LELY TIGO
Contents
1. E a GDNTENTS Content What s new Lely Astronaut A3 Next The future has started now Lean working harder but working more intelligently Lely Splendimo 460P and 540 P The Lely Center Concept New modern mower line The Lely production companies Lely Lotus 1500 Profi tedder Welger Maschinenfabrik Lely Hibiscus 1015 Profi 60 years of unstoppable Lely Welger balers agricultural progress Lely Tigo loader wagon Colophon Lely International Editorial staff Lely Holding International Marketing amp Communications Lely Pa rts Ce nter Lely Holding S r l Weverskade 110 3147 PA Maassluis communications lely com Lely Clothes and gifts EC NT Lely Astronaut Atlantis Hibiscus Lotus Splendimo Astri Astrodata Calm Commodus Compedes Cosmix Discovery E link Fertiliner Gravitor Grazeway Hubble Juno Lely Center Lelywash Luna Nautilus Orbiter Shuttle Tigo Viseo and Voyager are regis Ext ranet Sol utions tered trademarks of the Lely Group The right of exclusive use belongs to the companies of the Lely Group All rights reserved The information given in this publication is provided for information purposes only and does not constitute an offer for sale Certain products P may be available in individual countries and products supplied may differ from those V2. Lely Welger balers Lely Attis bale wrappers and Lely Tigo loader wagons LELY INTERNATIONAL N V innovators in agriculture Lean not working harder but more intelligently Lely is in pursuit of permanent improvement and therefore The use of original parts a we embarked on a Continuous ensures maximum availa e Improvement process in 2008 bility and optimum P E on the basis of the Lean prin formance of Lely forage PLT ciples achieving more with harvesting machines 21 eri fewer resources while ensu while reducing the risk of LITT GI ring that basic conditions such unnecessary repairs and A as quality and safety always the related costs OX E i legs remain at least just as good Lely Astronaut A3 Next Proven technology in a new design By launching this new robot Lely has succeeded in further improving the Lely Astro naut A3 one of the most advanced milking systems of the market place to today s date In 2008 Welger Maschi nenfabrik GmbH was taken over by a joint venture of Lely and Ver meer We have asked Mark Core VP for Ver meer Forage Harvesting to provide a succinct picture of this special company and to explain the motivation for cooperating with Lely 60 years of Lely what does that mean irst of all this is a great era to look back on at the same time now 15 an excellent time to look into the future with renewed vigour It is not a coincidence that w
3. 2007 Lely Lotus 2010 tedder to the labour intensive and repetitive mil king process The Lely Astronaut milking robot was introduced in 1992 and is wit hout doubt the most important inventi on of the 20th century for dairy farmers It is also under the inspiring leadership of the second Van der Lely generation that the company keeps looking for ways to improve the quality of cattle farmers lives both financially and socially Besides the introduction of rakes and tedders for a wide range of applications the deve lopment of ever more automated equip ment for use in the cowshed also mat 1983 Modular cutter bar concept Lely Hibiscus 1015 Profi the world s largest 2 rotor central delivery rake 2008 Lely Juno feed pusher ches this aim And Cornelis van der Lely 2nd March 1920 7th May 2003 1992 First Astronaut customers Ad and Gretha van den Berg Lely Splendimo Clip A m his OUTI celebration promises many more to come in the future LELY 60 YEARS Arij van der Lely 10th May 1925 13th April 2001 PROFS 35 SUBSTANTIAL SAVINGS ON FUEL WITH LELY SPLENDIMO MOWERS SMARTER FASTER STRONGER Recent tests in Germany have demonstrated what we at Lely have known for a long time Our mowers require considerably less power than the mowers of our competitors The Profi magazine test has proven that Lely mowers require substantially
4. can be folded forwards thus providing a very compact transport position The mower is 2 60 m wide during transport The frame on which both cutter bars are suspended is freely manoeuvrable allow ing the wide mower to follow the contours of the land perfectly An infinitely adjust able hydraulic pneumatic system supports the weight of the entire construction and ensures the correct ground pressure under all conditions On large parcels of land a 1596 capac ity gain can be obtained through up and I down mowing The Splendimo P mowers are coupled to the tractors hydraulics and the gearbox serves as the pivot for the draw bar The PTO shaft always remains the same length and the mower turns easily resulted in new Tae mower line ely has been successful in imple menting all the qualities that our customers demand of a good mower in two new mower lines a light yet strong mower with the lowest power requirements a compact transport position a balanced hydraulic ground pressure relief system and a well thought out non stop break back device The Lely clip the perfect mowing image and the excellent Impeller conditioning effect were already familiar to you The new concept mowers have an even lower weight than before bringing the required lifting power more in line with the proven low power requirement of Splendimo mowers At the slightest resistance for example on uneven surfaces or through rough us
5. from full field mowing to laying down swaths PRO smartest fastest and strongest tedder of its time Due to the Profi attachment the turning point is moved a lot further back so that the tedder is true to track Easy for manoeuvering With just one swift operation you move the 15 m wide tedder into a large headland position ensures optimum ease of operation when you want to drive back quickly or cross a ditch Due to easy use of the tractor s hydraulics the machine can be folded quick and easily The support wheels of trailed Lotus tedders are positioned in front of the tedding elements and they have a relatively long drawbar This results in excellent ground contour following as well as a high degree of stability Maximum ease of operation the highest output and a long machine life The Lotus 1500 Profi offers everything you expect from a modern tedder and more Even into the smallest details the Lotus 1500 stands out by its sustainable construction Interconnected safety guards guarantee an outstandingly strong construction Due to the intelligent method of folding the Lotus 1500 has a low centre of gravity and the machine requires little space on the road and during storage As standard the tedder features hydraulic brakes Folding the machine in and out is a very simple operation requiring only little time The proven Lotus drive line of the Lotus 1500 tedder has two gearboxes as well a
6. information of the technical administrator of the Extranet and the Help function which shows you the digital ver sion of this reference card 2 The L H column shows the main menu of the Extranet Almost all items in this first level of the menu also have an underlying second level The reference card shows an overview of the total menu structure of the Extranet 3 The boxes centred on the homepage show quick entrances to the latest uploaded files which are sorted by the same items as the ones shown in the main menu Account authorisation All login codes to access the Extranet have different permissions This means that users will only be assigned to different menu items maps and files according to their account permissions In addition to that the Extranet will run much faster because only personal necessary maps and files need to be shown Major benefits of Lely s Extranet 1st Layer Menu Home substantial files do not need to be Lely Contacts FAQ sent by email and the most actual 2nd Layer Menu versions of documents will always All questions around the l Extranet will be answered here be available 3rd Layer Access to these folders depends on your login permissions Notice depending on your account authorisation you may not be able to view all chapters of the Extranet PROFS 25 VERMEER In 2008 Welger Maschinentabrik GmbH was taken over by joint venture of Lely and Vermeer We have
7. provide service to our customers in the field Commitment on the part of em ployees is of immense importance in this entire process after all they are for the larger part decisive for the way in which the Lean working method will be realized and implemented Among the most striking Lean activities are the Rapid Improve ment Events also known as events A team of approximately nine people look into ways to eliminate waste in working cells Subjects may be too high stock levels unnecessary movements failures or waiting times An employee who is looking for tools may be quite busy but from the customers perspective no value is added whatsoever Hence the slogan not working harder but working smarter Throughout the events experiments are carried out with other methods of working or a different layout of working stations and resources Here too the condition applies that measuring is knowing so the potential improvement of any new approach is tested The value of each idea needs to prove its value in practice Observation on the work floor and looking out for waste that s the main idea Over the past year dozens of events took place at various pro duction sites among others in terms of R amp D purchasing produc tion and sales Throughout the process substantial improvements were realized in relation to among other things quality produc tivity speed stocks and production surface This means that we can do mo
8. which does not require complicated reverse drive systems Andy Pryce of local dealer James Pryce Tractors reports that he can t get enough of Lely Welger second hand balers to satisfy demand so its just as well that we can sell new ones LELY TIGO Lely Tigo engele has built up a very good reputation over the years in the field of loader wagons This com pany from Waldstetten near Stuttgart in Germa ny also has other products in the range and there is every possibility that in future these will also be available in the vibrant red colour of Lely Loader wagons are used for forage harvesting where the requi rements of the users are as diverse as the working area of these wagons For example the farmers on the steep alpine slopes have entirely different requirements than contractors in the Netherlands or Denmark where only speed and quantity counts The range of 14 PRO E loader wagons which will be offered by Lely in future under the name of Lely Tigo provides a number of possibilities for all users of loader wagons The S line is comprised of wagons with steered feeding and due to their construction a low centre of gravity making them extre mely suitable for steep slopes These simple wagons are equipped with the basic essentials and can be made very complete with the various options available There is a choice of 4 models of which the S Classi
9. Teat Detection Sensor comprises three layer scanning techno logy for connecting the teat cups at an unequalled speed 7 The Lely Astronaut arm Even if a cow should stand on the arm that would not cause any damage due to the arm s strength and pneumatic control 8 Minimal movements The number of moving parts is limited and movements required are minimal with a view to reducing wear and tear of the robot 9 Durable construction Lely uses only high grade materials which results in a long lifetime as well as high trade in value A five years warranty can be allowed on a number of essential robot components PROFS 29 E LEAN Lean not working harder but working more intelligently How does the Lean principle work ean is a working method that pla ces the customer in a key position Each step in the process no matter if an order a design after sales or a production process is involved is judged on the question if it adds value for the client Lean boils down to removing all steps that do not add value waste as well as an on going search for better ways Thus Lean supports the Lely strategy as well as provi ding a competitive benefit Less time lower stocks less space and less tied up capital 30 PROFS This does not only relate to Lely s production but also to the co operation between production facilities and distribution compa nies in addition it relates to the way in which we
10. alers are major players in our fields We are represented in the two most bale wrappers machines for processing and important currency areas of the world Between us we supply transporting bales as well as stone pickers an outstandingly attractive portfolio of products with enhanced Just like Lely Vermeer is a family owned choices for market places where we are currently not yet engaged company which is currently run by the in the competition struggle So all in all Lely and Vermeer have second generation Bob Vermeer and Mary literally everything it takes to be successful And who would not Andringa Vermeer and the Vermeer com like to do business with a successful team pany was also founded in 1948 Mark Vermeer is not the kind of com pany that tends to enter into intense alliances with third parties So how has this strategic alliance with Lely come about Lely and Vermeer already share a long standing history Since 1989 Lely has been supplying modular cutter bars for Vermeer mowers and in 2003 the cooperation was further strengthened by a new strategic alli ance The eventual outcome of this form of co operation was that Lely forage harvesting machines were sold and technically backed up in the United States under the Vermeer brand name As a company traditionally Vermeer has always grown naturally but also because of our need for a consi to sustain and extend their relat 5 strong on the European ma
11. asked Mark Core VP for Vermeer Forage Harvesting to provide a succinct picture of this special company and to explain the motivation for cooperating with Lely Vermeer From left to right Gary Vermeer Bob Vermeer und Mary Andringa Vermeer Pella lowa the Vermeer company boasts an industrial park of more than 130 000 square metres for the production of machines and storage of spare parts Vermeer s employees spe cialize in designing and manufacturing machines and products for building and maintaining environmental and landsca ping infrastructures Thanks to Vermeer s strong international distribution channels and overall presence including products for niche markets in construction the company is active in 54 countries all over the world Vermeer also has production ark Core 26 PRO VERMEER EE sites in the Netherlands based Goes and Lely and Vermeer have literally everything It Beijing in China Total human capital is 2 000 people of takes to be successful And who would not like whom 300 are working in Vermeers agri cultural division Vermeer s forage harves to do business with a successful team ting machines are sold through a close knit dealer network in the USA and these machi nes are also sold in Canada Australia New Zealand and Japan The Vermeer range of agricultural machines comprises mowers mower conditioners tedders rakes b
12. c is the smallest This is the only wagon with a single axis where the feed rotor is produced with three arms Further more all models are available with a larger track width and a lower Classic 22 R 40 45 R Profi 20 60 70 Combi 60 70 product range superstructure making the wagons even more useful on extreme slopes Lely Tigo R Output for cattle farmers who take care of their own ensiling For cattle farmers requiring more output the robust R range of chopper loader wagons is the solution These wagons are equip ped with an 800 mm cutting rotor with 31 knives and a non steered pick up with 5 tine rows The design of the wagon is rather simple but it is intended for output and ease of operation With a capacity of 40 m3 these wagons are extremely suitable for livestock farmers with medium sized businesses who wish to carry out their own ensiling Lely Tigo R Profi Perfect technology for maximum effici ency For large livestock farms and contractors the R Profi series is avai lable which is one size larger than the R series in every aspect The non steered pick up has 7 tine rows the rotor has a diameter of 880 mm and has 7 tines on each ring the floor chain is in two parts and the wheel set is suitable for considerably wide tyres due to a wide axle distance These loader wagons have a good sized capacity and a wide fee der that guarantees even the highest feeding capacity for the best cutting qua
13. e have chosen the theme Go For The Future for this historic event In keeping with this theme we of fer customers a conventional or especially composed product at outstandingly attrac tive conditions This milestone definitely deserves extensive festivities Of course we have celebrated our anniversary with our employees and in addition for the first time in our history we have also invited all owners of a Lely Center facility all over the world to visit the Netherlands for a large scale event These Field Days too are linked up with this theme and they will be more festive than ever before We can look back an era of 60 years of in novations but we also move ahead dynami cally after all the future has started now The first celebration festivity in October 2008 went hand in hand with the introduc Teed pusne Ar The future has started now So Lely keeps launching new products on the market place Is the company not affected by the economic recession Obviously we are not immune to the reluc tance of dairy farmers to invest Financing has become more difficult and because of the low milk prices in many countries where we are active it would seem safer to post pone investments Just watching and doing nothing is an option but we see that the economic crisis also grants opportunities both to us and dairy farmers The crisis com pels us to opt for a more critical approach to various matters Thus we co
14. e on headlands the mower can easily deviate slightly and return quickly to the correct position without the driver being aware of it or having to stop With heavier obstacles the mower will swing further backwards and upwards crea ting more space to pass the obstacles or in extreme cases to let the driver stop The new models have a hydraulic fold up system to a transport position of 110 degrees In this way the transport height remains limited whereas the centre of gravity is very conveniently positioned behind the tractor ANA F 3 ES m The mower always returns automatically to the working position The uniqueness of this non stop device is that the pivot on which the mower swings 15 close to the left coupling point as far away as possible from the cutter bar Even at the slightest resistance near the tractor the break back device will function pro perly thereby increasing the life span of the mower and also the comfort of the driver The Lely mower Splendimo 280 MC has very stable ground contour following due to the hydraulic pneumatic ground pressure relief system The ground pres sure can easily be adjusted at any time to adapt to changing circumstances The pressure setting is stored inside the closed hydraulic circuit With the improvement to the wide spreading device the MC models are able to cover the crops full field and to the left more easily The user can effort lessly adjust the mower
15. early as 1901 Welger developed the first baler in the world with an automatic binding system In 1928 the Welger company already conducted the first succes sful tests with pick up balers Around that time the company also set up a second production line for agricultural transport wagons Welger was the first manufacturer that made agricultural trans port wagons with pneumatic tyres in serial production In the fif ties of the last century Welger added farmyard manure spreaders as well as pick up loader wagons to their range of agricultural transport wagons In the early sixties the company added its third production line of disc mowers In 1972 the company started to develop and produce stationary compaction presses for the waste recycling industry Two years later Welger developed an entirely new line of balers a roll baler for big round bales using the fixed chamber principle As from 1985 Welger has been offering its big balers In the early nineties the introduction of balers with a cutting mechanism he ralded the Welger RP 200 model the baler that developed im mediately after the product launch into the best sold round baler in its market segment LELY 60 YEARS Already at the start of the last century as children Cornelis and van der Lely sat by the open fire of their parents farm playing with a box of Meccano trying their best to give form to their ideas for alleviating the hard physical labour of far m
16. elcome more than 500 visitors from our worldwide sales network Due to the entrepreneurial game of staying alert responding to developments spreading risks keeping fixed costs low co operating and innovating we ensure that we always distinguish ourselves from the competition PROFS 7 LELY SPLENDIMO Lely Splendimo 460 540 P though the trend in the sec tor appears to be leaning towards wider mowers in trac tor hydraulics Lely has intro duced two new trailed mowers for cus tomers who prefer wide mowing with a relatively light tractor In tractor hydraulics wider mowers are not always ideal since the required lifting power is not In propor tion to the required driving power Also do not forget that the ground contour fol lowing 15 greatly reduced and the demand on one piece cutter bars is increased on undulating fields resulting in a heavier mower construction This is why Lely has introduced the Splendi mo 460 P and the 540 P simple trailed and conveniently wide Each model has two cutter bars with a working width of 2 4 m for the 460 P and 2 8 m for the 540 P The overlap between the two mowers is large enough to enable mowing of very extreme angles The cutter bars are powered on the out side allowing maximum clearance of the mowers and resulting in a wide swath The long draw bar required in the field to enable the mower to operate on both the right and the left side of the tractor
17. eping fixed costs low co operating and innovating we ensure that we always distinguish ourselves from the competition Will that distinguishing character sustain or are there strong competitors emerging who are getting ever closer to the Lely concept We can see that the technical differences between competitors are getting smaller although frankly speaking cannot think of any other company that uses so much robotics technology for labour intensive activities in barns In the end the effects of an active strategy for patents are only temporary yet this policy is crucial with a view to securing our investments In addition it is dear that we offer our end customers highly specific expertise and an exceptionally comprehensive range of products for feed ing and milking cows as well as manure disposal All in all this is a unique full liner concept isn t it It is thanks to the combination of our unique concepts and expertise that we are keen on engag ing in competitive battle We are not coincidentally the innovators in agriculture What do you consider to be Lely s major challenge for next year To put it quite simply the same challenge we see every year It boils down to benefiting from market conditions in the best pos sible way a well as strengthening the relationship with our sales network and end customers Even in the face of today s crisis we keep investing in events such as these Field Days and we are very happy to w
18. ermans Markus Kube Managing Director Vice President SALES SUPPORT SALES ADMISSION TECHNICAL SERVICE PARTS CENTER SUPPORT Andreas Aschoff Markus Kube Sales Manager Balers Vice President e gy m E um L i L mill E du AG E oun lm cU ar D M aerae dt Pm ws os rz a Ji pt T p i i m E iA r b i i E M at E FH 3 1 3 phat beue 1 Pink s i a A r e 1 ks T f i ME ard ab aet gt m1 z LI Ay EI zu ru ug iu a m E m E E a Node lam N a EL E i 3 a T 1 ll P m 1 a a x E au d i a ey ry E 1 Fi J ij r au j a iB nhan F 1 5 s lie pf 3 E 4 Deal i EL Y 8 KA b dul Ls ip i Vut a i FE vie i 1 m 1 doe A a x i i d af a d Uu L Pin a F m x E r TPIT Y I ie I Ey E E AW Du Po n i Aereo hes ptr JAM E E ay Ear LA ud i Mu Im m La mE ER ali a re MM TT T LELY PARTS CENTER The smallest pa machines goin Mae ep our products are produced and developed with a view to the complete whole Eve
19. ermee 28 nte MAA SAYA with illustrated No part of this publication may be copied or published by means of printing photocopying microfilm or any other process whatsoever without prior permission in writing a rk CO re by Lely Holding S r l Although the contents of this publication have been compiled with the greatest possible care Lely cannot accept liability for any damage that might arise from errors or omissions in this publication INTRODUCTION here are winners and there are losers and there 15 a whole range in between But why does one per son become a winner and the other not The ans wer is perhaps not as difficult as you might think in the first instance one simply has to work very hard at it Re search amongst sportsmen and women has shown that if you want to outshine the others in a particular field you have to be prepared to spend about ten thousand hours on achieving your goal Ten thousand hours that means roughly four years of dedication With a history of 60 years and with fitting pride we can say that through the years Lely has made every effort to guarantee a better future for the agricultural sector always unconditionally and with great devotion D Success Is nearer t you might think It is true that we repeatedly put up outstanding performan ces but we cannot do so alone We can however achieve success by working together with others in a team in which _ the positions on the field are metic
20. es are manufactured production surface 50 000 human capital 350 balers and bale wrappers joint venture of Lely and Vermeer Welger Maschinenfabrik GmbH the joint venture between Vermeer Lely and this German manufacturer of balers and bale wrappers is located in Wolfenb ttel The product range comprises high pressure balers round balers with a fixed or variable chamber big balers bale wrappers plus combinations of balers and wrappers WELGER WELGER MASCHINENFABRIK During the Field Days on June 25 and 26 the visitors had the opportunity to visit Welger Maschinenfabrik GmbH in Wolfenb ttel elger a name that is steeped in tradition goes back to 1856 when the very first Welger company was founded in Seehausen There Gottfried Welger the head of the family ow ned a large forge He devoted himself to repairing agricultural machinery and to producing tools and equipment for the agri cultural sector Even before 1880 straw balers were produced in the forge and the first patents were secured quite soon 1899 Gottfried Welger s sons founded the Maschinenfabrik Gebr der Welger a company that developed and manufactured straw balers From that time until today s date the history of the Gebr der Welger company has always remained a synonym for baler production In 1899 the company s first stationary straw baler was patented Manual binding of straw was still necessary with the first machi nes but as
21. etween the tines 54mm this pick up guaran tees an absolutely clean crop uptake and tremendous capacity Precise cutting The cutting directions of the Tigo wagons have a very precise effect This is due to the broad flat frames of the tines which transport the crop over the blades The minimal distance between the blade and the tine prevents the crop that lands across the blades from escaping which is then perfectly cut The blades are easily remo ved and switchable in two groups on all wagons The tine rings are replaceable without welding them onto the rotor PROFS 15 LELY INTERNATIONAL With one face to our worldwide customers we can optimize our business and improve our service level Significantly ffective January 1st 2009 the agricultural sales and service business of Lely Industries N V and Welger Maschinentabrik GmbH are handled by a new established company called Lely International N V The headquarter of the company 15 located in Maassluis Netherlands with a branch in Wolfenbuettel Ger many So far Welger and Lely Industries had their own export channels in each country Although often this was the same importer the relationship was always handled separately by the two companies In Lely Internatio nal we will only have one person responsible for a certain export market representing the complete Lely Forage Solutions product line Obviously Lely International will also become responsible fo
22. ing The first patent was made public on Sep tember 15 1948 and thus Lely was put on the map as an Agricultural company in 1948 Around 1958 Lely started on the deve lopment and production of the single disc fertiliser spreader an entirely unique artificial fertiliser spreader which even today 15 still produced and sold in Ame rica Production took place on the site in Maassluis which is now used as the Lely Training Centre The innovations follo wed each other in quick succession In Lely s foundation after the invention of the fingerwheel rake Lely single disc spreader Official introduction of the Lely Astronaut robotic milking system rmn 5 mea Lely Discovery mobile barn cleaner 34 PRO Lely Milk Quality Control sensor system Lely Astronaut A3 Lely Voyager automatic grazing system 1965 Lely brought the Lely Lotus hook shaped tine onto the market a uniquely designed tedder tine which could turn crops more quickly and cleanly But it was with the development of the Lelyterra power harrow in 1968 that Lely made Its real breakthrough This development also marked the internationalisation of the company and an unprecedented growth in sales In 1983 reaping technology re ceived a huge boost with the introduc tion of the modular cutter bar The vision at Lely right from the outset was that an alternative had to be found 2003 Lely Astronaut Evolution
23. less power than the other 8 brands If you calculate that difference in Lely 60 years of innovations GO FOR THE FUTURE terms of fuel you will arrive at a difference of at least 1 litre per hectare And in addition you still maintain excellent conditioning results Just calculate what the benefits per year will be Live Life Lely Hi TF
24. lity The automatic loading system ensures optimal loading of the wagon so that each journey made has maximum effect De Lely Tigo 70 80 Combi Not only 100 loader wagon but also 100 silage wagon To utilize the content of the loader wagons even more effectively the R Profi wagons have been further developed into dual pur pose wagons the Combi models Converting the wagon into a fully fledged silage wagon is merely a question of covering the feed channel and folding up the loading hood The part of the 050122229 2660280 36 5 41 5 LELY TIGO E Steered rotor 5 tine rows 2100 23 X cam track Steered rotor 5 tine rows 2380 33 X cam track 3420 Cutting rotor Non steered 4400 31 Option cam track 5830 5 tine rows Cutting rotor Non steered 6150 38 Option cam track 7560 7 tine rows Cutting rotor Non steered 7500 38 Option cam track 8400 7 tine rows front wall to which this cover is attached can be tilted forward in part hydraulically The steel side panels manufactured from one piece on the Combi and the reinforced transport set make the wagon capable of with Standing heavy silage loads New Pick up without cam track The R R Profi and the R Combi wagons are equipped with a newly developed pick up without cam track steering of the tines The tines rotate through specially designed deflectors that ensure that the grass 15 smoothly conveyed to the cutting rotor Due to the minimal distance b
25. ly the only parts that are just as uncompro mising as the machine itself LELY PARTS CENTER E The final result maximum availability with minimum turnaround times the parts stored at our regional warehou ses Goods will be delivered trom our cen tral warehouse or one situated more locally depending on your location in or outside Europe Opening hours contact details deadlines for last orders and conditions dif fer according to the market Our colleagues at the order desk will give you any expert information you need to know about your orders along with availa bility price and documentation The specific market details are available on our Extranet PROFS 21 communications lely com 22 PRO I T T al C E Li imr 2 ee LL 1 Tp Cowboy hat 9 9999 5266 0 Lely Cowboy hat Pocketknife Liquid Cow mouse 9 9999 5326 0 Lely Pocketknife 9 9999 5258 0 Liquid Cow mouse Shirt red Tie 9 9999 5190 0 9 9999 5191 0 9 9999 5192 0 9 9999 5193 0 9 9999 5194 0 9 9999 5069 0 H Lely Shirt Red S Lely Shirt Red M Lely Shirt Red L Lely Shirt Red XL Lely Shirt Red XXL Lely tie PROFS 23 Extranet Forage LOE DUT CONTACT HELP Erir into BUSINESS INFO SPARE PARTS SPLENDIMO LOTUS HIBISCUS WELGER Maret nm The Extranet allows authorized Lely Dea ler employees all over the world to do
26. me to well con sidered decisions and increased efficiency by making optimal use of available resources An example mid 2008 we embarked on the Continuous Improvement project We thereby apply the Lean Principle a work ing method in which we judge each step in the process and discard it if it does not add value for the customer When do you anticipate improvements in terms of the economic recession Obviously nobody can assess the final date of today s recession However what you can do is to gear to market conditions in the best possible way Ours is an excel lent starting position and dairy farming is a sector with a sound future Therefore we keep pushing on in the field of Research amp Development We are still actively seeking engineers to give shape to the multitude of ideas that are still on the shelf Fortunately we notice that many farm ers are looking at their dairy management along the same lines If they are to set up their businesses for the oncoming decade then they realize that today s milk price is not next year s price and that now is as good as any time to engage in long term investments Considering the market situa tion general interest for our Lely Astronaut A3 Next for one is beyond expectations What can we expect next from Lely and when By now it has become a tradition that we do not reveal the launch of trail blazing products until the day of the presentation itself Our Yellow revolu
27. ngage or disengage blades as well as being able to switch between groups of blades So optimum use of operation combined with extensive operational possibilities A flex down blade floor is a feature that we see more and more often these days So it is clear that this Welger invention 15 the optimal solution to remedy any blockage the feed channel The Hydroflex is and remains a unique feature of the Welger system it comes as standard or as an option on all balers with a chopping device Hydroflex makes it possible to lower the blade floor at the moment a crop lump or stone needs to pass Two rugged rubber buffers lower the blade floor underneath the rotor allowing for a temporary larger clearance so that blockage is avoided Hydroflex guarantees optimum output Following its successful launch at the Agritechnica late 2007 the round baler V160 with variable chamber has proven tor the second season its unequalled baling output This price fighter in the Lely Welger range which is meant for the drier crop types does not only excel in output but also in its excellent price quality ratio As from the 2010 season this baler comes with string or net binding or a combina tion of both This definitely enhances the machines versatility because it will then be suited to a variety of applications and users 12 PRO LELY WELGER Graeme Cottrell s experience of round belt balers began some 25 years ago when he began cont
28. o provide dairy farmers with a comprehensive range of high grade Lely products and services that are tailored to their specific needs LELY CENTER CONCEPT a PROFS 31 LELY FACTORIES Currently Lely boasts three production sites TRU 2 e Maassluis the Netherlands where forage harvesting machines are manufactured production surface 60 000 e 130 hectares of testing grounds human capital 170 Forage Solutions mowers tedders and rakes The Weverskade at Maassluis is Lely s homeland Here the brothers Cornelis and Arij van der Lely shaped their ideas to relieve heavy physical labour in agriculture The production site for forage harvesting machines and the company s head office as well as Lelys major testing grounds are located in Maassluis 32 PRO Rotterdam the Netherlands where all Lely products for dairy farming milking and feeding are manufactured production surface 14 000 human capital 200 Dairy Equipment milking robots plus other automated products for barns and feeding On October 14 2008 Lely s second pro duction company in the Netherlands was officially opened Lely has rented this new location as an extension to the Maassluis based production site and by commis sioning this location at the Abraham van Stolkweg in Rotterdam the company has doubled its production space for milking robots and associated barn products Wolfenb ttel Germany where Lely Welger machin
29. ot 17 years ago Now by launching the new Astronaut A3 Next Lely has shown its capability to apply dairy farmers feedback effectively for ongoing and sustaina ble improvement of the concept of automated milking Allocates a fresh strip of fresh grass The most flexible and complete to the cows throughout the day solution for barn hygiene 28 PRO The Lely Juno Provides fresh feed to the cows 24 hours per day LELY ASTRONAUT 1 Milk Quality Control MQC This ultra modern system checks the milk colour conductivity and milk flow to ensure optimum milk quality control 2 The robot box The spacious robot box with its soft rubber floor ensures optimal cow comfort without any coercion for the animals The cow s posi tion is established by means of sensors which are fitted in the weig hing device in the floor 3 Pre treatment and cleaning The special brushes combined with the meticulous arm movements ensure 4096 more effective cleaning and stimulation as compared to conventional situations 4 Lely 4Effect pulsation system Settings can now be adjusted at quarter level This ensures a truly individual treatment of cows and hence tailor made milking 5 The Lely Astronaut arm The arm remains underneath the cow and controls the entire pro cess Fewer arm movements are required which is quieter for the cows as well as ensuring fastest possible handling 6 TDS The
30. r the sales and service of the Lely loader wagons We believe that this set up will not only be more efficient but also enable us to soend maximum focus on export areas where we see a lot of growth potential Furthermore we aim to improve our service level significantly with one face to our worldwide customers says Niels Havermans the Managing Direc tor of Lely International N V The new sales and service organization Lely International NV is responsible for the distribution as well as commercial and technical support of all Lely bran ded products within the business unit Forage Solutions to importers and Lely companies worldwide being Lely Splendimo mowers Lely Lotus tedders Lely Hibiscus rakes Lely Welger balers Lely Attis balewrappers and Lely Tigo loader wagons The aim is to maintain a stable sales network and to ensure a professio nal and progressive product range in the market place Lely International N V is split up into four departments Sales Support Sales Administra tion Technical Service Support and the Parts Center The company s headquarters is in Maasluis the Netherlands with a branch in Wolfenb ttel Germany FS LELY INTERNATIONAL Lely s strong product line of mower tedders rakes balers and loader wagons will strengthen our position and attract dedicated dealers Sales Technical Sales Admini Service Parts Center Support stration Support MANAGEMENT Niels Hav
31. racting for neigh bouring farmers in those days bales were tied with string and the baler needed re setting and adjusting every time the baler moved into a different field and crop After seeing a Lely Welger Belt Baler RP435 eat up grass sila ge during a demo in 2007 Graeme was convinced that pro blems in the 1980s had well and truly been overcome with the modern technology found in the Lely Welger baler A Lely Welger RP435 Farmer Mastercut Variable Chamber Baler was purchased new in 2008 The Lely baler coped with every crop it tackled efficiently and quickly baling 10 000 bales was constantly amazed as to just how much grass went into the Lely baler said Graeme One thing which was noticeable throughout was that the bales produced cer tainly did not squash up on the trailer when loaded for transport Our LELY bales were solid bales Net and wrap was saved as are disposal costs and our customers had better made silage Tim Brooks Area Manager for Lely UK LTD gives his opinion One item that sets the Lely Welger Balers apart from other makes is the flexcontrol This WelgerR patent enables the to flex down 20mm at all times Whilst this seems a small amount of movement it is sufficient to allow wodge s of material through which otherwise may have blocked the baler As far as am aware Lely Welger is the only com pany that has this flexible feed throat and the only true anti block device
32. re with fewer resources whereby basic conditions such as quality and safety always remain just as good at any rate In practice this means that employees spend less time searching for gear carrying out repairs or moving around The results of the events show that Lely is steering the right course with Lean What matters now is that we stay on course and get better and better every day anew he Lely Center concept is a formu la that has been carefully thought out by the Lely Group The formu la embraces a number of self con tained companies spread all across Europe the USA and Australia New Zealand provi ding a unique range of products and services for the dairy farming industry In Europe this is implemented under the umbrella of a fran chising formula whereas in the USA and Aus tralia New Zealand the Lely Center concept is handled through independent dealers The Lely Center Concept is characterised by spe cific properties like the use of the trade name brands corporate signs logotypes neon signs etc Also included are rules on laying out the commercial premises as well as a pre detined formula for purchasing sales and after sales obligations for setting up the product assort ment advertising and other sales promotion activities all this to be understood in the broadest sense of the word Each and every Lely Center facility is situated dose to the dairy farmers in its region This ideal starting point enables them t
33. rket are holding a strong position in both 5 gt companies however are seeking d gt impact the world market What are the benefits of this alliance for the dealer network Jointly we boast a comprehe of forage harvesting machines balers for various customer se Thus we open doors both tov and widely ranging groups of Provided that we operate w the dealers and we can be fledged product range 1 business highly compete Ent as a as pow E LELY ASTRONAUT Lely introduces the automated milking system Lely Astronaut A3 n April 2009 three and a half years after the introduction of the milking robot Lely Astronaut A3 Lely launched a new auto mated milking system the Lely Astronaut A3 Next By launching this new robot Lely has succeeded in further improving the Lely Astro naut A3 one of the most advanced milking systems of the market place to today s date The most striking difference is the new and stylish design However there is more than just good looks The Lely Astronaut Next consumes consi derable less energy and water than competi tive makes In addition the use of high grade materials combined with a minimal number of moving parts guarantees a long life span as well as a substantially higher trade in value Moreover cleaning and maintenance of the robot 15 easier Lely the inventors of robotic milking introdu ced the first milking rob
34. ry separate compo nent is a part of the general design This is why our spare parts provide added value They are original parts that fit perfectly right down to the tiniest detail We are the only supplier to give you direct access to all the parts you need so we are the safe easy choice Original parts from Lely are reliable have a long life and are economical to use All our original parts are produced in accordance with the strictest standards and specifications in order to optimise the life of Lely forage harvesting machines and guarantee maximum safety The use of original parts ensures maximum availability of your machi nes and reduces the risk of unnecessary repairs and the related costs We have more than 18 000 different articles in stock at our Cen tral Parts Center All our parts from the smallest nut to the heart of the machine are no more than 48 hours away wherever you are We can often deliver even more quickly than that thanks to ORIGINAL The decision of whether to purchase original or non origi nal parts is often taken on the basis of the price although cheap parts may cost you a lot more in the long run This is why we have opted to market our spare parts under the brand name ORIGINAL The use of this brand name on packaging and promotional materials enhances the positi on of Lely Spare Parts and shows the customer that we pay more than average attention to quality and service Original parts Le
35. s two safety couplings The unique thing about this system is that power is properly distributed safety is custom made for this drive 10 PRO Lely Hibiscus 1015 CD Profi improved ease of use Years after the launch the users of our widest rake continue to be surprised when it comes to output and raking quality To increase ease of use the 1015 Profi version is equipped with a hydrau lic working depth adjustment mechanism In addition to easier depth adjustment the electronic control system also replaces the pull cord for choosing between folding up for transport and ad justing the width The Hibiscus 1015 Profi provides you with even more comfort than ever before 2010 New tines on the Hibiscus 725 805 855 CD Following on from the Ro tine during the Field Days Lely will launch a new tine for the Hibiscus central delivery rakes and the mo dular Master rotor The new tines are better positioned and more evenly distributed over the tine arm making it possible to achieve _ Cleaner raking The slightly curved tines Produce a more evenly shaped presentable m swath n the coming years this shape of tine will be introdu ced on all other Lely Hibiscus a models LELY WELGER Lely Welger balers feature three chopping units which in turn allow a variety of combinations The two Xtracut systems with 17 or 25 blades are especially convenient because they allow the operator to e
36. tion strategy has be come a well known phenomenon and each time we enjoy the attendance of something like 150 journalists from all over the world In principle such a large scale presentation Is on this year s agenda too but consider ing the decreased investment readiness on the part of dairy farmers we may decide to postpone the event After all early this INTERVIEW year we launched the new Lely Astronaut Next which has eased some of the pressure on a new product launch However there always remains one inescapable maxim for a company with ambitions such as Lely s each year anew all things need to move better faster and cheaper In what way does Lely distinguish itself from other makes Innovation has always been our strongest competitive benefit and in the future too this will remain the mainstay of our company In addition we focus on the lowest possible energy consumption of our products as compared to competitive makes Then again we are also aware of the fact that it is crucial not only to focus on these aspects but on the commitment of people as well We stimulate and monitor customer feedback to be able to improve our performance permanently through innovation Lely epitomiz es Dedicated People Innovation Independence and Respect we try to showcase that company culture to the outside world Due to the entrepreneurial game of staying alert responding to devel opments spreading risks ke
37. ulously allocated and every party excels in his or her own role just like in top sport In a partnership of this kind all the parties are welded together to form a team everyone involved delivering that which is agreed Another crucial point is that we realise that teamwork begins with transparent rules and clear agreements and that we have to keep one another keen during the realisation of our objectives Various issues play a role in sporting successes Besides com mitment foresight is also an important factor And above all the will to cooperate really wanting to work for and with others A great many new challenges are waiting for you and us and we would like to seize them together with you This is why this Lely ProFS magazine a publication for experts for you as specialist in the field of forage harvesting has been published on the occasion of the Field Days 2009 In this ma gazine we give you a foretaste of our approach and of the products we will use to implement it seeing as one thing we definitely have in common with each other is the fact that we want to win and that this will only work because we are jointly doing something that we really enjoy Yours sincerely Alexander van der Lely Lely Group PROFS 3 WHAT S NEW More than 5 000 Splendimo cutter bars 2008 was a true top year in terms of numbers of machi nes that were manufactured in our Maassluis factory Interesting top scores alwa
38. wn load all kind of information from the Extranet such as manuals service infor mation assembly instructions newslet ters brochures pictures etc The Extranet is web based which means that employees obtain access through the internet via a login code According to their responsibilities employees will be assigned to different maps In this way everyone can access the informa tion required without having to search 24 PROFS the whole Extranet Selected files can be downloaded easily Major benefits of Lelys Extranet substantial files do not need to be sent by email and the most actual versions of documents will always be available Uploading of files will be ensured by information responsibles It s their task to add new relevant information to the maps according to their responsibility and to actualise the files when new versions are available Because the Extranet is web based it can be accessed quite easily 1 copy the following URL code in your web browser http tsinfo lely com Type or copy your user name sent to you by mail Type or copy your password sent to you by mail Click the Log in button Solutions What s there to see the home page The home page of the Extranet 15 divided in the following areas 1 On top of the page there are three general buttons Log out to exit the Extranet Contact which shows the contact
39. ys go hand in hand with such a year and one of those definitely earns some extra attention more than 5 000 cutter bars were made in 2008 In April 2009 Lely took a strategic interest in the Mengele company located in German Waldstetten in addition to this minority interest Lely has also acquired the exclusive distribution of Mengele products beyond the German speaking territories i e the entire world with the exception of Germany Austria and Switzerland Lely Introduces the Lely Lotus 1500 Profi tedder Yet again Lely substantiates its name as an innovative com pany by launching the new Lely Lotus 1500 Profi tedder This tedder offers literally everything today s cattle farmers demand from modern tedder maximum ease of operation the highest tedding output and a long machine life Lely has succeeded in incorporating all demands that our customers make upon a good mower into two new mower lines a light yet strong mower with the lowest power requirements a compact transport position a balanced hydrau lic ground pressure relief system as well as an intelligent non stop break back device WHAT NEW Lely International As from 1 January 2009 Lely Internati onal NV is the direct contact for impor ters and Lely companies for commercial and technical back up of all products under the Lely brand within the business unit Forage Solutions Lely Splendimo mowers Lely Lotus tedders Lely Hibiscus rakes
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