Marketing Module Manual
Contents
1. Body2 field and or images can be added by clicking the green plus icon next to Image Add Images 1 Select a Transition Effect for the images Random mixes up different styles no effect will change the image s without an effect 2 Click Select files to browse and choose images The system approves file formats JPEG and PNG Several images can be uploaded at once 3 Click Upload to save and transfer the images to the server and screens Add images Presentation Name d Displays CLUB BOARDROOM M CLUB LOUNGE F DOLMABAH E DOLMABAH E 1 2011 03 02 08 00 2011 03 02 16 00 x No End Date Begins Ends l Frequent Priority Background Slide Display 10 s Time in seconds Transition Effect Random T Daily Hee Text Editor Body 1 Body 2 A Image f 3 Begins 2011 03 02 08 00 x Ends 2011 03 02 16 00 x E No End Date E Daily E Frequent E Read only Displays Main Lobby MV Main Lobby Rus Lobby Downstairs Lobby Downstairs Rus Priority Background Template Initial Template lz Upload Remove selected Page 8 of 13 gt LAN 4 OTRUM Digital Signage User Guide Add Videos 1 To add video the Java Virtual Machine must be installed Click Choose to attach video files Only one video file clip can be uploaded at a time Choose the Display Groups on which the c2. or more of the screens has lost connection to the server This may be due to a loss of power or internet connectivity To find out how long the screen has been offline run the cursor over the red flag Why is a yellow flag blinking on the overview page The memory is full in one or more of the MediaCubes Run the cursor over the yellow flag to see which MediaCube is full Delete content calendar view gt trash bin icon until the flag turns green Why is the text on the screen blurry When text and images are saved in a JPEG format the text can appear blurry The PNG format is recommended when using both text and images Both formats work well when using only images Why doesn t the overview page show all the content added The overview page updates every 3 minutes After the update the Display Group starts showing content from the beginning For this reason only the first 3 minutes of content are visible on the overview page Why doesn t the content start when scheduled it Once scheduled content may not show up on the Displays immediately because content is collected from the server only every few minutes Page 13 of 13
3. room F conference 01 meeting E Conference 02 6 Choose the conference rooms R Conference 03 7 Choose the template for the conference E Conference 04 room Displays 8 Specify how far in advance of the Template Initial Landscape Template Display in advance 30 minutes Save Freview Cancel conference start time to display the information Information for a current and upcoming conference will alternate 9 Click Preview 10 Click the Save button to send the information to the screens Templates Text Price Lists RSS Summary Screens and Conference entries require templates to display the content Templates are made up of two parts 1 backround which contains the color scheme and or imagery often designed to reflect specific brands and 2 layout which determines font color size and the positioning of headers and body text Templates are uploaded to the system and made available to users throughout a zone or organization Default templates designed by OTRUM are always available in the system and can be used in the event branded templates have not been created Licensed RSS Feeds Paid licenses are required to display the vast majority of RSS feeds in a public commercial setting In addition most data content providers have requirements for displaying their data such as the prominent display of their logo in a customized template OTRUM has license agreements in place with several data prov
4. December 16 2011 OTRUM Digital Signage User Guide Business Support OTRUM AS OTRUM Digital Signage User Guide Table of Contents WAG OF COM SIGS eE A E ates p scape E E E A E EE 2 IVEI W cesar A A sade E EE E A EEN E E EE E 3 Arc DITA CLU e ere ces dase nce s pe vescnetacu aeasseedeos teenies Soccevesmetacusaeos senda oanien Seuecacsoesacucadeadaedno seen nsuedaurenee 3 FAS WED INTEN ACE ican atoasaenanetenit E tesa pcoasa recuetennt A E A E E EEE 4 IVIL TADS A N A E A E E E A E E 4 TAONG CWN P CC a A E E E ysuncsel taeaennretosenteoevcotes 5 TEPOV a e E E E ysuecseesseaeJearetesentcosvecties 6 POO CONTONE sacacecceepacetcn cee E E A E E E E A E O EE 7 AA TO aea E A E EA E E E E A E E 8 AddOn E E E E EE 8 Ada Vd ae E E E E A E E E E E E E E 9 POG PCE LIST e E E E E E E EA E 9 POO SS COS arae E E E E EN E E E E EE 10 Add HTML Web Pages BETA ONLY sccsccccccoincrctvacccanscatconatatwvcaenceismieavakacanscabcetatsoereanceresaeves 10 COn RIC SS E E T E E 11 Schedule aC Oi SOIC sas ee eet cre coeanonie sce sesenctenacensaneceecoaenonesct aueenctanscensnnnceceosenenesaetueenueceeseaat 12 UTA O gis ae nesta etrceeanace eae stnmed sone sae nee seusunessacesauaneeedavceau E A 12 Hem CCUIRS 4 CCS acres can areccteeescnnctnees E E sot tuceacecneaeaetnescseaactens ge fueeeuunereae 12 A E ss passers pois Sains caipesioec seed E canon aeubaeas eee nabcsatapaesgaus catenoesgseae ure psnseaue cueceuaeubeneesseaeees 13 Page 2 of 13 OTRUM
5. Digital Signage User Guide Overview OTRUM Digital Signage makes it possible to build and publish dynamic content directly to remote screens via internet connectivity Utilising this solution staff at every level can control content on screens distributed throughout multiple properties As a web based solution OTRUM Digital Signage can be managed from any location and from any web enabled device A brief demonstration of the web portal can be found here http youtube DrrreUh9IEk hd 1 Content can be tailored for broadcast according to time location and relative priority System Highlights 100 web based solution Focus on a user friendly experience for staff e No server hardware within the property e OTRUM handles server hosting OTRUM handles redundant backup and storage Architecture MediaCube A MediaCube is a small black box that is the engine behind the system Generally one MediaCube is attached to each screen Display A Display is a screen Displays must belong to at least one Display Group One Display can show content from multiple Display Groups Display Group A Display Group is a group of screens Display Groups can for example be groups of screens located in one area such as one lobby or in hallways throughout a property A Display Group can also refer to a group of screens in different physical spaces A Display Group such as All Oslo could refer to screens scattered in several properties acro
6. Q B Page 6 of 13 OTRUM Digital Signage User Guide Add Content Most content formats are supported including e Text PNG GIF and JPG Images e PowerPoint via PNG export MPEG Il and MPEG IV video e Price Lists RSS Feeds o News o Weather o Airport o Other Image Text XML feeds can configured HTML is listed as an option but is in beta mode only e Flash Files is listed as an option in the web interface but is in beta mode only All content is added in much the same way Refer to pages 9 14 for variations in adding different kinds of content 1 From the Overview page the playlist appears when any Display Group is selected 2 Inthe playlist click the Add content link in the upper right hand corner Select the type of content to add An editor window will appear 3 Name the content With the exception of video all content requires a name Unlike headers this name will not appear on the screens 4 Select the starting and ending date and time of the content As a default content is shown constantly for example from Monday 08 00 until Friday 16 00 and in the order in which it is uploaded to the system 1 2 3 4 e Tick Daily to schedule content between specific times on specific days of the week o Today on on for the whole day o Today off off for the whole day o Scheduled on scheduled on only between the two daily times o Scheduled off scheduled off only between the two d
7. aily times e Tick No end date to show the content until it is deleted from the system Tick Frequent to show the content between all the other scheduled content 1 2 1 3 1 4 1 e Tick Read only to keep other users from editing scheduled content Only the user that scheduled the content and users with higher level access will be able to edit the scheduled content 5 Choose the Display Groups on which the content should run Users with zone level or organization level access will be able to select Display Groups throughout these properties 6 Select a priority level for the content The default priority is Normal e Priority is the importance of content relative to other content Priority levels are High Normal and Background Content set to display at the same time will be shown in the order of priority As an example Content A set with High priority on Thursday from 14 00 until 16 00 will for two hours override Content B set with Normal priority timed from Thursday from 9 00 until 18 00 Content B will continue normally after Content A has ended at 16 00 7 Choose a template Click Preview to see the content before sending it to screens 9 Send the content to screens by clicking the Save Submit Disk icon Page 7 of 13 OTRUM Digital Signage User Guide Add Text 1 Define Header and input text in Body1 Depending on the template design text can be added to the
8. eens designated as Summary Displays e The Preview link shows lists the screens designated as Summary Displays Select a Summary Display to preview Conferences Calendar Today Wednesday 2011 05 04 Conference list Preview p ag 18 11 12 13 14 15 16 Conference 01 Conference 02 ot Ti Es o Conference 04 Conference 05 Edit Delete TODAY S CONFERENCES Coca Cola Conference 01 i Conax Conference 04 t First Technology Conference 05 441BM Conference 02 Shell Conference 03 Page 11 of 13 OTRUM Digital Signage User Guide Schedule a Conference 1 Inthe calendar view go to the appropriate date and choose the green plus button for the conference room in which to schedule a conference Add the customer name Add the company logo by selecting the green button next to the drop menu In the pop up window add the customer oes name and click Browse to upload select st Berg Hansen hd and upload the image The logo can be in JPG GIF or PNG format Click the disk A oerqhansen icon to save Once uploaded company Agenda ET logos are stored for future use and can be 10 00 Coffee Break 30 Lunch 00 Coffee Break 4 Write the meeting agenda content This 15 30 Wrap up selected in the dropdown menu text will appear on the conference room Displays Time 2011 05 10 08 00 15 30 5 Set the beginning and ending time of the Conference
9. iders to facilitate the proper use of third party content Page 12 of 13 OTRUM Digital Signage User Guide FAQ How do add images to an existing presentation Click the magnifying glass icon next to the item in question Search for and add images by clicking the Browse button Save the changes by clicking the disk icon How do stop active content Click the magnifying glass icon Set an immediate ending time for the content Save the changes by clicking the disk icon Alternatively remove the content by clicking the trash bin icon How do I re activate existing content Click the magnifying glass icon next to the content in question Set new beginning and ending times and save the changes by clicking the disk icon How do get the content to show continuously over other content Change the priority setting level to high and ensure no other content is set to high priority over the same block of time How do use other picture formats Open the unsupported format in PowerPoint and save it in a JPEG or PNG image format For the best results change the page set up in PowerPoint to W64 H36 for 16 9 screens and W48 H36 for 4 3 screens Why is nothing showing up on the screens The most common reason screens are dark is that the scheduling of the content is incorrectly set or has already ended Also ensure the screen s input is set to PC or RGB Why is a red flag blinking in the overview page One
10. iew tab shows all Display Groups within a Zone This is where most Co fi i 7 ika content can be scheduled and edited This page is automatically shown upon login Templates Summary Screens Conferences The Conferences tab shows a list of conference screens and any scheduled Users conferences for the day This is where conferences can be scheduled and edited Displays Display Groups Tem p lates The Templates tab is where all templates are managed Default templates are ones always available in the system and customised templates can be uploaded Reports Enterprise Templates are background imagery that fills the screen behind content and in some a Cases designates where and how text is placed such as when an XML feed is ingested Log Out Summary Screens The Summary Screens tab is where way finding icons and templates can be set for designated summary screens Users The Users tab controls access levels usernames passwords and the associated Organizations and Zones Displays The Displays tab shows detailed information about individual screens Page 4 of 13 OTRUM Digital Signage User Guide Display Groups The Display Groups tab is where Displays are assigned to Display Groups and the type of Display Group is defined as Normal Conference Summary or Archive Zones The Zones tab is where a user creates Zones and specifies which Displays belong to the Zone Reports The Reports tab shows detailed information ab
11. lear to erase all information for a given product including product name price and description Lunch menu Monday Item amp Description Disable Order unch today Chicken in teriyaki sauce 1 9o00e E 1 x salad miso soup rice item amp Description Price Disable Order Sliced beef steak with onion 1 12 70 m 2l salad French fries Clear item amp Description Price Disable Order Deep fried pork cutlet 1 112 70 C 3 y Salad French fries z item amp Description Price Disable Order D d S E A i500 l NoEndDate J Daily l Frequent ECRAN BAS V ECRAN HAUT l ECRAN MILIEU Displays Priority Background Initial Landscape Template Save Ganca Template Page 9 of 13 OTRUM Digital Signage User Guide Add RSS Feeds Name URL http rss cnn convrss edition rss 1 Copy and paste an RSS address to the URL field E 08 00 x for example http rss cnn com rss edition rss Pea 16 00 lial C Daily 2 RSS URL s are often found on web sites by clicking Frequent the RSS icon on the toolbar Displays W Denmark 3 RSS feeds are a type of XML feed Regular XML M Finland feeds can also be displayed in the system but a must be configured by OTRUM Priority Background x Template ART Sports aaa a a ne Add HTML Web Pages BETA ONLY J 6 Copy and paste a web address in the URL field Select the Slide Display Time The Slide Display Time is the numbe
12. of 13 OTRUM Digital Signage User Guide The Playlist When a Display Group is selected the playlist for that Display Group appears A playlist shows all content running or scheduled to run for a particular Display Group on the date shown in the middle of the header The Calendar and Today links as well as the arrows on either side of the date help users navigate to the date of their choice e The name of the content is shown as is the date span it will run e The magnifying glass shows detailed information Scheduled images video RSS feeds and HTML web page content can be edited in this view e The Copy link copies the content to a second line e The Edit link shows a detailed view where Text and Price Lists content can be edited e A blue box with an arrow indicates content is live e A box with three tiers indicates the relative priority of the content high normal or background Clicking the trash bin will delete the content Deleted content will be removed from all Display Groups CLUB LOUNGE Calendar Today Wednesday 2 March 2011 Add text 2 Mar 05 30 19 15 B Addimages Add video Add price list Copy GENEL 4 Jun 00 00 No End Date a addRss Add HTML Copy Spa InterContinental 4 Jun 00 00 No End Date MEQ amp Copy toplanti LCD dikey jpg 29 Jun 00 00 No End Date a Copy Promosyon 2011 1 Mar 00 00 31 Mar 23 55 ay F Copy Weather Forecast rss 2 Feb 00 00 No End Date
13. ontent should run To choose multiple Display Groups hold down the CTRL key while making the selection with the mouse 4 Click Submit from the bottom left corner of the window to start tht e transfer of the video file to the server The progression of of the transfer is visible on the right side of the window Once the transfer is complete the transfer information details will disappear Closing the window before the video file transfer is complete will cancel the transfer Several video file transfers can be done Video Windows Internet Explorer https webconference otrum net videoupload php cg 202 amp time 1299050570 File Ble ie lle ie _ Daily Starts Mar 2 2011 Ends Mar 2 2011 _ No End Date _ Frequent Display Groups CLUB LOUNGE MARMARA BOARDROOM FATIH Arsiv D ECI OOD 4 simultaneously ens rnio Background M Submit Close window Internet a 7 100 Add Price Lists 1 Input Header and Body1 information to describe the list Input Item amp Description and price information for each product 2 Define the order in which products will be listed on the screen with the Order pull down menu on the right side The system automatically changes the order of all the products 3 A product can be temporarily removed from the screen by ticking Disable This is useful if a product is temporarily out of stock 4 Click C
14. out Organizations Zones Display Groups and users by clicking the corresponding tick box Enterprise The Enterprise tab is where content for the Enterprise platform s widgets can be programmed Most users will not see the Enterprise tab in the Digital Signage web interface Select Zone The Select Zone tab is where all Zones are listed A Zone can be searched for by name The Overview Page On the Overview page Display Groups are shown Each Display Group shows a preview of the content running on the Displays By clicking a Display Group the content can be modified Conference 01 Conference 0 Conference 03 Conference 04 Conference 05 Hallway Lobby 02 Archive The flag on the bottom left of each Display Group indicates the status of the Display Group e Green flag all content is functioning normally e Blinking red flag one or more Displays have lost connection to the server e Yellow flag the MediaCube memory is full Content has to be deleted to make room for new content Blue flag represents a virtual Display Group or Archive Such Display Groups are generally used to hold content rather than keeping such material on computer desktops facilitating cooperation between multiple users with access to the same Display Groups Archives are not attached to any Displays The number at the bottom right corner of each Display Groups shows the number of content presentations that are running or scheduled to run Page 5
15. r of seconds the web page will be shown before transitioning to the next content in the system The default time is 10 seconds content such as news Name www otrum com URL http www_otrum com nid 15400 Begins 08 00 x Ends 16 00 x No End Date l Daily Frequent Displays MV CLUB LOUNGE M DOLMABAH E F DOLMABAH E 1 DOLMABAH E 1 2 Priority Slide Display Time in seconds 10s Background Refresh rate no refresh Page 10 of 13 Select Refresh rate to automatically update the web page This is useful for web pages with changing OTRUM Digital Signage User Guide Conferences With the conference function the system can be used to schedule and manage conferences and provide way finding for conference attendees Click the Conferences tab listed in the Menu on the left side of the screen A calendar view will appear with all conference rooms in the property listed e All scheduled conferences for the given day are listed with their corresponding time window e The Conference list link shows the overview of all the scheduled conferences e Move to a different date using the Calendar link the Today link or the arrows on either side of the date Conference information can be edited copied or deleted by clicking the orange conference bar in the calendar view Once scheduled the company name logo timeslot and way finding icon will automatically be sent to scr
16. ss Oslo Display Groups must belong to at least one Zone Zone A Zone often but not always represents a physical entity such as a store or hotel All Zones must belong to an Organization Organization An Organization is the core group or entity in the system A company chain or brand is very often defined as its own Organization Access levels within an Organization can be controlled allowing specific staff access to certain areas and limiting others The four levels of access for users are Organization Admin Zone Admin Advanced User and Conference User Page 3 of 13 OTRUM Digital Signage User Guide The Web Interface Login to the web interface using a unique username and password https webconference otrum net OTRUM DIGITAL SIGNAGE A secure login portal that enables you to create edit and upload content to public area and in room screens Username Password Log in Menu Tabs Navigate through the system by using the Menu Tabs which are always to the left of the screen The Menu tabs are customised according to the access level designated for each unique user For example Digital Signage customers that do not have a conference system will not see the Conferences or Summary Screen menu tabs as these relate solely to screens designated for conferences Likewise customers that do not use the Enterprise platform will not see a menu tab for Enterprise Overview Overview The Overv
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