Copy Deck Overview: - University of Colorado Denver
Contents
1. Creative Brief for help on choosing Calls te actions Generally links should lead te the next step you want the user to make Page Details Main Photo Make suggestion or send photo with copy deck Page Description 20 40 words required Max Characters 250 When completed upload this copy deck to the corresponding content gap site in SharePoint and notify your Project Manager Step by step Instructions 1 Page Location REQUIRED Where this page is located on your site map Use gt to indicate sub pages within your site Your Web Developer will use this to know where this page should exist within your new site Example Page Location required About Us gt Who We Are gt Mission Vision Values 2 Page Name REQUI RED The exact page name as seen on your site map Example Page Name required Mission Vision Values 3 Page Headline REQUI RED The name of the section or sub section your page resides within your site Refer to your site map for guidance The Page Headline helps your visitor identify where they are within your site Requirement 26 characters Example Based on the Page Location example above if writing the Mission Vision Values copy deck the Page Headline should be Who We Are Page Headline required Max Characters 26 Example Dept Unit Name Who We Are 4 Page Sub headline REQUI RED Enter the Page Name again here However grammatical modificati2. page name Example Pages Mission Vision and Values 3 Column Bachelor s Degree Programs 2 Column with tabbed degree table Find a Club 2 Column with accordion contact list DOs amp DON Ts e DO use your site map when creating copy decks e DO watch for CHARACTER LIMITS marked in copy deck e DO place the parent site section name in the Page Headline field e DO place the page name in the Page Sub headline field e DO include at least 1 Call to action e DO reference ALL Links OUTSIDE your Web site with Underlines AND the full URL example My Link http www website com page html e DO reference ALL Links WITHIN your Web site with Underlines AND the site map location example My Link About Us gt Mission page e DOsegment your text into small paragraphs and bullet points makes it easier to read e DOwrite a Page Description that summarizes the purpose and content of the page e DO burn all referenced PDFs and I mages to a DVD and send to your Project Manager e DON T reference links to your OLD Web site Find the page on your site map and reference that location example About Us gt Mission page e DON T use more than 100 words on section home pages a section home page is any page that contains child pages e DON T forget a Call to Action Frequently Ask Questions What is a copy deck The copy deck is a Microsoft Word 2007 file that is used to create edit
3. the world Vision By 2020 UC Denver will be a leading public university with a global reputation for excellence in learning research http www ucdenver edu about WhoWeAre Research Pages index aspx and creativity community engagement and clinical care Values To be a university greater than the sum of its parts UC Denver embraces excellence in Learning and Scholarship Discovery and I nnovation Health and Care of Mind Body and Community Diversity Respect and I nclusiveness Citizenship and Leadership For more details view our Strategic Plan About Us gt StrategicPlan PDF 6 Calls to action CTA REQUIRED Links to the next step your visitor should take or to commonly requested information Indicate title links with exact URL or page location based on site map Requirements At least one CTA is required per page Titles must not exceed 20 characters including spaces Links outside your new site must have complete URL Links inside your new site must contain exact location of linked page Copy Deck Example Calls to action Reference content title from the Calls to action Library Max TITLE Characters 20 Primary Action required Title Apply Now Link http ucdenver edu admissions bachelors freshman Pages Apply aspx Secondary Action Title Organization Chart Link About Us gt OrgChart PDF Tertiary Action Title NONE Link 7 Related Reusable Content Brief information or set o
4. University of Colorado Denver Copy Deck User s Manual Part 1 Copy Deck Overview Part 2 Copy Deck Template sample Part 3 Step by step Instructions Part 4 Content Requirements Part 5 DOs and DON Ts Part 6 FAQ Copy Deck Overview The copy deck is a Microsoft Word 2007 file that is used to create edit and transfer Web site content among the Content Writer Content Editor Project Manager and Web Developer A completed copy deck contains all the necessary content your Web Developer will need to build the respective page in MOSS The Copy Deck Template was born in 2008 from collaboration between University Web Services and the Office of Integrated University Communications during the initial build out of all top level pages of ucdenver edu The Copy Deck Template has been modified and improved upon several times based on feedback from those who have used the template during their own Web site build out Any school college or administrative unit that needs the assistance of UWS or OIUC must submit completed copy decks for every page of their new Web site If you plan to coordinate and build your site without the assistance of UWS or OIUC then using copy decks and the processes outlined below are optional Copy Deck Template The Copy Deck Template is a MS Word file containing multiple text boxes that represent various elements of your web page Download the Copy Deck Template and save it to your desktop Here is an ex
5. age Requirements 250 characters max including spaces Copy Deck Example Learn about the people at UC Denver and how they create a diverse community of educators students alumni and health care providers The Who We Are page description as seen on the About Us page Page Description 20 40 words Learn about the people at UC Denver and how they create a required diverse community of educators students alumni and health Max Characters 250 care providers 10 Keywords List out 1 3 words or phrases that describe the content and purpose of your page The words should be suited to what your visitors will likely type into a search box This is a tool for the Content Writer and Editor to ensure the Page Content contains at least one occurrence of these key words or phrases Copy Deck Example Application Business Degree MBA There are certain content requirements for each copy deck based on the structure of your Web Site These requirements are identified by the MOSS web page templates your Web Developer will use to build your site Currently are three main MOSS template styles Home Page Section Page and Content Page Your Web Developer will choose one of these templates when building your page from a copy deck While we have decided to utilize one copy deck template that could be applied to each MOSS template there are certain requirements you need to be aware of when writing your copy deck
6. ample of the Copy Deck Template University of Colorado Denver Copy Deck Template Page Location required Location on site map Example About Us gt Faculty Page Name required Use page name on site map Example Faculty Page Content If necessary Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck Calls to action Page Headline required Max Characters 26 Example Dept Unit Name Related Reusable Content Reference content title from the Reference content title from the Calls to action Library Reusable Content Library Max TITLE Characters 20 Page Sub headline required Max Characters 48 Example Page Name Primary Action required OO OOA Title Link Page Content required Place in the order you wantit to appear on the web page Secondary Action Include ALL relevant URL links example my link http www website com page html Title Section home pages should NOT have more than 100 words Link Tertiary Action Title Link Reuse this content elsewhere in your site yes no If yes please assign it a TITLE Example SOM Contact Info Calls to action should be one primary link that users should go to after this page and two secondary links that users reading this page Related content may be contact info may also be interested in viewing testimonials videos related info quick links etc Refer to your
7. and transfer Web site content among the Content Writer Editor and Web Developer A completed copy deck contains all the necessary content your Web Developer will need to build the respective page in MOSS Why should I use a copy deck The use of copy decks enables content writers to create Web site content quickly and efficiently without prior Knowledge of MOSS The copy deck layout is similar to the web page templates in MOSS Thus it is easier for a web writer to envision their content as it would appear in MOSS than it would be using a Standard Word document Likewise your web developer needs to Know exactly where every piece of content belongs within each page in MOSS Copy decks are designed to organize your text so your web developer will know where to place your content Bypassing copy decks often leads to miscommunication between the content writers and web developers causing frustration and delays for both parties Who creates copy decks The Content Writer is responsible for adding all necessary content to each copy deck Web content writers will be given access to a copy deck template MS Word file which they can save to their computer and duplicate for every page within their site Does every page in my new Web site need a copy deck Yes at least during the initial build out of your site in MOSS If your site map shows 50 pages then you will need to create 50 copy decks one for each page Copy decks may also be empl
8. f links related to the page topic Content placed in this section will appear within bordered spotlight boxes in either the left or right column of your web page This content may also be reused in other pages of your site if indicated properly Requirements 25 50 words max If you wish to reuse this content elsewhere in your site assign it a title that can be easily referenced later Copy Deck Example Related Reusable Content Reference content title from the Reusable Content Library Quick Links Parking amp Maps http ucdenver edu about departments FacilitiesManagement ParkingMaps Pages ParkingMaps aspx Org Chart About Us gt OrganizationChart PDF Reuse this content elsewhere in your site yes no YES If yes please assign it a TITLE About Us Quick Links Example SOM Contact Info 8 Main Photo If you have a specific photo for this page list its file name You may also suggest a theme for the main photo All photos referenced in your copy decks must be sent to your Project Manager in either a zip file or DVD Copy Deck Example myimagefilename jpg Send file to your Project Manger upon completing the copy deck Use myimagefilename jpg if it fits or else a different shot of downtown campus in winter 9 Page Description REQUIRED A brief summary of the page content 20 40 words recommended Your Web Developer will add the page description to the respective section parent p
9. f of all Section Pages your Web Developer will add the Page Names and Descriptions of all respective sub section pages within that site Based on the above outline your Web Developer would add the Page Name and Description for the Who We Are section the History and Contact Us pages below the overview paragraph on the About Us section page The Admissions Section Page would contain its overview paragraph followed by the Page Name amp Description for Bachelor Students and Transfer Students Example Pages Facilities Projects Admissions Academics Content Page These are the interior destination pages of your site Content Pages should contain the real substance of your site There is not a strict limit of text within Content Pages although your text should be segmented easy to read and specific to one subject matter MOSS has a 3 Column and 2 Column Content Page template It is up to your Web Developer to decide which style best suites the content for that page Content Pages can contain a variety of interactive features that make it easier for visitors to find and digest your information You Web Developer will decide what features to implement based on the content within each copy deck Specific Copy Deck Requirement Page Content Less is more Keep it well organized and easy to read Calls to actions 1 3 Page Description 20 40 words 250 characters max Summarizing page content and purpose do not simply restate the
10. in MOSS Once all sections of your sites are approved in MOSS your Web Developer will work with University Web Services to schedule a launch date and follow the Web Site Launch Itinerary established by UWS
11. ons should be made Copy Deck Example Instead of Mission Vision Values as used for Page Name enter Mission Vision and Values Page Sub headline required Max Characters 48 Example Page Name Mission Vision and Values 5 Page Content REQUI RED The main text that will appear directly under the sub headline Text should be segmented into short easy to read sections Use bullet points to summarize large amounts of content Requirements Highlight bold text only intended to be a headline or sub headline within your Page Content Underline only text intended to be a link Format links by underlining text followed by the URL or Page Location within brackets DO NOT reference links or pages within your OLD site Note Certain pages of your site are considered Section Pages meaning they contain other sub pages relevant to that section Section page copy decks must contain 50 100 words max within the Page Content For more information please read the Content Requirements section of this manual Copy Deck Example Page Content required Place in the order you want it to appear on the web page Include ALL relevant URL links example my link http www website com page html Section home pages should NOT have more than 100 words Mission UC Denver is a diverse teaching and learning community that creates discovers and applies knowledge to improve the health and well being of Colorado and
12. oyed for maintenance updates after your site is launched in MOSS However content writers and web developers may also use copy decks to update sites already launched in ucdenver edu Do need a copy deck for pages that are not part of my own Web site No Copy decks are only required for pages within your own Web site Copy decks are not needed for links to pages outside your own Web site Do need to create a copy deck for PDF files No Copy decks are not needed for PDF files However you will need to send your Web Developer all PDF files referenced within your copy decks What file name should I give my copy deck The content writer should give each copy deck a file name that corresponds with the respective web page The file name should include the location of that page relative to the home page of their site Example AboutUs WhoWeAre MissionVisionValues docx Do NOT include any of the following special characters in your file name Asterisk lt gt Brackets Equal sign Plus sign Quotes Slashes 1 37 Comma Period Colon Semicolon Question Mark amp Empersend Should I create copy decks for all of my pages at once or by section Create copy decks section by section Establish a timeline to complete each section of your site Do not attempt to complete all copy decks on the same day no matter how small your site Completing copy decks section by section will help you stay focused and on sched
13. s These requirements are based on where your page falls within the site map Home Page The first page a visitor sees when viewing your site the home page should be a snapshot of your site and a portal into the main sections of your site The home page should contain links to some of the most commonly requested items of you site Your site will have only one Home Page Specific Copy Deck Requirement Page Content 50 100 words max overview paragraph Calls to actions 2 3 Related Reusable Content Contact Information Example Pages Student Housing Facilities Management Center for Faculty Development Section Page These are the top level sections of your site AND any sub section page within those sites Because Section Pages are also designed to be a portal into deeper information only a brief overview paragraph is needed for the Page Content of your copy deck In the following site map outline About Us Who We Are and Admissions are all Section Pages About Us section page o Who We Are section page Staff Profiles Mission Vision Values o History o Contact Us Admissions section page o Bachelor Students o Transfer Students Specific Copy Deck Requirement Page Content 50 100 words max overview paragraph Calls to actions 1 3 Page Section Description 20 40 words 250 characters max Summarizing section content and purpose do not simply restate the section name Note On the lower hal
14. ule What section of my site map should I work on first We recommend starting with a small section of your site map one that contains only 2 4 pages Starting with a small section will prevent potential errors being repeated through the remainder of your site What should I do after completing a section of copy decks First contact your Web Site Project Manager to determine if you will be using either Outlook or SharePoint to review edit and ultimately transfer copy decks to your Web Developer Upon completing copy decks for each page within a single section of your site i e the About Us section you will either upload those to their respective area in SharePoint or email them to your Content Editor How long does it take before my content is added to our new Web site It takes about 8 weeks from the time you create a section of copy decks to when that section is completed in MOSS Here is the typical process Week 1 Section 1 copy decks sent to Content Editor Week 2 Content Editor reviews and edits copy decks Week 3 Content Writer approves Section 1 edits Week 4 Web Developer adds Section 1 copy deck content to MOSS web pages Week 5 Image Editor submits prepped images for Section 1 to Web Developer who then adds to MOSS Week 6 Content Writer Editor and Project Manager reviews Section 1 pages in MOSS Week 7 Web Developer applies final edits to Section 1 pages in MOSS Week 8 Project Manager approves Section 1 pages
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