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Here - Marcus Mattsson

1. C Aarhus Universitet AU L Danmarks Tekniske Universitet DTU C Syddansk Universitet SDU Ved ikke 8 Hvor ligger den k benhavnske afdeling af Medialogi studiet C Lyngby Amager sterbro xl Ballerup Ved ikke 9 Hvilke omr der kommer man til at arbejde med p Medialogi studiet S t gerne flere krydser xl Lyd design Radio Animation konomi 4 Interaktive medier k Computer spil Teater Ved ikke 10 P Medialogi arbejder man prim rt med S t gerne flere krydser x Teknologi Programmering videoredigering sensorer mm Lovgivning konomi og juridiske principper C Retorik Formulering ordbrug og kropsprog xl Kreativitet Udvikling og design af nye produkter Ved ikke 11 Hvordan er den primzre arbejdsform pa Medialogi studiet Forel sninger C Praktik Selvstudie k Projektarbejde i grupper Ved ikke Page 78 of 80 Group 151 VIS MED FILM P1 2008 12 Hvad er den f rste og grundl ggende fase i hvert semester x Vaelge et problem researche og analysere det V lge et produkt og starte p design og udvikling af det Ved ikke 13 Hvad er det primaere form l med at lave produkter p Medialogi L At have det sjovt xl At l se et problem At s lge produktet Ved ikke Svar kun p resten af sp rgsm lene hvis du har set Medialogi filmen I hvor h j grad er du enig i disse 2 udsagn hvor 1
2. Film as Visualization Making a Film and Medialogy The subjects were looked into as part of deciding the content of the product Based on the Medialogy section 1 1 Motivation it was decided that the best way of describing Medialogy was by showing the working methods the substances of Medialogy through the semester themes and products and showing Problem Based Learning These elements were visualized in the film An animated stick figure was used as a narrator and writing on the black board was used to guide the viewer through the film with minimal use of static text and no auditory narration to ensure it became a visualization The film was tested on the target group 193 high school students at their graduating year From the results it was clear that the information available about Medialogy was not sufficient very few test persons had heard about the study 1596 and those who had only knew very little about the education The test clearly fulfilled the success criteria i e the film succeeded in informing the students about the Medialogy education As mentioned in chapter 7 Discussion almost all the questions gave satisfying results concerning information about Medialogy and therefore the film is regarded as a success and so it accomplishes the final problem statement Thus the answer to the problem statement is that one can successfully describe Medialogy and visualize it through a film in order to inform potential
3. Institute of Network Cultures Amsterdam From Video Vortex Reader Responses to YOUTUBE University of Melbourne Page 73 of 80 Group 151 VIS MED FILM P1 2008 11 APPENDIX A Pre analytic questionnaire with results Sp rgeskema fra gruppe 151 Gruppe nr K n Alder 1 Hvordan fandt du Medialogi studiet Ug dk Uddannelseskaravanen Gennem en Reklame i tog eller Andet bekendt lign 19 4 19 0 14 2 Hvad studiet der fangede din interesse og fik dig til at ans ge 3 Var du sikker p at dette studie var det rette for dig f r du startede Meget sikker sikker middel usikker meget usikker 4 30 10 9 1 4 hvor h j grad vidste du hvad Medialogi gik ud f r du startede I meget h j grad i h j grad medium lav grad meget lav grad 1 6 24 21 2 5 Hvordan var din motivation f r start Meget stor stor medium lille meget lille 19 25 10 0 0 6 Hvorfor 7 Er din motivation for Medialogi blevet get efter studiestart I meget h j grad i h j grad medium lav grad meget lav grad 5 26 17 5 1 8 Er din viden om Medialogi blevet get efter studiestart I meget h j grad i h j grad medium lav grad meget lav grad 5 24 19 4 1 9 Beskriv studiet med 3 ord 10 N r du fort ller andre at du studerer Medialogi har du s indtryk af at de ved hvad det drejer sig om Page 74 of 80 Group 151 VIS M
4. a multimedia interactive installation is an effective medium of communication in order to create awareness of Medialogy A similar solution can not be used in this project since the creation of such a device is too advanced compared to the skills of this group at this point Furthermore the goal of this project is to inform students and not create awareness so this kind of product might not be useful for this project The conclusion also states that the group had difficulties when choosing what aspects of the concept of Medialogy to show in their product On the test results the report states that the group failed in making their test group more aware of Medialogy because the graphical elements used to illustrate the concepts of Medialogy were too abstract According to the report the group also looked into defining Medialogy They conclude that they were not able to find an official definition mainly because the education is so new Instead they decided to use their own methods and research to get a conclusive understanding of Medialogy They continue by dissecting Medialogy into the words media and logy meaning the study of And so according to the report Medialogy means the study of media but they do not document that Medialogy is a mix of media and logy They even state that it is a mix of the words media and technology earlier in the report Thus their analysis of the word Medialogy cannot be used Surprisingly the
5. be included to give the viewer the information by showing a sign on the bus saying Ballerup st The fact that the film will not start with an introductory text creates curiosity To catch even more attention from the viewer the yellow man will jump out of the bus and head towards CIT next to a student They enter the building together and this is to show that the yellow man symbolizes a student this should also become more apparent when the viewer sees the figure on the blackboard later After this a black screen will appear with the word Medialogy To show that the film is about finding out what Medialogy is the yellow man walks into the screen and a question mark appears above his head He will then search for a red thread find it and pull it so a new word tilts into the screen Semestergennemgang A walk through the semester The viewer can identify him herself with the yellow man not knowing what Medialogy is and the viewer is now introduced to the rest of the film In Danish a red thread is used as an expression to describe a coherent narrative structure in for example a film Therefore it is here used to symbolize that now the explanation and understanding of Medialogy will follow Forming groups To show the process of the group making it would make good sense to show photos from this year s 2008 group making It is chosen mainly to use photos with more than one person in it to show that this phase like the rest of t
6. during shoots but this seemed like an unnecessary amount of work since the amount of clips is rather small compared to a feature length movie for example When it came to logging and capturing this did not present any problem either and all the clips were logged and captured successfully with Final Cut Pro As mentioned all existing videos were quickly imported by dragging them into the software 5 3 3 EDITING amp ADDING EFFECTS This is the main phase of the Post Production Here the editing strategy is carried out putting everything together to make up the final product Effects are usually added in the end of the post production but since the effects of this project is very simple they will be added simultaneously with the editing Final Cut Pro Setting up a project in Final Cut Pro is quite simple The workspace is divided into the following windows Viewer Used to preview and prepare source clips for editing as well as adjust filter and motion parameters to clips Browser This is where i ar OASE EEG E Canvas Allows you you organize the media to view your edited in your project sequence as well as perform a variety of editing functions Works in parallel with the Timeline Audio meters These floating meters let you Timeline This displays monitor audio levels sequences Tool palette This contains tools for selecting navigating performing edits and manipulating item
7. from Peachpit http www peachpit com articles article aspx p 31096 Media College n d Camera Angles Retrieved November 11 2008 from MEDIA College http www mediacollege com video camera angles Yale University 2002 August 27 Part 4 Editing Retrieved November 11 2008 from Yale Film Studies Film Analysis Web Site 2 0 http classes yale edu film analysis htmfiles editing htm Yale University 2002 August 27 Part 5 Sound Retrieved November 11 2008 from Yale Film Studies Film Analysis Web Site 2 0 http classes yale edu film analysis htmfiles sound htm 22 736 Yale University 2002 August 27 Part 2 Mise en scene Retrieved November 11 2008 from Yale Film Studies Film Analysis Web Site 2 0 http classes yale edu film analysis htmfiles mise en scene htm 140362 Apple Computers Inc 2005 Final Cut Pro User Manual Bj rner 2008 October 10 2 Kursusgang MMS 1 sem Kvalitative Metoder 2 3 Ballerup Kgbenhavn Denmark Page 72 of 80 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Group 151 VIS MED FILM P1 2008 Group 121 2007 October Retrieved November 4 2008 from P1 Projekt http imi aau dk 07ml121 Koch J E 2005 Reaktor Et speciale om unge medier og visualitet Boyd D 2007 Why Youth Heart Social Network Sites The Role of Networked Publics in Teenage Social Life MacArthur Foundation Series on Digital Learning
8. is it has it something with Medialogy that the youth is for example dealing with a lot of different media at the time like young people can watch the telly while Rolf Then we go back to what we talked about Dupree and so on and also about like for example convergence media convergence and convergence culture and so on yes we are talking about Medialogy to its finest extend mean what is an iPod It s a piece of electronic yes Is it a cultural signifier would say very much so What actually happened with iPod how many different kind of competences did you need to actually design that Because it s very much about knowing okay how would we like people to use media as well as it is about how do people use the media How would we like to have people use media and how do we actually make this damn thing work Make it work in an intuitive way and so on right So there you have a lot of different things in play From the most technical things to the more conceptual things And it have to be a creative process all of it to create such an end result of an problem that you have C Test Manuscript Manus til test med film Hej Vi har f et lov til at l ne jer til en test vil nu blive pr senteret for en video 6 minutter og efterf lgende blive bedt om at udfylde et sp rgeskema hver kan ikke stille nogen sp rgsm l f r vi har indsamlet sp rgeskemaerne men derefter svarer vi gerne p eventuelle sp rgsm l I m helle
9. At the same time it is important that the film is funny and interesting and an animation seems like a good way to achieve this The final choice was an animated stick figure which would introduce and end the film and also appear in several other places 4 1 2 EFFECTS These are the general effects which will be used to guide the viewer through the film Hand Writing To introduce the different sections of the film scenes will be showing a hand writing a word on a blackboard The word being the next section that will be shown in the film The camera will then zoom out to give the viewer time to read the word sentence The shot will be in fast forward to maintain the pace of the film The blackboard also reminds the viewer of a school or study and this way the film tells that the film is set in a learning environment The Animated Figure One thing binding the content of the film together will be an animated figure a yellow stick man He is used as a narrative hook 3 3 3 Literary Techniques to captivate the viewer from the beginning of the film and continue as a sort of narrator throughout the film He will be made similar to a classic stick figure to make it funny and recognizable A lot of colors were considered for the stick figure and the color yellow was chosen because it is a light color that stands out on the dark green blackboard He will appear both in the intro and the ending as well as in several scenes throughout the film The
10. Tool which selects all tracks ahead of the clicked clip Razor Blade Tool This tool is simply used to cut clips in two for example used if one has a large part of a clip that needs to be deleted Crop Tool This tool is used for masking things in some of the clips This is done by making a slug a completely black clip that fills the entire screen on top of another clip and then shaping the slug into a smaller shape to cover something in the underlying clip In Figure 7 8 and 9 on page 47 an example of the Crop Tool can be seen In the beginning of the video an animation of the stick figure drags a wall down to cover the text Medialogy Because the text is added separately from the animation images it also had to covered manually In Figure 8 and 9 a slug has been created and with the Crop Tool shaped to cover the part of the text that is supposed to be behind the wall Figure 7 8 9 Using the Crop Tool Page 47 of 80 Group 151 VIS MED FILM P1 2008 Some basic and advanced functions have also been used to achieve certain effects in the film these are Four Point Garbage Matte This matte is used for the blackboard shots where text written with chalk on the board seamlessly fades onto another video shot with the blackboard As seen in Figure 10 to 13 on page 49 this is achieved by filming the blackboard twice from the same position One shot is without the text and with a person to make it ob
11. a research of the words Medialogy and visualize must be conducted in order to clarify their substances The title of the project is VIS MED FILM an abbreviation of Visualizing Medialogy with a Film Since the theme is Medialogy and the sub theme is Visualize the Unknown this project will focus on finding a creative solution on how to visualize Medialogy In order to do this in the most appropriate way it is necessary to analyze different ways of visualizing Visualization can serve as a way of communicating and it is considered an effective way of explaining structures express concerns or optimize learning by e g using pictures or animations to illustrate complex data More is to be found on the subject of Visualization in section 2 5 Visualization of this report There are many aspects to look into regarding the term Medialogy It is important to clarify whether the word only encompasses the actual study or if it is a common term or a concept Hopefully by researching what the substances of the study are one will find out what the term Medialogy consists of Another important part of the project is to choose the right target group In this project potential Medialogy students will be targeted This is due to the impression that the amount of information provided for potential students is rather insufficient Therefore Medialogy will serve as the unknown aspect from the sub theme and the product will be directed
12. correct It should be noted that multiple choice questionnaires are also influenced by the available answers since these can be leading In this case the possible answers were as follows Interactive media Radio Theatre Animation Sound design Economics Computer Games and do not know The options Theatre and Economics are not very well considered because they are very different and far from the subjects shown in the film This makes it unlikely that anyone would choose these answers It is plausible to believe that the word Medialogy gives certain associations to some subjects such as media which could lead to the answers Interactive Media and Radio However the test persons in the Film Group do not choose Radio they have a clear idea of what the Medialogy study is about The fact that most of the test persons in the Control Group do not answer correct in this question shows that the film provides the information about the different aspects of Medialogy Page 65 of 80 Group 151 VIS MED FILM P1 2008 In question 10 regarding which subjects one primarily works with in the Medialogy education the problem with leading answers could also be present Almost everyone chose the options Technology Creativity or a combination of the two The other options were Law Rhetorics and Don t know Both law and rhetorics are subjects far from the subjects shown in the film which makes it very unlikely that anyone
13. de teorier man har Translation One doesn t just read in a book but does it oneself right Trying to use ones theories a bit in practice Quote from the interview on the DVD at time code 8 55 to 9 01 The only thing she thought was bad in the film was the lack of concrete information about the admission requirements where Medialogy can be studied and so on The girl was quite sure that the study had great interest for her She found the way of working at Medialogy really good and exiting The thing that made her a bit insecure of whether the study was the right one for her or not was that she noticed that there is a lot of independent work on research and discovering information and she preferred to get given facts better than searching analyzing and discussing material The boy found it really good that the information was shown in this different way so that one doesn t just see a list of the courses at the education but see some of the work made earlier how students work at Medialogy and the products made there one gets a quick overview of how things are done at the education He thought it was easy to see that the main work was done in groups due to the things written on the blackboard seeing people discussing developing and testing products together and since the products were pretty advanced he thought it was necessary to work together with others He had answered in the questionnaire that the beginning phase was to choose a
14. end up as a film as a visualization 3 3 MAKING A FILM As mentioned in section 3 1 1 Characteristics and Interests of Target Group Regarding Media the target group is pelted with choices and possibilities all the time and so there is a big risk of the product not getting the attention of the target group The obvious way to do this is to produce something catchy and interesting When making a film this can be achieved in several ways This section will look at the overall use of principle cinematic and narrative techniques used to build a consistent story structure and achieve a certain reaction from the viewer 3 3 1 GENRES Films are divided into genres and these are usually categorized according to format e g animation documentary or live action mood e g drama humor or action adventure setting e g prison western or war and theme topic e g crime art film or sports 7 8 9 This section starts out by looking at relevant categories starting with the format category in relation to the film of this project Animation can quickly be dismissed since it is too advanced and time consuming Live action then seems like an obvious choice and so does at least elements from the documentary genre since this project will try to inform about Medialogy Since it is important to keep the attention and interest of the viewer and since the viewer will be in the late teens or early twenties the mood of the film should be hum
15. er slet ikke og 5 er i h j grad 14 Jeg f ler mig bedre informeret om hvad Medialogi er efter at have set filmen end jeg var f r Slet ikke I h j grad 01 02 03 04 865 Ved ikke 15 Filmen gav mig nok information til at vide om Medialogi studiet har interesse for mig eller ej Slet ikke I h j grad 01 02 03 04 415 Ved ikke Tusind tak for din hj lp Page 79 of 80 Group 151 VIS MED FILM 1 2008 Rolf Nordahl s Definition of Medialogy Poster Page 80 of 80
16. games and interactive systems that reach further than what one would normally find on the market The project is supported with courses about 2D and 3D Computer Games and Interactive Embedded Systems Page 32 of 80 Group 151 VIS MED FILM P1 2008 3 4 4 MATERIAL AVAILABLE ABOUT MEDIALOGY As mentioned in section 1 1 Motivation the material available about Medialogy is rather insufficient In this section there will be a summary of what material is to be found and why it is insufficient UddannelsesGuiden dk the educational guide located on http tinyurl com 6cdlsv UG dk is a Danish website where one can search for studies and read about most of the Danish educations On the search for Medialogy there is an entry about the education There is a lot of information about how technology creativity and design are the main parts of the education and what areas the education centers around However the entry did not say much about the way of studying and working in groups at Medialogy And in the entry it is stated that from the 3rd semester if necessary the lectures might be in English but already at 1st semester math is in English This is misleading since there is an extensive use of English from the 1st semester and because Problem Based Learning described in section 3 4 2 Problem Based Learning is an important learning method at the education The Website of Medialogy located on http media aau dk This is the offic
17. intro will show the animated guy walking into the screen under the word Medialogi and he will figure through the whole film and symbolize a student at CIT The idea of using this animated figure first came when the semesters were to be presented They will be visualized by the help of a drawing of a stairs on the blackboard with six steps each one symbolizing one semester starting with the first semester in the bottom of the stairs The animated figure will walk up the stairs meaning that he is gaining new knowledge each semester Each time he Page 38 of 80 Group 151 VIS MED FILM P1 2008 gets to a new step the semester theme of the corresponding semester will appear on blackboard underneath the stairs and an introduction to the semester will follow 4 1 3 PHASE 2 SCRIPT This section will go through the scenes in the film chronologically and sum up the thoughts and choices of each part of the film The whole script can be found on the DVD Foreshadowing 3 3 3 Literary Techniques was taken into consideration when writing the script because the viewer expects the film to be structured chronologically starting with an introduction ending with an outro having the semester themes in the right order etc Introduction To introduce the viewer to the university a bus is chosen to show where the university is located Although it is not the main purpose to inform about the geographical location of the university it will
18. is looked into Lastly there will be a semester review and a description of the existing available material about Medialogy 3 4 1 MEDIALOGY AS AWORD AND AN EDUCATION The first thing to note about the word Medialogy is that it cannot be found in any dictionaries and has no official definition The reason for this is that the study is still young and in development Furthermore a definition might slow down or stop the developing process so it becomes difficult to be forefront with what is going on Appendix B 1 2 4 This also means that a description must be based on research into the word itself its meanings as well as aspects of the education One interpretation of the word Medialogy is that it consists of the word media and the suffix logy Page 29 of 80 Group 151 VIS MED FILM P1 2008 Media is plural form of the word medium which means The main means of mass communication esp newspapers radio and television regarded collectively the reporters journalists etc working for organizations engaged in such communication 27 The suffix logy is described as doctrine theory science 28 Hence one interpretation of Medialogy is science or discipline of media i e study of media Another interpretation of Medialogy is that it is a compound of the words media and technology Both interpretations are substantiated by Rolf Nordahl study coordinator for Medialogy at CIT Appendix B 1 1 0 but
19. mention anything about Medialogy because it could interfere with the answers This script can be found in Appendix C 3 7 SUCCESS CRITERIA When a product test is conducted there are several things that need to be in a certain order for the product to be a success The hypothesis that Medialogy can serve as an unknown aspect needs to be substantiated i e if most of the test persons already know a lot about Medialogy the motivational hypothesis would have been incorrect It is also very important that the product provides the viewer with the information needed about Medialogy in the most truthful way It is important that the majority of the test persons notice the following elements At Medialogy there is a lot of work in groups and doing projects together e The project focuses very much on solving a problem e Medialogy is both a creative and technical education There are several different media themes being worked with at Medialogy Page 35 of 80 Group 151 VIS MED FILM 1 2008 It is important that the test persons feel better informed about Medialogy after watching the film than they were before One of the most important success criteria is whether or not the test persons feel they have gained sufficient information to know if the study is of any interest to them 3 8 SUMMARY In the Analysis chapter several subjects have been researched in order to execute the creative process and fulfill the problem sta
20. on the process preceding the product and in what way a project is being carried out Some interesting aspects of the study could be the problem based learning challenges of working together as a group researching and the whole process of coming up with a solution on a real life problem These aspects will be further discussed in section 3 4 Medialogy It could also be informational to show the different projects in relation to a semester theme to give the viewer a more structural approach to the education and its content 3 2 2 VIDEO VISUALIZATION Research shows that there are multiple options when it comes to creating a film One way of making a film is to create a video visualization The concept of a video visualization however has been found to be rather comprehensive The reason why a video visualization description is included in this chapter is due to the fact that it covers both the P1 project sub theme Visualize the Unknown as well as the product a film chosen for this specific project Therefore it is considered quite relevant to look into the concept of video visualization in order to find out what it encompasses A description of a state of the art video visualization will now be presented Aaron Koblin 31 Director of Technology during the production of Radiohead s new music video House of Cards 30 speaks of the video as a state of the art example of a video visualization due to the technology used in the prod
21. report does not cover the documentation of the actual problem They claim that there is a lack of awareness of Medialogy based on individual experiences but this is never documented The students behind the project believe that a lack of awareness is a problem because Page 13 of 80 Group 151 VIS MED FILM P1 2008 they want recognition for their capabilities in society Obviously they cannot get this if no one knows what Medialogy is about The project also has a profound lack of references the obvious consequence of this is that most statements only can be used as undocumented claims Another Medialogy project found on the DVD made at the 2 semester in the spring of 2007 and titled ntroducing Medialogy tries to present the education in a spirit fitting the Medialogy study i e using a variety of interactive elements The project does not research whether or not there is a real problem with the current methods of branding Medialogy and if this kind of solution would be more effective The target group is potential Medialogy students like in this project In the analysis of the target group they look at the skills of students at the different youth educations in Denmark since there is no point in choosing a target group that does not match the requirements of the Medialogy education The product created was a virtual introduction to Medialogy programmed with Flash When it was time to test the product the group onl
22. set of properties is set the clip will automatically change from the first set of properties to the next set as the clip 15 played For example one can put keyframe at the beginning of a clip without changing any settings and then insert another keyframe at the end of the clip and then change the size of the clip at this location Then when the clip is played it will slowly zoom in or out to the new size of the Page 49 of 80 Group 151 VIS MED FILM 1 2008 clip In this film this is mainly used to add movement to still pictures making them more dynamic and interesting An example of this can be seen in Figure 14 and 15 on page 50 here still image 15 being viewed in the Canvas In Figure 14 the entire picture is being shown the turquoise lines being the borders of the picture and Figure 15 second later the picture has been zoomed in by increasing the size of it Master 00 05 58 20 00 05 58 20 e 01 00 45 20 n Figure 14 15 Using Motion Keyframes to make dynamic zoom In Final Cut Pro keyframe are inserted by pressing the Add Motion Keyframe button in the Canvas Stick Figure Animation No effects were used to create the stick figure animations The individual frames of the animations were simply imported as PNG Portable Networks Graphics files with transparent backgrounds and then put together each with short durations building up the animation The stick fi
23. showing the semester theme the stairs on the blackboard and the yellow man This is followed by a suitable clip showing previously made projects at the Medialogy education To make the clip more understandable for the viewer a possible problem statement of the given project will be made This is also done to substantiate the fact that the products made during the education are made to solve a problem 1 Semester Visual Means The clip representing the first semester will be from the project The Humour Map This is chosen because it shows a creative visualization of Danish humor which is a subject the target group can relate to It also does it in a way that the target group can relate to by using the design of a train map 279 Semester Interaction amp User Interfaces The 2 9 semester clip is from the project Nozart This clip shows how interactivity can be useful in learning about music has a lot of recognizable elements e g a piano Even though the video does not completely illustrate the semester theme it was the only proper useable video from this semester that could be found Nozart is made by Group 2 on the 2 semester of 2007 3 Semester Human Senses amp Digital Perception The clip used to show 3 semester is from the project Human Tetris It shows that the test person s actions are linked with the game because the game forces the player to stand sit or lie in various crazy positions It is therefore funny and entert
24. students at graduating years in Danish high schools about Medialogy Page 69 of 80 Group 151 VIS MED FILM P1 2008 9 FUTURE DEVELOPMENT In this part of the report there will be looked at future development of the film in order to clarify future perspectives and possibilities as well as limitations of the solution of this project 9 1 TECHNICAL amp ARTISTIC PERSPECTIVES If there had been the possibility of using only live footage and no still photos it would probably make the film look smoother Better recording equipment would probably also make the film look more professional and this might make the audience more interested and thus the viewer may be more invested in the film and then may become better informed Another way of making the film more interesting and entertaining might be by improving the animated part with the stick figure and the writing on the black board The animated letters more animations in general a higher quality of the animations etc might achieve this This may also have informed the viewer more about what one is able to do as a medialogist 9 2 INFORMATIONAL CONTENT As mentioned in section 7 Discussion the following concrete information might be added to the film The length of the entire education i e mention the Master The admission requirements SU possibilities Career options when having finished the education Furthermore the location of CIT could be emphasized more 9 3 TES
25. their friends It is important for them to know everything new that is going on to be able to be in on the discussions with friends classmates etc Page 22 of 80 Group 151 VIS MED FILM P1 2008 For those who produce media there is a big risk of being deselected because of all the different possible choices If the media does not catch the viewer s interest from the first minute many would zap to the next to see if there is something more exciting elsewhere Therefore it is very important to produce something catchy and interesting for it to be seen and remembered A way of being in on things amongst young people is YouTube 25 YouTube is an online network of film sharing and to Broadcast yourself as the subtitle of the site states on http youtube com It is used broadly by both young and old both for amusement and advertising 25 Online film is extremely popular YouTube has more than 200 million users a month worldwide 25 Amongst young people it spreads quickly as they want to see whatever their friends see Thereby film clips that are popular spread automatically 33 p 9 12 Since the film clips on YouTube are so popular amongst the target group it is an indication that a film could be a good choice of product The product of this project will not be put on YouTube as part of the testing because it is difficult to direct it at the target group and test whether they were informed by it Also the purpose of this pr
26. towards potential Medialogy students from high schools The target group will be further explained and reasoned for in section 2 4 Target Group As mentioned earlier the information concerning the Medialogy study seems rather insufficient The current information available on the Internet and in brochures etc seems somewhat unsatisfying when it comes to describing everyday life at the Medialogy study In other words the information only provides potential appliers with an absolute minimum of insight knowledge of the study This is the main motivation for this project The motivation is presented in section 1 1 Motivation After analyzing and describing Medialogy the design of the film begins described in section 4 Design Here it is important to figure out how to inform about Medialogy by visual means as effectively as possible The film ends up as a short film which focuses on the substance of the study but also on the method used when working in groups and on the every day life at the campus The film is then implemented with Final Cut Pro described in section 5 Implementation and some visual effects are created in Photoshop The product is tested in high school classes to see whether the students are better informed about Medialogy after watching the film The test results are listed in section 6 Test and Results and show that the product succeeds in informing the students about the substances of Medialogy Page 7 o
27. would choose these two If there had been given other options more similar to the correct ones the results might have been different meaning more people might choose the incorrect answers Therefore these answers are seen as invalid in this case In question 11 the test persons were asked about the main working method at the education By far the majority knew that it was group work It is also clear from the qualitative interview 6 2 Interviews that this is easy to understand when watching the film This was an important goal with the film which has succeeded In question 12 when it comes to knowing what the first and fundamental phase of each semester is 3 in 4 answered correctly In the Control Group no one chose the right answer In the qualitative interview one girl noticed that there is a lot of focus on solving problems on the education she called it a problem solving education 6 2 2 Interview Number 2 Based on this it can be concluded that the Film Group learned about the fundamental phase of each semester from the film Even though every semester at the Medialogy education does not start with forming a group and choosing a problem this option was chosen because the film emphasizes on the fact that the problem is chosen before the product is chosen The question should rather have been What is the first and fundamental phase of each semester project For question 13 What is the primary purpose of developin
28. 104 high school students 37 at reg rd Gymnasium and 67 at Vordingborg Uddannelsescenter They were 58 females and 46 males in the age 17 to 37 though only 1 person was over the age of 20 17 of these had heard of Medialogy before 16 4 Hvilket universitet udbyder uddannelsen Medialogi What university offers the education Medialogy Ehversakademiet 7th Question 096 090 500 090 DTU 0 AAU amp Ehversakademiet AU Don t know 2596 SDU AU 3 DTU Don t know Figure 20 Graph for question 7 Page 55 of 80 Group 151 VIS MED FILM 1 2008 Hvor ligger den k benhavnske afdeling af Medialogi studiet Where is the Copenhagen department of Medialogy 8th Question 10 Lyngby 0 sterbro 2 Amager 0 Lyngby amp Amager sterbro E Ballerup E Don t know Figure 21 Graph for question 8 In question seven 70 knew that Medialogy can be studied at Aalborg University but only 21 knew that the department for Medialogy in Copenhagen is situated in Ballerup in question eight Page 56 of 80 Group 151 VIS MED FILM 1 2008 Hvilke omr der kommer man til at arbejde med p Medialogi studiet What areas do one work with at Medialogy 9th Question 0 100 91 EEE 0 90 8396 8090 70 60 50 40 30 20 10 01 00 00 0 7 Sound Radio Animation Ec
29. 17 Some of the frames from the stick figure animation 50 Figure 18 The Timeline in Final Cut Pro cs ERE UKE SEERE ENEDES 51 Figure 19 Several layers of the stick figure animation in 52 Figure 20 Graph for question 7 esee eee ren Yr Ede dax PERS ee ud e 55 Figure 21 Graph for question 8 rnnnnnnnnnnnnnnnooonnnnnnrrrrrnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnrrnnnnnnnnnnnnnnnnsnnnnsssseee 56 Figure 22 Graph for QUESTION D oett deemed ddnde td er eae eve YER RR ERR VENERE 57 Figure 23 Graph for question 10 tre eR E NEVER TET a Re EV 58 Figure 24 Graph for question 11 ce Te ae eda reader 58 Figure 25 Graph for question 12 59 Figure 26 Graph for question 13 rrsnnnnnnnnnnnnnnnnnnnnnnnnnnnnrrrrrrrnnnnnnnnnnnnnnnnnnennssersnnnnnnnnnnnnrnrnrnnnnnnnnnnnnenen 59 Figure 27 Graph for question 14 ssrnnnnnnnnoononnooooonnnnnnrnrnrrrnnnnnnnnnnnnnnnnnnnnnnssnnnnnnnnnnnnnnnnnnnrnnnnnnnnnnnnsnen 60 Figure 28 Graph for question 15 e tette trt Re Ea eee VE EN ERE duos 60 Page 6 of 80 Group 151 VIS MED FILM P1 2008 1 INTRODUCTION The theme and sub theme for this P1 project is respectively Medialogy and Visualize the Unknown To successfully implement these themes into the report and product
30. An editing software that is able to capture footage from the camera import a variety of video codecs since a lot of external clips will be used It should also be able to output the film in a standard format such as QuickTime e Software that is able to create the animation is also necessary This might be possible to do in the editing program if not another kind of software must be found 4 3 SUMMARY In this chapter considerations for the design of the film have been explained All aspects of the film have been justified in regards to the Analysis chapter A complete shooting script has been created and can be found on the DVD Page 42 of 80 Group 151 VIS MED FILM P1 2008 5 IMPLEMENTATION In this section it will be described how the film was created from the script and design part The implementation of the planned pre production production and post production is explained in details 5 1 PRE PRODUCTION The first thing was to acquire a video camera for the production A Panasonic AG DVX100A was used as it met the requirements mentioned in 4 2 Production Requirements The camera records on miniDV tapes and the DV tape used was a TDK miniDV 60 To accompany the camera a Libec TH950 tripod was obtained for steady shots All equipment was borrowed at the IT Library at the CIT campus 5 2 PRODUCTION For the Introduction part described in section 4 1 3 Phase 2 Script Introduction the clips were shot out
31. ED FILM P1 2008 meget hgj grad i h j grad medium lav grad meget lav grad 0 1 2 17 29 11 Har l st Medialogi ug dk Ja Nej 45 8 12 Hvis ja hvordan var dit indtryk af informationen om medialogi p ug dk Rigtig godt Godt Forvirrende For ldet Ikke fyldestg rende Andet 1 13 9 7 18 4 B Parts ofthe Transcription of Interview with Rolf Nordahl The interview with Rolf Nordahl was made in corporation between all 1st semester students at Medialogy 2008 Here is only shown the parts referred to in this project Transcription of the full length interview can be found on the DVD together with 2 video recordings of it 1 1 0 I The word Medialogy what is the meaning of it If we re talking like the yeah Do you have good example of what does the word mean Rolf Well the word is very basic on it s own lets look at it it s knowledge of media So that s the first thing that drops to mind Then I could guess you would want to talk about the mixture of media and technology and so on That s another thing what do we put into this word and I ve written definitions of these things related to education you can see them out in the hallways and so on In think my intention when I go out and talk to other universities and companies and so on My angle towards the education is pretty clear think you can already see that around here 1 1 8 I Why is it complex Is it complex because of Medial
32. ERVATIONS Results from the questionnaire and the interviews give a good impression of the effect of the film However it is also interesting how the students reacted during the test Therefore some observations were noted during the presentation of the film and afterwards 6 3 1 OBSERVATIONS AT VORDINGBORG UDDANNELSESCENTER Film Group The students were asked not to speak to each other during the test and most of them did not Afterwards when they were allowed to ask questions they asked the following questions How long time does the education take Which job possibilities are there after ending the education and Why were we to see this film The questions led in all of the cases to a conversation about the education the project and possibilities after ending the education After the tests were finished a teacher of one of the classes came and said that the class had been talking very positively of the film afterwards They had found it easy to follow and understand and they thought it was a good idea using the yellow man to tell the story instead of making an ordinary and boring presentation Control Group Test The students were not told the purpose of the test before filling out the questionnaire When they afterwards were allowed to ask questions they asked what the test was about They also asked What is the education about Which possibilities of career are there after the education and then there was a conve
33. MED IAL OGY VIS MED FILM Visualizing Medialogy through a Film gt gt Anne Mie S lvkj r Jackie Carlsson Lasse Skafte Louis Pilmark Marcus Mattsson Martin Nygaard Vibeke Langaas Supervisors Kristina Daniliauskaite Viggo Holm Jensen Group 151 Medialogy P1 Project 1st Semester 2008 Aalborg University Copenhagen Group 151 VIS MED FILM P1 2008 Aalborg Universitet Kobenhavn Semester 1 semester Projekt titel VIS MED FILM Projekt Periode Fall 2008 Semestertema Medialogy Visualize the Unknown Vejleder e Kristina Daniliauskaite Viggo Holm Jensen Gruppenr 151 Gruppemedlemmer Lasse Sehested Skafte Marcus Mattsson Louis Alexander Pilmark Anne Mie S lvkj r Marin Nygaard Jackie Nissen Carlsson Vibeke Langaas Antal kopier Antal sider Aalborg Universitet K benhavn Lautrupvang 2B amp 15 2750 Ballerup Sekret r Marianne Ki r Schwaner Tlf 9940 2471 mks imi aau dk Summary The motivational problem for this project was the lack of information available about Medialogy for potential students A film was chosen as product in the theme visualization and high school students as target group The final problem statement was To what extend can Medialogy be described and visualized through a film in order to inform potential students at graduating years in Danish high schools about Medialogy Medialogy was described with focus on its sub
34. Medialogy beforehand it is almost the same 13 596 and 16 596 Also if one looks at the answers of the control group which are presented in 6 Test and Results it is clear that those who had heard about Medialogy beforehand almost have no specific knowledge of its substance and so the same must be assumed to apply for those in the test group having heard of Medialogy before Therefore they are assumed to have been informed by the film and do not distort the results Regarding the form of the questionnaire it should be noted that when having multiple choice questions there is always a chance that someone can guess and still answer correctly To try and eliminate this factor all test persons were told that it was very important that they did not guess but checked the don t know option for the question if they were not sure about the answer Page 68 of 80 Group 151 VIS MED FILM P1 2008 8 CONCLUSION This entire project started out with a questionnaire that showed that the initial problem regarding the lack of information about Medialogy existed The Pre Analysis contains an analysis of the target group and different ways of visualizing and led to the final problem statement To what extend can Medialogy be described and visualized through a film in order to inform potential students at graduating years in Danish high schools about Medialogy In the Analysis chapter the following subjects were analyzed Target Group
35. Roa spo E ava Yao vas 31 3 4 4 MATERIAL AVAILABLE ABOUT MEDIALOGY eccceecscecccvssscesecvscsuecseessceecsecseuessseseuesaseseseuessseeseetseeeees 33 DP MEMO Puuse Rm 33 3 5 SPECIFICATIONS SOLUTION eene nnne nnns nennen seen nnns enne 34 36 TESTSTRATEGV Rm 34 3 7 SUCCESS CRITERIA e E UO UIT UMP 35 3 8 SUMMARY sunde Genua dansar 36 Page 4 of 80 Group 151 VIS MED FILM P1 2008 4 DESIGN Mec AU ERES 37 4T v SCRIPTING eese reete t aveo eve es eee sei 37 4 11 PHASE TS IDEA EE 37 2 1 2 gt 5 EP T 38 4 1 3 PHASE 2 SCRIPT s eati ve eee reies nl beg 39 4 2 PRODUCTION REQUIREMENTS arunnernnnennnnrnnnennnnnnnnnnnnnnrnnnnnnnnrnennnnnnnnennnnnnnnnnnnnnrnnnnnnnnnunnnnnnennsnnnsnrnsnnnnsnnusene 42 2 32 SYMMAR Va Tee dd 42 Ss IMPLEMENTATION ccecisvdisecstessceescvecccsccs Sbesevenescsccececenvassauedscsteuveaseccedssesseedeceuscbbedcsossedecvsesnedasveceeses 43 5 1 SPREPRODUCTION vlde ve PE TE e 43 5 27 PRODUCTION Auka e vec rete ere eed WI Les ende ds 43 5 3 POST PRODUCTIONIXeceoisict EE coe e aol ou brie 45 5 3 1 PLANNING amp SETTING DJ eic iere tie Rte eyed bee ere reet eve eae EX e Dee DEP eg ei teta eeu ve beidet 45 532 LOGGING amp GAPTURING s ise eet va tee ee prece ti Sohne
36. S OF TARGET GROUP REGARDING MEDIA Typically high school students at their graduating year are between 17 and 21 years old In research of characteristics of high school students it is not always possible to find information about young people at high school But since they typically all are at this age theories about young people at this age will be presented even though they are not necessarily at high school According to Julie Ekner Koch 21 p 32 38 a relatively new wave in the Danish culture has brought a lot of new impressions and possible options to young people They are forced to make choices all the time clothes interests education their future etc It comes to show because of all the choices they are lead to a very high level of self realization Their chase for challenge and experience is a huge part of the way they define themselves and how they create their own identity The phenomenon zapping meaning to channel surf but also in other situations has been widely used among young people which is also due to all the possible choices Another relatively new phenomenon sampling means that people are sampling their own substance of medias or mixing different products of media Due to the users high demand of being in control of the media they use the Internet and other interactive media are constantly growing in popularity Young people often tend to use the Internet to find information and entertainment to talk about with
37. TING PERSPECTIVES If more time had been available the test would have been broadened very much It would have been interesting to look at geographical differences and fields of study at high schools when it comes to how they perceive the information from the film It would also have been relevant to look at whether different kinds of films were needed to reach potential Medialogy students in other places such as those taking sabbatical year international students and students currently at shorter educations that can be extended to a Medialogy bachelor degree in 2 years 9 4 USING THE FILM IN REAL LIFE The film can be used in several ways It could easily be used by Uddannelseskaravanen to give a short presentation of the education in addition to the brochure they normally bring with them since it gives a broader picture of the working form and substance of the education At the website of the Page 70 of 80 Group 151 VIS MED FILM P1 2008 education it would also be a good way of giving interested people another possible way of exploring what the education consists of It would also be a good idea to brand the Medialogy education with the film An idea could be to combine the film the website posters and some kind of treasure hunt The first phase of it would be to hang up posters at some high schools showing the yellow stick figure in a big version with a question mark above its head and a link to a website underneath The
38. UTURE DEVELOPMENT naa euo ako enn no nasus i Venu dora ee s e deres 70 9 1 TECHNICA R ARTISTIC PERSPECTIVES esee reae ect serie P er oec e eR d 70 9 2 INFORMATIONAL CONTENT 5 a or vae Parva ada eue pete ease ee E a ea wapa Va xp e xa secede de iwaloavedsscasduedascacs 70 93 TESTING PERSPECTIVES oot rn Pere d a voe an ia 70 9 4 USING THE FIEM IN REAL LIFE iiic et e n Ee ahead 70 10 BIBLIOGRAPHY eee ee seo eoo oe eoe ono ne rna ev aR aS kn Rusa o SER RES ERR RR RR RR ERR SEEN RENE ERR eo oes deo ae Ten EE Reo 72 11 APPENDIX qr 74 Page 5 of 80 Group 151 VIS MED FILM P1 2008 TABLE OF FIGURES Figure 1 Graph of answers to first question in questionnaire 11 Figure 2 Graphs of answers to question 3 and 4 12 Figure 3 Examples of the three basic types of visualization rrnnnnnnnnnonnoonvnrnnnnnrrrrnnnnnnnnnnnnnnnnnnnnnnnnnnnr 17 Figure 4 Freytag s Pyramid 26 27 Figure 5 Still image from the end of the film 44 Figure 6 Overview of the interface of Final Cut 18 p 441 46 Figure 7 8 9 Using the Crop TOOL 47 Figure 10 11 12 13 Using Four Point Garbage 49 Figure 14 15 Using Motion Keyframes to make a dynamic 2007 50 Figure 16
39. aining to watch as well Human Tetris is made by Group 384 from the 3 semester of 2007 It was discussed whether or not to include clips from another 3 semester project called Bomberman Evolved but it will not be included since it is hard to tell what is going on in the video it is not necessary to show more than one product since Human Tetris illustrates the semester theme just fine Page 40 of 80 Group 151 VIS MED FILM P1 2008 4 Semester Interface Design amp Sound Effects For this semester a clip from the project Soundgrabber will be used The clip shows very clearly how audio can be made tangible by using a glove with sensors and a speaker One can then grab audio in his her hand and adjust the volume by raising or lowering the hand It is a very visual and comprehendible demonstration of the product Soundgrabber is made by Group 482 from the semester of 2007 5 Semester Animated Environments amp Visual Effects To show animation environments and visual effects a clip from the animation Floater is used It is made at Medialogy in Esbjerg but is chosen because it is a good example of smooth animation and funny cartoon like storytelling Another video could have been used called A Dinner Table Conundrum but this animation was rather dark and had less action Floater is made in 2004 by Karoline rsted Janus H Clemmensen Torbj rn Vinter Martin Jensen Thomas Holst Joseph Philip from Medialogy in Es
40. and four audio tracks are used It was necessary to use three video tracks for the semester introductions on the blackboard The introduction for the first semester can be seen in this figure the bottom track holding the entire clip the 2nd track holding the cropped out text fading onto the blackboard and the 3rd track holding the animation of the stick figure The 4th track is only used for a slug covering some text in one clip The small grey icons with the text Cross inside of them are cross dissolves making the transitions smoother The four audio tracks could easily be reduced to two but since the sound is in stereo two tracks are automatically created one for each speaker The first two audio tracks hold the sound from some of the clips and the two last audio tracks hold the background music for the entire video The background music is locked shown by the crossed lines meaning it will not move with the rest of the clips 01 00 56 07 d jer Mime ee Figure 18 The Timeline in Final Cut Pro Page 51 of 80 Group 151 VIS MED FILM 1 2008 Photoshop CS3 Photoshop CS3 Creative Suite version 3 is used to make the stick figure that is shown through the film The method used for creating the figure is by drawing a series of layers in PNG format Portable Network Graphics which is a format that is easily employed in the film editing program Final Cut Pro The design progress is rather s
41. ation both how it should work in relation to individual consumers and how the target group will best perceive and comprehend the product But also how it can function best from a technical point of view The education is interdisciplinary and covers aspects of science technology design and creativity as well as humanistic disciplines These are combined to provide a strong base of knowledge and make the medialogist able to cope with problems and maneuver within all fields One example of this is that a medialogist obtains the ability to speak the language of companies which differs from company to company and to understand the terminology used Appendix B 1 1 8 Page 30 of 80 Group 151 VIS MED FILM P1 2008 3 4 2 PROBLEM BASED LEARNING The study form used at Medialogy is the so called Aalborg model which is problem orientated and project based It is called Problem Based Learning PBL and it means that instead of focusing on a solution students find a problem and then analyze various aspects of it In this way they will look into many possible solutions before finding the one best suited for the problem 29 Medialogy is a combination of creativity technology and humanism The unity of these was the purpose of the education from the beginning as it was thought that medialogists should be able to solve problems within a variety of areas When Medialogy started PBL was not practiced but after a while it turned out that this met
42. ation given in the film and of course also to see whether those who saw the film became better informed about Medialogy than those who did not see it In this way it was possible to reach many students to make the test more reliable The disadvantage by using this quantitative method is that it is not possible to go very much in depth with the answers Therefore a couple of qualitative interviews were also made with some of those who had seen the film to get more detailed comments on the film The persons for the interviews where chosen on a randomized basis The first on the pupil list of each class in Vordingborg except the first class due to problems with the equipment for recording who saw the film was taken outside to talk about their opinion of the film The interviews were video recorded and can be found on the DVD and so can the transcription of the interviews There were made no in depth interviews in Hellerup as the interviews from Vordingborg gave a satisfying impression on how the film affected the viewers 6 2 1 INTERVIEW NUMBER 1 The first interview was made with a girl from the second test class who saw the film The girl was quite certain that the education Medialogy was not a possibility in her choice of study because she did not have the media course and media was not one of her interests She did think it was a good film and that it showed what Medialogy is in a more interesting and personal way than it was presen
43. ax turning point The climax also called the turning point marks a change in the story for the protagonist l e in comedies everything has usually been going bad until this point and then everything becomes good 4 Falling Action After the climax the falling action comes into play This is when the conflict between the protagonist and antagonist comes to and end either with the protagonist winning or losing 5 D noument catastrophe or resolution In comedies the story ends with the protagonist being better off than in the beginning and in tragedies it ends with the protagonist being worse off than in the beginning Freytag s analysis is based on five act plays but can be applied to almost all fictional stories and it is essential to understand if one wants to make a film with just a basic narrative structure Page 27 of 80 Group 151 VIS MED FILM P1 2008 3 3 3 LITERARY TECHNIQUES Literary techniques are rules or conventions used in literature and storytelling Amongst other they can be used to hook the audience s attention communicate meaning or produce a particular emotional or psychological response in the viewer The following will list some common techniques which may be relevant to this project and explain what their purpose is Foreshadowing 11 This has a lot to do with the narrative structure and is used by telling a story the way the audience expects When done right the viewer should be able to for
44. bjerg 6 Semester Computer Games amp Immersive Technologies The last of the 6 semesters is presented with clips from the product DigiBoard which is an interactive touch screen game The game is comprehendible and the target group can relate to both touch screens and board games DigiBoard is made by Group 603 from the 6 semester of 2008 Testing To show the testing phase of a semester both photos and footage will be used It is important to show that one will have to follow up on produced products and that the way of learning is PBL Therefore pictures and footage of test persons testing products and answering questionnaires will be included in this part Outro At the end of the film a group will discuss whether or not their problem is solved This is to show the conclusion and final stage in their work and again underline that PBL is the way of learning at the study Lastly a black screen will appear with the text Medialogi Aalborg Universitet K benhavn www media aau dk The text appears to show where to get more information about Medialogy if needed and to end the whole film like it started now just with more details more information The yellow man will then walk across the screen waving his hands indicating the end of the film Sound The film score should suit the pace of the film without stealing focus The song Ghost Writer by RJD2 from the album Dead Ringer was chosen because it has almost no lyrics and has a co
45. buted it can be time consuming it is non personal and hardly as detailed and comprehensive as the qualitative technique 19 Observation is when observing one or more persons in order to find out how they react in different situations l e observing how kids behave when left in a room with no adults compared to when an adult is present Furthermore this method cannot be directly influenced during the test process unlike the qualitative and quantitative methods as the quality of the result relies on the ignorance and anonymity of the test person and environment Pros are that target or target group will act answer naturally detailed answers lots of data Cons are that it requires a larger setup controlled location much time to analyze and it can cost a lot of money to conduct When using either the qualitative quantitative or observational methods of testing it is important to have in mind whether or not the test is representative This means if the test succeeds in answering the question thoroughly and more important if the specific target group tested consists of a broad enough panel of people to represent the target group in general Ensuring that a target group is representative is very important when it comes to validating collected data Projects previously made at the Medialogy education at CIT will be studied as a source for previous research and as inspiration The target group is narrowed down by use of practical consideratio
46. by giving them the possibility of wearing the message and thereby contribute to further distribution Cons are that there are expenses related to fabrics and printing 8 Paintings drawings Paintings and drawings are great for artistic expressions but are often hard to read for messages without in depth analysis Signs and pictograms are examples that can be read fast and easily for information but they are not suitable for this project as the purpose is to visualize a description of Medialogy Page 19 of 80 Group 151 VIS MED FILM P1 2008 9 Sculptures Yet another visualization form which is traditionally used for artistic expression and not for informative purposes Sculptures are not well suited for distributing a message to a large or scattered group as often only one copy exists 10 Interactive Multimedia Installation As mentioned in section 2 3 Background another group has previously tried to use such an installation to create awareness of Medialogy and concluded that it was a good way of doing it This type is not chosen because it requires skills for creating a well functioning installation In this part of the pre analysis it has been looked into different understandings of visualization and found that there are two main cultures the pragmatic and the artistic After considerations it was decided to place the final product of this project in between the two poles pragmatic visualization and artistic visualiza
47. deas for the projects At the 1 semester students learn about the history of media and influences in society There are also technical courses like Program Design and Math 2 Semester The semester theme of the 2 9 semester is Interaction amp User Interfaces In this semester the groups will define their own project which runs over the whole semester This gives the students possibilities to solve a larger problem than in the 1 semester Beside the project the students have courses in Human Machine Interaction Media Sociology Multimedia Programming and Experience Economy The students will learn about cooperation and Page 31 of 80 Group 151 VIS MED FILM P1 2008 project management and will at the end have better skills in project presentation and project cooperation with other students 3 Semester The semester theme of the 3 semester is Human Senses amp Digital Perception On 39 semester students learn about human senses and how digital filters imitate human processes and how they work They get knowledge about how data can be processed and how computers can interact with what they see and hear In the 3rd semester students have courses like Human Perception and Computer Perception They also have courses in Program Design Multimedia Design and Mathematical solutions for the problems they will run into with the project 4 Semester The semester theme of the 4 semester is Interface Design amp Sou
48. dialogy is insufficient In this case three basic types of testing will be discussed qualitative quantitative and observation Qualitative is when the test is personalized l e an interview is qualitative as the person interviewing if good has the opportunity to affect the mood and atmosphere of the interview and thereby get the best result Also the interviewer can target and elaborate subjects of great importance to the goal of the interview Pros are that the interview is personal detailed trustful comprehensive and focused Cons are that the qualitative method is time consuming both during the interview and after when Page 9 of 80 Group 151 VIS MED FILM P1 2008 trans scripted and analyzed the interviewer might color the interviewed also it requires practice to master and finally a lot of preparation up to the interview has to be done 19 Quantitative is a way of testing objectively and receiving standardized answers l e questionnaires which are normally used when testing larger target groups or if resources are limited especially time Answers collected from the quantitative method are suitable for doing statistics and or to research opinions or knowledge in larger test groups Pros are that questionnaires are compiled fast data collection is fast and easy to analyze many people can be tested at the same time statistics and visualizations are easily compiled Cons are that it requires distribution if long range distri
49. e can argue that audio can be used as a visualization For example a scream will commonly create a picture in the listener s mind of the person screaming But because one cannot control which picture people will form in their minds it is very important to be specific Especially when it comes to audio where the listener has to create the whole picture himself herself Therefore audio can be used together with pictures like in film 2 5 2 TYPES OF VISUALIZATIONS The following section will go through the most common types of visualization fulfilling the criteria mentioned in section 2 5 1 Defining Visualization Furthermore there will be a pros and cons analysis which will be important when choosing a product within the wide range of visualizations The list consists of the possible visualizations that have been considered working with in this project and the analysis is based on personal reflections of pros and cons Page 18 of 80 Group 151 VIS MED FILM P1 2008 1 Charts diagrams graphs tables In general good tools for visualizing hard data to provide overview Easy to read easy to make but not suitable for spreading messages as they do not provide possibilities for pictures or soft data like concepts and feelings 2 Posters flyers Gives the possibility of including pictures text charts and other graphic content that can be printed It is also a good way of branding because one can reach many people Cons are printing
50. e interviewed 6 2 2 Interview Number 2 as well as the test persons 6 3 Observations In this project it was chosen only to show the themes of the semesters in the bachelor degree This was interpreted by the girl in interview number 2 6 2 2 Interview Number 2 as if the education is finished in 3 years This is of course also possible if one finishes after the bachelor degree but it could also be noted in the film that it is possible to take a master degree However the information about the length of the study can be found in other ways and the purpose of this project was to inform about the essence and working methods of the study The hard data about the education such as length admission requirements and SU possibilities can be found in many other ways As a way to help the test persons find this information the website address of the Medialogy education was put in the end of the film so that people who wanted to know more knew where to find it Perhaps it should have been more clear what kind of information that can be found on this website as it may seem like the website contained the same information as the film gave Many of the test persons were interested in knowing the career possibilities after ending the education This is one thing that would have been relevant to show because it is not easy to find elsewhere This might be a reason why some test persons do not feel sufficiently informed to know Statens Uddan
51. e test Lastly success criteria are set The Analysis chapter will be the platform when starting the actual process of creating a film The different findings in the Analysis chapter will be implemented in this process Page 36 of 80 Group 151 VIS MED FILM P1 2008 4 DESIGN Before the film production could commence it was necessary to look into some basic practical ways of how people work when they make a film First up the workflow of a film production will be examined and discussed to make the planning of the film easier Then the design of the entire film will be created including a description of the manuscript and lastly production requirements will be listed 4 1 SCRIPTING 4 1 1 PHASE 1 IDEA As mentioned above first step in the workflow of a film production is the scripting stage To manage this phase the free script writing software Celtx is used Celtx can be easily formatted with headlines page numbers etc giving a better overview of the sections of the film length of the film and so on The main objective of the film can be derived from the final problem statement To what extend can Medialogy be described and visualized through a film in order to inform potential students at graduating years in Danish high schools about Medialogy So the film must inform about Medialogy by describing and visualizing it The film will be in Danish since the target group consists of Danish students Some words and expre
52. ere were 106 females and 87 males they were all between the ages of 17 to 37 years It should be noted that only 5 test persons were over the age of 21 81 persons were tested at reg rd Gymnasium and 112 Page 54 of 80 Group 151 VIS MED FILM P1 2008 persons Vordingborg Gymnasium 29 out of 193 test persons had heard about Medialogy before All were at their graduating year Some of the test persons have chosen more than one answer to some of the questions where only one answer was intended In these cases the answers have not been counted in as they are not seen as valid 6 1 1 CONTROL GROUP The Control Group did not see the film and consisted of 44 students from reg rd Gymnasium and 45 from Vordingborg Uddannelsescenter 48 females and 41 males in the age 17 to 31 only 4 of them were over 21 years old 12 of them had heard about Medialogy before 13 5 Out of those 12 persons only one knew that one can study Medialogy at Aalborg University and no one knew where the department in Copenhagen was situated 3 of them knew that Medialogy is about technology and creativity and 2 persons knew that the main working method at the study is project work in groups None of them knew that the first phase of each semester project is about choosing a problem statement and analyzing a problem or that the primary goal of making a product is to solve a problem 6 1 2 FILM GROUP The Film Group saw the film and consisted of
53. ered on the page Example Medialogy is fun e References are made in brackets stating the number of the reference in the Bibliography and page numbers if relevant Example 28 p 2 3 Internal references are in parenthesis with chapter and section number as well as chapter and section name Example 1 1 Motivation The appendix is denoted with capital letters References to the appendix are within brackets and state the letter referring to a section of the appendix Example Appendix D e ADVD with reference websites the final product etc is enclosed with the report References to the DVD will simply state can be found on the in the text Abbreviations e CIT is short for Copenhagen Institute of Technology which is the Medialogy Department of Aalborg University in Ballerup e PBLis short for Problem Based Learning Acknowledgements In relation to testing e Jette Gunder Nygaard Teacher at Vordingborg Uddannelsescenter e Hansen Student Coordinator at reg rd Gymnasium Graduating students from Vordingborg Uddannelsescenter and reg rd Gymnasium e Thomas Bj rner Director of Research at AKF Danish Institute of Governmental Research 1 semester Medialogy students 2008 In relation to analysis about Medialogy Rolf Nordahl Coordinator of Studies at Medialogy Aalborg University Copenhagen e Lars Reng Amuensis at Medialogy Aalborg University Copenhagen In relation to the f
54. esee events in the story of the film One way to use this is to use beliefs and connections that are common to those of the viewer Obviously the fact that the audience can foresee events in the film can be both good and bad Narrative Hook 12 A narrative hook is a technique used in the opening of a story hooking the viewer s attention making them want to keep on watching to find out what happens One way to do this could be by starting a film in the middle of the story to build up the viewer s interest in what happened before and then flashback to the beginning 3 3 4 CINEMATIC TECHNIQUES Cinematic techniques are very effective and can be used to create a certain emotional or psychological response in the viewer 10 Compared to the literary techniques most of the cinematic techniques seem easier to use in this project The following will list the common techniques that may be relevant to this project and what their purposes are Size of Shot 13 The size of a shot can change the way the audience interprets the meaning of the scene and it is one of the most fundamental cinematic techniques The common sizes are Extreme close up focus on details e g in a face close up e g a face often to used to show tension medium shot very subjective a mix between long shot and close up full shot often objects in full view with surroundings used to establish new scenes Camera Angles 14 Using different angles is an
55. est and maintain their attention because otherwise they would not see and understand the information from the film 2 8 FINAL PROBLEM STATEMENT Through the pre analysis the initial problem has been researched and analyzed The visualization has been chosen to be a film and the target group Danish high school students This leads to the final problem statement which is as follows To what extend can Medialogy be described and visualized through a film in order to inform potential students at graduating years in Danish high schools about Medialogy Potential new students at Medialogy should be provided with the information that gives the best description of what the study contains This is in order to make sure that they know what they are applying for It is also a good way of securing that anyone with interests corresponding with the core subjects of Medialogy is being informed about the education and the pool of appliers to the education will consist of basically well informed prepared and motivated students One way of spreading the information about Medialogy is to make a visual product consisting of a description of it In this case based on the facts given in section 2 5 2 Types of Visualizations the product will be a film A film should be an effective way of reaching the target group although the success is dependent on what kind of film is being presented and which effects are used to underline the message Film effect
56. estionnaire was handed out to students at the 1st semester of Medialogy 54 filled out the questionnaire and all the results can be found in Appendix A This quantitative method was used as it is less time consuming than doing qualitative in depth interviews Since the purpose of the survey is to indicate that there is a problem with appliers being confused and lacking information before starting at Medialogy it is not necessary to make a more detailed survey The questionnaire was supposed to reveal amongst other whether the current 1 semester students knew what Medialogy was before they applied to the study how sure they were of their choice of study where they found information about Medialogy how good they thought that information was and so on The first question was Where did you find the education 3996 answered UddannelsesGuiden and 3596 answered through an acquaintance 3496 found Medialogy in various other ways The reason that this does not add up to 10096 is that some test persons chose more than one check box Where did you find the education 45 39 40 35 35 p 3096 2596 2096 1596 9 10 7 lt 6 E 8 SF S gt 9 5 Ww S S lt gt QS Ww lt Nl x av S d S x lt gt c AY S S e SS NS S SS S Figure 1 Graph of answers to first question in questionnaire Only 13 felt to a high degree that they knew what Medialogy wa
57. euesueesssesssessseeeseeesueeseesseeeses 18 2 6 E S I eR 20 27 DEUMTATIONS serende Tee 21 2 8 FINAL PROBLEM STATEMENT uradel 21 3 ANALYSIS 22 e A TRETT 22 3 1 1 CHARACTERISTICS AND INTERESTS OF TARGET GROUP REGARDING MEDIA 22 3 2 FILMASVISUAHZATION nar poda Cr eua Eva arie cave indus decd sadness a Ra EY REOS FEY FAEERE 23 3 2 1 ANALYSIS OF PREVIOUS PROJECT S FILM s esee nere ennen ennen ene renere anas esas aaa asa sad aaa aan 24 32 2 VIDEO VISUALIZATION 25 3 3 MAKING AFI NITORE NEED 26 3 321 OO 26 3 32 NARRATIVE STRUCTURE 26 3 33 TECHNIQUES 28 3 3 4 CINEMATIC 28 3 35 SUMMARY skadesaker 29 34 Mid OG UMMEUETMATM 29 3 4 1 MEDIALOGY AS A WORD AND AN EDUCATION ccceeccseescescceecceecececsccecsessucesueesseeesscesseesseesseeeceesseeeses 29 342 PROBLEM BASED LEARNING Ta v RR RO 31 3 4 3 SEMESTER EXPOSITION iiis ce aves venen rana RU
58. expenses as well as expenses for distribution and one can not be sure that people actually read a flyer or look at the poster 3 Web content Offers a variety of options for including visual content and text as well as interactive design Easy distribution and the possibility of counting hits makes this attractive regarding to testing Cons This type requires the recipient to have Internet and it can easily drown in the thousands of opportunities on the Internet 4 Computer Games Gives the possibility of including the message in a narrative context and thereby encourage the user to interactively explore further into it On the other hand computer games require a thoroughly prepared storyline for it to work and the development process is time consuming and might require skills which is out of reach for this project 5 Film Possibilities for elaborating on a message as well as exemplifying it through story telling Creating a film is possible within the boundaries of the project but can be costly and is definitely time consuming Distribution of a film to the target group has become a lot easier with web pages like YouTube 6 Virtual Reality It is not a commonly used technology especially not for the purpose of spreading information Furthermore creating a virtual reality concept requires too much money and time 7 Cloth printing Pros are that it is possible to combine text and pictures and that it involves the targets
59. f 80 Group 151 VIS MED FILM P1 2008 The starting point for this project is to brainstorm on various interesting problem statements surrounding the project theme and also to make sure that the motivation for proceeding with the chosen problem is properly substantiated 1 1 MOTIVATION The initial brainstorming at the start of the project period led to some motivational conclusions First of all the group agreed on the fact that not much was known about Medialogy before starting the study All had read about it on different websites such as UddannelsesGuiden located at www ug dk and the official Medialogy website located on www media aau dk further explained in section 3 4 4 Material Available about Medialogy but felt that the information gained still left to bewilderment and insecurity concerning what the education really was about This led to the idea that potential students should have the chance of being better informed As a result the university could get better informed appliers It is natural to believe that a lot of suited students for the education do not apply based on lack of information as it generates a lot of insecurity whether it is the right education for one self Another aspect that might affect one when choosing a study is that the Danish educational system operates with a rule that states if someone has two unfinished studies they can only enter a third one if there is a free spot available 1 This makes
60. f focus Presentations of products made in the form of existing project presentation videos seemed like a good way to quickly give an idea of what Medialogy is about in an interesting way And thus since it had already been decided to show the frameworks of a semester it seemed Page 37 of 80 Group 151 VIS MED FILM P1 2008 obvious to also show the semester themes and to show examples of products made on each semester to give an idea what Medialogy is about A hypothesis was also put up thinking that for potential students seeing the products made at the education would be entertaining and that is another reason for choosing to show products in the film Since Problem Based Learning is a big part of Medialogy this was also a big focus point of the scripting phase as described in 3 4 2 Problem Based Learning The target group of the project is familiar with problem statements in general and because of this an idea arose to show the problem statements of each of the products that will be shown in the film This will also link the products to the rest of the film i e the frameworks of a semester and the problem based learning The last focus point of the initial scripting phase was a way to actually show something that will be learned at the education in the film From the beginning it was considered using some sort of narrator in the film to keep everything structured and to make all parts of the film seem like one whole
61. forefront of what is going on By that l m not saying we should have brainless out to the unknown but we should always try to always try to see what is around us try to update the very study plans every two years to keep constantly track because we know that its going well Page 75 of 80 Group 151 VIS MED FILM P1 2008 for our students their all going good after their finished their studies But we have to keep up with whats on in the field that we are in 2 1 0 I It is a bit what we are talking about now how the development of Medialogy has occurred do you know R know a lot I Any major changes R Yes for god sake you are sitting here today Think just that in the start there wasn t even a basis there wasn t a master studies Yeah a lot of changes do you want me to go through them all I No anything that was groundbreaking R think the first really groundbreaking thing was to make the revision that actually introduced the whole Aalborg concept into the education because in the first version there was no PBL for example it wasn t there was no division as such It was mentioned for example PE and SE classes But wouldn t say as a student back then that felt that it that the person that described it had any clue about what it actually meant I OK in praxis R yeah 2 1 1 I But at the at that time did they use PBL at other educations at Aalborg University R Yeah that has been the very fou
62. from University of California Berkeley Hartley G n d Analyzing a story s plot Freytag s Pyramid Retrieved November 10 2008 from Ohio University s Website http oak cats ohiou edu hartleyg 250 freytag html TVBEurope 2008 May 01 FCP passes the million mark TVBEurope YouTube 2008 12 2 Learn More Uploading Higher Quality Videos Retrieved 12 3 2008 from YouTube http www google com support youtube bin answer py hl en amp answer 91450 Freytag s Pyramid http en wikipedia org wiki Image Freytags pyramid svg media 2008 June Oxford English Dictionary Retrieved November 12 2008 from Oxford English Dictionary Online http tinyurl com 5p77cn logy 2008 Merriam Webster Online Dictionary Retrieved November 12 2008 from http www merriam webster com dictionary logy Danmarks Erhverspaedagogiske L reruddannelse 2004 2 4 Problem Baseret L ring Retrieved November 13 2008 from http www delud dk dk publikationer pbl kapO2a html Nackashi Tim 2008 July 9 The Makin of House of Cards video Retrieved November 2 2008 from http www youtube com watch v cyQoTGdQywY Koblin Aaron 2008 Aaron Koblin Information Retrieved November 14 2008 from Aaron Koblin http www aaronkoblin com info html Halim Terry 2006 Winter Bells Orisinal Retrieved November 18 2008 from Orisinal http www ferryhalim com orisinal g3 bells htm Lovink Gert 2007 The art of watching databases
63. g products at Medialogy 62 answered the correct answer to solve a problem Even though the majority understands this from the film it should have been made clearer by better linking each product to a problem In the film a problem statement was shown with each product but this has not been enough to establish the link The 1396 who answered selling a product might not have thought of developing products in relation to a study but instead in relation to the corporate world and therefore thought of making a profit To the 14 question I feel better informed about what Medialogy is after having watched the film than before the Film Group answered an average of 3 8 with 5 being the maximum Those who had heard about Medialogy before actually answered a bit higher 3 9 but this is such a small difference from a small group that it is not relevant to focus on The fact that the Film Group rated the informational aspect of the film this high indicates that the film was able to pass on the information it was intended to But it is important to note that a few test persons have given incorrect answers in many of the previous questions in the questionnaire and still felt a lot better informed This seems contradicting but it might be because they feel informed on other areas than the ones asked for in the questionnaire Page 66 of 80 Group 151 VIS MED FILM P1 2008 The final question 15 The film gave me enough informatio
64. gure is drawn in Photoshop explained later in this section All the frames of a part of the stick figure animation can be seen in Figure 16 and 17 They each have a duration of 5 frames 0 21 seconds since there are 24 frames per second 00 05 58 20 EST 01001705 I 11588 ri C 6 en pon Figure 16 17 Some of the frames from the stick figure animation Page 50 of 80 Group 151 VIS MED FILM P1 2008 Dissolves and Fades Another set of very simple effects they are quite self explanatory and are used to make transitions in both sound and image smoother In Final Cut Pro a default dissolve is build into the program and can be easily added by right clicking an edit point in the Timeline with the selection tool and then clicking Add transition Cross Dissolve Speed Some clips have their playback speed altered This can mostly be seen at the introductions to each part of the semester e g Produktudvikling Product Development The speed has been altered because it takes too long to see the entire headline being written and this ruins the flow and pace of the film This is also the reason why the speed has been increased for some other clips in the film The speed is changed by right clicking on a clip in the timeline and pressing Speed A look at the Timeline The following will give a look into how it is being edited As it can be seen in Figure 18 four video
65. he clarifies that Medialogy as an education is not only about studying how people use media but also how medialogists would like them to use media Appendix B 3 4 1 There have been attempts of giving a possible definition of Medialogy e g by Rolf Nordahl who has created a poster containing Medialogy noun university education Possible definition To develop problem solvers in a digital media age independent of tasks Appendix E So this is one possible definition of the education Medialogy The following will look into the education of Medialogy One approach to explain the study is by looking at the development in the use of media in form of technical devices such as televisions mp3 players computers and so on Medialogy partially with analyzing how people use technology and how developers want them to use it Rolf interview 3 4 1 One great example is the iPod with its distinctive design intuitive usability and the fact that it is a technical device study coordinator Rolf Nordahl states So there you have a lot of different things in play From the most technical things to the more conceptual things And it have to be a creative process all of it to create such an end result of a problem that you have Appendix B 3 4 1 One can say that a medialogist can work as a bridge between the technical the creative and the human psychological aspect He or she is able to design and create something taking into consider
66. he process is done in groups together with others from the study Choosing a problem In this phase video and photos from the study are combined to make the film interesting and entertaining to watch Showing pictures and videos of brainstorms mind maps and discussions is chosen because the target group can relate to this way of working and to underline that the phase concerning the choice of problem is important and not coincidental Again mainly pictures with more than two persons will be used to show that the students are working in groups Page 39 of 80 Group 151 VIS MED FILM P1 2008 Research The research part is also an important part of the film It is chosen to use film from lectures from students using the web and from students using a library to find books This way it is shown that research is a big and important part which is done in many different ways Product Development In this part it is chosen to use footage showing groups from different semesters designing and implementing their products Also work sketches and different programs are included to show that there is many ways of developing products Semester Themes and Products After showing the product development phase it would be obvious to have a look at the products previously made on Medialogy Therefore this part in the film will show clips from products made earlier and in this way introduce the first six semesters Each semester will be presented by
67. he target group will be further analyzed in section 3 1 Target Group on their interests and characteristics These are in Danish called Gymnasielle Uddannelser Page 15 of 80 Group 151 VIS MED FILM P1 2008 2 5 VISUALIZATION This part will look into the possibilities the project description gives when stating Visualize the Unknown It will look into different types and understandings of visualizations as well as a model which tries to describe different aspects of visualization Finally an analysis of which visualizations the product can be based on will follow 2 5 1 DEFINING VISUALIZATION Research has been done to clarify what the term visualization encompasses The entry for the word visualize in a dictionary 3 states to form a picture of someone or something in your mind in order to imagine or remember them It seems obvious that the term visualization originates from visualize and that is the reason it has been noted in the report But no results have been found when searching for visualization as a noun Research is therefore necessary to look further into the exact term The starting point for the description of visualization is based on two scientific articles The articles are written by respectively Robert Kosara 4 and Jark J Wink 5 They have been refined into the following where there will be a discussion on how different kinds of visualizations are used and what qualifies as Vis
68. hod was most fitting for Medialogy because of the interdisciplinary nature of the study Appendix B 2 2 0 Also this way of working on the school resembles the way one would work for a company after finishing the study 3 4 3 SEMESTER EXPOSITION One way of describing Medialogy is by describing the semesters in detail This is what will be done in the following section However only the bachelor semesters will be described here not the master degree This has been chosen because in the master one can become specialized in one of the subjects described in the bachelor Therefore it is not necessary to describe the master degree to show what Medialogy is about The content in this chapter was found in the Medialogy brochure which is on the enclosed DVD 1st Semester The theme of the 1 semester is Visual Means On the 1 semester the students primarily learn to work with Problem Based Learning The 1 semester is split between two projects called PO and P1 that basically just mean project zero and project one PO is the initiating project its purpose is to introduce the students to Problem Based Learning and to make them comfortable with working in a group P1 is mostly the same as PO but in a larger scale and the students are more freely allowed to choose the approach as long as it is within the semester theme In the projects students work in groups of approximately seven members It is within the groups that they find the i
69. ial website of the Medialogy education therefore there is a lot of information about the education themes of the semesters projects how to apply etc The main focus is on the products made at Medialogy during the semesters Problem Based Learning is explained but it still does not give an impression of the amount of work behind every product Medialogy Brochure can be found on DVD This is a brochure given to students at high schools It has a lot of the same information as the Medialogy website but it also has some comments from students at different semesters which makes it more personal The impression though is the same as on the website it sounds very good and interesting but focuses a lot on the products The comments from students are mostly focused on why they chose the study more than the substance of it Uddannelseskaravanen the education caravan Uddannelseskaravanen is made up of students from different educations who go out to high schools to tell those interested about their education They make a stand and then talk to those who come by The only written material they have is the brochure mentioned above In general it is possible to find information about Medialogy but the impression is that it is insufficient since it does not give a realistic impression of all the work that lies behind every product This is important to show when informing potential students about Medialogy 3 4 5 SUMMARY For a fina
70. imple A marking tool and a line tool has been used to draw the figure Strategic placement of lines in the different layers makes the figure look like it is walking running jumping The Photoshop marking tool is used to create the circle for the figures head and the line tool to draw the body of the figure Both lines and circles are drawn as layers on top of a screenshot that are copied directly from the film in order to ensure correct dimensions and position of the figure In total 82 layers have been drawn divided on 5 different scenes to create the different motions of the figure throughout the film The figure has been drawn in yellow color code cc e9f10a The other colors include black cc 000000 white cc ffffff and red cc ff0000 Some scenes have required more layers than others to ensure detailed graphics and thereby better understanding of the figure in the scene Figure 19 shows what the layers look like when put on top of each other in Photoshop At the same time it gives an idea of how the figure is drawn Photoshop File Edit Image Layer Select Filter Analysis View Window Help am A 4 02 fre 16 50 Q 1 gt H Gorge serer f 0 syte 18 J ph Workspace v STR e I 4 2 5t ED 2 T kJ a E 2 2 mS n o a 10x 6 Doc 1 19M 10 4M gt Figure 19 Several laye
71. inal product Group 603 6 semester Medialogy 2008 Group K482 Ag semester Medialogy 2007 e Group 384 3 semester Medialogy 2007 e Group 2 semester Medialogy 2007 Page 3 of 80 Group 151 VIS MED FILM P1 2008 TABLE OF CONTENTS ucisxerxdicim 6 1 INTRODUCTION ERR 7 LE POMPU 8 1 2 INITIAL PROBLEM STATEMENT avanse dear dennes 8 MER US LDUDBClEE 9 21 APPROACH E ET 9 2 2 PRE ANALYTICQUESTIONNAIRE euvnenrrnnnnnnenvnnnnnnennnnnnnnnnnnennnnnennennnnnnnnnnnnsnnnnnnnnnnnnnnnnnnnnnennnannnnnnnnennnnennnsennen 11 pas MT oce sreecc 12 2 3 1 AT COPENHAGEN INSTITUTE OF TECHNOLOGY 13 2 3 2 SOUTSIDE CLE EE 14 2 3 3 SUMMARY kanin eden 14 24 TARGET GROUP snusen se oak rarere E aaa 15 225 TETTE EIDEM 16 2 5 1 DEFINING VISUALIZATION uccseccseeccceeccueccuecscuecsuecscesseesseesseeessesseusssuesseesseuesseesssesssessseesseceseeeseesseeeees 16 2 5 2 TYPES OF VISUALIZATIONS scccceecceeescueccecscnessueceeessuesseessseessesseusssuesseess
72. ion will show the difference between regular films and video visualization It should be noted that the term video visualization is used to cover the specific technology used when making a video from raw scanner data and the term film is meant to cover all instances of movies short movies etc Page 23 of 80 Group 151 VIS MED FILM P1 2008 3 2 1 ANALYSIS OF PREVIOUS PROJECT S FILM In 2007 the 1 gt semester students at the Medialogy study in Copenhagen were required to write a project about Medialogy One of these projects led to the creation of a film There is no title or group name presented in the film but research shows that it was made by group 121 20 The film starts with a view of the earth and then zooms in continuously at Denmark then Copenhagen and at last ends up in front of Copenhagen Institute of Technology pointing towards the main entrance This is where the actual Medialogy tour starts The entire film has been shot at the campus in Ballerup The context of the film is a walk through the campus with the camera recording starting at the main entrance after which it takes the viewer down the hallway and up to the second floor which houses the main facilities of the Copenhagen Institute of Technology The camera continues down the corridor opening door and ends up in room 2 54 which is a classroom often used at 1 semester In the room a projector is turned on The camera stops in front of the projector whereup
73. is a risk factor when it comes to students dropping out of educations or not applying at all 1 Programming language Page 14 of 80 Group 151 VIS MED FILM P1 2008 2 4 TARGET GROUP Since the motivation for this project was doubts before applying for Medialogy caused by a lack of information about the education the target group will be potential Medialogy students In this section the target group will be narrowed down since it is not possible to test the product for every potential student due to time limitations Hypothetically everybody could become students at Medialogy but some are more likely to become students than others Ground school students would not be very useful to analyze in this context because there will pass many years before they will be in search of a study Also people who are already educated or those who are studying at an advanced or technical study neither are of any relevance as they have already made their choice of profession If they are unsatisfied with the choice they made they will actively have to search for something else and thereby potentially find Medialogy Those unsatisfied and those taking sabbatical years would be too difficult to find and reach therefore they will not be tested in this project Medialogy can be studied as an expansion to some existing educations such as Multimedia designers but those that could be interested in expanding through Medialogy are too difficult to reach as
74. is not a part of the universe i e the film score or the voice of a narrator Music and sound effects is essential for any film and can for example help set the mood of a scene 3 3 5 SUMMARY In this chapter narrative structuring literary and cinematic techniques have been covered There are multiple ways and techniques to consider when it comes to creating a film The part about narrative structuring deals with basic subjects such as introducing characters action build up turning points and solutions which are very important when it comes to capturing the audience The part regarding literary techniques deals with ways to involve and affect the viewer The cinematic techniques are more technical tools to control the outcome of the film Size of shot camera angles lighting editing tools and sound are all subjects that decides the quality of the final product Because of time and size limitations a lot of techniques have been left out either because they were irrelevant to the project 3 4 MEDIALOGY This section will look into the word concept and education Medialogy in order to give a description of it Research has been done by looking at articles published by Aalborg University and through an interview with Rolf Nordahl study coordinator for Medialogy at CIT Transcriptions of the parts of the interview that has been used in this chapter can be found on Appendix B Afterwards the model of learning at CIT Problem Based Learning
75. it even more important to be well informed about the education before applying in order to choose the right study So the goal will be to inform potential students so they have sufficient knowledge to know whether or not they want to study Medialogy The purpose of this project is therefore not to get as many appliers as possible to the Medialogy study but to give the students information enough to choose whether or not the Medialogy study will suit them and vice versa 1 2 INITIAL PROBLEM STATEMENT Based on the project theme and the motivation the initial problem statement sounds as follows How can we describe Medialogy and visualize it in order to spread knowledge and information about Medialogy for potential students Page 8 of 80 Group 151 VIS MED FILM P1 2008 2 PRE ANALYSIS To narrow down the initial problem statement into a more specific and final problem statement a pre analysis is used The main topic is whether the stated problem actually exists First up is the approach to the entire project followed by a discussion about the pre analytic questionnaire Then there will be an analysis of older similar projects After this the target group will be discussed and specified narrowed down by the initial motivation and the limited amount of time and money Possibilities of testing are also considered when choosing the specific target group To fulfill the semester theme Visualize the Unknown a description of vis
76. ject will focus on potential Medialogy students as the target group It needed to be narrowed down to a group that will be easily accessible and on which the product can be tested properly After analyzing the target group it was narrowed down to 3rd year students at the Danish youth educations called hf stx htx and hhf in Copenhagen As mentioned in the initial problem statement this project revolves around visualizing Medialogy to spread knowledge and information about the education To do this an analysis of visualization was Page 20 of 80 Group 151 VIS MED FILM P1 2008 needed It was then narrowed down to a small range of visualizations that would fit into the creative and financial scope and idea of this project The chosen visualization form is film 2 7 DELIMITATIONS Because of time and economical limitations the product must be delimited First of all the length of the film must be shorter than 10 minutes Due to time limitations it is not possible to create a longer film and to make an accurate but not boring film the length cannot be too long Therefore the goal is to make a short film lasting approximately 5 minutes It is also important to note that the project will not focus on selling the education to as many as possible The intention is to inform students about the substance of the study not to create a commercial The recipients are forced to watch the film but it is still important to catch their inter
77. l description of the Medialogy education the main point must be media The Medialogy education studies and analyses media and the use of media It also solves problems using media and creates new ways of using existing media Page 33 of 80 Group 151 VIS MED FILM P1 2008 Media is a main part of all semester themes 1 semester is about Visual Means the 2 semester is about Interaction amp User Interfaces the 3 semester is about Human Senses amp Digital Perception the 4 semester is about Interface Design amp Sound effects the 5 semester is about Animated Environments and Visual Effects and the 6 semester is about Computer Games and Immersive Technologies The semester themes clearly show what the education is about since they describe what is worked with on each semester So to present these in the product of this project would be an effective way to describe the education especially if it is accompanied by products created on the respective semesters Furthermore the study form of Medialogy is very significant for the study and the Problem Based Learning should also be incorporated in the product to show that there is a lot of work done behind the products and that there 15 purpose of developing them since they are solving a problem 3 5 SPECIFICATIONS SOLUTION REQUIREMENTS The following solution requirements are based on the research done throughout the pre analysis and Analysis chapter This section will l
78. ly well for this I m rather doubtful that the guy whom we first first what do you Call it Yeah the first outcast for this agreed with the studyboard but that s another story I So do you think the reason why Medialogy is so suits the Aalborg so well is that because what is that because is that because the interdisciplinary stuff or R Very much so Its very much I think believe its very much because of this interdisciplinary nature of the study You have different taxonomies for interdisciplinary and all can see is that if we aim for the really high and with high and the really deep levels of interdisciplinary you actually have to use PBL for example as a methods l m not saying or excluding other methods but its one that really works for learning these areas I so other disciplinary studies would they have as much success PBL with that Page 76 of 80 Group 151 VIS MED FILM P1 2008 R once again didn t understand I If other disciplinary studies at Aalborg University do they have as high success rate with it as well R I think so yes 1 You talk about different levels within interdisciplinary can you explain that R You can find it I Is it within the Aalborg University or is it described on that or R No its something which its not written by me I simply take it from the literature and then try to analyze this But you can find it it s among the papers 3 4 1 I One example is maybe is it s maybe can you
79. ment Independent study amp Project work in groups Don t know Figure 24 Graph for question 11 8196 of 104 test persons knew that the main working method is project work in groups Page 58 of 80 Group 151 VIS MED FILM 1 2008 Hvad er den f rste og grundl ggende fase i hvert semester What is the first and fundamental phase in each semester 12th question Choose a product 6 Choose problem Choose product Don t know Figure 25 Graph for question 12 In question twelve 75 of 104 test persons answered that the starting phase of the project is about choosing problem research and analysis Hvad er det prim re form l med at lave produkter p Medialogi What is the primary aim of developing products at Medialogy 13th Question Having fun 2 E Having fun amp Solving a problem Selling a product E Don t know Figure 26 Graph for question 13 In question thirteen 62 of 104 test persons answered that the main goal of making a product at the Medialogy study 15 to solve problem Page 59 of 80 Group 151 VIS MED FILM P1 2008 Jeg f ler mig bedre informeret om hvad Medialogi er efter at have set filmen end jeg var f r I feel better informed about what Medialogy is after seeing the film than before 14th Question Don t know 1 1 0 a1 u2 3 4 5 Don t know Figure 27 Graph for question 14 I
80. n question fourteen on the scale on whether they felt better informed after watching the film the scale ranging from 1 meaning not at all to 5 meaning to a very high degree 996 answered 2 2896 answered 3 3696 answered 4 2696 answered 5 and 196 answered I do not know Out of the seventeen who had heard about Medialogy before all answered at least 3 out of 5 two answered 5 twelve answered 4 and three answered 3 Filmen gav mig nok information til at vide om Medialogi studiet har interesse for mig eller ej The film gave me enough information to know whether the Medialogy education has interest for me or not 15th Question Don t know 696 1 496 1 2 4 5 Don t know Figure 28 Graph for question 15 In question fifteen on the scale on whether they felt that the movie gave them enough information to know if the education was of interest to them 490 answered 1 1396 answered 2 3196 answered 3 2996 answered 4 1796 answered 5 and 696 answered Don t know Page 60 of 80 Group 151 VIS MED FILM P1 2008 Only four of the persons who had heard about Medialogy before answered less than 3 out of 5 on the scale of this question Four of them answered 2 five answered 3 seven answered 4 and one answered 5 6 2 INTERVIEWS The understanding of the film is very subjective The questions asked in the questionnaire are more general to check whether the test group understood the inform
81. n to know whether I am interested in the study or not was rated 3 5 on average on the 1 5 scale Those who had heard of Medialogy before answered 3 3 on average This might be because those who had heard of Medialogy were somewhat interested in the education and therefore require more information than the others Giving the potential students enough information to know whether they are interested in the Medialogy education or not was one of the main goals of the film Even though the optimal result would be that everyone answered 5 the result is still considered satisfactory as 3 5 is in the high end of the scale Also only 1796 answered 1 or 2 while 7796 answered 3 or above It might be possible that some have rated based on how big an interest they have in the study and not if the given amount of information was sufficient to know if they are interested or not 7 2 DISCUSSION OF THE PRODUCT AND GENERAL CONSIDERATIONS Many of the results from the test indicate that the film worked as intended most of the students became better informed after watching the film However to make the amount of informed students even higher some adjustments and improvements should be made The description of Medialogy is based on the substance of study rather than concrete facts 3 4 Medialogy As mentioned the test showed that the intended information reached most of the test persons but it seemed there was a demand for more concrete information from th
82. nd Effects In the 4 semester students learn about sensor technology and design devices made from embedded sensors and electronic micro controllers which can sense and present information In the end students will even be able to make these interact with sound and interactive sound models that they create themselves Students have courses in Sensor Technology Programming and they learn more about Computer Perception with emphasis on audio design 5 Semester The semester theme of the 5 semester is Animated Environments and Visual Effects At the 5 semester students learn about the technologies that support the manufacturing of computer generated images and how they can support and develop different kinds of screen based media types with these They also learn about different techniques used to present visual and auditory art forms At the 5 semester there are courses like Virtual Photography and Computer Graphics To inspire the students they also learn about techniques and aesthetics in connection to animation and film 6 Semester The semester theme of the 6 semester is Computer Games and Immersive Technologies This is the last semester in the bachelor part of Medialogy and the project on this semester focuses on computer games and how to develop new concepts technologies and ideas for interaction with games The bachelor project focuses on designing future communication systems and developing advanced computer
83. nd considerations on the test and the product in light of the results and reactions collected 7 1 DISCUSSION OF THE TEST RESULTS The first notable result from the questionnaire is the number of test persons that had heard about Medialogy Out of the 193 persons that participated in the test only 29 knew about Medialogy beforehand corresponding to 1596 This seems few when one bears in mind that the target group is high school students at their graduating year and therefore are being informed about future studies as mentioned in 2 4 Target Group This confirms that Medialogy can serve as the unknown aspect within the theme Visualize the Unknown In the Control Group only 196 knew that Medialogy was studied at Aalborg University while 7196 of the Film Group answered correctly that Medialogy is studied at Aalborg University This indicates that the test persons who saw the film paid enough attention to the movie to read the text in the last image of the film saying Medialogi Aalborg Universitet K benhavn www media aau dk This proves that the film succeeds in informing about where one can study Medialogy although this was not the main purpose of the project For the 9th question What areas do you work with at Medialogy it was possible to choose several answers The results show that the vast majority were informed about what the main aspects of Medialogy are while almost none in the Control Group got the answers
84. ndation at Aalborg university I But not here but what was very funny to see was that the studyboard that has originally been sitting there had been approved the study plan had actually they have been sort of cool in saying ok lets try a new way but then later on they had to say ok this is clearly not working something has to be done 2 1 2 I When was the first revision R think mentioned that earlier it must have been around 2004 around there think 2 2 0 I Well that actually leads us on to the next question The Aalborg model so to speak wasn t in Medialogy at the start R not at the very start I But what was it normal university education R It was thought out as understood it and as remember it here You have to remember the remembering That they tried to introduce a study You have the studyboard where you have Aalborg University and PBL as a governing principle but here they actually said ok the studyboard said ok lets try to make it beyond the frameworks that we usually work within PBL and so on where they later found out ok it was actually most suitable for the study to work within PBL 1 Yeah because would say that the study is actually very much suited for working within PBL R Yes and there are other studies where would say that no you wont need PBL that much But it was found later on to actually be a principle for learning that you actually did PBL that actually work extremely good extreme
85. ne da wk eere v Gate dere Evae 00 45 5 3 3 lt EDITING amp ADDING EFFECTS veter i rye e eet se ve o ee EN eee 46 5 3 4 OUTPUTIING G s Ih Terr e FERRE EVA REF ERA EXE AE E YET EA EE TRE DEVE HAD EAT ETT E 53 5 25 SUMMARY MEG 53 6 gt TEST AND RESULTS oerte took e Paru reo se hot aho ea dus va sean nan a oasa aeoea a aeaaea e cbe ecu 54 6 1 RESULTS FROM QUESTIONNAIRE tonat nende ass 54 6 11 CONTROL GROUP Abin 55 6 12 FEM GROUP i PEE 55 6 2 INTERVIEWS sanser de de EE E E E ed 61 6 2 1 A NTERVIEW NUMBER 1 sse inr ern eed Na amo aea Fade e aea rarere 61 6 2 2 INTERVIEW NUMBER 2 61 6 3 OBSERVATIONS Teen 63 6 3 1 OBSERVATIONS VORDINGBORG UDDANNELSESCENTER ssceveceseecceescusceceeseeecececsececeeecseeeeeeseeeceuseseeeees 63 6 3 2 OBSERVATION REG RD GYMNASIUM ssssesssscccccccccecsssesecsnsncccscecesssseeeesnsnssesssssscecsssseeesnsnsasesees 63 6 4 SUMMARY Lae TE 63 7 DISCUSSION Et E er 65 7 1 DISCUSSION OF THE TEST RESULTS sunnannnnnnnnnnnnnnennnnnnnnnnnnennnnnnnnnnnnannnnnnnnennnnnnnnnennnnnennnnnennnannnnnnnnennnnnnneneneen 65 7 2 DISCUSSION OF THE PRODUCT AND GENERAL CONSIDERATIONS 67 8 CONCLUSIO N EET 69 9 F
86. nelsesst tte Economical support for students in Denmark Page 67 of 80 Group 151 VIS MED FILM P1 2008 whether or not they are interested in the education as they probably want to know what they can end up working as or with The film was intended to be based on visual content to ensure that it qualified as a visualization It could have been created on a more textual base e g by including quotes citations and more text put in the film in the post production The semester themes are presented as text but instead of being added in post production they were recorded written on the black board and the visual effect of them fading in was applied Instead of an auditory narrator the stick figure was chosen as a visual narrator to keep the visual style This was also noted by all the interviewed persons the girl in the first interview finds it good that the information is presented without written or spoken parts and the interviewed mention that the stick figure makes the film more interesting 6 2 1 Interview Number 1 and creates a story 6 2 2 Interview Number 2 For the test it was chosen to ignore the gender age and geographical location for all persons as what makes them fit the target group is that they are high school students at their graduating year Hence it also seems fair that the control group can be used in comparison with the test group as intended If one looks specifically at the number of persons who have heard of
87. ng data easily readable and difficult to misunderstand The other culture is the Artistic visualization which is used to Page 16 of 80 Group 151 VIS MED FILM P1 2008 communicate a concern rather than to show raw data The strength of the artistic approach is the transformation of data into something visible and interesting To give a better understanding of the term Robert Kosara R divides visualization into a spectrum with the pragmatic approach versus the artistic Within the spectrum he puts the three basic types of visualization a readable and recognizable b readable not recognizable c not readable not recognizable IN 100 090 r 04 0 7 Close Class Suewwed Survived a b Parallel Sets etc Informative Art Music Visualization etc Recognizable Not Recognizable Not Recognizable Readable Readable Not Readable Pragmatic Visualization Artistic Visualization Utilitarian Sublime Figure 3 Examples of the three basic types of visualization Figure Description Part A of the figure is both readable and recognizable meaning that the visualization consists of both words and graphics The words are effective as one can divide visualization into categories and have words help explaining the intention If one studies part A closer one will find that it visualizes the passengers onboard the cruise liner Titanic in order to display the link between which travel class the passengers were staying at versus the sur
88. niversity Press 2008 Cambridge Dictionaries Online Retrieved November 2 2008 from http dictionary cambridge org define asp key 88473 amp dict CALD Kosara Robert 2007 Visualization Criticism The Missing Link Between Information Visualization and Art The University of North Carolina Charlotte J van Wijk Jarke 2006 August Views on Visualization IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS 12 4 p 421 432 YouTube 2007 YouTube User Profile Study Dirks Tim n d Main Film Genres Retrieved November 15 2008 from filmsite http www filmsite org genres html IMDb com Inc n d Genre Browser Retrieved November 15 2008 from The Internet Movie Database http www imdb com Sections Genres Film Schools n d Film genre Retrieved November 4 2008 from Film Schools http www aboutfilmschools com film industry genre Bays Jeff 2007 December Film Techniques of Alfred Hitchcock Retrieved November 11 2008 from Borgus com http www borgus com think hitch htm foreshadowing 2008 Encyclopedia Britannica Retrieved November 11 2008 from Encyclopaedia Britannica Online http search eb com eb article 9125187 narrative hook 2008 Webster s New Millenium Dictionary of English Retrieved November 11 2008 from Dictionary com http dictionary reference com browse narrative 20hook Ablan Dan 2003 February 28 Directing Types of Shots Retrieved November 11 2008
89. ns The final target group will be analyzed in the Analysis chapter The rest of the pre analysis is based on research made on Internet books and papers After the pre analysis the final problem statement will be presented which leads to the next chapter Analysis The Analysis will consist of research about target group product development visualization state of the art and Medialogy To analyze Medialogy there will mostly be used research from books papers web sites and informational brochures made by Aalborg University Another used method will be a qualitative in depth interview with study coordinator Rolf Nordahl There will also be an analysis of a video made last year by a group of students at CIT The video will be explained and analyzed on how it uses effects and how it informs about Medialogy This analysis will be used as an inspiration when making a final product in this project The research for rest for the analysis will be done by using books papers and web sites as well as general knowledge gained through lectures at first semester of Medialogy In particular knowledge Page 10 of 80 Group 151 VIS MED FILM P1 2008 gained through the course Medialogi Menneske og Samfund Medialogy Man and Society will be used when analyzing how to best conduct a test in section 3 6 Test strategy 2 2 PRE ANALYTIC QUESTIONNAIRE To verify that there is a problem with applying students not having enough information a qu
90. nsistent pace therefore fitting with the mentioned requirements All other sound has been removed from the clips with some exceptions Sound in the 4 semester project Soundgrabber is necessary to make the product understandable for the viewer e g to show that one can change the volume by raising or Page 41 of 80 Group 151 VIS MED FILM P1 2008 lowering the glove This will be achieved by adding the sound from the flash game Winter Bells 32 and replacing the original score when this product is presented The volume of this music will then be raised or lowered consistently with the movements in the video to show the viewer what can be achieved with Soundgrabber The reason for choosing this Winter Bells theme is that it should be noticeably different from the main score The original sound of the 5 semester project Floater is kept intact since it adds to the quality of the animation 4 2 PRODUCTION REQUIREMENTS First of all a camera is needed in order to start the production The requirements of the camera are as follows e t must be able to record in color e t will have to record in the 4 3 format or a format similar to this since the old project videos used is in this format and so the look of the film will be consistent e Atripod is required for shooting steady scenes e Avideotape or other media storage is necessary depending on the camera When it comes to post production the following is needed e
91. ogy have a lot of competences so that it is relevant for a large amount of different corporations Rolf Yeah that s one could you mention others because you re in on some of it If I go out to Bang amp Olufssen I have to use other words than talk to IO interactive right The people that are working in these companies they have different competences they have different words for subjects and topics They have what I like to call lingua fangua so they might mean the same things for these many companies but they use different skill sets to solve their problems they use different determinology and what I think that is very good is that you can speak to all these different various natures of the companies actually know what they are talking about But you need to identify which language do they use And that s just one of the obstacles mean It s an obstacle but also think that it is very rewarding because you actually can go out But mean you have to know that terminology just to start talking about the important stuff But then could say mean it s very much what Medialogy is good at Actually knowing these different languages 1 2 4 I You can t write a definition before you have ended that process Rolf Yes the question is would you like that process to be ended have to ask myself don t think so have that as a member of the study board education coordinator here always try to say always try to be on the
92. ogy projects made at the CIT The archives have been looked through two projects were picked out because of their relevance to this project and these will be described in the following section A group of students on the 6th semester of Medialogy did a project named Creating Awareness of Medialogy found on the DVD in the spring of 2007 This is similar to the problem of this project Also the chosen target group is potential Medialogy students like this project The report quickly concludes that a TV related solution would be very effective but the nature of the project i e lack of money makes this impossible As a solution they choose a Multimedia Interactive Installation to offer the target group the user experience of Medialogy through aural visual and physical feedbacks The main reason for choosing this kind of solution is that the group members have a previously developed Multimedia Installation called ConDio which they will upgrade for their project When testing the group was very careful about being anonymous to the target group mainly by removing everything that would link them to Medialogy or CIT Making the test as unbiased as possible in order to receive the most honest and unaffected answers is relevant for this project as well The group tested the installation by giving the target group a questionnaire before and after they had tried the product and then they compared the differences The final conclusion states that
93. oject is not to promote Medialogy but to inform about the education Instead the test will be made in high school classes specified in section 3 6 Test strategy The film will be presented to them directly but will still have to catch their attention for them to take in the information and to make them remember In the next section there will be an analysis of some previously made film products at Medialogy and an example of state of the art within the boundaries of video visualization Thereafter there will be a section about how to make a film 3 2 FILM AS VISUALIZATION In order to produce a well structured and informative film within the sub theme Visualize the Unknown one will have to research several subjects regarding the process of shooting a film First of all one should look into older projects containing films in order to see how others have handled similar tasks This will give an idea of what substances and possibilities one could make use of Aalborg University has a database containing old projects located at http projekter aau dk projekter front do This will be the starting point for a research where the purpose will be to examine if and how other students have used film as their product in former projects The research will also help avoid making mistakes that other groups have made before Furthermore an example of video visualization from outside the school will be presented The example of the video visualizat
94. on the Medialogy presentation starts The presentation itself starts with a screen flickering and then it goes black A small animated alien enters a door and looks up the picture switches to a fighting game for just a few seconds then switches to an interactive bowling game which is briefly demonstrated and finally shows the ConDio an interactive sound effect mixer made at Medialogy the features in the film are former Medialogy projects At the end three words come into view innovation creativity and Medialogy The length of the film is 1 minute and 54 seconds After the film itself is over the viewer is presented to seven clickable boxes Each box represents a project made earlier at the Medialogy education and by clicking one of them a film starts showing the final product of the respective project The following effects are used in the film Google Earth Map Works fine combined with the zoom effect and represents modern technology at the same time Zoom Catches the viewer and gives and overview of the location Fast Forward Mode When walking through the University in fast forward mode the viewer is both presented to the facilities and becomes captivated by the effect of moving fast through the environment Slow Motion Mode At selected locations on the University a slow motion effect is added to the film to enhance specific details Animation Effects As the camera is moving down the corridor tubes of diffe
95. onomics Interactive Computer Theater Don t Design Media Games know 22 Graph for question 9 In question nine and 10 the test persons were asked to mark more than one answer and therefore the percentages do not add up to 100 instead each series on the x axis states how many percent of the 104 test persons that answered each option To question nine 5 answered Don t know 1 answered Radio 83 answered Sound Design 91 answered Animation 75 answered Interactive Media and 88 answered Computer Games This means that many of the test persons answered combination of the last four mentioned Page 57 of 80 Group 151 VIS MED FILM 1 2008 P Medialogi arbejder man prim rt med At the Medialogy education one primarily works with 10th Question 90 80 82 80 70 60 50 40 30 20 10 03 0 Technology Law Rhetorics Creativity Don t know Figure 23 Graph for question 10 In question 10 asking what one primarily will work with on the education 80 answered Technology 82 answered Creativity 3 answered Rhetorics and 10 answered Don t know Hvordan er den prim re arbejdsform p Medialogi studiet What is the primary method of working at the Medialogy education Independent 11th Question study 0 Work placement Q 0 Lectures 0 E 8 Lectures amp Work place
96. ook into specific requirements which must be fulfilled in order to succeed with the project The Film e The intention of the film is to inform potential students about the Medialogy study e The film should be able to inform potential students about the substance of Medialogy through the 5 visual and auditory senses The film itself must be captivating in order to catch the viewer s attention Time and Place The duration of the film will be approximately 5 minutes e The film is presented in classes at high schools and requires the selected target group to view the whole film in order to perform the tests properly and receive qualified data e The film should not require prior knowledge nor experience about Medialogy from the viewer 3 6 TEST STRATEGY To test whether or not the product succeeds a test strategy will be used 19 This section will look at this strategy The perception and understanding of a film is very subjective and a quantitative method is therefore used to get a wide picture of the test This method will be combined with a qualitative method to elaborate on the answers In this case the target group will be divided into two new groups one which will not watch the film called Control Group and one which will watch the film called Film Group The reason for not having one group which will get a questionnaire before and after watching Page 34 of 80 Group 151 VIS MED FILM P1 2008
97. or action or a combination of these This is also doable in the timeframe of this project Another genre in the mood category is suspense and elements from this category may be used as well It does not seem possible to determine a certain setting of the film but the topic can de described as an informational or introductory film 3 3 2 NARRATIVE STRUCTURE Most films are build up around a narrative structure This structure can be non linear meaning the film is not proceeding in a straight line i e starting with the ending or linear which is the structure in most films Through history many writers have analyzed the structure of plays and screenplays and Page 26 of 80 Group 151 VIS MED FILM P1 2008 one of the most famous analysis was made by Gustav Freytag a critic from the 19th century His analysis consists of the following figure called Freytag s Pyramid 23 Climax Exposition Denouement Figure 4 Freytag s Pyramid 26 1 Expositions and Inciting Moment This is where the background of the story and the characters are introduced the exposition ends with the inciting moment an incident that sets the story in motion leading to the next point the second act 2 Rising Action During rising action the basic conflict of the film is further complicated usually this consists of obstacles to the protagonist Rising action also occurs before the climax and so it is used to build up suspense 3 Clim
98. other popular cinematic technique and the common ones consist of Low angle shot often used to make the character seem authoritative or dangerous straight angle shot looking at eye level of character makes the audience feel equal to the character and high angle shot often to make the character seem weak or vulnerable Lighting 17 Lighting is also frequently used to produce particular responses in the audience The common way to achieve this is by changing the intensity and color of the lights used as well as the amount of lights This is somewhat more advanced and rather time consuming to set up Page 28 of 80 Group 151 VIS MED FILM P1 2008 Editing and Transitions 15 Using editing and transitional devices is another way to affect the audience Some common methods are cross cutting which can associate characters from two separate lines of action cutaways which can create suspense dissolves which can be used to link shots shot reverse shots usually used in dialogue scenes and reaction shots This is only a small list and explaining all of them in detail is not relevant for this project Sound 16 Another popular technique is the use of sound In films sound is divided into two categories diegetic sound and non diegetic sound Sound is diegetic if it is a part of the universe in which the characters of the film exist i e music from a radio a car driving by or someone talking A sound is non diegetic if it
99. photos were taken of brainstorming on the blackboard For the Research part more steady shots of students were recorded From a first semester math lecture panning full shots of the auditorium were shot Handheld camera was used for the clips along the rows of students The lecturer writing on the blackboard was shot in long shot as well as pans Page 43 of 80 Group 151 VIS MED FILM 1 2008 along the blackboard Close ups tracking the mouse on computer screen and over shoulders of researching on the Internet were shot handheld In the library at the Copenhagen University College of Engineering extreme long shot pans were shot handheld After this a group member typing on a PC in the library was shot in long shot Then handheld close ups of a finger running along row of books on a shelf were shot and finally the camera was placed behind the books facing out so it was looking into the side of some books which where then taken from the shelf to get a medium shot of a group member with the books Next are the clips for the Product Development part Here some clips of students developing their products are used However mostly clips from films of products made by students on other semesters were used gathered by contacting students on higher semesters The films were already in digital form and therefore ready for editing in the post production phase For the walkthrough of semester themes all clips are from films of produc
100. product because he noticed a lot of development and designing in a different way during the process but he also noticed a lot of focus on the problems so he actually wanted to answer both but had chosen the first He felt totally informed after seeing the film He thought that for a film at approximately 5 minutes he had learned a lot He had gotten all the information necessary because he thought that all the more concrete and practical things could be found afterwards One was given a good view of the education what it consists of the way of working and solving a problem in a way that a brochure could not have done Hvis I b de lavede en film men samtidig havde en folder med s ville man jo have alt hvad man havde brug for i l bet af 5 minutter Translation If you both made a film but at the same time brought a brochure then one would have everything necessary in 5 minutes Quote from interview on the DVD at time code 6 54 to 7 04 He suggested if the film should be used for branding that the film should be shown as it is but that one should bring brochures with more practical information about the education that people if they Page 62 of 80 Group 151 VIS MED FILM P1 2008 wanted to know more could find the answers in The boy himself wanted to take some sabbatical years after high school but if he was to study more he was sure that this education would be among his considerations 6 3 OBS
101. r ikke tale sammen under testen og hvis I ikke kender svaret p et sp rgsm l er det vigtigt at I ikke g tter men svarer ikke Vi h ber at I vil hj lpe os og v re opm rksomme mens filmen vises Vi g r i gang nu Manus til test uden film Hej Vi har f et lov til at l ne jer til en test vil nu blive bedt at udfylde et sp rgeskema hver kan ikke stille nogen sp rgsm l f r vi har indsamlet sp rgeskemaerne men derefter svarer vi gerne p eventuelle sp rgsm l I m heller ikke tale sammen under testen og hvis I ikke kender svaret p et sp rgsm l er det vigtigt at ikke g tter men svarer ikke Vi h ber at I vil hj lpe Vi g r i gang nu D Final Questionnaire Marked with Correct Answers Sp rgeskema om Medialogi S t kun t kryds for hvert sp rgsm l medmindre andet er angivet 1 Dit k n Mand Kvinde Page 77 of 80 Group 151 VIS MED FILM 1 2008 2 Din alder r 3 Er du p sidste r af dit studie Ja 4 Hvilket postnummer du i 5 Har du f r h rt om Medialogi uddannelsen 6 Hvis hvor har h rt den ug dk Uddannelseskaravanen L media aau dk C Gennem en bekendt C Andet hvorfra 7 Hvilket universitet udbyder uddannelsen Medialogi 4 Aalborg Universitet AAU Roskilde Uddannelses Center RUC Erhvervsakademiet LJ K benhavns Universitet KU
102. r hand the artistic visualization is a way to catch the attention of the viewer and make one interested in the image The artistic visualization is more demanding to understand than the pragmatic as the viewer will have to adapt to the image himself in order to find data and thereby meaning When researching the subject what is a visualization it is needed to comment briefly on what does not qualify as visualization According to 4 some criteria must be fulfilled in order to qualify as a visual First of all a visualization most be based on non visual data That criteria leave out image processing and photography Secondly the visual must be able to create one or more images and these have to be the primary means of communicating the data But some of the statements above are more or less contradicting A visualization should form a picture of something or someone and therefore one can disagree with Robert Kosara in image processing and photography not being a visualization For instance if one wants to visualize the text a man walked in the alley it could be done with a staged or authentic photograph of a man walking in an alley A feeling or a mood can be visualized in a photography as well as the photographer chooses the angle the motive and the time and can that way create the picture he she wants The subjectivity is important and the photo is a visualization because it creates pictures in the recipients mind The same way on
103. rd and an aiff file holding the audio When burned onto a DVD these files can be played on almost all DVD players The reason for outputting to a QuickTime file and DVD ready files is that it is unknown whether or not a DVD player will be present at the testing and so it may be necessary to connect a laptop and play the QuickTime file from that There is another point worth mentioning about the resolutions This project has a lot of videos downloaded from YouTube and videos on YouTube have a maximum resolution of 480 x 360 pixels for high quality videos 25 To fill the screen these videos need to be stretched and this makes the quality of the videos worse but after testing this it has been concluded that the quality of the final outputted film will still be acceptable 5 3 2 LOGGING amp CAPTURING Logging means identifying the shots on tape that needs to be captured This is obviously only necessary for the tapes putting existing videos into the program is done with quick drag and drop gestures and so the import needs no other previous planning Page 45 of 80 Group 151 VIS MED FILM 1 2008 Final Cut Pro has built in log and capture window the program automatically detects cameras connected via FireWire ports and the camera can then be remotely controlled from the program The tape is played and in and out points for each clip are logged Usually a person on set would note all scenes and their time code points
104. rent kind sprouts from the walls towards the camera These animations provide an interesting effect and at the same time symbols one of the competences Medialogy students will obtain Page 24 of 80 Group 151 VIS MED FILM P1 2008 Sound Effects Throughout the introduction a heartbeat sound is present This adds a dramatic feeling to the film Moving Camera The fact that the camera is moving around on location adds the dynamic necessary to captivate the viewer All of the effects mentioned above seem to work out fine for the purpose of captivating the viewer These effects are to be considered somewhat replicated when producing the film for this project Critical focus on the other hand should be directed towards content which seems a bit insufficient and provides neither information nor explanation of the projects shown The words innovation creativity and Medialogy leaves an impression that the film has a rather narrow focus on Medialogy giving the impression that it is only about the creative processes Furthermore the film does not present students everyday life social gatherings discussions or any other information which could be interesting for a first time viewer so it could be a good idea to include some of these aspects in the film for this project These missing parts seem to be common in videos made about Medialogy 20 To inform an outside party about what the Medialogy education is about there should be more focus
105. rs of the stick figure animation in Photoshop Mixing audio When the film is completely edited meaning nothing will change on the visual parts the audio mixing start This is where the sound effects are added background music is synced to the video etc The audio mixing was rather easy the background music is locked to audio tracks and most audio has been removed from the older projects videos But since the 4th semester centers on interface Page 52 of 80 Group 151 VIS MED FILM P1 2008 design and sound effects the audio is an important part of the project video for SoundGrabber the project used for this part of the film In SoundGrabber a person uses a glove to change the volume of a certain sound To show this the background music fades out when this part begins and a new music piece starts the volume of this piece then follows the actions of the person in the video Afterwards the original background music starts again 5 3 4 OUTPUTTING The final stage this is where the film is outputted In this case the film is outputted as DVD ready files and a QuickTime video file The DVD ready files are burned onto a DVD ready to be played on a DVD player and the QuickTime video file is put on a laptop that will be brought to the testing as well 5 4 SUMMARY In this chapter all the parts of the creation process of the film was explained including choice of equipment planning of the production and post production the edi
106. rsation about the education Most of them wanted to see the film and therefore a link to where they could find it on the Internet was written on the blackboard 6 3 2 OBSERVATION AT REG RD GYMNASIUM The students were silent during the test and a few people wanted to know a little more about the education after the test had ended Students in the Film Group test 2 classes at the same time asked no questions Students in the Control Group test also 2 classes at the same time were shown the film after filling out the questionnaire Afterwards they asked the questions Which job possibilities are there after ending the Medialogy education and Where is the education situated 6 4 SUMMARY The test was carried out on 193 test persons in two different high schools one in Vordingborg and one in Hellerup 104 of the test persons were shown the film and the last 89 test persons served as a Page 63 of 80 Group 151 VIS MED FILM P1 2008 Control Group In addition to this quantitative test there were done smaller qualitative interviews with three random test persons Observations were also done and presented The results presented in this chapter will be discussed in chapter 7 Discussion Page 64 of 80 Group 151 VIS MED FILM P1 2008 7 DISCUSSION In this section the results from the test will be looked into and discussed Both the data from the questionnaires the qualitative interviews and general thoughts a
107. s Figure 6 Overview of the interface of Final Cut 18 p 44 Sequences are video audio effects etc all put together it is simply the entire film The Browser holds these sequences as well as all media clips and bins which are just folders used to organize the Standard for high speed connections Page 46 of 80 Group 151 VIS MED FILM P1 2008 files The general workflow is similar to most editing programs a clip is opened in and out points are chosen and this part of the clip is then added to the timeline And so with all clips captured and imported in Final Cut Pro the editing can begin Looking at the shooting script made in the Design chapter all the clips are put together in the right order creating a rough cut without smooth transitions sound fixes etc The following are a list of the common tools in Final Cut Pro and some special features that is used to achieve the effects described in the shooting script i e the animation and the black board introductions Selection Tool The basic tool of the program it looks like a regular cursor and is mostly used to select and move sequences clips effects etc Select Track Forward Tool This tool simply selects all clips ahead of the current place in the timeline in the selected track This is very useful for closing gaps in the timeline without moving clips out of sync Variations of this tool are amongst others the Select All Tracks Forward
108. s and types of films amongst other things will be analyzed and discussed in the following chapter 3 Analysis Page 21 of 80 Group 151 VIS MED FILM P1 2008 3 ANALYSIS In this chapter there will be an analysis of different aspects of the final problem statement to clarify which approach is best for designing the product and testing it The target group will be analyzed more specifically concerning their use of media and especially film There will be looked into cinematic techniques as well as narrative effects to help sum up requirements for the product Former film products with the theme Medialogy will be analyzed and examples of video visualizations will be looked into to gain experience and knowledge Lastly follows an analysis of Medialogy specification requirements and test strategy 3 1 TARGET GROUP In this section a specific analysis of the chosen target group will be made To end up with a solution it is necessary to find out more about the target group in order to make the film interesting to them For example what is characteristic for them and how does one best reach and inform them The conclusions from this chapter will be used to further research on types of products Though research has been done concerning statistics of students accepted at Medialogy their background high school sabbatical year etc it was not possible to find any statistics available for use 3 1 1 CHARACTERISTICS AND INTEREST
109. s before they started and 45 do not feel that their knowledge has been improved to a high degree after they have started studying This is a clear sign that there actually is a need for better information on the subject amongst Medialogy students Page 11 of 80 Group 151 VIS MED FILM P1 2008 Out of the 8596 that had read about Medialogy on UddannelsesGuiden only 2796 felt that the information they found was good or very good This supports the hypothesis in section 1 1 Motivation about the information regarding Medialogy at ug dk is rather insufficient Not all of the results from the questionnaire are valid There are some questions that get contradicting answers For example One question states Were you sure that this was the right study for you before you started here 5296 answered that they were sure about it The next question is To what degree did you know what Medialogy was about before you started studying Only 1196 felt to a high degree that they knew what it was about It is peculiar that so many people were sure that this study was the right thing for them but few felt they knew what it was about Were you certain that this To what degree did you study was the right for you know what Medialogy was before you started about before you started 6090 5090 r 30 10 0 b 5 ss EOS 5 P gt Z E 5 gt EO 5 S 7 T 3 Figure 2 of answers to question 3 and 4 It is rea
110. side of CIT The arriving bus was filmed from different angles First a pan of the bus turning and pulling in by the bus stop with a slight tilt in the end to focus on the bus sign Ballerup st This was shot using the tripod Secondly two handheld shots of the next bus arriving were taken from ground perspective to fit with the stick figure The first was where the bus was pulling in and the second was a zoom in on the bus opening its middle doors Then a steady extreme long shot clip of the pillars and a group member walking by was shot using tripod The tripod was also used for the final introduction shot that was recorded starting with a close up at the sign outside CIT s entrance and zooming out to a long shot of the doors and a group member opening and walking through them leaving time for the intended stick figure to follow Each part of the video is introduced with a close up following a hand writing the title of the next part of the film on the blackboard After the text is written the camera is pulled back so the entire text is visible at the same time For the Forming Groups part pictures were taken at the event using the 2 mega pixel built in camera in an iPhone 3G There was no video footage from this event since it took place some weeks before the shooting started The part Choosing a Problem was shot with long shots of first semester students working in their group rooms using both tripod and handheld camera Also
111. sonable to believe that the results could have been different if the questions had been asked in a different way In other words it does not seem like the test persons understood the question the way it was intended The question could have been Do you feel that the knowledge you have about the Medialogy education is sufficient to be sure whether or not Medialogy is the right education for Or the questions could have been placed in opposite order Then the test persons might have answered differently because they would have been aware of how much or as in most cases how little they knew about the study when they were to answer the other question The conclusion on the questionnaire is that it is not completely valid and thus it cannot be used as a representative of the real situation On the other hand it can be used as an indication to show that the problem exists in some form and as a guide to further research 2 3 BACKGROUND This section will look into previous research done on the area of the motivational problems to see if the problem exists find potential solutions for the problem statement and see how successful these solutions were This section will also look into and use previous research to help proceed with this project Page 12 of 80 Group 151 VIS MED FILM P1 2008 2 3 1 AT COPENHAGEN INSTITUTE OF TECHNOLOGY CIT An archive at the Copenhagen Institute of Technology holds the majority of old Medial
112. ssions will be in English to show that the language is commonly used at the education Furthermore the film will be in color to represent the former projects products as truthful as possible l e if the former project films were in black amp white one would not be able to distinguish between important details in the films When looking at similar videos in section 3 2 1 Analysis of Previous Project s Film made to spread information about Medialogy it was noticeable that all of them focus on the products made at Medialogy and not on the way of working and research processes that go before This quickly became one of the main focuses of the scripting phase because the large theoretical processes of the semester projects were something that the members of this group did not know anything about before starting at the education as described in 1 1 Motivation And so it was decided that the film should give an overview of the entire work process of the semesters not only the end product since this is misleading to new students Specific details such as location length and requirements for the study are not the main focus of the film Details and data like that can easily be found on many web pages if the viewer wants more information However describing how a semester works is not quite enough to fulfill the problem statement it is also necessary to explain what the Medialogy education is about and so this became the next point o
113. stance PBL semester themes semester work flow etc rather than concrete facts A film was created focusing on visual content i e without speech and with a minimum of text The test was carried out on 193 test persons at Vordingborg Udannelsescenter and regaard Gymnasium as a control group and product group test The result from the test showed that the film was an effective way of informing the students and so the final conclusion was One can successfully describe Medialogy and visualize it through a film in order to inform potential students at graduating years in Danish high schools about Medialogy materiale ma ikke offentligggres uden forfatter og vejleders skriftlige accept Page 2 of 80 Group 151 VIS MED FILM P1 2008 PREFACE Reader s Guide The report is divided into 11 chapters denoted by numbers and a blue headline Every chapter is divided into 2 numbered subchapters and these are divided into 3 numbered subchapters both referred to as sections The sections numbers are reset to 1 in each new chapter e g section number two in chapter five is denoted as 5 2 Chapters and both subchapters are listed in Table of Contents Bold formatting denotes smaller headlines in the sections Figures are marked with running numbers from 1 to 28 in chronological order They are all listed in Table of Figures Example Figure 3 Quotes are marked with quotation marks formatted with italic and cent
114. ted from Uddannelseskaravanen from where she had heard about Medialogy before She found it good that it was presented almost without spoken and written parts as it made one concentrate better put all focus in what happens in the film instead of what is said She thought the film was creative and that the music and the yellow man together made it more interesting In general she found that the study sounded interesting and that the film was good but she did not have any interest in studying Medialogy 6 2 2 INTERVIEW NUMBER 2 In the second interview a boy and a girl from the third and fourth test class who saw the film were interviewed at the same time to make the interview more dynamic Neither of them had heard about Medialogy before Page 61 of 80 Group 151 VIS MED FILM P1 2008 The girl thought it was a good and different way of making a film to inform about an education She also mentioned the yellow man as a good way of putting a story in the film instead of a lot of boring information being stuffed into ones head She found it obvious from the film that there was a lot of work in groups at the study because people in groups designing and discussing were shown all the time She noticed that there is a lot of focus on solving problems at the education and called Medialogy a Problem Solving Education Man sidder jo ikke bare og l ser en bog men man g r det selv ik Man pr ver at praktisere det en lille smule
115. tement in an effective way The first part of this chapter deals with finding the most appropriate target group in order to test the product The results of this analysis have turned out to high school students in their graduating year Since the purpose of this project is to make a film visualization a former project film and the concept video visualization as example of state of art is looked into Next one would have to look into the best way of addressing this group Since the choice of media in this case a film must be able to capture the attention of young viewers research has been done to clarify what appeals to this target group This is one of the primary concerns as the film shall both inform and attract the viewer and so different film genres narrative structure literary and cinematic techniques have been looked at The analysis concludes that there are several possibilities when it comes to captivating the viewer Next a research has been carried out to survey the actual content of the Medialogy study This is necessary to point out what specific information is to be included in the film The word Medialogy has been explained through the inspection of former reports on the subject as well as research on the Internet Lastly an interview with Rolf Nordahl Appendix B has been carried out to clarify the concept of Medialogy Next solution requirements are found and a test strategy is formed determining how to carry out th
116. the film is that the questions in the 1 questionnaire might make it obvious what the test persons need to pay attention in the film and so might make them able to answer the final questionnaire better Control Group In order to test whether the target group gains information about Medialogy from watching the film it is important to know how much information the target group had before watching the film To find out questionnaires regarding Medialogy will be handed out to approximately half of the test persons without having them watch the film Film Group This part of the test is the same as the Control Group test but in this test the target group will watch the film before answering the questionnaires It is extremely important that the Control Group test and the Film Group test are as similar as possible If they are not they cannot be compared To achieve this the questionnaires will be identical for both groups When both parts of the test is done the results will be listed in chapter 6 Test and Results and discussed in chapter 7 Discussion to see whether the Film Group has gained information about Medialogy by watching the film To make the two parts of the test as similar as possible a presentation manuscript is written This will be read out loud to the target group immediately before starting the test The script contains a brief introduction and states that questions can be asked after the test The script will not
117. ting tools and effects used and how the visual effects were implemented The film can be found on the enclosed DVD Page 53 of 80 Group 151 VIS MED FILM P1 2008 6 TEST AND RESULTS To test to what extend the film fulfills the problem statements a test has been conducted following the test strategy in section 3 6 The questionnaire is made up of three main parts one with personal data such as age gender etc The next with questions regarding what the test persons know about Medialogy The 3 and last part is regarding the amount of knowledge the test persons feel they have gained Both the Control Group and Film Group answer the two first parts but only the Film Group will answer the questions from the 3 part of the questionnaire The questionnaire and the manuscript for the test can be found in Appendix D C The answers range from multiple choices to checkboxes and a range of numbers from 1 to 5 with 1 being Not at all and 5 being To a High Degree In section 2 4 Target Group it is concluded that the target group for the product should be students at their graduating year at high schools in Copenhagen It was however not possible to get an appointment with any of the high schools in the centre of Copenhagen but it was possible to get appointments with high schools in Vordingborg Vordingborg Uddannelsescenter and Hellerup reg rd Gymnasium in a total of 11 graduating classes The test was done in st
118. tion Its goal is not to present hard data but it still seeks to inform and therefore cannot be a purely artistic visualization With that in mind it was decided to approach the idea of making a film First of all it is within the range of this project to create a film which functions as a source of information and is worth viewing A film gives better advantages than a poster or flyer of presenting information as a film could be a sequence of posters and the ability to add audio Also it can be included on a web page and therefore has some of the same pros as web content It gives a wider range of possibilities of presenting various aspects of Medialogy than the other options e g present earlier projects and give an insight in the study form The purpose of this project is not to promote but to inform but as a future aspect distribution can be easy by using YouTube etc and it will be fitting for the target group This will be looked further into in section 3 1 Target Group 2 6 SUMMARY In the beginning of pre analytic questionnaire a test was described trying to reveal whether or not there was a problem concerning Medialogy students not knowing enough about the education before the start of the study Although there were some anomalies concerning the validity of the results it was concluded that the results were clear enough to pursue the subject and continue with the project As mentioned in section 2 4 Target Group this pro
119. ts Only exception is the first semester product The Humour Map where photos were taken instead For the presentation of each semester theme the camera was placed on tripod and the blackboard was filmed from the exact same location First medium shot of a person in the far left side of the screen was recorded and then shot with no persons but with the semester theme written on the blackboard the final result and explanation of how this is done can be seen in section 5 3 3 Editing amp Adding Effects For the Testing part clips from the product videos used in Product Development were used For the final clip close up of hand writing Problem solved was shot handheld like the introduction for the other parts but after the text was written the shot zooms out while panning to a total of the groups discussing Figure 5 Still image from the end of the film Page 44 of 80 Group 151 VIS MED FILM P1 2008 5 3 POST PRODUCTION One of the final stages of a film production is the editing stage also called Post Production The development of home computers has broadened the possibilities of aspiring filmmakers because it has become possible to edit videos on personal computers This was also an obvious choice for this project and so the popular editing software Final Cut Pro 5 1 4 was chosen since this meets the specified requirements in section 4 2 Production Requirements Other editing programs could also ha
120. ualization Visualizations can be used as tools to compress large quantities of data Collected data are transformed into an image which can be analyzed and understood within a short period of time due to the efficiency of the human visual system As Jark J Van Wink writes in his article View on Visualization there is a growing need for visualization as the quantity of data the society is confronted with is exploding Especially in areas such as medicine and economics huge amounts of data are produced ongoing Therefore visualization provides the people working in these areas with a fast and simple overview on constantly changing situations without requiring too much time for analysis Examples could be MRI scans diagnosis stocks currency etc These visualizations are based purely on data and are very common Another option is to use visualization in a more creative way Artists make use of images to express situations feelings or to communicate concerns Artistic images are recognized as visualization as they are based on data as well The data is neither collected from the computing of letters or numbers but based on the artists desire to express himself Having this in mind the word visualization can be split upinto two cultures Pragmatic visualizations where the main goal is to explore analyze or present information in a way that allows the reader to understand it right away It is a simple and clear way of deliveri
121. ualizations needs to be conducted After this a list of the opportunities of visualizations will be presented together with a discussion of the advantages and disadvantages of each in order to choose the kind of visualization that matches the target group and the limits best In the end delimitation will finally lead to the final problem stated based on the considerations thoughts discussions and conclusions made in this chapter 2 1 APPROACH The report started with the background motivation which is based on brainstorms and personal experience and this led to the initial problem statement In order to discover whether or not the initial problem actually exists a test will be conducted The test will show if others agree with or recognize the hypothesis which has been set up in 1 1 Motivation and states the following If potential students are provided with better information they will have a better chance of knowing if the Medialogy study suits them Furthermore the university will as a result of the improved information concerning the study receive better qualified and motivated students As this is just a smaller test to clarify the relevance of the problem and get the actual project started one must find a suitable way of testing that does not require too many resources or too much time The test will be directed at 1 semester students and is meant to clarify whether or not they feel the information regarding Me
122. uction It is basically a music video without the use of normal motion capturing as known from regular music videos The entire music video has been shot with LIDAR R scanners which is a laser technology that shoots information against objects and then analyzes the data bouncing back at the scanners In this way it is possible to create accurate representation of people and or objects through real time 3D recording without the use of regular Page 25 of 80 Group 151 VIS MED FILM P1 2008 video cameras Koblin talks about the idea and technology in the video The making of House of Cards 30 In this case the data in the video works as information combined with the music in order to display various people and locations and simultaneous tell a story Video visualization is when based on raw data an advanced technology as the example describes Using that kind of technique in a music video production works out fine as it manages to visualize feelings through artistic graphics Visualization types and effects are already presented and discussed in section 2 5 Visualization This specific project however is focusing on presenting information rather than any kind of artistic means Therefore it has been decided that video visualization is not suitable for this project due to the issue of comprehensive technology and more importantly due to the necessity of displaying concrete and detailed information to the viewer Thus the product will
123. ve been used such as Windows Movie Maker Apple iMovie or Adobe Premiere but since Final Cut Pro is one of the most popular editing programs in the world it was certain that it had all necessary features 24 The film will be edited on a MacBook laptop 5 3 1 PLANNING amp SETTING UP This is where the basic workflow of the project is chosen i e choosing input and output formats choosing a logging and capture method for the tapes and an editing strategy All the footage captured by the Panasonic AG DVX100A camera is logged and captured into Final Cut Pro Therefore the project in Final Cut Pro is also set up after the DV PAL preferences DV being type of tape PAL being the system used in all European countries The standard aspect ratio for this DV template is 5 4 but will be outputted as 4 3 since this fits on all screens The project is outputted as a QuickTime file and DVD ready files Instead of the QuickTime video other video codecs such as DivX could also have been used but since Final Cut Pro and Mac computers work very well with QuickTime files that was chosen The quality settings for the file will be set to Intranet giving it the highest possible quality for this video codec and the resolution of the project then becomes 640 x 480 pixels which is more than enough for showing the film on projectors The DVD ready files are a so called m2v file holding the video and with a resolution of 720 x 576 pixels DVD PAL standa
124. vious that it is live video and the second shot is with the text In Final Cut Pro the text from the shot is then isolated with the Four Point Garbage Matte effect and faded into the shot Figure 10 shows the first recording of the black board which is used in the film Here no text is present The next Figure 11 shows the recording with the text In the third figure 12 the text has been isolated with the Four Point Garbage Matte Feather has been applied to the edges making the transition between the two shots less jagged The fourth Figure 13 shows the final shot as it appears in the film with the text fading onto the blackboard and also with the stick figure animation Page 48 of 80 Group 151 VIS MED FILM 1 2008 Video V Filters Motion 00 00 07 09 57 WI By p o 20000 10 00 CD J PEDO UP HEJ Be amp 00 00 06 12 52 00 34 30 08 00 05 58 20 52 ED 3 3 01 03 43 18 pans nn and 001639670 Figure 10 11 12 13 Using Four Point Garbage Matte In Final Cut Pro this effect is found Video Filters Matte Four Point Garbage Matte Motion Keyframes This is not really an advanced function but it is used extensively in the film Keyframes can be inserted at specific places in a clip or still images effects etc and properties of the clip at that point can then be adjusted If another keyframe is added later in the clip and different
125. vival rate during the famous incident The visualization shows a conspicuous connection between the number of first class passengers that survived versus second and third class passengers whom obviously did not have equally good survival chances Part B of the figure is only readable as there is no clear description of which data has been visualized It is not recognizable as one cannot connect it directly to anything and the layout is somewhat artistic The specific visualization from Figure 1 is just an example and has no further explanation to it Part C is neither readable nor recognizable It functions typically as an artistic expression and is commonly used to visualize music while playing music in a Media player This type of visualization is Page 17 of 80 Group 151 VIS MED FILM P1 2008 typical imitating music beats or sounds and the viewer must take a profound look at it in order to understand the connection between data and visualization Each approach on visualization has its own strengths and weaknesses As mentioned earlier on areas like medicine and economics prefer a pragmatic approach when working with visualization In this way they have a tool which is easily recognized and thereby quick to respond to One could imagine the importance of this in e g an operation room at a hospital where a patient s heartbeat is monitored with visualization on a screen converting heartbeats per second to a curve On the othe
126. website would have the film on the front page a visitor counter and automatically move on to a side where the viewer can either choose to answer a questionnaire about the informational level of the film or move on to the website of the education after the film has finished Thereby it would be shown whether the poster created any curiosity or not and whether the interest in the film could spread automatically This could also be tested by making the film publically available online YouTube would be a good choice for this because this site has some rather advanced features regarding the behavior of viewers Apart from being able to see hits and popularity one can also see how viewers find the video the viewers demographics and what parts of the video the viewers are most interested in by showing at what point viewers stopped watching what parts they watched again etc This information would be interesting to look into at a later point to improve the film Page 71 of 80 10 10 11 12 13 14 15 16 17 18 19 Group 151 VIS MED FILM P1 2008 BIBLIOGRAPHY Uddannelsesministeriet 2008 September 2 Optagelse p videreg ende uddannelser Retrieved November 4 2008 from UddannelsesGuiden http tinyurl com 6y6nzp Jensen Torben Pilegaard Rikke Brown and Stig H Jensen 2008 t uddannelser de studerendes vurdering og frafald Copenhagen AKF Rapport ISBN ISSN no 978 87 7509 832 3 Cambridge U
127. well If more time and resources had been available for this project one would have been able to choose a wider target group and test more people in different situations but since the project is quite limited the target group will have to be narrowed down Therefore students at studies with exams preparing for advanced studies have been chosen as the specific target group amongst potential students at Medialogy For example students at the schools of stx students exam hf higher preparing exam htx higher technical exam and hhx higher 2 business exam commonly called high schools It will be of most relevance to specify the target of the project to the students at their graduating year as they are closest to choosing an advanced study They are during their last year presented to a lot of possibilities of future studies and are given advice on how to seek and find the right study for them Therefore it is important to give them the possibility of finding out what Medialogy is about With the time and resources given it is not possible to test high school students all over Denmark So the test will be made on students at high schools in Copenhagen because it is more practical geographically and also gives small spectrum of differences throughout Copenhagen In this section the target group has been specified to be Danish high school students at their graduating year and within the geographical area of Copenhagen T
128. x hhx and hf classes but there will not be special focus on the different courses at high school as they are all potential Medialogy students as discussed in section 2 4 Target Group Also there will be no special focus on any geographical differences in answers The number of students in the different classes will of course differ a little as it is not certain that all students were present at the test and some classes are larger than others The first test was at Vordingborg Uddannelsescenter the 26th of November with the Film Group test described in section 3 6 Test strategy The film was shown with a video projector to four classes two stx and two hhx and afterwards the questionnaire was handed out 67 persons filled out the questionnaire Afterwards the Control Group test was done in three classes one hhx and two hf These students did not see the film 46 persons filled it out The Film Group test at reg rd Gymnasium in Hellerup took place the 28th of November The film was shown to two stx classes together in an auditorium Here 37 persons filled it out Also here a test of the Control Group was done afterwards 2 stx classes filled out the questionnaire without seeing the film 44 persons filled it 6 1 RESULTS FROM QUESTIONNAIRE The entire test was done on 193 test persons all in all 104 of them the Film Group were shown the film before answering the questionnaire and the last 89 the Control Group were not Th
129. y chose three test persons and they did not seem to focus on whether or not their product was a good way of promoting Medialogy In the end this is also what they conclude they did not get an answer for whether or not their product promoted Medialogy better than the existing promotional tools Because of these factors the report can not be used a reliable reference or guide 2 3 2 OUTSIDE CIT Looking at surveys and reports about the problem outside the grounds of the university has proven to be somewhat effortless but following is a list of some relevant articles that have been found According to 2 approximately just 5096 of students at IT educations complete their studies It also concludes that to improve this one factor that needs to be looked into is the information provided to the students before the start of the study This supports the motivational problem describing the concern about students not applying or not completing educations if they do not know what the education is about 2 3 3 SUMMARY The Medialogy reports found did not document whether or not there is a problem concerning potential students not knowing what Medialogy is and neither did any of the reports found outside the school This is not surprising since the education is only six years old They did however give some guidance i e being anonymous during the tests On the other hand it is possible to find surveys proving that a lack of information

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