Ad Banner Manager 4.5 User Manual
Contents
1. a External if your image is hosted on a separate web server the URL can be entered here b Internal click the Upload images link to upload bannerimages and enable the Internal radio button 4 Enteratitle This text will also show up as the alt text when a user hovers over the image 5 If you selected an internal image then the Type is selected automatically Otherwise you will have to select a type based on the size of your banner image 6 Enter the URL that the banner should point to and click the Add Banner link Note that the banner will not be displayed on a page until it has been approved Add existing banners to a campaign 1 A given banner can be added to more than one campaign To add an existing banner to a second campaign go to the campaign and select the bannerfrom the Select existing banner dropdown list Only banners that have not been added to the current campaign will appearin this list 2 Remember that banners will not appear in the portal until they have been approved You can eliminate the need for banners to require approval on the Edit page Add Flash banners The preceding sections describe how to add banners that are based on standard image formats jpeg gif png etc To add a Flash based banner you must click the Click here to add a Text or Flash based banner hyperlink that is displayed in the Add a New Banner section of your campaign page Note that it is2. Ad Banner Manager 5 0 User Manual SN RE RANCH DotNetNuke Modules Ad Banner Manager 5 I User Manual Ad Banner Manager 5 0 User Manual tege re 4 Installation and copnfieurap on 4 Wh tiis New Since geet Eege deed See ege 5 OVEIWIEW user 6 Creating Advertisers and Campaigns General Approach 6 Campaign Ty E 7 Approaches to Displaying and Targeting Banner 7 EIRENE N PS leegen Segen Eege egent eet eden 8 Common EE 9 Create an Advertiser ACCOUNT Eege ee ee eege ENEE AEN 9 Create Ne ul E DE 9 Add image based banners to acampalen 11 Add existing banners to a Campagne 12 Add Flash Banhe 8 s serge See ge ce ENEE erosion ENEE See 12 Support click through counts in Flash banners 14 Appro ve DANN EE 14 Place a banner on a portal page 14 Delete a banner and image eegen Aere Seene Ae eens ded enee Thunes 16 Delete an advertiser account 17 Views and Email RE POMS rororo ENNEN SEENEN ENEE SE 17 Custom Parameters Target Banners by Matching Querystring Session or Cookie Values 18 Tutorial Targeting Banner Ads by County sssennesseenessssesseeressrnrrsserrrssrrrrssrnrrsserrsserresserersseeee gt Targeting via Session or Cookievalues 2 Ad Banner Manager 5 0 User Manual Alert GE Dees deene vhs ccc echte eenegen Eengel ET 19 Share Set MoS sess oes Gaga AEE AEA Ea a TAA eh 19 Contact Email Add ESSren a a a 19 Required Rolex 19 Max Banner Fil Stee ENEE dd peaa aee S apr eS EREE 19 New Account
3. 5 0 User Manual Advertiser Groups Advertiser Groups can contain one or more Advertisers The banner pool for an Advertiser Group consists of all the Generic campaigns from each Advertiser in the group Campaign Groups Only Targeted campaigns can be added to a Campaign Group The banner pool for a Campaign Group consists of all the campaigns in the group Common Tasks Create an Advertiser Account 1 Log into the portal as an Administrator and create a role called Advertisers Note that the name of this role can be altered in the Advertiser Edit page You can create new roles on the Admin gt Security Roles page Create a portal user and assign them to the Advertisers role You can create new users on the Admin gt User Accounts page For the remaining steps you do not have to be logged in as an Administrator However you do have to have Edit access to the BannerAdvertisers module Go to the Advertisers Directory and click the New Advertiser Link Select the name of the user you created in step 2 from the User account dropdown list Enter the contact information If the Marketing and Technical contacts are the same person check the Use Marketing contact info checkbox Emails sent from the system will be sent to the Marketing contact Click the Update link An email will be sent to the Marketing contact indicating that the account was created At that time the advertiser can log into the portal to view their
4. Another option is to select the All option In this case the module will first look for a querystring If it does not find a value then it will look in the session and finally in the cookie Advertisers Settings To access the Advertiser Settings page click the Edit menu itemin the module s drop down context menu Alternatively you can click on the Edit hyperlink at the bottom of the module note that this link may not show upif you are using certain module containers Share Settings This setting only applies if you are using a single DotNetNuke installation to host multiple portals and you want to have a separate instance of the module on each portal but you don t want to manage the settings such as custom email text separately Note that you don t need to install an instance of the Advertiser module on each portal in order to display banners on that portal Contact Email Address Emails sent using the Contact Us form will be sent to this address In addition automated emails sent by the module such as when a new campaign is created or a banner is rejected use this address as the from address Required Role This is the DNN Security Role that must be granted to a user account in order to be able to tie the account to an Advertiser account Max Banner File Size This is the maximum allowed file size for uploaded images New Account Email Subject This is the subject text of the automated email that is sen
5. Email Sublect 19 New Account Email Jeton cadena inn a ahi este EE eerie erases 19 New Campaign Email Subject cccccccccceceeseececeseeceeeaseeceeeesesceeeaeeeeeeaaeseeeeaseseeeeaaeneess 20 New Canipaign Emal Totari nekre irtee a AEEA rea Grei 20 Updated Campaign Email Subject rrrrrrannrrrnranonorrrnnnrrnrnnnnernrnnsnrrnrnnsnernnnnsernnnnenennnnnener 20 Updated Campaign Email Text escccccncsvediecesi sccnaziies SANS eeh dyes canovvsestecevss ec 20 Banner Rejected Email Subiect ce cecccccceseeccceseeceeeaseececessesceeeaseseeeeaeecesesaeeeeeaaageess 20 Banner Rejected Email Text cscs ccacccees cashes lama niende ENNER 20 Enable Custom Parameter 20 Custom Parameter Values sur enen a a a nerdene 21 Additional Setup de ETA AEN ees 21 Nell UE ee 21 Why won t my banner SHOW up 21 My Display module is set to show 2 or more banners but only 1 shows up Why 21 My Banner Activity Report does not show the correct number of clicks rrrronrrrrnrnnrrr 22 The hyperlink for adding Flash and Text banners does not appear cccccceeseeceseeeeeeees 22 Tech SUP POE bere eege Seege e leese eise Eeer 22 Feedback Contact USiicecstscecetstp acc satte geen eten 22 Ad Banner Manager 5 0 User Manual Introduction The Smoke Ranch Ad Banner Manager consists of two modules e BannerAdvertisers Module This module provides administration of advertiser accounts and campaigns Portal administrators acce
6. User Manual Banner Type this specifies the size of banners that will be displayed by this module Rows and Columns this specifies the table layout that will be used to display the banners The number of banners displayed is equal to the number of rows multiplied by number of columns For example 2 rows and 3 columns will create a display of 6 banners Note that fewer banners may be displayed if there are not enough banners in the pool to fill all the slots Cell padding this property affects the padding of each cell in the table Since each banner image is displayed in its own cell setting this property will affect the padding around each banner 4 Select the display source a Generic banners will be randomly pulled from all active Generic campaigns in the system Targeted banners will be pulled ONLY from the campaigns listed in the left list box To add campaigns select from the right list box and dick the left arrow button This setting allows a page to be sponsored by a specific advertiser or group of advertisers Note that this list only contains campaigns that were created as Targeted campaigns Generic campaigns cannot be selected here Advertiser groups banners will be pulled from all active Generic campaigns but only from Advertisers who have been assigned to the groups specified in the left list box To add groups select them from the list box on the right Campaign groups banners will be
7. advertiser can only have one active Generic campaign at atime b Targeted banner ads from targeted campaigns will only be displayed on pages that have been configured to pull ads from this specific campaign 6 Assign toa group optional Here you can assign the campaign to one or more Campaign Groups if desired 7 Choose portals a All portals this campaign will be available to all portals in this installation b This portal only this campaign will only be visible in the current portal c Only selected portals this option allows you to specify which exact portals the campaign will be available to 8 Choose roles optional Enterprise Edition only Here you can restrict the campaign to only be visible to users with the specified DNN security roles 10 Ad Banner Manager 5 0 User Manual a All Users leave this selected to allow all users to view banners from this campaign b Selected roles this option allows you to select the list of roles that will be able to view banners from this campaign This would restrict the visibility of the banners to users who are both logged in and have been assigned at least one of the specified roles 9 Select Display Options a Frequency Here you can set the relative frequency with which banners from this campaign are displayed If all campaigns are set to the same Frequency then banner selection is purely random within the given parameters of the BannerDisplay mo
8. click the Delete Banner link If the banner is used by other campaigns it will be removed from those campaigns prior to being deleted 4 Now that the banner has been deleted you may wish to delete the image itself if it is an internal image To do this select the image from the Internal drop down list under the Add a new banner section 5 Click the Delete Image link Delete an advertiser account 1 Before an advertiser may be deleted all banners images and campaigns must first be deleted If the advertiser account contains banners or images but no campaigns then a campaign must be created temporarily to provide access to the Campaign Details page The following steps detail this process 2 Select any arbitrary campaign 3 Remove all banners from the campaign by clicking the Remove link next to each banner 4 Delete all banners from the list under Add an existing banner For more information see Delete a banner and image in this document 5 Delete all internal images from the list under Add a new banner 6 Click the Delete this campaign link at the top of the page Delete all other campaigns in like manner 7 Go back to the Directory and locate the Advertiser account in the directory Click the Edit icon next to the company name 8 Click the Delete button at the bottom of the page View and Email Reports 1 Go to the Advertiser Directory and click the Rep
9. not mutually exclusive you can use them in any combination 1 Use Generic Campaigns The simplest approach to using the Ad Banner Manager is to use only Generic Campaigns and then place BannerDisplay module instances wherever desired with the only configuration 7 Ad Banner Manager 5 0 User Manual options that differ between display modules being the banner type size and count This way every banner that is added to a campaign can randomly show up anywhere that size of banner is being shown 2 Use Advertiser Groups If you want the simplidty of using Generic campaigns but you want to target banners based on Advertiser you can use Advertiser Groups For instance suppose you wanted to only display banners from certain Advertisers on the front page In this case you could create an Advertiser Group named Front Page Advertisers and configure the BannerDisplay modules on the front page to only display banners from that group 3 Use Campaign Groups Using Campaign Groups is a great choice if you want to target banners based on campaigns rather than Advertisers Campaign Groups can also reduce administrative overhead when using Targeted Campaigns For instance suppose you want to target specific campaigns to specific sets of pages but you don t want to have to visit each page and update the BannerDisplay module configuration every time you create a new Targeted campaign The solution is to create groups and configure the
10. pulled only from active Targeted campaigns that belong to groups specified in the left list box To add groups select them from the list box on the right 5 Spedfy AJAX settings 15 Display Interval this is the number of seconds to display a banner before the banner display list is refreshed Leave at this value at 0 to disable AJAX rotation Display Height and Width this is the height and width of the module in pixels It is recommended to set these values when enabling AJAX rotation in order to keep the page from jumping whenever the banner display is refreshed Note that it may be enough to only set one value and leave the other at 0 If you are not using AJAX rotation then leave these values at 0 Ad Banner Manager 5 0 User Manual c No conflict checkbox only change this value if you are having compatibility issues with another module on your page 6 Set Advanced options a Display one banner per advertiser if this box is checked then this instance of the module will only display a single ad banner from a given Advertiser at a time For instance if you only have a single advertiserin your system then checking this box will restrict the module from displaying more than a single banner at once b Open links in new window check this box to allow image based banners to open in a new browser window when clicked c Disable JavaScript embedding by default JavaScript is used to embed Flash and Text
11. that is sent when an existing campaign is updated Refer to the embedded help text on the page to see the list of placeholders that can be included in the text Simply copy and paste the placeholder text and it will be replaced automatically when the email is sent Banner Rejected Email Subject This is the subject text of the automated email that is sent when a banner is rejected Banner Rejected Email Text This is the body text of the automated email that is sent when a banner is rejected Refer to the embedded help text on the page to see the list of placeholders that can be induded in the text Simply copy and paste the placeholder text and it will be replaced automatically when the email is sent If you modify the default text of this setting be sure not to delete the COMMENTS placeholder otherwise the reviewer s comments will not be included in the email Enable Custom Parameters Check the box to enable the Custom Parameters feature When enabled an extra field will appear in the form used to add new ad banners Enter the caption for this fieldin the box provided To learn more refer to the section on Custom Parameters earlier in this guide 20 Ad Banner Manager 5 0 User Manual Custom Parameter Values This setting only applies if Custom Parameters are enabled If you want Advertisers to type in the parameter value then you do not need to do anything here However if you want Advertisers to select the parameter value
12. the Install New Module hyperlink 6 Now repeat this process for the second module Ad Banner Manager 5 0 User Manual Now your modules are available to place on any page you want Generally you place an instance of the BannerAdvertisers on a single page and you place the BannerDisplay module in multiple places where you want banners to appear If you have multiple child portals it is possible to manage all your advertiser accounts on the main portal and allow the banners to be displayed on any or all child portals After you have installed your modules the first thing you will need to dois configure the BannerAdvertisers module Click the drop down menu for the module and click Edit This will bring you to the Edit page In order to prepare your module for use you must enter an email address under Contact Email Address this address will be the reply to address used by automated emails If you want to place instances of the BannerAdvertisers module on more than one portal in the same Host if you have configured child portals you can opt to check the Share Settings box This means that each module will use these same settings so that you don t have to reconfigure them for every place you have put the module This is especially useful if you want to modify the email text Note that if you are only using the BannerAdvertisers on a single portal then this checkbox has no real effect What is New Since 4 5 Version 5
13. 0 of the Ad Banner Manager offers a variety of enhancements over version 4 5 primarily aimed at expanding the options available for managing and targeting campaigns The following is a list of the major changes e Campaign Groups Targeted campaigns can now be assigned to one or more groups which are then assigned to BannerDisplay modules This reduces the overhead in maintaining targeted advertising by eliminating the need to edit multiple BannerDisplay modules when new campaigns are added e Advertiser Groups these similar to Campaign Groups but contain Advertisers Administrators can use this optionif they are using Generic campaigns Again this reduces the amount of overhead involved in managing banner display options e Text Based Banners banners containing any kind of text can now be added e AJAX Rotation the BannerDisplay module now contains options to automatically rotate banners using AJAX technology e Restrict Banners by User Role Enterprise Edition only Administrators can restrict the visibility of banners or campaigns to only logged in users with the specified security roles 5 Ad Banner Manager 5 0 User Manual e Custom Parameters the Custom Querystrings feature has been expanded and now offers the ability to target banners based on Session Cookie and Querystring values e Multiple Generic Campaigns the restriction on having only one active Generic campaign per advertiser has been lift
14. BannerDisplay modules a single time From then on it is just a matter of adding new campaigns to the appropriate group 4 Use Targeted Campaigns Directly The ultimate in flexibility is achieved by creating Targeted campaigns and then selecting those campaigns where desired in the various BannerDisplay modules Even if you use groups you may decide to use this approach in select cases For example if you wanted to offer a special banner placement of a specific banner in a specific place you can assign the Targeted Campaign to the module directly rather than having to create a Campaign Group for it Groups Groups provide a convenient method to target groups of either Advertisers or individual campaigns and can reduce the administrative overhead of adding additional Advertisers and campaigns One use of groups is to create zones in your site Forinstance some sites create zones based on page placement a PageTop zone and a PageBottom zone Another option is to divide the site based on high traffic pages or by topical area The key advantage of groups is that once you create your groups and assign them to your BannerDisplay modules you never have to visit your display modules again This is a big deal if you have 50 pages on your site each with multiple BannerDisplay module instances Once this initial configuration is done all that is left is to add each new Advertiser or campaign to the appropriate group s 8 Ad Banner Manager
15. account information To edit the information later locate the advertiser in the directory and click the Edit icon next to the company name Create a new campaign 1 Go to the Advertisers directory and locate the advertiser by using the alphabetical links or by clicking the Search link Ad Banner Manager 5 0 User Manual 2 Once the advertiser is found click the Company name link to go to the Advertiser Profile page This page is also the page that advertisers see when they login 3 Click the Add New Campaign link 4 Enteratitle and select one of the three available models a Fixed campaign will run from starting to ending date with no restriction on the number of clicks or impressions b Number of impressions campaign will run until the specified number of impressions has been reached or until the ending date has been reached whichever comes first If no date range is spedfied then the campaign will start immediately and run until the impressions count has been reached c Number of clicks campaign will run until the spedfied number of clicks has been reached or until the ending date has been reached whichever comes first If no date range is specified then the campaign will start immediately and run until the clicks count has been reached 5 Select a campaign type a Generic banner ads from these campaigns will be displayed on pages that have been specified to pull ads from the general pool Each
16. based banners on the page However you can disable it here by checking a box d Custom Parameter Name if your site contains querystring session or cookie values that you would like to use to filter banners then you can configure it here See the discussion on Custom Parameters elsewhere in this guide e SQL Deluxe index thisis similar to the Custom Parameter Name but spedfies the module to retrieve the parameter value from a SQL Deluxe report parameter SQL Deluxe is another module offered by Smoke Ranch Software that provides the capability of writing interactive reports f 3 party script this option is provided to allow banners to be displayed outside of your DNN portal or inside your DNN portal using the Text HTML module if you wish Simply cut and paste this text anywhere you want to display banners The banners will be displayed according to the settings you have configured for this module such as banner type number of banners etc 7 Click the Update link If you are expecting to see the banner and it does not show up please see the Troubleshooting section in this document Delete a banner and image 1 Go to the Advertiser Profile page and click on a campaign 2 Under the Add an existing banner section there is a dropdown list Note that only banners which are not part of the current campaign will show up in this list 16 Ad Banner Manager 5 0 User Manual 3 Select the banner from the list and
17. dule settings of course Tip If you want to temporarily disable a campaign you can do so by simply changing the Frequency to Never b Position This is the position within a given BannerDisplay module Banners are ordered from left to right top to bottom If all campaigns are set to the same position then banners are ordered randomly Note that there will never be gaps in the banner display 10 Click the Create link If the Approve this campaign box is checked the campaign will be immediately approved If the Send Email Notification box is checked then an email will be sent to the Marketing contact indicating the creation of the campaign Note that the campaign will not become active until itis approved 11 Typically the Approve this campaign box is left unchecked and then campaigns are approved by the advertiser but they can also be approved later by the administrator To approve the campaign click the name of the campaign in the list on the Advertiser Profile page and then click the appropriate link Add image based banners to a campaign Adding banners is typically done by the Advertiser However as an administrator you can also upload banners for any campaign by following the same steps 1 From the Advertiser Profile page click the name of the campaign from the list 2 If the campaign is not approved click the link to approve it 11 Ad Banner Manager 5 0 User Manual 3 Select an image type
18. ed e Full Localization Support all strings have been moved into resource files to support localization e Enhanced Editing existing campaigns and banners are now mostly editable e New Advertiser Notification emails are now optional e Auto approve administrators can now have all banners and campaigns automatically approved e The ability to choose which Portals a campaign is available to can be turned off e Majority of Advertiser contact fields are now optional Overview This section is designed to help you understand the available functionality of the Ad Banner Manager at a high level For step by step instructions refer to the various entries in the Common Tasks section Creating Advertisers and Campaigns General Approach The Ad Banner Manager allows administrators to create and manage campaigns and place banners while allowing Advertisers to upload their own banners and view their statistics A typical workflow looks like the following Create DotNetNuke user account to assodate with an Advertiser Using the Advertisers module create a new Advertiser account assodate with the DNN user account createdin Step 1 An automated email will be sent to the Create a DotNetNuke security role named Advertisers Ad Banner Manager 5 0 User Manual EE FE Advertiser logs into the site and approves the new campaign Administrator places instances of the BannerDisplay module on the pages where they would
19. est whether your Flash banner implements this variable correctly simply add a new banner using the Flash Banner Wizard and in the Preview step you should be able to click the banner and be redirected to the target URL Approve banners 1 Login as a user with Edit access to the BannerAdvertisers module 2 From the Directory page click the Review Banners link Note that if there are banners to be approved this link will be bold and will display the number of banners waiting for approval 3 The Review Banners page will display up to five banners at a time displayedin order of date created If there are more than five banners you must approve or reject currently displayed banners and additional unapproved banners will take their place on the page 4 Multiple banners can be approved at one by selecting the corresponding checkboxes and clicking the Approve Selected link at the bottom of the page Banners must be rejected one at atime however by clicking the Reject hyperlink next to the image 5 If you reject a banner you will be given an opportunity to enter comments which will then be emailed to the Marketing contact of the advertiser The banner is then immediately deleted from the system Place a banner on a portal page 1 Place the BannerDisplay module in the desired location on your portal 2 Click the Edit link on the module 3 Select banner size and layout properties 14 Ad Banner Manager 5 0
20. from a drop down list then enter the values for that list here For more information refer to the section on Custom Parameters earlierin this guide Additional Settings The Advertiser Settings page contains several additional settings represented by check boxes which can be enabled or disabled By toggling these settings you can control the following e Whether banners need to be approved e Whether individual banners can be restricted by user role Enterprise Edition e Whether campaigns can be targeted to specific portals e Whether Flash and Text banners can be included in all campaigns or are restricted to campaigns that do not rely on click through counts as their completion criteria e The default setting for sending email notifications for new or updated campaigns Refer to the embedded help text for more information on these settings Troubleshooting Why won t my banner show up There are several reasons why a banner may not be showing upin a banner module e The banner has not been approved e The banner Type size of the banner is not the same as the Type that was selectedin the banner module e The campaign uses a date range and the starting date has not been reached e The campaign has expired My Display module is set to show 2 or more banners but only 1 shows up Why Remember that one of the features of the module is that it is guaranteed not to show 2 banners from the same advertiser at the same time withi
21. like banners to appear Step 7 Administrator approves uploaded banners _ Of course itis also possible for administrators to manage and upload banners themselves without requiring explicit involvement of Advertisers For instance administrators can approve campaigns and upload banners for any advertiser and can also configure the module so that banners do not need to be approved Campaign Types When creating individual campaigns you can select one of two Campaign Types Generic or Targeted Generic Campaigns Banners placed in these campaigns are placed in the global pool of banners BannerDisplay modules that are configured to pull from Generic campaigns pull randomly from the pool of all Generic campaigns These campaigns also provide the banners displayed when using Advertiser Groups see discussion on Advertiser Groups for more details Targeted Campaigns Banners placed in a Targeted campaign will never be displayed unless a BannerDisplay module is specifically configured to pull from that specific campaign Targeted campaigns can also be assigned to Campaign Groups whichin turn can be selected in BannerDisplay module instances see discussion on Campaign Groups for more details Approaches to Displaying and Targeting Banners The Ad Banner Manager offers many ways to display and target banner ads The following approaches are presented in order of increasing flexibility and complexity Of course these approaches are
22. n a single display module So if your display 21 Ad Banner Manager 5 0 User Manual module is set to show X banners you must have at least X advertisers each with an active campaign My Banner Activity Report does not show the correct number of clicks Remember that if Flash or Text banners are created without specifying a target URL then the clicks for these banners will not be tracked The hyperlink for adding Flash and Text banners does not appear It is possible to disable the ability to add Flash and Text based banners to campaigns that are based on the number of clicks To always allow these banners check the box that says Allow Flash and Text banners in all campaigns on the Edit page Tech Support Smoke Ranch Software offers free email tech support for all modules If have a tech support issue please send email to support smokeranch com Alternatively if you purchased the module from Snowcovered you can open a Help Desk ticket Feedback Contact Us For feature requests custom development requests or general questions send email to info smokeranch com If you like our modules please consider giving them a positive review in the store where you purchased them Thanks 22
23. orts link 2 Choose parameters and view report 3 To email report enter email address in the textbox at the bottom and click the Email this Report button 17 Ad Banner Manager 5 0 User Manual Custom Parameters Target Banners by Matching Querystring Session or Cookie Values The Custom Parameters feature allows the Banner Display module to search for banners that match a parameter value supplied by the site This value could come from a querystring embedded in the URL a Session value or a Cookie When an Advertiser uploads a banner they can specify the value of the parameter to match on Tutorial Targeting Banner Ads by County Suppose you have a page on your site that places the name of a county in the URL For instance your URL might look something like this http www yoursite com somepage tabid 76 Default aspx county boise In this case you have a querystring with a name of county and a value of boise Using the Custom Parameters feature it is possible to allow Advertisers to specify a county name for each banner and then display only banners that match the current county 1 In the Advertisers module click the Edit menu item or hyperlink to open the Advertisers Settings page 2 Check the Enable Custom Parameters check box 3 In the Caption text box type County Name 4 Optional In the Custom Parameter Values setting enter a list of county names The names are entered one a
24. possible to create Flash based or Text based banners that do not record clicks For this reason you can optionally restrict the ability to add Flash based banners to campaigns that are based on click counts To do this visit the Edit page Step 1 12 Ad Banner Manager 5 0 User Manual On this page you can either upload a new swf file or select one that you have uploaded previously Step 2 In this step you must enter a title and specify the size of your banner The title will be used to identify your banner ad in the drop down list of existing banners which you will use if you want to add this banner to a new campaign in the future Due to the nature of Flash technology the module is unable to automatically detect the height and width of your ad The size of a standard banner ad is 468x60 If you do not know what the size of your banner is supposed to be you can inspect the HTML that accompanies your banner if you purchased the banner from a third party they should have provided this HTML along with the swf file Don t worry you will get an opportunity to preview the banner before adding it to your campaign If it does not look correct you can click the Back hyperlinks and come back to this step to modify the numbers Entering the URL If your Flash banner supports the industry standard clickTAG variable then enter the target URL in the box provided for instance if you want the banner to point to yoursite com then ente
25. r http www yoursite com This will allow click through counts to be recorded If your ad does not support the dickTAG variable then entering a URL will have no effect Step3 This step allows you to make any modifications to the HTML that you require For most banners you won t need to do anything here However if your banner ad requires the navigation URL the URL that the banner launches when clicked to be specified as an attribute in the HTML here is the place where you can addit If you entered the URL in the previous step because your ad banner supports the dickTAG variable then you do not need to make any modifications just click Next Preview Finish This step allows you to see what your banner will look like when displayed by the Banner Display module If you want to make a change click the Back hyperlink Otherwise clicking the Finish hyperlink will add this banner to the campaign 13 Ad Banner Manager 5 0 User Manual Support click through counts in Flash banners If you want to use Flash based ad banners and you want the module to track clicks on your banner then your banners must implement the clickTAG variable You can find more information here http www adobe com resources richmedia tracking designers guide When the BannerDisplay module renders the banner the target URL will be passed as the value of the clickTAG variable The Flash object should redirect the user to the URL that is passed To t
26. ss this module to create advertiser accounts and campaigns Advertisers use this module to manage their banners e BannerDisplay Module This module is used to display banners Portal administrators place this module wherever they would like one or more banners to be display ed The module is geared toward web site administrators who wish to centrally manage ad campaigns and banner placement but enable advertisers to upload and manage their own banner images Installation and configuration This version supports DNN 4 3 and greater including DNN 5x Itis not compatible with DNN 3x If you have version 4 0 of the banner modules for DNN 4x you can safely upgrade to this version by installing over the top don t uninstall first if you wish to keep your data intact If you received this module in a single zip file you must first extract the 2 zip files contained therein which contain the 2 modules The two modules are installed separately just like any other modules To install a module follow these steps note that these instructions reference DotNetNuke 4 8 4 depending on your version the details may differ slightly 1 Login as Host 2 Goto Host gt Module Definitions 3 Choose Install New Module from the drop down menu dick the down arrow in the upper left 4 Browse to the zip file containing the module forexample BannerAdvertisers_05 00 00_PA zip or BannerAdvertisers_05 00 00_Enterprise_PA zip 5 Click
27. t a time by typing a name into the text box and clicking the Add Value button This will allow Advertisers to select the county name from alist rather than typing the name into a text box If you would rather allow Advertisers to type in the county name then skip this step 5 Choose a campaign and create a new banner You will now see an extra field in the form with the caption County Name and either a text box or a drop down list Type or select boise Normally this step would be done by the Advertiser unless you are centrally managing all ads yourself Remember to approve the bannerif necessary 6 Go to the page where you want to display the banner ads and place a new BannerDisplay instance Configure the module as necessary so that your new banner will show up 7 Inthe BannerDisplay Edit page go to the Advanced Options section and type county without the quotes into the Custom Parameter name text box 18 Ad Banner Manager 5 0 User Manual 8 Check the box that says If the custom parameters is not present or is empty then DO NOT display any banners Now when you visit the page no banners should display unless the querystring county boise appears in the URL Targeting via Session or Cookie values If the value to matchis to be pulled from the session or from a cookie check the Session or Cookie radio button from the Advanced Options section in the Edit Banners page
28. t when a new Advertiser account is created Note that you can prevent the email from being sent if you uncheck the Send Email Notification checkbox when creating the Advertiser account New Account Email Text 19 Ad Banner Manager 5 0 User Manual This is the body text of the email that is sent when a new Advertiser account is created Refer to the embedded help text on the page to see the list of placeholders that can be induded in the text Simply copy and paste the placeholder text and it will be replaced automatically when the email is sent New Campaign Email Subject This is the subject text of the automated email that is sent when a new campaign is created Note that you can prevent the email from being sent if you uncheck the Send Email Notification checkbox when creating a new campaign New Campaign Email Text This is the body text of the email that is sent when a new campaign is created Refer to the embedded help text on the page to see the list of placeholders that can be induded in the text Simply copy and paste the placeholder text and it will be replaced automatically when the email is sent Updated Campaign Email Subject This is the subject text of the automated email that is sent when a campaign is updated Note that you can prevent the email from being sent if you uncheck the Send Email Notification checkbox when updating the campaign Updated Campaign Email Text This is the body text of the email
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