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1. Once uploaded a link is automatically placed on your MegaAgent MegaAgency website that will allow their clients to access the Ad Gallery page that lists these files with a link to them so that your clients can view them or save them to their local hard drive In addition to the controls listed above a broker can also mark a file as being either public or private so that they can make certain files available only to their agents staff and others available to the public When to Use the Upload Ad Gallery Originally the Upload Ad Gallery was intended to showcase a Realtor s great marketing materials This can still be done However the functionality has evolved to be a more general purpose upload utility that allows an agent to up load a variety of media for a variety of purposes How You Might Utilize the Upload Ad Gallery To upload an attachment to send in a marketing email To upload an image to place on the website To store a variety of reports and PDFs to share with clients To showcase your weekly advertisements 36 MegaAgent 2 Manual Managing Your Website As with uploading any image file to the MegaAgent 2 system it is a two step process first you create the image record in MegaAgent then you add files to that record Follow these instructions to use the Ad Gallery feature 1 8 9 From the Top Green Navigation Bar select Manage Website gt gt Upload Files In the top purple banner bar of
2. control panel page that is visible when you first log into MegaAgent 2 1 From the Top Green Navigation Bar go to Manage Business gt gt Calendar gt gt Appointments 2 In the top purple banner bar of the List Appointments page click Add New Appointment 49 MegaAgent 2 Manual Managing Your Business 3 Appointment is Scheduled For On the Add Appointment page you will select whom the Appointment is for from the pull down menu By default the main account holder will be the first name with assistants listed underneath 4 Appointment Date Enter the date in the MM DD YY format 5 Appointment Time If applicable enter the time here Example 1 45 PM 6 Done Leave this on No This is meant for changing the status of your Appointment from a non completed item to a completed one 7 Message Enter the pertinent details of the Appointment here Every word will appear on your Home Page in the Appointments area so try to keep it as succinct as possible 8 Click the Add New Appointment button at the bottom You are finished Viewing Your Appointments See the explanation of your home page control panel on page 11 Adding Community Events There is probably no other thing that an agent can do that will have a bigger impact on search engine ranking than keeping a list of current community events in their community calendar Why Search engines favor sites that include fre quently updated in
3. 2 Adjusting Your Security Settings In some cases you may be required to adjust the security setting on your browser to allow EditLive to work If still having problems try adding MegaAgent2com as the trusted website to your Internet Explorer security settings On the main menu bar click Tools gt gt Internet Options Adjust Your Zone Security Slider to Medium Click on the Security Tab Click on Sites button in the Trusted Sites Section see below In the area that says Add this Web site to the zone type megaagent2 com see below 6 Click OK to close Trusted Sites box 7 Click OK to close Internet Options box 8 Download the Latest JRE Java Runtime Environment ABRWN If all else fails you may need to update your JRE the Java Runtime Environ ment This is a free download available from Sun Microsystems Visit this website for Window XP http hwww java com en download windows_xpi jsp Visit this website for other Platforms http hwww java com en download manual jsp Follow the instructions provided from the JRE and retry MegaAgent 2 0 after rebooting your computer Still Having Problems Please let us know if you are still having problems You ll find a link on the bottom of each MegaAgent page just click on the link Support Page and fill out a MegaAgent Service Request and we ll be in contact with you to help find a solution and troubleshoot the problem for you
4. revisions default asp Select a Listing You can use this feature to embed listing information and a photo into your email The listing will appear below your message Continue to Page 2 by clicking Continue Add an Optional Attachment You have the option of attaching a file from your Ad Gallery Upload Directory Please make sure you have already uploaded your file to the upload gallery Would you like a BCC This is automatically set to Yes You may select No if you do not wish to receive a BCC d copy of your email BCC blind carbon copy to yourself 10 Include an Opt Out Message This is automatically set to Yes You may T1 select No if you don t want to include an opt out message Please note that federal law dictates that you must include a method of opting out of all commercial non solicited emails We strongly suggest you leave this checked Yes Note If someone does decide to opt out of your emailing campaigns it is up to you to remove them manually Our next addition of MegaAgent will do this for you automatically If you receive an opt out message you have 10 days to remove that person from your list CAN Spam Act of 2003 Choose Your Content a Pre Formatted Letter or Compose One Now With this option you can pick from a Pre Formatted letter or decide to type one now We say that it is always preferable to first create a Pre Formatted message then add it to your email If y
5. 11 MegaAgent 2 Manual Getting Started Let s Get Rolling Logging into MegaAgent 2 To log into MegaAgent 2 start up your favorite browser and direct it to the web address http www megaagent2 com Youll see the screen below Kmegaagent login f password Use the login password that was provided to you by the MegaAgent Support Staff This would have been sent to you in an email along with other start up instructions What if Don t Have My Login Password That s not a problem If your account has been setup click the link below the login box to retrieve your password You ll be asked to provide the email address that you are using for your MegaAgent account Click Continue and your login password information will be sent to your email account within 5 minutes 12 MegaAgent 2 Manual Getting Started Your MegaAgent 2 Front Page Upon logging into your MegaAgent 2 account you will land on your front page Control Panel This will be your central hub when using MegaAgent 2 Let s explore each section individually imegaagent n MegaAgent News aman vee paan Navigation Take a look at the top green bar This will be your main menu system from here you can jump to any section of your MegaAgent 2 account Appointment Calendar The calendar on the top left shows you a representation of this month s calendar You can click forward and back in the blue bar to chang
6. Description Use this field to add a description caption to each photo graph Note If you have chosen to use the Flash SlideShow your captions will not ap pear If you wish to display your captions you should turn the Flash Slideshow feature off in the Manage Account section see pages 17 18 8 External Image URL Use this option if your photos are located on a different server and you simply wish to link to those images You should paste the full URL that includes http Example URL http huww idx comllistingphoto 2939294 jpg 9 Upload Photo If you didn t use the External Image URL option from above you should click Yes so that you may upload your photo This will happen after you submit this page in the next step 10 Submit this page by clicking Add Listing Photo Info 11 You will be transported to your Upload Photo Page Click the Browse button and find the file that you wish to upload from your own hard drive 12 Click Upload Photo You are finished Note Remember that if you are uploading full sized images straight from your digital camera this upload process may take a long time A typical 8 megapixel file will take about 90 seconds to upload on a typical medium speed cable con nection If you were to resize that image to the recommended web resolution of 600 pixels x 400 pixels the upload will take only a couple of seconds 14 If you wish to add more photos
7. No you can upload a file later 12 To complete the Ad Gallery creation process click the Add New Gallery File Button 13 You can review your uploaded photo by clicking the little screen icon from the Main Upload Gallery Page Note When uploading files from your computer it is important that you use simple filenames that include the dot extension convention For example your filenames should be short and descriptive and end with the appropriate exten sion Additionally you need to avoid using special characters stick with basic numbers letters and dashes or underscores Good Filenames 123MainStreetPhoto JPG Newsletter2008 PDF MarketUpdate Jan 2008 DOC Illegal Filenames The In s amp Out s of Real Estate Marketing DOC Why Illegal characters like apostrophes spaces and ampersands The Marketing Report for the Community of Ladera Ranch January 2008 PDF Why Too long plus illegal characters spaces and commas MarchAd Why Missing a 3 character extension Can t tell if it s a PDF Word File etc 38 MegaAgent 2 Manual Managing Your Website Reviewing Your Traffic Reports Your MegaAgent 2 account comes equipped with a very power traffic analysis tool called SmarterStats This application allows you to get extremely detailed statistics about the usage of your website probably more information than you could possibly use We strongly suggest you visit your traffic statistics each
8. allows you to limit the ability of an assistant from making critical changes to your MegaAgent account set tings 16 MegaAgent 2 Manual Managing Your Account Managing Your Contact Information It is extremely important to keep your contact information up to date within MegaAgent 2 Most of the time your website will automatically pull this infor mation and incorporate it on each page of the website Make sure you keep your contact information current to assure that your web visitors are receiving the most current information 1 From the Top Green Navigation Bar go to Account Settings gt gt Account Administration gt gt Edit Agent Contact Information 2 This form is rather straightforward Just make the adjustments you wish to make and click Update Account Info Important Note In most cases the changes you make to your contact information will be reflected on your website However your email templates will often need to be updated manually by our staff web designers If you make a change to your contact information please send us an email to let us know so we can update your email templates and to keep our own Hobbs Herder client records up to date Email us at webservice hobbsherder com Do You Need Your Company Logo Updated Not a problem We ll handle that for you Send a copy of your logo and a short description of your request here webservice hobbsherder com This may be subject to a nominal change fe
9. gt Add a New Campaign 2 Campaign Name Only you will see the Campaign Name We recom mend choosing a name which is short but best defines the campaign you are creating 3 Campaign Description This field is optional and is not necessary to create a Email Campaign Use it if you would like to better document your campaign 4 Campaign Type Choose the type of Email Campaign you would like to create This can either be date related Promotional Campaign Start Date or member driven New Members or as an auto responder Guest Book Special Reports Relocation Special Report Community Request Listing Request or Contact Form Auto Response 5 Status The Enable Disable radio buttons allow you to easily activate or deactivate the email campaign 61 MegaAgent 2 Manual Email Marketing 6 Farm Group In this section you will pick the farm group that this campaign will be sending to If using as an auto responder we recom mend choosing All from the Select Farm Group drop down menu 7 Would You Like a BCC It defaults to Yes so that you can monitor your campaign as it sends out messages 8 Select Email Address to Use We recommend leaving this to the default Spouse 1 Email Address Primary radio button 9 Once this information has been added you can then move on to the second step which is creating the actual message MegaAgent will send out under this new campaign Click the Add New Emai
10. ture You ll see what people are looking at make sure you review this section of your website regularly to help nurture these potential buyer leads active buyers rh poets ate buyers tf wet aces mts he fer ie Que te nre rou reves iter Mit each meet fo mete Listing Follow Up System If you are using the Listing Follow up System the properties contacts will be listed here Learn more about this system on Page 27 15788 Latewce Lane wen trn w we top WEN Ie 18741 Waow Hi Reed Cone 325 000 we Or Law2008 14 MegaAgent 2 Manual Managing Your Account Managing Your Account In this section you ll learn how to manage your basic account information that means you ll be able to change your password update your contact information and adjust the basic parameters of your website Changing Your Password When your MegaAgent account was created you were issued a simple password to make it easy to access your account We want your first task in MegaAgent to be changing your password to something easier for you to remember yet hard for others to guess Here s how to accomplish this 1 From the Top Green Navigation Bar go to Account Settings gt gt Change Password 2 Type your old password into the top box 3 Type your new password into the next two boxes and click Change Password Forgot Your Password Did you forget your password Retrieve it instantly by clicking on a link 1 Visit
11. Managing Contact ss scsscdssissssacceasssacecestesnseaceasssssecsessssaivensesensiecssenays page 39 e Segmenting Your COntacts sscesessscecceesseeeeceeessneeeeeeeseees page 41 e Importing Exporting Your Contacts ceeesseceeeessseeeeeeeeeees page 43 Managing Your Business sssseccesssnceceesssececeeseseneeceeessaneeeeeeeeaas page 48 How to Add an Assistant ccccccsscccssecesecseceeeeceeeeeeeeeeneees page 48 e How to Add an Appointment cescesssessreeseeceeeeceteeeeeees page 48 e Viewing Your AppOintMent eeesssececesesneceeceseneeeeeeeeaaees page 49 e How to Add an Open House csscessessseesreceeeeeeteceeeeeseees page 51 e Manage Your Special Reports Offers csscsseesceeteeeeeees page 52 Email Marketing ssrin anneanne a ENEE page 54 e Review and Add a Pre Formatted Letteri cccceesceeereeeeeees page 54 e Review Your Email Templates cscccsscesseesteeeseeeeeeeeseees page 56 e Sending Your First Custom Email to Clients ccseeeeees page 57 e Scheduling Future Automated Emails cccecseesseeeseeeeeees page 58 e Setting up an Email Campaign ccscescccsseceseesteeeneeeeneees page 59 3 MegaAgent 2 Manual Introduction Introduction WELCOME TO MEGAAGENT 2 MegaAgent 2 is the dynamic business marketing and contact management system that powers every Hobbs Herder website It is a robust suite of tools sys tems and programs that are designed
12. formatted Letter screen you can review the letter Take note of the token fields with dollar signs around them We ll talk about that later in the next section 4 You don t need to take any further action we ll be doing that in the next section below Let s Add a Pre Formatted Letter Think about this you re going to send out an email talking about your local farm area or something else of interest to your community Would you rather re type that message every time you wish to send it or would you prefer to enter it one time and be able to call on it in the future any time you wish maybe edit it slightly and have it ready to send The Pre Formatted Letter feature in MegaAgent 2 allows you to archive up to 999 different email messages which can be made to mail merge in the recipi ents name right in the header Here s the easy instructions on how to add your own Pre Formatted letters 1 From the Top Green Navigation Bar select Marketing gt gt Pre Formatted Letters gt gt Add Pre Formatted Letter In the top purple banner bar of the List Special Reports page click Add New Pre Formatted Letter Message Name This is the name you will use to identify this letter later Only you will see this name Email Subject Each Pre Formatted Letter has its own default subject line You can override this subject line when you are ready to send a custom email as described later Write a subject l
13. marketing presence that compliments and helps extend the branding that an agent is doing offline While doing this the site seeks to promote you the agent as the trusted local real estate resource 5 MegaAgent 2 Manual Getting Started Branding and Consumer Perception While the primary goal is branding the secondary goal is to provide a useful suite of real estate tools that enhance the perceived value of an agent A MegaAgent 2 Website works best when it is being actively engaged by the agent and marketed to a local farm area It is important that you keep the site current and relevant to your local community and that you spend a portion of your marketing budget promoting the site The Core Message Because your website s goal is to fulfill the larger mission of building business by attracting business we find that anything that distracts from this core mes sage is superfluous and unnecessary You will not find dozens of links gadgets calculators or weather buttons on a MegaAgent 2 designed website These things do nothing to achieve the primary goal of building a business through superior marketing and branding Simplicity is best An Active Marketing Tool Please keep in mind that your website is not intended to be a passive lead genera tor but instead should be engaged as an active marketing tool In fact one of the worst things you can do is to throw your website up and then forget a
14. repeat this process starting at step 5 27 MegaAgent 2 Manual Managing Your Website Adding Photos Much Quicker We have recently added a very convenient feature that allows you to add multiple photos much quicker See the instructions below to add up to eight photos at once 1 From the Top Green Navigation Bar Manage Website gt gt Listing Management gt gt Update an Existing Listing 2 From the list that is presented find the listing you wish to add photos to and then select the Quick Add photo icon GS 3 Submit up to 8 photos at once 4 You won t have the ability to add a caption or order the photos from this screen If you need to do that you can return to the Listing page from Step 1 and click the Add Photos camera icon Ga You will be able edit your photos here Note Because you are uploading up to 8 images photo size is even more impor tant than before Remember that if you are uploading full sized images straight from your digital camera this upload process may take a long time A typical 8 megapixel file will take about 90 seconds to upload on a typical medium speed cable connection If were to resize that image to the recommended web resolu tion of 600 pixels x 400 pixels the upload will take only a couple of seconds Displaying Thumbnail Photos on your Listings Page You have the option of displaying thumbnail images next to your listing descrip tions on your listings page In general
15. the galleries you upload help enhance your brand and image or help showcase you in a way that people will connect with The Photo Galleries will only allow certain image type files BMP PCX JPG TGA Additionally when a photo is uploaded it is automatically resized to a specific size so that the image will display properly in the slideshow photo album As with uploading any image file to the MegaAgent 2 system it is a two step process first you create a gallery space in MegaAgent 2 then you add files to that gallery space You will also need to designate the name of your gallery and provide an optional description Note Remember that if you are uploading full sized images straight from your digital camera this upload process may take a long time A typical 8 megapixel file will take about 90 seconds to upload on a typical medium speed cable con nection If you were to resize that image to the recommended web resolution of 600 pixels x 400 pixels the upload will take only a couple of seconds Step One Let s Add a Photo Gallery 1 From the Top Green Navigation Bar select Manage Web gt gt Photo Gallery Management 2 In the top purple banner bar of the List Photo Galleries page click on Add New Photo Gallery 33 MegaAgent 2 Manual Managing Your Website Once the Add New Photo Gallery page appears you will want to create a Photo Gallery title which will appear on your website The Event Date
16. top purple banner bar of the List Custom Messages Active page click on Add New Custom Message 3 Often times a popup will appear asking you to authorize the EditLive Java application Please click Trust or Trust Always 4 Message Type Select which page you would like your message to ap pear on Select multiple pages by holding down your Control key Mac uses the Apple key 5 Active Leave this on Yes Otherwise it will not show up on your web site If you wanted to get something ready just in case you could mark it as inactive and then change it to Active later 6 Display Start Enter the first date you want the Custom Message to ap pear on the selected web page Use the MM DD YY format 7 Display End Enter the last date of you want the Message to appear An example would be if you wanted Happy Holidays to run all the way through Christmas the Event End would be 12 25 08 so it would display all the way until midnight on that date 8 Message Body In the EditLive box create your message using the spe cial font tools and colors Its easy just like making a rich text email 31 MegaAgent 2 Manual Managing Your Website Note Try to keep your formatting as simple as possible Nothing can ruin the professional appearance of your website quicker than adding a lot of discordant elements to your pages Stick with the colors established in your branding guide lines and keep the for
17. you would like to add to MegaAgent 2 Don t worry about creating the perfect list you can always add edit or delete the list in the future 42 MegaAgent 2 Manual Managing Contacts Adding Email Farm Groups Step by Step 1 Get your List of E Farm Groups handy that you have compiled as recommended on the previous page 2 From the Top Green Navigation Bar go to Marketing gt gt EFarm Group Management gt gt Add A New EFarm Group 3 On the Add Email Farm Group page simply type in the name of your first Farm Group 4 Click the Add New E Farm Group button 5 After you add an entry you will see the List Email Farm Groups page now Click on the Add New Email Farm Group link again to keep add ing communities until you are finished 43 MegaAgent 2 Manual Managing Contacts Importing Exporting Your Contacts Importing into MegaAgent 2 You can use MegaAgent s text import feature to import information into your Email Farm Member database The following step must be followed exactly in order to successfully import your external database into MegaAgent Note The process of exporting your contacts from one database into MegaAgent is one of many steps and requires that you have a good working knowledge of how databases and spreadsheets work using common software such as Microsoft Word and Excel We recommend you print these instructions out and follow them exactly Better yet find someo
18. 24 MegaAgent 2 Manual Managing Your Website Just Reduced Choose Yes and this icon will be added to your property EX Just Sold Choose Yes and this icon will be added to your property Em Assigned To This drop down presents a list of your staff Use this field to assign who is responsible for communications regarding this listing within your office Expiration Date Please type in date of expiration on the listing Note If your listing has expired it will not appear on your website If you wish to have your listing stay present on your website set the expiration to a date in the future 8 If you are ready to add Photos Click Upload Photos 9 Otherwise Click Finish 25 MegaAgent 2 Manual Managing Your Website Adding Photos to a Listing Adding Photos to a listing is a very simple process First make sure you have entered your listing and that you have all your photos available in the JPEG format Upload up to 99 images per property Important Note As digital cameras get better and better their file sizes are getting bigger and bigger While MegaAgent 2 will resize your photo to the appropriate resolution for viewing on the website please keep in mind that if you are sending photos directly from your camera you are probably sending files that are 10 40x larger than required and you will need to wait 10 40x longer than you need to when uploading these files Our strong recommendation is th
19. 4 separate short screens On the first page you ll enter basic Property Address information 3 Property Address Screen See Special Notes Below Select Owner Select Tenant If you have added the owner and or tenant into your contact database you can select them from this list of con tacts Otherwise you may ignore this entry field Community Based on your prior task you should have a list of current communities to choose from in this drop down menu If you do not see the community you wish to use you will have to exit from this process and manually add the community see Page 20 Select Locality Locality is optional It provides an additional level of segmentation that most clients do not use 4 Select City Choose the city from the drop down list If your city is not present you can add it by typing in the line below The Remaining Fields The rest of the fields are self explanatory Com plete this page can click the green Next Screen button 5 Property Specifications On this page you ll enter a number of important details about the list ing The more information you can provide the better Please note the following fields 23 MegaAgent 2 Manual Managing Your Website Property Type Architecture Type Use these fields to provide a more accurate description for your listing While we have tried to include a comprehensive list of properties and types of architecture a complete list would be impos
20. Events page The event will still be posted on whichever Commu nity Home page you select above NO will prevent posting to the main Community Calendar but not the individual Community Home Pages 6 Event Start Enter the first date of the event Use the MM DD YY format 7 Event End Enter the last date of the event If the Community Event is just one day put the same date in both the Start and End date fields 8 Display Start Enter the first date you wish the upcoming event to appear on your website If you wish it to show up right now enter today s date 9 Display End Enter the date of the event here You will want this event to disappear once it is over If for whatever reason you wanted your event to keep on displaying after it s over with simply extend the date in this field 51 MegaAgent 2 Manual Managing Your Business 10 In the EditLive box enter all of the relevant event information Use EditLive s many text coloring and font features for added effect When finished click the Add New Community Calendar Event button at the bottom You are finished How to Add an Open House Adding an Open House announcement will display your open house listings in a special section at the top of your listings page Once you ve created your Open House Announcement you can send out special Open House Custom Emails to your whole Client list See Email Farming on pages 40 41 1 From the Top Green Navigati
21. Is My Computer Compatible with MegaAgent 2 Currently most computers and operating systems are compatible with Mega Agent 2 For best results we ask that you use Internet Explorer on PCs Windows 2000 XP Vista and Safari for Macs OS X Important Update The Printing Module is not currently compatible with Microsoft Vista or Mac OS X We are looking to implement an upgraded system by Spring 2008 8 MegaAgent 2 Manual Getting Started Getting Started The Basics LET S START WITH SOME BASIC DEFINITIONS AND GLOSSARY TERMS What is a Client and what is a Contact MegaAgent classifies a Client as any person you come in contact with regard less if they are a current active client a prospective client or even a friend relative acquaintance or vendor After all every person IS a prospective client correct Every person you deal with through MegaAgent will be in your Client Database accessible through the links on your site using the word client The term Contact will be reserved as a Term of Action for when you are in the act of contacting your client These distinctions are important to understand at the outset What is a Property and what is a Listing MegaAgent classifies a Property as the physical structure or vacant lot that stands at a certain address A Listing is the term used for a Property when it is for listed for sale If
22. aAgent 2 Manual Managing Your Business 7 Once you re finished typing in your Web Page Description click the Add New Special Report button at the bottom You are finished Note Please keep in mind that this section does not actually send these reports to clients You are responsible for having a printed or PDF version of your report ready to send to your client So take care to only offer reports that you have already customized for your use If you attended the Hobbs Herder Gateway you would have received sample reports on a disk that you can personal ize and make your own If you would like to purchase these lead generating special reports please call 800 999 6090 ext 922 54 MegaAgent 2 Manual Email Marketing Mastering Your Marketing One of the primary goals and functions of MegaAgent 2 is to help you build a strong Web marketing program that will help compliment and reinforce your direct mail and print advertising campaigns Simply put if you aren t utilizing the web marketing capabilities in MegaAgent you are missing out on one of the least expensive and most effective marketing tools available This section is going to handle the technical details about implementing email marketing If you need some guidance about what to send and when we ve got a lot of great articles compiled on our Hobbs Herder E News Archive Let s Review and Add a Pre Formatted Letter Before you send your firs
23. ar the top of each MegaAgent 2 page Though we keep adding more and more customer service resources sometimes getting a call back can take a day or so So we do strongly recommend that you keep a printed copy of this manual near your computer for easy reference Where Do I Get Training If you have not done so already we encourage all clients to attend our weekly MegaAgent Teleseminars We think this will greatly enhance your understanding of the MegaAgent 2 program and all that it has to offer This seminar will last approximately 1 hour During this time we will review the major functions of MegaAgent 2 0 Communities amp Listings Contact Management and E Farming We will conclude with a short question and answer session time permitting To review Teleseminar Dates amp Times visit this website http www hobbsherder com coaching asp What If Have a Question or Technical Issue We first ask that you review the manual and our FAQs If you can t find an an swer there please contact us via our MegaAgent Support Request Form You ll find a link on the bottom of each MegaAgent page just click on the link Sup port Page This is a quick form that you should fill out explaining your problem and send it to us We are committed to answering these Customer Service Requests FIRST before other emails and voice mails Plus it creates a record of your inquiry that we can track to resolution to help ensure you are being taken c
24. are of Be as com plete as possible and we will answer your request as soon as possible 7 MegaAgent 2 Manual Getting Started What If Need a Revision or a Change to My Website If your site is online and you d like to add a page change a photo or maybe you ve switched companies and you need a new logo and contact information on your site Live Site Revisions Additions are referred to as Post Launch Revisions and can be requested through our web revision form by pointing your browser to http www HobbsHerder com web revisions default asp Here is a breakdown of common post launch revisions and their price guidelines REQUEST DETAILS CHARGE Text Change Editing adding or replacing any text in site text can be added hourly free of charge to your primary pages through MegaAgent s cus tom messages Co Logo Change Changing company logo and contact info Add a Page Adding a new page to the site 250 500 Add to Navigation Adding a new link to main site navigation Add a Call Out A graphic link that is not part of the main navigation usually 125 placed on the home page Change Photos Adding or changing existing photos on the site Complete Update Site Assessment amp Search Engine Optimization plus an update quoted of site layout graphics and functionality for sites over 3 4 years old Please contact Web Services if you would like to request a revi quoted sion that is not listed above
25. at referred people to your site 4 Use the left hand menu to explore your options and play around with different report types The options in SmarterStats are rather extensive to learn more you can click the Help Icon W in the upper right hand corner of the screen 39 MegaAgent 2 Manual Managing Contacts Managing Your Contacts MegaAgent 2 has a powerful contact management platform built into its core Use this section to learn how to harness that power Adding a New Contact 1 From the Top Green Navigation Bar select Manage Contacts gt gt Add A New Contact 2 Personal Information Screen The process for adding a contact consists of 4 different screens Start with the first screen and add as much infor mation as you can Using the TAB key to advance to the next field will save you a considerable amount of time Note Keep in mind that the primary contact is called Spouse 1 There are powerful tools that allow you to associate the primary contact with their spouse Spouse 2 when sending emails or printing letters 3 Contact Information Use this screen to add phone numbers fax num bers email addresses and more Toward the bottom of the screen is a list of fields for Creation Date Last Guest Book Entry etc You can safely ignore these fields they are populated by MegaAgent 4 Comments Use this field to place notes about the client 5 Select All Groups that Apply Opt
26. at you downsize your photos before uploading Use a program like Adobe Photoshop Elements For the budget conscious there are several excellent free options out there We recommend these Picasa from Google http picasa google com GIMP http www gimp org When saving your photos for upload you can save as a JPEG of web resolution size of about 600x400 pixels Processing your photos in this manner will save you an immense amount of time Adding Photos 1 If you clicked Upload Photos from step 8 of the previous tutorial please skip to step 5 otherwise continue with step 2 2 From the Top Green Navigation Bar Manage Website gt gt Listing Management gt gt Update an Existing Listing 3 From the list that is presented find the listing you wish to add photos to and then select the Add Photos camera icon Lj 4 In the top purple banner bar of the Listing Photos page click on Add New Property Photo 5 Display Order All photos will be displayed in the order you upload them Should you decide later that you wish to change the display order the Display Order field at the top of the page can be used We recommend using a naming system of either 001 002 003 etc or us ing letters A B C D etc 26 MegaAgent 2 Manual Managing Your Website Note A blank field will rank higher than a numbered or lettered field so if you wish to change the order be sure you apply a value to every photo 6
27. bout it To see the best results we strongly suggest that you take an active role in the promotion and upkeep of your website By keeping the focus on your niche area and actively promoting the website via PowerKards Email Farming and web advertising you will fulfill the mission of enhancing brand stature and providing a useful community resource What Does Success Look Like Success should not be measured by the number of low grade unqualified leads harvested or the temporary ranking in a search engine but by the steady increase of business and the ease of obtaining this business over a period of months or years The good news is that with your Hobbs Herder MegaAgent 2 website and a carefully orchestrated and maintained marketing plan you re well on your way 6 MegaAgent 2 Manual Getting Started How to Get Help IMPORTANT AND HELPFUL INFORMATION FOR EVERY MEGAAGENT 2 USER We understand that no one wants to wade through pages of unending techni cal details but it s very important that you understand a few basics so that your initiation to MegaAgent 2 is a smooth and stress free one Please take just a few minutes and read this section in its entirety We ve spent some time creating a detailed and easy to read step by step User s Manual to help you easily operate MegaAgent 2 successfully You can ALWAYS find this valuable tool by clicking on the How To s gt gt General Help on the green menu bar ne
28. ct the listing you would like to attach to the mes sage Use this only if you ve selected a listing related template Just Listed Just Sold or Open House 19 Select Pre Formatted Letter Or Type in a Custom Message Below This allows you to select a Pre Formatted Letter or create a custom message especially for this Email Campaign Detail 20 When you are finished click Add Campaign Detail 21 You may now add as many campaign details as you like
29. d link to your MLS at the bottom of your Featured Listings page Make sure you assign a URL and name for this MLS link Oftentimes your website will be custom programmed to display your MLS link in different ways However you should be able to adjust your MLS URL from this location Display Listing Thumbnails on Listings Page Click Yes to display a thumbnail photo next to your listing on the listing display page In gen eral this option is activated by default when your MegaAgent account is established Show MegaAgent MegaAgency News This feature determines whether our MegaAgent newsfeed appears on your MegaAgent account control panel screen 19 MegaAgent 2 Manual Managing Your Account 10 Enable Flash Slideshow Use this feature to animate your listing photos into a true Flash based slideshow Please note this option does not support photo captions If that is important to you you should turn this option off 11 SuperSize Photo When this feature is enabled the photos will be sized to a width of 580 pixels instead of 440 pixels The larger format will create a better presentation for your properties Note Your website may not be wide enough to accept this larger image Please make sure that your site has the capacity for these larger pictures otherwise your web pages may stretch and look unacceptable This feature is forward facing meant for newer website designs If you are interested in updat
30. d you find it Great 45 MegaAgent 2 Manual Managing Contacts 15 Go to Edit Replace to open up the Find amp Replace box Make sure the Replace tab is selected Type t into the Find what field If you want you can copy and paste the following t 16 Now in the Replace with field type or paste in the following pipe character 17 Click the Replace All button 18 Go to File Save As Rename your document with a 2 after the MA example MA2database txt to preserve the original Under Format select Plain Text txt and Save 19 On the next screen under Text Encoding select MS DOS and click OK You may exit Word now 20In MegaAgent 2 from the Top Green Navigation Bar go to Manage Contacts gt gt Import Contacts from File 21 In the Import Email Farm File Select Group page you will have the option of pre sorting all of your contacts in this file to go into any or all of the existing farm groups on the page Or you can create a new one by filling in a new group name at the bottom Then click Next Screen 22 Click the Browse button to find the last final text file you just made If you followed instructions it will start with MA2 Select it and then click the Import button 23 Congratulations you ve just uploaded your contacts into MegaAgent 24 If there was an error please go back over the instructions and try again Note While these instructions are very tho
31. derlining add ing hyper links whatever You re able to create a very special personal email letter here without knowing any HTML code 9 When you have finished your letter save it by clicking the Add New Pre Formatted Letter button at the bottom Reviewing Your Email Templates Custom Email Farm Templates are essentially the specially branded email sta tionary that has been created for you to send out rich full color HTML email notices about your new listings sold properties open house announcement and personal letters to the names you ve collected in your MegaAgent email contact database To review what they look like follow the instructions below 1 From the Top Green Navigation Bar select Marketing gt gt Custom Email Farm Templates 57 MegaAgent 2 Manual Email Marketing 2 Under the heading List Custom Email Farm Templates you will see your current email farming templates Usually there are four Just Listed Just Sold Open House Invitation Blank Personal Note 3 To view what each template looks like simply click the View Icon gt on the right side of that template s column 4 To edit your template s default Subject Line click the Pen Icon 1 on the extreme right side of that template s column Note Though you can change the Template s default template subject line here if you enter a Cus tom Subject Line when you send your custom email as exp
32. e 7 MegaAgent 2 Manual Managing Your Account Managing Account Information There are a number of important settings that you can control on the Account Information page of your MegaAgent 2 account Of particular interest to most agents will be the access to your site s metatags for Title Description and Keywords Metatags are used by search engines to help index your site in their search results Your metatags while not nearly important as they were in the past are still used by some search engines and should be kept current 1 From the Top Green Navigation Bar go to Account Settings gt gt Account Administration gt gt Edit Account Informa tion 2 Note the Important Fields Below 3 Listing Display Order Use this field to control the order of your displayed listings Please keep in mind that our system segments your listings first by community therefore the listing order determines the order s listings within those community segments 4 Site Title The information in this field is used in the top title bar of your website It is important for you to utilize your name and associate yourself to your geographic farm or niche in a simple short declarative statement Gael Paschall Representing the best of Maggie Valley Real Estate Waynesville North Carolina Real Estate 5 Site Description Craft a simple 2 3 sentence paragraph that describes in more detail what the site offers Because this
33. e List Scheduled Farm Mailings page click Add New Farm Mailing 3 The Task Name and Task Description will appear on the List Scheduled Farm Mailings page Use these fields for your reference 4 Select Event You will then need to choose the type of event that will trigger a future email The most popular option is to schedule the email to send at a particular date i e Valentine s Day Fourth of July etc 60 MegaAgent 2 Manual Email Marketing Your other option is to use contact data to send the email whenever a date match comes up In this way you could set a birthday card to be sent any day a birthday is found in the contact database 5 Status The Status buttons allow you to activate or deactivate the Scheduled Mailing without having to delete it 6 The remaining items on this page function exactly the same as when sending normal E Farm messages 7 Once the necessary information has been added click the Add Task button at the bottom of the page Setting Up an Email Campaign You can easily set up an auto responder to any website request form by using the Email Campaigns Creating an Email Campaign is a two step process First you need to define the campaign or initiating event in the case of auto responders The second step is to create the messages that MegaAgent will send out under this campaign 1 From the Top Green Navigation Bar select Marketing gt gt Campaign Management gt
34. e servicing in your farm area Adding Communities Step by Step 1 Get your list of communities handy from the list above 2 From the Top Green Navigation Bar Manage Website gt gt Property Management gt gt Communities 3 In the top purple banner bar of the List Communities page click on Add New Community 4 In the area marked Community Name type in the name of your first community Be sure to properly spell and capitalize the city name as it is properly written 5 In the EditLive box you will see a prompt to Type your Community description here For now skip this step until later and click on the Add New Community button at the bottom 6 You should be back on the List Communities page now Click on the Add Community button again and keep adding communities until you are finished 22 MegaAgent 2 Manual Managing Your Website Listing Management Adding your featured listings is one of the most important website management features you can perform In addition to providing additional exposure for your clients listings you ll be showing the world that you are an active agent with current listings In addition you ll get a boost in search engine rankings when new information gets added on a regular basis Adding a Listing 1 From the Top Green Navigation Bar Manage Website gt gt Listing Management gt gt Add a New Listing 2 The listing input process is broken down into
35. e the month Click on the View Icon 5 to view each individual week You can also click on indi vidual days Upcoming events are highlighted on each date in light blue Whenever you adjust the calendar view the display of your upcoming appoint ments on the right side of the screen is also adjusted This is a great way to get a quick glance at appointments scheduled for the upcoming days weeks or months 13 MegaAgent 2 Manual Getting Started Appointment List MegaAgent s Appointment Book and Calendar will show you up front what your day ahead looks like as well as showing your Assistant s schedule You can even print out your schedule with just one click Check your schedule from any where in the world using any Internet connection Uncompleted appointments and tasks are right there for you to see and attend to Using the intuitive Appointment Calendar Display easily move ahead days weeks and months to know when and what you are scheduled to do MegaAgent News On the left and below the quick calendar you will find a section for MegaAgent News Check this each time you log in to find new items of interest We ll keep you up to date with new feature additions new articles and general system status reports Active Buyers Buyers with Featured Listings When clients use your website they have the ability to save properties to their own featured listings library so that they can conveniently review them in the fu
36. field will display the date of your featured event if ap plicable Choose the web page you d like your Photo Gallery to appear on Hold your Control key on your computer keyboard to select multiple pages Show Gallery Choosing Yes will allow your gallery to be viewed on your website Choosing No will allow you to continue to store the Photo Gallery in your MegaAgent account but it will not be displayed on your website The Gallery Description field allows you to add interesting or relevant information about the featured Photo Gallery Once you ve added the desired information click the Add New Photo Gallery button Step Two Let s Add Photographs to the Gallery 1 Once you ve created the Photo Gallery you will then need to add photos As with other areas of MegaAgent 2 adding photos is a two step process From the List Photo Galleries page choose the Photo Gallery you d like to add photos to by clicking the Photos Icon to the right of the desired Photo Gallery This should take you to the Gallery Photos page In the top purple banner bar of the Gallery Photos page click on Add New Photo To add a photo check the Upload Photo button Yes and add the optional Caption if desired then click the Add New Photo button at the bottom of the page This should take you to the Upload Gallery Photo page 34 MegaAgent 2 Manual Managing Your Website 5 Once you ha
37. formation If you are farming a particular geographic niche your community calendar will drive up your search engine ranks provide a valuable community resource and establish you as a trusted professional in the community 1 From the Top Green Navigation Bar go to Manage Business gt gt Calendar gt gt Community Calendar Appointments 2 In the top purple banner bar of the List Appointments page click Add New Community Calendar Announcement 50 MegaAgent 2 Manual Managing Your Business 3 The Active setting should by default be on Yes This keeps it posted on your website s Community Calendar If you wish to not have this event show up online change its Active status to No 4 Community Home Page On your website s Listings page all Listings are separated by Community If you click on the Community name a special Community Home Page will appear that you can customize with its own information 99 picture slideshow local links and a cus tom Community Calendar The Community Home Page pull down menu on the Add Community Calendar Announcement page allows you to specify which communi ty s calendar you want to post your event on You may even post on all of them with the All option Don t see the Community you want You can always add a community See Page 20 for instructions 5 Display on Community Calendar Page YES will post your Calendar Item on the main Community Calendar Local
38. gentExport TXT 9 That s it You are done 48 MegaAgent 2 Manual Managing Your Business Managing Your Business MegaAgent 2 comes complete with a system to help coordinate your business by deploying a shared appointment calendar for you and your assistants Addition ally you have the ability to create assignments such as creating contact and listings follow up responsibilities How to Add an Assistant As a part of your ongoing business growth process it is expected that you will learn to delegate your tasks to assistants Here s how to add assistants to your MegaAgent account 1 From the Top Green Navigation Bar go to Account Settings gt gt User Administration gt gt Add a New Assistant 2 First provide a UserName and Password for your assistant 3 Provide information for the required fields First Name Last Name Address City State and Zip Code 4 Add additional information if you wish 5 Active This field should be checked to activate the agent assistant 6 Edit Account Info This will provide the assistant the ability to edit any of the user assistant account information in MegaAgent 2 7 Click Add New Assistant How to Add an Appointment In MegaAgent 2 you can add appointment events to the master calendar so that you can better manage your day to day tasks Appointments can be assigned to individuals on your staff and can be viewed from the joint calendar located on the
39. ine that will be appro priate for most instances for the content of the letter Text Email Message If you ve selected any Clients Prospects as not being able to receive HTML email Text Only this is the short mes sage in their email which they will click to open up a web page with your letter in it It currently says Click Below To Read A Note From Me which you can leave if you wish 56 MegaAgent 2 Manual Email Marketing 6 Add Tokens Mail Merging This feature allows you to automatically enter a Mail Merge token wherever your cursor is currently placed in the EditLive box 7 If you wish to post just the first name so that your Custom Emails will start off Dear Brian or Dear Brian and Paula if it s a couple you would type in Dear then a space then with the cursor placed there pull down the token menu to BothFirstNames then click the Add Token button Now your letter will read Dear BothFirstNames to you but when emailed each recipient will see their name posted there This Mail Merge function makes every email you send a personal email and not just another piece of impersonal spam There are mail merge Tokens for almost every field in your Client Prospect database so the possibilities for personalization are vast indeed 8 Go ahead and write your letter in the EditLive box Feel free to use all of the special font styles colors sizes bolding italics un
40. ing your website please contact us at webservice hobbsherder com 12 SuperSize Flash If you decided to use SuperSize Photos it is likely that you will want to enable this feature your slideshows will be enlarged to accommodate your larger photos 20 MegaAgent 2 Manual Managing Your Website Managing Your Website MegaAgent 2 was designed to provide you with a high degree of flexibility to manage the content that appears on your website Because your site is not a template site but a truly custom designed site there are limitations to what you can change Why is that Because of the extra and often advanced coding and graphic integration used to build your site it s simply not possible to change without advanced techniques Wherever possible we have installed features to allow you to manage the most important content on your site that includes listings calendar events custom messages photo galleries and more In general we want you to keep your website current with fresh information including up to date listings and community calendar events What we don t want you to do is constantly worry about the basic foundational content of your site You should realize that simplicity is often best and like your brochure you should trust in your Hobbs Herder website Let s Get Started with Adding Content Let s go through some beginning steps to get your MegaAgent 2 working right away Our first task wi
41. ional This is the section where you can segment your groups into E Farms Select as many E Farms as you see fit To learn how to create E Farms visit pages 40 41 6 Home Information This page is useful if your contact is a potential current or past customer Enter the homeowner s home information so that you may easily reference it in the future 40 MegaAgent 2 Manual Managing Contacts 7 Children Information This final page is for entering the contact s chil dren information This can be extremely helpful when trying to remem ber birthdays interests etc 8 Click Finish Adding a Quick Contact We understand that the previous Add a Contact feature is an extensive list of fields and details many of which you may never use That is why we have added a very simple Contact Quick Add feature to MegaAgent 2 In this page you can add just the basics and submit quickly Quick Add New Client Prospect 1 From the Top Green Navigation Bar select Manage Contacts gt gt Contact Quick Add 2 Fill out the required fields and as much additional information as you want to include 3 Select E Farm groups to associate this new contact with 4 Decide to Submit and Finish or Submit and Add Another 41 MegaAgent 2 Manual Managing Contacts Segmenting Your Contacts The true power behind any good contact management system will be its ability to segment and categor
42. is used solely for search engines concentrate on including key phrases that you wish to rank high on the search engines Don t worry about sounding repetitive Example This is the website of REALTOR Gael Paschall repre senting the best of Maggie Valley Real Estate This site includes re sources for Western North Carolina real estate and homes along with searchable real estate listings including properties in Asheville Waynes ville Laurel Heights and Pinecrest 6 Site Keywords This is the place for you to insert your keywords and key phrases in to your website To avoid spamming the search 18 MegaAgent 2 Manual Managing Your Account engines we suggest that you limit your key phrases to 20 30 Make sure you are including the exact phrases you believe people will type in looking for your type of market Example Gael Paschall REALTOR Paschall Realty Real Estate Agent Maggie Valley Real Estate Maggie Valley Homes Western North Carolina Real Estate Luxury Mountain Homes Smokey Moun tain Lodges Smokey Mountain Vacation Homes Carolina Mountain Property Asheville Homes Asheville Real Estate Waynesville Real Es tate Laurel Heights Real Estate Pinecrest Real Estate North Carolina NC Homes for Sale MLS Settings MLS Settings use the 3 MLS fields to control how your site displays your external MLS link Set Display MLS Listing Link to Yes if you wish to display a text base
43. ition of fields 1 From the Top Green Navigation Bar go to Manage Contacts gt gt Export Contacts to File 2 Group Name First select the particular farm group you would like to export If you would like to export the contacts from all of your farm groups select All Email Farm Members 3 Select Export File Format Choose between Microsoft Excel or a text file If you select a text file you can also select a delimiter comma tab or pipe Most programs will allow you to import either a comma or tab delimited file 4 Order Exported Records By Select the sorting criteria for your output In most cases you can leave this setting as is your records will be sorted alphabetically by last name 5 Finally choose your export Fields MegaAgent 2 allows you to choose up to 39 different form fields to export giving you complete flexibility about the order of these fields You do not have to select all columns Only select the fields you want to export 6 Click Export 47 MegaAgent 2 Manual Managing Contacts 7 If you select Excel File as your output the file will automatically launch Excel if you have the application installed on the computer You may then save the file 8 If you selected a text file the output will be sent to your browser win dow From the browsers top menu Select File gt gt Save As to save your file to your computer Give your filename a TXT extension Example MegaA
44. ize contacts so that you can target specific audiences with specific messages MegaAgent 2 has made it easy to create and manage contact list segmentation through a feature called E Farms Read on to learn how you can utilize this powerful feature What s an E Farm Group An E Farm group is simply a group of contacts that share a common trait You can easily drop a contact into one or more E Farms so that you can easily target these customers with the most appropriate message You might create an E Farm group that contains your current customers your past customers or even potential leads But you don t have to limit an E Farm group to just busi ness categories have some fun and develop other segments Here are some other possible E Farm group ideas Dog Lovers Soccer Parents Church Group Classic Car Club Friends and Family Book Club Etc Any group of people with some type of common bond attribute or other qualifi cation that you can tailor a specific message to can be a farm group Also keep in mind that all the communities you have entered into the listings section of your website would make excellent E Farm groups as well One of the best things you can do is provide community specific information to your poten tial clients Your prospective clients may be interested in what homes are selling for in their community or the next one over Before the next step take a moment to write down a list of E Farms that
45. l Campaign button to continue 10 You will then be returned to the List Email Farm Campaigns You should now see your Email Campaign listed here Click on the Details Link jg 11 You should be taken to the List Email Farm Campaign Details page To create the first mailing click the Add New Email Campaign Detail link in the purple bar near the top 12 Once the Add Email Farm Campaign Detail opens continue on to define the following pieces of information to create the email message 13 Campaign Detail Name We recommend using a name that easily de fines the purpose of this message such as 1st mailing 2nd mailing etc 14 Campaign Detail Description This is an optional field to allow you to further define the Email Campaign Detail 15 Status Use this to enable or disable the Campaign Detail 16 Mailing Interval This tells the MegaAgent program how long after the initiating event to send the message 0 will send the message the same day around 6 30 pm Pacific Time 1 will send the message the next day 2 will send it two days after the initiating event etc Note that Campaign Start will tell you the baseline date the cam paign is scheduled to initiate 62 MegaAgent 2 Manual Email Marketing 17 Select Custom Email Template Use this to select the Email Template you would like MegaAgent to use We recommend using the Blank Note for auto responders as this is not listing related 18 Select Listing Sele
46. lained in Sending a Custom Email the Template subject line will not be used The same rule applies if you use a Pre Formatted Letter Its subject line will be used instead of the Template s default subject line Sending Your First Custom Email to Clients The very heart of MegaAgent 2 is your ability to send custom HTML rich emails to your clients fellow agents and potential clients 1 From the Top Green Navigation Bar select Marketing gt gt Send Email to Contacts 2 First Define your Recipients There are three ways to define your recipients Choose an email farm group individual contact or type indi vidual addresses be sure there is only one email address on each line 3 Next Choose Recipient s Email Address If you are sending to your email farm group you can choose whether the primary contact and or their spouse will receive your message 4 Choose a Subject for your Email This is what will appear in the Subject field for this email message To avoid SPAM filters do not use exclamation marks and overly promotional text 58 MegaAgent 2 Manual Email Marketing Choose an Email Template Please select from one of the standard templates that are pre populated in your account Most accounts will have a General Note Just a Note Open House Just Listed and Just Sold New email templates can be created for you for 125 template To order point your browser to http www HobbsHerder com web
47. ll be to a create a sample listing but before we get started with listings we have to understand how MegaAgent segments your listings through the Community feature What s a Community In MegaAgent 2 a community is segment of your total farm area Often times the community will have logical connections to geographic divisions in your area a community might be a city a sub division a neighborhood a condominium complex or housing development A community could also be used to define other types of segments in your farm like between waterfront properties land amp lots urban condos foreclosures etc Remember to think small You would not want to include Houston on your list because that covers such a large area We would want all of the small com munities that make up metropolitan Houston The idea here is to narrow cast Think of the local home buyer who knows which tract he she wants to move into Pick the farm area you know you can manage and work and try to avoid the temptation to say you ll handle every community in a 50 mile radius This is a prescription for failure Think small and be the big fish in your small pond 21 MegaAgent 2 Manual Managing Your Website First Identify Each Community You Will be Serving On a pad of paper or a text document make a list right now of every Commu nity Subdivision Housing Development Small Village Condominium Complex etc that you will b
48. matting simple so that you maintain brand integrity 10 Once you re finished typing in your message click the Add New Mes sage button at the bottom You are finished 11 View your work online Visit your website and go to the web page you designated your message to appear Voila You re adding custom con tent to your own website What is the difference between an Active Inactive and Future Custom Message In a nutshell these are where your Custom Messages are stored AFTER you ve created them Active are Messages that are scheduled to be live on the Internet right now Inactive are Messages which have already been online and whose display dates have expired Future are Messages set to display at a later date The only reason you need to know this is if you are looking for them later to edit for whatever reason 32 MegaAgent 2 Manual Managing Your Website Utilizing the Gallery Pages MegaAgent 2 comes equipped with two types of galleries the Photo Gallery and the Upload Ad Gallery Each serves a specific purpose Start with Photo Gallery Understanding the Photo Gallery The Photo Gallery module allows you to create upload and store galleries of photos into MegaAgent This photos galleries were meant for you to showcase just about anything you can think of your annual Easter Egg hunt a showcase of recently sold properties your favorite pictures of your community etc Just make sure
49. month so that you can better understand the relationship between your market ing efforts and how it is driving traffic to your website 1 From the Top Green Navigation Bar select Manage Website gt gt Website Statistics gt gt Visitor Analytics 2 Click on blue box Click for Traffic Stats to be automatically logged in to your Smarter Stats server If you see an orange box your stats are not yet properly activated If this is a case an email will be automati cally dispatched to our support team and your stats will be activated shortly 3 Once you are logged in you will see a summary page that shows basic traffic statistics from the prior week The SmarterStats Homepage The Home Page is the first thing you will see when logging into your site s statis tics SmarterTools has organized some of the most useful metrics into the home page for quick reference Data displayed is for the last 7 days Views and Visits The number of page views that have happened on a daily basis along with the total number of visits Bandwidth Usage KB The total amount of bandwidth used per day Top Pages The top 10 pages that have been hit on your site in the last 7 days Top Referrers The top 10 sites that referred people to your site It is not unusual to see your own domain near the top of the list Search Engines The top 5 search engines that referred people to your site Top Search Phrases The top 10 search phrases th
50. n from the drop down menu 10 Preferred Contact You can choose the Primary or Secondary spouse that you are communicating with 11 Active Finally you can mark this particular Follow up as active 12 Click Add New Listing Follow Up Contact 13 Now that you have added a listing you can start to populate the 16 weeks of contacts From the list select the Calendar Icon E 14 Find the Week 1 line and click the Add Icon ie 15 Follow the instructions on the form and click Add Listing Follow Up Contact Details 16 You can use this system to add up to 16 weeks of contact follow ups Once you have added a week you can click the Additional Contact Icon kl to log additional contacts with the customer 30 MegaAgent 2 Manual Managing Your Website Adding Custom Messages On every page of your website is an area for you to insert a Custom Message that you write yourself You don t need to know website code to create these messages and they can be timed to display on your website on any page at any time Even a year from now When their display time expires they disappear off your website but your messages are stored for future use An example would be a Holiday message that could be reused every year Here s a simple step by step instruction To Add a Custom Message 1 From the Top Green Navigation Bar select Manage Website gt gt Site Content Management gt gt Active Messages 2 In the
51. ne knowledgeable about data and ask them to help you If you find this confusing we can handle this for you for a 25 fee per farm group 1 Export a Text File From your database program you will need to ex port your data as a delimited text file Usually there is an Export or Save As command in one of the pull down menus If you cannot find it consult your software s Help section or manual Sorry we can not help you with instructions on operating non MegaAgent software 2 Launch Microsoft Excel Open up your newly exported txt file in Microsoft Excel by going to File Open and showing All readable objects Locate your txt file and click Open If you don t have Microsoft Excel you might consider using the free online spreadsheet from Google http docs google com 3 Text Import Wizard Step 1 of 3 Under Original data type select Delimited and click Next 4 Text Import Wizard Step 2 of 3 Under Delimiters make sure one of the boxes is checked that makes the data in the Data preview separated by vertical lines Then click Next 5 Text Import Wizard Step 3 of 3 Under Column data format select General Then click Finish 6 You should now see your data displayed as a Microsoft Excel Work book spreadsheet Now let s save it as such Go to File Save As and select Microsoft Excel Workbook and save to a safe spot 44 MegaAgent 2 Manual Managing Con
52. nished Managing Your Special Reports Offers The special reports section of MegaAgent 2 is where you can manage the individ ual report offers that you are displaying on your website as lead generating tools In general this section will be set up for you when your MegaAgent account is activated but you are free to keep this updated to reflect your evolving business 1 From the Top Green Navigation Bar go to Manage Business gt gt Reports gt gt Special Reports 2 In the top purple banner bar of the List Special Reports page click Add New Special Report 3 Report Type There are four different kinds of Reports Special Reports Relocation Package Buyer s Reports Seller s Reports Whichever Report Type you select for your report will determine which Report Type Header your report will fall under on your Special Reports page 4 Special Report Code Determine the order your Reports will sort in un der their category with an alphabetical code Examples SR1 SR2 SR3 Special Reports RELO1 RELO2 Relocation Reports BUY1 BUY2 Buyer s Reports etc 5 Report Title This title is what will be in the email YOU receive alerting you to the request The User will not see this just you 6 Web Page Description In the EditLive box type in the title for the report that will appear on your website We normally use the Verdana font for these if you wish to make your report look the same 53 Meg
53. on Bar go to Manage Business gt gt Calendar gt gt Open House Announcements 2 In the top purple banner bar of the List Appointments page click Add New Open House Announcement 3 On the Add Open House Announcement page select the listing you are scheduling an open house for from the pull down menu If the List ing you seek is not present you will need to check the Listing itself for any problems 4 Event Start Enter the first date of the Open House Use the MM DD YY format 5 Event End Enter the last date of the Open House Since most Open Houses are just one day put the same date in both the Start and End date fields 6 Display Start Enter the first date you wish the Open House to appear on your website If you wish it to show up right now enter today s date 7 Display End Enter the date of the Open House here You will want this Open House to disappear once it is over If you wanted your Open House to keep on displaying after it s over with simply extend the date in this field 52 MegaAgent 2 Manual Managing Your Business 8 In the EditLive box enter all of the relevant Open House information This should deal with the event mainly since all of your house informa tion is already present in the attached Listing Use EditLive s many text coloring and font features for added effect 9 When finished click the Add New Open House Announcement button at the bottom You are fi
54. ou are composing an email letter instead of using a pre formatted letter you can use the Add Token feature to customize your emails further Just make sure your contacts have information in the database to support your mail merge token replacement 59 MegaAgent 2 Manual Email Marketing 12 Click Continue to preview your email message 13 Inspect carefully for spelling errors and anything else you don t want going out If the preview shown is correct click the Send Email Button If you spot something in need of fixing click the back button and make the needed revisions then click Preview again If it looks good then go ahead and click Send Email Button You are finished 14 Once you have sent your email you will be directed to a page that will show you every email address it is going out to At the end you should see the words Email Processing Complete Scheduling Future Automated Emails Scheduled Emails can be very useful to maintain contact with your Clients Pros pects The email messages can be set to be sent either on a one time basis by date or as an ongoing message which can be set up using one of the following triggering parameters Scheduled Mailing Spouse 1 Birthday Spouse 2 Birthday Wedding Anniversary Home Anniversary Kid 1 5 Birthdays 1 From the Top Green Navigation Bar select Marketing gt gt Schedule an Email to Contacts 2 In the top purple banner bar of th
55. rmal Paragraph IP Arial FB leer G y siju Ekker lalia This is the EditLive Window Use this to create rich content for your web site hOetign Coce Above is an example of the EditLive Window EditLive will take a moment to appear when you first launch a web page using it Just wait a few seconds and it should show up After that while you are in the same session EditLive should appear right away In the event that your computer doesn t auto install EditLive please refer to the following resource for troubleshooting tips Using EditLive Java with MegaAgent 2 While Internet Explorer 6 0 amp 7 0 are the preferred browsers for MegaAgent 2 you may now be able to use most of MegaAgent s major functions on Firefox and Safari Please make sure you are starting with an up to date browser before continuing Preferred Browser Internet Explorer 6 0 amp 7 0 Other Browsers Firefox 2 0 Safari 2 0 Some users may experience problems using this plug in for the first time In 95 of the time the EditLive window will load without any action required on your part In some cases you may need to make some adjustments to your browser setup to allow this Java based editor to work 10 MegaAgent 2 Manual Getting Started If you are having problems try these 3 things 1 Click Trust The first time that you initialize your EditLive Java application you must pro vide permission by clicking Trust Please click Trust
56. rough if you have problems importing your files we can offer this contact database export import service for 25 per farm group To request this service simply point your browser to http www HobbsHerder com web revisions default asp 46 MegaAgent 2 Manual Managing Contacts TECHNICAL NOTES The MegaAgent file importer will import all the names it can from your list It skips those it couldn t import and imports those it can You only need to fix the problem names then re run the importer The file importer checks email addresses and if it finds a duplicate it will skip that record and go onto the next one This can be re run as many times as necessary to import all names If you select an existing Email Farm Group or opt to add a new one the importer will check to see if a particular email address is already part of said group s before adding that address to the group If an email address already exists in that group list it will skip that one and go onto the next This function too can be re run as many times as necessary to import all names You only need to add the new group once as the next time they run the importer the new group will now appear in the list of groups that already exist on the system Exporting from MegaAgent 2 Exporting from MegaAgent 2 couldn t be easier The Export Module allows you to export your contacts in a variety of formats with a great deal of flexibility as to the exact compos
57. sible If you can t find a suitable choice you can elect to find the closest match or chose None and detail this informa tion in the property description field on the next page Lot Size Lot size is measured in acres and requires a decimal point format A 1 2 acre lot 5 and a 1 8 acre lot 125 Incidentally an acre consists of 43 560 sq ft Property Features There is one required field on this page Property Description Property Description One thing that we see over and over is property descriptions that don t help sell the property Make sure that you take the time to compose a well written informative description that actu ally helps present the property in the best light You can use the other fields to add additional information for additional features school information and local area information Creation Date This field will be auto populated with today s date You can always adjust this Listings created in the last 30 days will display a New Icon E5 Listing Name Don t give your listings a boring name instead come up with something that helps market the property Stunning 4 Bedroom Beach Bungalow is far better than 132 Seagrass Road This is a required field Tracking MLS Input your listings MLS ID here Listing Type Choose between Sale Lease Rental and Other Sale Pending Choose Yes and this icon will be added to your property
58. t e marketing piece it s important that you review some of the basics First off let s look at the Pre Formatted Letter MegaAgent 2 comes equipped with a pre populated library of Pre Formatted Letters that you can use immediately to help jumpstart your marketing cam paigns These letters were developed by Hobbs Herder over the years and can provide an excellent framework for your own correspondences You can also add your own letters to the library Note Please keep in mind that the letters provided from Hobbs Herder are examples of letters written for other clients therefore you MUST MODIFY THEM for your own marketing purposes Even if you find that a letter is generic enough for you to use right out of the box your marketing would greatly benefit from personalizing the letter to include specific information about your com munity your unique operating principals or your unique voice You should review each letter for accuracy including typos and proper grammar before sending to your client These are offered to you for your convenience as a starting point to build your own personalized library 1 First let s Review a Pre Formatted Letter From the Top Green Navigation Bar select Marketing gt gt Pre Formatted Letters gt gt Update An Existing Pre formatted Letter 2 Find a letter in the library and click the View Icon T 55 MegaAgent 2 Manual Email Marketing 3 In this View Pre
59. tacts 7 MegaAgent can ONLY import the following fields First Name Last Name Email Address Street Address City State ZIP Phone Company 8 All other data columns must be deleted Don t worry you are not deleting your original data this is only a copy of your database 9 Now you will need to arrange the columns in the correct order so they look like the example here FirstNamelLastNamelEmail Address Street AddresslCitylStatelZIPIPhonelCompany 10 To move a column right click on the top of the column on its letter selecting the whole column and click Cut Then right click the col umn to the right of where you want to move your selection and select Insert Cut Cells 1 Once the columns are in the correct order as detailed above go to File Save As rename the file with MA2 at the beginning so you do not overwrite your original file and select the format Text Tab Delimited Now click the Save button You may exit Excel now 12 Launch Microsoft Word Go to File Open select All Readable Docu ments then select and open up the MAdatabase txt file you just cre ated in Microsoft Word 13 Currently between each field is a TAB We need to Find and Replace all TABS and replace them with a vertical bar character I known as a pipe 14 This is usually found just below your Backspace key as the capital of the key Just to the right of the key Di
60. the List Ad Gallery Files page click on Add New Ad Gallery File Category The Category field is a free form text field that the you can use to segment your Ad Gallery files into groups Title amp Description Type in a title and an optional description Create Date The Create Date is added by MegaAgent automatically but can be edited if desired Display Type a Choosing Public will allow all visitors to your website to view these files b Choosing Private will allow only clients whom you supply the link to view the Ad Gallery In General you should choose this option unless you are trying to create a publicly viewable file Show File Choosing Yes will allow your file to be viewed in the Ad Gallery Choosing No will allow you to continue to link to the up loaded file but it will not be displayed in the Ad Gallery Submitted By and Display Order are both optional fields Submitted By will keep a record of who uploaded the file 10 Display Order This option will allow you to change the display order of the uploaded files should you desire them to display in a different order than what the files were uploaded in 37 MegaAgent 2 Manual Managing Your Website 11 Upload File To upload a new file or overwrite an existing file previ ously uploaded click the Yes in this line Clicking No allows you to create an Ad Gallery without uploading a file If you click
61. this feature is activated for you when your site is launched If you wish to adjust this setting please see Account Manage ment on Page 17 Step 8 28 MegaAgent 2 Manual Managing Your Website Viewing the Listing Log You have the ability to view a count of page views that are broken down by individual listings This is helpful in understanding the popularity of a particular listing or to understand the effect of a particular marketing campaign or listing promotion 1 From the Top Green Navigation Bar Manage Website gt gt Listing Management gt gt Listings View Log 2 From this page you can review the total listing view count of all your properties as well as the last viewing time 3 Click the View Document E to review a list of all visits 4 The information captured is only the originating IP Address and the Date Time Stamp While you can t know specifically who visited the listing you can use this aggregate data to understand your listing view ing trends 5 If for some reason you wish to delete a particular log entry you may do so by clicking the Delete Icon icon Utilizing the Listing Follow Up System The listing follow up system is an electronic version of the printed follow up system that we have made available to Hobbs Herder clients who have graduated from our Gateway seminars In this system you can track your communications with a seller client up to 16 weeks We ll admit that
62. this system will take time and dedication on your part but you will find that using an approach like this is one of the only ways you will be able to build great customer service into a system that you can replicate To under stand this system better it is recommended that you review the Listing Follow Up System that came in your seminar binder for Gateway Graduates only 1 From the Top Green Navigation Bar Manage Website gt gt Listings Management gt gt Hobbs Herder Follow Up Listing System 2 In the top purple banner bar of the Listing Follow Up Contacts page click on Add a Follow Up Contact 29 MegaAgent 2 Manual Managing Your Website 3 Assigned to Pick a person from your office to assign the listing contact to 4 Listing Street Address Choose the property that you will be using the system on 5 Select Client Name You will need to associate the client owner of the property with this account You must make sure that you have already added this client to your established list of contacts 6 Created On amp Last Updated This will automatically be pre populated with today s date but you do have an opportunity to change it 7 Service Letter 1 Sent This is defaulted to no but you can switch it if you have already sent the first letter 8 Date Sent If you did send the letter referenced in step 7 insert the date here This is the format MM DD YYYY 9 Sent By Choose the appropriate perso
63. ting me to appear just like every other agent out there The Importance of Branding Remember how you understood the importance of branding yourself and differentiating yourself from other agents You were shown how the boring and identical agents marketing that fills the mailboxes and pages of newspapers across the nation works against them and perpetuates the perception that all agents are the same a replaceable and identical commodity The Same Applies to the Web Well the same applies to Internet marketing Uneducated real estate agents are committing the same marketing sins with their websites The World Wide Web is clogged with identical looking real estate websites cookie cutter templated one size fits all sites Congratulations You are part of a savvy group of agents who know better You re carrying your Hobbs Herder personal marketing campaign and branding onto the Internet What is the Difference Your MegaAgent 2 website is quite unlike other websites in the marketplace The website we created for you is not a standardized templated website like the vast majority in the marketplace Instead your website was designed and programmed completely from scratch to reflect your unique brand graphics and marketing message Your website is uniquely positioned to work synergistically with your existing direct mail and print marketing campaign The main goal of a MegaAgent 2 website is to create a unique
64. to help you organize your business master your Internet marketing and manage your contact database The Cutting Edge of Internet Marketing At the heart of MegaAgent 2 is the powerful branded email marketing system that allows you to orchestrate an effective e marketing campaign From dynamic branded emails to letter campaigns to fun and memorable e cards for holidays and birthdays MegaAgent 2 puts you on the cutting edge of Internet marketing Understand the Philosophy and Mechanics We invite you to read through this manual from beginning to end to truly un derstand both the philosophy and the mechanics of MegaAgent 2 You can also supplement this manual with our regularly scheduled MegaAgent 2 orientation teleclasses Go to http www hobbsherder com coaching asp for class dates and times You can also visit our support page filled with answers and resources www MegaAgent com support Welcome to MegaAgent 2 Let s take your personal marketing onto the Internet and enhance your direct mail and brochure campaign with an effectively branded website powered by MegaAgent 2 Let s go 4 MegaAgent 2 Manual Getting Started Master this Critical Mindset to Make the Most of Your Website READ THIS SECTION TO BETTER UNDERSTAND THE POWER OF YOUR WEBSITE Remember when you went to your first Hobbs Herder marketing seminar or marketing conference The light bulb that went off in your head my past mar keting has been pain
65. ve chosen the file and the name appears in Enter Filename window click the Upload Photo button That s it you ve created your first Photo Gallery 6 Repeat Steps 2 5 to add additional photos to your Photo Gallery Presently MegaAgent does not limit the number of photos that can be added to the Photo Galleries Note Your website visitors will have the option of viewing your Photo Galleries in either thumbnail or slideshow displays 35 MegaAgent 2 Manual Managing Your Website Understanding the Upload Ad Gallery The Ad Gallery operates in much the same manner as the Photo Galleries with a few differences The Photo Galleries module allows you to create upload and store into MegaA gent galleries of photos But the Photo Galleries will only allow certain image type files Additionally when a photo is uploaded it is automatically resized to a specific size so that the image will display properly in the slideshow photo album The Ad Gallery will accept almost any file type This includes but is not limited to BMP GIF TIE JPG etc image files The Ad Gallery will also allow uploads of video files such as MPEG AVI MOV RM video file types The Ad Gallery will also accept document files such as Word documents DOC Excel spread sheets XLS Acrobat documents PDF as well as plain text files TXT When an image file is uploaded to the Ad Gallery it is stored as is with no changes to it s size or name
66. y MegaAgent2 2 THE MANUAL YOUR OPERATING GUIDE TO WEB SUCCESS Version 1 0 Last Revision 3 4 08 2 MegaAgent 2 Manual Introduction Table of Contents TntrOductionive sciseuiencstesveesshesiveevescvesvessess savdvaassgaevensivscevvaveseevieueass page 3 Getting Started s cicciiisccssedissaiunsees ths sseveis RNE EEEREN REENER ERNES page 4 e Master this Critical Mindset ccsccsssceesceeseceseccsecesneesees page 4 How to Get Hel psssivsexectsiesasesadeenssveinrtetenvesintenianes page 6 e Getting Started The Basics ccsccssscssssesseceesecssecesseceeeesaes page 8 e Let s Get Rolling Logging in to MA2 ccesseessecesteeeeeees page 11 Managing Your Accountt ccisciesscsssvesseeecsevvesssssteccessssueevevesssevevessessevs page 14 Adding an Assistant cccssccssecssecesseseeceesecesecceaecesaecsaeeenaes page 15 e Managing Your Contact Information sccscccesecesseceseeeees page 16 e Managing Account Information c cccsccesccssecensecseeeeneeeenes page 17 Managing Your Website c ccsscssscessecsseceseceseecseeeeeeeeeeeeeeeeeaeees page 20 Listing Management ccsesseccecesssceceeeeeneeeeeceeeseeeeeeeeanees page 22 Add Photos to a Listing cccccssecsssessseeeseeeeeceeseceeeeceseeesaees page 25 e Adding Custom Messages scccssesessesssceeeceseceesecesnecnneeesees page 30 e Utilizing the Gallery Pages cccscessccseseceseceseeceseecsseceseeeees page 32
67. you wish you can enter every single property in your farm area into the MegaAgent program as your own personal property database without it showing up on your website s Listings page When a specific property goes on sale you may easily classify it as a listing at that time by using MegaAgent s Create Listing From Property function found in the Properties area This will make the property appear on your website s listing page Once the property has sold you may now remove its listing status by deleting it as a Listing so it no longer appears on your listings page or mark it as Sold to show off your success as a listing agent but the property will still remain in your properties database to use again years later when it goes back on the market What is EditLive from Ephox We will be referring to this software utility throughout the User s Manual EditLive is an important part of MegaAgent that allows you to enter text right into your web pages It has special font style size and color features that work just like if you were sending a Rich Text HTML email to a friend If you ever 9 MegaAgent 2 Manual Getting Started have a box pop up asking for permission to download or trust a component from Ephox Corporation creator of EditLive feel completely at ease about say ing YES This will enable EditLive S File Edm View Insert Format Tools Table apja xalal ce eaae er I pi a No
68. your MegaAgent 2 login screen find the link titled Click here to retrieve a forgotten login password underneath the login box 2 Type in the email address you have associated with your MegaAgent Account 3 Check your email within 5 minutes your account information will arrive 15 MegaAgent 2 Manual Managing Your Account Adding an Assistant In MegaAgent 2 you have the opportunity to add one or more assistants Each of these assistants will be provided with their own login password Once this is done your entire staff can log into the account and use MegaAgent 2 simultane ously Also assistants can now be assigned tasks with each person having their own activity calendar If you are part of an agent team you will need to designate one agent as the primary account holder and then assign the other team members as assistants Remember the general public will never see this information this functionality is necessary to better help you manage your MegaAgent account 1 From the Top Green Navigation Bar go to Account Settings gt gt User Administration gt gt Add Assistant 2 Add the basic account information noting the following required fields Username Password First Name Last Name Street Address City Lo cale State Zip Postal Code and Email Address 3 Make sure that you assign a unique Username and Password for each assistant or fellow team member 4 The last option Edit Account

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