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Setting the Context for Understanding.
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1. enhanced opportunities for technology transfer and development Here Recognizing does not modify anything in the sentence and therefore dangles Although the author has created a grammatical error the effort to build a proper context for understanding is praiseworthy Because this sentence is long the proper way to covey its message is to break the sentence into two clauses a dependent and a relative The program recognizes the increasing global nature of manufacturing technology innovations in the industrial sector by creating new international partnerships which provide the program with enhanced opportunities for technology transfer and development Left Branching Series Deciding where to place items in a series within a sentence can be a hair pulling exercise especially if the items are numerous more than three items long phrases and clauses or unwieldy items with internal punctuation Consider the page 11 following example of a how context qualifier a left branching series that dams the sentence For example via our exclusive 800 number network publications videos customer services and Centers Offices technical support can be obtained Here the series constipates the sentence and retards meaning The confusing syntax also distorts the reader s comprehension of each word s function in the sentence Where does the subject start and the object s of the preposition via end The reader may
2. instead of With we set the proper context for understanding CONCLUSION Technical writers should not consider themselves rule bound but peer enabled Try the rules the gimmicks the tricks the suggestions that make your writing work for the reader Abandon the ones that sound official but make sense only on an abstract theoretical plane of thought Be skeptical about conventions and rules Is a passive contruction really so offensive to the reader And what about those copulative verbs No one not even Richard Lanham has convinced me yet that using forms of the verb to be works much the same as using a sleeping potion Nothing is absolute Sound technical writing is not an accumulation of precise technical decisions it s much more messy than that Nor is it an accumulation of creative impulses A writer friend of mine once claimed that sound technical writing is nothing more than a generous amount of common sense applied to the uncommon But such a definition oversimplifies our complex craft Although I am unable to offer a profile of the consumate technical writer I do know that the best writers have an uncommon sense that allows them to wear the skins of their audiences and anticipate reactions To write page 13 more the way readers actually read and write less the way we want readers to read we must construct for them proper contexts for understanding page 14
3. misread network publications videos customer services and Centers Offices as the subject Here placing the qualifier in front of the main clause certainly does more harm than good The remedy Use the right branching series For example technical support can be obtained via our exclusive 800 number network publications videos customer services and Centers Offices Imprecise Connectives Every connective has precise meanings Some connectives are synonymous and can be used interchangeably most are not The writer must choose a connective that accurately indicates the relationship between parts of a sentence For a reason I do not understand writers shun the word because even when the word precisely fits the context Words such as with as and since often take its place Consider the following example of an imprecisely used connective page 12 With increasing emphasis on the environment and efficiency major projects include textile food processing pulp and paper water treatment textile ultrasonic dyeing and mechanical pulping research Kudos to the writer of this sentence for trying to set a context and using the right branching series Yet it is clear that the writer did not commit her or himself to precision What is the relationship between the increasing emphasis on the environment and efficiency and the rest of the sentence Logical cause and effect If we begin the sentence with Because of
4. preceding or succeeding sentence My argument for leaving the sentence as it is The reader s acting before reading the second qualifier is benign The conditional introductory clause sets the proper context it gives the reader her or his options Pressing Enter before the dialogue box appears yields the same results Options A Derelict Context Think back to the Press Enter to exit example and consider how it invites misreading Many of the most egregious examples of technical writing come from instruction manuals and on line instructions Too often the writer of instructions denies the reader her or his options Look at this example of instructions for an electronic organizer The delete prompt appears Press Y To keep the schedule press N page 9 This is a flagrant example of writer oriented syntax The writer is eager to demonstrate how to delete a file but again the reader wants options especially during a procedure as potentially irreversible as deleting records Further the command most likely to result in irreversible operator error Press Y should succeed all other commands press N Now let s revise this mess The delete prompt appears To keep the schedule press N To delete the schedule press Y The writer of instructions must also decide whether the qualifier is essential or non essential Let s look at an example from cooking instructions for a microwave dinner Loosen f
5. Setting the Context for Understanding July 30 1993 Bradford R Connatser 1926 Jackson Road Knoxville TN 37921 615 584 5154 INTRODUCTION Once Upon a Phrase Once upon a time is probably the most successful rhetorical phrase ever articulated Those four little words speak volumes They introduce the genre set the mood establish setting they set the context for understanding the succeeding prose Once upon a time means I m about to tell you about something magical that happened in a far away time and place prepare to be enchanted What a shame the genre of technical writing has no cache of ready phrases for setting contexts Perhaps because we technical writers must erect fences around our creative impulses expository writing is often counterintuitive frustrating Whereas creative writing such as the fairy tale captures the spontaneity and unpredictability of human existence expository writing tames experience reorganizes it makes it consistent and logical Surprising the reader is out bowing to expectations is in What effective technical writing does have in common with the fairy tale genre is an apparent simplicity However as any technical writer knows making things simple can be very difficult Experience is so fluid so complex It s often wonderful how one inconceivable moment eddies into another Yet it s often frustrating to channel those eddies of complexity into a logical stream a sequence of
6. avely do not demonstrate rhetorical confidence but rhetorical hubris While reading a complicated text we have all from time to time found ourselves lost within a sentence in the dark blundering into unidentifiable structures groping for meaning If the text is published we feel frustrated inadequate alienated not in awe of the writer who has merely succeeded in confounding us If we come across such a text while wearing our editor s cap we grow angry at the author of self indulgent prose it means more work for us Take this example from Diff rance an essay by the philosopher Jacques Derrida The essay begins I will speak therefore of a letter The inauguration of his essay is brave the continuation of a brilliant dialogue in Derrida s mind to which we are not privy Therefore indicates the conclusion of some thought but we have just begun to read Perhaps more than anything this is an example of private discourse The reader merely overhears The reader is an eavesdropper an outsider We must have the rhetorical confidence to give the audience confidence to make the audience feel comfortable with the text Such rhetorical confidence comes from fully understanding the subject purpose and audience If the reader feels confident while reading your prose if she or he does not have to reach for meaning then you have consummated the first goal of technical writing to establish an authentic relationship wi
7. ding the logical relationship between action and result is certainly important but more important to the reader are her or his options Now consider that Press Enter to exit is designed for someone who does not know that pressing the Enter key closes the software application Press Enter is a command to exit is a trailing qualifier A reader eager to follow directions may press Enter even if she or he does not want to exit In such a case the reader is deprived of the proper context for understanding the options Writer Oriented Syntax Reader Oriented Syntax Effect Option How to Select Option press Enter to exit press Enter page 2 The reader values options which are commonly indicated by infinitive phrases such as to exit The writer remembering the obligation to discover the needs of the intended audience should have valued the context of options above all To exit press Enter To exit or not to exit That s the context THE EMPATHIC WRITER A Metaphoric Audience As a student writer at Temple University I had the pleasure of reading an excerpt from The Day Language Came into My Life by Helen Keller At that time I was teaching technical writing to undergraduate students Because I was struggling with a way to teach reluctant students to resist self indulgent prose and consider the audience I was struck by a particular sentence from that excerpt On that afternoon
8. e high priority issues when sensitive electronic equipment is purchased by the end user Direct When sensitive electronic equipment is purchased by the end user performance reliability and cost are high priority issues e Interpolated The qualifier is placed somewhere in the middle of the sentence between the poles An interpolated qualifier may seem sophisticated but is usually a barrier to meaning against which the reader blunders Also interpolated qualifiers often awkwardly separate the subject from the verb Interpolated The Team Leader with assistance from the Lab Supervisor and the Lead Engineer identifies any collaborators required for the project page 8 Direct With assistance from the Lab Supervisor and the Lead Engineer the Team Leader identifies any collaborators required for the project The Essential Qualifier Type 2 Sometimes we have to indulge in syntactic gymnastics to develop complex relationships within a sentence For instance when we bond two or more conditional elements within a sentence both elements placed at the beginning of the sentence may be awkward even though they both qualify as essential If you want to automatically hyphenate your text press the Enter key when the dialogue box appears Here it would be awkward to place both qualifiers at the beginning of the sentence and wrong to place them at the end We could split the sentence in two or shuffle parts of it into the
9. e that or whereas If we say that while means during the time that then the qualifier is conditional essential and should go at the beginning of the sentence If we say that while means whereas then the qualifier supplements the meaning of the main clause it is non essential Remembering the rule for punctuating non essential elements then we should add a comma after load The comma breaks the misleading appearance of contextual dependence between the two clauses However only the writer knows what while means in this context he or she did not come to the reader who must reach for meaning page 7 The Essential Qualifier Type 1 This type of context qualifier should be placed at the beginning of the sentence to orient the reader However one may encounter it in one of three positions within a sentence e Direct The qualifier is placed at the beginning of the sentence where it belongs As of November 28 1988 this warning was not required to be in advertisements e Suspended The qualifier is placed at the end of the sentence In creative writing qualifiers can be delayed for effect In expository writing especially technical writing language should be invisible That is the words should not bring attention to themselves meaning should be evident setting the proper context should not be sacrificed in favor of creative psychological effects Suspended Performance reliability and cost ar
10. erefore non essential in its sentence However it is extremely important to the larger context one that encompasses the sentence As a matter of fact because the sentence refers to an illustration one may consider the qualifier more important than the clause it qualifies which repeats the information in the illustration Such an analysis page 6 may justify placing the qualifier at the beginning of the sentence but again the qualifier does not shift the context and therefore does not have to go at the beginning Now let s tweak the example Suppose we change because to when Now the context is no longer absolute but conditional The current waveform is smoother than the voltage waveform only when something else is true The context for understanding the independent clause now depends upon the context qualifier By changing because to when we have created a sentence with an essential context qualifier which should go at the beginning of the sentence Otherwise the reader would have to re evaluate the main clause and adjust its meaning to fit the new context Sometimes determining whether the qualifier is essential or non essential can be difficult Consider this example The ac source line normally feeds the load while the inverter delivers power to the battery If you are the writer of this sentence you know what you mean For the reader however the sentence may seem ambiguous Here while can mean either during the tim
11. finitives The list of connectives can be further divided into psychological registers e Temporal when at during after as e Spatial where in about up e Sequential in what order next finally therefore e Logical why because if lest page 5 e Modal how by through according to You can add or subtract from this list The point is connectives orient the readers by answering their potential questions and they allow writers to qualify contexts The Essence of the Context Qualifier There are basically three types of context qualifiers e the non essential qualifier which can be placed anywhere in the sentence without shifting the context e the essential qualifier type 1 which belongs at the beginning of the sentence e the essential qualifier type 2 which defies re arrangement because of a syntactic limitation The Non Essential Qualifier When a qualifier adds meaning to the context but does not shift it the qualifier can be placed anywhere in the sentence Most of the qualifiers in this category are logical or modal they tell us why or how Consider this example The current waveform is smoother than the voltage waveform because the internal impedance contains inductive elements Here the because clause qualifies the independent clause which in this context is an absolute statement Acting as an adverb the qualifier tells us why it does not shift the context and is th
12. ilm from chicken portion only to vent Let s forget that the articles are missing so that the sentence reads like Tarzan said it Let s also forget that the modifier only is misplaced Instead let s focus on the qualifier to vent To vent or not to vent is that the context If so then to vent certainly belongs at the beginning of the sentence to create a context of options for the reader In this example however to vent is a polite gesture to inform the curious who ask Why do I have to loosen the film There s no option here and therefore the qualifier can be placed at the end without shifting the context Right Instinct Wrong Approach Often the writer s instinct is correct Set the proper context for understanding Yet even when the instinct is right the effort to set a context can lead to grammatical errors and page 10 clumsy construction Dangling participial phrases left branching series and imprecise connectives sometimes do more harm than good Dangling Participial Phrases Setting the context with an introductory participial phrase especially one with a present participle takes a thorough knowledge of the rules of syntax Consider the following example the author of which had the right instinct but the wrong approach Recognizing the increasing global nature of manufacturing technology innovations in the industrial sector new international partnerships provide the program with
13. moments spliced together with artificial connectives We technical writers have set a tall order for ourselves to take associative experience and turn it into the sequential coherent and sometimes rigid narrative the audience expects One primary obligation of the technical writer then is to determine with precision the knowledge base and needs of the intended audience Questions about the audience are the tuning forks of our profession Reader Oriented Syntax Basically writer oriented syntax ranks the elements of composition by their value to the writer reader oriented syntax ranks the elements by their value to the reader Because we technical writers must satisfy the needs of the audience we should use reader oriented syntax Consider this commonplace example of writer oriented syntax Press Enter to exit The prose has two basic elements an action and a result of that action or cause and effect The proper arrangement of these elements is too often an omitted criterion for successful communication The writer values the logical cause and effect context of this example because the logical relationship between action and result typifies the way software works Mistakenly assuming that the reader values the logical cause and effect context above all or worse not considering the needs of the audience at all the writer crafts the prose in a logical order However what does the reader really value most in this example Understan
14. of that eventful day Keller wrote about her anticipating the arrival of Anne Sullivan I stood on the porch dumb expectant The sentence was revelatory to me the most apt metaphor for technical writing imaginable Helen Keller stood there on her porch without a context for understanding without a ready language waiting for someone to reveal extra experience She is the archetypal audience I thought Although the metaphor wafted over my students like a somnolent breeze I still cling to its accuracy To me it is substantial Like Anne Sullivan we technical writers must come to our audience We must build a context for understanding We must adjust language to fit the needs of the audience as Miss Sullivan did when she tactually gestured into the expectant palm of Helen Keller We must take the reader by the hand and lead the reader to understanding that is the ethos of our profession page 3 Rhetorical Confidence Coming to the audience adjusting language to fit the needs of the audience should not be considered a mere act of submission Rather it is an act of rhetorical confidence When writers know their subjects and sincerely commit to clear communication they need not play the game of creative integrity which simply means that the writer refuses to change inspired language because she or he lacks the confidence that comes from knowledge and commitment Writers who do not consider the audience but write br
15. th the reader page 4 SETTING THE CONTEXT The Ballad of the Context Qualifier All writing is about human psychology A carefully crafted report of test results is just as human as a narrative about young love They both satisfy human curiosity and desire for experience for knowledge The medium of the technical writer resists transformation no less than the medium of the creative writer Technical writers must struggle against words to create experience for the reader The idea is not romantic the struggle is not celebrated minstrels do not compose ballads of the technical writer suffering over an incomplete user manual We have only the efficacy of our work as reward When a writer commits her or himself to precision all the little diligently orchestrated details contribute to readability The cumulative effect can be very rewarding For crafting and editing the sentence we all have our little inculcated checklist clarity concision economy consistency and so forth However from reading and studying what I would call bad examples of expository writing I have discovered one criterion for success routinely omitted from the checklist of their authors a reader oriented trajectory of meaning better known as context Within a sentence contexts hinge on connectives sometimes called ligatures conjunctions prepositions conjunctive adverbs relative pronouns correlatives transitional expressions adjectival phrases the to in in
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