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Sell Online Store Set-up

1. 29 Text and Color 31 3 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Image Archives coro 31 Select H ad C6 me Saa 31 Backoround Mage aicciscciceccessesecesedssescessseesosdeseossessstecesoassessevadeesesdeseossevsssscessisvedsevadeessedesess 32 EA A 32 A O 33 INtrOdUCTION 33 Display UDSICICH e 33 MIA terio tetra n ron E AYER ERE REL U ee RR AREPKRE KERN e SER S Vise MERECE e RU PR PE VE GER SR e a RaGh 33 O TEILTE 34 Add Secondary cioni diante acaso iia 34 Add TOrtiary ZEE ssoi ceesre sieo sosedi eestor siseses 34 Products Onil 35 D ren 35 PunBugunlild 35 Basic Intoftatlofr iieri SO URSI e HIPH e RM EM 35 Layout Selecti ns ET M ee tes 37 Advanced Settings OT 38 Product Attrib tes ca A cis 38 Bundled EX tras 4o ette nue usnm neta i 39 Clone O E TO 40 MS e 40 AC UP LES TI ARR 40 Edit
2. Displaying VISA or MasterCard symbols shows that you have been trusted to accept these by your bank Or telling clients that you process through a third party processor and naming that trusted party tells your customer that you are doing something extra to protect and serve them The fact that you are using Sell Online Store Set up a third party solution tells customers that you take your online business serious enough that you have sought out professional tools to do the job and again ensure their security while providing a great shopping experience Most of the aspects of client comfort are subconscious or very close to it But they are very important in the sales process 12 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 If you understand these fundamentals and apply them you are light years ahead of most online businesses right from the start These fundamentals form the foundation for the construction and ongoing growth of the Sell Online Store Set up system So shall we get to the business of building your online store Read on 13 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 First Time Log In To access your on
3. Keep in mind that customers use a variety of platforms no the whole world does not use windows Try to select fonts that are common to at least PCs and Macs You may adjust the base font size and the font colors used throughout You will need to provide the HEX code for colors You cannot use the Netscape and I E color names HEX code only Image Archives The Image Archives are used to store images you require for header menu button and submit button substitution You may also store extra images for presentation within your content or product pages called by HTML you embed within the page copy or the images you require if you elect to create your own custom layout The upload feature of the Image Archives operates in the same fashion as all other image uploads located throughout the Sell Online Store Set up administration Select the browse button to access the directories or folders on your local computer select the image you wish to upload then click on Upload Image The Image Archives will only accept GIF and JPG images If it detects any other type of file the file will not be saved This is a security issue Upon upload the system will display the image you have uploaded along with the file size dimensions and the image tag for use in your store Use common sense when it comes to image sizes Always remember that speed is king so optimize your images and keep their physical dimensions reasonable Once you have images in your
4. Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 POWER DEVELOPERS All page bodies can accept properly formatted HTML code Avoid HTML in the title and menu label Note that if the system detects any HTML tags in a page body it will abandon the Paragraph Formatted Text process and simply insert the content and code as you provide it This allows you to introduce further graphics from the archives create links to categories or products just go to the appropriate category or product pages and copy paste the URL or do other formatting as you require However remember our advice keep it simple Add an image if it makes reading easier contributes to trust provides information or is non intrusive Do not over design the store as it will harm sales Policies Page Modify the title and button label as required Although the default is Policies you may of course use the content of this page for anything you like The page body uses Paragraph Formatted Text in the same manner as the Home Page Contact Page The first three fields in the Contact Page administration page title button label and page body are managed in the same way as they are for the Home and Policies pages The five fields that follow however are different Provide your company name address phone number fax number and contact email as requested If you leave any of these fields blan
5. despite its dynamic nature If you would like to use the product search system the base form code is as follows form action http www estorescanada com store dir search html method get gt lt input type text name searchstring gt lt input type submit gt lt form gt Adjust the form code as you require for formatting You are best to design the page and layout outside of Sell Online Store Set up When you are satisfied with your layout upload your images to the Image Archives adjust the image addressing within your template as necessary then copy and paste your code into the custom format area If you provide a custom layout the following settings within Sell Online Store Set up are no longer employed a Text and Color b Menu Labels or Menu replacements c Background Image d Search Settings on off and the label and button settings e Site Description and Keywords for Meta tags f Extra Meta Tags g Store name used in HTML frame title If you experience difficulties remember that you can always select your last theme and apply it to restore your settings 30 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Text and Color In this area you may adjust the font string used within the font tags Remember no spaces only commas between font names
6. Locate the list on your computer and select it Tell the system whether you are adding to the current product database or replacing it Once complete click on the Upload button to transfer the list to the Sell Online Store Set up server Note that the list WILL NOT BE INSTALLED IMMEDIATELY Once the file is received by Sell Online Store Set up the system will run a fundamental error check on the file to ensure that you have not missed required fields To accommodate potentially very large data lists the system will not make you wait Sell Online Store Set up will email you when the installation is completed usually within seconds but potentially up to 30 minutes for product lists in excess of 10 000 If there are errors details will be provided in the email Note It is suggested but not necessary that you delete the top row of column labels If the system detects these labels it will ignore them and will accept the upload but will display an error Just disregard this error message Install New List Once Sell Online Store Set up has confirmed that the list is okay you may click on the Install List menu to make the uploaded list active You may upload a file and not install it right away This might be the case where you are launching a sale at a specific time and want the file in place and checked but don t need it active for a few hours or few days Just return to the administration when you re ready to go and click Install
7. Tell us your name email and phone number identify which area is problematic and give us as much detail as possible about your problem or question When this form is posted to our system we pick up additional information about your computer browser Internet connection and store which makes our job of support much easier If required we will access your administration to look closer at your problem and even make corrections Questions submitted through this form are ticketed for priority response therefore they will be responded to before emails that are sent directly to the support email address We promise support within a few hours of submission However most of our Merchants know that we pride ourselves on swift service most often within minutes of receiving a tech support question or request It is normally faster and is definitely far more efficient to use the online support form than to attempt contact by telephone so always use the online support form when you need assistance 63 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Exit Admin The very last thing to do when you are done an administration session is to click on the Exit Admin menu It will clear your current session and return you to the login screen At this point you can leave your computer confident that nobody else ca
8. delivering in Canada Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Please call 1 800 260 7678 to order your COD labels Acceptable Payment Methods for COD Options COD COD Cash or COD Cash Cheque or Only Cheque Post Dated Cheque Money Order Cheque dated ON DELIVERY DATE made payable to Sender Post Dated Cheque made payable to Sender General Settings Sell Online CPC Id For Canadian merchants only Once you have been set up for Sell Online by Canada Post enter your customer number here If you do not have an Sell Online customer number you may click on the Click Here link to have the system create one for you If you have forgotten your Sell Online password the system can look it up for you Optional Data You must specify the amount of Optional Data Fields in the General gt Base Information section of the admin Default is set to zero The first page of the checkout is the Shipping Information page where the customer provides information about the destination of their shipment You may on this page add fields for the customer to complete in order to gather additional information at the time of checkout You might have a field that asks for Special Instructions or Best Delivery Times or Emergency Contact You might want to a
9. examples of bundled products They are not significant enough to warrant their own product entry in the main database and they need to be tied to a purchased product You could of course add bundled products by using price modifying attributes but this method provides more flexibility and presents the item as a separate line item in the shopping cart For each bundled product enter a product code product name and price The code may include numbers letters and dashes only The name may contain any standard character The price field must include numbers and decimals only The code field is not significant given the forced relationship to a primary product so most merchants enter a single number or letter just to fill the field In the product page the bundled products will be presented as a list with checkboxes to the left the name and the price The customer will see these items before selecting the Add to Cart button 39 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Clone Product The Clone Product button is simply a time saver It activates the Add Product functions but populates the form with the data from the last product you added or edited This is helpful when entering similar products Find Product This feature allows you to find one of your products quickly for e
10. line Sell Online Store Set up Administration point your Netscape browser to http www estorescanada com admin There you will be required to provide your directory and password The directory is the one you provided when you first signed out your Sell Online Store Set up demo And the password was also something that you selected when you signed up for the demo If you cannot remember these two elements please find the email confirmation sent to you when you first signed up Once you provide these two pieces of information the Sell Online Store Set up system will verify you and provide access to your Administration If you experience problems with login be sure you are taking care to type the letters and numbers in their proper upper or lower cases as the login is case sensitive Be sure to keep your password secured If you are ever concerned that your password has been compromised please contact us immediately at 1 877 DXSTORM or 1 905 829 3389 outside of North America Upon confirmation of your identity we will reset a new password for you or can temporarily lock out your Administration if required Please know that we take security very seriously and hope that you do the same The Administration screen you will see is divided into three main parts top menu side menu main screen The top menu represents the main components of your Sell Online Store Set up and administration functions The side menus are presented as you
11. of an image from your image archives into the Submit Button field Sell Online Store Set up will attempt to use that image in place of the submit button If Sell Online Store Set up cannot find the specified image within your archives it will revert to the system default settings Thank You Page When the order is complete Sell Online Store Set up Stores will present your thank you message Adjust the title and the copy of the message as you require then save Order Confirmation When the order is complete Sell Online Store Set up can send a confirmation to the customer To activate this feature ensure that the checkbox next to Activate is checked Provide the email address that is used as the from address In the event that the message cannot be delivered to the customer it will be returned to the Confirmation From address that you provide Further if the customer wants to reply to that email to make inquiries the from address is likely where their questions will be sent Provide a Subject Line for the email Order Confirmation is the title used within the email body at the top of the page Email Body is the text that you would like delivered along with the confirmation Sell Online Store Set up will automatically compile and deliver the list of products that the user ordered as part of the email 27 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXS
12. peine derent e Ah PIRE ERG IH BRE PR PATE EE ee inde ge te 16 Mug e M 16 BT tet T E AT 18 Introductio EO 18 Select rg rr 18 Mir BU CV ROW eat DS 18 Upload PII E 19 Site Text amp AA E E E E 20 RRA 20 Policies Pages iia ars 21 Contact Page er Oe tilapia ird e RI riri 21 Contact Page Feedback Form ssessseseessseeee eee eee nennen hene hene he rennen enne 21 Catalog ON 22 Additional Content Pages nece eter ae TEL ree eoi EY o caste sucess verge faces qr de Aereas 23 Shopping Cart page nee stents e eer eti te RE Redes atit de eate Iter tetti ta 23 Product Paria Eee Det Rover condat tere Bees bee aad paces oerte ac Pete eed dee ees 24 Checkout General a na DER ant ATA anda Aza 25 Shipping Info occ ts 25 Shipping Payment Selections isaac 26 Secure Order Capture PSiGate InternetSecure Authorize Net coooccoccnocncocnnocnnconncconcconcnoncnnnconnss 26 Callb ck 5nd EDO OR IT ERN amass basta A T de duce V ton 26 Fax Phone Mall iii A vn eec NE US 26 Purchase Order 5 oe cibi ob o Hebel ated a m eraat 27 oen 27 Thank Y oU Page api Rte eR HELP LEHRER ERR RENE DURER EE saints ERE EE E ER andar asis 27 Order Confirmations P 27 POWER DEVELOPER APPEARANCE SETTINGS eee eee eee eene n ee netten nnne no 29 Layout Templates e
13. select the top menus And finally the main screen may react to selections in either top or side menus as required Note When you complete your administration session please be sure to select Exit Admin from the top menu to log out This will prevent others from using your computer to access your administration 14 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Global Configurations Click on General in the top menu In the side menu that appears on the left side of the screen click on Base Information This is a standard convention for navigating through your administration The top menu is the primary function or area the side menu shows the sub function Base Information Store Name In this field type the name of your store This text is used in the browser frame to provide part of the page title This is important for search engine indexing Default Email This should be preset to the email address you used when you signed up for the Sell Online Store Set up demo You may change it to any valid email address you like The default address is used by the system as the default address to use in email notices order confirmations to clients etc if you fail to set custom addresses elsewhere in the system Optional Data Fields Input the number of data fields that you will
14. shape your entire site and its appearance very easily Those of you who are professional Web developers can start with the themes that we provide and augment them or you can create your own templates from scratch We will select your first theme then have a peek at your site to see what it looks like in its beginning stages Select Theme The list of names on the left demonstrates the themes currently available to you Click on any theme to view a sample of the theme in the right box When you have found a theme that you would like to start with click on the Select Theme button and wait for approximately 4 5 seconds In the moment that you select the button Sell Online Store Set up prepares the graphics text colors and other settings required for your site layout It is that simple The theme you select will be used throughout your site No coding no fuss Site Preview Would you like to see your site Okay we are going to ask you to click on a particular menu button but before you do there is a warning to remember When you preview your site the Sell Online Store Set up will open a new browser window over top of your administration Each time you finish looking at the preview and want to return to the administration CLOSE THE PREVIEW WINDOW If you don t you could end up with many windows open or simply may not be able to find the Sell Online Store Set up administration in the clutter In Windows you click on the small
15. the email address you would like presented in the footer Enter only the email address itself The system will complete the line to read Send general inquiries to youremail youraddress com In the fifth line enter the legal name of your company Enter only your company name as the system will complete the rest of the line to read 1999 Your Company Name All Rights Reserved E amp OE For those who are not aware of the meaning of E amp OE it stands for Errors and Omissions Excepted It serves as legal protection for you in the event that you advertise an incorrect price or product information and need to decline an order It is a standard disclaimer valid in many countries throughout the world POWER DEVELOPERS Lines one through three can accept valid HTML code If you wish to change text style or even introduce an image from the image archives you may do so here As always watch your code to ensure proper syntax Next we move onto a more exciting function Appearance Click on the Appearance menu in the top frame and flip to the next section in the manual 17 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Appearance Introduction The appearance module of Sell Online Store Set up is unique Those of you who know nothing of Web design will be able to use this area to
16. their order in the table To do this the file you upload will provide the required details in the first two lines of the file as follows y Line 1 provide the line set delimiter and the word comma or the word tab to indicate the type of delimiter you wish to use There must be no other data on this line Line 2 provide the line set var order and the variable names in the order that you will be uploading Leave a single space between the variables The list of variable names available is provided earlier in this chapter Be sure to include the required variables and all those variables with a fixed setting i e on off yes no Example set delimiter comma set var order code name baseprice name regtax fedtax Once your table with the two special lines is ready just upload per normal procedure DXCART will know that you are using a custom table and will react accordingly This function was introduced to make integration of offline databases easier for Power Developers only Unlimited Content Special Use of Product Pages This is a Power Developer feature The main site is set to display only 5 menu items This is done to make the shopping process as easy as possible for the customer However there are many instances where you may wish to provide more information about a product product group special promotions etc There is a technique that will allow you to create an unlimited number of addition
17. to complete the order They should not have to volunteer to pay tax if it applies nor should they be asked to wade through complicated shipping options to decide which might apply to them These things should be handled automatically with simple options presented to the customer based on their personal information Sounds like common sense doesn t it This is all taken into account within Sell Online Store Set up Third While you emulate the real world shopping experience for comfort sake this is the Internet so take advantage of the computing power at hand For convenience you 11 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 should offer the user the ability to perform electronic searches if you have more than 10 15 products You should also provide options to quickly recall basic information about the customer to expedite their checkout By retaining customer information you can build a base of people and businesses to market to frequently and inexpensively You can use the traffic of other people s web sites to drive traffic to your own and measure that traffic or compensate others for the traffic or sales they create You should be able to access critical data about traffic patterns and buying patterns within your store to shift merchandise and improve sales Again these capabilities are
18. use to contact you with questions or support issues In the fifth row enter the legal name of your company only just the name nothing else This will be used in a copyright declaration used at the bottom of the page e Click on Save Configuration 7 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 From the top menu select Appearance then click on Select Theme from the side menu Choose a theme to start with from the list presented A preview is shown immediately to the right Once selected click on Select Theme and allow the system about 3 seconds to reset From the side menu select Upload Logo if you have a prepared GIF or JPG logo you would like included in your headers Ideally your logo should measure no more than 110 pixels wide by 70 pixels tall There are exceptions covered in the main part of the manual To upload your logo do the following Click on the Browse button presented in the screen This will open a second window that will allow you to navigate through your own computer to locate the image you have stored on your computer Find and select the image you want Click on the Upload or Delete Image button and wait for the screen to refresh Click on the Site Text amp Pages link in the left menu Here you will configure text used throughout
19. your image tags NEVER use fully qualified addresses for images or the secure server will revolt You may use client side image maps and JavaScript You cannot however upload any Java applets to the server so ensure that any dynamic code you employ can be embedded into your pages 29 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Links to pages within the store should be fully qualified The formats for the various page types are as follows a Home http www estorescanada com store b Contact http www estorescanada com store pages contact html c Policies http www estorescanada com store pages policies html d Products http www estorescanada com store products product code html e Catalog http www estorescanada com store dir f Categories http www estorescanada com store dir cat code html g Shopping Cart http www estorescanada com store cart html If your store employs its own virtual domain then substitute www yourstore com in place of www estorescanada com store For instance the contact page URL would then become http www yourdomain com page contact html Note that we use html but the pages are actually all dynamic This convention is employed to allow search engines and crawlers to properly index your site
20. 5 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Checkout Transaction Types Credit Cards Select the credit cards you will accept by checking the square checkboxes beside each of the credit card names provided Use the radio buttons to the left of the credit card names to identify your selected method of processing Internet Secure Secure Capture Authorize net or PSiGate Secure Capture is the default method It presumes that Sell Online Store Set up will accept the order for you to retrieve and process offline through credit card processing facilities that you have established InternetSecure requires that you have an established account with InternetSecure Information about this company can be found at http www internetsecure com Authorize net also requires that you have an established account Information about Authorize net can be found at http www authorize net PSiGate requires that you have an established account with PSiGate Information about this company and how to set up a merchant account can be found at http www psigate com If you require assistance with establishment of credit card processing facilities please contact your Sell Online Store Set up support representative for assistance and information You may set other cards or in house accounts b
21. 6 Download Curr nt bl 56 Upload Current List Install List Restore Old List ce eeee eee e eee e eee eee eret 56 AY FETAL ES A E yii eem t Meudon cda dE 58 inns M 58 New A VILLE R cc cccn canon nos 58 MA DJ jn 58 oldupmee 58 5 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Download Upload Install Restore Affiliates cccscscscscscscscscscscscscssscsssssssesens OD External Reporting s csccccsccccossecascssesssesessccessoontenavessedecesscsouacassotecsoocsenasesepseesosseeissnseasesoosesene OF Di EP A Mri View Orders e eeeeee eee esee ee eee en esee sesso sese nsns stesse sesso en ss esse sesso sons ss ss sese sese 11 Ming ac OO Remote Order Retrieval ecce ee eese eee eee eene tete o sesso eese se sess sees esses eesseseesesessssseessseese s OU Statisti 61 HIHRYyrTc gu rrr O IN AAA OL Category Statistics ccccccccccccccsccsssscecccccccsccscsscesscsscesccscsscssscsccssccscsscssscsecscececsscssessers OL Product Statistics ccccccccccscsc
22. Last uud 40 A i TM DE 41 lignis 41 DmduruaMEudgbireeecce RM M 41 Download Current List 4 esee ecce eese ee esee nossos rousse sestas sss sete tensa asos orrien esas estos 43 Upload NOW List seir oro eee ee v oo ue eo e eue ee Yo e ee ee o eun v e eee ee ev e uev ea e sestedevebesesdeceesdvescbesesteseesees 43 Install New MEC L 43 Restore Old Est eicere eto teat aget xi eur Fe Yee eus e VER MERE E 33 eB exsceseseess SER EXER ERES E ra e TUET 43 Custom Uploads Power Developer Feature sssseseeseeee e e Hem mee nennen 44 Unlimited Content Special Use of Product Pages eeeeeee eere eere eere 44 CHOECKOUL m 46 Transaction Types eode erret eoe See ee e Pee eee e ye eene e ea Ee esee eee ee aee uae aee Ye ee xu ge TOS eva ee ey aee va Saee Sasa 46 Credit Cards ite AS EREMO ERU DG UIE AI RODA E M REL E EST 46 Processor Settings o 46 Authorize Net Seti ese rita aeree oboe eoe ld er EETA aaa 47 4 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 InternetSecute Set ngs o n Hop seen DUC BIER I PRESSES ME cies 47 PSiGate SettinBs oT n eene
23. List Restore Old List If you install a product list only to discover that you made some grave errors you can restore the previous list by clicking on this menu item Once you click the most recent file is deleted and the previous database is installed in its place Restoration is only one level deep This means that once you click on Restore clicking again will have no affect 43 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Power Developer Tip If you have not deduced this already you can build and maintain the required ASCII table using almost any database This means that if your product database already exists in Access FilemakerPro SQL or most any other data base you can produce the product tables that you require for upload through a simple export function Just remember that the data must be presented in the order specified by the template and the rules of content apply The file must be a tab delimited ASCII file with no text identifiers or characters other than letters numbers dashes and periods Custom Uploads Power Developer Feature You may elect to build your own format of table rather than using the default template With the custom configure option you may define the delimiter as tab or comma you may select a reduced set of variables to provide and you may select
24. ORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Add Primary To add a primary category provide a category name upload an image if you would like to use graphics instead of text links in your category area and set a discount rate if you would like to discount the category Discount rates are entered as whole numbers To set a discount rate of 10 enter the number 10 You may come back at any time to apply a discount This feature is often used to create categories for Specials or Seasonal Sales You may also provide page copy for each category that you create This is useful if you would like to provide a general description for the category When you add a new category the system will acknowledge the save then immediately present you with a form to create another category Add Secondary Adding a secondary category is exactly the same as adding a primary category with one exception you are presented with a list of the primary categories Select a primary category to connect this secondary category to Save your selections Add Tertiary Tertiary categories are managed in exactly the same way as secondary except that the drop down list shows secondary categories to which you may connect the tertiary category 34 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up V
25. Sell Online Store Set up Version 4 5 Users Manual This document is provided for the express use of Sell Online Store Set up Merchants and Resellers for the management of the Sell Online Store Set up solution The user can change the format and content of this document As such DXSTORM Inc cannot provide any watranty as to its correctness after original delivery This document is protected by the copyrights of DXSTORM Inc Any reproduction without the express consent of DXSTORM Inc is strictly prohibited See the last page of this manual for contact information 2 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Table of Contents Sell Online Store Set up Quick Start Guide c cccccsccssssscesssverssssresssversssssessssesssssaesesseaesseaees 7 Quick Start NIC TIERE 7 Introduction to MerchantS sssssssssssssessesessssossesrosseessessosseossessosseosseesoeseosseesoeseossoesesseosseesseseess 10 Conventions of this Manual seseeessseeeeeseoreesooreeseoeeeeeeeeeeeseoreesooreeecoeeeeeeeeeeeeeoreeseoreeseeee 10 Fundamentals of E COMMeTCe eseeeseseesseseseoeceesessesocececeessesoceoeceeseesoseoececsessesooeeeceesseseseeee 11 First TIME iii 14 Global CONPISULATIONS A AIR Ace 15 BASE LUTO LE E E a a nia 15 Curr ncy A 16 Primary CUE iio M 16 Conversion CUITCHC
26. TORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 The last field Order Notice To should contain the email address where you would like waiting order notices sent to When you receive any type of order that requires you to visit your Sell Online Store Set up administration for pick up Sell Online Store Set up can send you a brief notice If you leave this field blank these notifications will not be sent Make your changes then save 28 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 POWER DEVELOPER APPEARANCE SETTINGS The remainder of the settings in the Appearance section is intended for Power Developers only Understanding of HTML and or Web graphic conventions is required to use these features Technical Support is not available for common HTML questions Application of these features may have dramatic affects on your store s appearance so please use caution read the manual details first and don t use any function that you are not comfortable with Layout Templates Sell Online Store Set up employs two standard layout formats menu top and menus side You may select your preference if you intend to substitute your own buttons or other elements In the center of each of these templates is what we refer to as the body area This is where S
27. a 7 tax called GST f Click on the Update Configuration button to finish EEC European Economic Community Sales Tax For those of you in the EEC you may activate the EEC tax by selecting the EEC checkbox then providing your local tax All customers in EEC countries will have that tax applied to their purchases Special Note HST for Canadian Maritime Provinces Sell Online Store Set up can accommodate the HST for Canadian Maritime Merchants Simply do the following For each of the regions where you must collect HST instead of GST make an entry for the region with HST as the label and 15 as the percentage You must still set the GST for federal tax In the instance where a customer is required to pay the HST the GST will be dropped from the calculations and ignored 48 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Special Note Globally Applied Tax There are some merchants who must charge taxes on every purchase i e Tourism taxes To set a global tax applied to all purchases use the first regional tax fields enter the label that applies enter the State Prov as ALL in capital letters and enter the tax rate as you would for any other taxes This rate you enter will be applied to all purchases made through the Sell Online Store Set up 49 Contents Co
28. a fundamental part of Sell Online Store Set up Fourth Client comfort is so important to the online sale Think about this for a minute in many cases your customers will never have heard your name before will never speak to a human visit a real store look you up in a phone book and they may be hundreds or thousands of miles away from you You want these distant people to pay you to send them goods or services How twisted is that It s not if you provide comfort to the client and build trust This is done in four ways presentation if your online store appears to be well built neat easy to use thoughtful and provides the information the customer seeks you have reached first base accessibility your name address phone number and email should all be presented if at all possible You may never hear from these people by phone or mail but it is a comfort for them to know that they can reach you or find you A feedback form while it may not be used often is another important signal from you that you welcome contact and you are not hiding behind the shield of the Internet security the online system you employ must be secure for transactions and you must follow procedures to ensure that private information stays private In a policies page it is good to tell people that you respect their privacy and that you take steps to protect them and you third party trust indications of third party trust work much like testimonials
29. above the form As described earlier you might call it Feedback Form or Member Signup e If you would like to provide instructions for the user or give further information about the form or its purpose enter it in the Form Instructions field This field uses Paragraph Formatted Text f Move down through the list of fields from Name to Email Place a checkbox next to the fields you would like to appear on your form For each field you may specify the label that is displayed in the Web site next to the entry field Further if you need to ensure that any given field is completed select the Required checkbox next to the item Marking a field as required will not allow the customer to proceed until they complete the required fields While you may not require all data we suggest requiring name and email address as a minimum g There are three fields marked as Spares You may provide any label you like for these fields and activate them if there is further information that you require h The comments field is no different than the above except that it is presented to the customer as a text area rather than a single line entry field i Next you will see two lines for Submit button and Reset button These are standard buttons presented at the bottom of the form presented to your customers You may provide any text you like to appear in those buttons 3 In the event that a customer misses a field that you mark as required an error m
30. age The sizes we recommend are put to you for good reason 19 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Site Text amp Pages In the site Text and Pages you will provide the copy to be displayed on your common content pages such as your Home Page Contact Page and Policies Page You will be able to change the labels on the buttons and menus in your site and customize many settings that affect how information is displayed In most every case default text is provided For merchants who wish to display their sites in a language other than English this is where the vast majority of the site text is controlled From page titles to the labels used beside form fields you can modify everything that is displayed to your customers Each of the subsections below relates to a link within the main window If you do not see these links click on Page Text amp Labels in the side menu now Home Page The page title is displayed in the Browser frame and in the header of the page Modify the text as you require The Button Label refers to the text that appears on the menu button for the home page By default it should say Home but you might change it to Welcome or Home Page There will be default page copy that you can edit or you may rewrite your own This field has some unique prop
31. al content pages using the products database We will explain the process of setting up a content page then the method of linking that page where you might require through your site a Add a new product b Set the product live if you would like this page to be found by searching Otherwise don t set it live and it will be invisible except where you put a direct link to the page c In the product code field enter any text that matches the product code requirements d Enter 0 00 in the base price field 44 Contents O Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 e Check the no sale option button f Inthe no sale label enter the word blank g In the product name field enter the page title h Provide keywords if you like this page can be found in searches if you turn the product live 1 In the Shipping Units field enter 0 j Enter the text for display in the description field and provide an image if desired k Select the page layout you would like applied noting that the shopping cart component will be omitted DO NOT select a category m You may specify alternative products if you would like a list of products displayed at the bottom of the page n Savethe page The page that will result from this special configuration will use the product name in the title of the page
32. an image from your image archives If Sell Online Store Set up is able to locate the indicated image it will be used in place of the standard submit buttons If no image is found when one is indicated Sell Online Store Set up will revert to the default settings for these buttons Checkout General The text settings in this area apply to most of the various checkout and payment types in your store The subtitles Shipping Information Billing Information and Credit Card Information are used in the data entry tables You might change Shipping Information to Customer Information in the event that you are not actually shipping products Credit Card Info Labels refers to the text shown next to entry fields related to credit card information We recommend that aside from a change for language you not alter this text If you modify the Month and Year fields be sure to include the format for MM and YYYY so that the customer knows to provide a 2 digit date for month and a 4 digit date for year The Billing Info Labels appear next to the fields where you ask the customer for their payment information Sell Online Store Set up collects shipping and billing information separately as in many cases the two are different We recommend that you leave the word Billing before each of the field names to distinguish from shipping information There are three common error messages to accommodate cases where not all relevant information is
33. and in the page header unless you are using header graphics The text and image will be displayed as though this were a product page but no price product code submit button or anything else related to adding the item to a shopping cart will be displayed If you specified alternative products they will be displayed at the bottom of the page This is a pure content page Remember that you may use HTML code in the description field to further format the page to appear as you like To link to this page from any product page the home page the policies page the contact page or anywhere else where HTML is supported in Sell Online Store Set up use a standard HTML link The URL for the link will be as follows http www estorescanada com storedirectory products product code html So if your company directory is acme and the code you assigned to this page was ABCsupp then the code would actually be http www estorescanada com acme products ABCsupp html If your Sell Online Store Set up uses your own company domain we ll use www acme com then the url would omit the store directory to appear as follows http www acme com products ABCsupp html Using this technique you can include as many extra pages as you please If you create your own custom template for your Sell Online Store Set up you can even link to these pages right from your own menus Each supplementary page will count as one product in your database 4
34. ant administration at InternetSecure select Export Script from the top menu then Export Script Options from the main window Make the following settings o Server Domain Name www estorescanada com p Web Page system checkout trans postis mhtml q Send Approvals Only Check this box Click on Update button when complete Your InternetSecure account will then be linked backwards to DXSHOP PSiGate Settings For the PSiGate system to work with DXSHOP there is only one setting to make within DXSHOP In the field provided enter your PSiGate shopname The credit card processing system will be completely and seamlessly integrated automatically by DXSHOP Desired Transaction Types You may activate additional transaction options by clicking on the checkbox next to your choices Selecting any of the mail fax or phone options will activate the printable order form which will display the appropriate instructions and options for customers C O D and Purchase Order are self explanatory The last option Merchant Callback allows the customer to complete their order then provide you with contact information so that you may call the customer to complete the order For those who are concerned about online transactions this is often a good choice Additional Settings For C O D orders you may set an additional C O D charge to be added to the total order Along with the charge you must provide a label to be displayed in the shopping cart so
35. archive the main page of this module will display a list of your images You may view or delete any image Viewing an image will provide its size and dimensions along with the image tag code just as it did when you first uploaded the image Deleting an image requires confirmation to protect against accidental deletions Select Headers At the top of each page of your store your company logo if provided and the page title are displayed You may replace these two elements with a single banner set separately for each page type For Format A keep banners under 590 pixels wide and for Format B stay under 560 pixels The options provided are from your Image Archives So if you would like to use page headers upload them to the archives first With each banner you may select its alignment The use of these images allows for some very nice customization without the need to design your own complete template 31 Contents O Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Background Image You may replace the background image with an image you upload to your Image Archives Simply select the image you would like to use from the drop list and save Select Buttons You may replace the menu buttons provided Sell Online Store Set up with your own menu buttons If you are using Format side menus the recommende
36. ast manual update May 18 2000 Affiliates Introduction The Affiliates system allows you to track inbound traffic and resulting purchases from a cooperative Web site This is a great way to track special promotions or offer commissions to Affiliate Web Sites If a sale is completed as a result of the link into your site the origin Link Code will be provided on the order Further you can run real time reports to view click throughs and sales for all of your assigned links at any time Your Affiliates can log into a page to check their own statistics and commissions in real time as well New Affiliate Create a code or account number for the new Affiliate In the Identifier field enter the name of the Affiliate for your own reference If you would like the system to calculate commissions for you enter a whole number commission percentage i e 10 will be entered as 10 not 1 Below the commission rate tell the system whether you want commissions calculated on the net sale before shipping and taxes or the gross sale Finally provide a password that the Affiliate can use to look up their own statistics Provide your affiliate with their code and a URL or URLs to post to your store An Affiliate may link to aay NON SHOPPING CART page in your store from your home page through to any product Simply provide the URL as you see it on screen for any page of your site and append linkid Link Code on the end of the URL Replace Li
37. be applied to the total order after taxes and shipping have been calculated If the total order is equal to or less than the flat discount amount the sale total will be discounted to 0 e One time discount setting will reset the flat discount to null after a purchase as noted above typically used with gift certificates f You may set an expiry date after which date the discount will not apply above in the information form g Finally you may set individual discounts to override any globally set discount rates on a member by member basis You have the option for individual customers to disable taxation for those who are tax exempt This is an excellent feature for those merchants who sell to a mix of retail and distributors Simply click on the applicable checkbox or checkboxes to disable the relevant taxes With manual addition you have the option of sending an email to the new member If you completed the default email information in the general configuration it will be presented for you to edit or accept as is The checkbox below the email fields is pre selected to send email to the new member You may disable this before clicking on the Add button to complete the process Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Find Member Enter an email address or password to quickly
38. box with the X in the top right On a Mac click on the small box in the top left of the browser frame Anyone else in Unix or veteran PC or Mac users you folks should know this stuff and won t have problems with multiple windows In the top menu click on Preview Site to open a preview window While you still have copy to update and products to add your site already exists When you re done playing come back to the manual and keep reading 18 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Upload Logo This function allows you to place your logo in GIF or JPG format in your store You will require a prepared graphic details of dimensions to follow This is the first example of a file upload so it will be detailed Even if you do not have a logo prepared to upload at this time please go through the motions so that you understand the process Click on the Browse button If you do not see a browse button on your screen it is likely because you are not using a Netscape browser Some versions of Internet Explorer will function with this process but not all So if you don t have a copy of Netscape please download one from http www netscape com When you click on the button a pop up box will appear This allows you to navigate through your computer to locate the image you wis
39. conversion rate between the two currencies If 1 00 Canadian was worth 0 80 US dollars then the multiplier entered here would be 0 80 Understand that the conversion currency settings are used as an approximate representation only and will not accommodate transactions in a second currency Click on Update Currencies when complete Note that on every administration page there are one or more Submit Buttons that allow you to set or update the information once you have entered it You must click on that button and wait for the system response to be assured that your changes or entries are made This is a standard convention throughout the administration and will not be provided as an instruction again unless specifically required Site Footer The site footer settings provide for several lines of text that may be presented at the bottom of every page of your site The first three lines are intended for messages to your customers You might enter in your phone number and normal hours of operation You may thank the user for visiting your site Or you can provide any other information you like here Keep 16 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 your lines short 10 words or less if possible Each of the first three fields represents one line of the footer In the fourth line enter
40. d size is 110 to 118 pixels wide For format B make your buttons 104 pixels wide or less At 104 pixels buttons will be touching each other Select the buttons you would like to use from the drop lists and save 32 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Categories Introduction Categories are the departments of your store Sell Online Store Set up allows up to three levels of categories For instance a department store might have Sporting Goods as a department within which you will find an area for Camping that s two categories deep so far In the Camping section an area might be dedicated to Sleeping Bags the third category Categories can be used to help customers find what they are looking for among hundreds or thousands of products However use caution as categories can also be a problem if you have many categories and few products If your store has less than 12 products you might not want to use categories at all If your store has less than 50 products no more than one level of categories should be required If your store has less than 300 products you likely do not require the third level Sell Online Store Set up will allow you to place products in multiple categories to take advantage of cross sales and popular traffic patterns within your store yes jus
41. dget or acme widget all weather and all will produce a match on the product no matter what order the search words are presented in Quick Buy If this setting is set to On customers will be able to add the item to their shopping carts right from the category or search results without ever viewing the product page If you do not provide either a description or image Sell Online Store Set up will presume that there is no product page and will automatically set the Quick Buy function to On unless you have the No Sale setting selected If your product has Attributes or bundled extras described later in this chapter you should not turn this option on Regional Tax If you set regional taxes reviewed later in the manual you may optionally make individual products tax exempt In many regions there are product groups that are not subject to local sales taxes Federal Tax If you set federal taxes or EEC tax reviewed later in the manual you may optionally make individual products federal tax exempt 36 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Shipping Weight This is the weight in kilograms kg of your product This must be set for each product Shipping Block If you would like an item to be exempt from shipping charges set this to on This feature allows merchants to mix
42. diting or deletion Enter the exact product code if you have it or use the string search to enter a part of the product name If there is more than one match you will be presented with a list to select from View Edit Delete If your product database is small less than 200 products this is a convenient way to access products for editing or deletion Selection of this button will produce a summarized list of all products in your database Edit Last Product This is another convenience function If you edit or add a product then preview the page and decide you would like to make changes click on the Edit Last Product button to load the record This saves you from having to search for the product or view a list of all products 40 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Products Offline Introduction The Offline Products functions allow you to manage your product database offline through a spreadsheet database or similar software It requires that you have a reasonable understanding of spreadsheets and data Download Template The offline product database management is substantially different in function but identical in data content The Template link will begin a download to your computer of a tab delimited ASCII file Accept the download by opting to SAVE the file wh
43. e existing site theme or design your own if you are HTML capable change the site headers to a banner style presentation change any text that is shown to your customers anywhere in the system select multiple types of transaction including real time credit card processing purchase order C O D with surcharge if you please I Check phone fax mail and more set a wide variety of credit cards for acceptance including your own in house account card if applicable e view or download orders conduct historical order queries check store statistics for visits product views search words sales etc e and the list goes on The moral of this final paragraph is READ THE MANUAL As painful as it might seem there are a great number of tools here to help your online business succeed so please do take advantage of all we have provided Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Introduction to Merchants First let us begin by welcoming you to a new experience in E Commerce The Sell Online Store Set up system has been designed to suit a wide variety of businesses and on line sales requirements You may have taken note of the size of this manual DO NOT let that intimidate you Sell Online Store Set up is not difficult to use It has been designed so that anyone without any sort o
44. e which type of query you need to perform query by date or by other data For the first option select the range of dates and then click on Search for Orders If you would like to use the second option you may provide any of the data for one or more fields You may enter partial data if required for instance you know the customer s last name was Roberts but you know nothing else so just enter roberts in the name field Once you have input your search data click on Search for Orders The system will return a list for you to select from and view in a secure format similar to the normal order pick up Remote Order Retrieval You or your staff may retrieve orders without accessing the Sell Online Store Set up administration This is ideal in situations where you would need a staff member or third party to pick up orders but do not want them to have access to the rest of the administration To activate this feature you must set a separate password for the remote order retrieval Select the General Settings link from the site menu and enter the password you would like used for this function To retrieve orders use the URL http www estorescanada com orders There you will be prompted for your shop directory and password similar to the main administration login Be sure to use the unique password that you set for this function as your main password will not work here Once access is gained the order pick up will function in precisely the sa
45. eese as 47 Desired Transaction TVDes d eti er ee erdt e e Re he aeree PH Re Ce Pete Poo ed 47 Additional Settings e eien eane oa n enee narre ciedad 47 Sal S E D NT PER 48 EEC European Economic Community Sales Tax sesseseee eee ener 48 Special Note HST for Canadian Maritime Provinces esessesee eee 48 Special Note Globally Applied Tax neesii ineo a i i aaa ieia s a ii eas 49 PY 111 1 A E p CE 50 HOT TUS Cy PR 50 Requirements RR 50 loqridJg P 50 Collect n Delivery eei erit acts 50 COD Ca A 51 UIILIENITOUDCP 51 Sell Online Store Set up CPC Ide rua tele eae eee edet cite E CDM i ME Bh as 51 Optional DELE Ne TT 51 Required Shipping Information cti reste Petre tese teet ede Cep det Pese e RON EE SEE ET EAER 52 Download Template ce 52 Download B D C 52 Upload Dis e 52 liririiugpi ro 53 In Enable men 53 Plz LS em E antes 54 Introduction PR 54 SICUT TIPP mL RR 54 Add Member 55 Find Jule S Senn 56 List Management 56 Email Uu M 5
46. egory discount i e double discounted As with the base price only numbers and a decimal place are permitted here The label you enter will be presented to the left side of the sale price in the product page Suggestions might include Sale Price Discounted To Priced to clear etc Product Name This is the name of the product as displayed in all product lists product page and shopping cart This is the third required field Mfg Supplier You may optionally include the name of the manufacturer or supplier Other options with Sell Online Store Set up allow you to display this information within the site Even if you do not wish to display this field we still suggest that you provide data as the search engine within Sell Online Store Set up uses this as one of its search fields Keywords You may supply up to 70 characters of additional keywords to augment the keyword search function Leave spaces between keywords and use lower case The search function is a compound match search which means you do not need to repeat keywords to create phrases You also do not need to repeat words that are already shown in the product name or manufacturer field as these fields are searched automatically For instance if your product name is Stainless Steel Widget and the manufacturer is Acme you might include words like self lubricating maintenance free all weather resistant A customer may search for acme widget steel maintenance free wi
47. ell Online Store Set up drops in the product tables page contents shopping cart and any other content that is specific to any given page within the store The body is the dynamic area while the surrounding content is static For reference Format A provides a body that is 430 pixels wide while Format B provides a body that is 520 pixels wide Keep that in mind if you apply HTML code and especially tables to any of the text settings for products content pages or checkout pages The format of greatest interest to Web designers will be the custom setting Again we caution that you must be HTML capable in order to use this function The custom layout allows you to design your own template applied to the entire store In the field provided you may place your HTML code You must provide the entire page code from the opening HTML tag to the closing HTML tag In the body area that you create for your page you must include the following tag lt dxscript page body gt That is a custom Sell Online Store Set up tag that tells the system where to drop the dynamic content within your template Try to allow no less than 420 pixel width for the body area To assist you we have provided below a list of the resources you require in the construction of your own page from image conventions to search form code Images are called from your Image Archives described later in this chapter The Archives will provide you with the exact HTML code to use for
48. en prompted by your browser Warning Netscape is the preferred browser for all upload and download functions Some versions of Internet Explorer will work but not all so use caution Launch a spreadsheet program such as Excel Lotus or Works and open or import the Template Most spread sheet software will walk you through the import of a tab delimited file Once open you will see headings for the variables plus a sample entry Delete the sample entry and input your own data You will input all of the products that you are selling from your Web site The fields are listed in order below with any specific restrictions or requirements Any blank fields must have a placeholder of x in the field code product code numbers letters and dashes only required data live yes no baseprice price with numbers and decimal only required data nosale disables sales for the given product on or x only Ib nosale label used if nosale set to on text or x only saleprice sale price with numbers and decimal only price or x lb saleprice label used next to sale price text or x only name name of the product required data supplier name of supplier or manufacturer text or x only quickbuy set to on if active on or x only regtax set to off or on fedtax set to off or on shipweight set to weight of product set to 0 if not applicable shipbloc
49. eps the prices to 4 decimal places then reformats according to your default currency settings This is the second required field Override Price Label If you have modified the default price label in Appearance gt Site Text and Pages gt Products Pages here is where you can override that label on a product by product basis No Sale and Label If you select the No Sale checkbox and provide a label the product page will display the price and will display your No Sale Label It will not allow the customer to add the product to their cart or purchase the product This is used for cases where you wish to present a product but not complete the sale online If you sell unique items you may wish to display an item after it is sold in which case your No Sale Label might read Item Sold If the item is subject to quoting you might use the phrase Call for Pricing There are 35 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 many instances where companies would like to have online catalogs but do not want to sell at all This feature allows that to happen Sale Price and Label If your product is on sale for a price lower than the regular price you may enter it here Warning if you set a discount for a category and you set a sale price the sale price will be further discounted by the cat
50. er what layout you select Advanced Settings Qty Type On the product page the customer is provided with a small text box to enter their desired quantity You may provide the user with a fixed quantity of one where you wish to restrict purchases to one per customer Or if you wish to control quantity selections you can provide a drop list with preset values i e where you want to sell only in quantities of 6 12 18 24 etc Drop List Values If you set the Qty Type to Drop List you must tell the system what values to use in the form Enter the numbers separated by asterisk For instance if the quantities offered are to be 2 4 6 8 and 12 the entry would be 2 4 6 8 12 In the product page these would be the only quantities available In the shopping cart these would be the only quantities that can be selected on a quantity edit Alternatives At the bottom of the product page you may display a list of alternatives for the customer to select from If you would like to do this enter the product codes of the alternative products separated by asterisks Supplementary When the customer adds an item to their shopping cart you can suggest additional related products For instance if the customer selects a VCR you might suggest blank tapes head cleaner cables etc Enter a list of product codes separated by asterisks This is a powerful feature but use discretion with the amount of supplementary products that you list so as not t
51. ersion 4 5 Last manual update May 18 2000 Products Online Introduction The products system within Sell Online Store Set up is very extensive It can be used for the most basic of products yet is also capable of delivering some very sophisticated selections to your customers In order to understand this area better please ensure that you have a browser open in front of you with the Add Product form open Add Product This section will review each field one by one to help you understand their function and the affects of your various choices Basic Information Set Product Live You may enter a product but keep it hidden You may also hide an existing product by switching the setting from Yes to No You might want to do this if you are entering products in preparation for a sale or if you are temporarily out of stock and do not want to display the item but also do not want to delete it SKU Product Code The product code you provide may contain only letters numbers and dashes No other symbols or spaces are permitted If any inappropriate characters are provided they will be stripped out This is the first of four required fields Base Price This is the selling or regular price of the product This field allows only numbers and a decimal place no symbols or commas If you view this field in edit mode you will notice that the price is extended to 4 decimal places This is not an error The internal database system ke
52. erties to help in your page layouts Based on how you enter text Sell Online Store Set up will provide paragraph breaks and can create bolded headlines for you To create a headline type a line of text without a period at the end Then press the return key twice to leave a blank line before starting to type again When Sell Online Store Set up sees a single sentence without a period at the end followed by a double return it will bold that line for you To create a paragraph break simply hit return twice before starting a new paragraph Before entering your own text you should click on Preview Site again and see how the default text is formatted Then look at the text in the text box in the administration and you will better understand the formatting we just noted For future reference we call this Paragraph Formatted Text After you have made your changes preview your site and go to the page you just modified You want to check three things Ensure that the title you provide for the page is not too long Make sure that the text for the menu button is not too long Besure that you like the way the text looks in the page With Information pages such as the home policies and contact page remember to get to the point Keep sales pitches light The user is already at your site looking for product and hopefully looking to buy So deliver information not fluff 20 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved
53. essage is displayed You may modify the error message k Finally once the form is submitted the customer will be presented with a thank you message or whatever copy you care to deliver Enter your message in the Thank You box Paragraph Formatted Text is supported here After you have saved changes be sure to preview the page to ensure it appears as you expected Test the form to make sure that you receive the output email and that customers are added to your membership database if you have that feature activated POWER DEVELOPER FEATURE For the submit button you may provide the name of a GIF or JPG file located in the archives At the time the form is produced Sell Online Store Set up will check the archives for a file that matches the name in the field If one is found Sell Online Store Set up will use the image in place of the submit button The reset button is omitted in this case If you provide the name of an image that is not found the system will revert to using a plain text button Catalog Pages The catalog pages include all pages showing directories of your store the resulting product lists and search results 22 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 You may modify the title for the page the subtitle shown when the page is accessed as a search results
54. f Web design experience can get their on line store up and running quickly The size of the manual is a testament to the incredible power and options put at your fingertips coupled with our efforts to make all that Sell Online Store Set up can do as simple for you to understand as possible And if you are a Web wizard you too will appreciate what our solution has in store including some of the additional design freedoms granted to experienced designers We say it over and over everywhere we can please please please read this manual What you learn here not only helps in your on line store development but is also certain to impact your bottom line Once again welcome and thank you for making Sell Online Store Set up your E Commerce solution Conventions of this Manual This manual follows the same order as you should in the set up of your Sell Online Store Set up If you read with the manual to one side and your Web browser in front of you learning will be very easy and very thorough You will find with a few exceptions that the main and secondary bold headers in this manual directly correspond with the main and secondary menus in the Sell Online Store Set up Administration This will make the manual easier to follow The tertiary headers the italic ones correspond with functions within the referenced administration module There are notations in this manual which make reference to Power Developers Power Developers are t
55. f the file is complete Unique Visitors In the menu bar you will see a label called unique visitors followed by a number This is the number of individuals who have visited your store since it s launch 62 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Other Admin Features Site Preview The site preview link will open a new browser window to show you your store When you are done viewing please close that window to return to the administration screen behind If you do not close the preview window then next time you click on it your preview may not seem to work This is because the preview browser window is trapped behind your other windows System Check To perform a quick check of the fundamental settings in your site select the System Check link If you are missing any settings required for your store to function you will be advised and will be provided with a link to the page where you need to make changes User Manual When there are changes to Sell Online Store Set up we will update the manual and provide new copies under this directory You may visit the User Manual module whenever you like to download a more recent version of this manual Tech Support If you need assistance and you cannot find the answers in this manual then use the online technical support form
56. h to upload for your logo Once you have located and selected the image the box will close and the name or path to the file will appear in text box on the screen Click on the Upload or Delete Logo button to complete the process Sell Online Store Set up will upload your image through the Web browser will measure the image and store it on the server If the image is inappropriately sized for the theme to which it is being applied you will be warned so that you can alter the graphic and upload it again If you would like to delete the logo simply click on the Delete Current Logo checkbox and submit the form again and the logo will be removed Logo Sizes The recommended size of the logo depends upon the theme you have selected For any theme where the menu buttons run along the top of the screen the recommended size of the logo is no more than 200 pixels wide by 70 pixels tall For any theme with menus that run down the left side of the screen 110 pixels wide by 70 pixels tall are recommended When you upload any logo you should preview the site to see if it is to your liking before you decide to replace it Caution It is the tendency of inexperienced Web designers to overwhelm the customer with an extremely large company logo Remember that your customers are there to buy products and services not your logo While you must be clearly identified you should not beat customers over the head with corporate branding that dominate the p
57. hose of you experienced with Web design HTML code or advanced graphics None of the Power Developer features are required to operate a feature rich wonderful looking Sell Online Store Set up so if you do not fit into this category you can skip over those referenced paragraphs 10 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Fundamentals of E Commerce Before we begin we thought we would share with you a few basic principles upon which the Sell Online Store Set up system has been constructed These principles are not gleaned from a textbook nor are they handed down as our way of doing business These are common sense gems that we have learned by working with hundreds of businesses and helping them to build their online sales First Consider the reasons why you are creating an online store and why people will visit Your store is there to sell your goods and services Your customers come to your online store to learn about the products they want and if satisfied by you and your presence they will buy Focus on the purpose Deliver product information cleanly concisely and make it easy to purchase Animations sounds and other assorted eye candy actually reduce sales because they are distracting and can mislead the client An over abundance of pages of non relevant information
58. ine TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 feature is useful for special promotions whereby you set a discount then use the Membership system to send targeted email to all your members to tell them about the promotion You may provide default content for an email to send to Merchants when you sign them up manually see the next section Providing data here will simply expedite your efforts on other pages Add Member Use this module to manually add a new member The only required data is the email address Member ID You may use a Member ID or password in place of an email address when you want to generically offer a discount to a specific group of people to whom you have provided the password You may leave all other fields empty except for the discount selection You can also block membership emails from being sent to the member The discounting options that you may apply are as follows a A One time discount that will be reset after a single purchase Set any discount select the one time discount option and after one purchase is made any discount settings will be voided b Percentage of net sale discount will discount the order but not shipping c A dollars off discount if the purchase is of the minimum amount specified d A flat discount used for gift certificates usually in combination with the one time discount setting This amount will
59. ing commission rates for example External Reporting Affiliates can view their statistics by visiting http www estorescanada com affiliates where they will be asked for their link code and password They may then select a range of dates and view their statistics Ensure that they know the full link code which is the code you assigned followed by a hyphen followed by your store directory For instance if your directory was acme and the code you assigned was 10001 then the link code they would provide for their own statistics is 10001 acme Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Order Pickup View Orders When you click on view orders the system will report the sales available for pickup listed by order type When you select any of the order types a new browser window will open connected to our Secure Server You will be provided with the option to view single orders or view all orders at once for easy printing New orders that have not been viewed are labeled You may delete single orders as you proceed through viewing or you may delete all orders If you select Delete All the system will remove only orders that have been viewed Order Query Once you delete orders from the primary viewing area they can still be accessed historically through the Order Query First decid
60. k set to on to activate shipping block on or x only shplength for Sell Online shipping only Set length in cm Value or x only shpwidth for Sell Online shipping only Set width in cm Value or x only shpheight for Sell Online shipping only Set height in cm Value or x only image image name and size do not edit Upload new products as x tn image image name and size do not edit Upload new products as x descr product description 41 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 cats categories separated by dashes i e 1 5 8 indicates cats 1 5 amp 8 layout set to 1 2 3 4 5 6 7 8 or 9 qtytype set to fixed variable or drop qtydrop asterisk delimited value or x used only for drop qtytype alternatives asterisk delimited list of product codes or x supplementary asterisk delimited list of product codes or alsodisplay asterisk delimited list of product codes or x attrl type set to txt dd radio text drop list or radio button attr label text label for the attribute text or x only attr values asterisk delimited values optional pipe subdelimiter or attr2 type set to txt dd radio text drop list or radio button attr2 label text label for the attribu
61. k they will not be presented online The information you place in these five fields are presented to the customer as your primary contact information on the contact page Note that a single carriage return in the address field is represented by a single line break on the presented Web page If you leave a blank line the same will be represented online The next section deals with the feedback form fields below the address information Read on before selecting the Save Changes button Contact Page Feedback Form The feedback form may be used in a variety of ways You may use it to allow people to subscribe to your Membership Mailing List to gather feedback or allow further contact as a Content Entry Form or whatever other function you like To activate and use the form follow these instructions a Select the Activate checkbox to turn the form on b Provide an email address where you would like the data from the form sent after collection This address is not revealed to the customer so you may use a private address if you like c If you would like the customer to be added to your membership list when they have completed the form select the appropriate checkbox 21 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 d Enter the title you would like shown on the page
62. lay or hide the name of the manufacturer If you elect to display the manufacturer here it will also be displayed in the product pages beneath the product name The next heading Product Sorting allows you to set the display order of the products shown in your category lists and search results Select Save Changes to complete this page POWER DEVELOPERS You may replace the view and buy text with the name of a graphic from your Image Archives Sell Online Store Set up will attempt to locate and use the noted image in page displays If you enter an image that does not exist Sell Online Store Set up will revert to the defaults when presenting the pages Additional Content Pages See Special Use of Product Pages in the Products Section Shopping Cart page This is the page customers see when they add to their shopping cart You may modify the page title the labels for the Process Back Empty Cart and Shopping Cart buttons 23 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 You may also modify the text shown below the cart contents Paragraph Formatted Text is supported here The first message under System Messages will appear when there are no contents in the shopping cart In this case Sell Online Store Set up will not provide a Process or Empty Car
63. locate a Member record for editing Use caution this search is case sensitive List Management This module shows a complete membership list and gives you the ability to modify or delete an individual listing Clicking on the View More link beside a member s name will take you to the full listing where you can also edit or delete the record Email Engine Sell Online Store Set up gives you the ability to broadcast email to people on your membership list Due to the extensive use of server and systems management time involved in providing this feature to you the merchant there is a separate fee charged each time that you use the feature 0 015 USD for each valid format address minimum of 3 00 Using this feature is quite simple Enter the return address where the email is coming from this must be a real address the subject and the text body into the fields provided and you are ready to go You can send a test email there is no charge for this By clicking in the Test Email Only checkbox your email will be delivered to the return address that you put in the return address field Once you are ready to send the email to your membership simply click on the Send Message button at the bottom of your screen The email will be broadcast immediately and you will be charged accordingly Download Current List This option will provide you with a tab delimited list of all your members for use offline You may import the data into s
64. marks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 When you complete these fields click on Update Configuration to save your settings Base Information is complete Move on by clicking on Currency Settings Descriptions of settings will become more streamlined from here on unless otherwise required Currency Settings The default settings are for US Dollars If you will be conducting business in US Dollars and you do not need to show any other currencies then you may skip this section Primary Currency The four selections allow you to name the currency enter the symbol associated with the currency state the position of the symbol relative to the numbers and identify the number of decimal places in the currency Please make the selections relevant to the primary currency you will be conducting business in If for instance you are Australian and you will be processing orders in your local currency then you would leave most settings the same but change the name to Australian Dollars Conversion Currency If you wish to represent the shopping cart total in another currency for comparison you may set Conversion Currency to On then follow the same settings as above The final setting Conversion Rate is the multiplier used against the default currency For instance if you are transacting in Canadian Dollars but wish to display the approximate equivalent in US Dollars you require the
65. me way as it does within the main administration 60 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Statistics Page Statistics Page statistics will provide you with an idea of how busy your site is overall Simply select the date option you prefer and click on Build and Show Stats The report will show each of your primary page types and provide view numbers for each of those pages in the date range you selected Search Statistics The search statistics provides a simple report to show you the top 50 search words used in your site on a cumulative basis This helps you to identify exactly what users are looking for in your store You can use that data to increase product listings in the more popular areas Category Statistics The category statistics are accessed in the same way as page statistics by a selection of date The report should help you identify the busiest categories You may then include some of your best selling products in other categories to increase sales If you see that a second level category is particularly busy include some of your popular products in the primary category just above That way as people navigate their way to the popular categories they will see a listing for your other products This is like creating displays at the end of isles in department or g
66. n sit down at your computer and access your private administration Other Information Virtual Domains and Sell Online Store Set up Sell Online Store Set up can support your own domain Your store can show www yourcompany com throughout the site except in the secure area Soon the process for establishing your own domain for your store will be automated within Sell Online Store Set up Until then please feel free to contact technical support for assistance in this regard There is a one time set up fee for establishing your virtual domain link You may then set up email addresses using your new domain We will forward all email to those addresses to the accounts where you normally retrieve your email You may have up to 18 virtual email boxes without additional costs DXSTORM COM Contact Information DXSTORM COM 824 Winston Churchill Blvd Oakville ON CA L6J 7X2 Canada 1 877 397 8676 1 905 842 8262 Fax 1 905 842 3255 Account Information accounts dxstorm com Technical Support use online support form Sales Information info dxstorm com Reseller Information resellers dxstorm com 64 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000
67. nder Update Shipping Profile If you do not have a valid Canada Post Contract and Distribution Services Agreement you will need to apply for them before you can activate your Sell Online Store Set up You can call the Canada Post Sales Action Center at 1 800 260 7678 and request a Canada Post Contract and Distribution Services Agreement Alternatively you can apply online at http www canadapost ca sellonline Just click on Apply for a Shipping Agreement Please note that it will take approximately 5 days to process your application Expediter Expediter is a software application that allows you to automate the entire shipping process with Canada Post Easy to use Expediter speeds up and simplifies the process of shipment preparation and paperwork Expediter shipping software is available free of charge from your Canada Post representative or by downloading the software from the Canada Post Web site at www canadapost ca Collect on Delivery Collect on Delivery COD is a simple to use service offered by Canada Post Once the warehouse has completed a COD form and attached it to a parcel Canada Post will collect the payment Available for a fee this service allows you to choose from a range of payment options that include cash cheque or post dated cheque see table below The COD fee can be added to the customer s order Your funds will be sent to you using Priority Courier This service is only available to Canadian retailers
68. need for Shipping These data fields allow you to collect additional information regarding the order Detailed instruction on this can be found in the Shipping section of this manual Search System When this is checked your store will provide users with a simple keyword search system located at the footer of most pages Site Description Enter a 25 40 word description about your site This description is used in what are called Meta Tags hidden within your web pages This information is required by many search engines In many cases those people who find you through a search engine like Yahoo HotBot or AltaVista will actually see this description So keep it brief but make it count Site Keywords This is another bit of hidden data that is used by the search engines and should be completed Enter key words that describe your business products and or services Enter as many as you like separated by spaces not commas Be careful not to repeat words as this can be detrimental to search engine listings POWER DEVELOPER FEATURE Extra Meta Tags If you wish to place additional Meta tags in the header for expiry author ratings systems etc place them in this field Include the complete HTML tag Any tags you place here will be added on every page between the HEAD tags Be careful to ensure that all tags are properly closed 15 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trade
69. nk Code with the Link Code you assigned For instance if your store directory was acme to link to your home page the Affiliate might use the following address http www estorescanada com acme linkid 10001 if your assigned Link Code was 10001 View Delete This option allows you to view a listing of all your active links From this list you may delete or edit any link code assigned Be careful as once the link is deleted all statistics related to that link are also deleted Reporting From the reporting page you may ask the system to provide a report on all or on a single Affiliate You may select the fields you wish to see the range of dates and the method of reporting If you elect to download the report the system will build the report then provide a download link for you to click on If the browser reports an error when attempting to download it will provide you with the option to Save the file Select Save name the file and save it to your computer You can then open the report in any spreadsheet or text editor Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Download Upload Install Restore Affiliates These functions are the same as for all download upload install and restore features throughout the system It allows you to make changes in mass if required chang
70. o confuse Also Display Products You may wish to indicate other products that will be displayed in another table at the bottom of the product page Enter the product codes separated by asterisks Product Attributes Product attributes refer to product choices such as size color material packaging etc In some instances the selection of a given attribute may alter the price of the product You might like to allow the customer to provide data for personalization The three attribute types text drop list and radio are described separately below Text Attribute Select text as the attribute setting In the label field provide the text you would like presented next to the form field You might use this type of attribute where you require a name to add to a product or a size measurement of some sort 38 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Drop List Attribute Select drop list as the attribute setting In the label field provide the text you would like presented next to the drop list The text might be something like Size or Color Next in the attributes field enter the attributes separated by asterisks For instance if this was an attribute for size your entry in the attributes field might look something like small medium large xlarge xxlarge Radio Butt
71. on The system has a unique way of dealing with products for which there is no reason for a product page Scroll down and click on Save Update Product Record Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 e Select the Add Product menu again and repeat this process a few times until you have a sampling of products entered e Now it s time to see what your shop looks like Click on Site Preview in the top menu You can move all the way through your store right through a checkout that will capture and hold credit card information for you This is the Quick Start process There are some very powerful and extensive features in the Sell Online Store Set up system that you can learn about and take advantage of You can set multiple levels of shipping rates based on several different models e set tax rates introduce up to three levels of categories within your store discount categories modify products with sales prices attributes add on sales selections alternative suggestions shipping overrides tax overrides multiple category links preset layouts and more usethe membership system for discounting marketing tax exemptions e use the affiliates program to increase sales through the traffic of other web sites or just to track your own online advertising modify th
72. on Attribute Select radio as the attribute setting The remaining settings are the same as used in the Drop List attribute Instead of presenting a drop list the product page will show a list of selections with a radio button to the left Price Modifying Attributes With drop and radio attributes you can set individual attribute elements to adjust price This is done by introducing a pipe and the modifying amount after the attribute element For instance if in the selections above the xlarge size adds 1 00 to the price and the xxlarge size adds 2 50 this is what the attribute string would look like small medium large xlarge 1 00 xxlarge 2 50 If the customer selects small medium or large the price will remain the same when the item is added to the shopping cart However if the customer selects the xlarge or xxlarge size the price shown in the will be adjusted Price modifications may also be a negative amount If the small size were 1 50 less than the regular price the attribute string including the other settings would look like small 1 50 medium large xlarge 1 00 xxlarge 2 50 Please note that the only characters you may use for the increase or decrease are numbers decimals and minus symbols Any other characters will interfere with this system Bundled Extras Bundled products are additional sales or services that are purchased as an extension of one product An extended warranty gift wrapping special packaging are all
73. ormation is important to you Review the list of collected information and uncheck the box under Shown for any fields you would not like displayed You may also determine which fields are absolutely required and which ones you will allow the user to pass by without completing We strongly recommend that you always leave the email and name checked as recommended or you will have no means of contacting the customer You also have the option to change the labels used in the Shipping Information form This is duplicated from the Site Text amp Pages area Download Template Clicking on D L Template will download a list of shipping countries in zip format It is a tab delimited text file that you can open in Excel or other similar spreadsheet Download List Follow the same instructions as above This table will include all of your currently selected countries Upload List Special Note The order that countries and provinces appear in your uploaded table will be maintained in your store Alphabetically the United States appears near the bottom of the list You can move that country and its states or any country to the top of the list before saving the file 52 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Select the Browse button A pop up box will allow you to navigate through
74. page and the label shown on the menu button and footer text menu This is done in the first three fields You may also provide page copy for your first catalog page You might want to use this field to provide a general description of your products or if you are using categories you may want to briefly describe what your customers will find as they peruse through your category listings Under Special Labels and Text you will note two text fields side by side This is for the category discount message When you discount an entire category the discount rate will be shown below the category subtitle You may change the text before and after the discount rate as you like The next section Product Table Layout demonstrates the product table layout presented to customers The gray background is for demonstration only and is not actually used in the site Below the demonstration version is a duplicate with form fields in the table These fields may be changed to present whatever text you like in the table Note that if you do not want the code column to be displayed to the customer you may delete the text in that field and the column will be removed from the site Similarly you may remove the view and buy links if you would prefer not to present them in the table If you delete the view link the name of the product will be linked to allow the customer to access the relevant product page Finally select or deselect the Show Mfg checkbox to disp
75. preadsheets or databases for analysis mail merges etc Upload Current List Install List Restore Old List The ability to use the membership upload feature must be activated by technical support staff The reason we do not make this feature globally available is that the upload of membership files opens the Sell Online Store Set up system to SPAM abuse The Sell Online Store Set up system is not to be used as a method of delivering mass unsolicited email Such application will result in immediate termination of services If you require the upload feature to set up a base of clients or to do regular offline maintenance of your members list then please contact technical support Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 The upload file will be a tab delimited file with columns in the order specified below for all variables that make up the membership database Any variable that should not be assigned a value must have a placeholder of x in the field Pay special attention to required fields and special field requirements The fields in order are as follows Name name of the member value or x Company value or x Address value or x City value or x Province State value or Country value or x Postalcode Zip code value or Phone value o
76. products and services such that if all products purchased have shipping block set no calculation will occur Shipping is calculated only when the user selects products that are not blocked Canada Post Shipping Values These must be entered in centimeters cm s for each product These dimensions are required by the Sell Online Shipping Module to calculate specific shipping rates Please refer to the Sell Online Shipping Profile Implementation Guide to learn how to record these measurements Product Image If you would like to upload an image to be presented on the product page click on the Browse button select the image from your computer The image will be uploaded and saved when you finish the data entry for the product If an image is shown you have the option of deleting or replacing during a product edit Thumbnail Image If you would like to upload an image to be presented in the product listing click on the Browse button select the image from your computer The image will be uploaded and saved when you finish the data entry for the product If an image is shown you have the option of deleting or replacing during a product edit WARNING Thumbnails should be made as small as possible An ideal size is no more than 72 x 72 pixels Detail in the image is often lost at such a small size but there is the full product page where the customer can see a larger image The thumbnails are for quick visual identification not to make the sale Al
77. provided credit card expiry is incorrect or the credit card number fails to pass a basic format check You may modify these as desired Select Save Changes Shipping Info This is the first secured page in the checkout following the displayed shopping cart On this page customers are asked to provide their shipping information You may adjust the page title page copy all labels for the form and the error messages You will see the original text for the error messages below each of the entry fields Make your adjustments if required and save pages 25 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Shipping Payment Selections On this page the user will select their preferred method of shipping if more than one method is offered Below the shipping selection the user will select their preferred method of payment from the options you provide The page title serves both functions If however you do not charge shipping or you have only one method of shipping then no shipping options will be shown to the customer In this case the title might reflect only that this is a Payment Selection page It is up to you to make that determination and change the text accordingly The Ship Select Title and the Pay Select Title appear above the shipping selections and payment selections respec
78. ps Please ensure that you are using a Netscape Web Browser to administrate your store Netscape is required for file upload and download functions Access your administration at http www estorescanada com admin There you will be asked for your directory name and password Provide them and click on Submit to enter your administration If this is your first visit to the admin you will be greeted with a welcome page containing a few pointers If you are reading this then you are adhering to pointer 1 Congratulations Reading this manual while setting up your Sell Online Store Set up will make your experience much more enjoyable educational and will help expedite the process From the top menu select General If you are a U S based merchant you may skip Currency Settings If you are based outside of the U S then proceed by clicking on Currency Settings from the side menu In the resulting screen provide the following as requested Name the currency you wish to sell in Sterling Francs etc e Indicate the symbol associated with your currency Indicate the position of the symbol relative to the numbers in your currency Indicate the number of decimal places associated with your currency Skip to the bottom and click on Update Currencies Select Site Footer from the side menu In the resulting screen provide the following e In the fourth row enter the email address you would like your customers to
79. pyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Shipping Introduction The Sell Online Shipping Module is specifically designed to support your company s business on the Internet and give you the competitive edge With Sell Online your customers have complete control over speed and cost of delivery Overnight service or regular delivery customers can choose the shipping solution that best suits their needs and budget The Sell Online Shipping Module also calculates the delivery speed and cost for shipments to U S and international destinations Requirements From the shipping section of the administration page you can print a PDF version of the Implementation Guide for your Shipping Profile This guide provides you with instructions and helpful hints to customize your profile for shipping You can personalize such information as your warehouse location pick up times turnaround times and handling fees Once you have reviewed the details in this guide you are ready to personalize your shipping profile To personalize your shipping profile you will need to enter a User Identification and Password These are automatically generated for you when you create a store Your User Identification and Password will be available for your reference in the Shipping Section of the administration page u
80. r x Fax value or x Email Member id required field Expiry date represented with 8 characters only yyyymmdd value or Discount fixed dollar discount numbers decimal only cannot be greater than the fixed discount minimum value or x On Orders Over minimum order to apply fixed discount numbers decimal only value or x Percentage Discount percentage rate discount noted in whole numbers 8 discount is 8 0 must be less than 100 100 value or x Flat Discount a flat dollar discount with no minimum purchase setting subtracted after shipping and taxes value or x One Time Discount will remove the flat discount setting after a purchase set to on or y Override General Discount will ignore the general discounts set for all members and force the use of the member specific discount on or x Block Email will block membership emails for that member on or Regional Tax Exemption if set will not assess regional taxes on or x Federal Tax Exemption if set will not assess federal taxes on or x Password password of the member x x x x When the table is prepared upload it in the same manner as you would your product or shipping tables 57 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 L
81. resented with a form for printing The form will include instructions for the transaction types you make available The page title may be set as it is on any other page The Instructions Label appears above the list of instructions you provide for each type of payment The Payment Label appears where the customer is to select their method of 26 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 payment for mail orders Signature appears next to the signature line where you require the customer to sign for their credit card payment Adjust each of these if you desire The three instruction fields apply to fax phone and mail order instructions and are only presented if you have activated the respective option These instructions are printed horizontally on the page Keep them as short as possible Suggested formats are provided Update these three fields as required then save Purchase Order The purchase order page allows adjustment of two familiar options the title and page copy plus the label that appears next to the purchase order number field Make your adjustments as required then save C O D The C O D page allows adjustment of the title and page copy plus the label that appears on the button the user selects to complete their order POWER DEVELOPERS If you enter the name
82. rocery stores You place products in the path of your traffic Product Statistics Again select the range of dates for the report and click on Build and Show Stats The resulting report will show you the view and sales rates for each of your products If you have a high viewing for a particular product type but low purchases you may want to question pricing or you may wish to include more similar products in your store to allow customers greater choice For products that have a high sales to view ratio you know that those are hot products and again may wish to add more similar products or consider a price increase Referer Statistics The referer statistics report will tell you where your traffic is coming from A referer is the URL where a user found a link to your site and clicked through This will help with search engine evaluation and to find the source of mystery traffic It is always a pleasant surprise to have an unusual boost in traffic It s even nicer when you can discover why 61 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Select the range of dates for the online report and click on Build and Show Stats or select a month for which you would like to download a text file and click on Download If you elect to download the system will present a link when compilation o
83. s and decimal or be code6 bundled extra product code or x be name6 bundled extra name or x be price6 bundled extra price numbers and decimal or keywords words used to augment the keyword search letter numbers spaces only x x x x x x x x x x x 42 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Download Current List Selecting the Download Current List link will give you the option of downloading the standard template format of your product file recommended for database modification or downloading a custom list for use in other applications Once you make your selection the system will download a file to your computer which contains all the products currently in your database Follow the protocols for data editing and addition and then upload the file using the Upload List option Please note if you used Paragraph Formatted Text in your Product Description the formatting will be lost when downloading and re uploading your product list We suggest that you use html tags in your descriptions for formatting if you use the offline product list function Upload New List Uploading a product list follows a procedure similar to uploading image files Click on the Browse button in the Action Window
84. scscscccscscscscccscscscscscscscscscccccscccssscssssccscscscssscssssssssssssssssoses OL Referer Statistics cccccccccscscscscscscccccscscscscccccccscscccscscccscscccscscssssccssscscssssssscssssssssesssoees OL MINA O2 Other Admin Features iii ier e reas eh ae eee eren ere canciones iii OO Site a dt B OS System dc ER OS rap p M OO Tech Support ssicssvesccsessssscccksessodsossastacesessoddessascncbees sodeessaskaceseaesedessesstebseasoddessassaceseaesesesssaces e Other Informatio 0d Virtual Domains and Sell Online Store Set up eene nnne O4 DXSTORM COM Contact Information cccccccccscccsssccsssscccscccsssccsssccssccessccsssccssscoses OF Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Sell Online Store Set up Quick Start Guide The Quick Start is for the impatient who want to read as little as possible to get their store online quickly Follow each of the points here closely to rapidly configure your store with the basics only Once you have completed the Quick Start setup you can take the time to explore all of the options available to you in the system and use the balance of this manual as reference to turn to as you need it Quick Start Ste
85. sk the customer how they found you to begin with There is a wide variety of extra information you might request here To activate an optional data field and make it a part of the Shipping Information form do the following a activate the field by clicking on the active checkbox 51 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 b click on the required checkbox if you want to force completion of the field c in the blank field enter the label you would like to use to the left of the field d if the field is to be a text box ensure that you select the radio button next to text In the box labeled field size you may change the length of the field that is presented to the user A width of 40 is standard we do not recommend a greater size but less is fine e if the field is to be a text area this is a field with multiple lines such as might be used for a comment box ensure that you select the radio button next to textarea In the Cols and Rows boxes you can indicate how large the text area should be f if you would like to create a drop down box select the radio button beside Drop List In the field provided enter the options to be displayed in the drop list separated by commas Required Shipping Information In the Shipping Information form you can decide which inf
86. so an abundance of large thumbnail images will slow the browsing process and will cost you sales so be conservative with thumbnail images Description This is a Paragraph Formatted Text area Enter the description of the product as you would like it displayed on the product page Categories If you have established categories you may assign your product to one or more categories To select multiple categories hold down the Alt key Option key on Macs while clicking on the categories that you would like to apply You may select the Save Update Product Record button at this point or continue to further customize the product information Layout Selection There are ten formats to select from These formats represent the layout of product information within the body of the product page The image of the picture frame represents the image position The two jagged lines represent the location of the product description The dollar sign and checkmark represent the position of the Shopping Cart selections and 37 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 submit button The default layout is layout 1 If you do not provide an image the layout will default to layout 1 no matter what you set If you provide an image that is wider than 350 pixels the layout will also default to 1 no matt
87. sponding checkbox Any type of purchase will result in the addition of a new Member to the list To allow the users to use the Rapid Checkout feature select the checkbox then provide the line of text that you would like to appear above the email text field Select whether you would like Shipping and or Billing forms to be populated by member information Rapid Purchase Message is the label that will be displayed to the customer asking them to enter their Username and Password User Name Label is the label that will be displayed to the customer prompting them to input their Username Password Label is the label that will be displayed to the customer prompting them to input their Password Indicate whether you would like any applicable taxes to be applied before or after the discount is taken If applied before the system will specifically target the taxable portion of the purchase to create the lowest tax possible for the user If you check the box Allow Members to opt out of mailings you will allow the members to choose whether or not they want to receive membership mailings Provide a label that will be displayed to the customer making reference to this option You may temporarily or permanently set a discount rate applicable to all members Discount options are either percentage of net sale or dollars off a minimum purchase This 54 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Onl
88. t button to the user You may modify this text The second message appears when you have indicated Supplementary Products to be displayed upon addition of a product to the cart Supplementary Products are covered in Products Online Advanced Features You may change this text now or return later when you better understand Supplementary Products The table that follows Cart Format is similar to the one presented for product listings This allows you to format the cart displayed to the customer As there are a few more details here than with the Catalog Page settings follow each point below for further explanation a The top five fields are Qty Code Name Price and Total You may rename these fields as youlike If you omit text in the field for Code that column will not be displayed to the customer b The second line includes the remove link and the text for the edit button Again these may be set to whatever you like Keep the words as short as possible as they will affect table formats c Subtotal in are the words preceding the text you have set for your currency label d Membership Discount appears next to the discount offered to members if it applies e C O D Charge appears next to the C O D charge if you assign a surcharge in the transaction area f Order Total in are the words preceding the text you have set for your currency label g Approximate total in precedes the label you set for the converted currenc
89. t like in a retail setting You may set your products such that when a customer selects a category they see both the related next level categories and directly related products an application similar to end isle displays for those of you familiar with retail store layouts Display Formats The first option you have is the display of categories within your store The default is set to Two Column Text This means that your categories are displayed as text links in two columns on the page You may change this to a single column if your category names are especially long You may also select one two or three column icon formats if you will upload images to be used as buttons for the categories The icon selection is somewhat of a POWER DEVELOPER feature If you are not certain which to select then leave the default as it is for now View Edit Delete This option will display the current hierarchy of your categories If you have not set categories nothing will be displayed The resulting list will show discounts links to edit or delete categories the category code the category name and the name and size of image that has been uploaded for the category if that applies The names are indented to demonstrate the primary secondary and tertiary categories and their relationships To edit or delete click on the E or D and follow the instructions 33 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXST
90. te text or x only attr2 values asterisk delimited values optional pipe subdelimiter or attr3 type set to txt dd radio text drop list or radio button attr3 label text label for the attribute text or x only attr3 values asterisk delimited values optional pipe subdelimiter or attr4 type set to txt dd radio text drop list or radio button attr4 label text label for the attribute text or x only attr4 values asterisk delimited values optional pipe subdelimiter or attr5 type set to txt dd radio text drop list or radio button attr5 label text label for the attribute text or x only attr5 values asterisk delimited values optional pipe subdelimiter or be codel bundled extra product code or x be namel bundled extra name or x be pricel bundled extra price numbers and decimal or be code2 bundled extra product code or x be name2 bundled extra name or x be price2 bundled extra price numbers and decimal or be code3 bundled extra product code or x be name3 bundled extra name or x be price3 bundled extra price numbers and decimal or be code4 bundled extra product code or x be name4 bundled extra name or x be price4 bundled extra price numbers and decimal or be code5 bundled extra product code or x be_nameS5 bundled extra name or x be price5 bundled extra price number
91. that the customer knows what the additional charge is for 47 Contents O Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 If you wish to impose conditions or convey specific information to the user about any given transaction type you may do that in the Site Text amp Pages area Sales Taxes The tax settings allow you to collect taxes for up to 8 different regions These regions correspond with the regional codes in your shipping tables Be careful if you have set custom localized shipping regions You may also set a federal sales tax for one country Here are the steps to setting each tax a Enter the tax label what the tax will be called in the shopping cart b List the region code in the second field The region code must match the codes used in the shipping table For instance California must be listed as US CA in the shipping tables and CA in the tax tables where CA is the region code c Enter the percentage tax rate as a whole number without any symbols Seven percent would be entered as 7 00 or five and a half percent would be entered as 5 50 etc d Indicate whether or not shipping is taxable for that region by selecting or deselecting the check box e Set the federal rate in the same manner as the regional except that you will use the appropriate country code i e Canada has
92. tively The page copy is used to provide instructions for both shipping and payment selections Modify this as you require The first three text labels via Secure Web via Authorize Net and via InternetSecure and via PsiGate appear next to the names of the credit cards you activate according to the type of processing you use If you would prefer not to advise clients of the method of payment they are using then simply leave these fields blank The remainder of the labels is shown only when they represent payment options you have set to accept Make your changes and save Secure Order Capture PSiGate InternetSecure Authorize Net The next four page settings all use the same two settings page title and page copy Adjust these elements for each of these four sections if required taking care to save on each page Callback If you have set Callback as a transaction type and the user selects this option they will be required to provide only their name phone number and their comments or the best time to call Adjust the title and page copy as required The Callback Information is the title used just above the form where users provide their name phone and comments Comments Time to Call is the form label that appears next to the text box that allows customers to provide this information Adjust and save Fax Phone Mail If you have Phone Fax or Mail set as transaction options and the user selects one of these they will be p
93. within a store can also be very distracting With very little exception stick to what the customer is looking for your products and services This is an important Sell Online Store Set up focus Second The most successful online stores emulate the real world shopping experience as closely as possible Say what Have you ever gone to an online store that wants you to provide personal information before you can shop there There are hundreds of them How many stores in the real world do this Whether it is a department store grocery store boutique or auto dealership you do not fill out a form to shop Neither should any person who wants to shop online In fact there is added comfort in remaining anonymous until it is time to pay Your store must allow the user to come in look around and use directories like looking at a store or mall directory or an assortment of marked isles They must be able to view the products add them to their basket and remove them just as easily As they shop if they look at one item you should present them with similar items if possible so that they have a choice between products rather than a choice of yes or no When the person adds an item to their shopping basket there should be complimentary items or impulse purchase items nearby think about all the goodies around a checkout in most stores When it s time to pay you should ask the client how they wish to pay and you make it as easy as possible for them
94. y entering an alternative name in one of the Other fields selecting the checkbox and identifying your method of processing Processor Settings For InternetSecure accounts enter your InternetSecure account number in the field provided and select your currency as US or Canadian Dollars Note that even if you are processing in US Dollars you will still provide your primary merchant number For Authorize Net accounts simply provide your account login not password For PSiGate accounts enter your PsiGate shopname in the field provided By default the field is set for testing PSiGate Certificate Do not modify the information in this field as this is the secure key that the PSiGate payment gateway uses 46 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Authorize Net Settings For the Authorize Net 2 5 or 3 0 system to work with DXSHOP there is only one setting to make within DXSHOP In the field provided enter your Authorize Net merchant login The credit card processing system will be completely and seamlessly integrated automatically by DXSHOP InternetSecure Settings If you are using InternetSecure for your credit card processing the only additional configuration to be made within the InternetSecure system is for their Export Script You will need to login to your merch
95. y if one is set Make your changes if desired and select Save Changes Product Pages Your product pages are built from your product database There are some labels and titles that you may affect Change the page title for your product pages if desired The Oty and Price labels appear next to the quantity and price selections on the product page Show code and the label refer to the product code They may be displayed beneath the price if you activate this option Add to Basket refers to the label on the submit button below the price and quantity Product Search is the title used in the small search box at the footer of each page if search is activated and Search is the label on the submit button for the search feature Bundled Extras is displayed above the list of optional bundled items available for the displayed products Alternatives labeled by default as May We Suggest appears above the list of alternative selections 24 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 As in all cases you may alter any of the labels here to suit your needs If some of the labels or their applications are unfamiliar you may choose to revisit this area after you learn more about product display POWER DEVELOPERS In the Add to Basket and Search fields you may enter the name of
96. your own computer to locate and select the file you have saved Click on the Upload Rates button to move your new rates file to the server The system will automatically error check your file Install List Once the server reports that the file is okay for installation click on Install New Rates and follow the prompts provided by the server Restore Old List In the event that you need to restore the previous shipping rates simply click on Restore Old Rates The system will confirm restoration with you or tell you that there is nothing to restore if you do not have a previous file 53 Contents Copyright 1995 2000 DXSTORM Inc All Rights reserved Sell Online TM and DXSTORM COM are trademarks of DXSTORM Inc Sell Online TM Store Set up Version 4 5 Last manual update May 18 2000 Membership Introduction The membership functions include a rapid checkout feature for your shoppers who have purchased before a discount feature that allows application of dollar or percentage discount to member sales these are defined by you on an individual basis and a member emailing utility to provide for direct targeted marketing Members can be added to your Shop automatically by the system immediately following a purchase You can also add edit and delete members manually through the membership administration General Settings To set Sell Online Store Set up to add purchasers to the Membership database automatically select the corre
97. your site For the Quick Start area there are only a few changes that you need to make Click on Home Page in the main screen Update the Page Copy to reflect your company information When complete click on Save Changes Now click on Policies Page and do the same as above Click on Contact Page Change your company name address phone fax and email where noted This information is displayed to the world on your contact page so be sure that the information you place here is what you would like to display When complete click on Save Changes Click on Products in the top menu then on Add Product in the side menu Now do the following process for a few products pay attention only to the fields with the red asterisk next to them unless we tell you otherwise Enter a product code numbers letters and dashes only no other characters are permitted e Enter a price without dollar signs or commas numbers and a decimal only Enter the name of the product Enterashipping weight of 0 e You may upload an image for your product at this point It uses the same process as the Company Logo upload Click on Browse beside the Product Image field The box that pops up will allow you to find the image on your own computer When you select the image from your own computer the pop up box will close and you can continue Enter a description for the product You may elect to omit the image and the descripti

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