Writing for the Web - User Experience Russia
Contents
1. Typicot values per 1009 Energy Joules 458 Calories 109 Protein 5 40 Catbohydrote 15 00 Fa 3 09 Typical volues per meal Energy Joules 1419 Colores 337 Protein 16 79 Carbohydrate 45 59 cheese tomoto pur e black olives Energy Joutes 458 k Calories 109 Protein 5 49 Carbohydrate 15 09 fatty colour beta carotene flavouring modified starch extra virgin ofve of salt saut ed vegetctte poste partially hydrogenated pala sunflower carrot celeriac salt sugar yeast exttoct leek celery red pepper onion ccidity regutotor Hartaric ocali gari sige bosil flevouring thyme oregano CONTAINS WHEAT GLUTEN MILK 6 CELERY MADE WITH NO GENETICALLY MODIFIED INGREDIENTS STORAGE INSTRUCTIONS KEEP FROZEN Must be 48 C or cooler DO NOT REFREEZE DEFROSTED FOR BEST BEFORE SEE SIDE fatty ocids colour bela carotene flavouring modified starch extra carrot celeriac salt sugar yeast exteoct leek celery red pepper onion ccidity regutotor ftartaric More about levels of detail m Visitors should be able to anticipate levels of detail it easy on visitors who found the page via a search engine Make sure you have something to say on the pathway page Make sure you have something to say on every page mt c c A WELCOME TO OUR WEBSITE fern icon tre beer perce tee2. io gia Extra Dicount on al colechid purchases Bur please rentaci us indore you leave home bo mi miesie us All goods mug be paid fer including amy delivery charges buone fury ang dispatched all your rights and guarantees will be hanoured For oder and help plese contact us at Kasay Garden Omamant Dalingien Grange Farm Duaten MNortfamnqion NNSTPZ Plaga chick em Mf manu 5o ses a sample of our hiag Source ornaments fsnet co uk bsinresiens What vee do band aria Dijn ead mm ima al ieee ood p we a I a img Tha arn bd Pe I Golden Rule 1 m You can t write good web copy if you don t know where and how it is going to be used You need to understand the navigation and architecture of the site Information architecture What 1 information architecture s The arrangement and labeling of browser based information so visitors find what they re looking for quickly and with the least possible effort It s about fulfilling goals And usability Making sure everything works the way you intended it to This is what it looks like Search Contact Products History Dealer addresses Red products Mission Green products Data sheet Blue products It can also look like this 1 0 Om OTL 1 4 Vedteegter
3. Er Seis Tus Faning erg modiis ne Ge biti Osa nd ptu cenis Pam hane Ke TREE FREE ROI Porel i Cist Seb Tu CO procERR Dry proceeds ai niani aed ings Deterrence adec akon KE pou CIRCUM hom pirjes cach Bow figures Tha FREE Exc F cacumen of Pu mast common siens Cass Branco mates a cx imamen RW m Curius zh Bow Source calculate roi faster com Calculate ROM penes P Without Compan Spread abel a few El Pimi M borers ot com SHARK ROI Software ROI pusimness Psal wem da _ Sie ROI Date ullos DU Eod quu acm abor for iepen qi RI inam tpr feet a hpp Feely Cone Pus ee gui dag a ae gl pis LES BOO ee Cal Breh rae Se awe dfe BY bam ee brim aS UE I2 aum Ba Source sharkfinesse com The golden rule of landing pages It answers the promise of the link leading to it LOSE UP TO 10 Ibs IN JUST 7 DAYS Amazing New Mabural Formula for Women Works Fast Eliniisates Lip he 1000 Calerkes Per Day boone Energy Leris Carbs Your Cravings Vow Body of Claim a 1 Month FREE Supply Now yI Free today rer Paqua wip oey bpp HAr Tapy LL Ps IE 3 E 1n x naut esce el be
4. its Eu Food About Switzerland History and Customs Sowitzerand was founded more than 700 vaa apo Long juars of peace haee left thes maek on our hentage herbory arid culbuna Geographic Faris Pula ed bed clam tia re M Mentality and Customs Switrerlamd was founded more than years ago Long years of peace haee belt thelr mark oe our beritage history and culture he past We cong Ebo Fact hat Sentreland m in Switzerland to Caesar 58 BC presented the Heleetiana from amsgramng to France and founded a floursshing Halvetia Dhuit divenches ane amongst others evidence of this bs the present day The people remained in the Alps The real history of Switzarland began in the 13th century eith the frat aane from the villages around Lake Luceme Wdkam Tell Rothischrerur vicbonous battles against tha Habsburgs Drs amd batted withen Switzertand Reformat caf ang i wash and the Courter fafermateri Congueat by Napelaon im 17986 put an end te tha Old Confedergtion Tha riw era began n 1848 the arguments about the hype of state lead to a pioneering revolumtonany combruben Europ a damocrabe Federal stare with 26 sovereign canton demotratcally elected authorities a two chamber a direct pobbeal sas and equakty of tha Tour lansiages of the country and culbures Labels n Things Winter landscape
5. Townace Cammy E Xunpori 3 Frew geet malal ft c rable V Win WS 800 653 0024 configurable Web Win VS management propc vimibity a ikl a helo dee or all le above What s Mew in OnTime 2009 Ship Software OnTime Save 400 Fearthe ta rides 1 I II NEST erin cmn ca rae iri Dn lees peu aT neh brey Wii Gn oe IRE d eed obe rr itn ud _ Download OnTime 2008 Software Project Management Source axosoft com Business Process Software W Compare Top Ranked 0 Buenas Process Wanagement Guede lusiness Process Management Software Finder FILTER SOS TT IP o res eieuta 468 in GO aie m aer Policy amp Procedure Manager i ros nete He lxx fugi momin Cernis Geine Duae PEE Production Departement ics ado Vestrum uada Campum PEMEX J coat Pag ambu quise Es i12 an goni apri T Dos Pa M elem pares Pepe eee Lagar Lenten iniu gram 120 es Regies Tafezenalson fran MuStiple Veislaors Source capterra com ROI For Hon Experts W Ejay ott Qutine Spreadsheets instructions ae DUS Businessc ase com YOUR DECIDON MAKING SOLUTION CENTER Home
6. Trips must be changed no later than two hours prior to such departure Cancellation Trips can be changed free of charge though no later than two hours before departure The amount is put into a Sterling customer credit account which can be used to buy other trips with Sterling The amount will be available on the account for 12 months Summaries and billboards Executive summaries Poor Employee share issue completed XYZ Corp has now completed its employee share issue Better Employee share issue completed XYZ Corp s Board of Directors have decided to offer the employees the opportunity to subscribe B shares in XYZ Inc And how many do YOU recognize Mazda Audi Citro n BMW Jaguar Volkswagen Purpose of summaries Let people know where they re going before they get there shared reference Help them differentiate between similar pages Don t try and close the sale Short truthful hyperlinked Use keywords to improve the scent of the label Don t be afraid to repeat the summary on the lower level page The essence of all dynamic billboards such as archived news and site search A fairly good dynamic billboard Shopping Seer Parle Fudd lors bower Por ia Chess Pampa hie piaj mod iraj a ur o dj Vi i eel ee d d Dee bag aa dera Pee eed lamer Sant bony rada WE ORMA mOh E 3 S ERT d
7. Scene of the crime RIBS SEAFOOD gt STEAKS TRAVEL INSURANCE AGENCY WEIGHT LOSS CENTER The UPS Store Pizza BLOCKBUSTER I DE NTIST i DENTIST FINALLY LL Smo ARRAGON RIBS SEAFOOD TRAVEL n cs E AGENCY TT lt 1 Mobile gees 5 dioShack I Aw TRAVEL INSURANCE AGENCY 4 GOURMET SALADS Hur a BLOCKBUSTER DENTIST BE Mobile CLEANERS RadioShack Write labels that work Page labels AREN T headlines Links to articles ARE headlines but also function as labels Keep page headlines short and direct Include 1 2 keywords in each news headline Think twice about cute headlines Example Microsoft earnings Microsoft earnings lower than expected YES Much ado about nothing NO alit Keys to good label writing Call things by their right name Be consistent Don t use internal company language Speak your audience s language Keep menus homogeneous o Men women children o Men women tall people Keep labels clear o Humerous greeting cards o Make someone smile Menu or organisation chart Reporting to the Director General DGREPORTS gt ILO Office in Japan ILO TOKYO gt Department of Communication and Public Information DCOMM gt Director General s Office CABINET Ethics Office ETHICS Partnerships and Development Cooperation Department PARDEV gt Bureau for Gender Equ
8. quick and dirty introduction for some of my friends at UX Russia 6 October 2010 User eXperienc X About Writer Honeymoon Trail Marionettes Stage director Det Kgl Teater Writer The Compleat Talking Machine Marketer Bergsge 3 Cross Border Comm Writer Practical Information Architecture Web strategist E Reiss FatDUX Writer Web Dogma 06 Evangelist IA Institute EurolA IE Madrid No Brain Him write good Him help companies do stuff Him smell ok Shamelessly stolen from Law T Boros Comme her airne amp Davin WiINEERGER d Terrace Broockline MA com www eve com Piipa eey Iypereeg cimi blogger Why are we here m 1997 lt 2 of all text was for interactive media 2009 gt 32 of all text is for interactive media gt 71 of all text is read on screen Sources Nielsen Gartner Forrester guesswork Reading a book is relaxing Photo Flickr Relaxing Romantic Photo Flickr Why is text important Because content is king and most web content is text A picture isn t always worth a thousand words Although sometimes it is People read as much as necessary to achieve a state of shared reference Do we have a shared reference And what are YOU looking for in a shoe Landsend vi Pretty Dry Hiker flexes like sports shoe Alte
9. s elements of user experience Surface plane c o What users see EU Skeleton plane o Physical placement of elements Structure plane o Information architecture o Functional requirements OS Strategy plane Site objectives and user pv needs Source jjg net Owner visitor relationships got what came for I got the message Valuable I think it sounds experience reasonable I m ready to deal with them will come back Good experience Good experience IP United State JUS 2 Decpariment ao j Qaeda Training Manual Enhancing user experience s How we write specific type of reader o Create levels of detail o Improve skimming and scanning What we write specific reason o Build shared references o Build trust o Build sense of history Where we put our words specific result o Make navigation more effective George Orwell s Rules Never use a metaphor simile or other figure of speech that you are used to seeing in print Never use a long word where a short one will do If it is possible to cut a word out always cut it out Never use the passive voice when you can use the active Never use a foreign phrase a scientific word or a jargon word if you can think of an everyday equivalent Break any of these rules sooner than say anything outright barbarous Common myths Text shouldn t be longer than 10 lines Text should be
10. DAP EWwcthe oon Car Elsetrie Scooters DAP Yje maaie Low 106 Moi Ghetto mal Pure toy ST ors How Electric Care hak H cen are n Pa aed Geet poem rar can and alere one electri Google T Taq ci limia Iag pi eee Tie Par Lagecricreeesa 1 18 a rh DRM iiai 003 a Anas TL Free arsi meee 17H furati aeu pd camur Sohn wee 2p pm aan Lan mi n ILE I pm ROL Too Y x One pert pd dir nta abd mis Das Lasst ie rss ol wie RO Tog hie Cakes Teel rabie an teen im min Tee bom ROS Caieutter for Ad 12 cac ull a dox arcad stern aab hn Ada ja niin ic Amal mappa he parten he iu ina ILLE iow d as il pexcaaasn cine Calculate CPC FOR Cabeualatos CPU FLU 3o eed ange ROS apm Cama Hanoi Cems Repon rlaboesa DeF a rr Anab ght Sees gies 14 4 des n casum BEDE treachery FatDux Custom Workflow wf L NEM
11. P Sofia onder For tiiti aed vxo denar krei dinier imul wounds ange plug gio inu pee hee rand Baria Dien Emi DS EI Ge Viri Deeb Calend id ET un ai Qa good in terms of function not necessarily content A slightly better billboard Search results AL cg eibiliby Ware bee Transpart sca vitity ower v Tete CATETE arczauw iy Acoranikalty Arresadhilety Source tfl gov uk Search results in poe ra RU DTE n ei ee dd load i inary Ea dd sd ia ludus ee ugar cni es mem pi n mdi amare Ley cons Source lundbeck com 3 Euan In tre area And the difference is MONDAINE aeui Ou lemyi abr hi A555 20212 11 SEE ARSE 1212 18568 Lippman 3 Marre Weir mance r LIE TT aa DEIGI mu 38 100 A450 20244 1 SES rmaiximne Viger raaurtance BASE OR 1 250 AS Moerman a Gaary Bay Cade Can Aig dae Vite NICSE Yoates ew METUS an Source mondaine com A non dynamic billboard Ry The Fames Tree Top Fone Animal Adventure the game Source zsl org Summaries should reflect the actual page content
12. ge upm nea um Oe TII am wad tamem u de ee Bab mi Ta Lana Fe H Poe Pine Tanin The Frat HI Cogs eh Ter FRE CT fiar Wg ria ter esa Try FREE New Source zacjohnson com BEST CALL TO ACTION HEADER KEY POINT KEY POINT TWO KEY POINT THREE KEY POINT FOUR CALL TO ACTION IMAGE CALL TO ACTION HERE Try it Free Today SOME TYPE OF REMINDER OR LIMITED TIME PRONOTION TEXT LEGITIMACY IMAGE OR AS SEEN ON TESTIMONIAL TEXT OR TESTIMONIAL PICTURE PRODUCT INFORMATION OR PRODUCT PLACEMENT HERE REASON TO PURCHASE OR ACT NOW Try It FREE Now Source zacjohnson com Seven rules of landing page design 1 Mirror your ad 2 Keep your message simple Straightforward headline or even same as Straightforward copy Visible trustbuilding devices o Clear call to action Don t take over the browser Limit the response options but provide options Keep registration forms simple Use your encore page proactively Take nothing for granted Information architecture reprise Information architecture again You need to give feedback to others on the web team You are the first line of defence against bad decisions Your opinion can make a BIG difference Too many boxes 1 About the company Mission History Or
13. 37 actually read carefully m People don t come to linger over your text People read slower Text ona page has sharp sharp The eye perceives greater contrast Text on a screen is fuzzy by comparison fu 77 y The contrast is relative to screen brightness Scan and skim Scan page to find physical areas of interest Scan subheads to zero in on subjects Skim copy for keywords and phrases Read to get detail Click to interact o And they ALWAYS read your links First word after the bullet Source useit com alertbox reading pattern html Why do visitors come Look for a particular type of product service or information Look for a specific type of product service or information Also s Merely curious Because your site turned up in a search Because another site suggested the link Because they already know about you for some other reason And they come back to Take closer look at something they saw the last time they visited Check to see updates Use site service What do they know s We never really know o Did they use a search engine to get here But we know where they ve maybe been o The previous page for example Our writing must reflect our site structure o We must create levels of detail Levels of detail Levels of detail Newspapers o Headline o Lead o Fullstory Websites o Label o Short summary o Detailed presentation Supporting evid
14. Um E comfortazie Lgetweigh dengn tul ab reb Women s apprebate A circumstances 8590 4 b d abragoh tmn Outdoor Gear b Apparel fabric upper are sictitama tee Ded Luggage b Travel costed beams reduce weer oe Mann eh ett fee Home Outdoor Living fram rocks and Waterpro wb at chet et breathable Gore Teo krong Gat Certihcates beeps mater out wide alowng ee heat wane to sarana Interne x saci ne o wit 4 o te c C non L7 A A were ted oastea w aeg met sbab isme seert ibing deed the Fe mot te IL Alm hoe o ee york peat 6 ty t of Meie gt 4 47 jen up oeit bet Pee dengefa vq and se hb S in weet an 9 aro apt etd weeks w tan Fm ace Cash Jewel ilz FatDux Let s play the Bright Idea Game The keys to creating shared references Don t take anything for granted Anticipate the questions people may have Answer questions they didn t think to ask Examine content in the context of scenarios The communication environment will affect the information needed at any given time Pas Bagendem svinger ud We have moved to 80 Great Portland Street London SWIW TNM get to the new prem
15. and while statements Get listed o Open Directory o Yahoo o LookSmart Let s get down to business Before you write think Web culture Context Screen Skim reading Keywords Search engines Links and interaction International Then ask yourself WHY am writing this WHAT is my main message WHO am talking to HOW do want them to respond i xe lator mona jur an lig 5 be habis radiations BOUT Apo aed kabeas rele chc mmt Se rai l arnemumg 82 Labour hor bets pene aig eph Labour Fietatons Posed Conis Tiu ee Waira Vee Pega hm ot a Labour Relations L air 1 1 t Start with the core Short is better Cut out Unnecessary words fewer words makes it easier to spot important info Keep sentences short Eliminate happy talk Instructions must die Scary observation The User Manual for a Mazda is 37 times as long as the United States Constitution Shorter is often better Man ATTN Instructions must die The following questionnaire is designed to provide us with information that will help us improve the site and make it more relevant Please select your answers from the drop down menus and radio buttons below The questionnaire should
16. as long as it needs to be People don t read on the Web People DO read on the Web just a little slower Don t interrupt the flow of reading with text embedded hyperlinks Use embedded hyperlinks but don t overuse them Readers are unwilling to scroll If it s worth reading they will scroll Relevant statistics Longer text outperforms short text by 40 5 Short copy ROI 14 Long copy ROI 2196 Source Marketingexperiments com 2004 Over 75 of readers scroll before they do anything else on a page o Readers feel compelled to scan o Mostreaders scroll at least 5096 of a page Source Avenue A Razorfish 2008 Little known facts Cute labels links are often counter productive Shorter sentences are better than long ones One idea per paragraph Subheads help readers scan Bulleted lists help readers gain overview Many people ONLY read your links About 10 of all web text is for machines o Meta data o text alt and help The elements of on line text Basic types of text Labels and links Headlines Subheads Executive summaries Detailed descriptions Contextual navigation Convenience text Metadata Sample screen Mui JAN ww Labels links Electronic voting in Flora amp Headline EI Grise FHH Did ere repie a art adi yr protien anth amter C Subhead afer ihe hotty costevied HENI election euuits 15 of Flori
17. inter sion elo LILA F s n Dorsten inis Dg nm da Fan he tr hi be oa bre Meta titles are primary text Search engines record this first It s the first text seen in the results list It s the text shown in Bookmarks and Favorites The first word is the killer term Don t start with the name of your organization except on the home page Include important keywords Create Power Combos of 2 3 words Max 69 75 characters Meta description 140 200 characters META NAME description CONTENT IE is an international higher education institution based in Madrid Spain offering Doctoral degrees Master degrees MBAs LL M s Masters in Management Executive MBA programs and Specialized Masters Undergraduate and Executive Education programs IE Business School Overs t denne sid Instituto de Empresa Business School has built an international m based on its aii ug one year Master n Education www ie edu business 20k sider Meta descriptions generate interest Search engines display this first Its the main text seen in the results list Include important keywords Include important trigger words Will often be identical to the first two lines of text on the target page Max 140 200 characters with spaces Meta keywords about 25 words lt meta name keywords content balance disor
18. only take 2 3 minutes to complete Source Steve Krug A classic example About this website Help Thes wubenbe js a wobsio for FL Ad this ste you can mad more about hows you use this site E you have any questions about the website plaase Teal fraa contact the wesbengdper Havigatian The naeigatson bar for Ihig website r amp located in thy top ofthe ste By wimg The Beach engine you Gnd what you ane looking far I you would bha lo use 3 3memagp for n msgatian hia can be found under al the top nghi comer 5 You cam retum to ihe home page forthe F L Senidih Group company for each individual site by cheloing ibe company baga in the ppor bet hand comer Screen The screen dae of hrs oplimeted for pixels T you have ang wiesg tha fill size amp cnien please cherk pour Display Propartips and Selimas and reast bo 05610 pixels GNOtometrics com Welcome to the website of GN Otometrics the world s leading supplier of audiologic otoneurologic and vestibular instrumentation GN Otometrics develops manufactures and markets computer based audiological and vestibular measurement instrumentation under the Madsen Danplex Rastronics Hortmann and ICS Medical brand names in over 70 countries worldwide This website provides you with direct links to the individual websites of the following GN Otometrics brands AuditData Madsen Danplex Hortmann an
19. readers Few readers Be direct Don t put the most important information in the third paragraph o Visitors don t want to wade through several paragraphs to find out they re on the wrong page Write front loaded paragraphs Dont be afraid to spend as much time on the intro as you do for the rest of the page Do practice Who What When Where Why and How WWWWW amp H A special tax on automobiles will be used to finance road safety improvements throughout Portugal The Prime Minister made the announcement yesterday at a press conference in Lisbon in response to the drastic rise in road fatalities WWWWW amp H Who Minister What announced special tax on autos When yesterday Where in Lisbon Why reduce road fatalities How finance safety improvements Tone of voice Be objective Drop the hype Be personal Lighten up you than we Beconcise Getto the point Let folks grab and go Lewis Carroll on directness Begin at the beginning and go on till you come to the end Then stop Choosing your words These boots have everything you need for stability and support in demanding conditions and a comfortable lightweight design you ll appreciate in any circumstances Rugged puncture and abrasion resistant synthetic fabric upper and polyurethane coated leather rand reduce wear from rocks and roots Waterproof breathable Gore
20. relevant o forranking It looks nice but Uu Skoletjenesten Ld MEDII ELLEN II oe EDITT iiA bork og fea t liege re dhr trye irad ehir i h a NE Te ee Rab cho rude bada Gee Se E TIE tae rer tie peri m pen am las if mE heer mg ber boni beatin Source danmarksakvarium dk To bullet or not to bullet Skoletjenesten i Danmarks Akvarium tilbyder undervisning i en r kke forskellige emner relateret til livet i vand herunder f dek der camouflage sv mning levesteder tilpasning adf rd evolution fiskeribiologi koraller og dyregrupper Udgangspunktet er mulighederne i udstillingen men alle emner forberedes med elevaktiviteter i skoletjenestens forundringsrum Bulleted and hyperlinked Skoletjenesten i Danmarks Akvarium tilbyder undervisning i mange vand relateret emner gt fodekaeder gt camouflage gt sv mning gt levesteder gt tilpasning gt adfaerd gt evolution gt fiskeribiologi gt koraller gt dyregrupper But don t overdo it The EV crusher reduces limestone boulders from quarry size to mill feed size in only one stage without primary crushing Easy access to the inte
21. t be TOO helpful o you sure you want to do this 404 error Page not found should be first on everyone s to do list Common error messages 400 Usually means the syntax used in the URL is incorrect Bad File Request Example uppercase letter should be lower case letter or wrong puctuation marks 401 The server is looking for some encryption key from the client and is Unauthorized not getting it or a wrong password may have been entered Try again pay close attention to CaSe LeTtErInG 403 Similar to 401 Special permission is required to access the site Forbidden Access usually a password or username Another instance may be caused Denied by not having the proper permissions set up on the server 404 The server cannot find the file web page you requested The server File Not Found cannot find the file web page you requested 408 Client stopped the request before the server finished retrieving it A Request Timeout visitor will either hit the STOP button or close the browser or click on a link before the page loads Repurposing content Repurposing print content Cut out the fluff o all brochures are written to fit Get to the point fast See if anything should be moved to a subpage increased granularity But don t lose important data Double the number of subheads Look for lists that can be bulleted First priority create a shared reference How large is ve
22. take you to impressive buildings hotels restaurants production facilities events trails and introduce you to people associated with the relevant theme your mode of transport is up to you Whether you go by train coach or in your own car you will find all the information you need clearly set out and illustrated with a map Get out your red pens 1 669 characters John Doe Chairman of XYZ Corporation is responsible for the financial side of the business Being a true Virgo the financial records at XYZ look like the gift department at Bloomingdale s Every accountant who has ever consulted for us claims he or she has never seen such organized systems even at the largest companies Numbers are a hobby for Mr Doe That s why it s easy for him to run an efficient well organized company It s not a challenge it s a way of life The passion for numbers extends itself to his long running collection of stamps coins miniature train and car sets antique cameras comic books trading cards and all kinds of memorabilia He has spent many a winter night assembling 5 000 piece jigsaw and three dimensional free standing puzzles which have been donated to hospitals all over the city An avid reader Mr Doe is the trivia king It s a rare person who can beat him at Trivial Pursuit In the last several years he has also become a big basketball fan Mr Doe is president of his co op and he serves as a consultant in the real estate and financ
23. Activator Receptor had strong predictive value in HIV AIDS disease progression and mortality Studies have since shown e has strong prognostic value for other serious infectious diseases such as tuberculosis In 2006 their efforts led to ViroGates first product suPARnostic a prognostic kit designed to improve HIV disease management Editing puts things in focus 696 characters ViroGates was founded in 2001 to commercialize the biomarker research of Dr Jesper Eugen Olsen Director of Laboratory Research at the Clinical Research Unit of Hvidovre Hospital in Denmark In 1999 Dr Eugen Olsen and his team discovered that the amount of the soluble form of a cell surface protein suPAR soluble urokinase Plasminogen Activator Receptor had strong predictive value in HIV AIDS disease progression and mortality Studies have since shown Ta een has strong prognostic value for other serious infectious diseases such as tuberculosis In 2006 their efforts led to ViroGates first product suPARnostic a prognostic kit designed to improve HIV disease management Get out your red pens 621 characters Travel on special theme based tours Switzerland is a holiday and travel destination packed with variety There s always something new to discover and explore And now Switzerland Tourism is preparing a number of special experience theme tours through the spectacular Swiss countryside Broken down into stages our tours will
24. Projects na CASE BUILDERS Please choose tie category bice hurt qe Eni Decision Makers IT ininiattves Pro Forms d iur or HI NO ty bidii EG C rw Diiia came or HOS Real Estaba a urine n tor an utate IT Initiatives wei arcae Seer maple Pepea Praes 3 dny Rua cairn About Lis A mew Contact Sma Business nrepreneurs ilu ni inu Den raed oct FOCH jui fec ree Heed Dabi or Pamaran Enix productis or services Equity Tpos pd beeen at Tona pd eerie or Funding pete ie es We cin r Bobrem Fac Secs t Eirg EE App Apa rito BTE Tcl Pee gus det oe ipee a Fw mab Proton Sag Phe Consouscng Facies Ico Seg Source businesscase com How to Calculate RO Fast 5 thom Sut ip Finish mpa Sieg by Step Pragam Solution Maina Calculate AIRF gites osm VARS an Phone 1 637 787 b Tackle the Financial Crisis with a Business 1 fia ilte Case Getting Your Thi butineas climaqe demanda corivmcmg Biaaireas Cases Secure pour budget new by cutting pour businass cane preparar fima TOL Can Caiculata a Busness Casa mn 1 2 Dope Mot Vieska or Mont and Excs ed Ber Es pigia aligned
25. Tex lining keeps water out while allowing heat vapor to escape Internal support board is ergonomically shaped for superior stability and flexion External heel counter helps your foot stay centered on uneven terrain Exclusive Vibram Orbit sticky rubber outsole for traction Description vs hype Awareness Interest Desire Action Wouldn t it be nice if your warm heavy snow boots were as comfortable as your summer tennies Our 400 gram snow boots may not be exactly as comfortable but they re heaps more flexible than last year Copying the comfortable construction of an athletic shoe we replaced last year s heavy vulcanized outsole with a lighter weight and still fully waterproof model made up of a cushioning EVA midsole and a rugged TPR outsole And for those days when you ve got to bend to shovel or try to sprint up a hill with a sled for one more ride we ve given this boot a combination insole board so it s more flexible at the forefoot where your foot bends and stable at the heel to keep ankles steady in deep powder If you spend a lot of time working or sporting in the snow this is your boot And don t think we ve forgotten the warmth factor The 400 gram Thinsulate Insulation blocks cold while the TPR vamp now with a waterproof full grain leather nubuck and suede shaft keeps out wet slushy weather FatDux 4 Or secret vocabulary ETE TX language Commo
26. act ceee Customized uniforms mats towels and related industrial textiles Buy Rent Lease C ear UNIFORMS sed Woz REQUEST YOUR PREE CARMANT ATALOG TODAY Customized uniforms mats towels and related industrial textiles Buy Rent Lease Earp way to bud Fined cont iinet tae banal peur band Phort cni loraj irere Large neal Costs T pee iein Deoa TUE incom pm y g Dise Ej Cira iresi Coa 8 tiag TERT TI paige xcd EE UNIFORMS ee RE FRU D Don t believe this nonsense We don t need to explain the big picture It s obvious After people have seen the explanation once they will find it annoying Anybody who really needs our site will know what it is That s what our advertising is for We ll just add a First time visitor link What the home page does m Establishes the brand m Sets the tone m Defines the tasks Gives visitors a push in the right direction And text consists primarily of A descriptive tagline Lots of links with short descriptive summaries The hidden text Important yet invisible to most people s Meta data o Meta titles o Meta descriptions o Meta keywords Convenience text o Alttags o Help text What is metadata Machine readable information Three c
27. ality GENDER gt nternahonal Institute for Labour Studies INST gt International Training Centre TURIN Legal Services JUR gt New York Liaison Office NYLO gt Office of Internal Audit and Oversight gt Policy Integration and Statistics Department INTEGRATION Bureau of Statistics STAT ILO Office in Washington D C ILO Washingten Think in parallels Poor Members of the MIT community interested in borrowing library materials 09 held by the MIT Libraries should contact the Interlibrary Borrowing ervice Document Service lends original materials owned by the MIT Libraries to other institutions It also provides photocopies including copies of dissertations and theses Better Interlibrary Loans If you are a member of the MIT community interested in borrowing materials from other libraries use our Interlibrary Borrowing Service If you are not a member of the MIT community and wish to borrow our materials see our Document Services Department Source http lipstaff mit edu webgroup writing index html Golden Rules 8a 3b 3c Don t make your audience think s Dont make them worry Don t make them doubt Semi Golden Rule 4 The headline of the page should be the same as the label of the link from which the page was accessed If you click on Light bulbs it s disturbing to land on Spare Parts Contextual navigation chem pita t Source chem
28. d ICS Medical Please click on one of the brand logo s above to access more detailed information about each line of products Happy talk Welcome to the website of GN Otometrics the world s leading supplier of audiologic otoneurologic and vestibular instrumentation GN Otometrics develops manufactures and markets computer based audiological and vestibular measurement instrumentation under the Madsen Danplex Rastronics Hortmann and ICS Medical brand names in over 70 countries worldwide This website provides you with direct links to the individual websites of the following GN Otometrics brands AuditData Madsen Danplex Hortmann and ICS Medical Please click on one of the brand logo s above to access more detailed information about each line of products Unnecessary instructions Welcome to the website of GN Otometrics the world s leading supplier of audiologic otoneurologic and vestibular instrumentation GN Otometrics develops manufactures and markets computer based audiological and vestibular measurement instrumentation under the Madsen Danplex Rastronics Hortmann and ICS Medical brand names in over 70 countries worldwide This website provides you with direct links to the individual websites of the following GN Otometrics brands AuditData Madsen Danplex Hortmann and ICS Medical Please click on one of the brand logo s above to access more detailed information about each line of products The c
29. da s ib hares Based tier ioo lea Thee Summary que hen n hare fhe iene nmay Ret cee pone resta ones F e EP you eun want a recap Of Seas check u lt Context link Ek miig arra i cn rider ng M il 1 CIN Convenience text B TIU eee a eee Ba eh econ hag been preity nagatres n Pezfeagor byi Pub at mera Pe ete iaje il Thun al Sije Datei and eoe Detail rite Frei n ge Of he Petre Tuan Erab of Metadata pach cary lu vira E f few words about SEO Goals of SEO the bad reasons Get to the top of Google Get a zillion hits Goals of SEO the real reasons Get properly indexed by Google o MSN Yahoo Specialized search engines urn up in relevant searches Get people to click on your site first Let s kill two myths about SEO m Forget keyword density You cannot bore your visitors into buying your product m Forget page rank In theory you want to be the only page that turns up for a specific search Four keys to SEO Write worthwhile content o shared references o Answer questions o Create value Write relevant metadata o Title o Keywords o Description o Alt text for graphics Write clean code o hi Headline tags h1 o p Call to action closing paragraphs p o Close if
30. der equipment audiologist auditory evoked potential dizzy dizziness vertigo vestibular diagnostics disorder chartr eng diagnostic instrument instrumentation gt CS Medical Corporation Leaders in vestibular diagnostics Leaders in Otoneurologic Diagnostics ICS prowdes otolaryngologists neurologists and audiologists with balance and audiologic assessment capabilities lescript develops and manufactures vestibular testing systems used in diagnosing be f ne Healthcare Medical Eauipment Manufacturers www icsmedical com 11k Cached 15 3091 wTvmp Bro Recreate Format PDF Adobe Acrobat View as HTML Of CHARTR with Tymp in ICS trusted suite of CHARTR technologies places ICS CHARTR in the forefront of comprehensive otoneurologic diagnostics www pedihear com PDF s OAE pdf Similar 16 Meta keywords oops banned for spamming meta name keywords Instituto de Empresa Business School Madrid Spain MBA programs M B A programmes executive mba master in management Executive masters specialized masters master of laws doctoral programs executive education MBA in Europe top mba ranking mba case study method key account manager global network learning communities gt Meta keywords oops banned for spamming meta name keywords Instituto de Empresa Business School Madrid Spain MBA programs M B A programmes exec
31. ence contextual links Levels of detail in action 1 0 About us general label 1 1 Management specific label and short summaries 1 1 1 John Doe detailed description 1 1 1 1 Doe OV supporting evidence Levels of detail according to Carl Scientific classification Kingdom Ammalta Phylum Chordata Subphylum Vertebrata Class Onder Proboscidea Superfamily Elephantoidea Family Elephantidae Gay 102 Source Wikipedia The dangers of granularity Let s make pasta OVEN Prehoct oven to 350 F 180 C Fot30g Spee Gas Mork 4 Typical values per meat ona tray inthe Energy k Joules 1419 k Colories 337 Protein 16 79 Carbohydrate 44 59 KEEP FROZEN Must be 48 C or cooler DO NOT REFREEZE IF DEFROSTED FOR BEST BEFORE SEE SIDE OF PACK So what should do first Place bowl in the microwave HINCED BEEF TOMATO MUSHROOMS SAUCE ONIONS OLIVES amp PASTA COOKING INSTRUCTIONS Keep frozen until ready to use These guidelines Ove to microwave oven variances heating times moy require odjustment ony Remove outer sleevo and pierce film NUTRITION INFORMATION with a fork Ensure product is hot before serving CONVENTIONAL OVEN Preheat oven to 350 F 180 C Gas Hak 4 Place on a tray in the oven centre Cook for 30 35 minutes Remove film immediateby Stond einote
32. ere made public at the first International AIDS Society Conference in Buenos Aires in 2001 at the Medicon Valley Bio Conference in Copenhagen in 2001 and at the HEP DART Conference in Hawaii in 2001 as well as in scientific publications Editing puts things in focus 786 characters ViroGates was founded in 2001 in order to commercialize the results achieved by Dr Jesper Eugen Olsen Director of Laboratory Research at the Clinical Research Unit of Hvidovre Hospital He and his co workers were studying biochemical markers and HIV progression Back in 1999 they discovered that the amount of the soluble form of a cell surface protein suPAR soluble urokinase Plasminogen Activator Receptor had a strong predictive value in HIV AIDS disease progression and mortality Other studies have since revealed that suPAR also carries strong prognostic value in other serious infectious diseases such as tuberculosis In 2006 their efforts resulted in the creation of ViroGates first product suPARnostic a prognostic kit designed to improve HIV disease management Editing puts things in focus 696 characters ViroGates was founded in 2001 to commercialize the biomarker research of Dr Jesper Eugen Olsen Director of Laboratory Research at the Clinical Research Unit of Hvidovre Hospital in Denmark In 1999 Dr Eugen Olsen and his team discovered that the amount of the soluble form of a cell surface protein suPAR soluble urokinase Plasminogen
33. fen TARE WEE tre ues dope ipai runs Vercors icu heh bel Pacer Welcome sv arg tart haere Sea GALLERY TOF 1 ADS kote Boh scere Mem o ADVANCED SERB Leu k Cam nam b Cup Sore AE a gts Tias Cometa Goonies Typa raam Laire ROUES Prae Poe Lange A8 Listings Serna bores Bang HI mom apa Gute nne ood Em Source y sell com CLICE HESI POA MENU EEBVICES AND PA PACKAGES RACE D MACN Source shaisalon com 5 1 866 871 6186 FAX 1 817 439 3560 Source milcomsupply com Vialicoma in our sita we hope thai you cae find what you ane looking for hane piessa click on manu on laft for pictures H pou need am halg rr oso padhe Cores wi aTa ry ipi 01604 283748 077 19010842 email cn passe nois ven Bra a amal family busines and ves aim io pur JO tu with Good podus amd mean a smal der with orders H we do not have your chocs in stock aed turca io malus B you mary here io we bui wp wil bee you infenmaed if there ip a delay Via fry to deir mori of cur good pumati but H feos a nod posible iccal camar will be used and you will miwaya Ex informed when dalen will ba You ane welcome bo call m fe ges cur wide range if you are in ihe ani and we wil ba
34. ganization R amp D Quality control Sales and service Worldwide addresses many boxes 2 Products o m jJ Specifications Specifications Specifications Applications Applications Applications References References References Testimonials Testimonials Testimonials Golden Rule 4 Don t even THINK of putting up A few parting comments Refining the language Are we still talking to our primary target audience Are our labels accurate and informative Can any of our labels be misinterpreted Are we speaking a language our audience understands Have we established effective shared references Are we an organization to be trusted _ F LISZT SOCIETY BUDAPEST 361342 157 4 History and structure The Society which bez ard parent Fraec Liszt 1811 1808 LISZT FERENC TARSASAG BUDAPEST Tiirtinet sehem A Ferenc 1511 66 megy magyar PEHEN ai vine T rzar g m g a Mester di gau 4 obb sri x 3 p rtfGgaetienegyesueti nt pdkszuletatt nendrzenv likr ta f ggetlen Ondli magyar 11 10 09 10 11 09 10 12009 10 Nov 2009 Feng Yang VAT MOMS MVS TVA IVA BTW Refining structure Do we really have something to say on each
35. h and Sarah Horton Yale University Press 2009 Web Content Style Guide Gerry McGovern Rob Norton and Catherine O Dowd FT 2002 On line resources http www fatdux com resources html FatDUX bibliography and key links http libstaff mit edu webgroup writing layer html Very good writing guide from MIT http www useit com papers webwriting Jakob Nielsen s Writing for the web http www sun com 980713 webwriting Sun Microsystems web writing guide http www library yale edu eli instruction webwriting html Excellent links and initiatives from Yale University You can usually find Eric at The FatDUX Group ApS otrandere 15 DK 2100 Copenhagen Denmark Office 45 39 29 67 77 Mobil 45 20 12 88 44 Twitter elreiss er fatdux com www fatdux com
36. ial industries However there is very much an artistic side to this numbers man He studied architecture at the prestigious ABC Institute and is a skilled craftsman He found his favorite passion photography while at college His Wels hs have been published in leading magazines and his special series of abstract shots of skyscrapers was exhibited in the lobby of the PDQ building to celebrate its 50th anniversary over 15 years ago The collection also traveled to various galleries and museums Many of the photos are exhibited in the hallways of XYZ Corporation Samuel Johnson on editing Read over your compositions and wherever you meet with a passage which you think is particularly fine strike it out William Faulkner s advice Kill your darlings Editing and emotional impact When emotions really run high Thousands of flights da ine Thy Let Source sterling dk archive Sterling s Flex text and comments With a Flex ticket you can change the dates and times of your journey or cancel it free of charge You can change the dates and times of your ticket at any time if a ticket in the same price range is available though no later than two hours before the departure If the only available tickets are in a more expensive price range you must pay the difference It is not possible to rebook to a cheaper price range A fee will be charged for changing the name on the ticket
37. ises go back to Loreal Portland Sirect turi right at the traffic lights and walk straight down past the post office and we are at Number 0 The blue door after the Aftershock Plager call us omi has 8287101212 Tha Yom 1n ma 1 Arsr Wieder tar Competiag erar revasmemavudu Wieder vivia jee Pree fer Bees ee et rede ed rrr eri BAr See od BAI D i Grasi sescrrrtg ard shed dorbama arr maan hastas bemus a ol db pa thet Deeb tweet edd bris Teer Tee Ce ITI a Rails Sabena 1 roe tan rad move chee tae eaters Greater Copenhagen eee dde Rudd ee aded The ete North Sealand HE Roskilde K ge South Sealand Lolland Falster Mon West Sealand Bornholm Funen North Jutland UBER ER et West Jutland T UN East Jutland Southeast South Jutland What do we want to achieve Build shared references Create trust Establish sense of history Meet the needs of the target audience s Define the site s USP o Unique Selling Proposition Rosser Reeves Rosser Reeves Find the USP Text is text but The reader has changed Their purpose is different Their needs are different The environment is different People read 25 slower from a screen o Butthey want information fast m People scan and skim o Less than
38. itles Visible content use the cut and paste test o Metadata o Alttext for all graphics Link components o Make sure your links have words o Problems Poor HTML image maps Flash frames JavaScript dynamic content amp Popularity components o Link popularity quality outweighs quantity o Click through stats One out of three may do the trick but probably not FatDUx Tips for getting good reader results Examine your site in text only mode Use descriptive headings o hl id title gt Usability Tips lt h1 gt Use descriptive link text o just Click here Use descriptive Alt text o Link to JAWS product description page Create lists using the li tag Use logical linearization o Startto finish top to bottom left to right Write clear page titles meta titles Write front loaded paragraphs o Put the conclusion up front Help text What s Your Advice Is there an item you d recommend instead of or in addition bo this one Let the world knowl Enter the item s ASIN hsc 551573 In the box below select advice type than click Subrat I recommend in addition to this product C instead of this product A convenience for users Often triggers a pop up window m Great for function rich sites Dialog boxes error messages Deal with technical issues First draft almost always provided by programmer Too many first drafts make it to the finished site Don
39. l QUT ruga um uman i o eis mod ged Tm oe benri M bred h fer ee a Cee 8 eee ee cud Seed bee ad Source virogates com Find ViroGates 1523 characters In 1999 researchers at the Clinical Research Unit of Hvidovre Hospital in Copenhagen Denmark discovered that the amount of the soluble form of a cell surface protein suPAR soluble urokinase Plasminogen Activator Receptor had a strong predictive value in HIV AIDS eet ression and mortality The results were first presented in 2000 at the 13th International AIDS Conference in Durban South Africa and the first scientific paper detailing the discovery was published that same year in the scientific journal Blood After having existed as a development project since 1999 as founded in 2001 in order to commercialize the results achieved by Dr Jespe eger isen Director of Laboratory Research at the Clinical Research Unit of Hvidovre Hospital and his co workers studying biochemical markers and HIV progression A first attempt was initiated to create a novel prognostic tool to monitor patient disease progression and in 2006 efforts resulted in the creation of ViroGates first product suPARnostic a prognostic kit designed to improve HIV disease management Since the first discovery further studies have revealed that suPAR also carries strong prognostic value in other serious infectious diseases such as Tuberculosis These results w
40. lasses organizational o Intrinsic o Administrative o Descriptive Three types HTML o Meta title o Meta description o Meta keywords Intrinsic Type JPEG Size 53 KB Proportions 600 x 800 px Taken 18 June 2008 Administrative Photographer Mike Reilly Use Christmas brochure 2008 Descriptive teddy bear steiff plush toy brown velour red satin ribbon Source Flickr Taxonomy hierarchical relationships in a controlled vocabulary Preferred term Variants Parent broader Children narrower car automobile transportation Ford auto personal transport Toyota vehicle subcompact SUV hybrid hot rod plus associated terms highway road limousine detroit Meta titles keep em short and specific lt TITLE gt IE Business School lt TITLE gt D Femme here ce e later le ib Gage 3 EL Business School wf de Emeran fuminana Sechood ton bus based preuxjcos one year ain LI Business cheol peda the fner encyclopedia 9f j 1 E Sc bes rh a roni put Sey iae bee wart Besite Scheel 5E kteratoral MBA I IE Business School Schaol a Lees d S doga e neues ey specie pror sea _ dm KE Business School Tha da mgners er TRA
41. mpanies outside Denmark directly for further information regarding local job opportunities The information provided on the Ambu Jobsite will give you an idea of what Ambu Denmark is like as a place to work This site gives you a chance to read about our values and the opportunities for growth and development that we offer our employees The site contains important information about how to apply for a job at Ambu and about the information that we will need in order to consider you for a position Enjoy Source ambu com Subheads for scanability Links for convenience The Ambu Job Directory Gur Jeb Gorectory nll gee pou an sdea of wheal rs hke at place t werk t alio bets pou read about our values and the Garner opparfianibes offer aur employees plus infisematien on how to aply for jab lobs in Denmark You can read about jobs openengs at our olfices in the Greater Copenhagen area Ballarug ond distykbs directly on thie cite Just click Vacancies And if you don t sae the job you d like please feel free to send us your resume CV in ethar Danish r lul kenibutile Denmark feu to coatect ang of dur oor compares directly for further inforrmamon regarded lezal opportunities Sales offices Germany Ambu GmbH Friedberg xx xi arma core italy Ambu S R L Vignate Mi ambu cam Finland Ambu xxxeambu com Whose history a ge usi a
42. n Or foreign vocabulary language hire vs rent sack vs fire tyre vs tire Literary vs colloquial accelerate speed up anticipate expect corpulent fat famished humourous ill intelligent manufacture subsequent to terminate wealthy youthful Keyword vs trigger shirt coffee table iPhone Zoo Science Museum watch cat airline vacation information architect Pamela Andersen non iron scratch resistant easy to use kid friendly exciting accurate safe on time affordable brilliant naked Redundant redundancies added bonus closed fist future potential true fact revert back ptior history sum total end result free gift unique individual advance warning close proximity future plans lag behind close proximity foreign imports convicted felon past experience attach together circulate around classic tradition duplicate copy exact replica and etc Scanable skimable usable Identify trigger words and make them easy to spot consider bolding them Bulleted lists are easier to skim than sentences Hyperlinked bulleted lists are even better Use subheads Bang bang o About bullets Bullets improve overview Bullets can also provide navigation In general upper level pages will feature more bullets than deeper pages Use bullets for features subjects ideas Use numbered bullets for o sequential tasks o lists where the total number of items is
43. of the main category pages or are they merely glorified menus Have some pages been created merely for the sake of completeness If someone has submitted information or placed an order are all the appropriate Thank you s and other encore pages indicated Your e mail has been successfully sent Saee e Hi hal den Peor ae doen debe cn Eorssaitasd a mari de sc i i o npe te MUT MULIER EE Vedere Download completed F2 sen n aeg Bos eder comploies tweet Refining goals and growth Does the structure live up to our primary goals Is the site meeting the goals of our target audience Have we given people a reason to come back and visit again Is the site prepared for growth and or change in the future Have we found our site s USP Is our product the hero Basic reading Web Word Wizarary Rachel McAlpine Ten Speed Press 2002 Information Architecture for the WWW Peter Morville Louis Rosenfeld O Reilly 2006 Don t Make Me Think Steve Krug New Riders 2000 Advanced reading Letting Go of the Words Janice Ginny Redish Morgan Kaufmann 2007 Hot Text web writing that works Jonathan and Lisa Price New Riders 2002 Web Copy That Sells Maria Veloso Amacom 2005 Style guides Chicago Manual of Style 14th edition University of Chicago Press 1993 Web Style Guide 3rd edition Patrick J Lync
44. ore message Welcome to the website of GN Otometrics the world s leading supplier of audiologic otoneurologic and vestibular instrumentation GN Otometrics develops manufactures and markets computer based audiological and vestibular measurement instrumentation under the Madsen Danplex Rastronics Hortmann and ICS Medical brand names in over 70 countries worldwide This website provides you with direct links to the individual websites of the following GN Otometrics brands AuditData Madsen Danplex Hortmann and ICS Medical Please click on one of the brand logo s above to access more detailed information about each line of products Make it scanable Make it usable GN Otometrics develops manufactures and markets computer based audiological and vestibular measurement instrumentation in over 70 countries worldwide Our brands include AuditData Danplex Hortmann ICS Medical Madsen How much text Blaise Pascal s comment have made this letter longer than usual because lack the time to make it shorter The BIG message m Keep your text as short as possible The message limits the number of words not some arbitrary rule impose your own rules for the sake of editing but reject everybody else s Churchill to the Royal Navy Pray this day on one side of one piece of paper explain how the Royal Navy has prepared to meet the coming conflict Sept 1 1939 Most
45. pilots com Source novozymes com Contextual navigation Uniquely labeled links that relate directly to the other content on the screen o Download Annual Report PDF 347kb Embedded hyperlinks Don t hesitate to contact us for further details Bulleted lists o Find out more about Products m Services References The home page Priorities according to best guess this is what folks usually do Home page Category pages Detail pages Forms checkout Landing pages Priorities according to ROI this is what folks should do Forms checkout Landing pages Detail pages Category pages Home page The home page is unique Spell out the big picture Put contact info and other useful stuff right up front good tagline is worth 1000 words Thousands of DVDs at impossibly low prices Rule 1 Web taglines explain what the site is about Don t get cute or inventive Improve and inspire FatDux cue D UNIFORMS es pum fane dam d BIELLA hee RaT Cuma tig pum REQUEST TOUR FREE CARHARTT CATALOG Source cleanrentals com i cmas Customized uniforms mats towels and related industrial textiles d maag 4 Pe a M UNIFORMS esl Sande f Cine PT Frew MATE DABEI Kw qpa taad Flat mom RLM SU TORIA cont
46. ried away Editing FatDux Why less is er sometimes a John Morkes and Jakob Nielson cut text by 54 and people thought the subject was better presented But study is from 1998 sample site was crap o Original Facilities management also portend high growth To be sure microprocessors can be found today in electronic thermostats intercom systems automatic sprinkler systems stand alone light timers and alarm systems that themselves are linked to a central monitoring station But picture a home network that ties all these things and more together into a coordinated facilities and environmental control system o 6Rewritten Facilities management also will rely on new devices Electronic thermostats intercom systems automatic sprinkler systems and alarm systems all will be tied into a coordinated control system linked to a central monitoring system Source www useit com papers webwriting rewriting html Cut it out Clean it up Is this clear Is there a simpler way to say this Is there a shorter way to say this Is this even necessary How we improve this Welcome to Ambu s Jobsite o at present valid for Denmark only Welcome to Ambu s Jobsite This jobsite is only valid for our Headquarter in Denmark located in Ballerup and lstykke Later the jobsite will be developed to include Ambu worldwide but at present you will have to contact our co
47. rior is ensured by hydraulic opening of the top part ofthe crusher e The hammers remain serviceable down to 7595 of their initial weight Maintenance ofthe drive arrangement is facilitated by using a gear unit instead of a V belt The outlet grate excellently controls the top size of the crusher product and ensures a consistent flow to the conveyor Adjustable outlet grate enables compensation for hammer wear e The EV crusher requires little floor space and reduces building height it simplifies plant layout and lowers civil engineering cost Source flsmidth com Subheads DID YOU KNOW THAT BEES miam rnm lin we pricks iiem locum kan Ln sizs das kea mnei iadan arden pum marng ME Tala hem rm ondi ur mcm Hu a bai Source Uncle John s 15th Bathroom Reader Use subheads Subheads improve scanability They break up long texts Subheads should signal it gets even better Rule 1 A subhead should always be visible on screen Rule 2 Don t be afraid to break this rule Taking our own medicine Source fatdux com Small improvements add up Source flsmidth com A couple of dos and don ts Adding subheads to an existing text is a good way to start editing o But don t stop there Consider using questions as subheads o Butdon t make your site a FAQ Use more on the web than you would in print o But don t get car
48. rnatives supports like boot e Comtenabon insole board is fexibie at the forefoot stable at the heel Combnabon upper 5 suede and 1200 denier nylon for protection and long hfe Custard tongue and colar for comfort e Handy remo orthotic Jin AB Products larger view Lightweight EVA msole long weanng rubber Men s More inia specifications at the bottom 0f page New Arry als 9 Men s Water Resistant Hikers Item 9269 8480 124 95 site charts fel Chek color for larger view Cho to select tem 4 il 1 Chercos Dart Grown Det Ta Inspiration Jared Spool Shopping Bag bLapborr the Customer Service 109 dastatteed Le CT cade mam La pd Order mm Gore Tex Enile Edge Mens to sose Ome gned ter rugged der Step 1 Select an item h es aod TA49 771 Parts amp Shorts 2 12599 Sweaters Blazers ee d c Fabr Sleepwear en ee Step 2 Select Options Underwear Foetmear es detala wien gt j Shoes b meg Boots Bosra interme ger Shoe 52 Boots Stpoers Senda Sucks 2 Warned for the sheer nage Quantity 1 lman phate Cameate Geode Demi ColorfStyle reverse es lt v6 Step 3 She Te Accessones Cabero abut calor sy acabo o amp d New for Spring ots gt and Shcoprg Cades
49. ry large p EE p aasisar NENNEN IIT Source ambu com On line guides People don t really want a user manual o They want an answer to a specific question Not anwers to everyone else s questions People don t want a PDF o They want a specific chapter or page m Secret to success Bulleted hyperlinked topics FAQ Searchable text Alphabetical index Landing page considerations AdWord folks have two choices Buying more traffic o Buying traffic is subject to the law of diminishing returns Conversion optimization Is the only viable long term option Which is why we re talking about this in a writing course and not a statistics course It s still all about creating shared references Five rules of web design Easy to read Easy to navigate Easy to find external Google internal IA Consistent layout Fast download The golden rule of landing pages t answers the promise of the link leading to it Google m TB od b 71 208 00 Lngliuh pages is giii cach lena Mo f hs aliced sme To EMctricC ars dili Cru eds abri eap 3 fe Electric Cara ALKE dor Hind Jab Mei o qe rie CM ty cuir apos dl LES nis SCO Tee Pah de egt Serie iil Se tl C Lic 13 pori r
50. uddrag 1 1 1 Vedtesgter komplet Principprogram for b redygtighed Bestyrelse Kredse 1 4 1 143 143 144 145 146 Hijarrimg weds Hanstholm kreds Hasselager kreds Lemvig keds Juelsminde Weds Vanda 147 weds Haderslawv 148 kreds Saborng 149 10 kreds Frederiksberg 14 10 11 kreds Mykebing Sj 14 11 12 kreds Stage 1 4 12 13 kreds Tureby 14 13 14 kreds Svendborg Lokalfereningar 15x Links lokale websteder Specialtoreninger og ERF A grupper Kontaktudvalg for ealvikorande vogi marti Or even this 2004 01 GIAL IN A ECKE Source wiki collectionspace org siis ma rump s RESTER puma d rua nimus c ende n nouam inm mcd REGLAS eters m mus ee rs Information architecture creates value through organization We take pieces of information and C Gather them so they create value Call them something recognizable f3 Put them where they can be found Core responsibilities Define content m Arrange content m Label content Why us Because we already understand the content Organizing is organizing isn t it Books and brochures are linear Websites are not The concept of a brochure is how it looks The concept of a website is what it does Websites are software applications Brand FatDux The Creation of a meaningful experience gu Nat k Jesse James Garrett
51. utive mba master in management Executive masters specialized masters master of laws doctoral programs executive education MBA in Europe top mba ranking mba case study method key account manager global network learning communities gt Proper meta keyword format Word or short phrase Comma Space New word lt meta name keywords content euroia copenhagen denmark ia information architecture workshop gt Source Inktomi Google Kanyvward Teal repi mph sssi Hamri D Hrm meit ppa lba gee win epee idam Erim pe be TEENS amia P ghee Source google com ha ZI deh Vetere aera Burp du aed la DILE RN P F Source google com JUBIT PAKKEKALENDER Usually used to explain a shorter label Can also function as pop up help o Click here for information about XXX o Great for labeling really stupid icons Search engines index alt tags Needed by automatic screen readers Required by ADA 508 flsmidth com in text only mode U dde ie e Hee ee Ske 3 ir I HE Image image map 71 rage mage edge image image rage nage magi Source flsmidth com eo ADC TION a aT TC aT ere x I AcrIqTop or DTS Sine Parade Three keys to long term visibility Text components T
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