ANOTHER BRICK IN THE WALL
Contents
1. U INTERCITY ANOTHER BRICK IN THE WALL HOW TO STOP CONSUMER BRANDS DICTATING YOUR MOBILE ENABLEMENT STRATEGY Android has become a collection of platforms Android software development has become characterised by a fragmented set of application programming interfaces each addressing the needs of a type of device CCS Insight Smartphone Market Dynamics in a Shifting Landscape Smartphone and tablet technology has rapidly pushed enterprise mobility onto the agenda of most organisations However unlike cloud computing virtualisation or big data decisions on mobile enablement namely platforms applications and security are being driven by end users and the power of consumer IT brands In this paper we ll look at how your enablement strategy needs to focus on users and the data they need to access and not on any single device or operating system OS vendor Contents 1 The smart device landscape 2 Understanding mobile operating systems 3 Mobile enablement not just mobiles kk The smartphone market is as dynamic as ever and is far from the permanent two horse race between Apple and Samsung that is depicted by some industry mmen rs co entators yy CCS Insight Smartphone Market Dynamics in a Shifting Landscape Intelligent mobile devices have existed in the enterprise for a long time with PDA s from Symbian Palm and BlackBerry giving mobile workers access to company data on the2. W www intercity uk com 2014 Intercity Telecom Lid
3. move for decades The smart device landscape Whilst Apple can be credited with the recent explosion of smartohone technology in the workplace its important to bear in mind that neither they nor the likes of Samsung have a monopoly on the best device for the workplace When you add to this the power Android and tumkey reference designs from chipset companies have given Chinese manufacturers the barriers to entry for hardware have never been lower However as telecoms analysts CCS Insight point out Smartphone designs have reached a plateau Single button mono bloc designs have become the nom in all sizes ranging from four inch to seven inch screens at all price points Innovation in hardware design is at a historic low On top of the basics like great screens cameras and battery life touches like fingerprint scanners curved screens and better audio are not reason enough to let hardware be the driver for your mobile enablement strategy So if it not the hardware should it be the operating system It could be argued that it was iOS that captured consumer s imagination more than Apple s hardware A device that doesn t come with a user manual speaks volumes about the thought put into usability Understanding mobile operating systems When you combine ease of use with powerful application eco systems its not surprising that iOS and Google Android s dominance over consumers hearts has helped the
4. Aside from standard functionality like making calls and Personal Information Management PIM apps have had the biggest impact on what you can do on tne move Before deciding on an OS or device its vital to look at users their use and your ability to support them Some questions to consider are Users and usage Device and data security e What are users doing that could e Can you containerize company be made easier with smart devices data on devices so if the device and apps gets lost or stolen you can remove e Do you have intemal applications data from the container that could be converted for mobile e How do you restrict access to use Are there any new apps that the devices and data Will any need to be created or can an off confidential data be stored on the shelf product do the job the device or is access lmited to e Do users need access to systems hosted data such as CRM ERP etc Are any e How do you identify devices of these cloud based on the network Can mobile e How much traffic will be generated device tracking and management by accessing services via mobile be incorporated into existing devices Is this going via mobile processes and tools networks or wireless connections e Knowing the answers to these e How often do devices and apps questions will give you the need to be updated foundations for a productive AND secure enterprise mobile enablement plan There s an app for that You may be aware o
5. f apps that complement existing enterprise software suites but will need to be guided by individual departments with respect to recommended products for Marketing HR Finance etc The availability of a required app is definitely one area which will influence your choice of mobile platform But with all app stores growing you need to make sure influence doesn t overwhelm the need for rational evaluation of all the options Asset and data security In days gone by your mobile estate may have been quite homogenous either by device or by manufacturer If you ve recently adopted or are considering a Bring Your Own Device BYOD or Choose Your Own Device CYOD policy your estate could end up comprising a range of devices from a variety of manufacturers If you previously issued BlackBerry connecting to your network such as devices to staff you ll already be familiar password enforcement but very little with Mobile Device Management else in terms of specific OS control MDM in the guise of BlackBerry or application management MDM Enterprise Server BES If not a platforms give you much more control MDM platform can give you granular control of devices and their access to The current crop of MDM solutions corporate data work with all of the most popular mobile platforms Even BlackBerys e Qm In Microsoft environments ActiveSync Mailbox policies give you some fundamental controls over devices latest o
6. ffering BlackBerry Enterprise Service BES10 manages iOS and Android devices Its worth bearing mind that while an MDM solution can control what can be seen and shared the access to apps won t prevent mobile misuse Such as an inappropriate Tweet That s where usage policies come into play Data optimisation on the move You might like to think that the parable to whom much has been given much will be expected would be true for mobile device users In reality you may find it isn t so true when they have to travel abroad on business Anyone accustomed to streaming music and video at home may not realise that they can t do the same on their business trip What s more applications which have default settings to synchronise data to the cloud may not have been adjusted for overseas use to take into account the premium data per MB charges which are currently prevalent amongst carriers If you haven t restricted the number of Recent innovations such as Mobile services or applications available to a Data Optimisation MDO not only user to limit overseas data use youdo give you detailed insights into your run the risk of running up enormous data usage but can also combine roaming data bills very quickly Relying adaptive compression with real time on usage policies and user education policy enforcement to help you control alone may not be enough misuse and reduce costs Conclusion You may occasionally be take
7. m overpower enterprise smartphone incumbents Like Macs before them Apple has gone for exclusivity with iOS whereas with Android Google has taken a leaf from Microsofts book with ubiquity Meanwhile Samsung with its deep marketing pockets has stolen a march on rivals using the OS to become the dominant Android licensee However both BlackBerry and Microsoft continue to develop their mobile operating systems and grow their app ecosystems When working with enterprises across the UK Intercity has seen that given the choice more professionals choose BlackBerry and Microsoft smartohones as work devices than iOS and Android based ones Aside from making calls they all give you access to your email calendars and contact lists and most major app developers have produced products that run across all platforms Android BlackBerry OS Apple iOS Windows Phone Secure email v v v v Calendar v v v MS Office or v v v v compatible suite Video v v v v communications When you look at the core functionality of all the operating systems it s hard to separate them So in answer to the question set in the previous section should the operating system drive your mobile enablement strategy We don t think it should kk The proliferation of tablets and smartphones along with the growing popularity and ubiquity of file sharing technologies has created an enormous information security liability that most organizations are n
8. n aback by the momentum of mobile adoption in your organisation but with a clear understanding of your users their needs and the risks to company data a well managed mobile enablement strategy will create a happy blend of both productivity and security With MDM and MDO you can ensure you re leading the strategy and not the device manufacturers kk Increasingly mobile devices will also need to be managed more like other corporate assets but with special considerations such as shorter replacement cycles and more frequent software updates re IBM Michael Gilfix Citations CCS Insight Smartphone Market Dynamics in a Shifting Landscape 2014 h p notline ccsinsight com article Smartphone_Market_Dynamics_in_a_Shifting_Landscape Rob Bamforth Quocirca h p Awww computerweekly com blogs quocirca insights 2013 08 a strategy for managing the mo html Steve Barone Creative Breakthroughs h p Auvww forbes com sites ciocentral 2012 07 02 5 elements to an effective mobile security strategy ss cio network Michael Gilfix IBM h p Awww informationweek com mobile mobile business 3 mobile strategy priorities for 201 4 d d id 1 113830 To find out more about the topics raised in this whitepaper visit www intercity uk com or ask for our Enterprise Mobility specialists on 0121 643 7373 Intercity Telecom Ltd 101 1 Bk Oil 4 Holloway Head Birmingham West Midlands B1 1QP 21 643 7373
9. ot yet equipped to handle Not only are they not protecting themselves they often do not even understand just how vulnerable they are yy Creative Breakthroughs Steve Barone The case for flexible working enhancing productivity was made and won with laptops almost two decades ago If there was ever any doubt it was repeated successfully withthe introduction of Palm and BlackBerry smartphones Mobile enablement not just mobiles Today knowing that consumers With sensitive data potentially walking across the globe are accessing out of the door on personally owned information on the move organisations devices many IT departments are are accelerating the rollout of mobile now frantically trying to play catch accessible services But everyone isa up as they look to replace traditional g p consumer and businesses are finding deployments of phones and laptops that employees who are growing u In the rush there s a risk that tried and on a diet of anytime anywhere access tested approaches to introducing new to information are also demanding the technology gets forgotten same from their employers Mobile working has brought new challenges for IT departments but the fundamentals of managing them remain the same A branch office in your hands When combined with cloud based services many modem smartphones and tablets give you the power of a branch office condensed into a portable device
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