WFA Compendium BEST PRACTICE GUIDES AND MODEL
Contents
1. WORLD FEDERATION OF ADVERTISERS 7 March 2008 National Association Forum NAF Mumbai India WFA Compendium BEST PRACTICE GUIDES AND MODEL CONTRACTS The following document is available on the website of the WFA www wfanet org The list may not be exhaustive While mainly documents are freely available to the general public a number of documents are only available to members of the association Others are only available for purchase If you would like to add or to change any information on this list please contact Caroline Ceska c ceska wfanet org AUSTRALIA Source AANA Contact Carmen Gerges carmen aana com au www aana com au Comment The Best Practice Documents are currently under review How to Undertake a Pitch AANA Pitching Ethics Practice Note How to Caption Your Television Advertising How to Conduct Responsible Sponsorship in Schools How to Select a Media Agency How to Formulate a Client Agency Agreement amp Intellectual Property Ownership Guidelines How to Maintain an Effective Client Agency Relationship How to Evaluate Creative Agency Performance How to Evaluate Media Agency Performance How to Assess Sponsorship Proposals and Develop and Manage Agreements How to Remunerate your Agency How to Conduct Responsible Advertising on the Internet How to Develop Responsible Outdoor Advertising How to Develop Talent Agreements How to Factor Digital Television into your Advertising How to Negotiate P2. Guidelines for Advertiser Agency contracts Trends in Agency Compensation 14th Edition ROI for Marketing Balancing Accountability with Long Term Needs Managing your Media Organization Inside Advertiser and Agency Relationships Best Practices in Branded Entertainment Driving Brand Equity and Accountability WFA Contact Caroline Ceska c ceska wfanet org www wfanet org e Executive Briefing Paper Sourcing Media Auditing Key learning points from a procurement perspective e Executive Briefing Paper WFA Sponsorship Taskforce Lessons Learned from Lessons Shared WFA Media Charter Best practice and advertisers principles and objectives in relation to advertising media Available in English French Spanish Finnish Norwegian Japanese To be updated in 2008 Global guidelines for television audience measurement Selecting a media agency Choosing and using a media auditor Finding a procure all solution how to build the right relationship between agencies and procurement professionals A standard training agenda for procurement professionals e Blueprint for consumer centric holistic measurement e Global interactive advertising campaign measurement guidelines Page 8 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora
3. adh rent version papier e Code de pratiques loyales concernant les panels et les enqu tes r p titives accord Syntec UDA gratuit adh rent et non adh rent e Charte des relations entre annonceurs donneurs d ordres et soci t s d animation UDA Sorap 2007 gratuit adh rent et non adh rent Page 2 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS e Observatoire du couponing en grande distribution tude UDA Ubiquick 2002 gratuit adh rent et non adh rent e E marketing la strat gie de la performance Acsel UDA 2007 gratuit adh rent et 13 37 HT non adh rent e Glossaire CESP sur la mesure d audience et de fr quentation d internet CESP Diffusion Contr le Geste IAB France UDA 2002 gratuit pour adh rent et non adh rent e Internet intranet et communication corporate tat des lieux et perspectives 2000 gratuit pour adh rent et non adh rent e Les chiffres cl s des annonceurs 2007 gratuit pour adh rent et non adh rent e Publicit et croissance conomique 2006 gratuit pour adh rent 79 TTC pour non adh rents e Les quintiles annonceurs 2002 2004 UDA TNS Media Intelligence 2005 gratuit pour adh rent et non adh rent e Charte du contr le quantitatif et de la bonne ex cution des campagnes d affichage nationales et r gionales gratuit pour adh ren
4. 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS e Verification of appearance of press advertisements updated guidance for advertisers Direct e Royal Mail bulk mail compensation scheme judicial review judgement e Briefing on Royal Mail s zonal pricing proposals e Pricing in proportion key steps to prepare e VAT on postal services ISBA Briefing Paper e Updated briefing on Royal Mail pricing in proportion e Updated model contract for Promotions Direct Marketing and Marketing Services agencies e Member briefing consultation on Royal Mail pricing in proportion scheme e ISBA postal issues update size based pricing compensation for delay and Royal Mail product developments Royal Mail price increase and change of rules on compensation for delay e Sources of data for the direct marketing industry Sponsorship Promotions amp Miscellaneous Guidance Environmental claims in advertising Guidance Use of the term free in ads clarified Working with Schools Best Practice Principles 2008 Analysis of the effect of the rules changes on the content of TV alcohol advertisements ISBA supports disability in ads initiative Gambling Act 2005 guidance for members Advertising in business to business directories ISBA response to UCP Directive implementation consultation Gambling Commission recognition of advertising self regulation welcomed by ISBA London 2012 brand protection
5. UPA Contact Giovanna Maggioni Giovanna maggioni upa it Alberto Vivaldelli alberto vivaldelli upa it www upa it Documents available for UPA members only e Guida al rapporto tra utenti e agenzie di pubblicit Optimizing Advertiser Agency Relations Contratto tipo tra utenti e agenzie di pubblicit Model contract with advertising agency Contratto tipo tra utenti e agenzie media Model contract with media agency Come si prepara un brief per l agenzia di pubblicit How to prepare a briefing Contratto di sponsorizzazione Sponsorship model contract Contratto tipo tra utenti e agenzie di relazioni pubbliche Model contract with public relation agency Contratto tipo tra utenti e web agency Model contract with web agency Contratto tipo tra utenti e portali Model contract with portal Contratto tipo tra utenti e agenzie di product placement Model contract with product placement agency Contratto tipo tra utenti e case di produzione cinematografica Model contract with film production company Contratto tipo tra utenti e agenzie di promozione Model contract with promotion agency e Guida agli aspetti normativi e fiscali delle manifestazioni a premio Legal and fiscal guide for competition prizes PORTUGAL Source APAN Contact Manuela Botelho manuela botelho apan pt www apan pt Contract between advertiser and Advertising Agency Contract between advertiser and Media Agency How to organize a pitch of Advertising and Media Agencie
6. ISBA Briefing NTS and Premium Line telephone services ISBA Briefing Paper Call for clarity in NTS and premium line telephone service number systems Medicines advertising revisions to MHRA Blue Guide Briefing on new rules for sponsorship and commercial references in programming ISBA briefing guidance on new rules for alcohol advertising OFT Q and A on Consumer Credit Advertisements Regulations ICC International Code on Sponsorship London Business School Guide to Promotional Evaluation The Disability Discrimination Act 1995 a guide for ISBA members UNITED STATES Source ANA Contact Mary Anne Farrell Mfarrell ana net www ana net Publications http www ana net publications e Marketing Comm Procurement Best Practices Booklet e Optimizing Advertiser Agency Relations e Build a Better Financial Relationship with your Agencies e Please Be Advised e Agency Compensation A guidebook e Trends in Agency Compensation 13th Edition e Guidelines for Advertiser Agency Contracts e An Advertiser s Guide To Television Commercial Production Management e Selecting An Advertising Agency e Event Marketing A Management Guide e Effective Frequency 2nd Edition Page 7 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS Evaluating Agency Performance Guide to Media Management Media Planning A Practical Guide
7. Invisible costs in Outdoor Guidance for ISBA members IPA guide to outdoor planning control Guidance for advertisers whose legally bought sites are challenged by private individuals Guidance for advertisers using non conventional and scrolling outdoor sites Press Monthly circulation figures for monthly magazines ISBA Guidance Guardian newspaper reformats ISBA briefing Guidance on format changes at The Independent Reducing National Newspaper gatekeeper charges Guidance on advertising in compact quality tabloids ISBA IPA joint guidance on trading practices at Northcliffe Newspapers Guidance on advertising in tabloid sized versions of broadsheet newspapers Guidance on compensation for errors in reproduction of press advertisements Guidance for press advertisers on gatekeeping repro charges Digital Guidance search engines and protection of trademarks Best practice in online promotion of food and drink to children ISBA Internet Advertising Sales Houses IASH Code of Conduct Advertisers welcome changes to BBC s iPlayer plans Spam filters ISBA Briefing Paper Guidance on verifying the appearance of interactive TV advertisements ISBA member guide to the rules for SMS and e mail marketing Illegal flyposting updated member guidance Getting started the beginners guide to interactive TV Page 6 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2
8. ba org uk Publications available for ISBA members only Advertiser Agency Relationships e Purchasing Music for Radio TV Cinema and other Marcoms A guide to Understanding and Negotiating Agency Overhead Advertiser agency relationships A Best Practice Toolkit Joint industry guide for Judging Creative Ideas ISBA ARC Paying for Advertising IV the definitive state of the industry report into advertiser agency remuneration CIPS IPA ISBA Magic and Logic redefining sustainable business practices for agencies marketing and procurement ISBA Guidance on implications for advertisers of new TUPE employment regulations Guide to remuneration now available Purchasing Public Relations a guide for procurement professionals Top Tips for enhancing procurement relationships with marketing and agencies Using the client brief website The Client Brief full version The Client Brief summary version Finding an agency full version A best practice guide to forming a transparent relationship between a public relations consultancy and client Guide to choosing and using a media auditor Effective Representation ISBA proposals for building better advertiser media owner relationships Ensuring best value from media investment ISBA IPA Guidance on Payment by Results Guidance on ensuring agency cost transparency Model Contract Terms for Client Agency Relationships Creative Media Full Service Direct Marketing Sales Promo
9. cting and contracting casting and talents for advertising purposes Organization structure and management of consumer affairs departments Searching and contracting people and suppliers for consumer affairs departments Organization and structure of corporative affairs departments Guidelines for relationship with the press Guidelines on media research planning and negotiation Guidelines on event planning and execution Contract Models e Contracting advertising agencies e Production of sound and images for advertising purposes e Contracting casting and talents for advertising purposes FRANCE Source UDA French version only Contact Didier Beauclair DBeauclair uda fr Available for non UDA members only available in French e Relations publiques France Europe Am rique du Nord les entreprises prennent position UDA Syntec RP 2000 gratuit adh rent et non adh rent e Barom tre UDA CSA sur la communication d entreprise 6 dition 2007 gratuit adh rent 100 HT non adh rent e La communication de crise 2003 gratuit adh rent 100 HT non adh rent e Faire vivre le d veloppement durable dans l entreprise 2007 gratuit adh rent 50 HT non adh rent version papier e Forum UDA sur la responsabilit sociale et la communication d entreprise 2006 gratuit adh rent 50 HT non adh rent version papier e D veloppement durable et communication des entreprises 2004 gratuit adh rent 100 HT non
10. hotographic Right How to develop responsible advertising to children How to understand advertising media Industry Overview Paper Intellectual Property Ownership BELGIUM Source UBA Contact Bob De Paepe bob depaepeQubabelgium be www ubabelgium be Available in Dutch and French Contract Models e Contrat type entre annonceurs et agences de publicit e Contrat type entre annonceurs et agences pour le Brand Activation et Direct Marketing e Contrat type entre annonceurs et Bureaux ddetude de March Page 1 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS Best Practice Guides e Code de conduite en mati re de comp tition diAgences de Publicit e Code de conduite en mati re de s lection de Bureaux conseil en Relations Publiques et en Affaires Publiques e Media agency pitches a code of conduct English only e The Client Brief Guidelines du secteur pour briefer les agences de communication et collaborer efficacement avec elles BRAZIL Source ABA Documents only available in Portuguese Contact Rafael Sampaio rafael aba com br www aba com br Best Practice Guides e Search and selection of advertising and communications agencies Relationship between advertisers and agencies Guidelines for better advertising and communications briefing Production of sound and images for advertising purposes Sele
11. s How to prepare a briefing The advertiser and the copyright Guide to select and use Media Auditor services Relationship and costs of TV ads Code of Best Practices in Commercial Communication of Alcoholic Beverages Code of Best Practices in Commercial Communication to Minors SPAIN Source AEA Contact Juan Ramon Plana jramonp anunciantes com www anunciantes com Best Practice Guides only available in Spanish e La seleccion de agencias e El contrato con las agencias e Seleccion y contrato con las Agencias de Medios Page 4 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS Seleccion y contrato con las Agencias de investigacion del mercado Contratacion y Gestion con las Televisiones nacionales Seleccion y contrato con las Agencias de Marketing Directo Seleccion y contrato con las Agencias de Marketing Promocional Selecci n y Contrato con las Agencias de Marketing Interactivo C digo de Conducta Comercial del Sector publicitario espa ol signed by the AEA and 10 associations of the Advertisement in Spain Observatorio AEA de la Publicidad about Spanish TV e C digo de autoregulation de la publicidad de alimentos dirigida a menores prevencion de la obesidad y salud Codigo PAOS e C digo de Marketing Interactivo UNITED KINGDOM Source ISBA Contact Traci Dunne tracid isba org uk www is
12. s l gales obligatoires en publicit e Les jeux concours loteries e Les primes et cadeaux e Guide pour la r daction d une clause de propri t litt raire et artistique entre un annonceur et une agence de conseil en communication e Premi re approche comparative des l gislations europ ennes en mati re de cadeau et vente avec prime aux consommateurs e Premi re approche comparative des l gislations europ ennes en mati re de rabais e Les obligations de l annonceur en mati re de d p t l gal e Vade mecum relatif la taxe de 1 sur les imprim s publicitaires e Le son en publicit e Publicit alimentaires et mentions sanitaires mode d emploi e Publicit et langue fran aise guide d application de la loi Toubon e La publicit comparative e La nature juridique des r mun rations vers es aux artistes interpr tes e Contrat type Contrat agence conseil en communication annonceur e Contrat type Contrat de mandat d achats d espaces publicitaires e Contrat type Design e Contrat type Mod le de contrat de r gie Presspace Page 3 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS e Contrat type Production film audiovisuel d entreprise e Contrat type Relations publiques e Contrat type Site web r alisation h bergement e Contrat type Soci t s d tudes sant ou panel ITALY Source
13. t et non adh rent e Charte de bonnes pratiques entre imprimeurs et donneurs d ordres accord AACC Sicogif UDA 2005 gratuit pour adh rent et non adh rent e R mun rer ses agences dition 2007 300 HT adh rent 650 HT non adh rent e Guide de la relation entre l annonceur et l agence m dias UDA Udecam 2006 gratuit adh rent 100 HT non adh rent e Guide de la relation entre l annonceur et l agence conseil en communication UDA AACC 2005 gratuit adh rent 100 HT non adh rent Available for UDA members only e Les mod les math matiques appliqu es au marketing et la communication 2004 e R mun ration des artistes interpr tes jouant un r le dans un film publicitaire AACC SFA UDA mise jour 2007 e Charte qualit des conseils ind pendants en production audiovisuelle 2000 e Grille de s lection et d valuation d une agence conseil en communication agricole 2001 Guide des relations entre un annonceur et une agence conseil en relations publiques accord Syntec RP UDA e Guide des relations entre annonceurs et agences conseils en promotion AACC UDA 1998 e Les multiples facettes de l internet sant UDA Isidore 2005 e Guide des relations entre laboratoires et soci t s d tudes accord UDA Asocs Infostat juin 2003 e Information sur le m dicament et publicit r dactionnelle charte thique UDA SNPM 2001 e Actualisation des guides juridiques sur la promotion e Les mention
14. tion PR Website Design amp Maintenance Digital Creative Page 5 of 8 Avenue Louise 120 Box 6 T 32 2 502 57 40 info wfanet org B 1050 Brussels Belaium F 32 2 502 56 66 www wfanet ora WORLD FEDERATION OF ADVERTISERS Television Briefing ITV and Contract Rights Renewal CAP Copy Advice ISBA CAP ASA briefing note Issues raised by broadcasters simulcasting of TV channels ISBA Guidance Opinion CRR may not be forever but it is for now Producing Advertising Commercials TV and cinema definitive ISBA joint industry guide Ofcom guidance on sponsorship and commercial references in programming New terms and conditions for ITV airtime ISBA Guidance Member guidance on interactive TV ad verification Guidance on TV airtime trading Final details of ITV Contract Rights Renewal Remedy CRR Guidance on TV commercial production and engagement of talent Radio e Repro charges the advertisers guide e ISBA member guide to radio ad production e Buying and evaluating radio campaigns e Talent exclusivity and RACC procedures e An Advertiser s Guide to Radio Outdoor 10 easy steps to best practice in online campaign development Guidance on gatekeeper repro charges Updated member guidance on fly posting field advertising Guidance on use of scrollervision outdoor sites ISBA IPA outdoor production timetable Illegal flyposting updated member guidance ISBA member alert on flyposting
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