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1. cccccesccssecsseessecsseeseeeseeeeeesecsseenseceseeeaeceaecaeceeeaeeeneeses 84 Multi Media Results Combined by Coverage 0 ccscccssesssesseeeseeeeceeceeceseeeenseeeaeesaeeaeeaeeenes 86 Multi Media Maps Tab cccccccecsssscsescesecesecesecsecseecaeeeseeseeeeessceseeneecaaeceaeceaecaeecaeeeaeeeaeeneeeass 87 7 New Search 89 Quick Step by Step Instructions ccccesccesecsseesseeseeeseeseeeeceseeeeeeeeeeeeeseceseesaeeeaeeneecneeeeeeneesss 89 Selection Criteria isinin an E a E E seth teen aden estimate E een a 90 Fisld Eist Folders ieee wetted nioa ai iee ae aie a E 90 Content Sian a re a R a cvs E O A E A teats tastes 90 MINOX A A AE A A EE EAE 92 Eavorite Sin aena eae on a a a e e RE ual Tne 94 Conditions Filter Conditions cccceccecscessceesceseceeeceseeesceseeesecesecaeceaecaeceeeeeeneeses 95 SearchsO I AAEE A A EE A E E EEEE A 98 DVETE E EE E E E E A E E E EE cts Gand tia 99 Display Picks Last E EE E E AE 100 TEN BOX E A A E EE AT 100 Output hT S REE EE A E tee E PE oo tdt a2 104 Output Fields Quick and Easy Instructions cccesceesceeseceseeeeeeeeeeeeeeeeeneeeeeeerens 104 Output Fields Selection e a a E E R 105 Sort Order and Unique Field Selection ccceccceccessessseesceseceeeceeeceecesecesecaecaecaeeeseeneeeeeenes 107 8 Saved Searches 109 Overview Labia E leat lie el ONS E Sasa E E te aah le le oh ee 109 SYSLEM SCALCHES hice Sots Meshes SNe Mee wie a th See NS dia aE Ne hel isle Joes
2. The Station and Newspaper Tabs are found only with the Analyzer databases of MEDIA Access Pro This tab highlights performance financial technical and market information applicable to the station or newspaper Radio Station Tab Analyzer Only anion station Onan Kansas Cty MOKS 20037 07702 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 56 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual 10 11 12 13 14 MEDIA Access Pro Version 4 0 User Manual Station Identifiers This area provides identifying information for the station selected including present and most previous Call Letters and the specific format Arbitron 12 Shares For the last 16 ratings periods 12 share by period and the format aired by that station Estimated Station Advertising Revenues Presented in thousands of dollars 7 400 7 400 000 BIAfn s proprietary estimate of advertising revenues earned by an Arbitron rated station for the past eight years Technical Information Important technical facilities information on this station such as frequency FCC Class Power and antenna height HAAT Market Identifiers Fields such as Home Market and Market Designation Date as designated by Arbitron Inc official FCC county and city of license and the Nielsen DMA market name and rank Density Code Indicates population density of the county
3. BIAMapX Coverage Maps About 12 Build Map Button 80 88 Build Pick List Hint 100 Built in Searches 111 Distance Sample Search 111 Highest Billing Stations 111 Owners Ranked by Stations 111 Parents Ranked by Stations 112 Top 50 Owners by Revenue 112 Top 50 Parent Owners by Revenue 112 MEDIA Access Pro Version 4 0 User Manual C Cable VCR 65 Cable and VCR 65 Calendar Diary 145 Call Back 144 Call Back Field 146 Cancel Button 118 Categories of Fields 37 Change Button 102 Change Settings 173 Custom Version 174 Data Path 174 Finished Button 174 Map Data 174 Map Program 174 Reports Path 174 User Path 173 Change Version 175 Character Field 95 Character Fields 35 Clear Highlighting 92 Close Preview 116 118 Closing the Screen 48 Commands 36 Comments Memo Fields 47 Comparable Sales 123 Conditions 95 Confidence Rating 64 67 Contact Name 118 Contact Print Screen 123 126 127 130 131 132 Contacts Reports 124 125 130 132 Contacts Tab 49 Customizable Fields 50 52 53 Newspaper 52 Radio 49 Station Contact Information 49 51 53 Station Personnel 50 51 53 Station Slogan 50 52 Technical Data 49 51 57 Television 51 Contacts Version About 10 Contains the Text 95 Contents Field List 90 Category Selection 90 Clear Highlighting 92 Field Collapser 92 Field Expander 92 Field Search 91 Hints for Using 92 Step by Step Guide 90 Correcting Data 50 52 53 56 58 59 61 62 64 67 69 70 72 74 75
4. Print Button Click on this button when you are ready to send your document to the printer Remember to place correct paper or label stock in your printer Modify Button With this button you can create your own customized label formats by modifying an existing label and saving it with a new name label dimensions and column count Requires some knowledge of FoxPro Report Designer Delete Button Clicking this button allows you to delete a label format from the selection list Click on the label format and click on Delete Cancel Button Clicking on the Cancel Button will cancel any selections and close the screen Step by step Instructions for Customizing Labels 1 From the Label Options Screen select the built in Avery label format that most closely duplicates your new format requirements In the Label Selection Name space type in a new label name the label dimensions and number of columns on your label page Click on the Modify button Answer Yes to the create new label question This will open up the FoxPro Report Designer and the existing label format Make any modifications necessary to the label including inserting an identifying code by using the FoxPro Report Designer tools NOTE Consult the FoxPro User Manual for any further help in modifying and creating reports Deleting Mailing Label Formats The following provides instructions for deleting unwanted label formats either built in or customized fr
5. Version 4 0 User Manual 1 About BIAfn s MEDIA Access Pro e 9 and other critical information Annually we survey the industries by e mail US mail fax and phone to derive BIA n s proprietary estimated revenues This information is provided in various single media or multi media databases to our clients through MEDIA Access Pro The contents of this User Manual covers all the features available for MEDIA Access Pro therefore you may find that it covers more than that for which you are licensed The following is a short description of the various packaging and features covered in this manual and available at this time through BIA Financial Network Inc Contacts Overview With approximately 400 fields of information for every station or newspaper the Contacts feature of MEDIA Access Pro supplies you with the information you need to reach the decision makers at stations and newspapers in the U S and some areas of Canada and Mexico What You Get e Mailing and physical address phone fax e mail Web site e Key personnel e Technical facility data e Format Radio affiliation TV or frequency Newspaper e Market and geographic location e Owner mailing and physical address phone fax e mail Web site e Owner key personnel and individual mailing address etc e Parent company mailing and physical address phone fax e mail Web site e Parent company key personnel and individual mailing address etc e 10 built in
6. icon to open the program BIAMapx 14 Click on File gt Properties Under Paths 15 MA Map Data this should be pointing to the directory where the BIA DAT file is located If you accepted the defaults it should be C BIADATA 16 CONTOURS from the default drive of C to point to the shared network drive e g D BIAData where the Contour dat and Contour ndx files are located on the network and click on OK 17 MapX Data Change the drive letter from the default drive of C to point to the shared network drive e g F BIAData BIAMaps where the BIAMaps subdirectory files are located on the network Cities States etc and click on OK 18 In the Properties window click on OK 19 Close the BIAMapX viewer to set the new properties BlIAMapX Viewer z alale Pele saele EB Map Name 4 ambrdoe Pn CSP IEMSU 4 dBu Gordonsville Below is an overview of the areas on the BIAMapX Coverage Map screen Detailed information follows in subsequent sections 152 e 13 Coverage Maps MEDIA Access Pro Version 4 0 User Manual 1 Menu Items Click on these menu items to perform file functions access tools and consult online help NOTE Most items available through the menu items also have an icon available on the toolbar See 2 Toolbar below e File Menu o Print Opens the Print window o Print Preview Allows you to preview the printed output o Export Provides a way to save map a
7. Omen sanoneen wee oy Oye NEW YORK County State New York Post New York NY New York Times The New York NY_ New York Times Company ETE Staten Island Advance Staten Island INY_ Advance Publications Inc EE Wall Street Journal The New York NY _ Dow Jones amp Co Inc a Lancaster New Era Steinman Enterprises ae es ee Ss Se ee ese 11 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 12 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 13 Correction Link Click on this link to activate an e mail to BIA n to report corrections MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 69 Market 2 Tab Analyzer Only Radio Market 2 Tab Analyzer Only Baio statu Onnan 237 AA 239 251 158 237 195 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Market Counties A list of the counties comprising the Radio Metro with population listed in thousands 000s 2 Station and Market Identifiers This area provides identifying information for the station and market selected If the market information is blank the station is not located in a rated market 3 Available Allocations Lists any new station allocations for the market available thr
8. These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Correction Link Click on this link to activate an e mail to BIA n to report corrections MEDIA Access Pro Version 4 0 User Manual Television Market 1 Tab Analyzer Only Sy feleyisiuy G Oa NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 MEDIA Access Pro Version 4 0 User Manual Station and Market Identifiers This area provides identifying information for the station and market selected Households Using Television HUT Provided for the last eight 8 Nielsen ratings period and broken down by critical dayparts HUT is a unit of measurement of viewing audience defined as the percentage of the total number of sets turned on during an average quarter hour AQH Market Revenue Breakdown Provides an estimated percentage breakdown of the source of advertising revenue for the stations in the market Market Revenue Growth Rates Estimated compound annual growth rate for market revenues for the historic and projected periods indicated See Copyrights Market Revenues BIA n s proprietary historic and projected estimated revenues for the market See Copyrights Allocation Notes If any this area notes the available channels not presently on the air which are allocated to the market Cable ADS VCR and TV HH This
9. affiliation TV or frequency Newspaper It is on this screen that you have customizable fields that give you the ability to type in your own notes about the station or newspaper set custom and search flags and track contact dates much like in a contact management software In addition you can maintain the names and titles of personnel contacts at the station or newspaper not supported by BIA n s data gathering Radio Contacts Tab mA GUO SAIC NOTION 50 22nd St N Ste 1000 AL 35203 1126 06 30 2003 Markets station is rated in HOD Birmingham AL Montgomery AL 4 22 om DLM LV Tirerainnes l 11 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 MEDIA Access Pro Version 4 0 User Manual Station Identifiers This area provides identifying information for the station selected including present and most previous Call Letters the specific format the general format category to which BIA n assigns their format and whether or not the station operates as a commercial operation Technical Data Important technical facilities information on this station such as frequency FCC Class Power antenna height HAAT latitude and longitude etc Owner Name The popular name of the licensed Owner of this station NOTE When the words Pending appear in red text on the screen next to the owner name field the owner indicated is the proposed
10. 76 77 79 80 Coverage Area Population 9 Coverage Maps 147 Index e 179 Add and Remove Custom Layers 163 Annotation 153 154 Arrow 153 Automatic Labels Property 164 BIA dat 158 Center 155 Color Modification of Contours 155 Contour Display 159 Contour Level 160 Contour dat 159 Contour ndx 159 ContourA 162 ContourB 162 Contours Properties Path 159 Data Update 30 Display Properties 164 Editable Property 164 Export 155 Export Format 159 Export Scale 159 Exporting Options 159 Extent 153 154 Installation 149 Label Removal 154 Labels 153 154 160 Layer Control 153 154 Layer Properties Control 164 Layer Window 161 Map Name 155 Map View Window 155 Maps Tab 79 Market Areas 155 MEDIA Access Properties Path 158 Newspaper Coverage 155 Pan 153 154 Prerequisites to Operation 148 Primary Contours 162 Print 154 Print Preview 155 157 Printing 157 Printing Options 159 Properties 155 158 Reload 155 Remove Label 154 Scale Bar 153 154 Secondary Contours 162 Selectable Property Control 164 Station Service Status 155 Station Selection Properties 160 Technical Station Information 155 View Extent 154 Viewer Overview 152 Viewing 155 Visible Property Control 164 Zoom 153 154 157 Zoom Factor 155 180 e Index Zoom Layering 166 Coverage Maps Printing 119 Coverage Maps Properties User Layers 160 Criteria Box 100 And Or Buttons 101 Append Button 103 Change Button 102 Delete
11. IMPORTANT NOTE Because MEDIA Access Pro has undergone several upgrades over the recent years it is important that you confirm you are applying the correct Username and Password for the Version 4 0 3 1 or 3 0 you are updating If the wrong Version data file is downloaded for the Version you are operating you will experience error messages and the program will not function properly If you experience any problems contact your Client Services Department at mahelp bia com or 607 936 6737 Click on OK or Yes for any security messages you may encounter In the Ready to Download screen select one of the appropriate datasets you wish to update and answer OK or Yes to any Security messages NOTE Depending on the combination of industries and features to which you subscribe you will see a selection of one or more datasets that you can update e g Radio Analyzer Update File Radio Ratings Update File Television Analyzer Update File Multiple Industry Update File etc With this feature you have the flexibility of updating one or more sets of data as is necessary NOTE If you are a subscriber to Coverage Maps a data update for maps are also available on this screen Just scroll down on the screen and click on the message Click here to update your COVERAGE MAPS The Coverage Maps EXE download file will need to be downloaded into the BIADATA folder on your Server or Local Hard Drive depending on the location upon installation T
12. Market Map 66 70 Printing 66 71 Market Map Button 70 Market Notes 65 70 Market Ranker Report 128 Market Revenue Breakdown 65 Market Revenue Growth Rates 63 65 Market Revenues 63 65 Market Selector 50 57 64 70 76 77 78 Market Share Report 128 Memo Field Conditions 98 memo fields 136 Memo Fields 36 47 Met Cume 77 78 Microsoft Excel 137 MM DD YYYY 143 Modify Button 118 Modifying or Creating New Label Formats 117 Month Navigators 146 Monthly Calendar 146 MT Display 88 MT Map Area 87 MT Map Market 88 Multi field Searches 92 Multi Media 83 Combined by Coverage 83 86 Coverage Maps 83 87 Excel Export 85 How to Access 83 Linked Media 85 Maps 83 87 Primary Media 85 Record Count 85 86 Results by Media Type 83 84 Show Counts 85 N nannotes 170 Navigation Buttons 48 Navigtional Arrows 64 67 69 71 72 74 75 76 77 78 80 Network and Local Comments 144 Networks Loading a Saved Search 113 New Search 89 Selection Criteria 90 Step by Step Instructions 89 MEDIA Access Pro Version 4 0 User Manual Newspaper Contacts Tab 52 Newspaper Coverage Definition 148 Newspaper Market 1 Tab 68 Newspaper Market 2 Tab 73 Newspaper Tab 56 60 newsql 17 Next Page 116 nNetNote 17 170 nNetOwn 17 170 No Deal 62 Not Button 97 Not Conditions 97 Number Fields 36 Numeric Conditions 96 Equals 96 Is Between 96 Is Empty 96 Is Greater Than 96 Is in the List 96 Is Less Th
13. NOTE It is highly recommended that you back up your customized user files such as saved searches comments fields and custom reports before running this process 1 Click on the Utilities menu 2 Click on Rebuild System 3 MEDIA Access Pro will display a message informing you that you will need to be prepared to Quit and restart the program in order to proceed Click on Yes and MEDIA Access Pro will close down 4 Restart MEDIA Access Pro from the Windows Start button or from an icon on your Windows desktop 5 You will see prompts in a rectangular box in the upper right hand corner as the verification process is being performed NOTE Depending on the speed of your machine and the number of other programs you may have open in the background this process may take several minutes to complete When the rectangular box disappears try running your saved search again NOTE If the saved search still does not work after performing both the Verify Searches and Rebuild System procedures it is suggested that you recreate your search criteria from scratch If you have any questions or problems call 607 936 6737 or email MEDIA Access Pro Version 4 0 User Manual mahelp bia com your Client Services Department for personal assistance Reindex Files If you are not receiving the results you expect from your search criteria and you have double checked the validity of the criteria it may be that your data files need to be
14. To upgrade your MEDIA Access Pro capabilities call your BIA n sales executive 1 800 331 5086 Web Browsing When checked MEDIA Access Pro will automatically launch if not already activated your default web browser whenever you click on a website hyperlink or the Web Site tab in the Station Information or Newspaper Information screens To temporarily remove this automatic feature click on the check mark to remove it To restore it click on File gt Change Version and click to enable the check mark Search Only Toolbar When checked the Search Only toolbar will appear every time you activate a Quick Search New Search or Saved Search To temporarily remove this feature click to remove the checkmark NOTE The Search Only checkbox on the Quick Search and Selection Criteria screen of the Selection Set windows will override the option on the Choose Media Screen MEDIA Access Pro Version 4 0 User Manual 14 System Maintenance e 175 Set Clear Flags Safe lay pls Through this screen accessed from the File menu you can globally set flags for your current search results or clear the Custom or Search flags 176 e 14 System Maintenance MEDIA Access Pro Version 4 0 User Manual Glossary of Terms FIPS Federal Information Processing Standards code designated for each county in the United States MSA Arbitron Inc s Metropolitan Statistical Area that designates a rated radio market Primary C
15. in yellow those fields containing the words Chief Engineer You may notice field names highlighted that do not contain the text you requested When searching for the text you have typed MEDIA Access Pro consults not only the actual field names but also searches through lists of aliases and synonyms created by BIA n e g Type in Ratings and you ll get all the Shares fields from Arbitron or Nielsen 3 Click on the word Chief Engineer The field name Chief Engineer is now shown in the white type framed in dark blue NOTE the Field Help at the bottom of the Selection Set screen indicates that you can search for the Chief Engineer s last name using the highlighted sub folder If this field was not a searchable field the Field Help and the Conditions box above would both direct you to Click on a sub category or field to search 4 You can now set the Conditions see below for searching for the Chief Engineer by his last name Hints for Using Contents Multi field Searches With pre established Multi fields you can search across various same type fields For example while Personnel is a sub category or sub folder of the Station category it also a Multi field of all the Last Name fields for all of the key personnel fields i e General Manager Sales Manager Chief Engineer etc This is indicated by the presence of an Index name and specific help in the Field Help located at the bottom
16. you click the Build Map button you will receive a notice stating how you can gain more information on this feature 1 Station or Newspaper Identification Information This area will provide you with the call letters or newspaper name and the corresponding identification and market information 2 Map Area Selector Select the area you want to cover with your map e Market The market in which the selected television or radio station is rated if applicable or the area in which the newspaper located e 50 Mile Radius Within a 50 mile radius of the radio or television station currently selected MEDIA Access Pro Version 4 0 User Manual 6 Multi Media e 87 88 e 6 Multi Media e Selected Stations or Newspapers All of the stations or newspapers selected in your search results e This Station or Newspaper Only the individual station or newspaper selected Map Market Selector Radio amp TV Only If you wish to map a rated market other than the market of the selected station locate and click on the market in this scroll box Map Results Order Radio amp TV Only Click here to pick the order in which you would like to have the BIAMapX Viewer display the stations you have selected alphabetically or in the order of your results Multi Media Map Selector Check to add to your map the other media to which you are licensed If you are not licensed to a particular media the corresponding option will b
17. A cesses ates ele eles hs os Le fk he le IS fo 48 Contacts Tabes seis Abed aictes hie Se i eee beg e a a n era n 49 Radio Contacts Tabi 22s E edo s E A E teeseastasteebecnsceescs 49 Television Contacts Ta vic ccccscccesceceiscsceccesdacecebedacedeesedeasevecedsdvecesssdeacesee coteecdessstesdeets 51 Newspaper Contacts Tab si cc cscccccccccceeicsceescscnccbesacedeesdecaeesdesteccuiesdvesaceseecetenddecsedectenes 52 Owners Taberne secede Sie Aiea es E R Oa aa ea ee 54 Station and Newspaper Tabs Analyzer Only c ceesceeseescceseceseceeecseeeseceeecaeeeneeeneeneeeerenseens 56 Radio Station Tab Analyzer Only ccccecsceescesscesceeseeeeceecesecesecnaeeaecseeceeeeeeneenes 56 Television Station Tab Analyzer Only ccccecccecsceeseesscseeceeecesecesecsseceeeneeeaeeeneeees 58 Newspaper Tab Analyzer Only cccecccssccsseesseseceesceeeceseceseceaecnaecseecaeeeneeeneeneeeneeaes 60 Transactions Tab Analyzer Only ccccccesccsseesseeseeeseeeseeeeceeeeseeeseceaessecesecaeesaecneesseeeaeeeneeaes 61 Market 1 Tab Analyzer Only Josce iniinis i i 63 Radio Market 1 Tab Analyzer Only ccceescesseeesceseesseeeecesecesecesecaecsaecaeeeaeeeneenes 63 Television Market 1 Tab Analyzer Only cccceesesseeesceeeceeeceseceseceeeeeeeaeeeneeees 65 Newspaper Market 1 Tab Analyzer Only 00 0 0 cceesceeseesccesceeeceseeeceseeesecneeeeeeneeees 68 Market 2 Tab Analyzer Only c sceccesccv civic nhs eid E wes eee 70
18. Access Pro Version 4 0 User Manual Data and Software Licensing Agreement 5 Technical Support BIA Financial Network Inc provides detailed documentation and online help as the first means of supporting your use of MEDIA Access Pro If these sources do not contain the answers to your questions contact MEDIA Access Pro customer support by phone fax or e mail Unless otherwise agreed technical and customer support is unlimited to licensed users To help us help you please follow these steps when contacting customer support 1 Ifyou call be at your computer and have the documentation at hand 2 Provide the following information e Licensed user s name and company name e Your MEDIA Access Pro Registration Number s e The wording of any messages that appear on your screen or the basics of the search you are trying to perform e If applicable lists of what steps were taken leading up to the problem MEDIA Access Pro customer and technical support is available as follows Phone 1 607 936 6737 Hours Monday Friday 9 00 a m 5 30 p m EST Fax 1 703 803 3299 E mail mahelp bia com Web Site http Awww bia com NOTE MEDIA Access Pro customer and technical support policies are subject to change without notice 6 e Technical Support MEDIA Access Pro Version 4 0 User Manual 1 About BIAfn s MEDIA Access Pro Overview MEDIA Access Pro is an easy to use program that gives you full access t
19. Data is licensed from Market Statistics See Copyrights Primary County Name of the primary county designated as the primary market along with its Federal Information Processing Standards FIPS county code Market Financial Statistics Estimated per capita median and average household income for the primary market Data is licensed from Market Statistics See Copyrights Market Demographic Breakdown The breakdown of the primary market s population by gender and age group Data is licensed from Market Statistics See Copyrights Other Media Market Definitions Provides the Arbitron Radio and Nielsen Television DMA market name and rank in which the subject newspaper s primary county is located Market Ethnic Percentages Percentage breakdown of the White Black Asian and Hispanic Origin population in the market Data is licensed from Market Statistics See Copyrights MEDIA Access Pro Version 4 0 User Manual NOTE Ethnic percentages do not total 100 Hispanic Origin persons are also included in the other categories 10 Other Papers in Market Clicking this button will give you a pop up screen containing a quick overview of the other newspapers with 20 or greater penetration in the selected newspaper s home county Data is organized by Owner name Screen includes an Also Owns button indicated by a question mark that when clicked opens an Owner Also Owns window For more information see 7 under the Owner Tab
20. Empty 96 Is Greater Than 96 Is Greater Than or Equal To 96 Is in the List 96 Is Less Than 96 Is Less Than or Equal To 96 Parentheses 100 Text Conditions Contains the Text 95 Ends With 95 Equals 95 Exactly Equals 95 Is Between 95 Is Empty 95 Is in the List 95 Sounds Similar To 95 Selection Criteria Summary 110 Semicolon 99 Service 160 Set Clear Flags 145 176 Setting Sort Order 107 Share 76 77 Sort Order 104 107 Re ranking Sort Order 107 Setting Sort Order 107 Sort Order Selection 107 Sort Order Summary 109 Sorts 37 Sounds Similar To 95 Split Screen View 47 sqlsets 170 171 Station Contact Information 49 51 53 Station Identifiers 75 76 77 78 79 81 87 Station Navigation Buttons 64 67 69 71 74 75 76 77 78 80 Station Personnel 50 51 53 Station Print Screen 126 127 130 131 132 Station Print Screen Report 131 Station Purchaser 61 Station Ratings 58 60 Station Seller 61 Station Slogan 50 52 Station Tab 56 Radio 56 Television 58 Status 160 Summary Reports 124 125 130 132 System Data Format 137 System Maintenance Backing Up Customized Files 169 Change Settings 173 User Path 173 Change Version 175 Rebuild System 172 MEDIA Access Pro Version 4 0 User Manual Reindex Files 173 Restoring Backed Up Files 170 Set Clear Flags 176 Verify Searches 172 System Requirements 15 Analyzer 16 Contacts 15 Coverage Maps 16 Expanded Radio Ratings 16 Optional 16 Radio Rankers 16 System Searches 110 Def
21. R cae cees dead abl echoes Taian ae E A RETE 11 BIA MapX Coverage Maps cssccssscecsseceescecseceencecaeceencecaeeeneeceaeeseaaecereeenaeceaes 12 Radio Ranker s 2ecs arse its aids RERE ERLE NKA nE thas 12 Radio Expanded Ratings 0 ccccccscecsseesseeseeesceesceecesecesecesecaecaecaaecaeecaecseesaeeeasenaeeaes 12 About This Manala scicc scesesseedivssve etecsieee ude iialeaieves tied OEV ANa 13 2 Installation and Data Updates 15 ASSUMPTIONS x oc ccsecceececqiesteeecdaceceiesiceieecotcncdessndeceeslags ce E e E a e i iaa 15 System Requirement esinin nenn iann e i iini ie i i i 15 Contacts o re A ele pee RE RR AR K E RR R E R E Pees 15 Analy Zet e a rnp i i R a RR E RE A R RRE a 16 Radio RankerS ond ainei t E A ERE ite gees 16 Expanded Radio Ratings s 2 cc cccccccaccccsceccescacecceesacsicescssaddvcecdecdeceacncduceecacencescaecedectents 16 Coverage MapSniiecnniena en aae eha a tan e a a a ean a ae 16 Optional But Recommended ecceceeeseesseesseeseeseceeecececeecesecnsecsaeceaecaeceeeeeeaeenes 16 BIAfn s MEDIA Access Pro Package Contents cccecsseeseessceseceeceseeseecaeceeeaeeeneeneeenes 16 Licens Agreement anecs ie i en E EEES E E E na 17 MEDIA Access Pro Installation Instructions ccccceescsescessceeeceseeeseceseceecaeeseecneeeeeeneenss 17 Full Version Installation Stand alone and Network ccccesssseeceeeeeeeseeeeeeeeees 17 Workstation Installation Instructions cc
22. Rere Excel Export E 1 2 3 fips Code County StateRadio Calis Tv Calis Newspapername o o y Y O of mre ED Oo Barnstable Boston Globe The Boston Gunday Glob We p up 0 MH x Were K1 SOS Union Leader New Hamos Bnday Ne 25001 Barnstable MA _ WaRv AM__ NECN LC_ 25001 WBBR Am WwOSCH 25001 Barnstable 25001 anil ma ma ma ma ma 25001 ___ Barmstabie MA Bamstabie MA _ WBUR Am ma ma ma ma ma ma MA Barnstable This screen provides a compilation of the integrated media concerns for which you are licensed that link to the record selected previously in the Results by Media Type The results provide a compilation of all of the media entities that are located in the counties covered by the selected record 1 Media Type Denotes the Primary Media type from which your search results were based 2 Entity Identification Lists the initial record on which the relationship and county coverage is based NOTE To change this initial record click on the Results by Media Type select a new entity and click back on the Combined Coverage Tab 3 Number of Counties Displays the total of counties covered by the subject entity 4 Excel Export Clicking this button will launch Microsoft Excel to create an export file of the data presented in this tab in an Excel workbook 5 FIPS Code Lists the Federal Information Processing Standards code assigned to the subject
23. Right click or double click again to close it lo Titec nad PE Sullivan Broadcast Holdings 12 stations ME control of 2 LMAs for an estimated FM price between 950M 1B EE This station is being purchased by Glencaimn but is being operated by al Sinclair No Deal If a T for True appears in this column the transaction was never consummated Owner or Parent Stats Lists the current owner and summarizes the present number of stations or newspapers owned in the number of markets with total estimated revenues of this owner s specific industry holdings in thousands if available Pending If checked this field indicates that the current deal is pending the official closing NOTE If the Pending box is checked the date entered in the Closed Date field represents the proposed date of the current transaction Once the deal has been finalized this date will be updated with the actual year month of the closing Parent Licensee Previous Owner The company which is the controlling entity for the Owners of a group of stations or newspapers is referred to as the Parent The Licensee field contains the name of the legal entity that holds the FCC license to the subject station Previous Owner provides the popular name of the most recent seller of the station or newspaper Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows def
24. TY i DT CA o the station s Callsign o the FCC service of the station AM AM Radio FM FM Radio TV Analog Television NTSC TX Television Translator CA Class A Television DT Digital Television ATSC DS Digital Special Temporary Authorization o the Status that the contour portrays LI or L Licensed CP or C Construction Permit ST Special Temporary Authorization Display Contour Level with Callsign When checked a station s label will include the field strength of the contour displayed WJLA TVi DTS CP 41 dBu MEDIA Access Pro Version 4 0 User Manual Coverage Maps Layer Control Layer Control Layers Major Streets State Highways Inter States Down Small Cities Medium Cities Large Cities USA _LowRes Count County LowRes v Remove Properties Fl Iv Visible H Display V Selectable Display V Automatic Labels z Labels B Editable Cancel g 1 Layer Window Layer Control Navigation Custom Layer Add and Remove Layer Properties Control Gi eS Layer Display Controls 6 Layer Label Controls Through the Layer Control window you can control how and where the various properties of your coverage map will appear To access the Layer Control window you can either e Right click in the Map View Area e Click on the Layer icon in the toolbar or e Click on Tools gt Layer in the menu bar Layer Window The BIAMapX Viewer u
25. a network to access the program and data any information entered into the Network Comments will be posted to your company s network In this way everyone in the company with access to MEDIA Access Pro will have the ability to make notes in refer to and search on these fields 144 e 12 Customizable Features MEDIA Access Pro Version 4 0 User Manual Set Clear Flags Calendar Diary lpcal ommnents 20030713 10 25am DLM left voice mail for Jane Jones 20030630 1 35 pm DLM Jane Jones called requesting quote for consulting work If The Local Comments reside only on your computer and are accessible only at your workstation and operate identically to the Network Comments To search a Network or Local Comments field include a filter condition like the examples below Comments Local contains the text 20030713 Comments Net contains the text Customer HINT If you are using MEDIA Access Pro as a contact management tool it is suggested that you type the most recent notes at the top of the Comments field so you can scroll from newest down to oldest This way you can easily refer to the most recent activity with the station or newspaper Also for best results begin your notes with the date the time and your initials for easier tracking Safe lary pls Aesse ags Clear Flags current search results or clear the Custom or Search flags The Calendar Diary is a tool to assist you in using MEDIA A
26. all export formats accept memo fields See section on Exporting for more information Commands or Filters 36 e 3 Database Basics MEDIA Access Pro gives you access to data without requiring you to understand database commands You can type in simple search commands like Format equals Jazz and MEDIA Access Pro will sort through all of the records to find just the ones that match your criteria The real power is in combining several commands together to limit the results to just the information you care about For example if you tell MEDIA Access Pro that all you want to see are stations that meet the following criteria the program will find just those stations and present them to you The following statement might describe a typical search e Format equals Talk AND e State of License equals NY AND e Share 2000 Fall is greater than 2 5 AND e Revenue Station 2000 is less than 3000 3 Million AND e Owner does not equal ABC Some searches may not find any stations This can be just as useful in making a decision as a search that finds many matching stations NOTE Because BIAfn s estimated Station Revenues are stored in the database in thousands 000 in the above example of revenue less than 3 million revenue is expressed as 3000 See the HELP information for each field at the bottom of the Selection Criteria Screen The above criteria can easily be selected in MEDIA Access Pro without learning any database comma
27. and warnings on the Welcome screen and click on Next 7 Read the License Agreement and click on Yes if you agree with the agreement s terms and conditions Clicking on No will close the setup program 8 In the Customer Information screen type in your Name and Organization Name 9 Under the Install this application for area click on the button next to either Anyone who uses this computer all users or Only for me and then click on the Next button 10 In the Setup Type screen click on Complete and Next The Installing BIAMapX window appears and the InstallShield program installs the appropriate BIAMapxX files and reflects the progress in the bar under Status 11 The InstallShield Wizard Completed screen will appear when installation is complete Click on Finish to complete the installation process for Stand Alone and Network installations Stand Alone with Data Run from the CD ROM The BIAMapX installation includes some 400 megabytes of base layer data Counties Cities Streets etc that is installed to your hard drive by default when you select the Complete setup However if hard drive space is at a premium by selecting the Custom installation you can opt to access this data from the program CD by following the instructions below 1 Follow steps 1 through 9 under Coverage Maps Stand Alone Default Installation 2 Inthe Setup Type screen click on Custom and Next 3 Inthe Custom Set
28. assigned by BIA n Therefore to help you track exactly what you are exporting it is highly suggested that you print this report for your reference Sample Field List Report MEDIA Access Pro Name Table Fieldname Newspaper ncontact name Home City ncontact city Home State ncontact st County Name Primary nprmmkt county Owner newsown fullname Days Published nanalyze days Frequency ncontact freq Circulation Daily Estimated nanalyze estdaily MEDIA Access Pro Name displays the Field Name Aliases assigned by BIAfn to make the database field names more understandable Table Reference refers to the name of the MEDIA Access Pro database file wherein this field resides Fieldname gives you the database field name the sometimes cryptic references understandable only to the programmers of MEDIA Access Pro MEDIA Access Pro Version 4 0 User Manual 12 Customizable Features This chapter explains how to create Custom Contact Records Custom Reports and how to use Custom and Search Flags the Calendar Diary Last Call Call Back Network Comments and Local Comments Custom Contact Records Custom Contacts In addition to the personnel tracked and updated by BIAfn MEDIA Access Pro allows you to enter data search print and export into two 2 personally customizable fields found on the Contacts Tab This information is never overwritten by data updates NOTE these fields assume that your contact is located at the
29. columns in the name area Your cursor will become a double headed arrow Click and drag click the left mouse button and hold it while you move the mouse to the left to shrink and to the right to widen Resorting Results The Results screen provides you with the functionality to resort the selected records by any of the output fields available Just right click on a field name CALLS Owner and the records will be reordered in ascending order A Z In ascending order the field name title will appear in bold type Right click on it again and the order changes to descending order Z A In descending order the field name will be bold and underlined NOTE The field that you select for resorting will automatically move to the position of the first cell in the table shifting the other fields to the right You will need to establish secondary and tertiary sorts through the Sort Tab of the New Search Reordering Columns You can rearrange the order of the displayed fields by positioning left clicking and holding the cursor on the name of any field until it is highlighted black with reverse type and Gragenne the field to the left or right TTcaLts am orm MA Format Rial FM 232 Clse Rock KDTH AM 233 Adit Stndrd This is useful to drag a field in which you are interested in seeing next to another field This makes it easy to scroll down a list of fields and see the information you care about on the same sc
30. custom reports e Standard mailing label printing capability eliminating duplicates e Data exporting to Excel Lotus ASCH WordPerfect and other database programs e Customizing options for add your own contacts e Integrated data searching viewing exporting and printing for all multi media subscribers i e radio television television newspaper radio newspaper or radio television newspaper e The option to add the Rankers or Expanded Ratings Radio only and Coverage Maps features Who Uses It Contacts are a must have if you need to stay on top of who s who and who s where in the radio television and newspaper industries especially with the ability to download daily updates Equipment manufacturers and suppliers programming consultants and sources and other critical service providers to the industry rely on BIAfn s MEDIA Access Pro Contacts as their contact management data source Contacts are a part of each full database package However Contacts can be purchased as a separate database service 10 e 1 About BIAfn s MEDIA Access Pro MEDIA Access Pro Version 4 0 User Manual Analyzer Overview With between 800 and 1 100 fields of data for nearly every U S and selected Canadian and Mexican radio stations television stations and daily newspapers MEDIA Access Pro is the most comprehensive analytical tool available to meet the needs of these dynamic industries Critical decision making data inc
31. doe tet Pd ota 110 Built in Searches Analyzer Only cccecccesceseceseceseceeecseeeseeeeeeseeeeeceeeeseenseeeaeeaeceseaeenaees 111 AVEC SCALCNES A une scesec tots E E E cd sestcn toasuosias E OR 112 SAVING A Search oiner eriein iin e a ei ii 112 Running a Saved Search ccs ccsccssccceecsecedeesdases ucasehesieesieesadesee clececdescecvcvsvses eeesedecees 112 Modifying a Saved Search ecceccsceesesssessceesceesceseceseceeceeceaecaecaecaeecaeeeseeneeeneeas 113 Loading a Saved Search to the Network c cecccesceeseessceseceseceseceeecaeesseeeseeneeenress 113 9 Printing 115 Printer Setups AEA SE eta he este Rate Sule nae iat ie 115 Printing Reports cs tecisicticctipcsctspess eek aphptce T 115 Print Preview 1 3 ren neiii a peA pein See et eatin ah asiniin arate aa 116 Mailing Labels s 2csccs sec ccscsceesedaecegessdgeeieaseceeee e tee teler sedate E E R E 116 Mailing Label OvervieWnsnccnnnicnrennni renine i i 116 Printing Labels iepenns nencen nni eek estes AR ET 117 Modifying or Creating New Label Formats ssssssesesssseeessesersreseeresseeresseseeseeseese 117 Coverage Maps Printing ec cc cesecbesciscecectedes sedeeve ocean ced E EE E EE E RR e 119 MEDIA Access Pro Version 4 0 User Manual Contents e v vi e Contents 10 Custom Reports 121 Custom Reports Overview 206 3 iin ee a Ae AS eek eons Miia 121 CustomR eport Descriptions 2 chi s es See he Cech el wie Bees 121 Analysis RSport ccs n ean
32. e All of the newspapers selected in your search results 8 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations or newspapers available on the Results Tab 9 Correction Link Click on this link to activate an e mail to BIA n to report corrections Web Site Tab Analyzer Only A elevis onm sanon Monnan aad Result ontacts 20 3 gt Market 3 Maps Web Site e gt x lAl Call Letters KASA TV Back Forward Stop Reiesh Home Affiliate FOX Address Bwason EA O oO Albuquerque New Mexico Gardening Win Free Stuff News http pagead2 googlesyndication com pagead ads client ca worldnow_1 20 240format 1 20x2 When you click on either an active Web Site Link on the Contacts Tab or access the Web Site tab for a station or owner record that contains a Web address MEDIA Access Pro will automatically launch your Internet connection and display the designated address on the Web Site Tab within the program To deactivate this automatic feature click on File gt Change Version and deselect the Web Browsing check box See Change Version under the System Maintenance section for more details on the operation of this tab 80 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual 10 11 Web Navigation Buttons Allows you to reverse and advance through the Web sites you ve viewed in the present session Stop Button Halts the We
33. e Portrait Compressed Uses a compressed font to squeeze more information on each line e Landscape Regular Turns the paper sideways to give more room to print each line with a normal font e Landscape Compressed Sideways and compressed smaller font This report gets the most information on each line NOTE If you still do not receive the visual results you desire try exporting the data to your favorite spreadsheet or word processing program and use the formatting features available there See the section on Exporting Data 124 e 10 Custom Reports MEDIA Access Pro Version 4 0 User Manual Daypart Share Report Television Only The Daypart Share Report for Television provides you with an overview of the last four Nielsen ratings periods for each station in your search results The following dayparts are covered in this report e Early Morning e Mid Morning e Afternoon e Early Fringe e Evening News e Prime Time e Night News e Late Night NOTE If a rating period is blank it means that a station received less than a one share for that time slot FCC Geographic Market Definition Report This Radio report lists all the stations that are home to a particular market rank plus all stations that are physically located in one of the counties in the market but are home to another market according to Arbitron definition This includes non commercial stations as well as the commercial stations NOTE You must first ru
34. important that you stop and back up your custom features first Follow the instructions under Backing up Customized Files under System Maintenance Insert the MEDIA Access Pro CD ROM into your CD ROM drive If your computer system supports the Auto Run feature the MEDIA Access Pro installation will automatically launch give it a few seconds If not e Click on Start e Choose Run e Type in or select from Browse d SETUP EXE where d is the name of your CD ROM drive NOTE Previous versions of MEDIA Access Pro will be removed before the installation program will allow a replacement or upgraded version of the program to be installed The installation procedure will automatically prompt you when this is necessary After the previous version is uninstalled follow the manual instructions for re installing MEDIA Access Pro beginning at number 5 above Read the Welcome message and press Next Read the License Agreement and click on Yes if you agree with the agreement s terms and conditions Clicking on No will close the setup program In the Setup Type screen select Full Version Enter the appropriate Name and Company Name on the User Information screen and enter the Serial Number also sometimes referred to as Registration Number supplied to you by BIA n in the appropriate space provided and click on Next In the Choose Destination Location screen you designate the folder in which you want MEDIA Ac
35. information for the station selected and the market in which it is located 2 Adjacent Station Share Provided for the for the critical dayparts during the last 8 Nielsen ratings periods this chart represents the percentage of viewing in the market lost to stations in adjacent markets 3 Local Market Share Provided for the critical dayparts during the last 8 Nielsen ratings periods this chart represents the total average share of viewing to local broadcast stations 4 Print Screen Button Allows you to print a replicated copy of the information found on this screen to your Windows default printer 5 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 6 Correction Link Click on this link to activate an e mail to BIA n to report corrections Rankers Tab Radio Rankers Users Only WABC E Nus Tk Spt me 3 5 3 5 38 4 18 12 3 ems 2 16 7 7 18 16 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro Rankers provides you with audience performance indicators for rated radio stations based on their Arbitron ratings With the exception of the most current 12 actual share shown on this screen the other data represent a station s ranking as compared to all the other stations in the market This is shown broken down by the various demographic categories and critical dayparts As s
36. instance for your selected field s Example You want a list of the Top 50 Group Owners You would select Owner as your unique field If you did not select owner as a unique field because MEDIA Access Pro is a station centric database it would return a list of all of the stations owned by the Top 50 owners This would be a list of thousands of stations as opposed to a list of the 50 unique owners Creating a Unique Field List 1 From any of the Field List Folders on the Sort Order Tab of the Selection Set screen click on the first field to add the Unique Field List selection box 2 Click on the Add gt button next to the Unique Field List or drag and drop the field name from the Field List Repeat steps 1 2 to add other unique fields Re ranking Unique Order To re rank the hierarchy of the fields on which you want to obtain unique results in the Unique Field List selection box click on the box to the left of the field you wish to move A double up and down arrow will appear on the box Click on the box and hold down the left mouse button drag the field to the unique position that will get you the results you desire NOTE You can also hold down the Ctrl key and use the up and down arrows on the keyboard MEDIA Access Pro Version 4 0 User Manual 8 Saved Searches In this chapter you will learn about the Overview Tab the system default and built in searches and how to save and retrieve your own customized searche
37. is included however because the program is sometimes mass produced on CD ROMs the data may not be current and you will want to install a data update via the Internet See Installing Data Updates later in this section To start using the program immediately proceed to Starting the Program later in this section Workstation Installation Instructions Once the network installation is completed you will need to setup MEDIA Access Pro on each of the user s workstations While this process is relatively uncomplicated it is recommended that your Network Administrator perform this process The Administrator will have the necessary network rights and an understanding of how the network is configured This process will install the USER subdirectory on each workstation along with any necessary Windows and FoxPro support files Important Notes e Install the User files to the same directory location on each workstation as MEDIA Access Pro assumes they are all using the same path e Make certain that all users have full Read Execute Write Modify access to the BIADATA Master directories where MEDIA Access Pro and its affiliated programs are installed Workstation Installation Instructions 1 Start Windows 2 You should be at the Windows Desktop 3 For best results close all other programs IMPORTANT NOTE If this is a re installation or an upgrade and you have used the custom features such as Saved Searches Custom Repor
38. is very similar to Delimited ASCII but instead of commas between each field each field starts in a new column There is no header or formatting information just raw data with each field separated by spaces so that each field starts in a new column It is highly suggested that you print a Field List Report to help identify the information you are exporting The system data format file looks something like this WAAA AM Washington DC 123 Main Street Columbia MD W BBB FM Youngstown 234 South Maple Youngstown OH WCCC FM Riverside CA 345 N Erdman Ave Springdale CA This file type is useful to bring information into programs that do not read one of the other file formats For example Macintosh computers cannot read any file that was created on a PC but they can open and import Delimited ASCII and System Data files Special databases in house proprietary programs personal information managers PIM and other unique programs can also use this format to exchange data You can easily export the results of your search to a WordPerfect mail merge format file This export creates an SEC secondary file that is compatible with both older and newer versions of WordPerfect This file can then be used from WordPerfect to create a set of merged letters envelopes labels or whatever you would like to produce from within that application It is highly suggested that you print a Field List Report to help identify the information you are exporting Due
39. its accuracy This is unnecessary because unless otherwise agreed upon you have the ability to update your MEDIA Access Pro data as frequently as once per day via the Internet MEDIA Access Pro Version 4 0 User Manual 1 About BIAfn s MEDIA Access Pro e 7 What s New With Version 4 0 New versions features and enhanced functionality is provided with the release of Version 4 0 See the short overview below Newspaper Database Now Available Based on the same philosophy and successful model of our comprehensive and value added databases for Radio and Television BIA n now captures provides and updates data on the Newspaper industry Presently it contains nearly 600 fields of data for every daily newspaper in the U S This includes contact information for key personnel on the Newspaper Contacts Tab ownership data buying and selling activity circulation BIA n s estimate of revenues from advertising and circulation on the Newspaper Tab market statistics coverage maps and a great deal more Of course it is available with all the familiar functionality in either the Contacts or Analyzer packages and you can add Coverage Maps to either one Custom research on the Newspaper industry by BIA n s analysts is now also greatly enhanced by this new offering Information power crucial for M amp A financial operational and marketing decisions regarding the newspaper industry has leaped to new heights with BIAfn s MEDIA Access Pro New
40. less than C is less than or equal to Seach would also find Washingtonville You could also type Wash inthe dow exanple to save keystrokes Seach would only find Washington You should use the Build Pick List to selectthe vdue mhen using exactly eguas Seach mould find Spaulding Balding Pedling etc You can specify as few or as many ending characters as you mant Seach would showall of the stations that do not have a Chief Engineer You can also use this condition to find stations for which you have rot ertered a Local or Netnotk Comment Seach results would include stators with a Mewes Talk format You can also use this condition to search for text or codes you entered into Local or Netnork Corrents Seach would find al stations that fall between AGA and WCCS inclusive Separate the beginning and ending values with a semicolon in the vdu box fie WAAA WOOS Separate values with serricolons in the value box Seach would etum Smyth Smooth ard Schmidt This condition is based on sourds not spelling so it can help if you don t knowhowto spell a nane MEDIA Access Pro Version 4 0 User Manual Condition Definition Ka Find values that ae greater ha l then but do rot ire ude the n value you specif i greater Find values thet stert with and thanor are greater then he value you equal speci Find values that ae less then B kas than but do rotin lude the vale you specify r Fird value
41. liability for any damages to you or any other person ever exceed the price paid for the license to use this data or software regardless of the form of the claim BIA Financial Network Inc specifically disclaims all other warranties representations or conditions express or implied including but not limited to any implied warranty or fitness for a particular purpose Specifically BIA Financial Network Inc makes no representation that the software data or documentation are error free or meet any particular user s standards requirements or needs BIA Financial Network Inc will not be liable for any loss of profit or any other commercial damage resulting from the use of this product General In addition to the above you agree to use reasonable efforts to protect the program and data from unauthorized use reproduction distribution or publication Unless otherwise stated the initial term of this agreement will be fora ONE YEAR licensing period from the date of payment however all terms and conditions of this Data amp Software License Agreement will remain in effect throughout all renewal periods of this master agreement The laws of the Commonwealth of Virginia govern this agreement 4 Data and Software Licensing Agreement MEDIA Access Pro Version 4 0 User Manual If you have any questions please contact BIA Financial Network Inc 15120 Enterprise Ct Chantilly VA 20151 703 818 2425 FAX 703 803 3299 MEDIA
42. not also being used at the same time on a different machine If you purchased multiple licenses then at any given time you may have as many copies in use for which you are licensed YOU MAY use this data for any legitimate purpose connected with your business provided it does not violate any of the exclusions or conditions listed below YOU MAY distribute the results of your research reports and or verbal information to clients and generally use this data and or MEDIA Access Pro for any legitimate purpose for which it was designed YOU MAY export the data into other software packages as long as the person s accessing the data is deemed an authorized user and or additional user of the data and or the MEDIA Access Pro program MEDIA Access Pro Version 4 0 User Manual Data and Software Licensing Agreement e 3 YOU MAY NOT make copies of the data and or MEDIA Access Pro for the purpose of commercial or mass distribution This applies to any business partner affiliates or any person who is not a direct employee of the licensing company and an additional user of the data and or MEDIA Access Pro program YOU MAY NOT distribute the data files or MEDIA Access Pro to clients or anyone not directly affiliated with you the licensee for the purpose of allowing them to conduct their own research YOU MAY NOT use this data as the starting point for a derivative work including but not limited to publications or a different database that you inte
43. of license A highest to D lowest Network Abbreviated code for the name of the affiliated radio network could be more than one of the station Click on Abbreviations under the Help menu for a key to these codes Station Affiliations A list of the stations affiliated with the subject station that are part of a Local Marketing Agreement LMA or operated by a common ownership interest as represented under Combo If marked T for True the Duopoly field indicates that this station is one of two more stations of the same transmission cycle AM or FM owned in the same market by the same owner Performance Ratios Ratios such as Revenue Share share of revenue per Arbitron 12 share Local Commercial Share average 12 month Arbitron 12 share adjusted for lost listening to out of market and non commercial stations and Power Ratio estimated revenue share per Local Commercial Share NOTE Power ratios are only calculated for stations with a LCS greater than 0 9 of Books and Viability The number of ratings periods per year that this station is rated by Arbitron Inc 2 Spring and Fall Viable is marked T for True when a station is considered a viable entity in the market Latitude and Longitude Station s geographic location Distance Indicator Indicates the distance of the featured station from the last station specified in a distance search For more information see Built in Searches under the section
44. on Saved Searches Coverage Area Population Estimated population reached by the station s contour coverage Market Selector If there is more than one market name indicated this scroll box indicates a station receives audience shares in more than one Arbitron Radio market The home market to which the station is assigned appears first followed alphabetically by the other markets When you click on a different market name the data in the applicable market fields will change to reflect those of the highlighted market 5 Information Screens e 57 58 e 5 Information Screens 15 16 17 18 Metro Cume The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Correction Link Click on this link to activate an e mail to BIA n to report corrections Television Station Tab Analyzer Only wf faleyisiun stuuun O NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station Identifiers This area provides identifying information for the station selected including Call Letters network affilia
45. on the Selection Criteria screen that walks you easily through this process See New Search section for greater detail on sorting Categories of Fields MEDIA Access Pro contains one record for every commercial radio and television station or daily newspaper in the United States Each record contains fields for most of the information you would like to know about each of these stations or newspapers including Contacts e Call Letters or Newspaper Names e Station or Newspaper Personnel e Phone and Fax Numbers e E mail and Web Site e Market Name and Rank e Technical Data e Format Affiliation or Publication Frequency e Ownership Information Analyzer e All the information in Contacts plus e Station Ratings or Newspaper Circulation e Estimated Station or Newspaper Revenues MEDIA Access Pro Version 4 0 User Manual 3 Database Basics e 37 e Estimated Market Revenues e Market Growth Statistics e Demographic Data e Historical Transaction Data e Group Owners Tallies e and much much more Refer to Field Names under the Help menu in MEDIA Access Pro for a complete listing of available fields 38 e 3 Database Basics MEDIA Access Pro Version 4 0 User Manual 4 Getting Started Overview Quick Search BIA n s MEDIA Access Pro is an easy to use powerful interface to the BIA n databases profiling more than 13 000 radio 10 000 television stations and 1 400 newspapers their owners and markets With between
46. or click on the browse button 1 found to the right of the file path to access the Browse for Folder dialog box and pinpoint the appropriate directory Below is a description of the settings required e MA Map Data Set this path to find the BIADATA directory on your computer where the BIA dat file is stored NOTE The BIA dat file houses the temporary data derived from the results of your search in MEDIA Access Pro and is the basis for the maps creation for each individual user Therefore this MEDIA Access Pro Version 4 0 User Manual setting should always point to the user s workstation hard drive and it must match the setting shown under File gt Change Settings gt Map Data in MEDIA Access Pro e Contours Set this path to find the contour files i e contour dat and contour ndx which by default are installed under the BIADATA subdirectory on your computer or network These are the contour files that are updated by BIA n to reflect technical changes filed with the FCC e MapxX Data This path is looking for the location of the City County Streets and other base map files which if installed to your computer or network are placed by default in the BIADATA BIAMABPS subdirectory If you have elected to work with this information directly from the MEDIA Access Pro CD this path should point to your CD Rom drive and the CD will need to be in place in order for the system to operate properly 2 Printin
47. reindexed in order to create the correct results you desire This option will reindex all of the searches you saved on the overview screen It is unlikely but possible that your indexes could become corrupted This is most likely to happen if you turn your computer off without exiting MEDIA Access Pro first This is a simple process 1 Click on the Utilities menu 2 Click on Reindex Files 3 You will receive a message warning you that this may take several minutes Click on Yes if you want to proceed 4 You will see prompts in a rectangular box in the upper right hand corner as the reindexing process is being performed When the rectangular box disappears try running your search again NOTE If you are still having problems call 607 936 6737 or email mahelp bia com your Client Services Department for personal assistance in reviewing your search criteria Change Settings A Ciiye Mati Sots User Path uses t OCOC C BOWSSO Custom Version OO oorowse Data Path datas OOOO o Browse Reports Path epot s SS Browse Map Data C BIADATAS Browse Map Program C Program Files SiteS afe BIAMapx BIAMapx e Browse Export Path C ACCESS MASTERSO TESTS Browse The Change Path Settings screen allows you to direct MEDIA Access Pro to the path locations of the required files needed for proper operation The Change Settings screen is accessed by clicking on the File menu gt Change Settings
48. s extensive expertise in the analysis of media interests and BIAfn reserves the right to modify its professional opinion in the event that further information becomes available This report contains the opinions of BIA Financial Network Inc which assumes no responsibility or liability for any legal matters or actions taken by readers of this report This report is copyright 2004 by BIA Financial Network Inc and may not be copied in while or in part by any means including photocopying without the prior express written permission of BIA Financial Network Inc All rights reserved Broadcast Media Financial Cable amp Satellite netwer Newspaper amp Print Media Intelligence and Investment Resources Telecommunications BIA Financial Network Inc has helped clients build enterprise value and increase operational efficiency by providing expert financial strategic and operational advisory services for more than two decades BIAfn is the nation s leading communications appraisal and valuation firm providing critical services such as financial performance benchmarking fairness opinions purchase price allocations operational due diligence and litigation support BlAfn also provides strategic consulting business plans market analyses feasibility studies risk assessments and technology consulting services BIAfn research is the most trusted in the media industry Our comprehensive data service and software MEDIA Access Pro i
49. same address as the personnel BIA n tracks Custom Contacts To use click in the yellow highlighted fields located in the lower right hand corner of the screen typing the first name last name and title into each field separately This data is then saved in the user files on your network or in the case of a stand alone installation on the hard drive of your computer To search for this information select one of the fields named Custom 1 or Custom a HINT For best results limit the type of contact that you put into each field e g Custom 1 Regional Manager and Custom 2 Traffic Director This will make it easier for you in creating searches by personnel type on which to do mailings MEDIA Access Pro Version 4 0 User Manual 12 Customizable Features e 139 Custom Owner or Parent Contacts In addition to customizing station contacts you also have the option of tracking two 2 personalized contacts at the owner and parent company levels This information is never overwritten by data updates NOTE Unlike the station contacts these custom contacts require that you type in a mailing and physical address phone fax and e mail To enter data follow these steps 1 Search for and select the owner for which you wish to record a custom contact NOTE Data entered for an Owner in one record will be reflected for all the stations owned by that owner 2 Click on the Owners Tab 3 Click on the down arrow next to
50. selection V No S Yes A No E No e ContourB The Secondary contour of the Radio or Television stations is provided in this layer V Yes S Yes A Yes E No NOTE Secondary contours will only be displayed if View Secondary Contours has been checked in the Contour Display section of the Properties window NOTE Technically there are no secondary contours for Television stations with the following FCC Services Translator TX Digital Television DT Digital Special Temporary Authorization DS and Class A Television CA However so that a contour appears for each station when selecting to see only Secondary contours ContourB the Primary contour ContourA will display e ContourB All The layer used by the system that allows for all of the Secondary contours to appear for all of the stations available for selection V No S Yes A No E No e County Detailed map if the United States by County Displays the county boundaries and county names V Yes S Yes A Yes E No e County_LowRes General map if the United States by County A low resolution version of the County layer used by the system for faster redrawing and higher zoom levels V Yes S No A No E No e Inter States Contains Interstates in the United States Provides the location and labeling of Interstate highways V Yes S Yes A No E No e Large Cities Contains larger towns and Cities No metro area Displays the ar
51. stating Backup Complete Click on OK MEDIA Access Pro will create a backup copy of all the customized files highlighted below NOTE You may or may not have all of these files depending on the versions for which you are licensed For information on recovering your custom data files see the following section on Restoring Backed Up Files MEDIA Access Pro Version 4 0 User Manual 14 System Maintenance e 169 Manual Custom Data Backup If for some reason you cannot access the MEDIA Access Pro program you may want to backup your custom files manually 1 Close MEDIA Access Pro 2 Using the method you are most comfortable with e g Windows Explorer copy the following files including all of the files beginning with these names and the varying extensions DBF CDX FPT from your BIADATA MASTER USER directory to a diskette or another directory you specify NOTE You may or may not have all of these files depending on the versions for which you are licensed Found in the BIADATA MASTER USER subdirectory favorite Field List Favorites IbINames Custom Labels nannotes Network Local Comments rannotes Radio Local Comments rptnames Custom Reports sqlsets Saved Searches tannotes Television Local Comments Found in the BIADATA MASTER DATA directory nNetNote Newspaper Network Comments and Custom Newspaper Contacts nNetOwn Newspaper Custom Owner Contacts rNetNote Radio Network C
52. subfolder B S BIAData 10 11 12 13 14 15 16 17 18 BIAMaps E This feature will be installed on local hard drive G98 This feature and all subfeatures will be installed on local hard drive This feature will be installed when required This Feature will not be available Click on the down arrow next to the BIAMaps subfolder and click on the X This feature will not be available and then click on Next to proceed with the custom installation The Installing BIAMapX window appears and the InstallShield program installs the appropriate BIAMapxX files and reflects the progress in the bar under Status The InstallShield Wizard Completed screen will appear when installation is complete Click on Finish to complete the installation process for Stand Alone and Network installations With the MEDIA Access Pro CD ROM in your CD ROM drive go to the Windows Desktop and double click on the BLAMapX icon to open the program Click on File gt Properties to open the Properties window Under Paths MA MAP Data should always remain C BIADATA location of BIA DAT file Contours Click on the Browse button and locate the BIAData Folder on your Server Drive and click on OK MapxX Data Browse button and locate the BIA MapX BIA Data BIA Maps subdirectory on the Server drive and click on OK In the Properties window click on OK Close the BLAMapX viewer to set t
53. the properties For more information consult your Windows Help To print to another printer without changing your default printer in Windows access the Print dialog box by clicking on the Print button on the bottom of the Reports Options or Mailing Label Options boxes Then from the drop down menu next to Name click on the destination printer you desire Click on the Properties button to adjust any of the printing properties i e Landscape or Portrait etc necessary to create your desired results and click on OK Click on OK again in the Print dialog box and your document should be produced by the target printer you designated NOTE When printing to Adobe Acrobat to create a PDF file the system may require that you save the file to the BIADATA MASTER directory It is suggested that you save the file to this directory and then move it to the desired directory Printing Reports Below are quick step by step instructions for printing a custom report from MEDIA Access Pro For more information regarding the individual Custom Reports available or how to create your own customized built in reports see section on Custom Reports 1 Select Print from the menu bar at the top of MEDIA Access Pro 2 Click on Custom Reports and the Report Options screen will appear 3 Click on the Custom Report of your choice from the scroll list 4 Under Report Description you will see the title of the report as it will print You can add a Report S
54. this market 3 Highest Multiple reliable outside sources 2 Moderate Limited outside sources 1 Cautious Estimated with BIAfn resources Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Correction Link Click on this link to activate an e mail to BIA n to report corrections 5 Information Screens e 67 68 e 5 Information Screens Newspaper Market 1 Tab Analyzer Only NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Paper and Market Identifiers This area provides identifying information for the newspaper and the city and state where it is published Market Indicator Label that identifies the market level definition Primary market is defined by the single county in which the newspaper is published Demographic Statistics The primary market s estimated historic and projected market Population Pop Households HH Retail Sales RS and Effective Buying Income EBI figures based on the primary county listed in item 5 Data is licensed from Market Statistics See Copyrights Demographic Growth Rates The estimated historic and projected rate of growth for the demographic statistics outlined in 3 above
55. this tool you will zoom in closer on your map to reveal more details To reverse the process click on the Zoom Out icon described below With this tool selected holding MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 153 154 e 13 Coverage Maps down the left mouse button and outlining a box on the map you can custom design the zoom level you desire al Zoom Out With each click of this button you zoom out farther to get a more expanded view of the map Click on the Zoom In button to reverse the process With this tool selected holding down the left mouse button and outlining a box on the map you can custom design the zoom level you desire ol Pan Click on this tool to manipulate the placement of the map in the viewer Left click hold and then drag the map Release the left mouse button and the map will redraw to incorporate the new view E Label The label tool allows you to apply a label to elements on your map Click on this tool and the cursor changes to a cross hair Click in the area you wish to apply a label NOTE the cross hairs depict the center of the placement of the label After a few moments a table will appear with all of the available items that can be labeled in that location Click on the desired item and then click on OK Your label should appear You cannot move this label once you place it so you will need to use the Remove Label tool to delete it and then reapply the label in the more desi
56. to a line of criteria you wish to move and drag it to the desired position in the criteria sequence NOTE Be certain to check the connecting string statement of And or Or at the end of the reorganized criteria lines to confirm that the appropriate connector has been used to achieve your desired results Remember that the last line of a criteria search string should not contain an And or Or Criteria Statements This window contains the statements that create the criteria that when applied will deliver you the filtered results you desire 7 New Search e 103 Output Fields Output Fields Quick and Easy Instructions S Radio selechion Sei Radio Station Personnel General Manager Last Name General Manager s last name The Output Fields tab allows you to select the fields that will be viewed in the Results screen These same fields will be available for exporting to another program 1 Click on the Remove All Button to clear the Output Fields List 2 Using either the Index or Favorites Field List Folder hold down the Ctrl button and in the Field List find and click on the various fields that you want in your search results Each field name will be highlighted in the Field List 3 Click on the Add gt button to include the highlighted fields in the Output Fields box 104 e 7 New Search MEDIA Access Pro Version 4 0 User Manual Output Fields Selection Ey Radio selection Set
57. to the new market For example clicking on the name Flint MI will change the demographic info revenue estimates and LCS from Lansing East MI to Flint MI Note that the station s revenue estimates are only included in the home market and will not be included in the other market totals Revenue Breakdown An estimated percentage breakdown of the revenue derived from local and national sources Other Stations in Market Clicking this button will give you a pop up screen containing a quick overview of the other stations in the market organized by Owner name and call letters Screen includes an Also Owns button indicated by a question mark that when clicked opens an Owner Also Owns window For more information see 7 under the Owner Tab Oien stations NMAKE oy Over me 120 en Lansing MI ie Sprts Talk Citadel Communications Corporation 1240 N Citadel Communications Corporation WJIM FM 5lOldies Citadel Communications Corporation WIIM FM _ WITL FM 7 Citadel Communications Corporation WFMK FM 99 17 4C Citadel Communications Corporation WUNN AM 1110 Inspiration Family Life Communications Inc wae FM 89 7 Jazz Lansing Community College MWILS AM 1320 Nostalgia MacDonald Broadcasting Compan MacDonald Broadcasting Compan E E Bose Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons
58. which the link is based 7 Linked Media This section displays records from the other licensed media resulting from the record and link selected The fields of data provided are those that are included in the standard default search results fields and cannot be customized without changing your default settings for that medium To see the detailed screens of a station or newspaper in this section double click on the record to enter the information screens for that entity To return to the integrated Multi Media data press ESC on your keyboard or click on the X in the upper right hand corner to close the detail screens NOTE You cannot scroll record by record through the information screens while in the Linked Media view only those in the Primary Media view 8 Record Count Displays the count of the number of records for the referenced media that corresponds to the link type and selected record under the Primary Media section This will not display if you do not have a check next to Show Counts at the top right of the Multi Media screen 9 Linked Media If present provides data for the third media for which you are licensed See 6 above for additional details MEDIA Access Pro Version 4 0 User Manual 6 Multi Media e 85 10 Record Count Ifa third media is licensed and the Show Counts box is checked you will see the number of entities that are linked Multi Media Results Combined by Coverage EP KU eno Senchi
59. 0 User Manual 13 Coverage Maps e 163 Adding a Layer 1 Right click on the Map View window to open the Layer Control window 2 Click on the Add button 3 The Open window will appear Locate the MapInfo table tab for the layer you would like to add and double click on the filename 4 The layer will now be included at the bottom of the Layer Window Use the Up and Down buttons to position the layer to gain the prominence of the layer you desire NOTE In order to see your custom layer you will need to repeat these steps each time you close and reopen the BIAMapX viewer Removing a Layer 1 Right click on the Map View window to open the Layer Control window 2 Click and highlight the custom layer you would like to remove 3 Click on the Remove button to delete the layer NOTE The built in layers supplied with your BIAMapX program can be accidentally removed If this should happen you can reinstate the missing layers by simply closing the program and reopening it Layer Properties Control This section of the Layer Control box allows you to change the behavior and appearance of the individual layers Click on the layer to highlight its name in the Layer Window and the following settings can be changed NOTE The changes made to the Layer Properties Control are temporary and will revert back to the system default once you have closed the BLIAMapX viewer Visible When checked the subject layer will be vis
60. 002 Revenue Station 2002 x indicates multi field search When you first install MEDIA Access Pro your Favorites field list is empty You will want to build it with the fields that you use recurrently From either the Contents or Index field selection tabs click on one of the fields you wish to add to your Favorites tab making sure it is highlighted white type with a dark blue background Click on the Favorites tab You should see the field name you highlighted now showing in the Current selection window Click on the Add button to include it in your Favorites tab Repeat steps 2 through 4 above for each field you wish to add to your Favorites Selecting Fields Follow the steps below to select the Fields of your choice and apply them to the Selection Criteria Output Fields or Sort Order 1 Click anywhere in the Favorites field list to activate it A field name will be highlighted it will appear in the Current selection window and its description will appear below the Field List box in the Field Help Find the field on which you want to base your search criteria and click on it to highlight it There are two ways to do this Scroll or Rapid Type MEDIA Access Pro Version 4 0 User Manual Scroll scroll down through the list by either 1 tapping on the down arrow key 2 clicking on the down arrow in the scroll bar or 3 clicking holding and pulling down on the scroll button in the scroll b
61. 1000 cities by population in the United States Displays the symbol and label for major US cities kKankakee V Yes S Yes A Yes E No e US Top 20 Cities Contains the top 20 cities by population in the United States Displays the symbol and label for US cities Boston V Yes S Yes A Yes E No e USA Map of the United States by state but no islands and no water is visible But higher quality map Defines the borders of the United States V Yes S No A No E No e USA_LowRes Map of the United States by state but no islands and no water is visible Provides a low resolution border of the United States V Yes S No A Y es E No e World Countries World Map Provides the layer portraying all the world countries other than the United States V Yes S No A No E No Layer Control Navigation Using the Up and Down buttons you can move layers into positions to provide greater prominence in your Map View and on your printed output 1 In the Layer Window click and highlight the layer you wish to move 2 Click on the Up or Down button to position it in the desired location Custom Layer Add and Remove You can customize your version of BIAMapX to include additional layers not already provided by BIAfn Any type of geographic data can be added to your maps Many other layers are available Call you BIAfn Account Executive 703 818 2425 for more information MEDIA Access Pro Version 4
62. 2 22 E EE 37 4 Getting Started 39 OVERVIEW ee sectttist EE EEEE A E TE eas aos Abas tse E ETTA 39 QUICK SCAIC Hs Access ae a E E E Sawn oan reds A bets Ov Ruan dh ete es A aa a ge 39 Vie wine Results 4 2 lt 22 hers E E E hots osc vech ei bens E E E E nc atabengantesees TE 40 Printing Reports cs lt 22sto2 oct E E ccite ant dact mates sig ett ifs te SM test nado Se Mc Be eh Me E E tao c ase 41 Printin Tabel si s lt 2 E E ats sata testi Misti estos tn de Pena Mi tcc E TA tc tata 42 EXportine DY KV TEE E EE cant aat ool Mans tos Miah E Su batts Re E A talent te 43 5 Information Screens 45 Information Screens Overview siiente eirese isere ein aieiaa eones i eie 45 Results aD ects i a a a a a tines a a 45 Adjusting Colmi SZE e eranen rarae ie sesessdessanodensedsessisssensesasadescuessenssiaens 46 Resorting Results 2 05 sick ech ees EA E EE E R E ke 46 Reordering Columns ecccccessesssessceesceescesecesecaeceeecseecaecseecaeecaeseneeneeseeeeeeeneeeasenaes 46 Split SCreen View ots5 0 E R esas ce T R E S es boas tecste 47 Comments Memo Fields ccccccsseessessceesceesceeeesecnsecaecaeecseecaeeeaeeeeeeeeeeereneenseenas 47 Full Screen View R oT E E ed ed coche fads A E A 48 Navigation Buttons c ccccecssssssessceeeceseceseceseceeecseeeseeeneeeeeeeenseceseceaeesaecnaeeaecaeeeseeass 48 Print Screen Buttoin 5 254000 os stacks hie esoeece tick esas caches tds Mad osetde A hese tate h 48 Closing the Screens ices ee
63. 3 Coverage Maps e 157 Coverage Maps Properties 158 e 13 Coverage Maps Properties Paths MA Map Data C BIADATAN Conows fEBADaat sri Max Data ic BIADATASBIAMaps Printing Options Orientation Portrait j Bi Exporting Options Height 6 inches Fomat JPEG Cip id Widh 764 inches Scale ff s Contour Display I View Primary Contours Width Primaty View Secondary Contours Secondary I View 2mi m Contours 2mV m User Layers V Save User Layers Revert to Defauk Layers Station Selection V Licensed Constuction Permit W Special Temporary I Display Status Service with Callsign I Display Contour Level with Callsign Application Restart Requred Through the Properties window you set the default behavior of various features and functions of the BLIAMapX Viewer as described below Make the necessary changes and click OK in the Properties window and then click on the Reload button in the BIAMapX Viewer 1 Paths In this section of the Properties window you set the paths where the BIAMapX viewer will find the files on your computer on network with which to work If you elect to accept the default settings of the MEDIA Access Pro and BIAMapX installation you will not be required to alter these settings However if you alter the drives where files are stored you will need to adjust these settings To change any file path either directly type in the path accuracy is critical
64. 600 and 1 000 fields of data for every entity it has been designed to help you find exactly the information you want to print reports and labels or export files that can be used with other programs Below is a quick and easy overview to help you get started using the program MEDIA Access Pro was designed to be as easy or as comprehensive as you need For more detailed information browse through the online Help consult the User s Manual provided on the CD ROM with your MEDIA Access Pro program or call 607 936 6737 or e mail your customer support executive mahelp bia com for personalized assistance For information on opening MEDIA Access Pro see Starting the Program under Installation The easiest way to get started with your first search is to use the Quick Search feature of MEDIA Access Pro With a couple of clicks of your mouse you can find a station or newspaper by its call letters or name the entities operated by precisely the owner you re looking for a list of the stations and or newspapers in a specific market or from any one of the other available fields you choose It s an easy 3 step process MEDIA Access Pro Version 4 0 User Manual 4 Getting Started e 39 Viewing Results 40 e 4 Getting Started 1 Press the Quick Search screen button and Select either Calls or Newspaper Owner Market or City ST or select a custom search field e g Format by clicking on its adjacent radio button 2 T
65. 737 for assistance With a re installation or an upgrade of MEDIA Access Pro to your network it is important to backup the customized network files Network Comments Saved Network Searches Owner and Station Custom Contacts etc prior to proceeding From the BIADATA Master Data directory on your network drive make a copy of the following files to a separate location to help ensure retention of the data e nNetNote Newspaper Network Comments and Custom Newspaper Contacts e nNetOwn Newspaper Custom Owner Contacts e rNetNote Radio Network Comments and Custom Station Contacts e rNetOwn Radio Custom Owner Contacts e newsql Network Saved Searches e tNetNote Television Network Comments and Custom Station Contacts e tNetOwn Television Custom Owner Contacts MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 17 Full Version Installation Instructions 18 e 2 Installation and Data Updates 1 10 11 With your MEDIA Access Pro Registration number available start Windows You should be at the Windows Desktop NOTE Please refer to your Windows documentation for questions on the Windows Desktop For best results close all other programs IMPORTANT NOTE If this is a re installation or an upgrade and you have used the custom features such as Saved Searches Custom Reports Network and Local Comments Custom Contacts etc to be on the safe side it is very
66. A This is the same map report that is accessible from the Market screens found in the Station Information screens of either the Radio and Television databases Market Ranker Report This powerful report is available only if you are a licensed user of either BIA n s Radio Rankers or Radio Ratings feature The Market Ranker Report provides a ranking of the radio stations in a market based on their Average Quarter Hour Arbitron shares for either men women or total persons in various age groups and popular dayparts See the list below for the breakdown The report also compares the stations rankings for the current ratings period to the last ratings period and indicates any change in ranking Age and Time Periods Covered e 12 e Teens e 18 24 e 18 34 e 18 49 e 25 34 e 25 49 e 25 54 e 35 44 e Morning Drive Time e Mid Day e Evening Drive Time Market Share Report The Market Share Report for Television provides you with an overview of the Nielsen shares returned in the market from Local Viewing L Households Using Televisions H or HUT and Adjacent Stations A from outside the defined market The report profiles the past four ratings periods broken down by the critical dayparts including e Early Morning e Mid Day MEDIA Access Pro Version 4 0 User Manual e Afternoon e Early Fringe e Evening News e Prime Time e Night News e Late Night Newspaper Analyzer Print Screen This Newspaper Analyzer Print Scr
67. A Access Pro in order to finish the user data restore process Click on OK Go to your Windows Desktop and double click on the MEDIA Access Pro icon to re open the program Manual Custom Data Restore In the highly unlikely event that the built in utility Utilities gt User Data Restore is not operating correctly you can restore your backed up custom files manually l 2 MEDIA Access Pro Version 4 0 User Manual Close MEDIA Access Pro Using the method you are most comfortable with copy the following backup files including all of the files beginning with these names and the varying extensions DBF CDX FPT from the diskette or the backup directory you specified to your BADATA MASTER USER directory NOTE You may or may not have all of these files depending on the versions for which you are licensed e favorite Field List Favorites e blINames Custom Labels e nannotes Newspaper Notes e rannotes Radio Notes e rptnames Custom Reports e sqlsets Saved Searches e tannotes Television Notes Copy the following backed up files to the BBADATA MASTER DATA directory In the case of a workstation installation this directory will be found on the network e nNetNote Newspaper Network Comments and Custom Newspaper Contacts e nNetOwn Newspaper Custom Owner Contacts e rNetNote Radio Network Comments and Custom Station Contacts e rNetOwn Radio Custom Owner Contacts e tNetNote T
68. AC Trempa st Petersburg Clearwater FL 21 New Por Richey FL Cox Broactas KCO FM AAA Derver Boulder CO 22 Boulder co Clear Cnanne DKA 1AM NewsiTaik__ Pamsburgh PA 7alPmesurgh PA Infinty Broade KUPL FM County jPortiana oR 24 Poriand OR infinity Broadc vai iFM Oldies Cleveland OH 25 Cieveiana OH Clear Channe vaw i NwsiTIWSpt Cincinnat OH oe ancinnad OH Clear Cnanne wa IAM News Talk Sacramento CA 27 Sacramerdo cA Clear Channe FRG FM County Riversige San Bernardino CA 25an Bernardino CA irfinity Brosdc PRS jem Urban kansas cm MOxS 29 Kansas City MO Caner Broad KBaT FM Urban Ririt jSan Antonio TX 31 JS TX Uniision Cor Jam News Talk Sait Lake Cit Opden Pravo UT 32 See Lake Ciy UT Bonneville ant NUM The Results Tab appears either after a completed search or when you click on the Station Info or Paper Info buttons It is a scrolling list of all the records stations or newspapers returned in your search or the entire database if you have not yet executed a search MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 45 46 e 5 Information Screens After executing a search the results will be displayed in the Results Tab This screen looks very much like a spreadsheet display Each new record will be in a row and each field in a separate column Adjusting Column Size You can shrink to see more fields on one screen or widen the width of any column by positioning the cursor at the intersection of two
69. Button 103 Parentheses Adding 101 Removing 101 Value s Semicolon 99 Current Market Indicator 76 77 78 Custom and Search Flags 143 Custom Contact Records 139 Custom Contacts 50 52 53 139 Custom Owner or Parent Contacts 140 Custom Report FCC Geographic Market Definition 125 Custom Report Writing 141 Custom Reports 121 FCC Geographic Market Definition Report 9 Loading 143 Saving 142 Custom Version 174 Customizable Features 143 Customizable Fields 50 52 53 143 Call Back 144 Custom Flags 143 Last Call 143 Local Comments 144 Network Comments 144 Search Flags 143 D Daily Note Pad 146 Data Download Report 124 125 Data Path 174 Data Updates 27 Database Basics 35 Database Field Names 138 Daypart Ranking 76 77 78 DayPart Share Report 125 Deal Terms 62 Default Selection 110 Delete Button 103 Delimited ASCII txt 135 Demographic Ranking 76 Demographic Statistics 63 68 72 73 Demographics Market Demographic Breakdown 68 70 73 Display Contacts 55 MEDIA Access Pro Version 4 0 User Manual Display Pick List 100 Distance Indicator 50 52 53 58 59 61 62 Distance Sample Search 111 Distance Search Conditions 98 E Ends With 95 Equals 95 96 Ethnic Percentages 64 66 68 73 Exactly Equals 95 Expanded Ratings Persons 78 Ratings View Selector 77 78 Exporting Data 43 135 Delimited ASCII txt 135 Field List Report 137 FoxPro DBF 136 Lotus 123 wk1 136 Microsoft Excel xls 137 System Data For
70. Contents Index The Output Fields screen determines what fields will be displayed on the results screen If you choose to export your search results these same fields will be exported The order in which the fields will be displayed will be in the same sequence as the Output Fields list 1 Selecting and Removing Fields for Output The Field List column on the left lists all of the fields that are available from which to choose The Output Fields column on the right lists the fields that will be displayed and exported when you Proceed Use one of the procedures below to select fields for Output Several at a Time applicable only from the Index and Favorites Field List Folders o Holding down the Ctrl button find and click on the various fields in the Field List that you want in your search results Each field name will be highlighted in the Field List Click on the Add gt button to include the highlighted fields in the Output Fields box o Click on the lt lt Remove All button to clear the Output Field List One at a Time o Double click on a field name in either column to move it to the other column applicable only in the Index and Favorites Field List Folders You should be sure the fields in the Output Fields column are the ones you want to use before proceeding o Click on a field in either column and then click on the Add gt or lt Remove buttons to move it to the other column applicable in all Field List Fo
71. Greater Than 96 Is Greater Than or Equal To 96 Is in the List 95 96 Is Less Than 96 Is Less Than or Equal To 96 Index e 181 L Label Delete Button 118 Label Names IbINames 170 171 Label Selection Name 118 Label Sort Order 118 Label Type 117 Labels Creating New Formats 117 Modifying Formats 117 Printing 117 Labels for 117 Last Call 143 Last Page 116 Last Selection 110 Layer Control 161 LCS 63 license agreement 7 License Agreement 17 Load Custom Report 143 Loading a Saved Search 113 Local Commercial Share LCS 63 Local Market Share 75 Logical Conditions 97 Logical Fields 36 95 97 Lost Viewing Share 75 Lotus 123 136 M Mailing Labels 116 Map Area Selector 87 Market Selector 88 Results Order 80 88 Map Area Selector 79 87 Map Data 174 Map Market Selector 79 88 Map Program 174 Map Results Order 80 88 Maps Tab 79 Market 1 Print Screen 126 127 131 Market 1 Tab 79 Newspaper 68 Other Stations in Market Screen 64 66 69 74 Radio 63 Television 65 Market 2 Print Screen 126 127 131 Market 2 Tab 70 Newspaper 73 Radio 70 Television 72 Market 3 Print Screen 126 127 131 Market 3 Tab 74 Market Counties 70 72 73 182 e Index Market Demographic Breakdown 68 70 73 Market Demographic Rankings 72 Market Demographic Report 127 Market Designation Date 9 Market Ethnic Percentages 64 66 68 73 Market Financial Report 127 Market Financial Statistics 63 65 68 73 Market Identifiers 63 70
72. LPTV MS Communications LLC K43El 43 mooo LPTY MS Communications LLC a K57GK 57 LPTV MS Communications LLC aa k23027 23 LeTV MS Communications LLC K38EG 38 __ LETv __ MS Communications LLC K60GE 60 LPTV MS Communications LLC genni pease KS0DW 50 LPTV MS Communications LLC KI6DK He tert ___ MS Communications LLC KALB NB MAIN Media General In 8 eres e ciose 12 Market Map Button Clicking this button will generate a color map of the market Press ESC to return to the Market 1 tab Right click on the map to adjust the zoom save the map to a file or print the map a x Willis Conroe MONTGOMERY CHAMBERS For best results in printing the Market Map set the parameters as outlined and shown in the sample below e Measurement Units Pixels Print Whole Image s Center checked Isometric checked Click Fit to Page button 66 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual 13 14 15 16 MEDIA Access Pro Version 4 0 User Manual Print Piiesimient Measurement Units Print Pixels aa M Center V Isometric C Window Contents Millimeters ones maal Fit to page C Inches E B Height Pq Ko width Pinia Top Height Page 199 7953 Height lt Left Width Page Width 13200 f 3200 Cancel Revenue Confidence Rating BIAfn s rating for its confidence in its revenue estimates for
73. MEDIA Access Pro Version 4 0 MED ACCESS PRO oo O User Manual BIA Financial Network Inc MEDIA Access Pro Version 4 0 User Manual Contents e i Financial BIA Financial Network Inc 15120 Enterprise Court Suite 100 Chantilly VA 20151 1217 Sales 703 818 2425 pubs bia com Service 607 936 6737 mahelp bia com Fax 703 803 3299 http Awww bia com ii e Contents MEDIA Access Pro Version 4 0 User Manual Contents Copyrights 1 BIA Financial Network Inc cccccccceccccessssceessceeecnssceceesececeessececsseeecsesesecesssececsssseeeenseeenesaees 1 Arbitron cTate SR AIO ieee hace hala aaa bcc tei dN alec ches ches tea 1 Nielsen Media Research Television csscsscsssssesscssssssssnsacsessscaccesssacsecaseaccscascaccacaseaces 1 Audit Bureau of Circulations Newspaper s tsc2s sae ekeneeee ace eke 2 Market Statistics Inc AMV GRSIONS ces ceric acisascoreestereasadontathiaadersateungaranenaudiane 2 Data and Software Licensing Agreement 3 Software License Agreement nnne ee jesgeden svi i i io iaae ieie esetei eisa 3 Technical Support 6 1 About BIAfn s MEDIA Access Pro 7 ONAE ATATA E EEE REA EE A E E EE AS 7 What s New With Version 4 0 srne aiei a a a a ai a ia aes 8 MEDIA Access Pro Database Components c ccessessseesceesceeeceecesecesecaeecaeeeaeeeeeeeeeeereserens 9 COMA CS vezi EE ee easter eas a eI oe Reed ret aed is oe aoe es 10 Analyzer eo ees sed E anti iedg cee eed
74. MEDIA Access Pro screen 32 To initialize the local USER files and to begin using the program at this workstation Exit either File gt Exit or click on the Quit button and restart MEDIA Access Pro 33 Repeat steps through 32 for each workstation NOTE Licensed BIAMapX Coverage Maps users should see Coverage Maps Installation for further instructions CONGRATULATIONS BIAfn s MEDIA Access Pro is now installed on the network and its users workstations Coverage Maps Installation Stand Alone Default Installation The following instructions take you through the steps of installing the BIAMapX Coverage Maps program to the hard drive of your computer accepting all the defaults 1 Place the MEDIA Access Pro CD ROM in the CD ROM drive If you are continuing the installation from the Page 4 Your CD will already be in the drive and your program will if auto run is supported begin the Coverage Maps installation If not move to the next step Click on Start gt Run to open the Run window Click on Browse Double click on the BIAMapX subdirectory Double click on the Setup exe file to open the BIAMapX InstallShield Welcome screen A co oc 6 Read any notes and warnings on the Welcome screen and click on Next 7 Read the License Agreement and click on Yes if you agree with the agreements terms and conditions Clicking on No will close the setup program 22 e 2 Installation and Data Updat
75. Media 168 e 13 Coverage Maps MEDIA Access Pro Version 4 0 User Manual 14 System Maintenance This chapter covers backing up and restoring your customized files verifying searches rebuilding your system reindexing your files changing the settings switching versions and setting or clearing custom flags Backing Up Customized Files If you have created saved searches input notes in the Local Comments fields designed custom reports or input custom contacts in MEDIA Access Pro you will want to frequently backup your work This will help insure your work in the unlikely event of it being overwritten or corrupted It is recommended that if you use the customization features of MEDIA Access Pro regularly you should set a schedule to back up daily weekly monthly or as fits your comfort level There is a built in utility explained below under the heading User Data Backup User Data Backup Built in Utility 1 With MEDIA Access Pro open click on Utilities in the menu bar 2 Click on User Data Backup or type Ctrl B on your keyboard 3 Inthe Select a Directory window choose the appropriate directory for placing your backup files and click on Select NOTE It is highly recommended that you choose a directory outside of the BIADATA subdirectory and preferably in a location other than on the same hard drive location of your MEDIA Access Pro program and or data 4 Once the process is complete a message will appear
76. Positions on the upper far right corner of the Owners Tab and select either Custom 1 or Custom 2 4 Click in the yellow highlighted fields and enter the appropriate information pressing the tab key to move from field to field The information is automatically saved To search for this information select one of the fields named Owner Custom 1 Owner Custom 2 Parent Custom 1 or Parent Custom 2 HINT For best results limit the type of contact that you put into each field e g Custom 1 Regional Manager and Custom 2 Corporate PD This will make it easier for you in creating searches by personnel type on which to do mailings The first and last names and title of your custom contacts will also appear on the Owner Contacts screen accessed by clicking on the Display Contacts button on the Owners Tab These fields can be edited or entered on this screen but address and phone information is only available for editing in the Contacts fields available from the Position drop down box on the Owners Tab 140 e 12 Customizable Features MEDIA Access Pro Version 4 0 User Manual Custom Report Writing Creating Custom Reports MEDIA Access Pro has an advanced feature wherein you can design your own custom reports While not a pre requisite it is extremely helpful to have a knowledge of FoxPro Report Designer Below are some cursory instructions For more complex scenarios we recommend training in Microsoft Vi
77. Radio or Nielsen TV market areas click on the desired market or newspaper to open the Region Style selection window Under Fill select the desired pattern and color of the shading Under Border select the Style Color and width of the border line see Layer Property Controls later in this chapter for more detailed information Click on OK and then the Reload button in the BIAMapX Viewer to see your selection 13 Technical Information To view technical information on a particular station left click on the call letters to open the Station Info box Click on the Next or Previous buttons to move through the information on any of the stations in your results list Printing Maps The following instructions will help you to print a coverage map that you have generated from MEDIA Access Pro 1 In the BIAMapX Viewer click on the Print Preview icon ey in the toolbar to see a sample of how your map will look when printed 2 Included at the top of the screen with the sample of your map as it will print are a few tools If desired use the Zoom tools gq Q to adjust your preview of the printed output 3 To make adjustments to your map before printing click on the Close button to return to the BIAMapX Viewer 4 Ifthe map appears satisfactory click on the Print button amp to open the Print window select the desired options and click on OK to send your map to the printer MEDIA Access Pro Version 4 0 User Manual 1
78. Radio Market 2 Tab Analyzer Omly cceccceccecsceescessceeeceseceseceseceaecaeeeeeeeeneeees 70 Television Market 2 Tab Analyzer Only cccecceeseesceseceeecesecesecesecaeeeeeaeeeneeees 72 MEDIA Access Pro Version 4 0 User Manual Newspaper Market 2 Tab Analyzer Only 00 0 0 ccecsceeseeesceseceeceseeeeeseenseeneeeeeeneeees 73 Market 3 Tab Television Analyzer Only ccceccescecsseesseesceeseeeeceseeeseensecsecaeenseceeeaeeeneeses 74 Rankers Tab Radio Rankers Users Only cccsscssccssecsseesseeseeeeeeeeceeensecesecnsecaecaeceeeeeeneeses 75 Ratings Tab Radio Ratings Users Only ccccssccssessseesceesceeeeeseeeeceeeesecesecaeesaeceecseeeeeeneeass 76 Ratings Tab Overview Radio Ratings Users Omly cc cescceseesseeeteeeeeeneeeneeeneeees 76 Ratings Tab Rank Share View Radio Ratings Users Only ccseeseesseesteereeees 77 Ratings Tab Persons View Radio Ratings Users Only ccccescessecsseessesseeneeeseeees 78 Maps Tab Coverage Maps Users Only ccccescesseesseeseeeeeeeceesseeeecesecesecaeceaecsaecaeecaeeeeeeneeents 79 Web Site Tab Analyzer Only 00 cccceeecccesecsceesseeseeeseeeeceseeeeeeeeeeeeseeensecnaeenaeeaecaecaeeeaeeeneesss 80 6 Multi Media 83 OVER VIC W ase acti alee a Meats eles eh Lite ences eed a raa Ral bat ee 83 How to Access the Multi Media Screens ccccessseeseeescessceeeceeessecnseceeeeeeeeeneeses 83 Multi Media Results by Media Type
79. Results Tab Correction Link Click on this link to activate an e mail to BIA n to report corrections 5 Information Screens e 53 Owners Tab Aes paper MONAT i a te NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 54 e 5 Information Screens Station or Newspaper Identifiers This area provides identifying information for the station or newspaper selected It can include e Name of the newspaper or call letters for the radio or television station e Affiliation of the television station or format of the radio station e Market name and rank of the radio or television station or the city and state where the newspaper is published Owner or Parent Select to view the address and contact information for either the Owner or the Parent Holding Company if any by clicking on the appropriate radio button NOTE When the words Pending Sale to appear in red text on the screen next to the owner name field the owner indicated is the proposed owner pending the closing of a transaction to purchase the station or newspaper Owner or Parent Headquarters Shows the mailing and physical addresses phone fax Web site e mail and stock symbol for the selected owner or Parent Holding Company if any Group is flagged T when more than two newspapers are owned or more than two stations are owned in more than one market Owner or Parent Contacts Lists the mail
80. SITESAFE BIAMAPX BIAMAPX EXE file Export Path This should point to the default directory where the users would like their exported data files directed NOTE This path is network sensitive meaning that if changed by one user it will change for all users Save Button When correct press this button to register the new settings Cancel Button Click on this button to exit the Change Path Settings screen without saving your changes MEDIA Access Pro Version 4 0 User Manual Change Version _ Ghose ase uig J Contacts J Rankers J Analyzer J Ratings Television J Contacts T Analyzer Newspaper M Contacts v Analyzer M Web Browsing Search Only toolbar oo E There are two options available for changing between the Radio Television and Newspaper versions of MEDIA Access Pro either through the File menu explained below or through the Title Screen File gt Change Version Click on File and Change Version to access the Choose Media screen From this screen you can select either the Radio Television or Newspaper versions by clicking on the radio button next to the desired media If you are a licensed Analyzer user you also have the option of customizing the program to display either the Analyzer or Contacts version and for Radio to include or exclude the Rankers and or Ratings modules Those components that are not available under your present licensing agreement with BIA n will be grayed out
81. Station s mailing and physical address phone fax e mail and Web site 4 Station Personnel A list of the contacts for the key positions at the station 5 Market Identifiers Fields such as official City and State of License Nielsen Television DMA name and rank and region of the country in which the Television station is located 6 Translator Stations If not grayed out clicking this button will open a screen that lists along with the technical attributes of each the subject station s translator facilities that transmit the subject station s signal Wransliter Stations EEx KAET Calls Channel City State Rank Market__ Power Haat Latitude Longitude Digital Dtvchannellpd K58EP 36 Meadview Phoenix AZ 1 000 E 35 51 48 05 0 K63BG 55 Camp Verde AZ 16 Phoenix AZ 0 160 34 28 13 52 eee ee eed ee ee ee MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 51 7 Custom Contacts While BIA n tracks the key professionals for both stations and owners to accommodate your special needs BIAfn provides a Custom Contact utility wherein you can track up to two other contacts important to you at each level For more information see Customizable Features 8 Owner Name The popular name of the licensed Owner of this station NOTE When the words Pending appear in red text on the screen next to the owner name field the owner indicated is the proposed owner pending th
82. User Path Points to the directory where some customizable features such as saved searches and output fields default changes are stored MEDIA Access Pro Version 4 0 User Manual 14 System Maintenance e 173 174 e 14 System Maintenance WARNING If you are working from a network version it is mandatory that all workstations User Path point to the workstation e g c biadata master user Custom Version Reserved for the use of clients whose version of MEDIA Access Pro has been customized to interact with their own proprietary data accounting sales etc Call you BIA n Sales Executive 1 800 331 5086 for more information on customizing your version of MEDIA Access Pro Data Path This should point to the directory where your data files are stored either on your workstation s hard drive or the network drive containing the BIADATA MASTER DATA folders Reports Path This should point to the directory where your built in custom reports are stored either on your workstation s hard drive or the network drive containing the BIADATA MASTER REPORTS folders Map Data This should point to the directory where each user s map data file BIA dat is stored on their workstation s hard drive usually BIADATA Map Program This should point to the directory where BIAfn s mapping program s executable files are stored either on your workstation s hard drive under PROGRAM FILES or on the network drive containing the
83. Washington DC 123 Main Street Columbia MD 555 1234 WBBB FM Youngstown 234 South Maple Youngstown OH 555 2345 WCCC FM Riverside CA 345 N Erdman Ave Springdale CA 555 3456 This file type is useful to bring information into programs that do not read one of the other file formats For example Macintosh computers cannot read any file that was created on a PC but they can open and import delimited ASCII files Special databases in house proprietary programs personal information managers PIMs and other unique programs can also use this format to exchange data FoxPro DBF dbf Lotus 123 wk1 136 e 11 Exporting Data This is the native format for MEDIA Access Pro data However we pull information from several tables or databases and combine the results into what appears to be one simple list of information You may want to create a new database containing just the information you want without using multiple tables or complicated relationships After exporting as a DBF file the new flat file non relational database table can be manipulated in any of the common PC databases like FoxPro dBase Access Approach or any program that reads the industry standard DBF format Most Personal Information Managers PIM can also read this data format NOTE Notes or memo fields such as Local Comments Network Comments and D
84. You can choose True False or Ignore Select the appropriate condition then click on the ADD Button No value is needed Not Conditions C doesn t contain the text is not between is notin the list C doesnt sound similar to doesnt equal C doesnt exactly equal doesnt end with C is not empty MEDIA Access Pro Version 4 0 User Manual 7 New Search e 97 98 e 7 New Search Text and Numeric conditions can be inverted to an opposite value by clicking on the NOT button next to the Conditions box For example is in the list becomes is not in the list etc Memo Field Conditions contains the text Memo fields are used for fields that require unlimited space capacity such as Notes fields e g Local Comments Network Comments Deal Terms etc A memo field only takes up as much space on your hard disk as there is content in the field thereby saving valuable disk storage capacity These field types have only one option for searching Contains the text Distance Search Conditions AM Longitude Between 0 BIA n s custom filter conditions that allows you to all the Radio and or Television stations within a specified radius of either a designated station CALLS or using a latitude and longitude locator Search Only Search Only Radio Search Only the following stations x MV Commercial V Non Commercial V Canadian V United States V Mexican Select All Select Non
85. age and click on Next 7 Read the License Agreement and click on Yes if you agree with the agreements terms and conditions Clicking on No will close the setup program 8 In the Setup Type screen select Sample DEMO Version 9 Enter the appropriate Name and Company Name on the User Information screen and click on Next 10 In the Choose Destination Location screen you designate the folder in which you want the MEDIA Access Pro user files installed Unless you have a good reason to change the default directory it is strongly recommended that you accept the directory suggested by the installation program C BIADATA MASTER To accept this directory click on Next Otherwise type in the new destination folder or click on the Browse button to open the Choose Folder box locate the appropriate folder click on OK and then on Next 11 The Setup Status screen next appears reporting the progress of your MEDIA Access Pro installation When installation is complete you will see the Setup Complete window possibly informing you that you need to restart your computer before you can use the program Select Yes and click on the Finish button Proceed to Starting the Program later in this chapter Installing Program Updates Periodically BIAfn makes improvements to the MEDIA Access Pro program When this occurs you will be notified via e mail or some other vehicle that an upgraded version of the program is available for download fro
86. age area of the specific layer with a selected pattern and optionally border it with a selected line width and style both in a custom selected color kemion siyle r Fill Pattern Foreground IV Backgound r Border Style Color r Width Pixels Points r Sample PS Line Style Customize the line style of your selected layer by clicking on the line tool and opening the Line Style box Here you can select from dozens of line styles 13 Coverage Maps e 165 customize the color of the line and set the line width in pixels or points IGNE Style Style EJ I Interleaved Co mm Tib Pixels p C Points E z Cancel r Symbol Style Click on the symbol tool to open the Symbol Style box This allows you to select and customize the symbol you want to depict the layer you have selected in the Layer Window SYDS Sampe Font Map Symbols z 14 2 x j Symbol r z r oooO L Rotation Angle p deg Background Effects None Halo Box F Bold F Italie Color E I Drop Shadow Cancel Aa Text Style Selecting the text tool opens the Text Style box In this box you can adjust the selected font font size text color background enhancements and text effects of the selected layer Jeet Style Font Arial x j2 z jean Text Color E p 2k brown fox jumps over the l Backgro
87. ahelp bia com Before receiving your first Internet update you must have a valid Username and Password registered with BIA n If not pre arranged or supplied by BIAfn with your documentation contact your MEDIA Access Pro Client Services Department 607 936 6737 or mahelp bia com to get set up There are two ways to update your data via the Internet automated also referred to as scheduled or manually Automated Internet Data Updates BIAfn s MEDIA Access Pro provides a built in feature that enables you to schedule between now and 12 hours from now an automatic download of updated data How it Works At the scheduled time MEDIA Access Pro automatically launches your default Web browser and goes to BIAfn s FTP site Once there it inserts your Username and Password and proceeds with the download The data is captured in a exe file named update exe and is stored under the BBADATA MASTER DATA UPDATE subdirectory overwriting any previous update files The MEDIA Access Pro program then closes down and if Backup First is checked Data Update will start by backing up your old data files to a directory named Backup under the BIADATA MASTER DATA directory where your MEDIA Access Pro program resides It then runs the exe file installing your new data When you next open MEDIA Access Pro your data will be updated to the date reflected on the Title Screen How Long Does it Take On average your data updates
88. an electronic graphic file to attach to an e mail or place as an image in a document Expanding the power of coverage maps is the ability of BIAMapX to display the integrated elements of all media editions at once Subscribers to two or more industry editions radio television television newspaper radio newspaper or radio television newspaper can plot contours and coverage areas of all licensed media on the same map Available for radio television and newspaper Radio Rankers BIA n s MEDIA Access Pro Radio Rankers gives you the ability to track the rankings of a radio station s ratings in its critical demographics and dayparts for every market in which it s rated by Arbitron With Rankers you can generate a custom report profiling a station s demographics and its ranking within a rated market With MEDIA Access Pro s Rankers you can even perform due diligence for acquisitions or other important strategic maneuvers all within minutes Available for Radio only Radio Expanded Ratings BIAjn s MEDIA Access Pro Expanded Radio Ratings takes Rankers ten steps further by giving you the ability to track the actual shares persons and calculated rankings of a radio station s ratings in its critical demographics and dayparts for every market in which it s rated by Arbitron With Expanded Ratings you can generate a custom report profiling a station s demographics and its share number of persons and ranking as it re
89. an 96 Is Less Than or Equal To 96 Numeric Field 95 O Other Stations in Market Screen 64 66 69 74 Output 37 Output Fields 104 Add Remove 105 Reordering Fields 105 Search Action Buttons Cancel 106 Delete 106 Proceed 106 Save 106 Selecting and Removing 105 Overview Tab 109 Output Fields Summary 110 Save Search As 110 Saved Searches Box 109 Search Action Buttons 110 Selection Criteria Summary 110 Sort Order Summary 109 Unique Field List Summary 110 Owner Also Owns 55 Owner Contacts 55 Owner or Parent 54 Owner or Parent Stats 55 62 Owner Stats 62 Owners Print Screen 130 132 Owners Ranked by Stations 111 Owners Report 130 Owners Tab 54 Also Owns Screen 55 Display Contacts 55 Owner or Parent 54 MEDIA Access Pro Version 4 0 User Manual Owner or Parent Stats 55 P Parent 62 Parentheses 100 Adding 101 Removing 101 Parents Ranked by Stations 112 Pending 52 Persons 78 Preview Button 118 Previous Page 116 Price Code 62 Print Button 71 118 Print Preview 116 Print Screen Button 48 67 69 72 74 75 76 78 Printer Setup 115 Printing 115 Adobe Acrobat 115 Coverage Maps 119 Labels 42 117 PDF 115 Reports 41 Proposed Date 61 Q Quick Search 39 R Radio Contacts Tab 49 Radio Contour Definitions 147 Radio Expanded Ratings About 12 Radio Market 1 Tab 63 Radio Market 2 Tab 70 Radio Rankers About 12 Radio Rankers Print Screen 126 131 Radio Rankers Tab 75 Radio Ratings Report 131 Radi
90. anual assumes you have a basic understanding of Windows fundamentals using the mouse keyboard and working within Windows etc If you are new to the Windows environment refer to your Windows manual or take a few minutes to run through the Windows User and Systems Guide and Windows Basics accessed by left clicking on the open Windows desktop and pressing the F1 function key NOTE This may require that your Windows CD ROM be installed in your CD ROM drive System Requirements BIAfn s MEDIA Access Pro is a Microsoft Windows program and requires a reasonably fast Windows personal computer that includes the following e At least a Pentium processor e A minimum of 16 MB of RAM the more RAM the faster the program will operate e Microsoft Windows95 Windows98 Windows NT Windows2000 WindowsME or WindowsXP operating system e Microsoft Internet Explorer Version 5 or newer installed on your computer This program can be downloaded from Microsoft at www microsoft com windows ie default htm e A mouse e ACD ROM or access via a network for installation The following minimum hard disk requirements Contacts e Radio 60 MB e Television 45 MB MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 15 e Newspaper 32 MB e Combined Radio TV amp Newspaper 95 MB Analyzer e Radio 86 MB e Television 56 MB e Newspaper 35 MB e Combined Radio Tel
91. aper registers 20 or greater circulation penetration and will include the primary market county as well Demographic Statistics The sum of the counties composing the secondary market s estimated historic and projected market Population Pop Households HH Retail Sales RS and Effective Buying Income EBI figures Data is licensed from Market Statistics See Copyrights Demographic Growth Rates The estimated historic and projected rate of growth for the demographic statistics outlined in 3 above for the secondary market Data is licensed from Market Statistics See Copyrights Secondary Market Counties A list of the counties comprising the subject newspaper s secondary market with population listed in thousands 000s Market Financial Statistics Estimated per capita median and average household income for the secondary market Data is licensed from Market Statistics See Copyrights Market Demographic Breakdown The breakdown of the secondary market s population by gender and age group Market Ethnic Percentages Percentage breakdown of the White Black Asian and Hispanic Origin population in the secondary market Data is licensed from Market Statistics See Copyrights 5 Information Screens e 73 NOTE Ethnic percentages do not total 100 Hispanic Origin persons are also included in the other categories 9 Other Papers in Market Clicking this button will give you a pop up screen containing a quick ov
92. ar Rapid Type instead of manually scrolling if you Il type rapidly the first few letters of your selection MEDIA Access Pro will take you to the first instance in the list that begins with those letters 3 Use one of the following methods to apply the field name it to its target destination For setting your Selection Criteria pick a Condition insert a Value and click on ADD For Sort Order or Output Fields either o Drag and drop click the field name hold down the left mouse button drag the arrow to the destination box and release the left mouse button o Double click on the Field Name o With the field name highlighted press Enter o With the field name highlighted click on the Add gt button next to the destination box For Unique Fields either o Drag and drop click the field name hold down the left mouse button drag the arrow to the destination box and release the left mouse button o Click on the Add gt button next to the destination box NOTE To remove a field name from Sort Order Unique Fields or Output Fields reverse any of the above procedures or highlight the field in the box and click on the lt Remove button next to it Conditions Filter Conditions The conditions from which you can choose in the Condition box automatically change depending on the type of field selected at the time If the highlighted field is a character text field the condition list will be different than if
93. are MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports e 129 130 e 10 Custom Reports e Market Rank e Market Name e Popular name of the licensed owner e Arbitron 12 Total Day Shares for the last five ratings periods e Shares totaled by Owner for each market e Corresponding formats for each ratings period e Station ranking based on its 12 share for the most recent ratings period Owners Print Screen This Owners Print Screen Report allows you to print a replica of the data found on the Owners Tab of the Station Information or Newspaper Information Screens for every record in your search results You can also print the Owners Print Screen Report directly from the Owners Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only profile the owner information for the station or newspaper which is currently shown on your screen Owners Report This Owners Report lists basic summary contact information for the primary executives of the owners or parent companies of the stations or newspapers in your search results e Call Letters or Newspaper Name e Proposed Code if a p shows the owner named is the proposed owner deal has not yet closed e Owner or Parent Company Name e Owner s or Parent s Contact Name for the position you selected e Selected Contact s Address City State and Zip e Phone Number e Fax Number NOTE Through the Cus
94. area provides the estimated percentage of households with Cable service using an Alternate Delivery Service e g satellite equipped with a Video Cassette Recorder and the number of television households TV HH in the market Market Financial Statistics Estimated per capita and average household income for the market as well as the percentage of television households TV HH in the market Data is licensed from Market Statistics See Copyrights Market Notes If any special notes that affect the market will appear here 5 Information Screens e 65 10 Market Ethnic Percentages Percentage breakdown of the White Black Asian and Hispanic Origin population in the market If blank station does not receive ratings in a rated market Data is licensed from Market Statistics See Copyrights NOTE Ethnic percentages do not total 100 Hispanic Origin persons are also included in the other categories 11 Other Stations in Market Clicking this button will give you a pop up screen containing a quick overview of the other stations in the market organized by Owner name and call letters Screen includes an Also Owns button indicated by a question mark that when clicked opens an Owner Also Owns window For more information see 7 under the Owner Tab k LA CALLS Ch Atfiite Type LMA Owner ss KLPA TV aaas pe _ __ Louisiana Educational Television Authority 2 J 21 IND LPTV MS Communications LLC pass pasa IK55GT 55 IND___
95. ary home county serviced by the highlighted record e Owner Links the other media to the owner of the highlighted record in the Primary Media section If blank in linked media sections Owner does not presently own media properties of those types e Parent The Parent holding company of the Owner is the basis of the link to the other media sections If blank in linked media sections Parent does not presently hold media properties of those types e Radio Market MSA When checked the corresponding media sections will provide you with those entities that provide service within the counties covered by the Arbitron Metropolitan Statistical Area MSA e TV Market DMA When checked the corresponding media sections will provide you with those entities that provide service within the counties covered by the Nielsen Media Ratings Designated Marketing Area DMA e Coverage Based on all of the counties covered by the individual record selected under the Primary Media section the linked media display the entities that also cover these counties MEDIA Access Pro Version 4 0 User Manual 2 Filter on Check Box Enables the primary media table to adjust along with the secondary media tables based on the users selection actions from the Link on section within the Multi Media screen 3 Excel Export Clicking this button opens Microsoft Excel and exports the integrated data into one workbook file with each industry
96. atabase is solely for the use of BIA Financial Network Inc clients and is not intended as the basis for private offering or for use in a prospectus without the express permission of BIA Financial Network Inc Permission is normally granted upon request pursuant to execution of an indemnification and release form Please contact BIA Financial Network Inc http www bia com for further information regarding your requirements Arbitron Inc Radio Copyright 2003 Arbitron Inc For use by licensed subscribers only Reprinted with permission All audience estimates and or data contained herein are copyrighted by and proprietary to Arbitron Inc Arbitron reserves all rights with respect to its data No such data may be reproduced or transmitted in any form or by any means including but not limited to photocopying or recording on or for any information storage or retrieval system including the internet without the prior express written consent of Arbitron All Arbitron data are subject to the qualifications and limitations stated in Arbitron s reports Due to these qualifications and limitations the accuracy of Arbitron s data cannot be determined to any precise mathematical value or definition For more information visit http www arbitron com Nielsen Media Research Television Copyright 2003 Nielsen Media Research Inc All audience estimates contained herein are copyrighted by and proprietary to Nielsen Media Resear
97. ault printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Correction Link Click on this link to activate an e mail to BIA n to report corrections MEDIA Access Pro Version 4 0 User Manual Market 1 Tab Analyzer Only Radio Market 1 Tab Analyzer Only wane Station IMonnoaton 3 800 Markets station is rated Lansing East Lansing Mi NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station and Market Identifiers This area provides identifying information for the station and market selected If the market information is blank the station is not located in a rated market 2 Demographic Statistics The market s estimated historic and projected market Population Pop Households HH Retail Sales RS and Effective Buying Income EBI figures and growth rates If blank station does not receive ratings in a rated market Data is licensed from Market Statistics See Copyrights 3 Market Revenues BIAfn s proprietary historic and projected estimated revenues for the market If blank the station is not located in arated market See Copyrights 4 Local Commercial Share LCS By historic ratings period the adjustment for lost listening radio to non commercial and out of market stations 5 Market Financial Statistics The market s estimated per cap
98. ault Selection 110 T Table Reference 138 tannotes 170 171 Technical Data 49 51 57 Technical Overview 63 Technical Reports 132 Television Contacts Tab 51 Television Contour Definitions 148 Television Market 1 Tab 65 Television Market 2 Tab 72 Television Market 3 Tab 74 Television Station Tab 58 Text Conditions Contains the Text 95 Ends With 95 Equals 95 Exactly Equals 95 Is Between 95 Is Empty 95 Is in the List 95 Sounds Similar To 95 Text Fields 35 tNetNotes Television Network Comments Television Custom Contacts 17 170 171 tNetOwn 17 170 Today Button 146 Top 50 Owners by Revenue 112 Top 50 Parent Owners by Revenue 112 Transaction Date 61 Transaction Print Screen 132 Transactions Tab 61 Translators 9 51 TSA 77 78 U Unique Field List Summary 110 Unique Field Selection 107 Creating 108 Unique Fields MEDIA Access Pro Version 4 0 User Manual Re ranking Unique Fields 108 Unique Field Selection 108 User Layers 160 User Notes Comments Report 132 User Path 173 V Value s 99 Semicolon 99 VCR 65 Verify Searches 172 Viewing Results 40 W Web Site Tab 80 What s New 8 Windows Basics 15 Windows User and Systems Guide 15 WP Mail Merge 137 Y Year Navigators 146 Z Zoom View 116 Index e 185 Financial netwerk Media Intelligence and Investment Resources BIA Financial Network Inc has helped clients build enterprise value and increase operational efficiency by pro
99. ay Pick List o Click on the Change button and the new filter condition will replace the original one o Click on Proceed to view your new results MEDIA Access Pro Version 4 0 User Manual MEDIA Access Pro Version 4 0 User Manual Delete Button When clicked the Delete Button above the Criteria window deletes the filter condition statement you have highlighted in the Criteria box on the Selection Criteria screen Append Button Use this button when you need to add another value s to a list of items in a filter condition Example To begin with you wanted to see all the stations in Markets 20 25 30 and 35 in order to analyze station revenues as you drop in market size Your beginning filter condition looked like this Market Rank is in the list 20 25 30 35 You decide after receiving your results that in order to make your analysis more meaningful you need to extend the search to include Markets 40 45 and 50 You perform the following steps o Return to the Selection Criteria screen o Click in the Criteria box on the Market Rank filter condition to highlight it o Click in the Value s line and type in the following 40 45 50 o Click on the Append button and the new Values will be appended to the end of your filter condition and now looks like this Market Rank is in the list 20 25 30 35 40 45 50 o Click on Proceed to view your new results Reorganization Buttons Left click and hold on the button next
100. b site loading process Refresh Button Clicking this button refreshes the Web site presently in the view Home Button Clicking this button will access the BIA com Web site Station or Newspaper Identifiers This area provides identifying information for the station or newspaper selected Web Selection Indicates whether you are viewing the Web site of the Station or Newspaper Owner or Parent company of the selected station or newspaper Clicking on an alternate selection will launch the Web site for that entity A Web site is not available for that particular entity when the selection is grayed out Web Address Indicates the Web address being accessed or displayed You can access any Web address you desire while still within MEDIA Access Pro Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations or newspapers available on the Results Tab Web Page Displays the Web site shown in the Web address or if not available a link to access BIAfn s Web site Scroll Bars Allows the scrolling up and down and right and left of the Web page MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 81 6 Multi Media Overview If you are a MEDIA Access Pro user licensed for the Multi Media feature and da
101. ca of the various pages found in BIAfn s Investing in publications for Radio or Television The information found on these pages will be current as of the date of your last data update and therefore may not necessarily duplicate what is in BIAfn s published editions of the books See Appendix D for a detailed description of the data found on these pages Radio Market Page Duplicates the layout and provides current market data for the Arbitron rated Radio markets in the U S found in BIA n s Investing in Radio Market Report Radio Competitive Page Profiles the radio competition in the Arbitron rated markets of the U S duplicating the layout in BIA n s Investing in Radio Market Report TV Ratings Overview Duplicates the layout and provides current market data for the Nielsen rated TV markets in the U S found in BIA n s Investing in Television Market Report TV Competitive Overview Profiles the TV competition in the Nielsen rated markets of the U S duplicating the layout in BIAfn s Investing in Television Market Report Ownership File Provides an overview of all the stations held by the owners profiled in your search results This report duplicates the layout found in BIAfn s Investing in Radio Television Ownership File Market 1 Print Screen The Market 1 Print Screen Report allows you to print a replica of the data found on the Market 1 Tab of the Station Information or Newspaper Information Screens
102. can take anywhere between 5 minutes and several hours The length of time required to download a MEDIA Access Pro data update is dependent upon e The file size of the version of MEDIA Access Pro you are updating Contacts is quicker than Analyzer Radio is slower than Television MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 27 The speed of your Internet connection a T1 line will be faster than a DSL or Cable modem which will be faster than a dial up connection Requirements The following requirements must be met to successfully complete a scheduled update Valid License Agreement for MEDIA Access Pro allowing for updated data Valid Username and Password registered with BIAfn contact your Client Services Department at mahelp bia com or 607 936 6737 Internet access Your default browser or Internet access must have any Disconnect features disabled e g Microsoft Internet Explorer 5 Tools gt Internet Options gt Connections gt Settings gt Advanced gt deselect any Disconnect features For any problems with your Internet connection timing out call your Internet Service Provider In the case of a network installation all users of MEDIA Access Pro must be out of the program for an update to be successful To schedule a data update 1 2 Open MEDIA Access Pro Click on File gt Data Update to open the Update Data screen Si Ugda Date 28 e 2 Installati
103. ccccceesseesceesceeeceseceeceseceaeceeeaeeeseeeaeeeeenes 19 Coverage Maps Installations cn ttc a enei eich Wienke Ridin ics Min ae ise 22 Stand Alone Default Installation 0 0 0 cc ccceeseesceesceseceeecesecesecseecaeeeaeeeseeeeeeeseeereeseees 22 Stand Alone with Data Run from the CD ROM ecccescesseesseeseeeseeeeeeeeeeerenteeeseees 23 MEDIA Access Pro Version 4 0 User Manual Contents e iii iv e Contents Network and Workstation Installation 00cccccccccccecssscccesssceecessceceensseecsenseeecessseees 24 Sample DEMO Installation Instructions cccceseesecseesceeseeeseeeeeeeeeeeeeeenseeeseenseneseeeneensees 25 Installing Program Updates ivi atere Aoki EE E Aliana netomat 26 Installing Data Updates si nacckeneadn inate ho RGhee E E E E haa hidhon awniawn ewe 27 Automated Internet Data Updates ccccccceessessceesceesceeeceecesecaecaeecaeeeneeeneeaeeeneeses 27 Manual Internet Updates 2 0 0 0 cecccceessesssesseeseeeseeeseeeeeneeesecesecaecaecaeecseeeseeeaeeeneeneeeaes 29 CD ROM Data Updates 0 ecceccecessseeseesseeseeeseeseeeseeeeeeseeneecesecaecaecaecaaeeaeeeaeeeneeess 31 Starting the Program a EEEE AEE TET T 31 3 Database Basics 35 Whatiis a Database as diera e a E aa Rn a Aas Ne 35 LYPOS OF Piel dS 2 sce vs E E E S O E E EE E E E E N 35 Commands or Filters E E T OEE E 36 Results Output AEA T E E EET E A 37 OMS OT INDEXES 5 5 cfc dooney deere AAE A AEAEE EE 37 Cate goriessof Hields
104. ccess Pro for project planning and contact management To access the Calendar Diary click on File menu gt Calendar Diary MEDIA Access Pro Version 4 0 User Manual 12 Customizable Features e 145 SS Calendar Su Mo Tuwe Th Fr Sa Mielas 6 7 8 sf1of11jiE EDGGmEe afal aalala _ ERnasee lt Month Month gt lt Year Year gt Today Monthly Calendar Click on the day of the month for which you wish to enter appointments or notes Daily Note Pad Click on the day of the month and year in the calendar for which you would like to enter notes Click in the notepad and type in your notes NOTE At this time this diary feature is only available on stand alone workstations not Networks BIAfn is presently working on this feature to make it available in a future program update for network users Month Navigators Use these buttons to scroll forward and backward through the months of the year Year Navigators Click on these buttons to scroll back and forth by year Today Button Click on this button to return to the notes page for today 146 e 12 Customizable Features MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps This chapter gives you the prerequisites for operating BLIAMapX Coverage Maps and procedures for viewing and printing maps Overview BIAMapX Coverage Maps is a feature available in Radio Television and or Newspaper that works with either the Analyzer or Conta
105. cess Pro installed Unless you are installing to a network or have a good reason to change the default directory it is strongly recommended that you accept the directory suggested by the installation program C BIADATA MASTER To accept this directory click on Next Otherwise type in the new destination folder or click on the Browse button to open the Choose Folder box locate the appropriate folder click on OK and then on Next The Setup Status screen next appears reporting the progress of your MEDIA Access Pro installation When installation is complete you MEDIA Access Pro Version 4 0 User Manual will see the Setup Complete window In some instances you may be required to restart your computer before you can use the program Select Yes and click on the Finish button NOTE Licensed BIAMapX Coverage Maps users should see Coverage Maps Installation for further instructions Full Version Installation Stand Alone Continue to Page 7 Network Installation Full Version Continue to Page 8 Coverage Maps Network installation NOTE If you are doing a full number upgrade from 3 X to 4 X the installation process will NOT remove the 3 X MEDIA Access Pro icon from your desktop To remove the icon go to your Windows Desktop right click on the 3 X icon click on Delete and OK Congratulations You have successfully installed MEDIA Access Pro When you purchase MEDIA Access Pro for the first time a dataset
106. ch Nielsen Nielsen reserves all rights with respect to its audience estimates and data No such estimates or data may be reproduced or transmitted in any form or by any means MEDIA Access Pro Version 4 0 User Manual Copyrights e 1 including photocopying or recording on or for any information storage or retrieval system without the prior express written consent of Nielsen All Nielsen audience data are estimates and are subject to the methodological limitations stated in Nielsen s local market reports Due to these limitations the accuracy of Nielsen s audience estimates cannot be determined to any precise mathematical value or definition For more information visit http www nielsen com nielsen_media_research html Audit Bureau of Circulations Newspaper Circulation Data was obtained from Copyright 2002 material of the Audit Bureau of Circulations and reprinted by permission For more information visit http www accessabc com Market Statistics Inc All Versions 2 e Copyrights The market demographic and economic data in this publication is based on data prepared by Market Statistics published in Demographics USA 2002 County Edition and is Copyright 2002 by Interactive Market Systems Inc Any questions or comments regarding these data should be directed to Trade Dimensions 45 Danbury Road Wilton CT 06897 Tel 203 563 3000 Fax 203 563 3131 www TradeDimensions com MEDIA Access Pro Ve
107. ch is currently shown on your screen MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports e 131 132 e 10 Custom Reports Summary Report The Summary Report lists the following basic summary information for the stations or newspapers in your search results e Market Rank if applicable e Market Name if applicable e Station Call Letters or Newspaper Name e Frequency Radio or Channel TV e Format Radio or Affiliation TV or Number of Days Week Published Newspaper e Address City State Zip Technical Reports Radio amp Tv MEDIA Access Pro Technical Reports list the following basic technical information for the stations in your search results e Call Letters e City of License e State of License e Affiliation TV e FCC Station Class Radio or Station Type TV e Power Radio and TV e Nighttime Power if applicable for Radio e HAAT Radio or Tower Height TV e Frequency Radio or Channel TV e Latitude and Longitude TV e Polarization TV Transaction Print Screen This Transaction Print Screen Report allows you to print a replica of the data found on the Transaction Tab of the Station Information and Newspaper Information Screens for every record in your search results You can also print the Transaction Print Screen Report directly from the Transaction Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only prof
108. click on Next to proceed with the custom installation The Installing BIAMapX window appears and the InstallShield program installs the appropriate BIAMapxX files and reflects the progress in the bar under Status 5 The InstallShield Wizard Completed screen will appear when installation is complete Click on Finish to complete the installation process for Stand Alone and Network installations 6 With the MEDIA Access Pro CD ROM in your CD ROM drive go to the Windows Desktop and double click on the BIAMapX icon to open the program 7 Click on File gt Properties to open the Properties window Under Paths 8 MA MAP Data should always remain C BIADATA MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 23 10 11 12 Contours Click on the Browse button and locate the BIAData Folder on your Hard Drive and click on OK MapxX Data Browse button and locate the BIA MapX BIA Data BIA Maps subdirectory on the CD ROM drive and click on OK In the Properties window click on OK Close the BIAMapX viewer to set the new properties Network and Workstation Installation The following instructions provide you with the information for setting up the BIAMapX Coverage Maps for operation and data updating via a shared network drive and installing to the workstation user s computer Network Installation 1 Place the MEDIA Access Pro CD ROM in the CD ROM drive of a work
109. county listed in the County field for this record 6 County Provides the county name associated with the FIPS code and affiliated with the media entities highlighted in the other media fields 7 State Lists the state in which the subject County of the record is located 8 Radio Calls If you are licensed to the Radio database this column provides the call letters of the radio stations that have coverage in the County noted in the corresponding field of the subject record 86 e 6 Multi Media MEDIA Access Pro Version 4 0 User Manual 9 TV Calls If you are licensed to the Television database this column provides the call letters of the television stations that have coverage in the County noted in the corresponding field of the subject record 10 Newspaper Name If you are licensed to the Newspaper database this column provides the name of the newspapers that have coverage in the County noted in the corresponding field of the subject record Multi Media Maps Tab Ey Mule Meda search hesilte If you are a licensed Multi Media and Coverage Maps subscriber you will have access to the Multi Media Maps tab From this tab you can access the BIAMapX Coverage Maps program and plot the coverage of the integrated media to which you are licensed See the section on Coverage Maps for more details on the operation of the BIAMapX program NOTE If you are not a licensed Coverage Maps user this tab will appear but when
110. coverage maps of the medias for which you are licensed MEDIA Access Pro Version 4 0 User Manual 6 Multi Media e 83 Multi Media Results by Media Type Multi Media Search Results Results by Media Type Somrnes by energe Multi Media Maps bd Fiter on n County District Of com pc 20 records selected 5 feats AMorFM Format Market Name iiin avenue Rank Marid f TEET ashington DC SPL TL Preeti DC Washington DC Washington DC double click to view media details Washington DC ae S N Washington DC WETA TY WAR Fs Washington DC pent sires vessranton DC fosar PO e E E washing Washington Mmesithe Sunday Times 84 e 6 Multi Media This screen provides you with a view of your data for each media to which you are licensed Results are displayed with the primary media in which you originated your search at the top and linked by the link type selected at the top of the screen NOTE All linked media relate only to the highlighted Primary Media record There is always a one to many relationship between a single primary record and multiple linked records 1 Link on Types Click on the radio button next to the type of link on which you would like to set the relationship of the data between media e County Based on the individual record selected highlighted in yellow under the Primary Media section the records shown in the corresponding media tables are linked on the prim
111. cquired YY MM e Station or Newspaper Sales Price in thousands 122 10 Custom Reports MEDIA Access Pro Version 4 0 User Manual e Price Code e Combo Code e LMA Code Radio amp TV e Duopoly or JOA e Format Radio or Affiliation TV e National Sales Rep TV Only e Nielsen Total Day Shares for last 8 books TV Only or 12 Arbitron Total Day Share for last ratings period Radio Only e Estimated Station Revenues Radio amp TV or Advertising and Circulation Revenues Newspaper e Power Ratio TV Only e Local Commercial Share TV Only or Daily and Sunday Circulation Estimates Newspaper Comparable Sales Report The Comparable Sales Report provides you with a comparison of the station or newspaper sales transactions in markets of comparable size technical facilities and operational performance HINT You will want to do a specific search first BIA n offers a built in saved search for Comparable Sales which you can easily modify to your specifications From the Overview Tab click on the Comparable Sales saved search in the Saved Searches box Then click on either the Selection Criteria Sort Order or Output Fields tabs to make your necessary changes to the search to receive the results you desire IMPORTANT NOTE Keep the following aspects in mind when formulating your selection criteria in order to return the most meaningful results from your Comparable Sales Report e Pick a range of markets of com
112. cts versions of MEDIA Access Pro If you are licensed to use Coverage Maps the Map tab on the Station Information or Newspaper Information screen will be fully operational launches the BIAMapX Viewer The map program allows you to draw City Grade and Secondary Grade contours for Radio stations Grade A and Grade B contours for Television stations see the table below for grade specifications and county coverage for Newspapers Within a specific media you have the ability to draw contours for just one station or compare contours for many stations Also if you are licensed for the multi media functionality you have the ability to integrate the data and see combined maps for those media for which you are licensed Radio Contour Definitions Radio Contours Protection Based on FCC Class ContourA ContourB Class B1 a AM Smivim O14 m im 0 5 mvm 70 dBu 60 dBu 54 dBu 57 dBu MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 147 Television Contour Definitions Television Contours Channel ContourB 47 dBu 7 13 56 dBu 64 dBu Class A TV 73 6010 Class A TV station protected contour 1469 Stu S LPT Translators 74 707 Low power TV and T translator station protection 26 62d 73 Bda 469 4dBu S DTV F 50 90 73 622 e DTV Service Areas Newspaper Coverage Definition Newspaper coverage is based on the Secondary Market counties outlined on the Newspape
113. ctual folder name will expand the view to include the subcategories sub folders and specific fields applicable to these categories You can also search for specific fields by entering keywords in the Highlight items containing box Contents Field List Step by step Guide As an example let s say you are looking for a specific Chief Engineer whom you know works in radio but you don t know with which station he is now employed There are two different methods in the Contents tab Category Selection or Field Search to find the Chief Engineer field on which to search Category Selection A Chief Engineer is one of the key personnel found at a radio station therefore fields for station Personnel can be found in the Station folder 90 e 7 New Search MEDIA Access Pro Version 4 0 User Manual Contents Favorites Personnel fl Business Manager Sy eae E First Name E Last Name E Custom Contact 1 Custom Contact 2 G Finance Manager A General Mananer gt 1 Click on the word Station in the Field List Box The field name Station is now shown in white type framed in dark blue and the sub folders of the Station category are now visible 2 Scroll down and click on the word Personnel The field name Personnel is now shown in the white type framed in dark blue and the sub folders of the Personnel category are also now visible 3 Click on the words Ch
114. d e Click Fit to Page button Measurement Units Print Pixels see MV Center V Isometric C Window Contents Millimeters Whole Image s Fit to page C Inches x E Height gt a kK Width Printer Top Height Page 7953 Height Left Width Page Width 13200 Cancel 10 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 11 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 71 Television Market 2 Tab Analyzer Only A feleyisiunstulun livros 43 48 548 58 0 603 65 3 66 0 11 8 95 11 3 95 83 20 3 0 30 33 33 35 66 6 675 71 6 75 8 74 3 76 3 686 705 746 73 1 77 6 79 8 84 4 31 4 295 254 209 224 202 156 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station Identifiers This area provides identifying information for the station selected and its market 2 Historic Market Trends A 7 year historical overview highlighting technical factors and viewing statistics that reflect trends in the specific market 3 Demographic Statistics Estimated historic and projected market Population Pop Households HH Retail Sales RS and Effective Buying Incom
115. d Tribune South Bend Schurz Communications Inc Times Mail The Hoosiertimes 2 8 Owner or Parent Stats Summarizes the present number of stations or newspapers owned in the number of markets with total estimated revenues in thousands if available and the owner s parent s rank based on BIAfn estimated revenues if applicable The previous owner is also listed if available NOTE this section only available in the Analyzer databases 9 Show Contacts Button Clicking this button will pop up a window displaying the list of contacts available for the Owner or Parent You can add custom contacts in this window and print this screen MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 55 Oysiey Cur tae ts a00 Media General Inc Stewart Bryan Ill hairman CE0 arshall N Morton Vice Chairman CFO teven Dickinson ontroller Reid Ashe Jr President COO raham Woodlief H VP amp Pres Publishing ohn Schauss treasurer eorge L Mahone D S 10 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 11 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the owners of stations or newspapers available on the Results Tab 12 Correction Link Click on this link to activate an e mail to BIAfn to report corrections Station and Newspaper Tabs Anaiyzer oniy
116. d file 4 Type in a File Name in the space provided NOTE No file extension is necessary i e xls dbf etc MEDIA Access Pro will automatically assign a file extension based on the export format you selected 5 Click on the Save button 6 MEDIA Access Pro will rerun the search and an Export Field List request box will appear Click on either Preview Print or No Report depending on your preference Entering a Report Title is optional 7 An export file has now been created in the directory and folder to which you assigned it See each export type for more information and any special conditions that can be expected Delimited ASCII txt Delimited ASCII is the most generic export type While there is usually no header or formatting information just raw data with each field separated by commas MEDIA Access Pro provides the option of placing a header row in your text file Just click MEDIA Access Pro Version 4 0 User Manual 11 Exporting Data e 135 on Yes when prompted Include field names in line 1 of the export file Text information will have quotation marks at the beginning and end of each field numeric information will not have quotes around it It is highly suggested that you print out a Field List Report to help identify the fields of data you are exporting as the database fieldnames that are exported are sometimes cryptic The data file looks something like this WAAA AM
117. ding on the features for which you are licensed you will see a list of 10 to 25 built in reports from which to choose With a knowledge of FoxPro and its report writing features you can also create your own customized reports to use over and over again See section on Customizable Features for help in creating your own reports Custom Report Descriptions Below is a table listing the types of custom reports built into MEDIA Access Pro and the industry databases in which each report is available MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports e 121 Contacts o Market 1 Print Screen Market 2 Print Screen Market Demographic Market Financial Market Map O O O Market Ranker Newspaper Analgzer Print Screen Newspaper DMA Overview nvesting in Ratings Overview v wv Owners Print Screen Ratings Cd Summary Market 3 Print Screen Analysis Report The Analysis Report provides you with a quick overview of the technical operational and transactional information for the stations found in your search results e Call Letters or Newspaper Name e City of License or Publication e State of License or Publication e Power Radio amp TV or Number Days Week Published Newspaper e Night Power Radio if applicable e HAAT Radio or Antenna Height TV e Antenna Polar TV Only e Frequency Radio or Channel TV e FCC Station Class Radio or Type TV e Date Station or Newspaper was Last A
118. dustry sectors We also publish multi media analyses at the national and local level MEDIA Access Pro Our database and software service is the most comprehensive and reliable resource for media intelligence on markets owners and radio television and newspaper properties with more than 1 000 fields of data updated daily This powerful business application provides the flexibility to analyze and review revenues ratings circulation ownership transactions demographics technical stats contacts and coverage maps with just a click of a mouse MEDIA Access Pro is the only business application that provides a fully integrated cross media view of markets ownership revenues and coverage MEDIA by Request The perfect solution for your custom research needs our experts can provide the data and analytical reports to address your specific needs Research can include competitive overviews format or affiliation studies market overviews market financial or demographic reports ownership data comparable sales analyses market share reports and marketing and sales lead mailing lists MEDIA Web Search Offered on the www bia com website this easy to use tool provides on line access to commercial radio and television station information Perfect for the quick search you can cross reference station information by owner and market Rights and Limiting Conditions The assumptions contained within this report are based on BIAfn
119. e Search Only Television Search Only Stations that are Xx MV Commercial V Non Commercial V Full Power V Low Power V Class A NV Cable V Satellite Translator Select All Select Hone The Search Only selection box is created to facilitate easier searching of Radio and Television stations By selecting only those types of stations you wish to see in MEDIA Access Pro Version 4 0 User Manual your search results through this special filter you need not scroll through unwanted records nor apply complicated criteria to get exactly what you want By default this box automatically appears anytime you click on the Quick Search New Search or Saved Search buttons This feature can be turned off by either of two different methods 1 Click on the check box next to Search Only located in the upper right corner of the Selection Criteria screen S fale yisiuy celeeduy SET Contents Index Favorites 2 Click on File gt Change Version in the menu bar and remove the check next to Search Only toolbar Ghoose Media T Contacts J Rankers J Analyzer J Ratings iv J Contacts T Analyzer V Web Browsing ie Only toolbar RE Value s The value box is where you type in or select the values that will get you the results you desire from your search See the Field Name Descriptions for help in determining the format for a selected field s value Use the Display Pick List to get a list of u
120. e EBI figures Data is licensed from Market Statistics See Copyrights 4 Demographic Growth Rates Estimated historic and projected growth rates for Population Households Retail Sales and Effective Buying Income Data is licensed from Market Statistics See Copyrights 5 Market Demographic Rankings the market s national ranking by Population Pop number of Households HH total Retail Sales RS dollars and Effective Buying Income EBI 6 Print Screen Button Allows you to print a replicated copy of the information found on this screen to your Windows default printer 7 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 8 Correction Link Click on this link to activate an e mail to BIA n to report corrections 72 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual Newspaper Market 2 Tab Analyzer Only NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 MEDIA Access Pro Version 4 0 User Manual Paper and Market Identifiers This area provides identifying information for the newspaper and the city and state where it is published Market Indicator Label that identifies the market level definition Primary market is defined by the county in which the newspaper is published Secondary Market includes all of the counties in which the newsp
121. e Results tab of your current search Build Map Click on the Build Map button The BIAMapX program will open and draw the base map for the area you selected NOTE If BIAMapX is already open on your desktop and you run a new search and click on Build Map another instance of BIAMapX will be launched Station Selection In the Station Service Status box click on the check box next to the station or stations you wish to view Reload Click on the Reload button and the BIAMapX will draw the contours for the stations you ve selected in the color indicated in the box next to the station s CALLS in the list on the left MEDIA Access Pro Version 4 0 User Manual 9 Change Contour Colors To change the color of a specific contour right click on the station s CALLS in the Station Service Status box to launch the Color selection window Select from the supplied colors or click on the Define Custom Colors gt gt gt for more options Click on OK in the Color window and then on Reload in the BIAMapX Viewer to initiate the color change 10 Add or Remove Stations To add or remove stations from the view click in the check box to select or deselect a station and click on the Reload button 11 Resizing To resize the map so that all of the contours you ve selected are visible in the screen view click on the View Extent button D in the toolbar 12 Market Areas To view Newspaper coverage or Arbitron
122. e arrow h When this symbol appears drag to the right You will see the screen split into two windows which you can now scroll separately To return the screen to normal click on the small solid black vertical box again to reactivate the split screen tool and drag it back to the left Comments Memo Fields In the Results Screen if your Output Fields includes any of the comments fields deal terms or other notes fields when the comments field is empty you will see the word memo with a lower case m You will see the word Memo with a capital M if there is a comment contained in the field CALLS M orF Terms Deal 1 WHI FM If you double click on the word Memo a box will open to show you the contents of that field MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 47 Hons peariis fsa Only Peaches Broadcasting s VWWXQL FM Baldwin FL to TAMA Group for 1 6 million Buyer Law Firm Verner Liipfert Bernhard McPherson amp Hand Seller Law Firm Davis Wright Tremaine LLP This is necessary because comments are unlimited in length It would not be possible to provide a box big enough to show the full contents of an unknown and unlimited length field Full Screen View Tabs 48 e 5 Information Screens Because there is so much information on each station it is impossible to see it all at once using the Results Screen view To see all of the information on a particular statio
123. e closing of a transaction to purchase the station or newspaper Univision Communications Inc 9 Customizable Fields The Contacts Tab provides an area that can be used as a Contact Manager You can enter notes for the station on your network or local hard drive input dates for your last call and call back and custom flag the records For more detailed information and hints for using these features see Customizable Features in the on line Help or User Manual 10 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 11 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 12 Correction Link Click on this link to activate an e mail to BIA n to report corrections Newspaper Contacts Tab ews paper MOnato Hea Teles NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 52 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual 10 MEDIA Access Pro Version 4 0 User Manual Newspaper Identifiers This area provides identifying information for the newspaper selected including the name of the publication and the City and State from which it is published Owner Name The popular name of Owner of this newspaper NOTE When the words Pending appear in red text on
124. e grayed out Build Map Button Click on this button to open up the BIAMapX Viewer with all of the options you selected ready to display See Coverage Maps chapter for more information MEDIA Access Pro Version 4 0 User Manual 7 New Search The real power of MEDIA Access Pro is accessed through the New Search button This chapter provides you with quick step by step instructions as well as greater detail on the powerful tools contained in this screen Quick Step by Step Instructions EY fyleyisiuy selection Set _ Owner is equal to FOX AND 5 s between 5 25 To perform a New Search you will need to open up the Selection Set screens by clicking on the New Search button The screen will open with the Selection Criteria tab on top 1 From the Field List using either the Contents Index or Favorites view click on the Field on which you want to search 2 In the Conditions box click on the filter condition that will get you the results you desire 3 In the Value s box type in the value for which you wish to search 4 Click on the Add button to insert your search statement into the criteria box MEDIA Access Pro Version 4 0 User Manual 7 New Search e 89 5 Repeat instructions through 3 to add other criteria to further refine your search and if necessary clicking on the And or Or buttons after each addition as appropriate to get the results you desire 6 Once you are satisfied with you
125. e stations newspapers your search selected MEDIA Access Pro Version 4 0 User Manual Double click on a field of data in any station newspaper record the background of the record turns yellow to display detailed data for contacting that station newspaper Depending on the version Contacts or Analyzer and the features Ratings or Coverage Maps that you are licensed to use you will see a number of other tabs of information for each station Click on the Owners Tab to view the entity s owner information In addition to the Contacts and Owners Tabs with the Analyzer version is included the Station or Newspaper Transactions Market 1 Market 2 Market 3 TV only and Web Site tabs Add on modules have the Ratings or Rankers Radio only and Maps Tabs Notice also in the title bar at the top as well as in the bottom left hand corner of the MEDIA Access Pro screen that it displays the number of records that met your criteria out of the total number of records in the database Printing Reports At this point you can print any number of custom reports based on the results of your search For more information see Printer Setup 1 Click on Print from the menu bar at the top of MEDIA Access Pro 2 Click on Custom Reports Depending on the version and features you are licensed to use you will see a list of 10 to 25 built in reports from which to choose REPOM Qutlons Name Conversion List Ratings History Report Analys
126. ea and label of larger cities V Yes S Yes A Yes E No e Major Streets Contains the major streets within urban areas Provides the location and labeling for major streets V Yes S Yes A No E No e Markets All Markets boundaries Defines the area of markets and newspaper coverage and applies labeling V Y es S Yes A No E No MEDIA Access Pro Version 4 0 User Manual e Medium Cities Contains small towns Displays the area and label of medium sized cities V Yes S Yes A Yes E No e OCEAN Very large blue box to show water Defines the areas covered by oceans V Yes S No A No E No e Small Cities Contains very small towns and villages Displays the area and label of small sized cities V Yes S Yes A Yes E No e State Highways Contains State Highways in the United States Plots state highways and allows for labeling V Yes S Yes A No E No e Station Pinpoints the transmission site of the station and provides the ability to label that site V Yes S Yes A Yes E No e StationAll All stations The layer used by the system that allows for all of the Primary and Secondary contours to appear for all of the stations available for selection V No S Yes A No E No e US Cities Contains the top 8000 cities by population in the United States Displays the symbol and label for US cities Mendota v Yes S Yes A Yes E No e US Major City Contains the top
127. eal Terms will not export to a dbf file A memo field can be identified by the word Memo appearing in the field in the Results Tab on the Station Information Screen See more information on Memo fields in the section on Database Basics Memo fields are exportable to Microsoft Excel and Delimited ASCII Export the information you want to a Lotus spreadsheet file The file format is a Lotus 1 2 3 version 2 file WK1 which can be read by any later version of Lotus 1 2 3 NOTE Notes or memo fields such as Local Comments Network Comments and Deal Terms will not export to a Lotus file A memo field can be identified by the word Memo appearing in the field in the Results Tab on the Station Information Screen See more information on Memo fields in the section on Database Basics If you must have this type of data in Lotus first export your data to Microsoft Excel and convert that file to Lotus MEDIA Access Pro Version 4 0 User Manual Microsoft Excel xls You can export the information you want to a Microsoft Excel version 1 file xls which can be read by any of the later versions of Excel With an Excel file you can create Mail Merges using Word Each time you create an Excel Export MEDIA Access Pro will include in the same directory an additional file labeled HEADER XLS that includes the descriptive field names of those fields you exported System Data Format WP Mail Merge Field List Report System Data Format
128. ecnaecaecaeeeseeeseeneeenreees 147 Television Contour Definitions ssssseesssessssseseessseeressreessteressestesresersesseenesseeresse 148 Newspaper Coverage Definition ssssssssssesssessrsreseesessteresereesstsressesresteseenessrseessese 148 Coverage Maps Prerequisites to Operation sesseessseseseseesseeressesetseesersessteressereesseserseeseeses 148 VRIO a M e EE A E elites ts E R ata dt teats 149 Stand Alone Default Installation s nesssssenseeseneesseeeessesessesersrsseeressteressesresesseese 149 Stand Alone with Data Run from the CD ROM s sssesssssssssesersreseresersresresessreeessese 149 Network and Workstation Installation ccccescceseesseesseeceeeeeeeeeeeeeeeeseenseenseeneeenees 150 BEA Map xi View etic sce5e 255 a a ooh tak abel Mista andi dad eos AR ds debate 152 MiG wits MapSs E EAT seas chess eet E E E A E E 155 Printing Ee To RP E E EER EA E A E A ER 157 Coverage Maps Properties ae aaa aaan a anaa e ia oaa aa a aaa aa a as 158 Coverage Maps Layer Control sesseeseesssseeessseseessesrsesstesessteressestesesetstsestestesesseesessteressee 161 Multi Media Coverage Maps cccccesssscsssceseceecesecesecseecseeeneeeeecaeeeaeeeaeseeeeeeeeeenseeeeeeaeeaees 168 14 System Maintenance 169 Backing Up Customized Files ccecccescseseessceseceseceecseecaeeeseeeneeseeseeeeenseenseeaecaeeaeeaeenaees 169 User Data Backup Built in Utility 0 c cece ceecesecececseeeseeesee
129. edit the search MEDIA Access Pro Version 4 0 User Manual Using the Change Button Delete Button or ADD Button modify the selection criteria to get the results you desire Click on the Proceed Button to run the revised Saved Search If you wish to save the newly revised search follow the steps above for Saving a Search and click on Yes when asked Do you want to overwrite the set Modifying a Saved Search 1 Click on the Saved Searches Button to open the Overview Tab in the Selection Set screen In the Saved Searches box click on the search you wish to modify and review the Selection Criteria Sort Order Unique Field List and Output Fields To modify the Criteria with the subject sample search highlighted click on the Selection Criteria tab and using the Change Button Delete Button or ADD Button modify the selection criteria to get the results you desire To modify the Output Fields click on the Output Fields tab and add delete or adjust the placement of the fields you wish to view in your results To modify the Sort Order or Unique Field List click on the Sort Order tab and add delete or adjust the order of the fields on which you want to sort or from which you want to obtain unique results Click on the Proceed Button to run the modified Saved Search If you wish to save the newly modified search either give it a new name in the Saved Search As box and clicking Save or overwriting the exis
130. ee sth e e Bee Se O E 122 Comparable Sal s Report sessie nion a iin ee ee ee O 123 Contact Print Screener cet hs aoe ee hE A he 123 Contacts Reports coinein r n e E ORE EAE OEE EE A E A 124 Data Download Reports enna E eR Reece 124 Daypart Share Report Television Only c cccccesceeseessecesecseeeseeeseceeeseeeseeseeeeneees 125 FCC Geographic Market Definition Report ceccceeceeseeeseceeeeeeeeeeeseeseeeereerens 125 Field Name Conversion List Report c cecccesccescsesceeeceecesecesecaeecaeeeseeseeeneeenreeerens 125 Investing in Page Reports Radio amp TV Only ccecceceesseesseeeeeseeeeeeeeeeeees 126 Mark t 1 Print Screens cone kites een ne ie Aon Ra Cetera eosin hee 126 Market 2 Print Screen sc sca acinus ne rhe a AGRA aeRO 126 Market 3 Print Screen Television Only c cecccesccsseeeseesseceeeeeeeeeeeeseeseeenteees 127 Market Demographic Report cceccesseessesseeesceeseescceseeesecaecnaecaeecaeeeeeeeeeeeeeeerenstees 127 Market Financial Reporte sareren daa ud whore Bal ihodun eee ae 127 Market Mapen nre ninen a ead Ghat ena E E ankiatan enema 128 Market Ranker Repoftis nenese e e Rate E 128 Market Share Report ninni naan E ae E E e a a 128 Newspaper Analyzer Print Screen esssseeseesereeeseeessstsressesrssresseseseseeressesressese 129 Newspaper Competitive OVervicw cccccsccssccesecsseesseeseeeeceseceseeseeeeseeeeseeenereneeaees 129 Owner Ratings His
131. eeeeeeeeeeceeeneenseenseenaes 169 Manual Custom Data Backup cccecceesesscesseeesceeeceseceaecseceaecsaecaaecaeeeseeeaeeneeeeneees 170 Restoring Backed Up Files eccecceccecssesscesscesecesecesecnecnecaeecseeeaeeeneeeneeeceseeeeeseeeeeeeeereeeenaees 170 User Data Restore Built in Utility 0 cece cescesecsceeseeeseeeseeseeeeeeeeeeneeneeneenseenaes 171 Manual Custom Data Restore ccccccesseessesseeesceeseeseceecesecesecsaecaeeeaeeeneeeaeenseeerenerens 171 Metify SACHS A Sh tales cea nated et ts tod Ne nt othe ts a ato ohh Was te carn bh cea Pee thie ok 172 Rebuild Systema ss cs 0 sccccc3 sccscdee cee hie siadeesscee cede tase dhe cae ce sa da Lees cee eed Saeed cee a a RER 172 Reindex Files wesccs ssci tecechecss eeteetan ec eee E aces an ave E RR Ceo eevee tee 173 Chan ge Settings se sececscieie scascdan ii e EE E dea dete cee tte ctecedaedeveseeiveds E ai 173 CHANGE Versiot nsnani srini ereer E cau cesseate eed E EE a EE aii 175 Set Clear Flags innen E E E E eE E E E E E E RE AR 176 Glossary of Terms 177 Index 179 MEDIA Access Pro Version 4 0 User Manual Contents e vii Copyrights BIA Financial Network Inc This database is Copyright 2003 by BIA Financial Network Inc and may not be reproduced in whole or in part by any means including photocopying or recording on or for any information storage or retrieval system without prior express written permission All rights reserved Information in this d
132. een Report allows you to print a replica of the data found on the Newspaper Tab of the Newspaper Information Screen for every record in your search results You can also print the Newspaper Analyzer Print Screen Report directly from the Newspaper Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only profile the newspaper information for the station which is currently shown on your screen Newspaper Competitive Overview The Newspaper Competitive Overview Report provides you with a comparison of the newspapers found in your search results Each market is presented on a separate page Data points included are e Newspaper Name e City of Publication e State of Publication e Home County of Publication e Number of Days Per Week Published e JOA Indicator e Owner s Name e Date Newspaper Acquired by Current Owner e Sales Price in Thousands 000s e Estimated Current Daily Circulation e Estimated Current Sunday Circulation e Estimated Total Revenues for the Most Current Year Available Owner Ratings History Radio Organized by market and then grouped and totaled by owners within each market the Owner Ratings History Report provides you with a quick Arbitron 12 total day share performance history for the owners selected in your search results It portrays the last five ratings periods and tracks the corresponding format being aired during that period Data points included
133. eir data For those unable to use the Internet process BIAfn provides updates shipped on CD ROM based on a mutually agreed upon schedule NOTE There may be a charge for this service To ensure that you have the latest program upgrades CD ROM Data updates are provided through an entire new build of MEDIA Access Pro Follow the instructions under MEDIA Access Pro Installation Starting the Program To begin working with MEDIA Access Pro after you have installed it either Click on Start gt Programs gt BIAfn s MEDIA Access Pro BIA Or double click on the BIAfn s MEDIA Access Pro icon on the Windows desktop The program will load and you will see the MEDIA Access Pro title screen as shown below MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 31 32 e 2 Installation and Data Updates b meen Raio Anahow l Naing Dada 5 of 1I cond entected ma Active Links Having a problem Click on E mail mahelp bia com on this screen to open an actively linked e mail message addressed to BIA n s Customer Support Department Click on www bia com on this screen to go directly to BIAfn s Web site to find answers to frequently asked questions or check the Member Area for new information regarding data or product updates Change Version Click on the appropriate radio button on the screen or button on the toolbar to switch between the Radio Television and Newspaper databa
134. eld definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station or Newspaper Identifiers This area provides identifying information for the station or newspaper record selected Included is the city and state the newspaper is published or the home market rank and name in which the station is rated For radio stations only if the station market information is blank the station is not located in a rated market 2 Proposed Date This is the date the station sale was first proposed The closing date of the transaction may or may not be later 3 Buyer The name of the intended purchaser of the station or newspaper in this transaction 4 Seller The name of the intended seller of the station or newspaper in this transaction MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 61 10 11 12 13 14 62 e 5 Information Screens Price If known or not part of a group deal more than one station or newspaper the announced transaction price of this deal is presented in thousands 53 200 53 200 000 Code An abbreviated code signifying the type of transaction involved in the sale See Price Codes under Help in the main menu of MEDIA Access Pro Terms If known the terms of the deal the broker and or the attorney representing the seller and or the buyer are listed here Double click in this area to expand the view to see the complete terms of a specific transaction
135. elevision Network Comments and Custom Station Contacts 14 System Maintenance e 171 Verify Searches Rebuild System 172 e 14 System Maintenance e tNetOwn Television Custom Owner Contacts 4 You can now reopen BIA n s MEDIA Access Pro When you install a data update MEDIA Access Pro is designed to automatically update your saved searches with the most current fields of data If you should receive an error message while trying to run a saved search we suggest you try this fix first 1 Select the Utilities menu 2 Click on Verify Searches 3 You will receive a dialog box stating This process will verify your saved searches Are you ready to proceed Click on the Yes button 4 You will see prompts in a rectangular box in the upper right hand corner as the verification process is being performed When this disappears try running your saved search again NOTE If the saved search still does not work it is suggested that you rebuild the system or as a last resort recreate your search criteria from scratch If you have any questions or problems call 607 936 6737 or email mahelp bia com your Client Services Department for assistance Infrequently due to power surges and other unexpected occurrences the MEDIA Access Pro system will deliver an Error Message when you are trying to run a search print a report or export the data When this happens it is suggested that you rebuild your system
136. ersons for the age group indicated with number one being the best along with the current Arbitron ratings share for this station for the demographic or daypart category and for the ratings period indicated 4 Ratings View Selector Click on the radio buttons to toggle between the Rank Share and the Persons view of the Ratings Tab 5 Daypart Ranking and Share The station s overall ranking and the current Arbitron ratings share with listeners in the market broken down by daypart 6 Met Cume and TSA Cume is the total number of different persons who tune to a radio station during the course of a daypart for at least five minutes Total Survey Area TSA AQH is the estimated number of different persons in hundreds listening for at least 5 min in an average quarter hour AQH Monday Sunday 6AM 12AM 7 Current Market Indicator Indicates the name of the market for which data is currently displayed 8 Market Selector This box indicates the one or more markets in which this station is rated On most tabs of the Station Information screen clicking on a market name other than the one that is highlighted will change the market information to correspond to the new market 9 Correction Link Click on this link to activate an e mail to BIA n to report corrections MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 77 10 Print Screen Button This button allows you to print a replicated copy of the information
137. erview of the other newspapers that are located in the secondary market counties Data is organized by Owner name Screen includes an Also Owns button indicated by a question mark that when clicked opens an Owner Also Owns window For more information see 7 under the Owner Tab Oren Stations in Manket oy Ovsies Kex Multiple Counties See Market 2 page Newspaper Newspaper CsCity State Owmer Ows Waco Tribune Herald Cox Newspapers Eagle Cs SCSCSSC dB yan TX_ Evening Post Publishing Co Killeen Daily Herald Killeen TX_ Frank Maybom Enterprises aap Temple Daily Telegram Frank Maybom Enterprises ee a 10 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 11 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 12 Correction Link Click on this link to activate an e mail to BIA n to report corrections Market 3 Tab Television Analyzer Only 2 ielevision Station inmonnauon f f ag a 4 het FISBIE BIRR RAEDSR Sgg2gsag aii NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 74 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual 1 Station Identifiers This area provides identifying
138. es MEDIA Access Pro Version 4 0 User Manual 8 Inthe Setup Type screen click on Complete and Next The Installing BIAMapX window appears and the InstallShield program installs the appropriate BIAMapxX files and reflects the progress in the bar under Status 9 The InstallShield Wizard Completed screen will appear when installation is complete Click on Finish to complete the installation process for Stand Alone Stand Alone with Data Run from the CD ROM The BIAMapX installation includes some 400 megabytes of base layer data Counties Cities Streets etc that is installed to your hard drive by default when you select the Complete setup However if hard drive space is at a premium by selecting the Custom installation you can opt to access this data from the program CD by following the instructions below 1 Follow steps 1 through 9 under Coverage Maps Stand Alone Default Installation 2 Inthe Setup Type screen click on Custom and Next 3 In the Custom Setup screen click on the plus sign to the left of the BIAData folder to see the BIAMaps subfolder E v BlAData amp This feature will be installed on local hard drive 8 This feature and all subfeatures will be installed on local hard drive g This Feature will be installed when required This Feature will not be available 4 Click on the down arrow next to the BIAMaps subfolder and click on the X This feature will not be available and then
139. es you the ability to save searches making it easy to edit and rerun them in the future The Saved Searches Screen button takes you directly to the Overview Tab of the Selection Set screens This is where you can view a summary of all the components of each of your saved searches as well as the two default searches Saving a Search 1 After running a successful search that you would like to save click on the Saved Searches Button This will take you to the Overview Tab on the Selection Set screen In the Saved Searches box Last Selection should be highlighted and in the other boxes you should see a summary of all the aspects of the search you just ran and wish to save In the Save Search As space type in the descriptive name you wish to assign to the search Click on the Save Button Click on Yes to the question Do you want to add the set MEDIA Access Pro will rerun the search and bring up your results on the Results Tab The Saved Search will now be included in alphabetical order in the list of Saved Searches on the Overview Tab Running a Saved Search 1 Click on the Saved Searches Button to open the Overview Tab in the Selection Set screen In the Saved Searches box click on the desired search Review the Selection Criteria Sort Order Unique Field List and Output Fields to verify that they still meet your needs If yes click on the Proceed Button If no click on the Selection Criteria Tab to
140. evision and Newspaper 135 MB Radio Rankers e additional 5 MB Expanded Radio Ratings e additional 20 MB Coverage Maps e Installed on Hard Drive additional 650 MB recommended installing all data to a hard disk or network drive will derive the best performance e Run from CD ROM additional 50 MB Optional But Recommended e A printer supported by Windows You can print reports and or labels to any printer supported by Windows however a laser printer will be the easiest to use and will produce the fastest and best looking output e Internet access for updating station newspaper coverage maps data BIAfn s MEDIA Access Pro Package Contents When you purchase BIAfn s MEDIA Access Pro you must sign a license agreement You should then receive a package containing the following e The CD ROM containing the program files Contacts Analyzer Radio Rankers Expanded Radio Ratings and or Coverage Maps possibly on a separate CD ROM and this User Manual formatted for the Adobe Acrobat Reader also included on the CD ROM e Documentation containing your MEDIA Access Pro Registration Number sometimes referred to as Serial Number username and password 16 e 2 Installation and Data Updates MEDIA Access Pro Version 4 0 User Manual License Agreement License agreements for BIAfn s MEDIA Access Pro are available for a single user multiple users in one office not networked mult
141. flagged with an asterisk data is reprinted by permission and obtained from Copyrighted materials of the Audit Bureau of Circulations providing estimated historic daily and Sunday circulation and the date by month and year of the audit When not flagged with an asterisk data such as current circulation is estimated by BIA n 3 Estimated Advertising Circulation and Total Revenues Presented in thousands of dollars 5 200 5 200 000 BIAfn s proprietary estimate of revenues for the prior year derived from advertising and circulation NOTE Total revenue estimates will also include revenues garnered from other sources besides advertising and circulation 4 Publication Frequency Indicators Include the frequency code D Daily W Weekly etc the number of days per week the paper is published and if checked the days of the week that the publication is circulated 5 Joint Operating Agreement If information is included the newspaper listed shares with or provides operating facilities to the selected newspaper JOA Type indicates whether the owner of the newspaper whose record is selected is considered the P Parent or C Child of the agreement of the newspaper named in the field above Percent JOA provides an estimate of the subject record s share of revenue derived from the operations 6 Copyright Information Provides copyright information concerning the source of circulation estimates 60 e 5 Information Screen
142. for every record in your search results You can also print the Market 1 Print Screen Report directly from the Market 1 Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only include the market data for the station or newspaper which is currently shown on your screen Market 2 Print Screen This Market 2 Print Screen Report allows you to print a replica of the data found on the Market 2 Tab of the Station Information and Newspaper Information Screens for every record in your search results You can also print the Market 2 Print Screen Report directly from the Market 2 Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only include the market data for the station or newspaper which is currently shown on your screen MEDIA Access Pro Version 4 0 User Manual Market 3 Print Screen Television Only This Market 3 Print Screen Report allows you to print a replica of the data found on the Market 3 Tab of the Station Information Screen for every record in your search results You can also print the Market 3 Print Screen Report directly from the Market 3 Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only include the market data for the station which is currently shown on your screen Market Demographic Report The Market Demographic Repor
143. found on this screen to your Windows default printer 11 Station Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Ratings Tab Persons View Radio Ratings Users Only Silly Saton Monnan AM n R New York NY a 2 4 527 7 6 73 22mm 67 213 264 3008 geen 406 3 1 36 mm 35 ss 116 1649 ber 933 10 7 110 308 103 301 30 464 eons 00s 1249 133 13 E 5 392 sam 539m 649 660 59255 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station Identifiers This area provides identifying information for the station selected and the market in which it is located If the market information is blank the station is not located in a rated market 2 Period Indicator Indicates the ratings period applicable for information displayed 3 Persons 00 The estimated number of Persons in hundreds 00 by gender and age category who listened to this station during an average quarter hour 4 Ratings View Selector Click on the radio buttons to toggle between the Rank Share and the Persons view of the Ratings Tab 5 Daypart Persons The estimated number of Persons in hundreds 00 listening in the market broken down by daypart 6 Met Cume and TSA Cume is the total number of different persons who tune to a radio station during the course of a daypart for at least five minutes Tota
144. g Options Allows you to set the default print direction Portrait or Landscape for your map output Portrait is the installed default orientation 3 Exporting Options This section sets the parameters for exporting graphic images of the maps you create e Height Set the default height of the map image you export When you do the width is automatically adjusted to provide you with a proportional image of the map you export e Width Sets the default width of the map image you export When you do the height is automatically adjusted to provide you with a proportional image of the map you export NOTE The visual quality of the image output will increase with the size of the image the larger the image the better the quality however the larger the size of the resulting image file e Export Format Select your preferred graphic image format for output Built in formats from which to select include o Windows Metafile wmf o Windows Bitmap bmp o Graphics Interchange Format gif o JPEG jpg o TIFF tif o Portable Networks Graphics png o Photoshop psd e Export Scale Sets the scale option of your output 1 regular output 2 doubles the size 3 triples the size of your graphic etc 4 Contour Display When checked the appropriate Contours Primary or Secondary for Radio or Television stations will display on your map Within this box you can also set the default width of the contour
145. he new properties Sample DEMO Installation Instructions The MEDIA Access Pro CD ROM contains a one time 30 day trial demo for all media databases radio television and newspaper The demo allows you to run searches and view information It does not however provide you with the ability to export or print any results of your searches In addition due to licensing restrictions with Arbitron Inc the Ratings tab in the Radio Station Information will not exhibit data for the purposes of the demo MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 25 1 Start Windows You should be at the Windows Desktop For best results close all other programs Insert the MEDIA Access Pro CD ROM into your CD ROM drive au ge a If your computer system supports the Auto Run feature the MEDIA Access Pro installation will automatically launch give it a few seconds If not e Click on Start e Choose Run e Type in or select from Browse D SETUP EXE where d is the name of your CD ROM drive NOTE Previous versions of MEDIA Access Pro will be removed before the installation program will allow a replacement version of the program to be installed The installation procedure will automatically prompt you when this is necessary After the previous version is uninstalled follow the manual instructions for re installing MEDIA Access Pro beginning at number 5 above 6 Read the Welcome mess
146. hen continue with step 13 A File Download screen will appear asking What would you like to do with this file Always select Save this program to disk and choose the appropriate directory in which to save your download We recommend saving it to default directory suggested at installation located in C BIADATA MASTER DATA If you changed the defaults to another drive for network purposes locate and point to the DATA directory File name BIA n automatically assigns a file name with a EXE extension according to the dataset you are currently downloading As an example if you are downloading a Radio Analyzer Update File the file will be downloaded with the name RA exe Click the Save button to download your updated self extracting file If requested choose Yes when asked if you wish to replace the existing file Your download is in process Download time will vary depending on your Internet connection and modem speed The file size and estimated download time will be shown before you begin Once the download is complete you can if applicable repeat steps 9 though 13 for each dataset you desire to update When all update files have been downloaded you are ready to run the update Exit MEDIA Access Pro It is also recommended that you close any other applications open on your computer MEDIA Access Pro Version 4 0 User Manual 16 17 18 19 20 21 22 23 Press the Windows Start button on your des
147. hown in the example above this News Talk Sports formatted station is ranked 7 with Persons Men and Women aged 35 to 64 in its market NOTE If ranking data does not appear on this tab either the station is not located in arated market or it did not receive ratings for the time period indicated Also note the Period BIAfn updates the ratings as they are released by Arbitron therefore the period indicated from market to market may be different In addition while most MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 75 markets are rated four times per year some are rated only twice In theses instances the ratings for the most currently available period for these markets will appear 1 Station Identifiers This area provides identifying information for the station selected and the market in which it is located If the market information is blank the station is not located in a rated market 2 Share Current 12 Arbitron ratings share for this station for the ratings period indicated 3 Period Indicator Indicates the ratings period applicable for information displayed 4 Demographic Ranking The ranking of the station with Men Women or Persons for the age group indicated with number one being the best 5 Daypart Ranking The station s overall ranking with listeners in the market broken down by daypart 6 Current Market Indicator Indicates the name of the market for which data is currently d
148. ible in the Map View and will appear in the printed output To this layer invisible from the Map View click to remove the check mark Selectable Works with the labeling feature When checked and you use the custom labeling tool the identifying label for the subject layer will appear in the Select Label window To remove the labeling option for this layer click to remove the check mark Automatic Labels Labels for the subject layer will automatically appear on your map when this box is checked To remove the automatic labeling feature click to eliminate the check mark Editable When checked this feature allows you to edit map objects Display Click this button to open the Display Properties window wherein you can modify the appearance properties of the selected layer 164 e 13 Coverage Maps MEDIA Access Pro Version 4 0 User Manual MEDIA Access Pro Version 4 0 User Manual Depay vyougytiss Gonto m Display Mode Tl Override Style ae i Zoom Layering V Display within Zoom Range MinZoom 0 mi Max Zoom 0 mi IF Show Line Direction I Show Nodes J Show Centroid Cancel Display Mode Allows you to modify the style in which the selected layer appears Click the check box next to Override Style and then click on the down arrow next to the style button to access the display option buttons You can select between from top to bottom na Region Style Allows you to fill the cover
149. ief Engineer The field name Chief Engineer is now shown in the white type framed in dark blue and the sub folders of the Chief Engineer category First Name and Last Name are now visible NOTE the Field Help at the bottom of the Selection Set screen indicates that you can search for the Chief Engineer s last name using the highlighted sub folder If this field was not a searchable field the Field Help and the Conditions box above would both direct you to Click on a sub category or field to search 4 You can now set the Conditions see below for searching for the Chief Engineer by his last name Field Search If you re not certain under which category you might find the type of field for which you are seeking instead of clicking around trying to find it you can search for it The Contents field search will expand the appropriate folders and sub folders and highlight all those fields containing the text that you ve typed in the search box Contents Favorites chiet Engineer Personnel Business Manager E First Name E Last Name E Custom Contact 1 Kl Ra Ciistam Contact ose gt 1 Click in the Highlight items containing box 2 Type in the words Chief Engineer and press Enter Note that MEDIA Access Pro expands the field list categories and highlights MEDIA Access Pro Version 4 0 User Manual 7 New Search e 91 92 e 7 New Search
150. ighest to D lowest Technical Information Important technical facilities information on this station such as frequency FCC Class Power and antenna height HAAT Coverage Area Population Estimated population reached by the station s contour coverage LMA or JSA A list of the stations affiliated with the subject station that are jointly operated as part of a Local Marketing Agreement LMA or a Joint Sales Agreement JSA Previous Calls The most recent call letters previously assigned to this station Previous Affiliation and Date The most recent previous network affiliation and the date by month year that the station switched affiliation Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Correction Link Click on this link to activate an e mail to BIA n to report corrections 5 Information Screens e 59 Newspaper Tab Analyzer Only wt Newspaper intonation 7 Iv Vv d zd iv W zd NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Newspaper Identifiers This area provides identifying information including the newspaper s name and the city and state from which it is published 2 Estimated Circulation If
151. ile the transaction information for the station or newspaper which is currently shown on your screen User Notes Comments Report The User Notes Comments Report allows you to print out the Network and Local Comments you have entered for the stations or newspapers in your search results Fields profiled include e Call Letters or Newspaper Name MEDIA Access Pro Version 4 0 User Manual e Frequency Radio or Channel TV e Custom Flag prints Yes if flagged e Network Comments if any first 20 characters of this field are displayed on the report e Local Comments if any MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports 133 11 Exporting Data This chapter provides you with instructions on how to export data from MEDIA Access Pro for import into other databases spreadsheet and word processing programs Exporting Data Overview MEDIA Access Pro gives you the powerful capabilities of exporting data to nearly any type of program Exporting features for some of the more popular programs are built into MEDIA Access Pro see below Follow the simple instructions below to export your search results 1 After completing your search and receiving the results you desired click on the Export menu 2 Click on the program or file format to which you wish to export Delimited ASCH Microsoft Excel etc 3 Inthe Windows Save As box select the appropriate directory and folder to place your exporte
152. ing Parentheses You add parentheses by highlighting the line in the Criteria box that needs a parenthesis then clicking on the add left parenthesis button To enter the closing parenthesis highlight the line that holds the last statement then click on the add right parenthesis button Removing Parentheses To remove a parenthesis highlight the line containing the parenthesis then click on the delete left or delete right parenthesis button depending on which one you want to delete If you reorder the conditions make sure the parentheses still make sense before you proceed 3 And Or Buttons The And button and the Or button are used to string multiple statements together in the Criteria box If you have more than one search criteria line MEDIA Access Pro needs to know how to process the search You will receive vastly different results when applying one or the other And means that the conditions of both statements must be met in order to include the data in your results MEDIA Access Pro Version 4 0 User Manual 7 New Search e 101 102 7 New Search And Search Criteria Example Owner equals CBS And State of License equals New York Search Results All the CBS stations in the State of New York HINT Because the default string is And when combining two statements in MEDIA Access Pro you don t need to click on the And button after each entry It automatically includes it for you Or tells the
153. ing and physical address phone fax and e mail for the contact selected in the drop down Position box To view the name and address information for each of the executive positions with the Owner or Parent click on the down arrow to the right of Position under Contacts and click on the position you would like to view For more information on inputting and retaining your own customized contacts for an Owner or Parent see the section on Customizable Features MEDIA Access Pro Version 4 0 User Manual Main Contact Publisher Controller is Operations Officer Executive 1 Executive 2 5 Stock Symbol If the owner or parent is a publicly traded company the appropriate stock symbol will appear in the stock symbol box 6 Multi media Flags When marked T for True these fields indicate that this owner also owns entities in the other medias 7 Also Owns Click this button to view a pop up window with a list of all the stations or newspapers owned by the Owner or owned operated by the Parent company Owner ven Owns 5 Schurz Communications Inc mara e SUCHE OW eR oo S eE eee Messenger The Schurz Communications Inc Daily American The Somerset PA Schurz Communications Inc ete Times Hoosiertimes eoommnaton Schurz Communications Inc ca Schurz Communications Inc in Schurz Communications Inc ae Communications Inc Reporter Times The Martinsville Schurz Communications Inc South Ben
154. io or Nielsen TV market e 50 Mile Radius within a 50 mile radius of the station you have currently selected or e Selected Stations the stations resulting from the search you just conducted NOTE When a specific rated Radio market is selected the BIAMapX Viewer will provide only the one market for viewing selection under the Market Areas section To view adjacent markets and or all the markets in which each station garners Arbitron Radio ratings choose either the Selected Stations or 50 Mile Radius options Newspapers e This Newspaper the selected paper as noted above on the Maps tab e Newspapers in the Area in the area meaning other Newspapers that share counties in the same coverage area or e All Selected Newspapers all the selected newspapers in your search results Click the button next to your selection Select Another Market Optional Step If in the Radio or Television databases you ve selected Market in step 3 above confirm that the highlighted market in the scroll box is the market that you want If not click on the desired market from the scroll list Select Results Order For Radio or Television when the BIAMapX program opens it will list the stations in the order that you have selected in the Display Results section of the gray box Click on the button next to either CALL Letter Order which will be alphabetical or Search Results Order which will follow the order displayed on th
155. iple users networked in one office and multiple users in multiple offices sites Regardless of which license agreement you signed your copy of the program is licensed to and is to be used by you only MEDIA Access Pro Installation Instructions The following instructions guide you through the installation of MEDIA Access Pro for a Full Version on a stand alone machine or on a Network a Workstation on a network Full Version Installation Stand alone and Network The Full Version installs on your stand alone machine or on the network file server the components of MEDIA Access Pro for which you are licensed For installation to a workstation connected to a network see Workstation Installation Instructions Important Network Installation Notes Even though the network installation of MEDIA Access Pro is relatively uncomplicated it is highly recommended that your Network Administrator perform this process The Administrator will have the necessary network rights and an understanding of how the network is configured Because no matter what drive or filepath it is installed to MEDIA Access Pro allows only one copy of the program to be installed to a computer it is highly recommended that the installation for the Network server be installed directly from the network computer and not from a connected workstation If this is not possible e mail mahelp bia com or call your MEDIA Access Pro Client Services 607 936 6
156. is Report Comparable Sales Report Contact Print Screen Contacts Report dig ES 3 Click on the Contacts Report in the list 4 Click on the Preview button for a view of what the report will look like when it s printed MEDIA Access Pro Version 4 0 User Manual 4 Getting Started e 41 3 6 tN s Ld d d d d d Click on the radio button next to General Manager To print the report press on the print button in the Print Preview Toolbar The report will print to the printer you have designated as your default printer in your Windows setup For more information see sections on Printing and Custom Reports Printing Labels Printing mailing labels is just as easy 1 2 42 4 Getting Started Select Print from the menu bar at the top of MEDIA Access Pro Click on Mailing Labels You ll receive the Label Options Screen Click on the type of labels on which you want to print BIA n has built in six of the more popular Avery brand label formats for you Egel Quriuns 4014 Impact 4 4031 Impact 3 1 2 15 16 4144 Impact 2 1 2 15 16 5160 Laser 2 5 8 1 5161 Laser 4 13 5660 Laser 2 5 16 1 General Manager z 4014 Impact 4 1 7 16 1 Click the radio button next to either Station Newspaper Owner or Parent Click on the down arrow in the Contact Type list box and click on the job classification of the person you want to reach Click on Preview to see how the labels will
157. isplayed 7 Market Selector This box indicates the one or more markets in which this station is rated On most tabs of the Station Information screen clicking on a market name other than the one that is highlighted will change the market information to correspond to the new market 8 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 9 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 10 Correction Link Click on this link to activate an e mail to BIA n to report corrections Ratings Tab Radio Ratings Users Only 76 e 5 Information Screens Ratings Tab Overview Radio Ratings Users Only Ratings provides you with audience performance indicators for rated radio stations based on their Arbitron shares The data on this screen represent a station s estimated share number of persons and ranking as compared to all the other stations in the market This is shown broken down by the various demographic categories and critical dayparts NOTE If share data does not appear on this tab either the station is 1 not located in a rated market or 2 it did not receive ratings for the time period indicated Also note the Period BIA n updates the ratings as they are released by Arbitron therefore the period indicated from market to market may be diffe
158. ita median and average household income for the market If blank station does not receive ratings in a rated market Data is licensed from Market Statistics See Copyrights 6 Technical Overview Provides an overview of the technical operations in the market by station type and FCC Class 7 Market Revenue Growth Rates Estimated compound average annual growth rate for market revenues for the historic and projected periods indicated If blank station is not located in a rated market See Copyrights MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 63 64 e 5 Information Screens 10 11 12 13 14 15 Market Ethnic Percentages Percentage breakdown of the White Black Asian and Hispanic Origin population in the market If blank station does not receive ratings in a rated market Data is licensed from Market Statistics See Copyrights NOTE Ethnic percentages do not total 100 Hispanic Origin persons are also included in the other categories Revenue Confidence Rating BIA n s rating for its confidence in its revenue estimates for this market 3 Highest Multiple reliable outside sources 2 Moderate Limited outside sources 1 Cautious Estimated with BIAfn s resources Market Selector This box indicates the one or more markets in which this station is rated Clicking on a market name other than the one that is highlighted will change the market information to correspond
159. ith an overview of the field s on which the selected search will provide unique results 8 Proceed Button Click this button to execute the highlighted search in the Saved Searches box 9 Save Button Click this button once you have typed in a name for a new saved search in the Save Search As box or have edited an existing search that you wish to revise for future use 10 Delete Button Clicking this button will permanently remove the saved search highlighted in the Saved Searches box 11 Cancel Button Clicking this button will exit you from the Selection Set windows System Searches 110 8 Saved Searches Default Selection a Last Selection There are two default system searches The three dots in the name tell MEDIA Access Pro that these are system searches and while they can be modified they cannot be deleted Default Selection The Default Selection Search stores the values that will be used by default until you change them by creating your own selection criteria a sort order unique field options and output fields For the Radio and Television databases it provides the default sort order of CALLS and approximately 50 output fields that represent a summary of the station its market and owner For the Newspaper database it provides the default sort order of Newspaper Name and approximately 20 of the more popular output fields Last Selection Stores the values used in your last sea
160. k highly suggested when doing a program reinstall The Save feature also assists you in distributing copies of your customized reports to other licensed users within your organization NOTE MEDIA Access Pro will not allow you to change any of the built in reports that ship with the program However you may use these built in reports as templates for new reports you wish to create and you must give a different name to your new customized report How To Save Custom Report 1 From the Print menu click on Save Custom Report The Save Custom Report selection box will appear 2 Click on the report you want to save to a diskette or other directory The Save As dialog box will appear 3 Select or create the directory to which you would like to save a copy of your report 4 Press the Save button MEDIA Access Pro Version 4 0 User Manual Load Custom Report The Load Custom Report feature allows you to add a report from a disk or another directory to the list of Custom Reports from which you can select This is a useful tool for reinstalling backup copies of your customized reports and for adding reports created by someone else or from scratch in Visual FoxPro How To Load Custom Report 1 From the Print menu click on Load Custom Report The Load Custom Report selection box will appear 2 Click on the Load button and the Windows Open dialog box appears 3 Locate the file you want to load and click on OK 4 The new re
161. ket Rank e Specific Station Format e Number of Books Station is Rated Each Year e Station Arbitron Shares for the Last 16 Ratings Periods NOTE Ifa rating period is blank it means that a station either received less than a 0 1 share for that ratings period or if the rating period is blank for every station in that specific market it is possible that the Arbitron ratings for that market have not yet been released for that ratings period Ratings Print Screen This Radio Ratings Print Screen Report is available only to Expanded Radio Ratings feature subscribers and allows you to print a replica of the data found on the Radio Ratings Tab of the Station Information Screen for every record in your search results You can also print the Radio Ratings Print Screen Report directly from the Radio Ratings Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only profile the Ratings information for the station which is currently shown on your screen Station Print Screen This Station Print Screen Report allows you to print a replica of the data found on the Station Tab of the Station Information Screen for every record in your search results You can also print the Station Print Screen Report directly from the Station Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only profile the station information for the station whi
162. kets display state county and city borders and names map highways and major roads and more just the way you want it to appear Based on the results of a search Radio and TV stations contours can still be plotted and now Newspapers and depending on the features for which you are licensed the data can be integrated to create a map showing selected stations or newspapers all on the same map These maps are easily printed or exported to different electronic file types for graphic presentations You really have to see it and work with it to realize the full impact of the improvements Other Beneficial Enhancements e The Quick Search and New Search features for Radio and Television now provide an easy solution for capturing only those stations you want to see by popping up a box called Search Only that allows the elimination of Canadian 8 e 1 About BIAfn s MEDIA Access Pro MEDIA Access Pro Version 4 0 User Manual Mexican non commercial or stations of certain broadcast types translators low power etc from the results e Digital television data has been beefed up to allow viewing of technical attributes for both analog and digital See the Television Contacts Tab e Television data has expanded more than 100 with the addition of Translators and completion of Low power giving a more complete picture of the television industry e Television stations operating with translators now have a button on the Contacts tab that pro
163. ktop Choose Run Either type the path and name of one of the files you just downloaded OR use the Browse feature to find the EXE file and Open it Click OK to run the update When you start running your update a DOS Window will open with a warning that some of the files already exist and asks you if you want to overwrite the existing files in your data directory with a yes no y n option Type the letter A for All on your keyboard so that all of your information will be updated with the most current data Once the file is finished extracting as shown by the word Finished in the upper left corner of the DOS screen click on the X button in the upper right corner of your DOS window to close it Repeat steps 17 through 22 for each updated dataset you downloaded Open MEDIA Access Pro You will notice messages flashing in the upper right corner of the screen signifying that your data files are automatically updating Once those messages stop appearing and the screen buttons appear at the top of the screen your data has been refreshed Check the update date on the Title Screen to confirm the download was a success NOTE The Information as of message on the lower left corner of the MEDIA Access Pro title screen should have the same date as that of your download CD ROM Data Updates BIA n strongly urges its MEDIA Access Pro users to employ the flexibility and timeliness of using the Internet to update th
164. l Merge vie cece cchciecestectesetoessceceuslbencduaes ia E REEE E i a 137 Field List Report iensen inn ia R E E a i i 137 12 Customizable Features 139 Custom Contact RecofdSsnisicnissnri i aeei i EE i EEEE EEE E E i 139 CUSTOM 0 11 e 1e AETERNE AAE E E A 139 Custom Owner or Parent Contacts essseseseseseeeseesseessttsstesresersseerseesseessressrrssessees 140 Custom Report WTH gice reinn nri scceesd cia dud e E E cat cesde dea eedadeuecevantia deste seeeeseec ee 141 Creating Custom Reports osien eee e e AE a iE eas 141 Save Custom Reportssess aeiee rea o e n EE GN R E EEA 142 Load Custom Rep ft n senro ne esgecescevcntuncsdbecccdtee tee deecaedeesseetiadsdbecedeaedeieee 143 Customizable Fields ccccc sccsceeceeciveegicicdecces ish eaced an cae E teal eat echoed teaaeen tbe aiii 143 MEDIA Access Pro Version 4 0 User Manual Custom and Search Flags lt 2c 0J0chaasdenudhonsaiin ewan TE E EEES 143 Last Calls iraran th Ration Saco n a settee anton Beane a E a ee 143 CallBack cosets ae Aare hee Wat eon wane ae Rbk eS 144 Network and Local Comments cccccescesseceseeeseceecseeeseeeeeesseeeeenseenseenseenaeenseenaes 144 Set Clear Flags hae aah etiewe en E Rae ieel edt aan antec eerie ees 145 Calendat Diaty lt 2 cry AE T i ed lees E sees Ma EE E 145 13 Coverage Maps 147 OV ATEA EAE EEE SEE E A E Mavi Bowes ee toera cate E 147 Radio Contour Definitions 0 ccccceessessseescessceeecesecesececesecea
165. l Survey Area TSA AQH is the estimated number of different persons in hundreds listening for at least 5 min in an average quarter hour AQH Monday Sunday 6AM 12AM 7 Current Market Indicator Indicates the name of the market for which data is currently displayed 8 Market Selector This box indicates the one or more markets in which this station is rated On most tabs of the Station Information screen 78 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual clicking on a market name other than the one that is highlighted will change the market information to correspond to the new market 9 Correction Link Click on this link to activate an e mail to BIA n to report corrections 10 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 11 Station Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab Maps Tab Coverage Maps Users Only wt JPICVISION SOLON IOI NOLON TV Newspaper Map Tab Sample M anande Links WEPADBTE Moone dio Stations 6 KELO NOTE This tab will be visible but rendered inoperable if you are not a licensed user of Coverage Maps 1 Station Map Area Selector Select the area you want to cover with your map e Market The market in which the selected television or radio station is rated if app
166. lates to its competitors within a rated market With MEDIA Access Pro s Radio Expanded Ratings you can even perform due diligence for acquisitions or other important strategic maneuvers all within minutes Available for Radio only to those companies with a current licensed Arbitron subscription 12 e 1 About BIAfn s MEDIA Access Pro MEDIA Access Pro Version 4 0 User Manual About This Manual This User Manual provides an overview of the features available and tasks you can accomplish using BIAfn s MEDIA Access Pro This manual assumes that you e Are familiar with working in the Windows operating systems e Know how to find and open files e Have a familiarity with the Radio Television and or Newspaper industries The User Manual to BIAfn s MEDIA Access Pro covers the complete functionality of all of the available MEDIA Access Pro editions and features Depending on the edition you are licensed to use you may or may not find some of the features described herein available to you For information on how to expand your licensed edition of MEDIA Access Pro call your BIA n sales executive at 1 800 331 5086 MEDIA Access Pro Version 4 0 User Manual 1 About BIAfn s MEDIA Access Pro e 13 2 Installation and Data Updates Assumptions This chapter provides you with requirements for operating MEDIA Access Pro program installation data updating and program starting instructions The Online Help and User M
167. lders o Click hold drag and drop fields from one list to the other applicable only in the Index and Favorites Field List Folders 2 Re ordering Output Fields MEDIA Access Pro Version 4 0 User Manual 7 New Search e 105 o To re order the fields in your results in the Output Fields selection box click on the box to the left of the field you wish to move A double up and down arrow will appear on the box o Clicking on the box and holding down the left mouse button drag the field to the position that will get you the results you desire NOTE You can also hold down the Ctrl key and use the up and down arrows on the keyboard 3 Add Remove Buttons These buttons are tools to help you add and remove field names to and from destination boxes found on the Sort Order and Output Fields Tabs Add gt With a field name highlighted in the Field List clicking on the Add gt button next to its destination box will add the field to the list lt Remove With a field name highlighted in the Sort Order Unique Field List our Output Fields clicking on the lt Remove button will delete the field from the box lt lt Remove All Found on the Output Fields tab this button will remove the entire list of fields shown in the Output Fields 4 Reset Default Found on the Output Fields tab this button will reset the fields for Output to the fields originally designated by BIA n 5 Search Action Buttons Proceed S
168. lector If there is more than one market name indicated this scroll box indicates a station receives audience shares in more than one Arbitron Radio market The home market to which the station is assigned appears first followed alphabetically by the other markets Correction Link Click on this link to activate an e mail to BIA n to report corrections Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab MEDIA Access Pro Version 4 0 User Manual Television Contacts Tab A Televison stun Jive tun anning 6 Custom Station Contacts Se ae ir 10 11 12 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station Identifiers This area provides identifying information for the station selected including present and most previous Call Letters the station s network affiliation and the type of service i e main satellite public provided by the Television facility 2 Technical Data Important technical facilities information interchangeable by clicking on the button for the analog and digital signals of this station such as channel Power antenna height HAAT latitude and longitude etc 3 Station Contact Information
169. leitymail str Fzipmal Iphone amp Detail 0 Printed dtoc DATEQ Data Pc BIA Financial Network Inc Page al Page Footer gt 4 6 Access the Report Controls by clicking on the Report Control icon se available in the Visual FoxPro Report Designer toolbar shown below MEDIA Access Pro Version 4 0 User Manual 12 Customizable Features e 141 142 e 12 Customizable Features Report Designer _ Ed la 3 B 7 Using the controls in the Report Controls toolbar you can modify titles headings and fields to get the report results you desire Report Controls b Amt Oo a A Label Field Line E Rectangle O Rounded Rectangle Picture Activex Bound NOTE If the Report Designer or Report Controls toolbars are not present when you open the report for modification the Report Controls can also be accessed from the menu bar by clicking on Report gt Insert Control 8 When completed close the Report Designer by clicking on the boxed X in the upper right corner of the program screen NOTE To make additional modifications to your custom report highlight the report name in the Report Options box and click on Modify and OK Save Custom Report The Save Custom Report feature allows you to call up a report you personally modified and previously saved in order to save an additional copy to a disk or another directory This is a useful tool for creating backup copies to protect your hard wor
170. licable default selection e 50 Mile Radius Within a 50 mile radius of the station currently selected e Selected Stations All of the stations selected in your search results e This Station The individual station selected 2 Station Identifiers This area provides identifying information for the station selected and the market in which it is located If the market information is blank the station is not located in a rated market 3 Map Market Selector If you wish to map a rated market other than the market of the selected station locate and click on the market in this scroll box MEDIA Access Pro Version 4 0 User Manual 5 Information Screens e 79 4 Map Results Order Click here to pick the order in which you would like to have the BIAf n Map Viewer display the stations you have selected alphabetically or in the order of your results 5 Multi Media Map Selector Rendered inactive unless utilizing the multi media function that allows you to select the capability to map the other media to which you are licensed 6 Build Map Button Click on this button to open up the BIAfn Map Viewer to create a base map with the specifications you have outlined on this tab 7 Newspaper Map Area Selector Sample portion of the Map Tab screen for Newspaper wherein you can select the area you want to cover with your map e The selected newspaper default selection e All the newspapers located in the secondary market
171. lines for the Primary and Secondary Contours 1 Narrow and 4 Thick NOTE Additionally 2mV m contours are available as an option to MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 159 160 13 Coverage Maps those who require them Radio networks to determine programming overlap typically use 2mV m contours User Layers When the Save User Layer box is checked any changes you make in the layer control box will be saved For example if you make the county lines a different color set interstates to not display or any other change those changes will be remembered every time you open the program You can revert to the original configuration by clicking on the Revert To Default Layers button Station Selection Licensed When this box is NOT checked the BIAMapX viewer will eliminate all of the Licensed based contours from the import into the Viewer program Construction Permit When this box is NOT checked the BIAMapX viewer will eliminate all of the Construction Permit based contours from the import into the program Special Temporary When this box is NOT checked the BIAMapX viewer will eliminate all of the contours based on Special Temporary status provisions authorized by the FCC from the import into the Viewer program Display Status Service with Callsign If unchecked the label for the contour will only include the Callsign When checked the station s contours will be labeled with WJLA
172. look MEDIA Access Pro Version 4 0 User Manual 6 Make sure your printer has the correct label stock loaded and click on the print button in the Print Preview Toolbar NOTE MEDIA Access Pro gets rid of the duplicates for you and only prints one mailing label Exporting Data per contact name at the same address It s just as easy to export the data you ve requested in your search to nearly any type of popular software or database available on the market 1 Click on Export in the menu bar at the top of MEDIA Access Pro Export Utilities Help Delimited ASCII System Data Format Lotus 123 oer ne Excel h xPro DBF WP Mail Merge Click on Microsoft Excel You will receive a Save As dialog box Click on the folder to which you would like to save this file give it a name and press the Save button MEDIA Access Pro then gives you the option of previewing or printing out a Field List Report which provides brief definitions to the abbreviated field names that the program will export with your data Click on the No Report button to continue To see the results of your export open Microsoft Excel and the file that you created It s just that easy MEDIA Access Pro Version 4 0 User Manual 4 Getting Started e 43 5 Information Screens This chapter reviews the information found on the tabs of the Information screens Information Screens Overview This is the screen that allows yo
173. ludes ratings revenues market and transactional information What You Get e Integrated data searching viewing exporting and printing for all multi media subscribers i e radio television television newspaper radio newspaper or radio television newspaper e 16 books of historic audience shares Radio Arbitron Television Nielsen for rated stations and up to 7 years of historic circulation estimates for newspapers e Station advertising revenues estimated for most rated radio and television stations and estimated advertising and circulation revenues for newspapers e Financial audience and subscriber performance indicators revenue share power ratio and local commercial share for stations with estimated revenues e Historic transaction information who bought and sold what from whom when for how much and the terms of the deal e Estimated historic and projected market revenues e Historic and projected market population and financial statistics e Market demographic breakdowns by gender and age groups e Market and industry competitive factors e For radio and television a map depicting the counties included in that market and the cities of licensed stations identified e The option to add the Rankers or Expanded Ratings Radio only and Coverage Maps features Who Uses It Owners investors and advertisers rely heavily on BIAfn s MEDIA Access Pro to maintain their competitive edge with the program s conti
174. m BIAfn s website Instructions for installing the program update will be provided on the website If the Internet is unavailable to you contact your Client Services Department 607 936 6737 or mahelp bia com to request the upgrade be shipped to you on CD ROM 26 e 2 Installation and Data Updates MEDIA Access Pro Version 4 0 User Manual Installing Data Updates Because much of the power of MEDIA Access Pro is in the accuracy and timeliness of the data BIAfn makes available daily data updates via Internet download If you don t have access to the Internet updates can be made available to you on CD ROM on a mutually agreed upon schedule there may be a charge for this service When you purchase MEDIA Access Pro for the first time a dataset is included however because the program is mass produced on CD ROM it will most likely not be current and you will want to install a data update via the Internet SPECIAL FEATURE BIA is constantly tracking radio television and newspaper trading personnel changes etc and continually makes changes to its database Every weeknight we perform an overnight updating process to our master MEDIA Access Pro data What this means to you is that any changes BIA n makes today will be available to you the next business morning If you should have any problems or questions regarding the updating process please call BIAfn s Client Services Department at 607 936 6737 or send us an e mail at m
175. m layer e Visibility Checking the Display with Range box allows you to control the display of the label as it relates to the zoom level The selected layer will only appear if the scale is between the minimum and maximum values that appear in the upper left corner of the BIAMapX Viewer You can also select the ability to allow overlapped text duplicated text the labeling of partial objects and the maximum number of labels that can appear for a specific layer on a particular map A e Styles Click on the text button ve to open the Text Style box wherein you can modify the font font size text color background enhancements and text effects of the selected label Click on the Label button E to open the Line Style box Here you can select from dozen of line styles customize the color of the line and set the line width in pixels or points for the border of the label for the selected layer MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 167 e Position You can customize the orientation and rotation of the label using the options under the Position section Multi Media Coverage Maps If you are a licensed Multi Media and Coverage Maps subscriber you will have access to the Multi Media Maps tab From this tab you can access the BIAMapX Coverage Maps program and plot the coverage of the integrated media to which you are licensed For more details on Multi Media Coverage Maps consult Chapter 6 on Multi
176. mat 137 WP Mail Merge 137 F Favorite 170 171 Favorites Field List 94 Step by step Guide 94 Adding Fields to Favorites 94 FCC Geographic Market Definition Report 9 125 FCC Geographic Market Stations 9 111 FCC Service 160 FCC Status 160 Field Collapser 92 Field Expander 92 Field List Contents 90 Favorites 94 Index 92 Field List Box 90 Field List Report 137 Field Name Aliases 138 Field Name Conversion List 125 Filter Conditions 95 Distance Search 98 Memo Fields 98 Not Conditions 97 Numeric Conditions 96 Filters 36 Finished Button 174 First Page 116 FoxPro DBF 136 Full Screen View 48 MEDIA Access Pro Version 4 0 User Manual G Go to Page 116 Group Owner Ratings History 129 H Highest Billing Stations 111 Hint And Or 102 Build Pick List 100 Comparable Sales 123 Custom Flag 143 Local Comments 145 Search Flag 143 Historic Market Statistics 72 Home Market 50 57 97 Households Using Television HUT 65 HUT 65 Index Field List 92 Step by step Guide 92 Rapid Type 93 Scroll 93 Search 93 Indexes 37 Information Screen Transaction Tab 61 Information Screens 45 Contacts 49 Maps Tab 79 Market 1 Tab 63 Market 3 Tab 74 Newspaper Tab 56 Owners 54 Rankers Tab 75 Ratings Tab 76 Station Tab 56 Web Site 80 Installation Coverage Maps 22 Data Updates 27 MEDIA Access Pro 17 Program Updates 26 Sample Demo 25 Investing in Radio Pages 126 Is Between 95 96 Is Empty 95 96 Is
177. mbers and others contain logical expressions True or False To conserve space fields requiring unlimited space capacity are created as Memo fields such as Notes fields For everything to work properly you must know what data type is appropriate for each field and use it accordingly There is a help box at the bottom of the screen where you enter this information that tells you what kind of data that field is expecting MEDIA Access Pro Version 4 0 User Manual 3 Database Basics e 35 Character Fields Text Character fields can contain any character A Z including numbers like the address 1234 Main Street Number Fields Number fields can contain ONLY numbers like the Tower Height HAAT field which might contain 1000 Number fields do not contain any punctuation just the numbers Therefore in the HAAT example above you would type in 1000 not 1 000 Later in the processing this punctuation formatting is put in automatically by the program Logical Fields Logical fields contain just a T for True or an F for False Memo Fields Memo fields are used for fields that require unlimited space capacity such as Notes fields e g Local Comments Network Comments Deal Terms etc A memo field only takes up as much space on your hard disk as there is content in the field thereby saving valuable disk storage capacity These field types have only one option for searching Contains the text NOTE Not
178. n first select that station or newspaper by either double clicking anywhere in that record row and you will open the Contacts Tab for that record To go directly to a full screen view other than Contacts i e Owners Market 1 etc from the Results Tab click anywhere in the desired record row so that the row is highlighted in yellow then click on one of the other tabs in the Station or Paper Information screen Contacts Owners etc Navigation Buttons In the full screen views you can scroll through the records in your results screen to compare more detailed information about each station or newspaper On your keyboard press Page Down to look at the next record Page Up to look at the previous record or use the up and down navigational arrow buttons on each screen t p Print Screen Button There is also a print button on each screen that prints all of the data on that screen to your printer amp Print Closing the Screen To return to the Selection Set screen either press Esc Escape on your keyboard or click on the close symbol in the upper right corner of the screen MEDIA Access Pro Version 4 0 User Manual Contacts Tab The Contacts Tab contains the information necessary to contact a particular station or newspaper and identify its key personnel It also reflects the pertinent technical data about the station or newspaper and its facility its market and geographic location and format Radio
179. n the FCC Geographic Market Stations under Saved Searches in Radio in order to access this report Data in this report includes e CALL Letters e AMorFM e Frequency e Type Station C Commercial NC Non commercial e Format e Home Market e Home Market Rank e Owner Name e City and State of License e County of License Field Name Conversion List Report Due to limitations inherent in databases for field naming conventions and other changes with the timing and programming of MEDIA Access Pro BIA n assigns aliases to the database named fields making them more readily understandable When you export data however the sometimes cryptic database field names are exported with the data Unless you know the aliases assigned to these field names it can be confusing This report provides you with a list of the field name aliases that MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports e 125 126 e 10 Custom Reports are associated with the program database field names assigned by BIA n Therefore to help you track exactly what you are exporting it is highly suggested that you print this report for your reference NOTE When you export data MEDIA Access Pro will automatically give you the option of printing or saving a Field List Report which is the same as the Field Name Conversion report found in Custom Reports Investing in Page Reports Radio amp TV Only MEDIA Access Pro allows you to print a repli
180. n will launch the Print dialog box MEDIA Access Pro Version 4 0 User Manual Viewing Maps BI Print Preview Click this button to view your map output prior to printing B Export Activate the export option by clicking on this button See section on Exporting for more detailed information A Properties Open the Properties box by selecting this icon See section on Setting Properties for more detailed information Map View Window Displays the base map and elements that you select to include in your output Map Name Customizing feature wherein you can type in the title you desire to appear on the printed version of your map output Reload Every time you make an adjustment to the feature add or remove a station change the aspects of a layer you click on this button to reveal the results in the Map View Window Zoom Factor Provides you with the zoom scale of the present map displayed in the Map View Window NOTE You can manually alter the Zoom Factor by typing in your desired zoom scale and clicking on the Reload button Center Provides the longitudinal and latitudinal center of the map displayed in the Map View Window NOTE You can manually alter the center location of your map by typing in the desired longitude and latitude in the spaces provided and clicking on the Reload button Station Service Status From this window you can e select the stations that you want to plot on your map by clicki
181. nd to distribute either by sale or giveaway in whole or in part YOU MAY NOT use this data and or MEDIA Access Pro on more computers than for which you are licensed YOU MAY NOT make any changes to the data or the program Specifically you cannot modify translate reverse engineer decompile disassemble create derivative works based on or copy except for one backup copy this program or accompanying documentation YOU MAY NOT rent transfer sublease or grant any rights for the program the data or accompanying documentation in any form to any person except as provided above without express written permission from BIA Financial Network Inc Limited Warranty BIA Financial Network Inc warrants the physical media and physical documentation to be free of defects in materials and workmanship for the term of the license agreement If you encounter defects in materials or workmanship during the license term contact BIA Financial Network Inc for a replacement BIA Financial Network Inc strives for high data integrity but at no time guarantees 100 accuracy The entire and exclusive liability and remedy for breach of this limited warranty shall be limited to replacement of defective media or documentation It shall not include or extend to any claim for or right to recover other damages including but not limited to loss of profit data or any other damages or other similar claims In no event will BIA Financial Network Inc s
182. nds In fact you can issue even more lengthy and or complicated searches In most cases the number of conditions in your search is MEDIA Access Pro Version 4 0 User Manual unlimited The exact number depends on exactly which fields with which you are working Some fields take up more room than others The above example illustrates a simple search that links several AND conditions together You can also use OR commands as in Format equals Jazz OR Talk Just tell MEDIA Access Pro how you want the results presented and what information you care to see and that is exactly what you will get Results Output After you have found what you are looking for you can view the results on your screen print reports or mailing labels or export the data for use with another software package like Microsoft Word WordPerfect Lotus 1 2 3 Microsoft Excel or any other program which accepts an ASCII or DBF file You also have the option of saving the search criteria to use again Sorts or Indexes With the results we get using the above command or filter we may want to see it sorted in a specific way This is called sorting or indexing in database language Perhaps we want to see the results of our search sorted first by the station s numeric Arbitron Market Rank and then in descending order by the highest revenue generating stations This sort is easy to accomplish using BIAfn s MEDIA Access Pro There is a tab
183. need to group several of them together so they are evaluated as one condition For example you may have the conditions Market Name equals Washington Or Market Name equals New York Or Market Name equals Chicago And Revenue Station 2001 is greater than 10 000 000 If you proceed without grouping all of the Or conditions together you will get all of the stations in Washington regardless of their revenue all of the stations in New York regardless of their revenue and all of the stations in Chicago that are estimated to be billing more than 10 000 000 This is probably not what you wanted To group all of the Or conditions together so they are evaluated as one statement use the parentheses Put a left parenthesis at the beginning of the first line and a right parenthesis at the end of the last line in the group i e the Market equals Chicago line You only have to determine whether you want an opening left or closing right parenthesis You do not have to worry about where in the line to put the parentheses MEDIA Access Pro puts them in the right place for you For example Market Name equals Washington OR Market Name equals New York OR Market Name equals Chicago AND Revenue Station 2001 is greater than 10000 Applying the parentheses in this search will cause the entire statement to be evaluated as Market equals Washington or New York or Chicago and revenue is more than 10 000 000 This is probably what you wanted Add
184. ng in the check box to the right of the station s listing e view technical information about the station by left clicking on the station name or e modify the color of the station s contour by right clicking on the station name and selecting the color from the Color window Market Areas Allows you to display a layer that depicts a specific market s or a newspaper s coverage Click on one of the displayed markets to open the Region Style window to select the pattern and color you desire to display the market See Layer Property Controls for more information on Region Styles under Display Mode Following are instructions for viewing station and newspaper contour maps using BIAMapX Coverage Maps 1 MEDIA Access Pro Version 4 0 User Manual MEDIA Access Pro Results Perform a search in MEDIA Access Pro to obtain the results you desire Map Tab From the Results tab within the Station or Newspaper Information screens click on the Map tab 13 Coverage Maps e 155 156 e 13 Coverage Maps Results Selection In addition to cursory information CALLS or Newspaper name market etc about the station or paper in whose record you now reside you will find a gray box on the left side of the tab It is here you will select whether you want to work with Radio and Television stations e This Station the specific station selected as noted to the right e Market those stations rated in a specific Arbitron Rad
185. nique values from which to choose Semicolon The semicolon is used to separate values in selection criteria anD clo And or Change EJ Market Rank is between 25 50 Examples e Market Rank is between 25 50 e Format is in the list Country News Talk CHR MEDIA Access Pro Version 4 0 User Manual 7 New Search e 99 100 e 7 New Search Display Pick List EL Display Pick List Abilene Sweetwater TX Albany GA Append Albany Schenectady Troy NY Albuquerque Santa Fe NM The Display Pick List button runs a search of the entire database and returns all of the unique possible values alphabetically that will work for the field you currently have selected Click on the value you want to use from the list that appears and it will be inserted into the Value s box for you NOTE Because computers and databases are very literal if you are uncertain of the spelling of a name it is highly suggested that you use this feature to achieve better search results HINT When working with long Pick Lists instead of scrolling down through the list by clicking on the down arrow or clicking holding and pulling down on the scroll button if you ll type rapidly the first few letters of your selection MEDIA Access Pro will take you to the first instance in the list that begins with those letters HINT The Display Pick List is also useful in just determining if a value is actually present in the database as op
186. nually updated critical information Brokers commercial bankers investment bankers Wall Street firms FCC law firms consulting firms and the like use MEDIA Access Pro to analyze potential deals and to search for opportunities in the marketplace Service and equipment providers to the industry use MEDIA Access Pro to identify and contact media industry target market opportunities Regulatory agencies trade associations and major networks utilize the program as reference tools and to update their own in house databases There is no other source that can be updated daily is as comprehensive and as easy to use as BIAfn s MEDIA Access Pro MEDIA Access Pro Version 4 0 User Manual 1 About BIAfn s MEDIA Access Pro e 11 BIAMapX Coverage Maps BIAMapX is built on a MapInfo platform that allows you to produce station contours and newspaper county Coverage Maps based on the results of your search from BIAfn s MEDIA Access Pro With BIAMapX you won t have to wait days for a coverage map to be produced and delivered You ll have the power to draw view export and print maps with the click of a mouse Just select as few or as many of the stations or newspapers from your search that you want to plot You can also easily control the detail displayed market outlines city names rivers and highways etc and the color and format of your output When satisfied send the map to your printer or you can easily create
187. o Ratings Tab 76 Radio Station Tab 56 Rankers Tab 75 rannotes 170 171 Ratings Daypart Ranking 76 77 78 Share 76 77 Television 58 60 Ratings Tab 76 Persons View 78 Rank Share View 77 Ratings View Selector 77 78 Rebuild System 172 Index e 183 Reindex Files 173 Reindex Files Step by step Instructions 173 Removing Parentheses 101 Re ordering Columns 46 Reports Path 174 Re ranking Sort Order 107 Restoring Backed Up Customized Features 170 Restoring Backed Up Files 170 Results 37 Results Tab 45 Adjusting Column Size 46 Resorting Results 46 Ascending Order 46 Descending Order 46 Revenue Confidence Rating 64 67 Market Revenue Growth Rates 63 Radio Revenue Breakdown 64 Revenue Breakdown 64 Revenue Confidence Rating 64 Revenues Radio Market 63 Television Market 65 tNetNote Radio Network Comments Radio Custom Contacts 17 170 171 rNetOwn 17 170 rptnames 170 171 Running a Saved Search 112 S Sales Price 62 Save Custom Report 142 Save Search As 110 Saved Searches 90 112 Adding to Network 113 Default Selection 110 Last Selection 110 Running a Saved Search 112 Saving a Search 112 System Searches 110 Saved Searches Box 109 Saving a Search 112 Search Action Buttons 106 Search Only 8 98 Radio 98 Television 98 Selection Criteria 90 ADD button 100 Conditions 95 Field List Box 90 Filter Conditions 95 Numeric Conditions 96 Text Conditions 95 Numeric Conditions 184 e Index Equals 96 Is Between 96 Is
188. o find the specific data you are looking for either Type in the CALL letters newspaper name owner market name city ST or applicable data for the custom search field e g Jazz you want to search for in the gray box or Click on the Display Pick List button to obtain a list of all the unique possibilities for the selected field on which to perform your search 3 Click the Search button to display your search results Sub Sort To further refine your results from the Quick Search screen you can apply a Sub Sort to your data to apply a secondary sort by CALLS or Newspaper Name Owner Parent Company Radio and TV Market Name Radio and TV City ST Newspaper Search Only When checked the Search Only box is checked the selection box for customizing the types of Radio and or Television stations you wish to see is visible See Search Only for more information For a more detailed search with multiple criteria you ll want to check out the New Search features Once you ve clicked the Search button a Running Query box will appear with an indicator showing the progress of the search When it reaches 100 you ll receive your results in a spreadsheet type view on the Results Tab of the Station Information Screen The Results Tab displays approximately 40 of the most popular fields for each station newspaper Move across the screen using the scroll bar at the bottom to see format technical market and other data on th
189. o the databases BIA n uses to produce our Investing in Radio Investing in Television Radio Yearbook and Television Yearbook publications Also included is a digital database of newspaper industry information The program also supports the analyses profiled in BIA n s periodic media related State of the Industry studies You can query sort and manipulate the databases print reports or mailing labels and even export data to other programs MEDIA Access Pro interprets your instructions and turns them into commands the computer can understand You can perform very powerful searches without learning any database programming commands This program and all data included with this program are the property of BIA Financial Network Inc The user of this program has licensed the software and data from BIA Financial Network strictly for the purposes agreed upon in the license agreement This program may be used only by the party identified in the license agreement and only under the terms specified in the license agreement This program cannot be copied Violators will be prosecuted As a practical matter we make every effort to maintain our data in the most complete form possible and this involves many people and valuable resources We do not believe you could possibly maintain a database with the quality approaching our standards unless you spend the hundreds of thousands of dollars and multitude of man hours each year that we do to ensure
190. of the screen A non searchable folder will profile the message Click on a sub category or field to search Field Expander To open up all the folders and sub folders click on the Field Expander button located to the right of the Highlight items containing box Each time you click on the button it expands the folders to the next level of sub folders and available fields Field Collapser To return the field list to its main categories click on the Field Collapser button located to the right of the Highlight items containing box Each time you click on the button it collapses the fields back into the previous level of sub folders and main folders Clear Highlighting To remove the highlighting caused by searching for a field either 1 search for a new field name or 2 highlight and delete the previous field name search and then press Enter with the cursor in the blank Highlight items containing box Index The Index folder is another one of the methods you can use to locate fields on which to search sort or for outputting The Index folder provides you with a list of the available fields in alphabetical order by field name You can also filter for specific fields by entering keywords in the Show only items containing box Index Field List Step by step Guide Follow the steps below to select the Fields of your choice using the Index Field List for application to the Selection Criteria Ou
191. ogram 7 Inthe Customer Information screen type in the Name of the workstation user and the Organization Name 8 Under the Install this application for area click on the button next to either Anyone who uses this computer all users or Only for me and then click on the Next button 9 Inthe Setup Type screen click on Custom and Next 10 In the Custom Setup screen click on the plus sign to the left of the BIAData folder to see the BIAMaps subfolder Ev BIAData amp r E amp E This feature will be installed on local hard drive 8 This feature and all subfeatures will be installed on local hard drive This feature will be installed when required This Feature will not be available 11 Click on the down arrow next to the BIAMaps subfolder and click on the X This feature will not be available and then click on Next to proceed with the custom installation The Installing BLAMapX window appears and the InstallShield program installs the appropriate BIAMapxX files and reflects the progress in the bar under Status MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 151 12 The InstallShield Wizard Completed screen will appear when installation is complete Click on Finish to complete the installation process for Stand Alone and Network installations 13 With the MEDIA Access Pro CD ROM in your CD ROM drive go to the Windows Desktop and double click on the BLAMapX
192. om the list of possible label formats from the Label Types on the Label Options screen 1 From the Label Options Screen select the label format that you wish to remove from the list Click on the Delete button Answer Yes to the are you sure you want to delete question This will remove the label format from the options list MEDIA Access Pro Version 4 0 User Manual 118 e 9 Printing Coverage Maps Printing The following instructions give you a quick overview on printing a coverage map you have generated through the BIAMapX Coverage Maps module For more information on Maps see section on Coverage Maps 1 With the map drawn to your liking in the screen view of the BIAMapX Viewer click on the File menu 2 Click on Print Preview to see a sample of how your map will look when printed If you are printing to a color printer the preview map will appear in color as will your printed map If your printer provides black ink only then the preview will be in black and white as will your printed map 3 Click on the Print button in the upper left corner of the Preview screen and a print dialog box will appear 4 Click on OK to print the map MEDIA Access Pro Version 4 0 User Manual 9 Printing e 119 10 Custom Reports This chapter reviews the built in custom reports available with MEDIA Access Pro Custom Reports Overview BIAfn has built in several powerful custom reports for you to use Depen
193. omments and Custom Station Contacts rNetOwn Radio Custom Owner Contacts tNetNote Television Network Comments and Custom Station Contacts tNetOwn Television Custom Owner Contacts In the case of a network installation these files will be found in the BIADATA MASTER DATA directory found on the network You may now reopen BIAfn s MEDIA Access Pro Restoring Backed Up Files In the unlikely event your saved searches Local Comments notes or custom reports are corrupted or overwritten if you have created back up files recently you may restore them The currency of the files depends on how recently you performed the backup or created customizations It is recommended that if you use the customization features of MEDIA Access Pro regularly you should set a schedule to back up daily weekly monthly or as fits your comfort level 170 e 14 System Maintenance MEDIA Access Pro Version 4 0 User Manual User Data Restore Built in Utility l Z 3 With MEDIA Access Pro open click on Utilities in the menu bar Click on User Data Restore or type Ctrl R on your keyboard Click on Yes to the message Are you sure want to restore from a previous backup In the Select a Directory window choose the appropriate directory where you saved your backup files and click on Select Once the process is complete a message will appear stating Program Shutting Down You will need to restart BIAfn s MEDI
194. on go to your Windows Desktop right click on the 3 X icon click on Delete and OK Set User Path Next you need to instruct the workstation where to locate its User Files 27 28 MEDIA Access Pro Version 4 0 User Manual Start the network copy of MEDIA Access Pro from the icon on the workstation desktop NOTE At this time the program will update all the files requiring you to wait several minutes until the Updating Messages cease appearing in the upper right corner of the screen Select File gt Change Settings 2 Installation and Data Updates e 21 29 Click on Yes when the message WARNING Any changes made to the Path Settings will affect all networked users of the program Are you certain you want to proceed 30 Change the User Path from the default of USER to the full path of the location on the local machine default installation is C BIADATA MASTER USER and confirm locations for the remaining settings refer to the section on Change Settings in 14 System Maintenance 31 Click on Save NOTE With the first workstation you install you may get a series of Error Messages this should not occur with subsequent workstation installations such as Rannotes dbf not found and Open dataset box Although annoying these errors are appropriate and you should click on the IGNORE button on all of the Error Messages and CANCEL on all of the OPEN messages until you eventually reach the clean
195. on and Data Updates 3 BIAUSER V Station Data 01 28 2002 V Coverage Maps 05 22 2003 Enter your registered Username Enter your registered Password IMPORTANT NOTE Because MEDIA Access Pro has undergone several upgrades over the recent years it is important that you confirm you are applying the correct Username and Password for the Version 4 0 3 1 or 3 0 you are updating If the wrong Version data file is downloaded for the Version you are operating you will experience error messages and the program will not function properly If you experience any problems contact your Client Services Department at mahelp bia com or 607 936 6737 MEDIA Access Pro Version 4 0 User Manual 5 Click on the down arrow to select when you want to perform your download any time between now and 12 hours from now in hour increments 6 Asa safety measure in the off chance there is a problem with the new data download check Backup First to retain a copy of your old data 7 Under Update Options select whether you want to update your Station Data and or Coverage Map data The date to the right of each selection indicates the last time you downloaded a data update for each type of data 8 Click on the Proceed button to activate the countdown clock or start the downloading process NOTE For a successful download you must e leave the Update Data screen open you can minimize both it and MEDIA Access Pro and work in other
196. onditions Clicking on No will close the setup program 8 Inthe Setup Type screen select Workstation Install 9 On the User Information screen enter the appropriate Name of the User Company Name and the Serial Number also sometimes referred to as Registration Number supplied to you by BIA n in the appropriate space provided and click on Next 10 In the Choose Destination Location screen designate the folder in which you want the MEDIA Access Pro User Files installed Unless you have a good reason to change the default directory it is strongly recommended that you accept the directory suggested by the installation program C BIADATA MASTER To accept this directory click on Next Otherwise type in the new destination folder or click on the Browse button to open the Choose Folder box locate the appropriate folder click on OK and then on Next REMINDER As mentioned under Important Notes above for proper operation by all workstation users MEDIA Access Pro must be installed to the same directory path on each user s machine 11 The Setup Status screen next appears reporting the progress of your MEDIA Access Pro installation When installation is complete you will see the Setup Complete window In some instances you may be required to restart your computer before you can use the program Select Yes and click on the Finish button NOTE If you are a Coverage Map Subscriber you will need to continue the installation of co
197. onsulting services for both commercial businesses and government A trusted source in media and communications for more than two decades BIA Financial Network Inc 15120 Enterprise Court Chantilly VA 20151 Toll Free 1 800 331 5086 Phone 703 818 2425 Fax 703 803 3299 email pubs bia com www bia com BIAfn Media Information Resources Investing In Radio Market Report Investing In Television Market Report Investing In Newspaper Market Report These market by market investment reference guides profile competitive performance historic and projected market demographics growth statistics and financial revenue estimates Details on properties include estimated station advertising revenue estimated newspaper advertising and circulation revenues Arbitron or Nielsen ratings Audit Bureau of Circulation statistics technical data ownership transactions and more BIAfn s Radio Yearbook BIAfn s Television Yearbook These industry directories provide group owners and station personnel for more than 13 000 radio and 1 600 television stations as well as a listing of industry service providers and key industry organizations An overview of each market and its major players is also included along with convenient cross reference tables BlAfn s Briefs and Industry Studies Go beyond the numbers and statistics to discover what BIAfn s analysts say about the significant trends and dynamics affecting performance in key in
198. ough Docket 80 90 or other FCC rulemakings 4 Market Demographic Breakdown The breakdown of the market s population by gender and age group If blank selected station is not in a rated market 5 Allocation Notes Notes if any the available radio frequencies not presently on the air which are allocated to the market 6 Other Markets If any lists the other radio markets in which some stations may be rated 7 Market Selector This box indicates the one or more markets in which this station is rated On most tabs of the Station Information screen clicking on a market name other than the one that is highlighted will change the market information to correspond to the new market 8 Correction Link Click on this link to activate an e mail to BIA n to report corrections 9 Market Map Button clicking this button will generate a color map of the market If station is not located in a rated market a blank gray screen will generate Press ESC to return to the Market 2 tab Right click on the map to adjust the zoom save the map to a file or print the map 70 e 5 Information Screens MEDIA Access Pro Version 4 0 User Manual Willis i Conroe MONTGOMERY CHAMBERS Winnie BRAZORIA GALVESTOJ For best results in printing the Market Map set the parameters as outlined and shown in the sample below e Measurement Units Pixels e Print Whole Image s e Center checked e Isometric checke
199. ounty The main county in which the subject media can garner its largest audience share or subscriber base Primary Media The original media version from which search results are based for the Multi Media data integration Local Commercial Share Average 12 month Arbitron 12 share adjusted for lost listening to out of market and non commercial radio stations Revenue Share Share of market revenue per Arbitron 12 share Radio or Nielsen total day share Television Power Ratio Estimated revenue share per Local Commercial Share Metro Cume The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes MEDIA Access Pro Version 4 0 User Manual Glossary of Terms e 177 DMA Designated Marketing Area is a registered trademark of and defined by Nielsen Media Research denoting a television market Ranking of such markets is based on the number of television households within a given market 178 e Glossary of Terms MEDIA Access Pro Version 4 0 User Manual Index A About this Manual 13 ADD Button 100 Adding Parentheses 101 Adjacent Station Share Lost Viewing Share 75 Allocated Channels 65 70 Allocation Notes 65 70 Also Owns 55 Analysis Report 122 Analyzer Version About 11 And Or Buttons 101 Hint 102 Switching 102 Append Button 103 Arbitron Daypart Ranking 76 77 78 Share 76 77 Arbitron Ratings Persons 78 Available Allocations 70 B
200. owner pending the closing of a transaction to purchase the station or newspaper Univision Communications Inc Station Contact Information Station s mailing and physical address phone fax e mail and Web site 5 Information Screens e 49 50 e 5 Information Screens 10 11 12 13 Station Personnel A list of the contacts for the key positions at the station Market Identifiers Fields such as official City and State of License Arbitron designated home radio market name and rank if located in a rated market which will also be indicated by a T for True in the Metro field and the Television DMA and region of the country in which the Radio station is located Custom Contacts While BIAfn tracks the key professionals for both stations and owners to accommodate your special needs BIAfn provides a Custom Contact utility wherein you can track up to two other contacts important to you at each level For more information see Customizable Features Station Slogan The popular slogan of the Radio station as reported to Arbitron Inc Customizable Fields The Contacts Tab provides an area that can be used as a Contact Manager You can enter notes for the station on your network or local hard drive input dates for your last call and call back and custom flag the records For more detailed information and hints for using these features see Customizable Features in the on line Help or User Manual Market Se
201. parable size usually the 5 markets ranked above and below the market in which the subject station or newspaper is located e g Market Rank is between 10 20 when subject station or newspaper is in Market 15 e Select the comparable technical indicators such as AM or FM Class A B or C Radio UHF or VHF TV Type and possibly the a transmitting power range e Set comparable operational indicators such as format Radio or affiliation TV a ratings range or circulation level estimated station or newspaper revenue range or power ratio e Look for trading parameters such as not earlier than a certain time period or a price in a specific range Contact Print Screen The Contact Print Screen Report allows you to print a replica of the data found on the Contacts Tab of the Station or Paper Information Screens for every record in your search results MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports e 123 You can also print the Contact Print Screen Report directly from the Contacts Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only profile the station contact information for the station or newspaper which is currently shown on your screen Contacts Report This report lists basic contact information for the various key positions profiled at a newspaper or radio or television station e Call Letters or Newspaper Name e Name of Contact for Posi
202. port will now appear in your list of Custom Reports Customizable Fields On the bottom left corner of the Contacts Tab in the Selection Criteria Screen MEDIA Access Pro provides a group of fields for you to customize Network Comments Customer ADXX Search Flag Last Call 07 13 2003 Local Comments 20030713 10 25am DLM left v Custom Flag Call Back 07 28 2003 j Custom and Search Flags Search Flag Custom Flag These two buttons when clicked create toggled logical fields that allow you to flag records that meet a certain criteria you have identified To flag the record click on the Custom or Search buttons and a T for True will appear To remove the flag press the Custom or Search buttons again and an F for False will appear To globally set and clear flags for either the entire database or your specific search results see Set Clear Flags later in this section To search for records with Custom or Search Flags your Selection Criteria Statement would read Flag Custom True or Flag Search True HINT If you flag your own clients with a True you can build marketing and sales leads lists that exclude these clients Just make sure you include the following filter condition Flag Custom False in your Selection Criteria Last Call Last Call 07 13 2003 The Last Call button allows you to stamp the station record with the date of your last contact with the station Using this featu
203. posed to running a search that may return no results or other results you were not expecting i e more than one market beginning with Portland Portland OR and Portland ME Criteria Box Market Rank is between 1 100 AND AM or FM equals FM AND ti ami Share 12 is greater than or equal t AND Revenue Station 2002 is less than 5000 AND EJ Format Category is in the list COUNTRY NOSTALGIA BIG BAND The Criteria box stores and allows you to reorder the filter conditions you have created to do your search The buttons along the top help you to set the conditions of your search to retrieve the results you desire Descriptions of each function follows 1 ADD Button The ADD button adds the search criteria statement you built to the Criteria box on the Selection Criteria screen You must add each statement that you want to have included in your search Only statements listed in the Criteria box will be executed 2 Parentheses Parentheses are used to group multiple search statements together so MEDIA Access Pro recognizes them as one condition Just like in High School algebra the statements within the parentheses are run first then the rest of the conditions are compared against that MEDIA Access Pro Version 4 0 User Manual result This allows you to do things that could not be done or would be much more difficult to do without parentheses When you use multiple Or statements in your criteria you may
204. program that if the conditions of either statement are met than include the data in your results Or Search Criteria Example Owner equals CBS Or State of License equals New York Search Results All the stations in the country owned by CBS stations plus all of the stations in the State of New York Switching a Statement from And to Or Or to And Follow the steps below when you need to edit a statement from And to Or or Or to And o In the Criteria box highlight the line you want to change o Click once on the button And or Or you want to change the statement condition to NOTE Clicking on the And or Or button twice will remove the connecting condition all together You must have an And or an Or between each statement If it is missing you will receive an error message Also because an And or an Or indicates that there are further filter conditions for MEDIA Access Pro to consider the last condition or a single condition of your search criteria should never include one of these connecting conditions If an And or Or is present on the final line you will receive an error message Change Button Use the Change button when you need to change an existing filter condition in the Criteria box o Click in the Criteria box and highlight the filter condition you want to change o Create the replacement filter condition from the Field List by applying a Condition and typing in a Value or picking it from the Displ
205. programs on your computer during this process and e when installing a data update on a network make certain all other users have closed MEDIA Access Pro on their workstations Manual Internet Updates If for some reason the automated updating process does not work for you there is a manual process via BIAfn s website This method does involve several steps as outlined below 1 From your Internet browser go to BIA n s home page www bia com 2 Click on the MEDIA Access Pro Users button located on the left hand side of the page 3 This opens the Members Area of the BIA n website If there have been any important notices posted as it regards MEDIA Access Pro a pop up window will appear Read these messages Click on the X in the upper right corner of the pop up window to close it 4 Onthe Members Area screen click on the Data Updates button NOTE the other offerings available in the Members Area 5 Select the Version of MEDIA Access Pro you wish to update by clicking on the appropriate icon for either Version 4 0 or Version 3 1 6 Click on OK or Yes for any security messages you may encounter MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 29 30 e 2 Installation and Data Updates 10 11 12 13 14 15 The MEDIA Access Pro Registration screen will appear Enter your User ID Username and Password in the spaces provided and click on the Next button
206. r Manual 2 Installation and Data Updates e 33 3 Database Basics This chapter provides you with a quick overview of database basics If you are already familiar with how databases are structured move on to next section Getting Started What is a Database Types of Fields database is an electronic collection of data consisting of records and fields A record consists of several different pieces of information that relate to one station or newspaper A field is one of the components of each of those records For example each radio station is a record Each bit of information about that radio station Call Letters Tower Height General Manager s name etc is a field There are more than 13 000 records in the radio database alone and each record contains nearly 1 000 fields of data pertaining to that radio station Each field holds different information for every station If you are familiar with spreadsheets Lotus Excel etc think of each record as a row on the spreadsheet and each field as a column on the spreadsheet See sample below id Field Field Fie id Field Fie id Record S M Mees Mes J a A Record KBBB Fy 456 Radio anna HIELE Record keee m ite aes pemn nY 295m4 Record WhAs AM 41 King Way Colma Pa 12915 DEEE ee see ae All fields have a data type which is dictated by the type of information it stores Most of the fields in MEDIA Access Pro contain characters but some contain nu
207. r Market 2 Tab in which the subject newspaper has a certain significant percentage of subscribers Coverage Maps Prerequisites to Operation 148 e 13 Coverage Maps e MEDIA Access Pro must be installed and open e BIAMapX must be installed on the user s hard drive e If a network installation wherein the base layer map elements and contour data are maintained on the network the user s BIAMapX Path Properties must be directed to the appropriate network location see 14 through 18 in Coverage Maps Network and Workstation Installation e Ifa custom installation was elected and the user will be accessing the base layer map elements Cities States Street etc from the MEDIA Access Pro CD the CD must reside in the CD drive and the user s BIAMapX Path Properties must be directed to the CD drive see 7 through 10 in Coverage Maps Stand Alone Default Installation MEDIA Access Pro Version 4 0 User Manual Installation Stand Alone Default Installation The following instructions take you through the steps of installing the BIAMapX Coverage Maps program to the hard drive of your computer accepting all the defaults 1 Place the MEDIA Access Pro CD ROM in the CD ROM drive Click on Start gt Run to open the Run window Click on Browse Double click on the BLAMapX subdirectory Double click on the Setup exe file to open the BIAMapX InstallShield Welcome screen GY ng GF AS 6 Read any notes
208. r selection criteria press the Proceed button to see your results NOTE MEDIA Access Pro retains your last search under Saved Searches until you create the next new search This means that if you don t quite get the results you expected you can go back and refine the search and try again just hit ESC on your keyboard to take you back one screen Selection Criteria The information below will take you through the purpose and use of three of the four basic areas on the Selection Criteria screen and the associated function buttons The remaining Overview Tab is discussed in the section on Saved Searches Field List Folders The Field List folders are found on the Selection Criteria Tab Output Fields Tab and the Sort Order Tab It is from these folders that you select from the hundreds available just those fields for which you would like to search see and sort in your output There are three optional methods available for finding the fields you desire e through a categorized field list Contents e through an alphabetical field list Index e or through a list of personally selected most used fields Favorites Contents The Contents folder is just one of the ways you can locate fields on which to search sort or output The Contents folder provides you with a list of the available fields logically categorized into four main folders Market Owner Parent and Station Clicking on the signs next to the folders or the a
209. rable location l Remove Label Click on this tool when you wish to remove a label The cursor changes to an outlined arrow Click on the label and it will turn to red and then disappear from the map view i Annotate Use this tool to customize your map with text Click on the map in the location you want to place the text A small gray bordered box will appear with a blinking cursor inside Begin typing and the box will expand to accommodate your text To adjust the point size of your annotation place your cursor over one of the corners left click and drag to the desired text size Press Enter to set your text To move your annotation left click on the text the gray box will reappear and a crossed double arrow will appear Left click hold and drag the text to the desired position To delete an annotation click on the text to activate the gray box and then press the Delete button on your keyboard Layer Control Clicking on this button will open the Layer Control window wherein you can adjust the display of various elements on your map See section on Layer Control for more detailed information D View Extent Click on this button to automatically adjust the zoom and center your map to include the elements that you have mapped Mile Scale Bar Click on this tool to apply a scale bar to the upper left corner of your map As you adjust your zoom the scale bar will change accordingly S Print When clicked this ico
210. rch even if you have since left the program To rerun this search as is double click on Last Selection in the Saved Searches box To modify this search click once on Last Selection and then click on either the Selection Criteria Sort Order or Output Fields tab and make the necessary changes to your search to get the results you desire Click on Proceed when you are ready to run it again MEDIA Access Pro Version 4 0 User Manual Built in Searches Analyzer Only BIAfn s MEDIA Access Pro has added the following built in searches for your use to run as is or to modify to achieve your desired results e Arbitron or Nielsen Markets Radio amp TV Results in a unique list of the Radio or Television rated markets and corresponding market statistics e Comparable Sales A sample search that can be modified to provide you with a list of the comparable station or newspaper acquisition transactions that meet your specific criteria e Distance Sample Search Radio amp TV Only Allows you to find all the stations within a specified radius of either a designated station or using a latitude and longitude locator The default results include the technical facilities of the station market and owner data e FCC Geographic Market Stations Radio Only Provides a list of all the stations that are home to a particular market rank plus all stations that are physically located in one of the counties in the market but are home to another ma
211. re expands MEDIA Access Pro into a contact management tool You can search this field from the Selection Criteria Screen with the statement Date Last Call equals MM DD YYYY or Date Last Call is greater than MM DD YYYY MEDIA Access Pro Version 4 0 User Manual 12 Customizable Features e 143 Call Back Call Back 07 28 2003 The Date Call Back field is another contact management tool that provides a field for you to type in a date to set as a reminder to call back your contact at this station You can search this field from the Selection Criteria Screen with the statement Date Call Back equals MM DD YYYY or Date Call Back is greater than MM DD YYYY Network and Local Comments Network Comments Customer ADXX Local Comments 20030713 10 25am DLM left vc While only a portion of the text for each of these notes appear these are unlimited length fields in which you can type notes regarding the subject station 1 From the Contacts screen containing the record of the desired station or newspaper click on the Network Comments button to open the full window dletyore omimsnes 2 Click on the Home key on your keyboard to place your cursor at the beginning of the note Or Click on the Page Down key on your keyboard to put your cursor at the end to add notes at the bottom of the text on the screen 3 Ifyou are operating MEDIA Access Pro from a workstation installation that points to
212. reen NOTE While dragging field names is useful for browsing important information quickly any changes you make in the field order this way will not be saved To change the order in a way that you can use in the future add the fields you want to see in the order you want to see them in the Output Fields tab of the New Search screen For more information see the section on Output Fields MEDIA Access Pro Version 4 0 User Manual Split Screen View Another way to get fields next to each other on the browse screen is to split the browse window You can split the screen into two vertical windows This is helpful to freeze information on the left like CALL letters while you scroll information on the right that pertains to the stations BF jio stun luis Results contacts Owners Station Trans CALLS M or fjal Market h WFFX FM Charlottesville WMRR Muskegon Ml WAMM 226 Winchester VA KVIP Redding CA eu AM Tuscaloosa AL KNFX 229 Rochester MN KAGC Bryan College WCIL 231 Marion Carbon KHXS 232 Abilene TX KDTH Dubuque IA KMXL 23 4 Joplin MO WASK Lafayette IN WBNQ vE vey 236 Bloomington IL Panama City F 238 Wheeling WW Sot K To split the screen move your mouse to the small solid black vertical box in the lower left corner of the screen When you are in the right position the cursor changes to a split doubl
213. rent In addition while most markets are rated four times per year some are rated only twice In theses instances the ratings for the most currently available period for these markets will appear The Ratings tab toggles between two views so that you can access the estimated rank and share of the station by daypart or the estimated number of persons in hundreds 00s attributed to the station s share of the listening market Click on the appropriate radio button in the gray box on the right of the screen to view the information you wish to see MEDIA Access Pro Version 4 0 User Manual Ratings Tab Rank Share View Radio Ratings Users Only A Radio statu Monnan New York NY WINTER 3 4 5 43 16 09125 05 16 21 preg 30 9 35 9 37 7 38 5 481 e Rawrsnaere 13 31921 03938 01919 1 0 SB 16 ie 15 18 17 18 1 4912 26 10 37 19 06 28 03 16 16 23417 25816 27816 268 7 374 Persons 09 E pee 6 Markets station is ratedin New York NY si 10 11 NOTE For specific field definitions see Field Names under the Help menu in MEDIA Access Pro 1 Station Identifiers This area provides identifying information for the station selected and the market in which it is located If the market information is blank the station is not located in a rated market 2 Period Indicator Indicates the ratings period applicable for information displayed 3 Rank and Share The ranking of the station with Men Women or P
214. rket according to the Arbitron definition This includes non commercial stations as well as the commercial stations The FCC Geographic Market Definition Report was designed to complement this saved search e Highest Billing Stations Newspapers This search will give you a list from the highest billing to the lowest billing stations based on stations with revenues of more than 20 Million Radio or 50 Million TV and Newspapers of more than 50 Million The results include the estimated revenues and other performance statistics CALL letters or paper name format Radio affiliation TV or publishing frequency Newspaper market identifiers and owner e Mailing Labels Owners Newspapers Stations A sample search that provides you with mailing list information for the Owner Main Contact Newspaper Publisher or Station General Manager e Newspaper Owners that Also Own Radio Television Provides a list of those newspaper owners that also own radio and or television entities and includes the statistical fields for their total newspaper holdings e Newspapers by DMA MSA Compiles a list of all the newspapers sorted by Nielsen DMA Television rank or Arbitron Radio MSA rank and includes important supporting newspaper and market statistical fields e Newspapers Ranked by Daily Circ Revenue Daily Circulation Sunday Circulation Total Est Revenue Provides a ranked list of newspapers by the various categories e O
215. roperties window click on OK to save the changes Close the BLAMapX viewer to set the new properties Network and Workstation Installation The following instructions provide you with the information for setting up the BIAMapX Coverage Maps for operation and data updating via a shared network drive and installing to the workstation user s computer Network Installation 1 Place the MEDIA Access Pro CD ROM in the CD ROM drive of a workstation computer 2 Create the folder BIAData on one of your network drives 3 Copy the contents of the BIAData folder approximately 425 MB from the MEDIA Access Pro CD ROM including the BIAMaps sub MEDIA Access Pro Version 4 0 User Manual folder to the newly created folder on the network Therefore on your network you should have a BIAData folder with e BIA DAT e CONTOUR DAT e CONTOUR NDX and e A BIJAMaps sub folder with the files BIA GST and BIA_DATA_DIC DAT as well as Cities County Other and Streets sub folders Workstation Installation Click on Start gt Run to open the Run window Click on Browse Double click on the BIAMapX subdirectory Double click on the Setup exe file to open the BIAMapX InstallShield Welcome screen Row N gt 5 Read any notes and warnings on the Welcome screen and click on Next 6 Read the License Agreement and click on Yes if you agree with the agreements terms and conditions Clicking on No will close the setup pr
216. rsion 4 0 User Manual Data and Software Licensing Agreement Software License Agreement It is important that you carefully read this notice before proceeding with accessing the information contained on these diskettes CDs Please be aware that this product is copyrighted material and to copy this product in whole or in part for any reason other than to have a single backup copy constitutes a violation of copyright laws and can lead to the imposition of penalties and fines By continuing you agree to be bound by all of the terms and conditions of this license agreement If you do not accept the following terms do not continue Call BIA n for further instructions Software License Agreement BIA Financial Network Inc formerly BIA Publications Inc licenses not sells this data and or software and data contained therein to you It is important you understand that you are only granted a non exclusive non transferable license to use this copy of specific data and or software program including all additional modules with the data contained therein to be referred to as MEDIA Access Pro or program through the remainder of this contract according to the following terms YOU MAY use one copy of the data and or MEDIA Access Pro on a single computer You may install the data and or MEDIA Access Pro on more than one computer i e a laptop or home computer as long as your original copy of the data and or MEDIA Access Pro is
217. s Overview Tab Radio selection Set Parents Ranked by Stations Station Calis to Market Rank BIA Owner Rank is between 1 50 iam Proceed EM Save The Overview Tab provides a summary of all the components of the search that is highlighted in the Saved Searches box It is also the area where you can save newly created searches or select and run previously saved searches 1 Saved Searches Box Lists the System Built In and the Saved Searches available 2 Active Saved Search The highlighted search is the currently active search that is ready to run as is by double clicking or clicking the Proceed button or to edit by clicking on the Selection Criteria Output Fields or Sort Order tabs 3 Sort Order Summary Lists the order of the records in which the search results will appear for the search highlighted in the Saved Searches box MEDIA Access Pro Version 4 0 User Manual 8 Saved Searches e 109 4 Output Fields Summary Provides an overview of the fields that will display in the Results Tab as a result of the search highlighted in the Saved Searches box 5 Save Search As Box Displays the name of the Saved or System Search highlighted above in the Saved Searches box This is also the space where you type the name of any new saved search 6 Selection Criteria Summary Summarizes the criteria set for the search highlighted above in the Saved Searches box 7 Unique Field List Summary Provides you w
218. s MEDIA Access Pro Version 4 0 User Manual 7 Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer 8 Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the stations available on the Results Tab 9 Correction Link Click on this link to activate an e mail to BIAfn to report corrections Transactions Tab Analyzer Only ATEENA SALON MOa O KOKH TV i EES 45 Oklahoma City OK 1999 1 Sinciet Broadcast Group Infunnnghem Broadcasting 53 2000 The transfer Bs a done in pursuant to the _ 1998 06 Cunrngham Broadcasting Sulvan Broadcasting Comp Jg Gr of a 14 station buyout of Sulin E hate sting ComdSincias Comm inc 60 0001 a sa 50M cash a E 2 Ea ne News COMM Wago Group deal 530M cash Included 24 Rado IRE ox ie MS arora Te Hetage MON Topor A Group deal Stock swap between Heritage Md 1991 05 Hentage Meds KOKH Acquisition 700R am 7 ee es eee 8 CT Earn tet ten Buse Sessa Cpl Z Dodi 1988 10 Pappas Hery Gillett Comm S al FSinclet Broadcast Group Inc 9 Sinclair Broadcast Group Inc 59 Sinclair Best Group Y seai C 10 The Transactions Tab provides an overview of up to eight of the historic buying and selling activities associated with the station or newspaper The example screen shown above is representative for all media industries NOTE For specific fi
219. s an electronic image JPEG Bitmap etc o Properties Opens the window where you define some of the overriding properties of the program o Exit Closes the BIAMapX program e Tools o Arrow Provides you with the tool for selecting stations newspapers markets toolbars and most other items required for creating a map o Zoom In This tool allows you to zoom in on a map to reveal more details o Zoom Out Use this tool to zoom out and widen the aspect of the map in your viewer o Extent Selecting this menu item will adjust and center the map to accommodate the stations and newspapers plotted within the view o Pan This tool gives you the hand for grabbing and moving the map within the viewer left click hold and drag o Label The label tool allows you to apply a label to elements on your map o Scale Bar Clicking this menu item will apply a scale bar to the upper left corner of your map o Layer The layer tool opens the Layer Control selection box o Annotation This tool provides you with the flexibility of applying custom notes to your map and adjusting the font type and style of the note e Help Consult this area for online help for the Coverage Maps and to access the About BLAMapX window which provides you with version information 2 Toolbar Raa elella alaen R Arrow Select stations newspapers markets other tools ete using the arrow a Zoom In Every time you click using
220. s considered the definitive resource for accurate and reliable information on the radio television and newspaper industries and is the only business application that provides a cross media view to markets ownership revenue and coverage BIAfn also offers custom research services and publishes market and industry reference books studies briefs and white papers An affiliated financial consulting company BIA Capital Corp provides merger and acquisition advice and arranges equity and debt funding in amounts up to 200 million BIA Digital Partners LP provides subordinated debt and preferred equity investments of up to 6 million in medium stage communications companies SpectraRep an affiliate of BIAfn offers technology consulting digital television datacasting solutions content delivery networks business strategy and management consulting services for both commercial businesses and government Whether you need industry intelligence business strategy and planning valuation services or funding BIA Financial Network s comprehensive array of services can improve your ability to expand compete advise or invest in the media and communications industries Helping Companies and their Investors Succeed www bia com 800 331 5086 info bia com BIA Financial Network Inc A trusted source in media and communications for more than two decades 15120 ENTERPRISE COURT CHANTILLY VA 20151 Copyright 2004 BIA Financial Network Inc
221. s data presented on a separately labeled spreadsheet NOTE Microsoft Excel must be installed on your computer for this feature to work 4 Show Counts When this box is checked the program will provide you with the counts of the number of records in the linked media sections NOTE Providing the counts for these searches can require significant processing time You can speed the results of your integrated media searches by removing the check from this box You can reinstate the count at any time by clicking on the box 5 Primary Media Displays the results of your initial search in the media that you selected for your base search The data provided highlights either the default fields or those you have custom selected in the Output Fields for your search Double click on any record to see the record detail You can scroll through the records in the Primary Media results using the navigational arrows on the detailed information screens To return to the integrated Multi Media data press ESC on your keyboard or click on the X in the upper right hand corner to close the detail screens NOTE Whatever record you were last viewing in the detail screens will be the linked record you return to when you return to the Multi Media screens 6 Link Base Reflects the identity of the link being used from the individual record highlighted in the Primary Media This changes as you alter link types and spells out the County Owner Market etc on
222. s tat stert with and a kattan are less than the value you or equal 5 specify Logical Conditions e is true is false Example Market Rark is in the list 451015 Sta Reu is empty greater than or equal to 100 Market Fark is less then 100 Market Rark is less then or equalto 100 Notes mas feeawereneum Jappen terete Finds all he mambers between B bawen the begireing ard ending values you specify The number you ae seat hing is in the list foris contained in the list you specify A t Seach looks for fields that ae Seach woud find all stators that fall between maket ranked 1 to 50 Separate he begnring and ending values with a semicolon inthe value box fie 150 Search woud ebm orly hose stations in Markets 1 5 10 and 13 Seach woud ebm al those statiors where the 1998 Estimated Reu erwe field is empty NOTE Empty is rot the same as zero Seach woud find al mak ets from 101 to 999 NOTE norn metro stators have a rank of 999 ard woud show up in he above wiess you exclude them with another c ordition Seach woud ebm all markets from 100 to 999 See NOTE above Seach woud find al makets rarked 1 through 93 Seach woud ebm all markets from i through 100 Logical fields will offer only a True or False condition Click on the one you want then click on the ADD Button to add the statement to the criteria box No value is needed The Home Market field also offers unique conditions
223. ses of MEDIA Access Pro The databases for which you are not licensed will be grayed out Contact Info Information for contacting BIAfn for technical sales or customer support Last Update Date Indicates the date of your most recent data update from BIAfn Menu Bar The menu from which to select the program and data actions and options Multi Media Click the button either on the screen or in the toolbar to view data integrated across the media databases for which you are licensed Screen Buttons Provides quick access to the various MEDIA Access Pro screens and for exiting the program o Quick Search Opens the screen that provides an expeditious filtering of data based on basic field searches o New Search Opens the screen that allows you to design and execute more complex searches o Saved Searches Displays the window that houses the BIAfn supplied system searches and your own custom saved searches o Station or Paper Information Opens the screens that provide the results and details of your searches o Quit Click this button to close MEDIA Access Pro MEDIA Access Pro Version 4 0 User Manual e Status Bar Displays the title of the activated database in which you are working It also provides you with a count of the number of records returned out of the total number of records possible in your search results that are available to browse on the Station Info screen MEDIA Access Pro Version 4 0 Use
224. ses the power of the copyrighted MapInfo MapX as its platform MapInfo provides all the aspects you see in the form of layers that are listed in the Layer Window As an analogy think of using an overhead projector as you put one transparency over another you see new layers and more details of a graph or picture To modify a layer click to highlight it From here you can e change the prominence of the layer by clicking the Up and Down buttons the closer to the top of the list the more prominent MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 161 162 e 13 Coverage Maps e modify the properties of the layer see Layer Properties Control NOTE Changes in the Layer settings are only temporary When you exit the BIAMapX Viewer and reopen it later the system default settings will be reinstated Available Layers Listed below in alphabetical order are the layers that are built into the BIAMapX Viewer and a short description of each At the end of each listing is the default behavior of each layer V Visible S Selectable A Automatic Labels E Editable Yes Checked No Not Checked See Layer Property Controls for more information e ContourA This layer depicts the Primary contour of the Radio or Television station V Yes S Yes A Yes E No e ContourA All all processed Contours The layer used by the system that allows for all of the Primary contours to appear for all of the stations available for
225. spaper program Integrating Media Industry Data Clients have requested and now it is here the ability to look at and work with the Radio and Television data and now Newspaper as well all at one time With the new Multi Media functionality of Version 4 0 just click a button to view and compare cross media data all on one screen The power increases by the ability to link and sort the data by either Coverage County Owner Arbitron Radio Market MSA or Nielsen Television Market DMA There is an impressive Excel Export feature that sends the data to a workbook to manipulate and further analyze And that s not all Coverage Maps has been enhanced allowing you to visually see a coverage comparison of radio versus television versus newspaper The multi media integrated functionality found in MEDIA Access Pro Version 4 0 is not available anywhere else This is a must have tool for those expanding competing or investing in any of the media industries Coverage Maps Enhanced and Improved Through the expertise of our partner SiteSafe Inc the Coverage Maps feature of MEDIA Access Pro has been radically improved The whole program has been redesigned using the premier mapping software MapInfo providing a whole new range of added functionality With the new mapping program you now have the flexibility to display certain aspects of a coverage map via layers The new program allows the flexibility to outline Arbitron or Nielsen mar
226. st of all the stations that are home to a particular market rank plus all stations that are physically located in one of the counties in the market but are home to another market according to the Arbitron definition This includes non commercial stations as well as the commercial stations Under Print gt Custom Reports in Radio the FCC Geographic Market Definition Report prints this listing showing the stations which belong to that market plus what the home market is for that station It also gives the total number of stations in the geographic market i e New York has 145 stations in the geographic market We thank our clients for all your continued support and input on how we can improve MEDIA Access Pro We look forward to your feedback and to announcing our launch of the Cable Television database coming soon MEDIA Access Pro Database Components BIA Financial Network Inc takes extreme pride in providing you the most up to date information available on the radio television and newspaper industries We collect and maintain data daily from various sources such as the FCC trade publications press releases and market contacts Each radio station television station and daily newspaper 13 000 10 000 and 1 400 respectively at the time of this publishing as well as their owners are called e mailed and faxed repeatedly during the year by BIA n s trained staff of research professionals confirming contact MEDIA Access Pro
227. station computer 2 Create the folder BIAData on one of your network drives 3 Copy the contents of the BIAData folder approximately 425 MB from the MEDIA Access Pro CD ROM including the BIAMaps sub folder to the newly created folder on the network Therefore on your network you should have a BIAData folder with e BIA DAT e CONTOUR DAT e CONTOUR NDX and e A BIAMaps sub folder with the files BIA GST and BIA_DATA _DIC DAT as well as Cities County Other and Streets sub folders Workstation Installation 1 24 e 2 Installation and Data Updates Click on Start gt Run to open the Run window If you are installing MEDIA Access Pro Workstation installation and your computer supports Auto run you will start at step 5 below Otherwise continue Click on Browse Double click on the BIAMapX subdirectory Double click on the Setup exe file to open the BIAMapX InstallShield Welcome screen Read any notes and warnings on the Welcome screen and click on Next Read the License Agreement and click on Yes if you agree with the agreements terms and conditions Clicking on No will close the setup program In the Customer Information screen type in the Name of the workstation user and the Organization Name In the Setup Type screen click on Custom and Next MEDIA Access Pro Version 4 0 User Manual 9 In the Custom Setup screen click on the plus sign to the left of the BIAData folder to see the BIAMaps
228. sual FoxPro or contact your BIA n Customer Service Executive 607 936 6737 or mahelp bia com for a price quote to design a custom report to meet your specifications 1 For best results select a report from the Custom Report Options Print gt Custom Reports to use as a guide Look for the report that has the layout that most closely resembles your desired results Kepo Uutluns BIA Newspaper Market 2 Print Screen BIA Newspaper Owner Print Screen BIA Newspaper Owners Report BIA Newspaper Summary Report BIA Newspaper Transactions Print Screen BIA s Newspaper Competitive Overview ort Description Newspaper Circulation Summary Report ort Subtitle 2002 through 200 2 Replace the name of the sample report with the title of your new custom report If desired type in a Report Subtitle in the space provided 4 Click on the Modify button HIST MEDIN seesss MIU You must first Select the report that you want to modify and then change the report Description to the name of your new report Create New Report with the Title Below Newspaper Circulation Summary Report csi 5 Click on OK to create the new report and open the Report Designer Report Desie T Sets CORT Ee er ra re i eee ee ee ee a ee ere Fierce ERS a Ee Ere ee eS 0 BIA Newspaper Summary Report a lusertitle Home City State_Hewspaper Mailing Address Ci State Zi Phone a Page Header 0 ety t___ name ddmail
229. t provides you with the critical demographic statistics necessary to analyze an individual market or to compare markets Information includes e Market Name e Market Rank e Population in thousands e Projected Population Pop Growth Percentage e Number of Households in thousands e Projected Household HH Growth Percentage e Total Estimated Retail Sales in millions e Projected Retail Sales RS Growth Percentage e Total Estimated Effective Buying Income in millions e Projected Effective Buying Income EBI Growth Percentage e Per Capita Income e Median Effective Buying Income e Average Household Effective Buying Income e Percentage of White Black Asian and Spanish Speaking Population Market Financial Report The Market Financial Report provides you with the critical financial benchmarks necessary to analyze an individual market or to compare markets Information includes e Market Name e Market Rank e Market Revenue Rank e Number of Entities in the Market e Estimated Historic and Projected Revenue Growth Rates e VCR Market Penetration Percentage TV e Households MEDIA Access Pro Version 4 0 User Manual 10 Custom Reports e 127 128 e 10 Custom Reports e Cable Market Penetration Percentage e Number of Counties in the Market e Estimated Historic Present and Projected Market Revenues in thousands Market Map This report gives you a map of the Arbitron Radio MSA or Nielsen Television DM
230. ta for more than one industry Radio and Television Radio and Newspaper Television and Newspaper or Radio Television and Newspaper you will gain access to the Multi Media feature This gives you the ability to view the data on a combined basis in various integrated formats How to Access the Multi Media Screens 1 With MEDIA Access Pro open select a Primary Media industry Radio Television or Newspaper from which you want to first base your search 2 Perform a search to get a sub set of data Example With Television as the primary media perform a Quick Search on Market equals Boston 3 From the Results screen click on the Multi Media button found in the screen buttons just below the menu bar NOTE If you do not subscribe to the Multi Media feature the Multi Media button will not be selectable i e grayed out 4 The Multi Media Search Results screen will open This screen contains tabs that allow you to view the integrated data in three different ways e Results by Media Type Allows you to view the integrated data for each media database for which you are licensed via scrolling screens of data based on links by either County Owner Parent Radio Market MSA Television Market DMA or Coverage e Combined by Coverage Based on the counties covered by the record highlighted under the Primary Media in the Results by Media Type screen e Multi Media Maps Provides you the ability to plot integrated
231. tarts the query for the Selection Criteria you have selected This button can be found on every tab of the Selection Set screen Save Button Executes the saving of the search highlighted in the Save As box See section on Saved Searches The Save Button can be found on every tab of the Selection Set screen Delete Search Button When clicked will delete the search criteria for the search highlighted in the Saved Search Box The Delete button can be found on every tab of the Selection Set screen Cancel Search Button Clicking on this Cancel button will cancel your search and close down the Selection Criteria window altogether This button is found on every tab of the Selection Set screen allowing you to discontinue a search at any point in the building of your criteria 106 e 7 New Search MEDIA Access Pro Version 4 0 User Manual Sort Order and Unique Field Selection Radio selection Set 4 E M E Radio Market Geographic Arbitron Market Market Rank Arbitron market rank number between 1 and 268 or 999 if station does not serve a rated market __Procecd a Sove Delete EE Cancel The Sort Order Tab allows you to determine the exact order of your search results and to set the fields that will provide unique results Sort Order Selection You can sort the results of your search in an unlimited number of ways on the Sort Order screen You can add as many fields to sort on as you want each field can be sorted indi
232. the field is numeric contains a number or logical true or false The tables on the following pages profile the various condition and provides definitions examples and notes to consider when using these filter conditions Text Conditions Conditions equals separate multiple values with semicolons C contains the text exactly equals C is between C ends with C is empty MEDIA Access Pro Version 4 0 User Manual C is in the list C sounds similar to 7 New Search e 95 96 e 7 New Search Condition Definition Equal to or begire with Matches exactly finduding tailing spaces Looks for daa that ends with the characters you specify Looks for fields tha are erty The text you are searching for is contained anywhere in the field even in the rriddle of a mord Finds al test betneen the beginning and ending values you specify The text you are searching for is contained in the list you specify Finds values that sownd like the value you ve entered SS 3 s a ee g 2 Numeric Conditions is equal to is between js inthe list C is empty Example Omner City equals Washington Oumner City evactly equals Washington Owner City ends with ing Chief Engineer is empty Format contare the text Tak CALLS is between WAALS WOOS CALLS is in the list WABC WLOR WING WORT WHAL KTM Oumner Last sounds like Srnith is greater than C is greater than or equal to is
233. the screen next to the owner name field the owner indicated is the proposed owner pending the closing of a transaction to purchase the station or newspaper Pending Owner Univision Communications Inc Newspaper Contact Information Newspaper s mailing and physical address phone fax e mail and Web site Newspaper Personnel A list of the contacts for the key positions at the newspaper Frequency Designates the frequency D Daily W Weekly etc and the number of days per week the newspaper is published Custom Contacts While BIAfn tracks the key professionals for both newspapers and owners to accommodate your special needs BIAfn provides a Custom Contact utility wherein you can track up to two other contacts important to you at each level For more information see Customizable Features Customizable Fields The Contacts Tab provides an area that can be used as a Contact Manager You can enter notes for the newspaper on your network or local hard drive input dates for your last call and call back and custom flag the records For more detailed information and hints for using these features see Customizable Features in the on line Help or User Manual Print Screen Button This button allows you to print a replicated copy of the information found on this screen to your Windows default printer Navigation Buttons These up and down buttons allow you to scroll through the current tab view of the newspapers available on the
234. ting search by clicking on Save and then clicking on Yes when asked Do you want to overwrite the set Loading a Saved Search to the Network BIAfn s MEDIA Access Pro allows network users to create custom saved searches and share the searches network wide with their colleagues Follow these simple instructions 1 In the Saved Searches box on the Overview Tab of the Selection Set screens right click on the custom saved search you wish to incorporate in the network wide Saved Searches selection list Click on the Yes button when prompted Would you like to make this search public so that other users on the network will be able to run it the next time they start MEDIA Access Pro When your colleagues next start up MEDIA Access Pro on their computers they will find the custom search you saved in their list of Saved Searches MEDIA Access Pro Version 4 0 User Manual 8 Saved Searches e 113 9 Printing This chapter provides information on Printer Setup printing custom reports mailing labels and coverage maps as well as creating your own customized mailing label formats Printer Setup When printing using any of the Print Screen buttons S MEDIA Access Pro uses the default printer set in your Windows control panel To change your default printing destination or other printing properties click on the Windows Start button gt Settings gt Printers and select the new default printer or change
235. tion television DMA market rank and name type of facility and channel Station Ratings Total day Nielsen ratings shares received by a station for the previous 16 ratings periods and daypart shares by time slot for the last 8 ratings periods Performance Ratios Average Local Commercial LC Share average 12 month Nielsen total day share adjusted for lost listening viewing to out of market cable channels and non commercial stations and Power Ratio estimated revenue share per Local Commercial Share Estimated Station Advertising Revenues Presented in thousands of dollars 8 800 8 800 000 BIAfn s proprietary estimate of advertising revenues earned by the television station for the past eight years On Air and Acquired Dates The year the station first went on the air and the year and month the present owner acquired the station MEDIA Access Pro Version 4 0 User Manual 10 11 12 13 14 15 16 MEDIA Access Pro Version 4 0 User Manual CP If flagged T for True this field indicates that the station has applied for a construction permit to change channel power or its antenna height to upgrade its technical facilities The station is also authorized to operate at the indicated power or height for testing purposes County Name Indicates the official FCC county of license in which the station is located Density Code Indicates population density of the county of license A h
236. tion Selected e Address City State Zip e Phone NOTE Through the Custom Reports you can only print a report for one position title at a time Before you can print or preview you will be required to select the position title you desire If you require a report with combined position contacts select exactly the fields you need for your report on the Output Fields tab of the Selection Criteria screen and export the data to a spreadsheet or word processing program Data Download Report When you can t find a report that has everything you need these reports print whatever fields you have selected in the Output Fields directly to your printer These reports lack the formatting and attractive look of the other reports but they do let you get the information out of MEDIA Access Pro and onto paper It is very important that you select just the fields you want to print from the Output Fields screen before you run any of these reports All Data Download reports print the data for each record in your search and just the fields selected from the Output Fields screen If you have too many fields selected the station information will wrap to the next line It will still be readable but much more difficult to use For best results use the report page orientation option that keeps all station information on the same line e Portrait Regular Portrait tall report with a normal font Use this report if you only have a few fields selected
237. to limitations inherent in databases for field naming conventions and other changes with the timing and programming of MEDIA Access Pro BIA n assigns aliases to the database named fields hopefully making them more readily understandable When you export data however the sometimes cryptic database field names are exported with the data Unless you know the aliases assigned to these database field names it can be confusing When you select an export type from the Export menu you will receive a dialog request box providing you the opportunity to print the Field List Report MEDIA Access Pro Version 4 0 User Manual 11 Exporting Data e 137 138 o 11 Exporting Data Tribune Company Newspaper Holdinas Through this box you can e assign a customized title to the report by positioning your cursor in the box and typing the desired text e preview the report before printing by clicking Preview e click Print and send the report directly to your Windows default printer or e bypass the Export Field List Report altogether by clicking on the No Report button NOTE The Field List Report is also available through Print gt Custom Reports and will provide you with the field list information based on the output fields selected in the most current search The Field List Report a sample of which appears below provides you with a list of the field name aliases that are associated with the program database field names
238. tom Reports you can only print a report for one position title at a time Before you can print or preview you will be required to select the position title you desire If you require a report with combined position contacts select exactly the fields you need for your report on the Output Fields tab of the Selection Criteria screen and export the data to a spreadsheet or word processing program Parent Contacts Print Screen The Parent Contacts Print Screen report provides a replica of the data found in the Parent view of the Owners tab It can also be accessed directly from the Parent view of the Owners tab in the Station Information and Newspaper Information screens MEDIA Access Pro Version 4 0 User Manual Rankers Print Screen This Radio Rankers Print Screen Report allows you to print a replica of the data found on the Radio Rankers Tab of the Station Information Screen for every record in your search results You can also print the Radio Rankers Print Screen Report directly from the Radio Rankers Tab by clicking on the Print Screen Button found in the bottom right corner of the Tab The report generated will only profile the Rankers information for the station which is currently shown on your screen Ratings History Report for Radio The Ratings Report allows you to compare the listening performance of the Arbitron rated stations in your search results The following information is included e Call Letters e Market Name e Mar
239. tory Radio ccccecsseescessceesceeecesecesecseecseecaeeeseeeeeeeeeeseeneeeeeeees 129 Owners Print Screen hoea e a r e Ea E EA ETE EEEE PoS aR A EARS 130 OA 010 a EPEE E A AO 130 Parent Contacts Print Screen eccececsseescessceesceesceseceseeseceseceaeceaeceeecaeeeseeeaeeneeeerenes 130 Ra nkers Print SCreet eset r a n e ea Ea e A a a asies 131 Ratings History Report for Radio ccceecceesesseessceeceeeceseceecseecaeeeaeeneecseeeeeeneeeereees 131 Ratings Print Screetccsecctic teri seacteccncesies ia soeteecbat E 131 Station Print Sorene nre ne a iea ee niee eniin oine aeie 131 SUMIMALY RAS 0109 n EEROR EEEE AE E tase sone stsgtotevacsonsees igtons 132 Technical Reports Radio amp TV ccccccecsesssessseeseeesceeseeecesecesecaecaecaeeeseseseeneeeereens 132 Transaction Print SCreen ccesccscecsseesseeseeeseeseceseeeeceseeesecesecaeceaecaecaeeeseenseeeeeeneeees 132 User Notes Comments Repotrt ccccesccesceseceeceeecseeeseeeseeeeeeeeeeeeneeeereneeeeereeeensees 132 11 Exporting Data 135 Exporting Data Overview ccccccccessseescesscesecesecsecsecsaecaeecaeeeseeeeeeeeeseeeseeeneeeeesreeeeeeeeaeeaees 135 Delimited AS CI At oo Sess tititie Mace celed fortldes ecih Sicheeeat E T A 135 FoxPro DBF dBi seci2 Sessile eas fecebec E EE E E 136 Lotus 123 Wl j er ini i cdie sth ce ia ii 136 ETET ie E A O d REE A ois cond cn E E EE Re 137 System Data Format ecce ietin e eN A NE E EAA O AN E EE EN 137 WP Mai
240. tput Fields or Sort Order MEDIA Access Pro Version 4 0 User Manual MEDIA Access Pro Version 4 0 User Manual Contents Index Favorites Revenue Rank Market Revenue Market Local x indicates multi field search Click anywhere in the Index field list to activate it A field name will be highlighted and its description will appear below the Field List box in the Field Help Find the field on which you want to base your search criteria and click on it to highlight it There are three ways to do this Scroll Rapid Type or Search Scroll scroll down through the list by either 1 tapping on the down arrow key 2 repeatedly clicking on the down arrow in the scroll bar or 3 clicking holding and pulling down on the scroll button in the scroll bar Rapid Type instead of manually scrolling if you ll type rapidly the first few letters of your selection MEDIA Access Pro will take you to the first instance in the list that begins with those letters Search in the Show only items containing box type in a keyword such as Owner and hit Return or click on the GO button This will filter out only those fields that contain the word Owner in either its field name its alias or a synonym reference established by BIA n To restore the complete list of fields click on the All button located to the right of the Go button Use one of the following methods to apply the field name it to i
241. ts Network and Local Comments Custom Contacts etc to be on the safe side it is very important that you stop and back up your custom features first Follow the instructions under Backing up Customized Files under System Maintenance 4 Insert the MEDIA Access Pro CD ROM into your CD ROM drive MEDIA Access Pro Version 4 0 User Manual 2 Installation and Data Updates e 19 NOTE If you prefer it is possible to perform workstation installations of MEDIA Access Pro from a network drive instead of the CD ROM Just copy all of the files from the CD ROM to a network drive and proceed using the following instructions 5 If your computer system supports the Auto Run feature the MEDIA Access Pro installation will automatically launch give it a few seconds If not e Click on Start e Choose Run e Type in or select from Browse D SETUP EXE where d is the name of your CD ROM drive NOTE Previous versions of MEDIA Access Pro will be removed before the installation program will allow a replacement or upgraded version of the program to be installed The installation procedure will automatically prompt you when this is necessary After the previous version is uninstalled follow the manual instructions for re installing MEDIA Access Pro beginning at number 5 above 6 Read the Welcome message and click on Next 7 Read the License Agreement and click on Yes if you agree with the agreements terms and c
242. ts target destination For setting your Selection Criteria pick a Condition insert a Value and click on ADD For Sort Order or Output Fields either o Drag and drop click the field name hold down the left mouse button drag the arrow to the destination box and release the left mouse button o Double click on the Field Name o With the field name highlighted press Enter o With the field name highlighted click on the Add gt button next to the destination box For Unique Fields either o Drag and drop click the field name hold down the left mouse button drag the arrow to the destination box and release the left mouse button 7 New Search e 93 94 e 7 New Search o Click on the Add gt button next to the destination box NOTE To remove a field name from Sort Order Unique Fields or Output Fields reverse any of the above procedures or highlight the field in the box and click on the lt Remove button next to it Favorites The Favorites folder allows you to customize MEDIA Access Pro to more easily locate the fields on which you repeatedly search sort or output You build the Favorites folder from the list of any of the available fields These are then stored in alphabetical order by field name Favorites Field List Step by step Guide Adding Fields to Your Favorites Contents Index Favorites FM Frequency AM Frequency AM or FM CALLS FM Frequency Format Parent Revenue Market 2
243. u to view the results of your search in a browse view Results or through several full screen view categories of information for an individual station or newspaper The full screen view tabs available to you are dependent on the features for which you are licensed In this User Manual if a tab is available only through specific databases an indication is made in the text next to the tab title The Information Screens can be accessed by clicking on the Station Info or Paper Info buttons Results Tab 2 Los Angeles Emmis Come 3 Chicago iL Traune Core cA ABC Radio in a infinity Broad Unttision Cor wWashington DC Fado One Inv NwaTWSpl _ Boston MA 3 Boston WA infinity Broad AM News JOetror m 10 Detroa Mi infinity Broad PM NewsiTak Atlanta GA Ti jaanta OA Cor Broadca FM Urban TWiams Ft Lauderdaie Hollwood FL 12 Marne FL Cox Broascas WeRM lfm SparvTepcl_ Puerto Rica __13 San Juan PR farso Raso c HRO jx NwaTIWSpi Seattle Tacoma WA 1a Seame fe Es IIX FM Country Phoens AZ 15 Phoenix AZ Clear Channie WCCO Jam NwsiTISpl Minneapoks 6t Paul MN 16 Minneapolis MN Infin Broad nz M Ritna San Diego CA 17 Tivena Me XETRA Comn WALK FM AC Nassau Suttom NY Te P atcnopue NY Clear Channe wroc jFm Ferm Bammore MD 1ofBamenore MO Clear Channe a ee ee es E a intina Broad WOUV JFM Sof
244. ubtitle by typing it in the space provided MEDIA Access Pro Version 4 0 User Manual 9 Printing 115 Print Preview Mailing Labels 116 e 9 Printing 5 Click on the Preview button for a view of what the report will look like when it s printed 6 Ifyou have selected a Contacts Report you will need to click on the button next to position title that you would like the report to include 7 To print the report press the print button in the Print Preview Toolbar The report will print to the printer you have designated as your default printer in your Windows setup For more information see Printer Setup earlier in this section Inno o g EJ 8 M 4 hi I ic0 Me on MEDIA Access Pro allows you to preview your print jobs before they go to the printer through the Print Preview After selecting a Custom Report or Mailing Label format to print press the Preview button to see how your printed page will appear The following toolbar will be displayed on top of your previewed document 1 First Page Views the very first page in a print job 2 Previous Page Views the previous page 3 Go to Page Allows you to go directly to the page number in the print job that you indicate 4 Next Page Takes you to the next page in the print preview 5 Last Page Takes you to the very last page in the print job 6 Zoom View Allows you to adjust the zoom level of the screen preview 7 Close Preview Clicking this b
245. und r Effects None C Halo C Box I Bold Underline Shadow Color 2 P Italic AllCaps I Expanded Cancel o Zoom Layering Click the box next to Display within Zoom Range to control the display of the layer as it relates to the zoom level The selected layer will only appear if the scale is between 166 e 13 Coverage Maps MEDIA Access Pro Version 4 0 User Manual the minimum and maximum values that appear in the upper left corner of the BIAMapX Viewer o Show Line Direction Place a check mark in the box next to this option to provide directional arrows on a selected layer with line style Labels This button opens the Label Properties window wherein you can control the appearance and behavior of the labeling features of the selected style Fanal pyougrelss Label with DataSet lt None gt Vv Field lt None gt X Visibility IV Display within Range Allow Overlapped Text M Allow Duplicated Text Min Zoom 0 Label Partial Objects Max Zoom 10000 Maximum labels f100 Styles op Rese Orientation z SIE Label Lines None Simple oe Rotation None Parallel to One Segment Parallel to Multiple Segments Label Offset 2 points Cancel e Label With This area functions with the addition of a Custom Layer When adding a custom layer select the Dataset table and Field that holds the data for the selected custo
246. up screen click on the plus sign to the left of the BIAData folder to see the BIAMaps subfolder MEDIA Access Pro Version 4 0 User Manual 13 Coverage Maps e 149 150 e 13 Coverage Maps E v BlAData N 10 11 BIAMaps amp This feature will be installed on local hard drive G8 This feature and all subfeatures will be installed on local hard drive g This Feature will be installed when required This Feature will not be available Click on the down arrow next to the BIAMaps subfolder and click on the X This feature will not be available and then click on Next to proceed with the custom installation The Installing BIAMapX window appears and the InstallShield program installs the appropriate BIAMapxX files and reflects the progress in the bar under Status The InstallShield Wizard Completed screen will appear when installation is complete Click on Finish to complete the installation process for Stand Alone and Network installations With the MEDIA Access Pro CD ROM in your CD ROM drive go to the Windows Desktop and double click on the BLAMapX icon to open the program RI Click on File gt Properties to open the Properties window Under Paths click in the browse box_ to the right of MapX Data Line While in the Browse by Folder window Open your CD Rom Drive double click each folder listed BIAMapX BIAData Until you reach the BIAMaps directory and click on OK In the P
247. ur printer has the correct label stock loaded and press on the print button in the Print Preview Toolbar Modifying or Creating New Label Formats EPROPS Avery Type Dimensions Labels for 4014 Impact 4 1 7 16 Station 4031 Impact E 15 16 2 ff Owner 4144 Impact 2 1 15 16 C Parent 5160 Laser 2 5 8 Contact Type 5161 Laser 4 ih P S 5660 Laser 2 5716 1 o E Sort Order Label Selection Hame 4 Zip Code 5 5160 Laser 25 8 1 3 C Search Results You can modify an existing label format to add an identifying code or to create a whole new label format based on an existing label 1 Label Type Click on the standard Avery label type that meets your needs 2 Labels for Click on the button next to the category of personnel for which you wish to print labels Station or Newspaper Owner or Parent Company MEDIA Access Pro Version 4 0 User Manual 9 Printing 117 10 Contact Type From this drop down box select the title of the personnel for which you wish to direct your mailing Label Sort Order Select the preferred sorting level here either Zip Code order default or the order of your search results None Label Selection Name The name of the currently selected label appears here To modify or create a new label type in a new name label dimensions and number of columns on a label sheet Preview Button This button allows you to see how your labels will look when they are printed
248. utton closes down the Print Preview function 8 Close Toolbar Click on this X to remove the toolbar from the screen view 9 Print Sends job to the designated Windows default printer Mailing Label Overview BIAfn s MEDIA Access Pro makes it very easy for you to print your results to the more popular Avery brand labels With a base knowledge of FoxPro Report Designer you can also create your own custom label formats If you prefer BIA n also offers Custom Report design services Call your Customer Support Executive for more information MEDIA Access Pro Version 4 0 User Manual NOTE The Mailing Label print function automatically deletes duplicates MEDIA Access Pro has a built in feature to print only one mailing label per contact name at the same address Printing Labels The following provides quick and easy instructions for printing labels using one of the pre defined Avery label formats built in to MEDIA Access Pro 1 After you have received your search results successfully in the Results screen click on the Print menu 2 Click on Mailing Labels You ll receive the Label Options Screen 3 Click on any of the six built in Avery brand label formats 4 Click the button next to either Station or Newspaper Owner or Parent 5 From the Contact Type drop down box click on the job classification of the personnel you want to reach 6 Press Preview to see how the labels will look 7 Make sure yo
249. verage maps please do so by going to Page 9 Workstation Installation Otherwise continue with next page 20 e 2 Installation and Data Updates MEDIA Access Pro Version 4 0 User Manual Setup Icon After the workstation installation is complete it is recommended that you add a new icon for MEDIA Access Pro to the workstation s desktop 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Right click on the Windows desktop Select New gt Shortcut Click on Browse Open the BIADATA folder from the network drive on which you have installed the Full Version of MEDIA Access Pro Open the Master folder Select the Master exe file Click Open Click Next Change or rename Master exe to BIA n s MEDIA Access Pro Click Finish The FoxPro icon will now be on the desktop kod To apply the MEDIA Access Pro icon right click on the new icon you just created on the Windows Desktop and select Properties to open the Properties window In the Shortcut tab click on the Change Icon button to open the Change Icon window Click on the Browse button to locate the BIADATA MASTER directory and highlight the icon file MAPro ico Click Open Click OK to replace the FoxPro icon with the MEDIA Access Pro icon NOTE If you are doing a full number upgrade from 3 X to 4 X the installation process will NOT remove the 3 X MEDIA Access Pro icon from your desktop To remove the ic
250. vide a pop up screen that displays all of the Translators affiliated with the subject station See the Television Contacts Tab for the button to access Translators e Anew field Market Designation Date has been added to the Radio Station Tab This field reflects the date that BIAfn designates the home market for that station as determined by Arbitron This is important as it pertains to the new two year FCC safeguard as outlined in paragraph 278 of the Commission s recent report and order Starting with the issuance of that report and order going forward any change in market definition e g adding or deleting a county to a market or change in home status of a particular radio station will have to be in place for two years before a radio owner can act on it The Commission has designated data contained in MEDIA Access Pro as of July 3 2003 as the benchmark The Market Designation Date will change when a station moves in or out of a market or changes to a new market e Coverage Area Population has also been added to the Radio Station Tab and Television Station Tab as a new data point for assessing the reach of a station important for station benchmarking competitive analysis and valuation assessment This data is provided by SiteSafe and will be updated weekly for all commercial and non commercial stations e Under Saved Searches in Radio the FCC Geographic Market Stations Saved Search has been added This built in search will provide a li
251. viding expert financial strategic and operational advisory services for more than two decades BIAfn is the nation s leading communications appraisal and valuation firm providing critical services such as financial performance benchmarking fairness opinions purchase price allocations operational due diligence and litigation support BIAfn also provides strategic consulting business plans market analyses feasibility studies risk assessments and technology consulting services BIAfn s research is the most trusted in the media industry Our comprehensive database service MEDIA Access Pro is considered the definitive resource for accurate and reliable information on the radio television and newspaper industries and is the only business application that provides a cross media view to markets ownership revenue and coverage BIAfn also offers custom research services and publishes market and industry reference books studies briefs and white papers An affiliated financial consulting company BIA Capital Corp provides merger and acquisition advice and arranges equity and debt funding in amounts up to 200 million BIA Digital Partners LP provides subordinated debt and preferred equity investments of up to 6 million in medium stage communications companies SpectraRep an affiliate of BIAfn offers technology consulting digital television datacasting solutions content delivery networks business strategy and management c
252. vidually in ascending or descending order and you can reorder the sort by re ranking the fields to be sorted The data will be sorted on each field with priority given to the first fields in the list For example if you sort by Market Rank then owner then CALLS your results will show each market by rank first then within each market the results would be in order by owner and within the same owner by CALL letters Setting Sort Order 1 From any of the Field List Folders on the Sort Order Tab of the Selection Set screen click on the first field you desire to add the Sort Order selection box 2 Inthe Sort Direction box select the direction Ascending A Z or Descending Z A for which you wish to sort your results 3 Click on the Add gt button Repeat steps 1 3 to add other sub sorts Re ranking Sort Order To re rank the hierarchy of the fields on which you want to sort in the Sort Order selection box click on the box to the left of the field you wish to move A double up and down arrow will appear on the box Click on the box and holding down the left mouse button drag the field to the sort position that will get you the results you desire NOTE You can also hold down the Ctrl key and use the up and down arrows on the keyboard MEDIA Access Pro Version 4 0 User Manual 7 New Search e 107 108 e 7 New Search Unique Field Selection The Unique Field Selection allows you to retrieve unique results only one
253. wners Ranked by Stations Newspapers Results from this search rank Owners from the highest to lowest number of total stations or newspapers owned Types of data output include number of stations or newspapers estimated owner revenues number of markets covered by the owner a stock symbol if applicable and the owner s parent company if applicable MEDIA Access Pro Version 4 0 User Manual 8 Saved Searches e 111 Saved Searches 112 8 Saved Searches Parents Ranked by Stations Radio amp TV Only Results from this search rank Parent Owners from the highest to lowest number of total stations owned Types of data output include number of stations estimated parent owner revenues number of markets covered by the parent and a stock symbol if applicable Top 50 Owners by Revenue Ranks the Top 50 owners by highest revenue Resulting data includes BIA Revenue Rank owner company name estimated owner revenues number of stations or newspapers owned number of markets covered by the owner a stock symbol if applicable and the owner s parent company if applicable Top 50 Parent Owners by Revenue Results from this search rank Parent Owners from the highest to lowest total estimated revenues Types of data output include Parent Owners name number of stations or newspapers operated estimated parent owner revenues number of markets covered by the parent and a stock symbol if applicable MEDIA Access Pro giv

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