Brand Styleguide
Contents
1. Width of i x 3x Clear Space _ TAN Clear Space 2 I p o Width of i x 3x Clear Space __ Ire Minimum Sizing Print pam The preferred minimum size standard for print application is 23 or larger eeseessisesdiiieis mA Web and Video For on screen applications the preferred minimum size standard is 5 or larger FO Tae a LoT ge 3 BORN DM he E eo a Rn Hi ay MR soc pour DR m HER Ly pu A 1 v a Vener 24 Wi Fi ZONE Logo The Wi Fi Alliance developed the Wi Fi ZONE program as a program for service providers and hot spot location providers who use Wi Fi CERTIFIED equipment in providing wireless Internet access in public locations Participation in the program does not require membership in the Wi Fi Alliance Both members ZONE and non members may participate provided that they satisfy the participation requirements for the program Access the program description through the home page at http wi fi jiwire com Prerequisites for Use of the Wi Fi ZONE Logo In order to use the Wi Fi ZONE Logo a company must satisfy the requirements for the Wi Fi ZONE program enroll in the Wi Fi ZONE program and comply with the mark usage requirements in this Manual Program Requirements In order for a company to become enrolled under the Wi Fi ZONE program it must2. Brand otyleguide February 2009 Table Of Contents IDERE EOE E a PIENE 3 Logo Usage HOGG Usage Diulek Referenc WNC Bos acest ctor reted repetat actos aqnteusiechaciciaslacs enses endet dni etum etti sse in elu iinei idi 4 Wi Fi CERTIHED Logo flat and CIT VEY Sal OOM AN anes cersceciorgatagsaesdedecdatecnlinnaetutaetaqatesegetienacesartotucdsesdusiaectacdensineceednbiedtoeiags 6 Wi Fi CERTIFHED Logo with SII flat and OIFPIEFISIDI ee a ee ee eek a tui ees WA Tess IH te OI ee EN EO OS EET E 12 Wi Fi Fe EG Setup Identifier MarK cae seecacccesincns anc cesestisnscescpeeshemiatcnesbicetd ceucrigciiceteeatedebesaio tdeatesettonuseuteaeieeceesiatess 14 Weg eiat ee 20 WER Aliance Logo ilat and dimensional seceectcensceseasesscbsayiapenedee nn s2asenccasceesucondanstensaeceacdaouectaaesiortensaastecsiechedeaacuchiense 20 AIT ZONE T LOO ENENERRCE eo accel clgleje iras gy4cioMlf toieg LAD LODO Em eae WRANG WO IS NEP 30 Brand Elements Caor Paoi eE RERO 33 MOAI SE a 34 Wile eing MoE gic See ere ee ee ee ee ee E ee eee eee eee ee oe ee ee een ene eee 3o mies Fe NG LIVIN Neha etic A 36 PMV co ce e T mee 3 w iQy cib no E 3
3. The member or Registered Member of the logo and SII s Affiliate as applicable will be solely responsible for the third party s use of the Wi Fi CERTIFIED Logos and will be liable for any misuse of the Wi Fi CERTIFIED Logos by the third party Once the member or Registered Member Affiliate is aware that a third party is incorrectly using the Wi Fi CERTIFIED Logos the member or Registered Member Affiliate is required to immediately cause the third party to correct any use of the Wi Fi CERTIFIED Logos that are not in compliance with this Manual No other users are authorized Neither a member nor a Registered Member Affiliate may pass through the Wi Fi CERTIFIED Logos and usage rights to an unregistered subsidiary or affiliate an OEM a distributor a reseller a dealer or any other person or entity without consent from the Wi Fi Alliance Obtaining the Wi Fi CERTIFIED Logos flat and dimensional versions A member may obtain the Wi Fi CERTIFIED Logos as a standalone marks and in combination with the SII the Certification Mark oll Package in the members section of the Wi Fi Alliance web site The member must agree to the terms of the Certification Mark License Agreement before it may receive the Wi Fi CERTIFIED Logos through download or from the Wi Fi Alliance office Notice Convention In text material relating to the Wi Fi CERTIFIED Logos the statement The Wi Fi CERTIFIED Logo is a certification mark of the Wi Fi Alliance s
4. but is not limited to PC cards access points USB clients Compact Flash cards or even embedded devices such as PCI ISA and mini PCI cards Placement on Products with Embedded Certified Components It is recommended that the Wi Fi CERTIFIED Logos be placed on devices such as laptop computers and PDAs that contain embedded certified components The preferred placement for the Wi Fi CERTIFIED Logos on such devices is with other logos denoting product standards or capabilities It is strongly recommended that this usage include the appropriate SII An illuminated logo is also available for use Placement in Device Driver Applet It is recommended that the Wi Fi CERTIFIED Logos be placed in the device driver applet especially if the product by its nature does not otherwise make the Wi Fi CERTIFIED Logos easily available to the end user of the product It is strongly recommended that this usage include the appropriate SII Placement on Product Collateral It is recommended that the Wi Fi CERTIFIED Logos be placed on collateral that is related to the certified product such as product data sheets product literature and user manuals The preferred placement in these materials is in the compliance section or specifications section It is strongly recommended that this usage include the appropriate SII Notice Convention In text material relating to the Wi Fi CERTIFIED Logos flat and dimensional the statement The Wi Fi CERTIFIED Logo is
5. There are 3 types of Identifier Marks hereafter referred to as Horizontal Vertical and Solo The Horizontal version is preferred in all cases It is recommended that the Solo Mark only Horizontal Mark be used in situations where the text would not fit or not be readable and that when it is used the meaning and description of the mark must be made available to the customer within the Wi Fi PROTECTED product collateral e g sleeve documentation etc SETUP Wi Fi Protected Setup Identifier Mark Elements Always use the Identifier Marks as provided electronically and do not attempt to change the configuration or proportion of any artwork Vertical Mark Required Clear Space For the Horizontal Mark the required clear space on all sides is 1 2 the height of the black rounded rectangle For the Vertical Mark the required clear space on all sides is 1 2 the width of the black eftt rounded rectangle SETUP Preferred Minimum Size Guidelines The Identifier Mark should not be displayed at less than 25 in size Solo Mark File Formats For print Wi Fi Protected Setup Identifier Marks please use EPS file extension For web Wi Fi Protected Setup Identifier Marks please use GIF JPEG or PNG file extensions Clear Space Wi Fi PROTECTED SETUP Clear Space 10 Plxel Printed Applications 29 in or larger Wi Fi Alliance Brand Styleguide February 2009 17 PIN Method Physical Labels Guidelines
6. a certification mark of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo Terms for Text Reference Program references should read Wi Fi CERTIFIED 802 1 1n draft 2 0 or Wi Fi CERTIFIED 802 1 1n based on draft 2 0 It is recommended that further explanation of this certification include language explaining draft 2 0 such as Draft 2 0 refers to the version of the not yet ratified IEEE 802 171n standard used in Wi Fi Alliance testing as of June 2007 Wi Fi Alliance Brand Styleguide February 2009 9 Wi Fi CERTIFIED Logos with SII flat and dimensional Graphics Guidelines The following describes the graphical guidelines for the inclusion of the SII with the Wi Fi CERTIFIED Logos flat and dimensional Sil Elements Always use the SII as provided electronically and e do not attempt to change the configuration or proportion of any artwork rm yx Width of i x m nes x Recommended Clear Space OQ The area surrounding the Wi Fi CERTIFIED eee epee Logos and correctly positioned SII must be E Tl clear of other logos graphics or text Y This rule also applies when placing the CERTIFIED Wi Fi CERTIFIED Logos with SII near the X x edge of a surface Clear Space lt lt lt The required clear space is 3x where x is equal to the width of the i Cle
7. capsule height Background The artwork is available in two configurations Black and White positive signature for use on white or clear backgrounds Reverse signature for use on black or dark color background The Logo should be displayed with a clear background and without a border Dark colored or patterned backgrounds that interfere with the visibility of the logo are not permitted File Formats For print Wi Fi ZONE Logo please use EPS file extension For web Wi Fi ZONE Logo please use GIF JPEG or PNG file extensions Wi Fi Alliance Brand Styleguide February 2009 Clear Space X X X X Width of i x 3x Clear Space i lt X ZONE X X X Minimum Sizing Print The preferred minimum size standard for 77 _ s print application is 25 or larger gri t ZONE For on screen applications the preferred minimum size standard is 5 or larger Background Misuse e Ca We i pes ay whe La t cA t ig kee en oe eee H s p y S INE p n Y2 tmo F UNIT I e Wi Fi Alliance mL ee Authorized lest LABORATORY Laboratory Logo Prerequisites for Use of the Authorized Test Laboratory Logo The Authorized Test Laboratory Logo identifies product testing laboratories authorized by the Wi Fi Alliance to perform certification testing services E ANC
8. iR USS NN NR RR 3 7 Wi Fi Alliance Brand Styleguide February 2009 Introduction The Wi Fi Alliance is a global trade association with a mission of enabling the growth of Wi Fi worldwide The Wi Fi Alliance created the term Wi Fi which has come to represent a cultural phenomenon Products which successfully pass the Wi Fi Alliance testing may use the Wi Fi CERTIFIED brand The Alliance tests and certifies the interoperability of wireless LAN products based on the IEEE 802 11 standards Studies show that 88 of consumer prefer products which have been tested by an independent organization This style guide describes the usage requirements for the trademarks of the Wi Fi Alliance Consistent use of these marks is fundamental to the growth and recognition of Wi Fi products and services Hevision Log Revision 1 Januaury 2007 Revision2 May 2007 Revision3 May 2008 Revision 4 February 2008 Wi Fi Alliance Brand Styleguide February 2009 3 Logo Usage Quick Reference Guide Wi Fi Alliance Wi Fi Alliance Wi Fi Alliance Wi Fi Zone Description Wi Fi Alliance Members Members w Authorized Test Participan Affiliates Certified Products Labs P Wi Fi Alliance Wi Fi Alliance Members and Affiliates in good standing m AUTHORIZED Ei 1 bape Wi Fi Alliance LABORATORY Authorized Test Labs Ori Wi Fi CERTIFIED products CERTIFIED o Wi Fi CERTIFIED illuminated
9. products or its services x e The Logo may never be used in a manner that would disparage the Wi Fi Alliance rre d e The Logo may never be translated into other languages e The Logo may not be used in any manner that implies certification of a product or service e The Logo may not be used on any electronic equipment which may undergo Wi Fi certification testing e The Logo may not be used in proximity to any electronic equipment including without limitation on the equipment on packaging for the equipment in proximity to the equipment on displays or in advertisements for the equipment he Logo may not be used in any company name product name service name domain name VVeb site title or the like except by the Wi Fi Alliance e The Logo may not be used on letterhead business cards or other stationary except by the Wi Fi Alliance e The Logo may not be used on promotional items not including advertising except by the Wi Fi Alliance M Notice Convention In text material relating to the Wi Fi Alliance Logo the statement The Wi Fi Alliance Logo is a Logo of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Allance owns the Logo Wi Fi Alliance Brand Styleguide February 2009 23 Wi Fi Alliance Logos flat and dimensional Graphics Guidelines Wi Fi Alliance Logo Elements Do not attempt to change the configuration or proportion of any artwork Requ
10. satisfy the following requirements a The company must be a provider of wireless Internet access in a public location using equipment that provides wireless connectivity on the local area network using the IEEE 602 11 standard b All IEEE 802 11 equipment at the location at which the company provides the wireless Internet access must be Wi Fi CERTIFIED c The company must use only Wi Fi CERTIFIED IEEE 802 11 equipment on the wireless portions of its network to provide the wireless Internet access d The company must register all locations at which it provides public wireless Internet access Compliance with Usage Requirements for Wi Fi ZONE Logo The usage requirements for the Wi Fi ZONE Logo consist of the company s agreement to the terms and conditions of the Wi Fi ZONE License Agreement and the company s compliance with the requirements of that agreement and this Manual Authorized Users Only the company that the Wi Fi Alliance has approved for participation in the Wi Fi ZONE program may use the Wi Fi ZONE Logo except that a participating company may authorize a third party to apply the Wi Fi ZONE Logo on its behalf on materials that are approved for use by the participating company under this Manual No other users are authorized A participating company may not pass through Wi Fi ZONE Logo usage rights to any subsidiary affiliate franchisee or any other person or entity Licensing Procedures Obtaining the Wi Fi ZONE Logo At t
11. the use by the Registered Member Affiliate of the Wi Fi CERTIFIED Logo A member or Registered Member Affiliate that is permitted to use the Identifier Mark may authorize a third party to publish the Identifier Mark as part of an advertisement for a certified product provided that the use of Identifier Mark complies with all Identifier Mark requirements in this Manual The member or Registered Member Affiliate as applicable will be solely responsible for the third party s use of the Identifier Mark and will be liable for any misuse of that Mark by the third party Once the member or Registered Member Affiliate is aware that a third party is incorrectly using the Identifier Mark the member or Registered Member Affiliate is required to immediately cause the third party to correct any use of the Identifier Marks that is not in compliance with this Manual No other users are authorized Neither a member or Registered Member Affiliate may pass through the Identifier Mark usage rights to an unregistered subsidiary or affiliate and OEM distributors a reseller a dealer or any other person or entity without consent from the Wi Fi Alliance Wi Fi Alliance Brand Styleguide February 2009 14 Obtaining the Wi Fi Protected Setup Identifier Mark Agreement to License Terms A member that wishes to use the Identifier Mark with a Wi Fi CERTIFIED product may obtain graphics files of the Identifier Mark at http www wMHf org logo usage php The mem
12. to certified products include but are not limited to Wi Fi CERTIFIED Wi Fi Certified Wi Fi approved Wi Fi interoperable Wi Fi compatible compatible with Wi Fi Wi Fi compliant complies with the Wi Fi standard and complies with the Wi Fi specification The Word Marks may not be used in a context such as in the phrase Wi Fi certifiable that implies that a product or product component will or may successfully pass certification testing in the future or that a product component when combined with other components or products will result in a product that will or may successfully pass certification testing in the future No Use as Indicator of Affiliation or Endorsement The Word Marks or any combination of the Word Marks with any other word design or other element may be used in a manner that would imply that the Wi Fi Alliance endorses a specific company its products or its services No Disparagement The Marks or any combination of the Marks with any other word design or other element may not be used in a manner that would disparage the Wi Fi Alliance Accurate Application No Interchangeability With Descriptive Terms Wi Fi Alliance Brand Styleguide February 2009 30 The Word Marks that relate to a specific set of certified capabilities should be used only in relation to the certification process and certified products The Word Marks are not interchangeable with the general descript
13. with the Wi Fi Alliance e The Logo may not be used in any company name product name service name domain name Web site title or the like e The Logo may not be used on letterhead business cards or other stationary Related Use of Wi Fi ZONE Word Mark A company that has been approved to participate in the Wi Fi ZONE program may use the Word Mark Wi Fi ZONE in association with the approved public access services that it is providing Such usage is not intended to be a substitute for usage of the Wi Fi ZONE Logo which is the principal mark under the Wi Fi ZONE program The participating company may not use the Word Mark in a manner that is inconsistent with the usage requirements outlined in this Manual Wi Fi Alliance Brand Styleguide February 2009 26 Wi Fi ZONE Logo Graphics Guidelines Wi Fi ZONE Logo Elements Always use the Wi Fi ZONE Logo as provided electronically and do not attempt to change the configuration or proportion of any artwork Required Clear Space The area surrounding the Wi Fi ZONE Logo must be clear of other logos graphics or text This rule also applies when placing the Wi Fi ZONE Logo near the edge of a surface The required clear space is 3x where x is equal to the width of the i Preferred Minimum Size Guidelines The preferred minimum size standard for printed application is 2 5 in capsule height For on screen applications the preferred minimum size standard is 5 in
14. without limitation on the equipment on packaging for the equipment in proximity to the equipment on displays or in advertisements for the equipment e The Logo may not be used in any company name product name service name domain name Web site title or the like e The Logo may not be used on letterhead business cards or other stationary e The Logo may not be used on promotional items except by the Wi Fi Alliance Notice Convention In text material relating to the Wi Fi Alliance Authorized Test Laboratory Logo the statement The Wi Fi Alliance Authorized Test Laboratory Logo is a Logo of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo Wi Fi Alliance Brand Styleguide February 2009 eae Wi Fi Alliance Authorized Test Laboratory Logo Graphics Guidelines Authorized Test Laboratory Logo Elements Always use the Authorized Test Laboratory Logo as provided electronically and do not attempt to change the configuration or proportion of any artwork Required Clear Space The area surrounding the Authorized Test Laboratory Logo must be clear of other logos graphics or text This rule also applies when placing the Authorized Test Laboratory Logo near the edge of a surface The required clear space is 3x where x is equal to the width of the i Preferred Minimum Size Guidelines The preferred minimum size standard for printed applica
15. 4D4D4F 33 Color Palette SII BLUE Primary Color Palette Pantone Spot Color 282C Standard Indicator Icons R O G 45 B 98 C 100 M 83 Y 39 K 15 GREEN Pantone 390C R 194 G 205 B 33 C 22 M 0 Y 100 K 8 ORANGE Pantone Spot Color 1375C R 250 G 166 B 52 C 0 M 40 Y 90 K O PURPLE Pantone Spot color 248C R 159 G 33 B 139 C 40 M 100 Y 0 K 2 Wi Fi Alliance Brand Styleguide February 2009 Typography Primary Typeface Eurostyle Regular ABCDEFGHIJKLMNOPQRSTUV WXY Zabcdetfghijklmnopagrstuv wxyz1l2a3do56 89U00 6 amp 76 Primary Typeface Eurostyle Bold ABCDEFGHIJKLMNOPOGRS TUVWXY ZabcdefghijkImno parstuvwxyz123456 7890 7 amp ABCDEFGHIIJKLMNO PORS TUVWXY Zabc defghikKimnoparstu secondary Typeface Arial PowerPoint and MS Applications ABCDEFGHIJKLMNOPQRS TUVWXY Zabc defghijklmnoparstuvwxyz123456 7890 amp Marketing Materials Ad Template Ut wisi enim ad minim veniam CERTIFIED ce9 the Wi Fi CERTIFIED logo Wi Fi logo and the W Fi Alliance logo are registered trademarks of the Wi Fi Alliance Wi Fi Wi Fi Allian W Fi CERTIFIED makes it Wi Fi Pocket Folder Cover Wi Fi Alliance Brand Styleguide February 2009 36 Powerpoint Template Subtitle ij Wi Fi CERTIFIED makes it Wi Fi wif Title of Presentation e Text here e Text Here ext here e Text here too Wi Fi Alliance Co
16. Authorized Test Laboratory Logo Usage Requirements Users should not alter cut apart separate or otherwise distort the Authorized Test Laboratory Logo in perspective or appearance Users should present the Authorized Test Laboratory Logo in a manner in which it stands alone The Authorized Test Laboratory Logo shall not be combined with or incorporated into other words phrases or designs Users should not translate the Logo into other languages The presentation of the Authorized Test Laboratory Logo should comply with the graphics usage guidelines Proper Usage The Authorized Test Laboratory Logo may be used to identify the authorized lab in signage at their facilities and offices and in advertising marketing and promotional materials identifying lab s services Users must include the notice TM to the upper right of the design to identify it as a mark of the Wi Fi Alliance Prohibited Uses e he Logo may never be used in any manner that would imply Wi Fi Alliance endorsement of a specific company its products or its services e The Logo may never be used in a manner that would disparage the Wi Fi Alliance e The Logo may never be translated into other languages e The Logo may not be used in any manner that implies certification of a product or service e The Logo may not be used on any electronic equipment which may undergo Wi Fi certification testing e The Logo may not be used in proximity to any electronic equipment including
17. Guidelines for identifying PIN label values located on stickers directly embossed on device included paper documents and other physically printed locations for PIN values The Identifier Mark PIN method Physical Label should be placed in one of the following configurations Wi Fi PROTECTED Left side of PIN with PIN placement oval centered vertically SETUP Top of PIN with PIN placement oval centered horizontally i 1234 5678 he oval may be omitted if a member company wishes to use a different design element to set the PIN data aside e The PIN font is at the discretion of the member company When an oval is used PIN numerals must not overlap or touch the borders of the Identifier Mark or the PIN placement oval 1234 5678 PIN numerals should always appear inside of the placement oval Wi Fi PROTECTED where it is used SETUP PIN Method Software Labels Guidelines Guidelines for identifying PIN label numeric codes in software applications that display device PIN codes to be entered into registrar devices software Labels should replicate as closely as possible the layout of the Physical Labels The Identifier Mark should be placed in one of the following configurations Left side of PIN with PIN placement oval centered vertically Top of PIN with PIN placement oval centered horizontally he oval may be omitted if a member company wishes to use a different design element to set the PIN data aside e The PIN fo
18. LE ai a 3 SX e ra ae d A o lan Y a z 5 n A A ij MEA E AE EAr TE PU Tram d eg Wi Fi Aliance Word Marks In 1998 the Wi Fi Alliance created the mark Wi Fi for use as a certification mark in certain contexts The Wi Fi Alliance has devoted significant resources to obtaining registrations for this mark both in the United States and other countries and in protecting the mark against inappropriate and unauthorized use The Wi Fi Alliance has also developed certification marks to designate that a Wi Fi CERTIFIED product contains special features or capabilities that have also been certified under Wi Fi Alliance interoperability and performance standards The Wi Fi Alliance currently has four such marks WPA WPA2 WMM and Wi Fi Protected Setup some of the Wi Fi Alllance s most important word marks are listed below along with the appropriate trademark symbols as of November 1 2006 Word Mark Usage Requirements The following are the usage requirements for the Word Marks Word Marks Always Use the Word Marks as indicated TUE I Fl The Word Marks should always be used in their correct form as indicated above For example LL or TN S Ei TM the term Wi Fi should always be used with a capital W lower case i and a hyphen between the i and the F The Marks may be used in any font that is capable of differentiating between uppercase and lowercase characters Do Not Alter the Word Marks Whe
19. RGB 249 226 210 HEX F9E2D2 PMS 159 50 RGB 241 183 142 HEX F1B78E PMS 159 RGB 22711130 HEX HE36FTE PMS 159 25K RGB 167 81 14 HEX A7510E PMS 159 40K RGB 91370 HEX 5B2500 520 30K 520 70K PMS 520 20 RGB 229 213 230 HEX HE5DSE6 PMS 52005076 RGB 190 149 193 HEX BE95C1 PMS 520 RGB 124 43 131 HEX 7C2B83 PMS 520 25K RGB 93 22 99 HEX 5D1663 PMS 520 40K RGB 91055 HEX 330037 Wi Fi Alliance Brand Styleguide February 2009 7495 40K 7495 60K PMS 7495 20 RGB 233 237 218 HEX HESEDDA PMS 7495050 RGB 201 209 162 HEX C9D1A2 PMS 7495 RGB 147 164 69 HEX 93A445 PMS 7495 25K PMS 7495 40K RGB 42554 HEX 2A3704 7407 30K 7407 70K PMS 7407 20 RGB 250 240 216 HEX FAFODS PMS 7407 50 RGB 242 218 157 HEX HFeDASD PMS 7407 RGB 229 18158 HEX HE5B53A PMS 7407 25K RGB 145 115 32 HEX 917320 PMS 7407 40K RGB 84650 HEX 544100 676 30K 676 70K PMS 676 20 RGB 240 204 227 HEX FOCCES PMS 676 50 RGB 218 128 185 HEX DA80B9 PMS 676 RGB 1820115 HEX B60073 PMS 676 25K RGB 129079 HEX 81004F PMS 676 40K RGB 54 0 18 HEX 360012 K 15 RGB 220 221 222 HEX DCDDDE K 30 RGB 188 190 192 HEX BCBECO K 50 RGB 147 149 152 HEX 939598 K 70 RGB 109 110 113 HEX 6D6E71 K 85 RGB 77 77 79 HEX
20. ar Space X jn i A Y The SII must scale evenly with the Wi Fi X CERTIFIED Logos and may not be individually CERTIFIED resized X X Required Minimum Size Guidelines for flat version The required minimum size standard for printed applications is 2 5 in capsule height X Width of i x 3x Clear Space gt lt i In on screen applications the preferred minimum size standard is 5 in capsule height Color Minimum Sizing Print The corresponding Standard Indicator Icon SII colors are as follows a Pantone Spot Color 1 373C The preferred minimum size standard for 9 b Pantone Spot Color 282C print application is 25 or larger g g Pantone 390C and n Pantone 248C CERTIFIED Web and Video The artwork is available in full color and black and white For on screen applications the preferred minimum size standard configurations for flat version only is 5 or larger Logo is only available in a positive application CERTIFIED Black and White Presentation JF pj CERTIFIED Wi Fi Alliance Brand Styleguide February 2009 10 Background and Borders The Wi Fi CERTIFIED Logos with SII should be displayed with a clear background and without a border If product packaging or collateral material colors do not coordinate with Wi Fi CERTIFIED Logo colors a border may be used to offset the Logo a
21. ber must first agree to the terms of the Wi Fi Alliance s Wi Fi Protected Setup Identifier Mark License Agreement before downloading the Identifier Mark or commencing use of the mark Proper Usage amp Placement Guidelines Packaging Guidelines for Use of the Identifier Mark Wi Fi PROTECTED The Identifier Mark must not be used as a replacement for the Wi Fi CERTIFIED Logo e The Identifier Mark must be used in close proximity to the Wi Fi CERTIFIED Logo in at least one instance on the product packaging or documentation in order to indicate that the product is Wi Fi CERTIFIED SETUP e The Identifier Mark may be used on packaging to indicate that the device is enabled with the Wi Fi Protected Setup feature e The Identifier Mark may be used in either a Horizontal Vertical or Solo layout depending on the packaging and space requirements The horizontal layout is preferred The Solo Mark is recommended for use in situations where the text would not fit or otherwise not be readable e For the Horizontal Mark the minimum size is 25 tall and 578 wide For the Vertical Mark the minimum size is 25 wide by 47 tall e For the horizontal layout the Identifier Mark must be no wider than the word CERTIFIED on the Wi Fi CERTIFIED Logo For the vertical layout the entire Identifier Mark must be no taller than the entire Wi Fi CERTIFIED Logo Prohibited Uses e The Logo may never be used in any manner that would imply Wi Fi Alliance e
22. distributor a reseller a dealer or any other person or entity Obtaining the Wi Fi Alliance Member Logo Agreement to License Terms A member may obtain the Wi Fi Alliance Member Logo through the members section of the Wi Fi Alliance web site As a condition to downloading the Wi Fi Alliance Member Logo the member is required to accept the license terms under the Mark License Agreement Wi Fi Alliance Member Logo Usage Requirements The member shall not alter cut apart separate or otherwise distort the Wi Fi Alliance Member Logo in perspective or appearance The member shall present the Wi Fi Alliance Member Logo in a manner in which it stands alone The Wi Fi Alliance Member Logo shall not be combined with or incorporated into other words phrases or designs The member shall not translate the Wi Fi Allance Member Logo Wi Fi Alliance Brand Styleguide February 2009 20 Proper Usage The Wi Fi Alliance Member Logo may be used to show affiliation with the Wi Fi Alliance on products such as software that are not supported with a certification program Prohibited Uses e The Logo may never be used in any manner that would imply Wi Fi Alliance endorsement of a specific company its products or its services e The Logo may never be used in a manner that would disparage the Wi Fi Alliance e The Logo may never be translated into other languages e The Logo may not be used in any manner that implies certification of a product or
23. e has not certified including without limitation uncertified proprietary extensions e The Logos may not be used in any company name product name service name domain name Web site title or the like e The Logos may not be used on letterhead business cards or other stationary e The Logos may not be used on promotional items not including advertising except by the Wi Fi Alliance e The Logos may never be used with an inaccurate or unauthorized SII Wi Fi Alliance Brand Styleguide February 2009 Product Packaging The Wi Fi CERTIFIED Logos with SII should be placed on the front of the product packaging If the certified product is bundled with a non certified product the packaging must clearly identify which product is certified Web Site The member may place the Wi Fi CERTIFIED Logos on its web site in a manner that associates it only with the certified product The Wi Fi CERTIFIED Logos may not be used in a way that could indicate that multiple or all the products of a member are certified unless they have all received certification The ideal location for the Wi Fi CERTIFIED Logo is directly adjacent to the product listing and picture It is strongly recommended that all Web site usage of the Wi Fi CERTIFIED Logos include the appropriate SII Placement on Product It is recommended that the Wi Fi CERTIFIED Logos be placed on the product It is strongly recommended that this usage include the appropriate SII This includes
24. e words Wi Fi Protected Setup be used as a label where sufficient space exists on the face of the device Push Button Software Button Guidelines Guidelines for identifying a software displayed button located within the user interface of a Wi Fi Protected Setup enabled device that will trigger the Push Button Wi Fi Protected Setup process e t is recommended that the Identifier Mark be used on the face of the button e t is recommended that the full Identifier Mark be used if the Identifier Mark is p Full Identifier Mark reproduced at a minimum size of 40 pixels high a v cburisuor SETUP e The blue background displayed above is not required e t is recommended that the Solo Mark be used if it is to be reproduced smaller than AO pixels high In this case it is recommended the text Wi Fi Protected Setup be used as a label with the button on the interface and should have a clear space of at least 10 pixels Clear Space l 10 Plxel e Wi Fi Alliance Brand Styleguide February 2009 19 Wi Fi Alliance Member amt Log O Gr TCU The Wi Fi Alliance Member logo identifies member companies in order to promote public awareness of Wi Fi and Wi Fi CERTIFIED products and services and enable the growth of the Wi Fi industry worldwide Prerequisites for Use of the Wi Fi Alliance Logo Membership in Good Standing To be a member in good standing i the company must have completed an applicati
25. f the Standard Indicator Icons SII is to identify the primary capabilities of A gri y Wi Fi CERTIFIED product If member wishes to use the Wi Fi CERTIFIED Logos on the CERTIFIED product packaging it is strongly recommended that the SII is used as well Wi Fi CERTIFIED Logos flat and dimensional Usage Requirements The Wi Fi CERTIFIED Logos should not be combined with or incorporated into other words phrases or designs The member should not translate the Wi Fi CERTIFIED Logos into other languages Usage of the Wi Fi CERTIFIED Logos should comply with the graphics usage guidelines described in this Manual Proper Usage The SII accompanying the Wi Fi CERTIFIED Logos should correctly reflect the capabilities for which the product has been certified Use of the Wi Fi CERTIFIED Logos on the certified product product packaging or user manual should include at least one prominent use of the appropriate SII with the Wi Fi CERTIFIED Logos in accordance with the mandatory requirements The Wi Fi CERTIFIED Logos may be used in electronic and print advertisements and other promotional materials pertaining to the certified product as long as the Wi Fi CERTIFIED Logos are placed on or directly adjacent to the certified product and the usage of the SII if included and complies with the usage requirements of this Manual If multiple products are featured in an advertisement or other promotional materials please follow these guidelines e lf a
26. he time of application the company is required to review and agree to the terms of the Wi Fi ZONE License Agreement If the Wi Fi Alliance accepts the company s application the Wi Fi Alliance or it designated vendor will provide the Wi Fi ZONE Logo together with a copy of the Wi Fi ZONE License Agreement and this Manual Wi Fi ZONE Logo Usage Requirements The participating company should not alter cut apart separate or otherwise distort the Wi Fi ZONE Logo in perspective or appearance The participating company should present the Wi Fi ZONE Logo in a manner in which it stands alone The Wi Fi ZONE Logo should not be combined with or incorporated into other words phrases or designs The participating company should not translate the Wi Fi ZONE Logo Notice Convention In text material relating to the Wi Fi ZONE Logo the statement The Wi Fi ZONE Logo is a logo of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo Wi Fi Alliance Brand Styleguide February 2009 25 Proper Usage The Wi Fi ZONE Logo may be used in electronic and print advertisements and other promotional material pertaining to the services provided that such usage unambiguously connects the Wi Fi ZONE Logo to the services The Wi Fi ZONE Logo may be used at the premises where the services are provided This can be in the form of a graphic on a sign banner placard or other similar promoti
27. hould be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo Wi Fi Alliance Brand Styleguide February 2009 6 Wi Fi CERTIFIED Logos flat and dimensional Graphics Guidelines If the member chooses to use the Wi Fi CERTIFIED Logos on product packaging then it is strongly recommended the Wi Fi CERTIFIED Logos with Standard Indicator Icons be displayed The following describes the graphic guidelines for the stand alone Wi Fi CERTIFIED Logos when they appear without the Standard Indicator Icons SII Wi Fi CERTIFIED Logos flat and dimensional Elements Always use the logos as provided electronically and do not attempt to change the configuration or proportion of any artwork Wi Fi CERTIFIED Logo is a registered mark of the Wi Fi Alliance Members shall therefore include the notice to the upper right of the design to identify it as a registered mark Required Clear Space The area surrounding the Wi Fi CERTIFIED Logos must be clear of other logos graphics or text This rule also applies when placing the logo near the edge of a surface The required clear space is 3x where x is equal to the width of the i Preferred Minimum Size Guidelines for flat version The preferred minimum size standard for print applications is 25 in capsule height For on screen applications the preferred minimum size standard Is 5 in capsule height Background The artwork
28. iates Wi Fi Alliance Wi Fi Alliance Members w Authorized Test Certified Products Wi Fi Zone Participants Dependent on type of certification Dependent on type of certification Dependent on type of certification Ol Wi Fi CERTIFIED Logos CU Fi flat and dimensional versions CERTIFIED the certification testing through authorized independent laboratories Products that satisfy the certification Fi testing requirements and comply with the program requirements may bear the Wi Fi CERTIFIED Logo flat or dimensional The Wi Fi CERTIFIED Logo indicates the product has undergone rigorous testing by the Wi Fi CERTIFIED Alliance and has demonstrated interoperability with other products including those from other companies that bear the Wi Fi CERTIFIED Logo In order to distinguish the IEEE 602 11 standards the product supports the Wi Fi Alliance also prescribes the use of Standard Indicator Icons SII in connection with the Wi Fi CERTIFIED Logo The Slls further signal the standard the product supports i e IEEE 602 11 a b g n draft 2 0 indicating backward compatibility with previous generations The Wi Fi Alliance certifies interoperability of wireless networking equipment The Wi Fi Alliance administers Prerequisites for Use of Wi Fi CERTIFIED Logos flat and dimensional versions In order for a company to use the Wi Fi CERTIFIED Logos a the company must be a member in good standing b the product must succe
29. ired Clear Space The area surrounding the Wi Fi Alliance Logo must be clear of other logos graphics or text This rule also applies when placing the Wi Fi Alliance Logo near the edge of a surface The required clear space is 3x where x is equal to the width of the i Preferred Minimum Size Guidelines The preferred minimum size standard for printed applications is 2 5 in capsule height For on screen applications the preferred minimum size standard Is 5 in capsule height Background The artwork is available in two configurations for the flat version only Black and White positive signature for use on white or clear backgrounds Reverse signature for use on black or dark color background Dimensional logo may not be reversed out The Logo should be displayed with a clear background and without a border Dark colored or patterned backgrounds that interfere with the visibility of the logo are not permitted File Formats For print Wi Fi Alliance Logo please use EPS file extension and Wi Fi Alliance 3D Logo please use TIFF file extension To use the Wi Fi Alliance 3D Logo in print larger than 8 5x1 1 please contact the Wi Fi marketing department For web Wi Fi Alliance Logo and Wi Fi Alliance 3D Logo please use GIF JPEG or PNG file extensions Wi Fi Alliance Brand Styleguide February 2009 Clear Space
30. is available in two configurations for the flat logo only Black and White positive signature for use on white or clear backgrounds Heverse signature for use on black or dark color background Dimensional Logo may not be reversed The Logos should be displayed with a clear background and without a border Dark colored or patterned backgrounds that interfere with the visibility of the logo are not permitted File Formats For print Wi Fi CERTIFIED Logo flat please use EPS file extension and dimensional please use TIFF file extension To use the Wi Fi CERTIFIED Logo dimensional in print larger than 10 wide please contact the Wi Fi marketing department For web Wi Fi CERTIFIED Logos please use GIF JPEG or PNG file extensions Wi Fi Alliance Brand Styleguide February 2009 Width of i x 3x Clear Space _ Width of i x 3x Clear Space Clear Space bx c lt CERTIFIED Minimum Sizing Print The preferred minimum size standard for print application is 25 or larger CERTIFIED Web and Video For on screen applications the preferred minimum size standard is 5 or larger CERTIFIED Reverse Usage CERTIFIED Wi Fi CERTIFIED Logos OCU with SII flat and dimensional versions 2 Fi JJ The purpose o
31. ive terms for the capabilities such as IEEE 802 1 11 for WPAe2 Use With Product The Word Marks are available to denote certified capabilities Except for placement on the Interoperability Certificate there is no mandatory requirement to use the Word Marks If they are used however they shall be used on or in connection with the Wi Fi CERTIFIED product as follows The Word Marks may be placed directly on the product or on product packaging and user manuals with which the certified product is sold The Word Marks may be used in electronic and print advertisements and other promotional materials pertaining to the certified features as long as they are placed on or directly adjacent to the certified product If multiple products are featured in an advertisement or other promotional materials and all products have the certified features the Mark may be placed anywhere in close proximity to the products If multiple products are featured in an advertisement or other promotional materials and some of them do not have the certified features Word Marks must be placed on or directly adjacent to the product or products with the certified features License Agreement Required The Certification Mark License Agreement governing the use of the Logo also governs the use of the Word Marks The Word Marks shall not be used unless the member has executed the Certification Mark License Agreement The Word Marks may not be used on letterhead business card
32. ll products are certified the Wi Fi CERTIFIED Logos may be used once in close proximity to the products e f the SII is used the correct SII must be used for each product If all the products have the same certification then one Wi Fi CERTIFIED Logos with SII can be used e f some of the products are certified and some are not the Wi Fi CERTIFIED Logos must be placed on or directly adjacent to the certified product e f the product contains uncertified extensions the Wi Fi CERTIFIED Logos must be used in a manner that minimizes the potential for confusion that the extension has been certified Compliance with this requirement may involve physical separation of the Wi Fi CERTIFIED Logos from any reference to the uncertified extension and the inclusion of an appropriate statement identifying the extension as an uncertified feature of the product Prohibited Uses e The Logos may be used to indicate that a member s products have been certified by the Wi Fi Alliance but may not be used to otherwise imply Wi Fi endorsement of a specific company its products or its services e The Logos may never be used in a manner that would disparage the Wi Fi Alliance e The Logos may never be translated into other languages e The Logos may not be used in association with the member s name or logo to identify affiliation with the Wi Fi Alliance e The Logos may never be used or associated with products or product features or functions that the Wi Fi Allianc
33. n capsule height Background The artwork is available in two configurations Black and White positive signature for use on white or clear backgrounds Reverse signature for use on black or dark color background The Logo should be displayed with a clear background and without a border Dark colored or patterned backgrounds that interfere with the visibility of the logo are not permitted File Formats For print Wi Fi Alliance Member Logo please use EPS file extension For web Wi Fi Alliance Member Logo please use GIF JPEG or PNG file extensions Wi Fi Alliance Brand Styleguide February 2009 I Width of i x m 3x Clear m Clear Space X o X X X EE Co bx WENT Ka ANC gt lt X Minimum Sizing Print eee The preferred minimum size standard for HP TTE print application is 25 or larger T rre d Web and Video For on screen applications the preferred minimum size standard is 5 or larger HE IHE Wi Fi Alllance Logo flat and dimensional versions ms Alliance Use only The Wi Fi Alliance uses the Wi Fi Alliance Logo to identify itself to the public Use should include the notice TM to the upper right of the design to identify it as a mark of the Wi Fi Alliance gt Prohibited Uses Fi e The Logo may never be used in any manner that would imply Wi Fi Alliance endorsement of a specific company its
34. n using the Word Marks never vary the spelling add or remove hyphens make one word l Wi Fi Alliance two or use a possessive or plural form of the Marks Do Not Combine the Word Marks i i i T TM Do not combine a Mark with or incorporate it into other words phrases or designs Always spell out Word Marks WPA2 Wi Fi Protected Setup Always spell out the first usage of the Word Marks WPS is not permitted when referencing Wi Fi Protected Setup Prohibited Uses No Use as a Word Mark Without Executed License Agreement A Word Mark or any combination of that Word Mark with any other word design or other element may not be used unless the user has entered into a written agreement with the Wi Fi Alliance permitting that usage The Word Marks may not be used in any company name product name service name domain name Web site title or the like No Use if Likely to Cause Confusion Regarding Certification Status A Word Mark or any combination of that Word Mark with any other word design or other element may not be used in a manner that would weaken the strength and value of any Wi Fi Alliance word mark by creating confusion regarding its significance The Word Marks may not be used in conjunction with any word or phrase or in a context that could lead the public to believe that a non certified product product feature product extension or service has been certified Examples of phrases that may only be applied
35. ndorsement of a specific company its products or its services e The Logo may never be used in a manner that would disparage the Wi Fi Alliance e The Logo may never be translated into other languages e The Logo may not be used in association with the member s name or logo to identify affiliation with the Wi Fi Alliance e The Logo may never be used or associated with products or product features or functions that the Wi Fi Alliance has not certified including without limitation uncertified proprietary extensions e The Logo may not be used in any company name product name service name domain name Web site title or the like e The Logo may not be used on letterhead business cards or other stationary e The Logo may not be used on promotional items not including advertising except by the Wi Fi Alliance Identifier Mark Use in Product Packaging and Support Materials Placement on Product Packaging It is recommended that the Wi Fi Protected Setup Identifier Mark be placed on the front of the product packaging The Wi Fi Protected Setup Identifier Mark may also be placed elsewhere on the packaging If the certified product is bundled with a non certified product the packaging must clearly identify which product is certified for Wi Fi Protected Setup This may be achieved by use of appropriate explanatory text on the packaging It may also be achieved by using a picture of the certified product on the product packaging and foll
36. nfidential Wi Fi Alliance Brand Styleguide February 2009 37 Paper System Letterhead 3925 W Braker Lane Austin TX 78759 USA Envelope 3925 W Braker Lane Austin TX 78759 USA www wi fi org Business Card Wi Fi Alliance Brand Styleguide February 2009 1 512 305 0790 off 1 512 305 0791 fax Jane Smith Project Coordinator 3925 W Braker Lane Austin TX 78759 USA 1 512 305 0000 off 1 512 305 0000 fax 1 512 266 00 cell jsmith wi fi org www wi fi org www wi fi org 38
37. nt is at the discretion of the member company When an oval is used PIN numerals must not overlap or touch the borders of the Identifier Mark or the PIN placement oval PIN numerals should always appear inside of the placement oval where it is used PIN Entry Field Labels Guidelines for identifying PIN entry fields that are displayed during user prompt to enter a device PIN value Either the Horizontal or Vertical Mark may be used for PIN entry field The Identifier Mark should appear directly to the left of the PIN entry field with at least 10 pixels of clear space separating the Identifier Mark from the field The Solo Mark may be used in cases where the text on the Identifier Mark would be rendered too small to read If the Solo Mark is used it is recommended the text Wi Fi Protected Setup be used as a label next to the PIN entry field separated by at least 10 pixels of clear space Wi Fi Alliance Brand Styleguide February 2009 18 Push Button Hardware Button Guidelines Guidelines for identifying a hard or physical button located on a Wi Fi Protected Setup enabled device that will trigger the Push Button Wi Fi Protected Setup process t is recommended that the button be on the front of the device e t is recommended that the Identifier Mark be used on the face of the button e The Solo Mark may be used on Hard Buttons with insufficient space to reproduce the full Horizontal or Vertical Mark e t is recommended that th
38. of the Wi Fi CERTIFIED On Product Logo and the Wi Fi Logo are therefore the same as for the Wi Fi CERITIFED Logo Authorized Users Authorized Users for use of the Wi Fi CERTIFIED On Product Logo and Wi Fi Logo are the same as for the Wi Fi CERTIFIED Logo Eligible Products The Wi Fi CERTIFIED On Product Logo and Wi Fi Logo usage described in this Manual is specifically intended for use with products that incorporate Wi Fi CERTIFIED modules or embedded capabilities QUFi Bluetooth Specific Product Requirements A product will qualify as an Eligible Product for use of the Wi Fi CERTIFIED On Product Logo or Wi Fi Logo if The product ships with an embedded or installed Wi Fi CERTIFIED module that satisfies the special module requirements which are located at http www wi fi org testing information php Usage Requirements The member should not alter cut apart separate or otherwise distort the Wi Fi CERTIFIED On Product Logo or Wi Fi Logo in perspective or appearance The TM notice shall be included on the upper right of the Wi Fi CERTIFIED On Product Logo and Wi Fi Logo to the extent practicable This may not be feasible due to the size of the Wi Fi CERTIFIED On Product Logo or Wi Fi Logo representation Prohibited Uses e The Logos may never be used in any manner that would imply Wi Fi Alliance endorsement of a specific company its products or its services e The Logos may never be used in a manner that would dispa
39. on for membership and have been admitted as a member ii the company must have paid all dues and assessments that it is obligated to pay under the Wi Fi Alliance s Articles of Incorporation and Bylaws as well as under any other agreement that the company may have with the Wi Fi Alliance iii the company s membership status cannot be under suspension and iv the company s membership status cannot have been terminated If the company is a Registered Member Affiliate all of the foregoing requirements apply both to the Registered Member Affiliate and to its parent company through which it derives its membership rights Compliance With Usage Requirements for the Logo The usage requirements for the Wi Fi Alliance Member Logo consist of the member s agreement to the terms and conditions of the Mark License Agreement which can be reviewed on the Wi Fi Alliance members only site and the member s compliance with the requirements of that agreement and this Manual Authorized Users Only a member an adopter member or a registered member affiliate may use the Wi Fi Alliance Member Logo for the purposes described in this Manual A registered member affiliate is an affiliate of the member that the member has identified and formally registered through the Wi Fi Allance s membership process Neither a member an adopter member nor a Registered Member Affiliate may pass through Logo usage rights to an unregistered subsidiary or affiliate an OEM a
40. onal item to identify the availability of the service The participating Company may use the Wi Fi ZONE Logo in a configuration in which the Wi Fi ZONE Logo appears in proximity to its logo provided that it is done in a manner that identifies the participating company as the source of the Wi Fi ZONE services and provided further that the usage does not occur in such a manner or context as to imply affiliation with or a specific Wi Fi Alliance endorsement of the participating company its products or its services Users must therefore include the notice to the upper right of the design to identify it as a mark of the Wi Fi Alliance Prohibited Uses he Logo may never be used in any manner that would imply Wi Fi Alliance endorsement of a specific company its products or its services e The Logo may never be used in a manner that would disparage the Wi Fi Alliance e The Logo may never be translated into other languages e The Logo may not be used in any manner that implies certification of a product or service e The Logo may not be used on any electronic equipment which may undergo Wi Fi certification testing e The Logo may not be used in proximity to any electronic equipment including without limitation on the equipment on packaging for the equipment in proximity to the equipment on displays or in advertisements for the equipment e The Logo may not be used in association with the member s name or logo to identify affiliation
41. owing the product collateral guidelines described below The member may also choose a different method as well so long as the certified product is clearly identified and distinguished from the non certified product If used the Wi Fi CERTIFIED Logo must also be used Wi Fi Alliance Brand Styleguide February 2009 15 Web Site Placement The member may place the Wi Fi Protected Setup Identifier Mark on its web site in a manner that associates the mark only with the certified product The Wi Fi Protected Setup Identifier Mark may not be used in a way that could indicate that multiple or all the products of a member are certified If multiple or all products are certified the web site must display the Wi Fi Protected Setup Identifier Mark in a manner that is completely and factually accurate in associating the Identifier Mark only with certified products The ideal location for the Wi Fi Protected Setup Identifier Mark is directly adjacent to the product listing and picture All Web site usage of the Wi Fi Protected Setup Identifier Mark must include the Wi Fi CERTIFIED Logo It is recommended that the Identifier Mark be placed on web pages that are related to the certified product such as product data pages and user information If used the Wi Fi CERTIFIED Logo must also be used Placement on Product Collateral It is recommended that the Identifier Mark be placed on collateral that is related to the certified product such as product data shee
42. rage the Wi Fi Alliance e The Logos may never be translated into other languages e The Logos may not be used in association with the member s name or logo to identify affiliation with the Wi Fi Alliance e The Logos may never be used or associated with products or product features or functions that the Wi Fi Alliance has not certified including without limitation uncertified proprietary extensions e The Logos may not be used in any company name product name service name domain name Web site title or the like he Logos may not be used on letterhead business cards or other stationary e The Logos may not be used on promotional items not including advertising except by the Wi Fi Alliance e The dimensional version of the logo may only be used on product screens It may not be screen printed on the product Wi Fi Alliance Brand Styleguide February 2009 12 Implementation of Wi Fi CERTIFIED On Product Logo Manner of Illumination The Wi Fi CERTIFIED On Product Logo can either be illuminated or can be printed on the product directly adjacent to an indicator light Significance of Illumination The preferred implementation is for the indicator light Wi Fi CERTIFIED On Product Logo to be illuminated continuously while a Wi Fi CERTIFIED module that satisfies the special module requirements is present It is an acceptable alternative however for the light to be illuminated intermittently as an indicator of transmit receive acti
43. s or other stationary The Word Marks may not be used on promotional items except in advertisements for certified products Notice Convention Trademark notice symbols or should be used with the first and most prominent usage of the Word Mark and again in the first appearance in the body of copy Wherever possible trademark notice symbols should be superscripted after word marks Once a Word Mark is correctly attributed on a document or Web page it is not necessary to mark subsequent appearances of the trademark in the same piece Please note that Wi Fi bears the registration notice Wi Fi when standing on its own but not when combined to create the other Word Marks such as Wi Fi CERTIFIED V Wi Fi Protected Access and Wi Fi ZONE It is the Wi Fi Alliance s policy that users of all of its word marks and logos will correctly attribute Wi Fi Alliance ownership of the Marks by placing the information in a footnote as follows is a mark or a registered mark of the Wi Fi Alliance Wi Fi Alliance Brand Styleguide February 2009 31 Brand Elements Wi Fi Alliance Brand Styleguide February 2009 Color Palette 302 25K 302 40K PMS 302 20 RGB 204 221 230 HEX CCDDE6 PMS 302 50 RGB 128 169 192 HEX 80A9CO PMS 302 RGB 0 84 128 HEX 005480 PMS 302 25K RGB 946 77 HEX 002E4C PMS 302 40K RGB 01443 HEX 000E2B 159 30K 159 70K PMS 159 20
44. s shown Position and Spacing The position of each SII may not be altered and must always appear in its relative position centered under Wi Fi CERTIFIED Logos vertical representation or left justified against the Wi Fi CERTIFIED Logos horizontal orientation Fixed spacing requirements for space between each Sil must be maintained as shown File Formats For print Wi Fi CERTIFIED Logo with SII flat version please use EPS file extension and dimensional version please use TIFF file extension To use Wi Fi CERTIFIED Logo with SII dimensional version in print larger than 8 5x1 1 please contact the Wi Fi marketing department For web Wi Fi CERTIFIED Logos with SII please use GIF JPEG or PNG file extensions Wi Fi Alliance Brand Styleguide February 2009 Xr y CERTIFIED Ar D Agr D Ar 443vuO CERTIFIED Gri D CERTIFIED 443vuo 443vu0 CERTIFIED STF CERTIFIED CERTIFIED Agr CERTIFIED Agri CERTIFIED Ar CERTIFIED Wi Fi CERTIFIED On Product Logos flat and 3D versions The Wi Fi Alliance permits the use of the Wi Fi CERTIFIED Logo and the Wi Fi Logo on devices to identify Wi Fi CERTIFIED functionality Prerequisites for Use of the Wi Fi CERTIFIED On Product Logo and Wi Fi Logo The Wi Fi CERTIFIED On Product Logo or the Wi Fi Logo may only be used as a certification mark for Wi Fi CERTIFIED products The prerequisites for use
45. screen print mobile devices d Wi Fi CERTIFIED er QU Fi products for 802 11a CERTIFIED CERTIFIED CF due lle products for 802 1 1b CERTIFIED CERTIFIED v Dependent on type of certification v Dependent on type of certification v Wi Fi CERTIFIED Cr Auri Rd Dependent on type CERTIFIED CERTIFIED 802 11 a b of certification Wi Fi CERTIFIED CO EF picis CERTIFIED CERTIFIED 802 1 1b g v Dependent on type of certification v Wi Fi CERTIFIED X Qr GBF o 9e D dent t CERTIFIED CERTIFIED 802 11a b g ependent on type of certification v Dependent on type of certification v Dependent on type of certification v Dependent on type of certification 9 RS Wi Fi CERTIFIED 3 Muri products for CERTIFIED CERTIFIED 802 11a n Draft 2 0 Wi Fi CERTIFIED Fi products for 9 802 11b g n CERTIFIED CERTIFIED Draft 2 0 g Wi Fi CERTIFIED CAD oo y 802 118 b g n CERTIFIED CERTIFIED Draft 2 0 Indicate approved locations for the Wi Fi Zone Hotspot location uses Wi Fi CERTIFIED equipment H Wi Fi Alliance Brand Styleguide February 2009 Wi Fi PROTECTED SETUP Wi Fi PROTECTED Description Wi Fi Protected Setup Identifier Horizontal Wi Fi Protected Setup Identifier Vertical Wi Fi Protected Setup Identifier Solo Wi Fi Alliance Brand Styleguide February 2009 Wi Fi Alliance Wi Fi Alliance Members Affil
46. service e The Logo may not be used on any electronic equipment which may undergo Wi Fi certification testing e The Logo may not be used in any company name product name service name domain name Web site title or the like e The Logo may not be used on letterhead business cards or other stationary e The Logo may not be used on promotional items not including advertising except by the Wi Fi Alliance Notice Convention In text material relating to the Wi Fi Alliance Member Logo the statement The Wi Fi Alliance Member Logo is a logo of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo Wi Fi Alliance Brand Styleguide February 2009 21 Wi Fi Alliance Member Logo Graphics Guidelines Wi Fi Alliance Member Logo Elements Always use the Wi Fi Alliance Member Logo as provided electronically and do not attempt to change the configuration or proportion of any artwork Required Clear Space The area surrounding the Wi Fi CERTIFIED Logo must be clear of other logos graphics or text This rule also applies when placing the Wi Fi Alliance Member Logo near the edge of a surface The required clear space is 3x where x is equal to the width of the i Preferred Minimum Size Guidelines The preferred minimum size standard for print applications is 25 in capsule height For on screen applications the preferred minimum size standard is 5 i
47. ssfully pass certification testing and c the company must complete and comply with the post testing administrative requirements e Jr Br CERTIFIED CERTIFIED Xr Authorized Users Except as specifically provided in this Section the Wi Fi CERTIFIED Logos may only be used by the Wi Fi Alliance member that certified the product An affiliate of the member that the member has identified and formally registered through the Wi Fi Alliance s membership process Registered Member Affiliate may use the Wi Fi CERTIFIED Logo flat or dimensional if 1 the Registered Member Affiliate is responsible for manufacture or marketing of the certified product CERME 2 the Registered Member Affiliate executes the Certification Mark License 2 Agreement 5 3 both the member and the Registered Member Affiliate comply with the CERTIFIED requirements in this Manual and such additional requirements as the Wi Fi Alliance may impose in connection with the use by the Registered Member Affiliate of the e v4 Wi Fi CERTIFIED Logo flat or dimensional Fi 5 A member or Registered Member Affiliate that is permitted to use the Wi Fi CERTIFIED Logos CERTIFIED may authorize a third party to publish the Wi Fi CERTIFIED Logos as part of an advertisement for a certified product provided that the use of the Wi Fi CERTIFIED Logos comply with all See page 11 for all combinations Wi Fi CERTIFIED Logo requirements in this Manual
48. tions is 25 in capsule height For on screen applications the preferred minimum size standard is 5 in capsule height Background The artwork is available in two configurations Black and White positive signature for use on white or clear backgrounds Reverse signature for use on black or dark color background The Logo should be displayed with a clear background and without a border Dark colored or patterned backgrounds that interfere with the visibility of the logo are not permitted File Formats For print Authorized Test Laboratory Logo please use EPS file extension For web Authorized Test Laboratory Logo please use GIF JPEG or PNG file extensions Wi Fi Alliance Brand Styleguide February 2009 Width of i x 3x Clear Space Clear Space X X i X X m AUTHORIZED TEST LABORATORY go EA 4 LIANE f X X X X Minimum Sizing Print The preferred minimum size standard for 777777 T AUTHORIERB print application is 25 or larger O LABORATORY Marco Web and Video For on screen applications the preferred minimum size standard is 5 or larger AUTHORIZED TEST LABORATORY AUTHORIZED AUTHORIZED TEST TEST LABORATORY LABORATORY wu Marre Background Misuse CLARITATE iem dpt DI ae age en aee 4L SE mi PL T D o te Lt Imp ML Pay ues voee Iv E SORA k FER E
49. ts e The company must be a member in good standing of the Wi Fi Alliance e The company must have executed the Wi Fi Protected Setup Identifier Mark License Agreement e The company must submit the product with which it wishes to use the Identifier Mark for certification testing and that product must successfully pass the certification testing process e The company must complete the post testing administrative requirements for certification e The company must comply with all post certification requirements so that its product certification remains in force e The product must be Wi Fi CERTIFIED e Wi Fi Protected Setup must be enabled as the default out of box configuration method Authorized Users Except as specifically provided in this Section the Wi Fi Protected Setup Identifier Mark may only be used by the Wi Fi Alliance member that certified the product An affiliate of the member that the member has identified and formally registered through the Wi Fi Allance s membership process Registered Member Affiliate may use the Identifier Mark if 1 The Registered Member Affiliate is responsible for manufacture or marketing of the certified product 2 The Registered Member Affiliate executes the Wi Fi Protected Setup Identifier Mark License Agreement 3 Both the member and the Registered Member Affiliate comply with the requirements in this Manual and such additional requirements as the Wi Fi Alliance may impose in connection with
50. ts product literature and user manuals The preferred placement in these materials is in the compliance section specifications section or installation instructions of the user manual If used the Wi Fi CERTIFIED Logo must also be used Near Field Communications Device Guidelines Guidelines for identifying the area on a Wi Fi Protected Setup NFC enabled device that will trigger the NFC Wi Fi Protected Setup process when touched with an NFC Password or Configuration Token will be provided when the certification program becomes available Notice Convention In text material relating to the Wi Fi Protected Setup Mark the statement The Wi Fi Protected Setup Mark is a mark of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Mark Wi Fi Alliance Brand Styleguide February 2009 16 Wi Fi Protected Setup Identifier Mark Graphics Guidelines A member must comply with the following requirements regarding form in its use of the Identifier Mark e The member must not alter cut apart separate or otherwise distort the Identifier Mark in perspective or appearance e The member must not translate the Identifier Mark into other languages even if the member is using the Identifier Mark in countries outside of the United States e The presentation of the Identifier Mark must comply with the graphics usage guidelines described in this document Identifier Mark Types
51. vity Product documentation should explain significance of illumination Notice Convention In text material relating to the Wi Fi CERTIFIED On Product Logo the statement The Wi Fi CERTIFIED Logo is a certification mark of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo In text material relating to the Wi Fi Logo the statement The Wi Fi Logo is a certification mark of the Wi Fi Alliance should be used in addition to the appropriate notice symbol to indicate that the Wi Fi Alliance owns the Logo Wi Fi Alliance Brand Styleguide February 2009 13 Wi Fi Protected Setup WF PROTECTED Identifier Miark The Wi Fi Protected Setup certification from the Wi Fi Alliance WFA is an optional certification program designed to ease the process of setting up and protecting a home or small office Wi Fi network The Wi Fi Protected Setup Identifier Mark may be used in addition to the Wi Fi CERTIFIED Logo to identify this special feature Adherence by members to these guidelines adds to the overall success of Wi Fi Protected Setup within the industry and just as importantly will add to the end user satisfaction of the shared customers of members of the WFA SETUP Prerequisites for Use of the Wi Fi Protected Setup Identifier Mark In order for a company to use the Wi Fi Protected Setup Identifier Mark Identifier Mark it must satisfy the following requiremen
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