Annual Report 2013
Contents
1.2.
3.
4. IY
5. 1 2 3
6. wezRIETEACT CSR CEO
7. 2001 7 2003 7
8. Z
9. 007 amp amp amp
10. One Sony 1
11. One Sony 12
12. Android
13. 4K PlayStations4 4 PS4 SCE 4 PS4W 2013 PS4 PlayStation Vita
14. Xperia W Tablet Z 2 VEF Aed Jeanna Kimbre Director of Creative Product Design Sony Mobile Communications AB
15. RAR 36
16. 2008 gt _ 4 AS DA hi mm a 2 HES 100 2010
17. 2012 2010 9
18. 41
19. 2004 EICC 2005 EICC RESET 1 SHE a J CSR FZ ELECTRONIC INDUSTRY CERSHIF COALITEOM
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21. DNA R amp D
22. 4 8 5 6 7 8 9
23. 2013 6 20 CEO Xperia Tablet Z Xperia Z XPERIA Watch Listen HE lt Create Play 4 Watch HD Listen Create me CS
24. 2 XperiaW Z Xperia W Tablet Z BA Akihiro Hiraiwa Development Tokyo Vice President Xperia Zj amp Xperia Tablet Z 2 Exmor RS for mobile Exmor R for mobile ClearAudio Patrik Olsson Vice President Head of Apps and Services Sony Mobile Communications AB
25. 2012 6 7000 7 PFC 2000 2010 2011 2012 2015 CO E PFC CO 2012 8 5 000 2000 70
26. 4K 2012 35mm CMOS Exmor
27. 2012 4 2014 2015 3 8 5 000 5 ROE10 6 5 2014 8x5 000 Ep i 6 xr 5 0 SOE 10 5 13 S O N Y
28. XDeria W One Sony fil One Sony 21 P FARA cae Ss OD SRS RE LT CSR
29. Water for Life 10 Pe 2013 emcee FA ke Son Nh fe D7 Rone RIDO
30. 2012 2013 3 5 2012 2012 4 CMOS
31. 5 430 4 567 2011 2012 2 15 Telefonaktiebolaget LM Ericsson Sony Ericsson Mobile Communications AB 50 100 430 2 301 6 5 6 8 673 4 567 2012 2013 2012 2013 2012 2013 GE 3 31 1
32. gt 2013 4 2020 FE 2021 3 2 000
33. EVP R amp D EVP PC UX EVP 2013 6 27 39
34. SS 00259 45
35. 3 43 Electronic Indus
36. http www sonyfh co jp web ja fnancial_info index html 40 42 4 40 48 52 37
37. DNA DNA 2012
38. PC RATI P 2012 2012 2012 7 304 2013 12 576 2013 8 486 2013 Males 8 050 7 071
39. Q amp A EK 4t
40. SonyAYV Sony ATV Music Publishing Sony ATV Music Publishing 1995 200 Vewyork Newyork Hallelujah 7 All You Need Is Love Somewhere Over The Rainbow HORA IZ Stand By Me Pink
41. MDGs 3 MDGs Millennium Development Goals One Sony
42. 42 2000 2012
43. 1 1 1 e FR 1 bt FJ 1 2 3 4 2 Ja 2 2 oe 9 10 FEA 11 CO WWW WW Ww wo Ww wa WwW wo PP FF FF Fr Fo Fo ET CON OM BW DN REBATE 4 4 A Aa DH DA
44. Sony ATV Music Publishing Our Version of Events 88 2012 200 2012 2013 2013 2 2
45. 2 2013 8 16 F Ee 2013 Columbia Pictures Industries Inc All Rights Reserved 33 3 The 20 20 Experience 20 20 7 2013 3 19 Z 96 8000 1 93 iTunes 1
46. CSR 7 CSR 23
47. 2012 6 600 51 e e MDGs e e 52 e e e e
48. CO2 k 49 2012 CO CO 126 2000 43
49. 6 104 0061 8 21 1 ADR JPMorgan Chase Bank N A 1 Chase Manhattan Plaza Floor 58 New York NY 10005 JPMorgan Service Center P O Box 64504 St Paul MN 55164 0504 TEL General 1 800 990 1135 From outside the U S A 1 651 453 2128 REASEHA UFJ 100 8212 1 4 5 TEL 03 3212 1211 R 745 471 2013 3 31 CSR CSR httD Www sony CO jD CSr http Www sony net csr CSR TEL 03 6748 2111
50. GfK Retail and Technology Xperia W Zi amp Xperia Tablet Z CEO XperiaW Zy Xperia Tablet Z 100 Gerhard Sturm General Manager Sales and Marketing Central Europe Sony Mobile Communications AB
51. 16 NPO 56 5 58 60 5 55 5 Ba 1 FH 1 FA
52. 5 300 Ma
53. Gaikai Inc
54. 2000 2013 47 4 15 6 28 34 5 amp Tie 777o s 10 The 20 20 Experience Photograph by Tom Munro RCA 2 HBO
55. 10 11 12 13 14 FSC G015482 5 COLOR Jay neresna UNIVERSAL DESIGN 63 2013F 3 Printed in Japan
56. 2012 2012 Sony Mobile Communications AB 100 HEE 4 7 6 8 009 2 301 673 2011 2012 3
57. WPO 2012 WPO EYE SEE 2012
58. SET Sony ATV Music Publishing Sony ATV 2012 6 EMI Music Publishing 200 Sony ATV
59. 2013 5 22 2013 3 2013 3 s e RF a ae Er e 3
60. ReaderW 47 Road to Zero 1990 2010 4 stil
61. 2050 Road to Zero lt gt 4 gt For the Next Generation 50
62. 1 P44 45 2 REACH 3 RoHS 4 GHG 3 2011
63. GFCT 3 27 240 1 World Photography Organization 2 Global Future Charitable Trust 53 Sh KS St ike 2011 2012 2011 6 Ne JAPAN
64. EHH AER 38 B CEO EVP CFO NXP Semiconductors N V AK ee Bee Sah IE
65. 1 A SCR 3 31 1 BAR 2011 6 304 401 798 495 78 377 2012 2013 5 926 611 5 691 216 868 971 1 004 623 97 630 105 012 7 181 273 4 831 363 1 501 813 675 788 13 450 6 995 514 199 821 6 493 212 6 800 851 4 386 447 4 485 425 1 375 887 1 457 626 736 050 855 971 59 594 235 219 6 438 790 6 563 803 121 697 6 948 67275 230 100 21 987 41 781 4 888 425 339 220 326 39 259 259 585 68 656 26 657 7 724 10 360 8 334 53 075 245 681 T T T T 75 734 65 771 315 239 141 505 398 425 104 176 58 235 61 142 56 660 43 034 57 HENA BE ACG aoe eee ee ee eee ee ee ee e e a a ay Se ee ee oe ee ee ee me BAR 3 31 2012 894 576 680 913 840 924 71 009 707 052 202 044 36 769 463 693 2013 826 361 697 597 844 117 67 625 710 054 148 142 44 615 443 272 3 754 962 3 646 533 270 048
66. 2003 5 CSR CSR CSR
67. CEO COO
68. 1959 For the Next Generation MDGs 4 22 Cig D e
69. Gaikai Inc 2014 gt 2012 2013 Lic 2013 4K 4K X Reality PRO 4K
70. 46 Customer Service CS CS
71. BL Z
72. 2154 2 2013 9 20
73. Xperia W Tablet Z 101 HD Reality Display Fic Xperia Tablet Z Power of Sony 30 Xperia Z Xperia ZL
74. NFC Bluetooth 31 2013 9 16 5 CBS
75. KLV 32EX330 40EX430 1 2 KLV 32EX330 KDL 32EX420 KLV 40EX430 KDL 40EX520 KLV 40EX430 KLV 32EX330 DEV 50V 30 SoRPlas 30 DEV 3 3D BDV N790W NASA MFS Magnetic Fluid Speaker
76. PPA CFS 44 FSC
77. 2003 5 40 2003 5
78. Bee 2 es E ae B a 2 15 CEO EVP CFO EVP EVP CSO inm EE Bo EVP M R CEO Sony Network Entertainment International LLC
79. WW Camera Reuse Project 2013 3 1 800 4 9 380 1 200 2012
80. W DSC RX1 F2 T 2 430 35mm CMOS Exmor BIONZ CineAltaW PMW F5 PMW F55 HD 4
81. Xperia Z Xperia W Tablet Z 2 2013 1 CES XDperia W Z Mobile World Congress 2013 Xperia W Tablet Z Xperia W Z 2 60 Xperia Tablet Z 2012 2 15 Telefonaktiebolaget LM Ericsson Sony Ericsson Mobile Communications AB 50
82. UT OECD EICC GeSIl EICC NGO
83. NT http Www sonyfh co jp index html CEO Ez M aa 2012 4 CEO 1 16 45
84. 1 35 gt 2008 7o OUE 95 2012 Love Place I4 540 3 NHK 10 26 2013
85. Xperia W Z Xperia Tablet Z Dennis van Schie Senior Vice President Head of Sales and Marketing Sony Mobile Communications AB Xperia W Z AG Xperia W Z 6 1 Xperia WW Aj
86. PCH 8 CEO
87. lt gt Xperia WW Z Xperia Tablet Z PC 2013 gt
88. 56 BARA 3 31 7 729 993 25 109 227 783 174 955 72 741 98 938 2010 7 213 998 30 235 31 772 26 912 13 958 40 802 20114 7 181 273 14 062 199 821 205 013 425 339 259 585 2012 6 493 212 121 697 67 275 33 186 315 239 456 660 6 800 851 6 948 230 100 245 681 141 505 43 034 405 443 332 068 497 297 190 265 660 147 2 964 653 630 765 11 983 480 1 004 535 2 954 25 371 004 192 724 432 001 64 627 924 207 2 965 905 630 822 12 862 624 1 004 571 2 955 47 325 366 204 862 426 814 291 253 812 235 2 547 987 630 921 12 911 122 1 004 637 2 538 89 319 594 295 139 433 477 775 019 762 226 2 028 891 630 923 13 295 667 1 004 638 2 021 66 330 554 188 627 473 610 668 556 938 428 2 197 766 630 923 14 206 292 1 011 950 2 174 07 REE RERE
89. 4K F65 4K 30 4K 4K CineAlta PMW F5 PMW F55 4K 35mmCMOS 1160 890 F65 amp 28
90. 94 2000 2010 2011 2012 2015 50 2012 1207 m 2000 55 m3 K 92 2000 2010 2011 2012 2015 A j VOC BARA po ID mo 2012 a VOC 2000 2010 2011 2012 2065 895 2000 52
91. es 2012 33 9 1 MDGs Millennium Development Goals 2 3 50 R
92. PC 2013 Sony Computer Entertainment Inc All Rights Reserved Design and specifications are subject to change without notice PC 29 Xperia Z Xperia ZL XDperiaWW Xperia W Zj 5 0
93. CO 8 2011 3 W x 2011 2 60 EU REACH RoHS 2012
94. 2012 2013 Sony Pictures Entertainment SPE 6 577 tet 2012 2013 BROMYVI Sony ATV Music Publishing 3 31 1 4 417 M SFH SFH 10 077 2012 2013 27
95. PlayMemories Online One Sony FL Xperia Z
96. HD 2 CMOS Exmor RS for mobile 1 310 HDR Video Unlimited Music Unlimited Xperia Tablet Z Xperia Z
97. CISO 6 CISO CISO
98. The 20 20 Experience 2013 iTunes 1 2 FutureSex LoveSounds HOY HK 1 3 200 Z R 4 1 SL 7 500 16 2000
99. EMI Music Publishing 20126 22 2013 FE FEA CMOS one ana a penn amenn 2017 Sony Corporation of America 2013 3 4 2013 3 7 2012 2013 2014 3
100. 3 600 000 000 1 004 638 164 2013 3 31 3 600 000 000 1 0 11 950 206 630 923 630 923 1 110 531 1 102 297 1 160 236 1 084 462 64 882 107 061 742 191 816 556 016 641 513 2012 3 31 1 061 803 2013 3 31 1 048 870 2 028 891 2 197 766 461 216 483 412 2 490 107 2 681 178 13 295 667 14 206 292 crete Re 3 31 1 2012 220 326 398 425 104 176 325 366 319 594 330 554 ee SE BR eB Se fF ES BH A 250 192 188 836 20
101. 1 BAR 2011 253 688 18 743 1 458 912 15 316 874 031 30 332 99 3355 3 964 714 439 1 499 216 212 6 120 229 327 177 196 1 191 608 1 014 412 2012 382 549 22 661 1 028 150 28 021 474 466 93 165 8 430 71 843 28 955 882 886 216 887 112 043 26 158 211 597 25 078 7 869 2013 326 490 245 758 1 046 764 92 364 400 654 78 010 52 56 16 840 705 280 159 781 326 164 29 683 232 561 150 000 25 057 55 178 23 079 257 336 83 181 13 825 72 372 119 836 1 014 412 68 215 894 576 894 576 826 361 90 991 24 161 10 025 7 005 20 608 61 2011 3 31 2012 31 2013 3 31 434 213 781 1 377 366 869 951 1 297 330 107 208 1 303 232 697 072 213 259 462 935 158 231 070 999 129 286 552 249 692 569 318 944 032 708 665 388 380 526 740 076 32 575
102. 2009 MDGs EYE SEE 2006 12 2013 4 15
103. 4K MDR 1 MDR 1 gt gt gt NFC MDR 1RBT SRS BTV5 SRS BTX500
104. CSR 25 26 2012 2013 3 31 1 a a MO E 6 8 009 4 7 323 330 EE EEE ER 19984 S 2 301 2 301 2 G o ee 1 385 2 457 2 596 673 430 4 567 lt lt _oa_ lt O_0U 0_0Oooooo lt 77 2011 2012 2013 2011 2012 2013 2011 2012 2013 k 0 7
105. W_DSC RX1 gt 7 3 PS3 PlayStation Store PlayStation Plus PlayStationVita 2013 4 PS4
106. Electronic Industry Citizenship Coalition EICC NGO 2013 1 1502 m
107. 1 7 1 IR IR TEL 03 6748 2111 Sony Corporation of America Investor Relations 550 Madison Avenue 33rd Floor New York NY 10022 3211 TEL 1 212 833 6849 Sony Global Treasury Services plc Investor Relations Europe 15th Floor Aviva Tower St Helens 1 Undershaft London EC3A 8NP TEL 44 20 7426 8696 http www sony co jp IR http Www sony net IR
108. 1 64 Xperia Android W Xperia LAO 20 Xperia Z SO O02E 2013 2 4 3 11 GfK Japan 2013 3 22 WZ Katsuyuki Kaneko 4 E iy Xperia
109. 10 2013 2 26 4K WV X9200A 4K 4K 4K X Reality PRO HD TV SideView 2012 FE
110. 32 2013 Sony Pictures Television Inc All Rights Reserved 2012 Columbia TriStar Marketing Group Inc All Rights Reserved 3D WW AVE
111. me gem amp 51 7 i Mm SRO ECD wh CE 2 3 Soh V i 1 8 Missle E z a SS 27a PEY ees 7 0 5 0 7 2012 2013 12 576 12 832 9 948 10 266 10 077 7 613 7 304 2050 8 486 8 719 al i fj li il i E E 2 Am amp amp ie hel ate xX 18644 293 y 7 439 341 478 369 372 221 972 843 x 2 032 amp HAD
112. 2012 4 215 14 000 2013 RESTART JAPAN
113. Sony Ericsson Mobile Communications AB 100 fn Kunimasa Suzuki EVP PC UX CEO 17 2012 2 R amp D One Sony Xperia W Z Xperia Tablet Z
114. 35 lt CMT V70B 4K W X9200A k1 K2 VAIO Duo 13 2013 VAIO Duo 13 VPL CW255 4500 20 5 000 x1 2 VPL CW125 K3 HE
115. Z Xperia W Z 2 2012 2012 3
116. 616 245 519 539 481 512 60
117. 4 50 2000 FEH A51 VOC 48 C vl 2011 2 a 99 SoRPlas Sony Recycled Plastic SoRPlas
118. Road to Zero 2015 Green Management 2015 Road to Zero 2050 2015 4 Green Management 2015 ISO014001 2015 2010 2015 2020 2030 2040 2
119. 060 3 904 32 980 228 3 836 34 555 135 3 861 18 598 502 92 26 381 018 83 27 836 338 102 1 004 636 664 698 155 1 004 638 164 714 039 1 011 950 206 745 471 2011 1 9 2012 36 5 25 8 31 8 3 3 2 0 2013 32 6 22 8 38 4 cw VA 2 8 3 31 1 ee VEE 20 000 15 000 10 000 5 000 0 750 500 7 250 TT 2009 2010 2011 2012 2013 1 4 3 2 33TBlEW7LE1 0 zoom zo o o 3 580 2 664 3 645 3 620 2 050 2 100 79 2 25 60 36 0 3 6 1 004 535 1 004 571 1 004 637 1 004 638 1 011 950 2 01 3 60 2 68 1 71 166 1 42 50 25 00 25 00 25 00 25 00 98 59 40 66 258 66 455 03 40 19 2 954 25 2 955 47 2 538 89 2 021 66 2 174 07 62 108 0075
120. 270 089 36 800 198 621 6 282 676 7 118 504 6 319 476 7 317 125 139 413 817 730 131 484 778 514 1 957 134 1 934 520 35 648 47 839 2 949 925 2 892 357 2 018 927 2 030 807 861 550 503 699 527 507 576 58 643 243 441 236 460 758 100 460 107 688 398 030 371 799 2 020 183 2 110 995 13 295 667 14 206 292 58 2 ae Gee 1 EH 7S ye dae gos ee soon ES 4 gl a ar Gee YE ne eee Hee ie Satta 2012 99 878 310 483 758 680 1 073 241 63 396 1 761 137 463 166 2013 87 894 156 288 572 102 1 097 253 75 080 1 857 448 469 024 4 529 981 4 315 089 762 226 309 375 284 499 3 208 843 1 449 644 240 978 938 428 311 469 373 999 3 540 031 1 693 116 349 985 10 785 546 11 522 117 2 997 2012 3 31
121. PlayStationNetwork VAIO Duo 137 VAIO Pro 11 Exmor RS for pc CMOS PC VAIO Duo 13 for mobile ClearAudio UD PC VAIO Pro 11 PC Windows 8
122. Xperia P WhiteMagic CD 2012 2013 EISA EISA EISA European Imaging and Sound Association 51
123. 050 2015 Green Management 2015 Green Management 2015 2011 2015 2012 2012 FER c k 44 e 1 4 30 2008 e 4 30 2000 FEH e A50 2000 99 e 30 2000 416 2008 A1 9 A 20 A6 e A17 VOC A14 z 2008 e VOC
124. 8 051 1 952 1 952 15 229 36 647 13 450 59 594 6 656 2 933 10 958 21 080 5 080 2 819 307 421 206 694 65 71 11 479 138 772 8 819 104 515 4 427 55 712 112 089 29 178 56 987 244 063 186 783 173 654 18 119 59 410 206 621 44 635 12 446 332 728 438 371 69 196 68 634 30 102 39 161 89 473 35 181 56 076 10 595 113 990 156 667
125. ET Play 16 2012 XDeria 4 One Sony
126. SONY make believe Annual Report 2013 Business and CSR Review IR CSR 2 CEO 1 6 CSR http Www sony cO jpD SonyInfo IR financial ar 2013 26 8 3 CSR DD 67 CSR http www sony co jp csr 63 http Www sony cO jp SonyInfo IR 2012 CSR http Www sony cO jD SonyInfo IR Iibrary yu html CSR 2042 one report
127. try Citizenship Coalition EICC Global e Sustainability Initiative GeSI NGO DRC Z 1502 2013 2014 WES 4 2011 8 2013
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