Product Workbook for ProTech Marketing Representatives
Contents
1. Assignment B Make two 1 1 life size 4 x 5 black and white instant prints of a stained electrophoresis gel comassie blue one without filtration and one with filtration Prework e Review MP 4 instruction manual e Review Guide to Instant Imaging on elec trophoresis and study the instructions for using a light box Equipment Needed e MP 4 XLR e Type 52 Polapan 400 film or Type 57 e MP 4 baseboard subilluminator or a separate x ray viewing box e Sliding head e Ground glass focusing panel e Reflex viewer and hood e Shutter assembly with cable release 135mm or 105mm lens e Model 545 or Model 545i film holder e Filter kit including 3 inch square Wratten 8 12 and 15 filters yellow red Step by Step Guide 1 Place the gel on the illuminated baseboard or lightbox and tum on the light 2 Size the image on the ground glass by adjusting the bellows length of the camera head 3 Focus the image by moving the camera head up and down Critical focus is easier if you place a business card or other sharp edged sample on the light box during focus ing then remove it 4 Make a test strip to determine correct expo sure and set the correct aperture and shut ter speed accordingly 5 Load film into the film holder then insert the film holder onto the camere s Sliding head 6 Move the sliding head to the left to position the film holder over the lens 7 Remove the film s dark slide 8 Press2. Customer Need J ewelry photographs for insurance and market ing J ewelers need 1 1 and close up images for insurance appraisals and sales By letting customers take pictures home a jeweler can move prospects closer to making a sale while a photograph can sell out of town buyers on unique pieces For these reasons and more jewelers need photographic systems that accurately document their merchandise Polaroid Solution The J ewelry Pro II a Spectra 2 camera modi fied for close up photography provides a push button solution to jewelers who want fast accurate documentation Assignment Create a 1 1 close up image of a ring Equipment Needed e j ewelry Pro Il camera Spectra film A non reflective background Step by Step Guide 1 Load the film into the camera 2 Place the ring on the non reflective background 3 Center the J ewelry Pro Il over the ring 4 Press the shutter to expose the image 5 Mount the completed image on the page provided at the end of this section Tips and Troubleshooting e Try to select a background material that is both non reflective and that provides a contrast with the object being photographed Black velvet for example provides a deep black back ground that sharply defines the edges of coins and jewelry Light backgrounds are more appropriate with dark objects It s often helpful to indicate the size of small objects by including familiar objects such as a dime or
3. Polaroid _ E In field training Product Work DOOK for ProTech Marketing Representatives Your guide to e Using Polaroid products in key applications e Demonstrating Polaroid products e Closing sales with superior product knowledge Polaroid Product Photograph Fingerprint s es 20 Photograph Shiny Objects 21 Work book Table of Contents Take a Photo Outdoors with Captiva 4 Take a Photo Indoors with Spectra 5 Take an Informal Portrait with the 600SE 6 Document a Site With ProCam scssecsersee 7 Take MLS Listing Photos with ProPack 8 Take Insurance Photos with 600BE LB ge 2 29 Fe geen ree eee eee 9 Document Vehicle Identification Numbers with GOO E icc ccitiies cs stacceaccrivceaenatinese 10 Take a Close up Photo of J ewelry n se 11 Create a Photographic Souvenir 12 Make a Print from a Slide 13 Create Passport and Document Photos 14 Create Photos Through a Microscope 15 Document Electrophoresis Gels s e 16 Photograph Small Objects 18 The First Steps to Success Close more sales with better product knowledge Do you want to be an effective Marketing Rep Then you ll want to be able to demon strate your Polaroid products smoothly easily and with the authority of a true expert Because when you have a thorough under standing of your product line you re naturally more helpful and persuasive Whether you re presenti
4. fragile and deteriorate over time researchers photograph them to ensure that electrophore sis results are accurately documented and analyzed Polaroid Solution Using the DS 34 and a light box or the M P 4 with its illuminated baseboard scientific and medical researchers can create the sub illumi nated electrophoretograms needed to docu ment their work Assignment A Make two 3 1 4 x 4 1 4 black and white instant prints of a stained electrophoresis gel one without filtration and one with filtration Equipment Needed e DS 34 e Type 667 film 1 08 direct screen hood e Fluorescent light box e Filter kit for gel photography Step by Step Guide 1 Place the gel on the fluorescent light box 2 Make two or three test exposures to deter mine the optimum setting Make a record of the exposure you determine since this should remain constant for your set up 3 Make one unfiltered exposure Pull time peel and view the print 4 To increase contrast create a filtered image of the gel Use Gel Electrophoresis Polaroid Guide to Instant Imaging and the fil ter kit instructions to determine the correct kind of filtration for your gel Keep in mind that filters absorb light so you will need to increase the exposure time or widen the aperture After making the exposure pull time peel and view the print 5 Mount both the filtered and unfiltered image on the page provided at the end of this assignment
5. if necessary 7 For your indoor photo select a feature or architectural detail such as a fireplace gourmet kitchen or antique molding likely to be a Selling point 8 As with your exterior shot arrange the scene and remove any distracting or unattractive elements Compose and shoot the picture 9 Pull time and peel the image Make any necessary adjustments to improve exposure or composition and reshoot the photo if necessary 10 Mount the two finished prints on the page provided at the end of this section Tips and Troubleshooting Whenever possible photograph outdoor scenes with the sun behind you lighting your subject directly from the front This will help ensure that shadows are falling away from your sub ject not across it and that the automatic expo sure works correctly For the indoor photograph make sure you are standing within flash range of your intended subject Watch for objects such as mirrors and glass tables that may produce a glare from the electronic flash Stand at an angle to such objects Additional Resources ProPack Users M anual Field Application Notes Property Documentation vol 2 no 27 Real Estate Photography vol 2 no 49 Halftone Images for Photocopied Documents vol 2 no 58 Real Estate Photography Polaroid Guide to Instant Imaging Polaroid Business Imaging Video How to Experience the Professional Image by Taking Better Picture
6. workbook for the hands on exercises that will help you understand and work with Polaroid products The successful completion of these exercises will provide you with three key advantages for selling e Detailed knowledge of major Polaroid products e Expertise in real world applications and usage e Actual photos for your own personalized sample book Watch one do one Don t worry about tackling these exercises alone because you re going to have some of Polaroid s top pros to help get you started With the expert guidance of individual Polaroid Applications Managers you ll do more than observe each of these exercises performed by a pro You ll start to absorb their knowledge and expertise which goes far beyond the information contained in this guide First you ll work together to set up the equip ment and perform the exercise once Use this time to watch to ask questions and to gain real world insights into our products Then you have the opportunity to perform the exer cise yourself To conclude each exercise you have the chance to discuss any issues raised by the exercise H ow to make the most of this Guide For the best results review each exercise a few days before your scheduled hands on ses sion Each exercise includes e Customer need why customers perform this application and what kind of results they expect e Materials necessary to perform the exercise Either an Applications Manager oryour Loc
7. PhotoM agic button die cutter Close the die cutter and rotate the han dle a full 360 Remove the cut photo from the button maker Place the circular image on a button backing then snap a clear plas tic cover over the button one photo button 10 Store this photo button with the Equipment Needed e PhotoM agic System including button Mls src laa SOUVENI Se UIE of die cutter Ti dT bl hooti ips and Troubleshooting ype 772 MM e The PhotoM agic System is prefocused e Two sample transparencies Make sure your subject is the proper dis e Button parts tance from the camera e Polaroid promotional frame e Posing your subject close to a white back Step by Step Guide ground will make the photo background blend smoothly into the logo produced by the acetate creating a more attractive product e Be sure to retrieve the border from the film pack when you have finished a complete pack of film Additional Resources Sales Promotion Polaroid Guide to Instant Imaging Special Events Ideas Kit 1 Insert the acetate logo for the framed picture into the Type 779 film pack 2 Load the film pack into the PhotoM agic System 3 Pose your subject against a white or light colored background so that his her head is in the center of the viewfinder Remember the edges of the picture will be filled by the border transparency Encourage a relaxed and smiling expression Exercise 10 Make a print from a slide
8. cropping 4 Place the slide in its slot 5 Set the exposure slider to the center position 6 Press the exposure button A flash in the Slide printer will expose the film 7 Pull time and peel the print 8 Fora black and white print load Polapan Pro 100 into the slide printer and repeat steps 5 to 7 9 Fora black and white negative load Type 665 into the slide printer and repeat steps 5 to 7 10 Mount the finished prints and negative on the page provided at the end of this assignment Tips and Troubleshooting e A high quality print starts with a high quality Slide Select a properly exposed original transparency for best results Additional Resources Vivitar Slide Maker User s M anual Exercise ll Create passport and document photos Customer Need Accurate images for official purposes Photo IDs are required for purposes ranging from passports and immigration documents to municipal transportation or recreation passes to school and business cut and paste ID cards These photos are almost always taken by employees with limited photographic knowledge So end users need an easy to use photographic system that generates images in the dimensions required for their particular document Polaroid Solution The variety of configurations available with the Polaroid M iniportrait camera means there is a Polaroid solution right for every passport and document Assignment Make a pair of photographs suitabl
9. shoot again 7 Mount the finished image on the page pro vided at the end of this section Tips and Troubleshooting Documenting jewelry automobiles and other valuables often means shooting metallic objects that can create glare when pho tographed with electronic flash Photograph shiny objects from an angle so the flash does not bounce directly back at the camera caus ing glare and washed out images Similarly try to shoot outdoor scenes on bright but overcast days or with the sun behind you Strong shadows can obscure the details of the property you are trying to document If you are shooting reflective surfaces that are causing glare such as chrome bumpers con sider repositioning yourself overriding the flash or both Be sure not to work closer than the minimum focus distance of the camera If you try to doc ument objects from closer than four feet your pictures will not be sharply focused and will be overexposed Additional Resources Insurance Documentation Polaroid Guide to Instant Imaging Real Estate Polaroid Guide to Instant Imaging Auto Repair Documentation Polaroid Guide to Instant Imaging Documenting Antiques and J ewelry Polaroid Guide to Instant Imaging Exercise Document vehicle identification numbers with the 600BE camera Customer Need Accurate documentation of Vehicle Identification Numbers VINs Several states now require photographic proof of an a
10. the cable release to make the exposure 9 Push the dark slide back in 10 Move the sliding head back to the right 11 Process and examine the photograph 12 Make any corrections needed to improve the image and repeat the necessary steps 13 Insert the correct filter into the M P 4 adapter ring 14 Adjust your exposure to compensate for the filter 15 Repeat steps 4 to 12 to create a filtered 1 1 image 16 Mount the unfiltered and filtered images on the page provided at the end of this section Technical Information MP 4 magnification chart MP 4 and photomacrography depth of field information Filter and exposure guide from Guide to Instant Imaging Tips and Troubleshooting When doing demonstrations avoid gels stained with Ethidium Bromide since they require UV illumination which can be harmful to your skin and eyes Choose samples stained with comassie blue Additional Resources e Gel Electrophoresis Polaroid Guide to Instant Imaging e Photomacrography with the MP 4 Exercise 14 Photograph small objects Customer Need Photographs that show details of small objects People in science law enforcement security medicine business and professional photogre phy need to make photographs that yield life size or slightly magnified images of the original objects These images are used for quality assurance documentation crime scene and forensic evidence documentation jewelry doc umentation a
11. the edge of a ruler within the frame Additional Resources Insurance Documentation Polaroid Guide to Instant Imaging Documenting Antiques and J ewelry Polaroid Guide to Instant Imaging Exercise 9 Createa photographic souvenir Customer Need Photographs to sell as souvenirs Sales promot ers fundraisers and entrepreneurial photogra phers need eye catching souvenirs and promo tional photos Whether they re given away or sold the cost per souvenir must be low enough to generate substantial profits Because camera operators are not likely to be experienced photographers the photographic systems they choose must be durable easy to use and self contained Polaroid Solution The Polaroid PhotoM agic System produces unique colorful low cost and fun souvenirs It contains all components necessary to create finished photo novelties in seconds including its pre made and custom designed border options and button maker Assignment Create one framed photographic souvenir and 4 Press the shutter and watch the print develop If necessary make adjust ments to the picture s exposure and composition and reshoot Insert the completed picture into a Polaroid promotional frame and store the finished souvenir on the page pro vided at the end of this section Remove the Type 779 film pack and replace the transparency with a new one Repeat steps 2 to 4 Place the fully developed image into the
12. Customer Need Prints from slides Customers whose primary photographic application involves 35mm slides often need to convert their slides into photo graphic prints These customers including scientists law enforcement photographers physicians medical researchers business peo ple and professional photographers all need prints from original 35mm transparencies Polaroid Solution The Vivitar Instant Slide Printer with Polaroid Type 669 color print film or Polapan 100 black and white print film produces instant prints from 35mm slides Using Type 665 positive negative film end users can generate instant black and white negatives for enlarging If your customers have photographic aptitude the DayLab II is appropriate This system allows the customer to use pack 4 x 5 or 8 x 10 film It s more adaptable and capable of more advanced results Assignment Make a color print a black and white print and a black and white negative from a 35mm color slide Necessary Equipment Vivitar Instant Slide Printer Type 669 Type 665 and Polapan 100 films 35mm color slide 2 x 2 filters in yellow and magenta Step by Step Guide 1 Tum on the Vivitar Instant Slide Printer and load the Type 669 film 2 Place the slide on the lighted panel to select cropping The aspect ratios of 35mm film and Polaroid pack film are different so some cropping will always be necessary 3 Slide the holder left or right to select
13. ake the exposure 5 Pull the film through the filmholder rollers Time peel and view the print 6 Note color composition lighting etc Make any necessary adjustments to your exposure or processing procedure to improve print quality 7 Store the finished print on the page provided at the end of this section Tips and Troubleshooting e Even with ample existing light fill flash can yield more pleasing images If you use a flash set its output to match the f stop indi cated by the light meter For example if the light meter indicates an exposure of 1 60 second at f 4 set the flash power to f 4 This will not overpower the ambient light but will fill shadows and produce a better looking picture e When using photographic systems with inter changeable lenses pay particular attention to keeping both surfaces of the lens clean Canned air is best for removing dust A dry lens cleaning tissue or a tissue slightly wet ted with lens cleaning solution will dislodge more stubbom particles e As with all systems that include peel apart film ensure that the rollers of the Model 73 filmholder are clean You can remove clean and replace the miniroller assembly at any time without exposing any film e If you get a completely black image check for two common causes Have you removed the darkslide before making the exposure Have you removed the lens cap Additional Resources 600SE User s M anual Exercise 4 Document a sit
14. al Trainer will provide these materials e A step by step guide to the exercise Your Applications M anager will show you how to set up the equipment and get the best results At the conclusion of each exercise you ll find a page for the final photo that you produce Keep this photo both as proof that you have completed the exercise satisfactorily and as a sample for your own book Turning Product K nowledge nto Sales While technical specifications are important remember this Customers buy a Polaroid product to perform a function central to their lives and work whether it s taking photos of real estate fingerprints their children or a dented bumper During your hands on product training stay focused on that end result and you ll be that much closer to effective selling Exercise 1 Take a photo outdoors with the Captiva camera Customer Need Tips and Troubleshooting High quality images that preserve their Even simple point and shoot systems require memories of people places and events a little forethought before shooting For the Polaroid Solution best image consider what you want to _ Consumers want excellent technically photograph and then compose it carefully in sophisticated results but they demand simple the viewfinder point and shoot photographic systems With Captiva Polaroid offers an advanced camera Additional Resources that s fun and easy to use and that pro Captiva Owner s M anual duc
15. camera 2 Select a lively scene to photograph such as a birthday party or family gathering 3 Compose the picture in the camera s viewfinder 4 Press the shutter to shoot the photo The automatically focused and exposed image will eject from the camera 5 Mount the fully developed image on the page provided at the end of this section Exercise 3 Take an informal portrait with the 600SE camera Customer Need High quality instant photographs for souvenirs At tourist attractions street photographers offer customers an instant on the spot memento of a visit But at 5 for a single print they need to offer the highest quality image available They also need to get excellent results on the first try since wasted film raises expenses Polaroid Solution The 600SE with either Type 669 679 and 689 film produces the fast high quality images these customers demand Assignment Using existing light outdoors create an infor mal portrait similar to ones offered by street photographers Necessary Equipment 600SE Type 669 or Polacolor Pro 100 film 127mm Model 73 film holder Light meter Sekonic Gossen and Minolta are best Step by Step Guide 1 Assemble the camera by attaching the cor rect lens and installing and loading the film holder 2 Using the light meter determine the correct exposure and set the camera lens and shut ter accordingly 3 Focus and compose the image in the viewfinder 4 M
16. e for use on a U S passport Equipment Needed Miniportrait M odel 203 Type 669 color print film A plain white background a roll of white paper a projection screen or a window shade are among the readily available materi als you might use A second flash unit with electronic slave attachment for background light A stool for the subject Step by Step Guide 1 Seat the subject four to six feet in front of the background 2 Position the background flash so that it will illuminate the area behind the head and shoulders of the subject This background light should be stronger than the Miniportrait flash so that it eliminates shadows and renders the true white back ground necessary for passport photos Attach the electronic slave trigger to the flash 3 Load the camera and position it so that your Subject is within the correct fixed focus range and the lens is at eyelevel with your subject 4 Make camera settings e g flash on ISO 80 usually about f 16 5 Tum your subject so that her or his legs are at about a 45 angle to the camera Then tum the subject s face back toward the camera 6 Encourage a pleasant relaxed expression from your subject Contrary to a widely held belief smiles are not forbidden on passport photographs 7 Through the viewfinder you ll see a bar near the bottom and a dot near the top Make sure your subject s chin is no lower than the bar and that the top of her
17. e site Polaroid Solution The ProPack camera with Type 667 film and the Polaroid PhotoCopy Kit produces instant halftones perfect for inclusion in MLS publica tions that can be copied on office copiers Assignment Create two instant halftones of a real estate property one showing an exterior view and one featuring an interior view Equipment Needed ProPack camera Type 667 film Polaroid PhotoCopy Kit Step by Step Guide 1 Select an exterior and interior location to photograph Try to shoot on a bright but over cast day that provides ample light without strong shadows 2 Place the halftone screen in the film pack by Sliding it under the wide flange at the tab end of the pack Insert the screen as far as it will go then place the other end of the screen under the opposite end of the pack 3 Load the film pack into the camera 4 Adjust the ProPack exposure settings to compensate for the darkening screen If your ProPack has special electronics for this application select the proper setting If not place the mini halftone screen adapter that comes with the kit over the ProPack s electric eye 5 Remove or recompose to eliminate any dis tracting or unattractive elements from the scene e g ladders trash cans telephone poles etc Compose and shoot the picture photos camera 6 Pull time and peel the image Make any necessary adjustments to improve exposure or composition and reshoot the photo
18. e with the ProCam camera Customer Need Clear accurate documentation of houses and other sites While photography is a proven tool in selling real estate and documenting con struction sites most real estate agents and contractors are not formally trained in photog raphy Therefore they need photographic systems that are easy to use and produce great results Polaroid Solution Polaroid ProCam camera gives realtors the pro fessional quality results and push button sim plicity they demand It s designed for excellent results in all high use high volume applica tions Rugged dependable and durable ProCam is the professional choice for instant imaging Assignment Create one photograph of a house suitable for a realtor s new listings board and one photo graph of a construction site Necessary Equipment ProCam camera Spectra Image film or Type 990 film Step by Step Guide 1 Load ProCam with Spectra Image film or Type 990 film by pushing the film door release button in the front of the camera Hold the film pack by its edges and slide it all the way into the camera Close the film door and the cover protecting the film will eject automatically 2 Select a site and house that would be appro priate as a realtor s listing 3 Slide your right hand through the hand strap and hold the camera as you would a pair of binoculars Rest your index finger on the shutter button 4 Compose the picture in the came
19. es colorful self developing instant prints Assignment Create a high quality Captiva image of people outdoors Equipment Needed Captiva camera Captiva 95 film Step by Step Guide 1 Load the Captiva 95 film into the Captiva camera 2 Select the subject or subjects you want to shoot Choose a lively colorful scene and encourage relaxed smiling expressions from your subjects 3 Compose the picture in the camera s viewfinder 4 Press the shutter to shoot the photo The automatically focused and exposed image will develop in the camera s storage cham ber until you remove it 5 Mount the fully developed image on the page provided at the end of this section Exercise 2 Take a photo indoors with the Spectra camera Customer Need Tips and Troubleshooting High quality images that preserve their memo Even simple point and shoot systems require a ries of people places and events little forethought before shooting For the Polaroid Solution best image consider what you want to _ An advanced camera that s fun and easy to photograph and then compose it carefully in use the Spectra has developed an excellent the viewfinder reputation for its high quality prints Additional Resources Assignment Spectra Owner s M anual Create a high quality Spectra image indoors Equipment Needed Spectra e Type 990 or Spectra HighDefinition film Step by Step Guide 1 Load the Spectra or Type 990 film into the Spectra
20. ghting assembly Sliding head Ground glass focusing panel Reflex viewer and hood Shutter assembly with cable release 50mm lens Model 545 or 545i film holder A small sheet of glass Step by Step Guide 1 Place the fingerprint card on the MP 4 baseboard 2 Size the image on the ground glass by adjusting the bellows length of the cam era head See Photomacrography with the MP 4 p 11 for instructions on achieving 5 1 images WW Focus the image by moving the camera head up and down 4 Use the exposure chart to determine cor rect exposure and set the correct aperture and shutter speed accordingly Type 51HC speed will be 200 with tungsten or halogen lights 5 Load Type 51HC into the film holder then load the film holder onto the camera s Sliding head 6 Move the sliding head to the left in order to position the film holder over the lens 7 Remove the dark slide 8 Press the cable release to make the exposure 9 Push the dark slide back in 10 Process and examine the photograph 11 Make any corrections needed to improve the image and repeat the necessary steps 12 Mount the finished print on the page pro vided at the end of this section Technical Information MP 4 magnification chart Tips and Troubleshooting If the fingerprint card will not lie flat place the small piece of glass over it Be sure the glass is clean and dust free and be on guard for reflections If reflections are ma
21. hers or industrial analysis technicians customer adjust the microscope to ensure opti Virtually all microscopists need fast accurate mal results imaging to capture the results of their work Additional Resources hentai eee d Photomicrography seminar olaroid MicroCam camera is designed special ly to meet the imaging needs of optical micro M iogan Heere Manual l scopists in a variety of fields Photomicrography Instant Imaging through the 2 Microscope Assignment Create a 4 x 5 micrograph Equipment Needed e Microscope e MicroCam camera e Specimen Step by Step Guide 1 Select eyepiece Add an adapter if necessary 2 Plug in power source 3 Select film type by pressing the selector but tons on MicroCam until the correct film is indicated In this case select Type 339 4 Eject the dark slide by pressing the shutter button Look through the microscope s viewfinder Adjust lighting of specimen Press trigger to expose image Evaluate image and adjust exposure if necessary COND U Exercise 13 Document electrophoresis gels Customer Need Documentation of gels Scientific and medical researchers use the electrophoresis process to identify genetic characteristics and compounds in biological samples This process produces bands of material suspended in a translucent gel where the bands grouping and spacing reveals important information about the genet ic make up of the sample Since these gels are
22. ification guide for TTI 8 x 10 Tips and Troubleshooting When taking the 4 x 5 image practice the tech niques of diffused lighting as highlighted by your instructor and described in Photomacrography with the M P 4 8 x 10 films are not closed systems A trap paper lines the edge of the receiver sheet which is designed to trap any excess reagent and stop it from leaking out along the edge of the film sandwich This method usually works but not always Edge leakage is a deposit of reagent on the edges of the rollers and on the trap door at the end of the film holder Reagent can also deposit on several surfaces inside the film processor Clean these areas frequently Resources Photomacrography with the M P 4 Congratulations Youre on your way Now that you ve completed this workbook you should feel confident that you have a good grasp of the major applications for Polaroid photography But these exercises are just the beginning of your hands on use of Polaroid products As you continue to familiarize yourself with your prod uct line you ll find many opportunities to leam from more experienced Polaroid professionals Your District Manager Applications M anager and Regional Trainer are all excellent sources of real world product information Polaroid The Polaroid Product Workbook is a publication of the Polaroid Sales and Marketing Training and Education Department AAA Tahaan Aa at Every time you handle your produc
23. ing the depth of field can yield the most informative images Therefore select the small est aperture possible to achieve the greatest depth of field If you are having trouble getting a satisfactory exposure using just the exposure chart as a guide try a test strip Your instructor can give you an introduction to creating and using test strips to ensure proper exposure Since photomacrographs typically require rela tively long exposures expect to compensate for reciprocity failure The MP 4 Exposure Guide takes reciprocity failure into account Resources Photomacrography with the M P 4 MP 4 User s M anual Exercise 15 Photograph fingerprints Customer Need Images that document fingerprints Law enforcement agencies routinely create 5x photographic enlargements of fingerprints These enlargements allow agencies to study fingerprints and to meet standards for scanning fingerprint information into national law enforcement computer net works Polaroid Solution The Polaroid M P 4 with Type 51HC film creates the high contrast 5x enlargements law enforcement agencies need The MP 4 also meets a broad spectrum of other photographic needs facing law enforce ment agencies Assignment Create a high contrast 5x enlargement of a fingerprint Equipment Needed MP 4 Standard or XLR Type 51HC High Contrast print film A fingerprint card from a local law enforcement agency Baseboard Standard or XLR M P 4 Li
24. n the XLR baseboard 2 Open the shutter and lens to full aperture 3 Tum on the lights and adjust if necessary Create diffusion tent by surrounding speci men with light diffusing material check with your instructor about what type of material to use 4 Size and compose the image on the ground glass The area of interest should fill about 80 percent of the film image area 5 Focus the image on the ground glass 6 Close the shutter 7 Load a piece of 4 x 5 film Type 59 into the film holder and make a test strip to determine the correct exposure Set the aperture and the shutter speed accordingly See Photomacrography with the M P 4 for details on creating test strips 8 Load another piece of Type 59 film into the film holder and remove the dark slide 9 Remove the ground glass focusing panel and load the film holder into the camera head 10 Make the exposure and reinsert the dark slide 11 Place the receiver sheet into the loading tray 12 Load the holder on top of the receiver sheet into the loading tray 13 Time peel and view the print 14 Make any corrections needed to improve the image and repeat the necessary steps 15 Repeat the process using the TTI 8 x 10 head and Type 809 891 film Need to pro vide step by step for use of 8 x 10 head 16 Mount the finished prints on the pages pro vided at the end of this section Technical Information Exposure Guide for the M P 4 System MP 4 Magn
25. nd other insurables among hun dreds of other applications Polaroid Solution The Polaroid CU 5 provides users with a com pact easy to use photographic system that can create instant photomacrographs in several magnifications The Polaroid MP 4 is one of the most versatile photomacrographic systems available and it provides instant results Moreover the MP 4 and its predecessors meets a variety of other photographic needs customers are likely to face Assignment A Create a 1 1 2 1 and 3 1 color print of a small non shiny object Prework Review MP 4 instruction manual and video to get more comfortable with the system Equipment Needed e CU 5 pack film body e Type 669 or Polacolor Pro 100 color print film e 3 lens e Power supply AC or battery e 1 1 framer e 2 1 framer 3 1 framer Two ratio multipliers e Solid color non reflective background material e g cloth felt cardboard Step by Step Guide 1 Position the object on the background 2 Load film into the camera back 3 Pull out dark slide from film pack 4 Set the correct exposure on the lens assembly 5 Tum on the flash power set power in the middle position and test fire the flash when ready 6 Place camera frame over the object to be photographed If the object is flat the frame can rest on the background If the object has depth you may have to raise the frame to bring the top of the object into focus Expose the image P
26. ng to dealers or end user accounts you automatically boost your credibility when you can detail how your prod ucts work which are suitable for a specific pur pose and how they may be used to the cus tomers best advantage The more you know about a particular product the easier it is to demonstrate and sell When and why are product demos important Since customers often want to see products in use particularly higher priced systems before they commit to purchase you ll find that an effective demonstration both adds impact and helps overcome customer hesita tion And strong demonstrations pay big divi dends during in house or forpay seminars where key sell through activities can result in high volume sales Finally your effective prod uct demo can play a key role in selling at trade shows dealer open houses and meetings of technical or professional associations Now that we ve established the effective prod uct demonstration as one of your most power ful selling tools how do you go about acquiring intimate knowledge of your product line Demonstrating Polaroid products a hands on guide While there s a wealth of information available on every Polaroid product user s manuals technical updates marketing brochures videos and more nothing helps you understand a product better than working with it yourself So while we urge you to familiarize yourself with these other reference materials look to this
27. ning and fine focusing easier 9 Size the image on the ground glass by adjusting the bellows length of the camera head See Photomacrography with the MP 4 p 11 for instructions on achieving the desired magnification Also consult the instruction manual p 5 for sizing and focusing information 10 Focus the image by moving the camera head up and down 11 Center the subject on the baseboard in they way that you want it reproduced 12 Move the sliding head to the left to posi tion the film holder over the lens 13 Use the exposure chart to determine cor rect exposure and set the aperture and shutter speed accordingly 14 Remove the dark slide 15 Press the cable release to make the exposure 16 Push the dark slide back in 17 Process the photograph by following the processing instructions in the instruction manual Examine the photo 18 Make any corrections needed to improve the image and repeat the necessary steps 19 For the 10 1 image replace the M P 4 halo gen or tungsten lights with a Dolan J enner fiber light Install the 35mm lens and repeat the subsequent steps Remember you will need to recalculate the exposure for each magnification 20 Mount the finished prints on the page pro vided at the end of this section Technical Information Reciprocity failure chart M P 4 Exposure Guide Magnification exposure chart See Photomacrography with the M P 4 Tips and Troubleshooting Increas
28. or his head does not extend past the dot View focus and expose the images 9 Pull the film through the rollers Time peel and view the two identical prints 10 Note color composition lighting etc Make any necessary adjustments to your exposure or processing procedure to improve print quality and repeat the necessary steps 11 Trim the dry finished prints down to two inch squares and place them in a blue pre sentation folder Store the folder on the page provided at the end of this section Tips and Troubleshooting e Many document photographs especially photographs for govemment issued docu ments have very specific requirements in terms of size pose of subject finish etc Polaroid has a solution to match virtually all requirements you ll encounter but you will need to know the requirements before you can recommend the appropriate system Additional Resources Miniportrait Operator s Guide and videotape oo Exercise 12 Create photos from a microscope Customer Need Tips and Troubleshooting Photographs to document images seen e Performing MicroCam demonstrations in con through a microscope The scientists junction with a microscope dealer can ensure researchers and technicians who use micro _ high quality images scopes almost always need to document their e mage quality is dependent on the quality of work whether they re medical or university the specimen and the microscope Have the researc
29. ra s viewfinder Position yourself so that the site fills the frame 5 Press the shutter button to shoot the photo The automatically focused and exposed image will eject from the camera 6 Examine the image adjusting the controls e g lighten darken on the back of the camera as necessary 7 Mount the fully developed image on the page provided at the end of this section Tips and Troubleshooting Do not flap or wave the developing image during the first 60 seconds of development Ensure that the rollers are clean Repeating dots on the final image indicate that the rollers need cleaning You can open the film loading door and clean the rollers at any time without exposing any film For correct focusing be sure to center the subject in the picture and to keep objects out of the foreground Additional Resources Real Estate Photography Polaroid Guide to Instant Imaging Construction Documentation Polaroid Guide to Instant Imaging Landscape Architecture Documentation Polaroid Guide to Instant Imaging Exercise 5 Take MLS listin with the ProPac Customer Need Photographs for multiple listing service MLS publications Since MLS sheets are typically photocopied realtors need black and white photos that can be clearly reproduced on office copiers And since properties can be quite dis tant from one another it s helpful if realtors can confirm they have the images they need before they leave th
30. rring your expo sures create an 8 1 2 x 11 black card with a hole cut into the center for the lens Making sure you can see the fingerprint through the hole position this card just below the lens during exposure If you have trouble getting a satisfactory expo sure using just the exposure chart as a guide try atest strip Additional Resources e Photomacrography with the M P 4 e Law Enforcement Guide to Instant Imaging Exercise 16 Photograph shiny objects Customer Need Documentation of shiny objects Customers in business science and industry and medicine often need to photograph shiny objects such as printed circuits jewelry gross specimens and glossy illustrations These customers may also require large prints to document their work thus using copystand photography or photomacro graphy Polaroid Solutions The MP 4 XLR with its tremendous versatili ty both in lighting options and photographic output can meet almost any photographic challenge including rendering shiny objects Assignment Create one 4 x 5 and one 8 x 10 print of a shiny object using diffused lighting techniques Equipment Needed MP 4 XLR Type 59 Type 809 XLR baseboard MP 4 tungsten or halogen lighting assembly TTI AV810 8 x 10 camera head 8 x 10 processor 8 x 10 loading tray 8 x 10 film holder MP 4 shutter and cable release 135mm lens assembly Diffusion material Step by Step Guide 1 Place the object o
31. s Take insurance Exercise 6 photos with the 600BE camera Customer Need Clear accurate photographs of automobiles for the insurance industry When policies are writ ten agents and appraisers take photographs of cars homes and other valuables When claims are filed claims adjusters photograph damaged automobiles or properties affected by fire van dalism or theft These insurance professionals need fast reliable photographic systems that provide reliable documentation Polaroid Solution 600BE camera is ideal for insurance documen tation It s inexpensive durable and easy to use Photographs are ready in minutes so insurance professionals can mark them and attach them to applications or claims forms immediately With instant imaging there s no possibility of misidentifying images when they come back from the photo lab Assignment Create an image that accurately captures the details of automobile damage Equipment Needed 600BE or OneStep Flash Type 779 or 600 HighDefinition film Step by Step Guide 1 Select a damaged automobile to document 2 Load film into the camera 3 Shoot from an angle that will reveal the max imum amount of detail without creating glare See Tips and Troubleshooting below 4 Position yourself within the correct focal and flash distances of the camera 5 Press the shutter 6 Check the exposure and composition of the image Make any adjustments necessary and
32. ts both your comfort level and your confidence will increase Use this confidence to your advan tage during product demonstrations for dealers and customers When you look like you ve used the product for years you provide power ful proof that Polaroid cameras and systems provide maximum ease of use and high quality images
33. ull time and peel the image 9 Make any corrections needed to improve the image and repeat the necessary steps 10 Add one ratio multiplier and 2 1 framer and repeat steps 6 to 9 for a 2 1 image 11 Add a second ratio multiplier and 3 1 framer and repeat steps 6 to 9 fora 3 1 image 12 Mount the three finished photographs on the page provided at the end of this section Assignment B Create a 1 1 and 10 1 color print of a small top lit object Equipment Needed e MP 44 Standard or XLR e Type 59 or 64T film e MP 4 tungsten or halogen lighting assembly or for 10x magnification the Dolan J enner Macro Light e Sliding head e Ground glass focusing panel e Reflex viewer and hood e Shutter assembly with cable release 135mm or 105mm lens for 1 1 photography e Model 545 or Model 545i film holder co N TEP PY ia Guide Choose the appropriate film holder and insert the film Type 59 or 64T 2 Set the film processing time 3 Measure the original and image size need ed to detemine the approximate reproduc tion scale In this case begin with the 135mm or 105mm lens for a 1 1 image Attach the lens 4 Open lens to the lowest f number to pro vide the brightest image for focusing 5 Tum the power on 6 Tum on lighting assembly if necessary Adjust the lighting for the subject 7 Slide camera into view position 8 Position the subject on the baseboard If available a Lab ack makes subject posi tio
34. utomo bile s vehicle identification number VIN when Tips and Troubleshooting Be sure not to override the flash e Attach the VIN adapter firmly to the camera ensuring that the hood is held snug to the camera the car is registered Every car sold in the U S has a tamperproof label bearing the car s VIN permanently installed on the doorframe Vehicle inspectors need a fast convenient way to document VINs since most state insurance programs mandate photos of the door frame label and overall photos of the car taken from opposite comers Polaroid Solution Polaroid s 600BE camera with its unique VIN adapter makes VIN photography quick and easy The VIN adapter also fits other solid body cameras such as the OneStep Flash or 635CL Assignment Photograph a door mounted VIN label Equipment Needed 600BE or OneStep Flash VIN adapter Type 779 or 600 HighDefinition film Step by Step Guide 1 Mount the VIN adapter on the camera 2 Load the film into the camera The card board film protector will automatically eject 3 Place the adapter hood firmly against the VIN label 4 The VIN adapter ensures that the image is focused and properly exposed Simply press the shutter to take the picture 5 Check the image to make sure the VIN is completely readable Repeat any steps nec essary Mount the finished photo on the page provided at the end of this section Exercise 8 Take a close up photo of J ewelry
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