Response Services User Guide How to design your
Contents
1. le 130mm Recommended pn nn nn nn een n nnn e ene n nn nnnenn een nen nen nnnn nen ee 140MM 2 22 n nee e ene en nnn e een nnneee Please note images are not to scale Response Standard design specification Contents Figure 10 Ya Freepost Standard s Maximum layout specification x ae B Response Standard design templates in various ys envelope sizes are available as downloads from 4 3 www royalmail com responseservices Please do not encourage your customers to return i E3 items outside of our specifications Please note Freepost Standard follows the same layout as Business Reply Standard except that the licence number moves from upper left to the address block as shown VW Freepost YOUR CODE HERE we 65MM a This template applies to both 1st and 2nd Class i specifications with the exception of the indicia Please refer to page 24 for 1st and 2nd Class indicia specifications E i i ty vy 115mm Mandatory aaeenee 130mm Recommended Please note images are not to scale e Response Standard design specification Size weight and dimensions Size weight and dimensions Size The minimum size of a mailpiece is 140 x 90mm Please note that the minimum size to allow for the requisite clear zones to fit on the envelope is 140mm x 102mm Preprinted Business Reply and2. the address in all directions this may overlap with either or both of the other two clear zones providing the address remains in the address block area e 10 2mm around the licence plate in all directions for Business Reply designs For avoidance of doubt the clear zone may overlap the edge of the envelope Please note the address block is defined as a rectangle drawn around the outer extremities of the address including the recipient s name Contents Fonts Always use an address font which can be read by our processing machines With Business Reply Plus you can use any of these fonts Arial 10 12 point Avant Garde 11 15 point Century School Book 10 11 point Courier 10 15 point Courier New 10 15 point 11 14 point Franklin Gothic 10 12 point Geneva 10 12 point Helvetica 10 14 point Letter Gothic 12 point Lucida Console 12 point Lucida Sans Typewriter 12 point Monaco 12 point News Gothic MT 10 12 point OCRB 12 point Univers 10 15 point Verdana 10 12 point e With Freepost Plus you can only use one of the five fonts listed with an asterisk printed at 10 characters per 25 4 mm CPI e Our preferred font is OC RB 12 point Contents Response Plus design specification Address details Window envelopes Window envelopes must follow these guidelines e Gloss the maximum gloss value of the window material is to be 150 when measured at 60 in accordance with ASTM 2457 Stand
3. 4mm CPI When printed correctly the characters form into vertical columns as demonstrated by the grid in the figure opposite e When printed correctly the licence number should be between 35mm 36mm in length Contents e Therefore using the grid as a guide only the licence plate must be in the format below e The licence number characters should be printed in upper case and must not be printed using bold or italic fonts e The words Business Reply Plus must be in title case e The clear zone around the licence plate must be 10 2mm o Response Plus design specification Licence number Contents Freepost Plus style designs e Therefore using the grid as a guide only the Fonts e The first line of the address must bear the words licence number must be in the format below Always use a font which can be read Freepost Plus followed by the licence number A p SSS55 S55 S55 by our processing machines Choose one Firielelpiojls t Pil i m F This must be left hand justified and aligned Fireepperstt Pius RRRRHRRRRERRRR of these fonts for your licence number to the address block Line spacing must be e The words Freepost Plus must be in title case consistent with that of the address block e When printed correctly the licence number should be between 35mm 36mm in length OCR B preferred Monaco e The licence plate characters must be printed in the defined fonts in 12pt using 10 characters e The li
4. Freepost letter format items must be rectangular with four straight edges and each corner a right angle 90 degrees The longest edge should be at least 1 4 times the length of the shortest edge Weight Your item can have a maximum weight of 1kg when it is 2nd Class There is no maximum weight for 1st Class items Please note images are not to scale Letter The minimum thickness of your envelope is 0 25mm The maximum weight is 100g The maximum sizes are given below 240mm 165mm Large Letter Any item that has a dimension exceeding the maximum dimension for a letter and any item weighing more than 100g The maximum weight is 750g The maximum sizes are given below For Response Services the maximum thickness is 50mm 250mm 50mm Contents Packet box Any item that has a dimension exceeding the maximum dimension for a large letter and any item weighing more than 750g The maximum sizes are given below 460mm 460mm 610mm Packet tube Maximum dimensions length plus twice diameter must not exceed 1 040mm Items that are either squarely or rectangularly cuboid in shape are also permitted All such items at their widest point must still fit within the diameter of the maximum allowable cylindrical dimensions eD Response Standard design specification Licence number Licence number We will make your licence number available to you in electronic form You can create the design y
5. Response Services User Guide How to design your Response Service items Contents Contents 02 Introduction 04 Know your Response Plus audience 06 Response Plus design specification 09 Size weight and thickness 10 Licence number 12 Address details 15 Know your Response Standard audience 17 Response Standard design specification 20 Size weight and dimensions 21 Licence number 22 Address details 23 Indicia designs 25 Paper and print specifications for Response Services 28 Things to avoid 29 Contact us Introduction Contents Design for mailing effectiveness Whichever Royal Mail Response Service you choose you need to ensure your reply items meet our design criteria That s the single best way to ensure that Royal Mail processes your responses speedily and efficiently These guidelines will help you to get the design of your mail items right every time and avoid them being lost or damaged You ll be pleased to find there s freedom for you to customise items with your own text and graphics Introduction Design for mailing effectiveness continued Response Plus for efficiency If you ve decided to use Response Plus for your reply items please follow the guidelines on pages 4 14 and the paper and print specs from page 25 That way you can be sure that your items are machinable and can be processed automatically by our sorting technology If your designs don t match the guidelines we may c
6. aper You cannot use polythene plastic or transparent items or envelopes with apertures Envelopes should be made of paper with a density no less than 70g per square metre gsm Postcards should be made of paper with a density no less than 200gsm and at least 0 25mm thick Opacity The paper on which the address is printed must be more than 85 opaque to prevent any character on the reverse side showing through Sealing The mailpiece must be securely sealed on all sides Only envelopes postcards and one piece mailers can be used The opening flap may fold to either the back or the front of the mail item If the flap folds to the front address side of the mailpiece the edge of the flap must not fall within the clear zones Opening flaps must be gummed and sealed as far along the edge as possible All remained edges must be sealed There is a maximum tolerance of up to 25mm of the envelope top and where the flaps do not have to be gummed or sealed One piece mailers This section defines the specific construction characteristics of one piece mailers All other requirements remain as standard The mailer must have at least one fold Where multiple folds are used these must be internal to the exterior and meet the gluing requirements specified in this section The reference edge the edge that is to the bottom of the mailer below the address block of the mailpiece must have only one edge that can be detected ie If m
7. ard Test Method for Specular Gloss of Plastic Films e Haze the window haze should not exceed 75 in accordance with ASTM D1003 Standard Test Method for Haze of Plastic Films e Strength the window should be robust enough not to become deformed It should be fixed to the envelope evenly across the surface area it is in contact with e The window should not infringe any of the clear zones on the mailpiece e Windows on mailpieces should only appear on the front of the mailpiece the same side as the address Please note images are not to scale e Windows should not take up more than 50 of the surface area of the mailpiece e There should be no more than two windows on a mailpiece e Windows should only appear on the front of the envelope Where the address is on an insert within a window the address must be fully visible with the left right and bottom edges of the address block at least 2mm away from the window edge Additionally there must be a 5mm clear zone around the top bottom left and right edges of the address block which is free from text graphics or patterning Note that this means that if the address block is within 5mm of the window edge then the area of the envelope adjacent to the window must be clear of print graphics or patterning to provide the required 5mm The window edge itself is not considered an infringement of the 5mm clear zone These requirements apply at all times inc
8. cence number characters should be printed Letter Gothic per 25 4mm CPI When printed correctly in upper case font and not in bold or italic Lucida Console the characters form into vertical columns as demonstrated by the grid in the figure opposite Lucida Sans Typewriter Please note images are not to scale Response Plus design specification Address details Address details Typography e The address must be the full and correct geographic address including postcode for the place to which the items will be delivered as defined by the Postal Address File PAF The exception is the Department information which must either include the PAF Department in which case it must fully match that Department held in PAF exclude the PAF Department Addressee information is restricted to two lines of text above the geographic address This may include an alternative Department name that is different to that which appears in PAF if required e The address must be typed in a landscape format parallel to the bottom edge e The only punctuation and non alpha numeric symbols that may be used are those that are included within the Delivery Address as shown in the Postcode Address File e All lines of the address must be left hand justified e The address must not be printed using bold or italic fonts e The entire Delivery Address should be printed in Title Case with the exception of the Post Town which can eithe
9. ctly the licence number should be between 35mm 36mm in length e The licence number characters should be printed in upper case font and not in bold or italic Contents Fonts The whole licence plate should be printed in one of the defined fonts The licence number characters should be printed in upper case font and not in bold or italic Choose one of these fonts for your licence plate characters e OCR B preferred e Monaco eLetter Gothic e Lucida Console e Lucida Sans Typewriter Indicia designs Business Reply Standard style designs and Freepost Standard style designs must have a valid indicia 1st or 2nd Class which complies with the specifications shown on page 23 and 24 H Response Standard design specification Address details Address details Typography We recommend that the address should be the full and correct geographic address including postcode for the place to which the items will be delivered as defined by the Postal Address File PAF With the exception of the Department information which must either e include the PAF Department in which case it must fully match that Department held in PAF e or exclude the PAF Department Addressee information is restricted to two lines of text above the geographic address This may include an alternative Department name that is different to that which appears in PAF if required e The only punctuation and non alpha numeric symbols that may b
10. e used are those that are included within the Delivery Address as shown in the Postcode Address File e All lines of the address must be left hand justified e The entire Delivery Address should be printed in Title Case with the exception of the Post Town which must be printed in Title Case or Upper Case eg Milton Keynes or MILTON KEYNES The Postcode must always be printed in UPPER CASE e Spacing between lines must be uniform a minimum of 1mm and a maximum of 4mm measured from descender to ascender Contents Fonts You can use any font you want for the address block We recommend that you use one of the defined fonts on page 13 Please do not use script font Window envelopes When using a window envelope you must ensure that the address remains clearly visible in the window at all times It s best to make certain the insert fits snugly within the envelope to prevent excessive movement See page 14 for more detailed guidelines on using window envelopes Go to the online design tool at www royalmail com responseservices Response Plus design specification Indicia designs Indicia designs Contact us and we will send you the indicia in electronic format You can also download them from royalmail com responseplus However if you would like to design your own indicia please follow the specification on the following two pages Position clear zone The indicia must be positioned in the top right corne
11. ecification Contents Response Standard design specification Make sure your Response Standard envelope E or card always follows the essential specifications 19pm 3 This will help us get your reply items back at yy Xr to you with greater efficiency 2 g ig Licence Nu 9 f Figure 8 i YOUR CODE i Business Reply Standard Maximum layout specification Please note this template applies to both 1st and 2nd Class design specifications with i the exception of the indicia Please refer i to page 23 for 1st and 2nd Class indicia specifications 3 Yi ag Codemark Clear Zon Hy i i K gt Codemark Clear Zone 7 l wi A VA onan een enennewnewennencenenwn nee 130mm Recommended 0 00 00 gt S oe Please note images are not to scale Response Standard design specification Contents its 9 MENEE ERT O fegennnsnseonscseeenncsseeenncses os ea itt j usiness Reply Standar 10mm gt Minimum layout specification 2mm amp 36 2mm ann lemm en Pr 2mm gt pe Please note this template applies to both A GY A 1st and 2nd Class design specifications with ae the exception of the indicia Please refer E Business Reply re 2 to page 23 for 1st and 2nd Class ai yyy 3 indicia specifications F gt 3e io g Z i a Yee Insurance Compan E i F PN x 15 15mm _ Je lt aseen een e nen eennnnenennnnen 115mm Mandatory
12. empha Me gt H wwz p ia e wwz gz je uw wwze H UER T 10 5 10 gt nm j 2mm j Figure 13 Freepost 1st Class indicia dimensions Please note images are not to scale e Min 56mm 5 1mm Pi 5mm yn 30 2mm ets wwz FY Te 4 5mm 2mm 2 H LERI Ei pile e wwz z je uw wwze Figure 14 Freepost 2nd Class indicia dimensions Contents Please note The area around the indicia is a designated clear zone The barcode underneath the postage class number relates to the service chosen ie Business Reply or Freepost This barcode is most important as when read by the machine it determines the service to be used If Business Reply Plus is chosen the reader will look for the licence number in the top left hand corner of the envelope If Freepost Plus is chosen the reader will look for the licence number in the first line of the address Paper and print specifications for Response Services Contents Paper and print specifications for Response Services You must use these specifications with Response Plus We recommend that you also use them with Response Standard If you are using Response Standard and are sending anything other than a letter we recommend that you follow Royal Mail s packaging guidelines which can be found at www royalmail com packaging 26 Paper and print specifications for Response Services Material Response Plus items must be p
13. harge 20p for handling each of your items manually Response Standard for flexibility If you ve decided to use Response Standard for your reply items please follow the guidelines on pages 15 22 We also recommend you follow the paper and print specs from page 25 That way you can be sure of receiving a reliable and effective service If your designs fail to match the guidelines there is a chance your items may be delayed lost or damaged Our online design tool Using our online design tool makes it even easier to produce items meeting our design specifications You simply enter your licence and address information as supplied by us then choose an envelope design style You can access the design tool at royalmail com responseservices Do you have a new style alpha licence number This specification can only be used if you have a new style alpha licence number CRRRR RRRR RRRR which will also allow you to use our online design tool If you still have an old style alpha numeric licence number eg LON123 we recommend that you update it to a new alpha licence number as soon as possible You can move to a new alpha licence number or get the specifications you require with an old style licence number by calling 08457 950950 Barcoded Response Services If you re still using barcoded Response Services previously known as Response Premium please remember to add a barcode to each response item You might also wish to consider sw
14. itching to the more cost effective Response Plus You can do so very easily by calling 08457 950950 If you wish to stick with barcoded Response Services and require design guidelines you can get them by calling the same number Contents A choice of design options Whether you opt for Response Plus or Response Standard for your reply items you have a choice of two print design options e Business Reply which has a highly professional look and feel ideal for corporate communications e Freepost which has a less formal look often better suited to consumer focused campaigns Further design guidance We have created design templates for each of the four design options These are available free of charge in various envelope sizes You can access them by e downloading the templates at royalmail com responseservices e calling us on 08457 950950 to get us to send them to you 4 Know your Response Plus audience Contents Know your Response Plus audience As long as you follow the essential Response Plus specifications you re free to customise your envelope or card with text or graphics as you wish Please note that Response Plus is only suitable for letter format items which meet the Response Plus specifications outlined in this document The essential design specifications for Business Reply Plus and Freepost Plus are identical except for the e licence number e address fonts e indicia Don t forget that if
15. ll rights reserved Royal Mail Group Ltd registered in England and Wales number 4138203 registered office 100 Victoria Embankment London EC4Y OHQ
16. luding after the mail item is tapped on any of its four edges to induce maximum insert movement It s best to make certain the insert fits snugly within the envelope to prevent excessive movement Royal Mail Group Ltd 100 Victoria Embankment London i EC4Y 0HQ Know your Response Standard audience Contents Know your Response Standard audience The design of Response Standard items offers you more flexibility than that of Response Plus items because they cannot necessarily be processed by our machines and are subject to a handling charge please see the Response Services rate card Within the specifications of this document you re free to customise your Response Standard envelope or card with text or graphics in any way you wish With Response Standard you also have the freedom to use all size and weight formats as defined on page 20 The essential design specifications for Business Reply and Freepost are identical except for the e licence number e indicia o Know your Response Standard audience Business Reply Licence Number YOUR CODE HERE Get in touch ABC Telecoms 1 Any street SOME TOWN AB1 2BD l Figure 6 Business Reply Standard DL sample design Please note images are not to scale Contents 1l Freepost YOUR CODE HERE Pet Insurance Company 1 Any Street Some Town AB1 2BD Figure 7 Freepost Standard DL sample design Response Standard design sp
17. ly Plus Minimum layout specification Please note this template applies for both 1st and 2nd Class design specifications Please refer to page 23 for 1st and 2nd Class indicia specifications Please note images are not to scale je sree eee n ee neeene 72mm Max ny A Business Cerap aire Licence Number Z XOUR CODE HERE 13 102MM catia 15mm _ lt a e cecccccccnaacoosooeseseces00 115mm Mandatory j 1111 11012nnnnnn nnmnnn mmnm 130mm Recommended ead acl amp LAGNA E ENEA k sate een een ene ne nnnneennnennee 100mm Aom je 48 2MM gt 10 2mm gt wwz FY I SS ww dle e uii UUZE OT IW ZE was WWDO z Response Plus design specification Contents Figure 5 0 irene 00MM 2 22 2 22 Freepost Plus ee ge a nis Maximum layout specification 2p Response Plus design templates in various pa g envelope sizes are available as downloads from y www royalmail com responseservices i Please note Freepost Plus follows the same layout as Business Reply Plus except that the licence number moves from upper left to the address block as shown Please refer to page 24 for 1st and 2nd Class indicia specifications G R DE HEREZ atte OUA eisa WY our Company ample Address 1 i Y 733 casemar
18. m when measured by a spectral reflectometer E Paper and print specifications for Response Services Print Contrast Ratio The contrast ratio between the background and the address must be at least 50 and at least 55 for window envelopes The typeface should never be lighter than the background colour Paper colour The best colours to use are white cream or light buff Please note images are not to scale Contents Flexibility Letters must be flexible along their longest edge Items must be flexible enough to be capable of being processed in our sorting machines without damage to the machine the mailpiece or other mailpieces Each mailpiece must therefore be capable of being transported around a pulley with a radius of 140mm with a maximum force of 26 Newtons Don t enclose inflexible objects such as coins keys and thick card coupons 180 Wrap on pulley Direction of travel ___ Mail item 5 Pulley 5 Pulley radius Mail transport belts Things to avoid Things to avoid The following are typical problems which can prevent your mail from being processed by an OCR machine e Characters with incorrect proportions stretched or condensed aroe o n e Poor quality of characters ones which are poorly printed or defined either because they have been printed by low quality printers or low resolution dot matrix printers or because the printer needs maintenance worn ribbon low
19. on toner ink etc ee _ o ks x leurs e e Characters with poor outlines fuzzy or blurred or strokes which are incomplete broken or smeared e Close character spacing characters which touch adjacent characters whether on the same line or those from above or below ManorRoad or amor Road LING e Proportionally or unevenly spaced text characters or words which have too much space between them more than four character widths or 10mm in size M a nor R o a d Contents e Over elaborate typeface styles italic inclined graphic pseudo script or handwriting imitations Typefaces with excessive serifs which touch or overlap adjacent characters or serifs Hollow bold or very heavy fonts An example of a heavy font might be Arial Black Generally sans serif fonts are preferable to serif fonts Serge or handwriting e Poor print contrast printing white type on a black background or similar or combinations of colours such as black print on a strong red background Contact us Contents Contact us Visit us at www royalmail com responseservices Call your local Royal Mail Sales Centre on 08457 950 950 local rate If you are deaf or hard of hearing we offer a Textphone service on 08456 000606 Contents Royal Mail the Cruciform and the colour red are registered trade marks of Royal Mail Group Ltd Response Services User Guide April 2010 Produced by Copyright Royal Mail Group Ltd 2010 A
20. ourself if you prefer using the specifications in this document Business Reply style designs e The licence plate must be positioned at the top left hand corner of the mailpiece NOT contained within a box e The whole licence plate must be printed in one of the defined fonts in 12pt using 10 characters per 25 4mm CPI When printed correctly the characters form into vertical columns as demonstrated by the grid in the figure below e When printed correctly the licence number should be between 35mm 36mm in length e Therefore using the grid as a guide only the licence must be in the format below s Reply Boe u iaaa a MH e The words Business Reply should be in title case Please note images are not to scale e The licence number characters should be printed in upper case and must not be printed using bold or italic fonts e The clear zone around the licence plate must be 10 2mm Freepost Standard style designs e The first line of the address must bear the words Freepost followed by the licence number This should be left justified and aligned to the address block Line spacing should be consistent with that of the address block e The licence number characters should be in one of the defined fonts and be printed in 12 point using 10 characters per 25 4mm CPI in the following format eepo RRRRERRRRHRRRR e The words Freepost should be in title case e When printed corre
21. ponse Plus design specification Address details e Recommended Print Contrast Ratio for addresses printed on window inserts 55 e No other text or information that could be mistaken as a Delivery Address should be included on the face of the mailpiece as this may lead to your items being incorrectly sorted This includes any areas of an insert which may appear in the window of an envelope if the insert shifts position e The gap between licence plate and address block for Freepost Plus must conform to and be consistent with the spacing in the remainder of the address block Never have a gap between the licence plate and the first line of the address Address placement You have quite a lot of freedom to choose where you place the address as outlined in Figures 3 5 Just make sure it is at least 15mm from the left edge 15mm from the right edge and 40mm from the top edge and that you do not impinge on any of the clear zones as outlined below Clear zones Clear zones are zones clear of any markings They are used by our machines to locate the address on mail items as well as print and read codes There are four clear zones e 18mm from the bottom right hand corner and 115mm long from the right edge However we recommend that it is 130mm long from the right hand edge This is the route code clear zone for Royal Mail codemarking e 60mm from the bottom edge 10mm high 100mm long and aligned to the right edge e 5mm around
22. r be printed in Title Case or Upper Case eg Milton Keynes or MILTON KEYNES e The postcode MUST always be printed in UPPER CASE It should be the last line of the address and on a line by itself There should be one or two character spaces between the outward and inward elements e The address should be provided as a block of text e The content of an address line should not be wrapped on to a second line of text ie London Road must be printed on the same line and not spread over two lines e Characters of the same font and point size should be used for each line of the address Contents e Character spacing should maintain clear vertical gaps of 0 1mm 0 4mm between the extremities of adjacent characters e Spacing between lines should be uniform a minimum of 1mm and maximum of 4mm measured from descender to ascender e Spacing between words should be lt 5mm e There should be a maximum of 64 characters including spaces per line of the address block e There should be no blank lines in the address e The address block skew should be no more than 5 degrees e The preferred print colour for the address is black e Negative contrast is not allowed e Print quality should be such that characters are not blurred smudged deformed or incomplete e There should be no splashing or ink spatter around the characters e Recommended Print Contrast Ratio for addresses printed on envelopes 50 E Res
23. r of the mailpiece 4mm 2mm from the top edge and 10mm 2mm from the right edge Nothing else must be printed in an area that extends 32mm from the top of the mailpiece and 72mm from the right hand edge Indicia colour The indicia colour must be black Print quality The indicia must be printed at a minimum resolution of 300dpi Contrast ratio A value of 20 must be provided Please note images are not to scale Skew The maximum skew for the whole indicia is 3 from the horizontal axis Business Reply Plus and Business Reply Standard style designs All Business Reply Plus and Business Reply Standard style mailpieces must have a valid indicia Ast or 2nd Class which complies with the following indicia specifications eoo Min 45 5mm as mal best wwz FY y i E n MAN 2j EJ gt 25 he Figure 11 Business Reply 1st Class indicia dimensions 10 2mm j Contents le Min 56mm a 5 1mm Pa 5mm ke 30 2mm 2mm 4 5mm 2 UANI mE 10 5 S he Figure 12 Business Reply 2nd Class indicia dimensions 10 2mm wwz F7 Te Je wwz 7 ez je uw wwze k D Response Plus design specification Indicia designs Freepost Plus and Freepost Standard style designs All Freepost Plus and Freepost Standard style mailpieces must have a valid indicia 1st or 2nd Class which complies with the specifications shown in the examples below o Min 45 5mm gt
24. s Coan tm 7 t Please note images are not to scale D Response Plus design specification Size weight and thickness Contents Size weight and thickness J Maximum size Weight 5 Your item can have a maximum Size weight of 100g Your letter must be rectangular with four Thickness straight edges and each corner a right angle 90 degrees The longest edge should be at least 1 4 times the length of the shortest edge The minimum thickness of your envelope is 0 25mm while its maximum thickness is 5mm Orientation Response Services mail must always be presented in landscape orientation 240mm 0 25mm Minimum size 102mm Please note images are not to scale o Response Plus design specification Licence number Licence number We will make your licence number available to you in electronic form If you prefer you can create the design yourself by using the specifications in this document e Required Print Contrast Ratio for the licence number printed on envelopes 50 e Preferred print colour for the licence number is black e Negative contrast is not allowed Please note images are not to scale Business Reply Plus style designs e The licence plate must be positioned at the top left hand corner of the mailpiece not contained within a box and left hand justified e The whole licence plate must be printed in one of the defined fonts see page 11 in 12pt using 10 characters per 25
25. ultiple folds are required these must be tucked inside so that there is only one detectable edge on the reference edge If a flap is present it may fold either to the back or front of the mailpiece If it folds to the front it must not interfere with the Codemark clear zones The flap must be securely sealed and have 30mm contact on the mailpiece The same rules for glue application apply to the flap as for the edges of the one piece mailing The paper weight must be 100gsm Where spot weld glue application is used the distance between the centres of the spots must not exceed 10mm and the spot size must be 5mm in diameter The maximum distance from the edge of the mailpiece for the glue application is lt 5mm Contents Where continuous weld glue application is used the maximum distance from the edge of the mailpiece for the glue application is lt 5mm The glue must not run out onto the outside of the mail item or produce protruding mounds on the mail item The glue must be fully cured prior to presentation of the mailing to Royal Mail The tensile strength of the glue must be 4 5N and fibre tear must be exhibited on separation Porosity We strongly recommend that the mailpiece should have a porosity value of less than 700ml minute Absorbency 15 35gsm of water in one minute Reflection The background reflectivity of the material on which the address is printed must be at least 35 in the red region 600n
26. you decide to produce a Response Plus item the maximum weight is 100g 6 Know your Response Plus audience Contents Business Reply Plus Licence Number YOUR CODE HERE Home Insurance Company 1 Any street SOME TOWN AB1 2BD i Get intouch 1l Freepost Plus YOUR CODE HERE ABC Telecoms 1 Any Street SOME TOWN AB1 2BD Figure 1 Business Reply Plus DL sample design Please note images are not to scale Figure 2 Freepost Plus DL sample design o Response Plus design specification Contents Response Plus design specification Make sure your Response Plus envelope or ff peen A LOOM v omoanaaannnannao nananana see gs 72mm Max Yp card always follows the essential specifications 10mm j Haia Js This will help us get your reply items back aiit i to you with greater efficiency et i Business Reply Plus 8 F z i ae Licence Number y gt Figure 3 ty NOUR CODE 3 i 1 Business Reply Plus Yy Uj Maximum layout specification a Please note this template applies to both 1st and 2nd Class design specifications with the exception of the indicia Please refer to page 23 for 1st and 2nd Class ee sie ate ZY our Compan indicia specifications lares Sample Address 1 nite SE BINIIW aaa Sample Address E ne Please note images are not to scale Contents o Response Plus design specification Figure 4 Business Rep
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