国際マーケティング環境
Contents
1. E G2. 13 22 11
3. 72 36 37 1992 38
4. 23 2 24 12 snow 26 1 RVS Rokeach Value Survey VALS SRI International s Value and Lifestyle
5. EPRG gt gt M amp A gt Hill Hwang amp Kim 1990 gt F R HBJ 1984 p 32 15
6. HD 28 29 140 Barbie 1995 30 61 Barbie Barbie 1959
7. A4 1 10 2 3 1 1 9 800 1 50 700 NR 100 600 RN N 150 a N 200 400 1 TEL 300 F N N 8 250 a ll 200 300 100 a a lmamamRRRHIIHIII 1 1
8. PL Danger Warinig Caution Unavoidably Unsafe Product Borel 26 OEM vs Coke Sprite 27
9. SRC SRC 17 3 1 2 3 gt 18 850 30 0 14 4096 2596 65 2096 3096 37
10. 18 2 lt 7 etc I lt etc 20 10 2 21 International Business Gift Giving Customs by Parker Pen Company
11. 2008 NT OK PDF
12. 195n 19Bn 197n 198n 1990 2000 2010 2020 2030 2040 2050 19 GDP GDP per capita 20000 300 39 700 _ 80 5000 6 39 1 Ql 17 19 22 18 24 23 21 16 Q2 12 11 13 14 12 13 15 70 Q1 n 8 x 20 0 SD 2 93 Q2 n 8 x 20 0 SD 20 24 Q2 n 7 x 12 86 SD 1 35 40 20 2 or 2
13. FZ N 30 15 SFC 8 18 3 31 etc etc Self Reference Criterion 32 16 SRC SRC SRC
14. 6096 2596 41 42 21 1974 1997 1998 1985 1Q 43 4 ky EE 44
15. 93 94 95 97 98 30 93 94 95 96 97 98 99 2000 2001 9 90 szooo 50 2 40 30 20 9 op 10 Il 10 2 MNCs 2 500 6 500 5 25
16. 27 RVS Scale 28 14 Value Orientation Evil Mixture of good and evil Good Subjugation to nature Harmony with nature Mastery over nature Past oriented Present oriented Future oriented Being Being in becoming Doing Lineal Collateral Individualistic 29
17. Allan 1964 65 Twiggy 1967 Kira 1990 Alan 1991 christie 1968 Nia 1990 Brad 1970 Stacey 1968 70 Shani 1991 94 Curtis 1975 P 1969 85 Asha 1991 96 Todd 1983 Julia 1969 71 Nichelle 1991 93 Derek 1986 87 ie 5 Miss America 1972 76 Tara Lynn 1993 IE steffie 1972 BeckVCt9 Kelley 1973 76 Chelsie 1999 Cara 1975 78 Ana 1999 Tracy 1983 Tori 1999 Diva 1986 87 Lala 1999 Dee Dee 1986 87 Nichelle 1999 Dana 1986 87 Rosie O Donnell 1999 Whitney 1987 89 Reina 2000 Miko 1986 89 Bapsy 1988 Belinda 1988 Becky 1988 Teresa 1988 Nikki 1989 Kayla 1989 94 62 Devnn 1989 31 Made in 32 J Fayerweather A
18. 197374 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99200001 02 1 2 1989 1 1 10 96 50 1 5 0 1978 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 2000 01 02 03 1 x100 2 x100 3 2003 3 rd on 96 99 2000 2001 2002
19. 22 45 46 23 2 47 450
20. A PLC PLC MPC A 33 2 34 1 69 70 35 MacDonald s MacDonalds 71 Bayer
21. 200 200 112 193 Punitive Damages 1991 10 Upjohn 1 2 460 48 24 PL 1995 7 1 103 2007 8 12 13000 10 49 PL OEM PB 50 25 PL PB
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