How eBay Works
Contents
1. Paz Show all Collectibles cateqorles Keychains Promo Glasses Trading Cards Other Promo Glasses a Antiques Dolls amp Bears a Music Menvorabaia Stamps Aut Coins e Home amp Ling Mowe Memorabilia a Pottery amp Glass e Sports Memorabilia Toys e Live Auctions That seems like a good fit Clicking on Pez brings us to an auction level page Lia Wiaw Pictges Gallery Lier eum This search within listings ECETES mi Hir ee Ditra of 4 oe ons gees L EE Coen Ta eih toca Tras pees iay Peza besmi Ferg higa g Cups Dice peered ie Pyrat PayPal bal Perret Pero bert D are AA METLE a pei NeT i eh E f F Piara wih gF bva jai PEU Ho w m a yj sary hpi aA pay bot re J im 25 he Shay saty E j Clia brii wth Pay a CERRAH Mii ina Diir Sark Et wa fo ics tidy E Ria i mhata Epy mc dama Pl Bara bpian bhi E Ea aS T Te Py Cometeted miega Shire fen haloes ped be a Hii pm See 13 i 0 Leong imira athe H dih En sL H TRAH p bim aL eee aaa an LETE 5 fs mas Tip ke pig 4 4 MA cl 2005 Homa Stu orks On this page you can see that e There are 3 355 listings in the Pez category e The listings are currently sorted by time with the newest auctions first e We can search within Pez listings Since we re looking specifically for a Homer Simpson Pez dispenser Homer Simpson is a good term to use to na2. ah SEmi keL e ae ay Buta oft anu ba hanna k a Diceret Callaciklas ETATEN gt al Aima Am kA Col iue fs Erg A Gopegi Cee Miny Ernis Frael Ehen i Hamir Cpfertor Plega Hatea iaiia gss eerie fee spo eee Coe ee Lari FRistacgi npbeli oe eed ea el L L Perkasa Hot eri Lynchia rey hum hia ERA Tha Ls E ESSA LU EL E i i i is eni gom Bet AT kiaj aup Piggy py Poise restarts poe i Pree ail ACAH E At the very bottom of the page you can see that there s actually a subcategory called Pez Keychains Promo Glasses and within that subcategory is another subcategory called Pez Apparel amp Acces songs CoMections F iqunnes Full Bure International Magarings Newspaper Comics Onginal Comic An Posters Supplies Other Comics Cultures Ethnicities Admean 1 S00 Now Asian 1900 Now Australiana Black Amencana Emish Lelie Eoyptian European Hawanana Latin Amencan Hame Americana Face Islands Russian Waster Arent ang CHher Cultures Moran TAa Pin Cushions Paine 1964 76 Sewing Boxes Gaskets feta a Sewing Kits Iapa Spools Threads Desant Storm 1980 31 Thirds Currant Hilana 1991 Mow T Nuldana Date Unknown Transfers Surplus her Vintage Sewing CHher hittaria a Pons amp Writing Instrniments i ei laLa Calligraphy Tools Fianna Desktop lems Flagg Inkewells Kanas amp Swords Eana Lighters Pencils Pins 4 Sets
3. Indial Camer ras amp Photo Care Parts amp Vehicles Coll Phenes Phones Clothing Sh Shoes A Acces aries Colns feltnat IEN wimpie Networking z Comimn S MEEA EA R view Colts ENG Dols amp Bears Vis amp Modes Entectlnment Mesnosabilha GiH Cortilkcates Hoah amp Beauty Sree ETT j i ites Hches ME r z pi Musical eetusiments ae ne Pottery amp Glass SSS DE Sporting Goods It Now Boor Coolers Calor e Poe getabors Sports Mem CadsiFan Glaasical Smyr amp Memph Canara Mar eR LiNE Shep Gun Gear Lid Gangster LEGEND T St Casia Stamps Prevlegrous Reunion recon Fieida _ Pah amp Gover Precio us ing a Taht Acti Bush Gon of Sam bag U ais pere 3 Hnbhiss g DUPLEX APARTMENTS AND LAND FOR Vitteo tates STE ANAS ACREAGE DEALA FL 3 sea ait Detar tema eBay Pulse Shang Works Chasity saludos Dacho Wholesale N Pez dispensers are typically considered collector items so the Collectibles category is a good place to start browsing If we click on the Collectibles link on the homepage we end up at a page listing all of the Collectibles subcategories Le et Dies Tofik whee Bee Hha largar pede o Cees ete Ty alee Ci pe Ae ii Lento mirai ee Pnl panies Ea ire ae aare wipes h Laie eg Latah Hah Tach Pabi siapin Food amp Pawingnel Set oa Sth E brer bimini al Mies aber aiai barter Skjal E Eaki pirani
4. N CAP Users Guide Everything You Need to Know About Using the Internet How eBay Works How eBay Works by Julia Layton In 2004 a South Florida woman listed a partially eaten grilled cheese sandwich on eBay The sandwich sold to the highest bidder for 28 000 She believed and showed in the auction s photos that the sandwich had the image of the Virgin Mary in one of its slices of bread bamo pay reqiciar site map Carl new search Serch Community Help Auhanced Starch ER m e Haia Sigh in of meaai oem S The World s Onli ri OP Live Help The World s Online Marketplace ue po ote il Sc Sess tet eBay Motors Sigh in for a saapehal of your pertonalirsd aig Stopes miormahion on the homepage Live Auctions i Reviews Guides ee Find thes year thoad o Wam h How Hallowen tosiaa eBay Business i Batman Dad Vader mone Antiques kemige Yit iow nies Se r Guides today Baby Baat CE hora Pig ERG Baaba Pe See ieee a Tak bo BA Cobh President of i j T tha ag nee eana Sa wal i eGay North Armenca in our Basina auanta EEN Enectace Accessories rar ere Cameras riid ei EEE ital Cars Parts amp Vohicles iad IL al A ERETI Gell Phones Hot New amp ln Demand Clothing Shoes amp Maka gure you gel your Accessories Sony PSP Ged Now iets 7 Collectibles re Cemputors amp Hatwarking Caretta pt from 75 I hiibimiii aa Fiii tem Nokia Motorola EBay is a global phenome
5. Buy it Now price because auctions are fun and we ve gone with the standard 7 day auction that will start as soon as we submit our listing Next we re going to scroll down a bit and add a picture 19 Add pictures Use these tips to add a great photo to your listing g eBay Basic Picture Services Your Web hosting Picture 1 Free C Documents and Settings Julia My Docu m Browse To add pictures to your listing click Browse Picture 2 0 15 Browse Browse We re using eBay Basic Picture Services because we only have one picture to load and the first picture is free All we have to do is click Browse locate the picture on our hard drive and double click the file If you have only a few pictures and you re not selling 50 items a week it makes sense to use eBay s system Otherwise you might want to look into the cost effectiveness of going with your own image hosting service Picture 3 0 15 Picture 4 0 15 Picture 5 0 15 Picture 6 0 15 The rest of that page is filled with additional features that you can purchase for a fee including bold face type for your title a fancy frame for your listing and a spot in the Featured Items box that begins any list of search results We re going to pass up those extras in order to keep our listing price down On the next page we choose our payment methods and set our shipping fee We re going to make this a PayPal only auction to keep it simple and because the a
6. Item specifics MP3 Players Brand Samsung ba Product Line Samsung YEFF w Storage Canacy Less thar GE Color Siker Lt sen ar ee eer m d ia The field for the freestyle item description is at the bottom of the page You don t need to know HTML unless you want to do something fancy with your description If your description will look fine as a block of text you don t need any HTML tags at all If you want any font changes or spaces between paragraphs you can use this simple HTML template which includes a header setup and a few paragraph tags lt font size 2 gt AUCTION TITLE lt font gt lt p gt ITEM DESCRIPTION lt p gt ADDITIONAL DETAILS lt p gt This is what we re going to paste into the description box lt font size 2 gt Samsung Yepp 64 MB MP3 Digital Audio Player REFURB lt font gt lt p gt i tithe Lear hia formation Sae example Spelling Counts When writing titles and descriptions watch your spelling If we misspell MP3 as MP by holding down the shift key for too long the only people who will find our auction are the ones specifically searching for misspellings People who find these items can get them for super cheap because no one s there to bid against them There are Web sites and programs whose sole purpose is to find misspelled auctions on eBay There s a spell check button on the Describe Your Item page Up for auction is a refurbished Samsung Yepp model YP
7. there are three others to pick up the slack When you re on the eBay Web site and you click on a listing for a Persian rug your computer talks to Web servers which talk to application servers which pull data from storage servers so you can find out what the latest bid price is and how much time is left in the auction eBay has local partners in many countries who deliver eBay s static data to cut down on download time and there are monitoring systems in 45 cities around the world that constantly scan for problems in the network This infrastructure lets millions of people search for buy and sell items simultaneously On the user end it all works seamlessly Let s try it out Using eBay Browsing for Items The best way to learn how to use eBay is to dive right in What do you feel like looking for today A surround sound system A mink stole HowStuffWorks could use a Homer Simpson Pez dispenser Let s look for one There are two ways to go about finding a Homer Simpson Pez dispenser We can browse or we can search Let s start by browsing it s the slower more round about method but it s a good way to get a feel for eBay s category system The most popular categories are listed right on the eBay homepage on the left side f E Saw al in Ay pilni i j Ely Accom P Yow feedback score ig 312 Udita veut mea infonmalion Personalized Picks Find pore kema you miah like bared on what yeu shop fe E pa Business
8. Buy it Now option and set the auction duration A little research tells us that a brand new Samsung Yepp YP 30S is selling for about 90 and a refurbished one is selling for about 40 Since we can t say for sure that every function on this player works we ll start the bidding low at 9 99 This is a good idea for several reasons e t provides incentive for someone to buy this MP3 player even though the seller is somewhat uncertain as to its condition e t lets people consider buying it just for parts e It cuts down on the listing fee we ll be paying to eBay because part of the listing fee is based on the starting price Sell Your Item Enter Pictures amp tem Detalts CP Live beri 1 Cetegery 2 Tai h Dea E Pii k Detalles d Papert E Stepping 5 fener E Suber Tithe Cening Vase Ei WG MS Chee dade Pippa REPUB Pricing ad duration Price pose ter compare F THGGE PE Ce oe ae Le He fm aja aot pong fry pethaa cepapi cas r Fo es Reser pile fae rinan Smithing piip T boas Se e lon epee fees Lase pore Bey HHew piee Fee vary I Setting a reserve price which is the lowest price at which you re willing to sell your item costs extra and it really only makes sense to set one when you re selling a high value item In that case starting the bidding at the lowest price you re willing to accept would mean a very high listing fee so you might start the bidding low but pay a small fee to set a reserve We ve chosen not to set a
9. To learn more visit the eBay Feedback Forum Using eBay Paying for Items If we win our Simpsons Pez dispensers the next step is to pay for the item The seller in this listing accepts two forms of payment PayPal electronic payment or money order cashier s check Overall there are typically four methods of payment you can use on eBay e Cash e Personal check e Paper money order or cashier s check e Electronic payment Cash is simple but dangerous because you have no recourse if it gets lost in the mail and sending it by registered mail is just going to cost you more money Personal checks are safer to send in the mail The downside to paying by check is that once the check arrives the seller usually waits for it to clear the bank before shipping your item so it ll probably take you an extra couple of weeks to receive it With money orders and cashier s checks the wait time is shorter because there s nothing to clear Electronic payment is the fastest method practically instantaneous Using sites likes PayPal BidPay and WesternUnion com you can draw money from your bank account or credit card or purchase an electronic money order and send the payment to your seller over the Internet The downside to e payments is the risk factor involved in any online transfer of financial data Once we complete payment the seller will ship it to us The auction states the shipping method as Standard Flat Rate Shipping Service which doesn t tell
10. a few descriptive details is about all it takes And if your item is in tangible form it s good to have a picture of it If we click the Sell button at the top of the homepage we arrive at the first step in the listing process 3 yet Ne ed p YS Cin selling with a new test version of the Sell Your Ham form and tell us what you think How would you like to sell your item Online Auction Allow bedding or offer a Buy it Now price O Fined Prce Let buyers purchase your fem af a set pice Beal Estate Advertise property 1o generate multiple leads Se your tem gt We don t have an eBay Store so we re not going to be selling at a fixed price And we re not advertising real estate So we re going to choose Online Auction The next step is to choose the category we want our item in MP3 players definitely belong in the consumer electronics category Main category Click to seleci Fame J tat o AntQues Antique siar furniture caramics textilas amp other d cor Aut Paintings prints photos posters folk art amp sculpture ebay Motors Cars boats acral motorcycles parts amp accescones Baby Feeding gear nursery fumiture strollers amp mare Ehoks Books textbooks collectshl books children s books magazines amp more O Business amp Industral Equipment amp Supplies for Construction Farm Food Semice Retail Healthcare Manufacturing Office and much mo
11. bdie apple hpa in MPT Ploae amp Accesceibes apie ee h ceunalen at yo Tm Ciupe Siecirorece MES Phnrers Arrapa gt MPT Ad oppga Apple Pod Ar epai Lea eat ni Catt et Emigra MFI tang a drj pi bets Flapiery pe Era Waging aes A Peier Gals Dari by Tiree paday poset ME Piyar KAS miiia aT st mi beg I CEC See Ee F TEPER a ye fem Tide Payal Diis Prie Shipping Tiss isha ee ai g p A Search Opia Vv Sorts ipod Kars Eed Hew a i pia SSS Lacoben TOTALE Sara wires Fi T 7 See i fers Foes Wiry i JE Bia Aei pi a ia iini mag ol np wn iris gadh Pe ne iad ail rue E Jipe een Y i hom dures J Bop bat gA piei E a Hy J M he is Crm briri sa lob Cy arnpbatied np m p a ga ri cai fas om bry e If you place a bid on an item you enter a contractual agreement to buy it if you win the auction All auctions have minimum starting bids and some have a reserve price a secret minimum amount the seller is willing to accept for the item If the bidding doesn t reach the reserve price the seller doesn t have to part with the item In addition to auctions you can find tons of fixed price items on eBay that make shopping there just like shopping at any other online marketplace You see what you like you buy it you pay for it and you wait for it to arrive at your door There are also auction listings that give you the option to Buy it Now for a price that s typically higher than the auction s start price
12. for that When you file a complaint in eBay s Item Not Received or Significantly Not as Described system eBay will act as middle man between you and your seller to try to settle the dispute If that fails you can file a claim to get reimbursed for your purchase but if you made your purchase using a credit card you need to file a claim with your credit card company first eBay won t reimburse you if your credit card company is willing to Tips to avoid seller fraud e Always check seller feedback before placing a bid e Ask all relevant questions before bidding on an auction Some sellers think that if they don t say what condition the item is in it s the buyer s fault if he bids on the item assuming it s in good condition and it turns out to be a piece of junk e Always leave negative feedback for unscrupulous sellers this makes it harder for them to continue committing fraud Fake escrow services are another way in which both buyers and sellers can be defrauded see eBay Help Using Escrow to learn about the safest way to use escrow for expensive purchases These are the main methods of fraud committed through eBay but there s another kind of eBay related fraud that happens outside the eBay Web site If you receive an e mail from eBay asking you to update your account information it s a good idea to be suspicious Identity theft resulting from spoof e mails that look like they re from eBay is a big problem Many people know this
13. is to review our listing details on the next page and make sure everything is correct If not we can makes changes and review it again The bottom of this page shows our total listing fee Step 2 Review the fees and submit your listing Listing fees leition fee 0 35 Total added listing fees 0 35 lf your tem sells you wil be changed a Final Value Fee This fee es based on a percentage of the final gale price Current account balance before adding this item 0 00 Attention Sellers w Add Gallery For 0 35 a pictum of your item is showcased in listing and search meus see example Listings wth Gallery gell for 11 more on average Hdd i Hia lt Back Submittisting em will ta lished on eBay ami the above Tees will be changed 21 eBay charges an insertion fee of 0 35 for starting prices between 1 00 and 9 99 We didn t purchase any additional features so that s all it costs us to list this item When someone buys the MP3 player we ll also pay eBay a final value fee If it sells for 25 00 or less the fee is 5 25 percent of the final sale price For a complete list of seller fees go to eBay com Fees Once we re satisfied that everything is correct we officially submit the listing Since we chose to start the listing immediately it immediately shows up on the eBay Web site Samsung Yepp 64 MB MP3 Digital Audio Player REFURB Hare nomber 01007 SOFA Yea aan alge id in Ther herr bs Secu m My alhor E ii a
14. scam as phishing These e mails typically tell you that there is a problem with your credit card number stored on eBay and unless you update your account information you won t be able to use the site Sometimes there s an account information form in the e mail itself and sometimes there s a link that directs you to what looks like eBay s account information page but in fact is a spoof Web site When you submit your account information the scammer gets his hands on your credit card information and your eBay password PayPal spoofing is just as common as eBay spoofing so you should be on the lookout for those e mails too If you re aware of the problem it s actually pretty easy to avoid getting scammed in this way First e mails from eBay never include account information forms second even though the 24 link in the e mail looks like an eBay URL once you click on it you can see in your browser s address bar that you re not at eBay at all One fairly surefire way to avoid this type of scheme is by downloading the eBay security toolbar which will simply tell you when you re at a fake site If you find yourself the victim of one of these scams and you ve submitted your account information in a non eBay form you should immediately cancel the credit card number you provided and change your eBay password In addition to using your credit card these spoofers can use your eBay identity to cheat people ruining your eBay reputation in the pro
15. us much so if we want to know more we ll have to ask the seller We can do this using the Ask seller a question link in the Seller Information box at the top of the auction listing Once we receive the item our next step is to leave feedback If the seller has met all of her obligations If the auction stated a shipping timeframe did the item arrive accordingly Does the item match the seller s description then our feedback should be positive If we are not satisfied that the seller met the standards for positive feedback the next move is contact her 15 to try to resolve the issue Always let a seller try to fix the situation before leaving negative feedback Most of the time all it takes is a simple e mail exchange to solve a problem and you can t retract negative feedback once you submit it eBay Etiquette Buyer Do s and Don ts Do e leave feedback for every transaction e pay within the seller s preferred timeframe e read the entire listing before asking questions Don t e leave negative feedback before contacting the seller e leave rude feedback So far we ve searched for bid on and paid for an item Our next step is to sell one Using eBay What Can I Sell You can sell almost anything on eBay almost but not quite You can t sell illegal items like illicit drugs or government controlled products like liquor tobacco guns or prescription drugs You can t sell lock picking tools or surveillance equipment l
16. we can get back to it easily Now it s in our watch list Erp En muj i Hoe SturtvWwork iy say Views Hello HoerStulivWorks 312 gi i rieg Sore Biy Biisit EEE erg ii i a be bet Sebel eh ee pee lel hie Depp Gent Dery rhe ein We ct Barpliey Heeribidets crt fa tenn Sh Paonia ped Poche BE Ve j aad ja eee iah ke T darren kiranya RETT BEETH iv pirg E E T T E bj Thi h il ai iea a b r Eep Bn Dasi Lern ae i adi eia dgra ain Heme Fon Watching 1 Aei Cunbomiae hpliy Ao W LESETT Thra AM Aoa fl Erected i fecie ie total O bans Basita Mimma ca piy betel it Dane ieh s Soles ry fhe tunanin PEL OSPENSER SET BART LEA HONE Eai iii MLS a J Fi Fae ba il om Hm i seiler ge ja 3 athe a p ER L tear Eames iam pr ETT TEA D ka ake i meat nd P qai am bi rababa emn a nsib Harm pnp sl Seopa hat sna smn ing ey emj om j amil bali Hais Ail prs seu rai Eeri h een Beep goer aoe el ogee eee gheis orcas ser eg gi Bees eee decked pa el pd piy Sul eee eed oe Yee apa Bae Bek sti Ai Fam nen afl fay Aria tibecn tien tk Be In the next section we ll bid on this item 10 Searching Titles and Descriptions While searching titles and descriptions usually delivers more options some of those options may be slightly off topic This has to do with the way many sellers market their items If a listing for a Batman Pez dispenser has a line in it that says I ll also be listing several Homer Simpson t shirts
17. 30S MP3 player with 64 MB onboard memory It s also a digital voice recorder It measures about 2 5 inches tall 1 75 inches wide and just over 0 5 inches deep bought it on eBay a couple of years ago but didn t end up using it much On the outside the player is immaculate and as far know it works You can definitely load and listen to music and navigate through your MP3 files Aside from that I m not sure because never read the manual or tested its various functions lt p gt Along with the player you ll receive the user manual installation CD USB cable not shown in picture and carrying case with belt clip lt p gt 18 item description Dascrbe your items features benefits and condition Be sure to include in your des may also want to include notable markings or signatures or its background history lt p gt A lt font sizee 2 gt Samsung Yepp 64 MB HPS Digital tudio Player REFURB lt font gt lt p gt Up for auction is a refurbished Samsung Yepp model P 305 HPS player with 64 HE onboard memory It s also a digital voice recorder It measures about 2 0 inches tall 1 75 inches vide and just over 0 5 inches deep I bought it on ebay a couple of years ago but didn t end up using it much On the outside the player is immaculate and as far I ye Enter lt p gt to start a new paragraph Get more HTML tins Spell check Preview description Next we ll set a starting price decide if we want to provide a
18. If you choose to buy the item for the Buy it Now price instead of bidding on it the auction ends instantly and the item is yours el ET eit BFI Sores bp ed ees hy 1 vey pees ar ache Geis PO MANO Silicone Skin Cuun eens Walch fihi liven i bey etary Erai li a Peet Salin al this lemt Sgn o bor per aai EEr E Salier miaa Fie Bit zp wi le t Niele peace FFE paur a E P iki Feeds ns iii E q ljk z me Whang table s fined Hep Gages ete NP eps E E prea Teppi siete dp tere parmani potas ered rete peg In this auction the Starting Price is 8 99 and the Buy it Now price is 9 99 You can pay for an item on eBay using a variety of methods including money order cashier s check cash personal check and electronic payment services like PayPal and BidPay It s up to each seller to decide which payment methods he ll accept PayPal is the easiest way to buy something on eBay because eBay owns PayPal The PayPal payment process is already built into any auction listing on eBay Just as you can buy almost anything on eBay you can sell almost anything too Using a simple listing process you can put all of the junk in your basement up for sale to the highest bidder Lots of people sell their old laptop once they ve upgraded the clothing their kids have grown out of or the brand new couch they bought on final sale without realizing it wouldn t fit in their den Some people even make a business of eBay by op
19. NSER SET BART LISA HOMER Iern tille THE SIMPSONS PEZ DISPENSER SET BART USA HOMER Starting bad US TE Your masamum bid US Enter US 0 99 or more You wall confirm in the next step eBay automatically bide on your behalf up to your maximum bid Leam about bidding eBay s bidding process works like this You enter the maximum amount you are willing to pay for the item and eBay bids incrementally on your behalf until the bidding reaches the maximum amount you entered So if we decide we are willing to pay 2 00 for this set of Pez dispensers we enter 2 00 in the bid slot Money ornden Cashiers check Leam about payment methods Ready to bid ae THE SIMPSONS PEZ DISPENSER SET BART LUSA HOMER Iter title THE SIMPSONS PE DISPENSER SET BART LISA HOMER Stating bid US 0 939 Your maximum bid US 2 00 Enter US 0 99 or more You will confirm in the next step eBay automatically bids on your behalf up to your maximum bid Learn about bedding What else can you do Back to biy eDay Ask sellar a question Add to Calendar Pnnter Version Seller assumes all responsibility for hsting this item 13 When we click Place bid the next screen is a confirmation screen where we can see the bid price and commit to it Once we place and confirm our bid here s what the auction page looks like THE SIMPSONS PEZ DISPENSER SET BART LISA HOMER heen pastar GSEMESIT Voit eee chee dl jii Ma seagra
20. anii Sei na cat hiki 12S be he Fite Saghe ern add Crepes r ub at plier i pitar View Er ete Fe ies Gja at Berges Masta ctlan Pies heal ipa Cele dae Do Fl TI Serie tee Ria tabiii 11 e Description This is where the seller provides details about the item PERLE TAT UE sas a uae Ginga ciate UOD Seid Flat ite Shap Sarin Setter Leiad Sates 4 ey pay date ag eas pokey YOO OFT A COMPLETE SET OF SIMPSONS Pes GY WEAR HIET TO ROT Soe CHECK OUT HT OTE ATRCTIONS I COMING SHIPPING BREE Diuriiei maj Spree Fi Aal wie e Shipping payment and return policy This is where you can find full shipping information any details the seller wants a bidder to know about making payment including which methods are accepted and what the seller s return policy is Shipping payment datata and reium polley Shippieg Com herdces Scalable figail able sa ug pn Trasded Fin Fale Sheppeng Severe Urhei Ginie Orie AE peti recy ihe Ship piheg hmar Piri aima Salaja panel bpon miri bpitie piypi WE ig eect meirg Ootet parian tout Ges prind sih Deka diyi a ped al ki el bee eel ee i eed ri Er Tepper bes ema Ae a Ce ep gles hegre fer PL a ie eee Payment methods accepted The imis ii piele Pagal Pap Pal DEEE bhizabp drini iiri Cook biim et Pree ai foo e Bidding This is where you place a bid on the item Money ordenCashiers check Leam aboul payment methods Ready to bid THE SIMPSONS PEZ DISPE
21. back Hopefully the buyer will also leave positive feedback once he has received his MP3 player in a timely fashion and finds it to be as we described it in the listing Feedback is the best tool available for weeding out the bad sellers and backing up the good ones Still with all of the buying and selling that happens on eBay all of it based on pictures and descriptions fraud does happen In the next section we ll talk about some ways you can protect yourself from common schemes Outcome Second Time s the Charm On our first attempt the MP3 player didn t get any bids But all is not lost We can relist it and if it sells the second time we don t pay any relisting fee but we do pay the final value fee If it doesn t sell we have to pay the second 0 35 listing fee Most likely the problem is the sheer number of MP3 players listed on eBay on October 24 2005 there are almost 17 000 listings in the MP3 Players category many of them brand new items in the gigabyte range listed by high volume sellers at a starting price 22 of 0 99 It s hard to compete with that Since our player is a low value item ancient in consumer electronics terms refurbished and somewhat of a gamble it s not cost effective to add any of the fee based features that might make it stand out such as bold face type or gallery status So we ll give it another shot using some other techniques For the second listing we shortened the title a bit so
22. cess It s worth noting that you can also become the victim of identity theft simply by providing your credit card number in a seller s own checkout process Most sellers who have their own checkout process are high volume sellers with plenty of positive feedback in the thousands lf you come across a seller with a low feedback number be wary of providing your credit card information outside the eBay checkout system Tips to avoid identity theft e Know what a spoof looks like and always check for the signs before providing any information e Always report spoof e mails to eBay eBay will confirm that it s a spoof and investigate the incident e Carefully check seller feedback before providing your credit card information in a seller s private checkout form If you re diligent and careful eBay can be a safe place to shop Millions of people buy and sell on eBay with no problems at all and as a result eBay is thriving In the next section we ll take a look at the business of eBay find out how it began and see what competition is out there The Business of eBay EBay isn t the only online auction Web site but it s by far the biggest Yahoo Amazon and Overstock all have their own auction services and others include uBid com AuctionFire com and PoliceAuctions com where you can bid on government seized property There are also dozens of fledgling auction sites that offer free listing and other incentives to draw customers from eBa
23. eBay s cut of the final sale price and can relist the item for free If the buyer does respond the dispute can end in one of three ways e The buyer decides to pay and everybody s happy e The buyer and the seller decide together to abandon the transaction the seller gets reimbursed for the final value fee and relists the item for free and everybody s happy e The seller decides not to deal with the buyer the buyer gets an unpaid item strike against her and the seller gets reimbursed for the final value fee and relists the item for free In the end the damage to the seller is relatively small Another type of buyer fraud occurs when a buyer sends false payment In most cases this is in the form of a bounced check and the seller finds out about it before shipping the item Bounced checks are as common on eBay as they are in the rest of the world and many sellers choose not to accept personal checks for this reason Tips to avoid buyer fraud e Always check the feedback of your bidders If a user has excessive negative feedback you may be able to cancel the bid e If you accept a personal check as payment never ship the merchandise until the check clears e f your buyer doesn t pay always leave negative feedback so the non paying bidder has a harder time striking again 23 Seller fraud is what what most people think about when they worry about using eBay There are two main ways in which a buyer can be defrauded by a seller T
24. el of activity eBay Infrastructure A series of service disruptions in 1999 caused real problems for eBay s business Over the course of three days overloaded servers intermittently shut down meaning users couldn t check auctions place bids or complete transactions during that period Buyers sellers and eBay were very unhappy and a complete restructuring of eBay s technological architecture followed In 1999 eBay was one massive database server and a few separate systems running the search function In 2005 eBay is about 200 database servers and 20 search servers The architecture is a type of grid computing that allows for both error correction and growth With the exception of the search function everything about eBay can actually run on approximately 50 servers Web servers application servers and data storage systems Each server has between six and 12 microprocessors These 50 or so servers run separately but they talk to each other so everybody knows if there is a problem somewhere EBay can simply add servers to the grid as the need arises eBay Infrastructure Web servers Data Servers 2005 HowStulhyiorks While the majority of the site can run on 50 servers eBay has four times that The 200 servers are housed in sets of 50 in four locations all in the United States When you re using eBay you may be talking to any one of those locations at any time they all store the same data If one of the systems crashes
25. ening their own eBay store When you sell an item on eBay you pay listing fees and turn over a percentage of the final sale price to eBay Once you register for free with eBay you can access all of your eBay buying and selling activities in a single location called My eBay My eBay Views Hello HowStuffWorks 312 i Mir Simmi i _ My Summary All Bargin i tatti ng Bidding 2 Q The Town Hal tarscrpl is avaelablel visk the Toan Hall page to waw a don ia Didat inti Buylng Reminders Lert 34 days Parsonahzad Picka Mah cy I tom nn bidding on ia ndkng soon All Selling sf lyo been outbid on 1 jem i scheduled aka Saing Tr need to leave foadback for 1 fem Umaoid My Messages General eBay Announcements All Eavartios information in My ebay 10911405 a Searches Fall amp Holiday Merchandise Now Available af Tho ebay Shop T0106 Seber eBay Radio Listen In Today at 1100 POT 104106 Cateqones z See aoe Al efley Annawan s My Account Pars onal bimn Agdasses B l SEE uying Totabs Preferences ying Enouibace FE Pa Pal Account ihip Hidding om i Winning U Winning cosi Wiii Seder Account Wong Quantity Ampumnk 5 99 Last 21 deyr Lrogs Promolion You can view all of your eBay activities in My eBay EBay is a massive operation with something like 4 8 million new listings per day Before we learn more about how to buy and sell on eBay let s find out how eBay manages this lev
26. he item the buyer purchased is dramatically different from how it was described in the listing or the item simply never arrives One thing to keep in mind when you think you ve been defrauded is that miscommunication is common on eBay For instance if you didn t read every word of the auction listing for your item you may have missed the part the said the seller would be out of town for three weeks and wouldn t be able to ship the item until she returned This could be why you don t have your item and the seller isn t answering your e mails Also e mail is not the most straightforward form of communication If your item hasn t arrived after two weeks and you ve e mailed the seller but haven t heard back it s a good idea to check your junk mail folder Your seller may have sent a response e mail that just never made it to your inbox If there s nothing from the seller in your junk folder you can request that eBay reveal your seller s phone number so you can give him a call and see what s going on If you don t get an answer to your phone call or if your seller lives in another country and it would cost too much money to call your next step is to start the dispute process When a buyer believes he has been defrauded he can file a complaint and eBay will work to solve the problem If you used PayPal you should file a complaint there first because your item is probably covered under PayPal s buyer protection policy and there s a separate system
27. hiera nmin Seller statue Your Rem has no bide To make changes to your listing click tha Review pour item re he j Eai Wi gat ie ince ee abet wga chance d kl tins cam he he Fimi ppu neje yn i ik ph PADIT Lika a f Lo J ned pT Eh p a eee jam abg p eee BEE E eer a nit TE ies Seller informacion tne act p seiler F m Feedback Score i dopa 7 haim Pii Fandi ach 97 Wear pn ir E m i Da ili OT Fan i j E i Mias a Fleas aiia ines Shae 0 Lineal Shades Ga foto Biren P ielection Lacget tires gt ALi nepen arw gp ia 1 Oe E US Bo 5 Piihi Seve Poverty biii feedher Urki mi le m pri Now we have an item for sale on eBay The area with the blue background only shows up for us We can make changes to the listing by clicking Revise your item as long as no one has placed a bid and there are more than 12 hours left in the auction If at least one person places a bid before the auctions ends in seven days we ve got ourselves a buyer When the auction is over we ll send our buyer an invoice through eBay it s basically a one click process We click on the Send Invoice button either on the auction page or in the sale confirmation e mail we receive from eBay enter any payment details we did not already include in our listing and hit Send Invoice Once we receive notification from PayPal that the buyer has sent his electronic payment we ll ship the item to the buyer s confirmed PayPal address and leave positive feed
28. ike wiretaps or hidden cameras You can t sell human body parts or remains like your extra kidney that s been tried or your dead uncle s foot and you can t sell something that doesn t exist in some concrete form for instance you can t sell your soul to the highest bidder An eBay user named David Finn tried that and got shot down Just for a glimpse into the complex nature of running a site like eBay here s an excerpt from the letter Finn received from an eBay representative regarding the decision to pull the plug on his auction If the soul does not exist eBay could not allow the auctioning of the soul because there would be nothing to sell However if the soul does exist then in accordance with eBay s policy on human parts and remains we would not allow the auctioning of human souls The soul would be considered human remains although it is not specifically stated on the policy page Source http www randi org jr 121203jref htm For a complete list of no no s see What items may not be sold on eBay If your item is not listed anywhere in that section it s probably okay to sell The author has a refurbished Samsung Yepp MP3 player that she bought on eBay a couple of years ago and never uses That s definitely OK to sell In the next section we ll list this MP3 player on eBay 16 Using eBay Selling Items We going to try to sell a refurbished Samsung Yepp MP3 player on eBay To sell something on eBay you don t need much
29. ing If every bidder truly entered the maximum he was willing to pay auctions would end with little fanfare The person who entered the highest maximum bid would quietly win But humans being human the actual maximum amount they re willing to pay is usually a tiny bit more than what everyone who s bidding against me is willing to pay If we still want our Pez dispensers we ll enter a new maximum bid of say 3 00 and as long as the other bidder s maximum amount is less than 3 00 we ll be winning the auction again Our coup might be temporary though because if the other bidder wants these Pez dispensers as much as we do he s going to bid again until he outbids our maximum And now we have a bidding war Bidding wars are a rush and they re sometimes very expensive If this war continues for the three days until the auction ends we could end up paying a hundred bucks for these Pez dispensers It happens The adrenaline takes over and people start bidding to win not necessarily to win a few Pez dispensers just to WIN For this reason most of the bidding happens in the last two minutes of an auction People wait to place a bid until an auction is about to close this way they can catch other bidders off guard and hopefully no one will get the chance to outbid them The last 10 seconds of a bidding war often becomes a battle of bandwidth Someone using a dial up connection will never be able to place a winning bid in 10 seconds Someone u
30. it s easier to read and dropped the starting price down to 4 99 We made it clearer in the description that its basic functions do definitely work This time our item received three bids from two eBay users and sold for 15 50 Using eBay Security The Internet in general is a hotbed of fraud schemes and eBay is certainly a microcosm of the Internet Anonymity provides an easy path to cheating people out of money But while eBay users are anonymous on the surface eBay almost always knows who they are In most cases of fraud committed through eBay the victims do have some recourse In order to make buyers feel safer when making purchases on eBay all tangible items are automatically insured for 200 A recipe that was supposed to be delivered to you via e mail is not considered a tangible item But if you purchased a set of speakers that never arrived and you go through the dispute process and eBay determines you were defrauded you can get your money back up to 200 As an incentive to use eBay s PayPal payment system most items purchased through PayPal are covered up to 1 000 Buyer fraud is typically less damaging than seller fraud The most common type of fraud a buyer can commit is simply not paying for an item Sellers can deal with non paying bidders by filing an Unpaid Item dispute eBay will then attempt to contact the buyer and get her to pay If she does not respond to eBay s attempts after eight days the seller is reimbursed for
31. non the world s largest garage sale online shopping center car dealer and auction site with 147 million registered users in 30 countries as of March 2005 You can find everything from encyclopedias to olives to snow boots to stereos to airplanes for sale And if you stumble on it before the eBay overseers do you might even find a human kidney or a virtual date In this article we ll find out how you can buy and sell items on eBay examine how the bidding process works look at ways you can protect yourself from auction fraud and take a look at the business and technology of the largest auction site in the world eBay Basics EBay is first and foremost an online auction site You can browse through categories like Antiques Boats Clothing amp Accessories Computers amp Networking Jewelry amp Watches and Video Games When you see something you like you click on the auction title and view the details including pictures descriptions payment options and shipping information If you have a pretty good idea of what you re looking for you can search for it using simple keywords such as Apple iPod or using more advanced search criteria that helps narrow the results such as keywords to exclude item location price range and accepted payment methods B Speisciihy teeth heihi de apple eid r Pi ae 1 KP Pipe i Area cree Se deed dee SL ere Felted esters ee ee ory ieee eel el ice Si ates Gairgead 4150 deren
32. op of the auction page where you ll find the basic auction stats Smog pe cme ag pile rr Stal bow sowie Caen Sai My etxy Comeran Hp Siocon Sewct ma Hr i aoe Deck ja bet of gees ied eee i Be Pees Boe Sis Bg ei te iit Fae ellen al le hem ope a ioe pr amy Seti ES Fee J iai x Peah Soom i Tone lal Pf heen j pa i Time Shei iaa Cee Go iih PT add oo r jo Farag Gates Fimi i beia oe Li ee tm it fen beet Hin hee DH T Gee tte ee a a ties fian pob a fe 7 egg Pejes is aE a j Sepp re E 300 hiriei Piet Pate Sipra See fen Liria tite ae SOE Fale ee Seis oe PEPE Deccrgtion TOU GET A SOMPLETE SST CF SIMPSoHS PEST HEAR MONT TO MENT CONDITION CRESE OUT MY OTHER ADCTIONE DOORS INE THF G The starting price is low the shipping price is reasonable and the seller has 99 6 positive feedback Always check the shipping price as some sellers mislead buyers by selling the item for cheap and then making up the difference by severely overcharging for shipping and always check the seller feedback The feedback is how you know if you can trust the seller and your feedback is how the seller knows he can trust you We ll talk more about feedback in the next section but for now we just need to know that 99 6 positive feedback is a good sign Since we re interested in this auction we ll click on Watch this item in My eBay top right of the auction page so
33. pecific the eBay search function is the quickest way to it Using eBay Searching for Items At the top of the eBay homepage there s a search box where we can enter what we re looking for hari pay pees gle map Sian new search _Sewch Myetiry Community sant Hallo Sign in or napeter My eBay ADA Glance eight bor n gagh of poor peranalized iii on re homepage kay Motors airy Sterea Liva Magilana Reviews A Guldeq H Eid hes yri n anea Wam H Mow Kaleb seAuma Dat vaie I eBay Business ia Seve TL Pe eee AR Cimpa Srch dird Gane i 3 HILAIRE lee earch bile are dasrepiam ng Ca ui a imi Buri fer Homer Sanpaen Pat dapenrar ar spac Pipe i e Lint ew cium Dey Sait hey Tare arching paces Gisilorrece Mipi paraliza At ciiin eren J eea Tiia Bwb Bide Price Shiephy Tine Le a Ten 4 hn 7h Se Se ae ait beaa Ce a ae Tere PBA PSE Se So CALE Pee fet Ge eed 500 Td Mh ten i a Praperreay ete e a cs Be THE ameni ETEEN SET RANT LISA ji MIm oa A aco om Mo pii Fer kiia Tay me Deas __ ch Oe ninin Meher eg cate tai oo sae E VEDRE Lecanem pa Valorie fa piia arhan 1e mj pee amie 6 ii Veo ig Mh es Errr A EA Pa mla TEN Ehra daly terre bried veth PayPal 5 Wenn i aoc ae Tp ong risen mpg ay Doreen 1160 i dagba im Our simple keyword search delivered nine matches When you do a simple search the auc
34. ra Cameras amp Photo Cameras camcorders lances menory accessones amp more E Cell Phones Call phones pre paid cell phones and cell phone accessones such as heatsets ballenes chargers faceplates and more Clothing Shoes amp Accessones Apparel footwear amp accessores ey Coms Coins paper money amp numismatic supplies O Collectibles Decorate Collectibles Coin Op amp Casino Comics Militaria Advertising and more Computers amp Networking Laptops Desktop PCs Aople Maciniosh Printers Moniars Sofware Wireless amp Horie Networking Servers Routers omiches Telephone Syslog Components ElI Consumer Electronics Hare Theater MPS Players Ty s Crafts Craft supphes of all kinds Needears Scrapbooking Painting Ceramics Wootworkine and more At the bottom of this page we can choose to list our item in a second category for an additional fee but Consumer Electronics is the obvious place for buyers to look for an MP3 player so we ll just stick with that On the next page we ll choose MP3 Players as our subcategory Samsung as the brand and Yepp as the model Now it s time to describe the MP3 player we re selling 17 sell Your Item Describe Your Item Category Title amp Description 3 Pictures amp Details 4 Payment amp Shipping 5 Review amp Submit item title Required Samsung Yepp 64 ME MPd Digtal Audio Player Meio Shil he oat l Subtitle 30 50
35. rching only titles is a good way to narrow your results if you know exactly what you re looking for and what most people call it for example if you re looking for a GPS receiver it s a pretty safe bet that anyone selling one would put GPS in the title On the other hand someone selling a Homer Simpson Pez dispenser might not put Homer Simpson in the title she might put Simpsons or only Homer So now we re going to search entire auction descriptions which typically returns more results Search adeencod Search 22 jams found for homed simpson in Pez List View Picioro Galar Sart hy Ten F compare ham Tale PayPal Bih t A lt 2 Simpsons Paz Dispensers D alet C fen 2 RETRED SMPSONS PEZ SET OF EMP oO CT Weoloide 3 i o bors within Law i Talk F dy Roli D Talking Giant Pez Candy Rol Disponser of miles of 8 Horner Sernptin 2a Shaw only i tens lished wath PayPal ia Pee Homer Sienp on Paz Digpenger Gg Elur amp Mow fama 208 be ele Pel jE ee ee almi Sgin T Gin tems a herve feted ag lots C Completed listregs Cy Listings Ending athe Li ee O Giant Telling Homer Simpen Pez Dispanges UF i 7 TH PT items priced We now have 23 listings to look through But there is a much faster way to get to the place we ve ended up at If you re just looking for a bargain on some type of collectible browsing is the way to go but if you re looking for something s
36. rrow the results If we enter Homer Simpson in the search box directly above the listing it s only going to search the Pez subcategory not all of eBay although you can search all of eBay using a dropdown menu in the category field Here s what comes up ey Auctions Buy ht Mow omar simpson Pes Search Advanced Search amy ttle and demcipticen 13 ceric found for bomer simpson in Per Comani 1 List View Picture Gatlery Seat hy Ton compare item The PayPal Bids Comics o a Par Cispanser Homer Simpson pe gl benir gives 7 Talking Giani Pox Candy Roll Diepaengar of as Locailen ae Homer Sipin O Worldwide 5 pron Pex Diap Citems within Homer Sampein Pez Gepenset Pg 31 ao Giani PEZ Candy Dispenser THE SIMPSONS miles of oyna s Homar HEW E Show only C temis listed wih PayPal Pi Buy h Now items Ci Ca items Giant Talking Homer Simpson Per Dispenser iteme isted ag ira fF Complated bestings Tee et F SIMPSON FANLY HOMER HART P D lictings dl SE LISA MAGGIE ae ind in g within k a Per Soi ofS Simpaond Bat Homer Marge Liga eq Hanny Thirteen items isn t bad but we might be able to find more When you enter a search term and there are fewer results than you d like the first thing to do is go back up to the search field and check the box for Search title and description The first search we did checked only the auction titles for the term Homer Simpson Sea
37. sing a cable modem can place a winning bid in two seconds There is at least one reason why someone would place a bid very early in the auction to remove a Buy it Now option Remember that when an auction item also has a Buy it Now 14 option if someone decides to Buy it Now the auction is over But the opposite is also true As soon as someone bids on the item the Buy it Now option disappears If someone comes across an item she wants but she s not willing to pay the Buy it Now price she ll enter the minimum starting bid just so another user doesn t come along and buy it out from under her Feedback When talking about eBay or any other online auction site one of the most common questions is How can trust the person I m buying from The answer is feedback Buyers leave feedback for sellers and sellers leave feedback for buyers whenever they complete a transaction Feedback can be positive neutral or negative and your feedback score is listed beside your username whenever you re involved in an eBay transaction If you buy an item and never receive it and the seller doesn t answer your e mail regarding the lost item you leave negative feedback If you sell an item and the winning bidder never pays you leave negative feedback If everything goes well you leave positive feedback When you re involved in a transaction with someone who has 99 9 percent positive feedback you can be confident you re not going to get swindled
38. some time next week so check back if you re interested that s going to show up in our results too Some sellers also use a trick called keyword spamming to get more people to look at their auctions They put a long list of the most popular search terms in their auction description so it turns up in the search results for any one of those terms Using eBay Buying Items To look for an item you don t need to register you can browse search and watch items up to 10 as a guest You can t bid or buy as a guest though So the next step is to register with eBay It s quick and free Now we can place a bid on the set of Simpsons Pez dispensers If we click on the link in our watch list we end up back at the auction page There are four main sections to any auction page e Title Overview This is where you see the basic information like auction title price shipping price seller information and how many bids have been placed so far ther i ely a om Tiki a te 1 al H Help T Comming THE SIMPSONS PEZ DISPENSER SET BART LISA HOMER Viet mia aged ji US ea F sn aF Lrg ball 1 dye tt aii TJET dTa Ce Te lay lt a Leger ctu a i iO Sedan i ted Era amp 0 Lee iry Bi Description OT GEI A OOMPLEIE SET OF SHPO PES H HEAR HME neg Geir Pi Erste iii F En pia oun eS Sei Se fen pirri BGR Te Trad dp b ema amia peed a ey eee Grey Enel en Sefer information ie ats Piri ir ie be Pit F
39. ss ely be j Erm ja a bips Erap hears qf You are the current high bidder inmporiaet Ascher oper may nt puthed you po check hes dam agen im ty Has de yay keep hark ol tide Mem oe My eiaa fp as beled A aag Hew disa Hihhilkg week Sos nmg a US 5 a Saller information P r a i ji E HET d ra t la daa ZE hewn Pesithee Feet hw a rare Ay aoe cau RTS LE r Miya salje a othe Henn Bern brali na H GA Payta Dug Protectan Fi a e we de F We are now the current high bidder The top portion of the page with the blue background is for our eyes only no one else can see what our maximum bid is Why is the current price 0 99 and not 2 00 It s because when you re the first bidder no matter what you enter as your maximum price your first bid is always the starting price If someone bids against us eBay will bid on our behalf up to 2 00 in 0 05 increments low price auctions use very small increments while high price auctions use larger increments So if another user comes along and enters 1 25 as his maximum eBay will bid 1 31 on our behalf and we ll still be winning But if another user places a maximum bid of 2 01 we ve been outbid and eBay will send us an e mail to this effect in case we re not watching the auction At this point if we still want these Pez dispensers we have to enter a new maximum bid This is where eBay s bidding process doesn t work exactly like it s supposed to and starts to get excit
40. tion results page also tells you which categories your results are in You ll notice that there are matches for Homer Simpson Pez dispensers in other places besides the Pez category So when we search both titles and descriptions we end up with 25 results more than we did when we were browsing There s a listing about halfway down the page for a full set of Simpsons Pez dispensers including Homer with a starting price of just 99 cents TET OO satis pam Location Diwus A J Thiamo Fet Darpan d Eriti oo WIP Cirith Him Lore F TT 2 m J 3 Seen wether T aa Ceo fee Tiue ir i Ea oe Bi GANT HOER Seavey PE me tl vive GIANT PIZ MEDON Taso HOMER Cute gg TETN erent ont Fii Titi pipa 4 1th Gin Bieri bitei wth Page Bay jw irei Thee pona Ppr Ye mai sf or ot HARTI Ce cern E c Siae Sot m perep ra r a N mI mi WERD irmis feted we ii iria ad i Firik prio Djip einga i rjus ieee HE eo ort PET eee i an Linn et ae Lea eaa pg wwe o 34h ey Pde eee ir im Ln 1 hF ka ioe he BQ Tapih tha a 4008 4 how am Did offen teeta a HT e ea s ar Miara Lats ag iy oe Litih di E Shep allay Stores EEE detente npe boy DA i a hoo Eine hy Be acl 1 Dr T miei Hirer ite ait j 7 Gerig try Peprythangy Wake 2 Beppe ees ao eae 1600 A TEA ire Eine Tare i APRI E A Le oF Ey En AYIEN ti e l EEI T lgs 7 r zj DEST EEEN mp TL Aa a t He oo i OF Elles mi That seems like a good deal Here s the t
41. uthor already has a PayPal account and we ll estimate our shipping cost so buyers know up front what they ll be paying if they win We could also wait and send the winning bidder the shipping cost once we know his zip code or we could set up a shipping calculator that allows the buyer to enter his zip code and find out the exact shipping charge A seller can ship using any carrier including the U S Postal Service UPS and FedEx or the seller can let the buyer choose the shipping method once the auction ends 20 At the bottom of this page we establish our return policy and provide any additional payment instructions if we have them Return policy Q Tip Specify your retum policy so thal buyers have more confidence to bid or buy F Reunes Accepted Specify a retum policy Leam More Hern must be returned within 7 Dayse Refund will be gwen as Money Back Retum Policy Details Returns accepted for full refund only if item 4s been grossly misrepresented Buyer pays return shipping ims charnsciers lett Payment instructions Gre clear instructions to assist your buyer with payment and shipping Increase sales by offering a shipping discount in your description for multiple Hem purchases If we had other items up for auction at this time we might use the Payment instructions box to let buyers know we ll combine shipping costs if they win another one of our items Combined shipping is a good promotional technique The final step
42. y but eBay continues to break records Some people think eBay s success will ultimately lead to legal problems With almost 5 million new listings per day it s impossible for eBay to make sure none of them breaks a law In 1999 eBay cancelled an auction for a human kidney which had reached a bid price of 5 7 million and several auctions for large firearms including a rocket launcher and a bazooka That year eBay had 6 million registered users Now it has 150 million Although eBay prohibits the sale of human body parts and firearms it s unclear what type of legal responsibility the company might have if one of those auctions were successfully completed As of October 2005 eBay is looking at possible fines resulting from the alleged sale of prescription contact lenses on the site even though Prescription Drugs and Devices are on eBay s list of prohibited items lts astonishing reach may ultimately be its downfall but for now eBay remains the poster child for Internet success 25
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