User Manual. - HiConversion
Contents
1. CX Optimization docx 2 Copyright 2015 HiConversion Inc All rights reserved Preface About this document This is the User Guide for the official all in one HiConversion Magento extension that enables the use of all web analytics testing targeting personalization and customer experience optimization capabilities of the HiConversion product suite This one time integration will save you from custom tagging and the other implementation pains associated with traditional web analytics testing and optimization solutions Extension Compatibility e Magento Connect Channel 2 0 e Community Edition 1 5 e Enterprise Edition 1 9 0 0 RC2 Updates Comments and Suggestions Please forward any comments suggestions or questions about the information contained in this document to support hiconversion com Review extension Do you find online reviews helpful We do and so do other Magento users Reviews help to build a trusted Magento community B CONVERSION All in one Neb Analytics Testing Targeting That s why we d love it if you would take a few moments to review e us your experience with HiConversion istomer Experience Optimizati H 1 P er _ v o a oP LEAVE A REVIEW UserManual Web Analytics CX Optimization docx Copyright 2015 HiConversion Inc All rights reserved Introduction About HiConversion HiConversion is a SaaS solution company that provides fully integrated web analytics and2. The test can be done in many different browsers The following is the example of a test done in the Google Chrome browser Google Chrome Description Use Google Chrome and its built in Inspect Element tool Follow the Step 1 Right click to open Inspect element and then select simple steps Network tab then enter Mhic gif into the form field below to find the HiConversion pixel image Q Elements Network Sources Timeline Profiles Resources Audits Console Gi Y Preserve log JDisable cache _hic gif a EXP XHR Script Style Images Media his A Timeline Path P _hic gif e Gcart 7B 2 21 962 2 3AX58B 7B 225ku 22 34 22096870502 Led h30 deploy hiconversion com origin Step 2 Visit a product detail page add product to the cart as you reach your checkout page be o image will appear in the list as shown below a 8 Elements Network Sources Timeline Profiles Resources Audits Console e 9 v amp Preserve log Disable cache hic gif XHR Script Style Images Media Fonts Name Path A Timeline hic gif e amp cart 96702 21062 243 ANS 0967052 25ku95622953A 22096870502 h30 deploy hicomversion com origin h30 deploy hiconversion com origin m load amp lh http 3A 2 FX2 Fwww fender com92Facoustics62FotherY Step 3 Click on the hic gif e load amp image to examine if the quantity and price information is correct Q femen NA Sources Timeline ofa Resources Asd Com
3. adaptive customer experience optimization capabilities We deliver unparalleled customer insights and the capacity to easily test target and personalize user experiences to produce revenue growth and customer knowledge Please visit our site to learn more about Why Adaptive CXO How It Works and What We Do HiConversion Offerings Our goal is to empower digital commerce professionals We do this with advanced technology that enables you to learn about customer preferences and grow your business through the ability to deliver optimized customer experiences Our product editions and pricing are designed to serve a wide spectrum of Magento users Free Solutions We do not play games When we say free that means you can use one of our free applications for no charge at any time And we do not require a credit card Additionally during your initial 30 days of service you will have free access to the full version of the HiConversion solution The list of free applications will continue to grow For the most current information about our product offerings please visit http www hiconversion com what we do software Premium Products For clients who require a little more we provide a range of premium product editions and pricing plans that fit the diverse needs of businesses of different sizes For more information about premium pricing plans please visit http www hiconversion com pricing What will the extension do for you Once
4. li sku 0968705024 nm Stratacoustic Plus cat fender products acoustic guitars and basses qt 1 pr 399 99 show the SKU name category quantity and the price of the product that was placed in the cart If you had more than one product in the cart then each will belong to a list with the details described above UserManual Web Analytics CX Optimization docx 16 Copyright 2015 HiConversion Inc All rights reserved Test 4 Transaction Object The purpose of this functional test is to ensure that a transaction object is captured through the HiConversion pixel call at the end of the checkout funnel The test can be done in many different browsers The following is an example of a test done in the Google Chrome browser Google Chrome Description Use Google Chrome and its built in Inspect Element tool Follow the Step 1 Right click to open Inspect element and then select simple steps Network tab then enter Mhic gif into the form field below to find the HiConversion pixel image Q Elements Network Sources Timeline Profiles Resources Audits Console DO Y Preserve log Disable cache _hic gif a EIA XHR Script Style Images Media oe A Timeline Path _hic giffe amp cart 7B 2 21 962 2963 A965 B967 B362 2 5ku962 2963A962 2096870502 h30 deploy hiconversion com origin Step 2 Visit a product detail page add the product to the cart and then procee
5. HT Caia Vokis ROK vm the taii Tet Pula att a Covecnors Cara Canecnon 24 3 fan COLLECTION Sata as EME toas are eTo Leary reen ciocturason cache EEN x Lux IZ Wes Barron Cortar We Bervors dro Save e sc o Ey CONPQ A was Web bevie Dirar Wei Bregen tetaki Gen aged ont Magereo Correct 4 wero NG EED Sea Cae Care Krah Ed Ge 8 t van Dy PLAT egen ape Heerei rg BAS pda caus e Marga ENANA meam Paga Care di paja carro ras Ma agenart me CIO Urea Pres horriiral Corto Manageeteent Droa uaes Cortar On the next screen you should click on the Disable button M a Magento Enterprise Seow Mecca Sema dall A Frey Mrs P Bit Log Ov Deess A A OU J Get rep Or ra page Commer Sea Coreano Sre Canas Y a Cast Dont see the Disable buton Run the compilation first Carpees Sosa Cosa et rr Lera qoi HIE iii i rer y d f i UserManual Web Analytics CX Optimization docx 5 Copyright 2015 HiConversion Inc All rights reserved Step 3 Magento Connect Installation Manager Go back to Systems tab select Magento Connect and then click on the Magento Connect Manager ff Magenter Enterprise ort we attr ces crm TEE Gel hep tr h peg Copy and paste the Extension Key into the Magento Connect Manager form field below and then click on the Install button Magento MANAGER Tata lona Se ege Dsum PR Arrest GE Once the installation file is uploaded it will be listed in
6. tool Follow the Step 1 In Safari open the Develop tab and choose Show Web Inspector simple steps Open Page Wit gt User Agent b Show Error Console VEC Show Page Source TRU Show Page Resources X 36A Note To see the Develop tab in your browser you must have Show Develop menu checked in the Safari s Preferences Advanced menu Y Show Develop menu in menu bar Step 2 Access the Console Tab in the Show Web Inspector x amp DI resources mens JH Geiger YE Console Console Step 3 Type in _hic data in the location below O Blocked a frame with origin https www youtube com from accessi protocol of http Protocols must match Inspectlet This user is not being recorded because of the screen ce O Blocked a frame with origin https www youtube com from accessi a protocol of http Protocols must match de Step 4 Verify that data object exists A hic data Object gt and then expand it to verify if expected data types exist UserManual Web Analytics CX Optimization docx 11 Copyright O 2015 HiConversion Inc All rights reserved Oblect v page Ub jei Der Array route staibg product view e p MERTE S wpe product ID a t Array 21 d 13087 gi tts incrediblyimportantstaret ront om s toaore meedia csats o product rst m tknhnd1 n i A rr ku tse url A i ru Y Am f urat ri f wins as nie gt Lg ser bje Buth fa Ji P h1 fa
7. M Magento an ebay inc company HiConversion Web Analytics CX Optimization User Guide CONVERSION 5901 Broken Sound Pkwy NW Suite 100 Boca Raton FL 33487 Tel 866 251 4335 www hiconversion com info hiconversion com UserManual Web Analytics CX Optimization docx 1 Copyright 2015 HiConversion Inc All rights reserved Table of Contents piisiz e ceucan i E E a E a E a 1 ABOUT ia ee oU ad E EE 1 Extension CompatiDillly EE 1 Updates Comments and Suggestions ccoooccnncccccnccnnnconnnncnnnnnnnnncnnnnonnnnnnnnnnnnnnnnnnnonnnnrnnnnnnnnnrnnnnnnnnrnnnennnanennnoss 1 Review A Pr la EE 1 o a 2 PD OUG ICON VE SOM DEE 2 Wl elen BEE ue CN 2 What Will the xtension GO TOF e KEE 2 l t e Sie TE EE 3 EXPANSION arica da dias 3 EXTENSION INSTA EE 4 Step 1 Disable Cache Management 2 ccccccccsseeceesccueeeececcceeeecenccceseeececcceseeeesscceseeseescceseeeessccsseseessocess 4 Step 2 Disable Compilations da 5 Step 3 Magento Connect Installation Manager nnnm nnne nnne nnns 6 Step A OG OU dede o o 8 step 5 Enable Cache Management ccc eh ie eee E nO uus 8 Step o Conigu A A 8 Stadind GT el unten laa 9 OQA EE E T ES 9 Re lei SIO GUNN G otc M M 9 YANG 86 E 10 1 2 1s Data e e ferio aos 10 IE 2 Page Ob ect Matic P 13 Testo Add TOCAT TEE 15 WES WR ge Ee ten E er m 17 UserManual Web Analytics
8. d until you complete the checkout process Step 3 Click on the hic gif e amp transaction image to examine if the transaction details are correct Q flemen s Network Sources Timeline Profiles Resources Audits Console OQ G VY OPresenelog O Disable cache WC f ba t nace edia me e e he Name a X Stenckece mia Tessoree POR ONES hicgif e Ktransactione S7B 22942253 gt General _ z hicgif exicaG amp Inxhtto S 3ASESEOFincred Response Headers 10 gt Request Headers 8 Y Query String Parameters UserManual Web Analytics CX Optimization docx 17 Copyright 2015 HiConversion Inc All rights reserved
9. en E Salty im m ntn A a ear emes ety wen owt eas ro a CIA r COO en ounce ma nnan aae San ani a mapa emm tt be era abe o DEN UO di cn Err ow PROB avri ff acd Fro n fen Om Baton Pte egene a Ai x A ate dnd a lt Step 6 Configuration Go to System gt Configuration gt HiConversion gt Settings to configure your HiConversion Extension settings Configuration Enable Extension Yes Li BTORE VIEW site ID STORE VIEW Enable CX Optimization Yes e STORE VIEW UserManual Web Analytics CX Optimization docx Copyright O 2015 HiConversion Inc All rights reserved CO Enable Extension v1 0 0 This option controls whether the extension is active or not By default this option is set to Yes At any time you can turn off the extension by selecting No from the dropdown menu and clicking on the Save Setting Site ID v1 0 0 The Site ID uniquely connects your Magento store with HiConversion s system If you followed the steps from this User Guide you would simply go to the first tab and Admin gt Site gt Configuration screen to copy and past the Site ID see Page 3 of this User Guide Enable CX Optimization v1 0 0 This option controls the ability to use Customer Experience CX Optimization features of the HiConversion s optimization suite By default this options is set to No Staging Environments You have the flexibility to install an extension on your staging environment first Just per
10. est Message Reeweer Crengs Mogerss s ce but p ooe numbers and cellouts bete ste bunch My Account You have 3 tri ot S aer 19 minor end 867 notice arredo messegels Co 12 nocte snot Occ of more of the indexes me not ep to date Produt Precs Check here ty go lo lies tonnen and ebben Notficabons Tois 4 Dashboard Web Secvices 4 Design Choote St re View All Store Views n 4 Marage Currency A Transaztonal Erais Lite Sue TTT Ose l Custos Vacabies 39 763 08 Permissions Seat Range 124 How Magento Connect ovr e a Sa Cache Management No Data Found 1 988 15 Index Management M 396 Stores Lasi 5 Orders Order Statuses Cus tenet nens Gand Total Configuration Coniguraic Then click Select All to select all cache types select Disable from the drop down box on the right and then click on Submit button as shown below Do Magento Enterprise Lagged ir m devcidgoiosmcom nom Fradey Member H 3014 ino OU f Cot reg los Pee bon Cathe Lege Ma gersent femme 4 Ge pi Zem r m d leet ve UL em m Late ma Deter e O Ortara A amas m and module A ong am O tere Varas heed malas lena D tuos Hi age Pay pacas ran Kos nmi ECI O Tuwane Yurazizor hea TRANSSCATM mam O Creson Des Coezo dra fen COLLECTION_DATA ZED O CAV ren wd atrio Iron ton teen cacte LAN UI Q ler rt pk beren Mr a fect sz NGA D H fat nem Con raten E r auae Bettas oan Luxi eg oven ADU p O cere Cache 1 atada To g Cath
11. fa oet Dy PAU ege Coin A AGA af LA CADA fade ar DAA A aap O Pags Cara Pa page cara me as Ainsi Cache Usregermet Aum hl eh aal et potat rpm Pam T Set d 721 Bea y onm rg ba i l i 1 t The screen will change the green indicators into red indicators on the right as shown below UserManual Web Analytics CX Optimization docx 4 Copyright 2015 HiConversion Inc All rights reserved Magento t E wae Map ay ke Are we pe ra ma lt Om ee ee eer C tow lu tee sp KE ere Wye tg m9 at EE hat o om o P e My o zer OOo men oe n pue mg EH e AMEN Data a e d a fret Bs ty o Ma reg qm mw See ay e rapu ge mene Mm m Leea H aa Sae e e bs eu r are er rem umo Cw A wg xs ew g IA ed c m ov rw ol ASA Hm wat re A zf qu bastai mbo M acm amm Step 2 Disable Compilations Go back to the Systems tab select Tools and then click on Compilation option t Magento Enterprise mma Bemgz Sege NL re a H Log Du Careers mg i ap Las Murs oe Pore menge CA een O Lei reg tr fm z n C S veta eel abi mue ng Cache Storage Manazenert Covent tageg an ed EL ot KI UL Lm As het yet Leet c 6 tome omens pego acon deren s d Ca a Tree Cam wen zen moco Croc d Amem med Tage lie Cor gunise Byvtemczonfia i DER ami ans mcam confgunicn et ed am urap emeng J cora QUE urna yd bering ramazon Ee LAYOUT cenas CAE run QD Bere HTIA r Page Greng
12. form the regression testing to ensure there is no adverse impact on your site s functioning You should follow the same installation steps and use the same Site ID and Extension Key for both staging and production environments QA Testing Testing of the HiConversion Magento extension is very simple Just use your browser s developer tools like Google Chrome s Inspect Element or Safari s Develop and follow the detailed step by step instructions provided in the Appendix of this guide The list in the Appendix includes the following test scenarios Test 1 Data object validation Test 2 Page object matching Test 3 Add to cart object Test 4 Transaction object Note all tests require the site under test to be correctly associated with your valid HiConversion Account Troubleshooting Our goal is to provide the best possible out of box experience So we provide you with as much technical support as you need to get your extension up and running without unnecessary complexity Should you have any problems or need any additional assistance please do not hesitate to contact us at support hiconversion com UserManual Web Analytics CX Optimization docx 9 Copyright 2015 HiConversion Inc All rights reserved Appendix Test 1 Data Object Validation The following Functional Test demonstrates the process of verifying that the HiConversion data object was correctly built The test can be done via many differen
13. iles Resources Aude Console Sa re x ma emm Siyi dau Media foanit Lpenk WelGocasti Iun aite Free Apop r n pe panain ARAT 2 L esp aeag ce at 141511777154 T4490 19 1415115879739 390 io ib 371IMS 34 ams LES 1 EN H 4 tee B 3D depim huzrvervm com angir BNE een Ta i f JJ 4 4 rrr JA 37e414298 5 ett trievid 43BE CI fa tr rr mch j vers ios 14520000227272 B4 M u t TET eet iu Doa j t Titill Gl 9372328 garGAl 2 1130001 77 1431121144 Mest hidep Referer tte wats Penge User Agent p 5 9 a test Intel Ma WK p eme 1 Query String Parameters If http tiblyisporta tstorefi If this was done on the home page and if the page object shown above contained the string cn home then you should conclude that the page object matching was correct UserManual Web Analytics CX Optimization docx 13 Copyright O 2015 HiConversion Inc All rights reserved Likewise in the case of the PDP you will expect to see the following page object page ch Product Show cn pdp Or in case of Cart Page you will expect to see page ch checkout_cart_index cn cart UserManual Web Analytics CX Optimization docx Copyright O 2015 HiConversion Inc All rights reserved 14 Test 3 Add To Cart Object The following Functional Test aims to demonstrate the ability of the HiConversion pixel linking to a shopping cart object with the relevant data gathered during a visitor s add to cart session
14. live the extension will provide accurate and comprehensive data capture as well as client side page modification capabilities needed for the running of live adaptive customer experience optimization campaigns Data Capture We productized our knowledge about the types of data collected by the most advanced web analytics solutions deployed on Magento stores We then created an extension that provides solid data collection right out of the box There is no need for any additional custom tagging of your site All other custom events and metric tracking is provisioned through our application interface Customer Experience Optimization The second role for the extension is to enable client side testing targeting personalization and customer experience optimization To minimize technical complexity and IT dependency we provide a visual designer tool that enables you to visually provision your optimization campaigns The visual designs are then translated into lines of code that are transparently executed by the visitor s browser during the web page rendering process UserManual Web Analytics CX Optimization docx 2 Copyright O 2015 HiConversion Inc All rights reserved HiConversion Site ID Please make sure that you have an active HiConversion account If you do not have a HiConversion account please go to the free application sign up page first https n30 hiconversion net login signup The account creation process is very simple and y
15. oe Do os e Preserve ing Disadie cache E UA Wrot Seve mages Media Tore ocumenm WenSockel Neate Preview despome Cookws Tm ases o wa pf co ied IA AI MAA Lier Agent es a 0 Mar irrtech trte ar D E 18 5 4 Aseo Lower 1409317 04 hiD deptoy Nesrownmien com inem Query String Parameters In the example above cart tt 399 99 qt 1 indicates the total value of the UserManual Web Analytics CX Optimization docx 15 Copyright 2015 HiConversion Inc All rights reserved cart to be 399 99 and total number of the products quantity to be 1 Step 4 Click on the hic gif e amp cart image to examine if the system correctly recorded the details of the products in the cart a a Heneri Netware Susie Tomeine Profiles Bergen Aug Conso 412 2 o O v 9 e Preserve log Daahie cache d vz HOW Wwe rainen Media Ports Mummers Wehhocketas Oihe rede Cara URI Header Prewew Rtsponie Cooces T J Wern Ut wIvIEWELES Dn ep tr UTtES RIA Is re DAL vta b f a eR FARIS bai gifTw cacti https RAR TT 51 i PETOT eg 147147 P 2947 14 36 14234 14410008 hubeee tut he 35 7000771 pr 6GA1 2 151096 1 1 ss LI bu Ku gi Ar Ate 2902 7 Dt Ide oy Referer http v fence CT d t Ih hroment cm org User Agent os 4 aristis intel Ma x 184 Mop LAI 06 CINTY i st E O 42 9 2211 8 Lata 137 A Y Query Saring Parameters In the example above the parameters in the cart object cart
16. ou do not need to provide a credit card If you already have a HiConversion account please go to the Admin Configuration section to access the Site ID number and ready the extension configuration step below Buy Lifetime GENERAL INFORMATION TAG INFORMATION Extension Key Open a new browser tab to access HiConversion s extension in the Magento Connect store at http www magentocommerce com magento connect hiconversion web analytics customer experience optimization html M Magento CUXTOMEER DOSE NCT UTi M dech A MEN AS ES MiCorvernon Web Analytics 4D web analytx Customer Experience Optimizatio Ww w ini Frugi ty ett Zm Y E3 E Kar Za FREE You must be logged into Magento Connect before you can access the extension key Copy the Extension Key for future use in the Extension Installation section below Keep the tab open so you can come back and easily copy again if you need the key one more time UserManual Web Analytics CX Optimization docx Copyright O 2015 HiConversion Inc All rights reserved Extension Installation Open a new browser tab and go to the Magento Admin Panel Step 1 Disable Cache Management Go to Systems tab and select the Cache Management option as shown below Global Reseed Search Logged ln ss gen Vrednesdsy Apal 22 2095 Log Ov Magento Admin Panel Dashboard Saka Catalog Customers Promens Nowsi ner CM3 Reports f b Got nap tor fis pape db Lat
17. se true id 16555887 t h 30MM 7 55 hd in Ld Vera Lor M D Ihiect UserManual Web Analytics CX Optimization docx Copyright 2015 HiConversion Inc All rights reserved Test 2 Page Object Matching The following Functional Test demonstrates the process needed to verify that the HiConversion page object matching is working correctly To accomplish that goal examine if the page object in the HiConversion pixel corresponds to the page in the funnel being visited The test can be done in many different browsers The following is an example of a test completed in the Google Chrome browser Google Chrome Description Use Google Chrome and its built in Inspect Element tool Follow the Step 1 Access the Network Tab in the Inspect Element tool simple steps a Elements Network Sources Timeline Profiles Resources Audits Console Q Y Preserve log O Disable cache Step 2 Type in heart to find the HiConversion pixel image Q Elements Network Sources Timeline Profiles Resources Audits Console DO Y Preserve log Disable cache _hic gif i gt XHR Script Style Images Media aoe A Timeline Path a _hic giffe amp cart 7B 2 21 962 2 3AX58 7B 225ku 22 34 22096870502 h30 deploy hiconversion com origin Step 3 Click on the _ hic gif on the left then open the Headers tab and examine the Query Strings Parameters at the bottom A U Zem ememr Sources melina Prof
18. t browsers The test instructions and examples below are provided for Google Chrome and Apple Safari browsers Google Chrome Description Use Google Chrome and its built in Inspect Element tool Follow the Step 1 Right click in the Chrome s browser and select the Inspect Element simple steps Back Reload Save As Print Translate to English View Page Source View Page Info Inspect Element Step 2 Access the Console Tab in the Inspect Tool Q Elements Network Sources Timeline Profiles Resources Audits Console Y lt topframe gt w Preserve log Step 3 Type in _hic data in the location below Q El Elements Network Sources Timeline Profiles Resources Audits HComsole O Y lt top frame gt X Preserve log hipre plugan atun UFF Por ISET ID CET tenteraretronrt t T i y tend hece Aa y un ades red O GE RIIBLZZAnCTESIDAVAIBDOFLE eee Sle SEV ah Ss eh alls TL Bet ERIS SENSES Oe FES OF FP NK eem visporteantitorefr t La tore kin frontend base n t jngges redia Step 4 Verify that data object exists and then expand it to verify if expected data types exist UserManual Web Analytics CX Optimization docx 10 Copyright O 2015 HiConversion Inc All rights reserved i9 nate 4 recdibiy aperitast torel ran OA 6tO O Sed As Cota loq protuct DITIPAABAL 1 og wes S 7 b io aaE at 196 Apple Safari Description Use Apple Safari s built in Show Web Inspector
19. the table below Click on the Proceed button UserManual Web Analytics CX Optimization docx 6 Copyright O 2015 HiConversion Inc All rights reserved Magento MANAGER lt Ause D 4 B 4 Charewi Package Name Version Mites b y MI ke PR t Deet rm Aas Die ujsnad D ige ne Manage Existing Extension Cherch fer Upgrades H J 1 This completes the extension installation process Click on Refresh button at the bottom of the page UserManual Web Analytics CX Optimization docx Copyright 2015 HiConversion Inc All rights reserved Step 4 Log Out Log In Return to the admin panel log out and then log back in Note Please make sure you log out of the admin panel and not just the Magento Connect section if you don t log out and log back in you will get a 404 error when you try to perform the configuration step below Log in tc Admin Panel mmm ap ar M TT EEN Mi ES Step 5 Enable Cache Management We now need to undo what we have done in Step 1 Go to Systems tab select Cache Management and then on the next screen click on Select All chose Enable in the drop down box and then click on the Submit button to enable all cache options Casse Meo ga ga O a taas beienee E o pm 1 te mg 1 wn A es zg A pn rm se em zem L i rm mg 6 c tgal Ao Come a am ID ie eg AUD Ue nn e MI hora HA pl Zem ten dt gw Gg wre T we ne A ee GG ON be a
Download Pdf Manuals
Related Search