Nouncy User Manual - Nouncy Help Center
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1. Nouncy User Manual Setting up and planning your first campaign What is Nouncy Nouncy is a tool to let people speak out for you on social media People in and around your organization can contribute social media posts for YOU to publish to THEIR timelines at a later point in time This is how Nouncy works 1 InaNouncy campaign you choose a link that you want to spread on social media for example a link to an announcement on your blog a link to your Facebook page or a link to an event page 2 Onyour campaign page everyone can contribute social media posts People write the message themselves but link is automatically inserted into all messages 3 You as the campaign manager decide when to publish the messages to the timelines of your supporters You can publish them individually in groups or all at once Check out some examples of real campaigns here featured nouncy com Setting up your campaign Creating a free account Go to Nouncy com and hit the Start your campaign button and follow the instructions WATCH 1 MINUTE VIDEO START YOUR CAMPAIGN Signing in to your Nouncy account Go to Nouncy com and hit Sign in at the top right Featured campaigns News Sign in Deciding what you want people to share The first question to answer when you re starting your first campaign is What link do you want people to share in your campaign What do you want people to share redbull com s2. Shoot us an email hello nouncy com Or you can log in to the app and chat with us directly by clicking the icon in the right bottom corner of your screen
3. you and why Will be displayed right Hit the buttons below to schedule a post for us lat above the call to action buttons It will look like this on your campaign page Hit the buttons below to schedule a post for us to send later Support with Twitter Support with Facebook Support with LinkedIn Making your campaign public At the last stage of setting up anew campaign Nouncy will ask you if you want the campaign to be public or not This campaign is public Learn more Making your campaign public means making it visible and indexable for search engines If you decide to leave this box checked chances are that your campaign page gets picked up by Google Read more about making your campaign public http helo nouncy com what does the this Ccampaign is public checkbox do Ask Team Nouncy for help When you have questions or want some feedback on your campaign drop us a line We re here to help Find details below Promoting the campaign Don t let people arrive at an empty campaign page A campaign page that does not have any posts scheduled on it looks a bit sad So before you start inviting people to your campaign make sure you already scheduled some posts on the campaign page There are always people around you that you can ask directly i e colleagues friends your boss Make sure to have around 10 posts ready before you start inviting people who do not know what Nouncy Is Send clear instructions To get p
4. e your news The planning can differ greatly for different types and sizes of campaigns If you re not sure what to do or if you just want some feedback on your strategy or content do not hesitate to ask Stef Gall founder of Nouncy for advice You can click the question mark icon at the bottom of the tool when you re logged in Or you can drop him a line at any time at EXAMPLE PLANNING A CAMPAIGN In this example we ll use by Red Bull http redbullsui nouncy com seabase to take on the most treacherous stage of 1910_ 4 weeks before the event The team discussed the campaign planning an strategy with Stef Galle founder of Nouncy They created a Nouncy campaign and started collecting the content for their campaign page a header image a profile image and some good copy They went back and forth between the team and Stef a couple of times to fine tune the copy and content 3 weeks before the event The campaign page was up and running and they the team started to schedule the first posts from their own accounts their personal Facebook and Twitter accounts and the national Red Bull Facebook page 2 weeks before the event Ten posts were scheduled in the campaign and the campaign page looked alive and kicking Now they were ready to invite the first batch of supporters Colleagues Red Bull teams from other countries and the athlete himself Patrick Seabase 1 week before the event 27 posts were scheduled on the campaign page In the
5. eabase1910 Okay next step Choose alink that you want people to spread on social media Some examples Examples of links to announce with a Nouncy campaign a link to an announcement on your website a link to your Facebook page a link to the sign up page of your event a link to your new album in the iTunes store a link to the download page of the game you made a link to a job opening at your company s website After typing or pasting the link hit the green Okay next step button Fine tune how your link will be shown in social media posts When you post a link to a social network like Facebook or LinkedIn a social snippet will be created to represent your link Nouncy allows you to fine tune how Facebook and LinkedIn will show your link in the posts of your supporters by telling the social networks exactly what information to use to represent your link On Twitter only the image will be shown with your post What do you want people to share http ourband com our new album How your link should be represented on Twitter image only Facebook and Upload image 4 gt LinkedIn Learnmore W Ki J Download our new album on itunes Our new album is out today We ve been working on this new release for more than a year and it paid off Get it while it s hot Hashtag s that should be included in each tweet optional W ourband Next set up a campaign page To learn more about how y
6. eople to actually support your campaign be sure to include clear instructions for people on how they can help Here are some example instructions How you can help Go to my campaign page your url here Hit one of the green support buttons Support with Twitter Support with Facebook or Support with Linkedln Write your post Give us permission on your social account to post the message to your timeline at a later postin time I he permission you give us is for posting the EXACT message you wrote to your timeline ONLY ONCE Invite the right people who can reach your target audience A Nouncy campaign should not be about building the biggest social reach but about building the most relevant social reach Thatis the people who schedule posts for you should have followers that are relevant to you If you let a teenager post on Facebook about an anti aging cream just because this person has a large number of followers you might want to rethink your strategy One tweet with a relevant following can have an immense impact regardless of the amount of followers the person has Approach people personally Asking people to help your campaign works best if you do it personally Sure it takes some extra time and effort but it generally pays off big time Choose the right moment to start chasing the big fish Do not let the big fish i e the people with impressive and relevant networks arrive at an empty Campaign page Wa
7. it until your campaign has gained some traction before pulling them into your Campaign If they see that a bunch of other people have already helped out the social proof might give them just the nudge they need to contribute Deploy your marketing channels when your campaign is warmed up Once you have assembled a good first group of supporters start targeting other groups include a link to your Campaign in your newsletter or publish a link to your campaign on your Twitter and Facebook accounts Show your progress Once your campaign takes off publish updates on the progress of your Campaign on your social media channels Telling people how many supporters and social reach you ve already gathered works wonders So don t forget to post screenshots of your social reach along with the link to your Campaign to your social accounts Ask Team Nouncy for help When you have questions or want some feedback on your campaign drop us a line We re here to help Find details below Planning your campaign Every campaign is different and requires a different timeline Some Nouncy users start a campaign in the morning have a social reach of 100 000 by the afternoon and announce their campaign at night Other campaigns keep going strong for months Our advice We usually tell people to have the campaign page up and running including 10 posts by your own team and colleagues and the company Facebook and Twitter account 10 days before you announc
8. last week they invited the last batch of Supporters friends of the athlete with big social media following mainly other Red Bull sponsored athletes and bloggers with relevant followings and cycling communities They also sent friendly personal reminders on Whatsapp to people who didn t respond to their first request The launch In the morning of the event 80 people had scheduled social media post with a combined social reach of 500 000 followers When they hit the announce button they unleashed a wave of activity on social media Warning scheduled posts might expire One thing to keep in mind when you re planning your campaign is that some posts might expire If people schedule posts for you using their personal Facebook profiles these posts might expire after 60 days You will get a notification before posts expire Generally itis not a good idea to start collecting post from supporters more than 45 days before you will publish them We re here to help Team Nouncy is always willing to help you to make your campaign a success By looking at the Campaigns happening on our platform we have gained a lot of knowledge on how to create the perfect Nouncy campaign We are always willing to help you decide on your campaign strategy or planning give feedback on your copy and photo s used or just have a chat about improvements we could make If you find errors typos or weird stuff in this user manual please let us know Holler at us
9. ou link will be represented on Facebook http help nouncy com how will the posts of my ambassadors look on facebook Setting up your campaign page A Nouncy campaign is a public landing page where people can contribute one off social media post for you to publish to their timelines at a later point in time On your campaign page you explain what you would like people to post about and why you need their help Setting a header image Setting a header image is optional but we strongly recommend to do so Good visuals can help you a great deal in getting your story across The size of the header varies on different devices and screen sizes There is no ideal size for your image As long as itis at least 1500px wide and 500px high you re guite safe Make sure the thing you want to show is in the middle of the image to prevent it from being cut off on smaller screens Dismiss header image Upload image Tell people why your supporters should help you Campaign title and description Every campaign page has a title a description and a call to action text The goal of the page is to convince people to help you out by contributing social media posts So the title and the description should tell a good story about why they should help But don t forget to tell people how they can help Call to action We ve created an extra text field to a highlight the call to action and get people to hit the buttons What do you expect people to do for
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