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Exhibitor Service Kit Retail Terrace

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1. 2 keep track of your advertising results The ease of tracking results varies campaigns with contests where prospects respond or sign up will be the easiest to track while magazine ads are more difficult Promotional Options from Convention Data Services Convention Data Services in conjunction with show management offers several effective ways to market to prospects and build traffic to your booth X Press VIP Evite The XePress VIP Program allows exhibitors to invite top prospects and clients to the event with a personalized individual email An on line administration area is given to exhibitors allowing them to track responses and accep tances from their VIPs XePress eBlast Convention Data Services offers the opportu nity to send email blasts to either the attendee list you purchased or to the leads you collect at the show An email blast program that can send either plain text or HTML emails By planning these communications in advance and with the help of XPressLeads you can focus your attention onsite and post show on engaging your prospects and developing strong relationships X Press Exhibit Tracker The X Press Exhibit Tracker is a marketing program that sends a post show email to at tendees providing links and contact informa tion of the exhibitor s booths they visited Each exhibitor name is linked to a contact card with additional exhibitor details including a link to their company website The Ex
2. The promotional message needs to support the goals of exhibiting as well as supporting your company s overall marketing plan The mes sage should also be clearly stated or illustrated in each piece of marketing material that is distributed for show promotion In addition to your primary message each marketing piece should clearly display com pany name products and services the event name dates and location and how to find you at the event One of the best ways to get a response to your promotional campaigns is to include an incen tive for the recipient to respond or take action e g attend the event Cultivatel4 A promotional campaign can include a coupon or invitation to come by your booth to receive a special promotional item Contests create a good response rate For instance choose prizes to give away each day of the show and allow campaign recipients to register online but require them to stop by your booth to collect the prize Promotional Vehicles Once you have determined your audience and message it is time to choose the right vehicles to deliver your information There are many show specific options available in addition to traditional advertising avenues Traditional options include advertisements online and in periodicals direct mail email blasts public relations and press releases web ads and personal contact Your message and exhibiting goals will help determine the best
3. Username Password Xe Press Leads Exhibitor Success Kit Version 1 Bibliography Cultivatel4 ECEF Pulse 2008 Pre Event Study of Registered ECEF Attendees Jacobs Jenner amp Kent June 2008 ROI Tool Kit Exhibit Surveys Inc 2007 lt http roitoolkit exhibitsurveys net Home Welcome aspx gt Davis Jefferson Why Tradeshow Training amp Education Competitive Edge 2007 lt http trade showturnaround com index2 php option com_content amp do_pdf 1 amp id 63 gt Hoffend Eric Best Practices Tips on Educating Exhibitors Presentation at 2006 IAEM Expo Expo Annual Conference 2006 lt http www iaee com expo gt Friedmann CSP Susan A Trade Show Tips to Make Your Next Trade Show Your Best Ever lt http www powerhomebiz com vol134 exhibit htm gt Friedmann CSP Susan A Dirty Little Trade Show Secrets lt http sbinfocanada about com od tradeshows a dirtysecretssf htm gt Ward Susan Trade Show Tips 2007 lt http sbinfocanada about com cs marketing a trade showtips htm gt Zahorsky Darrell Ten Trade Show Exhibit Best Practices 2007 About com lt http sbinforma tion about com cs sales a tradeshow htm gt XPress Leads Exhibitor Success Kit 15 Version 5 COLUMBUS CONVENTION CENTE SMOD DIRECTIONS AND PARKING DIRECTIONS Driving directions and map
4. Based on the size of your booth you will receive graphic panels The quantity of graphics is based on the sizes below 10 x 10 booths 2 graphic panels 10 x 20 booths 4 graphic panels 20 x 20 booths 4 graphic panels The sizes of the graphic panels are noted on the line drawings attached Each graphic will be printed on flexible sintra which can be rolled up after the show and taken with you if desired Since the framework holding the graphics must be taken apart you will need to notify us if you desire to take your graphics Please contact Nancy Guy nguy fernexpo com or Lynn Garvin Igarvin fernexpo com prior to the close of the show All artwork must be received no later than May 2 A proof will be sent to you in advance for approval prior to printing of panels If no artwork is received your graphic panels will have the American Hort logo on them e We have a graphic designer on hand if you need help designing the artwork at a cost of 85 00 per hour e If client is providing artwork it needs to be a vector based PDF e If client is submitting only a logo the logo must be vector format e Ifthe client is submitting a photo it must be a high resolution image 150 300 DPI Artwork must be sent to Nancy Guy Fern Exposition 645 Linn Street Cincinnati Oh 45203 Phone 513 333 7060 nguy fernexpo com If you have any questions please do not hesitate to call hardwall exhibi All orders are subject to the terms an
5. June 20 Cleaning Columbus Convention Center L June 20 Internet Columbus Convention Center Included w Exhibit Space July 9 g June 20 Audio Visual Equipment Rental Bartha oO June 20 Photography Dallager Photography oO Arrive by Shipping to Advance Warehouse Domestic Fern Transportation International Kuehne Nagel Inc a Cultivateig Move in An AmericanHort Experience Move In Parking Storage Move in hours Thursday July 10 8 a m to 5 p m Friday July 11 8 a m to 5 p m Saturday July 12 8 a m to 5 p m Booths must be completed by 5 p m on July 12 Parking Click here to view the parking and facilities guide Move Out Exhibitor Badges amp Work Passes Exhibitors MUST have their exhibitor badge and a photo ID during tear down You will not be permitted in the facility without these items Work passes for labor assisting with move out must be worn and are available at the Fern Service Desk Move Out Process e 2 p m The exhibit officially closes Parking Storage Move Out Retail Terrace Storage Material handling charges drayage for inbound shipments includes storage of empty containers Empty containers must be labeled with Empty Stickers If your company brought its own shipment into the facility Fern cannot store your empty cartons or cases You must load your empties back on your truck Marshalling Yard A marshalling yard will
6. QTY ITEM DESCRIPTION 1545 Small Color 1546 Medium Color 1548 Large Color FLORAL PACKAGES QTY ITEM DESCRIPTION 1521 Floral Package A Two 3 Tropical Green Plants and One Flowering Plant 1523 Floral Package B Two 3 and One 4 Tropical Green Plants and One Flowering Plant O Yes have completed and included the Payment Authorization Form DISCOUNT RATE 55 00 76 50 107 50 DISCOUNT RATE 116 50 161 00 If you have any questions or concerns about your invoice please visit the Fern Exhibitor Service Center at your show event prior to leaving No credits or refunds will be issued after close of the show event on items and or services ordered and not received No refunds on orders cancelled after the deadline date STANDARD RATE 58 00 41 50 58 00 49 50 51 00 STANDARD RATE 66 00 82 50 98 50 115 00 147 00 STANDARD RATE 82 50 115 00 161 50 STANDARD RATE 175 00 241 50 Sub Total Tax 7 500 Grand Total Requests made after the deadline will be filled as available at the standard rate All orders are subject to the terms and conditions as outlined in the Exhibitor Service Manual Exhibiting Company Name AMOUNT AMOUNT AMOUNT H S c lt 3 S p e c AMOUNT Q 5 o S oO t z Booth __ 3 GEORGE 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067
7. and as to each party at any time interested in all or any of said property that every service to be performed hereunder shall be subject to all the terms and conditions of the Uniform Domestic Straight Bill of Lading set forth 1 in Official Southern Western and Illinois Freight Classifications in effect on the date hereof If this is a rail or a rail water shipment or 2 in the applicable motor carrier classification or tariff if this is a motor carrier shipment Shipper hereby certifies that he is familiar with all the terms and conditions of the said bill of lading set forth in the classifications or tariff which governs the transportation of this shipment and the said terms and conditions are hereby agreed to by shipper and accepted for himself and his assigns terms amp cond TC 01 Cc 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 LIMITS OF LIABILITY YOU ARE ENTERING A CONTRACT WHICH LIMITS YOUR POSSIBLE RECOVERY IN CASE OF LOSS OR DAMAGE The terms and conditions set forth below become part of the agreement between FERN and you the EXHIBITOR the Agreement Acceptance of said terms and conditions will be construed when any order for service or rental equipment is placed by EXHIBITOR with FERN or when EXHIBITOR S materials are delivered to FERN S warehouse or to a show site for whic
8. on July 12 15 2014 withvate 4 Greater Columbus Convention Center An AmericanHort Experience Columbus Ohio USA Exhibitor Service Kit Retail Terrace This is your one stop shop for information on submitting the artwork for Marketing Panel Graphics included with your exhibit shipping your exhibit and for ordering exhibit furnishings food and more Be sure to review all of the information carefully as this kit contains the rules and regulations inherent with exhibiting at Cultivate 14 Order Services General Information e Labor amp Exhibit furnishings e Cultivate 14 Quick Facts e Cleaning services e Exhibitor Checklist e Audio Visual Services and Equipment e Marketing Panel Graphics Bartha Artwork Due May 2 Order by Phone 614 252 7455 Americanhort Exhibitor Rules amp Regulations e Photography Dallager Photography e Shipping and Transportation Order by Phone 614 402 3806 e Move In Parking Storage Move Out e Commonly Asked Questions e Food amp Beverage Services e Lead Retrieval Success Kit If you have any questions about the information in this kit please contact Sherry L Johnson CMP Tracy Phillips Aubrey Ballinger Vice President Knowledge amp Business Exhibit Sales Representative Retail Strategist Advancement TracyP AmericanHort org AubreyB AmericanHort org SherryJ AmericanHort org Phone 614 884 1141 Phone 614 884 1204 Phone 614 884 1144 Order Service Online
9. Battelle Hall is already carpeted Additional carpet and carpet tape is not permitted Exhibitor Work Pass Exhibitors MUST have their exhibitor badge and a photo ID during tear down You will not be permitted in the facility without these two items Work passes for installation and dismantling of exhibits will be available at the Fern Service Desk on site Official Service Contractor Garry Bennett Nancy Guy or Henry Yellman Fern Exposition cincinnati fernexpo com Phone 513 333 7060 Fax 513 333 7067 Exhibit Structure Hardwall Panel System Please see provided diagram Amenities Included with Exhibit Space WiFi Internet Access Electricity Service Lead Retrieval Material Handling Drayage Two Marketing Panel Graphics per 10 Exhibit Cultivate 14 An AmericanHort Experience Exhibitor Checklist Retail Terrace o Deadline Service Service Provider Notes Opened O March 11 Exhibitor Registration Cultivate14 org Reg go May 2 Marketing Panel Graphics Due Fern Exposition amp Event Services id sane 12 Lead Retrieval Express Leads Included w Exhibit Space o June 17 Exhibitor Hotel Reservations Cultivate14 org Reg June 20 Furniture Tables Accessories Rental Fern Exposition amp Event Services g June 20 Labor Services Fern Exposition amp Event Services fi June 20 Electrical Columbus Convention Center Included w Exhibit Space oO
10. C Lift Gate _ residential Delivery C inside Delivery Declared Value optional Co S i Insurance cost min 100 4 25 per 100 00 whichever is greater All Carriers must be checked in by time and location published in the Exhibitor Service Manual SHIP TO ADDRESS Company Name Contact Name Address City State Zip Code Email Phone BILL TO ADDRESS Company Name Contact Name Address City State Zip Code Email Phone EXHIBITOR SHIPMENT AUTHORIZATION PACKAGE DIMENSIONS Pkg 2 Dimensions Est Wt Pkg 3 Dimensions Est Wt Signature X Printed Name Emergency Mobile Phone By signing Exhibitor Shipment Authorization below you and or company agree to payment terms F amp conditions listed in the show Exhibitor Services Manual limits of liability listed above and Pkg 4 Di mensions Est Wt authorizes Fern to use any payment method on file including credit cards All shipping charges and weights are estimates until the shipment is delivered Pkg 5 Dimensions Est Wt Total Estimated Weight SPECIAL INSTRUCTIONS QO Yes have completed and included the Payment Authorization Form If you have any questions or concerns about your invoice please visit the Fern Exhibitor Service Center at your show event prior to leaving No credits or refunds will be issued after close of the show event on items and or services ordered and not received All orders are subject to the terms and conditions as
11. Cardholder s Signature CHECK INFORMATION Checks must be in U S funds drawn on a U S bank Check Date Amount S Sub Total BANK WIRE INFORMATION Sub Total Taxable Send to BMO Harris Bank Chicago IL USA Routing 071000288 WCP Fern Exposition Services LLC Depository 645 Linn Street S b Total Non Taxable 2 Cincinnati OH 45203 Account 4394136 SWIFT code HATRUS44 Sales Tax 7 500 Reference your Company Name Show Name and Booth Number Add Grand Total S 50 00 for processing wire transfer Non taxable Credit Card payment only is accepted for Fern Transportation Pay Estimated Cost services All orders are subject to the terms and conditions as outlined in the Exhibitor Service Manual EXHIBITOR INFORMATION payment authorization Company Name Booth Address City State Zip Code N Contact Name Phone amp S Fax Email 3 N oO t oO Signature Date G O R G 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Ta July 13 15 2014 Battelle Hall Columbus OH Discount Deadline 01 11888 14 May 02 2014 HARDWALL EXHIBIT Each exhibitor is provided a Hardwall Exhibit Each hardwall exhibit receives graphic panels material handling electric wifi and lead retrieval Battelle Hall has adequate lighting No lighting or attachments of any kind will be permitted to be placed on this display
12. This translates into attendees who have booked much of their onsite time and have predetermined to a large extent which ex hibitors they are going to visit It is important to make sure that you as an exhibitor have gotten yourself onto attendee s itineraries It is also imperative that your booth presentation be as welcom ing as possible in order to attract who may not have planned on visiting you during the event Who Is In Charge Make sure that your exhibiting efforts pay off by assigning a single person to be in charge of the leads collection process This person has several roles They will set goals for the meet ing coordinate training for the booth staff select the lead retrieval equipment monitor and report on goals and most importantly make sure that leads are delivered into the right hands for follow up Today s Attendee Profile e Is extremely focused on productivity Has researched exhibitors and pre planned much of their time e Has a list of targeted exhibitors to visit e Has less time to visit exhibitors on the spur of the moment ss XPress Leads Exhibitor Success Kit 1 Version 5 Pre show Setting Goals Cultivatel4 Aligning Exhibiting and Marketing Objectives To achieve success at an event it is important to have an exhibiting presence that is compat ible with your company s marketing plan The company message and brand should be incor porated throughout the booth and f
13. prospect you can personalize the conversa tion and indicate specific details that will enhance your follow up post show You can receive this important information electroni cally which will help you keep all of your lead information together and in a usable format Evaluating Performance On a daily basis the booth team should get together and compare results against the goals that were set before the event In cases where goals are not met have discussions about what can be done to meet expectations Discuss situations that affect the ability to collect leads and their complete information and decide on adjustments that will allow you to stay on track with your leads goal XPress Leads Exhibitor Success Kit 10 Version 5 Post show Closing the Deal Follow Up Without follow up all your preparation and ex pense will go to waste Statistics show that up to 80 of leads collected at events never have any follow up Without follow up there is no way to close the deal Prospects have already come to you at the event it is now your respon sibility to follow up with your leads Create a game plan for following up on leads as part of your pre show preparations If you have a plan in place before the show follow up will be easier and can be executed immediately following the show or even while the show is still in progress Examples of follow up actions include e Send a personal email to each person who vis
14. Fern relative to any claim or other matter shall have no bearing on this duty of payment No claim may be submitted by or on behalf of Shipper to Fern unless Shipper s account is current b Shipper understands and acknowledges that Fern does not accept or transport illegal or hazardous materials of any kind or nature Shipper warrants and will ensure that its property is inert and contains no Hazardous Substances Hazardous Materials Chemicals Gasses Explosives Radioactive Materials Biologically hazardous agents or any other substance matter or object in any form that could pose a threat to the health or safety of Fern persons property or the public welfare in general Such goods may be warehoused at owner s risk and expense or destroyed without compensation c Shipper shall defend and indemnify Fern its employees directors officers and agents from and against any and all demands claims causes of action fines penalties damages including consequential liabilities judgments and expenses including but not limited to reasonable attorneys fees and investigation costs on account of personal injury death or damage to or loss of property or profits arising out of or contributed to by any of the following Shipper s negligence willful misconduct or deliberate act Shipper s violation of Federal State County or Local ordinances Shipper s violation of Show Regulations and or Rules as published and set forth by Facility and or Sho
15. and weights are estimates until the shipment is delivered TC 06 Fern is not responsible for shipments left in booth by exhibitor We will count and ship pieces as we find shipment when we remove from exhibit hall Exhibitors must insure themselves against loss or theft Client Utilities Department GREATER F 500 North High Street CO LU M B U Columbus Ohio 43215 CONVENTION CENTER Voice 614 827 2548 Fax 614 827 2658 Credit Card Payment Authorization Form Name of Event Booth Company Name Phone Address City State Zip Credit Card Billing Information Cardmember s Name Please Print Cardmember s Billing Address Please Print City State Zip Apply Charges to American Express ___ Visa____ MasterCard ____ Discover _ Account Expiration Date _ ____ MM YY I acknowledge that the above information is accurate and that I am an authorized signer of the account I hereby authorize the Greater Columbus Convention Center to charge the above credit card account for all charges incurred during the above event including all telephone calls made on GCCC telephone service Cardmember s Signature This form is for Client Utility Exhibitor use only GMD GREATER MANAGED FACILITY Return to and make check payable to COLUMBU Greater Columbus onvention Center CONVENTION CENTER EXHIBITION SERVICES cient Unities Depe ORDER FORM Columbus Ohio 43215 614 827 2548 2644 Fax 614 827 2658 cutil
16. at Cultivate14 org Kit Exhibit Services Provided By Official Service Contractor GEORGE es Q ern Asumis bartha aramak NYS Map Your Show manage exhibit attend Cultivate 4 An AmericanHort Experience Show Management Sherry L Johnson CMP Vice President Knowledge amp Business Advancement SherryJ AmericanHort org Phone 614 884 1144 Tracy Phillips Exhibit Sales Representative TracyP AmericanHort org Phone 614 884 1141 Aubrey Ballinger Retail Strategist AubreyB AmericanHort org Phone 614 884 1204 www AmericanHort org Cultivate Phone 614 487 1117 Fax 614 487 1216 Show Location Greater Columbus Convention Center Battelle Hall 400 North High Street Columbus OH 43215 USA Phone 614 827 2500 Show Days and Hours Sunday July 13 9 30 a m to 5 p m Monday July 14 9 a m to 5 p m Tuesday July 15 9 a m to 2 p m Move In Thursday July 10 8 a m to 5 p m Friday July 11 8 a m to 5 p m Saturday July 12 8 a m to 5 p m Exhibit setup must be completed by 5 p m Saturday July 12 Exhibitors who need additional time to set up should contact show management no later than June 20 Quick Facts Retail Terrace Move Out Tuesday July 15 After 2 p m Exhibitors moving out on Tuesday must use the Marshaling Yard Exhibitors who move out prior to the official close of the trade show may be barred from exhibiting at future AmericanHort events Carpet Tape
17. email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH Deadline to Return this Form 01 11888 14 June 20 2014 INSTALLATION amp DISMANTLE LABOR SERVICES Plan A Supervised by Fern Exposition amp Event Services Installation Labor Rate L 1001 Labor for Installation of Laborers Req Est Hours Straight Time S 60 50 C 1003 Labor for Dismantle of Laborers Req Est Hours Over Time 121 00 30 charge for Fern Supervised services with a minimumof 60 50 Professionally trained personnel are used on installation dismantle and when possible all work is performed on straight time Emergency Contact Phoe Charges for labor service are based on prevailing rates of labor and materials All Plan B Supervised by Exhibitor Personnel labor before B00 AMand after AOO PM abor bejore ana ajter 4 L 1001 Labor for Installation of Laborers Req Est Hours weekdays and all hours Saturday Start time End Time Start Date Sundays and holidays will be charged at overtime rate Minimum charge one 1 L 1003 Labor for Dismantle of Laborers Req Est Hours hour per man amp 1 2 hour increments after Start time End Time Start Date the first hour Supervisor will be Phone For information and cost relative to Estimated Display Labor Cost for Advanced Payment gt S splay Lab ost for Advanced Pay unloading and reloading please see the Installation M
18. in any way without prior permission GEORGE f amp r n fernexpo com EXPOSITION SERVICES Fern Exposition amp Event Services offers a large and cost efficient selection of furniture and accessories to furnish your trade show booth or event CHAIRS amp STOOLS CHOICES ACCESSORY CHOICES CHAIRS amp STOOLS 103 Upholstered Armless Chair 131 Padded Armless Stool I ACCESSORIES 427 Literature Rack 103 131 427 401 401 Wastebasket with liner DISPLAY TABLES CHOICES DISPLAY TABLES 215 Pedestal Table 30 d x 30 h 216 Pedestal Table 30 d x 40 h 223 Display Table 4 i x 30 h 229 Display Table 4 1 x 40 h 223 229 W K p W Q Q c lt b hn Ca d t T da T G ad W Some items may not be available at all locations Styles of items portrayed on this brochure may vary in some locations Refer to the order form in the Exhibitor Services Manual for additional details and ordering information m U TI fern Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 For examples please refer to Furniture and Accessories Brochure CHAIRS amp STOOLS QTY ITEM DESCRIPTION 103 Upholstered Armless Chair 131 Stool Padded with Back PEDESTAL TABLES Oak Veneer QTY ITEM DESCRIPTION 215 30 d x 30 h Pedestal Table 216 30 d x 40 h Pedestal Table DISPLAY TABLES QTY ITEM DESCRIPTION 223 4 X
19. in height and cannot be hung from the ceiling or attached to the provided panels It is at the exhibitors disclosure if they are to be placed in front of the 3 x 8 panels that showcase the printed marketing material All banners or signage and other decorative materials shall be noncombustible or declared flame retardant with a certificate from the manufacturer Graphics on Neighbors Side Outer surfaces such as the backside of banners or signs or any common border facing a neighboring booth may not contain any trade names logos product or company name or other identification that would face directly into a neighboring exhibitors booth Signs display material products or tables cannot protrude into the aisles or encroach upon neighboring booths nor exceed the height limitations for your display area 7 feet Any obstructions placed in the aisle passageways or exits will be removed Laser Logos Laser logos may not be projected outside of an exhibiting booth Video Recordings No exhibit or event presented at Cultivate 14 shall be video taped broadcast or recorded for commercial use sale or distribution of any kind without prior consent of AmericanHort Projection of Pictures Showing of projected pictures videos holograms slides transparencies opaque material etc will only be permitted within the confines of the exhibitor s booth Exhibitors shall be required to provide adequate viewing space exclusive of aisle space f
20. is on the VINE STREET right hand side GREATER COLUMBUS Souumsus CONVENTION CENTER DOWNTOWN GA1d INOONVN LS HLdld Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 Exhibit Amenities Each Booth Includes Hardwall Exhibit Two Marketing Panel Graphics per 10 Material Handling Electric Wifi Lead Retrieval Carpeting There is existing carpet in the exhibit area Advance Warehouse Shipments Must Arrive By 3PM Wed July 9 2014 About this Exhibitor Kit As the Official Service Contractor for this exposition we are enclosing various equipment rental and service order forms for your information and use In addition to the Fern Exposition amp Event Services Forms you may find forms enclosed for services performed by the facility or other suppliers Please give special attention to see that forms and payments are directed to the address indicated on each order form Some services may not be provided by Fern Exposition amp Event Services We realize that exhibiting in a convention can be complicated If you need assistance or additional information that is not addressed in this Exhibitor Service Manual ESM please contact our Exhibitor Services Department We look forward to serving you Credit Card Transactions Only Move in Dates amp Times Thursday July 10 2014 Friday July 11 2014 Saturday July 12 2014 Show Dates amp Times Sunday July 13 201
21. outlined in the Exhibitor Service Manual Booth _ Exhibiting Company Name 031612 73855 outbound bill of lading request Cc 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 FERN EXPOSITION amp EVENT SERVICES TERMS AND CONDITIONS PAYMENT TERMS Our terms require 100 payment with order for rentals services tax and anticipated freight The Payment Authorization form with your credit card information for payment of advance and show site orders must be forwarded to Fern in order for us to provide any equipment or services Full payment of rental charges must accompany your order forms and be received by our office before the deadline date to qualify for the discounted rates PLEASE NOTE THAT PO S ARE NOT ACCEPTED AS A FORM OF PAYMENT All orders received after deadline indicated on each form or on show site will be charged at standard rates A 20 00 surcharge will be added to your account if any credit charges for services are denied or if any checks are returned TERMS due upon receipt Unpaid accounts after the day of the show will accrue a service charge of 0575 per day annual interest rate of 21 You will be responsible for all fees connected with the collection of your accounts Credit card information is required for all material handling freight services if applicable additional s
22. requiring cold storage are stored at EXHIBITOR S own risk FERN shall not be liable or responsible for items in cold storage 5 INBOUND SHIPMENTS Consistent with trade show industry practices there may be a lapse of time between delivery of shipments to the booth and the arrival of EXHIBITOR or its representatives and during such time the material will be left unattended FERN will not be responsible or liable for any loss damage theft or disappearance of EXHIBITOR S materials after same have been delivered to EXHIBITOR S booth at the show site FERN shall not be liable for shipments received without individual freight bills such as UPS FedEx or other carriers who deliver in bulk and do not wait for shipment count and condition to be verified for individual shipments Such shipments will be subject to verification and correction of count and condition and FERN S receiving paperwork indicating any exceptions as delivered shall take precedence over shipper s signature of receipt 6 OUTBOUND SHIPMENTS Consistent with trade show industry practices there may be a lapse of time between the completion of packing and the actual pick up of materials from the booth for loading onto a carrier and during such time the material will be left unattended FERN will not be responsible or liable for loading onto a carrier and during such time the materials before same have been picked up for reloading at the conclusion of the event FERN recommends that the EXHIBIT
23. 0 service fee All on site orders will be subject to our time constraints however all pre order clients will be processed first Show Name Show Dates Booth Number Company Name and Contact i s i OOO O Address City State Zip Phone Fax Email All Exhibitor Booth Service Orders must be paid in full prior to the opening of the show by Company Check Visa MasterCard or American Express Charge to Account Number CREDIT CARD AUTHORIZATION Visa American Express CVV2 Code Expiration Date Cardholder s Name amp Billing Address Cardholder s Signature Following settlement of your account via authorization you will receive a copy of the transaction for your records All prices are subject to 21 service charge and applicable sales tax Page 2 Q y 12 15 2014 Cultivate eid Columbus Convention Center An AmericanHort Experience Columbus Ohio USA X Press Leads Exhibitor Success Kit s d CONVENTION The XePress Leads Exhibitor Success Kit was created by Convention Data Services 2010 All Rights Reserved DATA SERVICES 107 Waterhouse Road Bourne MA e 02532 e 800 548 9299 e www ConventionDataServices com Table of Contents Background Why EXUDE occostecstcesedesscsswsdesseaces davsssasestecssantesducvssiusegseetuesveiesiases cdssbuecescactetesss 1 Understanding Attendees sscvsescisscsssscso
24. 00 Old Leonard Avenue Columbus OH 43219 Cultivate Retail Terrace Booth Number Must Arrive By 3PM Wed July 9 2014 GEORGE fern EXHIBIT MATERIAL RUSH ADVANCE WAREHOUSE To Exhibiting Company Name c o Fern Exposition amp Event Services 1500 Old Leonard Avenue Columbus OH 43219 Cultivate Retail Terrace Booth Number Must Arrive By 3PM Wed July 9 2014 GEORGE fern GEORGI 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 IMPORTANT INSTRUCTIONS Every shipment must be labeled and requires a Fern Bill of Lading BOL for each destination Exhibitor must complete request form and return before show close Fern will create a BOL and shipping labels that will be printed BOL and shipping labels will be delivered to your booth or held at the Service Center of Lables Needed Exhibitor must properly pack each shipment and apply labels Exhibitor must return the signed BOL to the Service Center with piece count and est weight CARRIER SELECTION select one of the following E Fern Transportation oO Common Carrier oO Expedited Carrier OO Company Truck POV oO Van Line Level of Service L Ground L 2nd Day Air L Next Day Air Note Air Freight will be billed on Actual or Dimensional Weight nN PWN RP Carrier Requested Special Handling
25. 01 11888 14 INBOUND SHIPMENT INFORMATION FOR EVENT Shipment 1 Shipper 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Deadline to Return this Form June 20 2014 City State Date Shipped Arrival Date Carrier PRO Total of pieces Total weight Shipped to check one O Advance Warehouse Shipment 2 Shipper Zip Code City State Date Shipped Arrival Date Carrier PRO Total of pieces Total weight Shipped to check one O Advance Warehouse Shipment 3 Shipper Zip Code City State Date Shipped Arrival Date Carrier PRO Total of pieces Total weight Shipped to check one O Advance Warehouse C Yes have completed and included the Payment Authorization Form If you have any questions or concerns about your invoice please visit the Fern Exhibitor Service Center at your show event prior to leaving No credits or refunds will be issued after close of the show event on items and or services ordered and not received All orders are subject to the terms and conditions as outlined in the Exhibitor Kit Exhibiting Company Name Zip Code Booth 030414 133022 inbound shipment information EXHIBIT MATERIAL RUSH ADVANCE WAREHOUSE To Exhibiting Company Name c o Fern Exposition amp Event Services 15
26. 30 h table skirted 3 sides select skirt color below 229 4 X40 h table skirted 3 sides select skirt color below Table Skirt Color O black 04 O blue 06 ACCESSORIES QTY ITEM DESCRIPTION 401 Wastebasket with Liner 427 Literature Rack O Yes have completed and included the Payment Authorization Form DISCOUNT RATE 55 00 55 00 DISCOUNT RATE 69 00 85 00 DISCOUNT RATE 85 00 96 00 O gold 08 O gray 09 O maroon 11 O plum 19 O red 14 O teal 18 DISCOUNT RATE 14 50 103 00 If you have any questions or concerns about your invoice please visit the Fern Exhibitor Service Center at your show event prior to leaving No credits or refunds will be issued after close of the show event on items and or services ordered and not received STANDARD RATE 74 50 74 50 STANDARD RATE 93 50 115 00 STANDARD RATE 115 00 130 00 O green 10 O white 16 STANDARD RATE 20 00 139 00 Sub Total Tax 7 500 Grand Total 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Discount Deadline June 20 2014 AMOUNT AMOUNT AMOUNT AMOUNT Cancellation after deadline date will be charged at 50 of prevailing rate Cancellation after installation will be 100 of prevailing rate Requests made after the deadline will be filled as available at the standard rate All orders are subject t
27. 4 Monday July 14 2014 Tuesday July 15 2014 Move out Dates amp Times Tuesday July 15 2014 Wednesday July 16 2014 Carriers must be checked in at event site for move out by Wednesday July 16 2014 Send completed forms to Fax 513 333 7067 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Discount Deadline June 20 2014 8 00 AM 5 00 PM 8 00 AM 5 00 PM 8 00 AM 5 00 PM 9 30 AM 5 00 PM 9 00 AM 5 00 PM 9 00 AM 2 00 PM 2 00 PM 9 00 PM 8 00 AM 12 00 PM 12 00 PM show information MAIL Send completed forms to Fern Expo 645 Linn Street Cincinnati OH 45203 040314 153615 s IRGE 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com WY Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH Discount Deadline 01 11888 14 June 20 2014 SHOW SERVICES amp EQUIPMENT ORDERED CREDIT CARD INFORMATION Furniture Rental Card Type _ VISA mc AMEX DISC Additional Graphics Card Number Display Labor Servicest Card Holder s Name Plants amp Floral Expiration Fern Transportation Card Holder s Address City State Zip Code E By signing this agree to payment terms and conditions outlined by Fern Exposition amp Event Services listed on the Payment Terms amp Conditions Form TC 03 in this Exhibitor Kit
28. Agent of either is not regularly located Fern s liability for the shipment shall terminate after unloading or delivery 7 INSURANCE Fern IS NOT AN INSURER Shipper is responsible for obtaining insurance for its property Fern provides no insurance for Shipper or its property 8 LIMITATION ON SHIPPER S RECOVERABLE DAMAGES Shipper understands that even if Shipper s property is lost stolen or damaged Fern does not pay replacement or restoration cost of any property FERN S MAXIMUM LIABILITY SHALL BE THE AMOUNT OF PROVEN ACTUAL VALUE NOT EXCEEDING THE LOWER OF THE FAIR MARKET VALUE THE FAIR MARKET VALUE EQUALS THE AS IS WHERE IS PRICE FOR THE PROPERTY AT THE LOCATION OF THE SHOW TO WHICH PRICE A WILLING BUYER AND A WILLING SELLER WOULD AGREE IN AN ORDINARY COURSE OF BUSINESS ARM S LENGTH SALE OR 25 00 USD PER POUND SHIPMENTS MOVING VIA GROUND AND 50 USD PER POUND SHIPMENTS MOVING VIA SECOND NEXT DAY AIR AND SHALL NOT EXCEED 100 00 PER PIECE OF CARGO LOST OR DAMAGED UNLESS AT THE TIME OF SHIPMENT SHIPPER MAKES A DECLARATION OF VALUE FOR CARRIAGE IN THE SPACE DESIGNATED ON THE SHIPPING INSTRUCTIONS AND PAYS THE APPROPRIATE VALUATION CHARGE Even if Shipper has made a declaration of value liability shall never exceed the depreciated original invoice value or the fair market value of the property whichever is less The value per pound for applying declared valuation charges shall be determined by dividing Shipper s declared v
29. ELEASE EXHIBITOR as a material part of the consideration to FERN for material handling services waives and releases all claims against FERN with respect to all matters for which FERN disclaimed liability pursuant to the provisions of this Agreement TC 03 Cc 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 FERN TRANSPORTATION SERVICES MOTOR CARGO SERVICE REQUEST AND SHIPPING INSTRUCTIONS CONTRACT This Contract establishes your legal obligations with regard to the property described herein being shipped with Fern Transportation It specifically limits your rights and possible recovery if your property is lost or damaged You must accept all terms and conditions of this Contract You confirm that you have read and agree with all the terms and conditions of this Contract by receipt without contest This Contract may not be waived or varied except in writing and then only by an authorized representative of Fern 1 DEFINITIONS In this Contract Fern means Fern Exposition amp Event Services and its respective employees officers directors agents assigns affiliated companies and related entities including any contractors appointed by Fern The term Shipper means the person or business for whom the property is being transported and includes their respective employees officers directo
30. ING NEGLI GENCE STRICT LIABILITY PRODUCTS LIABILITY OR ANY OTHER THEORY OF LIABILITY CAUSED OR ALLEGED TO BE CAUSED DIRECTLY OR INDIRECTLY FROM THE USE OPERATION MAINTENANCE ERECTION OR POSSESSION OF ANY PROPERTY IN THE ASSIGNED EXHIBIT SPACE WILL BE LIMITED TO THE LESSER OF EXHIBITOR S ACTUAL DAMAGES OR THE PAYMENTS MADE FOR THE RENTAL OF THE EXHIBIT OR SERVICES WHICH IS THE SUBJECT OF EXHIBITOR S CLAIM ALL CLAIMS BROUGHT AGAINST AMERICANHORT MUST BE BROUGHT WITHIN ONE YEAR AFTER THE CAUSE OF ACTION ARISES AND EXHIBITOR HEREBY EXPRESSLY WAIVES ANY STATUTE OF LIMITATIONS EXCEEDING SUCH ONE YEAR PERIOD Cultivateia4 Exhibitor Rules amp Regulations Retail Terrace INDEMNIFICATION EXHIBITOR HEREBY AGREES TO INDEMNIFY DEFEND AND HOLD HARMLESS AMERICANHORT AND ITS AGENTS EMPLOYEES OFFICERS MANAGER MEMBERS SUCCESSORS AND ASSIGNS FROM AND AGAINST ANY AND ALL LIABILITIES OBLIGATIONS LOSSES DEMANDS DAMAGES INJURIES INCLUDING BUT NOT LIMITED TO BODILY INJURY ILLNESSES AND DEATH CLAIMS PENALTIES SUITS ACTIONS COSTS AND EXPENSES INCLUDING ATTORNEY S FEES OF WHATSOEVER KIND AND NATURE RELATING TO OR ARISING OUT OF THE USE CONDITION INCLUDING BUT NOT LIMITED TO LATENT AND OTHER DEFECTS AND WHETHER OR NOT DISCOVERABLE BY EXHIBITOR OR AMERICANHORT OPERATION OWNERSHIP SELECTION ERECTION DELIVERY LEASING OF THE EXHIBIT SPACE REGARDLESS OF WHERE HOW AND BY WHOM OPERATED OR ANY FAILURE ON THE PART OF EXHIBITOR T
31. O PERFORM OR COMPLY WITH THE CONDITIONS OF THIS AGREEMENT WITHOUT LIMITING THE GENERALITY OF THE FOREGOING EXHIBITORS WILL AT THEIR OWN COST AND EXPENSE DEFEND AMERICANHORT AGAINST ALL CLAIMS SUITS OR PROCEEDINGS COMMENCED BY ANYONE IN WHICH AMERICANHORT IS NAMED AS A PARTY FOR WHICH AMERICANHORT IS ALLEGED TO BE LIABLE OR RESPONSIBLE AS A RESULT OF OR ARISING OUT OF THE EXHIBITION OR ANY ALLEGED ACT OR OMISSION BY AMERICANHORT AND EXHIBITOR SHALL BE LIABLE AND RESPONSIBLE FOR ALL COSTS EXPENSES INCLUDING ATTORNEY S FEES INCURRED IN THE DEFENSE AND OR SETTLEMENT JUDGMENT OR OTHER RESOLUTION THEREOF IN THE EVENT ANY SUCH ACTION IS COMMENCED NAMING AMERICANHORT AS A PARTY AMERICANHORT MAY IN ITS SOLE DISCRETION ELECT TO DEFEND SAID ACTION ON ITS OWN BEHALF WITH COUNSEL OF ITS CHOICE AND EXHIBITOR SHALL BE LIABLE FOR AND REIMBURSE AMERICANHORT FOR ALL COSTS EXPENSES AND ATTORNEY S FEES INCURRED BY AMERICANHORT IN SUCH DEFENSE THE INDEMNITIES AND ASSUMPTIONS OF THE LIABILITIES AND OBLIGATIONS HEREIN PROVIDED FOR SHALL CONTINUE IN FULL FORCE AND EFFECT NOTWITH STANDING THE EXPIRATION OR OTHER TERMINATION OF THIS AGREEMENT Force Majeure a In case of cancellation of the Exhibition or unavailability of the exhibit space for its specific uses due to war governmental action or order act of God fire strike labor dispute or any other cause or causes beyond AmericanHort s s control this agreement shall terminate and AmericanHort will have no
32. OR engage security services from the facility or show management All Material Handling Forms submitted to FERN by EXHIBITOR will be checked at the time of pick up from the booth and corrections will be made where discrepancies exist between the quantities of items on any form submitted to FERN and the actual count of such items at the booth at the time of pick up FERN retains the right to dispose of materials left on the show floor without liability if left unattended left without labels or not correctly labeled terms amp conditions 7 DELIVERY TO THE CARRIER FOR RELOADING FERN assumes no responsibility for loss damage theft or disappearance of EXHIBITOR S materials after same have been delivered to EXHIBITOR S appointed carrier shipper or agent for transportation after the conclusion of the show FERN loads materials onto the carrier under directions from the carrier or driver of that carrier Any loading onto the carrier will be understood to be under the exclusive supervision and control of the carrier or driver of that carrier FERN assumes no responsibility or liability for loss damage theft or disappearance of EXHIBITOR S materials that is caused by arises out of or related to improperly loaded materials TC 02 Cc 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 8 DESIGNATED CARRIERS I
33. VICE SELECTION select the following Level of Service O Ground O 2nd Day Air O Next Day Air Note Air Freight will Special Handling O Lift Gate O Residential Pick up O Inside Pick up be billed on Actual or Dimensional Weight Declared Value Insurance cost min 100 4 25 per 100 00 whichever is greater For a quote please contact Fern Transportation at Toll Free 800 513 1209 Local 513 297 2374 Fax 513 297 2377 SHIPMENT BEING SENT TO please check one O Advance Warehouse PICK UP ADDRESS PICK UP DATE FACILITY HOURS Company Name Contact Name Address City State Zip Code Email Phone BILL TO ADDRESS Company Name Contact Name Address City State Zip Code Email Phone EXHIBITOR SHIPMENT AUTHORIZATION PACKAGE DIMENSIONS e a SPECIAL INSTRUCTIONS Signature X Printed Name Emergency Mobile Phone O Yes have completed and included the Payment Authorization Form If you have any questions or concerns about your invoice please visit the Fern Exhibitor Service Center at your show event prior to leaving No credits or refunds will be issued after close of the show event on items and or services ordered and not received All orders are subject to the terms and conditions as outlined in the Exhibitor Service Manual Exhibiting Company Name Booth _ ss inbound exhibit transportation GEORGE fern Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH
34. You MUST have your Exhibitor Badge visible at all times You will not be able to re enter the building without it so if you go to your hotel room to change into other clothes for move out you MUST have your badge to get back in Exhibitors found to be releasing badges to those not registered or wearing a badge bearing another s name will be barred from further entrance or exhibiting at future events need to organize a meeting during Cultivate What is the procedure Cultivate is the place to do business Whether you re planning a meeting for 2 or 200 we have options to fit your needs For details on meeting space and planning guidelines click here Cultivateia4 Exhibitor Rules amp Regulations Retail Terrace Cubic Content Modified Under the cubic content rule each exhibitor may build right up to the front of their booth up the maximum allowable height of 7 feet No portion of your display or structure may extend into the aisle including air space above the aisle This rule allows exhibitors to make maximum use of their booth space All visible sides of booth including exposed framework must be finished in a professional manner Show management reserves the right to have finishing done with the exhibitor responsible for charges incurred Signs displays material products tables or lights cannot protrude into the aisles or encroach upon neighboring booths nor exceed the height limitations for your display area Any obst
35. ading docks to unload your empty containers and or tools This is short term unloading only and will be strictly enforced Selling Your Exhibit Booth Materials 1 You must provide the buyer with an itemized Bill of Sale This form will be distributed to your exhibit space and is available at the Fern Service Desk 2 After the close of the show materials must be tagged with the buyer s name 3 Buyers are not able to access loading docks until 7 p m on Tuesday July 15 IMPORTANT NOTICE Theft of materials is an issue To prevent theft it is recommended that exhibit personnel remain in the exhibit space until materials can be removed from the exhibit hall Cultivate 14 An AmericanHort Experience What amenities are included with my exhibit space e WiFi Internet Access e Electricity Service e Lead Retrieval e Material Handling Drayage e Two Marketing Panel Graphics per 10 Exhibit What kind of tape may be used to secure carpeting Battelle Hall is carpeted Additional carpet is not permitted in Battelle Hall What is drayage Drayage fees are included in the cost of exhibiting for those in the Retail Terrace Drayage is the handling of shipments and collateral materials upon their arrival at the exhibit hall This includes Labor and equipment to marshal the vehicles Labor and equipment to unload and deliver the materials to the booth and check the shipment against the Bill of Lading Labor and equipment
36. advertising approach for your business Event management has also put in place a variety of opportunities to reach prospects with your message Many shows have setup web sites that include a social networking component Social network ing allows attendees and exhibitors to search for individuals that match specific profile criteria and then make contact In addition to sponsorships exhibitors can contact qualified prospects directly either through the applica tion s messaging system or by generating lists for mailing or emailing XPress Leads Exhibitor Success Kit Version 5 Pre show Getting Ready cont d Events offer a variety of sponsorship oppor tunities both onsite and pre event through banner ads and mention on the event web site Newsletters and show updates also commonly have sponsorship opportunities available to exhibitors Discuss with show management the different options that are available for reaching out to registrants and prospects Associating your marketing efforts with those of the show puts your company in the context of the event and makes people more open minded to your message Cultivatel4 Keys to Advertising Success Touch prospects as frequently as possible Keep track of your advertising results Regardless of the adver tising options you use there are two important factors to keep in mind 1 touch your prospects as frequently as possible at least three times and
37. against loss or damage Fern may place the shipment in public storage at the owner s expense and without liability to Fern c If Fern does not receive disposition instructions within 48 hours of the time of Fern s attempted first notification Fern will attempt to issue a second and final confirmed notification Such notice shall advise that if Fern does not receive disposition instructions within 10 days of that notification Fern may offer the shipment for sale at a public auction and Fern has the right to offer the shipment for sale The amount of sale will be applied to Fern s invoice for transportation storage and other lawful charges Shipper will be responsible for the balance of charges not covered by the sale of the goods If there is a balance remaining after all charges and expenses are paid such balance will be paid to the owner of the property sold hereunder upon claim and proof of ownership d Where Fern has attempted to follow the procedure set forth above and the procedure is not possible nothing shall be construed to abridge the right of Fern at its option to sell the property under such circumstances and in such manner as may be authorized by law e When perishable goods cannot be delivered and disposition is not given within a reasonable time Fern may dispose of property to the best advantage When Fern is directed by Consignee or Consignor to unload or deliver property at a particular location where Consignor Consignee or the
38. alue for carriage by the actual weight of the shipment In all cases not prohibited by law where a lower value than the actual value of the said property has been stated in writing by Shipper or has been agreed upon in writing as the released value of the property upon which the rate is based such lower value plus freight charges if paid shall be the maximum recoverable amount for loss or damage Notwithstanding the above limitations all shipments containing the following items of extraordinary value are limited to a maximum declared value of 500 00 USD a Artworks and objects of art including without limitation original paintings drawings etchings watercolors tapestries and sculptures or prototypes b Clocks jewelry including costume jewelry furs and fur trimmed clothing c Personal effects including without limitation papers and documents or d Coin money currency gift certificates debit cards credit cards and any other items of extraordinary value Any declared value in excess of the maximums allowed herein is null and void and the acceptance by Fern for carriage of any shipment with a declared value in excess of the allowed maximums does not constitute a waiver of these maximums In any event excluding small package program shipments FERN s MAXIMUM LIABILITY WILL NEVER BE MORE THAN 100 000 PER SHIPMENT Shipper understands that even if Shipper is not able to participate or fully participate in a Show due to loss of theft
39. and procedures may be found in publications such as the National Motor Freight Classification published by the National Motor Freight Traffic Association ITIONS 5 PERISHABLE GOODS Goods of a perishable nature are carried in dry trailers without environmental or atmospheric control or other special services unless Shipper states on the face of the Service Request and Shipping Instructions that the goods are to be carried in a refrigerated heated specially ventilated or otherwise specially equipped trailer This carriage may be subject to additional charges Shipper is responsible for bringing the goods to the proper temperature before loading the goods into the trailer for the proper stowage of the goods within the trailer and for setting the temperature including maintenance and repair during all times after the trailer is spotted by Fern and before the trailer is received by Fern Fern is not responsible for product deterioration caused by inherent vice defects in the merchandise or transit times in excess of product shelf life Refrigerated heated specially ventilated or otherwise specially equipped trailers are not equipped to change the temperature of goods they are equipped only to maintain temperature Shipper will give written notice of requested temperature setting of the thermostatic controls before receipt of the goods by Fern When a loaded trailer is received Fern will verify that the thermostatic controls are set to maintain
40. ate in any activity likely to exceed the boundaries of their assigned space or that is likely to interfere with the use and enjoyment of another Exhibitor s space Non Compete Rule Exhibitor Event Conflicts Exhibitors will not schedule any receptions hospitality suites social functions exhibits product demonstrations training sessions or other events or functions for attendees or potential attendees outside of their exhibit booth s during Cultivate 14 confer ence and exhibit hours listed below However exhibitors may conduct sales meetings technical seminars or training for their own sales staff Cultivate 14 Conference Hours July 12 7 a m 6 p m July 13 9 30 a m 5 p m July 14 9 a m 5 p m July 15 9 a m 2 p m Cultivateia4 Exhibitor Rules amp Regulations Retail Terrace Sale of Exhibit Materials Taxes and Licenses Exhibitors shall obtain any licenses permits or approvals required under federal state or local tax laws as applicable to their activity at the trade show The exhibitor shall be responsible for obtaining any tax identification numbers and paying all taxes license fees or other charges that shall become due to any government entity in connection with their activities at the trade show Federal tax law permits exhibitors to sell exhibit materials at their booth during the trade show However each exhibitor is responsible for complying with state and local sales tax regulatio
41. aterial Handling amp Freight Service Order Straight time X X S form enclosed of Laborers of Hours of Days TotalStraight Time hours Estimated Cost Over time X X S 7 ja of Laborers of Hours of Days TotalOver Time hours Estimated Cost OUP COMPANY IS ENCOUTAQEQ LO CANY insurance covering potential injury damages or loss associated with your rad display Fern Exposition amp Event Services Q will NOT be responsible for injury to om Plan A Add 30 for Fern Exposition Su pervision eee personnel or display damage or loss of gt Dismantle display materials Liability of Fern Straight time X X z Exposition amp Event Services will be limited aD of Laborers of Hours of Days TotalStraight Time hours Estimated Cost to a maximum of 50 of the total labor W bill not to exceed 1000 It is important Over time X X S that exhibit representative check in at the i of Laborers of Hours of Days TotalOver Time hours Estimated Cost Fern Exhibitor Service Center to pick up Oo labor ordered Exhibit representative must Ze also check the labor back in at the Fern Exhibitor Service Center upon completion pains Plan A Add 30 for Fern Exposition Supervision S of work All work is to be done under gt supervision of the exhibitor or its representative Start time is approximate and is based on availability of labor O Yes have completed and included the Payment Authorization Form Sub Total S Q If you have any que
42. be matched to a list of attendees to get contact information Getting Your Lead Device Setup and Running Once your booth is set up pickup your lead retrieval device and get it up and running Each device has different requirements that range from simply plugging in the device to installing software on the PC that the device is connected to Once the device is setup try a few sample badge scans of your booth personnel to make sure the equipment is func tioning properly Also take a few moments to understand how to change the data that your equipment has scanned in order to be able to make modifications or add information to a lead s record Convention Data Services offers a DITP Deliv ery Installation Training and Pickup option with all leads equipment it rents Purchasing this upgrade will save you time onsite and ensure that your equipment and staff are col lecting leads smoothly XPress Leads Exhibitor Success Kit 9 Version 5 Onsite Collecting Leads cont d Cultivatel4 Scanning Leads and Updating Expanding Attendee Data Between registration and attending the show registrant s data can change They can get a new phone number change their email or may have typed something incorrectly during the registration process After scanning a badge it is a good idea to verify the information with the prospect to make sure everything is accurate Adding Notes By typing in additional notes about a
43. be utilized to increase the efficiency of move out and ease congestion at the loading docks All vehicles transport including Personal Occupancy Vehicles POVs needing access to the loading docks must check in the marshalling yard first Vehicles transport will assigned a number and will be cleared to proceed to the loading docks as space permits Waiting time at the Marshalling Yard should be anticipated Waiting times will vary depending on many factors The marshaling yard is located in the East Lot at the corner of Fourth Street and Mount Vernon Avenue Click here for a map e 2 6 p m Empty cartons and crates returned to your exhibit space For your convenience you can leave your name and number at the service desk and you will be notified when your empties are returned Move Out Procedure 1 All vehicles transport must utilize the Marshalling Yard to gain access to loading docks Additional details on Marshalling Yard are below 2 Pack your exhibit space completely 3 Once a Fern representative verifies that the exhibit is packed and prepped for transport your vehicle will be cleared to leave the Marshalling Yard and given loading dock access Retrieval of Empty Cartons Tools Carts etc To retrieve items needed for move out from storage in your vehicle 1 Get a temporary dock pass from the Fern representative in the Marshalling Yard The temporary pass is only good from 8 a m 12 30 p m 2 Proceed to the lo
44. d conditions as outlined in the Exhibitor Service Manual Exhibiting Company Name Booth 030514 105308 Top View Graphic Panel Graphic Panel PANELS A Panel 38 5 W x 91 25 H 2 B Panel 77 75 W x 35 25 H 2 cle es a 01 11888 14 Description Name l Show Name Client Name Show Number COPYRIGHT 2011 Fern Exposition amp Event Services Cultivate 14 This design has a copyright and remains the exclusive property of Fern Exposition amp Event Services Design material may not be copied or replicated in any way without prior permission Top View PANELS A Panel 38 5 W x 91 25 H 4 B Panel 38 5 W x 35 25 H 2 C Panel 117 25 W x 35 25H 2 A 1 A 2 Graphic Panel A 3 Graphic Panel Graphic Panel Note Graphics are not supplied as part of the display on B amp C panels however they can be added at an additional cost through Fern fern 10 x20 amp 20 x20 Booths Description Name Cultivate 14 ff 01 11888 14 Show Name Client Name Show Number COPYRIGHT 2011 Fern Exposition amp Event Services This design has a copyright and remains the exclusive property of Fern Exposition amp Event Services Design material may not be copied or replicated
45. e URL for X Press Leads Central is http www xpressreg net XpressLeads login asp If you are missing your login information to the site there is a text link on the login page to request an email with your information If your company does not have a CRM system create a simple spreadsheet that lists leads on separate sheets based on region or sales person Add columns to the spreadsheet that include who is responsible for working with the lead follow up dates and methods outcome of the follow up and next steps To help with your follow up efforts you can order email blasts from Convention Data Services to be sent to your prospects that contain your unique message and personalization for each contact XPress Leads Exhibitor Success Kit 11 Version 5 Cultivatel4 Post show Closing the Deal Evaluating Exhibiting ROI If you have completed the steps recommended in this document you have already collected all the information necessary to determining your exhibiting ROI Use the formulas presented earlier in this docu ment to determine ROI Replace your goals and assumptions with the actual data from the show and recalculate to see exactly how much revenue was generated from the show as well as the true value of each lead that you collected This information can be used for a variety of metrics related to the show that will help you evaluate and improve your exhibiting return Many sales take a while to go from co
46. e booth sales advertis ing sales or solicitation for any competitive trade show conference magazine or newspaper or any other promotional solicitation not expressly approved by AmericanHort Music and Amplification Due to ASCAP licensing requirements and U S copyright laws no live or recorded music will be permitted in the exhibit hall without proof of appropriate licensing Be prepared to provide said proof This rule includes background music and audiovisual presentations The use of amplification recordings videos slides or other audiovisual devices is permissible however the sound volume of any such device must not exceed that of normal conversation voice level or be objectionable to neighboring exhibitors Americans with Disabilities Act a Exhibitors bear sole responsibility for ensuring their exhibit booth complies with the Americans with Disabilities Act ADA and any regulations under that Act b A copy of Public Law 101 336 S 993 American Disabilities Act of 1990 is available upon request from the Department of Justice Use of Space a Exhibitor s use of their assigned space is a privilege that is specific to that Exhibitor alone b Exhibitors are forbidden from assigning subletting or dividing any part of their allotted space to another Exhibitor Exhibitors may only display or otherwise market or sell goods services that are part of such Exhibitor s regular business d Exhibitors may not conduct or particip
47. eee 9 Getting the Crucial Information cccccsessesseseseeteteseeeeseseseeseneneseseeneneees 10 Eval tatinesrertonnnan communes mummers mers ere 10 Post show Closing the Deal ILIO INE ee E EE E A A E E E etcetera eee 11 Downloading and Managing Leads c ccccssesesesseteseeeeeeteseessnenesesesnenenes 11 Evaluating Exhibiting ROS camcerstsseessterseeetesseest eters s 12 Exhibiting ROI Worksheets Bibliography Xe Press Leads Exhibitor Success Kit Version 5 Cultivatel4 Background Cultivatel4 Why Exhibit Exhibiting has long been an intergral part of a successful marketing plan for many com panies The ability to meet face to face is the most effective way to build relationships with prospects and clients Exhibiting pro vides the perfect venue to indentify and col lect sales leads begin and further customer and colleague relationships and promote your company brand Understanding Attendees Today s attendee has changed from just a few years ago and expects an interactive event experience that begins before the show and lasts well after the event has ended Attendees today are maximizing every interac tion and touchpoint at the events they attend Pre planning tools like social networking exhibitor email invitations exhibit floor map ping and scheduling allow attendees to make the most efficient use of their time onsite by researching exhibitors sessions and other at tendees months in advance
48. er rail or road for the purpose of confirming the right of Fern to control the handling of the property and all matters related to payment for the shipment Shipper agrees that all shipments are subject to correction and final charges determined by the actual or re weighed weight of the shipment BILL OF LADING LISTED TERMS SHIPMENTS MOVING VIA NEXT DAY SECOND DAY Liability will be limited to 0 50 per pound and shall not exceed 100 00 per piece under any circumstances SHIPMENTS MOVING VIA GROUND TRANSPORTATION Exhibitor agrees i Forwarder s liability to Exhibitor shall be limited to 25 00 per pound per package and shall not exceed 100 000 under any circumstances and ii Forwarder shall have no liability for special incidental PUNITIVE or consequential damages arising from any loss damage mis delivery or delay of shipment HOWEVER CAUSED terms amp cond DECLARED VALUE Available at the exhibitor s expense at the rate of 4 25 per 100 00 of value declared Minimum charge of 100 00 RE ROUTED FREIGHT If exhibitor s requested carrier fails to pick up shipment Fern reserves the right to re route re consign freight to carrier of Fern s choice Any freight left or abandoned on the show floor will be returned to warehouse and or consigned to carrier of Fern s choice at exhibitor s expense Additional COD charges will apply Fern reserves the right to use any payment method on file including credit cards All Shipping charges
49. ervices or rentals ordered on site which will be invoiced to your credit card Advance charges may be paid by company check but credit card information is still required to cover any unanticipated charges incurred Copies of invoices may be picked up from the Service Desk prior to show closing No credit will be given after close of event on items or services ordered but claimed to not have been received SALES TAX RATES Tax rates are subject to change based on changing tax laws The exhibitor is responsible for the sales tax rate at time services are rendered THIRD PARTY BILLING The exhibiting firm is primarily responsible for the payment of charges In the event the exhibiting firm has arranged for an exhibit house or other party to handle the exhibitor display and be billed for all services the exhibiting company will agree to the third party billing if the exhibit house supplies the appropriate credit card information on the Third Party Payment Authorization form Advance payment in full must accompany the order including estimated labor and drayage charges By signing the Third Party Payment Authorization form the exhibitor agrees that they are primarily responsible for payment of charges In the event the named third party fails to pay all charges such charges will be paid by the exhibiting firm on demand including any and all fees connected with the collection of this account RE ROUTED FREIGHT If exhibitor s requested carrier fails to pick up
50. families etc Create a list of the questions that will qualify each lead as ideal and make sure there is a game plan or script for collect ing the necessary information This infor mation can also be used for rating leads Standard Qualifiers e Recommends e Final Say e Makes Purchase Decision e Partial Interest e Purchase in 30 days e Purchase in 3 months e Purchase in 6 months e Ready to Purchase e Immediate Need e Order Placed at Show Custom Qualifiers To get the greatest value from your leads and effectively evaluate your show ROI it is important to qualify each prospect that visits your booth As important is indicating the correct follow up action that matches the prospect and will keep the sales process mov ing forward When you order your XPress Leads unit there will be standard qualifiers and follow up actions pre programmed into the device or software Examples of these are included below You may choose to customize these qualifiers and follow up actions to match the unique needs of your organization Samples of cus tomized parameters are also outlined Cus tomizing these allows you to best identify hot leads for your fast follow up and conversion to sales Customized Qualifiers e Model A e Model B e Model C e Send Catalog A e Send Catalog B e Send Catalog C e North Coast Region e West Coast Region e Hot Lead e Cold lead XPress Leads Exhibitor Success Ki
51. h FERN is the official contractor 1 DEFINITIONS For purpose of this contract FERN means Fern Exposition and Event Services and their respective employees directors officers agents assigns affiliated companies and related entities including but not limited to any subcontractors FERN may appoint The term EXHIBITOR means the EXHIBITOR it s employees agents representatives and any Exhibitor Appointed Contractor EAC 2 FERN S RESPONSIBILITIES FERN shall be responsible only for those services which it directly provides FERN assumes no responsibility for any persons parties or other contracting firms not under FERN S direct supervision and control FERN S performance hereunder is subject to and FERN shall not be responsible for loss delay or damage due to strike lockouts work stoppages natural elements vandalism Acts of God civil disturbances disruptions in the financial or capital markets power failures explosions acts of terrorism or war or for any other cause beyond FERN S reasonable control nor for ordinary wear and tear in the handling of materials FERN will provide material handling services as the EXHIBITOR S agent not as bailee or shipper and shall have no responsibility or obligation thereunder and EXHIBITOR accepts responsibility thereof 3 PACKAGING AND CRATES FERN shall not be responsible for damage to loose or uncrated materials pad wrapped or shrink wrapped materials glass breakage concealed damage ca
52. hibit Tracker is free to exhibitors XPress Leads Exhibitor Success Kit 7 Version 5 Pre show Getting Ready cont d Cultivatel4 Training Training of your booth staff plays a crucial role in the success of exhibiting The booth staff is responsible for not only collecting leads but asking the questions that qualify leads and determine if they are legitimate prospects By holding one or more training sessions with the staff you can ensure that the right information is collected and visitors leave your booth with a positive impression Role Playing Creating a script and engaging in role play ing is an effective way to prepare your staff Develop a script that quickly and concisely solicits from each visitor the information deemed important by your sales staff make sure all booth staff is aware of the qualifiers and follow up actions in your lead retrieval device so they can use this important tool to quickly and effectively qualify visitors Explaining Goals Explain to staff members the goals and mar keting message of exhibiting The target leads goal for each staff member should be explained as well as the number of interac tions per hour required to achieve the goal A system of accountability should also be put in place to make sure each person achieves their assigned goals Familiarity with Equipment Convention Data Services distributes leads equipment at the beginning of the event when exhibitors are fir
53. ited your booth e Call your hot leads to discuss next steps e Send an email blast with your company s message to all qualified leads identifying next steps XPress Leads email blast can assist you with this e Send a direct mail postcard to all your leads keeping your company fresh in their mind Cultivatel4 When creating the follow up plan it is a good idea to have different responses for different types of leads you collected All leads could and should receive an email thank you imme diately at the close of the show or if possible the same day they visited the booth If a lead specifies a follow up timetable and method be sure to follow their instructions All leads should receive some type of follow up contact within 1 week of the show close The interest in your company and products diminishes quickly after the show closes when people return to their regular schedules Timely follow up is absolutely critical to translating leads into sales Downloading and Managing Leads The rental of X Press Leads equipment comes with access to X Press Leads Central an online leads management web site One business day after the event close the leads you collect on X Press Leads equipment will be posted to X Press Leads Central Use your show code and order number to enter the site and down load a copy of your leads in CSV or Excel format Both spreadsheet formats will import easily into virtually any CRM Th
54. ities columbusconventions com Name of Exhibition or Show Booth No Firm Booth Name Show Dates Address E mail Phone No City State Zip Ordered By Signature Date Print or Type Signature of Requesting Party on order form indicates acceptance of terms and conditions on reverse side PAYMENT NOTICE ADVANCE RATES apply only to orders paid in full and received 12 DAYS PRIOR TO THE FIRST SCHEDULED MOVE IN DAY STANDARD RATES must be paid for all other orders NO EXCEPTIONS ALL ORDERS MUST BE PAID IN FULL WITH U S FUNDS Creer eee reer errr rere rr errr rr rr errr errr irri rire rir rier retire r iri re rere rir rire rire rire rere rrr irri ree eerie ire rr erie ere ee eer ALL ORDERS MUST BE MAILED FAXED ONSITE OR ONLINE www columbusconventions com IF FORMS ARE FAXED PLEASE DO NOT MAIL Cee ewer ee ee eee eee eee OE eee EEE EEE DEES E SEES ESSE SES SE SEES SESE SEE SE SEES SESS SES SE DEE SS ESSE EEE SE SSE SEE EEE SES EE DESDE SEE ESE ESE SEE SS SEES SESS SESS ESSE SSE ESE SEE SS EOE SS EEE SE SSE EEE SESE SESE EES CLEANING SERVICES Individual Cleaning for your booth may be ordered by filling in the blanks below Charges based upon GROSS Exhibit size of each booth per day Cost based on 10 x 10 booth size minimum Tax rate of 7 is applicable Total square footage of each booth X number of showdays X square footage rate total cost Total Cost Vacuuming once before inital openi
55. liability to reimburse Exhibitors with respect to any damage or loss directly or indirectly arising as a result thereof except for any application fee actually paid by Exhibitor Amendments and Other Rules a These Rules and Regulations may be amended at any time by AmericanHort and all amendments so made shall be binding on Exhibitors b Other Rules may apply Please consult your Exhibitor packet SHOW MANAGEMENT SERVICE CONTRACTOR GREATER COLUMBUS CONVENTION CENTER Sherry Johnson Garry Bennett Nancy Guy Henry Yellman 500 N High St SherryJ AmericanHort org George Fern Company Columbus OH 43215 Tracy Phillips 645 Linn Street 614 827 2548 TracyP AmericanHort org Cincinnati OH 45203 Fax 614 827 2658 Aubrey Ballinger 513 333 7060 www columbusconventions com AubreyB AmericanHort org Fax 513 333 7067 614 487 1117 cincinnati fernexpo com Fax 614 487 1216 www georgefern com www AmericanHort org Cultivate Marshalling Yard Directions From Battelle Grande Exit Battelle loading docks onto Third Street Once on Third Street get into the far left lane 670 EXPRESSWAY Take Thrid Street to Chestnut Street 1st traffic light then turn left GOODALE BLVD i x Take Chestnut Street to Fourth Street Turn left 2 See ire GREATER onto Nationwide BLVD p CONVENTION CENTER g m 3 k j SPRUCE STREET S Take Fourth Street to Nationwide BLVD Turn z D left onto Nationwide BLVD T a o r m The East Parking lot 1 on the map
56. ms to Battelle Hall Material handling charges are included with your Retail Terrace space when shipped totheaddress below Please ship Retail Terrace Exhibit supplies to the advance warehouse at Fern Exposition 1500 Old Leonard Avenue Columbus OH 43219 Attn Name of Exhibitor Booth Number For Cultivate Retail Terrace If you will be delivering your material to show site during move in by personal car or vehicle please see the attached map with location of Battelle Hall 400 N High Street There will also be limited access through the bus turnaround material handling All orders are subject to the terms and conditions as outlined in the Exhibitor Service Manual Exhibiting Company Name Booth 030514 105308 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 FERN TRANSPORTATION Fern Exposition and Event Services offers personalized service with a representative who is an expert in exhibit transportation and is familiar with all details pertaining to each tradeshow We also provide pre printed labels and shipping documents for inbound and outbound shipments For your convenience our representative will be on show site and available to assist with all your transportation needs Note If Fern Transportation is not your freight carrier please do not return this form SER
57. n order to expedite removal of materials from show site as required by show management and or the facility FERN shall have the authority to change the EXHIBITOR designated carrier if that carrier does not pick up the shipment at the appointed time Where no disposition is made by EXHIBITOR materials may be taken to a warehouse to await EXHIBITOR S shipping instructions and or consigned to carrier of Fern s choice and EXHIBITOR agrees to be responsible for charges relating to such rerouting and handling In no event shall FERN be responsible for any loss resulting from such rerouting designation 9 INSURANCE It is understood that FERN is not an insurer Insurance on exhibit materials if any shall be obtained by the EXHBITOR at its sole costs and expense from a third party insurance provider EXHIBITOR agrees to provide FERN with a release of subrogation to the extent of any insurance settlement received 10 CLAIMS FOR LOSS EXHIBITOR agrees that in order to have a valid claim notice of loss or damage to materials must be given to FERN or its agent within 24 hours of occurrence of the incident or prior to show close removal whichever is later All claims must be submitted in writing within 60 days of the Close of the show and include facts sufficient to identify the materials asserting liability for alleged loss or damage and documentation of a specified or determinable amount of money All claims reported after 60 days will be rejected In no even
58. nal Water Cooler Refills 40 ea ___ Pastries amp Bagels 30 dz ____ Coffee Decaf Hot Tea with coffee condiments 46 per gal Ice 22lbs 40 ______ Bottled Water 4 ea Chips amp Dip 24 per Ib _____ Assorted Sodas 3 ea _____ Fresh Baked Cookies 30 dz Popcorn Machine Rental 600 Includes 200 servings of popcorn supplies amp attendant for 4 hours Cookie Oven Rental 575 Includes 10dz cookies amp attendant for 4 hours Logo imprinted bags amp sleeves are available Ask your sales manager for more details Boxed Lunches Turkey Wrap Chips Cookie amp Soda 20 Assorted Veggies amp Dip 6 pp Ham Wrap Chips Cookie amp Soda 20 Assorted Cheeses amp Crackers 6 pp Tuna Salad Wrap Chips Cookie amp Soda 20 Assorted Fresh Cut Fruit 6 pp Vegetarian Wrap Chips Cookie amp Soda 20 Grilled Chicken Caesar Salad Cookie amp Soda 20 If you would like to host a reception in your booth please contact your sales manager for a customized menu All prices are subject to 21 service charge and applicable sales tax Page 1 ARAMARK Columbus Convention Center 400 North High St Columbus Ohio 43215 Telephone 614 827 2717 Fax 614 827 2708 Matt DeVries Sales Manager To expedite your order please send both completed forms back Please place your order 2 weeks prior to the show start date A 25 00 delivery fee will be applied to all orders Onsite orders will be subject to an additional 75 0
59. ng of show Sq Ft of ea Booth X 0 25 Sq Ft Rate Vacuuming once before initial opening of show and daily thereafter booths under 600 sq ft per day Sq Ft of ea Booth X of days show will be open X 0 20 Sq Ft Rate Vacuuming once before initial opening of show and daily thereafter booths over 600 sq ft per day Sq Ft of ea Booth X of days show will be open X 0 15 Sq Ft Rate Cleaning Tax 75 Tax Rate Subject to Change NO VACUUM ORDERS TAKEN ONSITE 1 42 HOURS PRIOR TO OPENING OF SHOW GRAND TOTAL DUE SEE REVERSE FOR CONDITIONS AND REGULATIONS PAYMENT INFORMATION Payment Must be in U S Funds OFFICE USE ONLY Pre Order On Site Order Check Received By Date Credit Card Visa MC AE Discover Complete GCCC credit card authorization form _______ Equipment Installed By Date Posted By Date ALL ORDERS MUST BE PAID IN FULL PRIOR TO OPENING OF FIRST DAY OF SHOW Rev Date 01 01 2013 This form supersedes all previous forms Over GREATER COLUMBUS CONVENTION CENTER IMPORTANT CONDITIONS AND REGULATIONS LLL PAYMENT NOTICE ADVANCE RATES apply only to order paid in full and received 12 DAYS PRIOR TO THE FIRST SCHEDULED MOVE IN DAY STANDARD RATES must be paid at move in for all orders NO EXCEPTIONS ALL ORDERS MUST BE PAID IN FULL WITH U S FUNDS BY OPENING OF FIRST DAY OF SHOW LLL All terms conditions and rates on this form are subject to change at any time without n
60. ns Those exhibitors wishing to avoid the red tape of local taxes can restrict their sales activities to taking orders although no sales tax forms may still be required Obtain more information at www tax ohio gov or contact the Ohio Tax commissioner s office at 888 405 4089 Insurance Requirements Exhibitors agree to carry the following insurance coverage during the exhibition and move in and move out days i Insurance coverage for personal and property consisting of fire extended coverage vandalism malicious mischief and all other risks of loss with waiver of subrogation in an amount not less than 500 000 combined single limit ii Comprehensive general liability insurance in an amount not less than 500 000 for each occurrence and One Million Dollars in the aggregate insuring against death or personal injury ili Workers Compensation coverage in full compliance with federal and state laws iv Comprehensive General Automobile liability insurance covering owned non owned and hired vehicles including loading unloading hazards with bodily injury limits of 250 000 500 000 and property damage limits of 100 000 V All policies must name AmericanHort and the Greater Columbus Convention Center as additionally insured vi Exhibitors must deposit with AmericanHort current certificates of insurance evidencing the continued existence of the foregoing insurance policies vii A company providing insurance coverage must have and mus
61. ntact to close Keep your CRM or tracking spreadsheet up to date so that weeks or months from the close of the show you can get a clear picture of your event ROI Keep the information up to date until the next year s show and use the ROI worksheet as a starting point while planning and for post event comparisons Post event use the formulas in the previous sections of this document to compare goals to actual performance If goals are met the for mulas and assumptions can be used for future events as a basis for setting new goals If the goals are not met discuss what needs to be done to make sure they are met in the future For instance if there was not enough traffic to the booth consider the amount of marketing you did before the event was the booth and staff welcoming to prospects etc METRICS Why measure ROI e To evaluate relative results and success e To document the value of show participation and results To identify additional opportunities that can increase revenue e To plan enhancements for future shows and marketing initiatives Using the XPresss Leads interactive ROI worksheet at the end of this document can help you with this effort and can be a key tool in maximizing your event success XPress Leads Exhibitor Success Kit 12 Version 5 Exhibiting ROI Worksheet Event Name Leads Leader Event Start Date City State Leader Email Even
62. o the terms and conditions as outlined in the Exhibitor Service Manual Exhibiting Company Name Custom Booth u Standard furniture rental chairs amp pedestal tables Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 FLORAL and PLANTS 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Discount Deadline June 20 2014 Charges listed include delivery to your booth rental not sale during the event and removal All floral is provided on a 7 day or less rental basis Any floral missing at time of pick up will be invoiced at prevailing replacement cost in addition to rental rates POTTED PLANTS Please select color or type QTY ITEM DESCRIPTION 1502 Bromeliads Select color Red Orange Pink Poi 1503 Chrysanthemums Select color White Yellow Lavender 1505 Ferns Select type Floor Hanging 1549 lw 1506 Seasonal Flowering Plants Please specify TROPICAL GREEN PLANT Please select size and shape QTY ITEM DESCRIPTION 1507 3 FT Select type Slim Full 1509 4 FT Select type Slim Full _ 1511S FT Select type Slim Full __s 1513s G FT Select type Slim Full 1515 7FT Selecttype Slim Full DISCOUNT RATE 38 50 27 50 38 50 33 00 34 00 DISCOUNT RATE 44 00 55 00 65 50 76 50 98 00 FRESH CUT FLOWER ARRANGEMENTS Please select size and specify color
63. of or damage to their property Fern shall not be liable or responsible for damages identified by the terms by way of example only and not in limitation of the breadth of this clause such as the following consequential damages loss of use damages loss of profits damages business interruption damages delay damages special damages collateral damages exemplary damages damages awarded for gross negligence direct damages indirect damages or damages for failure of performance breach of contract damages fraud damages or any other sort of damage for tort or breach of contract This limitation shall bind the parties A WHENEVER OR WHEREVER THE CLAIMED LOSS OR DAMAGE MAY OCCUR B EVEN THOUGH THE ALLEGED LOSS OR DAMAGE IS CLAIMED TO RESULT FROM NEGLIGENCE STRICT LIABILITY PRODUCTS LIABILITY BREACH OF CONTRACT BREACH OF STATUTE OR REGULATION OR ANY OTHER LEGAL THEORY OR CAUSE AND C EVEN THOUGH FERN MAY HAVE BEEN ADVISED OR BE ON NOTICE OF THE POSSIBILITY OR EVEN THE PROBABILITY OF SUCH DAMAGES ITIONS terms amp cond TC 05 Cc 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 9 SHIPPER S RESPONSIBILITIES AND INDEMNIFICATION a Shipper must pay in full for the services rendered under this Agreement at the time the services are requested The existence of a dispute between Shipper and
64. onsequential or punitive damages Whether such damages occur either prior or subsequent to or are alleged as a result of tortuous conduct failure of the equipment or services of FERN or breach of any of the provisions of this Agreement regardless of the form of action whether in contract or in tort including strict liability and negligence even if FERN has been advised or has notice of the possibility of such damages or for any damages caused by EXHIBITOR S failure to perform EXHIBITOR S responsibilities Such excluded damages include but are not limited to loss of profits loss of use interruption of business or other consequential or indirect economic issues 11 DECLARED VALUE Declarations of declared value are between the EXHIBITOR and the selected carrier ONLY and are in no way an extension of FERN S maximum liability stated herein FERN will use commercially reasonable efforts to transmit the declared value instructions to the selected carrier however FERN will not be liable for any claim arising from the transmittal of or failure to transmit declared value instructions to the carriers nor for the failure of the carrier to uphold the declared value or any other term of carriage ITIONS 12 JURISDICTION This contract shall be construed under the laws of the State of Ohio without reference to the conflicts of laws principles thereof FERN and EXHIBITOR hereby consent to the executive jurisdiction and venue of the federal or state courts ha
65. or all video computer or audio visual presentations Cultivateia4 Exhibitor Rules amp Regulations Retail Terrace Electric Service of electric is included with your booth purchase There will be one outlet for each booth If you need high powered electrical service this can be ordered through the Greater Columbus Conventions Center The Growers View area has no electric and none can be ordered or provided Chemical Containers Any exhibitors who have chemicals in their product lines should display empty containers in their show booth This will eliminate any health hazards and possible liability risks due to accidental spills or other accidents which would expose these chemicals to show workers exhibitors or show attendees Fire Safely and Health 1 All material used in the construction and decorating of an exhibit must be fire retardant This includes but is not limited to scenery backdrops display boxes signs 2 Each Exhibitor must upon request by an AmericanHort member or an AmericanHort agent or designee produce a certificate of flame retarda tion Exhibitors agree to comply with all local city and state fire safety and health ordinances All nursery stock must be balled and burl aped or containerized 5 Fresh cut greens i e pine roping must be made fire retardant You can purchase the spray paint at any fire protection store Bring the spray can or the label from the can It makes it easier for the Inspecto
66. or building a prospect list Con sider these different sources when putting together your prospect list e Attendee list purchased from show management e Last year s attendee list e Company CRM list e Company inquiries e Distribution channel contacts e Social networking site set up for the event e Association membership list The prospect list will act as the basis for your pre show marketing efforts XPress Leads Exhibitor Success Kit 5 Version 5 Pre show Getting Ready cont d Promotion There is a sales axiom that states that the first time you contact someone you are a stranger the second time an acquaintance the third time a friend Following this theory your goal should be to touch each prospect three times before the event to get them to attend and visit your booth Using a variety of communication techniques is most effective Advertising Effect on Attendance Attendance Increase Attendance Decreased E Decreased Budget MSame Budget WM Increased Budget Source AttendTrend Jacobs Jenner amp Kent Frost Miller Figures shown reflect advertising budgets for entire events not exhibitor event budgets The information is meant to reinforce the importance of promotion not to show expected returns on exhibiting with or without advertising It cannot be em phasized enough how crucial pre event marketing is to getting the attention of pros pects
67. otice CONDITIONS FOR PROCESSING SERVICE ORDER FORMS Payment IN FULL IN U S FUNDS must accompany service order form All order form information must be completed in full for order to be processed Incomplete order forms could result in processing delay resulting in slow service installation 3 No service will be installed until full payment is received 4 Cancellations Refunds will be computed as follows 1 After installation of utilities NO REFUND Cancellation of exhibitor equipment and or non use does not justify refund 2 Refunds will be given on preorders up to 3 days prior to move in of show 5 Any returned check will have a 35 00 Returned Check Fee NOR ALL REFUNDS WILL BE FORWARDED BY MAIL OR CREDITED ANY DISCREPANCIES OR DEVIATIONS FROM ORIGINAL ORDER MUST BE BROUGHT TO THE ATTENTION OF THE GREATER COLUMBUS CONVENTION CENTER SERVICE DESK PRIOR TO THE OPENING OF THE FIRST DAY OF THE SHOW RETURN TO amp MAKE CHECK PAYABLE TO GREATER COLUMBUS CONVENTION CENTER CLIENT UTILITIES DEPT 400 NORTH HIGH STREET COLUMBUS OHIO 43215 614 827 2548 2644 FAX 614 827 2658 cutilities columbusconventions com ARAMARK Greater Columbus Convention Center Welcomes Exhibitors Date Exhibitor Booth Service Menu Date of Delivery Delivery start time End Time Company Name Onsite Contact Booth Number Five Gallon Water Cooler includes 1 5 gal jug of water 7oz plastic cups 60 per day Additio
68. perty was delivered in proper quantity and in good condition Claims filed more than nine 9 months following the date on which the property was delivered or should have been delivered are agreed to be forever time barred 11 CHOICE OF FORUM ARBITRATION THIS CONTRACT SHALL BE CONSTRUED UNDER THE LAWS OF THE STATE OF OHIO WITHOUT GIVING EFFECT TO ITS CONFLICT OF LAWS RULES EXCLUSIVE VENUE FOR ALL DISPUTES ARISING OUT OF CONTRACT TORT COMMON LAW OR RELATING TO THE ENFORCEMENT OR INTERPRETATION OF THIS CONTRACT SHALL RESIDE IN A COURT OF COMPETENT JURISDICTION IN CINCINNATI OHIO Notwithstanding anything herein to the contrary any controversy or claim arising out of or relating to this Agreement or the breach thereof shall be exclusively settled by arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules and judgment on the award rendered by the arbitrator s may be entered by any court having jurisdiction thereof 12 MISCELLANEOUS a Shipper warrants the accuracy of the weight and dimension data furnished in this Contract b Shipper understands that once its property is shipped by Fern pursuant to the instructions contained in this Contract Shipper has no right to control the shipment stop the shipment in transit ITIONS or divert or reschedule same c Shipper agrees that this Contract may be provided to any third party including common or contract carriers of cargo by air wat
69. r Or Take I 71 South to the Spring Street Exit Travel West on Spring Street to Fourth Street Head North on Fourth Street to Nationwide Boulevard Turn Left onto Nationwide Boulevard From I 71 on the South Cincinnati Take I 71 North to I 70 East Travel on I 70 East to the Fourth Street Exit Head North on Fourth Street to Nationwide Boulevard Turn Left onto Nationwide Boulevard From I 70 on the West Indianapolis Take I 70 East to the Fourth Street Exit Head North on Fourth Street to Nationwide Boulevard Turn Left onto Nationwide Boulevard From the Port Columbus Airport Take I 670 West Exit at 4 B to the Greater Columbus Convention Center HOW DO I GET TO THE LOADING DOCKS To Battelle Hall Take Route 315 South to I 670 East Take I 670 East to the Third Street Exit The Loading Docks are off to the Right Or Take High Street North to First Turn Right Take First to Summit Turn Right Summit becomes Third Street Remain in the Far Right Lane of Third Street Pass the exit to 1 670 The Loading Docks are off to the Right To Exhibit Hall C D E and F Take I 670 West Exit at 4 B to the Greater Columbus Convention Center The Loading Docks are Directly In Front of the Exit Or Take High Street North to Goodale Blvd Turn Right Take Goodale to Convention Center Way Turn Right The Loading Docks are off to the Right
70. r to give approval 6 No vehicles are permitted 7 All mulch whether on the floor or in display bins containers must be watered daily Thus plastic must protect the floor Water and or ice will be available in the loading dock area Exhibitors must provide their own sprinkling cans and or other containers for transporting water or ice to your booth oe Multi Level Exhibits Multi level exhibits are not permitted Finished Appearance Any portion of an exhibitor s display which extends or protrudes above or beyond that of the booth adjoining to the rear or side must at the exhibitor s expense be completely smooth flush finished with no exposed frame work and painted white It must be finished in such a manner as not to be unsightly to exhibitors in the adjoining booth or others AmericanHort reserves the right to make judgment as to whether a booth shall be finished on site If such surfaces remain unfinished at 5 p m July 12 2014 AmericanHort shall authorize the official service contractor to effect the necessary finishing and the exhibitor must pay all charges involved thereby Outer surfaces may not contain any trade names logos product company or other identification except when located on a cross aisle Products equipment or company identification may not be displayed so that it faces directly into a neighboring exhibitor s booth Signs display material products or tables cannot protrude into the aisles or encroach
71. rpets in bags or poly or improperly packed materials In addition FERN shall not be responsible for crates and packaging which are unsuitable for handling in poor condition or have prior damage Crates and packaging should be of a design to adequately protect contents for handling by forklift and similar means 4 STORAGE FERN assumes no liability for loss or damage to crates or containers or the contents therein while containers are in storage e Empty Storage Empty container labels will be available at the show site service desk Affixing labels to the containers is the sole responsibility of the EXHIBITOR or its representatives All previous labels should be removed or obliterated FERN assumes no responsibility for EXHIBITOR s failure to follow the above procedures removal of containers with old empty labels or without FERN labels shipping of containers with improper information or empty labels or the removal or disposition of materials stored in containers with empty labels It is understood that the labels are used for storage of EMPTY containers only and FERN shall not be liable for loss or damage to any contents while containers are in storage or for any mislabeled containers e Accessible Storage FERN shall have no liability for loss or damage to EXHIBITOR S materials while in accessible storage It is understood that storage charges are for the use of the space and are not a form of insurance or a guarantee of security e Cold Storage Goods
72. rs agents assigns affiliated companies and contractors appointed by the Shipper excluding only Fern Property is all objects of any type received from the Shipper for transport by Fern as described herein Consignee is the party to whom Shipper has designated the goods are to be delivered 2 FINAL CONTRACT BETWEEN THE PARTIES In exchange for Shipper s payments and Fern s services which the parties have specified in this Contract Fern and Shipper each agree that this Contact shall govern their respective rights and obligations regarding transportation of Shipper s property This Contract shall take effect when the property first comes into the physical possession of Fern for inbound shipments and after loading on the applicable carrier for outbound shipments and the responsibility of Fern under same shall end when the property has been placed in the possession of the Consignee or the Consignee s designated agent If any part or provision of this Contract is found by a court of competent jurisdiction to be void or unenforceable the remainder of the Contract shall continue in full force and effect 3 FERN S RESPONSIBILITIES UNDER THE CONTRACT ARE LIMITED Fern shall not be responsible for the performance of individuals or firms who are not under the direct supervision or control of Fern Fern shall not be responsible for events or causes of loss delay or damage beyond its reasonable control including by way of illustration onl
73. ructions that are placed in the aisle passageways or exits will be removed Service Contractor George Fern Expositions amp Event Services Fern is the official service contractor for Cultivate Fern will provide all usual trade show services furniture special decoration art and sign work etc including labor The exhibitor may appoint an outside independent contractor to install and dismantle only the exhibitor s display See Outside Contractor information below Outside Contractor Any exhibitor wishing to use a firm other than the official service contractor Fern must notify show management and Fern in writing by completing and returning the Independent Display House Contractors Form included in the service kit which will be available online in April 2014 Carpet Not permitted in Battelle Hall Work Pass Work passes for installation and dismantling of exhibits will be available at the Fern Service Desk on site Pallet Jacks Exhibitors may use their own manual pallet jacks for set up and tear down No power pallet jacks are permitted Marketing Panel Materials Included with your space are two reusable 3 x 8 marketing panels that are yours to take after the show is over The graphics are being supplied by Fern and are due by May 2nd Contact Nancy Guy nguy fernexpo com to supply the graphics for these panels Any additional signage being utilized must be contained within the purchased exhibit space and not to exceed 7
74. s are also available on our website at www columbusconventions com y To Mansfield are Toledo Cleveland To Wooster To Lima 3 To Springtield To Newark Indianapolis To Indianapolis To Zanesville S High st f To Washington C H To Cincinnati To Circleville Chillice Columbus Convention Center East Surface Lot 900 Spaces Columbus Convention Center South Garage tt 528 Spaces eer 5 Columbus Convention Center SSWAY q Vine Street Garage GOODALE BLVD a 1778 Spaces Columbus Convention Center GREATER North Surface Lot CONVENTION CENTER 198 Spaces Nationwide Parking Garage Front Street 3 050 Spaces vauv 4900 1351S HOIH Nationwide Parking Marconi Cinema Garage 1 600 Spaces Nationwide Parking Garage Chestnut Street LUMB 1 650 Spaces collumeus CONVENTION CENTER j p DOWNTOWN Boggs Park and Ride Surface Lot 350 Spaces Arena Parking Garage 575 Spaces Nationwide Parking Surface Lot 620 Spaces 133YLS HOIH 1433Y1LS HLYNOS LS HLdld CHESTNUT STREET Nationwide Parking Surface Lot Parking Garage 1500 Spaces HOW DO I GET TO THE CONVENTION CENTER From I 70 on the East Wheeling Take I 70 West to the Fourth Street Exit Travel North on Fourth Street to Nationwide Boulevard Turn Left onto Nationwide Boulevard From I 71 on the North Cleveland Take I 71 South Travel West on I 670 109 A Take Exit 4 B to the Greater Columbus Convention Cente
75. shipment Fern reserves the right to re route re consign freight to carrier of Fern s choice Any freight left or abandoned on the show floor will be returned to warehouse and or consigned to carrier of Fern s choice ath exhibitor s expense Additional COD charge will apply Fern reserves the right to use any payment method on file including credit cards All shipping charges and weights are estimates untilt he shipment is delivered BOOTH SHIPMENT PROPERTY RESPONSIBILITY Fern is not responsible for shipments left in booth by exhibitor We will count and ship pieces as we find the shipment s when we remove them from the exhibit hall Exhibitors must insure themselves against loss or theft ITIONS NONNEGOTIABLE STRAIGHT BILL OF LADING RECEIVED subject to the classification and tariffs in effect on the date of the issue of this Bill of Lading the property described above in apparent good order except as noted contents and condition of contents of package unknown marked consigned and destined as indicated above which said carrier the word carrier being understood throughout this contract as meaning any person or corporation in possession of the property under contract agrees to carry to its usual place of delivery at said destination if on its route otherwise to deliver to another carrier on the route to said destination It is mutually agreed as to each carrier of all or any of said property over all or any portion of said route to destination
76. sssasenstiielaoseustsess veveestasveconsesas sossesoestio sss 1 Who isin Charge saccrsesssonssscateovesues iinn unin unui esteo ieu EE ES E E iae 1 Pre show Setting Goals Aligning Exhibiting and Marketing Objectives ccccccsseessseseseseeneteneees 2 List of Exhibiting ODjJecVE S i iui eeir aes ri aE E E ER 2 Online Event ROI Calculators iscsisisssascs sicessasessesvesastacesvesevetesonvees cusvsanves suensszses 2 meting a Leads Goal iire srair ritaro reni ae Esee EAE EA EEE EEEE EEES 2 Determining Leads Value eisoes ssn nspa in rnnr FEES REVNE EEn rar poise 3 Determining C st Per Lead sisisi norisei iess 3 Pre show Getting Ready Ideal Lead Protile ss ssesesrassssiseceovchasscscseks nei E E EEE ES 4 Custom Qualifier Senesicieeranrritin nii e a E E a ai 4 Rating Wie ad sis sisisscccarsszecssy cesgestetucsessuscoese nd ee E es e EEKE SEK n Ses dadeg iaa S aeran 5 Prospect List ss cccscsssseorsccnssssossveesscnssens a R so ssi seisseen 5 Promotion seeeereer reser ee eerren essees essre sser eree rsseersere renet 6 Promotional Vehicles eee E sscesssssssssecensessssessesesnes 6 Promotional Options from Convention Data Services ss ssessseeeeseeseee 7 Training setene aee RRO e iriiria eraa 7 Onsite Collecting Leads Why Get Lead Retrieval from Convention Data Services cseeeieee 9 Getting Your Lead Device Setup and Running ccc es eeeeesesteteteneees 9 Scanning Leads and Updating Expanding Attendee Data ccce
77. st setting up their booths Set aside time to train your booth staff on the use of the equipment In order to achieve a relaxed and smooth interaction with prospects staff members must be able to easily operate the equipment Familiarity with how to update prospect information and enter responses to qualifying questions is important to fully qualifying each prospect Convention Data Services offers DITP Deliv ery Installation Training and Pickup service Training for your entire staff is offered and is the most efficient way to make sure everyone is up to speed on equipment operation XPress Leads Exhibitor Success Kit 8 Version 5 Onsite Collecting Leads Cultivatei4 Why Get Lead Retrieval from CDS There are many methods for getting leads onsite All the options with the exception of X Press Leads equipment have flaws Con vention Data Services is the exclusive event supplier selected by show management What this means is that Convention Data Services created the badges with all attendee infor mation and our equipment is guaranteed to capture all of this important data Some of the most important information on the badge is not the name and contact infor mation but the demographic responses of the individual that can be collected only by using an X Press Leads device 3rd party vendors including the equipment you own are not setup to capture anything more than a badge number that would later have to
78. stions or concerns about your invoice please visit the Fern Exhibitor Service Center N i Tax 7 500 o m at your show event prior to leaving No credits or refunds will be issued after close of the show event on items and or services ordered and not received Grand Total S O Cancellation of any portion of labor order within 48 hours of start will be charged one hour minimum per man of applicable hourly rate Requests received after deadline date will be filled as work force is available o All orders are subject to the terms and conditions as outlined in the Exhibitor Service Manual Q m a Exhibiting Company Name Booth 3 Custom CS 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Discount Deadline Battelle Hall Columbus OH 01 11888 14 July 20 2014 MATERIAL HANDLING Due to the lack of dock space at Battelle Hall at the Columbus Convention Center we ask that all shipments be sent to the advance warehouse All shipments must be received no later than 3pm on Wed July 9 2014 If your company has an exhibit space on both the Solutions Marketplace and Retail Terrace the shipments MUST be separated and marked properly with the correct destination address If the shipments for both areas arrive on the same truck and are both delivered to Solutions Marketplace there will be a minimum charge of 200 00 to move the ite
79. t 4 Version 5 Pre show Getting Ready cont d Rating Leads The easiest way to help sales successfully fol low up and to realize the value of the leads collected is to establish a rating system to identify the quality of each lead Develop a simple system to rate leads based on the criteria that is most important to your sales team For instance if making sales is the ulti mate goal of exhibiting the important criteria would include Decision Maker Ready To Buy Our Product Meets Their Needs Using this criteria set up a lead rating system for example Rank Your Leads For greatest effectiveness assign point values to each rating Rating Decision Maker Ready to Buy Needs Met A Purchases Yes Yes B Recommends 30 Days Most met Influences No Some met Cultivate14 Prospect List As stated in the background section of this document today s attendee needs to make the best use of their time onsite It is therefore important to make sure that your exhibit is on their list of places to visit It is also important to make sure that the right prospects are going to be at the show The only way to ensure the right people are in attendance and that they come and visit you is to market to these people before the event starts Regardless of the promotional channels you use a list of prospects to target must be developed There are many sources both internal and external f
80. t End Date Location Show Code Hall Hours Booth Login Lead Goal Pre Event Goal Post Event Actual Number of Exhibiting Hours Number of Booth Staff X Interactions Per Hour X Lead Value Pre Event Goal Post Event Actual Total Lead Goal 0 0 Average Closing Percentage Xx x Average Sale Value Total Leads Value 0 0 Total Lead Goal Total Value of Each Lead Cost Per Lead Pre Event Goal Post Event Actual Cost of Exhibiting Number of Leads Collected gt Include all exhibiting expenses including booth travel entertainment etc Event ROI Pre Event Goal Post Event Actual Total Leads Value 0 00 0 00 Cost of Exhibiting 0 00 0 00 Total Event ROI Xe Press Leads Exhibitor Success Kit f CONVENTION Version 1 DATA SERVICES Exhibiting ROI Worksheet Event Name Leads Leader Event Start Date City State Leader Email Event End Date Location Show Code Hall Hours Booth Login Exhibiting Objectives Campaign Message s Promotional Vehicles C XePress VIP Guest Pass L XePress Exhibitor Emails L XePress Email Blast L XePress Attendee List Lead Rating Ordering Information Rating Criteria Purchaser Order Email Order Number
81. t maintain a rating of A or better by Best s Insurance Rating Service and the form of the policy or policies providing insurance coverage is subject to the written approval of AmericanHort which AmericanHort will not unreasonably withhold or delay viii All policies carried by Exhibitors must include a waiver by the insurer of all rights of subrogation against the Landlord in connection with any loss or damage insured thereunder provided however such waiver will not apply if it would have the effect of invalidating any insurance coverage of the Exhibitor ix Exhibitors agree they have the sole responsibility for obtaining the above required insurance and that neither AmericanHort nor any other party has purchased insurance on Exhibitor s behalf and is under no obligation to do so LIABILITY LIMITATIONS EXHIBITOR AGREES THAT AMERICANHORT WILL NOT BE LIABLE FOR INCIDENTAL SPECIAL INDIRECT CONSEQUENTIAL OR OTHER SIMILAR LOSSES OR DAMAGES INCLUDING BUT NOT LIMITED TO LOSS OF PROFIT OR REVENUES DAMAGE FOR LOSS OF USE OF ANY EQUIPMENT OR OTHER PROPERTY CLAIMS OF THIRD PARTIES INCLUDING PERSONAL INJURY OR DEATH ON ACCOUNT OF RENTAL OR USE OF EXHIBIT SPACE BY EXHIBITOR OR THE SERVICES PROVIDED BY AMERICANHORT WHETHER OR NOT AMERICANHORT HAS BEEN ADVISED OF THE POTENTIAL FOR SUCH DAMAGES UNDER NO CIRCUMSTANCES WILL AMERICANHORT S TOTAL LIABILITY HEREUNDER FROM ANY CAUSE WHATSOEVER WHETHER ARISING UNDER CONTRACT WARRANTY TORT INCLUD
82. t shall suit or action be brought against FERN more than one 1 year after the date of loss or damage occurred Damage reports incident reports inspection reports notations of shortages or damage on freight bills or other documents do not constitute filing of a claim a PAYMENT FOR SERVICES MAY NOT BE WITHHELD In the event of any dispute between EXHBITOR and FERN relative to any loss damage or claim EXHIBITOR shall not be entitled to and shall not withhold payment or any partial payment due FERN for its services as an offset against the amount of any alleged loss or damage Any claims against FERN shall be considered separate transactions and shall be resolved on their own merits b MAXIMUM RECOVERY If found liable for any loss FERN S sole and exclusive MAXIMUM liability for loss or damage to EXHIBITOR S materials and EXHIBITOR S sole and exclusive remedy is limited to 10 USD per pound per article with a maximum liability of 50 00 USD per item or 1 000 USD per shipment whichever is less c BREACH OF CONTRACT AND OR NEGLIGENCE ONLY FERN S liability shall be limited to any loss or damage which results solely from FERN S gross negligence in the actual physical handling of the items compromising the EXHIBITOR S shipment s OR which results from BREACH OF THIS CONTRACT and not for any other type of loss or damage In no event shall FERN be liable to the EXHIBITOR or to any other party for special collateral exemplary indirect incidental c
83. teractions is a reasonable number to use as a starting point Each day onsite review the number of leads collected and check against the goal Discuss what daily changes can be made to help col lect and qualify enough leads to meet your goal XPress Leads Exhibitor Success Kit 2 Version 5 Pre show Setting Goals cont d Cultivatel4 Determining Leads Value Reinforce the importance of leads to your booth staff and sales force doing the follow up by assigning a value to each lead Incen tives can be matched to lead collection and follow up Determining Cost Per Lead Determining the cost per lead establishes the amount of money spent on collecting each lead When compared to the value of each lead ROI can be clearly established and tracked Lead Value Formula Total Lead Goal x Estimated Closing Percentage x Average Sale Value Value of Leads or potential revenue Total Lead Goal Total Value of Each Lead Example 216 leads to collect x 33 1 3 33 of leads that will buy x 2500 average sale value 178 200 value of leads collected 216 leads to collect 825 value of each lead Cost Per Lead Formula Cost of Exhibiting include space booth travel entertainment etc Number of Leads Collected Cost Per Lead Example 38 000 total exhibiting costs 216 number of leads cost of each lead Using the Lead Value and Cost Per Lead for m
84. to pick up the empty shipping containers and load them onto trucks for storage during the show Trucks and drivers to haul the empty containers to an off site storage facility if necessary Rental of the off site facility if necessary Trucks and drivers to return the empty containers from the off site storage facility to the exhibit hall at the end of the show Labor and equipment to unload the empty containers from the trucks and redeliver them to the proper booths Labor and equipment to pick up the re packed materials check them against the shipping papers and re load them into trucks for outbound shipment Labor and equipment to marshal the vehicles during the outbound movement Commonly Asked Questions Retail Terrace What do I do with sold materials at the end of the event Selling Your Exhibit Materials e You must provide the buyer with an itemized Bill of Sale This form will be distributed to your exhibit space and is available at the Fern Service Desk e After the close of the show materials must be tagged with the buyer s name e Buyers are not able to access loading docks until 7 p m on Tuesday July 15 IMPORTANT NOTICE Theft of materials is an issue To prevent theft it is recommended that exhibit personnel remain in the exhibit space until materials can be removed from the exhibit hall Who can help with booth tear down Only exhibitors are permitted on the show floor beginning at 2 p m on Tuesday July 15
85. trailer temperature as requested Fern is unable to determine whether the goods were at the proper temperature when they were loaded into the trailer or when the trailer is delivered to Fern Air temperature at the unit sensor will be maintained within a proper range of plus or minus 5 degrees Fahrenheit of the temperature requested by Shipper on the face of the Service Request and Shipping Instructions if the goods were at that temperature when loaded into the container and if the temperature controls were properly set when the container was loaded terms amp cond TC 04 645 Linn Street Cincinnati OH 45203 Phone 513 333 7060 Fax 513 333 7067 email nguy fernexpo com Cultivate Retail Terrace July 13 15 2014 Battelle Hall Columbus OH 01 11888 14 6 REFUSED SHIPMENTS If the Consignee refuses a shipment tendered for delivery or if Fern is unable to deliver a shipment because of fault or mistake of Fern Fern s liability shall then become that of a warehouseman a Fern shall promptly attempt to provide notice by telephonic electronic or written communication as provided on the face of these shipping instructions if so indicated to Shipper or the party if any designated in these instructions to receive notice b Storage charges if applicable shall start no sooner than the next business day following the attempted notification Storage may be at Fern s option in any location that provides reasonable protection
86. ulas you can determine the return on in vestment that can be expected from exhibit ing at the show In our example net revenue generated by the show is 140 200 value of leads cost of exhibiting When subtracting the cost of each lead from the value of each lead the example yields a value of 649 per lead Both the net show revenue and final value per lead clearly show the ROI for exhibiting The crucial step is to make sure you reach your lead goals and convert those leads into sales XPress Leads Exhibitor Success Kit 3 Version 5 Pre show Getting Ready Cultivatel4 Ideal Lead Profile Many salespeople consider leads from trade shows to be cold calls This perception has developed due to a failure of the booth staff to collect all necessary information or fully qualify the leads that are collected A good lead is more than just a scan of the badge It requires verification that the scanned informa tion is correct confirmation that the lead is a decision maker or influencer interested in your products and services a qualified lead as well as the lead s desired follow up action In your plannning define the information that is required from an ideal lead Basic informa tion will include the lead s name company position and contact information Additional information requested by your sales team may include if the lead has purchased your products in the past are they familiar with all your product
87. ully sup port elements from the marketing program List of Exhibiting Objectives The first step in creating a successful exhib iting game plan is to define your exhibiting objectives Typical objectives include collect ing qualified leads reinforcing the company brand and announcing a new product launch Whatever your goals are it is important to write them down in order to create a game plan that will meet your objectives Evaluating ROI With an emphasis on Return on Investment ROI many options have emerged to help companies gauge the success of their exhibit ing efforts There are several simple formulas for help ing set goals and determining ROI that are explained in the following sections Setting a Leads Goal When setting a goal for leads collection make sure it is realistic taking into consider ation the total number of anticipated at tendees who could be qualified leads at the event When a goal is determined create a method for tracking your efforts A simple spreadsheet is enough to determine if each booth staffer is meeting missing or exceed ing their individual lead goal Lead Goal Formula Number of Exhibit Hours x Number of Exhibit Staff x Interactions Per Hour Total Lead Goal Example 18 exhibit hours x 3 exhibit staffers x 4 leads collected per hour 216 leads to collect 72 leads per staffer Select an achievable number for your interac tions per hour Around four in
88. upon neighboring booths nor exceed the height limitations for your display area Any obstructions that are placed in the aisle passageways or exits will be removed Booth Activities AmericanHort reserves the right to restrict exhibits which because of noise methods of operation materials or for any reason becomes objectionable and also to prohibit or evict any exhibit which in the opinion of AmericanHort may detract from the general character of the show as a whole Cultivateia4 Exhibitor Rules amp Regulations Retail Terrace Misconduct Any detrimental conduct including but not limited to abusive language threats assault vandalism theft and similar acts will result in the im mediate removal of the offender from the premises In cases of violation of the law charges may be filed for prosecution Misconduct may result in potential loss of current or future exhibiting opportunities AmericanHort will not be liable for any refunds rentals or other exhibit expenses due to eviction or misconduct of exhibitors Materials Distribution The distribution of any printed materials samples or other promotional items are restricted to the confines of each company s exhibit space Apart from the specific display space for which an exhibiting company has contracted with AmericanHort no part of the Columbus Convention Center or its grounds may be used by any organization other than AmericanHort for display purposes Also not allowed ar
89. ving jurisdiction over Hamilton County Ohio for all actions or suits related to the interpretation or enforcement of the Agreement 13 INDEMNIFICATION EXHIBITOR agrees to indemnify defend and forever hold harmless FERN and its employees directors officers and agents from and against any and all demands claims causes of action fines penalties damages including consequential liabilities judgments and expenses including but not limited to reasonable attorney s fees and investigation costs on account of personal injury death or damage to or loss of property or profits arising out of or contributed by any of the following EXHIBITOR S negligent supervision of any labor secured through FERN or the negligent supervision of such labor by any of the EXHIBITOR S employees agents representatives customers invitees and or any EAC e EXHIBITOR S negligence willful misconduct or deliberate act or the negligence willful misconduct or deliberate act of the EXHIBITOR s employees agents representatives customers invitees and or any EAC at the show or exposition to which this contract relates including but not limited to the misuse improper use unauthorized alteration or negligent handling of FERN S equipment terms amp cond e EXHIBITOR S violation of federal state county or local ordinances e EXHIBITOR S violation of show regulation and or rules as published and set forth by the facility and or show management e WAIVER AND R
90. w Management and or Shipper s failure to comply with subsection b of this section regarding the inclusion of any dangerous substances in the property placed with Fern 10 CLAIMS Claims must be filed in writing within nine 9 months after the date of delivery of the property or in the case of export traffic within nine 9 months after delivery at the port of export except that claims for failure to make delivery must be filed within nine 9 months after a reasonable time for delivery has elapsed Suits for loss damage or delay shall be instituted against Fern no later than two 2 years and one 1 day from the day when written notice is given by Fern to the claimant that Fern has disallowed the claim or any part or parts of the claim specified in the notice Shipper shall deliver notice of claim for loss or damage by hand U S mail courier facsimile or electronic means to Fern Transportation 645 Linn Street Cincinnati OH 45203 as soon as loss or damage is discovered The notice of claim shall invite a prompt joint survey of the damage at a time and place to be agreed between the parties and such survey shall go forward promptly However if in any case the property is received by the Consignee or the Consignee s agent without notice of loss or damage to property being served on Fern within 15 calendar days of the receipt of the property it is agreed between Fern and Shipper that in that instance the presumption shall arise that the pro
91. y and not as a limitation on the breadth of this clause strike lockout work slowdown or stoppage power failure breakdown of plant or machinery facility failure vandalism theft Act of God effect of natural elements riot civil commotion or disturbance terrorism act of war or belligerent parties and any other cause or causes beyond the reasonable control of Fern Fern shall not be liable for delay caused by highway obstructions or faulty or impassable highways or lack of capacity of any highway bridge or ferry or caused by breakdown or mechanical defects of vehicles or equipment or from any cause other than the negligence of Fern Fern shall not be bound to transport by any particular schedule means vehicle or otherwise other than with reasonable dispatch 4 PACKAGING AND CRATES Shipper s property must be well packaged for safe and secure handling storage and shipment using ordinary care Fern makes neither representation nor any warranty regarding the acceptability or suitability of any packaging system or procedure that Shipper might use for its property Fern shall not be responsible for damage to loose or uncrated materials pad wrapped or shrink wrapped materials glass breakage concealed damage carpets in bags or poly or improperly packed or labeled materials Crates and packaging should be of a design to adequately protect contents for handling by forklift and similar means General guidance as to acceptable packaging systems

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