“How to …” booklet - Knights of Columbus, Supreme Council
Contents
1. e Assign prospect names to recruiting teams for personal follow up visits Follow up immediately HOW TO CONDUCT AN OPEN HOUSE An open house provides an opportunity to introduce your council and the Order to a broad audience of prospects at one event The main objective is to exhibit your products your volunteer service programs your social and fra ternal activities your membership benefits that your council and the Order bave to offer to members and their families e Appoint a committee to organize an open house e Set a date and time Publicize the event in local news papers radio cable television and church bulletins e Order quantities of promotional materials including Open House poster 2826 from Supply Department see page 15 at least six weeks in advance e Compile list of prospective members see page 4 e Send open house invitations to prospects and their spouses e Follow up mailing with a telephone confirmation of receipt and availability to attend events e As the event approaches reconfirm all arrangements for site materials program etc e Arrange for a display of council scrapbooks awards programs activities e Assign each attending prospect to a recruiter who will act as host throughout the event e Plan program Welcome committee to greet guests Introduce officers members Grand knight membership director should explain council aims organization Ask the ins2. e Contact candidates a day or two in advance to confirm attendance Advise recommended attire e Arrange for proposer or member of recruitment com mittee to pick up candidate and escort to First Degree e Distribute Candidate Kits 531 rosary K of C lapel pin and These Men They Call Knights booklet see page 15 These are available from the Supply Department e Advise new members of the next Second and Third Degree exemplification date e Recognize new members and their proposers at the conclusion of the degree e Order and present generic New Member Certificates 268 or current campaign degree certificates to degree recipients see page 15 Print the names of new members in the next scheduled council bulletin e Recognize First and Second Degree team members to show appreciation see certificates flyer 2640 e Notify neighboring councils of your degree dates Invite those councils to attend your event e Conduct First Degrees when candidates are available to attend i e following or preceeding mass on Sunday Provide activities for the family for during the Degree 13 HOW TO RECOGNIZE COUNCIL RECRUITERS Every recruiter is a vital council asset and should be rec ognized as such Small efforts to publicly acknowledge recruiter efforts can pay big dividends in increased recruitment activity e Promote current campaign awards incentives e Solicit or purchase campaign prizes for recruiters such a
3. flyer 1267 Family Fraternal Benefits flyer 2761 Member Spouse Fraternal Benefit flyer 2773 Columbia magazine to distribute along with council newsletter see page 15 e Show the video and discuss council activities benefits Encourage host spouse to discuss fun benefits of family activities e INVITE prospective families to join e Assist prospects in completing Membership Documents e Inform prospects of the admission committee meeting First Degree date and make arrangements to escort them to the degree Plan First Degree within two weeks of in house open house HOW TO CONDUCT A RECRUITMENT INVITATION PROGRAM The Membership Recruitment Invitation is a tool for mak ing initial contact with Knights of Columbus prospects It is effective when used in tandem with personal follow up that stresses the fraternal and family benefits of member ship in the Order e Obtain the council s prospect list see page 4 e Order a supply of Membership Invitations 2599 and envelopes from Supply Department see page 15 or design your own invitation e Address an invitation to each prospect and his family personally signed by the grand knight e Telephone each prospect within one week of mailing to arrange a home visit by the membership committee or a recruitment team e View video production of Experience of a Lifetime or Recruitment Flip Chart or use Flip Chart Binder 889 889A e Review promotional
4. Inactive Insurance Members those who took withdrawals suspensions but maintain K of C insurance policies from Membership Growth Department Check with your financial secretary for addi tional names and most recent addresses Review the list to determine former members known to be residing in the area and still eligible for membership e Prepare information presentation for former members highlighting changes new programs activities benefits and recent council achievements e Order As Knights we not only act on faith flyer 4497 Our Future Knights flyer 9116 The Potential of a Man flyer 4496 What this organiza tion stands for booklet 4495 Family Fraternal Benefits flyer 2761 Member Spouse Fraternal Benefits flyer 2773 etc from Supply Department Prepare kits for distribution Contact each former member by phone to arrange a per sonal visit or invite them to a reception for former members e If conducting personal visits follow the procedure out lined on page 5 for recruitment teams tailoring presen tation to highlight new changes benefits etc If planning a Welcome Back or former member recep tion use the open house procedures outlined on page 7 e Refer to the Grand Knight s Handbook 915 Membership Procedures section for proper procedures for recruiting former members e Ask every former member visited or those at reception to sign Mem
5. Choose additional items from current membership cam paign materials e Use Requisition Form 1 when ordering Obtain grand knight or financial secretary signature on form e Order sufficient quantities for your membership event at least one month in advance Audiovisual Materials Order from Department of Fraternal Services Dept of Fraternal Services Knights of Columbus 1 Columbus Plaza New Haven CT 06510 3326 Web site ordering www kofc org e Refer to K of C Audiovisuals flyer 1539 for descrip tions formats e Order one month in advance All productions are available at no cost except a shipping and handling charge e Promotional Membership Videos Prospects Experience of a Lifetime Membership Recruitment Flip Chart Founding to Future Life and Legacy of Father McGivney All these titles are available in DVD format e Submit order form from audiovisuals flyer or call 203 752 4270 one month in advance Specify title format play date 15 HOW TO DESCRIBE THE BENEFITS OF MEMBERSHIP Use this list to describe the many benefits and opportunities that K of C members and their families enjoy e COLUMBIA MAGAZINE Free subscription to the Order s monthly mag azine examining issues of concern to Knights Catholics and families e K of C ROSARY Blessed by the supreme chaplain presented during the First Degree exemplification e DAILY MASS OF REMEMBRANCE AT ST MARY S CHURCH Mass for dec
6. insurance promotion chairman 4 Serve as a trainer for recruitment teams e Conduct Fraternal Benefits Nights Agent can obtain Fraternal Benefits Night kit from the Supply Department e Promote the availability of the New Member Annuity to all candidates and spouses Application on back of Membership Document e Strive to attain Founders Award refer to Supreme Council Awards section in the Surge with Service man ual 962 e Compete for Insurance Promotion Award refer to Supreme Council Awards section in the Surge with Service manual 11 HOW TO USE AN ADMISSION COMMITTEE The admission committee used correctly ensures that applicants understand the Order and that the council understands what the candidate expects from bis mem bership This mutual understanding makes for a more thorough recruitment process and is the first step to mem bership retention e Enlist seven men to serve on the admission committee appointed by grand knight e Order copies of the Admission Committee Reports 283 Admission Committee Inquiries Guide 390 and Admission Committee Questionnaire 391 from Supply Department Distribute to committee for review use See page 15 e Forward all membership applications to the grand knight for referral to the admission committee within five days e Notify all applicants to appear before the committee e Conduct an interview using the Admission Committee Inquiries Guide Requ
7. materials with prospect wife As Knights we not only act on faith flyer 4497 Our Future Knights flyer 9116 The Potential of a Man flyer 4496 What this organization stands for booklet 4495 Family Fraternal Benefits flyer 2761 Member Spouse Fraternal Benefit flyer 2773 Columbia magazine council newsletters etc see page 15 e ASK THE PROSPECT TO JOIN Assist him in completing his Membership Document 100 collect fees e Ensure a prompt initiation Inform the candidate of dates for admission committee interview First Degree e Complete proposer duties Accompany to admission committee interview First Degree council meetings Introduce prospect and family to council members See that prospect is assigned to committees programs of interest Encourage prospect to complete Second Third Degrees Accompany to exemplifications HOW TO RECRUIT FORMER MEMBERS Former Knights are men who are familiar with the ideals of Columbianism They left the Order at one time but repre sent a pool of prospects councils should not overlook in striving for membership growth e Appoint a special Welcome Back Brother or Operation Re Member committee specifically to recruit former members Past grand knights familiar with circumstances of earlier departures are especially suited e Obtain a list of Former Members those who took with drawals suspensions and
8. It s not necessarily what we do that makes us different but why we do it KON MISE ES SO JEMEOETUANIBAUAS A GUIDE TO MEMBERSHIP RECRUITMENT HOW TO USE THIS GUIDE This booklet is your guide to organizing and implementing a successful membership program in your council The suggestions presented here are proven winners You should decide which offer the best opportunities for success in your council This booklet provides an easy to implement approach to recruitment If you follow all the steps described you ll enjoy success You may have discovered other ideas that work for your council If so send them to the Membership Growth Department so we can share them with other councils that might benefit from your experience Review the programs outlined take the steps to get organized Choose three or more recruitment programs and schedule them during this fraternal year CONTENTS HOW TO Conduct An Effective Membership Blitz Page 1 Organize Your Membership Committee Page 3 sulle Prospect kist e Page 4 Recruit Using 2 on 1 Team Concept Page 5 Hold CHURCH NANYE e e 5 304 ea ate e Page 6 Conduct ml pentnlouse wert e L Page 7 T Organize An In House Open House Page 8 Conduct A Membership Invitation nO SPAIN Ek pe ck me Gen a eke ican ne ke be ay Page 9 Recent tikormeniV em berst e t tiny Pagel0 Promo MSU a a S Page11 URE Am AC MUEEN CON ES oe eon oona aas
9. Page12 Schedule And Conduct First Degrees Pagel3 Se Recocnize Councilikecnuiterseeeeeceee eee Pagel4 Order Supplies Membership Videos Pagel5 Describe the Benefits of Membership Pagel6 HOW TO CONDUCT AN EFFECTIVE MEMBERSHIP RECRUITMENT BLITZ A coordinated membership Recruitment Drive is an all out effort to maximize your membership teams efforts canvassing an entire parish on one weekend gathering the names of prospective new members to follow up with The Preparation Phase e Obtain the pastor s permission to conduct a drive at the church during a specific weekend e Advertise the event weekly in the parish bulletin building up to the drive weekend e Order recruitment materials from the Supreme Council Supply Department allow 4 5 weeks for delivery e Inform the insurance representatives about the dates of the recruitment drive e Schedule a First Degree ceremonial to welcome the new member in a timely fashion The Implementation Phase e Set up information tables at every door of the Church Have plenty of prospect cards and pencils on hand to distribute to each man as he enters the Church e Arrange for a membership recruitment announcement to be made during Mass by either the priest or the grand knight e Have brother Knights on hand to answer any questions and to collect prospect referral cards or names and contact information as men leave church with their famil
10. a combat zone specifically desig nated as such by the Board of Directors are killed by hostile action or wounded by hostile action resulting within two years thereof in pet manent and total disability and for children of members in good standing are full time law enforcement officers or full time firefight ers who while in the lawful performance of their duties are killed in the line of duty as a result of criminal violence directed at them Applications must be filed within two years of the member s death or for servicemen disability LEADERSHIP DEVELOPMENT Opportunity to build personal lead ership skills e FOURTH DEGREE Eligibility to join the Patriotic Degree e HONORARY LIFE MEMBERSHIP at Age 70 with 25 years of service e MEMBERSHIP CARD Entitles participation in all Catholic fraternal and social activities in more than 14 000 councils throughout the world e ACTIVITIES FAMILY YOUTH SOCIAL ATHLETIC Participation in a variety of programs and activities conducted by local councils For more information on these benefits contact Knights of Columbus Supreme Council Office 1 Columbus Plaza New Haven CT 06510 3326 www kofc org 2769 12 11 16 ves KNIGHTS Y OF COLUMBUS IN SERVICE TO ONE IN SERVICE TO ALL 1 COLUMBUS PLAZA NEW HAVEN CT 06510 3326 1 203 752 4270 or www kofc org 2769 12 11
11. bership Document 100 to renew membership NOTE Reactivating inactive insurance members qualifies council for both membership and insurance additions toward Father McGivney and Founders Awards quotas NOTE Reinstatements readmissions or reapplications qualify council for membership additions for Father McGivney Award 10 HOW TO PROMOTE THE INSURANCE PROGRAM The Order was founded in part to provide financial secu rity to working class families who lost their breadwinner Today one of our primary fraternal benefits is still our insurance program Every member should be made aware of available insurance benefits for bis own well being and that of his family e Establish a good working relationship between your financial secretary and your field agent e Introduce the agent at all council meetings or events and invite him to speak e Refer all insurance related questions to the agent e Send copies of all Membership Documents 100 for new members to the general agent immediately fol lowing the First Degree e Make sure the agent is included on the council mailing list e Include the agent in all council planning sessions so he can be represented at council events when possible or appropriate e Ask the agent to 1 Write a message for each issue of the council s newsletter including name address and telephone number 2 Place K of C insurance advertisements in council newsletter 3 Serve as council
12. dfathers grandsons e Order free copies of Prospect Referral Card 921 from Supply Department Distribute copies of card to all members at council meeting or with newsletter Ask that completed cards with names of friends acquaintances be returned to the member ship director e Advertise regularly in church bulletins inviting interested prospects to contact the membership committee about joining e Contact former members see page 10 e Use your imagination New members are all around you HOW TO RECRUIT USING 2 ON 1 TEAM CONCEPT Bringing twice the energy enthusiasm knowledge and persistence to any endeavor doubles the likelibood of success That s why 2 on 1 recruiting is the way to go e Organize two man recruitment teams from the mem bership committee and additional recruiters e Train recruiters ask your insurance agent to assist show recruitment videos and order and distribute copies of the Pocket Flip Chart 2041 and Membership Documents 100 see page 15 e Divide the prospect list among two man teams e Telephone each prospect to a schedule visit with prospect wife by two man team e Conduct personal visits at prospect s home emphasizing local council activities opportunities for involvement by prospect wife and the entire family e View the video productions of Experience of a Lifetime or Recruitment Flip Chart or use Flip Chart Binder 889 889A e Review promotional materials with
13. eased members and their wives and deceased members of the Squires program at birthplace of the Order INSURANCE Portfolio of top quality life insurance long term care and annuity products exclusively for members and their families e FAMILY FRATERNAL BENEFIT For eligible families a Pays 1 500 for the child who dies before the age of 61 days b Pays 750 for the child who is stillborn at least 20 weeks after conception c Offers guaranteed issue insurance up to 5 000 to any child under age 18 e ORPHAN BENEFIT 80 monthly allotment for orphans of eligible families up to 7 000 in college scholarships available e MEMBER SPOUSE FRATERNAL BENEFIT Accidental death coverage for member and spouse at no cost e NEW MEMBER ANNUITY Offers an annuity to new members and their spouses e WIDOW BENEFITS a Continues to be covered under the Member Spouse Fraternal Benefit b May purchase insurance or annuities up to one year after insured member s death c Receives a free lifetime subscription to Columbia d Eligible with her children for scholarships student loans etc e SCHOLARSHIPS Eight different scholarship programs for higher education available to members their spouses and children e MATTHEWS AND SWIFT EDUCATIONAL TRUST FUND Provides tuition only scholarships to Catholic colleges up to 25 000 per year for children of members in good standing who while serving in the military forces of their country in
14. ership director committee chairmen and commit tees set goals and plan specific recruitment retention and insurance promotion activities for entire year e Plan full schedule of First Degree exemplifications see page 13 e Identify and schedule recruitment methods that best suit council s needs and goals Membership Blitz church drives open houses team recruiting etc e Set membership goals exceed quota achieve Star Council win Century Club break previous council recruitment record etc Refer to Supreme Council Awards section page 40 in the Surge with Service manual e Get the ENTIRE council involved Those who don t recruit directly can identify suggest prospects HOW TO BUILD A PROSPECT LIST Before you consider HOW to recruit you must address the question of WHOM to recruit There are many eligible Catholic men and their families who would enjoy mem bership in the Order Identifying them is easier than you think e Approach pastors for parish rosters of potential Knights e Add all local priests who are not Knights to prospect list e Consider ushers parish council members choir lectors mens club etc as prospects e Welcome all new parishioners by asking them to join e Recruit all 18 year old Squires high school and college graduates e Consider all vendors who serve the council as potential members e Add fathers sons nephews cousins brothers in law fathers in law gran
15. est the applicant complete Admission Committee Questionnaire e Forward Admission Committee Report to grand knight e Read Admission Committee Report at the next meeting Conduct balloting e Inform the candidates of the date of the next First Degree e Advise proposer to accompany candidate to degree e Assign each new member a mentor to guide him through his first year as a knight Assign new members to committees activities that match the interests noted on their Admission Committee Questionnaire e Refer to the Grand Knights Handbook 915 Admission Committee section for complete instructions on admission committee 12 HOW TO SCHEDULE AND CONDUCT FIRST DEGREES Promptly advancing new members toward full Knighthood through the exemplification of degrees is absolutely essential to successfully building and main taining membership A well organized regular schedule of degrees will ensure this progression and help prevent los ing potential Knights e Sponsor a First Degree team if possible If not partici pate on a district degree team e Schedule and conduct frequent First Degrees prefer ably monthly or every other month e Publicize the degree schedule at council meetings in council bulletins advertisements and mailings e Schedule degrees around important K of C council dates be sure to avoid major holidays e Select honorees for each exemplification for greater impact visibility and attendance
16. ies The Follow Up Phase e Personal contact is critical to the success of your cam paign and must be made with every prospect within 48 HOURS e Inform and invite each prospect and his family of of the date time and location for the informational semi nar e Offer transportation if that is the prospect s limitation The Orientation Phase Conduct an Informational Session Order recruitment brochures about the Order for prospects and their families to read Request that your council chaplain start the event with a prayer and some words about the Order and its mis sion Consider showing one of the recruitment videos avail able from the Supreme Council Supply Department a nominal shipping and handling fee is charged Make the requirements for membership known to those assembled Offer each prospect a Form 100 to fill out before the event s conclusion Have brother Knights on hand to assist prospects in completing these forms Conclude the event with some light refreshments Inform the candidates of the date of the next First Degree The First Degree Schedule a First Degree prior to the recruitment drive so that it is conducted no more than 2 weeks after your informational session Contact the candidates to remind them of the degree date Ensure they have transportation to the degree Order new member degree certificates 268 from the Supreme Council Supply Department as a fitting way to recogni
17. ooklet 4547 Make a Difference recruiting poster 4498 Fraternal Membership folder 4494 Did You Know flyer 41267 Family Fraternal Benefits flyer 2761 Member Spouse Fraternal Benefit flyer 2773 etc from the Supply Department see page 15 e Provide an announcement for parish bulletin during each of the two weekends before the drive e Prepare a tabletop display highlighting council activities and member benefits include handouts and copies of council newsletter and place in main church entry e Post teams of two to three Knights at each church door at every Mass to hand out flyers and Prospect Cards e Collate materials and hand out to each man as he enters the church Leave sharpened pencils in each pew for completing Prospect Cards e Arrange for the pastor grand knight or membership director to make a brief announcement prior to or after Mass explaining the K of C encouraging men to com plete Prospect Cards and hand in as they leave church Use a letter of support from the bishop Gf available from state council or sample pulpit announcements 2678 available from Supply Department see page 15 e Position Knights at exits to answer questions from prospects assist in completing Membership Documents or collect completed Prospect Cards for follow up e Make sure tables supplies are restocked for each Mass e Deliver all Membership Documents completed Prospect Cards to the membership director
18. prospect wife As Knights we not only act on faith flyer 4497 Our Future Knights flyer 9116 The Potential of a Man flyer 4496 What this organization stands for booklet 4495 Member Spouse Fraternal Benefit flyer 2773 Columbia magazine council newsletters etc see page 15 e ASK PROSPECT TO JOIN Assist in completing Membership Document collect fees e Ensure prompt initiation Inform candidate of the dates for admission committee interview and First Degree e Complete proposer duties Accompany to admission committee interview First Degree and council meetings Introduce new member family to council members See that new member is assigned to committees pro grams of interest Encourage new member to complete Second Third Degrees Accompany to exemplifications HOW TO HOLD A CHURCH DRIVE A church drive is an ideal opportunity to reach an audi ence of qualified prospects Its success is dependent on carefully planning and carrying out each of the following steps e Obtain pastor s approval for membership drive at all Masses on target weekend Confirm dates details e Order quantities of Prospect Cards 921A Membership Documents 100 posters and flyers such as As Knights we not only act on faith flyer 4497 Our Future Knights flyer 49116 The Potential of a Man flyer 4496 What this organiza tion stands for b
19. s tickets to athletic social events certificates for dinners weekend get aways sports equipment family games etc e Offer dues reduction for each new member recruited i e sponsor receives 1 rebate per recruit or similar e Initiate a Blazer Club awarding jackets to members who recruit 10 or more Knights e List recruiters in council bulletin along with new recruits e Acknowledge recruiters at council meetings or with handwritten note e Order Certificates of Appreciation 1579 for recruiters and periodically present at a council event or meeting see page 15 e Ensure proposer lists his membership number in Section 6 of the membership application for recording at the Supreme Council Ask financial secretary to review documents before sending them to the Supreme Council 14 HOW TO ORDER SUPPLIES MEMBERSHIP VIDEOS The Supreme Council office produces and distributes a wide variety of promotional materials to assist you in your mem bership efforts They are described in the Supply Catalog 1264 and Supreme Council publications and mailings and can be ordered through the Supply Department or Membership Growth Department Printed Materials Order from Supply Department Supply Department Knights of Columbus PO Box 1670 New Haven CT 06507 0901 Fax 800 266 6340 e Refer to Membership Recruitment Retention section of Supply Catalog 1264 Select materials best suited to your event e
20. urance agent to explain benefits of membership Show a promotional video see page 15 Experience of a Lifetime Membership Recruitment Flip Chart Life and Legacy of Father McGivney Founding to Future e Schedule a question answer session following the video further explaining the Order and the council Conclude with refreshments or light buffet e Make certain host recruiters ask prospects to join and assist them in completing Membership Document 100 7 HOW TO ORGANIZE AN IN HOUSE OPEN HOUSE An in house open bouse provides a comfortable casual atmosphere in which one or two host recruiters and wives introduce prospect couples to the local council and the Order e Solicit volunteer recruiters to host open house in their homes e Plan a casual event where a small group gets together to enjoy each others company and learn about the K of C coffee and a card game barbecue brunch evening of drinks and conversation etc e Personally invite three to five prospects making sure the invitation is for husband and wife e Order Experience of a Lifetime video see page 15 at least three weeks prior e Have Membership Documents 100 on hand and order other promotional membership flyers As Knights we not only act on faith flyer 4497 Our Future Knights flyer 49116 The Potential of a Man flyer 4496 What this organization stands for booklet 4495 Did You Know
21. ze your new brother Knights Order a First Degree Honoree Scroll 271 and present it to the Degree Honoree Don t let the new members leave the degree without explaining the Shining Armor Award program and get ting them involved For complete details on the steps involved in conducting a BLITZ go to www kofc org to watch a presentation on organizing a Blitz within your council HOW TO ORGANIZE YOUR MEMBERSHIP COMMITTEE AND SET YOUR GOALS The first and perhaps most important step in setting up a successful membership program is organizing your membership committees The key is to ensure that these important positions are filled and appointees are dedicated and enthusiastic Knights e Refer to Membership Committees page 5 and Membership Activities section page 35 in the Surge with Service manual 962 e Grand knight appoints a membership director to over see all membership programs and recruitment activi ties e Upon recommendation of the membership director grand knight appoints a membership committee of three or more Knights Select successful recruiters or sales oriented members e Membership director and recruitment committee members form two man recruitment teams e Grand knight upon recommendation of the member ship director appoints a retention chairman and com mittee e Grand knight appoints an insurance promotion chair man preferably the council s insurance agent e Memb
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