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RBP+ Full User Guide

1. 05 05 2006 15 30 1_ _D jed 29 06 2006 10 51 22 MediaTel Administrator Scottish Executive Teacher Recruit 1505007Costlssue 02 09 2005 17 40 08 Vanessa Knight INDEPENDENT NEWSPA The Independent 2442 236980363 11 01 2006 09 44 39 Cathy Lowe AA Loans 44 Loans aware AA LOANS JCD jc 29 11 2005 15 13 all stations ied 31 08 2005 10 25 The Number 118118 ben barker jed 10 08 2005 14 57 Erica Taylor col DVLA Etica jed j 07 09 2005 16 03 44 Helen Curtin Aramis True Star f2542_ 813524077 19 09 2005 16 56 12 Arum Nixon Bradford and Bingley Mortgages f2607_593199009 08 03 2006 11 56 34 Kelly Raida Wickes kelly jed 19 07 2006 15 27 10 Alex Heywood Morrisons marie jcd 07 12 2005 10 59 49 Emily Woollins Bayer Rennie NetworkDrive 20 31 01 2006 16 08 24 Mediatel Administrator COI Department For starcom one statio lt gt m _ 7 Then you will be taken to the same screen as for Bookings Here you can check the details of your campaign Click on Done if everything is ok You can now use your campaign as normal in RBP Old J ET files in the download list can now be archived easily with the addition of the new Archive button in the J ET download screen men CuB mations A Ti Chie La ale Pe oe a paT un Archive For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP
2. Station 356 Classic FM London Rate Cards Tuesday Wednesday Thursday o ooono800 o onco n6 00 o o o y feos o y feoeo Saturday Sunday Cost by Spot Single spot cost Upload 7 o o 4 Station Select Costs by Daypart Costs by Spot Prev Select Next 6 OK Cancel o p A Cm lt se a a af a PS By right clicking on the Ratecard Screen you are able to enter a cost discount for all Dayparts Costing Method Costing Method Button Cost Method D You can choose to base your costs on your Base Demo CPT e Base Demo Group CPT Target Demo CPT or the Ratecard Value Also select whether atan Ueo unea f to display your Planned or Calculated CPT s Rate card value Reporting CPT Statistic Fi f Planned f Calculated J k Cancel e Hi a For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 20 Recalc Recalculates information for the statistics screen after entering or deleting spots You should click on this button every time you add delete spots Print When you click on this you get taken to a Print Preview screen You can then view your spotplan first and then print it out Prints the current spot plan only If you wish to see the results for a particular script length g
3. ee Include Title WeekD ay ALL Title 1 lw Breakfast 00 00 06 00 2 iw 06 00 10 00 3 lw 10 00 13 00 4 lw 13 00 16 00 5 iw 16 00 19 00 E lw 19 00 24 00 r OF Cancel Costs j a i Su al F oan r i 4 Saturday 00 00 06 00 AR 10 00 1000 13 00 0o00 00 00 1300 18 00 19 00 24 00 F Sunday Feak ALL f D 00 00 oeoo 1 p i 06 00 10 00 2 P 10 00 13 00 3 m 00 00 00 00 4 7 E 13 00 19 00 5 r 19 00 24 00 ET E a r lt av To select a daypart to be Peak simply tick the box adjacent to the desired daypart s Click on OK when done 2 For the next example Global where a single set of daypart can be applied to all stations First of all you would select Time bands Global A screen will appear where you can enter your own time bands as below Station Daypart Editor Station 2000 All Global Stations Include Title WeekDay ALL on On amp w M tT aL at al al 4 4 Saturday Cancel OF i a a F O e Sunday The name of a daypart is free text into which you can type any text Remember to click on the boxes below the Include heading so a tick appears Click on OK when done It will then present you with a dialog box as shown below Click on Yes Re defining Global Dayparts lt These dayparts will be copied to every station in the Campaign Some spots may be lost Are vou Sure a a
4. 6630 2519 200 347 507 77 384 579 132 7 1607 Magic 105 4 Q 6630 2519 200 378 322 49 223 337 1 44 4 1216 f ii Total for Campaign Popn Q 25898 16017 2 00 3 13 8478 32 7 3534 13 65 2 40 62 26526 I ek ee AO TIO DT pp Delft Summary Screen Export Right Click the summary screen to see the menu Copy to clipboard Copy to Clipboard with Region E Prin Export campaign summary a5 SaveHtm For further assistance call the Helpdesk on 020 7467 2575 telm al Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 25 Printing your Campaign From the Summary Screen click on File Menu and select Print Campaign Print Campaign Print Campaign Print Preview Print Spot Plans fe Print Demographic Cover Sheet pet Preview ein Glee REI Velie f Spot detail list i Print cost details jf Print Week 1 Summary script Length lt All Scripts gt Print Preview Select stations Classic FM Capital Radio Magic 105 4 talk SPORT Talk Aadio Heart 106 2 FM Classic FM Midlands Cancel A Here you print out your campaign information You can print the following Campaign summary With Week 1 information Campaign totals and a regional summary Print Week 1 Summary Option to turn off week 1 results in the standard summary
5. Fi E itabili Find Clear Suitability Include in view Options P i f Save Load National Stations Station Type g Commercial W BBC V FM MAM Rich Analysis Print b Local Stations ee eee j V Commercial V BBC Preferences Help d _ g gt 2 F i ay A BP 05 DE If Sorting the List of Stations Having selected your Demographic Group your station list will be displayed as above You can sort the list at any time by Waves Hours Reach Reach Profile Share Region Population Average Ratings Average CPT Average CPP SI Reach SI Ratings TV Region or Location by clicking on the column header You can also sort by multiple selections For example you can sort by Reach and Profile by clicking on Reach then press and hold down the CTRL key and click Profile This can be done with any two column headers For example Profile Stations can be sorted in order of Profile Here the target market you have chosen is compared to the profile of each station RBP will then list the stations according to their compatibility with your target market Reach Stations can be sorted in order of Reach either Nationally or within each Region Both the Reach in thousands and the Reach percentage for the station is displayed Sales House Station can be sorted by sales house prior to selection Reach Profile Stations can be sorted by reach profile as well as hours profile Selecting Stations Click on stations in the list to i
6. Frequency Distribution Shows a report of the frequency distribution of your current campaign By right clicking in this screen you can also print or copy the report to Excel or Word Frequency Distribution Yiewer View By One Week 0 2 a 4 5 6 i For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 43 Station Daypart Rank This feature enables you look at each station by daypart but with an added extra You can sort on any of the data items available and then choose to fill the top ranking dayparts with any number of spots each Alternatively you can ask the system to spend a particular amount of money on the top ranking dayparts putting one spot in each of these Simply follow either of the two rows at the bottom of the screen Station Daypart Rank Sele 4 site oat fooy sts re cet erst ie soas tl i elassicrM sf 08 mon 13 30 S756 433 86 43 Impacts afclassicrFM 06 00 10 fmon 27947 1 08 86254 3 09 123 42 Mon 350 70 1 35 1094 98 3412 122 14 Tae 4iclassicFM 10 16 Mon 204 80 144 901 80 3 08 124 65 F Cost Mon 227 80 86 621 04 279 136 80 e ClassicFM st 00 24 Mon 152 21 59 459 96 3 01 126 49 iw CPT Tue 22 06 oo 7456 3 38 112 84 8 ClassicFM 06 00 10 Tue 253 44 98 75962 3 00 127 22 CPP i afcassicrM 1000 13 T
7. Optimise to a given OTH for each station RBP 2000 version 2 0 3 User Manual Page 60 Campaign Management x Agency Client Product Start date 31 07 2006 v Weeks gt Comments Scripts Len secs Spts Proportion Auto Fill Spots into new Weeks Planning on Mon Tue Wed Thu Fri Sat Sun 70 n v V Hide less common lengths Add Top Tail Script vw Ww Ww Ww Ww iv Audience Calculation Planning Mode C PCA Mode Costing Method Base Demo Group CPT Set Costing Method Advanced Campaign Man ment le _ Advanced Campaign Manage All Station CPT All Station CPT Value Enter Global CPT Value Reporting CPT Statistic C Planned SA DK yl O O 3 f Calculated nek Cancel Optimisation Strategy Select an appropriate strategy Optimise to a given overall budget Optimise to a given overall ratings Optimise to a given overall OTH Optimise first to a given overall reach then OTH Strategy Controls NOM Aw Seen MH Reach Analysis Capital Radio EJ Virgin FM Londo Optimise to a given budget per station Optimise to a given ratings per station Optimise to a given OTH per station Minimum spots booked 1 Maximum Spots per daypart 6 C Per week Optimise to a given reach then OTH per station You must enter a target OTH for each station although an overall default can be entered Overall MN Ww oH Se F OK
8. RBP 2000 version 2 0 3 User Manual Page 8 START A NEW MANUAL CAMPAIGN This is the second and most frequently used option To start a new manual campaign simply click on this option You will now be given the choice of using an existing Target Demographic file or of creating a new one which suits your specific requirements Demoproup Selection Uemogoups V AABCI Men if All Adults Cancel ae RBP will only display the demographic groups created for the selected survey They will be displayed in alphabetical order If you wish to select a demographic group from the list highlight the one you want and click on OK Alternatively simply double click the one you want to use If you cannot see the group you require click on New and you will be guided through the process of creating a demographic group for your exact needs Building New Demographic Groups You are presented with a dialog box as shown overleaf that allows you to choose the subset of the population surveyed that you require Each available demographic category is listed e g Sex Social Grade Age The coding has been simplified for you all you need to do is select your choice of demographic and or product from the list and the logic is automatically added for you i e RBP will place an OR between items within a category and an AND between different categories For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright
9. zel y RBP will now optimise your campaign When it has finished you will be presented with a Campaign Summary screen For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 61 HOW DO I SAVE A STATION SELECTION 1 then the relevant Rajar cece wave click OK 2006 Rajar wave 1 2005 Gaydar Radio Wave 1 E 2004 Gaydar Radio Wave 2 Gl 2005 Rajar Wave 4 EA 2005 Rajar Wave 3 E 2005 Rajar Wave 2 aem o 4 Cancel poe eels pil Step Click on Do It Yourself 2 What would you like to do ki 7 3 e ra a Step From the File Menu b emogroup Selection kas 3 either Load a Demo Demogroups zg A Group or Create a 59 1519 ABC PBC Adults New Demo Group ELE J ft ABC1 Men 15 34 uf ABC Women 25 40 if All Adults Wk children tet Children 4 19 Cancel ee E a m wit z Step From the Campaign Menu 4 click on Station Selection Step Select the stations you 5 wish to use from the Station Selection screen click OK For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 62 Now in the File Menu click on Save Station Selection Ga Load Station Selection
10. Select None la a a a Allows the user to copy spotplans from one station to another Choose what you want to copy from the left hand side of the screen choose where you want the spots to go on the right hand side The Options screen gives your copy more flexibilty you can either replace or merge with the destinations current spotplan You can also choose if you want to copy the daypart For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 19 defintion You can also find the facility by rightclicking on a station in the Campaign Summary screen CPT Button You can edit or enter a Base Demo CPT for your selected station Campaign Button Takes you back to the Campaign Management screen Rate card Cost factors Button Each station holds a default rate card This facility lets you up or down weight a particular daypart s cost by a given factor You also have the ability to enter your either Cost by Spot or Cost by Daypart You may create your own rate card for any station that will replace the default supplied You can save these changes by going to the File Menu Any changes you make to rate cards will be saved automatically with a campaign and loaded for you whenever you load the campaign Rate Card Editor Daypart Value Start End Time Disc
11. The Static i P E a n O 1 Spot Plan Global Manual to enter spots globally tor your stations For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 35 Waves to Use Number of waves to base this campaig ie Number of waves to base this campaign on r Value Mw iod aves perio T O Duarte C H Half Reporting CPT Statistic The maximum number of waves you can select is 4 This function gives you the ability to base your campaign summary totals on either Quarter Half yearly or Yearly figures Rebuild If you have made any changes to your campaign then you must rebuild so the changes are calculated into the campaign Confirm View Menu ROM Graphs Report PCA Campaign d Frequency Distribution Station detail F7 Rate Card Times Solus Reach For further assistanc ib Current Demographic 467 2575 telmar Copyright 2015 By s reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 36 Campaign y Target Stats Base Stats e Summary FQ Week 1 F Sales House Allows you to change the screen view ot a campaign Choose either One Week which shows one week statistical summary information or Whole Campaign which shows one statistical information of the whole campaign Target or Base statis
12. 00 o0 00 00 00 01 00 03 00 06 00 o0 00 03 00 06 00 o0 00 03 00 06 00 o0 00 03 00 06 00 o0 00 03 00 06 00 o0 00 01 00 04 00 i 06 00 07 30 o0 00 06 00 07 30 ia 06 00 07 30 00 00 06 00 07 30 oa 06 00 07 30 Ee 04 00 06 00 oon 19 et mh ogi one ee oe 7 ae This gives you the ability to view the ratecard times all stations These can then be copied to clipboard and printed Solus Reach Solus Reach Station List nake f Sorted Additional Descending Target Demo ABC1 Adults Additional Station Name Reach Reach _Solus Solus _Additional Additional Classic FM 3921 0 5 IF Capital Radio 1128 8 eo talkSPORT Talk Radio 1040 0 p gt Magic 105 4 1 1 9 Heart 106 2 FM 1082 0 4 2 389 1 5 614 7 2 4 J Classic FM Midlands 779 7 3 0 0 0 0 0 0 0 0 KEY Reach Weekly Reach Reach Reach T arget Demo Popn 100 Print Reach Rean Total Selected 5797 22 39 Total 6892 26 61 Shows you the Solus reach of your selected stations as well as their reach You can also find out what additional reach you will get from any stations that you may want to add onto your campaign This helps ascertain which stations will give you no additional reach and those that will give you a large additional reach if included To do this highlight the stations you definitely want to include then click on Calculate Additional button It will then rank the remaining stations in order of Additional reach as a percent
13. 2000 version 2 0 3 User Manual Page 54 Configuration Menu From the Configuration Menu you can adjust your preference settings To do this click on Config from the Menu Bar and then on Preferences This will take you to the following screen Graphing Highlights Colour Preferences O x Highlights ce Colour Value Index Lowest Low Medium High Highest Impacts 0 00 0 00 Colour Indicato F Text f Background Audience Profil toon Age Profile Composit Graphing Shar ackground Start Background End Colon Station Selection Select Columns Tare Load From the Highlights field you can select from several preset colour values This will change the highlights of your Spot Plan menu You may also click on the colour box and select a different colour from the Colour Menu From the Graphing section you can choose different colour preferences for each graph type Once you have finished selecting your preferred colour combination you can save it by clicking the save button To make your preferences the default simply save your file as default Rhl You can load previously saved presets by clicking on the Load button and selecting your desired file For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 55 By clicking on the Select Columns button
14. 2005 Rajar wave 3 a 2005 all wane Sar x Cancel Help if RBP firstly needs to know which database you intend to work with If there is a choice you will normally select the most recent from the list The most recent database will be pre selected If there is only one database available RBP will use it automatically To select the database highlight the relevant one e g 2006 Rajar Wave 1 and then click on OK For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 5 You will now be presented with the Start up dialog box What would you like to do Start a New Optimized Campaign kd 4 Start a New Manual Campaign 5 Load an existing Campaign IN r Quit RBF m The options in the Start up dialog box Start a new optimised campaign This option asks you in turn to e Select a demographic group for the campaign e Choose the stations to be included e Enter Campaign details such as Client Product and Duration e Enter costs if appropriate Select the optimisation target for the campaign RBP then processes your requests and leaves the campaign ready for review You can then use the Reporting Options to produce printed reports or simply save the campaign for later Start a new manual campaign This option is almost identical to the optimised option exce
15. 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 9 Demographic Group Definition Title You must supply a title for the demographic group This allows you to retrieve the group in future campaigns without building a new one each time The title may be any free text but we would suggest that you use some meaningful information for your client and yourself A point to bear in mind when typing in your Demographic Group Title is the fact that it is case sensitive i e if you type your title in lower case it will appear in lower case on your Demographic group list Please remember that the title does not define your demographic only titles it You must define the audience within the Respondent Demographic Categories section Demographic Group Definition Title Women ABCI 25 34 y Age Location lv At home blinimum 25 IY In carvanlorry Mf asimnum 34 lf Elsewhere I AL work Find Find Next Respondent Demographic Categories 01 Region IA T O4 Chief Income E armer 05 Main Shopper DE Children in Household OF Working Status 06 1 5 6 4 Regions 09 1 7 Areas 10 Question deleted from Wave 1 2004 11 Question deleted from Wave 2 2004 12 Question deleted from Wave 1 2004 130 uestan deleted fram Wave 1 20 er DK RA Tie Help P d Respondent Demographic Categories In our example we gave our Demographic G
16. By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 13 Station Web site link By right clicking on the station you want in the Campaign Summary screen you can instantly access their TSA map web site and hear the station too if available Once you are happy with the stations you have selected click on OK Campaign Management Having selected your station you will be presented with the following screen Campaign Management by Client ie Product TE Start date 12 06 2006 v Weeks 1 WV Auto Fill Spots into new Weeks Comments Scripts Planning on Len secs Spts Proportion Mon Tue Ved Thu Fri Sat Sun A vw Ww Ww Ww Ww i Audience Calculation Planning Mode C PCA Mode Nee Nee ir ee a Costing Method l Hide less common lengths Base Demo Group CPT Add Top Tail Script Set Costing Method Advanced Campaign Management Cancel Agency Client amp Product Fields These are free text fields for your reference you would enter your client s name and their product s name in these fields If you are media agency using this program the Agency field will already show your Agency s name Start Date This defaults to the Monday of the current week but can be changed to any date you wish Just click on the down pointing arrow to the right of the field and click on the date you require Weeks Use the up and down arrows to change
17. FM Capital Radio Magic 105 4 talkSPORT Talk Radio Heart 106 2 FM Classic FM Midlands Station Name Source 2006 Rajar Wave 1 te ae h gt __ J A Pe a amaa PF ae ae T anii pe E For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 40 Share Lists the Share of Hours of the current station selection Classic FM Capital Radio Magic 105 4 talkSPORT Talk Radio Heart 106 2 FM Classic FM Midlands Stations Source 2006 Rajar Wave 1 f A s pee a a one 7 P fr 7 ele re eae Pa a PT Beene yt Age Profile Shows a graph of the age profile of listeners from your Target Demographic group to a chosen station by 5 year age bands 10 15 20 25 30 35 40 45 50 55 60 65 70 ts 60 85 90 95 Age Group Source 2006 Rajar Wave 1 we y maenda P F a DOSS ag a oa gt es F manta A p r For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 41 Composition Allows you to select a demographic category and then RBP builds a profile of audience in that category showing the percentage split within each demographic attribute Everyday Most Days About Once a Week About Once a Month Less Often Never How often do you generally use t
18. OK when you have finished This will now present you with a Cost Per Thousand box Just enter the CPT cost and click on OK If you do not want to enter a Cost Per Thousand then immediately click on OK 102 7 Hereward FM alue a nter ne alue Reporting CPT Statistic C Planned Calculated OK Ji Cancel P alan HITAN Ta For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 16 Station Weekly Spot Plan The next screen to appear will be The Station Weekly Spot Plan as shown below Station Weekly Spot Plan Client Station Classic FM 2 851 Product Population 9535 Sample 5501 Date E 03708 Scripts lt All Scripts Save Campaign Station Select Detail Recale Export E Prev Select Next EHR Print View Highlight f Ratings f Ratings Campaign Clear Ir Natural Delivery f CPT 30sec amy ae P ost 30sec i Extended view 2 f Cost 30sec Cost Factors Caie E Extended View Index C Index f Impacts f Impacts gt Cancel f Impacts Bought Set a j J Fa Fs F SS ae a aS r F Costing method ENE E T me i ar gee coer a PS If you right click on the Spotplan screen it gives you the option to fill all cells with then enter the number of spots for all dayparts Client Produc
19. Save Station Selection Give your station Save RBP Station Lists selection a file name Save in CQ U06T v click save File name Station list Save as type Station list files STN v Cancel j pa Pi aol ist files N 2 j You now have a Saved Station Selection To use this in the future go to the File menu and click on Load Station Selection then select your file For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 63 HOW DO I SET UP AND SAVE A RATECARD FILE Step Click on the RBP icon and 1 then the relevant Rajar wave click OK Click on Do It Yourself 2 Step From the Campaign Menu 3 click on Rate Cards Step Select the Station you 4 want to change click OK Step Enter the cost factors 5 for your station by daypart eg 5 0 will downweight a daypart by 5 or enter the cost by spot Click OK when done Cony Dama Cots by Spot Dp ret te Next Database list 2006 Rajar Wav 2005 Gaydar Radio Wave 1 E 2004 Gaydar Radio Wave 2 E 2005 Rajar Wave 4 2005 Rajar Wave 3 2005 A ajar ane E Sr m las Ne cael z Fj PrE d What would you like to do Start a New Optimised Campaign P Start a New Manual Campaign a Load an existing Campaign f Station CPTs Station Groups a
20. Station Clas Population 25898 sic FM Q 3921 Sample 16017 Style Week Whole Week v Date fi 2 06 06 Scripts kan Scripts gt z 13 00 16 00 0 16 00 19 00 19 00 24 00 Detail CRI Campaign Cost Factors Costing method Print Clear Copy To nar _ Telmar s Radio Planner RBP 2000 v1 7 1 Ele Campaign wew Graphs Report PCA JET Config Window DOS Hel Recalc Export Save Campaign Station Select _ Prev Select Next m Vie Ratings CPT 30sec Cost 30sec C Index Impacts P Natural Delivery V Extended View Cancel lt 2 ae Dee AG BHO d F weriterwating B Campaign Summary Q Rbpdataidemo W061 Vatest 06 Manual run 2 CMP Capital Radio Q 6630 taakSPORT Talk Radio 0 25898 Classic FM Midlands Q 5062 Total fo Campaign Popn 0 East of England 2887 Midlands 4835 2747 North West 5 South amp South East 32 oe n G TEF Cak Base Demogi oup All Adults Daypart Ratecard Resufis for Target Demographic ABC Adults 2519 16017 1 Popn Sampe CPT 30s CPT 305 Impacts Ratings Reach Reach Avfrq 17 6 551 i 457 Impacts Bought Highlight gt Ratings CPT 30sec Cost 30sec C Index Impacts Gold Standard Ptanning You now have a manual campaign Please refer to your manual for h
21. To do this click on Export Campaign Save your campaign as a DAT file The file can now be opened in Adplus Other external programs such as Excel can also be used A full list of file types supported is given in the dialog box that appears when this option is selected For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 30 Maintenance Allows RBP created demographic campaign and daypart files to be viewed and or deleted You can also Batch build and process Demographic files here File Maintenance VIEWET Demographic files Filename BEFE 7SL File List q bpdatademo LI061 Title ABC Adults Min Age 15 Max Age 99 Location Home Caran Lorry Elsewhere Work Questions it Women ABCT 25 34 Social grade 4 E Options Delete File Batch Define Demogroupes Clear Station Cache i Batch ReBuild Demogroups Force Rebuild of all Files OD ee ee aw A Ge Sree er ee There is also a Force Rebuild of all Files checkbox If left unchecked RBP will only rebuild the file you have recently created When checked all files in the list will be rebuilt The Clear Station Cache button will clear the files in your temp folder You can select and delete multiple files at the same time Simply click ona file and hold the CTRL or Shift key to
22. View to help decide which are the best dayparts in which to place spots The benefit of Extended View 2 is that you can look at two data items at the same time e g Ratings and Index to help you with your planning Tick on the Extended View 2 option and you get box like the one below E Etended View 2 Mon Tue Wed Thu Fri z 5 E 0 0 00l oO 03 04 03 03 03 03 0 3 03 02 0 3 04 03 0 3 03 03 fe Ratings f Cost 30 sec f Impacts f CPT 30 sec f Index Highlight An extra feature you can add to your Extended view are Highlights RBP will split your Ratings CPT Cost Impacts and Index into quintiles and shade them from High to Low eg high ratings would be red low ratings blue You can also choose whether you want the values or background highlighted Highlight f Ratings f CPT 30sec f Cost ne C Indes x C Impacts a Highlight colour Colour Values ll a mae Lowest Low Medium High Highest 0 00 0 00 d C on ua ie a io Text 5 Toe OK Button Once you have completed your weekly spot plans for all the stations on the selected station list click on OK A window appears which asks Do you wish to rebuild the Campaign Summary Totals now If you wish to make further changes to your campaign you select No If you have completed your entries then you select Yes and your campaign will be rebuilt For further assistance call the Helpdesk on 020 746
23. click open Step Check the Merge 4 by Campaign dates checkbox then click Merge Click Yes to rebuild the campaign and the two campaigns will now be merged D SUA TAS SHES d E 1E mewing amp Campaign Summary Q RbpdataidemoWO61 Vatest 06 Manual run Gold Standard Planning All Adults 1x30 Pepn Sample CPT 30s CPT 30s eo Ratings Reach Reach Avira Spots Cost Capital Radio Q 6630 D 2 00 taAIkSPORT Talk Radio 0 25898 16017 2 00 T clase FM Midlands 0 5062 3487 Total for Campaign Pope 0 25898 16017 a Campaign View Graphs Rep Reset RBP New Demo Group ey Load Demo Group Load Base Demographic a Load Campaign Sa LA Save Campaign i Print Campaign Export Campaign Look in U061 e EB Entertainment News 3 days CMP latest 06 Manual run CMP E Entertainment News 4 days CMP Manual Campaign CMP E Entertainment News Q2 CMP Merge Test CMP E Entertainment News CMP Network Drive all stations E graph CMP Optimised Campaign CMP E latest 06 Manual run 2 CMP rob CMP lt j 1 File name latest 06 Manual run CMP Files of type Campaign Files CMP 7 Cancel Campaign Merge Merge Type Merge by week offset Offset r Start Date p E 12706 2006 C Before After Number of weeks Start of original campaign M 102 7 Hereward FM 105 4 Leicester Sound FM M 100 7 Heart F
24. falls This would be used when buying preferred time Script Length This list enables you to enter the different scripts that go to make up the campaign The duration of the script to be broadcast is expressed as a number of seconds Typically this will be one of 10 20 30 40 50 or 60 RBP will generate spots in proportion to the quantities specified here Simply click the script length whose quantity you wish to change To delete a spot duration click on it and change the script number to zero or use the delete key Scripts Len secs Spts Proportion b a Add Topi Sprint o f Top and Tail Spots Top and tail spots are also available for selection To use a Top and Tail script that does not exist in the default list click on the Add Top and Tail Script button A top and tail spot is indicated with a T preceding the length of the top then tail spots A 20 top and a 10 tail will be indicated as follows Impacts for Top and Tail spots will be doubled but Reach and Cost will not Top and Tail script lengths in the spotplan or summary screen will be pre fixed with a 1 For example and 30 and 10 top and tail will be 1x13010 For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 15 Advanced Campaign Management Cropping weeks from the beginning of the campaig
25. minimum and maximum points at which your segments are plotted It is also possible to change the colour spectrum used For example instead of the default blue through to red scheme you could choose to use a grey scale or purples Thematic Segmentor Colour Spectrum Segments and Key Humber of Segments E Least reach 171 30 3057 LC 305 7 to 440 0 Mec reach Segments and Key Another feature of changing colours is the ability to change the amount of segments shown i e the amount of different colours that can be seen on your map Click on the up or down arrow to increase or decrease the amount of segments to be viewed It is also possible to alter the text that will be shown in the key of your map Double click on the key text box you want to change and type as necessary For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 47 Change Data Plot The data in the map can show any of RBP s calculations including Reach Reach 000 s Impacts GRP s and Population y Select Data to Plot Audience Plat Base Reach f Target i Reach in 000s i Impacts eeen C GRP whole Campaign C Population Audience Results can be viewed for Base or Target audience Week View a map for the whole campaign or an individual week Legends Legend
26. or Data Item Cumulative group For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 52 The data can be exported to Excel by clicking the Export button or printed by clicking the Print button PCA Post Campaign Analysis Menu Book Import Configure Exporting a Campaign To export a campaign go to the PCA menu and click Book The screen below is the booking screen A campaign can be exported in two formats exp or jcd J et upload PCA Booking Chent Product Start Date 127 672006 Ho of Weeks 1 Booking Ref Agency Your Name Jen Ref Date 27 07 2006 Time 17 56 Jicrit Booked Plan Other J ET Export Ok Cancel Help To export a campaign in exp format simply click OK and save the file For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 53 J ET Menu From the J ET menu you can View Upload or Download campaigns We have compiled a separate document explaining J et in more detail Further information is also available in RBP s help file accessible from the help dropdown menu Upload a J ET campaign Click on Upload and then enter your details and a Jcn refer
27. print Demographic Cover Sheet Prints out how your target demogroup was defined Spot Plans You can filter stations and scriptlengths here You can also choose a standard spot plan or list all spots individually in a Spot Detail list For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 26 OTHER FEATURES OF RBP File Menu Campaign wiew Graphs Rep 4 Reset REF Alt F cat Hew Demo Group ul Load Demo Group Load Base Demographic ad Campaign far Lo A Merge Campaign Spats lel ave Campaign Print Campaign Export Campaign Ga Load Station Selection i Save Station Selection Ga Load Rate Cards Dayparts i Save Rate Cards Dayparts Ga Load CPT File ley Save CPT File Export p Maintenance Alt M Exit REP Alk F4 Load Base Demographic see page 8 for how to build and load demo groups Enables you to load a Base Demographic audience of your choice You can also change your Base Demographic group in the Campaign Summary screen Load and Save Campaigns Look in 9 W061 amp ef EB Ei Download CMP E latest 06 Manual run 2 2M Ej Entertainment News 1 days CMP E latest 06 Manual run CMP Ei Entertainment News 2 days CMP El Manual Campaign CMP Ei Entertainment Mews 3 days CMP E Merge Test CMP Ei Entertainment
28. select several demographic files at once and click the Delete File button to delete the selected files Campaign Menu See view Graphs Re station Selection F4 Campaign Fe Spot Plan d Station CPTs d Station Groups ae Sub Demographics Bo Rate Cards The Time Bands Waves Fo US6 Rebuild For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 31 Station selection see page 11 Takes you to the station selection screen that allows you to select or deselect chosen stations Campaign see page 13 Takes you to the Campaign Management Screen Spotplan Optimised takes you to your Optimisation Strategy screen as seen on page 7 Manual takes you to your Station Weekly Spotplan screen as seen on page 16 This is for when you want to do a manual campaign Global takes you to your Station Daypart Editor Station Daypart Editor Station 2000 All Global Stations Include Title wWeekDay Saturday Sunday AL Title 1 00 00 06 00 00 00 O00 jO000 06 00 2 iw 06 00 10 00 06 00 1000 06 00 10 00 3 iw 10 00 13 00 10 00 100 10 00 13 00 4 lw 13 00 16 00 00 00 odda f d 00 00 0 5 w 16 00 18 00 13 00 18 00 1300 19 00 E iw 19 00 2400 19 00 2400 18 00 24 00 D Hi a 4 ei eT SO Oa oS TS You can then either keep the exist
29. sheet Date This is an uneditable field that shows the date of broadcast for the current weekly schedule This field is blank if no campaign date start date was entered in the Campaign Management screen Scripts The Scripts selector allows you to view scripts of a specific duration For example you may have used both 20 and 40 scripts to plan your campaign and by using this selector you may view only the 40 or only the 20 ones Adding Spots to a Schedule Spots can be added into a schedule manually in two ways 1 The Spot Plan Editor Screen Firstly the Spot Plan Editor can be used to enter a value in the required day day part table Any numbers entered here will create an equivalent set of spots each with basic default values The spots will be placed equidistant throughout the day part For instance if a day part is defined as 06 00 until 09 00 entering 2 spots will cause them to be placed at 07 00 and 08 00 Adding a further spot will cause all spots to be repositioned to 06 45 07 30 and 08 15 In most cases this is accurate enough However it is possible to place spots directly into a daypart at a specific time The second method allows direct placement of spots You can do this by clicking on the Detail button described below A quick way to enter spots into the grid is to click and drag to highlight the dayparts you would like to put spots in and then enter the number of spots This will fill all the highlighted
30. the duration of your campaign Alternatively type over the number 1 displayed with your chosen number of weeks Auto Fill Spots Into New Weeks This gives you the option of adding spots from the last week of your campaign into any new weeks or leaving the new weeks blank For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 14 Comments This is also a free text field for your reference The information will be stored for the next time you open up the saved campaign This information will not print out Planning On Checks the days that you wish spots to be placed Optimised campaigns will not place spots in days which are not ticked in this section Also you will not be able to enter spots into a spot plan on a day that is not required Audience Calculation This option allows you to choose how RBP will calculate impacts in all statistical summaries Planning Mode values each spot on the basis of the average audience within the day part into which each spot falls Note that since RBP places spots in specific quarter hour periods the average audience may be lower than the actual spot audience although most stations buy and sell on the basis of average audience PCA Mode Post Campaign Analysis values each spot on the basis of the actual audience within the daypart into which each spot
31. 0 2045 42 1061 32 619 1530 16 41544 62 56 9 702 44 804 24 820 28 1532 47 637 85 568 100 590 42 592 18 520 18 SOO 15 664 27 aaa a 1239 25 5 4 146 639 22 404 12 254 10 19 00 24 00 304 6 20 8 298 10 272 28 19 00 24 00 e0 6 ia00 24 00 4906 3302 2934 3280 2502 983 568 Weekday Impacts Summary Impacts By Day iene pean j o limpat Ho 5 ma oOo m p 3302 18 m j 2934 16 32850 18 2 2502 14 19 00 24 00 983 5 J Totals 16924 568 3 2 Close p wt ti ee M i ee og ee a ae If stations in your campaign have different daypart schemes the program will ask you to choose which stations dayparts to base your report on You can use the Choose Dayparts button to change this whilst in the report screen For Global Manual campaigns you must go into a spotplan screen for one of your stations before you run your report You may notice differences between the total impacts in this report against the total impacts in the summary screen This is due to a rounding of the figures For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 45 Map This facility enables you to view a map of your campaign s regional performance Regional Summary Map File Edit Options Help 3 month Rajar data ending Wawe 04 2000 SAC 1 date Reach h OE tor te Cue al Campalgs B 1425 7 to 169
32. 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 71 Average Ratings Av Ratings Imapacts x 100 Population Average CPT Av CPT Cost Imapacts Average CPP Av CPP Cost Population Selectivity Index Reach S Reach Target Reach Base Reach x 100 Target Base Population Selectivity index SI Ratings Target Ratings Base Ratings x 100 Ratings Target Base Population For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning
33. 466 71 25698 323080 17 5 108 1 1 61 97 6 105 5 National National 1996 All Comme 15989 62 25698 2020352 12 6 100 2 2 23 85 5 85 7 National National 1993 AllLocalC 12420 46 25698 144206 11 6 96 1 2 35 64 4 81 1 National National 1994 All Nationa 7575 29 25898 57627 7 6 109 9 1 91 91 99 9 National National 1999 AllRadio 23748 92 25898 533943 22 5 102 2 1 97 94 5 96 6 National ar d 397 BBC 6 Mu 270 1 25898 1136 4 2 143 1 1 65 60 7 115 5 National Nationals 367 BBC Asiar 165 1 25098 718 3g 82 6 3 29 70 2 57 9 National National 1995 BBC Local 5094 20 25096 47419 9 3 93 6 2 47 62 6 77 3 National National 1992 BBC Local 3886 16 21289 36063 9 3 91 4 2 54 o0 7 73 7 National National 1 BBC Radic 5343 21 25098 48152 9 104 6 2 91 1 95 3 National National 2 BBC Radic 7603 29 25096 88145 11 6 112 1 92 98 7 99 4 National Nation 3 BBC Radic 1594 6 25898 10449 6 6 144 6 1 34 98 3 142 3 National National 4 BBC Radic 6831 26 25898 89066 13 140 2 1 36 98 5 136 National Nationa 5 BBC Radic 4005 16 25898 30974 77 123 8 1 57 97 9 121 2 National Natio LEED ADE Zoe a 16 25 ROB mon 3202 somal AOE r tame ae A A IBP a 121 SeMatione s Natio Station By Daypart Analysis For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 50 Station By Daypart Analysis talkSPORT Talk Aadio 2 Report Statistics f Rating D app
34. 67 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 7 Set Active Daypparts new This feature will allow the user to select or deselect dayparts by station or globally when RBP Optimises your campaign For example you may want to create a quick optimised campaign but not have any spots in the 0000 0600 daypart for all stations This can be easily achieved Step 1 First select the optimisation method you would like by selecting one of the options Step 2 Click the SET ACTIVE DAYPARTS button The following window appears Information Ea i Would you like to use Global dayparts for this Optimisation Click on yes to select global dayparts RBP will use the same dayparts for all stations Should you choose the NO button you must set the active dayparts for each individual station in you campaign Step 3 Simply uncheck the daypart you want excluded then click OK Station Daypart Editor Station 2000 4ll Global Stations Include Title wWweekDap Saturday Sunday ALL Title co J m om fe w my Pa ne et a a a a wt a a g f Your optimised campaign will have no spots in the 0000 0600 daypart for all stations OF Cancel 7 F i F p p For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning
35. 7 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 22 Close This button gives you the ability to make changes to a large number of stations and navigate between them before rebuilding your campaign This avoids wasting time by rebuilding each station after every change you make Cancel This button is used for when you would like to view your spotplans but do not want to make changes Pressing cancel simply takes you back to the Campaign Summary screen For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 23 CAMPAIGN SUMMARY SCREEN File Campaign View Graphs Report PCA J ET Config Window DDS Help OO eke Bae Seo 4 14J ET files waiting Campaign Summary Q Rbpdata demo U061 latest 06 Manual run 2 CMP Client Calculation Method Gold Standard Planning s Optimisation Target Manual Base Demogroup All Adults Scripts 1x30 ipts Daypart Ratecard g Vemograpnic AdCT Adults Popn Sample CPT 30s CPT 30s Impacts Ratings Reach Reach Avfrq 25898 194 2037 25898 _ a P ee A t The Campaign Summary screen gives you the facility to change any part of your campaign To do this hold your mouse pointer over the section you want to change and the pointer will
36. 9 0 1160 3 to 1429 7 891 0 to 1160 3 621 7 to 891 0 252 3 to 621 7 Bis to 352 3 Text map colours and data can all be adjusted to your preference and when you are happy with the appearance of your map it can be either saved as an emf file and opened in another application or you can simply copy and paste the image Right clicking on any text in your map will allow you to edit the text and font size Options The options drop down menu is where you can change the look of your map Change Colours Change Data Legends d Map Title Hap Subtitle Draw Order For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 46 Change colours i Thematic Seqgmentor Colour Spectrum Segments and Key ge Flot as a percentage Colour Spectrum of masimum Defaut Invert Spectrum rc Plot on an absolute scale Spectrum Preview Input Data Range From fie 504 DataFrom Ta 23 536 DataTo Colour Spectrum The colours of your map can be adjusted in several ways The first is to select how the system plots the colour on your map The default setting is Plot as a percentage of the maximum The system will calculate the lowest and maximum points of your selected data then plot each segment between those values To Plot on an absolute scale would allow you to change the
37. By Campaign Date To merge by campaign date repeat steps 1 and 2 then make sure that Merge by Campaign dates is selected in the Merge Type group You will notice that in the By Date dropdown menu the Start Date of the incoming campaign will be shown If you leave this RBP will use that date to merge It may also be changed to any date you wish simply by clicking on the dropdown menu and selecting a date Once you have decided click merge Print Campaign see page 25 Load Save CPT file RBP now has the option of saving and loading CPT cost per thousand files To save a CPT file simply select your stations and manually enter CPTs for each station or one global CPT Then select file gt Save CPT file Give the file a name and it will be saved in your user folder with the extension CPT The costs will be applied only to the stations you have selected To load a CPT file select File gt Load CPT file Select your file and click open Remember that the costs will only apply to the stations that were present in the original campaign For example if a station is included in your current campaign that was not included in the original CPT file campaign there will be no CPT associated with that station For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 29 Export Campaign Allows any curre
38. C1 Adults sA barare oo ooa a a a a e a a o o BGG 3 T E 25898 All BBC Radica o All Commercial Radia 1599 62 25898 202032 126 102 223 855 857 e r EE ae ase M D rig ap a a an Al National Commercial Radiota ss C575 29 segs szaz 76 1o99 19 CCC CG Al Radiot ooo o o azae g2 25898 533943 225 1022 19 5 96 ooon 6 Music zo 1 298 1138 42 11 165 sz 1155 C E E T E BBC T C E a Loss asi Le tos LOT IBBCRadioQ Z zeo 29 25898 seas 116 1120 192 a 7z 994 IBBCRadio3 Q Soo asa e 25898 1049 se 148 134 3 1423 BBC Radio FIVELIVEQ ss soos 15 25898 BOOTH z7 1238 15 122 g Ippc7 y oo oo agy a2 5898 zoa se 1350 sz OT 1216 2 Big City Network exclLondonyH 1202 2 4678 7882 ss 2 3m 756 722 Biy Gly The Hts Network __ 9f 2590 ages 72 soz 268 825 666 CS et a e Capta PM Net x p Pere _ 2205 E 11168 4 5 72 96 5 amet Sp ra rs I 2 REP v1 7 1 3 Source 2006 Rajar Wave 1 4 Target Der ABC1 Adults f 5 Base Dem All Adults d 6 Calc Methi Gold Standard Planning i Station Tgt Reach Tgt Tgt Pop Tot Hrs Avg Hrs Rech Cony Efficiency Av Hrs CorHrs Cony Location Region 4 396 1Xtra from 169 1 25096 683 4 o7 2 42 90 5 76 7 National National 556 3C Q 56 0 25696 236 4 1 100 7 2 02 93 6 94 2 National Nationa 1996 All BBC Ni 16922 65 25098 275661 16 3 113 6 1 69 99 1 112 6 National National 1997 All BBC R 16
39. Inc All rights reserved telmar the FUTURE of Media Planning Ratecard Times RBP 2000 version 2 0 3 User Manual Page 38 File Campaign Yiew Graphs Report PCA J ET Config Window DDS Help 14J ET files waiting D EHe S 8 eHtO 4 Station Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 BBC Radio 1 01 00 03 00 oO0 00 01 00 03 00 oO0 00 01 00 03 00 o0 00 01 00 03 00 o0 00 01 00 03 00 o0 00 01 00 03 00 03 00 04 00 o0 00 03 00 04 00 o0 00 03 00 04 00 o0 00 03 00 04 00 o0 00 03 00 04 00 o0 00 03 00 05 00 04 00 07 00 o0 00 04 00 07 00 o0 00 04 00 07 00 o0 00 04 00 07 00 o0 00 04 00 07 00 o0 00 05 00 07 00 07 00 10 00 o0 00 07 00 10 00 o0 00 07 00 10 00 o0 00 07 00 10 00 o0 00 07 00 10 00 o0 00 07 00 10 00 10 00 13 00 00 00 10 00 13 00 o0 00 10 00 13 00 o0 00 10 00 13 00 o0 00 10 00 13 00 o0 00 10 00 13 00 13 00 16 00 O8O 00 13 00 16 00 00 00 13 00 16 00 o0 00 13 00 16 00 o0 00 13 00 16 00 00 00 13 00 16 00 16 00 19 00 o0 00 16 00 19 00 oO0O 00 16 00 19 00 o0 00 16 00 19 00 o0 00 16 00 19 00 o0 00 16 00 19 00 19 00 21 00 00 00 19 00 21 00 00 00 19 00 21 00 o0 00 19 00 21 00 o0 00 19 00 21 00 o0 00 19 00 21 00 a 21 00 23 00 00 00 21 00 23 00 00 00 21 00 23 00 00 00 21 00 23 00 00 00 21 00 23 00 00 00 21 00 23 00 IRRE 23 00 25 00 00 00 23 00 25 00 00 00 23 00 25 00 00 00 23 00 25 00 00 00 23 00 25 00 00 00 23 00 25 00 2 BBC Radio 2 00 00 03 00 o0 00 00 00 03 00 oO0 00 00 00 03 00 o0 00 00 00 03 00 o0 00 00 00 03
40. M Classic FM London For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 67 HOW DOT CREATE A SUITABILITY PMAP Step 1 Step 2 Step 3 Step 4 With your target group already chosen click Campaign gt Station Selection Select all London stations then click on the suitability button The Suitability Options Forum window will appear Enter information as in the picture to the right and click OK The most suitable stations will be located in the top right quadrant Since we input the option to select the top 10 stations in Step 3 they will have be automatically chosen within the station selection screen feel View Graphs Ref Campaign X 6 Spot Plan gt Station CPTs gt Station Groups Rg Sub Demographics Gg Rate Cards th Time Bands Waves to use Rebuild Suitability Suitability Options Form 7 10 x Filters Blob Size M Selected Stations M Ignore Groups Stations with Weekly Reach above fi 0 Hours Automatically choose best fiol Stations ABC1 Adults Suitabilly Scere For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning RBP 2000 vers
41. News 4 days CMF E Network Drive all stations Ei Entertainment Mews CMP E Optimised Campaign CMP lt td File name Files of type Campaign Files CMP Cancel Load previously saved campaigns or save an existing campaign that your are currently working on For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 27 Merge Campaign You can now merge campaigns together in RBP This can be done using either the campaign date or by week offset At least two campaigns are needed when merging the Base Campaign the campaign currently open in RBP and the Merging Campaign the campaign that will be merged into the current campaign Things to know about Merging RBP will keep dayparts of the base campaign rather than the merging campaign Spots may be lost if the merging campaign has dayparts that are not present in the current campaign You can merge as many campaigns as you wish together either before or after your base campaign as long as the final merged product does not exceed 52 weeks Merging by week offset This method would be used to merge a second campaign any number of weeks before or after the original open campaign Step 1 With the original campaign already loaded and rebuilt in RBP select FILE gt Merge Campaign Spots Campaign View Graphs Rep Reset RB
42. P AlL R a Mew Demo Group Ki Load Demo Group Load Base Demographic Step 2 Select the campaign you would like to merge into the current open campaign Look in O u061 ed f e EX B Download CMP E latest 06 Manual run 2 cCM E Entertainment News 1 days CMP E latest 06 Manual run CMP E Entertainment News 2 days CMP E Manual Campaign CMP E Entertainment News 3 days CMP E Merge Test CMP E Entertainment News 4 days CMP E Network Drive all stations EJ Entertainment News CMP f Optimised Campaign CMP Load gt File name Files of type Campaign Files CMFP v Cancel For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 28 Step 3 Make sure that the Merge by week offset checkbox is checked then select 2 from the Offset dropdown menu and finally make sure the after radio button is selected as in the picture below Click Merge then Yes to rebuild the campaign Your campaign is now merged Campaign Merge Merge Type W Merge by week offset Merge by Campaign dates Offset By Date Start Date o ka C Before fe After Number of weeks Start of orginal campaign PA Classic FM 18 E Capital Radio 12 PA Magic 105 4 4 A talkSPORT Talk Radio 13 E Heart 106 2 FM 7 mk Classic FM Midlands a Cancel Merge
43. RBP 2000 version 2 0 3 User Manual Page 1 RBP 2000 Version 2 0 3 User Manual 2015 For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 2 INTRODUCTION ote cise secisinw anenduiele yen die sie xeamaa vlemsenda ye atwasa yenewadavenswade Sesicwndedeweendees 3 Main features of Telmar RBP scceacocccossestcccesonesenuctetinacesiuiacsose banscsaeseaneds tenscatstinexosbdensdetasdaaretsdunnseteumendecliders 3 Guidelines FOR SING Telmar RBP esns E E 4 GETTING STARTED vase ve nsnaddsescnasevewcwnis se xesadsvandwads es aeeee ve wennds vanawasevandwaadee 4 The options in the Start up dialog bOX oo ccccccssssesessssssessssesessseesesssesseseeeesesseseseseeeeseseeeeseseseesesesesseseeeees J START A NEW OPTIMISED CAMPAIGN 0 02 c cece cece ccc c ence ence cece eee eeeeceneees 6 Minimum Maximum spots booked new cccccscsscsesessssesesssscsessesesesssscsesseseseseescscseeeescsssecscseeecseseecseseeeees 6 Set Active Daypparts New ccccssescssessscessssssesessssesesssecsesssecsesseeesesesesseseeeseseseeseseeeeseseeeseseesseseeseeseeeees 7 START A NEW MANUAL CAMPAIGN 0 0 ccc ccc ccc ce cece cece cece cece eee eeeeeenes 8 Building New Demographic Groups ccccssesesessesesessesesessesesesescesessscssesessecesesesscseseseesesesecseseseesesesesseseeeeass 8 CAMPAIGN Man
44. age For definitions of fields please see our Glossary Current Demographic Current Demogroups Questions Social grade A R Target Demo C Base Demo i aaa 00 00 01 00 03 00 00 00 00 00 03 00 05 00 00 00 00 00 05 00 07 00 00 00 00 00 07 00 10 00 00 00 00 00 10 00 13 00 00 00 00 00 13 00 16 00 00 00 00 00 16 00 19 00 00 00 00 00 19 00 21 00 00 00 00 00 21 00 23 00 00 00 00 00 23 00 25 00 00 00 00 00 00 00 04 00 00 00 00 00 04 00 07 00 00 00 00 00 07 00 09 00 00 00 zA AAA r AN Gives you a breakdown of what your current Base or Target demographics are made up of For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 39 Graph Menu Audience Enables the audience of individual or groups of stations to be viewed as a graph showing impacts or ratings in each hour of the day Selection includes specifying which days of the week are to be included in the graph ee eee eee eet EES An x MAY i a 9 10 11 12 43 Time Hrs Source 2006 Rajar Wave 1 a a mou ae OS a ff a al ee ae he a amat at par g Duplication Shows a bar chart of audience duplication in the currently selected stations This graph is available once a Station Analysis phase has been completed Key E Solus Reach E Duplication Classic
45. agement cecceccescessessessesscscesseesesseesessessecsecseeseesseesessessessessecseesseasesesseesesseseesseesenseeaeeaeeaees 13 FUP CONT VPN OLN CN I n A E E 25 OSAR FEATURES OF RBP cise sas hoy ahs he os sh ee se es hs ee 26 FP NSIC UMN sgn c E E E E beaiiaes E A E id epanstaods eroes easels detaneveanse 26 CGS UTI STM E E vce ge tue E ene aia boc A T E E 30 VE TING ING E R T 35 Eao 9 4g 1 210 E een ee A A E E E E E A ee eee ee 39 REPORTA I eei E E S 42 PCA Post Campaign Analysis M nu ccccccssessescssesessssessesesssseseeseseesesesecseseesesesseseesesseseseeseseeecseseeseees 52 FET ME e E E E E E E 33 Configurar OWN Merti eresarnirici enner EnA EEEO E EEEO EOE AAE OEE 54 HOW DO I SET UP A MANUAL CAMPAIGN 0 00 c cece cece cece cence eneeeeees 57 HOW DO I OPTIMISE TO 4 OUR ca cicnGensdien Gene dsnsGenedaes gece deesbeesceen geen gues geuee 59 HOW DOT SAVE A STATION SELECTION 0 2 c ccc cece cece ene cee e cn eeeeees 61 HOW DO I SET UP AND SAVE A RATECARD FILE 0 0 ccc cece cece eee eens 63 HOW DO I COPY AN EXISTING SPOTPLAN TO ANOTHER STATION 65 HOW DO I MERGE 2 CAMPAIGNS BY DATE 00 c cece cece ce cece cece eee eeeeees 66 HOW DOT CREATE A SUITABILITY PMAP cc ccc cece ccc n cence cence eeeenenes 67 GLOSSARY rates tore onde ar ge argue seas onade pooner an engu onan ongueroeaeonesesnasaponcngntuosenc 68 OTHER CALCULATIONS inacrr
46. art Average f Impacte D appart Average C Cost t CPT CFP C Sel Index x y 4 p e r N E er al ogo0 06 00 Mon 08 08 12 10 f 06 00 10 00 Mon O 1 08 246 1 64 43 1 14000 13400 Mon 1 35 4 154 22 7 e 144 93 129 21 A B6 1 26 1 28 31 98 230 136 40 1 j 127 121 133 2 1 P 1 04 85 145 1 ag 131 119 3 1 r a8 2 28 126 39 1 1000 1300 fed 128 1 20 127 23 1 Ax00 1800 pea 1 00 98 58 49 a aE a 8 Pi p Default Display Weekly Average Data E sport Pririt Close n e pe Er ae F ani a 3 Fi ra P M mae This feature enables you to look at your selected stations by standard dayparts ina Crosstabulated format You can look at the following data items by clicking its appropriate radio button Rating Daypart Average Allows you to view the Rating for each station by Daypart Impacts Daypart Average Allows you to view the Impact for each station by Daypart Cost CPT costing method only Allows you to view the Cost for each station by Daypart CPT CPT costing method only Allows you to view the Cost Per Thousand for each station by Daypart CPP Allows you to view the Cost Per Point for each station by Daypart Sel Index Selectivity Index allows you to view the index for each station Export Quarter Hour Impacts This facility produces Quarter Hour Impacts by day for your chosen stations individually Select the station s you require and then save your file in csv format Your csv file ca
47. become a hand double click to edit This gives you the ability to go directly to a number of screens without having to go the main header menu For direct access to Campaign Management screen double click on either Campaign length or Scripts Demogroup selection screen double click on either target or base demo group Station weekly spotplan screen double click on any of your chosen stations To view the campaign summary screen showing either base or target stats just double click on the Results part of Results for Target demographic For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 24 Right Clicking on stations in the Campaign Summary screen Will give you the following options Stn 95 8 Capital FM 0 F Edit Spotplan 4c Edit Dayparts Copy Spotplan VET Station Info ET Station Area Map ET Station Homepage Copy Grid to Clipboard station Detail Edit Spotplan Edit Dayparts Links to web pages where available Copy Spotplan Copy to Clipboard Station Detail Summary Screen Sorting Stations can be sorted by any column heading just click on the heading Popn Sample CPT 30s CPT 30s Impacts Nein Reach Reach AvFrq Spots Cost Capital Radio Q 6630 2519 2 00 2 87 1168 17 6 551 8 30 212 12 3352 Heart 106 2 FM Q
48. caranieectsenoeredeeedeysderedeysdecieretsesdaseteeoneueasrederss 70 For further assistance call the Helpdesk on 020 7467 2575 telm al Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 3 INTRODUCTION RBP is a fully J et compliant scheduler for planning buying on radio RBP allows media agencies and radio stations to plan advertising campaigns on behalf of clients offering a broadcast schedule that can be optimised for the client s target demographic market Schedules can be planned manually or optimised according to client specifications In the UK the data is based on the Rajar surveys which are published in quarterly waves With the arrival of rolling data all the stations will be reporting each quarter Each wave comprises a database of respondents and their one week listening habits in the form of adiary This enables RBP to determine whom listens to which stations and at what times Since Wave 1 1998 there has been introduced a Rajar initiative to standardise the methodology used to calculate the listening habits of respondents on the database Gold Standard methodology is used in Telmar s RBP program This data is now also Rolling therefore every station is surveyed every Wave This means that you must have the latest 4 Waves of data on your system for RBP to calculate correct planning data Main features of Telmar RBP e Novices are taken throug
49. cells with that number of spots 2 Detail Button The Detail button allows you to view the currently selected daypart day field by quarter hour You may also add new spots or remove existing spots from this dialog box Select the required daypart first by clicking on it in the spot plan screen You can double click on any quarter hour to create a spot at that time The word Yes appears to indicate that a spot is present You will get a screen like the one on the right Daypart Detail Monday 06 00 10 00 ts 06 00 0 22 25 25 Target Impacts Base Impacts Profile t Detail Spot Detail Spot Time 07 00 Lenath secs 30 Delete j Time 07 00 P 06 30 0 46 53 53 100 C Locked miid 06 45 0 66 76 76 100 laf 07 00 Yes 0 90 104 104 100 Reference 07 15 1 03 119 119 100 i 07 30 0 98 113 113 100 a Duration 30 07 45 0 87 100 100 100 Cost J 08 00 Yes 1 07 124 124 100 Apply 5 08 15 1 05 122 122 100 Daypart Cost 189 84 08 30 1 02 118 118 100 gt Add Spot Base Audience 104 Demographic Audience 104 le yo ee O a A a a For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 18 If you click on the spot the dialog box on the right hand side of the screen is activated then you can alter the durati
50. ction Station Selection All Adults Stations Selected 3 Region 100 7 Heart FM H 7898 840 24 3 100 00 100 00 0 75 1 00 Midlands O 100 102 Century FM H 3727 503 23 7 100 00 100 00 0 35 1 00 North East E O 100 102 Century FM North H 2140 302 21 8 100 00 100 00 0 20 1 00 North East a O 100 102 Century FM South H 1696 216 27 2 100 00 100 00 0 16 1 00 North East J 102 Touch FM Formerly The Bear 102 tr 550 54 23 5 100 00 100 00 0 05 1 00 Midlands O 102 4 Severn Sound FM H 1090 108 28 9 100 00 100 00 0 10 1 00 Wales amp We Fi O 102 4 wish FM H 760 106 21 4 100 00 100 00 0 07 1 00 North West O 102 5 FM Radio Pembrokeshire tr 827 55 62 0 100 00 100 00 0 08 1 00 Wales amp We r 102 7 Hereward FM H 953 114 30 6 100 00 100 00 0 09 1 00 Eastof Engl O 103 2 Power FM H 1481 235 21 7 100 00 100 00 0 14 1 00 South amp Sou F O 103 4 The Beach Y 523 49 33 6 100 00 100 00 0 05 1 00 East of Engl O 105 4 Century FM Q 6851 853 16 7 100 00 100 00 0 65 1 00 North West d 105 4 Leicester Sound FM H 1018 134 22 0 100 00 100 00 0 10 1 00 Midlands O 106 3 Bridge FM Y 188 31 19 5 100 00 100 00 0 02 1 00 Wales amp We _ O 106 9 Silk FM M 288 37 22 1 100 00 100 00 0 03 1 00 North West j O 107 2 Wire FM M 385 54 22 6 100 00 100 00 0 04 1 00 North West 4 O 107 4 The Quay t 146 32 11 3 100 00 100 00 0 01 1 00 South amp Sou f P1407 A Tanar Chd r i Boa 7A 10 10n ann 10n ann none ann Kl ack ti taat Mi lt A Select
51. ction is useful if you would like to see the result of a group of stations within your existing selection of stations So for example if you have selected 6 stations in your campaign but would like to see the Cost Frequency Impacts etc of just 3 of the stations within that selection you would use this function Sub Demographics Demo Lines Demogroup Hame Definition Filename BSFE All Adults Title All Adults Location Home Car antLorry Elsewhere work gt Remove Questions i P J OK P E SE T E ee To see summary results tor as many aemogroups as you Ke use Sub Demographics Use the Add button to select the demogroups you want to include then click OK to see them at the bottom of your Campaign Summary Screen Rate Cards Please see page 19 for a full explanation Time Bands gt Global Default me By Station Restore defaults For further assistance call the Helpdesk on 020 7467 2575 telm al Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 33 Under the Campaign Menu Header you will find Time Bands This option allows dayparts to be changed or defined for stations It has three sub menu options that can be used Global where a single set of dayparts can be applied to all stations By Station where dayparts can be changed for individual stations included in the current campaign s
52. e Sub Demographics a a the Time Bands k Station Selection Select a Station fF A Capital Radio 0 Classic FM Midlands Q Classic FM Q Heart 106 2 FM 0 Magic 105 4 Q takSPORT Talk Radio Q Find Cancel A a eh A Ad For further assistance call the Helpdesk on 020 7467 2575 t Copyright 2015 By Telmar Group Inc i e mar All ri All rights reserved ss Eoi Media Planning RBP 2000 version 2 0 3 Ci ser Manual Page 640 eee me Now choose the next station to change or click on cancel to exit Rate Cards E In the File Menu click on Save Rate Cards Dayparts orep You can now select to save ALL the stations rate cards or only ones that have CHANGED Save Daypart Ratecard File Note if you select Save ALL Stations or only the stations that have CHANGED changed you will loose _ Changed the rates for all other stations if they have rates already assigned orep Give your changed costs L ANo n f a file name click save savein ue i E test dpf File name stations rates sae Save as E Rate Cards al A Cancel You now have a Saved Rate Card Daypart File To use this in the future go to the File menu and click on Load Rate Cards then select your file For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 vers
53. elp with printing and editing the campaign For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 59 HOW DO I OPTIMISE TO 4 OTH Step Click on the RBP icon 1 and then the relevant Rajar wave click OK Step Click on Start a 2 New Optimised Campaign Step Click on an existing 3 Demographic group or create a new one click OK Step Select the stations 4 you wish to use from the Station Selection screen click OK Database list 2006 Rajar Wave 1 2005 Gaydar Aadio Wave 1 Gl 2004 Gaydar Radio Wave 2 Gl 2005 Rajar Wave 4 iz 2005 Rajar Wave 3 a 2005 Ta ee What would you like to do Start a New Optimised Campaign Start a New Manual Campaign Load an existing Campaign Demogroup Selection Demogroups a RETE it ABCT Men i ABCT Men 15 34 wi ABC Women 25 40 it All Adults ad children Children 4 19 Stations Station Type V Commac BBC i FM W aM Locat Stati DAB W GROUP v Dani wl BEC For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning Enter your Campaign information in the Campaign Management screen click OK Enter your Default CPT click OK In the Optimsation Strategy screen click on
54. en you can print or copy the report to Excel or Word Station Detail This provides you with a full report of your demographic group vs All Adults for a selected station In the example below we have selected Capital Gold London with a demographic group of ABC1 Men 15 34 and compared it to All Adults For example the conversion reach figure means that ABC1 Men are 8 9 less likely than the average adult to listen to Capital Gold London nnansnnnnnnsnnnnnnsnnannnnnannannnnanannnnnnnnnnnnnnnnnnnnnnnnnnnnnad Target Demo Title ABC1 Men 15 34 Station Detail Capital Gold London Q Station 1009 Capital Gold London Q EG Base Demo Title All Adults D Resp Popn lt Rch gt Conv Tot Hrs Conv Weekly Reach 1 Wk 4Wk 13Wk Reach AvgHrs Base Demo Group 4396 10526 6 66 12 02 16 85 100 0 3586 100 0 Target Demo Group 407 1258 6 07 10 70 14 85 297 69 2 Daily Reach Mon Tue Wed Thu Fri Sat Base Demo Group 291 1 2 6 223 5 2 1 287 6 27 180 7 y 200 8 19 174 2 1 7 Target Demo Group 42 4 3 4 32 9 2 6 27 2 2 2 21 7 1 22 0 1 7 15 1 1 2 Station Includes 29 Capital Gold 1546 London Q 284 Capital Gold 1546 London Q Siuu gt m smmm See __ Dena ee T It also displays all stations that are included in Station Groups The example below shows all the Stations included in Tot Virgin Radio For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group
55. ence number in the booking screen You will see the screen has two tabs Campaign information and Station Information RBP 2000 J ET Details Elem Stations Campaign Details Station Details Cash TH E ign Titl E le C i Public Notes Capital Radi ampaign Title xample Campaign cece JCN 12365569952 4 nage UEA Client Large Client P talkSPORT Talk Ra ins g Product Valid Until Heart 106 2 FM g Start Date End Date Classic FM Midlands Target Title ABCI Adults j Pop 25898 Sample 16017 Copy Not Impacts 8478 Reach 3534 Owner Cost 26525 51 lt Re RefCode Budget Booked Planned Booked Bropdonst Agency Huge Agency ARE Pera gee Planned XJ Contact Joe Bloggd T Nwo O om PCA Audience Requested By None q Reference Phone T Status 3 PCA Guaranteed Sales PointID 999 RACC 7 a sadhana None Y Sales House Details Data Guaranteed T Name RAJAR Source 2006 Rajar Wave 1 Sales House Ref Wave Ref 012006 Done Upload Sales House ID 0 Survey Length e a z par r q a S ri e a4 When you have entered all the relevant information required click on Upload You will then save this campaign as a jcd file that will be automatically sent to J et Download If you have any campaigns to download click on the Download button and select the relevant file J ET files awaiting processing Date Time Downloaded By Client Product Filename 04 11 2005 10 33 1 jed
56. et per station 0 f Optimise to a given ratings per station f Optimise to a given OTH per station Minimum spots booked 1 Maximum Spots per daypart f Optimise to a given reach then OTH per station Allows a single budget to be allocated between all the stations in the current campaign ABF Ve a a oh ie Seo E determines the best split of money E 0 Per week f Overall pr OF Cancel P k F F iin ie There are a number of options available For a brief explanation of what each of these does you just click in the circle next to your choice and a brief explanation will appear in the box below You can enter a target e g money and click on OK In this example we have inserted a budget of 10000 RBP will then create a spot plan which will maximise the audience reach for the given Demographic group Optimisation is very easy to use as it goes directly to the next step thus prompting the user on what to do next Once all the steps are completed the program will optimise your campaign to a number of criteria depending on the users chosen option Minimum Maximum spots booked new You now have the option to specify the minimum or maximum spots RBP enters in the dayparts when it optimises a campaign The default is set at 1 for the minimum number of spots and 6 for the maximum number of spots Simply click inside the cell and enter your desired number For further assistance call the Helpdesk on 020 74
57. h the program step by step e Choice of Optimised Campaign e Choice of Manual Campaign e Graph facility gives Audience Age Profile Demographic Duplication and Composition graphs e Ability to export data information into Excel e Ability to choose between Target and Base demographic statistics e Ability to change Base or Target Demographic Groups in order to further analysis e Regional Mapping facility illustrates your campaigns performance across the UK e Fully J et phase 5 compliant For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 4 Guidelines for using Telmar RBP This manual is designed to help you use RBP to get results as quickly and simply as possible We have tried to cover all aspects of the program from a user s point of view however you may still find there are sections that are unclear to you There is an extensive Help file attached to the program and if you feel uncertain about any of the steps described in this manual the Help file may enlighten you Just go to the Help Menu and click on RBP Smart GETTING STARTED Start RBP from the Telmar Integrator RBP will load and display the following screen RBP 2000 v1 7 0 Database Database list 2006 Rajar wav 2005 Gaydar Aadio Wave k p 2004 Gaydar Radio Wave 2 Pif E 2005 Rajar Wave 4 g
58. he Internet Source 2006 Rajar Wave 1 a rA ppe tom _ i e r a ime amo or P TO a a f a DOVO anai ail Pe ie If you right click on any of the graphs and change any of the properties e View as Graph View as Values Print Copy To Clipboard Vert Horiz Graph Properties e View your graph as values e Print your graph e Copy the graph to Powerpoint and copy the values to Excel or Word e Change the axes e Change the colour font and style of the graph For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 42 Report Menu See PCA J ET Config Window DDS Campaign Ctrl F Frequency Distribution Station Daypart Rank Daypart Impact Summary Map Profile Station Detail Report Station Audience Report Station Summary Report Station By Daypart Analysis Export Quarter Hour Impacts Define Custom Headings E Printer Setup Campaign Cumulative Reach Report Campaign Here you print out your campaign information You can print the following Campaign summary With Week 1 information Campaign totals and a regional summary Demographic Cover Sheet prints out how your target demogroup was defined Spot Plans You can filter stations and scriptlengths here You can also choose a standard spot plan or list all spots individually ina Spot Detail list
59. in the Station Selection section of the window the following window will pop up Station Selection Column Selection Available Columns Selected Columns 15 Max Waves Total Ratinga Bi Hours Average LPT Reach Average LPP gt gt Reach Selectivity Indes Reach Hours Frofile Selectivity indes Ratings Reach Protile Qhr Impacts Share Ohr Ratings Efficiency iad w o mea So if aii o F This window will allow you to either add or remove columns from the Station Selection menu To add a column select an item from the Available Columns field and click the gt button The item should now appear in the Selected Columns field To remove an item from the Selected Columns field select the item and click the lt button If you would like to add or remove all the columns at once click either the gt gt or lt key Column Headings Population The number of people in thousands within a particular region Average Ratings Average weekly ratings Calculation Weekly Hours x 4 Population Average CPT Average Cost Per Thousand Only works when using the Ratecard costing method Calculation Weekly hrs x 4 cost Average CPP Average Cost Per Point Weekly hours x 4 Population Selectivity Index Reach In terms of reach the likelihood of the target demographic listening to the station The calculation Target Reach Base Reach x 100 Target Base Population Selectivity index Ratings In terms of rati
60. ing default dayparts or enter your own These will be copied to all the stations in your campaign since for a Global Manual campaign the dayparts need to be the same You then get taken to your spotplan screen where you enter your spot laydown This spot laydown will be exactly the same for all the stations in your campaign Note that any new stations added to this campaign will be allocated the same dayparts and spots Station CPTs You can enter Target or Base Group CPT s in one of three ways All Stations where each station selected for the campaign is presented one by one and you are invited to enter a suitable cost Selected Station where you can select which station you wish to change Global where a single CPT is applied to all currently selected stations Note that new stations added into the campaign subsequently to this operation will not have this CPT allocated For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 32 Station Groups Station Groups Add Load i New Group _Remove gt _ Save _Bename Stations in Curent Group Stations Available from Campaign Magic 105 4 Classic FM talkSPORT Talk Radio Capital Radio Heart 106 2 FM E Classic FM Midlands 4 Close W Show Figures on UNM a T ot h Po This fun
61. ion 2 0 3 User Manual Page 65 HOW DO I COPY AN EXISTING SPOTPLAN TO ANOTHER STATION Step With 2 or more 1 station selected mi enter the spots for E the first station as i TRE i oa ia ea Ja desired It s OK to suet uo ogo Uk 6b p use different iT script lengths and mo E E Spal rere re single or by week eS ey ot ee ree styles aS Step Inthe spotplan 2 screen for that station click the Copy To button The following screen will appear Step Select the 3 station s you would like the spotplan Name Capital Radio copied to by Style Single we Classi FM as Classic FM Midlands icki i Heart 106 2 FM clicking in the M Magic 105 4 checkboxes or by M takSPORT Talk Ra clicking select all Options N Ir y lt Nr js Vow ete t Copy Stations Step Click the Copy gt Copy gt gt C You will see the station s you have copied the spots to will have the exact same spotplan as the original station For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 66 HOW DOT MERGE 2 CAMPAIGNS BY DATE Step Open the Base 1 Campaign that you will use as the base for the second campaign to be merged into Select File gt Merge 2 Step Choose the 3 campaign that will be merged into the Current Campaign then
62. ion 2 0 3 User Manual Page 68 Step Select file gt exit Campaign Summary Untitled from the Pmap eae and you will fap nication Target notice that the Cempa Lenni top 10 most aaa suitable stations SM oe a aaan CSN EE have been een ee mh r chosen OS Meester E cen s 468 The Beach Hhrokeshire tY South Hy 03 2 Capital Gold Hamp 102 4 Wish s 107 2 WWire ta Q 3 Month H 6 Month 12 Month 2006 Rajar v ave 1 P GLOSSARY For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 69 Explanation The number of different people who are exposed to a schedule of advertisements Impacts Gross Impressions Radio Ratings Frequency Opportunities to Hear OTH Gross Rating Points Cost per thousand CPT The total number of exposures to a schedule of advertisements NOT a measure of the number of different people exposed to a commercial Impacts expressed as a percentage of the population group being measured all people or any demographic group Impacts x 100 Rating Population The average number of times the audience reached by an advertising schedule are exposed to a commercial Gross Impressions Frequency Reach Impacts expressed as a percentage of the population being measured One ra
63. n Deleting spots from the beginning or the end of the campaign for all stations Advanced Campaign Management Crop Weeks Crop 1 from the beginning of the campaign Crop Delete Spots d Delete all Spots BEFORE the first Tuesday x Delete Delete all spots AFTER the last Satudy Delete p Unlock All Spots Sie sate OK J Costing Method This allows you to choose how the campaign should be valued The options available are Base Demo Group CPT where each station requires a cost for buying 1000 impacts overall Target Demo Group CPT where each station requires a cost for buying 1000 impacts in the demographic group selected for the campaign Rate Card where the station s rate card will be used to determine the cost of buying a spot If using a CPT costing method you can also choose whether you want the spotplan to display Planned the planned CPT Calculated the calculated CPT if you have entered a cost factor Headings This is useful if you would like additional text to the top of the campaign you are printing out This could be used to make a note to aclient etc This will not appear on the screen only on the printout Unlock All Spots Campaign s downloaded from J et or imported through PCA include locked spots if the date of the spots has passed Locked spots cannot be deleted or modified in any way Unlocking the spots will allow you to modify the spots in the normal manor OK Click on
64. n then be opened in excel For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 51 A B C D E F G H 1 ABC1 Adults g rbpdata demo U061 BSFE 75L f A 3 StnNo stnName V klyReac WklyHours StnPopn 4 356 Classic FM 945 595 6699 761 7276 305 d 5 6 Time Monday Tuesday WednesdaThursday Friday Saturday Sunday ai f 00 00 2 063 6 831 12 956 1 375 14 626 4739 17 955 8 00 15 2 063 6 831 12 956 1 375 14 626 4739 17 955 A 9 00 30 0 851 6 667 7 519 4 622 13 153 1 136 9 645 10 00 45 0 651 6 667 7 519 4622 13 153 1 136 9 645 G 11 01 00 0 7 944 7 519 4 622 3 217 1 136 6 766 i 12 01 15 0 7 944 i519 4 622 3 217 1 135 5 706 F i 01 30 0 7 944 0 44 5 062 2 255 0 44 4 523 14 01 45 0 7 944 0 44 5 062 2 255 0 44 4 523 4 its 02 00 0 2 873 0 44 4 366 6 046 0 44 4 523 4 16 02 15 0 2 873 0 44 4 366 6 046 0 44 4 523 d 17 02 30 0 2 873 0 44 1 136 6 046 0 44 4 523 b 18 02 45 0 2 873 0 44 1 136 6 046 0 44 4 523 A i 03 00 0 2 873 0 44 1 929 0 0 44 0 44 20 03 15 0 2 873 0 44 1 929 0 0 44 0 44 d 21 03 30 0 722 0 44 1 162 2 651 0 722 1 162 1 162 22 03 45 0 722 0 44 1 162 2 651 0 722 1 162 1 162 i 23 04 00 0 722 1 162 0 44 0 44 1 534 1 162 1 162 24 04 15 0 722 1 162 0 44 0 44 1 534 1 162 1 162 y 251 east 0722 a 044 pad Pa aP AA ae Q Define Custom Headings You may enter up to three headings which will be pri
65. nclude or exclude them from your campaign The number of stations currently selected is always shown in the top right corner of the screen Select Find and Clear ets you search for stations quickly By entering the station name s in the text box Find will find every station with that name in the list For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 12 Select will automatically select every station with that name Clear will clear any stations with that name If the text box is empty then it will clear all stations Options Reach Analysis This will allow you to see the weekly and Solus reach of your selected stations along with the percentage of the target population those stations reach In addition it is able to show you what additional reach any other stations you are considering will give to your campaign Then once you have selected the stations you want to use you can use the Keep Stns button to automatically select them Reach The number of people within the target group who listen to the station within the surveyed week Reach Weekly Reach divided by total of people in UK in your Target Demographic Solus Reach The number of people who listen to that station and no other within your selection Solus percentage of Solus listeners within the target po
66. ngs it is the likelihood of the target demographic listening to the station The calculation Target Ratings Base Ratings x 100 Target Base Population For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 56 Waves In the UK the data used for RBP is based on RAJAR surveys which are published in quarterly waves With the arrival of rolling data all the stations report each quarter Each wave comprises a database of respondents and their one week listening habits in the form of a diary A Q indicates that the station s listening is recorded over a quarter a H indicates that the station s listening is recorded over half a year and a Y indicates that the station s listening is recorded over a full year Hours Total weekly hours listed Reach The number of different people who are exposed to a schedule of advertisements Reach The percentage of different people who are exposed to a schedule of advertisements Profile The percentage of target hours in the base hours Calculation Target hours Base hours x 100 Share Share of listening Calculation Target hours Base hours Region Radio region the station falls into TV Region TV region the station falls into Location Location of the radio station For further assistance call the Helpdesk on 020 7467 2575 telmar Copy
67. nt campaign to be exported as an Excel xls file With the selected campaign open select File and Export Campaign By default all the available boxes will be checked You may select or deselect as you wish Export Campaign oot ea eee ny Sp Export Spot Plan Standard RBF format Spot detail list Export Demographic Cover Sheet V Export Cost Details ss A lV Print Week 1 Summary ph Script Length lt All Scripts gt z a y ag Select stations Classic FM Capital Radio Magic 105 4 talkSPORT Talk Radio Heart 106 2 FM Classic FM Midlands v ort as Multi Sheet xls file _ OK Cancel Pi ae Pee ag A J Click ok Name and save the new xls file to the desired folder Load and Save Station selection Load previously saved Station selections or save an existing station selection Load and Save Rate Cards Dayparts Loading Loads a dpf file which can contain changed dayparts and ratecards cost factors Saving Saves the current day part definitions and any rate card costs that apply to them This option also saves the station discounts and single spot costs Export Export Campaign Export To 4dPlus Export To MediaMix Copy to clipboard as text Copy to clipboard as spreadsheet Allows a campaign to be exported ina variety of file formats You can export to our Adplus program so you can analyse your campaign with other media e g a press campaign from Printplan
68. nted in the Campaign Summary and Spot Plans In order to blend in with the RBP headings you specify a title and content for each of the three headings For instance you may wish to include Account Manager Jim Smith in the headings You would enter Account Manager in the title column and Jim Smith in the content column Printer Setup Here you can specify the printer to print to and number of copies Campaign Cumulative Reach Report This Report will allow you to view figures such as Impacts Reach Frequency and Cost for your campaign either cumulative Cum or by individual week Ind Campaign Cumulative Reach Data Classic FM Cum Impacts Cum Reach es os Cum Cost Cum Impacts Cum Reach Cum Cost Cum Impacts Cum Reach 1 44 1216 Me Demogrpahic Selection Target ABC1 Adults C Base All Adults Data Items By Week Data Items Cumulative M Ind Impacts P Ind Impacts V Cum Impacts M Cum Impacts M Ind Reach M Ind Reach V Cum Reach MV Cum Reach M Ind Freq P Ind Freq j Cum Freq Cum Freq Espot Pie J Ind Cost I Ind Cost V Cum Cost M Cym Cost y OK Cancel ne eg A P E E S ae Pope The figures will default To Tne Target demo group seiecting Tne gase radio button from the Demographic Selection group can change this The data items shown hidden may be selected or deselected simply by checking or un checking the check boxes in the Data Items By Week
69. o to Scripts and change accordingly Clear This will clear any spots currently displayed in the spot plan grid Export Export your spotplan into Excel asa CSV file Natural Delivery Tick the Natural Delivery box to see how your campaign s delivery by daypart compares to the station s overall listening by daypart Station Weekly Spot Plan Client Station Classic FM London Q 1273 Product Population 11577 Sample 5163 Style Single Week Whole Week Date 12 06 06 Scripts lt All Scripts gt Save Campaign 76 18 7 HRT 8 9 P 7 Impacts Planned T Amranacts Total Station Select Previous Select and Next Allows you to move back and forward between stations or directly access a selected station s spot plan Extended View View In order to activate this section you must tick on Extended View which is Ratings directly below it on the Spot Plan screen This section of the Spot Plan screen CPT asec W enables you to view the Ratings CPT s Spot Costs Composition Index Cost 30sec Impacts or the Impacts bought of the selected station according to daypart C Index 0 Impacts C Impact P Fj For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 21 Extended View 2 You will use the Extended
70. on script references and cost associated with the spot The Detail dialog will also show Ratings Impacts and Profile of your demo group for a particular quarter hour To delete a spot you can either double click on the yes or highlight the spot and select delete For 2 spots in one quarter hour click once on Add Spot Locking and Fixing spots In addition to altering the duration script references and cost associated with the spot you can choose to lock or fix the spot To lock or fix the spot click inside the appropriate tick box on the right hand side of the screen and click apply e Locking a spot locks the spot at a specific time While locked the spot cannot be moved or deleted from the plan e Fixing a spot will produce impacts for the specific quarter hour as oppose to the daypart average Fixed spots can be overwritten or deleted If you do not want the spot to be overwritten you should lock the spot Statistics This section shows the weekly and campaign statistics for the currently selected station and spot plan schedule Note Peak impacts and peak impacts displays Impacts bought figures for selected daypart s when defined in the Daypart editor screen See Time bands pg 30 Copy to Copy Stations Station Name Classic FH London Destination See ane OE 100 7 Heart FM D 102 7 Hereward FM 1 q2 Oe 105 4 Leicester Sour Options gt gt Copy gt gt Cancel Select All
71. pt that you are free to enter spot lay downs as you wish once the costs if any are entered Load an existing campaign You are invited to choose from the list of previously saved campaigns Once selected RBP will process the stations into the correct dayparts for the campaign and leave you ready to review individual spot plans Do It Yourself This option simply leaves you back at the main RBP menu bar free to work as you wish You may want to choose this option if for example you are an experienced user or if you want to build a set of demographic groups for later processing For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 6 START A NEW OPTIMISED CAMPAIGN When you click on Start a new Optimised Campaign at the beginning of RBP it follows the same steps initially as a Manual Campaign See pages 7 12 For example it starts with selecting a Demographic Group then Station Selection Campaign information and CPT It then presents you with an Optimisation Strategy Screen as below Optimisation Stratepy Select an appropriate strategy Strategy Controls Optimise to a given overall budget E f Optimise to a given overall ratings f Optimise to a given overall OTH f Optimise first to a given overall reach then OTH Campaian Budaet f Optimise to a given budg
72. pulation across the UK Load If you have a previously saved station list you can click on the Load in order to add that list to your current selection Preferences You are able to add or delete columns as required Refer to page 53 for more detail Print A list of all or selected stations can be printed by clicking the Print button Suitability Index The Suitability Index is an average of 3 different indices RBP has chosen these 3 variables to reflect a qualitative aspect from quantitative data Broadly these are i Average Hours A measure of Intensity or how much the station is a part of the target s life ii Target v Adult Weekly Reach A measure of the Affinity of the chosen station to the target s lifestyle iii Daily v Weekly Reach A measure of the Loyalty of the target to the chosen station A Pmap will be created according to the Target you have chosen showing the most suitable stations in the top right quadrant of the map Please see How To create a Suitability Pmap on pg 68 for more details For more information on Pmaps please refer to the Pmaps manual Include in View The view can be restricted to include only Commercial Non Commercial BBC FM AM DAB or Group stations as desired Simply click on the appropriate options in Include in view RBP will remember these next time you use the station selector For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015
73. right 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 57 HOW DOT SET UP A MANUAL CAMPAIGN Step Click on the RBP icon 1 and then the relevant Rajar wave click OK Step Click on Start a 2 New Manual Campaign Step Click on an existing 3 Demographic group or create a new one click OK Step Select the stations 4 you wish to use from the Station Selection screen click OK For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved Database list 2006 Rajar Wave 1 a 2005 Gaydar Radio Wave 1 2004 Gaydar Radio Wave 2 E 2005 Rajar Wave 4 E 2005 Rajar Wave 3 L s OK Cancel ig P a e a What would you like to do Start a New Optimised Campaign Start a New Manual Campaign Load an existing Campaign 15 19 4BC1 ESET E ABC1 Men i ABC1 Men 15 34 Children 4 19 Cancel New e e n pamp 2 ABC Adults Stations Selected 3 Station Label Jay Reach Reach amp His Profile Rich Pro o Capital Gold London plus ot of area beschadi 22 AM 22 O Capta Gold Manchester gt 5228 1 20 2303 5114 tal Gold South E act Wales 30 2 658 51 55 Gold Sussex 6 1 98 oo pi d Surses Bagthory tal Gold Sussex E astboume Hastings Corday Oui of C Century Sports C Champion 103 FM C Charen 103 Fw Che
74. roup the title of WOMEN AGE 25 34 The ages are set by double clicking on both the minimum and maximum boxes and entering the desired ages In this example minimum of 25 and maximum of 34 Once you are happy with your selection you click on OK at the bottom of the box For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 10 To select or tick these attributes for inclusion you will first select Sex in Respondent Demographic Category this will give you a dialog box listing the options To select Women click on the circle next to women then OK Select Choices f f A 1 eae eel Now you need to select Social Grade in Respondent Demographic Categories You just click in the boxes next to the social grades you wish to include then click OK Select Choices Sedal grade Fi OK 4 Cancel E e vag Once you ve defined your audience click OK in the Demographic Definition Screen and the demographic file will be built Once you ve built your demogroup the step by step wizard will take you straight into the Station Selection screen For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 11 Station Sele
75. s gives you the option of viewing region names and figures on top of the illustration individually or together Map title Map subtitle The map title and subtitle can be edited to show text of your choice Fonts font size and text box colour can be also be adjusted E Text Item Editor Style Iw Bald Italic Strikeout Underline Region Colour Enter text here Pick Colour 3 month Rajar data ending Wave 04 2000 OF Cancel Draw Order Radio regions sometimes overlap Draw Order allows you to choose which region appears on top Choose either the region with the most reach or the region with the least reach For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 48 Profile Print Profile IOJ x Absolute reach Profile based on hours Absolute hours if All stations Curent station selection Print only the top tem n mmm mM Print Preview Export Cancel ul Prints or exports a Station Profile Report listing stations in descending order of Profile Reach or Hours Allows you to print from either the full station list or the stations selected in the schedule as well as giving the station s region as a column in the print out export Station Detail Report This provides you with a full report of your demographic group vs All Adult
76. s for a selected station Also in the View Menu please see page 34 for a full explanation Station Audience Report Prints out a Station Audience Report for all your selected stations This includes Population Weekly reach figures and Average hours Total hours and CPT for both your Target and Base Demographics groups First takes you to a Preview and then you print from the preview screen Station Summary report This report holds summary information for every station available for your chosen Wave You can either View then Print the report or choose to Export it to excel Profile Station Detail Report Station Audience Report Station Summary Report Wiew Print Station By Daypart Analysis Export Export Quarter Hour Impacts PT 30s Impac Define Custom Headings Printer Setup The report shows the following information for every station For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 49 Station Number Station Name Waves to use Target Reach Target Reach Target Population Total Hours Average Hours Reach Conversion Efficiency Average Hours Conversion Total Hours Conversion Location and Region View Print This report is ranked by region then alphabetically Station Summary Report Base Demo Group All Adults Target Demo Group AB
77. ster s Dee 106 3 C Choices FM London ee eT ee eee lt 3R dee S EEEEEE EEEIEE Siz ae ersz go gd EEES ssa S Inchade in view SA National Stations W Commecad V BBC iv FM v vV DB W GROUP Local Stations V Commescid V BBC A telmar the FUTURE of Media Planning Enter your Campaign information in the Campaign Management screen click OK Step 5 Step 6 Step 7 Step 8 Enter an Adult Cost per thousand in the CPT box click OK Enter the spots for each station in the Station Weekly Spot Plan click OK You are then presented witha Campaign Summary Sheet RBP 2000 version 2 0 3 User Manual Page 58 Campaign Management Agency OO Client CF Product Startdate 24 07 2006 Weeks ff Scripts Len secs Spts Proportion 7 IV Hide less common lengths Add Top Tail Script i IV Auto Fill Spots into new Weeks Comments Planning on Mon Tue Wed Thu Fri Sat Sun vwWww Ww WwW Ww if Audience Calculation Planning Mode C PCA Mode Casting Method Base Demo Group CPT Set Costing Method Advanced Campaign Management OK Cancel i 7 d A a aas Station Weekly Spot Plan Client Product Classic FM Value Enter new CPT Value Reporting CPT Statistic Planned Calculated OK Cancel W _
78. t This field shows client name and product details if entered This information comes from the Campaign Management screen Station Population This field shows you which station you have currently selected along with the Target Market population in thousands and sample The station s reach is shown in brackets Style Click here to select the style of Spot Plan required One of Single each week of the campaign will use the same spot plan Alternating a spot plan can hold two broadcast schedules that alternate throughout the campaign When filling in the spot plan you may select to enter the schedule for either Week 1 3 5 i e the first third fifth and subsequent odd numbered weeks or Week 2 4 6 i e all even numbered weeks In order to minimise printing volumes alternating spot plans will print only the two associated schedules regardless of the length of the campaign For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 17 By Week each week in the campaign can have a different spot plan schedule Select the week number from the list in the heading and enter edit the schedule as desired Statistics are shown for the current week and the overall campaign based on the individual schedules Printing this style of spot plan will cause each week to be printed on a separate
79. tation selection Default This allows you to set the default timeband to one of your choice This default will only apply to stations you select after setting your default Restore Defaults where the Telmar supplied standard dayparts will be restored at all stations 1 For the following example By Station where dayparts can be changed for individual stations included in the current campaign station selection First of all you would select Time bands By Station You would be presented with the following screen Highlight the station you are interested in changing time bands then click on OK Station Selection Select a Station Capital Radio 0 Classic FM Midlands 0 Classic FM 0 H Heart 106 2 FM 0 e Magic 105 4 0 i talkSPORT Talk Radiol 0 Find Cancel This will take you to the standard time bands for the selected station Station Daypart Editor Station 28 Capital Radio Include Title WeekD ay Saturday Sunday Peak ALL f DD M mM amp w M y a 1 4 4 st a a 4 co sa M om E ww hm y v Cancel Costs s To change the dayparts just delete and insert the times as required as shown For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 34 Station Daypart Editor Station 28 Capital Radio
80. tics Enables you to view the results in the Campaign Summary screen as Base statistics or as Target statistics This function is also available by double clicking on the word Results in the Results for Target Demographic line on the Campaign Summary Screen You can then return to Target stats ina similar way 1 A Results for Target Demographic ABCT Adults t CT Sales House Shows the results of your campaign by Sales House Select Sales House again to return to the standard view Popn Sample CPT 30s CPT 30s Impacts Ratings Reach Reach AvFrq Magic 105 4 Q 6630 2519 Heart 106 2FM Q 2519 Capital Radio Q 2519 GCap Media Total 2519 GCap Classic FM Classic FM Midlands Q0 3457 For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning Frequency Distribution RBP 2000 version 2 0 3 User Manual Page 37 Frequency Distribution Viewer 0 22304 1 1741 2 fai a 3941 4 23 5 144 G Ef r z2 a 4 g 29 0 z0 11 14 ob 4 5 7 2 0 1 5 0 5 0 6 0 4 0 2 0 2 0 1 0 1 0 1 2 3 4 5 B it A G 10 Pip 25090 3534 1793 1061 HiT 440 296 z202 140 EE 100 0 13 6 Fi 6 9 4 1 2 6 17 P 1 1 0 5 0 5 lt 0 4 0 3 Shows a report of the frequency distribution of the current campaign By right clicking in this scre
81. ting point equals one per cent of the population all people or any demographic group Impacts x100 GRPs Population The basic term to express Radio s unit cost Most frequently used to compare the cost of the 1000 impacts on different stations It is also used to compare the cost of reaching 1000 people on the different media Schedule Cost Cost per thousand Impact in O00 s For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 70 OTHER CALCULATIONS Heading Reach Analysis Solus Reach Target Weekly Reach for the station Reach Reach Weekly Reach Total Popn for Target Demo Tgt hours Tgt reach Station Summary report Avg Hours Avg hours conv Tgt avg hours x Base avg hrs Base hours Tgt hours Efficiency Hours Conv Tgt hours Base hours Tgt popn Base popn Reach Conv Tgt reach Base reach Tgt popn Base popn 7 Conv Reach Station Detail Tgt reach Base reach Tgt popn Base popn Conv AvHrs Tgt hours Base hours Tgt popn Base popn Rch Conv Tgt reach Base reach Tgt popn Base popn Station Audience ne _ Print profile Profile based on reach Target reach Base reach Profile based on hours Target hours Base hours Tgt hours Base hours Tgt popn Base popn For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright
82. ue 330 20 127 1023 62 340 123 01 7 J Tue 268 35 104 520927 306 124 65 v aena a Tue 21414 89 657 72 285 134 01 a Tue 140 26 54 431 57 3 08 123 93 Wied 19 13 o7 87 83 459 93 07 Wied 255 09 98 82046 3 22 118 60 Wied 330 35 1 28 101949 3 09 123 60 Wied 259 93 100 8004 3 08 123 83 Wied 257 g2 607 73 286 133 37 Wed 149 01 58 44140 2968 128 73 19 Classic FM 00 00 06 Thu 20 52 06 52 22 4 01 35 18 3 Clear Grid Print Default Export J spend 500 onthe tap spots Fill Cancel ee ee ee we ee mms i se i IMAA I eet ll wt Insert i spots into the top 25 dayparts using current sorting ekp In the example shown above we have asked the system to spend 500 on the top spots You can add or delete columns by selecting or deselecting the checkboxes to the right of the report For further assistance call the Helpdesk on 020 7467 2575 teimar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning RBP 2000 version 2 0 3 User Manual Page 44 Daypart Impact Summary This report displays the impacts and percentage impacts for your campaign by daypart and day Totals are displayed for weekdays and day of week It is possible to print or export the report simply by click on the appropriate buttons Whole Campaign Daypart Impact Summary Target Demographic ABC Adults Impacts by Daypart M fe 1 1 8 140 sal 00 00 06 0

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