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Homework 13: User Manual

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1. Extra Settings Set Power On Macro V Enable Bitmap Compression I Custom Palette 16 bit color Store into SLCD Power On Macro l Set Splash Screen I Set Aux Escape Set Typematic Parameters Sme pite ASCII Hex Value Delay I Set Control Port I Set Touch Switch Debounce Repeat x10ms Port Number Delay ms Quit e Figure 8 BMPload program A product of Reach Technologies ECE 477 Digital Systems Senior Design Project Spring 2008 IF LOAD USER DATA User data is stored within agatha to help the system target advertisements based on a shopper s preference User data can be stored in a file using the provided Microsoft Excel Workbook provided on the product s CD Step 4 gt Open the Microsoft Excel Workbook on the provided CD Fill out the table provided by entering in a customer s preferences for each category corresponding to each tag In the example below tag COFO2F2BB3 corresponds to a user who has purchased a small amount of both Men s and Women s clothing Figure 9 Entering in user preferences Step 5 gt Once all data has been entered click on the USERDATA tab on the bottom of the workbook USERDATA tab Ready start Je p Figure 10 USERDATA Tab 10 ECE 477 Digital Systems Senior Design Project Spring 2008 I LOAD USER DATA cont Step 5D Once on the USERDATA tab click FILE then SAVE AS Step 62 Save the file USERDATA txt onto the provide
2. comes pre attached 12 ECE 477 Digital Systems Senior Design Project Spring 2008 I MANUAL TROUBLESHOOTING Symptom Possible Remedy agatha isn t responding and the screen is off Advertisements on the screen aren t displaying Advertisements aren t changing or updating agatha s SD card is full and I need more advertisements My agatha system is on fire I TECH SUPPORT If D1 is lit press the RESET button as shown in Figure 12 If this does not solve the problem check the power connection serial connection to the screen as shown in Figure 7 If D1 is off check the main power cord WHITE is plugged in and there a good connection with agatha s circuit board as shown above in Figure 14 If D3 is off check the power and serial connections to the screen as shown in Figure 12 If D3 is lit reload ads onto the SD card via computer or Ethernet when feature becomes available Try putting a valid RFID card in the target zone If D2 is lit reload ads onto the SD card via computer or Ethernet If D2 is off check the connections to the RFID tag reader as shown in Figure 4 Purchase a new SD card with a larger capacity Reach inside and salvage as many parts as you can Use a fire extinguisher 1f necessary agatha s support team is not liable for any injuries that may be encountered in this remedy Please reach responsibly The agatha system is always awake so is o
3. 77 2 S Digital Systems Senior Design Project Spring 2008 Figure 2 agatha kiosk back Display screen back side SLCD Screen Kiosk Door agatha Circuitry bottom of kiosk Wire hole access ECE 477 Digital Systems Senior Design Project Spring 2008 Figure 3 agatha circuitry connections SD Card Slot SD Card Connection comes pre attached RFID Connection see Product Set Up Step 4 O o ND Display screen connection comes pre attached Figure 4 agatha RFID connections 10 RFID antenna connection comes pre attached 11 RFID serial port power connections comes pre attached ECE 477 Digital Systems Senior Design Project Spring 2008 Product Set Up I YOUR KIOSK Step 1 gt Step 2 gt Call AGA THA INFO 242 842 4636 or click lt http thefutureofadvertising com gt to obtain ordering information for each kiosk All kiosks are completely customizable to fit your shopping center s style All kiosks ship ready to install Upon arrival simply place your agatha information kiosk where you want it Please note that kiosk will ship with many of the connections already intact for your convenience I INSTALL YOUR TARGET ZONE Step 3 gt Step 4 gt Designate your Target Zone This area is the area that agatha will collect data in order to correctly target ads to your shoppers Each target zone needs to be at least 18 in diameter and 5 15 away from the kiosk One optio
4. ECE 477 Digital Systems Senior Design Project Spring 2008 Homework 13 User Manual Due Friday April 18 at NOON Team Code Name _agatha Group No _4 User Manual Outline Brief marketing style product description Product illustration annotated with callouts for each control display Product setup instructions Product use instructions Product troubleshooting instructions Evaluation SCORE DESCRIPTION 10 Excellent among the best papers submitted for this assignment Very few corrections needed for version submitted in Final Report Very good all requirements aptly met Minor additions corrections needed for version submitted in Final Report Good all requirements considered and addressed Several noteworthy additions corrections needed for version submitted in Final Report Average all requirements basically met but some revisions in content should 7 be made for the version submitted in the Final Report Marginal all requirements met at a nominal level Significant revisions in content should be made for the version submitted in the Final Report requirements at a nominal level Revise and resubmit Resubmissions are due within one week of the date of return and will be awarded a score of 6 provided all report requirements have been met at a nominal level ECE 477 Digital Systems Senior Design Project Spring 2008 P agatha information kiosk The future of ad
5. d SD card ajx Save in P My Computer DSLE3 E k E ve Pas m FE ee Tools My Recent bcD Drive D Documents Removable Disk Er U3 System Gs Q Desktop 477grp4 on Samba 3 0 28 shay ecn purdue edut 73 My Documents My Computer Filename USERDATA txt gt My Network Places Save as type Text MS DOS bk Cancel s all Figure 11 Saving USERDATA txt Step 6 5 gt Alternatively you can upload your images and USERDATA via the Ethernet connection an exciting feature that will be available in the next few days I RESET THE DISPLAY Step 7 gt To manually reset the kiosk press the YELLOW reset button on the circuit board as shown below in Figure 12 Reset if agatha s response has stopped B Vanual reset button Figure 12 Manual Reset 1 ECE 477 Digital Systems Senior Design Project Spring 2008 Product Troubleshooting IF STATUS LIGHTS AND POWER CONNECTION Although errors with the agatha kiosk system will be few and far between agatha features status lights to help you identify and fix your problems fast Status LED s Figure 13 Status Lights D1 gt Circuitry Power ON D2 gt Tag is being read there is also a status LED on the RFID chip D3 gt Advertisement selected screen update D4 gt Error contact support immediately at AGA THA TECH 242 842 8324 Tp F or i ra i Ti Figure 14 Power Connection
6. n about your shopping center including interactive maps and weather updates More importantly though the information kiosk can display personalized advertisements targeted to your center s shoppers By using RFID technology stores can elect to place small light and cheap tags into their shopping bags When shoppers walk in your designated target zones throughout your center s hallways agatha reads these tags and then displays personalized advertisements for each shopper based on previous purchase history and preferences collected by your stores No more wasted advertising spending Shopping centers like you can benefit greatly from agatha s system Being able to target advertisements can bring in large advertising spenders to your center With the promise of reaching targeting audiences advertisers will surely be throwing their money your way Installation is also simple Place the agatha information kiosk where you want Designate a hidden target zone Distribute RFID tags to your store tenants Watch your revenue grow If your commercial shopping center is interested in seeing the agatha effect call our friendly service staff at AGA THA INFO 242 842 4636 or visit our website lt http thefutureofadvertising com gt to inquire about ordering information ECE 477 Digital Systems Senior Design Project Spring 2008 Product Illustration Figure 1 agatha kiosk front 1 Display screen SLCD Screen ECE 4
7. n is to hide the RFID reader for your target zone under a floor panel or integrate into your shopping center s interior design Plug the BEIGE serial cable shown below in Figure 5 into the kiosk s electrical board on the port marked RFID the marking is on the bottom of the board It will work best to also run this cable under your floor panels Figure 5 RFID serial connection ECE 477 Digital Systems Senior Design Project Spring 2008 JPOWER UP AGATHA S POWER Step 5 gt Open the kiosk door and locate agatha s electrical boards normally located at the bottom of your kiosk See Figure 3 for details Step 62 Plug the provided WHITE plug into any electrical socket use an extension cord if necessary See Figure 6 for all of agatha s connections Step 7 gt Next power up the RFID reader for the target zone using the BLACK plug provided into any electrical socket use an extension cord if necessary Figure 6 agatha s connections Step 8 Check to ensure the LCD serial connection is secure on the board Also check the power and serial connections to the LCD screen as shown in Figure 7 Sertal Connection Power Connection Figure 7 LCD and power connections Your agatha system is now ready to use See the next section to find out how to integrate the agatha kiosk into your commercial shopping center ECE 477 Digital Systems Senior Design Project Spring 2008 Product Use Now tha
8. t your agatha information kiosk system is ready to operate it s time to customize your experience IF POWER OFF ON Step 1 gt To power off simply unplug the WHITE and BLACK cords from the electrical sockets that go to the circuitry and RFID reader respectively To power on follow steps 5 9 in the Product Set up Section on Page 8 IF LOAD ADVERTISING IMAGES Using the handy BMPload program that comes with agatha you can convert all of your pictures to the appropriate file size and type Step 22 Insert the BMPload CD and click ADD BMP as shown in Figure 8 Select the desired advertising images to load They must be saved in BMP format If file needs conversion use any available graphics program Step 3 Once done select SAVE FILE Transfer the saved files to the included SD card via a card reader Your images are now stored on agatha s system 3 BMPload 1 7 0 Supports SLCD and SLCD6 bs oj x BMP List Selected BMP Information File Name in Size fo Colors 0 Bits per Pixel ns Bytes per Line i Total bytes Compressed Notes M Macro File Add Macro File M Font List File Add BMP Seas ero eel Add BMP Remove BMP Load BMP List Save BMP List M Firmware Upgrade M Port Settings Add Firmware Port COM1 T 5 Load from File Save to File N BaudRate 115200 connecte ytes Available fa Connect CRCValue
9. ur technical support Contact us at AGA THA TECH 242 842 8324 if you have any questions anytime during the year 13 ECE 477 Digital Systems Senior Design Project Spring 2008 Welcome to the future of advertising a agatha information kiosk 1 eMarketer 2 1 Billion Behaviorally targeted Ad Market by 2008 Online Article 2006 cited 14 April 2008 Available http www marketingvox com emarketer_21_billion_behaviorally_targeted_ad_market_ by_2008 021581 2 IPTVMAGAZINE Advertising Measurements Making More Money from Advertising Online Article 2007 cited 14 April 2008 Available http www althos com IPTV Articles IPTVMagazine_2007_01 IPTV_Advertising htm 14
10. vertising is here FUSER MANUAL Description Page 3 Illustration Page 4 f Setup Page 7 User Instructions Page 9 Troubleshooting Page 12 ECE 477 Digital Systems Senior Design Project Spring 2008 Product Description A recent article from PMagazine estimates that 83 of advertising money is wasted Only a measly 27 of advertisements today are reaching their correct audiences 1 Dog food commercials are seen by people without dogs and toys for children are shown to adults without any children Why then are advertisers wasting 83 of the estimated 155 billion spent on advertisements each year when they don t have to Wouldn t it be nice to guarantee your advertisers that you can reach their audiences and not waste their money If so then the agatha information kiosk system is for you According to the American Advertising Federation 84 of advertisers agree that the Internet advertising s ability to target audiences is an advantage 2 agatha s system takes the Internet s targeted advertising to the next level by reaching targeted audiences in large commercial shopping centers Millions of people attend shopping centers each year Millions of targeted advertisements Millions in advertising profits for you The future of advertising is here agatha information kiosks replace the outdated map and advertising kiosks common to most commercial shopping centers today The information kiosk can provide informatio

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