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Conference Proceedings 2013

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6. Customer Journey Map CJM
7. HHHH Japan Marketing Academy
8. l D BSE 14 12
9. BE HEB
10. 9 2001 38 V
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31. Japan Marketing Academy Conference Proceedings vol 2 2013 http www j mac or jp HHHH Japan Marketing Academy 121 Amos
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35. FORM 9
36. 1 Bo A ED CHS
37. Consumer researchers widely recognize the importance of expanded boundaries Following to the calls to expand the geographic scope of consumer research to include participants from cultures outside the United States e g Bagozzi 1994 Gorn 1997 many cross cultural investigations have been undertaken e g Lalwani and Shavitt 2013 White Argo and Sengupta 2012 However much of cross cultural consumer research conducted has been the comparison between one or more Western countries and one or more Eastern countries Perhaps this geographical comparison has evolved because of the appearance of useful constructs such as individualism and collectivism
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40. 113
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61. vol 2 2013 112 http www j mac or jp VE 3 Pine and Gilmore 1999 Schmitt 1999 Gobe 2001 D 2006
62. 2013 1 HHHH Japan Marketing Academy 100 1 360
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122. Japan Marketing Academy Conference Proceedings vol 2 2013 http www j mac or jp HH Japan Marketing Academy Quirky 4 5 PRO 1 5 4 PRO fil
123. DIGITAL MEDICINE 200147 8H 5 pp 1 LAL 1993 TS 1999 Hara 2003 1999 Hara 2003
124. ll Day Shocker and Srivastava 1979 Porac et al 1995 HHHH Japan Marketing Academy Shocker et al 1991 Kotler and Keller 2006
125. Vi ae 3 1 2 Sa ee ADM Japan Marketing Academy Conference Proceedings vol 2 2013 http www j mac or jp HHHH Japan Marketi
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537. 3 3 2 1 3 Japan Marketing Academy Conference Proceedings vol 2 2013 http www j mac or jp HHHH Japan Marketing Academy bo I Department of Science and Technology
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543. 2012 Dissociative versus Associative Responses to Social Identity Threat The Role of Consumer Self Construal Journal of Consumer Research 39 4 pp 704 719 Yamaguchi S A G Greenwald M R Banaji F Murakami D Chen K Shiomura C Kobayashi H J Cai and A Krendl 2007 Apparent Universality of Positive Implicit Self Esteem Psychological Science 18 pp 498 500 Zhang Y and L J Shrum 2009 The Influence of Self Construal on Impulsive Consumption Journal of Consumer Research 35 February pp 838 850 Japan Marketing Academy Conference Proceedings vol 2 2013 http www j mac or jp HHHH Japan Marketing Academy CAR ER ERE Im
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545. 4 2 49 45 20 TA RX 20 30 40 Ill 4
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547. 99 Hofstede 1980 and independent and interdependent self construals Markus and Kitayama 1991 The researchers assume that individualism independence is more prevalent in Western societies whereas collectivism interdependence is more prevalent in Eastern East Asian societies Furthermore they have a tendency to group East Asian countries into one as the collectivist interdependent culture Still it seems fair to ask Are East Asians all same This question is increasing its importance with the growing significance of East Asian markets such as China In 2012 China has ranked second followed by Japan in the World Bank s gross domestic product GDP rankings World Development Indicators Japan Marketing Academy Conference Proceedings vol 2 2013 http www j mac or jp HHHH Japan Marketing Academy database World Bank 2013 It is clear that both China and Japan are important markets for global economy However we need to ask How alike are they Can the findings identified in a Japanese culture be used to understand consumer behavior in China and vice versa Data collected among Japanese and Chinese consumers fuel a critical examination of the past research that focus on West East differences based on the contrast between one or more Western societies and one or more
548. Bo D HHHH Japan Marketing Academy 100 2009
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585. ll 1 TET BY 8 Crowdfunding describes the collective cooperation attention and trust by people who network and pool their money and other resources together usually via the internet to support efforts initiated by other people or organizations citation source Crowd funding occurs for any variety of purposes from disaster relief to citizen journalism to artists seeking support from fans to political campaigns to funding a startup company movie or small businessor creating free software 2
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