HCAR Newletter 2010 Summer
Contents
1. The Real Estate Commission has revised the Residential Property Disclosure Statement effec tive July 1 2010 The changes are as follows e The word Military has been added in question 15 so that the revised version of the question will read COMMERCIAL INDUSTRIAL OR MILITARY NOISE ODOR SMOKE ETC AFFECTING THE PROPERTY e The following statement has been added immediately above the Owner and Purchaser Initials and Date lines at the end of the second page In lieu of providing a written explanation you may attach a written report to this Disclosure Statement by a public agency engineer land surveyor geologist pest control operator contractor home inspector or other expert dealing with matters within the scope of that public agency s functions or the expert s license or expertise A copy of the new Disclosure Statement was provided by the Commission to NCAR on June 23rd A PDF version of the Statement is available in the Forms and Contracts section of the NCAR website To access this form login to NC REALTORS website at www ncrealtors org Once you ve logged in click on Forms and Contracts in the upper left hand corner Click on the blue Forms amp Contracts Library icon The form can be found in the Forms amp Contracts Library The revised Statement has also been forwarded to NCAR s approved forms software vendors and should be updated within the next two weeks 2 Summ2. and selling a lifestyle on this mountain that will send potential buyers in our direction You asked us for assistance in getting people to your door and that is exactly what we are doing with this ad campaign We are all fortunate to be members of a REALTOR organization in a position to assist their members on a level of this magnitude Finally our successful Official High Country REALTOR Magazine is in over 200 markets across our area and starting in July we are headed down the mountain towards Charlotte for additional distribution The Publications Committee has done a great job with this member benefit and they hope to continue expanding our distribu tion area towards Raleigh within the coming year Once advertising and marketing efforts are in place and the potential buyers are on our mountain it is all up to you the REALTOR professional I encourage and expect you to treat each and every client with the respect dedication and diligence that you yourself expect when searching for a purchase of any size Let s all work together to make sure our efforts are a success for all members I wish each of you the best this summer as we show everyone that our area is the place to be and This Is High Country Sincerely Hope Harvey President High Country Association of REALTORS 1 Summer 2010 REALT ORE High Country Association of REALTORS Gazette Information from the NC Association of REALTORS WWUIOF REALTORS
3. estate professional must maintain and the civilian may not be as aware of the threat and need for protection 8 Perhaps the most valuable service is the reality that a transaction must be sold on average at least 3 times during the same transaction once at the signing of the agreement once at the cold feet stage and once more or twice more as the inevitable problems crop up A good real estate agent helps make sure the property remains in the transaction by solving the myriad of questions issues emotions and problems that accompany every sale This can only be done by a person not a PC 9 While the internet has automated the search for financing and even the application process someone s needs to oversee the process Too many transactions still fall by the wayside because no one was watching the process and good agents do that Interestingly as I read this back to myself I realize that while all these areas are touched by the inter net and technology they are still the services that have always been a part of the trade Since this question seemed obviously targeted toward the impact of the internet and technology on the value of the real estate professional let s make sure to talk about that 10 Technology itself is more complex and growing evermore hectically chaotic More sources more devices more websites more services more software more products If today s professional can barely keep up how can the typical homeowner A
4. the High County Association of Realtors may be found at www highcountryrealtors org The association is composed of members in Watauga and Avery counties and the surrounding area who maintain a marketplace where buyers and sellers can safely transfer property under the guidance of a professional held to standards of excellence 5 Summer 2010 REA LT ORE High Country Association of REALTORS Gazette RISING STAR RECIPIENT 2010 Dara Barnes Action Realty Dara has been a very active participant in our association since she became a REALTOR in October of 2006 In 2008 the secretary for the Board of Directors had to resign due to a family emergency and Dara stepped into that position with much enthusiasm Dara has been on the board ever since and has participated on committees and played a vital part in the Boone Chamber of Commerce After Hours to celebrate our Association Name Change She is active in her community and is always willing to volunteer her time whether it s painting or picking up trash after an outing event She not only volunteers but she does it with a SMILE CONGRATUATIONS DARA CONGRATULATIONS TO OUR 2010 SCHOLARSHIP WINNERS Every year the High Country Association of REALTORS gives out four 1 000 scholarships to two students from both Avery and Watauga High Schools This years winners are Avery County Jared Clark and Cherilyn Franklin Watauga County Ethan Woodring and Kyle Miller 6 Summe
5. Debbie Etheridge Membership Coordinator 828 262 5437 Ext112 REALTOR HighCountryREALTORS org Linda Pennell Information Specialist 828 262 5437 Ext111 Info HighCountryREALTORS org FAX 828 262 1530 TOLL FREE 877 262 5452 Office Hours Monday Friday 9 00a m 5 00p m AV ICA MLS SERVICES OR Click on the Live Chat button to chat with tech support The advantage of this is that you can print a copy of the entire conversation for your records 12 Summer 2010 R REA LT ORE
6. Issue 10 06 Summer 2010 FROM THE DESK OF OUR PRESIDENT HOPE HARVEY Greetings High Country REALTORS I hope this finds you all well and enjoying the beauty of our North Carolina mountains this summer I am pleased to have some exciting news about how your High Country Association of REALTORS is helping you in these difficult times for those in the real estate profession The Advertising Committee interviewed several marketing firms and early this spring they brought your Board of Directors a recommendation to enter into an agree ment with Green Lion International to promote our Association The Committee had already secured advertising on nine popular web cams both locally and in several areas across Western North Carolina In addition they worked with Our State magazine on the ad in the July issue out now and will continue to run season appropriate ads in this popular publication for the next year What Green Lion brings to our association is the ability to promote our area professionally and push potential buyers up the mountain to our members from key target markets The survey this past winter told us potential customers are coming from our backyard in Charlotte Raleigh and the Piedmont area as well as South Florida The first step is a complete redesign of the web site and you will see exciting changes at www highcountryrealtor org before the end of July The next step will be getting our web address advertised in those key markets
7. LTORS qar AS National Association of REALTORS is pleased to present lle REALTORS Core Health Insurance RCHI an affordable and guaranteed acceptance limited medical insurance program Li designed exclusively for REALTORS their eligible dependants and REALTOR staff members under 65 Members who will benefit from REALTORS Core Health Insurance include those who Cannot afford comprehensive health insurance Have comprehensive health insurance with high deductibles or out of pocket costs and who need affordable coverage for everyday healthcare e Have tried to get health insurance and have been turned down Highlights of the RCHI program Guaranteed acceptance No medical questions exams required Low cost Plans start as low as 70 69 per month Freedom to choose any provider e Next day coverage 30 day waiting period for sickness Benefits Include doctor office visits wellness visits emergency room benefits surgery benefits and more For coverage information no obligation quotes or to enroll call a benefit specialist today at 877 CORE PLAN 877 267 3752 or visit www RealtorsCoreHealthInsurance com Kyle Wahlgren Executive Support and Communications RCHI Proud Partner in NAR s REALTOR Benefits Program 9 Summer 2010 R REALT ORE High Country Association of REALTORS Gazette RealTown Please use our new system as you did before for real estate business suc
8. er 2010 REA LT ORS High Country Association of REALTORS Gazette WHY USE A REALTOR With today s technology at your fingertips one question that keeps coming up to REALTORS is why use a REALTOR when you can sell the house yourself Talk to help answer that question 1 The consuming public still believes the myth that advertising actual sells their individual home and it really does not This has always been the case Before Internet advertising and advertising is adver tising only one out of 60 buyers actually bought the home they called on in an ad The margin is probably smaller today because Internet advertising allows the consumer to see more homes quicker but I would bet the principle remains In fact does anyone have a reliable statistic on how many inter net buyers actually buy the home they found on the internet and inquired about The reality I be lieve is that they still connect with a real estate agent who finds the home of their choice for them in the majority of cases 80 of buyers may start on the Internet but 90 still use a REALTOR to find their home Buyers still pick the home while standing in the living room and placing their furniture not by looking at the most high def virtual tour every made This means that REALTORS still have the majority of the buyers and a seller would be extremely wise to list with an agent who knows how to cooperate with those agents and expose the listing to the c
9. ga Fire District Maps Listing Code List Seller Opt Out Form lV Navica Software The offline version of Navica can be downloaded from here Print the instructions first M Training Tutorials Mini training tutorials are available Choose from Adding a Listing CMA Search Photo Maintenance Document Uploading and Prospecting D 7 Summer 2010 h RES LT GAS High Country Association of REALTORS Gazette Then you may have noticed there are two additional mandatory fields The new fields are 1 Allow Comments y n 2 Allow AVM y n AVM stands for Automated Valuation Model This is further defined as a Participant s VOW may allow third parties 1 to write comments or reviews about particular listings or display a hyperlink to such comments or reviews in immediate conjunction with particular listings Allow Comments or 2 display an automated estimate of the market value of the listing or hyperlink to such estimate in immediate conjunction with the listing Allow AVM It is time for the annual office certification Please look for your 2010 office certification form along with completion instructions sometime around June 15 All offices MUST certify annually no later than July 31st Please call the Association office if you require another form be sent to you 8 Summer 2010 REA LT GRE High Country Association of REALTORS Gazette For REALTORS eyes only Exclusive rates for exclusive REA
10. h as open houses property alerts rentals or changes along with prospecting etc Solicitations of members or non members are not allowed This system can now accept attachments with up to 10 mega bite of information To send a message you may click below initiate an email message addressed to HighCountry Reallown com OR post a message directly on the web To access the web portal login to http ReallTown com with your e mail address and password If you do NOT know your password please go to nttp Reallown com login and click on Forgot Password Follow the steps use your email address and your login information will be emailed to you promptly To Post Send Messages You are able to post messages by sending an e mail addressed to HighCountry RealTown com OR by using the web interface Please note that the use of the online features is optional If you are sending an e mail pictures or flyers can only be attached to the message only if they have a web presence Pictures or flyers can ONLY be imbedded in messages that are created by using the web interface Click here for photo upload instructions Messages are sent out as an email AND are listed on the web as a discussion Please realize when you reply to a message it will be released ONLY to the web interface and it will appear as a reply to the original message If you want to reply directly to the individual you must use their email address which can be found
11. on the Navica roster oo o n HOT TOPICS There will be no Hot Topics in July Enjoy your Summer 10 Summer 2010 High Country Association of REALTORS Gazette The Advertising Committee recently conducted a short survey of our membership to aide them know the direction to go with advertising Here are the results Please let us know what area your potential leads come from Wilmington NC Beach Other Raleigh Cary Charlotte Asheville Tri Cities Myrtle Beach Charleston Columbia Hilton Head Other Advertising Committee Members Debbie Clark Debbie MountainRunProperties com 828 733 9200 Carol Sommer _c advanced yahoo com 828 264 5111 Ryan Suddeth rsuddeth yahoo com 828 406 3167 Patty Page patty brghomesandland com 828 773 3280 11 Summer 2010 R REALT ORB High Country Association of REALTORS Gazette The High Country Association of REALTORS CONTACT INFORMATION As we continue to move forward with changes www HighCouniryRealtors org please feel free to access the Members only section where you can view minutes from recent meetings as well as stay up to date regarding the events of this association High Country Association of REALTORS Physical Address Mailing Address 2348 Hwy 105 S Suite 3 Po Box 607 Boone NC 28607 Boone NC 28607 Contact Information Laurie A Phillips e Pro Executive Officer 828 262 5437 Ext113 REALTOR HighCountryREALTORS org
12. r 2010 R REA LT ORE High Country Association of REALTORS Gazette DID YOU KNOW Check out the Resources Section of Navica as it contains lots of useful tools M Display Builder This enables you to define the data that will display with listings as well as the layout of displays There are two types of displays that can be built Full Display amp Results Display User Manual Page 62 lV User Manuals Provides access to Navica manuals providing step by step instructions on how to use the various features of each program User Manual Page 66 Vv Links Provides users easy access to other websites of common interest posted by the Association Ashe Avery amp Watauga Tax amp Deed links You can also add your own links User Manual Page 66 V Financial Calculators Provides you with various calculators to aid you in estimating the payment and loan amounts for your clients User Manual Page 67 V Custom Exports Enables you to design a custom setup so that you can select the data fields you would like to include in an export file User Manual Page 70 lV Navica Assistant Export Navica Assistant PDA Application offers Listing Search Contacts Agent Roster Financial Calculator Property Photographs Easy installation and user friendly interface lV My Navica Settings Allows you to customize the appearance of your Home Page of Navica User Manual Page 71 V Forms Property Input forms Zone Maps Watau
13. real estate professional whether working with the buyer or the seller must be able to manage the technology jungle better than the homeowner or buyer can for themselves While all the above principles are timeless an agent must now be technologically competent in an industry that is now technology based Managing all the technology for the buyer and seller is the newest value added service 11 The Internet is an information fire hose The buyer and seller can get all the information they want more even than some professionals I know We are no longer the gatekeepers of the informa tion but the managers of it Most consumers will admit they need a real estate professional to make sense of the overwhelming torrent of information they face Source John Hicks e PRO CVR MLS Director of MLS Training and Outreach CVR MLS Commercial Division Certified e PRO Trainer 4 Summer 2010 REA LT ORE High Country Association of REALTORS Gazette PRESS RELEASE Local members of Association of REALTORS head to Raleigh JUNE 22 2010 BOONE NC Legislators in Raleigh heard from Realtors in the High Country when members of the High Country Association of REALTORS traveled to the state capital President elect Charlie Burleson State Directors Patrick Morgan and John Volpe and Executive Officer Laurie Phillips joined hundreds of other Realtors from across the state to talk with elected officials about issues affecting the real estate indu
14. rocess is highly adversarial and is one of the foundations of the real estate industry If buyers and sellers could routinely negotiate without conflict perhaps there would not be a real estate industry Negotiating the transaction will always be done best face to face and person to person through agents 6 Real Estate as a process becomes more complex and risk oriented every week A good listing agent knows how to make it through the shoals and know where the rocks are and especially the sharks The seller may have an attorney for the legal questions and legal risk but an attorney is not going to go out into the field where the issues and problems are CONTINUED ON PAGE 4 3 Summer 2010 REA LT ORE High Country Association of REALTORS Gazette WHY USE A REALTOR Cont d 7 A real estate agent manages the documents and the list of documents grows larger and larger As good as a good attorney is a listing agent s focus on the transaction will assist even the attorney in guarding the transaction process and ensures everyone in the transaction gets what they need There are document creations and management websites springing up that are available to the public but it take a professional to manage the entire document cloud In many instances managing the documents electronically is for most people more complex not less In addition electronic document manage ment adds an important level of security and confidentiality that the real
15. stry The North Carolina Association of REALTORS which is one of the largest professional trade associations in the state representing more than 34 000 members organized the event In addition to local items the group covered three issues of importance to real estate and supporting industries They included appraisal management company regulation a ban on reconveyance fees and no new taxes or fees on real estate and supporting industries Real estate ownership and investment produces jobs and creates a solid foundation from which people build a life said Patrick Morgan In addition homeownership creates substantial social benefits Homeowners have a vested interest in their neighborhoods and support efforts to make their communities better places to live he continued The real estate sector has always been a vital component of our state s economy and heritage Today our state s real estate industry faces several challenges and action is needed to advance homeownership and strengthen our economy Also while in Raleigh Homes4NC the housing foundation for the North Carolina Association of REALTORS held a press conference to kickoff the Workforce Housing certification program which will provide education and training for Realtors to become certified workforce housing specialists thus helping more families obtain the dream of homeownership For more information visit www homes4nc org More information about
16. ustomers of those agents which still rep resent the bulk of potential customers That agent will also know how to present the home both using technology and in person to make it as appealing as possible to the consumer 2 Since the vast majority of residential properties that are sold across America are listed by one agent and sold by another a seller would be wise to have an agent who has listed the property and is work ing with the seller s interests in mind 3 A good listing agent will not only splash the listing across the Internet indiscriminately but will know how to manage customer s track responses and practice good Customer Relationship Manage ment probably using professional CRM software to make the most of every buyer inquiry 4 There are a multitude of AVM sites that claim to price a home and many are able to ballpark it But pricing is an art and requires a level of skill and experience especially in the local marketplace even more important is the management of the pricing as time goes on in the marketing process Relying on a broad automatic algorithm to price your most valuable asset is for most homeowners a major risk 5 A good buyer s agent is a professional negotiator A wise seller would have a good listing agent to negotiate in return There are a few websites that are popping up that claim to make this possible di rectly between buyer and seller over a sort of social networking email environment However this p
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