Standard Operation Procedure for XMO Features Adoption
Contents
1. for XMO Features Adoption xs Display Planner Showing1to3of3enres GO 09 2 You will be led to a page to fill in the basic information of the client and general campaign setting a Input the Client Information based on the client s actual information CLIENT Client gt Add A New Client Add A New Client Client Information Name Meiyue Status Running Currency HKD Location Hong Kong Industry Shopping Client Contact Contact Person Email Phone Number Tom tom 123 com 12345678 lt gt lt gt lt gt Last Updated 2014 07 10 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption b Input the Billable Contact in the Account Information Account Information Account Owner Name Tom Email tom 123 com Contact Number 12345678 Create Time N A Last Update Time N A Billable Contact Business Unit IClick HK Billable Name Meiyue Business Registration A123456 Number c Input the Account Setting i Management Right If select Exclusive only you and the users in the user group s which has have been allowed Read Only Access Right will see the account Account Setting Management Right Exclusive Shared Allow Read Only Deeg Q Access If select Shared the user group s which is are added to the column of Account Managers will also have the campaign management right for this account Account Setting Management Right Exclusive Shared Acc2. i l e py Remark You may choose using the conventional Insight Tag to track specified on site activities Click Here lt script type text javascript gt function var scriptO document createElement script script0O sre j02 optimix asia events opxLoader js script0O type text javascript scriptO async async document getElementsByTagName head 0 appendChild script0 var opxUid 0 var opxcounter 1 var opxClientID 548 var opxParams opxvrsn ut opxUid opxUid opxClientID opxClientID opxcounter opxcounter if script0 readyState 2 Prepare a XMO Universal Tag Installation Guideline for universal tag 3 Send off the downloaded Universal Tag and XMO Universal Tag Installation Guideline and XMO Tracking Tag User Manual to client Wait for the confirmation from client Go to Event Data Checking Procedures Check the event log 7 to make sure the test data has been received correctly i Last Updated 2014 07 10 10 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption 2 3 2 4 Event Data Checking Procedures 1 Once the client completes the tracking codes installation 2 Check the event log to make sure the test data has been received correctly a Go to Goal Setup gt Event Log Client b Select the Dashboard Targeted Audience Goal Setup Notification Center My Reports Goal Funnel Universal Tag Event Setup
3. Operation Procedure for XMO Features Adoption Name Baidu Bid Position 4 Status Running Goal and Budget Currency HKD A Max Bid Price 20 00 HKD Target Position 18 e Keyword Selection Search Engine Baidu e Account Campaign branding_baidu v Adgroup branding_baidu1 D Matchtype Optional gt SHOW 6 Click on SHOW and the keywords would be shown below Select the keywords you would like to bid Find Showing 1 to 150f15entries Q Q Oe CAMPAIGN ADGROUP KEYWORD MATCHTYPE 4 v branding_baidu branding_baidu1 fashion online t ExactMatch E branding_baidu branding_baidu1 fashion online com ExactMatch vw branding_baidu branding_baidu1 fashion online magazine ExactMatch E branding_baidu branding_baidu1 fashion online dE ExactMatch E branding_baidu branding_baidu1 fashion online i 7 ExactMatch E branding_baidu branding_baidu1 fashion online E 5 MA ExactMatch T branding_baidu branding_baidu1 fashion online 94 ExactMatch E branding_baidu branding_baidu fashion online ERR ExactMatch vw branding _baidu branding _baidu1 www fashion online ExactMatch E branding_baidu branding_baidu1 fashion online ExactMatch E branding_baidu branding_baidu1 www fashion online com ExactMatch E branding baidu branding_baidu1 fashion onlineB A ExactMatch E branding baidu branding baidu fashion onlineRBAR ExactMatch E branding_baidu branding_baidu1 fashion onlinetR ExactMatch E branding baidu branding_baidu1 fashion online it ExactMatch Selected
4. and Sogou Last Updated 2014 07 10 20 ICLACK INTERACTIVE us Standard Operation Procedure for XMO Features Adoption 8 Paid Search amp Display Network 8 1 Create a Search Media Plan 1 Add anew media plan Change Password Account Information Sign Out English APX v ICLR CK INTERACTIVE Welcome Katherine diao Client Dashboard Targeted Audience Goal Setup Notification Center My Reports SIE MeiYue com cas Dashboard Y Promotion corner page X P Browse Cross Marketplace Analysis VIEW BY THIS MONTH LASTMONTH LAST3MONTHS LAST 12 MONTHS 2 Select Paid Search and Display Network input the required information and click CREATE Add A New Media Plan Media Channel Gei Paid Search and Display Network _ Ad Exchange _ Direct Publishers _ Mobile Network Inmobi Name Status Running Description Landing URL Optimization Type CPC 3 You will be led to the page of creating a search engine account Please fill in the information based on your campaign setting Last Updated 2014 07 10 21 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption Name Baidu Display Status Running Search Engine Gei Connect with API Not connect with AP Baidu Display Network Location Hong Kong Currency HKD Budget BUDGET WILL BE DISPLAYED ONCE 2 IT S SUCCESSFULLY CONNECTED WITH THE API Tracking Method Redirect Source Of XMO Tracking Conversions Syn
5. keyword s 15 Showing1to15ofi5enries GO 09 Total Selected Keywords for Bid for Position 15 7 Select Activate Optimization Strategy for approval and click CREATE Please note that to active the Optimization Strategy please first enable the XMO auto synchronization according to the selected Search Engine Account Last Updated 2014 07 10 27 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption Optimization Strategy Bid Management NOTE To activate the Optimization Strategy please enable the XMO auto synchronization Activate Optimization Strate P oy according to the selected Search Engine Account 8 The Strategy campaign is submitted for approval now and please send an email to technology i click cn to notify the approver with the following information i The Client Name ii The Strategy Name iii The deal structure 9 3 Opt out Keywords from Auto Bidding Operation Procedures 1 Select the paid search media plan Paid Search Time Windows 2013 10 01 to 2013 10 23 23 days MEDIA PLAN CG STATUS DAILY BUDGET HKD EXPENSE HKD CONVERSIONS BY OTHER MARKET REVENUE HKD CPC HKD D CPA HKD ROL Baidu Edit Running 0 00 day 117 450 00 887 295 33 26 0 00 4 08 132 41 Google Edit Running 2 000 00 day 129 290 00 710 198 27 89 0 00 4 09 182 10 TOTAL 246 740 00 1 597 493 30 87 0 00 4 09 154 50 2 Goto OPTIMIZATION gt OPTOUT A
6. previous setting by click the Edit button titan MeiYue com ca All Goal Funnels Find FUNNELS ALL EVENTS Promotion corne Edit Step 1 Promotion corner page Step 2 Coupon download page Goal Promotion corner thank you page 3 2 FAQ 1 Q How can I reorder the funnel events Standard Operation Procedure for XMO Features Adoption Back to Dashboard Showing 7 Io 3ot3enties GO OO INSIGHT TAG v GENERATE A Yes go to EDIT GOAL FUNNEL Drag and drop the STEP column to configure the order of events Select the event s and drag and drop to configure the order of events STEP mm EVENT 1 TA Promotion corner page Edit 2 TA Coupon download page Edit 14 PRODUCT CONVERSION PARAM1 3 T Promotion corner thank you page Edit Apparel Yes Counter 1 Payment 0 0 2013 06 16 22 59 59 Add a new event No Counter 1 No Counter 1 Last Updated 2014 07 10 ICLACK INTERACTIVE us 4 IP Exclusion Standard Operation Procedure for XMO Features Adoption 4 1 Operation Procedures 1 Make sure the XMO tracking code installation is correct 2 Make sure the Event Data Checking Procedure is complete 3 Add the filtered IPs a Goto GOAL SETUP gt IP EXCLUSIVE Client Goal Funnel Universal Tag Event Setup Virtual Tag Event Log IP Exclusion Domain Validation b Click on Add a new IP filer SI MeiYue com Co All IP Address Range Exclusions c Input the fol
7. using XMO tracking please select No tracking e Campaign Account Please input your account login information in this part Click CONNECT to test if the account can be connected successfully A flash message will be shown as below Campaign Account was connected successfully Name Baidu M If the account is not connected successfully please check the login and re input again f Click CREATE to complete 4 XMO will automatically update the redirect URLs daily You can also manually let XMO to update redirect immediately by click UPDATE REDIRECTS NOW UPDATE REDIRECTS NOW SAVE 5 You can see the data of the account the day after the account is created Last Updated 2014 07 10 23 ICLACK INTERACTIVE us 9 Auto bidding for SEM Standard Operation Procedure for XMO Features Adoption 9 1 Add Goal Optimization Strategy Operation Procedures 1 Make sure the XMO tracking code installation is correct 2 Make sure the Event Data Checking Procedure is complete 3 Add the auto bidding strategy a Goto DASHBOARD b Select the paid search media plan Paid Search Time Windows 2013 10 01 to 2013 10 23 23 days MEDIA PLAN CG STATUS DAILY BUDGET HKD CG EXPENSE HKD CG CONVERSIONS BY OTHER MARKET REVENUE HKD CPC HKD D CPA HKD ROL Baidu Edit Running 0 00 day 117 450 00 887 295 33 26 0 00 4 08 132 41 Google Edit Running 2 000 00 day 129 290 00 710 198 27 89 0 00 4 09 1
8. 82 10 TOTAL 246 740 00 1 597 493 30 87 0 00 4 09 154 50 c Goto OPTIMIZATION ACCOUNT SUMMARY OPTIMIZATION OPTOUT BIDPLAN HISTORY d Create optimization strategy click on Add a new goal optimization strategy Goal Optimization Strategy Add a new goal optimization strategy e Input the following information i The strategy name ii Select the Tactic either Search Engine Account or Virtual Tag iii Select the Optimization Type CPA CPC or ROI iv Select the KPI event v Select the speed Aggressive Stable or Conservative vi Select the currency vii Input the targeted CPA for the KPI Event viii Select at least one of Paid Search Account J Last Updated 2014 07 10 24 lt ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption Selected Strategy Goal Optimization ROI CPC CPA Name Status Running lt gt Goal and Budget Tactic Search Engine Account gt Optimization Type CPA H KPI Event Promotion corner page v Speed Aggressive Currency HKD 7 Target CPA Select Paid Search Account f Select Activate Optimization Strategy for approval and click CREATE Optimization Strategy NOTE To activate the Optimization Strategy please enable the XMO auto synchronization according to the selected Search Engine Account Bid Management v Activate Optimization Strategy Ie g The Stra
9. CCOUNT SUMMARY OPTIMIZATION OPTOUT BIDPLAN HISTORY 3 Input the following information i Select the Search Engine Account ii Select the Campaign iii Select the Adgroup iv Select the Matchtype v Select the Opt Out All Yes or No vi Select the Match Criteira vii Input the Keyword Last Updated 2014 07 10 28 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption Search Engine Account Please Select x Campaign Adgroup Matchtype H Opt Out All H lt gt Match Criteria is Keyword 4 Click on SHOW and keywords would be shown below Select the keywords that you would like to opt out Find branding_baidu1 branding_baidu fashion online ExactMatch branding baidu branding _baidu1 fashion online com ExactMatch SW branding_baidu branding _baidu1 fashion online magazine ExactMatch SW branding baidu branding baidu fashion online Mit ExactMatch SW branding baidu branding baidu Gsbion online a amp ExactMatch branding_baidu branding_baidu1 fashion online BA M4 ExactMatch branding_baidu branding_baidu1 fashion online MA ExactMatch 1 branding_baidu branding_baidu1 fashion online ERR ExactMatch branding_baidu branding_baidu1 www fashion online ExactMatch branding_baidu branding _baidut fashion online ExactMatch branding_baidu branding_baidu1 www fashion online com ExactMatch _ branding_baidu branding baidu fashion onlineB A ExactMatch branding_baidu br
10. ICLACK INTERACTIVE us Standard Operation Procedure for XMO Features Adoption Standard Operation Procedure for XMO Features Adoption Last Updated 2014 07 10 ICLACK INTERACTIVE us Table of Contents Standard Operation Procedure for XMO Features Adoption 1 Crente A New e Tune E 3 1 1 Operation Procedure ies sats sesesiscccesshen eege 3 2 MMO Tracking e TE 7 2 1 Insight Tag Installation Procedures wu cesesssseseecesseseseseeesseseseeeeseeseseeneneaeseesenensseseeseneasseasetesaeseateneneseatans 7 2 2 Universal Tag Installation ProCeQure eceecessssesesssssseessessseeseeseseneseseenensseseeeeneeeseeseneasessenensneeateneneneaeass 9 Zo eer 11 AE TAO E 11 CEET A E E E E E E E E AA 13 3 1 Operation Procedure sssssasssiviniinossiiisinasiinii nimaan enai anana aaaea iiia anawa anaandaa 13 SC E RE 14 TWP PISS H 15 4t E Ree af ol 01 lt 1 0 UN reer eee nee ene nener enone een nT one een entero nee eee EE ee 15 DMR o N E A E E E A E E TE tbe cetecs 15 o DOMAN a E EE 16 5 1 Operation Procedure ciccccccscsssscsestessscseesesesscssrscaessonssssesssseseesrerecanansnssssessseoesvonsnosedtenseeadesesetvevoeascseenaneedesesesvens 16 TV A E OA E AN EE EE EA AE E A rosea 16 6 R targetinge AUIEM ENEE 17 61 Operation ee e 17 C PA E AR 18 7 Search Retargeting Audience esesesecececececececececececececececececececececececececececececesesecesesee 19 71 Reen ee NEE 19 EC as Oy RE 20 8 Paid Search amp Display D
11. LACEMENTID 1702 amp 0pxMODE 1 alt height 1 width 1 gt lt End XMO Asset Image_code gt We provided tags for each asset of each placement You can track the number of clicks and impressions for each asset on each placement or use one tracking tag to track multiple ads Last Updated 2014 07 10 40 ICLACK INTERACTIVE us 11 3 Advanced features when using XMO to do ad serving Standard Operation Procedure for XMO Features Adoption You can target specific audiences by doing same simple setting when using XMO to do ad serving CLIENT im MeiYue com Adda new creative Search client ep Back to Creatives Dashboard Pri cecom pa re cOM view other media plans Creative List CREATIVES REPORTS Find Showingitoiofienres GO Oe STATUS CREATIVE ASSET MEDIAPLAN TARGETING CREATED DATE TRACKING CODE 8 Running ID 00003521 FIX Banner Campaign 1 Enabled Asset s 1 Plan s TARGET Edit 2013 02 25 2013 Edit 0 Paused Asset s GEO Edit CAP Edit Showing 1to10f1entries Q Q Oe 1 Retarget Audience You can choose specific audiences that who will be showed the ads based on the user segmentation of this client Please refer to the document Tracking and User Segmentation Guideline for further suggestions on how to do user segmentation and Operation Procedure of Retargeting Audience and Search Retargeting Audience part in this document for further operation deta
12. Name Product Settings Track by InsightTag Help Track by Universal Tag d Set the proper parameters i Input parameter name Allow alphabetic and numeric characters ii Choose the parameter type Counter Text Key Number or Revenue iii A sample value will be given in XMO Please notify your client to replace the default sample value inside the generated insight tag with their actual parameter values for correct tracking Last Updated 2014 07 10 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption Event Name Thank you page Product Apparel H Settings Gei Track by InsightTag Help Track by Universal Tag PARAMETER NAME TYPE SAMPLE VALUE wt Counter Counter 1 2 Payment Revenue 10 00 3 Select R 4 Select S 5 Select H 6 Select M Remove Duplicates Only Text Key parameter can be used for de duplication Remove Duplicates Based On lt gt 1 per click conversion Enable Cookie Matching Tags Q GER e Select Remove Duplicates if you would like to remove duplicated conversations Based on two situations 1 per click conversion or Browser Session f Enable the cookie matching if the client is approved g Click CREATE 3 Download all the tracking codes Download all insight tags Find Showing 1 to 11 of 11 entries lt lt Q 1 6 gt gt EVENT NAME GENERATE TAG URL amp COUNTER TEXT KEY NUMBER REVENUE LAST EVEN
13. T ON ID 3320 Promotion corner page Edit Counter 2013 10 23 14 59 34 PromotellD ID 3319 Coupon download page Edit Counter 2013 10 23 14 59 34 1D 3318 Promotion corner thank Counter Payment 2013 10 23 14 59 34 you page Edit ID 3317 Member page Edit Counter 2013 10 23 14 59 58 1D 3316 Product page Edit Counter 2013 10 23 14 59 58 ID 3315 Delivery address page Edit Counter 2013 10 23 14 59 58 ID 3314 Payment page Edit Counter 2013 10 23 14 59 57 1D 3313 Thank you page Edit Counter Payment 2013 10 23 14 59 00 ID 3199 Newsletter Counter 2013 10 23 14 59 37 subscription basic information Edit ID 3198 Newsletter Counter 2013 10 23 14 59 37 subscription preferred product pages Edit ID 3197 Newsletter Counter Payment 2013 10 23 14 59 37 subscription thank you page Edit Last Updated 2014 07 10 ICLACK lt k g INTERACTIVE 4 Prepare a XMO Insight Tag Installation Guideline for Insight Tag 5 Send off the downloaded tracking codes XMO Insight Tag Installation Guideline and XMO Tracking Tag User Manual to client 6 Wait for the confirmation from client 7 Go to Event Data Checking Procedures Check the event log to make sure the test data has been received correctly Standard Operation Procedure for XMO Features Adoption 2 2 Universal Tag Installation Procedure 1 Goto the Universal Tag page and download the Universal Tag a Go to Goal Setup gt Event Setup Client Dashboar
14. Virtual Tag IP Exclusion Domain Validation date and the event and then SUBMIT the list will be shown GR Ge MeiYue com ean Back to Dashboard Event Log Date 2013 10 20 Event Coupon download page A c Verify the Coupon download page Delivery address page Member page Newsletter subscription basic information Newsletter subscription preferred product pages Newsletter subscription thank you page Payment page Product page Promotion corner page Pramnatinn rarer thank vai nane test event data if they are correct Date 2013 10 20 H Event Coupon download page v Find Showing 1 to 150f500 entries 12345 Oe EVENT TIME amp EVENT NAME WEB PAGE VISITOR IP 2013 10 20 22 59 42 Coupon download page 3319 http www fashion online com promotion_corner 208 51 195 159 2013 10 20 22 59 37 Coupon download page 3319 http www fashion online com promotion_corner 84 135 118 18 2013 10 20 22 59 04 Coupon download page 3319 http www fashion online com promotion_corner 146 33 12 17 2013 10 20 22 58 52 Coupon download page 3319 http www fashion online com promotion_corner 93 197 197 39 2013 10 20 22 58 52 Coupon download page 3319 http www fashion online com promotion_corner 109 140 202 70 FAQ 1 Q I am managing several different search accounts for my client and all these accounts are sharing the same tracking code on the client site Can I assume all these accounts are
15. ain iii Click on SAVE SEI MeiYue com Add A New Validated Domain Please input the domain you want to authorize as valid domain You can use wildcard to include all subdomains e g optimix asia or input the domain specifically e g XMO optimix asia Validated Domain google com Remarks Domain White List 4 The new conversions will start coming from legitimate domains now 5 2 FAQ 1 Q I am afraid I might not be able to cover all legitimate domains for the clients websites A Please contact your client for a full list of URLs being used for a particular conversion page Last Updated 2014 07 10 16 ICLACK INTERACTIVE us 6 Retargeting Audience Standard Operation Procedure for XMO Features Adoption 6 1 Operation Procedures 1 Make sure the XMO tracking code installation is correct 2 Make sure the Event Data Checking Procedure is complete 3 Add the retargeting audience a Goto Targeted Audience Client Dashboard Targeted Audience Goal Setup Notification Center My Reports b Click on Add a new retargeting audience group Retargeting Audience Add a new retargeting audience group c Input the following information i The name of retargeting audience group ii Select events iii Select Advanced Setting Choose customized Recency and Frequency iv Add or delete events v Click on SUBMIT im MeiYue com Add A New Retargeting Audience Group Name Frequent Visit Use
16. ale ITT 21 8 1 Create a Search Media Plan s sssrsuusssusnnnouusuunnnsanusnnonnsannnnnsnnsnnnnnnsnnnnannansnnnnnonasannnnnsnanannnnnnnnsannannonnenasannnnnnnas 21 9 Awto bDiddmg Tor SEM E 24 9 1 Add Goal Optimization Strategy Operation Procedures s s ssssssssresrrsrresrenreesnesrennennnenresnrnnrnnresnesnens 24 9 2 Add Bid for Position Strategy Operation ProcedurTeS ssesseessssssesresrrsresrenrrnrnesnennennnesnesnennrnnresnesnens 26 9 3 Opt out Keywords from Auto Bidding Operation Procedures ss s sssssssssrssresrrssrsnressresresresrerresrssnens 28 TE TPAO E anaeeas vote fee toenteee eet pes es eens ectee cece reese 29 EE EC 31 10 1 Adda display performance media Plan cescsessssssessesssessseeesescssesesssssesessseseaeeeessseseeeeieeaeseseasaseseeees 31 11 Me PUIG GGL eege 36 11 1 Use XMO to do ad Serving and tracking eeecescseecesssseeseeeseeseseeeenseseseeeeneseseseeeeneneseeseneneneaeateneneneaeaeens 36 11 2 Use XMO To track impressions click Suasono aiai 40 11 3 Advanced features when using XMO to dO ad serving s sssssssssssssrsssrissriesrenrienrinnnennienrinnnennnnennnnns 41 E 2 E 43 Last Updated 2014 07 10 ICLACK INTERACTIVE us 1 Create A New Client Account 1 1 Operation Procedure 1 Click Add a new client account Client CLIENT Are you looking for Benchmark Test iClick Demo or Ht ida MeiYue com Add a new client account Find Standard Operation Procedure
17. anding_baidu1 fashion onlineRBAR ExactMatch v branding_baidu branding_baidu1 fashion onlinesR ExactMatch branding_baidu branding_baidu fashion online i ExactMatch Showing 1 to 150f15entries GO Oe UPDATE KEYWORD S 5 Click on UPDATE KEYWORD S to update 9 4 FAQ 1 Q At least 1 optimization strategy have been enabled for this client A Please refer to Section 7 1 in this document for further details 2 Q At least 1 Bid for Position strategy has been enabled for this client A Please refer to Section 7 2 in this document for further details 3 Q Frequent change to the keyword pool is required so the account is supposed not suitable for auto bidding Last Updated 2014 07 10 29 ICLACK INTERACTIVE us A You will need to put together all keywords without frequent changes i e Brand terms Generic terms with the use of virtual tag for auto bidding Standard Operation Procedure for XMO Features Adoption 4 Q I would like to opt out part of the keywords from auto bidding but I don t know how A You may need to give the keyword opt out tool or virtual tag feature a try Please refer to Section 7 3 in the document for further details 5 Q There are multiple KPIs for the same search account but I think XMO strategy can support one only A Probably you will need to use virtual tag if account restructuring is not possible 6 XMO keep telling me there is data sufficiency problem to kick off an auto bid
18. ard Targeted Audience Goal Setup Notification Center My Reports CLIENT Adda new media plan Search client ER CLIENT SSES Meivue com Add A New Media Plan Media Channel Paid Search and Display Network Ad Exchange Gei Direct Publishers Mobile Network Inmobi Name Pricecompare com Status Running 7 Description Pricecompare com Landing URL http www fashion online com Schedule Stan Date 2014 04 15 Eng Date 2014 0818 Currency HKD G EE 6 500 00 HKD Client Side Redirect Enable Internal Use Only Business Unit IClick CN G Sc Last Updated 2014 07 10 36 ICLACK INTERACTIVE us 2 Adda New Creative CLIENT Seta MeiYue com AddANew Asset Standard Operation Procedure for XMO Features Adoption Pricecompare com Add A New Creative Tracking Code Creative Name Banner Campaign 2013 Display Rule Fixed H Tracking Method Redirect e Sac 3 Add New Assets in the edit creative page CLIENT hetiidn MeiYue com Pricecom pare com Banner Campaign 2013 Edit Creative CLIENT im MeiYue com Search client Qa Pricecompare com Back to Creative List Banner Campaign 2013 Edit Asset CREATIVES REPORTS Asset Name Banner Campaign 2013_asset_1 Status Running e Upload Area Hong Kong DH Landing URL http www i click com Alert Due to some of the advertisers do not support over 255 characters please use the Shorten URL click here Details Asset Type Upload file As
19. chronization Allow XMO to make changes to the search account on the following Bidding Pnce M Redirect URLs Campaign Account Login baidu 2130263 Password j rrerrssrrsserg a Search Engine Select Connect with API if you would like XMO to access your search engine account to synchronize redirect download performance data update bid price and etc via API b Select a proper search engine type that you would like to connect e g Google Baidu Sogou 360 Bing i For Google search account when you successfully connect with API XMO will automatically distinguish the account into Paid Search or Display Network account ii For Baidu search account please manually select Baidu Search Network or Baidu Display Network Last Updated 2014 07 10 22 ICLACK INTERACTIVE us Standard Operation Procedure for XMO Features Adoption Name Baidu Display Status Ru nning lt gt Search Engine Google Yahoo Baidu Baidu Search Network ERC Sogou 360 Location Bing i r c Tracking Method If you would like to use XMO tracking please select Redirect At the same time please check the Synchronization Redirect URLs to allow XMO to add redirect to the landing URLs automatically If you do not need XMO tracking please select None d Source of Conversions If the client s webpage has installed XMO tracking code please select XMO Tracking If the client is not
20. complete 3 Add the goal funnel a Go to Goal Setup gt Goal Funnel Client Dashboard Targeted Audience Goal Setup Notification Center My Reports Goal Funnel Universal Tag Event Setup Virtual Tag Event Log IP Exclusion Domain Validation b Click on Add a new goal funnel i MeiYue com cau All Goal Funnels c Input the following information i Goal Name ii Select the events with the correct steps add a new event if it is needed iii Click on CREATE or CREATE amp ADD A NEW GOAL Setup Goal Funnel Goal Name Promotion corner Select the event s and drag and drop to configure the order of events Add a new event 1 TA Promotion corner page Edit Apparel Yes Counter 1 2 T Coupon download page Edit Apparel No Counter 1 3 wv Promotion corner thank you page Edit Apparel No Counter 1 Le Member page Edit Apparel No Counter 1 Product page Edit Apparel No Counter 1 Delivery address page Edit Apparel No Counter 1 Payment page Edit Apparel No Counter 1 2 Thank you page Edit Apparel No Counter 1 Newsletter subscription basic information Edit Apparel No Counter 1 Newsletter subscription preferred product pages Edit Apparel No Counter 1 Newsletter subscription thank you page Edit Apparel No Counter 1 Showing 1 to 11 of 11 entries CANCEL CREATE amp ADD A NEW GOAL CREATE Last Updated 2014 07 10 13 ICLACK INTERACTIVE d Edit the
21. d Targeted Audience Goal Setup Notification Center My Reports b Click on Add a new event CLIENT E i MeiYue com cau Event List c Input the appropriate information i The event name ii Select the product iii Select Track by Universal Tag Xim MeiYue com Add A New Event Event Name Product Settings Track by Insight Tag Help Track by Universal Tag d Select one method to match tracking URL Specify keywords appeared in the URL and Use Regular Expression i Input Keywords Phrases or URLs ii Click TEST to show the last matched event Last Updated 2014 07 10 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption Event Name Home Page Product Apparel Settings Track by InsightTag Help Gei Track by Universal Tag d Specify keywords appeared in the URL y Help Use Regular Expression Keywords Phrases One per line Rows added 0 Last event on N A Remove Duplicates Enable Cookie Matching Tags Q e The same setting procedure of Remove Duplicates and Enable Cookie Matching Tags as Track by Insight Tag f Click CREATE g Go to Goal Setup gt Universal Tag to download the universal tag Client Dashboard Targeted Audience Goal Setup Notification Center My Reports h Click on Download a copy Titian MeiYue com Ean Back to Client List Universal Tag Please add this site wide tag to every page before lt body gt Download aco E
22. ddition to your previous audience selection you can choose enabling Contextual Targeting Contextual Targeting Enable Budget 0 00 Remaining budget RMB 100 000 00 Gei CPC Goal 10 00 Q CPM Goal Following selected websites will only apply to Contextual Targeting The setting will not affect previous audience selection Selected Websites All Lei Select your industries and products C Import website s manually Maximum 500 Q Help Industry Beauty amp Fitness x Shopping x O Product Lei We will do ad serving on all the websites from the above selection If you want to customize your website list please choose from below Let me select websites Maximum 500 Devices Desktop x Highendmobile x Tablet x O Ad Position C Both Gei Above the fold Below the fold Proceed delete SAVE amp CONTINUE SAVE Last Updated 2014 07 10 34 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption iv Creative The creative should be uploaded in this section You can either use XMO to do ad serving or use 3 party ad serving available only to DFA and Media Mind Note Creative material specification is provided in the Help document Please follow the instruction CLIENT titm MeiYue com Search client Qa Back to Dashboard Google Adx Edit Media Plan Settings A Audience C5 Contextual D Creative ES ll Ad Creatives Ad exchange platforms may require maxi
23. ding Strategy A Please make sure there have been no budget changes for the last 7 days Last Updated 2014 07 10 30 ICLACK INTERACTIVE us 10 Ad Exchanges Standard Operation Procedure for XMO Features Adoption 10 1 Add a display performance media plan 1 Add anew media plan gt Change Password Account Information Sign Out English AP v IGCLACK INTERACTIVE Welcome Katherine diao Client Dashboard Targeted Audience Goal Setup Notification Center My Reports im MeiYue com Ca Dashboard Y Seege a F Browse Cross Marketplace Analysis VIEW BY THIS MONTH LASTMONTH LAST3MONTHS LAST 12 MONTHS 2 Select Ad Exchange input the required information and click CREATE CLIENT im MeiYue com Add A New Media Plan Media Channel gt Paid Search and Display Network Gei Ad Exchange Direct Publishers Mobile Network Inmobi Name Description Landing URL Internal Use Only AAs GER 3 You will be led to the setting page of the media plan Please fill in the information based on your campaign setting There are four parts Setting Audience Contextual and Creative i Setting Basic settings for a media plan including campaign period budget Target CPC Frequency Cap Target geo location and etc Last Updated 2014 07 10 31 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption CLIENT it MeiYue com Search client Qa Google Adx Back t
24. discrepancy on conversion data between XMO and the client side A There can be several reasons that cause this kind of data discrepancy a Different setting of look back window b Whether enabled remove duplicates c Whether the rules of remove duplicate are the same and etc Based on the above reasons it s normal that there s a certain data discrepancy between XMO tracking and the client side 3 Q Why there are no data figures for my newly set up retargeting campaign A Please have a check of the audience selection for the campaign If two or more campaigns have selected exactly the same audience group s the campaign with higher bid price will have higher priority to win the specific audience Last Updated 2014 07 10 43
25. e range CLIENT im MeiYue com re a Google Adx OO Back to Dashboard Edit Media Plan Settings R Audience RA Contextual D Creative PD Audience Buying Retargeting Audience Newsletter Buyer x H Search Retargeting Audience All x Custom Audience Groups Education and Learning Custom Group x Options gt Interest Groups Beauty and Fashion x K Recommendations Find GO Oe GROUP TYPE GROUP NAME 4 NO OF AUDIENCE TA Interest Music Fans and Musicians 1 610K N A M Interest Online Explorer 1 544K N A Interest Entertainment 288K 9 54 _ Interest Learners 565K 3 39 Interest Toys and Hobbies 585K 3 23 _ Interest Gamers 683K 3 16 Total selected group s 2 Showing 1to6of6entries GO 09 Gender Both x O Age Group All x O Income Ranger All x O Proceed delete SAVE amp CONTINUE SAVE Last Updated 2014 07 10 33 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption iii Contextual To extend audience reach in addition to your previous audience selection you can choose enabling Contextual Targeting You can allocate part of your budget to Contextual Targeting and seta CPC Goal for the bidding The feature of targeting on specified categories of websites is also provided CLIENT im MeiYue com Search client Qa Back to Dashboard Google Adx Edit Media Plan Settings a Audience RA Contextual D Creative PD Contextual To extend audience reach in a
26. earest server location for serving the tracking code to the clients web users On the other the availability or speed of XMO tracking code in its JavaScript version should have no impact on page performance as it is using asynchronous technology to isolate itself from the loading of site content 5 Q The client does not allow 3rd party tracking as restricted by the company s global policy A For such case you will need to manually import the data feed to XMO from the client 6 Q Can I have any documents about the XMO Insight Universal Tag Installation Guideline A Yes please refer to https iclickinteractive atlassian net wiki display SL XMO Insight Tag Installatiot Guideline for XMO Insight Tag Installation Guideline and https iclickinteractive atlassian net wiki display SL XMO Universal Tag Ins tallation Guideline for XMO Universal Tag Installation Guideline 7 Q How can I confirm the installed tracking code running properly A Please go to GOAL SETUP gt EVENT LOG to check if the testing data is there 8 Q Why I cannot find my testing data in EVENT LOG A The data will be delivered to EVENT LOG in ONE HOUR from the event time Last Updated 2014 07 10 12 ICLACK INTERACTIVE us 3 Goal Funnel Standard Operation Procedure for XMO Features Adoption 3 1 Operation Procedure 1 Make sure the XMO tracking code installation is correct 2 Make sure the Event Data Checking Procedure is
27. ils to set up audience groups Back to Creative List Pricecompare com Banner Campaign 2013 TARGET GEO CAP Retargeting New Users x Newsletter Buyer x Audience Search Retargeting Discount Searcher x Audience Targeted Event Newsletter subscription basic information x Newsletter subscription preferred product pages x Newsletter subscription thank you page x Member page x Last Updated 2014 07 10 41 ICLACK INTERACTIVE us 2 Target Geo Standard Operation Procedure for XMO Features Adoption You could select the geo locations where you would like the ads to be showed B Back to Creative List Pricecompare com Banner Campaign 2013 TARGET GE CAP Mainland ei Countries Areas Hong Kong x 3 Frequency Cap You are able to set a frequency cap for the ads showing on the website Back to Creative List Pricecompare com Banner Campaign 2013 TARGET GEO CAP Type Period Day S 10 Max Times 5 Last Updated 2014 07 10 42 ICLACK INTERACTIVE us 12 FAQ Standard Operation Procedure for XMO Features Adoption 1 Q When can I see the tracking data records in Event Log when the client finished install XMO tracking tag A In general after the client have installed XMO tracking tag correctly for HK visitor the record will be shown in Event Log about 1 hour later For CN visitor the record will be shown about 2 hours later 2 Q Why is there data
28. line gt for further details iii Click on SUBMIT Les H Back to Targeted Audience List iftim MeiYue com o Add A New Search Retargeting Audience Group Name Paid Searcher Please select either Search Terms or Converting Search Terms for the following Search Terms All searchers Converting Search Paid search Terms Organic search Manual input Total 0 keywords inputted 100 left Last Updated 2014 07 10 19 ICLACK INTERACTIVE us 4 View the search retargeting audience groups Search Retargeting Audience Add a new search retargeting audience group Standard Operation Procedure for XMO Features Adoption NAME TOTAL WEEKLY MONTHLY EVENT EVENT CONVERTING CONVERSION AUDIENCE GROWTH GROWTH AUDIENCE SHARE AUDIENCE SHARE 4 RATE RATE E All searchers Edit 1 405 K 1 4 1 528 0 1 247 0 J OK Edit 0 100 100 0 0 0 0 NW Organic searchers Edit 0 0 0 0 0 0 0 E Paid Searcher Edit 0 100 100 0 0 0 0 Total selected search targeted audience group 3 out of 4 TOTAL UNIQUE AUDIENCE 1 392 Koutof1 405K WEEKLY GROWTH RATE 1 MONTHLY GROWTH RATE 4 Data might have some discrepancies due to calculation on both Event Audience and Converting Audience are up to yesterday data 7 2 FAQ 1 Q What search engines are included in the All searchers for the Search Terms on Search Retargeting Audience Group A The search engines are Google Yahoo Baidu
29. load either of them based on the publisher s condition ii You can also remove a placement by clicking Remove button Last Updated 2014 07 10 38 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption iCLvAcCK INTERACTIVE Change Password Account Information Sign Out English its Welcome Katherine diao Client Admin Dashboard Targeted Audience Goal Setup Notification Center My Reports CLIENT titim MeiYue com Pricecompare com S2ck io Placments Lis Ad Tag Generation Manage Site Placement Setting Placement Type Indivual Site B Site Yahoo A CHANNEL f Homepage 4 POSITION top e NUMBER WI e Generate Ad Tag JavaScript Switch Zone Hong Kong Tei Http Ad Tag lt l Http Start of XMO Ad Tag for placement Yahoo_Run of a 1702 gt lt script src http banrack02 optimix asia optimix show_ad opxPLACEMENTID 1702 type 7 text javascript charset UTF 8 gt lt script gt lt l Http End of XMO banner Ad Tag gt Https Ad Tag lt l Https Start of XMO Ad Tag for placement Yahoo_Run of News id 1702 gt lt script src https banrack02 optimix asia aptimix show_ad 9pxPLACEMENT D 1702 type text javascript charset UTF 8 gt lt script gt lt l Https End of XMO banner Ad Tag gt D Copyright 2014 iCiick Interactive Asia Limited All Rights Reserved Help Center Privacy Disclamier 10 1 1 41 9 6 3 Suggested browsers Intemet E
30. lowing information i Click on Input my IP Address li The appropriate remarks to identify the IP location jii Click on SAVE tiim MeiYue com Add A New IP Filter IP Address Start 118 140 66 42 A Input my IP address IP Address End 118 140 66 42 Remarks 4 Perform the test again to make sure the new test conversion data do not show on the dashboards and reports 4 2 FAQ 1 Q I don t know how can I get the corresponding IP address for use A We are working on XMO an enhancement to show you the IP address is being used in a particular user session in the meantime you are recommended to send your question to technology i click cn for assistance Last Updated 2014 07 10 15 ICLACK INTERACTIVE us 5 Domain Validation Standard Operation Procedure for XMO Features Adoption 5 1 Operation Procedure 1 Make sure the XMO tracking code installation is correct 2 Make sure the Event Data Checking Procedure is complete 3 Add the validated domains a Go to Goal Setup gt Domain Validation Client Dashboard Targeted Audience Goal Setup Notification Center My Reports Goal Funnel Universal Tag Event Setup Virtual Tag Event Log IP Exclusion Domain Validation b Click on Add a new validated domain CLIENT Adda new validated domain S i MeiYue com Ca All Validated Domains c Input the following information i Input the domain ii Input the remark to identify the dom
31. mum 2 3 days for approval Disapproved creative will be indicated by AA Product Offer Apparel Product Category Ax H CG Ad Serving Type Gei XMO Ad Serving 3rd Party Ad Serving Name discount728 90 Creatives Choose File No file chosen Help Targeted Location Please Select Landing URL http www fashion online com Display URL http www fashion online com XMO Ad Serving Full View AD LANDING URL IMPRESSION CLICK CTR CPC DIMENSION A 4 4 WXH i i Oo 728x90 728 90 http www fashion online com 1258535 12087 0 96 18 61 _ Proceed delete CANCEL SAVE amp CONTINUE SAVE Save all the settings and turn on the ON OFF button Send an email to technology i click cn to notify the approver with the following information i The Client Name ii The Media Plan Name It will take 2 3 business days for the campaign approval Last Updated 2014 07 10 35 ICLACK INTERACTIVE us 11 Direct Publisher Standard Operation Procedure for XMO Features Adoption There are two main methods to get data analysis from XMO Direct Publisher Ad serving amp track impressions clicks for ads only use XMO to track impressions clicks without using XMO to do ad serving 11 1 Use XMO to do ad serving and tracking 1 Create a Media Plan in direct publisher Change Password Account Information Sign Out English Gite t D gd iIGukocK INTERACTIVE Welcome Katherine diao Client Dashbo
32. nd the document Tracking and User Segmentation Guideline 2 Q Where can I find the document of Tracking and User Segmentation Guideline A Please refer to https iclickinteractive atlassian net wiki display SL Tracking and User Seg mentation Guideline 3 Q Why I cannot see performance after I have chosen the targeted audience when Iam doing Display campaign A To get the audiences cookies please check the Enable Cookie Matching Tags box to allow XMO to use 3 party cookies in order to do audience retargeting and search retargeting The cookies will be collected from the day you checked the box and saved the setting Last Updated 2014 07 10 18 ICLACK INTERACTIVE us 7 Search Retargeting Audience Standard Operation Procedure for XMO Features Adoption 7 1 Operation Procedure 1 Make sure the XMO tracking code installation is correct 2 Make sure the Event Data Checking Procedure is complete 3 Add the retargeting audience a Goto Targeted Audience Client Dashboard Targeted Audience Goal Setup Notification Center My Reports b Click on Add a new search retargeting audience group Search Retargeting Audience Add a new search retargeting audience group c Input the following information i The group name of search retargeting li Select Search Terms gt All searchers or Converting Search Terms please refer to the document Tracking and User Segmentation Guide
33. o Dashboard Edit Media Plan Settings f Audience C5 Contextual D Creative BE Name Google Adx Goal and Budget a 2014 04 17 2015 04 16 Total day s 365 day s Remaining day s 365 day s Currency RMB Budget m Amount 100 000 00 RMB Remaining budget RMB 100 000 00 Goal Newsletter subscription thank m CPC H Targeted CPC 90 00 RMB Numbers of clicks 1 444 Flex ID 42345 Campaign Setting Frequency Cap M Enable 6 impressions per day H for this campaign Dayparting C All time 12am d 12 pm 12 am 78 D 12 3 45 6 7 8 9 10 11 12 3 4 5 6 7 8 9 10 11 SUN MON TUE WED THU FRI SAT Geographic Country China x Q City Beijing x Haixi x o Brand Safety M Enable Opt out from the following website categories All x O _ Website Blacklist Maximum 500 Last Updated 2014 07 10 32 ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption ii Audience You can choose the specific audiences to do audience retargeting based on the user segmentation of this client Please refer to the document Tracking and User Segmentation Guideline for further suggestions on how to do user segmentation and Operation Procedure of Retargeting Audience and Search Retargeting Audience part in this document for further operation details to set up audience groups You can also choose specified Interest Groups audience to target as well as pointed Gender Age Group Incom
34. oal event in the Goal column Conversion Lookback Window 30 Q Goal Q iv Domain Whitelist For security reason XMO will allow redirect to the URLs whose domain is in the Domain Whitelist XMO also get domains in the media plans and allow redirect to the URLs For details please refer to the Help document Domain WhiteList Add a domain s to the whitelist Help Last Updated 2014 07 10 ICLACK INTERACTIVE us Standard Operation Procedure for XMO Features Adoption v XMO Connect This function is used for 3 party cookie matching In most cases you do not need to set this part and can leave it blank XMO Connect Network ID Domain URL Q vi Data Privacy Check the box to enable data privacy Data Privacy M Enable e Click CREATE to complete the setting Last Updated 2014 07 10 ICLACK INTERACTIVE us 2 XMO Tracking Code Standard Operation Procedure for XMO Features Adoption 2 1 Insight Tag Installation Procedures 1 Define the pages where need for the XMO tracking codes with the client 2 Go to the Insight Tag page and create the events for each page a Goto GOAL SETUP gt Event Setup Client Dashboard Targeted Audience Notification Center My Reports b Click on Add a new event CLIENT ET SSES MeiYue com cau Event List c Input the appropriate information i The event name ii Select the product iii Select Track by Insight Tag tiim MeiYue com Add A New Event Event
35. ount Managers Demo amp Benchmark Account Group x Q Allow Read Only Demo group x Q Access Last Updated 2014 07 10 ICLACK INTERACTIVE us Standard Operation Procedure for XMO Features Adoption d Input the Campaign Setting i Lead Sales Lead Based is usually selected for the client whose optimize goal is member registration credit card application and etc Sales Based is suitable for the client whose goal is product purchase and etc Other is for our internal test account Campaign Settin Lead Based K Lead Sales d Sales Based KA Other Test Account P ii Attribution Rule XMO can track the full conversion path of a user s activity The five items represent different rules for the attribution weight for each touch point It will be reflected in the Cross Marketplace Analysis Attribution Report If select Last Touch Only only the last ad activity touch point will be regarded as having contribution to the conversion If select Even Distribution every touch point will have the same contribution weight for a conversion Campaign Setting First Touch Only Lead Saies Weight First More ei Even Distribution Weight Last More Attribution Rule 4 Last Touch Only iii Conversion The default lookback window is 30 days The lookback window means that a conversion will be counted as the result of an ad activity within the day range setting After you have setup events for the client please choose the g
36. recording conversions separately even though some of the end users are using multiple search account the same period A Unless you have put multiple search account under the same media plan on which only the conversions are attributed to the last touch channel every individual media plan on XMO records its own conversion without referencing each other Last Updated 2014 07 10 11 ICLACK lt k g INTERACTIVE 2 Q My client finds there is data discrepancy problem between XMO and client s own tracking solution how can I check A Please follow the below actions 1 Check if the XMO tracking codes have been installed as shown in XMO Insight Universal Tag Installation Guideline 2 Check if the all redirect URLs are installed 3 Check if the event settings are correct 4 Ifthe above checking are negative please send email to technology I click cn with the below information for further assistance a Client Name b Media Plan Name c XMO Insight Universal Tag Installation Guideline you sent to client previously d The client data report with date range Standard Operation Procedure for XMO Features Adoption 3 Q What document could I send to the client about the security privacy concerns of 3rd party tracking A Please refer to http www 1 click asia privacy policy 4 Q The client does not allow 3rd party tracking for page performance s concerns A Technically XMO will automatically detect and assign the n
37. rs Divided By Events Event 1 Coupon download page 3319 gt Advanced Settings Y Recency Last month v Frequency Min 1 Max 5 Or v Event 2 Delivery address page 3315 O Ad Dei Advanced Settings gt Total Audience N A Last Updated N A Last Updated 2014 07 10 17 ICLACK INTERACTIVE us 4 View the retargeting audience groups Standard Operation Procedure for XMO Features Adoption Retargeting Audience Add a new retargeting audience group gem s ite o DE c DEN s S 2 EL o ODENSE o SAESON RATE RATE aa Edit 72K 0 3 7 131 10 997 1 Frequent Visit Users Edit 32 K 0 4 7 131 22 997 3 High Value Users Edit 31K 1 2 0 0 0 0 SW Men Fashion Only Users Edit 47K 0 3 10 676 22 1 499 3 New Users Edit 47K 0 3 0 0 0 0 Occasional Users Edit 40K 0 3 0 0 0 0 Shopping Cart Abandoners Edit 74K 0 3 10 676 14 1 499 2 testing Edit 99K 0 3 7 131 T 997 1 Women Fashion Only Users Edit 67K 0 3 0 0 0 0 Total selected on site audience group 2 out of 9 TOTAL UNIQUE AUDIENCE 79 Koutof79K WEEKLY GROWTH RATE 0 MONTHLY GROWTH RATE 3 Data might have some discrepancies due to calculation on both Event Audience and Converting Audience are up to yesterday data 6 2 FAQ 1 Q I have no idea how to do user segmentation on client s website what should I do A Please refer to the XMO Tracking Code Installation and Goal Funnel part the document a
38. set Format Image File Choose File No file chosen ei Help Third Party Click Tag CANCEL SAVE PREVIEW Last Updated 2014 07 10 37 ICLACK lt k g INTERACTIVE 4 Set up a media plan for ad serving L Select the schedule period of ad serving then click Confirm ii Add placement s by clicking the Add a placement button You can either select the existing placements in XMO or create a new placement by your own Standard Operation Procedure for XMO Features Adoption Change Password Account Information Sign Out English APX ICL ACK INTERACTIVE Welcome Katherine diao Client Admin Targeted Audience Notification Center My Reports CLIENT S MeiYue com Adda new placement group Search client Qa Back to Creative Setting Pricecompare com o Banner Campaign 2013 Edit Media Plan CREATIVES REPORTS Plan Name Fashion Online Homepage Schedule sat Date 20144 maren aNs Eiai Lanz Apr ED Hide All Dates Next gt Th Fr Sa 34 5 10 11 12 17 18 19 Z i 25 26 23 24 25 26 27 28 29 30 31 EH Add a placement SITE WEBSITE CHANNEL POSITION NUMBER RUNNING CREATIVES Yahoo http hk yahoo com Run of News top 0 4 Removel AD TAG Add a placement group AD NETWORK SITE amp CHANNEL No data available in table 5 Generate XMO Ad Tag i Click Ad Tag to generate the XMO ad tag There are two types of tag provided http and https You can down
39. tegy campaign is submitted for approval now and please send an email to technology i click cn to notify the approver with the following information ix The Client Name x The Strategy Name xi The deal structure Last Updated 2014 07 10 25 us ICLACK INTERACTIVE Standard Operation Procedure for XMO Features Adoption 9 2 Add Bid for Position Strategy Operation Procedures 1 Goto DASHBOARD 2 Select the paid search media plan Paid Search MEDIA PLAN Baidu Edit Google Edit TOTAL Time Windows 2013 10 01 to 2013 10 23 23 days STATUS DAILY BUDGET HKD EXPENSE HKD CONVERSIONS BY OTHER MARKET REVENUE HKD CPC HKD GC CPA HKD ROI Running 0 00 day 117 450 00 887 295 33 26 0 00 4 08 132 41 Running 2 000 00 day 129 290 00 710 198 27 89 0 00 4 09 182 10 246 740 00 1 597 493 30 87 0 00 4 09 154 50 3 Goto OPTIMIZATION ACCOUNT SUMMARY OPTIMIZATION OPTOUT BIDPLAN HISTORY 4 Create optimization strategy click on Add a new goal optimization strategy Bid for Position Strategy Add a new bid for position strategy 5 Input the following information 1 ll lil IV V vi vii viii The strategy name Select the Currency Input Max Bid Price Input Target Position Select the Search Engine Account Select the Campaign Select the Adgroup Select the Matchtype Last Updated 2014 07 10 26 ICLACK INTERACTIVE Standard
40. xplorer 8 0 and 9 0 Chrome 8 0 Firefox 3 5 Safari 1 0 Opera V11 Last Updated 2014 07 10 39 ICLACK INTERACTIVE us 11 2 Use XMO to track impressions clicks 1 Follow the same steps 9 1 1 9 1 4 Standard Operation Procedure for XMO Features Adoption 2 Click Tracking Code to get impression tag s and click tag s for each asset CLIENT tid MeiYue com Adda new creative Search client Q Pricecompare com TEE Back to Creatives Dashboard Creative List CREATIVES REPORTS Placements PlacementGroups All Sites Find Showing 1to10f1entries GO 09 STATUS CREATIVE ASSET MEDIA PLAN GC TARGETING CREATED DATE TRACKING CODE 5 Running 1D 00003521 FIX Banner Campaign 1 Enabled Asset s 1 Plan s TARGET Edit 2013 02 25 2013 Edit 0 Paused Asset s CAP Edit Showingitoiofienres i1 09 There are three types of tracking tags provided i Click Tag Link ii Impression Tag Image iii Impression Tag JavaScript CLIENT im MeiYue com Search client Q Pricecompare com Back to Creative List Banner Campaign 2013 Code Generation Tag Type Impression Tag Image Yahoo_Run of News lt Start of XMO Asset Image_code for creative_asset Banner Campaign 2013_asset_1 placment_id 1702 placement_name Yahoo_Run of News gt lt img src s02 optimix asia imageviews imgtag 1 amp opxCREATIVEID 3521 amp o0pxCREATIVEASSETID 14393 amp 0pxP
Download Pdf Manuals
Related Search