Target Audience Frequency Of Publication
Contents
1. Creating An Effective News etter That people will read Tips and ideas for publishing a more effective online newsletter using SiteApex Who amp Why Questions to consider before getting started Target Audience Determining the target audience of your newsletter is the most important question to ask Having a clear understanding of their interests will help ensure its success If there is more than one target audience consider dividing your newsletter into distinct sections or offer more than one newsletter Frequency Of Publication Will you publish it weekly monthly quarterly semi annually or whenever the need arises The frequency of publication will determine the number of articles you need to source research and write throughout the year How do you develop the resources to accomplish this Start with a long term publication schedule and increase the frequency as you develop your information pipeline from which you will write articles for your newsletter Format Choice There are three different newsletter formats to choose from Each format has its own strengths and weaknesses Simple text formats are easier to create but less engaging Formats with graphics and photos are more interesting to read but a little more time consuming to complete Adding more elements requires more attention to styling rules to ensure it looks professional and readable Consider the samples below Which format would best represen2. a ene parako NG then fall in lowe with jquery forever Thanks Shayne the city for They a te at hat yaar riper Sa R but the home is stil t Lake Tahoe CA Casinos Skiing Hiking PS I forgot gang ig you can arat E ab the POF edition for just 29 95 Click on this Te ka d it s you Despite all of the trials Delores still finds time to volunteer mermaty a local oft called i rs DA that works t Aa ia DEO raia DISNEY CALIFORNIA SEA WORLD Caem n exeply tartan omoran tady mash amant oot ot b n b n ve on b gt be a part of such a unique and ne e SanDingo CA SeaWorid San Diege Zoo Dana Point CA Diency Beach Cham Jos amp Jon Onam Find Y ocorionRentols com m Find Bed 2 0000 Click here if fra ve alres dh purcha od the book or don t want any further information on jQuery Novice to Nin http mew sitepoint com u dg iit odaia c53719b45e8 s 678 Click here if you never wish to hear from SitePoint about any ct h Lf fawn epoint com u dnee 46e1aC53710b45 A Simple Text Format B Narrative Format C Teaser Format UltimateWebsites ca Revised July 2011 1 Format Differences What are the practical differences of these formats Simple Text Format samp_e A ideal for sending information quickly to a group of people who don t need anything fancy Also recommended if your target audience has very low Internet speed Narrative Format
3. sampte B Ideal for generating interest in one article of news This article could discuss the launch of a new product offer a special promotion or tell a short story of interest to your target group You would likely add at least one photo to generate interest in the topic of the article Very few links are offered with this format Teaser Format sampe C Ideal for gauging interest in several products or services that you offer Instead of complete articles like the Narrative Format this format is full of teasers enticing readers to click on links taking them back to your website to finish reading the completed articles Narrative vs Teaser Each format has its own merits Narrative Formats usually tell the whole story or enough of the story that the reader has no reason to go to your website If the intention of your newsletter is to primarily disseminate information this is a good choice Narrative Formats are limiting if you want to offer people different types of information since the available space is used up for one complete story It does however reduce your workload writing the newsletter Teaser Formats allow you to introduce many different ideas facts and articles People respond differently to different types of information so offering more opportunities to catch a person s interest is going to be more effective Some people respond to facts and knowledge while others respond better to stories and experiences You can offer
4. both with the teaser format Teaser Formats inherently have many more links back to your website which is generally where you want people to end up If you use our ClickThruLinks technology in your newsletter you can also track who clicks on your links which links they click on and how often they click on them Knowing this provides you with feedback as to how much interest each link generates You can then make adjustments for links not generating as much interest Teaser Formats are called teasers because they only give the reader enough information to peak their curiosity To find out more they must click a link that contains the complete article which resides on your website and after they arrive you can entice them with other things to read or watch Developing content for your newsletter Sourcing Material You will need to develop effective methods for sourcing material to feed interesting facts stories and testimonials into your newsletters and website This may likely be the most difficult and time consuming aspect of offering a newsletter However the benefits of doing it will pay dividends especially if you include this material on your website where Search Engines can access it Sourcing material requires you to UltimateWebsites ca Revised July 2011 Ask people for material This includes asking them the right questions Example Asking someone to just send you a testimonial is far less effective than asking them to answer spe
5. Having lived there for most of their adult life they know many of the people in the slums In order to start up their small pharmacy Tomasa and Silvario took a loan from loan sharks at an extremely high interest rate Their chance of success Read the rest of their story gt gt was remote Then the DJ Project came along FACT Micro enierprise beats poverty Micro enterprise is proving to be an effective way to eradicate poverty It is also an effective tool fo help an individual develop self worth and self confidence What a great boost to a mother when she can clothe and feed her children with her own money that she has earned from her own small business No dependence on anyone else accept her DJ Project loan to Micro Enterprise has a compounding effect pulling a household neighbourhood community out of poverty You have received this because you are in the Administrators group Click Here to unsubscribe from this group www davidjonathan ca Gavidjonatmen ce 1 2010 03 11 S 3SSs user1 FICTION People won t repay their loans This offen repeated statement is far from the truth we have experienced Many of the least privileged of this part of the world would love an opportunity to lift themselves out of poverty Given an opportunity they are quife resourceful and hard working We are currently experiencing a return rate of between 80 90 on our loans In some situation we have even had women who have r
6. cific questions which you can later tailor to fit available space in your newsletter Ask them to comment on quality value benefits reliability appropriateness assistance results expectations satisfaction etc e Provide easy methods for people to send material to you If it takes too much effort they will not take the time Making it easy for them may include sending a self addressed stamped envelope providing an email address offering a website form phoning and recording their answers or enticing them with a coupon or other offer Categorizing Material Once you start receiving material you need to categorize it The categories will depend on the format you have chosen for your newsletter The remainder of this document will assume you are using the Teaser Format Consider the following sample newsletter and the five categories it uses Feature Article This should generate the most interest with the right headline Also includes a link to the complete article on your website Fact Article Informs subscribers about facts readers may not know about this organization or what it offers Fiction Article Used to overcome objections subscribers may have about this organization s products or services Explores and corrects misconceptions UltimateWebsites ca The Loan Sharks 4 Tomasa Angela Suarez Urina is 67 years old and sheis married fo Silverio Ochoa They have the only pharmacy in the San Ignacio area
7. epaid their loans before the due date Micro enterprise loans are like a life line Women often recognize this lifeline as their once in a life time Opportunity to move ahead SideBar Connection Uses this short space to identify and connect to the subscriber SideBar Stories Teaser introductions to more articles which can be found on their website In this case they are all stories about Projects as the top heading indicates Revised July 2011 3 Creating Headlines The headline is extremely important and requires some creativity to keep it short and interesting Some authors will suggest writing the headline first to set the tone for the rest of the article Effective headlines will often use Questions Mysteries Emotional responses How To statements Quotations Humour Benefit claims Numbers examp 7 Easy Steps To Writing Articles If you have obtained good material from your sources it will be easy to write your articles 12 Tips for writing articles people will read include Se eS a ee ae Si OQO What type of article you will write Will it be an argument explanation definition description a story a call to action inspiration revelation etc Keep your target audience and their interests in mind Don t be afraid to be provocative as this will create interest if valid Check your facts Proofread to correct spelling and grammar Be very clear and concise Online articles are us
8. r free if you want any suggestions UltimateWebsites ca Revised July 2011 5
9. re writing a Teaser Format split each article into two parts v Part 1 Upload the complete article into a page on your website This should contain all the details and photos a reader will expect to find v Part 2 Upload the teaser heading and introduction into the Newsletter module of SiteApex Remember to make a link back to the complete article Part 1 above using a ClickThruLink Style amp Publish Now you can style your headings add photos update colours and fonts and insert ClickThruLinks returning a reader to your website For more details follow the steps outlined in the SiteApex User Manual Remember that all styles must be created using the Editor s own styling options so that your styles appear properly for the reader Using the website s preformatted styles using the AA icon in the Editor will not work ant mm a _ VAY i fn j Getting your newsletter ready to be sent Follow the directions in the SiteApex User Manual and it will guide through sending your newsletter to subscribers There are no fees or time restraints when sending Send your newsletter anytime Where can you get help creating a professional looking newsletter design If you are not the creative type we can usually design a professional looking newsletter template in about 4 to 6 hours at our hourly rate Use this template to easily update all future newsletters yourself We would be happy to review your first newsletter fo
10. t the purpose of the newsletter you want to send out Hi Glenn Horning I thought I d give you the heads up that there are only 1 068 copies left of our orig Hos ems yus brand new book jQuery oe to Ninja Once oar e gone it s an 8 week wait for more So if you re co Savion onlirinis you d best act quickly 4T indVacationRentals Grab yourself copy today using this link dva 10 ns som h ot kstor 70 24 FAMILY VACATION IDEAS FOR HOLIDAYS AND SPRING BREAK with companies like Google Amazon and WordPress all embracing jQuery it s fast becoming a skill all web designers aust have FiadVocutionRentais com i ed bo present soene gem pavel dewznatcen for tmady ney parmi rte xot pentals bedows Gavre soki And see a framewor s s of painful JavaScript busis Mhile ian ng cross browse meiza etibility the t s enticing Soles4Souls Is joining with Extreme Makeover Nome Naor rhodes ee aS activist give ORLANDO FL AREA ATTRACTIONS We re so con pang od yau faak op we ad hagann we re er in ob lsa ve 100 page preview to giv of wi offer If y before you buy kind of person i yt ree aie karas Create soms nanona tat will last a fetes wees gt Top Family Fun ter perias Laree aeaa http www sitepoint com books jquery1 iquery1 sample pdf Destination Cities x Remember stock is selling fast so if you re ready to become a jQuery ninja ont at 8 00 PM Er DUxIpZLEL secure your copy now Powell
11. ually only a few paragraphs at most Incorporate your website s keywords for search engine indexing if the article is on your website Ask questions up front that you will answer in the article When appropriate mention the benefits of your product or service a reader should expect Be definitive with your statements and do not waffle or wimp out Consider how you can surprise your reader Do not be negative or talk down to your readers Writing Teasers The teaser is a short introduction used to entice people to read the complete article Teasers have links returning back to your website where the complete article or more information is available The teaser must be true to the article and can either be the first few sentences of the article or a brief summery to a raise reader s curiosity Consider these tips before uploading a teaser Read it out loud to yourself first to avoid mistakes Include specific important details and leave other details for the article Don t assume readers know what you know including the jargon of your industry Consider using a twist by inverting the expected outcome of what the article will tell them Don t use a hanging teaser which is a teaser your article does not address leaving the reader hanging without an answer Don t overpromise Readers should know exactly what they will get when reading the whole article Ask the Gotta Know questions which you will be answering Apply the cut and re c
12. ut test Force yourself to eliminate words and phrases which don t tease the reader Consider using humour if appropriate UltimateWebsites ca Revised July 2011 Keywords To Avoid Avoid these words and phrases below which may trigger spam filters to delete your newsletter Each word and phrase is rated and if the total is higher than a certain limit set on the receiving mail server it gets deleted Affordable reasonable priced Bargain or best prices Good deal or good buy Click Here Go here learn how visit here Congratulations Well Done Free for free no cost or no fee Astounding wonderful Discount Advertisement removal instructions extra income SPECIAL PROMOTION order today check or money order Upload Newsletter No obligation Guaranteed Proven certain attested affirmed Investment expenditure expense asset grant Just released New Improved Opportunity Break chance occasion Special Invitation Proposal Unbelievable money back Dear friend for free one time mail order now sex What are you waiting for While supplies Last 50 off Act Now All New Offer One Time Viagra Save up to Winner You have been selected cards accepted guarantee satisfaction oo money back guarantee 100 satisfied Any words considered to be for adults only If you are writing a Narrative or Simple Text Format upload your whole article into the Newsletter module of SiteApex If you a
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