1 - 24時間30cm以内に
Contents
1. 1 2 20 21Century s Integrated Marketing Commun1cat1on gt 1 2 1 CASE 18 14 2 2002. eki 24 30cm AM o 21 Et PC Digital Native Gartner 2006 16 Generation e 29
3. 1 1 Ed F Future GPS TV 1 100 1 500 1 750 PC 1 120 1 40 Position 4A Position B a ee Pa CASE 10 Northwest Airline 2004 10 CASE 11 Apple Japan 2005 CASE 12 _ VERMILLION RECORDS 2008 W _ A900 PC 1 600
4. Future IC Bluetooth Theory Future 4 i EN Hi Speed WOM gt by Mobile Phone Screen Mobile Internet 0 of those who learned about the campaign i HE i communicated this information Within a day i ll Within 2 3days 84 3 20 8 ES Oh Wihina day Next qay 2 3days later a weeklater 4 12 Mm CASE 17 2008
5. 7 http tokyo interactive ad awards jp Results09 listhtml PC gt Theory Future 4 Theoiy 1 Future PC
6. 2009 9 10 D2 COMMUNICATIONS 1 2000 6 1 D2 Digital amp Direct 150 2008 260 2 One Stop Mobile Marketing Service Company No 1 No 1 SONY Rec You GT inc 3 2002 6 gt 1 2
7. Cartier BVLGARI LOUIS VUITTON CASE 3 gt Tk 1 3 CASE 5 P amp G 2009 Akihisa Fujita D2C 1 24 30cm Customer Loyalty Ladder gt CASE 6 SME Japan 2008 en McConnell amp Jackie Huba Te WOM
8. 17 gt gt 1 2 gt Theory Future Theory Future gt W Unknown lt 2 AN Awaren SEM Purchase F
9. sl 1 CM PC B 20 Fujita d2c 2008 2 1 TPO PC 3 IMC IMC 5 9 su hv ws
10. w 4 TT Ld DTMer Ok2 a TTFTT LM CASE 14 GUCCIJOY COLLECTION_ 2008 gt CASE 15 2005 11 Theory Future Theory QR TV SMS Future IC SuiPo ToruCa CASE 16 Mandam 2006 gl Er gt Theory SNS
11. 1 3 PT ee 1 gt 1 2 J 4 2 CASE 4 2008 8 gt Theory Future gt Theory PC PC PC Future IC
12. 10 21 TEL 03 6252 3113 MAIL sales d2c co jp TEL 03 6252 3108 MAIL press d2c co jp 0 ToDo 1 2 3 4
13. 5 2 1 Akihisa Fujita D2C Louis Pasteur 1822 95 _ gt fujita d2c co jp 22
14. 4 3 PC TV PC 1 2 3 Mobility Location Personalization Timeliness Akihisa Fujita D2C PC
15. http Www soumu do jp TE 2007 2015 CAGR 42 1729 TT 03 07 CAGR 40 http www nab or jp 1 000 200 2008 2010 205 0 CAGR 4A3 15 2 6 981 CAGR 9 DOG 6323 207 205 34h1 CAGR 2496 8 k 621 1067 CV 2007 2008 2009 2010 2011 2012 2013 2014 2015 ey 2008 2013 9 11 oo gt sG 7 0 2013 IT
16. CM PC 8 Fujita d2c 2008 20 2 1 Marketing Communication ProceSS Re engineerin9 BPR Business Process Re engineering Fujita d2c 2009 Theory Future Theory eo TVCM Future 21
17. Serendipity ey Fujita d2c 2009 Awareness 16 4 2007 10 hm CASE 23 2007 CASE 22 2007 F EE 7 1 7 1 3 1 CM gt gt 2 5 1 2 3 1
18. 1965 1991 1993 1996 PC 2000 7 2007 2008 JAA BP 24 30cm http www akhisafujta jp 10
19. 08 http 7 Www nri cojp news 2008 081217 hml gt 2 EF 4 gt 1 2 1 2 CASE 1 2008 a SNS 2 200 gt CASE 2 Haagen Dazs Japan 2009 2006 5 29 1 2 CASE 3 2008 7
20. Mobile 3 Position A Position Position lt A 91 3 147 ue 928 gt 913 P4 7 371 33 25 744 2 262 1 0 567 743 139 gt 72 089 iss 6 0 a 576 390 20 3 5 743 170 200 Em B 2008 http Www dentsu cojp 07 04 16 CASE 8 2008 gt F 2005 20XX MCBR CASE 9 Coca Cola Japan 2007 Theory Future Theory
21. M1 1 Mobile Mopiel Mobile 4 Mobile internet _ internet i internet internet Mobile Mobile PC Mobile 3 a jnternet internet internet internet 4 PC internet 5 Voblle DVD internet 2 9 Mobile Internet Internet 14 10 M1 F1 F2 Mobile intern et TOP5 10 1 226 20 1 503 M1 F1 2 440 10 34 3 666 5 000 2009 lt 4 24 30cm 1 2 2 3 GPS FeliCa 4 913 47 2008 http www dentsu co jp 223 0 SS
22. PC 24 30cm 27 Agenda 1 2 3 2 1 4 2009 8 1 927 1 363 http 7 Www tca orjp gt 10 2009 edition Ni 10 20 Video Research MCR 2005 2006 3 We 10 10
23. 7 1 CASE 19 CASE 1 2008 SNS 2 200 3 2007 Mr SN 9 4 5 Fujita d2c 2008 15 FE2F 0 3 FN 0 Fujita d2c 2008 AwareneSS gt 5 2008 CASE 2 1 Semantic
24. ujita d2c 2009 1 2 3 18 CASE 24 Lablabo 2005 500 NN 6 4 a TV IT IT IT gt 1 2 3 s gt 4 CASE 25 Godiva Japan 2007 TOP 25 000 19 CASE 26 McDonald s Japan 2008
Download Pdf Manuals
Related Search