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1. E MelissaNorfolk y bn wab dasign e Insert Unsubscribe Link This simply inserts an unsubscribe link into the edit window Note Be careful when pasting content from other editor and word processors as most will try to add their own code that may not be compatible or valid within this editor It is advised that you test a portion of the pasted layout before attempting to create a full email campaign only to find that the code was not valid Apart from using the editor to create a HTML layout you can also use an existing HTML page online or by importing HTML content from a file e Import a file from a web site Insert the full website address to the file that contains the content for this email campaign e Upload a file from my hard drive Click browse to find a file on your hard drive to be used in the email campaign Note The html content will be imported AS S and will not maintain any links to your images etc So you will need to ensure that the links to images are correct before importing content Text Content Type text into the text box below Upload a file From my hard drive Import a file From a web site Insert Custom Fields Insert Unsubscribe Link Fig 5 7 Manage Templates step 2 2 This next section of the email campaign page applies to the subscribers that receive text formatted emails e Type text into the text box below Any text typed into the text box in this section will be sent to your
2. E MelissaNorfolk y bn web destian e Import a file from a web site Enter the full website address to the webpage that you wish to grab text content from e Upload a file from my hard drive Click browse to look for the text file that contains the content you wish to use in this email campaign Note These two second options will import content AS S so if the page is HTML then it will import HTML code not just the text portions If you wish to extract text from HTML then finish the HTML portion of the email campaign first click Finish to save and then edit the email campaign to come back and import the text from the HTML editor into your text version e Insert custom fields This link will allow you to insert automatic content such as an unsubscribe link for this email campaign or the subscription date It will also allow you to insert custom fields that you have that correspond to the subscription records in your mailing list Eg Name address etc This will allow you to personalize email campaigns automatically by inserting a custom field This is where you will be able to insert a send to fiend link or modify details form e Insert Unsubscribe Link This simply inserts an unsubscribe link into the edit window Attachments Attachments fe Ae Miscellaneous Options Activate Email Yes this email campaign is active Campaign 2 Archive Email Yes archive this email campaign amp Campaign Send Pr
3. Upload a file Fram my hard drive Import a file From a web site Default Sized A 38 3 4 Custom Fields HTML Tag BOCY SOUFCE FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 4 6 Create Email Campaign Step 2 2 WYSIWYG Editor This section is for the HTML content of the email campaign This section will only be able to be seen by html compatible email programs and will be sent to the subscribers that have the html format specified DIY Email Manager www diy email manager com info melissanorfolk com 62 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager e ooNorto y Ln Wg esign See Appendix for details on how to use the WYSIWYG Editor Below the edit window are a few more fields for the editor e Insert custom fields This link will allow you to insert automatic content such as an unsubscribe link for this email campaign or the subscription date It will also allow you to insert custom fields that you have that correspond to the subscription records in your mailing list Eg Name address etc This will allow you to personalize email campaigns automatically by inserting a custom field e Insert Unsubscribe Link This simply inserts an unsubscribe link into the edit window Note Be careful when pasting content from other editor and word processors as most will try to add their own code
4. The HTML code for your website form is shown below Simply copy the code below and paste it into your w You can modify the HTML code to match your website look and feel however the form and its objects mus HTML Form Code Form HTML CT Do not modify the NAME value of any the FORM action or any of the hidde type hidden These are all required for this form _ gt g lt style gt _myForm td input select t font family tahoma font size 12px Getting the HTML code for your new subscription form to place it on your web site Edit the page on your web site where you d like to add the subscription form and paste the HTML code there Save the file and upload it to your web server using FTP When you visit your web page you should now be able to accept subscribers to your mailing list Your email address fs Preferred Format HTML 3 Subscribe Testing your new subscription form _ DIY Email Manager www diy email manager com info melissanorfolk com 15 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager i asigna Ans Norfolk V A webe d Collecting Additional I nformation First Name Age etc From Subscribers Collecting your visitors email address is fine but what about when you want to personalize your email communications That s where custom fields come in Custom fields allow you to collect additional pieces of inf
5. www diy email manager com info melissanorfolk com 29 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager gt MelissaNorfolk design Mailing Lists What is a Mailing List A Mailing List is a list of people that have shown interest in the topic of the mailing list by subscribing to it When a message is sent to a mailing list all subscribers of the mailing list receive the message unless otherwise specified through filtering Why do I need a mailing list In order to start a campaign you will need a mailing list A mailing list holds all the information about your subscribers The application can then send an email campaign to the subscribers of the list and give you statistics for this mailing list once you have sent the email campaign Creating and Managing Mailing Lists When you first login there may or may not be a mailing list already made Click on the Manage Mailing Lists from the Control panel or from the top navigation ES Mailing Lists Manage Mailing Lists k Mailing Lists i Create Mailing List Manage Mailing Lists Create Mailing List Manage Custom Fields Manage Custom Fields Process Bounced Emails Fig 2 1 Control Panel access to mailing lists Fig 2 2 Drop down menu access to mailing lists If you do not have a mailing list the following screen should be displayed Manage Mailing Lists Mo mailing lists
6. Use the form below to Find subscribers to send your email campaign to You can choose to send an email to specific subscribers based on your search criteria Search Criteria Format Either Format F amp Filter By Date C ves filter by date subscribed eo Clicked On Link _ ves filter by link Lz Opened Email Campaign Yes filter by opened email campaign LI Fig 4 13 Send Email Campaign step 2 DIY Email Manager www diy email manager com info melissanorfolk com 68 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk sigana You can choose to send an email campaign based on the following fields on this page e Email Address Send to only one email or all emails from a single domain Eg You can send email campaigns to one specific email address such as userl mail com or all email addresses at mail com e Format Email subscribers who receive in certain formats according to their email program e Confirmation Status Subscribers who have confirmed unconfirmed or both e Filter by Date This option will allow you filter your list by the date subscribed either before after or between dates e Clicked On Link Send based on whether the subscriber has clicked a link in a previous email campaign e Opened Email Campaign This option allows you to only send to people who have opened a particular email campaign If you have custom fie
7. o DIY Email Manager GPA hero V Sn we destgna Create Custom Field Enter the details of the custom field in the form below Custom Field Details Custom Field Name First Name Custom Field Type Text Field Required Yes this fi Cancel To create a custom field click the Manage Custom Fields option under the Mailing Lists tab Step 3 Add import subscribers Before you can send an email campaign you need someone to send it to In step 1 we created a mailing list In this step we will look at 3 different ways you can add subscribers to your mailing list 1 Import subscribers from a file If you already have a list of subscribers in a file on your computer you can upload that file into the system and add the subscribers to your new mailing list To start you will need to export your subscriber list from your other mailing program You should export your subscriber list into a CSV comma separated value file A CSV file will contain a list of your subscribers details in a line by line format such as userl site com MALE Y 20030101 user2 site com FEMALE N 20031014 user3 site com MALE N 20020706 Move your mouse over the Subscribers tab and click the Import Subscribers option as shown below DIY Email Manager www diy email manager com info melissanorfolk com 5 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager GPa sorto V ns we
8. Total Hard Bounces 1 678 1 000 Breese E E ade ee ca eee ee 500 L L L L Jan Feb Mar May Jun Jul Aug Sep Oct Now Dec B Soft Bounces B Hard Bounces Fig 8 20 Subscriber Statistics Top 10 Domain Subscribers The Bounce Statistics simply show you how many email accounts bounced in the sending of a particular Email Campaign It displays what email bounced when it bounced what type of bounce it was and what rule it used to decide it was a bounced email account Unsubscribe Statistics 2 iih Unsubscribe Summary Unsubscribes Chart Total Unsubscribes 216 Most Unsubscribes Mon 16th Apr 160 120 eee eee eee er eee CeCe eee reer ere rerer reser rrr rer rr ere rr rrc rrr ir rre rrr errr reer ec rrr reser rr rerrrrrery Err re errr rer rr rrr rire mat tt tt Oe 06 17 26 B Total Unsubscribes Fig 8 21 Subscriber Statistics Unsubscribe Statistics The Unsubscribe Statistics simply shows you how many people have unsubscribed from your Mailing List what days they did this and who they were DIY Email Manager www diy email manager com info melissanorfolk com 119 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Forward Statistics jy Forwards Summary F ds Chart orwards Char Total Forwards 35 42 l Total Signups 0 24 16 a 01 06 11 16 21 26 31 B Total Forwards Fig 8 22 Subscriber Statistics Forward Stat
9. 2 One week later schedule another autoresponder to your subscribers In it include links to articles on your web site that teach them how to improve their poker roulette blackjack game Nothing draws people back to your web site like free articles do 3 Finally create a new mailing list and autoresponder to be sent out after 48 hours to those who order from you Include your customer support details including how they can contact you for help a link to your knowledge base and any product warranty details they might want to know Of course this is just one example but hopefully it s given you some new ideas as to how you can use autoresponders to improve your relationship with your web site visitors customers DIY Email Manager www diy email manager com info melissanorfolk com 25 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager GZ ooNorto y Ln Wg esign Sending Emails Based on Subscriber Segmenting In this brief tutorial you ll learn how to setup a mailing list with custom fields to collect the age and sex of your subscribers when they signup After that you ll learn how to segment your mailing list and only send your email campaign to males over the age of 21 Creating your mailing list with custom fields To get started create a mailing list Click on the Manage Custom fields menu option under the Mailing Lists tab and create two custom fields 1
10. 5 g n The options on this page are as follows e Remove options You can choose to Mark the user as inactive or delete the record from the mailing list completely e Remove Emails Use this field if you have a small number of emails to remove You should use a new line to separate emails e Remove File f you have a large amount of emails to remove you should first export the records use export subscribers and then use the file option If you enter the email addresses in the Remove Emails field then clicking Next will start removing them If you choose the file option you must browse for the file on your drive then click Next to allow the email manager to upload and read your file contents If you see the following screen then the file has successfully been uploaded and checked Click Ok to continue removing addresses Remove Subscribers Choose removal options using the Form below 1 email address was removed From the list successfully Fig 3 19 Remove subscribers step 3 DIY Email Manager www diy email manager com info melissanorfolk com 56 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esiga Adding Banned Emails m _ In some cases you may wish to ban email addresses or a Subscribers _ whole domains from being able to subscribe to your mailing lists To get started with adding a
11. If you want your subscribers to receive an email to confirm their subscription this is called double opt in then tick the Require Confirmation checkbox If you don t have a contact form on your web site and you d like the details of each new subscriber to be emailed to you as well as being saved to your mailing list click the Yes emulate a contact form checkbox Finally choose one or more mailing lists that you want the subscription form to accept subscribers for You can also change the order in which fields will appear on the subscription form using the up and down arrows next to the Sort Custom Fields box Click the Next gt gt button to continue Depending on which options you chose you will see different options on the next page Complete all fields and if you need help just move your mouse over the blue help icon to the right of the field to learn about that field In most cases you can simply click Next gt gt and leave the default options in place for this and the following steps When you ve created your subscription form you will be returned to the Manage Website Forms page Click the Get HTML link next to the form you just created to see the HTML code which you can place on your web site DIY Email Manager www diy email manager com info melissanorfolk com 14 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Wz A VelissaNorfolk design
12. This shows the total amount of subscribers that have joined the selected mailing list within the time period selected e Total Un subscribes This shows the total amount of UN subscribes that have occurred for the selected mailing list within the time period selected e Total Bounces This shows the total amount of bounced emails that were processed for the selected mailing list within the time period selected e Total Forwards This shows the total amount of forwarded emails Send to Friend that have occurred for the selected mailing list within the time period selected DIY Email Manager www diy email manager com info melissanorfolk com 116 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager XZ A MelissaNorfolk design Top 10 Domain Name Subscribers Top 10 Domain Name Subscribers View statistics For mailing list Interspire Mailing List B yahoo com 36 B gmail com 33 ZE Date Range yesterday w Currenty view g ty alle 16 gt aol com 3 Domain Name Subscribes Unsubscrit cies ho cm a h gmail cam ig g gracefuledge com 2 B spidernine com 2 hotmail cor J 0 aol com Z 0 yahoo co in z 0 aa elena acacia EEE E wahoo co uk 1 D D 0 spear baurnemouth co uk 1 0 0 0 technocom wireless com 1 0 0 0 gracefuledge com 1 D D 0 spidernine com 1 0 0 0 Total ata 0 0 o Fig 8 17 S
13. a Mailing Lists Subscribers Email Campaigns sa Wanage Email Campaigns d Marketing Tip 24 Far mav Create Email Campaign k Send Email Campaign Control Panel Janage Email Scheduling Creating a simple email campaign in the system Complete the Create Email Campaign form Choose HTML for the format In this example we will create a basic HTML only email campaign with graphics and formatted text Finally choose one of the professionally pre designed email templates from the Email Template box Use the preview link to view all of the templates Click the Next gt gt button when you re done Create Email Campaign Enter the details of the email campaign in the form below Email Campaign Name Acme com Newsletter Issue 29 Format Email Template template Preview Selected Template Creating an email campaign using one of the many included professionally designed email templates in the system When the next page loads type in a subject line for your email campaign This is the text subscribers will see when they look at the emails in their inbox so make it short and to the point Scroll down the page and you will see the email editor You can type in text content for your email here In this example we ll just copy and paste a few paragraphs of text from Microsoft Word using the editor s Paste from Word function DIY Email Manager www diy email manager com info melissanorfolk com 1
14. design ga Mailing Lists Subscribers Email Cat Manage Subscribers p Email Marketi Import Subscribers Read more Add Subscriber Export Subscribers Control Panel aaa Remove Subscribers Manage Banned Emails Add Banned Email Manage Custom Fields To import subscribers from a file click the Import Subscribers option under the Subscribers tab This will start the Import Subscribers wizard Choose the mailing list you want to import subscribers to and click the Next gt gt button The example import file above includes three records and each record is separated with a new line Each record contains four fields and each field is separated with a comma The CSV file will typically have a CSV or TXT file extension Start by clicking on the Browse button in the form to select your CSV file from your hard drive Contains Headers Yes this file contains headers e Field Separator Lh Li Field Enclosure Po Lz Record Separator L2 Import File lc subscrbers csv ff Browse amp Cancel Next To import subscribers from a file click the Browse button to choose the file If your import file contains a line of headers like this userl site com MALE Y 20030101 user2 site com FEMALE N 20031014 user3 site com MALE N 20020706 DIY Email Manager www diy email manager com info melissanorfolk com 6 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2
15. included so that there will be a link for the subscriber to follow to use to confirm DIY Email Manager www diy email manager com info melissanorfolk com 9 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk design Click Next to continue Create Website Form Choose thank you settings Thanks Email Options Send From John Smith 2 Mame Send From emailaddress com i Ernail Reply To email address com ha Email Bounce Email jemail address coml A Email Subject Your subscription is now complete 2 Thank You Thank you for subscribing to our mailing list Email Text Your subscription is now complete If you have any questions You can contact us by replying to this email Insert Custom Fields Insert Unsubscribe Link Thank You Email HTML Detant S5izel Your subscription is complete Thank you for subscribing to our mailing list Your subscription is now complete If you have any questions you can contact us by replying to this email HTML Tag BODY SOUFCE FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 9 Create website form Step 3 1 Thank You Email e Send From Name This is the Name of the form to show in the From field for this form e Send from Email This is the Email of the form to show in the Ema
16. Copyright 2004 All Rights Reserved DIY Email Manager Va MelissaNorfolk wWweb destigna I mport Subscribers l _ This application allows you to quickly subscribe a group of Subscribers emails from an existing list Manage Subscribers Choose Import Subscribers from the top navigation under _ the Subscribers tab Import Subscribers Add Subscriber Export Subscribers Import subscribers Choose a mailing list to import subscribers into Mailing List Details Mailing List Business Mailing List 1 subscriber Business Mailing List 2 0 subscribers Fig 3 6 Import subscribers step 1 Choose the mailing list you require and click next The following page will present you with a few more options as follows DIY Email Manager www diy email manager com info melissanorfolk com 47 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk siga Import Subscribers Specify import settings in the Form below Click the Wext button to continue For a tutorial on how to import subscribers gt click here Cea het Import Details Format HTML Fa Overwrite Existing Yes overwrite existing subscribers L Autoresponders Yes add subscribers to autoresponders File Details Contains Headers ves this File contains headers Record Separator NEWLINE L7 Fig 3 7 Import subscri
17. Design You may choose from a number of pre made layouts and colour schemes e Form Type Choose the type of form Subscription un subscription modify details or send to friend e Choose Format Allow subscribers to select if they wish to receive HTML or text based emails or set this option for them e Require Confirmation You may choose to require confirmation from the user before their details can be placed in the mailing list e Send Thank You Email You may choose to send a thank you message once the user confirms or subscribes to the mailing list e Contact Form The form will act as a contact form An email will be sent to you with the contents of the form The subscriber will be added to your subscriber list DIY Email Manager www diy email manager com info melissanorfolk com 90 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk w 6 5 g n e Include Captcha This stands for completely automated public Turing test to tell computers and humans apart This is a challenge response system to help determine wether or not the user is a human or computer This helps prevent automated submission of your forms If this is turned on the user will be asked to enter a security code before the user can submit the form e Mailing List Select which mailing list s you wish to attach this form to e Sort Custom fields f you have any custom
18. Field Enter the details of the custom field in the form below Cra C Custom Field Details Favorite Flower Custom Field Name Custom Field Type Dropdown List Required e Yes this field is required See mm a a a e e a a a a a o a a n e t a e a a e t a at a at e t t t e at ae a at at at at at atat taat at a a a a a a aE a a aE a a a a a a a a a a a a a a a a a a a a a a Creating the favorite flower custom field We can now create the options for the custom field We will let the subscriber choose from 3 different flowers roses daffodils and orchids For the sake of our demo we will use the same text for the name and value of each option DIY Email Manager www diy email manager com info melissanorfolk com 17 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Zz MielissaNorfolk design Create Custom Field Enter the details of the custom field in the form below Cae Cee Instructions Select an option Option Value 1 Option Display Text 1 Option Value 2 a Option Display Text 2 Option Value 3 Option Display Text 3 Option Value 4 Option Display Text 4 Option Value 5 Option Display Text 5 Add More Creating the favorite flower custom field options Click Next when you are done On the final step choose a mailing lis
19. Open Statistics ilh Opens Summary Opens Chart Total Emails 42 564 Total Opens 7 734 Most Opens Date Time Tue 10th Apr Total Unique Opens 3 911 i L il i i i Average Opens 0 2 2 gi 06 T 12 21 26 24 yu g B Total Opens Fig 8 10 Email Campaign Statistics Open Statistics The Open Statistics shows what users opened your email campaign at what times down to the minute It lets you know what day the most popular day was for opens for your email Campaign how many times it was opened and how many unique opens this includes The Average opens takes the Total opens and compares this to the Unique opens to produce the result The higher the Average Opens the more popular the Email Campaign was You can use this information to help determine what sort of content and subject lines produce better results and what days times are more popular for your users Link Statistics LOCO o rer ee ere reererre serene reese Hee EEE OEE EE SEEDS EEE OEE TODOS O SEES ESOS SEEDS DESEO SEDO ESE DESEO ESOS EEEE fly Link Clicks Summary Total Clicks 3 Links Clicked Chart l Total Unique Clicks 2 Most Popular Gtko jiwa buesd a i i Average Clicks Per Email Open 0 1 2 E eee sane gene Mar Apr May 7 Jan Feb Jun Jul Ag Sep Oct Mow Dec B Total Clicks Fig 8 11 Email Campaign Statistics Link Statistics The Link Statistics shows what users cli
20. This will embed all images from the email into the email itself This will make the size of the email larger but will allow users to view the email Offline Click Next to continue once you have filled in all fields DIY Email Manager www diy email manager com info melissanorfolk com 70 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager aa aM aM Send Email Campaign This email campaign will be sent immediately Click on the Start Sending button below to start sending Email Campaign Name Business Email Campaign Subscriber List s Business Mailing List 2 Total Recipientish 1 Stat Sending Fig 4 15 Send email campaign step 4 Once you have reviewed the information on this page click Send Email Campaign to send A pop up window will show you the status of the sending and once it is finished sending the following will display If your administrator has setup cron as the sending method then the popup will not appear The email campaign will be sent the next time that the cron runs usually set every hour day week etc Send Email Campaign The selected email campaign has been sent It took 4 seconds to complete The selected email campaign was sent to 1 subscriber successfully Fig 4 16 Send email campa
21. a page that displays all the scheduled emails that are waiting to be sent Results per page 30 gt send Email Campaign Delete Selected fae eee m Fage 1 of 1 Back 1 Next Mailing F Email Campaign Name List Date Scheduled Status Action L Da My Email Campaign a Tomorrow S 14 pm Sendingin 1 day Fause Edit Delete em mn ne ne ne en rn nn en nn nr i i i in rn rn nn nn rn rn rt nn nn rn rn nn rn rn rn re Fig 4 18 Schedule email campaign On this page you can pause the sending of an email edit the email if it is paused or is yet to send or even delete a scheduled email if it is unwanted DIY Email Manager www diy email manager com info melissanorfolk com 72 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager V2 X MelissaNorfolk esiga Manage Templates What is a template A template is a reusable layout with placeholders for different areas such as content and custom fields within a set design Why should I use templates Templates save you a lot of time and allow you to use the same professional layout for your email campaigns for a consistent look and feel Creating and Managing Templates To get started with creating and managing templates in the email manager click on the Manage Templates link on your front page control panel or the Manage Templates link from the Templates tab If you wish to create a new templ
22. banned email click on the Add Banned Emails link on the Subscribers tab The following page will appear to give you some options for adding banned emails Add Banned Email k PEENE EEEIEE enn Ree EE ETE ETE TE TEE EE EEE EE EE EE EE EE EE ETS Add Banned Email Use the Form or upload a File below to add one or more email addresses to your banned email list Each email address should be placed on a new line You can also ban an entire domain using DOMAINNAME For example Hotmail com Cancel Gave Banned Email Domain Details Email s to Ban 4dd banned emails using the Form below Use an existing File Pee eee eee Add banned emails using the Form below fej Use an existing File Ban From Mailing List Global Ban All Lists Business Mailing List Business Mailing List 2 Cancel Save Fig 3 20 Add banned emails step 1 Using form and from an existing file e Email s to Ban This is where you place all banned emails You can separate each email address by using a comma Eg examplel mail com example2 mail com You can also ban a whole domain name by entering DOMAINNAME Alternatively you can use the Use and existing file option to browse to a file containing a list of banned email addresses such as the one produced with Export Subscribers e Ban from Mailing List Select a mailing list to ban emails from Fill in the form and click Save DIY E
23. eee 124 CR eee RC eM ee eT ere Cr nr eT ene eee eee eee Tee rT rer an Cr net etn centr tt 124 PN UOC ea acne pcs nee ners es cw cess sca wee ec od nese eee 127 Egoe cuh tee eset apt career ire amendmen tec eva A ates AEA E A E E A 128 EMail Marketina TID tan serevemsusiemkon nv esnuanpasenrea AEE ESEA EE A ENE E ni 132 W N E I aa A E E E A sels 133 Glossary Den S eienen E T E 135 DIY Email Manager www diy email manager com info melissanorfolk com 2 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk Weg 5 gn Introduction This application is a powerful all in one email marketing tool that s incredibly easy to use From building a mailing list and creating personalized email campaigns to measuring Campaign results and sending automated follow up emails you can manage it all using only your web browser Obtaining help i When you see this icon inside the application control panel W you may roll your mouse over it for more information about the item being referred to DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved Ya MelissaNorfolk design DIY Email Manager Help Guides and Tutorials Sending your first email campaign Sending your first email campaign Sending your first email campaign is a simple task but requires som
24. email manager com info melissanorfolk com 51 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk sigana Export Subscribers Find subscribers that match the search criteria below Leave the options blank to locate all subscribers Search Criteria Email Address Format Either Format Lz Confirmation Status hs Filter By Date Yes filter by date subscribed Lz Clicked On Link _ ves Filter by link LTI Opened Email Campaign _ Yes filter by opened email campaign LTI On this screen you can choose to export based on the different properties for each subscriber in the mailing list The fields are outlined below e Email Address Enter an email domain or part of an email address that you would like to export records from This allows you to export based on common text in the email address field Eg Hotmail com will export subscribers that have hotmail com in their email address e Format You can choose to export records based on the format they receive email in text or html If you have no preference you may choose either in this field e Confirmation Status You can choose to export only Confirmed records unconfirmed records or choose either to export all with no preference on this field e Status You can choose to export only those users that are of a particular status active bounced or unsubscri
25. fields created they will appear in the Sort Custom fields section to allow you to select them to appear on this new form You can change the order in which they appear on your form by highlighting them and clicking on the up and down arrows on the right Click Next to continue If you chose No to both Require Confirmation and Send Thankyou in the previous step then the following page will be shown Create Website Form Choose form page and email settings Form Display Options Confirm Page Create content using the WYSIWYG editor below ne Use an existing URL Detautt Your email subscription is almost complete n email has been sent to the email address you entered In this email is a confirmation link Please click on this link to confirm your subscription Once you ve done this your subscription will be complete Go Back HTML Tag BODY FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 7 Create website form Step 2 1 Confirmation Email This section of the form creation process uses the same WYSIWYG as was used in the Email Campaign and Templates section mentioned above DIY Email Manager www diy email manager com info melissanorfolk com 91 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Send From Name Send From Email Reply To Email Bounce Ema
26. for your users Link Statistics E E E E A E evencuasecessuaseceswsanedeees bpadauecnteensuses Cavcaussedemeesbeenmtanteeen gi Link Clicks Summary Total Clicks 3 Links Clicked Chart Total Unique Clicks 2 Most Popular bttowtiaww tuesd 7 l Average Clicks Per Email Open 0 1 2 I ll TTT TETTEY pecdbarbsesibakecateen a a eee BE Jan Feb Mar Apr May Jun Jul Aig Sep Oct Mow Dec f Total Clicks Fig 8 19 Subscriber Statistics Link Statistics The Link Statistics shows what users clicked on what links and at what times down to the minute It lets you know what day the most popular day was for the different links in your email campaign how many times it was clicked and how many unique clicks this includes The Average Clicks takes the Total Clicks and compares this to the Total Unique clicks to produce the result The higher the Average Opens the more popular the link was You can use this information to help determine what sort of content produce better results and what days times are more popular for your users DIY Email Manager www diy email manager com info melissanorfolk com 118 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk design Bounce Statistics jj Bounce Summary Sn SS eet Bounce Chart Total Bounces 2 124 2 000 Total Soft Bounces 446 1 500
27. hours delayed field tells the scheduling system how many hours after someone subscribes to your mailing list to send them the autoresponder email 0 means it will be sent straight away Optionally complete the rest of the form If you re unsure about any of the options just move your mouse over the help tip to learn more Click the Next gt gt button to continue On this page you can create the content for your autoresponder email Enter a subject in the subject field This is the email subject line your subscribers will see in their inbox Enter the content of your email campaign in the editor too Use the Send Preview option at the bottom of the page to send yourself a preview of the email before clicking the Save and Exit button Congratulations you ve just created your first autoresponder Remember you can create as many autoresponders for each mailing list as you like so why not get creative and use autoresponders to your advantage Bonus section I deas for autoresponders So how might you use an autoresponder in your business Here s a simple idea that s quick and easy to implement In this example let s assume you sell poker chips online from your eCommerce website 1 Create a new autoresponder that s sent 24 hours after someone subscribes to your email campaign In it include text and images describing your top selling poker chips and at the end include a link to See all Top Selling Products at MyPokerChipsSite com
28. in the HTML editor and the text content sections to allow you to update Copy an Email Campaign f you wish to copy an email campaign click the copy link Delete an email campaign To delete an email campaign simply click on the delete link A confirmation popup will appear to make sure that you wish to delete the email campaign DIY Email Manager www diy email manager com info melissanorfolk com 67 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Ae A MelissaNorfolk wyWeb destiga Send Email Campaigns The send link in the manage email campaigns page allows SERRE you to start sending an email campaign Click the send link to start the sending process or click on the Send Email deneme an el iseeae Campaign link on your front page control panel or the Send Email Campaign link from the Email Campaign tab Create Email Campaign Send Email Campaign a Sending Email Campaign i Before you can send an email campaign please select which mailing listis you want bo send ta Mailing List Details Mailing List Business Mailing List 0 subscribers Business Mailing List 2 1 subscriber Show Filtering Options Yes show filtering options on the next page Fig 4 12 Send Email Campaign step 1 This page simply asks you which mailing list you wish to send Click Next to continue Send Email Campaign
29. include file attachments with your email campaign Before clicking the Save and Exit button to move on send a preview of your email using the Send Preview section of the form Congratulations you ve just created your first email campaign Let s now move on to send it to your mailing list of subscribers DIY Email Manager www diy email manager com info melissanorfolk com 11 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved T MelissaNorfolk WWwebs d esiga DIY Email Manager g Email Marketing Tip 1 To avoid having your email marke Manage Email Campaigns Use the form below to review edit and delete email campaigns Email campaign updated successfully Congratulations you ve just created your first email campaign Step 5 Send your email campaign Sending your email campaign in the system is easy Let s look at how to send a campaign straight away using the build in popup window sending system If your administrator has setup scheduled sending for the application you can also use that too To send your campaign click the Send Email Campaign link under the Email Campaigns menu Ee Mailing Lists Subscribers Email Campaigns Manage Email Campaigns Emad Harkeling Tip ie The bet Create Email Campaign Send Email Campaign Control Panel Manage Email Scheduling Sending an email campaign using the popup window method When the page lo
30. is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved O DIY Email Manager ee V A Wee 8 gn New Subscriber Details Email Address user Li site com Format HTML Confirmation Status Confirmed Custom Fields Full Name John Doe Age 45 Sex Male Female Complete the form to add a subscriber to the selected mailing list When you re done click Save to save the subscriber to the mailing list and add another subscriber Click Save and Exit to add the subscriber and return to the main page of the system 3 Create a subscription form for your web site If you want to offer visitors to your web site a way to signup to your mailing list you can create a subscription form in the system to add to your site You will need to have a little experience with HTML to add the form to your web site To get started click the Website Forms link shown in the top right hand corner of the system This will take you to the Manage Website Forms page Website forms are special forms that you can create You can create website forms to accept subscribers for someone to unsubscribe modify their subscription details or send an email campaign to their friends Click the Create Form button to create a form Type in a form name and make sure you choose the Subscription option from the Form Type dropdown If you aren t sure what any of the fields are just move your mouse over the help ico
31. on how to use the WYSIWYG Editor Below the edit window are a few more fields for the editor e Insert custom fields This link will allow you to insert automatic content such as an unsubscribe link for this email campaign or the subscription date It will also allow you to insert custom fields that you have that correspond to the subscription records in your mailing list Eg Name address etc This will allow you to personalize email campaigns automatically by inserting a custom field e Insert Unsubscribe Link This simply inserts an unsubscribe link into the edit window DIY Email Manager www diy email manager com info melissanorfolk com 86 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager e ooNorto y Ln Wg esign Note Be careful when pasting content from other editor and word processors as most will try to add their own code that may not be compatible or valid within this editor It is advised that you test a portion of the pasted layout before attempting to create a full email Campaign only to find that the code was not valid Apart from using the editor to create a HTML layout you can also use an existing HTML page online or by importing HTML content from a file e Import a file from a web site Insert the full website address to the file that contains the content for this email campaign e Upload a file from my hard drive Click browse to find a file on
32. owner of the list you will receive a notification that the Campaign has just finished sending Congratulations you ve just created and sent your first email campaign DIY Email Manager www diy email manager com info melissanorfolk com 13 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager VlelissaNorfolk wab design he Adding a Subscription Form to Your Web Site The easiest way to let people signup to your mailing list is to create a subscription form Using the system it s a simple matter of a few clicks to generate the HTML code for a simple subscription form that you can add to any page on your web site Let s look at how to do that now Creating the subscription form Start by clicking the Website Forms link at the top of the screen You will be taken to the Manage Website Forms page Click the Create Form button to create a new form Start by entering a name for your form such as Email Subscription Form Next choose a look and feel for your email campaign from the Form Design drop down box You can click the Preview link to see how the form will look Preterred Format HTML You can choose one of many pre designed subscription form layouts for your new subscription form Make sure you have the form type set to Subscription and choose the email format you want your subscribers to be signed up form HTML text only or HTML and text
33. s you wish to attach this form to e Sort Custom fields f you have any custom fields created they will appear in the Sort Custom fields section to allow you to select them to appear on this new form You can change the order in which they appear on your form by highlighting them and clicking on the up and down arrows on the right Mew Form Details Form Mame LE Form Design Classic White Default iw R Preview Form Type Modify Details amp Choose Format Allow Subscriber to Choose ha e Include Captcha Yes include captcha on this Form G Lists Available For Subscription Mailing Lists my Mailing List Sort custom Fields Email Address Required Subscriber Format Fig 7 15 Create mailing list Step 1 Modify Details Form DIY Email Manager www diy email manager com info melissanorfolk com 99 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager WE VelissaNorfolk design The following step allows you to create a page to let your subscribers know that they successfully modified their details Thank You Page Options Thank You Create content using the WYSIWYG editor below i page Use an existing URL Your modifications have been completed successtully The changes made to your details stored with us have been completed successfully HTML Tag sBoOoy SOU
34. text Decrease I ndent Decreases the indentation of the selected text Subscript Converts the selected text to subscript formatting Superscript Converts the selected text to superscript formatting Insert Link Allows you to select a portion of text or an image and apply a link to it Create Email Link Allows you to select a portion of text or an image and apply a mailto link to it I nsert Modify Anchor Insert an anchor within the Email Campaign that can be used to link to from a menu list within the campaign I nsert Modify I mage Allows you to open the image insert manager From the popup window you can upload multiple files to insert into your layout Table Functions Allows you to insert different table related options Form Functions Allows you to insert different form related options Font menu This menu allows you to apply a font to selected text DIY Email Manager www diy email manager com info melissanorfolk com 134 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Ar SANOI wab deasign rile y e Font size menu This menu allows you to apply a font size to selected text e Heading Size Change the size type of heading e Font Color Change the color of the selected text e Highlight Color Change the background highlight color of the selected text e Insert Horizontal Line nsert a horizontal line into the text area e Insert Ch
35. will still be stored within the system but will not be able to login This is used to temporarily suspend clients from using the application DIY Email Manager www diy email manager com info melissanorfolk com 128 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk Ww g 3 B amp gn e Edit Own Settings Should this user be able to edit their own details They will be able to change all settings except permissions e Show Info Tips This will enable or disable the Email Marketing Tips discussed in the next section eee eh hn User Restrictions Number of Mailing Lists Unlimited mailing lists amp Emails Per Hour Unlimited emails per hour Emails Per Month Unlimited emails per month Total Number of Emails Unlimited emails amp Fig 10 3 Create Users User Restrictions e Max Lists Deselect this option to set the maximum number of mailing lists this user can create e Emails Per Hour Deselect this option to set the maximum number of emails allowed to be sent for this user per hour e Emails Per Month Deselect this option to set the maximum number of emails allowed to be sent for this user per month e Total Number of Emails Deselect this option to set the maximum number of emails allowed to be sent by this user in total Mail Server Details SMTP Server Use default SMTP server amp Fig 10 3 Create Users Mail Server
36. your auto responders Required e Match Email You may choose to send an auto responder to only one email or all emails from a single domain e Match Format You can choose whether to send to email subscribers who receive in certain formats or all formats DIY Email Manager www diy email manager com info melissanorfolk com 82 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk w g 3 5 gn e Match Confirmed Status You can send an auto responder to subscribers who have confirmed unconfirmed or both e Clicked On Link You can send an auto responder based on whether the subscriber has clicked a link or not e Opened Email Campaign You can send an auto responder based on whether the subscriber has opened a particular email campaign sent to this list Click Next to continue to the next step DIY Email Manager www diy email manager com info melissanorfolk com 83 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Autoresponder Details Send From Name Send From Email Reply To Email Bounce Email Email Charset Email Format Hours Delayed Email Template Template Preview Existing Subscribers Send Multipart Track Email Opens Track Links Embed Images Fig 6 7 Create Auto Responder step 3 MelissaNorfolk W B g esiga John Do
37. your server using the Delete export file button DIY Email Manager www diy email manager com info melissanorfolk com 54 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager FZ MelissaNorfolk design Removing Subscribers _ There are times when some subscribers choose to be a Subscribers removed from the mailing list see The application allows you to quickly remove one or many email records and also choose whether to delete them totally or simply mark them as inactive _ To get started click on the Remove Subscribers link Export Subscribers under the Subscribers tab in the top navigation Remove Subscribers ai Remove Subscribers Choose a mailing list to remove subscribers From Mailing List Details Mailing List Business Mailing List 1 subscriber Business Mailing List 2 1 subscriber Fig 3 16 Remove subscribers step 1 Choose the mailing list that you wish to Remove Subscribers from and click Next Remove Subscribers Choose removal options using the Form below Remove Subscribers Remove Options Unsubscribe al Remove Emails Fig 3 17 Remove subscribers step 2 DIY Email Manager www diy email manager com info melissanorfolk com 55 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk w 6
38. 0 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk design Paste from MS Word Ctrl D etiam am et Seen een E Mutat modus suavitate Croece detraxit moderatius Diam deseru pe ee Se convenire consetetur in lt Fat list Graece detraxit elaborare Scripta graeci oratio populo consequat h FENN O EE E E E E S li a EEE E ane E EET the content of your email using the built in WYSIWYG editor Under the email editor you will see two links Insert Custom Fields and Insert Unsubscribe Link You should always include an unsubscribe link in your email and if you don t the system will warn you when it saves To insert the value of a custom field in your email campaign just click the Insert Custom Fields link Insert Custom Field Mailing List Chris Test Full Name Inserting a custom field into your email campaign s content Choose the custom field you want to add and click the Insert button next to it The custom field will be added to your content and will be represented by a placeholder variable such as Email or First Name When the email is sent these values will be replaced with real values from your subscriber mailing list For example Email might be replaced with userl somesite com and First Name might be replaced with John Complete the Attachments section of the form if you want to
39. 004 All Rights Reserved DIY Email Manager XZ MelissaNorfolk esigan Make sure you tick the Yes this file contains headers checkbox Click the Next gt gt button to proceed to the next step You will now be asked to map the fields from the imported file to the fields in the system Simply click the dropdown box next to each field that was found in the file and match it up to the field in the system Here s an example for an import file that included Sex and Age custom fields _ Import Subscribers Use the form below to define which import fields should map to which subscriber fields Link Import Fields Match option EMAIL to field Email Address Ae Match option SEX to field Match option AGE to field Click the dropdown next to each imported field to map it to the appropriate field in the system Click the Next gt gt button when you are done Finally click the Start Import button Your subscribers will be imported one by one and the popup window that appears will show you how many subscribers have been imported and how many remain You will see a final report when all subscribers have been imported Import Subscribers i The subscriber import has been completed successfully 1 subscriber was imported successfully 0 subscribers were updated successfully 0 subscribers contained duplicate email addresses 0 subscribers are banned from joining this mailing list op amp 0 s
40. 33 Whati ee BISLOUIN PIC IC aisre OEE EOE E A R EEE auniuwte ee Nexen AREN 33 Why should create and use Custom FieldS s ssssssrsssrnsrerrsrrrrrerrrrsrnrnsrnrrrrsrnnrrrernnrernrrnrerrernt 33 Create a Custom Field cenene nA ATAA E A ETTA A EEA 33 Processing Bo nced EMAS waicetversnuie stains te dedswactaauitietnes cause onsite cedewesinas Orewa E EEEREN TEREP RENT 42 What isa SUDSCrIDET wpciaertnasiainMaiaiainmmntahiinitdapsiariatnimen Emel aha Te a a E Naai 44 AA SUDE CUI SU onini a E end ects E E AT EE N AEA 45 IDOI SUIS CRI Cbs apeiro EERTE T EEEN 47 meane ke DoE e geen E E AN E E ee E E E E EE reer E ee rt 51 Removing SUS GTM NS serred a E E A EER EREE 55 Adding Banned EMall essesi srmn EE a E AE EERE E E ET 57 Managing Banned SUBSCHDGIS eieiei OE Eai 59 EMO A a ee r A E E EE ESEA 60 Whatis aly Emal Campalgii saigtestniacucatarra nora cnnulansenaadtenenunh nan sitaien E ES T 60 Creanga Email Camp adlg sesi EEEE E EE EE 60 Manage Email CampaigS ccccaccconrentencciuneievnsandcedernanistacestaseieieadiaeeeoasteusiatantonnnessuadandeedarnenicentasye 66 NTETE C N aa E E A ane aces 68 Manage Email Scheduling satancacrsecunstieasdecintiennteinsurce macaininna taniucey anne mun tania tiawaein tanaienianbagtonkimnnenseite 72 Manage TEmMplatES sssri inienn ane ee ene See ee ee ee ee ee ree 73 Wee Fo a HL ia auandanansaceucewaatnana sin canaaik nine cauechaan uv asanianniigendeinen aiiadenrutaeiabbn bin awa iaen ernie 73 Why should use tem
41. 8 24 User Statistics Snapshot The User Statistics Snapshot gives a brief overview of the user e User Created This shows when the user was created e User Last Logged In This shows when the user last logged in to the application e Last Email Campaign Sent This shows when the user last sent an email Campaign e Mailing Lists This shows how many Mailing Lists are linked to this user e Autoresponders Created This shows how many Autoresponders this user has created e Email Campaigns Sent This shows the amount of Email Campaigns sent by this user e Emails Sent This shows the total amount individual emails that have been sent out by this user e Total Opens This shows how many times the emails sent by this user get opened This will include subscribers opening the email more then once e Total Unique Opens This shows how many times the emails sent by this user get uniquely opened This only records individual subscribers once e Total Bounces This shows the total amount of bounced emails that a user sends to and processes DIY Email Manager www diy email manager com info melissanorfolk com 122 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager 2 N elissaNorfolk web design Emails Sent E e OS Sr OS ee Ser S ep pg yp SE lam 4am 7am 10am ipm 4pm 7pm 10pm B Emails Sent Fig 8 25 User Emails Sent This simply shows how many e
42. Age Make this a required number field 2 Sex Make this a required radio button field with two options male and female Manage Custom Fields _ Use the form below to manage your custom fields To create 4 Create Custom Field Delete Selected F Custom Field F SEX Create two custom fields age and sex before moving on I mport add subscribers Choose how you want to add some subscribers to your mailing list For this example we will use the Add Subscriber option under the Subscribers tab to manually add a few subscribers DIY Email Manager www diy email manager com info melissanorfolk com 26 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved MelissaNorfolk design DIY Email Manager _ Add Subscriber Complete the form below to add a single subscriber to your mailing list Cancel Save And Exit New Subscriber Details Email Address user 1 host com Format Confirmation Status Sex male female For this example we will manually add a few subscribers to our mailing list being sure to add a variety of age ranges for example 15 21 22 25 and 40 and Sexes Creating the email campaign Create a basic email campaign You can add any content you want started with the built in business template and added some content using the custom field placeholders If you want to add a custom field into your email click the
43. Autoresponder k e Autoresponder i Fig 6 1 Control panel access to Auto responders Fig 6 2 Drop down menu access to Auto responders If you haven t created any forms yet the following screen will be shown when you click Manage Auto responders If you haven t created any you will need to create an auto responder before you can manage tt No autoresponders have been created Click the Create Autoresponder button below to create one Create Autoresponder Fig 6 4 Manage Auto Responders No auto responders created yet DIY Email Manager www diy email manager com info melissanorfolk com 80 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager If you have an auto responder for the mailing list then it should appear on this page to allow you to view edit or delete it You can also click on the Create Auto responder button if you would like to create a new auto responder nnn nn nn an nn nn nn an nn nn nn nn an nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nn nnn nnn nnn ee ee Manage Autoresponders Use the Form below to review edit and delete autoresponders To create a new autoresponder click on the Create Autoresponder button below Create Autoresponder Results per page Choose an action LJ Page Lof 1 Back 1 Next p Autoresponder Name y Created Sent t a Fo
44. Copyright 2004 All Rights Reserved it Delete 127 DIY Email Manager VelissaNorfolk web design Create User niin a ac ant i i i ac eae ci canine ttc is Create User Enter the details of the new user in che Form below and click Sawe Cancel Save Fi Username Password Password Confirm User Timezone 10 00 Eastern Australia Guam Vladivostok Lz Text Footer HTML Footer g 10 2 Create Users User Details User Details Full Marne John Smith Email Address emailaddress com z To TEE el amp si 5 el El m L ce Active Yes this user is active Edit Gwin Settings Yes let this user edit their own settings Show Info Tips Yes show info tips nels The User Account Details are shown in this first section Username The login username of this user when logging into the program Password The current password of the user when logging into the program Full Name The full name of the user Email Address The email address of the user User Time zone The time zone where your user is located When your client is viewing reports and stats all times and dates will be converted to their time zone Text Footer The footer that will be displayed at the bottom of every text email sent by this client HTML Footer The footer that will be displayed at the bottom of every HTML email sent by this client Active An inactive user
45. DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager WE VelissaNorfolk design Create Templates The creation of templates for use in your Email Campaigns and Auto Responders can be done quickly and easily E Templates It is a simple 2 step process that is outlined below Create Template i Complete the Form below bo create a new bemplate New Template Details Template Format HTMIL and Text ae Email Template Mo Template Built In Templates Business Meweletter Layout Business Simple Layout Business 2 Newsletter Layout ae i S Preview Selected Template Fig 5 5 Manage Templates step 1 Step One of creating a new template requires you to enter the following e Template Name This field is for your reference when using the email manager The template name will be displayed in a list when you need to choose a template layout for your email campaigns or auto responders e Format You can choose to create templates for your text emails HTML emails or both e Email Template You can choose to create your new template based on one of the email templates already created built in or created yourself Click Next to go to Step Two DIY Email Manager www diy email manager com info melissanorfolk com 75 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved i MelissaNorfolk wwe
46. Details e SMTP Server Specify a mail server to use Leave blank to use the local server DIY Email Manager www diy email manager com info melissanorfolk com 129 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Access Permissions me a 9 Autoresponder Permissions Create Autoresponders C Approve Autoresponders Edit Autoresponders Delete Autoresponders Website Form Permissions Create Website Forms C Edit Website Forms Delete Website Forms Liss een EE C Create Mailing Lists Process Bounced Emails Edit Mailing Lists _ Delete Mailing Lists Custom Field Permissions C Create Custom Fields Edit Custom Fields Delete Custom Fields Email Campaign Permissions Create Email Campaign Approve Email Campaign Edit Email Campaign Send Email Campaign Delete Templates Suaead ae EEE E Add subscribers C Import Subscribers Edit Subscribers Export Subscribers Delete Subscribers Manage Banned Subscribers Template Permissions Create Templates Approve Templates Edit Templates C Global Templates ie Delete Templates a anere view Email Campaign Statistics C User Statistics view Autoresponder Statistics Mailing List Statistics Aee a een aere C System Administrator ie J List Administrator eo C User Administrator C Template Administrator B Fig 10 3 Create U
47. E AEE N 16 a 01 06 11 16 21 26 31 B Total Forwards Fig 8 7 Email Campaign Statistics Forward Statistics The Forward Statistics simply show you how many of your subscribers forwarded the email onto other people they know and how many of those users signed up to the mailing list as a result DIY Email Manager www diy email manager com info melissanorfolk com 109 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager EPA ssori V A Wa eB S g n Auto responder Statistics Statistics Snapshot Open Stats Link Stats Bounce Stats Unsubscribe Stats Forwarding Stats Fig 8 8 Autoresponder Statistics Menu There are several types of statistical reports available e Statistics Snapshot A brief overview of the statistics gathered for an individual send of an Email Campaign e Open Stats View information about what users opened your email and at what times dates e Link Stats View statistics on what links have been clicked on by what users e Bounce Stats View information about how many email addresses in your Mailing list were marked as bounced e Unsubscribe Stats View information on the number of subscribers that have opted out of your Email Campaign Mailing List e Forwarding Stats View information on how many of your subscribers forwarded on the email to people they know DIY Email Manager www diy email manager com info melissanorfolk com 110 DI
48. ED MelissaNorfolk esign DIY Email Manager User Guide http www diy email manager com DIY Email Manager design MelissaNorfolk bn B Contents OTOC E a E AA O A 3 Help Guides and Tutorials aise ccacvaniicnivetisnsunheclsiniatasactenueniseens iadeddadenduodenadecenisteebyaeesdets r EEA 4 Sending your first email CAND al G Miwciirsasverreacrdenrrinciorenseminininbieetensherniiapianinntainadrhannanasmenttedhiensinunotss 4 Adding a Subscription Form to Your Web Site cccccceceeseeceeeeeeeeeeeeeeeeeeeeeeeeeesesaseeeenueaeresseesenes 14 Collecting Additional Information First Name Age etc From Subscribers cccccceeeeeeeeeeeeeeenees 16 Adding Subscribers A QUICK Tutorial scscendoussivauscincentwnesnncdenendiensanetsdeeemmetinganetiarsivagsdnaetancanen 19 How to Setup an Autoresponder ssssssssrssrsrrsrsrrrrsrnrrrrsrttrsrnnrrrrtrrtrortsrrtrrsrerrnrrurrnrenrtrsrrsrrrnt 24 Sending Emails Based on Subscriber Segmenting cccceceeceeeeeeeeeseeeeeeeeeeeee esse eee eeeeeeeeeeeteenaeeaeenes 26 Cena BAG OO a E sinatra nats ato cincaece a ae ee a eek a a aad anna RNaa a OANA asa Meta 29 MN STS o E staan nena E AA E 30 Whats a manng ie eenei E E Taree tre 30 Why dol needa mailing NoE sseccascuraienaaniincnioncancacancgandanseiad A EOE E EE R 30 Creating and Managing Mailing LIStS sicnnracieuderamerneliancasauey neamennsaaimenatinaennuadean tamination 30 Manage Custom FIGS a aseetasttarcueaetce a dan aus A EE E
49. Editing Clicking this icon will swap the layout from full screen edit mode or back to the normal embedded editor in the page It will give you more room to edit your layout e Cut Allows you to select content amp cut it out to be placed elsewhere on the layout DIY Email Manager www diy email manager com info melissanorfolk com 133 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Ar SANOI wab deasign va y Copy Similar to cut but it simply makes a copy rather than simply cutting the content out Paste Place any content that you have previously cut or copied Find and Replace Find text in the editor and replace it Bold Apply a bold style to selected text Italic Apply an italic style to selected text Underline Apply an underline style to selected text Inserted numbered list Click to add a numbered list to your layout Insert bullet list Click to add a bullet list to your layout Left Alignment Apply left alignment to selected paragraph or image Center Alignment Apply center alignment to selected paragraph or image Right Alignment Apply right alignment to selected paragraph or image Insert Custom field Allows you access to the custom fields built in and created and inserts them into the email Remove Text Formatting Removes all formatting that has been applied Increase Indent ncreases the indentation of the selected
50. Fig 7 18 Create mailing list Step 2 2 Send to Friend Form DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 103 DIY Email Manager siligana MelissaNorfolk bn B y j Statistics What are statistics Statistics are reports about the email campaign campaigns subscribers and other aspects of the application to allow you to measure your performance If you know more about your email campaign campaigns you are then able to plan better email campaigns based on this information There are 4 categories of statistics available Email Campaign Statistics View statistics about email campaign sending including the number of email campaigns successfully sent the date sent and how many email campaigns were viewed html only and much more Autoresponder Statistics View statistics about your auto responder sending including the number of autoresponders successfully sent the date sent and how many email campaigns were viewed html only and much more Mailing List Statistics View information about each mailing list including number of subscribers active inactive confirmed unconfirmed subscribers etc what domain the subscribers are coming from and much more User Statistics View control panel user statistics such as the number of email campaigns sent the date of sending and more DIY Email Manage
51. IY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager WE VelissaNorfolk design Manage Custom fields What is a Custom field ES Mailing Lists A custom field is a piece of information that describes _ some of your records that are in your mailing list They Manage Mailing Lists _ can be used to filter certain functions based on the information or to allow personalization of email Create Mailing List ra An example of a custom field could be a First Name Last Name address etc Manage Custom Fields as Frocess Bounced Emails Why should I create and use Custom fields Custom fields allow you to collect more information about your subscribers that will allow you to personalize your emails to subscribers based on this information It equips you with more information about the user to help you send relevant information to the right people Create a Custom field To create a new custom field click on the Create Custom field button found in the Manage Custom fields section If you haven t created any custom fields previously you will see the screen from figure 2 6 Otherwise you will see figure 2 8 Manage Custom Fields No custom fields have been created Click the Create Custom Field button below to create one Create Custom Field Fig 2 6 No custom fields created _ Manage Custom Fields 2 Use the Form below to manage your custom Fiel
52. Insert Custom field link under the editor Graece detraxit elaboraret You are a Age year old Sex Create an email campaign it doesn t matter what you type for the content of the email as this is for testing purposes only Sending and segmenting the campaign Click the Send Email Campaign option under the Email Campaigns tab at the top of the system Choose the mailing list you want to send to and make sure you tick the Yes show filtering options on the next page option as this is where we will segment the list DIY Email Manager www diy email manager com info melissanorfolk com 27 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager QZ X MelissaNorfolk web design 3 Sending Email Campaign Before you can send an email campaign please select which mailing list s you want to send to Mailing List ACHE Subscribers 0 subscribers segmentation Test 4 subscribers LFI Show Filtering Options Yes show filtering options on the next page amp The first step of segmenting and then sending our email campaign On the next step we can segment and filter our mailing list telling the system to only send to subscribers who match certain details In our example we only want to send to males over 21 so we fill out the custom field filtering options You can use powerful filtering options on number fields as you can see below Emai
53. Mailing Lists Sort custom Fields Unsubscribe ha Classic White Defaut wl S R Preview Unsubscribe sel ee Yes this Form requires confirmation amp Yes send a thank you email to the subscriber Yes include captcha on this Form Lz C Local Test List My Mailing List Statistics Email Address Required F k Fig 7 12 Create mailing list Step 1 Unsubscribe Form If you chose to create a un subscription form then the following screen will be shown e Form Name This is the name of the form for your personal reference e Form Design You may choose from a number of pre made layouts and colour schemes e Form Type Choose the type of form Subscription un subscriotion modify details or send to friend e Require Confirmation You may choose to require confirmation from the user before their details can be placed in the mailing list e Send Thank You Email You may choose to send a thank you message once the user confirms or subscribes to the mailing list e Include Captcha This stands for completely automated public Turing test to tell computers and humans apart This is a challenge response system to help determine wether or not the user is a human or computer This helps prevent automated submission of your forms If this is turned on the user will be asked to enter a security code before the user can submit the form e Mailing List Select which mailing list s you wish to a
54. Norfolk bn B Manually Processing Bounced Emails To process bounces you will need to first enter your bounce mail account details re eee eee ee ee eh o Bounce Account Details Bounce Email Server Mame LTI Bounce Email User Mame a Bounce Email Password he IMAP Email Account J Yes this is an IMAP Account Use extra mail settings Yes use extra mail settings Extra Mail Settings A Fig 2 17 Process Bounced Emails Account Details e Bounce Email Server Name Mail server that your bounced emails are stored on e Bounce Email User Name User name of the account you are using for bounced emails This can be either in the format username or username domain com depending on your host e Bounce Email Password The password that Is associated with the user name above e IMAP Email Account Select this option if your bounce email server is an IMAP server If it is not an IMAP server it will be a POP3 server e Use extra mail settings You may need to set extra options to connect to an email account for bounce processing If so add these below e Extra Mail Settings This will be hidden until the option above is selected Add any options that may be needed to link to a bounce account here E g notls and nossl To have your bounce email settings set up permanently you can set them up in the mailing list settings Click Next The next step for processing bounced emails is simply starting the bounc
55. Y Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager sigaa Ans Norfolk V A webe d Statistics Snapshot The Statistics Snapshot gives a brief overview of the statistics gathered for an individual send of an Email Campaign Email Subject This shows you what the Subject of your email campaign was to aid in developing better Subject lines to entice more email opens Mailing List What Mailing List the email campaign was sent to Start Finish Sending What time the send of the email campaign started and finished Sending Time The time that the send took to complete Sent To How many subscribers the email campaign was sent Sent By What user sent the email campaign Opened This has 2 different numbers The amount of times that the email has been opened and the amount of individual subscribers have opened the email This can help you see what email campaigns enticed subscribers to want to look at the content more then once Remember that the open statistics can only be taken from your subscribers that receive HTML emails and allow images to be loaded Bounced How many of the emails in the mailing list sent to were bounce emails DIY Email Manager www diy email manager com info melissanorfolk com 111 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved F X MelissaNorfolk web design DIY Email Manager
56. a Statistics Fig 1 1 The Menu bar at rest ES Mailing Lists Subscribers Email Campaigns e Autoresponders Templates ia Statistics Manage Mailing Lists _ Create Mailing List reating and sending your first email campaign is easy Start by creating a mailing list custom fields a subscription Form and ci Manage Custom Fields Process Bounced Emails Fig 1 2 The Menu Bar with the Mailing Lists tab being invoked The Control Panel The first page you will see when you login to the email application is the home page of your control panel It gives you statistics at a glance on the right hand side and gives you navigation to all aspects of the program in a clear easy to read layout in the greater part of the page The options displayed here will reflect your permissions fea Mailing Lists Subscribers Manage Mailing Lists Manage Subscribers Create Mailing List Add Subscribers Manage Custom Fields 3 E Email Campaigns Quick Stats 3 Palade Bial Sale Total subscribers O Create Email Campaign Send Email Campaign Total mailing lists 0 New subscribers today 0 i Dig Autoresponders i New subscribers this week 0 Manage Autoresponders 3 New subscribers this month O ee New subscribers this year 0 Unsubscribes today 0 Bisco cep cea eg geet ene A EEE N Unsubscribes this week 0 E a f e Unsubscribes this month 0 Unsubscribes this year 0 DIY Email Manager
57. a line of headers like this userl site com MALE Y 20030101 user2 site com FEMALE N 20031014 user3 site com MALE N 20020706 Make sure you tick the Yes this file contains headers checkbox Click the Next gt gt button to proceed to the next step You will now be asked to map the fields from the imported file to the fields in the system Simply click the dropdown box next to each field that was found in the file and match it up to the field in the system Here s an example for an import file that included Sex and Age custom fields Import Subscribers Use the form below to define which import fields should map to which subscriber fields Link Import Fields Match option EMAIL to field Email Address ta Match option SEX to field lt g Match option AGE to field Age we Ne Click the dropdown next to each imported field to map it to the appropriate field in the system Click the Next gt gt button when you are done Finally click the Start Import button Your subscribers will be imported one by one and the popup window that DIY Email Manager www diy email manager com info melissanorfolk com 20 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved T MelissaNorfolk j HAweaebeed esiga DIY Email Manager appears will show you how many subscribers have been imported and how many remain You will see a final report when a
58. a new window e Edit This allows you to change the name and the template format HTML or text or both and then view the WYSIWYG and or text editor to view the template and make appropriate changes to it e Copy This will create a new copy of the template and name it Copy of and the Original template name This can then be changed by clicking on the Edit link e Delete This will show a pop up option box to confirm your decision to delete a template Note Deleting templates is permanent Make sure that you really want to delete before you do To perform batch operations simply select which templates you wish to perform the operation on by selecting the tick box corresponding to it and select from the drop down menu e Delete This will show a pop up option box to confirm your decision to delete a template Note Deleting templates is permanent Make sure that you really want to delete before you do e Activate This will make your template s active and available for use e Deactivate This will stop your template s being used until they are reactivated e Make Global This will make your template s global This means that your templates can be used by all users in the system e Remove from Global This will make your template s only usable by the user that created it Note A template cannot be marked as global if it is not also activated DIY Email Manager www diy email manager com info melissanorfolk com 74
59. ads choose the mailing list you want to send your campaign to For this example uncheck the Yes show filtering options on the next page checkbox That s an advanced option and isn t needed when you re just getting started Click Next gt gt to continue On the next step choose the email campaign you want to send from the dropdown list and leave all pre selected options as they are and click Next gt gt The default options of tracking links and notifying the owner by email are fine You can change any form options if you like Send Email Campaign This email campaign will be sent immediately Click on the Start Sendi Email Campaign Name Acme com Newsletter Issue 29 Subscriber List s Acme Subscribers Total Recipient s 7 Getting ready to send an email campaign using the popup window method DIY Email Manager www diy email manager com info melissanorfolk com 12 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager ERE SE eR EEE EE EE EE EN Sending Email Campaign 4 emails have been sent There are 3 emails left to send Please wait Time taken so far approx 3 seconds Time untl completion approx 2 seconds Pause Sending You can always resume later Sending an email campaign using the popup window method When the window closes the email has been sent to all subscribers in the mailing list Check your inbox too because as the
60. age Email Campaigns Create Email Campaign i e Email Campaign Send Email Campaign ce eo k Send Email Campaign Fig 4 1 Control panel access to Email Campaigns Fig 4 2 Drop down menu access to Email Campaigns If you click on the Email Campaigns tab itself or Manage Email Campaigns link on this tab and you do not have any Email Campaigns created the following page will be displayed Manage Email Campaigns Mo email campaigns have been created Please click the Create Email Campaign button to create one 2 Create Email Campaign Fig 4 3 Page shown if no Email Campaigns exist Click Create Email Campaign to go to Step One of Creating an Email Campaign DIY Email Manager www diy email manager com info melissanorfolk com 60 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved MelissaNorfolk W g 3 esilga DIY Email Manager Create Email Campaign Enter the details of the email campaign in the Form below Email Campaign Details Email Campaign Mame i Format HTML and Text Email Template Mo Template Built In Templates Business 2 Newsletter Layout Business 2 Simple Layout Business d Newsletter Layout Business 3 Simple Layout Business 4 Newsletter Layout Business 4 Simple Layout Church Newsletter Aunt Template Preview res ee ee p ee Le S Preview Selected Templat
61. ages directly into the email This will make your email significantly larger but will allow users to view the content offline Click Next to continue If you have already created an email campaign before these screens will be familiar to you as this step looks very much like the steps taken to create an email campaign Note If you would like individual descriptions of the editing toolbar in this step please refer to Managing Email Campaign Create Autoresponder Enter the content of your autoresponder in the form below Click the Save amp Exit button when you are finished Autoresponder Details Fig 6 8 Create Auto Responder Step 4 1 DIY Email Manager www diy email manager com info melissanorfolk com 85 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esilga HTML Create content using the WYSIWYG editor below Sonal Upload a File from my hard drive Import a file From a web site Detautt HTML Tag BODy SOUrCe FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 6 9 Create Auto Responder Step 4 2 WYSIWYG Editor This section is for the HTML content of the email campaign This section will only be able to be seen by html compatible email programs and will be sent to the subscribers that have the html format specified See Appendix for details
62. ailing list O subscribers are unsubscribed 1 subscriber contained bad data O subscribers were not imported successfully Fig 3 10 Import subscribers step 5 You will be then shown a page showing a summary of what has been deleted modified etc DIY Email Manager www diy email manager com info melissanorfolk com 50 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Ac A MelissaNorfolk wyWeb destiga Exporting Subscribers j _ In some cases you may need to export the information Subscribers that you have in the mailing lists for use in another _ database The export function allows you to create a CSV Manage Subscribers _ file to help you export this information for use in another program Import Subscribers Choose the Export Subscribers option from the top tool bar under the Subscribers tab and the Export Subscribers Add Subscriber Step One will appear Export Subscribers Export Subscribers Choose a mailing list to export subscribers From Mailing List Details Mailing List Business Mailing List 1 subscriber Business Mailing List 201 subscriber Show Filtering Options ves show Filtering options on the next page Fig 3 11 Export subscribers step 1 Choose the mailing list that you wish to export information from and click Next to proceed to the next step DIY Email Manager www diy
63. aracter nsert a special character into the email campaign e Show Borders e Text colour picker This allows you to apply a colour to selected text e Text highlight picker This allows you to apply a background colour to selected text e Toggle source mode This button will swap between html source mode and visual editing mode Glossary Definitions Mailing List A list of subscribers that can be categorized by a common name for example a mailing list called YourMailingList When a message Is sent to a mailing list all subscribers of the mailing list receive the message Email Campaign A group announcement or message that is conducted through email messages specific to a topic or common interest When a message is sent to a mailing list each list subscriber receives a copy Subscriber A subscriber is a person that has indicated that they would like to receive information from you by subscribing to a mailing list They can either signup using an online form or you may input their details manually Comma Delimited File CSV file A CSV file is compatible with Microsoft Excel and Excel can export a normal Excel file as a CSV file for use in the application CSV stands for Comma Separated Value and CSV files are also called comma delimited files This means that all field information is separated by a comma and all records are usually separated by a new line or other character A Record A record is a conta
64. are available Click the Create Mailing List button below to create one Create Mailing List ra 2 3 Create a mailing list if none exist If you already have 1 or more mailing lists these will be listed in a table as shown below Manage Mailing Lists Use the form below to manage your lists To create a new mailing list click on the Create Mailing List button below Create Mailing List Results per page 10 Fage 1of1 Back 1 Next L List Name lt i Created 4 Subscribers Action Archive F Ez Business Mailing List Today 0 Edit Copy Delete DEE a a a Fig 2 4 View already created mail lists DIY Email Manager www diy email manager com info melissanorfolk com 30 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager FZ MelissaNorfolk design Creating a mailing list and process bounced emails To create a new mailing list you can click on the Create Mailing List link shown in fig 2 3 2 4 You can also choose the Create Mailing List link in the control panel E Lists Manage Mailing Lists shown in fig 2 1 or click on the Create Mailing List _ subcategory from the top navigation under the Mailing Create Mailing List 3 Lists tab shown in fig 2 2 Manage Custom Fields l A bounced email is an email that doesn t reach its recipient for some reason Sometimes the machine that is receivi
65. ate click on the Create Template link on the front page or the Create Template link on the Templates tab i Templates M Templates Manage Templates Create Template k Built In Templates Fig 5 1 Control Panel access to Templates Fig 5 2 Drop down menu access to Templates If you do not have templates created yet the following screen should appear after clicking on the Manage Templates links _ Manage Templates Mo templates are available Click the Create Template button below bo create one Create Template Fig 5 3 Manage Template no templates created DIY Email Manager www diy email manager com info melissanorfolk com 73 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager A eonorto y Ah Weg esign If you have templates the following screen should appear Manage Templates i Use the Form below bo manage your ternplates To create a new template click on the Create Template button below Create Template 7 Results per page 10 M Page 1of1 Back 1 Next F Template Name 4 Created 4 Format Active Global Action Li E My New Template Today Hi and P A view Edt Copy Delete Fig 5 4 Manage Template templates created The options available to you once you have created a template are as follows e View This allows you to see a preview of the template This opens up in
66. b design DIY Email Manager Create Template Complete the form below ta create a template When you are done click on the Save button Template Details HTML Create content using the WYSIWYG editor below Content Upload a file From my hard drive Import a file From a web site gt Sei gt A la 22 Custom Fields HTML Tag lt BODY SOUrcE FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 5 6 Manage Templates step 2 1 This section is for the HTML content of the email campaign This section will only be able to be seen by html compatible email programs and will be sent to the subscribers that have the html format specified See Appendix for details on how to use the WYSIWYG Editor Below the edit window are a few more fields for the editor e Insert custom fields This link will allow you to insert automatic content such as an unsubscribe link for this email campaign or the subscription date It will also allow you to insert custom fields that you have that correspond to the subscription records in your mailing list Eg Name address etc This will allow you to personalize email campaigns automatically by inserting a custom field DIY Email Manager www diy email manager com info melissanorfolk com 76 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager
67. bed e Filter by date Check this box to export records between certain dates only e Clicked on Link You may export records based on whether they clicked a link or choose Not applicable if you have no preference e Opened Email Campaign You can choose to only export those subscribers that opened a particular email campaign or auto responder Click Next once you have chosen your required settings DIY Email Manager www diy email manager com info melissanorfolk com 52 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esiliga Export Subscribers Select your export options to export your subscribers to a File 1 subscriber matched your search and can be exported Export Options Include Field Headers Wes ae ee Field Separator Field Enclosed By Fields to Include o Coo Held 1 e Field 2 Format LP Field 3 Confirmed how Field 4 Subscribe Date mm ddiyyyy g Fig 3 13 Export subscribers step 3 This page will show you all fields available for exporting in this mailing list in their current order You can choose which fields you would like to export into each numbered field by selecting it from the dropdown box This allows you to change the order of the fields if you require it The other fields are outlined below e Include Headers Choose Yes in this field to include the name of the h
68. bers step 2 Fill in all fields marked with an on this page All other fields are optional Here is a brief outline of each field in this step 5 e Confirmed Should the users that are imported be confirmed users or should they be left as unconfirmed so that they may be sent a confirmation email to make sure they really want to be on that mail list e Format This sets the users to be receiving either HTML or text emails HTML users can receive both where as text users can only receive text based emails e Overwrite Existing This will overwrite any users already appearing in the list with the new details e Autoresponders This will set up the newly imported subscribers for any autoresponders that are already set up for the mailing list they are being added to e Contains Headers Does the first line of your import file contain headers If so they should be separated with a field separator E g Name Email Sex etc e Field Separator This sets the character that your file uses to distinguish between fields If you wish to use the tab character enter the word TAB e Field Enclosure What character is each field enclosed by All fields must have this character surrounding them E g Joe joe email com Male DIY Email Manager www diy email manager com info melissanorfolk com 48 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manag
69. bscribers option as shown below Ee Mailing Lists Subscribers Email Cae Manage Subscribers Email Marketim Import Subscribers au toresponde Read more Add Subscriber Export Subscribers Control Panel miii Remove Subscribers Manage Banned Emails Add Banned Email Create Mailing Lis Manage Custom Fields To import subscribers from a file click the I mport Subscribers option under the Subscribers tab This will start the Import Subscribers wizard Choose the mailing list you want to import subscribers to and click the Next gt gt button The example import file above includes three records and each record is separated with a new line Each record contains four fields and each field is separated with a comma The CSV file will typically have a CSV or TXT file extension Start by clicking on the Browse button in the form to select your CSV file from your hard drive DIY Email Manager www diy email manager com info melissanorfolk com 19 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 2 DIY Email Manager l Noro V So we esign File Details Contains Headers Yes this file contains headers Field Separator lot Field Endosure ha Record Separator NEWLINE et Import File ae Next To import subscribers from a file click the Browse button to choose the file If your import file contains
70. cked on what links and at what times down to the minute It lets you know what day the most popular day was for the different links in your email campaign how many times it was clicked and how many unique clicks this includes The Average Clicks takes the Total Clicks and compares this to the Total Unique clicks to produce the result The higher the Average Opens the more popular the link was You can use this information to help determine what sort of content produce better results and what days times are more popular for your users DIY Email Manager www diy email manager com info melissanorfolk com 112 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esigan Bounce Statistics ij Bounce Summary Bounce Chart Total Bounces 2 124 2 000 Total Soft Bounces 446 1 500 Total Hard Bounces 1 678 1 000 REEI EEEE E E AE EEE A PAE N AEAEE SAA SEEE E AAA 500 L LI L L Jan Feb Mar May Jun Jul Aug Sep Oct Now Dec Soft Bounces E Hard Bounces Fig 8 12 Email Campaign Statistics Link Statistics The Bounce Statistics simply show you how many email accounts bounced in the sending of a particular Email Campaign It displays what email bounced when it bounced what type of bounce it was and what rule it used to decide it was a bounced email account Unsubscribe Statistics ih Unsubscribe Summary Unsubscribes Chart Total U
71. ds To create a new custom Field click on the Create Custom Field button below 2 Create Custom Field Delete Selected Results per page 10 Fage lofi Back 1 Next C Custom Field 4 Created 4 Type Required Action irst Marne oday ext Fie BS Edit Delete d First M Tod Text Field Edit Delete F Last Mame Today Text Field Ves Edit Delete 2 Fig 2 7 With custom fields already created DIY Email Manager www diy email manager com info melissanorfolk com 33 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager e ooNorto V Ma We esilan Create Custom Field Enter the details of the custom Field in the Form below Custom Field Details Custom Field Type Text Field y Required Yes this field is required Fig 2 8 Create custom fields step 1 This page will ask you the name and type of custom field you wish to create e Custom field Name This field name contains the field name as it will appear on your subscription forms but it is also for your own reference when using this custom field e Required You can choose whether this field is mandatory or can be left blank on the subscription form The types of fields are outlined below e Text Field This is the general type of field to hold text records about most things like name address etc e Drop down list This field is for holding up to 5 different values t
72. e Fig 4 4 Create Email Campaign Step 1 This page asks you for the following e Email Campaign Name This is the name of the email campaign for your own reference This will not be shown to any subscribers etc e Format You can choose which format to use when sending out your email Campaign HTML emails allow you to use pictures formatted amp coloured text and tables for layout Text emails allow people that do not have access to html compatible email programs to receive the email campaign as well e Email template f you have created a template to use for your email campaign then you can choose it here If you do not yet have a template you may create this later or you may wish to use one of the many built in templates Click Next to continue to step 2 In this step you can enter the content for your email campaign DIY Email Manager www diy email manager com info melissanorfolk com 61 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Create Email Campaign Complete the farm belowe to create an email campaign When you are done click on the Save button Email Campaign Details Fig 4 5 Create Email Campaign Step 2 1 This first field is the email campaign subject This subject will appear in the subject line of the email that is received by your subscribers HTML Create content using the WYSIWYG editor below Content
73. e 45 Sex O Male D Female Complete the form to add a subscriber to the selected mailing list When you re done click Save to save the subscriber to the mailing list and add another subscriber Click Save and Exit to add the subscriber and return to the main page of the system 3 Create a subscription form for your web site If you want to offer visitors to your web site a way to signup to your mailing list you can create a subscription form in the system to add to your site You will need to DIY Email Manager www diy email manager com info melissanorfolk com 8 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved la DIY Email Manager e V A Wg 8 S gn have a little experience with HTML to add the form to your web site To get started click the Website Forms link shown in the top right hand corner of the system This will take you to the Manage Website Forms page Website forms are special forms that you can create You can create website forms to accept subscribers for someone to unsubscribe modify their subscription details or send an email campaign to their friends Click the Create Form button to create a form Type in a form name and make sure you choose the Subscription option from the Form Type dropdown If you aren t sure what any of the fields are just move your mouse over the help icon next to that field Create Website Form Here you can create fo
74. e he email address com LTI emailaddress com Lz email address com eo Western Alphabet ISO 8859 1 HTML and Text 0 hrs Choose a time ael Mo Template Built In Templates Business Newsletter Layout Business Simple Layout Business 2 Newsletter Layout Business 2 Simple Layout Business 3 Newsletter Layout Business 3 Simple Layout Business 4 Newslether Layout Business 4 Simple Layout Church Newsletter Aunt ee oe ee et ba bet a Meee da E ee ee ee Groen deta tabore ares oe ee G Preview Selected Template Yes send to existing subscribers Lz Yes send the email as multipart Led Yes track opening of HTML emails Lr Yes track all links in this email campaign ha Yes embed images in the content Lr On this screen you will enter more information about the auto responder as outlined below e Send From Name This is the name that will appear in the From field in the recipients email e Send From Email This is the email that will appear in the From field in the recipients email DIY Email Manager www diy email manager com info melissanorfolk com 84 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager E MelissaNorfolk y bn wab dasign e Reply To Email This is the email that will be used if the recipient replies to the email using their email program e Bounce Email This is the email t
75. e initial setup before we can proceed Follow the simple steps below and you ll be sending your first email campaign in no time Step 1 Create your mailing list A mailing list is a collection of your subscribers details It includes their email address and any optional fields such as Name Age and Sex which you can create When sending out an email campaign you send it to a mailing list which means everyone on that list will receive the email Ee Mailing Lists Subscribers ES Email Camp Manage Mailing Lists Create Mailing List h p 7 Why not setup an autoresponder te Manage Custom Fields Process Bounced Emails tailing Lists Manage Create Mailing List Manage Custom Fields To create a mailing list click the Create Mailing List option under the Mailing Lists tab Step 2 Create custom fields optional Custom fields allow you to collect extra information about your subscribers such as Name Age Sex Country etc You can create as many custom fields as you like and you can use them in the content of your email campaign Custom fields need to be created before you create your subscription form as they are included as fields that can be filled in by your web site visitors along with their email address More on this later DIY Email Manager www diy email manager com info melissanorfolk com 4 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved
76. e process When this is completed you will be notified as to how many hard soft and unknown bounced emails the application has found Automatically Process Bounced Emails To have the application process your bounced emails automatically you will need to do two things 1 Save your bounce email details as described in the step above 2 Set your cron on UNIX servers or Scheduled Tasks on Windows Servers to run the file admin cron bounce php DIY Email Manager www diy email manager com info melissanorfolk com 43 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Ace A MelissaNorfolk wyWeb edestiga Subscribers Before you can send any email campaigns to a mailing list you will need to have subscribers in the mailing list What is a subscriber A subscriber is a person that has indicated that they would like to receive information from you by subscribing to a mailing list They can either subscribe using an online form or you may input their details manually Note It is very important to make sure that the subscriber wants to be on your mailing list When you first login to the control panel there will not be any subscribers in your mailing lists Click on the Add Subscriber from the Control panel fig 3 1 or from the top navigation fig 3 2 oe Subscribers Subscribers Manage Subscribers Manage Subscribers Add Subscribers 3 J Import Subscrib
77. eaders in the first line of the exported file Choose No to only export the records themselves e Field Separator This is the character that you wish to use to separate the fields in each record Usually this is a comma This field is compulsory as per the e Field Enclosed by In some cases you may wish to enclose fields in quotes or brackets to make it easy to read or because the program that you are using the records in may require it e Fields to Include This lets you choose what fields you wish to export and in what order Nt Export Subscribers Click the Start Export button below to start exporting your subscriber Start Export eee ne eee nn ee Fig 3 14 Export subscribers step 4 DIY Email Manager www diy email manager com info melissanorfolk com 53 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved Ze A MelissaNorfolk Nw sb design DIY Email Manager Export Subscribers The selected subscribers have been exported successfully Click here to download the export File You should delete this File once you hawe Finished downloading 7 Delete export file Fig 3 15 Export subscribers step 5 This screen indicates that the export was successful Click on the link and your exported records will be downloaded for you From here you can save or cut amp paste into a text file Once you have saved this you should delete the file off
78. ebsite Forms including Subscribe and Unsubscribe Modify details and Send to a Friend To create a new Form click on the Create Form button Delete Selected Results per page Page lofi Back 1 Next F Form Mame Created 4 Form Type Action C Ee My First Form Today Subscription view Get HTML Edit Copy Delete Fig 7 5 Manage Forms Already created DIY Email Manager www diy email manager com info melissanorfolk com 89 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esilga Create Forms Create Website Form Here vou can create Forms bo place on your website or inside emails These Forms are used to allow your visitors bo subscribe unsubscribe modiy details or send your newsletter to their Friend New Form Details Require Confirmation Yes this Form requires confirmation Send thank you email Yes send a thank you email to the subscriber Contact Form Yes emulate a contact Form Include Captcha Yes include captcha on this Form Lists Available For Subscription Mailing Lists My Subscribers Sort custom Fields Email Address Required Subscriber Format Fig 7 6 Create mailing list Step 1 Subscription Form Subscription Form If you chose to create a subscription form then the following screen will be shown e Form Name This is the name of the form for your personal reference e Form
79. ee eee See ee ee ee ee ee ee eee eee ee eee ee ee eee eee eee _ Creating our first name custom field in the system On the next step you can add optional details to the custom field such as a default value and a maximum length We ll skip this so just click Next Finally choose the mailing list you want to apply the custom field to and click Save Your custom field will be created and you will be returned to the Manage Custom Fields page DIY Email Manager www diy email manager com info melissanorfolk com 16 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved Ae A MelissaNorfolk A webe d asigna DIY Email Manager Manage Custom Fields Use the form below to manage your custom fields To create a new custom field cf Create Custom Field Delete Selected F Custom Field 2 Created t Type 4 L First Name Today Text Field Our first name custom field has been saved in the system Let s now create a custom field called Favourite Flower This custom field will be a dropdown box that lets subscribers choose their favourite flower type when entering their email address in our subscription form As we did earlier go to the Create Custom Field screen This time enter Favourite Flower as the name of the custom field and choose Dropdown List for the field type Make sure the Yes this field is required box is ticket and click Next Create Custom
80. er MelissaNorfolk bn web design y e Record Separator What is the character that is used to separate records in your import file e Import Field Choose the file that contains the subscriber details you wish to import Import Subscribers Use the Form below to define which import Fields should map to which subscriber Fields Link Import Fields Match option Email 4ddress to Field Mone Match option Format to Field Mone Match option Confirmed to Field More Match option Subscribe Date h me eeen i aE _ RR a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a ae Fig 3 8 Import subscribers step 3 This step of the importing subscribers process involves mapping the fields in your import file to the corresponding fields in your database Import Subscribers 3 Click the Start Import button below to stark importing your subscribers Start Import TETT Fig 3 9 Import subscribers step 4 DIY Email Manager www diy email manager com info melissanorfolk com 49 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Import Subscribers The subscriber import has been completed successfully 1 subscriber was imported successfully O subscribers were updated successfully 0 subscribers contained duplicate email addresses 0 subscribers are banned From joining this m
81. er they have subscribed to your mailing list For example if John signs up to your mailing list today you can create an autoresponder to automatically send a welcome email to him 24 hours after he subscribes Autoresponders are often called the marketer s dream tool and in this article I ll show you how to setup a basic autoresponder to send an email to your subscribers 24 hours after they join your mailing list I mportant Note You must have cron the scheduled sending system support enabled from the settings page in order to create and send your autoresponders so make sure you check that before continuing If cron isn t setup please contact your administrator and ask him her to set it up for you To create an autoresponder start by moving your mouse over the Autoresponders tab and clicking the Create Autoresponder menu option like so Email Campaigns m Autoresponders Manage Autoresponders Create Autoresponder include signature at the bottom of President Company XYZ Visit our website at www companyxyz cor To create an autoresponder click the Create Autoresponder option under the Autoresponders tab The Create Autoresponder page will appear Choose the mailing list you want to create the autoresponder for and click the Next gt gt button Complete the autoresponder details form The only required field is a name for your autoresponder which is used to identify the autoresponder in the control pa
82. ers R A A A A A A A A A A A A A A A A S S E a a A a a a a E S a a a a a a a a a S E a a a a a a a a B a a a A a a a a D a a a a aB a a a a a a a a a a a a Add Subscriber k Export Subscribers Remove Subscribers Manage Banned Emails Add Banned Email Se ee ee ee HH ee EH eK Ke KKK eS EH ee i Fig 3 1 Control panel access to subscribers Fig 3 2 Drop down menu access to subscribers DIY Email Manager www diy email manager com info melissanorfolk com 44 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk design Add Subscriber l _ If you have an existing mailing list in another application Subscribers or you receive mailing list subscriptions manually then you _ can add subscribers one by one if you prefer Manage Subscribers Once you click on Add Subscriber from the control panel Import Subscribers or top navigation the following page should appear This _ first page will present all mailing lists to allow you to dd Subscriber choose which mailing list you want to add the new subscriber to Export Subscribers Add Subscribers i Choose a mailing list to add a subscriber to Mailing List Details Mailing List Business Mailing List 0 subscribers Business Mailing List 2 0 subscribers Fig 3 3 Add subscribers step 1 Choose the mailing list you require and click next The following pa
83. eview ai D O 9 Address Fig 4 8 Create Email Campaign Step 2 4 Other options Here you can add any attachments you wish to your email campaign You can add up to 5 emails to each email campaign e Active Email Campaign This option will set the email campaign to active This means that the email is approved and ready to be sent Inactive email campaigns cannot be sent and must be approved first e Archive Email Campaign This option will cause your email campaign to appear in the archives for the mailing list you are sending it to You can then publish the archives on your website for visitors to view Once you ve entered your html and text content for the email campaign you may wish to preview the email campaign through an email program Simply insert your email address in DIY Email Manager www diy email manager com info melissanorfolk com 64 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk design the Email Address field and click Send Preview the application should send you a preview to allow you to view it as your subscribers will see it When you are happy with your email campaign click Finish to save it DIY Email Manager www diy email manager com info melissanorfolk com 65 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Manage Email Campaign
84. f every HTML email After the users HTML footer To add a line break type lt br gt Global Text Footer Anything added here will be added to the end of every Text email After the users Text footer Contact Email Address The return address for lost password requests Max Hourly Rate Sets the maximum emails that can be sent per hour per send The per hour rate for each user can be less then this but not more This will limit each send not the total number of emails sent per hour Set to 0 for unlimited DIY Email Manager www diy email manager com info melissanorfolk com 124 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager e ootortom y Ln Wg esign Monthly Leeway Allowance This allows users to send more then their set amount of emails per month E g if a user tries to send 110 emails and has a limit of 100 and a leeway of 10 then their campaign will be sent Otherwise the campaign would be blocked Set to 0 for no leeway Default Charset This is the default character set for sending out emails Cron Support This option will let you schedule emails in advance send auto responders and process bounced emails quickly You must have cron set up and working correctly on your server for this option to work Force Unsubscribe Link This will force all email campaigns and auto responders to have a mandatory unsubscribe link If one is not detected t
85. g lists or to edit any of the information set up for the mailing list DIY Email Manager www diy email manager com info melissanorfolk com 40 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager When you save your custom field you will be shown a page confirming that you have inserted and saved your custom field Use the Form below to manage your custom Fields To create a new custom Field click on the Create Custom Field button below The selected custom Field has been updated successfully Create Custom Field Delete Selected Results perpage 10 Page 1of1 Back 1 Next C Custom Field Created 4 Type 4 Required Action F First Mame Today Text Field Yes Edit Delete F Last Mame Today Text Field Yes Edit Delete F State Today Dropdown List Yes Edit Delete Fig 2 16 Create custom fields step 4 Saved custom field confirmation DIY Email Manager www diy email manager com info melissanorfolk com Al DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager V2 X MelissaNorfolk esiga Processing Bounced Emails _ When sending your email campaigns or autoresponders you ES Mailing Lists have the option of entering in a bounce email address This email address is an email account that you need to create Any bounced emails will go to that email address When you process bo
86. ge will present you with a few more options as follows Add Subscriber Complete the Form below to add a single subscriber to your mailing list New Subscriber Details Email Address Format HTML G Confirmation Status Confirmed et Fig 3 4 Add subscribers step 2 Fill in all fields in this page The asterisk next to a field name indicates that the field is required Here is a brief outline of each field in this step e Email This is the email of the subscriber DIY Email Manager www diy email manager com info melissanorfolk com 45 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved f MelissaNorfolk i woe b design DIY Email Manager e Format This indicates the format that the subscriber wishes to receive your email campaign in eg Some email programs can not receive and view html formatted emails so you would use text for this user e Confirmation Status You can choose to have the subscriber unconfirmed until you confirm that they wish to be added to a list Once you click finish this subscriber will be added Add Subscribers Choose a mailing list to add a subscriber to Subscriber added to mailing list Business Mailing List successfully Fig 3 5 Add subscribers step 3 DIY Email Manager www diy email manager com info melissanorfolk com 46 DIY Email Manager is a Melissa Norfolk Web Design Product
87. gn Product Copyright 2004 All Rights Reserved DIY Email Manager G0 MelissaNorfolk design Create Custom Field Enter the details of the custom Field in the Form below Custom Field Details Default Value Field Length Maximum Length UL Minimum Length Nee eee een eee eee eee eee eee eee ee eee e Fig 2 14 Create custom fields step 2 Number field e Default Value You can choose a default value to appear in the subscription form e Field Length You can choose how wide this field is 30 is a default text input field size e Minimum Length You can choose the minimum amount of characters allowed in the field e Maximum Length You can choose a maximum amount of characters allowed in the field When you have chosen your custom field types and added in the appropriate details click Next and you should be redirected to a page as follows where you will choose what mailing list s to associate this custom field to Create Custom Field choose which mailing lists this custom field should be associated with Select Mailing Lists Mailing Lists Business Mailing List Business Mailing List 2 Cancel Save Fig 2 15 Create custom fields step 3 Select associated mailing lists Select what mailing list s you wish the custom field to be associated with and click Save You can come back to this step when ever you like to add more or remove mailin
88. hat can be modified from a drop down menu e Radio box This is usually a yes no value or a value that has one of many possible answers Eg Male female specification or favourite colour red blue green etc e Check box This is for more than one value that will be chosen for this field where a user may satisfy more than one option e Number Field For information that contains numbers only Eg Age salary telephone e Date Field This field is for storing date information DIY Email Manager www diy email manager com info melissanorfolk com 34 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esigan For a one line text box the following step will be shown Create Custom Field Enter the details of the custom Field in the Form below Custom Field Details Field Length L Maximum Length lw Minimum Length ly Fig 2 9 Create custom fields step 2 Text field input Default Value You can choose a default value to appear in the subscription form Field Length You can choose how wide this field is 30 is a default text input field size e Minimum Length You can choose the minimum amount of characters allowed in the field e Maximum Length You can choose a maximum amount of characters allowed in the field DIY Email Manager www diy email manager com info melissanorfolk com 35 DIY Email Manager is a Mel
89. hat will be used to send all error notices for this auto responder The recipients mail server may send a notice if the email is delayed or did not get through e Email Charset This allows you to set what character set you wish to encode your email in If you are unsure simply skip this option e Email Format You can choose which format to send your auto responder in Choose from HTML text or both e Hours Delayed Enter the number of hours you wish to send the auto responder after subscription or to simply choose one of the pre defined times e Email Template You can choose a template design layout for your auto responder if you have created a template design for this mailing list or choose from one of the built in templates e Existing Subscribers You can send to both new and existing subscribers by selecting this option This option will not be remembered the next time you edit this auto responder It will simply add the current subscribers to the list of recipients for the next time auto responders are sent e Send Multipart Click here to send the auto responder in multipart format Use this feature if you want the recipients email program to choose between text or html display e Track Email Opens Check this box if you wish to track email opens of the auto responder This feature will only work for HTML based emails e Track Links Check this box to track all links in the auto responder e Embed Images This will embed the im
90. hen one will be added I P Address Tracking This option will let you enable or disable the storing of users IP addresses when they subscribe and unsubscribe from your mailing lists Cron Path This is required for cron jobs to work This includes scheduled email Campaigns auto responders and handling bounced emails You will need this path when setting up your server for cron support Mail Server Details Use SMTP Server ves use an SMTP server he Fig 9 2 Mail Server Details Use SMTP Server Check this to specify an external SMTP mail server If left unchecked the default PHP mail server will be used Database Details Database Type pgsql Database Hostname E Database Table Prefix Bee he Fig 9 3 Database Details Database Type This lets you know what database system you are using MySQL mysql or PostgreSQL pgsal Database User User name used to log into your database Database Password Password used to log into your database Database Hostname Host name or IP address of your database server Database Name The name of the database being used DIY Email Manager www diy email manager com info melissanorfolk com 125 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved MelissaNorfolk fl web design DIY Email Manager e Database Table Prefix Optional text to be prepended to tables This is recommended if you are using a database
91. hi interspire com ks Bounce Email bouncem interspire corn ka 2 Email Subject Unsubscribe Request hs i Confirmation Email Please confirm you want to unsubscribe by clicking on the link Text below SBASIC CONF IRNUNSUBL INES We need to do this before removing you from the mailing list Insert Custom Fields Insert Unsubscribe Link Confirmation Email Bl H wlB u is HTML Default Size1 87 a Custom Fields Please contirm want to unsubscribe by clicking on this link We need to do this before remowng you trom the mailing list HTML Tag BODy Source Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 14 Create mailing list Step 2 2 Unsubscribe Form e Send From Name This is the Name of the form to show in the From field for this form e Send from Email This is the Email of the form to show in the Email field for this form e Reply To Email This is the Email of the form that replies will be sent to e Email Subject This is the subject that will show in the persons email e Confirmation Email Text and HTML This will form the content of the email that will be sent to the person to confirm the subscription Make sure you keep the BASIC CONFIRMUNSUBLINK included so that there will be a link for the subscriber to follow to use to confirm Click Next to continue The following final two steps are the same as the steps in creating a subscription for
92. ign step 5 DIY Email Manager www diy email manager com info melissanorfolk com 71 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager ae MelissaNorfolk design Manage Email Scheduling When sending an Email Campaign if you have CRON or BUE EEE Scheduled Tasks running on your server you are able to set the Email Campaign to send at a later date This can Ge eaan Eege Pe Useful when you wish to create a series of Email Campaigns but do not wish to send them all at once Create Email Campaign l l l l l For instance if you wish to notify your subscribers of a future event and then send another reminder the day before the event you can schedule an email to be sent at a later date Send Email Campaign Manage Email Scheduling The process for scheduling an email is the same as the process for sending an email described above with one small difference You need to uncheck the option Send Immediately and then choose what time and date you wish to have the email sent out on Sending Options Send Immediately Yes send this email campaign immediately L2 Send Time 04 24 PM Send Date 20 m Apr ne 2007 e Notify Owner Yes notify owner s via email amp Fig 4 17 Schedule email campaign From here you need to follow the steps outlined in the section on Send Email Campaign When you finish this you will be brought to
93. il Email Subject Confirmation Email Text Confirmation Email HTML MelissaNorfolk W g sigaa e Thank you for subscribing to our newsletter To finalize your subscription please click on the confirmation link below Once you ve done this your Subscription will be complete 4 CONF IRML INES 4 Insert Custom Fields Insert Unsubscribe Link Defaut Please confirm your subscription Thank you for subscribing to our newsletter To finalize your subscription please click on the confirmation link below Once you ve done this your subscription will be complete Please click here to confirm your subscription or copy and paste the following UAL into your browser ae A Oe RETO a TR F HTML Tag lt BODY SOUFCE FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 8 Create website form Step 2 2 Confirmation Email e Send From Name This is the Name of the form to show in the From field for this form e Send from Email This is the Email of the form to show in the Email field for this form e Reply To Email This is the Email of the form that replies will be sent to e Email Subject This is the subject that will show in the persons email e Confirmation Email Text and HTML This will form the content of the email that will be sent to the person to confirm the subscription Make sure you keep the CONFIRMLINK
94. il Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved Z A MelissaNorfolk A webbed esiga DIY Email Manager e Insert custom fields This link will allow you to insert automatic content such as an unsubscribe link for this email campaign or the subscription date It will also allow you to insert custom fields that you have that correspond to the subscription records in your mailing list Eg Name address etc This will allow you to personalize email campaigns automatically by inserting a custom field e Insert Unsubscribe Link This simply inserts an unsubscribe link into the edit window Attachments Send Preview ie Pe end Preview bo Address Cancel Save Save 4nd Exit Fig 6 11 Create Auto Responder Step 4 4 If you would like to add any attachments to your email then click on the browse button and locate the files you wish to attach You can add up to 5 attachments If you wish to preview the auto responder in your email program enter your email address in the Email Address field and click Send Preview When you are satisfied with your settings click Finish to create your Auto responder Manage Autoresponders i Use the Form below to review edit and delete autoresponders To create a new autoresponder click on the Create Autoresponder button below Autoresponder updated successfully Fig 6 12 Create Auto Responder Step 5 DIY Email Manager
95. il Subject Why Treating Your Customers Like Friends Works Better Mailing List Interspire Mailing List Start Sending March 6 2007 9 26 am Email Campaign Summary Chart Finished Sending March 6 2007 8 00 pm Sending Time 10 hours 34 minutes Openad 9 B Unopened 76 Sent To 42 664 of 42 064 i Bounced 15 Sent By Administrator Opened Fad 3 911 Unique Opens Bounced 6 473 Poe e eee eee eee Cee ee ere cer ere re reer rere rrr ere rrr rrr cer rrr re rrr rer rrr reer errr rer rr rere errr rer rer rere rrr errr rrr rer rrr rer errr errr reser rrr Fig 8 2 Email Campaign Statistics Statistics Snapshot The Statistics Snapshot gives a brief overview of the statistics gathered for an individual send of an Email Campaign e Email Subject This shows you what the Subject of your email campaign was to aid in developing better Subject lines to entice more email opens e Mailing List What Mailing List the email campaign was sent to e Start Finish Sending What time the send of the email campaign started and finished e Sending Time The time that the send took to complete e Sent To How many subscribers the email campaign was sent e Sent By What user sent the email campaign e Opened This has 2 different numbers The amount of times that the email has been opened and the amount of individual subscribers have opened the email This can help you see what email campaigns enticed subscribers to want to look at the conte
96. il field for this form e Reply To Email This is the Email of the form that replies will be sent to e Bounce Email f an email bounces or is rejected this is where the emails will be sent DIY Email Manager www diy email manager com info melissanorfolk com 93 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved design DIY Email Manager Zz elissaNorfolk Email Subject This is the subject that will show in the persons email If you chose Yes to Send Thank you in the previous step the following will also show on this a page Thank You Page Options Thank You Create content using the WYSIWYG editor below rane Ne Use an existing URL Detautt Thank you For subscribing to our mailing list Your subscription is now complete HTML Tag BoDy SOUrCE FireFox Restrictions Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 10 Create website form Step 3 2 Thank You Email This section allows you to create a page that thanks your users for subscribing to your mailing list Error Page Options Error Page HTML Create content using the WYSIWYG editor below Use an existing URL Default Sizet Ay 9B a Custom Fields An error has occurred An erroris has occurred while trying to subscribe you to our mailing list Yo eGSLOBAL Errors Go Back HTML Tag lt BODY FireFox Restrictions Co
97. iner that holds fields of information A Field A field is one piece of data inside a data record It can be explained as one piece of information that describes the record Eg A record in the mailing list may contain the following fields name email client_id etc A Custom field Fields used by the email manager when creating forms for collecting user input These fields can be used to hold different types of information such as date text input multiple choices and yes no responses DIY Email Manager www diy email manager com info melissanorfolk com 135 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 3 DIY Email Manager MelissaNorfolk V A a B S g n A Template A template is a reusable layout design that can be used for creating email campaigns amp auto responders It saves production time to allow a consistent layout and design A Form A form is part of a webpage that has input fields to collect data from the person viewing the webpage When the form is submitted the data is sent to the server An Auto Responder A message that is automatically sent to a subscriber after they subscribe to a mailing list It is used as a follow up tool Multipart Multipart emails are emails that are sent in both a non text format HTML and a text format This is done to allow the recipients email program to choose which type of display to use according to its inbuilt functionalit
98. issa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager If you chose Drop down list as the field type the following screen will be shown in step 2 It allows you to create 5 options at one given time To create more than 5 you should click Add More An additional 5 options will be shown to allow you to add more You can repeat this until you reach the number you require Create Custom Field Enter the details of the custom Field in the Form below Custom Field Details Instructions Select an option Option Value 1 Option Display Text 1 Option Value 2 Option Display Text 2 Option Value 3 Gption Display Text 3 Option Value 4 Option Display Text 4 Option Value 5 Option Display Text 5 Odd More Fig 2 10 Create custom fields step 2 Drop down list e Instructions You can choose a default value to appear in the drop down list as instructions to your subscribers e Option Value number This is the actual value this field will hold when the label on the dropdown is selected e Option Display Text number This is the text that is displayed to the user in the dropdown menu list DIY Email Manager www diy email manager com info melissanorfolk com 36 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager If you chose the Check box type field the following page will display in Step 2 To create more
99. istics The Forward Statistics simply show you how many of your subscribers forwarded the email onto other people they know and how many of those users signed up to the mailing list as a result DIY Email Manager www diy email manager com info melissanorfolk com 120 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved MelissaNorfolk A webbed asigna DIY Email Manager User Statistics User Statistics Emails Sent oP 8 23 User Statistics Menu There are two types of statistical reports available e User Statistics A brief overview of the statistics gathered for an individual user e Emails Sent View information on when your users sent their email campaigns DIY Email Manager www diy email manager com info melissanorfolk com 121 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager User Statistics Statistics Snapshot User Created User Last Logged In Last Email Campaign Sent O Opened 17 i B Unopened 87 April 20 2007 FE Bounced 2 Today 8 39 at May 3 2007 10 4 User Summary Chart aba nadie weob d sign Mailing Lists 2 Autoresponders Created 1 aa ee ae eee Emails Sent 65 380 Total Opens 15 402 Total Unique Opens 11I Ele Total Bounces 1 404 Sessa DSSS SSS ss sss sss Shs sss sss sss sss sss ss sss sls sss ss sss sss ss sss SSS Fig
100. l The email address you wish to display in the Reply To field If a user replies to the email campaign email it will be sent to this address Bounce Email If an email does not get through or if it is rejected by the mail server a notice will be sent to the email address you specify here If you would like to use the bounce handler in the application please ensure that this email address does not receive any other email Email Charset In which character set should the email be encoded If you are unsure Skip this option Send Multipart Check this box if you would like to allow the users email program to choose which format to receive email in Emails that are sent in multipart allow the email program to choose which format to display it in according to its own settings Eg If you send an html email to a text based email program you will not be able to see the intended content it will all display in text If the same email is sent in multipart with a text version of the email the text based email program will display it correctly in text format Track Email Opens This only applies to HTML emails and will track whether the user has opened the email to be viewed This information will then be available to you in the statistics Track Links Check this box to allow links to be tracked If a link is clicked from the email the application will record it This information will then be available to you in the statistics Embed I mages
101. l Address Format Either Format Confirmation Status Confirmed Sots Ae Filter By Date _ Yes filter by date subscribed Lr Clicked On Link Yes filter by link Lr Opened Email Campaign Yes filter by opened email campaign amp Custom Fields Segmenting our subscriber list using filter options We have chosen to only send to males over 21 The gt 21 text in the age field takes care of the age segmenting for us automatically Click the Next gt gt button to continue and complete the rest of the sending steps as normal The email will only be sent to male subscribers over the age of 21 DIY Email Manager www diy email manager com info melissanorfolk com 28 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager 2 MelissaNorfolk design Getting Started Before starting an email campaign it is advised that you try to familiarize yourself with the interface of the application Below is a list of all current options in the interface of the program with descriptions of their functionality The Top Navigation Menu The navigation menu allows you to quickly navigate to a section that you need for specific functions Each menu tab or button has several elements that form a second level to allow you to navigate within a certain section into a subcategory Ee Mailing Lists Subscribers Email Campaigns Autoresponders W Templates i
102. lds such as name address etc that relate to records in your mailing list then you can also use these to filter the sending E g Send email campaign only to subscribers in a certain country or city These fields will automatically be picked up and shown to you on this page Click Next to go to the next step based on your chosen settings Send Email Campaign Use the Form below bo setup sending options For this mailing This email campaign will be sent to approximately 1 subscriber Email Campaign Details Send Email Campaign amp amp preview Send Multipart Yes send the email as multipart amp Track Email Opens Yes track opening of HTML emails Track Links Yes track all links in this email campaign Embed Images Yes embed images in the content DIY Email Manager www diy email manager com info melissanorfolk com 69 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager aba nals wab dasign va y Fig 4 14 Send email campaign step 3 This page will give you the following options Send Email Campaign You must choose which email campaign to send to your subscribers You may wish to preview the email campaign to make sure that all layout and spelling is correct Send From Name The name that will be displayed in the From field Send From Email The email address that will be displayed in the From field Reply To Emai
103. lissa Norfolk Web Design Product Copyright 2004 All Rights Reserved AZZ WelissaNorfolk ive t design DIY Email Manager Forwarded email headers Email This email was forwarded to you by REFERRER EMAIL Header E Text Email Header HTML A va Custom Fields This email was Forwarded to you by REFERRER EMAILS HTML Taq BODY Source Complete mode LF Fig 7 17 Create mailing list Step 2 1 Send to Friend Form The forwarded email headers will be displayed at the top of the email that has been forwarded to allow the recipient to know who has sent the email to them The thank you and error pages are the same as described in the form descriptions above DIY Email Manager www diy email manager com info melissanorfolk com 102 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager VlelissaNorfolk web edestan As this form is designed to be used in your mailing campaigns like a custom field you will need to design the layout of it here You will need to Know HTML for this Remember to follow any instructions found in the default HTML created Edit lt html gt Form lt body gt HTML lt head gt lt style gt yForm td input textarea i font family tahoma font size 12px required i color red lt style gt lt head gt send to your trend UII
104. ll subscribers have been imported Import Subscribers The subscriber import has been completed successfully 1 subscriber was imported successfully 0 subscribers were updated successfully 0 subscribers contained duplicate email addresses 0 subscribers are unsubscribed 0 subscribers are banned from joining this mailing list 0 subscribers contained bad data O subscribers were not imported successfully The final screen will tell you how many subscribers were imported It will also tell you if your subscriber file contained bad data 2 Type in subscribers manually If you only have a handful of subscribers to add to your list you can use the Add Subscriber form to add them in manually Move your mouse over the Subscribers tab and click the Add Subscriber menu option g Mailing Lists s Subscribers Erie Manage Subscribers Import Subscribers p Email Marketim Read more Add Subscriber he o Export Subscribers Control Panel fae Remove Subscribers Manage Banned Emails Manage Custom Fields To add subscribers by typing them in click the Add Subscriber option under the Subscribers menu Choose a mailing list to add subscribers to and click the Next gt gt button Fill out the form by typing in their email address and values for any custom fields you ve created for the mailing list DIY Email Manager www diy email manager com info melissanorfolk com 21 DIY Email Manager
105. lobal Lz Template Fig 5 7 Manage Templates step 2 3 The final section of the Create Templates process involves two more options e Activate Template Only active templates are able to be used for email campaigns and auto responders Templates are able to be made active through the Manage Templates process at any stage e Global Template This option allows you to set the template to global or not Global templates are visible to all users When you are satisfied with your settings click Finish to create your template DIY Email Manager www diy email manager com info melissanorfolk com 78 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Built in Templates fe Templates A MelissaNorfolk weWeb destiga The Built in Templates option is a tool that allows you to view the built in templates These templates are found in the admin resources email_ templates folder on your server for editing They have been tested in Gmail Yahoo Hotmail Outlook and Thunderbird email clients Template Name Action Business Newsletter Layout Mew ir Business Simple Layout En Business 2 Newsletter Layout than a Business 2 Simple Layout view Business 3 Newsletter Layout Whew Fig 5 8 Built in Templates DIY Email Manager www diy email manager com info melissanorfolk com 79 DIY Email Manager is a Melissa Norfolk Web Design Product Copy
106. m DIY Email Manager www diy email manager com info melissanorfolk com 98 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager sigana MelissaNorfolk bn B Modify Details Form The modify details form is a form that is used like a custom field in an email campaign or auto responder You will not be able to use this form on your website but rather it will generate a form in your email campaigns or auto responders so that your subscribers can modify the details associated with them If you chose to create a modify details form then the following screen will be shown e Form Name This is the name of the form for your personal reference e Form Design You may choose from a number of pre made layouts and colour schemes e Form Type Choose the type of form Subscription un subscription modify details or send to friend e Choose Format Allow subscribers to select if they wish to receive HTML or text based emails or set this option for them e Include Captcha This stands for completely automated public Turing test to tell computers and humans apart This is a challenge response system to help determine wether or not the user is a human or computer This helps prevent automated submission of your forms If this is turned on the user will be asked to enter a security code before the user can submit the form e Mailing List Select which mailing list
107. mail Manager www diy email manager com info melissanorfolk com 57 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved MelissaNorfolk design DIY Email Manager Add Banned Email Use the Form or upload a File below to add one or more email addresses to your banned email list Each email address should be placed on a new line You can also ban an entire domain using DOMAINNAME For example Hotmail com 1 email address has been banned successfully Cancel Save Fig 3 21 Add banned emails step 2 58 DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esiga Managing Banned Subscribers m _ To manage banned subscribers you will first need to add Subscribers them to a mailing list You have the option to un ban and remove emails from your banned list using this section To start managing banned subscribers simply click on the Manage Banned Emails from the Subscribers tab This first page is a search page that allows you to select what mailing lists you wish to manage When you select Next _ you will be shown a page that has all the banned Manage Banned pe _ subscribers from that particular mailing list Remove Subscribers Manage Banned Emails Choose 4 mailing list to Fi
108. mails an individual user has sent and at what times the sent them This can be viewed as monthly weekly daily etc DIY Email Manager www diy email manager com info melissanorfolk com 123 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Advanced Features Please note If you are not the administrator then these features may not be available or visible to you in your program Settings This feature allows you to change specific settings on how the application works i Miscellaneous Settings Application URL http i bekalssnx ka Server Timezone 11 00 Magadan Solomon Islands New Cale Global HTML Footer Global Text Footer Contact Email Address emaili address cam LTI Max Hourly Rate se Monthly Leeway allowance w Default Charset Western Alphabet 50 6859 1 BE Cron Support ves cron support is enabled eo Force Unsubscribe Link Ces force an unsubscribe link IP Address Tracking Yes ip address tracking is enabled Lz m ee 9 1 Miscellaneous Settings e Application URL The URL where this application is set up e g http www someURL com mail MelissaNorfolk W g g asigna e Server Time zone The time zone that your web server is located in The help tip will show you what time your server is set to If you are unsure about this ask your host Global HTML Footer Anything added here will be added to the end o
109. manager com info melissanorfolk com 31 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk w 6 5 g n e List Owners Email The email address of the list owner e List Reply to Email The email address that will be sent as the reply to address for the list e List Bounce Email The email address where emails will bounce to if an invalid email is subscribed e Notify List Owner This option allows the list owner to receive an email to provide notice of new subscribers and unsubscribed users e Bounce Email Server Name Bounce Email User Name and Bounce Email Password These are used for processing bounced emails If set up you can process bounced emails using a cron job e IMAP Email Account s the bounce email account and IMAP account If not it is a POP3 account e Use Extra Mail Settings You may need to set up extra options to connect to an email account for bounce processing If so enable this option and fill in the required information When you have filled in your desired settings click on the save button to proceed The following message should then appear 2 Manage Mailing Lists gt Use the Form below to manage your lists To create a new mailing list click on the Create Mailing List button below Your mailing list has been sawed successfully DIY Email Manager www diy email manager com info melissanorfolk com 32 D
110. mplete mode Insert Custom Fields Insert Unsubscribe Link Cancel Save Fig 7 10 Create website form Step 4 Error Page DIY Email Manager www diy email manager com info melissanorfolk com 94 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved Ze A MelissaNorfolk Nw sb design DIY Email Manager This section allows you to create a page that will display any errors that occur during the process of adding to the user to the mailing list database The WYSIWYG s from step 3 1 and step 3 2 and step 4 are the same WYSIWYG as used in the Email Campaign and Templates section mentioned above Click Finish to create your subscription form Manage Website Forms Here vou can manage your different types of website Forms including Subscribe and Unsubscribe Modify details and Send to a Friend To create a new form click on the Create Form button The new form has been created successfully Fig 7 11 Create website form Step 5 Completion successful DIY Email Manager www diy email manager com info melissanorfolk com 95 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk wab deasign Mew Form Details gt Form Mame Form Design Form Type Require Confirmation Send thank you email Include Captcha Lists Available For Subscription
111. n Product Copyright 2004 All Rights Reserved f MelissaNorfolk i woe b design DIY Email Manager Email Marketing Tip 9 Email Marketing Tip 15 Always include a signature at the bottom of your emails You can use your signature to link back to your website and even to your other products Here s a sample signature Regards John Doe President Company Y 2 Visit our website at way companyxyz com Read more Fig 11 1 Email Marketing Tip Email marketing tips are displayed on every page with a link to more information about that particular tip These are here to help you develop better marketing strategies and to raise you above your competition This option may option may be turned off in the user settings DIY Email Manager www diy email manager com info melissanorfolk com 132 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved Ae A NMelissaNorfolk r webes d e silgan DIY Email Manager Appendix WYSIWYG Editor The HTML content section is a visual editor that allows you to layout your email campaign content as it will appear in the recipients email program You can insert and format the content using the editor and the tools provided in the toolbar Detaut Sire Mormal i HTML Tag ZEODY SOUFCe FireFox Restrictions Simple mode Fig 12 1 The WYSIWYG editor The toolbar has the following tools available e Toggle Full screen
112. n next to that field DIY Email Manager www diy email manager com info melissanorfolk com 22 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager DA MelissaNorfolk wwe b design Create Website Form Here you can create forms to place on your website or inside emails These forms ar tance New Form Details Form Name My Newsletter Subscription Form Form Design Classic White Default Form Type Subscription Choose Format Allow Subscriber to Choose Require Confirmation e Yes this form requires confirmatic Click the Next gt gt button Depending on which form options you chose you may or may not be required to enter more details Again if you are unsure of anything just move your mouse over the help icon next to the field and read the help text Once you ve created your form you ll be taken back to the Manage Website Forms page Simply click the Get HTML link next to your new form and paste that code into your website to add the subscription form to your site DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 23 DIY Email Manager MelissaNorfolk design How to Setup an Autoresponder An autoresponder lets you send an email to your subscribers a specific number of hours or days aft
113. nd email addresses that are banned From that list The Global Ban contains email addresses that are banned From all existing and Future mailing lists Mailing List Details Mailing List Global Ban CAI Lists Business Mailing List 0 subscribers Business Mailing List 2 1 subscriber Fig 3 22 Manage banned emails step 1 Manage Banned Emails For List Global Ban All Lists Use the Form below to manage banned email addresses Add Banned Email Delete Selected Results perpage 10 Page lofi Back 1 Next Date Banned A Action F Email Address t F bg banned address com Today Edit Delete Fig 3 23 Manage banned emails step 2 From here you can choose to un ban re ban email addresses that are listed You can also delete the subscriber from the banned list but this will not delete them from the actual mailing list itself DIY Email Manager www diy email manager com info melissanorfolk com 59 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved a DIY Email Manager GP sorto y bn w 6 amp gn Email Campaigns What is an Email Campaign Creating a Email Campaign To create an email campaign click on the Create Email Campaign link on the Email Campaigns tab in the top navigation or from your front page control panel link under the Email Campaigns section Email Campaigns Ea Email Campaigns Man
114. nel This name is not shown to your users You can optionally filter the email addresses in your subscriber list using the other options on the form but for our example we will send to everyone on the list Click the Next gt gt button when you are done 051 1 S S S S S S S S S S S S S S S S S E S S S S S S S S S S A S S S S B S S B B E S aB B B S B B E S B B E S a B S a a E E S S E S S a E S S S E S S a E S S S E S S S E S S E E S S E E S a a E S S E E S a E S S S a S S S E S S S S S S S E S S S S S S S a S S S a B S S a B S S a S S a B S a a S S E B a a B S a a B e a a Create Autoresponder Dugi the form below to create a new autoresponder Welcome Message Autoresponder Match Email l Match Format HTML a a aE E E B aB a E E S aB a a E E B BS a E E BS B aB a S S B aB a a E S a a a a a a A The only required field is the autoresponders name field All other fields are for filtering the subscriber list so we can skip those for now Autoresponder Name DIY Email Manager www diy email manager com info melissanorfolk com 24 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager cea nadie web destan va y When the page loads complete the form Pay particular attention to the Bounce Email and Hours Delayed fields The bounce email field is the email address where emails rejected by your subscribers mail servers will be sent The
115. ng amp processing emails will respond to an email campaign with an error because the email could not be delivered This error message will be sent to an email address of your choice and must be entered in the return path email field Frocess Bounced Emails Complete the Form below ko create a new mailing list Mew List Details List Owners Mame o OSOS ba List Owners Email ha List Reply To Email ka List Bounce Email hs Notify List Ovner Yes notify the list owner eo Bounce Account Details Bounce Email Server Mame Bounce Email User Name Bounce Email Password IMAP Email Account Yes this is an IMAP Account Lz Use extra mail settings ies use extra mail settings Cancel TAYE a e e e e e a a a a a a a e a a a a a a a a a a a a a a a a E a E E a E E E E E E E E E E E E E E E E E E a a E E a E a E E a E E a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a E a E E E a E a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a Fig 2 5 The create mailing list set up page This screen will ask you for the following e List Name This is the name that you wish to use to allow you to reference this list It will appear in your control panel and subscription form e List Owners Name The actual name of the person that owns this list DIY Email Manager www diy email
116. nsubscribes 716 Most Unsubscribes Mon 16th 4pr 160 120 mat tt tt ey 06 17 26 B Total Unsubscribes Fig 8 13 Email Campaign Statistics Unsubscribe Statistics The Unsubscribe Statistics simply shows you how many people have unsubscribed from your Mailing List what days they did this and who they were DIY Email Manager www diy email manager com info melissanorfolk com 113 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Forward Statistics ilh Forwards Summary F ds Chart orwards Char Total Forwards 35 32 l Total Signups 0 24 16 a 01 06 11 16 21 26 31 B Total Forwards Fig 8 14 Email Campaign Statistics Forward Statistics The Forward Statistics simply show you how many of your subscribers forwarded the email onto other people they know and how many of those users signed up to the mailing list as a result DIY Email Manager www diy email manager com info melissanorfolk com 114 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved P DIY Email Manager e ooNorto V A w a B S g n Mailing List Statistics pees ee ee a a amme e o amm o o am o e am EE EE EE EE ES e o aS o e e aS a Subscribers Snapshot Top 10 Domain Name Subscribers Open Stats Link Stats Bounce Stats Unsubscribe Stats Forward Stats Fig 8 15 Mailing List Statistics Menu The
117. nt more then once Remember that the open statistics can only be taken from your subscribers that receive HTML emails and allow images to be loaded e Bounced How many of the emails in the mailing list sent to were bounce emails DIY Email Manager www diy email manager com info melissanorfolk com 106 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved F X MelissaNorfolk web design DIY Email Manager Open Stati stics Pee eee eee eee eee eee eee ee ere eer eee eee eee rere reer eer eee errr eee ere reer ee ere ere rere eee eee eee eee eee reer eee ee eee eerie l ilh Opens Summary Opens Chart Total Emails 42 664 Total Opens 7 734 Most Opens Date Time Tue 10th Apr Total Unique Opens 3 911 l i EE EE i i k i Asea n mi 06 11 16 21 26 24 oa h BJ Total Opens Fig 8 3 Email Campaign Statistics Open Statistics The Open Statistics shows what users opened your email campaign at what times down to the minute It lets you know what day the most popular day was for opens for your email Campaign how many times it was opened and how many unique opens this includes The Average opens takes the Total opens and compares this to the Unique opens to produce the result The higher the Average Opens the more popular the Email Campaign was You can use this information to help determine what sort of content and subject lines produce bet
118. ormation from your subscribers such as name age sex and location In this article we ll look at a simple example of using custom fields to improve email response rates Choosing What I nformation to Collect As you know you can already collect your subscribers email address using the system but what other information would you like to collect Keep in mind that the more information you ask for the less likely your subscribers are to want to join your mailing list In our example let s pretend we run a web site that sells flowers We want to collect our subscribers email address first name and favourite flower To do this we need to create a custom field in the system for each piece of information we want to collect so let s do that now Creating the Custom Fields Move your mouse over the Mailing Lists tab at the top of the page and click the Manage Custom Fields menu option You will be taken to the Manage Custom Fields page Any custom fields you create will be shown here Click the Create Custom Fields button to add a custom field Creating a custom field is a multi step process To add the first name custom field complete the form as shown below then click Next Create Custom Field Enter the details of the custom field in the form below Custom Field Details Custom Field Name First Name Custom Field Type Text Field Required ivi Yes this field is required ee ee see ee eee ee eee eee eee ees ee
119. plates a uceds siaslaaesde conde ditunnpoiwatdaleadesdponssanemie nih ovaisexatontenbeslarerdadarinemeieasetseeSt 73 Creating and Managing Templates ive ccicciosccawntwnrescasduwenmesnowedalve tnpaianeciabbswsdebiecdebdaneiwsiunceedbsinaineadeias 73 Create Templates iscsi aa E a 75 Buit iN Templates cioscana inr E ana ET i rerai 79 Manage AUto RESPONGETS rrsan ira R E AE EEEE 80 What is an Auto FESO ON ISN seccciesisii ese ine E AEREE ETE EA SERERE KEE 80 Why should use an auto responder ssssssrssssrrrrersrrsrerrrrsrerrsrerrrrnrrrrnrrnrsrnrrsrnnrnrnrerrnrenerrorennt 80 Create and Manage Auto responders essssssssssrrrrsrerrsrerrrrsrtrrnrrnrtrnrtsrnrrrrtrnrtsrtnrtrrerrsrrerrsrenrne 80 Croate AULO CSO ONG Cl sraa A ERER EA E AORE 82 PUTTS TF E a E cst ee E its a cite E T A wane EA E A ene anette 89 E EEE E E EE E E A E A E E E beer Oo NN Rin 89 Manaomia FOD oega E A E E AN 89 COE FONTE aor a E E E E cons ease neta nr aeauce eet danon 90 E r E E ees cat ual gap EA EE AEE R EE 104 What are statistics sciciciiiiirnincicerniniiececiriticeriinceie inia a adesa eee iai tiiadionb iirin 104 Emal Campaldi Statist CS nsceicvinsuaietednes oaie E a E AA EE A TA nanan arcane 105 A to responder StatistiCS cvscstcctsnanenseabendectasteincneonnctan tna ieteaeecsdiuieca Te sae iedbentectnmeteneansiotenaacets 110 Open SLASH CS erisir rae oas a Aa ea aA eiar Aa Ea e A 112 Advanced FEAE S ae eee ee nme ae oe ee ee ene eee ene ere oe EEEN EE RAEE eee
120. ption Display Text 3 Option Value 4 Option Display Text 4 Gption Value 5 Option Display Text 5 Enter the details of the custom Field in the Form below a amp Add More Fig 2 12 Create custom fields step 2 Radio Box e Radio Value number This is what the radio boxes value will be e Radio Label number This is the text that will appear next to the radio box DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 38 DIY Email Manager MelissaNorfolk design For a Date box type of field the following options will be shown on step 2 Create Custom Field Enter che details of the custom Field in the Form below Custom Field Details Display Order rst e Display Order Second L Display Order Third a Fig 2 13 Create custom fields step 2 Date box e Default Value You can choose a default value to appear in the subscription form e Display Order First Second amp Third Choose which order you wish to display the date use day month and year for these three fields e Start Year Choose which year to start the year dropdown with e End Year Choose which year to end the year dropdown with DIY Email Manager www diy email manager com info melissanorfolk com 39 DIY Email Manager is a Melissa Norfolk Web Desi
121. r www diy email manager com info melissanorfolk com 104 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved o DIY Email Manager e ooNortom V ha Wg destign Email Campaign Statistics Email Campaign Statistics Statistics Snapshot Open Stats Link Stats Bounce Stats Unsubscribe Stats Forwarding Stats Fig 8 1 Email Campaign Statistics Menu There are several types of statistical reports available e Statistics Snapshot A brief overview of the statistics gathered for an individual send of an Email Campaign e Open Stats View information about what users opened your email and at what times dates e Link Stats View statistics on what links have been clicked on by what users e Bounce Stats View information about how many email addresses in your Mailing list were marked as bounced e Unsubscribe Stats View information on the number of subscribers that have opted out of your Email Campaign Mailing List e Forwarding Stats View information on how many of your subscribers forwarded on the email to people they know DIY Email Manager www diy email manager com info melissanorfolk com 105 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk w g 3 B 5 gn Statistics Snapshot View a summary For email campaign Wewsletter Febuary 2007 sent March amp 2007 9 26 am Statistics Snapshot Ema
122. rCE Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 16 Create mailing list Step 2 Modify Details Form Click Next to continue The following final two steps are the same as the steps in creating a subscription form DIY Email Manager www diy email manager com info melissanorfolk com 100 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk Ww g G asigna Send to Friend The send to friend form is a form that is used like a custom field in an email campaign or auto responder You will not be able to use this form on your website but rather it will generate a link to a form so that your subscribers can fill this out and forward the email onto someone that they think will enjoy it Mew Form Details Form Mame pri Form Design Classic White Detaut se he A Preview BETES Sendo Friend cos fon 59 Sn E mi e Fig 7 17 Create mailing list Step 1 Send to Friend Form If you chose to create a modify details form then the following screen will be shown e Form Name This is the name of the form for your personal reference e Form Design You may choose from a number of pre made layouts and colour schemes e Form Type Choose the type of form Subscription un subscription modify details or send to friend DIY Email Manager www diy email manager com info melissanorfolk com 101 DIY Email Manager is a Me
123. re are several types of statistical reports available Subscriber Snapshot A brief overview of the trends in user subscriptions UN subscribes bounces and forwards Top 10 Domain Name Subscribers Open Stats View information about what users opened your email and at what times dates Link Stats View statistics on what links have been clicked on by what users Bounce Stats View information about how many email addresses in your Mailing list were marked as bounced Unsubscribe Stats View information on the number of subscribers that have opted out of your Email Campaign Mailing List Forward Stats View information on how many of your subscribers forwarded on the email to people they know DIY Email Manager www diy email manager com info melissanorfolk com 115 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk asigna Subscriber Snapshot E eee eee AN ee eee pih Subscriber Summary E Total Subscribers 1 427 Subscriber Summary i Total Unsubscribes 249 Total Bounces O Total Forwards 0 AHEHE HH O M 08 11 16 120 21 26 Subscribes B Unsubscribes B Bounces B Forwards Fig 8 16 Subscriber Statistics Subscriber Snapshot The Subscriber Snapshot gives a brief overview of the trends in user subscriptions UN subscribes bounces and forwards within a selected time frame e Total Subscribers
124. right 2004 All Rights Reserved We VelissaNorfolk AP a b d esiga DIY Email Manager Manage Auto Responders What is an Auto responder An auto responder is an email campaign that is sent to your subscribers automatically a set period of time after they have subscribed to your mailing list You can have as many auto responders as you like Auto responders can be sent based on the information that was collected during signup so this feature is a great way to follow up their subscription with a personalized message or offer You must have CRON enabled to be able to make use of the autoresponder functionality Why should I use an auto responder Auto responders are a good way to follow up with your subscribers You can follow up with an offer that is targeted based on their information or you can simply send them a personalized message based on their information that was provided during the subscription process It is another marketing tool that allows you to target specific groups within your mailing lists Create and Manage Auto responders To get started click the Manage auto responders link on your front page control panel or the Manage auto responders link from the Auto responders tab If you would like to create a new auto responder click on the Create Auto responder link on the front page or in the Auto responder tab m Autoresponders Manage Autoresponders Autoresponders Create
125. rmat Active Action Immediately after HTML and C ba My New Autoresponder Today A ae Fig 6 5 Manage Auto Responders Auto responders have been created DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved 81 Tr tit E f View Edit Copy Delete DIY Email Manager Create Auto Responder m Autoresponders Manage Autoresponders Create Autoresponder R Mailing List Details Mailing List Fig 6 3 Create Auto Responders step 1 OTA MelissaNorfolk W g 3 design The first screen will ask you which mailing list the auto responder belongs to Auto responders are linked to a mailing list because the auto responder will be sent to this mailing list only Business Mailing List 0 subscribers Business Mailing List 2 1 subscriber To create a new auto responder simply click on the create auto responder button Autoresponder Details Autoresponder Mame Match Email Match Format Match Confirmed Status Clicked On Link Opened Email Campaign Fig 6 6 Create Auto Responder step 2 8 HTML ae ke C es filter by link Yes filter by opened email campaign Lz The first step will require you to enter some details about the auto responder you are creating for your mailing list e Auto responder name This is for your reference when using the application to manage
126. rms to place on your website or inside emails These forms ar Cancel Next gt gt New Form Details Form Name My Newsletter Subscription Form Form Design Classic White Default Form Type Subscription Choose Format Allow Subscriber to Choose Require Confirmation Yes this form requires confirmati Creating a form to accept subscribers from your web site is easy Click the Next gt gt button Depending on which form options you chose you may or may not be required to enter more details Again if you are unsure of anything just move your mouse over the help icon next to the field and read the help text Once you ve created your form you ll be taken back to the Manage Website Forms page Simply click the Get HTML link next to your new form and paste that code into your website to add the subscription form to your site Step 4 Create your email campaign The most important part of your campaign is the email you will send to your mailing list Let s now look at how to create a simple email campaign by choose a professionally pre designed email template from those included in the system Move your mouse over the Email Campaigns tab and click the Create Email Campaign menu option DIY Email Manager www diy email manager com info melissanorfolk com 9 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager GP sorto V ns we destign
127. s p Once you ve created an email campaign you will be SESE familiar with the edit section of managing an email Campaign as it is the same page that you saw when deuei ae creating the email campaign Sy f a y alles To Manage a email campaign click on the Manage Email Campaigns link on the Email Campaigns tab in the top Send Email Campaign navigation or from your front page Control panel link under the Email Campaigns section All available email campaigns will be listed in the Manage Email campaigns page Manage Email Campaigns B No email campaigns have been created Please click the Create Email Campaign button to create one Create Email Campaign Fig 4 9 If you haven t created any Email Campaigns then you will see this page From here you can view send schedule edit copy or delete email campaigns Manage Email Campaigns Use the form below to review edit and delete email campaigns Create Email Campaign l Results per page 10 M i Page 1of1 Back 1 Next Created Last al Name i Subject rar eae Format Active Archive Action F Business Email Business Email Tod Mot Mii y y view Send Edit C Delet Campaign Campaign 1 carat Sent Stes ie ERE EEE SE GH Fig 4 10 Manage Email Campaigns Here is a brief outline of the Actions that can be taken when managing an Email Campaign e Choose an Action This option allows you to change the different status of all
128. sers Access Permissions e Administrator Type This allows you to select what type of permissions the user will be allowed according to the type of user If you select personalization then you will be able to select with more precision exactly what the user can and cannot do Mailing List Access Permissions Mailing Lists Let me choose the lists C My Subscribers Fig 10 4 Create Users Mailing List Access Permissions e Mailing Lists This allows you to select what mailing lists the user will be allowed to view and use If you select let me choose then you will be given the option of selecting just which mailing lists the user can view and use Else they will be able to view and use all mailing lists DIY Email Manager www diy email manager com info melissanorfolk com 130 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager S MelissaNorfolk design Template Access Permissions C My Mew Template Fig 10 5 Create Users Template Access Permissions e Templates This allows you to select what templates the user will be allowed to view and use If you select let me choose then you will be given the option of selecting just which templates the user can view and use Else they will be able to view and use all templates DIY Email Manager www diy email manager com info melissanorfolk com 131 DIY Email Manager is a Melissa Norfolk Web Desig
129. t to add this custom field to and click Save We now have two custom fields that we can add to our subscription form to collect additional information from our subscribers Manage Custom Fields Use the form below to manage your custom fields To create a new The selected custom field has been updated successfully Create Custom Field Delete Selected Custom Field 2 all Favorite Flower L First Name Our two custom fields as shown on the Manage Custom fields page DIY Email Manager www diy email manager com info melissanorfolk com 18 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager we 2 MelissaNorfolk w oe esiga Adding Subscribers A Quick Tutorial There are 3 different ways you can add subscribers to your mailing list l I mport subscribers from a file If you already have a list of subscribers in a file on your computer you can upload that file into the system and add the subscribers to your new mailing list To start you will need to export your subscriber list from your other mailing program You should export your subscriber list into a CSV comma separated value file A CSV file will contain a list of your subscribers details in a line by line format such as userl site com MALE Y 20030101 user2 site com FEMALE N 20031014 user3 site com MALE N 20020706 Move your mouse over the Subscribers tab and click the Import Su
130. tal Soft Bounces 446 1 500 Total Hard Bounces 1 678 1 000 oT e errr Terre reer rrr rrr rerrrerrrrrrrtrrrrrrrrrrrrrrrrrrrrtr rrr rrr rrr rrr rrrrrrr rrr rrrrrrrrrrrr rrr rrr rit irri rtrr rrr rrr rtrrrr rrr 500 i i T i Jan Feb Mar May Jun Jul Aug Sep Oct Now Dec B Soft Bounces B Hard Bounces Fig 8 5 Email Campaign Statistics Bounce Statistics The Bounce Statistics simply show you how many email accounts bounced in the sending of a particular Email Campaign It displays what email bounced when it bounced what type of bounce it was and what rule it used to decide it was a bounced email account Unsubscribe Statistics ih Unsubscribe Summary Unsubscribes Chart Total Unsubscribes 716 Most Unsubscribes Mon 16th 4pr 160 120 mat tt tt ey 06 17 26 B Total Unsubscribes Fig 8 6 Email Campaign Statistics Unsubscribe Statistics The Unsubscribe Statistics simply shows you how many people have unsubscribed from your Mailing List what days they did this and who they were DIY Email Manager www diy email manager com info melissanorfolk com 108 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Forward Statistics eee eee ilh Forwards Summary Forwards Chart Total Forwards 35 32 E a ee ee ee ee Total Signups 0 34 J I J E EEEIEE POPETI ETTET TTT ETTET peesosesopeesesesassosesoepesssesegesesosss PE EEE
131. ter results and what days times are more popular for your users Link Statistics POOR URS OR RESO SURES USEC ECE O SECC e eee eres r errr cere i rer rere errr reer errr rrr rer reer errr rere r eerie errr rir ilh Link Clicks Summary Total Clicks 3 Links Clicked Chart l Total Unique Clicks 2 Most Popular hkkpi jiwa buesd a i Average Clicks Per Email Open 0 1 l ee ee eee spp Mar Apr May Jan Feb Jun Jul Ag Sep Oct Mow Dec B Total Clicks Fig 8 4 Email Campaign Statistics Link Statistics The Link Statistics shows what users clicked on what links and at what times down to the minute It lets you know what day the most popular day was for the different links in your email campaign how many times it was clicked and how many unique clicks this includes The Average Clicks takes the Total Clicks and compares this to the Total Unique clicks to produce the result The higher the Average Opens the more popular the link was You can use this information to help determine what sort of content produce better results and what days times are more popular for your users DIY Email Manager www diy email manager com info melissanorfolk com 107 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk esign Bounce Statistics gj Bounce Summary Bounce Chart Total Bounces 2 124 aman To
132. text based email receivers e Import a file from a web site Enter the full website address to the webpage that you wish to grab text content from e Upload a file from my hard drive Click browse to look for the text file that contains the content you wish to use in this email campaign Note These two second options will import content AS S so if the page is HTML then it will import HTML code not just the text portions If you wish to extract text from HTML then finish the HTML portion of the email campaign first click Finish to save and then edit the email campaign to come back and import the text from the HTML editor into your text version DIY Email Manager www diy email manager com info melissanorfolk com 77 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk w 6 5 g n e Insert custom fields This link will allow you to insert automatic content such as an unsubscribe link for this email campaign or the subscription date It will also allow you to insert custom fields that you have that correspond to the subscription records in your mailing list Eg Name address etc This will allow you to personalize email campaigns automatically by inserting a custom field e Insert Unsubscribe Link This simply inserts an unsubscribe link into the edit window Activate ves this template is active Template Global Yes this template is g
133. than 5 you should click Add More An additional 5 options will be shown to allow you to add more You can repeat this until you reach the number you require Create Custom Field Enter the details of the custom Field in the Form below Custom Field Details Checkbox Display Text 1 Po Checkbox Display Text 2 Po Checkbox Display Text 3 Po Checkbox value 4 Checkbox Display Text 4 Po Checkbox Display Text 5 PO Checkbox Display Text 6 Po 5 Fig 2 11 Create custom fields step 2 Check Box e Instructions You can choose a default value to appear in the drop down list as instructions to your subscribers e Checkbox Value number This is what the checkboxes value will be e Checkbox Label number This is the text that will appear next to the checkbox DIY Email Manager www diy email manager com info melissanorfolk com 37 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager If you chose the Radio box type field the following page will display in Step 2 To create aNorfolk design more than 5 you should click Add More An additional 5 options will be shown to allow you to add more You can repeat this until you reach the number you require Create Custom Field Custom Field Details Option Value 1 Option Display Text 1 Option Value 2 Option Display Text 2 Option Value 3 O
134. that has many tables License Key Details License Key SS NtwS ODdi 2Fi MDF OTIS 2WTy 2435 0Dc3 A Fig 9 4 License Key Details e The license key generated when you purchased this product If unsure please contact your administrator or the seller of this product Test Sending Fig 10 5 Send a test email e Enter an email address to test the sending system Uses the SMTP details provided above if applicable DIY Email Manager www diy email manager com info melissanorfolk com 126 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Manage Users MelissaNorfolk Jwie b design This feature allows you to add users to your program and also choose different options for specific users of the application Click the Users link on the top right of the control panel Users l Use the Form below ko manage your user accounts You can add a user by clicking on the Create User button below A Current assigned user accounts Of admin accounts 2 Your license key allows you to create 3 more accounts Action m dit Delete E arenes Page lofi Back 1 Next F Username Full Name i Status User Type if S aa Hi ii a amp pi ue Bae EA Fig 10 1 Manage your users DIY Email Manager www diy email manager com info melissanorfolk com DIY Email Manager is a Melissa Norfolk Web Design Product
135. that may not be compatible or valid within this editor It is advised that you test a portion of the pasted layout before attempting to create a full email Campaign only to find that the code was not valid Apart from using the editor to create a HTML layout you can also use an existing HTML page online or by importing HTML content from a file e Import a file from a web site Insert the full website address to the file that contains the content for this email campaign e Upload a file from my hard drive Click browse to find a file on your hard drive to be used in the email campaign Note The html content will be imported AS S and will not maintain any links to your images etc So you will need to ensure that the links to images are correct before importing content Text Content G Type text into the text box below O Upload a file From my hard drive Import a file From a web site Insert Custom Fields Insert Unsubscribe Link Fig 4 7 Create Email Campaign Step 2 3 For text based emails This next section of the email campaign page applies to the subscribers that receive text formatted emails e Type text into the text box below Any text typed into the text box in this section will be sent to your text based email receivers DIY Email Manager www diy email manager com info melissanorfolk com 63 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager
136. the emails that you have selected using the check boxes Status types include Delete Archive Un Archive Activate and Deactivate e View an Email Campaign The view link allows you to preview the email Campaign content in both HTML and text format which ever applies to the email campaign When you click the view link a new window will pop up You can use the drop down menu at the top of the window to switch between the HTML preview and the text preview DIY Email Manager www diy email manager com info melissanorfolk com 66 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager F MelissaNorfolk web design Home Page About Us Hews Contact Us Home Page Home Page Content here we ewe ew ww ow wm ow wm ww ow wm ow ow ow ow ow ow ow ow wm ow on ow ew ow ew ow ow wm mw ow ww ow ww ew ow wm mw ow 8 ww ow on wm ew wn wm ow ow on mw ow wn ww ew ww we ww mw ow ww ow ww ew ew wm we Fig 4 11 View a preview of what your email will look like to both types of users Send an Email Campaign This will lead you to the Send Email Campaign section Please view the section titled Send Email Campaigns for a guide on how to use this section Edit an Email Campaign Click on the edit link to navigate to the Update Email Campaign page This page is the same as the create email campaign page and your current content will load
137. ttach this form to e Sort Custom fields f you have any custom fields created they will appear in the Sort Custom fields section to allow you to select them to appear on this new form DIY Email Manager www diy email manager com info melissanorfolk com 06 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Zz elissaNorfolk design You can change the order in which they appear on your form by highlighting them and clicking on the up and down arrows on the right Form Display Options Confirm Page HTML Create content using the WYSIWYG editor below Use an existing URL Default Sized A r agy joa Custom Fielda please confirm your request to unsubscribe trom this mailing list HTML Tag sBoDy SOUFCE Complete mode Insert Custom Fields Insert Unsubscribe Link Fig 7 13 Create mailing list Step 2 1 Unsubscribe Form This section of the form creation process uses the same WYSIWYG as was used in the Email Campaign and Templates section mentioned above DIY Email Manager www diy email manager com info melissanorfolk com 97 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager MelissaNorfolk wW g 3 B 5 gn Confirmation Email Options i Send From Mame Scott Tedmanson Lr Send From Email scotk interspire com ha a Reply To Email scot
138. ubscriber Statistics Top 10 Domain Subscribers The Top 10 Domain Name Subscribers statistics gives you information on what domains are most common to your mailing lists It tells you what domain has the most subscribes and what the related UN subscribes bounces and forwards for those domains are DIY Email Manager www diy email manager com info melissanorfolk com 117 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Zz N elissaNorfolk designa Open Statistics ee eT ily Opens Summary Opens Chart Total Emails 42 864 Total Opens 7 734 Most Opens Date Time Tue 10th Apr Total Unique Opens 3 911 f uk i A h Average Opens 0 2 SSP S O E O ee ee ee S O O nnl a1 06 11 16 24 e FI 21 26 B Total Opens Fig 8 18 Subscriber Statistics Top 10 Domain Subscribers The Open Statistics shows what users opened your email campaign at what times down to the minute It lets you know what day the most popular day was for opens for your mailing list how many times users opened an email and how many unique opens this includes The Average opens takes the Total opens and compares this to the Unique opens to produce the result The higher the Average Opens the more popular the Email Campaign was You can use this information to help determine what sort of content and subject lines produce better results and what days times are more popular
139. ubscribers are unsubscribed 0 subscribers contained bad data 0 subscribers were not imported successfully The final screen will tell you how many subscribers were imported It will also tell you if your subscriber file contained bad data 2 Type in subscribers manually If you only have a handful of subscribers to add to your list you can use the Add DIY Email Manager www diy email manager com info melissanorfolk com 7 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager GPa sorto V ns we design Subscriber form to add them in manually Move your mouse over the Subscribers tab and click the Add Subscriber menu option Ee Mailing Lists gt Subscribers Ba Ema Manage Subscribers Emal Harkelin Import Subscribers Read more Add Subscriber hp Control Pan el Export Subscribers Remove Subscribers Manage Banned Emails Add Banned Email Manage Custom Fields To add subscribers by typing them in click the Add Subscriber option under the Subscribers menu Choose a mailing list to add subscribers to and click the Next gt gt button Fill out the form by typing in their email address and values for any custom fields you ve created for the mailing list New Subscriber Details Email Address user lim site com Format HTML Confirmation Status Confirmed Custom Fields Full Name John Doe Ag
140. unced emails either manually or scheduled through cron you specify the details for that email account l _ The application will read each bounced email and using a Process Bounced Emails _ set of rules built into the application will determine whether or not it s a soft bounce a hard bounce or a non recognized bounce A soft bounce is a temporary bounce such as This user s mailbox is full A hard bounce is a permanent bounce such as This email account does not exist If it s a soft bounce the application will record the bounce but will take no action on the email address until it soft bounces 5 times Once an email address has soft bounced 5 times it is treated as a bounced email A hard bounce is processed as a bounced email right away A bounced email is never deleted instead it is marked as Bounced and future emails will not be sent to this email address If a bounce email is not recognized then the application will ignore the bounced email If you think that a bounced email should have been processed rather than ignored you can add a new rule to the bounce rule file by editing admin resources user_bounce_rules php Please read the instructions inside the rules file on how to add a new bounce rule DIY Email Manager www diy email manager com info melissanorfolk com 42 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager sigana Melissa
141. www diy email manager com info melissanorfolk com 88 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved DIY Email Manager Manage Forms What is a form A form is a part of a web page that allows a user to input information by answering a set of predefined questions This form is then submitted to allow the information to be collected The forms that are created in the application are closely linked with the custom field functions and their properties outlined in the previous section Test Subscribe form Your Email Address Preferred Format HTML Fig 7 1 An example of a standard form Managing Forms To get started click the Manage Forms link on your front page control panel or the Manage Forms link from the Forms tab If you would like to create a new form click on the Create Form link on the front page or in the Forms tab Manage Website Forms Create Website Form Fig 7 2 Control panel access to Website Forms Fig 7 3 Top access to Website Forms If you haven t created any forms yet the following screen will be shown when you click Manage Forms Manage Website Forms No forms have been created Click the Create Form button below to create one Fig 7 4 Manage Forms None created If you have created a form the following will show _ Manage Website Forms Here you can manage your different types of w
142. y Eg If an email client does not display HTML emails then the text version will be shown Bounced emails Bounced emails are emails that do not reach the recipient The target email server that is receiving the emails will use the return path email that is specified in the send email to send back any error messages that occur to alert the sender that the email did not reach the recipient Some reasons for bounced emails can be a non existent email address or server a server that is not allowing emails or a spam filtering program that requires the sender to click on a link and manually confirm the sending of the email before it will reach the recipient Spam This is unsolicited and unwanted email correspondence DIY Email Manager www diy email manager com info melissanorfolk com 136 DIY Email Manager is a Melissa Norfolk Web Design Product Copyright 2004 All Rights Reserved
143. your hard drive to be used in the email campaign Note The html content will be imported AS S and will not maintain any links to your images etc So you will need to ensure that the links to images are correct before importing content Text Content G Type text into the text box below Upload a file From my hard drive Import a file From a web site Insert Custom Fields Insert Unsubscribe Link Fig 6 10 Create Auto Responder Step 4 3 For text based emails This next section of the email campaign page applies to the subscribers that receive text formatted emails e Type text into the text box below Any text typed into the text box in this section will be sent to your text based email receivers e Import a file from a web site Enter the full website address to the webpage that you wish to grab text content from e Upload a file from my hard drive Click browse to look for the text file that contains the content you wish to use in this email campaign Note These two second options will import content AS S so if the page is HTML then it will import HTML code not just the text portions If you wish to extract text from HTML then finish the HTML portion of the email campaign first click Finish to save and then edit the email campaign to come back and import the text from the HTML editor into your text version DIY Email Manager www diy email manager com info melissanorfolk com 87 DIY Ema

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