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Applause™ Media System Control Center User Manual

1. Enter the Tracking Information and Promotion Category Select the Create a Rotating Promotion option Promotions Images Audio Video Themes Locations Reports Admin User Portal Promotional Items Scheduling Categories Create New Promotional Item General Information 2 Rotating Promotion Select a promotion for each day of the week Monday Ham sandwich gt Tuesday Turkey Sandwich Wednesday Steak and Cheese Thursday Use the down arrows next to each field to view the selection of all promotions you have created and select the promotion that is appropriate for that day On days where you do not wish to offer a Special of the Day simply leave the field blank When you are done creating the schedule remember to CREATE the schedule It will appear as any other promotion would in your promotions list with T as an identifying icon to the left of the promotion name MDE 4349C Applause Media System Control Center User Manual August 2009 Page 33 Customizing the Applause Media System for your Business Building Rotating and Day targeted Promotions For something like a Lottery advertisement that might be done once or twice a week you can use a similar technique but leave most days blank 1 General Information gt gt 2 Rotating Promotion Select a promotion for each day of the week Wednesday Lottery Wth Audio Thursday Saturday Lottery Wt
2. Select Image TIP Enter keywords to search the image libraries Results match all keywords entered so enter fewer keywords for more general results and more keywords for more specific results Search for in Au Images Note If it does not open a separate window you may have an activated pop up blocker on your browser Turn off the pop up blocker on your browser If you do no know how to do this check the Applause Media System User Portal for more details w User Tip For best results use single or two word searches and use a brand name such as Coke or a generic description fountain drink and view your results then add other keywords to your description and Search again Your search result will likely bring back several images even hundreds So scroll down the page until you find an image that is best suited for use in your promotional offer Click SELECT THIS IMAGE to choose the required image Note If images appear as red Xs ask your network administrator to open Port 81 on your corporate firewall and set Net Sense if applicable to allow images from www gilbarco com Next you can choose to change the display settings By default each advertisement will appear on screen for 8 seconds and the advertisements will rotate in a specific order To change the timing or and prevent advertisements from repeating during a single fueling session change Display duration in secands a required the values
3. based Promotions on page 13 and Graphical Promotions on page 18 MDE 4349C Applause Media System Control Center User Manual August 2009 Page 29 Customizing the Applause Media System for your Business Adding Video Files to the Applause Media Library Adding Video Files to the Applause Media Library The Applause Media System Control Center allows you to add your own video files in a number of industry standard file formats Videos Categories User Video Library amp Legend Oaer Wl Free Space 463 99 MB Video File View Category Video File View W Used Space 31 01 MB Name Length in seconds Size in MB Category Bakery Items 9 075 PREVIEW Candy no Sound 9 542 Cheerwine 27 8633 Citgo 30 4633 Coffee with Sound 9 408 Energy Drink with Audio 9 931 Healthy Snacks with Audio 8 965 Lottery with audio 9 448 Quiznos 31 5083 PREVIEW Reeses Peanut Butter Cups with Audio 14 9467 Snacks 9 676 To add video files to the User Video Library click VIDEO tab in the Applause Media System Control Center Click NEW VIDEO FILE The compatible video file formats are listed on the upload page O Vexpercnoor Poate mie A Gl Vico EP A mere Ra Midea Satele Create New User Video Library File FI New User Library Video File Video File Information TIP Use the Browse button below to select a video file to upload to the User Library The video file can be in MPEG AVI WMV MP
4. looking for you can search it using a keyword or click To see fewer matches narrow your search by adding additional keywords SHOW ALL to see all the audio files in the system When you find the required audio file click ime laude Aad Join Un For A oa dad Fre Lunch Biwi SELECT and the search window will close Then TE click CONTINUE feo beat att id ee Linch hime decat A Pact ind Pra leech Agere Hrm Er E Pal fer ark fs MDE 4349C Applause Media System Control Center User Manual August 2009 Page 19 Customizing the Applause Media System for your Business Graphical Promotions Coupon Creation for Graphical Promotions The process for creating the coupon for Graphical Promotions is almost identical to the process described in the Building Text based Promotions on page 13 with just a few minor differences Since the graphics you uploaded for the promotion would be too intricate and large for reprint on the coupon you will need to select a product image for the coupon Click CLICK HERE TO ADD AN IMAGE in the upper right of the screen When you have completed the form and added the image click PREVIEW COUPON to preview the item Close the preview window and then click CREATE Create New Promotional Item J Coupon inhor T 1 Grae To cereale an coupon for ihi promotion welect a Qoupon Type and complete the Dhoore images to print on this coupon optional information below i bata fa ZI fr I Ma spirati
5. Copyright 2009 Gilbarco Veeder Root All Rights Reserved License Agreement On this form you will be setting up a playlist and telling the dispensers during what timeslots and dates you would like this playlist to display during transactions From May 1 2012 lt The first section is DATE RANGE To set up a Promotion Schedule To May 31 2012 for the month of May 2012 use the list of options and choose the No end date runs indefinitely required date From is start date and To would be the last day the promotion would play If you would like to create a schedule that does not end set the start date and click the box next to the No end date runs indefinitely option to run the go promotion schedule indefinitely I Morning 5 00 AM 10 59 AM T Lunch 11 00 AM 2 59 PM Drivetime 3 00 PM 6 59 PM Evening 7 00 PM 10 59 PM Latenight 11 00 PM 4 59 AM The next selection point would be to assign a day part or day parts to the promotion schedule If for instance you wanted to run a single Special all Day then the box next to All timeslots option would be enabled To create a schedule that would run during the morning commute and breakfast time Morning would be an appropriate option Choosing two timeslots such as Drive time and Evening together will also work if you would want to display the same promotions throughout the day and thro
6. If you have more than one site being setup repeat this process and also refer to information on Grouping Locations later in the documentation If you would like to change or update information you can do it at any time by clicking the site information on the LOCATIONS tab Page 10 MDE 4349C Applause Media System Control Center User Manual August 2009 Create Your Brand for the Dispenser Displays Customizing the Applause Media System for your Business Create Your Brand for the Dispenser Displays Does your store brand have a unique look and feel with a logo and distinctive color palette that you would like to reflect on your new color screen displays If so you will want to work with the Applause Media System artist team to create a custom theme that will go around your promotional content when it displays on the dispenser This development work is already paid for as part of the purchase of your Applause Media System Launch package To start this process collect an electronic file of your store logo and also any kind of direction you have on colors used in conjunction with your store If you do not have anything else a photo of the store works Your Custom Theme Usually 1 75 each Save 1 when you buy the 4 pack y 99 Keg 6 99 4 Pack of Looz Cans Send this information to applause request gilbarco com with the words New Theme in the subject line We can work with just about any electron
7. and also a phone number for us to contact you if required MDE 4349C Applause Media System Control Center User Manual August 2009 Page 3 Welcome to the Applause Media System Control Center Control Center Tool Tabs Control Center Tool Tabs Each tab on the top of your Applause Media System Control Center Page covers certain functions of the product that will be described in detail throughout this manual The following is a brief overview Promotions Most of the tools you will need to create and schedule promotions are included under this tab You will get a lot of use out of this one It is described in detail in the following pages Images The main graphics libraries for the Applause Media System offer over 70 000 images which can be used to create promotions you will not find things like your own store logos the cups you provide as part of your premium coffee service or possibly regional product images such as the local dairy brand You can upload those here Audio This is where you would upload and manage audio files to augment the library of files already provided with the Applause Media System Control Center A large variety of audio file formats are supported Video This is where you would upload and manage video files that you might receive from vendors or other sources A number of video files are also included with the purchase of your Applause Media System Control Center Themes A place to update manage a
8. drink A quality lunchtime meal image and even a barcode and do it all in seconds Click the PROMOTIONS tab in the Applause Media System Control Center Click NEW PROMOTION 62 a 2 79 Het dag and 2007 Fountain Tracking Information Hot Dog and Fountain Special rehuires You will first be asked for tracking information The most Coke Sponsored important piece of information and the only required field is the Promotion Name Manufacturer Cola Bottlers amp Distibuton Product Fountain Drinks Advertiser Name F User Tip It pays to use a very descriptive file name for SKU your promotion as this will appear on report lists and used UPC 40005290901 in scheduling Offer Code You will also be asked to specify a category for the promotion A number of Promotion Category Category designations are already available in your system However you can also create your own category more on this in Category Creation on page 27 Lunch Menu Use the down arrow J to see the complete list Promotion Type Create a text based Promotion To create a text based promotion you will type in the promotion information and can select an image from a library of images Finally ensure that the Create a text based Promotion option is selected on the right Uploac a graphical Promotion column of the screen we will go over the other To upload a graphical promotion you must first use a
9. versions of their commercials that re enforce their major advertisement campaigns To make for better use of your media ask vendors if they have short 10 and 15 seconds variations of their advertisements when making requests ge User Tip Video files can be quite large when created in very high resolution This can make them time consuming to upload and unwieldy to store on the Applause Media System When asking vendors or your advertisement agency for video files provide them screen resolution information and request a file size of no more than 20 MB at 640 X 480 resolution or better Multiple Advertisements Advanced Scheduling Options 2 3 and 4 up Promotions Sometimes you have promotions that you would like to put onto the screen that probably do not want a full page of your valuable media given other promotions you have in your schedule Other times it could be that the items just simply fit together naturally 11 Monster Energy 3 it Big 160z Can Wau I Pa przanetare anargy blend p Ehen BL ai By p a i i j deso ed to deliver an immediat 1 99 i 2 it ati ara energy bevel 538 i 3 l i Ii EE isos scons m i ia Ii i With the Applause Media System Control Center you can VP Fusion 46 Oz Bottle Gatorade 32 Oz group promotions to make 2 up 3 up or 4 up get your supply direh huta ANA he wit agin orgy Mj alte haere awe l nga promotions quickly and easily You can even group the 4 99 fis 1 25 promotio
10. with just a few minor differences Since the video you uploaded for the promotion would A GHE CANTH SURE T SIY not reprint on the coupon you will need to select a pr 2 0 Off product image for the coupon Click CLICK HERE ET O TO ADD AN IMAGE in the upper right of screen i 2 oped Bull4 Pack pier When you have completed the form and added the image click PREVIEW COUPON to preview the item Close the preview window and click CREATE moe Canis WU Ah a eee Introduction to Scheduling Now that you have learned how to create Text based Graphical and Video Promotions you have one more major lesson before you can see the promotions running on the dispenser screens You need to learn to create and manage promotional scheduling Promotional Items Scheduling Categories Promotion Schedules New Schedule Schedules Group Location Start Date Pop Shoppe Friendly 2UUY Ub 15 none B Pop Shoppe Friendly 2009 05 22 none Pop Shoppe Friendly 2009 05 22 none Pop Shoppe Friendly 2009 05 22 none Pop Shoppe Friendly 2009 05 22 none Testing Location 2009 05 18 none MORN LUNCH DRIVE EVE LATE Gilbarce Veeder Root Appiause Media System version 01 8 11 Copyright 2009 Gilbarco Veeder Root All Rights Reserved License Agreement To create a Promotion Schedule begin by clicking the PROMOTIONS tab in the Applause Media System Control Center and then SCHEDULING in the sub menu Promotion
11. 8 11 Copyright 2009 Gilbarco Veeder Root All Rights Reserved License Agreement Enter the required Category Name Try to keep this to 25 characters or less if you plan to include an optional icon to JOnTheGe Grill highlight the category It you would like this category included on the display menu enable the option in the Display Settings section If you do not prefer to include an icon click CREATE The process is complete w User Tip When adding promotions such as welcome messages schedule them under a category that will not appear on the menu system To add an icon first create or locate a small image 285 X 91 that meets your requirements and save it on your hard drive Click BROWSE Locate the icon on your hard drive using your PC s file system and click OPEN PNG JPG GIF or TIFF woilliamy Desktop Vendor Videos Gnll Icon gif Browse Click CREATE to complete the process of creating a category Page 28 MDE 4349C Applause Media System Control Center User Manual August 2009 Adding Audio Files to the Applause Media Library Customizing the Applause Media System for your Business Adding Audio Files to the Applause Media Library Do you have audio files you would like to add to the User Audio Library Adding the information is easy Promotions Audio Files User Audio Library Cmm ace 468 0 MB Audio File View Category Audio File View ace 31 01 g Name Catego
12. Applause Media System Control Center This page ts intentionally left blank Page 44 MDE 4349C Applause Media System Control Center User Manual August 2009 Frequently Asked Questions 5 Frequently Asked Questions Lost User Name Password or Control Center Online Address Send an e mail to applause service gilbarco com Please include the name and location address for at least one of the Applause Media System sites in your network along with your business name your name and your daytime phone number Cannot Find a Specific Product Graphic 1 Use fewer words in your search The Applause Media System database will recognize Budweiser but may not recognize Budweiser 24 pack Suitcase 2 Verify if the spelling of the brand or item you are looking for is correct This is perhaps the first cause of failed searches 3 Search the internet A few good places to start include e Try Google Search at http www google com images To avoid having an image come up that might not be appropriate for your workplace begin your session by selecting Preferences on the right side of the search field and setting your filtering to at least moderate Remember to SAVE your preferences before searching for images Visit the website of the supplier or manufacturer Consumer packaged goods companies usually keep pictures on file for their retailers and many also have image gallery websites that will let you obtain the images
13. GIF or JPG or PNG or BMP 275w x 155h nimatad GIF image chould be mo farter than 12 frames second and no larger than SME User Tip 2 A library of completed animated advertisements is es ae available for free use You can find a number of completed advertisements that you can upload into your system in the Content Libraries on the Applause Media System User Portal To upload an advertisement choose the field for the correct advertisement size then click BROWSE and use your PC s standard file system to locate the required image to upload from your hard drive Click OPEN to upload it Once your file is uploaded and that can take a while for larger files depending on the speed of your internet Display duration in seconds f o pietii connection you can enter the duration for which the Display only once per fueling session advertisement needs to be displayed on your display in the Display Settings section In addition if you want the advertisement to show up more than once during each fueling transaction the settings can be changed accordingly E Lai Aid a F la _ i E i TIP Enter keywords to saarch the audia libraries Results match all hey wort Finally just like the Text based Promotion creation Ria ictal acne NS aa E ala dep 1 fog process if you would like to add an audio file to the Ea P ai a Os promotion you can click CLICK HERE TO ADD Search pere g EE AN AUDIO FILE If you know the file you are E a E E a
14. Page B 2 MDE 4349C Applause Media System Control Center User Manual August 2009 How to Power Cycle the Applause Media System Equipment Step 5 Verify if the Equipment is Working Note Depending on the fueling traffic at the location it might take 10 to 15 minutes before the promotions begin to appear on the dispenser screens Stand behind a customer who has initiated a gasoline transaction or initiate a transaction yourself Observe the screens on the dispensers and verify if advertisements are being displayed If any of the dispensers do not show content note the fueling positions for those dispensers and report them to an Authorized Gilbarco Service technician All Steps have been Performed However Advertisements still Do Not Appear e Check your Applause Media System Control Center application to ensure that you have the current content schedules for this location Check the cabling between the Internet access point and Server and between the LRE switch and Server Ensure that these connections are secure Contact your IT administrator to verify if they have recently changed the broadband IP addresses for this location and if any major changes have been made to the firewall settings If IP address changes have been made your IT administrator must refer to Appendix C Configuring the Site Server IP Addresses for Applause Media System when the IP Addresses are changed This appendix is a part of MDE 4699D SMART Conn
15. Quarter Page BMP GIF JPG or PNG 275w x 155h maximum 1 25 MB per promotion Note Graphic animation is supported through animated GIF only at a maximum of 12 frames per second 1 User Tip Although video and audio files as large as 150 MB are allowed the total size of all user files that reside on the Applause Media System at any time is limited to 500 MB per Control Center Use smaller files where possible A quality 10 second video file can occupy as little space as only 1 MB and high quality audio files can be 150 KB or smaller MDE 4349C Applause Media System Control Center User Manual August 2009 Page A 1 Audio Video Files Types and Sizes This page ts intentionally left blank Page A 2 MDE 4349C Applause Media System Control Center User Manual August 2009 How to Power Cycle the Applause Media System Equipment Appendix B How to Power Cycle the Applause Media System Equipment Many common problems associated with the performance of the Applause Media System can be resolved by power cycling the Applause Media System equipment verifying cable connections and reconnecting unplugged cables To power cycle the Applause Media System when it is not operating correctly proceed as follows Step 1 Find the Applause Media System Equipment Locate the following equipment Server unit and Long Range Ethernet LRE switch You can find them in your back room store equipment room where the conduits and wiring from the gasol
16. When you type this address into your web browser ensure that you do the following e Type the address in the line at the top of your web browser Do not type it in the search line if your browser home page is a search engine such as Google MSN Yahoo or others e Do not use www before the address as you might often do with other web addresses e Turn off the pop up blockers while using the Applause Media System This can usually be done through the Tools menu of your browser If you entered your Control Center address correctly a login screen will appear Connect to salesdemo applause gilbarco com be gt Login Screen A i i The server salesdemo applause gilbarco cam at Applause requires a Username and password Warning This server is requesting hak your username and password be sent in an insecure manner basic authentication without a secure connection User name f Password Remember my password ma Note The security system is case sensitive When entering your user name and password uppercase letters may have to be used if specified by the user name password provider Page 2 MDE 4349C Applause Media System Control Center User Manual August 2009 Welcome to the Applause Media System Control Center 2 Welcome to the Applause Media System Control Center Welcome to the Applause Media System GILBARCO A VEEDER ROOT Welcome to the Gilbarco Veeder Root Applaus
17. click the PROMOTIONS tab in the Applause Media System Control Center and then click CATEGORIES in the sub menu Promotion Categories lew Category Beer amp Wine __ Beverages _ Breakfast Menu Candy Carwash Coffee __ Community __ Coupons Dairy _ Dinner Menu Dollar Store Energy Drinks __ Food Services Grill Items __ Hep Wanted Ice Cream In The Store Lottery MDE 4349C Applause Media System Control Center User Manual August 2009 Page 27 Customizing the Applause Media System for your Business Category Creation Click NEW CATEGORY fA GILBARCO lt VEEDER ROOT premem Teens Aas Video es cana Bages datate Iar Promotional Pe Schedulina Categories Edit Promotion Category Go Grill Category Information Preview Category Name This is a preview of how this category will appear on the home page of a 10 color N Go Grill display Display on home page of the 10 color display V checked Replace Icon File Icons are used on the home page of the 10 color display Use the Browse button below to select an image to upload The image can be in PNG JPG GIF or TIFF format You may upload an image of any size but images larger than 285 pixels wide x 91 pixels high will be automatically scaled down PNG JPG GIF or TIFF Browse Tl Check this box to remove the image Gilbarco Veeder Root Applause Media System version 01
18. graphics program to create images for promotion types a little later your promotion a Create a video Promotion To create a video promotion you will select a video from the Video Library Create a rotating Promotion To create a rotating promotion you will select a different promotion to display for each day of the week MDE 4349C Applause Media System Control Center User Manual August 2009 Page 13 Customizing the Applause Media System for your Business Building Text based Promotions Promotion Text On this screen you will define what would appear on the dispenser Headline screen display Lunch Special Save 50 cents Body Pizza Slicc and 2002 fountain drink A Start by entering text to provide headline body copy and price offer If pain Zion dt dame metil your offer 1s not price based you can leave the Sale Price and Regular Price fields blank Ensure that you qualify the products in Qualifying Products Sizes your offer including sizes where applicable to avoid customer Hot dog and 200z Fountain Sale Price confusion later 2 29 Regular Price Note Do not put in Dollar signs The system will do that for you 2 79 Next click CLICK HERE TO ADD AN IMAGE to include the required image in this promotion This will open a separate window that gives you access to the Applause Media System Graphics Library To find the required image enter a few words into the field and click SEARCH
19. iai a dd tam atatia e de i a eee de ici el pi ade edad 37 Promotion Repon S secre enen piei ata ode said ave 8 A at aaa dd 38 Individual Promotion Reports 000 cece eee eee 39 4 Administration of the Applause Media System Control Center 41 5 Frequently Asked Questions 45 Appendix A Audio Video Files Types and Sizes A 1 Appendix B How to Power Cycle the Applause Media System Equipment B 1 Step 1 Find the Applause Media System Equipmeni B 1 Step 2 Power Off the Server 0 0 0 0 0 ccc es B 1 Step 3 Power Off the LRE Switch 0 00000 5 B 2 Step 4 Verify Connections and Restart the Server and LRE Switch B 2 Step 5 Verify if the Equipment is Working 0006 B 3 All Steps have been Performed However Advertisements SUDO NOUADDCal ti a ta Sete he See bs bet ar pita arat teat B 3 MDE 4349C Applause Media System Control Center User Manual August 2009 Page i Appendix C Applause Media System Support Contact Information C 1 Sefvice OF Performance ISSUES n n win at a nat A dist ea teed teh bulk hae epee e a C 1 Graphic Development ISSUES 0 0 000 ee eee eee enn ees C 1 Page ii MDE 4349C Applause Media System Control Center User Manual August 2009 Accessing the Applause Media System Control Center Introduction 1 Introduction Congratulations on the purchase of your new Applause Media System for Gilbarco Dispensers equipped
20. in these fields Display only once per fueling session Page 14 MDE 4349C Applause Media System Control Center User Manual August 2009 Building Text based Promotions Customizing the Applause Media System for your Business Finally if you would like to add an audio clip to the promotion you can click CLICK HERE TO ADD AN AUDIO FILE This will open another search window If you know the file you are looking for you can search it using a keyword or select SHOW ALL to see all the audio files in the library Select Audio File TIP Enter keywords to search the audio libraries Results match all keywords entered so enter fewer keywords for more general results and more keywords for more specific results E ude IEEE 6 matches found for your search query To see fewer matches narrow your search by adding additional keywords Name Category Length sec Come Inside And Join Us For A Fast And Fresh Lunch jEnglish F Miscellaneous Preview Come Inside For A Fast Fresh Lunch Spanish F Miscellaneous Preview LP her YEW Come Inside For A Fast Fresh Lunch Spanish M Miscellaneous Pre How About a Fast And Fresh Lunch Miscellaneous How About A Fast And Fresh Lunch Spanish F Miscellaneous How About A Fast Fresh Lunch Spanish M Miscellaneous All audio files can be previewed from the selection window Ensure that you turn on the sound option for your PC before clicking the PREVIEW button When you find t
21. is in conjunction with one of the Applause Media Systems category promotion videos such as Energy Drinks for Healthy Snacks Schedule the video first to sell the customer on their desire for an energy drink then show a 4 up promotions page such as the one shown here to communicate that your store offers a wide variety to meet their needs i User Tip If more than one promotion on the page has an accompanying audio the audios will play in succession one after the other Playing multiple audios during a 2 3 or 4 up promotion can result in slowed playlist rotation and confuse customers Ensure that any audio file that plays is appropriate for all products shown on screen at that point of time Building Rotating and Day targeted Promotions Some promotions perform much better when their message is targeted towards a certain day or days of the week In food service good marketers know the power of the Special of the 29 Day By providing the customer with motivating suggestion on why to purchase a certain soup sandwich over another menu item it helps to build overall sales volume and simplifies inventories by helping make for predictable order flow each day Elsewhere in the store other products you might sell will tend to sell most of their volume one or two days a week For example Lotto tickets sell most of their units on Wednesday and Saturday in conjunction with the Big Spin Thursday With the Applau
22. you need quickly Some of these gallery sites are password protected So ask if you do not see one linked from the website Look for images that are large at least 300 pixels at its shortest length if at all possible Images without any background are the best When you find something that works right click on the image then save it to your hard drive and upload it into the Applause Media System Control Center using the IMAGES tab When finding images videos or audios on the internet it is your responsibility to conform to copyright and trademark laws 4 Grab a digital camera A good photo from your camera can often look great when uploaded into the system Just take a good close shot with adequate lighting and try to put the item in front of a solid colored background white or black is usually best 5 Send an e mail to applause request gilbarco com Chances are we will already know what you are looking for since our artists receive daily reports on what customers are looking for We may already have what you need When I Try to Preview an Image I do not See Anything The problem is usually a pop up blocker These applications are designed to block commercial advertisements during your web browsing session and that is actually exactly what you are creating in the Applause Media System Control Center If selecting the TOOLS menu and turning off the pop up blocker does not work you may have more than one in place Especially if you
23. 08 580 5 719 779 5 719 781 5 724 067 5 734 851 6 073 840 6 078 888 6 116 505 6 185 307 6 263 319 6 275 746 6 326 934 6 360 137 6 363 299 6 364 206 Trademarks Non registered trademarks Registered trademarks CIM G SITE Lite Applause Media System CRIND InfoScreen Transac C PAM MultiLine SMART Meter Dimension Series Legacy Transac System 1000 ECR Highline SmartPad e CRIND Making Things Better Trimline Additional US and foreign trademarks pending EMC Optimum Series Surge Management System Eclipse MPD TRIND Other brand or product names shown may be G CAT PAM 1000 Tank Monitor Encore Passport Vapor Vac trademarks or registered trademarks of their Gilbert PAM TCR G SITE Performer respective holders G Poll Interface SMART Connect Ultra Hi Gilbarco The Advantage Series G SITE Link SMART CRIND ValueLine FlexPay This document is subject to change without notice E mail literature gilbarco com Internet http www gilbarco com 2009 Gilbarco Inc All Rights Reserved Quad EUM EQUIPMENT IN ZITUTE S Table of Contents 1 Introduction 1 Accessing the Applause Media System Control Center 0 0 0 0 eee 1 2 Welcome to the Applause Media System Control Center 3 Control Center Tool Tabs 1 nannaa aana naaa ee ee ee eee eee 4 User Forum Training Support and More is Just a Click Away 0 0 0 0
24. 27 09 0631 703 Visits by Day How many promotions did your fueling customers see overall last month and how many people printed coupons Which ones did they print If my vendor asks me can I provide him with proof of performance te 7 7 AN Asa saat ea eat Oats Percentage of Active Sessions Visits by Hour PP od nw NEO MSONM SH gt These are just a few of the questions you can answer and things you can do with the Applause Media System Control Center reporting package percentage To view the data collected for your Applause Media System enabled dispensers click REPORTS tab in the Applause Media System Control Center The data is collected every 24 hours from every site in the Applause Media System network Note No data will be collected on a site until the Applause Media System unit has been turned on and site is operational The system does not need to deliver promotions to begin capturing transaction data General Reports Promotion Reports Promotion Reports ee i There are three major report types for you to review The GENERAL REPORTS and PROMOTION REPORTS are available from the sub menu Promotion specific reports are available from the PROMOTION REPORTS tab You can filter the data to meet your requirements at any time by clicking FILTER REPORTS Using the FILTER button you can search the data by time timeslot or by any time frame as set by the user For custom reports and data mining using Microsoft Exc
25. 4 MOV or FLV format Video File Name Reeses Peanut Butter Cups Video Upload Video File MPEG AVI WMV MP4 MOV or FLV Max 150 MB ftings williamj Desktop Vendor Videos reeses flv Browse Video Attributes Video File Name Enter the Video File Name to label the file to be uploaded Include any keywords such as Candy that might help you find the video file later Reeses Pearut Butter Cups Video Click BROWSE and then use your PC s standard file system Upload Video File to locate the required image Click OPEN to upload it MPEG AVI WMV MP4 MOV or FLY Max 150 MB tings willamj Desktop Vendor Videosireeses fly Browse Once the file system box goes away and you are back on the main page click CREATE to complete the upload The CREATE button is on the right corner of the screen Once the video file is uploaded into the system you can use the file to create Video Promotions on page 21 Page 30 MDE 4349C Applause Media System Control Center User Manual August 2009 Advanced Scheduling Options 2 3 and 4 up Customizing the Applause Media System for Promotions your Business H User Tip When using video on your dispensers remember that an average fueling only takes about 95 seconds If your intention is to reuse your vendor s 30 seconds TV commercials remember that a fueling customer will only see around 3 of them during a fueling Many vendors do 10 and 15 seconds bumper
26. 6 109 477 6 112 134 6 113 039 6 116 505 6 119 110 6 123 118 6 149 033 6 167 923 6 176 421 6 184 846 6 185 307 6 185 893 6 196 065 6 227 227 6 244 310 6 250 151 6 253 779 6 263 319 6 275 746 6 296 148 6 302 165 6 313 737 6 325 112 6 326 934 6 336 479 6 338 369 6 347 649 6 352 176 6 357 493 6 360 137 6 363 299 6 364 206 6 380 853 6 381 514 6 386 246 6 418 983 6 421 616 6 422 464 6 431 226 6 438 452 6 460 579 6 463 389 6 466 842 6 470 233 6 493 440 6 499 516 6 505 134 6 522 947 6 523 744 6 529 800 6 532 999 6 535 726 6 546 882 6 571 151 6 571 201 6 573 884 6 574 603 6 578 145 6 618 362 6 644 360 6 681 814 6 685 089 6 690 275 6 697 705 6 704 774 6 708 797 6 710 701 6 712 101 6 721 669 6 736 313 6 741 909 6 745 104 6 761 190 6 763 974 6 766 949 RE35 238 D262 971 D265 092 D306 719 D309 144 D316 471 D413 124 D413 311 D413 336 D413 337 D413 610 D413 901 D413 902 D414 192 D414 501 D414 778 D414 779 D414 780 D414 781 D414 782 D415 166 D415 167 D415 168 D415 169 D415 170 D415 171 D415 172 D415 501 D415 777 D416 915 D416 916 D417 226 D418 523 D420 684 D421 612 D422 285 D422 604 D426 555 D428 424 D428 897 D429 739 D429 740 D431 039 D431 252 D431 573 D432 140 D432 141 D432 548 D432 552 D433 031 D433 032 D433 033 D433 034 D433 035 D433 036 D433 037 D433 420 D433 421 D433 422 D433 423 D433 424 D433 685 D433 686 D433 687 D433 688 D434 424 D434 780 D435 051 D440 579 D443 624 D456 820 D457 084 Point of Sale Back Office Equipment 4 967 366 5 228 084 5 448 638 5 798 931 5 980 090 5 7
27. BTA amta Ra ha a bitarra Gaien s Scheduling Categories Create New Promotional Item 2 Promotion Information Choose a video to display for this promotion required Title Category Length secs Display Mode Display Full screen Promotion text To select the required video file click CLICK HERE TO SELECT VIDEO MDE 4349C Applause Media System Control Center User Manual August 2009 Page 21 Customizing the Applause Media System for your Business Video Promotions This will open up the video search window If you know the file you are looking for you can search it using a keyword or click SHOW ALL to see all the files in the system TIP Enter keywords to search the video libraries Results match all keywords entered so enter fewer keywords for more general results and more keywords for more specific results ieee hee fau Video Search 11 matches found for your search query To see fewer matches narrow your search by adding additional keywords Category Length sec Preview Image g Bakery Items Wa QUW m A NES Candy no Sound i Cheerwine All videos can be previewed Click PREVIEW to see how the advertisement will look on the dispenser display Ensure that you close the preview window after viewing the video Note Ifyou cannot see the videos refer to Frequently Asked Questions on page 45 or the Support section in the Applause Media System User Por
28. Console G SITE Monitor PA0303 ProBlender AU RAU TS 1000 Controller PA0241 G SITE Printer Citizen PA0308 Precision Blender AE RAE Distribution Box PA0242 02 038 C Meter T19976 02 024 Dispenser Standard AK RAK Micro T Console PA0250 02 039 Passport PA0324 Dispenser Low Profile AL RAL Meter EC Series PA024EC10 02 040 Ecometer T20453 Fixed Blender AP RAF 02 025 Meter C Series PA024NC10 02 031 The Advantage Series Bxx RBxx Meter C Series PAOZATCIO Salesmaker ProBlender AB RAB 02 033 Meter C Series PA024XC10 99 165 Salesmaker Series 2 2H 4 4A AM MPD A3 Series AD RAD Patents Gilbarco Inc products are manufactured or sold under one or more of the following US patents Dispensers 4 566 504 4 556 927 4 570 686 4 687 033 4 728 788 4 748 846 4 799 940 4 805 453 4 876 653 4 890 210 4 913 813 4 930 655 4 934 565 4 938 054 4 938 251 4 939 730 4 967 366 4 986 445 5 040 577 5 098 179 5 134 548 5 156 199 5 269 353 5 228 084 5 325 706 5 345 979 5 355 915 5 363 988 5 384 850 5 407 115 5 417 256 5 448 638 5 450 883 5 464 466 5 501 246 5 535 130 5 542 458 5 543 849 5 546 981 5 557 084 5 571 310 5 602 745 5 626 649 5 630 528 5 708 580 5 719 779 5 719 781 5 720 325 5 724 067 5 734 851 5 755 854 5 782 275 5 794 667 5 798 931 5 803 136 5 843 212 5 857 500 5 868 179 5 871 651 5 890 520 5 954 080 5 956 259 5 969 691 5 971 042 5 979 705 5 980 090 6 026 866 6 052 629 6 073 840 6 078 888 6 078 896 6 082 415 6 085 775 6 087 954 6 089 284 6 092 410 6 098 879 6 102 085
29. au MDE 4349C Applause Media System Control Center User Manual August 2009 Page 7 Welcome to the Applause Media System User Forum Training Support and More Control Center is Just a Click Away This page ts intentionally left blank Page 8 MDE 4349C Applause Media System Control Center User Manual August 2009 Customizing the Applause Media System for your Business 3 Customizing the Applause Media System for your Business The Applause Media System Control Center is all about making your business more visible to your customers and about helping you communicate your brand and marketing messages to them quickly clearly and with high impact In order to do that effectively and get things moving we need some information and input from you Although you may find that very basic information for your first location is already setup when you first access the Applause Media System Control Center it is important to double check the information and enter anything that might be missing Learning this now will also help you setup additional Applause Media System enabled locations as you bring them online Begin by clicking on your LOCATIONS tab If you see your new location listed on this page click directly on the address Otherwise click on the NEW LOCATION button upper right of screen Create Hew Location internal Reference ID Select all dapenters that are in ute at thi locaton Site Server coltrane version Gi
30. barce Encore Eclipse Colea Lietabon Name The Go E Gilharea Encore Eclpem Monochrome Addreae 323 Gch Ave N Gilbarce Advantage Encore 200 Monochrome ki Tiaia JAY au Saua x I Gilbarco Advantage infoScreen Dispenser Language Select the language preference for this location s displays ingih Coupon Meigs Oo HOT change these setting unin puna knoe ehal pou are doing Thin merge will appear on ad coupon printed at this locaton W dered IT Enable tegacy SMART Server wpport inacthdity Timeout Tides show mase will be revtarted the customer hay nat interacted with the dipener for Elia many tec ond nat ihity Jimrinat 17 Begin by typing in or confirming the basic information for this location including the store name site address phone number and a primary contact e mail address for whoever will likely be developing content for this site in the long term Note Notifications will be sent to the e mail address you provide here whenever schedules need to be updated and when coupon expiration dates and other inputs need attention MDE 4349C Applause Media System Control Center User Manual August 2009 Page 9 Customizing the Applause Media System for your Business Dispenser Types Select all dispensers that are in use at this locaton hf Gilbarco Encore Eclpse Color Gilbarca Encore Eclipse Monochrome l Gilbarco Advantage Encore 300 Monochrome l Gilbarco Advantage nfoScreen The
31. ccc eee 5 3 Customizing the Applause Media System for your Business 9 Create Your Brand for the Dispenser Displays 0 0 0 0 00 ccc ee eee ees 11 Upload Your Product Images esse arctice ai la mat avec eh os ant peed wise ta e te sate eens ees 12 Building Text based Promotions ceia Sends caw aha te eke wha GAue aber ioe At d a et 13 COUPON Crealo eean ee a taria a Oa bead weaned Bedale 16 Graphical P FOMOUOMS ei sac i aed term dented oda e aoe ward dite cl inmates a lot ea E at ap a at dee 18 Coupon Creation for Graphical Promotions 20 Video PESMOLONIS a kenir birds SA ant gal eee Boe whe ee aces eat eee hee al Gade wn eee 2 21 Coupon Creation for Video Promotions 0 000 eee 24 introduction to Schedler in ne na ca taiat dd in eh aia d te amp Ree e d Gadd wardlav ud gosh a aaa 24 Category Creation se arse atare ett carbene ewan basa o S cata bees we eae Bee eeees eee neers 27 Adding Audio Files to the Applause Media Library 0 0 00 cc ee ee 29 Adding Video Files to the Applause Media Library 0 0 eee 30 Advanced Scheduling Options 2 3 and 4 up Promotions 0 0 0 0 0c eee eee 31 Building Rotating and Day targeted Promotions 0 0 0c ccc eee eee 32 Managing Your Promotions LIBIA e cer ei iai aia Slat aie AR Ss gaa a ae anaes te We ae ak de Oe SR ewe oe ee 20 a 35 Applause Media System Reporting Module 0 0 ee eee 36 General REDOMS 5 2 2 na
32. cond and no larger than Si Bwe IW cotor display Quarter Page Unload image GIF or JPG er PHG or BAP Pee 1935h animale GIF mages should be na later than VE fromes cecomd and no lenger then SMB Bee Monochrome display Upload image GIF or JAG on PHG or BMAP Div x Dalh Black and White naibi e Page 18 MDE 4349C Applause Media System Control Center User Manual August 2009 Graphical Promotions Customizing the Applause Media System for your Business Upload images you must upload at least one image On the left side of the screen you will find a list of the various advertisement sizes that can be uploaded full half and quarter page A Upload image GIF or JPG or PHO or BMP 584w x 3185h The exact size specifications and compatible file types for each animated GIF images should be no faster than advertisement size are listed above the entry field for that size More on meeneid no rper Eran SAEY compatible file types and size in Audio Video Files Types and Sizes on page A l 10 color display Half Page WW enlar cienlay Full Page Upload image alr or JPG or FNU or BMF ob4w x T33h animated GIF images should be no faster than 12 frames second and no larger than SMB w User Tip 1 The Applause Media System supports animated gif aaa advertisements as long as their size is less than 6 MB and no more than 10 frames per second 10 color display Quarter Page Upload image
33. could void the user s authority to operate this equipment Approvals Gilbarco is an ISO 9001 2000 registered company Underwriters Laboratories UL New York City Fire Department NYFD California Air Resources Board CARB UL File Products listed with U L NYFD C of A Product Executive Order Product MH1941 All Gilbarco pumps and dispensers that bear 4805 The Advantage Series and G 70 52 AM Balance Vapor Recovery the UL listing mark Legacy Series G 70 150 AE Vapor Vac MH8467 Transac System 1000 and PAM 1000 4986 Encore and Eclipse E105106 Dell DHM Minitower E165027 G SITE and Passport Systems National Conference of Weights and Measures NCWM Certificate of Conformance CoC Gilbarco pumps and dispensers are evaluated by NCWM under the National Type Evaluation Program NTEP NCWM has issued the following CoC CoC Product Model CoC Product Model CoC Product Model 02 019 Encore Nxx 02 026 H111B Series AC RAC 02 034 External Mount CRIND CECXXXXXXX 02 020 Eclipse Exx MPD 1 Series 02 035 Dimension Dxx T 12C Console PA0188 RA0188 Fixed Blender AR PARAG 02 036 Legacy Jxxx 02 021 RAG T 12C Console PA0203 RA0203 Dispenser Low Profile AR RAR G SITE Printer Epson PA0307 02 022 T 12G Console PA0180 RA0180 02 028 Indoor Card Q11640 G SITE Distribution Box PA0306 T 15 Console PA0189 Outdoor Card Q11891 02 037 G SITE Keyboard PA0304 02 023 T 15 Controller C2 PA0211 G SITE Mini Tower PA0301 T 15 Controller PA0190 TS 1000
34. customer can mute audio during a fueling session Display Settings Display only once per fueling session Allow customer to mute audio If you have chosen Full screen click CREATE to create the promotion If you have chosen With text coupon click CONTINUE to continue w User Tip For a number of reasons we highly recommend usage of the With text Coupon option when scheduling Video Promotion which includes the following e Most videos provided by vendors will not include price promotion details specific to your store and it can be expensive to edit these details into the file Using a frame around the video allows you to provide promotion details while the customer is watching the video e Coupons cannot be offered as part of a full screen video presentation e The NEXT and MUTE buttons will not be available on screen for customer use e Playing videos full screen taxes the CPU that drives the functionality of the gasoline dispenser For this reason if both fueling positions on the dispenser are in use at once only one of the dispensers will play video MDE 4349C Applause Media System Control Center User Manual August 2009 Page 23 Customizing the Applause Media System for your Business Introduction to Scheduling Coupon Creation for Video Promotions The process of creating coupon for Video Promotions is almost identical to the process described in Building Text based Promotions on page 13
35. de available from the SUPPORT tab The best first step is to power cycle the equipment onsite at the location This seems to fix issues a large number of the time Coupons created do not show the bar code Ensure that you have selected the option for Barcode Type You can update your promotion by selecting the PROMOTIONS tab then selecting the Promotion Name and changing the option The option will be on the lower left of the screen you will probably have to enter in the bar code again when finished When the coupon is scanned it registers as a purchase of the product instead of the discount that was offered Verify the promotion data by selecting the PROMOTIONS tab and then selecting the name of the promotion with the data for that coupon Chances are the person who set this promotion up used the barcode from the product as the barcode for the coupon you will need to change this to a barcode that is not already in your system When the coupon is scanned the Point of Sale system does not recognize it Ensure that the print out of the coupon is clean and clear It is a good practice to keep a copy of the coupons next to the register just in case a coupon is smudged Check the Point of Sale and ensure that the coupon has actually been entered into the database of the Point of Sale system correctly Error in typing and omissions happen Page 46 MDE 4349C Applause Media System Control Center User Manual August 2009 Frequently Asked Qu
36. e Media System Please choose a link at the top of this page to continue Veeder Root Applause Media System version 01 8 11 009 Gilbsrco Veeder Root All Rights Reserved License Agreement The first time that you log in to the Control Center an End User License Agreement will appear When you have read it and have agreed to the terms and conditions click I Agree You will not be shown the license agreement again However it will always be available as a link from the Control Center This is the main menu of the Applause Media System Control Center your online tool center and resource library If your login page does not look exactly like this do not panic The ADMIN tab might be missing from the TOOL tab if you are not the assigned Applause Media System Administrator for your company Your administrator may restrict access to other tabs as well If several or all of the tabs such as the PROMOTIONS IMAGES AUDIO VIDEO and USER PORTAL tabs are missing consult your administrator before moving forward as these tabs are required for common use by an Applause Media System Control Center user If you are the administrator for your Applause Media System Control Center for your company and you are not seeing the tabs send an e mail to applause request O gilbarco com and ask the Applause Media System service team member to reset your administrative rights to Administrator Ensure that you include your user name e mail address
37. e Agreement The new user will appear on the list but one more step will need to be taken before the person can make productive use of the Applause Media System Control Center They will need to be granted with rights to access the functionality A simple way to do this is to assign the person to one of the two available groups that have already been setup within the Applause Media System Control Center Click GROUPS from the sub menu Admin Groups __ Administrators __ Users Page 42 Promotions Images Audio Video Themes Locatio Reports Admin User Portal Help Users Groups Permissions New Group Full access to all modules Normal Users G lbarco Veeder Root Applause Media System version 01 8 11 Copyright 2009 Gilbarco Veeder Root All Rights Reserved License Agreement MDE 4349C Applause Media System Control Center User Manual August 2009 Administration of the Applause Media System Control Center Select if the person should be an Administrator or User of the system The key difference is that Users do not have any access to the password systems Only administrators can add users set permissions or cancel user access Click the name of the group to which you would like to add the new user Edit Admin Group Users Ba Users Back f Delete Save General Information Group Membership Members Available B jtiano W Users lt lt Remove Al Gilbarco Veeder Root Appla
38. e on some days of the week use your Rotating Promotion to only promote it on those days and use the space on the other days to promote items that will bring in customers Apart from the obvious benefits to marketers looking for trends and performance data to help them plan their marketing it can also be shared with vendors and others Next time you are negotiating with a vendor that adopts the stance of what have you done for me lately you have got an instant answer updated to within 24 hours Use the Applause Media System data to show your vendors you are not just stocking the product they are selling but also helping to build the market for it The print out can be used to help verify your proof of conformance when it is time to negotiate with them for additional promotional money or co op allocations If you want to sell advertising to third parties you can print this information and show your advertiser how many people saw their advertisements and printed their coupon each and every day You can even share with them the timeslots of the day and days of the week when most people are likely to be interested in what they sell MDE 4349C Applause Media System Control Center User Manual August 2009 Page 39 Customizing the Applause Media System for your Business Applause Media System Reporting Module This page ts intentionally left blank Page 40 MDE 4349C Applause Media System Control Center User Man
39. e system will appear at the top of list when you search for images So if you name Community Coffee Cup your image Coffee it will be the first image you see before other similarly named images during the searches Click BROWSE and use your PC s standard file system to locate the required image Click OPEN Upload Image File to upload it PNG TIFF JPG BMP or GIF Prowse Click CREATE to complete the upload The CREATE button is on a i PAS the right corner of the screen The system will automatically Ch non generate a monochrome version of this image that can be printed on Ommunity Omn J coupons offee i Custom audio and video files can also be uploaded just as easily more on this in Adding Audio Files to the Applause Media Library on page 29 and Adding Video Files to the Applause Media Library on page 30 Right now it is time to jump in and create our first promotion Color Display Mono Display Page 12 MDE 4349C Applause Media System Control Center User Manual August 2009 Building Text based Promotions Customizing the Applause Media System for your Business Building Text based Promotions Text based Promotions With the Applause Media System Control Center it is easy to Lunch S secila create an advertisement for the dispenser screen display and an S sa save 50 cents accompanying coupon complete with your store logo a product Pizza Slice and 20oz fountain eg
40. ect Applause Media System Installation Service and Parts Manual This document is available in the RESOURCES tab of the Applause Media System User Portal Send an e mail to applause service E gilbarco com or contact your Authorized Gilbarco Service technicians MDE 4349C Applause Media System Control Center User Manual August 2009 Page B 3 How to Power Cycle the Applause Media System Equipment This page ts intentionally left blank Page B 4 MDE 4349C Applause Media System Control Center User Manual August 2009 Service or Performance Issues Applause Media System Support Contact Information Appendix C Applause Media System Support Contact Information Service or Performance Issues Gilbarco Help Desk Phone 1 888 800 7498 E mail applause service gilbarco com Graphic Development Issues E mail applause request gilbarco com MDE 4349C Applause Media System Control Center User Manual August 2009 Page C 1 Access Excel Microsoft MSN Windows and Windows Vista are registered trademarks of Microsoft Corporation Adobe Photoshop is the registered trademark of Adobe Systems Inc AOL is a registered trademark for AOL LLC Budweiser is a registered trademark for Anheuser Busch Coca Cola the Coca Cola cup design Full Throttle and the Full Throttle Energy Drink and package design are registered trademarks of The Coca Cola Company Community Coffee and the Community Coffee cup de
41. el Microsoft Access or other tool the EXPORT DATA button will save the selected data into a line delineated file Filter Reports Date Range Last 30 Days Timeslot Au Timeslots Group Location All locations Page 36 MDE 4349C Applause Media System Control Center User Manual August 2009 Applause Media System Reporting Module Customizing the Applause Media System for your Business General Reports The General Reports screen captures top line data such as site gasoline transactions by day and by hour promotional messages delivered and overall customer viewership rates The Active Visits graph charts indicates customer interaction with the Applause Media System by pressing buttons or requesting coupons Percentage of Active Visits 501 0 Ree ee eb bo percentage af Pai SP Pe fa Pe 4 Wrist 05 09 09 Selita UTE 709 ws 21 05 iSe 003 09 Seiri iriiria 0571509 0519 09 25 09 Visits by Day A Visits by Day is a fuel transaction by day zeu 200 150 100 5i 05 21 09 052 Il z 050 iei Pa 0g IS a z 0515209 IS i i er 0g ng r ri i a 0511 09 051509 0571909 25 009 Vers iraia Percentage of Active Sessions vizite by Hour I i E t i i 12 14 16 15 20 22 a oii 13 1 1 da 21 23 The first bar chart on the left compares usage during the five major day parts on a percentage basis Chart on the right shows promotion deliveries during gas transaction by hour Hornina Drin
42. estions How do I print copies of coupons without having to do a gasoline transaction From your Control Center select the PROMOTIONS tab Select the name of the promotion associated with the coupon You should find a PRINT COUPON SHEET option in the upper right corner of the page Why am I not able to preview any of the videos You may not have the necessary video driver Download the plugin at http www codecguide com download_kl htm Choose the Basic download MDE 4349C Applause Media System Control Center User Manual August 2009 Page 47 Frequently Asked Questions This page ts intentionally left blank Page 48 MDE 4349C Applause Media System Control Center User Manual August 2009 Audio Video Files Types and Sizes Appendix A Audio Video Files Types and Sizes The Applause Media System accepts the following media types for upload and usage Usage File Type Size Size Limitation Video AVI FLV MPG MOV or MP4 Standard 4 3 ratio or wide screen 16 10 ratio 150 MB per video Audio AAC AG3 A52 FLAC OGGMP3 orWAV s i 150MBperaudio Product Images BMP GIF JPG or PNG 300w x 300h minimum 1 5 MB per image Category Icon GIF JPG PNG or TIFF Images larger than 285w x 91h will be scaled 400 KB per image Graphic Promotions for 10 4 inch Screen Full Page BMP GIF JPG or PNG 584wx318h maximum O 5MB per promotion Half Page BMP GIF JPG or PNG 584w x 155h maximum 2 5 MB per promotion
43. f GILBARCO e VEEDER ROOT Applause Media System Control Center User Manual For Gilbarco Dispensers with 10 4 Color Display MDE 4349C Computer Programs and Documentation All Gilbarco Inc and or Veeder Root Company computer programs including software on diskettes and within memory chips and documentation are copyrighted by and shall remain the property of Gilbarco Inc and or Veeder Root Company Such computer programs and documents may also contain trade secret information The duplication disclosure modification or unauthorized use of computer programs or documentation is strictly prohibited unless otherwise licensed by Gilbarco Inc and or Veeder Root Company Federal Communications Commission FCC Warning This equipment has been tested and found to comply with the limits for a Class A digital device pursuant to Part 15 of the FCC Rules These limits are designed to provide reasonable protection against harmful interference when the equipment is operated in a commercial environment This equipment generates uses and can radiate radio frequency energy and if not installed and used in accordance with the instruction manual may cause harmful interference to radio communications Operation of this equipment in a residential area is likely to cause harmful interference in which case the user will be required to correct the interference at his own expense Changes or modifications not expressly approved by the manufacturer
44. f total customers provides a percentage of how Printed Oi 4 OF Sees many coupons were printed as a percentage of al customers that piace T ae nat eee ete Viewed a promotion that offered a coupon print option 5 bomers Customers ews Mawr H User Tip Filter your results by Time Slot to identify your most popular promotions for each time of day Page 38 MDE 4349C Applause Media System Control Center User Manual August 2009 Applause Media System Reporting Module Customizing the Applause Media System for your Business Individual Promotion Reports Printed as Printed as Total Total Active Coupons of amp of of Total Cust Actve Cust Total Cust Customers Customers Views Printer Any Size Fountain 5 99 150 103 6 528 212 138 11 772 3 087 4 35 47 29 Summary statistics are included for all promotions in the promotions Percentage simtire Premetlama Timea report To do a full data review of an individual promotion click on the data listing to access all collected statistics for the promotion during the filtered time period What can you do with information like this Identify at what times and what days of week the advertised product is of interest to your customers If customers are only responding to your promotional offer in the morning only schedule it in the morning or put a stronger offer out on the displays for later in the day it is up to you If the item only gathers respons
45. get See Save Rr At tema met customers in the mood to buy Coffer Experience animation Deere Bd Gippiy EL Roel The RESOURCES tab offers links to free useful graphics tools available on the internet websites that offer great research and promotion information templates to help you develop third party advertising programs and even download the latest version of the Applause Media System User Manual Quick Reference Cards this manual and other documentation CREATE A RATE CARD Page 6 MDE 4349C Applause Media System Control Center User Manual August 2009 User Forum Training Support and More Welcome to the Applause Media System is Just a Click Away Control Center Last but not least you will find a SUPPORT tab that helps you find troubleshooting solutions if you ever have trouble with your Applause Media System Control Center TROUBLE SHOOTING GUIDE Resources here include a handy troubleshooting guide along with step by step instructions on how to reboot your Applause Media System equipment after a power outage documentation on how to change your IP addresses if you change internet providers and other useful information The Applause Media System User Portal is updated weekly providing a valuable and up to date resource for all Control Center users Check it out and check back from time to time to review the updates as they are posted weekly j Hoe TAES am Control Cantor Page For iei Ge Len
46. getire Lateniaht Lurch Eugnirng Per Visit Per Day Average Number o Visits 317 Average Number of Promotion Views 4 173 Percentage that Interacted with Display 17 773 NEE Vizitezi ee In the summary area a visit is a single gasoline transaction Average visit length 1s fuel flow start to stop only Average Time Before User Interaction 00 00 31 Average Time of User Interaction 00 01 23 a User Tip 1 Check out the Reporting and Optimization module in the online training section of the Applause Media System User Portal for tips on how to evaluate this data This includes a simple algorithm you can use to estimate additional gallons you are pumping while customers use your system to shop your stores offerings In the example above the answer is about 673 gallons a month ge User Tip 2 How many promotions can by scheduled into the playlist with your own Applause Media System A simple rule of thumb is to use the Average Number of Promotional Views Per visit Because the length of a fueling can change during day parts people tend to pump less during lunchtime visits during commute than other times of day you can also FILTER the data of this page to see how many promotions you can schedule during each day part w User Tip 3 When reviewing your Visits by Hour and Visits by Day charts watch closely for special opportunities such as the Friday night spike in traffic that many retailers experience in the summer a
47. h amp Energy Coffee Specials seize the summer la Specials Add All gt gt Wallaby Yogurts Health amp Energy Move Down Seize the Summer a Specials Seize the Summer 4 Specials Shell Credit Card Promo Shell Offer Sieze the summer 3 Specials Single Servine Milk Lunch Specials test Specials test hot dog Lunch Specials VE Energy Drinks Select as many promotions as you would like to add to the Promotion Playlist In your final screen presentation the promotions will play in order based on their placement in this list Available Selected 200z coke 99 cents Lunch Specials Coffee Specials Move Up 4th of July Ad Seasonal Add All gt Wallaby Yogurts Health amp Energy 4th of July Advertisement Seasonal Gatorade 32oz Energy Drinks 99 cent coke Specials SJE Breakfast Promotion Specials AA Sample Specials lt lt Remove All Full Throttle Energy Drinks Animated Blue Bunny In the Store Coffee Experience Coffee Menu Animated Burger King Ad Lunch Specials V8 Energy Drinks Animated Carwash 1 Promotion Carwash Chaser Specials Animated Carwash 2 Promotion Carwash Animated Coffee Promotion 3 Coffee Menu Page 26 MDE 4349C Applause Media System Control Center User Manual August 2009 Category Creation Customizing the Applause Media System for your Business To reorder the promotions select any item and either move it up or down the list using the Move Up and Move Down but
48. h Audio Sunday After entering the required information click CREATE When creating schedules the Rotating Promotions can be used in place of the individual promotions on the Selected list In the Available list Rotating Promotions will be identified by the asterisk at the beginning of the promotion name Select them and click ADD to move them to the Selected list Available Selected Jack Links Extreme In The Store Add Bic Lighters Tobacco itile Debbie Pace Brawnies Dairy Add All gt gt VP Fusion Energy Drinks Move Down lottery rotator Specials Monster Energy Drinks Lottery With Audio Lottery Sa a Full Throttle 2 Energy Drinks Quiznos Torpedo Quiznos lt lt Remov Gatorade Energy Drinks Red Bull Animated with Voice Breakfast Menu ATM In The Store YYPE EE ady Pringles Salty Snacks nave fe e emma ngle Serving Mi Sudio airy Snacks video with no audio Salty Snacks w User Tip Customers are usually attracted to the latest information Using a Rotating Promotion as the first promotion on your list with a clear message of Special of the Day will help them focus their attention on the screen display If you do not use Sandwich of the Day or similar promotions in your retail operation develop seven coupon offers that you will use in the rotation instead Page 34 MDE 4349C Applause Media System Control Center User Manual August 2009 Managing Your Prom
49. he required file click SELECT and the search window will close Once you have selected the required audio file you are ready to review your work Click PREVIEW to view the promotion as it will appear on the dispenser screen Click CONTINUE when you are happy with the promotion graphics Note If the Preview window appears after selecting Continue instead of new page you Still have a pop up blocker problem Refer to the Applause Media System User Portal for more details on disabling the pop up blocker MDE 4349C Applause Media System Control Center User Manual August 2009 Page 15 Customizing the Applause Media System for your Business Building Text based Promotions Coupon Creation The third page of the Text based Promotion creation wizard deals with creating a coupon You can add a coupon to a promotion you create but it is not required If you do not wish to add a coupon to any promotion select the None option from the list of options for COUPON TYPE and click CREATE to complete the process emey Admin User Po mh pma ep apers Create New Promotional Item To create an coupon for this promotion select a Coupon Type and complete the information below vupun Tyyvi Swiv Coupe Expiration may 29 gt 2008 No expiration date Coupon Value j required lie Bave 284 or Buy 2 gui t FREE ET ET Product Name Lunch Special Seve 50 cents required Purchase Requirements jle when pou D
50. ic file format Pack just 5 99 Regularly 6 99 Limit 4 Redeem this coupon at our b cahon an 6th e In Full Throttle 4 Ghee Preta IL rai 7 mecre aeae nan Redeem Inside V Pen you send this ensure that you Redeem at any Seattle area On The Ga Ma cash value Wol where prohibited include the web address for your Applause Media System Control Center your name and a contact phone number Seathe ad While our artists are creating your theme we will also upload artwork that will look great on coupons that print out on your dispenser receipt printer MDE 4349C Applause Media System Control Center User Manual August 2009 Page 11 Customizing the Applause Media System for your Business Upload Your Product Images Upload Your Product Images As noted before the Applause Media System Control Center offers over 70 000 graphics images for common convenience store products so that you can use them to create promotions Some images will need to be provided by you and uploaded into the system Common examples include branded coffee beverage cups your own Car Wash logos and anything else you will want to promote that is not in the library To upload the images select the IMAGES tab in the Applause Media System Control Center Click NEW IMAGE You will immediately see the information on file types you can upload Enter the IMAGE NAME to label the uploaded image Note that anything you upload in th
51. ine dispensers come into the store Step 2 Power Off the Server Identify the type of Applause Media System Server Type 1 This Server will approximately be as big as a common household toaster It may be gray or black Reset Button Power Button Power LED MDE 4349C Applause Media System Control Center User Manual August 2009 Page B 1 How to Power Cycle the Applause Media System Equipment Type 2 This Server is approximately the size of a standard PC and may be mounted vertically It will be black in color Power LED Once you locate the Server press and hold the Power button for 5 seconds The Server unit will power off Power Button under the Flip Step 3 Power Off the LRE Switch Identify the LRE switch see Figure below To power off this unit simply unplug the unit Step 4 Verify Connections and Restart the Server and LRE Switch 1 Ensure that the equipment is plugged into a communication source This will usually be a CAT 5 Cable to a broadband router or a phone line There may also be a CAT 5 connection between the Server and LRE switch 2 Reconnect power to the LRE switch and power on the Server by pressing the Power button once Ensure that the LED on the Server turns on 3 Locate the light panel of the LRE switch Over a short period 1 3 minutes a line of light for each Applause Media System enabled dispenser should light up on this panel look for eight LEDs labelled 1 8
52. information entered in the Coupon Message section will You will also need to provide the information on what dispenser type will be present at this location In just about every case this will be either the first or second option and the answer will depend on whether your dispensers were equipped with the 5 7 inch monochrome or 10 4 inch color screen display appear on each coupon that is printed from your new aay dispenser at this location Information should include the is message will appear on all coupons printed at this location if desired store address location and also any fine print required on the Redeem this coupon at the 711 6th Ave t f t tat d f thi ti North On The Go location No cash coupons to conform to state and local laws for this location E EREA pare ap at E ES We definitely recommend Void where prohibited and value Thank you for your business be No Cash Value but others might be advisable Ask your legal counsel if you are not sure Inactivity Timeout Finally you will be asked to decide how long the Applause Media System should display the same Slide show mode will be restarted if the customer has not interacted with the dispenser for selected screen once the customer has interacted with this many seconds Inactiity Timeout E the screen The default is 12 seconds but you can make adjustments at any time Complete this form and click CREATE to save the information
53. ing Drivetime Laten ght Horning Drivetime Latenight Lunch Evening Lunch Evening The following is a listing of the different promotions that have been part of the playlist during the filtered time The column headings are detailed below Total Customers this is the tota number of customers or fueling sessions where the promotion listed was displayed Active Customers details the number of customers that were actively using Applause during the time when the promotion was displayed Total views is the number of times that the promotion was viewed during the promotional period If for instance the Total Customers number was 10 000 and the Total Views number was 20 000 it could be reasonably estimated that the average customer saw this promotion twice during a single fueling session Active Views is the number of times the promotion was delivered during a session with an active customer session Coupons printed is how many times the promotion was printed during the selected time period Active as a of Total Customers is a statistic that represents what total percentage of all customers were using the system actively when the promotional offer was displayed and Printed Printed as a of Actve Customer represents how many times an active customer printed the coupon assuming one was offered as part of the transaction A hve at Pointed at Printad 2 Totel Active Total Active Coupons 3 i Printed as a o
54. nd schedule customized branded frames that will appear around the promotions to help you brand your retail store Locations The master list of Applause Media System supported sites in your retail network with customization features that will allow you to tailor messages for delivery to each store Scheduling tools that make it easier to create and distribute your promotions to a single store or selected groups are also present here Reports The data collection point for Applause Media System Control Center Details on individual site gas transaction traffic promotion message delivery and coupon prints are compiled here This helps you manage your promotional campaigns more efficiently Admin Manage who can and cannot access the Applause Media System Control Center and its feature set User Portal The ultimate support area for any Applause Media System Control Center user and suggested first stop for any new customer touring the system Page 4 MDE 4349C Applause Media System Control Center User Manual August 2009 User Forum Training Support and More Welcome to the Applause Media System is Just a Click Away Control Center User Forum Training Support and More is Just a Click Away The Applause Media System User Portal is a separately managed website that you can access through the Applause Media System Control Center On this site you will find an ever changing and valuable combination of information training suppor
55. ns Edit Admin User John Williams E John Williams Account Information Additional information Login Login jwiliams Password seveeee re type Se Status Ac tive Preferences Show confirmation messages Yes v Contact information First Name John Last Name Wiliams 0000 Title System Administrator OC Company Gilbarco Veeder Root Address 7300 W Fricndly Avc Greensboro NC 27410 v Email applause request gilbarco com Phone a00 555 1212 Fax Giltarco Veeder Root Applause Media System version 01 8 11 Copyright 2009 Gilbarco Veeder Root All Rights Reserved License Agreement MDE 4349C Applause Media System Control Center User Manual August 2009 Page 41 Administration of the Applause Media System Control Center Enter the required details in the available fields making careful note of how the Login and Password information is entered The Password Access system is case sensitive so make special note of uppercase characters used in entry When completed remember to SAVE Lo Admin Users admin 3 aimuser 3 jwilliams Promotions Images Audio Video Themes Locations Reports Admin User Portal Help Users Groups Permissions Title Joe Admin Aim User John Williams Marketing Specialist 800 355 1212 Gilbarco Veeder Root Appisuse Medis System version 01 8 11 Copyright 2009 Gilbarco Veeder Root All Rights Reserved Licens
56. ns when some offer coupons and others do not Rag Fibi Maz Hari Node Rag piii Iaz Mark horde To create a screen with multiple advertisements create the different promotions you want to include either by using the Text based Promotion or by uploading quarter or half page Graphical Promotion Ensure that all of the promotions are scheduled in the same category Once complete click PROMOTIONS tab in the Applause Media System Control Center and then SCHEDULING and open either a new or existing schedule Add the promotions you would like to include together on the playlist as Selected shown in the figure By stacking the Text based or Graphical Promotions Bic Lighters Tobacco accordingly you can create 2 up 3 up or 4 up advertisements lEneray Drinks with Audio Beverages VF Fusion Energy Drinks Monster Energy Drinks Full Throttle 2 Energy Drinks Only the subset of promotions that offer coupons will be highlighted with Gatorade Energy Drinks the PRINT COUPON button Coffee with Sound Specials Dasani 99 Cent 20oz 1 59 Liter Beverages When you have finished creating the playlist select SAVE for an existing schedule or select CREATE if the schedule is new MDE 4349C Applause Media System Control Center User Manual August 2009 Page 31 Customizing the Applause Media System for your Business Building Rotating and Day targeted Promotions ia User Tip A great way to use a 4 up promotion
57. on date Coupon Vale Creel ia asa ase or mu 2 gat 1 Pact FOT EESTI Produet Mamei regret PurchseRequiremente s s ia Sala ra Ea ay a gr Se ina Ay Restrictions ie Tini 1 pe ue Term of Offer a Offer Code Barcode Type Mone Barcode Data Dort ta Gengle Coupon FF Page 20 MDE 4349C Applause Media System Control Center User Manual August 2009 Video Promotions Customizing the Applause Media System for your Business Video Promotions Integrating full motion video with or without audio into your promotions can also be done easily with the Applause Media System Control Center Videos can be displayed on the dispenser s color display either as full screen presentations or in a frame so that additional sales copy and even coupon offers can be made during the time the video is playing on the screen The Applause Media System Control Center offers a library of video files that you may use to create promotions Additional video files can be uploaded into the system by the user Home Powerball Pick 3 amp 4 Cash 5 and Tickets To create a Video Promotion click the PROMOTIONS tab in the Applause Media System Control Center Click New PROMOTION Enter the Tracking Information and choose a category just as you did in Building Text based Promotions on page 13 but select the Create a Video Promotion option from the list in the right hand column Click CONTINUE Ira
58. orage of 500 MB of data at any time The 500 MB is a combination of all video and audio files promotion data and reports To see the current storage availability open any window where you can upload media such as the AUDIO or VIDEO tab and look for the legend at the top of the page Legend OH Free Space 465 99 AB MH Used Space 31 01 AB To delete a Promotion from the Promotional Library click PROMOTIONS tab in the Applause Media System Control Center and then the Promotion from the list Click DELETE to delete the promotion It can be found on the options line at the top and bottom of the page MDE 4349C Applause Media System Control Center User Manual August 2009 Page 35 Customizing the Applause Media System for your Business Applause Media System Reporting Module Applause Media System Reporting Module With the Applause Media System Control Center you can capture data and usage statistics This helps you to manage your promotional offers It also gives you insights into your business that can help you manage General Reports ina Bi oe your overall business 05 01 09 05 31 09 All Locations All Timeslots Percentage of Active Visits SSE SP Sie a How many gasoline transactions occurred at your location or locations last month Last week Yesterday during lunch time i et a PD PIPI percentage gt O ONPOEWaDpOmaNe 570 1493 05703709 0513709 3203 09 06 707 703 VE 1 709 06 16 09 08719 709 06 23 7093 06
59. otions Library Customizing the Applause Media System for your Business Managing Your Promotions Library Promotional Items Promotional Items Promotion View Alabama Lottery rotator ATM Bakery Video No Audio Beef Steak Burrito Bic Lighters Bomb Burrito Candy no Sound Caribbean Creme Ad Cheerwine Video Citgo Ad Coffee with Sound Coke 12 packs 2 for 6 98 Dasani 99 Cent 20oz 1 59 Liter Energy Drinks with Audio Energy Video Fanta 2 liter 1 09 Fanta 2 Liter 1 09 Five Hour Energy E le E fA Ka sf We A E Ma ee Friday Sandwich of the Day Every new promotion you create will be added to your Promotional Library Scheduling Categories Category Specials In The Store Breakfast Menu Lunch Menu Tobacco Lunch Menu Candy Beverages Beverages In The Store Specials Specials Beverages Beverages Specials Specials Beverages Sundries Subway New Promotion New Promotion Displaying 1 to 40 of 43 items Next 3 gt gt Product PREVIEW PREVIEW PREVIEW O PREVIEW PREVIEW _ PREVIEW PREVIEW Text Based Promotions Graphical Promotions Rotating Promotions Video Promotions Each page will display 40 promotions and when there are more than 40 another page will be added To help you move from one page to another an arrow will be added in the corner of the screen Promotion Storage The Applause Media System Control Center allows for st
60. r workstation has and add on tool bar from MSN AOL or other search provider MDE 4349C Applause Media System Control Center User Manual August 2009 Page 45 Frequently Asked Questions A document on how to turn off the various pop up blockers is included in the RESOURCES tab of the Applause Media System User Portal The pop up blockers update themselves from time to time so if you could see previews but cannot now your current pop up blocker could be the reason When accessing the Control Center website and searching the image database Search results are delivered but they all have red Xs where the image should be Contact your network administrator and ask them to open Port 81 This is the port we use when delivering graphics from a search in our data libraries When accessing the Control Center website a message appears indicating that the site has been blocked Contact the administrator that controls your company s website access Their current restriction policies may need to be amended for you to gain access When accessing the Control Center a message indicating that a site has not synchronized for X days appears If the time between synchronizing is less than two days do not panic Internet outages happen from time to time when internet providers close access for routine maintenance If the problem persists for more than 72 hours go to the Applause Media System User Portal and access the troubleshooting gui
61. rs or other artistic requirements aita _ F Wiiings If you are not a desktop publishing master you might have promotional art that has been provided by a vendor or selected from one of the many color Content Libraries available on the Applause Media System User Portal So in addition to the simple text based interface you can also upload your own pre created promotions straight onto the Applause Media System Control Center To upload a completed promotion click the PROMOTIONS tab in the Applause Media System Control Center Select NEW PROMOTION Enter the Tracking Information and choose a category just as you did in Building Text based Promotions on page 13 but select the Upload a Graphical Promotion option from the list in the right hand column Click CONTINUE to move to the next page Upload images frou mut upload af leait one image 10 color display Full Pi paso saci Disglare duze aticare n seconde fi required Upload image GIF of JPG or PHG or BAP Site Hh Display only once per fuoting season ar mated GIF mages thould be m fatter than 12 frames second and no larger than SHE burcer Animationa HedbullAnimationieneric cif Poe Phone an asin file tra aur iata elt Ela pururi rar npt banal je Sar iso a Rt Ei Wake Up Faster With An Energy Drink Engllsh Male Moming Upload image IF or JEG or PHG or BAP Bea x 1355h animated GIF mages chould b no later than 2 frames se
62. ry Cow Moo Dripping motorcycle Subway Footlong five dollar To add audio files to the User Audio Library click AUDIO tab in the Applause Media System Control Center Click NEW AUDIO FILE You will immediately see the information on audio file types you can upload fA GILBARCO a VEEDER ROOT Promotions Images Audio Video Themes Locations Reports Admin User Portal Audio Files Categories Create New User Audio Library File BY New User Library Audio File Back Audio File Information TIP Use the Browse button below to select an audio file to upload to the User Library The audio file can be in WAV MP3 WMA OGG FLAC AAC or AC3 A52 format Audio File Name Cow Moo Upload Audio File WAV MP3 WMA OGG FLAC AAC or AC3 A52 Max 150 MB Documents and Settings williamj My Docume Browse Audio File Name Enter the Audio File Name to label the file to be uploaded Include not just the name of the field but also keywords such as milk Upload Audio File Click BROWSE and then use your PC s standard file system to locate the file Click OPEN to upload it WAV MP3 WMA OGG FLAC AAC or AC3 A52 Max 150 MB SettingsiwilliamjiMy Documentsicow mool wavy Browse Once the file system box goes away and you are back on the main page click CREATE to complete the upload The CREATE button is on the right corner of the screen You can use this audio file when Building Text
63. s Images Audio Video Promotional Items Scheduling Catepones fea re eg ans pna eh a emma O 0 PRE Page 24 MDE 4349C Applause Media System Control Center User Manual August 2009 Introduction to Scheduling Customizing the Applause Media System for your Business Click NEW SCHEDULE to open a new schedule template i Ima ges aia haass ae rea eae Promotions fi nages A dio Video Themes Locat rts Promotional ltems Scheduling Categories Create Promotion Schedule Schedule Information Promotional Items Date Range Promotions From May 31 2009 Note Some dispensers are limited in the number of promotions that they can store in memory gt Ae See the help page for more details Rotating promotions are indicated with an asterisk o May 31 4 2009 M No end date runs indefinitely Available Selected ATM In The Store Add gt Timeslots Bakery Video No Audio Breakfast Menu Beef Steak Burrito Lunch Menu All timeslots Bic Lighters Tobacco lt Remove 5 Bomb Burrito Lunch Menu Pda SRE SN MEST DAN Candy no Sound Candy Lunch 11 00 AM 2 59 PM Caribbean Creme Ad Beverages Drivetime 3 00 PM 6 59 PM Cheerwine Video Beverages Evening 7 00 PM 10 59 PM Citgo Ad In The Store Latenight 11 00 PM 4 59 AM Coffee with Sound Specials Group Location fau locations Gilbarco Veeder Root Appisuse Media System version 01 8 11
64. s their customers fuel up on their way out of town What is in your store that might be of special interest to a customer heading out for a weekend of camping or other outdoor activity MDE 4349C Applause Media System Control Center User Manual August 2009 Page 37 Customizing the Applause Media System for your Business Applause Media System Reporting Module Promotion Reports The Promotion Reports provide at a glance data for customer usage on your Applause Media System Percentage of Active Promotional Views ft LOO Active Promotional Views are promotions delivered while the customer is pressing buttons printing coupons p m a percentage 05701709 05709 05 09 09 05713709 05717709 0521705 05 2509 05707709 05711703 05715709 6571909 05 23 09 Pronation Views by Day Promotional Views by Day is the number of promotions delivered each day This number a 5 0 M MAL MEA ada M5908 082309 isa 095295 loa will fluctuate based on daily gas traffic pa ia bh Co co CN mm Coupon Prints by Day 150 125 106 75 Coupon Prints by Day chart is the number of coupons printed by day 0501 09 05705709 1570303 05713709 05717709 05721709 05725709 057237093 057037093 05707703 05711709 05715709 0571909 15723703 0527709 05731709 Avg Coupon Prints Active Session Coupon Prints by Tineslot Prints by Active Session is the number of coupons printed and Prints by Timeslot charts print activity by time of day Horn
65. s forecourt campaigns on everything from Car Washes to M n Appli At gi ari ai agora b Quai aria miih CA hig pir le barr a krpi Er Li no ole Of aiiora Ci meted red Cire ofian sf urgia pa iernii af ps i ii ot it rii Coffee service MPR ie pion ori oieri pun iu DEP p TOS for Ire Welcome ta wast offernng wat yau mention ts Fety Ad Sales 4 TY on grvireg the CLET 504 a Better Carwash paisa rhea hy ey eld panoi pour Eee Interested in finding out what other retailers out there are In thet tee eos thes retzsler ued a ampt bert briesie sorter aice ta A brier Ce ween ars supphomenis the siterent with emote photoes and facts doing with the Applause Media System Looking for about their offering ba creata meaikep e arts far his wash that were nen Gerougherut We peer The photos ard copy were actusi supplied iry the ces pars manuta information on best practices or to find ready made campaigns you can use This is the place for you MT RAT TRAPING CAUP AGA PLANNER F ae COLOR ADS an For completed promotional advertisements that you can use immediately without doing any production work check out the ever growing CONTENT LIBRARIES You will find advertisements on products such as Gatorade Red Bull Car Wash VIP cards and ATM machines The Seasonal section alone makes it worth the visit as there is always an upcoming big sports event or holiday that you will want to highlight to
66. se Media System Control Center setting up Rotating and Day targeted Promotions is simple Once the promotions are created they are automatically updated with the days of the week Page 32 MDE 4349C Applause Media System Control Center User Manual August 2009 Building Rotating and Day targeted Promotions Customizing the Applause Media System for your Business To begin create the various promotions that you will want to Day target When you have finished creating the individual promotions click PROMOTIONS tab in the Applause Media System Control Center and then NEW PROMOTION Promotional Items Scheduling Categories Create New Promotional Item 1 General Information gt 2 Promotion Information Coupon Information General Information Promotion Type Tracking Information C Create a text based Promotion To create a text based promotion you will type in the promotion information and can select an image from a library of images Promotion Name Sandwich of the Day required Erand Peer aa LO Upload a graphical Promotion Do To upload a graphical promotion you must first use a graphics program to create Product images for your promotion Advertiser Name e SKU sis Create a video Promotion To create a video promotion you will select a video from the Video Library O Create a bUtaune p fon you will select a dfferent promotion to display p tion Cat for each day of the week Subway X
67. sign are trademarks of the Community Coffee Company Folgers and the Folgers logo are registered trademarks of the J M Smuckers Company Gatorade is a registered trademark of the Quaker Oats Company Google is a trademark of Google Hershey Hershey s logo and package design are registered trademarks of Hershey Company Hills Brothers coffee logo is a registered trademark of Massimo Zanetti Beverage USA Monster Energy is a registered trademark of the Monster Energy Company Naked Juice and the Naked Juice package design are trademarks of Naked Juice of Glendora Inc QuarkXPress is a registered trademark of Quark Inc Red Bull the It gives you Wings slogan and logo and package design are trademarks of Red Bull GmbH Skittles and the Skittles package design are registered trademarks of Mars Inc V8 Fusion logo and package design are registered trademarks of the Campbells Soup Company Yahoo is a registered trademark of Yahoo Inc Manual By John Williams 2009 Gilbarco Inc N GILBARCO 7300 West Friendly Avenue Post Office Box 22087 VEEDER ROOT Greensboro North Carolina 27420 amp D D Phone 336 547 5000 http www gilbarco com Printed in the U S A MDE 4349C Applause Media System Control Center User Manual August 2009
68. t and resources to help you get the most out of your investment The Applause Media System User Portal always opens to the INTERACT page that provides links to major areas of the site across the top with a center section on the latest news and nina SE links about upcoming events new content availability and a an other tid bits on the right and left columns New Applause AN update previewed at MACSTech At the top of the page you will find tabs for other Applause Media System User Portal areas Do not miss those There s great stuff available here Online Training Are you one of those people who learns better through interaction than through reading a manual like this one mos for 3rd Party Ad Sales Applause Media System Q SEBER Roor If so you will find a complete interactive multimedia online training program under the TRAINING tab The training experience is broken up into a number of individual learning modules that you can review at your own pace Current Applause Media System users give it high marks Bag Barcode formula Sander Month Day Year Barcode a 400 MM DD YY 01 MDE 4349C Applause Media System Control Center User Manual August 2009 Page 5 Welcome to the Applause Media System User Forum Training Support and More Control Center is Just a Click Away Campaign Planning Under the CAMPAIGN PLANNING tab you will find articles and useful tips to help develop comprehensive Recent Po
69. tal You may need to download an appropriate driver When you find the required file click SELECT and the search window will close Create New Promotional Item General Information gt gt 2 Promotion Information Video Promotion Choose a video to display for this promotion required Click here to change the video Lottery with audio Dil Page 22 MDE 4349C Applause Media System Control Center User Manual August 2009 Video Promotions Customizing the Applause Media System for your Business Next you will be given the choice of whether to run the promotion as a full screen or in frame with associated text and or a coupon offer While Full screen is an option for video display there are a number of Full screen With text coupon reasons why we recommend that Video Promotions be created in the With text coupon mode more on this in the User Tip below Use the down arrow to view the choices and select the required option Display Mode If you have chosen the With text coupon mode you may fill in the promotion text and Display with text coupon optionally the video copyright information Promotion text Powerball Pick 384 Cash 5 and Tickets recommended for legal reasons Copyright text lic Gilbarco Veeder Root 2009 All nghts reserved For either Full screen or With text coupon options you can choose if the video will repeat after first viewing and if a
70. tons When you have added the required promotions to the playlist select CREATE The CREATE button is on the right corner of the screen User Tip Promotions you create are trafficked out to the individual store locations in your network each day at 3 AM local time This means that at soonest any promotion you create today will begin showing up on the dispenser displays tomorrow Note that using advanced techniques you can also develop schedules that put multiple promotions on one page send promotional playlists to selected groups of stores based on the needs of your business and even trade out individual promotions based on the day of the week more on this in Advanced Scheduling Options 2 3 and 4 up Promotions on page 31 Category Creation When customers use the Applause Media System enabled dispensers for a fueling transaction the promotions will display based on the playlist you have defined during scheduling Customers can also interact with the screen using a menu that will help them get to information they want to see quickly and easily The menu offers the customer different categories that Energy Drinks Breakfast MenuP you can define Go Grill gt Beverages 2 3 4 Lottery Specials pe The Applause Media System Control Center is preset with a variety of categories for you to define your promotions However you can also create your own category for use on your displays To create your own categories
71. ual August 2009 Administration of the Applause Media System Control Center 4 Administration of the Applause Media System __ Control Center For the purpose of this manual administration of the Applause Media System Control Center will be limited to coordinating access to this system through management of user name passwords and granting rights permissions to specific users to access files and functions in the system Issues such as firewall management IP address maintenance port usage and so on are addressed through various materials offered for download from the Applause Media System User Portal The ADMIN tab contains all the administration options of the Control Center As previously noted if you are not a designated administrator of the Applause Media System Control Center you will not see this tab on the Control Center Promotions Images Audio hemes Loca as Reports Admin D jer Portal Users Groups Permissions New User D Title admin Joe Admin aimuser Aim User Gilbarco Veeder Root Applause Media System version 01 38 11 Copyright 8 2009 Gilbarco Veeder Root All Rights Reserved License Agreement To add a new user to the Applause Media System Control Center click ADMIN tab in the Applause Media System Control Center and then NEW USER D GILBARCO lt VEEDER ROOT Pramations Images Audin Viden Themes locations Reparts Admin User Partal Users Groups 7 Permissio
72. ugh the afternoon commute MDE 4349C Applause Media System Control Center User Manual August 2009 Page 25 Customizing the Applause Media System for your Business Introduction to Scheduling At the bottom of the left column you will be asked to define which stores in your network All locations will receive the playlist Use the down arrow to view all the options ALL locations 1 On the Go 15 On the Go 7 w User Tip One of the entry on the list will be Testing Location which is a simulatea Testing Locati oa a location that you can use to test your schedules before deploying them to the dispenser screens On the right side of the screen you will find two lists The Available list that will show all the promotions you have created and saved The Selected list that will contain the list of promotions that you would like to play during the required timeslot Available Selected Animated Twizzlers Promotion In the Stare j Are You Out TP Specials Add All Move Down Ben s Ad In the Stare Campbels Soup Lunch Specials Chaser Specials Coffee Specials For example to add Coffee to your list select the required item Coffee in the left column and click Add If you next wanted to include a yogurt product use the slider to move down the page and find the required promotion on the list Select the promotion and click Add Available Selected Rotating Chaser Healt
73. up any etre of 22 az size arty Restrictions le Umr Ser coupe Terms of Offer gj Offer Code Barcode Type None Barcode Data Export te Google Coupons F If you would like to add a coupon for the Text based Promotion select the Store aul a Coupon option from the list of options for COUPON TYPE Expiration Lee Store Coupon Expiration May 29 2005 Set your coupon expiration date using the down arrows or enable l No expiration date the No expiration date option Enter the Coupon Value associated with the promotion you are creating Coupon Value Save 50 required Le Save 25 or Buy 2 get 1 FREE w User Tip The information entered in this field actually defines the headline for the coupon and also its length To save paper and avoid longer coupon pages it is recommended to keep the number of characters in this field to a minimum Since a standard PC coupon has no key for the cent sign position the mouse pointer cursor in the required location and click Insert For the Product Name field the system will use the headline of the promotion as the default value If the text is not useful or informative you may change it by clicking on the field and changing text to meet your needs Page 16 MDE 4349C Applause Media System Control Center User Manual August 2009 Building Text based Promotions Customizing the Applause Media System for yo
74. upon Images On the right side of the window you will find the monochrome version of the graphic you chose to use on your dispenser display advertisement If your store s logo has previously been uploaded with the name Coupon Logo it will appear on this page by default Either image may be replaced or removed from the coupon by using the corresponding CHANGE or REMOVE buttons to the right of the image To view the coupon as it will print on your dispenser receipt printer click PREVIEW COUPON in the right corner of the screen Redeem this coupon our location an 6th he e in Seattle WA Void where prohi bted Ho cash valu e Lunch Special Save 50 cents Coupon Required Limit 2 per coupon OOF ALE 4 MDE 4349C Applause Media System Control Center User Manual August 2009 Page 17 Customizing the Applause Media System for your Business Graphical Promotions If you are happy with your coupon close the preview window and click CREATE in the right hand corner to complete the creation process Yes it can be that easy Once you have done this a few times you will be able to create promotions with coupons and audio in just minutes Graphical Promotion Graphical Promotions If you happen to be a user of sophisticated graphics packages such as Adobe Photoshop GIMP or QuarkXPress chances are the template based Text promotion creation system will not be enough to satisfy your need for fonts fancy borde
75. ur Business Purchase Requirements Coupon Required ie when ymi him any size nr AP ne size only The next few fields should be self explanatory You ae mace can leave the Purchase Requirements and BSthic mans 10m er coupon e s Restrictions fields blank if they do not apply i e Limit 1 per coupon erms of Offer If you have special terms for this promotion outside the terms you have associated with your store locations you can leave the Terms of Offer field blank Offer Code key 132 How you enter the Offer Code and Barcode fields will be Barcode Type fuec determined by the capabilities of the Point of Sale system that will be used to tender these coupons Barcode Data 40005290901 If the system does not have barcode scanning you may complete the Offer Code field with instructions to your cashier on how to account for the coupon in the register If the system does support scanning select a Barcode Type just about always UPC in North America then enter any 11 digits in the Barcode Data field to create a barcode a User Tip To ensure that your barcodes do not accidently correspond to the items already in your register use either a 000 or 400 as your first three digits Ensure that your final barcode is entered into your Point of Sale before your promotions goes live on the dispenser screens so that the scanner recognizes it Co
76. use Media System version 01 8 11 Copyright 2009 Gilbarco Veeder Root All Rights Reserved License Agreement The names of all available persons will be displayed in the Available list Select the name of the user and click ADD Remember to SAVE to add the new user to the group Also available from the sub menu is the ability to setup custom PERMISSIONS Using this method you can setup custom group permissions or individual user access privileges based on access to individual product modules Users can be designated as creators or viewers to further control their access and interaction with the data in the system Permissions f GILBARCO ca Gee Permissions Admin Permissions module group useri jwilliams John Williams Permission Granted in Permission Granted inherited from group permission Permission Denied View Creste Edit Delete View Create Edit Delete View Creste Edit Promotion Promotion Promotion Promotion Promotion Promotion Promotion Promotion Promotion Promotion Promotion Itens Items Items Items Schedules Schedules Schedules Schedules Categories Categories Categories Add module Images as Add Module Gilbsrco Veeder Root Applause Media System version 01 8 11 Copyright 2009 Gilbarce Veeder Root All Rights Reserved License Agreement MDE 4349C Applause Media System Control Center User Manual August 2009 Page 43 Administration of the
77. with 10 4 inch color displays The purpose of this manual is to assist you in learning about the Applause Media System Control Center online tool set and content resource library system that you will use to develop top of the line advertisements and promotions for your gasoline forecourt customers You will use the Applause Media System Control Center to develop your promotional content schedule it to your retail location or locations and capture and store valuable usage data that can help you evaluate and manage promotional efforts Encore S Accessing the Applause Media System Control Center To access the Applause Media System Control Center you will need the following e A system with Internet Explorer 7 0 or higher A system with broadband internet access is highly recommended A system with Windows XP or Windows Vista A system with flv video drivers installed Note Free download at http www codecguide com download_kl htm Choose the Basic download The web address for the custom Control Center that Gilbarco has created for you Note A sample address will look like this http yourstore applause gilbarco com A user name and password as provided by Gilbarco or the IT administrator your company has assigned to manage the Applause Media System Control Center MDE 4349C Applause Media System Control Center User Manual August 2009 Page 1 Introduction Accessing the Applause Media System Control Center

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