User`s Manual - E
Contents
1. PLONNING ww W planning net online marketing solutions User s Manual wes 4 How to create a custom template cont Once the Template is ready a reference name needs to be assigned to it This is done from the No title field Just as with an ad save it using the Save button in the left hand corner of the too menu i Studio quelle c Back Q 3 cence ane FRPP Fs EIER IPRC AE A E POP PPO TERR EPIRI PIU IPIS OPE CIPUE EIER PPP GS PIE GIRLS PLC ULCUS el It is important to note that the templates cannot be previewed since they are not ads 4 1 Creating an ad from a custom template Once the Template has been completed the user can create an ad from it To do this in the main window go to the Create Ad from my templates option In the left hand column Create a template Create ad from default template Create ad from my templates Fac Expand My Templare Push My Template Name My Template Created from Banner Size 300x50 Download specs doc In it are all the templates that have been created Selecting one will display certain information about it e PLONNING ww w e planning net online marketing solutions User s Manual PAGE 18 4 Creating an ad from a custom template cont The Download specifications document button will ge My Tem plate nerate a PDF document with its specifications This will describe its oehavior what creatives i2. dtudiomobile User s Manual O Contents Click on items to access content PAGE 1 What is AdStudio Mobile 3 2 How to access AdStudio Mobile from e planning 3 3 How to create an ad 6 3 1 How to create ads from formats 6 3 2 How to create ads from Templates 8 3 3 Creating an ad 8 3 4 Adding components 10 3 4 1 The Button component 12 3 5 Ad Preview 13 3 6 Ad settings 15 3 7 How to save the Ad 15 4 How to create a custom template 18 4 1 Creating an ad from a custom template 5 Glossary 19 e PLONNING ww w e planning net online marketing solutions dStudiomobile User s Manual 1 What is Ad Studio Mobile Ad Studio Mobile is a platform to create ads for mobile devices There s no technical expertise required With Ad Studio Mobile you can create and distribute ads for mobile devices in a blink of an eye 9 How to access AdStudio Mobile from e plannins The tool is integrated directly into our platform To start using it access the already established model with the ad s to be created in the Ad Studio platform Orders Orders gt gt Campaigns gt gt ASM final gt gt View Orders f i Campaigns Wow tat Adda Unkeuemad ReguestRehMedatg Aga RichedaMobiead uas Copy menos Neary Prish rotas cakes IDs remet Cane Campaigns add Campaigns ASM_final List View Groups Country groups Network groups Ad Add vl Name ASM frol Region groups Keywords Agency Lento pat
3. double double line groove line with shading effect ridge line with shading effect inset line with shading effect outset line with shading effect RADIUS With a numeric value it is possible to indicate the level of rounding for the corners of the shape border Shape Component The higher the number the more rounded the border will oe VIDEO SOURCE This property makes it possible to load a video MP4 OGG or MPEG It is associated with the Video component ACTION This property belongs to the Button component See Section 9 4 9 The Button component It allows the user to specify the action to be performed by the button added The user can select from these options Change page Change the page within the current creativity The user must indicate the number of the page to which the button should be changed Close ad Close the ad Change creative For formats that support it it makes it possible to change extend retract the creative E g in the pulldown menu the user can indicate the change of the instance of the retracted banner to the instance of the exoanded one and vice versa from the expanded version the user can go to the retracted banner URL link Redirect to a specific URL to be indicated in the URL property without counting ClickTag Redirect to a click URL to be indicated in the URL property Unlike the above it counts a click as well as redirecting to other URLs if the macro corres
4. 20 Youtube and Logo Adhesion 1202320 with video Banner 70x50 Follow A fixed size 320x320 video banner with a YouTube video Create ad from my templates 3 3 Creating an ad Whether our report will be created from a format or from a template clicking on the Create button will take the user to the edit screen SludiomMobile na CIOICTS sich EPPA PPP PPP PPP ro PPP PPR EPP ra PP ee PP i Oe i ER E A i E A i PER i A PP a PP by APP OO e PLONNING ww wW e planning net online marketing solutions User s Manual 3 3 Creating an ad cont This will display an overlapping selection of creative d xc 2 MI PE j a ad V 8 j r 1 p g j t M i Ls E lm a ie ee PAGE SELECTOR This allows the user to select which page of the current creative will be edited Furthermore with the button it is possible to add a new one and with the 6 button the user can eliminate the one being edited COMPONENTS WINDOW This allows the user to add a component to the ad s container Currently there are 13 different components PY Li Q Image shape Video TEXT allows the user to add text n IMAGE allows the user to add an image Jpesg png or gif i e p T SHAPE allows the user to add a geometric shape to the ad VIDEO allows the user to add a video mp4 oss or mpeg BUTTON allows the user to add a button to perform actions 7 m d such as closing
5. Cancel Save Adhesion Layer IO 3 A PROPERTIES mage The first of these allows the user to preview the ad in the current window while the second provides a QR code which can be scanned with any device to be displayed e PLONNING ww w e planning net online marketing solutions User s Manual Sese 3 5 Ad Preview cont dStudiom e eji T3 fa Q Cancel Save PPR PP PPP PP cP PPR PR PP PPR PP PP GG E o OT Adhesion Layer OO 5 PREVIEW O e l 3 smart FORTWO MobileTimes T dole el pulso a la ciudad om ndole el p ala ciu L NEWS 10 00 Description This an article title m 2 J Likebox Follow 10 00 Description 1 p This an article title YouTube Swipe Ti 10 00 Description WhatsApp This an article title 10 00 Description This an article title Studiomobile sa CIC Cancel Save CPE PP PP PP PP III IR IRL IL I i IL IL IL PI IL I S S I PS S IG el wie F FORTWO Tom ndol el pulso a la ciudad Delete thes instance e PLONNING ww w e planning net online marketing solutions User s Manual PAGE 15 3 6 Ad settings This option allows the user to set the AD SETTINGS creative s background It can be in Color or Transparent If E s the latter option is selected a Fade hes iin canaf in effect can be added to show the Transition MfODICalld transition from one colo
6. SM is Mobile Rich Media Banner Orders gt gt Campaigns gt gt ASM final gt gt Ads gt gt ASM 1 gt gt View Edit Remove from campaign Delete Preview Interrupt Campaigns ASM 1 View e The ad was added to the campaign View ad in a new window Advertiser Adidas Campaign ASM final Name ASM 1 Dimensions 300x50 Status Active Priority 1 Weight 100 e PLONNING ww wW e planning net online marketing solutions User s Manual 2 How to access AdStudio Mobile from e planning cont To edit an ad already loaded click on Edit Rich 9 42 55 ae MT MI TEE Media Mobile ad to return to the original ad and make the necessary adjustments View Edit Remove from campaign Preview Interrupt Campaigns ASM 1 Edit Rich Media Mobile ad Name ASM 1 Create Ad Ad s priority in campaign 1 Most important Ad s weight in campaign 100 3 How to create an ad Ads can be created from formats and or from templates 3 1 How to create ads from formats When creating an ad from a format the first thing to choose Is the format to be used To do this in the initial screen select the first option in the left hand column Create an Ad A series of choices will be displayed each one corresponding to a format Create ad Interstitial Expandable Adhesion Banner Pull Pushdown Pull Adhesion Interstitial is a full screen ad which opens expanded when user gets into the page Create a templ
7. ate It has only one creative Create ad from default template Create ad from my templates e PLONNING ww w e planning net online marketing solutions User s Manual 3 1 How to create ads from formats cont Currently the user can choose between 7 different formats INTERSTITIAL This consists of a fullscreen layer that is initialized when the user enters the site EXPANDABLE This is a banner which can be expanded to a fullscreen layer ADHESION This is an ad at the bottom of the browser that moves together with the user when scrolling on the site BANNER This consists of a static banner PULL This is an ad of the adhesion type than can be expanded into a fullscreen layer PUSHDOWN This is a banner which can be expanded into a larger banner The new banner moves the site s content PULL ADHESION This consists of an adhesion type ad that can be expanded to a larger sized adhesion After selecting the format select the desired size The same can be done from the menu located below the sample format Responsive B E Responsive 320x320 Interstiti 3320x480 in ad which opens expanded when It has only one creative Depending on the format chosen it may be necessary to select a size for one or more creatives that make it up For example the interstitial format is composed of a single layer so it is necessary to select a single size In contrast the Expandable for
8. e Create a template z It has got only one creative Create ad from default template Create ad from my templates Once the ad has been completed saved the program will return to the e planning screen to continue the setup Setting Priority and Weight Selecting the places where it will run Frequencies Segmentation Temporal Geographic Keywords etc e PLONNING ww w e planning net online marketing solutions User s Manual 2 How to access AdStudio Mobile from e planning cont Orders gt gt Campaigns gt gt ASM_final gt gt Ads gt gt Campaigns Ads Add Rich Media Mobile ad Name ASM1 Create Ad Create Rich Media Mobile ad Ad s priority in campaign 1 Mostimportant v Ad s weight in campaign 100 Space NewsX Default test asm 2 Variable 300x250 NewsX Home Top728x90 Variable 728x90 SITIOREFERET SE ESPREFERER Variable Week hours Disabled Enabled Country targeting Disabled Show in these countries Do not show in these countries Screen size targeting Minimum width Minimum height Maximum width Maximum height User frequency caps Maximum amount of impressions session Minimum time between sessions hours Maximum amount of clicks pe Keyword targeting 9 Disabled Enabled PRINT The click URL field will not oe present on the form since it is confisured directly in the Studio on assembling the ad The format assigned to ads created oy A
9. e ad Redirect to a click URL Redirect to a specific URL The Button component like any other component is added by dragging it to the ad to the desired position This will not be visible for the end user but will rather be presented as a clickable area PROPERTIES In its properties under the Action property the user can choose the behavior it will have Name Button Width 110 Depending on the type of behavior it may be necessary m to set up some extra properties Height 29 X 86 For example if Change page is selected then the user y will need to select which page is to be changed Action Change page Delete this instance e PLONNING ww w e planning net online marketing solutions User s Manual PAGE 13 3 4 9 The button component cont If ClickTag or Link URL is selected then the user will need to enter the destination URL It should be noted that the difference between these options is that ClickTag registers a click in addition to redirecting to other URLs if the correspondins macro is configured in the tag In contrast Link URL simply redirects to the URL specified without performing any additional counts or redirects Action ClickTaq http www e planning net 2 Delete this instance 3 5 Ad Preview The ad can be previewed at any time whether or not it was saved To do this use the buttons located in the top menu Studio ele Hack AMANE
10. ents window to the design area e PLONNING ww w e planning net online marketing solutions Ad User s Manual 3 4 Adding components cont To move it it just needs to be selected and moved to the position where it is to oe inserted This can also be done once it is selected using the arrow keys If the Shift key is pressed at the same time as the arrow keys on the keyooard the component will move 10 pixels in the chosen direction If you need to edit any property just click on the window with the same name These will change according to the type of component In the example here a Text type component can be seen On editing the Value field its content is modified Name Width Height X Y Value Font Font weight Font size Font style Text decoration Color Deep Taxt decoration To delete a component simply click on the Delete Instance in the properties window or press the Delete key while it is selected TEXT Component Arial normal 10 normal none 000000 Delete this instance e eronnine ww W e planning net online marketing solutions User s Manual PAGE 19 3 4 9 The Button component The Button component is particularly important because it makes it possible to perform certain key actions in the oehavior of the ad Change page within the current creativity Change creative expand retract Close th
11. his property is associated with the Twitter Follow component It makes it possible to specify the account user to be applied to the ad for tracking It should not be indicated with just the name E g cocacola not cocacola LOCATION For the Maps component with this property the user can indicate the address to be displayed in this widget ZOOM The user can specify the zoom level to view Goosle maps MAP TYPE The user can specify the type of map to display in Google Maps The user can choose from normal satellite showing Google Earth satellite images Video ID For the YouTube component the user should indicate the ID of the video to be displayed on the ad The ID is obtained from the v para meter of the video link E g htto www youtube com watch v D 7GBwaLOnDw TIMES For the Wipe component it is possible to indicate the amount of user movements to be considered in order to erase the image The default value is 400 If more moves are desired the user should indicate a higher number and to consider less a lower number e PLONNING ww w e planning net online marketing solutions
12. mat is composed of a layer and a banner so it is necessary to choose a size for both creatives Expandable loyer Expandable is a in site banner When user clicks on it a full screen ad is shown It has two creatives Some creatives may have a set size or be responsive with the latter option applying only to Layers and Adhesions and if selected then the ad will be adapted to the current screen size Once the format and size of your creatives have been selected just click on the Create button e PLONNING ww w e planning net online marketing solutions User s Manual 3 2 How to create ads from Templates Templates are pre designed formats with some defined properties Thus the ad is based on a template and only certain properties need to be replaced to create it To create an ad from a template go to the Create Ad from a generic template option in the left hand column of the main screen It contains a series of templates It is simply a case of selecting one and clicking on the Create outton Create ad Create a template Create ad from default template Voutube Videobaneer 20x 120 Peshdown Swipe 120x120 Responsive Adhesion with chose bumon Chosable Like Ranner Videobarner 120 50 with click tag Responsive Youtube fs mstrip Responsive Microsite Youtube Swipe Magn Responsive Youtube Adhesion Adhesion Wipeable 120x58 Responsive Pull Microsite Youtube Swipe Maps Banner 320x3
13. o Adidas BT profiles Orders Status Actwe Runnno Buk upioad Custom ID ASM final Samsperon vew Type Sporto The option to create ads of this kind is Add Rich Media Mobile ad Inside is a form similar to others for loading ads Orders gt gt Campaigns gt gt ASM final gt gt Ads gt gt Campaigns Ads Add Rich Media Mobile ad LOK Cancel Name ASM1 Create Ad Ad s priority in campeign 1 Most important Ad s weight in campaign 100 Speo Active Total linked 0 Newsx Default test asm 2 E Varabie 300x250 News Home Too 72ike90 Vateble 728x90 SITIOREFERET SECREFERER E ESPREFERER Variabhe Week hours WV Obid Enabled Country targeting Deabled Show mn these countnes Do not show m these countnes Screen site targeting Mirum width Miramurm height Maximum width Maximum height User frequency caps Mayirum amount of moressont session Minimum time between sessions hours Maximum amount of cicks pi Keyword targeting Dwabled Enabled OK Cancel e erennine ww wW e planning net online marketing solutions User s Manual 2 How to access AdStudio Mobile from e planning cont Once the Create Rich Media Mobile Ads button has been clicked on Ad Studio Mobile will open to start assembling the desired ad Create ad Interstitial Expandable Adhesion Banner Pull Pushdown Pull Adhesion Banner poe Banner is a simple in site creativ
14. om these options none undecorated underline underlined below overline overlined above line through crossed out COLOR Allows the user to select the color to apply to the text component The color is specified in hexadecimal code It can oe entered directly in the field or can be selected with the tutor DEPTH This property is found in all the components It acts as a z index to locate elements in the desired depth It is managed with and to fit the element into the ad FILE This property makes it possible to load a joeg png or gif file for components such as Image Swipe and Wipe e PLONNING ww w e planning net online marketing solutions le User s Manual SERES 5 Glossary cont BACKGROUND This property adds a background color in hexadecimal code It can be applied to the shape Shape Component and to the Facebook Like Box BORDER SIZE The user can specify the thickness of the border line for the shape to be used in the ad CShape Component A numeric value can be entered to adjust it BORDER COLOR This property adds color defined in hexadecimal code to the border of the shape Shape Component that the user desires to apply to the ad BORDER STYLE This property makes it possible to apply a style to the shape border Shape Component The user can select from these options hidden no border solid full line dotted dotted line dashed dashed line
15. or of any object that applies It can be managed directly from the property using the arrows or by entering a value directly in the field The value also adapts if the object is manipulated from the work area X Y This indicate the position of the object in the ad It can oe managed directly from the property using the arrows or oy entering a value directly in the field The value also adapts if the object is manipulated from the work area VALUE The value to be included in the corresponding object should be entered in this field This property is associated with text and will thus be present in components such as Text the value will be the text to be included WhatsApp the value will be the text to oe included E g Watch this trailer https www youtube com watch v2C Tsj wTJkQ FONT This allows the user to select the font to apply to the Text component It can be selected from among these options Arial Tahoma Verdana WIDTH This allows the user to select the font effect to apply to the Text component It can be selected from these options normal bold SIZE This makes it possible to select the font size to apply to the Text component STYLE This allows the user to select the font style to apply to the Text component It can be selected from these options normal italic DECORATION This makes it possible to apply a decoration to the text component The user can select fr
16. ponding to the tag is configured FACEBOOK PAGE This property associated with the Like and Like Box component allows the user to add a Like button associated with a particular page e g https www facebook com cocacola The user can click on Like and also add a comment to post SHOW PHOTOS This property associated with the Like and Like box component makes it possible to show the thumbnail profile pictures of users who like the pase and are friends of the logsed in user SHOW STREAM Within the Like box component this property activates the view of the most recent posts on the Facebook page SCHEME This property allows the user to specify the type of color to oe used in the Facebook Like component The user can choose between dark and light e PLONNING ww w e planning net online marketing solutions User s Manual PAGE 91 5 Glossary cont LAYOUT This property allows the user to specify the format in which the Facebook Like button is displayed The user can select standard this format includes the button the description of how many users and friends like the page and the breakdown of thumbnails if show faces is activated outton count this format only includes the button and the number of users who like the page next to each other box_ count similar to the previous one showing only the number of users and the button One below the other USER T
17. r of choice to mas LE the background transparency Color Background Save AD SETTINGS Background Type Color Transition Transition Color Save 3 7 How to save an Ad To save an ad click on Save in the upper left hand corner If there s no need to save the current changes the second button can be chosen Cancel tudiormobile Adhesion layer FORTWO Tom ndole el pulso a la ciudad e e PLONNING ww w e planning net online marketing solutions ld 4 How to create a custom template The platform makes It possible to create Custom Templates with predefined properties To do this go to the Create template option in the left hand column of the home screen Create ad Create a template Interstitial Expandable Adhesion Pushen Pull Adhesion Banner is a simple in site creative It has got only one creative Create ad from default template Create ad from my templates Here the user should the format the template will work on and the size of its creatives Then it is simply a case of clicking on the Create outton When creating a template the user simply has to add the pages and components desired to the ad It is not necessary to complete all the properties For example it is possible to insert an image component and have the option of adding an image for it or not C amp ckTag http www e planning net e
18. t has which pages were defined and the components in each one It also explains the operation of each component and the properties that can oe confisured in each of them Name My Template Created from Banner In addition if you want to delete or edit a template already created you can do so in the same menu using the buttons Size 300x50 Create a template di xs rb be hai E tune Once the desired template has been selected simply click eee on the Create button It is then possible to create an ad which will initially have the pages and components of the Fac original template Expand My Template Push Studio mobile O Q Cv Cancelar Guardar ee MURS SERIOUS ee a ee mU Banner NEMIG Forma Video c Me gusta Likebox ar it Mapas Youtube Swipe A WhatsApp e PLONNING ww w e planning net online marketing solutions TITLE TITRR TS 91 User s Manual ee 5 Glossary Below is a glossary of the Properties of the available Components NAME This property is common to all the components It makes it possible to identify it from the rest WIDTH This indicates the width of the image or of the text box or of any object that applies It can be managed directly from the property using the arrows or by entering a value directly in the field The value also adapts if the object is manipulated from the work area HEIGHT This indicates the height of the image or of the text box
19. the ad expanding it retracting it or redirecting it to a click URL LIKE allows the user to add a LIKE button on Facebook 7m LIKEBOX allows the user to add a container that will show the latest posts from a Facebook pase q FOLLOW allows the user to add a Twitter Follow button MAPS allows the user to add a Google map to show different locations YOUTUBE allows the user to add a video from Youtube SWIPE allows the user to add an image gallery WIPE allows the user to upload an image so that it can be deleted by the user using a finger on the device Either opaque or transparent images can be uploaded WHATSAPP allows the user to add a button to send a message to WhatsApp contacts Button Likebox Follow YouTube Swipe WhatsApp e PLONNING ww w e planning net online marketing solutions Ad User s Manual PROPERTIES WINDOW Name Width j Height Only visible when a component is selected Makes it possible to configure various of its properties which vary depending on the type of component TEXT Component The Delete instance button makes it possible to delete the currently selected component Font Arial Font weight normal Font size 10 Font style normal Text decoration none Color oooo00 Deep Delete this instance 3 4 1 Adding components To add a component it is only necessary to select it or drag it from the window of compon
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