ClickMap Installing
Contents
1. Exit Link report add an onclick JavaScript as follows lt a href redirect cgi dest http somesite com apage html onClick s_linkType e s_linkName LINK_NAME s_lnk s_co this s_gs REPORTSUITEID gt External Link lt a gt PAGE NAMES AND URLS Pages are identified by Page Name specified in the s pageName variable replace s_ with s for H code or by URL if the page name variable is not populated The best practice for implementation of SiteCatalyst when ClickMap is to be used is to populate the s_ pageName variable replace s_ with s for H code uniquely for each page of the site a page being defined as when the links on the page are unique When the page name is not defined the URL is used to define the page By default only the URI stem is used to uniquely identify each page and the query string is ignored Shown below is an example of how the Page Name might be related to a URL consisting of both a URI stem and query string NOTE To create multiple pages default asp is used Page Name URI Stem Query String Home page http www asite com default asp content homepage Contact Us http www asite com default asp content contactus In this example the URI stem is the same in both cases although the overall URL indicates 2 completely unique pages If the query string is not included on pages where Page Name is not populated the links will appear that they are a2. SiteCatalyst ClickMap This document describes the SiteCatalyst ClickMap tool This tool is designed to let you see your Web site analytics directly on your Web site The document gives an overview of the tool installation procedures and directions for using the ClickMap tool ClickMap Overview ClickMap is an Internet Explorer plug in and a module of SiteCatalyst that allows Omniture clients to visually measure traffic conversion and success metrics within the pages of a Web site These metrics are overlaid on top of the page s links and answer critical questions including the following e What is the value of an individual page on your site e What is the value of an individual element on a web page e What is the most valuable digital real estate on your page SiteCatalyst ClickMap lets you answer these questions and more at a glance A visual display highlights the most relevant elements on your Web page and calculates the overall value of that page to your site s success based on the following items Revenue Orders Checkouts and more Cart Additions Conversion Funnels and Ratios Any other success metric you define ClickMap is just one of the many features SiteCatalyst uses to provide real time bottom line information that quantifies the effectiveness of Web site and marketing initiatives Going beyond simple data points about historical site activity SiteCatalyst provides actionable information that allows im
3. USERS GUIDE 9 SiteCatalyst ClickMap 12 site and how Page Names and Page URLs and query strings affect ClickMap The importance of internal and external links is as follows e Internal links store information in a session cookie on the page that the click occurs and the information is sent on the next page For this reason it is important that the pages that these links point to all have SiteCatalyst code implemented Note that if the user does not later navigate to another internal implemented page the data may not be sent e External links send the ClickMap data immediately This results in an additional server call since it occurs after the pageview server call for the current page and since there is no next page to piggyback Internal Links Links are considered internal if 1 the HREF attribute is identified as internal or if 2 the object to be tracked is a FORM element For objects that have HREF attributes a URL specified for the link the internal domain filter variable is used to determine whether the link is internal Within the JavaScript file SiteCatalyst defines this domain filter variable named s_linkInternalFilter replace s_ with s for H code This filter specifies if ClickMap considers the link as an internal page if the filter is included as a portion of the HREF the destination URL the link is considered internal The logic for defining internal links is as fo
4. much darker than the other overlays This is because this link has been clicked more times that the others NOTE The plug in installation will fail if Download signed ActiveX controls is disabled within the Security Settings Tab in Internet Explorer The plug in requires JavaScript to be enabled for ClickMap to function properly The page displayed must also contain the matching Report Suite ID Site Segment that is selected in the pop up menu in the ClickMap plug in window Also ClickMap Increases the size of your Web page to accommodate for pop ups If you hover over an overlay that displays to the right of your screen you can scroll over to see the popup If frames exist in the Web page being tracked and reported with ClickMap the plug in searches each frame in the frames collection starting from frame O until it finds the first frame with the SiteCatalyst tracking code and a matching Report Suite ID This is the only frame within the frame set that displays the ClickMap data overlay generally only one frame has actual content that is tracked in SiteCatalyst Multiple frames are not currently reported in ClickMap SITECATALYST CLICKMAP USERS GUIDE 3 SiteCatalyst ClickMap ClickMap Controls To the left of your screen you see the ClickMap control set shown in Figure 1 4 Each of these is described in this section Figure 1 4 ClickMap Controls SiteCatalyst ClickMap x Version 2 3 5 OMNITURE nt CO C
5. need to install active x controls or click specific tools in your Web browser to enable the installation to proceed 5 Click Close Window 6 Restart your computer Logging in to ClickMap After you install the ClickMap Plug in the ClickMap icon displays in the Standard Buttons Toolbar in your Web browser The following procedure explains the process to login to and use ClickMap To log in to ClickMap 1 Open your browser Navigate to the desired Web page Click the ClickMap Icon Figure 1 1 ClickMap Icon Highlighted A y X 2 2 2 we 4 Log in to ClickMap with your SiteCatalyst username and password Figure 1 2 ClickMap Login File Edit View Favorites Tools Help ay 2 3 Q Back x a ya Search 5 7 Favorites Address www YourWebPage com Go a k SiteCatalyst ClickMap x Version 2 3 5 OMNITURE SiteCatalyst Company Velcon Username APPLIANCES AUTOMC VourName FOR THE HOME Password es Search L _ Remember my login infomation Login to tilde Login Using Single Sign On 5 Click Login to SiteCatalyst The successful login will displays a color overlay on the selected web page The overlay displays different color shades to show link usage the darker the color the more clicks SITECATALYST CLICKMAP USERS GUIDE 2 SiteCatalyst ClickMap ClickMap Data Overlay Display The ClickMap data overlay is a visual representation of your Web site Statistics When yo
6. noted No part of the contents of this book may be reproduced or transmitted in any form or by any means electronic or mechanical for any purpose without the written permission of Omniture CONTACT INFORMATION Omniture Inc 550 East Timpanogos Circle Orem UT 84097 1 801 722 7000 1 801 722 7001 1 877 722 7088 support billing and sales support omniture com sales omniture com info omniture com http www omniture com http my omniture com 10222007 Table of Contents CHAPTER 1 SITECATALYST CLICKMAP Loira ere Sie bee Eee Eee Hehe eae ee So ee als 1 CLICKMAP OVERVIEW 0 066 6 cece ee ee wee ee ee ENR ee ROR Re Cee Re Ce ewe eee ee wee ee es 1 INSTALLING THE CLICKMAP PLUG IN ooooooooocooooooooonn nono oo ooo oo 1 LOGGING IN TO CLICKMAP s is e atoa ae a ir e a a a Sd Id a e 2 CLICKMAP DATA OVERLAY DISPLAY cion ee ce ee eee saca Ree ee Dee Ce TO eee ee 3 CLEICKMAP CONTROLS cocoa a e a ie SE oS ks Bla oC eh eli dered eee ot ese eae es Saw a aid 4 Site Segment Menus a A A A E he ede A S arlene hee 4 Reporting Date suso a a A a Ble ew ean Sake ew ENNIS WS aL el acs e Ole 5 REPOring MEIC ac 000 ea yras a a ee RAR ARA AA AAA A HER RE S 6 Change Overlay Color si ceded hae eGo a a ee Ma eee He ee a EN a aw ee ew Se 6 Overlay TrGNsParency s s oa le RR A AA any A AE ERR 6 Aut Flag Top Values sier ic a oats ae dd RR We dr A a A a Ra AA 6 Display pag aiii aia see Soe aria otal aegis wk AA e
7. the preset time periods do one of the following SITECATALYST CLICKMAP USERS GUIDE 5 SiteCatalyst ClickMap a Choose one of the options from the Select Preset drop down box The appropriate dates appear in the From and the To text boxes b Choose the level of granularity from the Show By drop down box Trended view only c Click Run Report 3 To view a report for the time period you set a Type a starting date in the From text box b Type an ending date in the To text box c You can also click Calendar icon next to either of these fields then navigate to and choose the desired date from the pop up calendar window d Choose the level of granularity from the Show By drop down box e Click Run Report REPORTING METRIC You can change the information shown in the report by changing the value in the reporting metric menu These values are determined based on the data collected on your Web site The default is number of clicks When you change the value ClickMap must rebuild the report If you have selected a large date range this can take several minutes CHANGE OVERLAY COLOR You can change the color of the overlays to stand our better against the color of your Web pages The available colors are red green blue and yellow AA menu shows the available colors as shown in Figure 1 7 Figure 1 7 Change Overlay Color Reporting Date October 2007 Reporting Metric Clicks w 0 20 00 Overlay Trans C Auto Fl
8. Gas hema eee ES A A Gos Nea ars A alae elec 7 Display Overlays su aa a daca ese E hero o gt arse sesh Ad SNe agin ss aoa ge di ARA Taide E fades a A 7 Changing Search Intensity s cc ecseeae eds a war A ecard drs bode de te dee gh be Sieh aera 7 DYNAMIC MENUS isc ai A i 8 ee ove a Gute A os 8 CLICKMAP DATA COLLECTION sess ccc cece ec ee ee we ee ee ee ee eee eee eee eee 9 Browser Requirements 2 aa a AS AA A GO ules and AS A AS ate aU a ii nes 9 Unreported Events D ata s i i aan e ia a ii e lei 9 Identifying LINKS s s s 0 is AR RA AOS A A A A cee AA E E 9 External vs Internal Links cos cs rm ai A a a AR 8 eee eee oe ee 9 Page Names a d URLs a cios o a A AAA ARA 11 URLE FILTERS 20000 a eh ih aL SCS id A AS A A A Ta A 11 Identifying Individual Links seas o AER AAA AS A A AA peg A AR 12 The Dynamic Object ID Assigning Function o isos EN We eee e eee ew Ee Oe 12 ClickMap for Older Page Versions iia e a aw Gece eer eee ered deo gine Bl eee a a dey as Grease cr 12 Other imitations a easan epea oE a A See ara eee eal ee OE A oe aw See ee 13 Page Based Processing mica a A A a wag ee add a ae wwe 13 Percentages and Measurements ici A A A A E ii AAA it EE E 13 VISTA RUES s dans cio A A A A de e AA IR A be O RANA Rice 13 TECHNICAL SEQUENCE AND OVERVIEW 26 2 cee cc ee cosacos oa ss se eee ee Rees 13 Data Collection me a a AA e ARA ee 14 Data Reporting stc RS A A O 14 SITECATALYST 13 5 USER GUIDE ll
9. OMNITURE Omniture SiteCatalyst OMNITURE ClickMap SiteCatalyst Get answers to the questions that drive you crazy USER MANUAL OVERVIEW No one has more experience than Omniture in helping large complex web sites answer the tough questions that drive their online success SiteCatalyst by Omniture has a time tested technology that has resulted in an impressive portfolio of marquee names such as eBay AOL Time Warner Gannett Microsoft MediaNews Group and Autobytel Get answers to the questions that drive you crazy Copyright 2004 2007 Omniture Inc All rights reserved Printed in the United States of America Published by Omniture 550 East Timpanogos Circle Orem UT 84097 Microsoft Windows Word Excel and MSN Exploer are registered trademarks of Microsoft Corporation Mac OS is a registered trademark of Apple Computer Inc Adobe Acrobat Acrobat Reader and the Adobe PDF logo are regis tered trademarks of Adobe Systems Incorporated Sun Java and JavaScript are trademarks of Sun Microsystems Inc Images used in this manual were taken from a fictitious online electronics store Products names or other items included in these figures as well as any other product and company names mentioned in the text herein are the trademarks of their respective owners Information in this document is subject to change without notice Company and product data used in the examples herein is fictitious unless otherwise
10. RL pageName is not populated replace s_ with s for H code may also encounter issues if the page may be loaded under various domains or second level domains such as http mysite com http www mysite com and http store mysite com Since the base URLs are different they are tracked as separate pages and thus as separate groups of links both in SiteCatalyst and in ClickMap The recommendation isto use page names to identify pages in order to avoid situations like this that will split the data on a single page into the various cases http mysite com http www mysite com etc The current URL also affects relative links in the page as well directory page html and will split the links between Page X when it is loaded under http mysite com and when it is loaded under http www mysite com Absolute links may be used in order to overcome this consequence http www mysite com directory page html or a server side redirect may be used to ensure that a page is always loaded as http www mysite com redirects all traffic from http mysite com to http www mysite com URL Filters Your Implementation Consultant will work with you to install URL filters when the query string is required for an appropriate level of uniqueness to identify pages These filters must be applied to any portion of a URL either the page s URL or the links within the page that may contain user specific
11. Y OVERLAYS When you clear this box the overlays do not display on your Web page as though you were not running ClickMap If you remove the overlays and then want to view them again you may need to click the link to the left of the box to refresh your report CHANGING SEARCH INTENSITY On occasion if you have altered your Web pages you may see a notice that some links were not found as shown in Figure 1 9 Figure 1 9 Missing Links Message Related Reports Some Links not Found Tell me more Page Summary Report Next Page Flow Report Most Popular Pages Report By default ClickMap attempts to locate an object link on a page by searching within 16 objects of its previous or recorded location a setting of 8 tells ClickMap to search eight objects above and eight objects below By increasing the Search Intensity setting this depth of searching may be increased Search intensity may be increased by clicking the Tell Me More Link in ClickMap and the pop up window shown in fig displays SITECATALYST CLICKMAP USERS GUIDE 7 SiteCatalyst ClickMap Figure 1 10 Search Intensity Setting a https sc omniture com Links Not Found Microsoft Internet Explorer Links Not Found Selected Date October 2007 19 of the links previously detected on this page for this date range cannot be found SiteCatalyst may be unable to locate these links because they no longer exist on the page or because the link has moved too much due to content
12. ag 5 Top Values Display Page Display Overlays Refresh Overlays OVERLAY TRANSPARENCY You can alter the transparency of the overlays to highlight them according to your preference Click and slide the slide bar on the control to alter the setting At fully opaque you cannot see the Web page object under the overlay At fully transparent you cannot see the overlay but you still see the popup if you place your mouse over the link The tool to set this is directly below the color change tool in Figure 1 7 AUTO FLAG TOP VALUES When you click this check box Click Map automatically displays by default popup data for the top five overlays You can change this value by clicking the links to the left of the box You can change the number and configure ClickMap to show the bottom values if you choose to do so Figure 1 8 shows an example of the selection menu SITECATALYST CLICKMAP USERS GUIDE 6 SiteCatalyst ClickMap Figure 1 8 Change Value Settings ClickMap Options Reporting Date October 2007 Reporting Metric Clicks k 00 20 00 I Overlay Transparent SEER EE C Auto Flag Top Values Display cw p Flag Size 4 Display Ov 1 Page Metrics 2 Avg Clicks to Page 0 1 Avg Time Spent on Page 3 5 min Number of Reloads 8 890 DISPLAY PAGE When you clear this check box the Web page is not visible but you can see the overlays This can be helpful when you want to clearly see all the overlays DISPLA
13. and the total number of clicks from that page e User specific links may create differences between total page views and total clicks from that page An example is when a user name or identifier is in the query string and is not correctly filtered make certain all URL filters are set up correctly and take into account all query string parameters e Forms that allow the lt Enter gt key to be used to submit the form will not be measured by ClickMap In some cases form elements other than the submit button may be credited with the click instead e Customers may bookmark the shopping cart or checkout page and return in a different session The total session revenue or orders would not therefore be equal to total links e Additional clicks may also be listed in the Missing Links screen ClickMap does not measure visitors who leave the page by closing the browser and accounts for some differences between total page views and the total number of clicks from that page VISTA RULES The VISTA architecture allows both URLs and Page Names to be changed after the data has been received by SiteCatalyst Because this data will not match the page names and URLs being sent by the ClickMap data collection special consideration must be made One potential solution is to use a duplicated report suite to send all unmodified data for ClickMap reporting The entire site s traffic need not be sent to the report suite if only a few specific pages need to be
14. ared as a lt body gt tag attribute and is set to a non zero value the plug in waits for the value to be set to zero If frames are used on the page that is loaded ClickMap looks for a frame containing the SiteCatalyst image ClickMap looks at the SiteCatalyst image The primary fields it obtains from the image include Page name URL Report Suite ID and character set used Based on the Page Name URL and Report Suite ID ClickMap requests the list of links from the SiteCatalyst databases via an HTTP request this occurs through a secure API and requires authentication via the login Once the link data has been received by ClickMap the list of links is compared to the links on the loaded page The Search Intensity setting is used to find the link by searching the indicated number of links above and below the position at which the object was last found For instance if the link was previously the 10th object on the page and the search intensity is set to 8 then object 2 through 18 will be checked and will be considered a match if the URL action and object type all match the current page name or URL and Report Suite ID must also match If an s_objectID attribute has been specified for a link it can be matched exactly without a search as long as the current page name or URL and Report Suite ID match The unmatched links are displayed in a list that can be viewed with the Search Intensity setting which may be increased t
15. ast item clicked will be tracked as a result If the s_linklnternalFilter variable replace s_ with s for H code is left blank or not defined all links will be defined as internal External Links Any link not considered internal will be treated by ClickMap as external and will be tracked as long as s_trackExternalLinks replace s_ with s for H code is set to true otherwise links to external sites pages will not be reported in ClickMap NOTE The s_trackExternalLinks replace s_ with s for H code variable also affects the Exit Links report within SiteCatalyst A link can be forced to track as external by implementing the s_linkType variable replace s_ with s for H code set s_linkType e in order to designate the link as external In many cases internal redirects may be used in order to redirect the user to a page offsite In these cases it is necessary to specify the redirect link as external using the s_linkType variable replace s_ with s for H code within the onclick event code so that the data is captured The redirect page is generally a server based page and is not implemented with SiteCatalyst code Here is an example of a redirect link within the HTML page SITECATALYST CLICKMAP USERS GUIDE 10 SiteCatalyst ClickMap lt a href redirect cgi dest http somesite com apage html gt External Link lt a gt To implement as an exit link for both ClickMap and for the
16. changes Complex scripting may also make it difficult for SiteCatalyst to locate links To detect a greater percentage of links you should try increasing the Search Intensity above or selecting a more recent time frame after closing this window If you are still seeing a large number of unlocatable links you should consider tagging the links on your page with a unique identifier For more information on this procedure please contact your account support representative Search Intensity 8 v Hote Increasing Search Intensity will cause SiteCatalyst to conduct a wider search for links but may fail to correctly track duplicate links that point to the same page Clicks on these links may be incorrectly assigned to each other PAGE COUNT TAG CLICK ACTION Company Careers Open Positions 0 0 00 A httpd omniture comicareer211 Close Window B 0 internet NOTE According to the W3C s document object model all tags on a page including HTML comments lt br gt lt b gt and lt p gt tags are counted as objects Characters and text are not counted as objects A single paragraph on a page could be increased from 10 to 10 000 characters and ClickMap would still accurately report all links Generally speaking this search feature allows ClickMap to easily handle most minor page changes However adding nine links to a page above a particular link would move it enough to affect its ClickMap reporting under the default search intensity setti
17. d then set s_semaphore equal to O zero once it is complete in the onload event function for instance ClickMap will wait to display the overlay until s_ semaphore is O The lt body gt tag may initially be set as shown below replace s_ with s for H code lt body s_semaphore 1 replace s_ with s for H code marginwidth 1 marginheight 1 gt After the processing completes set the s_semaphore variable to O zero in order to trigger ClickMap to begin displaying the ClickMap report overlays as shown in the JavaScript statement below document body s_semaphore replace s_ with s for H code 0 PERCENTAGES AND MEASUREMENTS There are a number of factors that may result in percentages of a metric not adding up to 100 regardless of whether the metric viewed is Clicks Orders Revenue or custom events Here are some scenarios and instances that can result in less than 100 or in a total that doesn t match related metrics such as the total number of people that visit the page e In some cases browsers other than Internet Explorer Firefox Netscape Opera and Safari are not reported Although this is a small percentage it accounts for some clicks and other metrics Using the s_objectlD within links to uniquely identify them addresses the browser reporting issue e Use of the Back and Forward Buttons Favorites and History creates differences between the total number of page views
18. data session IDs zip code login IDs or other user specific information passed in URLs or HTML forms when using the GET method SITECATALYST CLICKMAP USERS GUIDE 11 SiteCatalyst ClickMap NOTE All user specific query string parameters must be identified in order to create URL filters A day s worth of server logs for all domains sites is often helpful to determine all of the unique query string parameters used Optionally if the SiteCatalyst Advanced Data Warehouse option is enabled the data may be obtained by reviewing the previous day s log This is preferable because it identifies all pages that are implemented with SiteCatalyst code IDENTIFYING INDIVIDUAL LINKS Links are identified by a combination of data elements including the page on which the link is located the position on the page relative to other objects the destination HREF and type of link However on highly dynamic sites ClickMap may not be able to correctly identify individual links if a large number of changes are made to a page Uniquely Identifying Links SiteCatalyst provides a method to uniquely identify links regardless of the destination HREF of the link or the link s position on the page This strategy also supports browsers other than Internet Explorer A specific variable is set in the onclick event in order to uniquely identify a link This variable s_objectlD is tracked by ClickMap allowing the link to be found regardless of how far the lin
19. e SiteCatalyst code JS file the s_trackInlineStats variable replace s_ with s for H code must be set to true within the JavaScript tracking code Once enabled any object on a web page that includes this code will be tracked by the JS code if it either has an HREF attribute or an ONCLICK event or is a form input type of SUBMIT BUTTON or IMAGE Macromedia Flash objects are not currently tracked automatically Refer to the Implementing Flash Tracking white paper for more information on ClickMap and Flash NOTE Clients using a version of SiteCatalyst code earlier than version G 7 G 8 should update to the latest version BROWSER REQUIREMENTS ClickMap collects data in all Internet browsers Additionally browsers must support JavaScript and session cookies in order for the click to be measured by SiteCatalyst UNREPORTED EVENTS DATA The following events are not tracked by ClickMap because Internet browsers do not currently provide a mechanism to capture these events e Back or Forward browser buttons menus e Use of the History buttons menus e Clicks within Macromedia Flash objects menus and animations Flash may be tracked by specific SiteCatalyst code e Navigation using the Favorites buttons menus SiteCatalyst tracking code is able to support data collection for all browsers However ClickMap currently only attempts to display data tracked from Internet Explorer Netscape Mozilla Firefox Opera and Safari on Microsof
20. e before the query string is what matters e When the URL contains a session ID or timestamp that cannot be cleaned up by the Clean Page URL manager This happens when there is no identifier for the session ID for example if the number in http mysite com 12345 home html is a timestamp then we have to use this plug in CLICKMAP FOR OLDER PAGE VERSIONS You can review the ClickMap reports on older versions of pages or pages that have been discontinued altogether if you have a copy of that page available to load in a browser To provide copies of the page for this purpose Omniture recommends that you periodically save key pages to a local directory or server Use the File gt Save As feature within Internet Explorer and save either as Web page complete htm or html or Web archive single file mht Omniture also recommends you include in the file name some designation as to the dates the page was active for your future reference To view the metrics for the archived page load it using the File gt Open feature then use the Browse button to select the file from the directory or server from which it was saved The HTML code of the saved page will contain the original URL from which it was loaded enabling ClickMap to report metrics for the saved page NOTE Do not save the view page source For pages that are highly dynamic or contain sections that change from day to day archiving of pages may be an
21. effective method of using ClickMap to report these pages that change frequently The current URL filters in place at the time that the pages are viewed within ClickMap will be used If the URL filters have changed since the file was saved the filters will no longer be applicable to the saved page SITECATALYST CLICKMAP USERS GUIDE 12 SiteCatalyst ClickMap OTHER LIMITATIONS If you have enabled any type of sampling for SiteCatalyst metrics special consideration will be required in order to use the ClickMap plug in The ClickMap plug in user must also be a part of the sample group for ClickMap reporting to function correctly ClickMap uses the SiteCatalyst image request in order to identify the Report Suite ID and page name or URL If the image request has not been made because the ClickMap user isn t in the sample group ClickMap does not know which page or Report Suite is being viewed Please contact Omniture Live Support for additional information PAGE BASED PROCESSING 17 ClickMap will load the overlays after the lt body gt tag s onload event has been triggered and all onload events have fired and the page has completely rendered However in some cases other operations that complete after the onload event may need to use ClickMap s semaphore feature If the page includes JavaScript that modifies links or other content it can set the s_semaphore lt body gt tag attribute to a non zero value initially an
22. k moves on the page or where the HREF URL points to as shown below lt a href http www asite com somepage htm onclick s_objectID SS1234 gt Some Site Link lt a gt This code snippet allows the link to be reliably identified and ensure the accuracy of reporting NOTE The s_objectlD is case sensitive so s_objectID A12345 and s_objectID a12345 will be considered to be different values e Whitespace can be between the in an s_objectlD assignment e g s_objectID lt WS gt lt WS gt value e Quotes single or double MUST be used in the assignment for the actual ID for s_objectID assignments e s objectlD assignments may be made anywhere within the onclick event as long as they conform to the above specifications e Spaces may be used within any action s_objectID or not and they will be preserved correctly i e s_objectID Back Button THE DYNAMIC OBJECT ID ASSIGNING FUNCTION The s_objectlD must be assigned directly or the ClickMap overlay will not function correctly The Dynamic Object Assigning function assigns the s_objectlD directly This function is a custom JavaScript plug in that your Implementation Consultant will add to your js file Use it in the following situations e When URLs are consistently over 100 characters in length especially if the portion before the query string is over 100 characters The Clean Page URL manager will strip the query string in most cases which is why the piec
23. lickMap Options Reporting Date 2007 Reporting Metric Clicks Ng 0 o oo Overlay Transparentne C Auto Flag Top Values Display Page Display Overlays Refresh Overlays Page Metrics Total Page Views 1 380 815 of all Page Views 36 3 Entry Count 1 118 426 Exit Count 993 703 Single Page visits 959 300 Avg Clicks to Page 0 1 Avg Time Spent on Page 3 5 min Number of Reloads 108 238 Related Reports Some Links not Found Tell me more Page Summary Report Next Page Flow Report Most Popular Pages Report Omniture ClickMap 1996 2007 by Omniture Inc Patents Pending License and Trademark Information CONFIDENTIAL SITE SEGMENT MENU The Site Segment menu links up the Web page with the correct data set Select the setting the corresponds to the Web page you are analyzing The page name that corresponds to the selected report segment displays beneath the menu SITECATALYST CLICKMAP USERS GUIDE 4 SiteCatalyst ClickMap REPORTING DATE The link to the left of the reporting date opens a calendar tool that you can use to select the date range for ClickMap If you select large date ranges ClickMap requires more time to build the reports To use the calendar tool 1 Click the link to open to tool The calendar section lets you choose the time periods for which you view report statistics The calendar tab gives you an opportunity to select standard periods of time such as a day week month o
24. ll on the same page When reporting some links will not be found Some links may become confused with other links as a result The entire URL may be enabled for ClickMap in order to create sufficient link uniqueness to identify the page This is accomplished by configuring the URL filter within SiteCatalyst which must be completed by your Implementation Consultant However specific filters must be applied if the links contain user specific data within the HREF For instance this might include session IDs zip codes and other data that is used to build the URL based on the data the user has entered By default the query string is ignored The s_linkLeaveQueryString variable replace s_ with s for H code in the JavaScript file is used only for link tracking NOTE By enabling the query string for data collection the page names within SiteCatalyst will also be affected Before enabling this feature ensure that the resulting SiteCatalyst reports will be acceptable two URLs with different query strings will be reported as separate pages In some cases this will break up a page into too many different versions and report data that is too granular which is especially true if the URLs contain any user related data such as session IDs zip codes or other form entry data Your Omniture Implementation Consultant can help you design a URL filter that will eliminate user related information from all URLs Pages that are tracked by U
25. llows if object clicked has an HREF attribute if HREF scheme is javascript AND object has an ONCLICK event Use ONCLICK to determine action else Use HREF to determine action s_linkInternalFilter replace s_ with s for H code else if object is a FORM INPUT element if type is SUBMIT or BUTTON Use VALUE to determine action Track as INTERNAL link if type if IMAGE Use SRC to determine action Track as INTERNAL link else Use ONCLICK to determine action Track as INTERNAL link The action is either a part of the HREF SRC or OnClick It is a portion of the data that is stored in the session cookie or sent immediately for external links that is associated with the link Additionally because all Form objects are assumed to be internal links in many cases these links are not tracked by ClickMap if the Form is submitted to a site or page that is not implemented with SiteCatalyst code For instance a product page on http www mystore com may submit a form to http store mystore com The pages at store mystore com would need to be implemented in order to correctly track the clicks to the form elements Form elements other than Button Submit or Image may also be tracked This is because a user can click on a text field or checkbox proceed through the form by using the keyboard tab button and then press Enter on the keyboard to submit the form The l
26. mediate action on factors that most affect success Basic ClickMap metrics are included by default with SiteCatalyst services and conversion and custom metrics may be added by contacting your Omniture Account Executive Data collection to support ClickMap is enabled automatically during SiteCatalyst implementation ClickMap does not require additional implementation effort nor does it require adding code to the HTML pages ClickMap functions automatically after the JavaScript js file is placed on the page Installing the ClickMap Plug in The ClickMap plug in requires one of the following operating systems e Microsoft Windows 98 or later MAC OS X 10 3 x or later The following browsers are supported e Microsoft Internet Explorer version 5 5 or later e Mozilla Firefox 1 5 or later To install the plug in you must be logged into your operating system with administrator rights to install applications You download the plug in from within the Omniture Suite The following are also necessary e You must have the be able to download signed ActiveX controls e Script ActiveX controls must be marked safe for scripting e JavaScript must be enabled To download ClickMap 1 Log in to the Omniture Suite In the menu on the right click Analysis Tools gt ClickMap Click Install the Click Map Plug in Use your Operating system tools to install ClickMap Ww oN SITECATALYST CLICKMAP USERS GUIDE 1 SiteCatalyst ClickMap NOTE You may
27. ng Of course if the page is altered that much it is questionable to what extent the ClickMap data collected prior to the change applies to the page anyway Using a unique identifier in the s_objectlD variable will overcome the need for searching because each link can be uniquely identified For more information see Uniquely Identifying Links on page 12 Dynamic Menus Sites that dynamically create menus when the menu is accessed for the first time after page load cannot be rendered by ClickMap The ClickMap overlays are drawn before the user is able to click or expand any of the menus so the objects do not yet exist The clicks on these types of menus will be accounted for in the Search Intensity Settings Window For more information on search intensity Changing Search Intensity on page 7 ClickMap works better for dynamic menus that are created during page load and are later toggled to display these hidden menu objects SITECATALYST CLICKMAP USERS GUIDE 8 SiteCatalyst ClickMap Individual menu items in pop up menus an HTML select menu when used for navigation are not tracked by ClickMap Generally the Go button used in conjunction with such menus are tracked instead since the button is the last item clicked ClickMap Data Collection Data collection for ClickMap requires SiteCatalyst code version G 0 G zero or greater and must be enabled by your Implementation Consultant for ClickMap Within th
28. o match more links but the report speed will be degraded to a minor degree the delay depends upon the number of links on the page SITECATALYST CLICKMAP USERS GUIDE 14
29. r year The Range tab lets you select and view data over any other custom time period Figure 1 5 Calendar lt J Aug lt 2006 gt Su M Tu W Th F Sa 123454 6 7 ele lilt 24 nae 19 4 25 254 4 To change the report date from the Calendar tab 1 To change the year click one of the arrows next to the year at the top of the calendar The year between the arrows changes accordingly When you have found the desired year click the year text The year text will be unavailable gray if statistics are not available for that year 2 To change the month click one of the arrows next to the month abbreviation The month between the arrows changes accordingly When you have found the month you would like to view click the month text The month text will be unavailable gray if statistics are not available for that month To view by quarter click the Months sub tab and then click the left arrow next to the desired three month period To change the day click the desired day in the main body of the calendar To view by week click the Days sub tab and then click the left arrow next to the desired week NOTE The Calendar always highlights the time period being viewed in yellow Time periods that are available for viewing appear in bold font To change the report date from the Range tab 1 Click Range Figure 1 6 Calendar Range Calendar Range From To 08 3106 E Run Report 2 To view a report for any of
30. reported via ClickMap Technical Sequence and Overview ClickMap collects information from the web site s pages for each visitor and sends it to Omniture s data collection servers The ClickMap plug in relates the collected data to the page by matching the page name or URL to the stored data and overlaying that data graphically over the web page in real time SITECATALYST CLICKMAP USERS GUIDE 13 SiteCatalyst ClickMap DATA COLLECTION The steps to collect data for ClickMap are shown below Data is collected by SiteCatalyst JavaScript by hooking into the onclick event for all clickable objects on the page links form input objects etc The body s onclick event is used for this functionality and will not interfere with individual object onclick events nor other onclick event code in the lt body gt tag Data is collected for all browsers does not require a specific browser URLs are filtered by the SiteCatalyst data collection servers if a URL filter has been set up and generally removes session specific or user specific data from page and link URLs VISTA rules may modify page names or URLs The ClickMap data is loaded into the database and indexed in real time DATA REPORTING The steps to report data in ClickMap are shown below The ClickMap plug in is loaded into the browser When a web site page is loaded the plug in begins to execute If s semaphore replace s_ with s for H code is decl
31. scover Tour 8 Information Seer Avg Time Spent on Page 3 5 min Us Download Segmentation Guide 2 Datasheet SearchCente Organizing Analytics for Results Number of Reloads 107 874 Related Reports gt VIEW CUSTOMER SHOWCASE Some Links not Found Tell me more MUS EN ie A roxio Page Summary Report ee ge eport s 5 x neat Paye tee Omniture Press Releases Omniture in the News Most Popular Pages Report Jewelry Television Uses Omniture to Optimizd 0 18 07 NHL com turns to analytics to check online Integrated Marketing Campaigns across Email onsumer ac points Broadcast RSS Feeds Video and Paid Search 10 11 07 Omniture ClickMap Omniture Appoints New Human Resource 9 1996 2007 by Omniture Inc Patents Pending Executive 10 08 07 Omniture CONFIDENTIAL Digitaria Creates Analytics Practice Around Omniture p View all b View all Copyright 1996 2007 Omniture Inc All rights reserved Privacy Cental Omniture is a registered trademark of Omniture Inc in the United States Japan and the European Community 877 722 7088 44 870 734 5956 t os mm a E In Figure 1 3 the cursor is currently hovering over the Omniture link and the popup shows the information Changing the Reporting Metric in the menu on the left alters the data shown in the popup If you want the popup flag to remain after you move your mouse you can click the thumbtack icon to keep the flag on place Additionally the overlay over the Client Login link is
32. t Windows NOTE Objects specially tagged using the s_objectID will be reported even for non IE browsers For more information about s_objectlD see Uniquely Identifying Links on page 12 IDENTIFYING LINKS Links are uniquely identified by the following pieces of information The first four methods of identification are automatically obtained by the SiteCatalyst JavaScript code Position relative to other objects in the HTML page Action See Internal Links on page 10 Page Name or URL if s pageName is not populated replace s_ with s for H code Tag or object type IMG INPUT BUTTON etc Value of s_objectlD attribute which requires adding code to each link When used 1 2 and 4 are ignored The 5th method of identification does require modifying the link but it is the most reliable It can be used on a limited number of critical links on a page in order to ensure the highest accuracy possible NOTE A page name or URL when page names are not used can result in multiple pages reporting the link click throughs on a more granular basis than is otherwise desired EXTERNAL VS INTERNAL LINKS Data collection for links is different depending upon whether the link leads to an external page or to another internal page on the site Because of this it is important to understand what is considered an external link the effect of implementing only a portion of a web SITECATALYST CLICKMAP
33. u see the overlay clickable areas of your Web page have box overlays that appear darker on the screen depending on the number of clicks the users clicked on the link When you hold your mouse over any overlay area a popup appears that displays the metric you have selected nd the tank of that link compared to all links on your Web pages Figure 1 3 displays an example of an overlay screen Figure 1 3 Web Page with ClickMap SiteCatalyst ClickMap x OMNITURE Cs SiteCatalyst Caida Opticos 7 Steps to Increasing Website Conversion Reporting Date 2007 neni 3 D OW N KoYN D N OW e A Reporting Metric Clicks Mi os tt 10 00 Identif version goals and KPI s 5 Place effective calls to action Overlay Transpo EPE mikel z 2 Define and acquire target profiles Enhance shopping cart Auto Flag Top Values mal x 3 Organize and optimize site structure Test measure and refine Display Page OS DOWNLOAD NOW Develop a compelling message Display Overlays Refresh Overlays Page Metrics Total Page Views 1 375 969 gt Learn more of all Page Views 36 3 Entry Count 1 114 343 SEARCH ENGINE MARKETING OMNITURE CONSULTING 3 Exit Count 990 063 Search Automation Innovative Marketing amp Analytics Single Page Visits 955 790 ET SiteCatalyst Tour y EJ SearchCenter Tour amp Information Avg Clicks to Page 0 1 EJ Di
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