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Trade Map User Guide

1. Home amp Search Data Availability Reference Material Other ITC Tools More V a Ag Engish v Product TOTAL All products v Product Group None vi Oworld Country f Zimbabwe v Country Group None v other criteria Exports v Trade indicators v byproduct v f At same level 2 digi v At same level 2 digit Bilateral tr Product Cluster at 4 digit nd Namibia in 2012 Product Cluster at 6 digit i Product Cluster at 10 digit ducts The result table is shown in Error Not a valid bookmark self reference and it can be better analysed in 91 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 31 The information can be sorted by Indicative potential trade between Zimbabwe and Namibia by clicking on the heading of the last column on the right Figure 104 Actual and potential trade between Zimbabwe and Namibia in 2012 Existing and potential trade between Zimbabwe and Namibia in 2012 Product TOTAL All products Table Download BE W a e FDI data Tariffs data Rows per page Default 25 per page v 12345678910 Zimbabwe s exports to Namibia Namibia s imports from worid Zimbabwe s exports to world Annual Equivalent Annual Annual r ad valorem i i Product growth in se Value in growthin Share Value in growthin Share in HS8 Code Product Label value Share in tariff value in world 2012 va
2. Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc 22 ITC TRADE MAP Home amp Search Data Availabilty Reference Material Other ITC Tools More Ue aag Engish v Product TOTAL All products o O world Country Brazil Partner All Product Group None Country Group None y Partner Group None i same level 2 digit a At same level 2 digit Pe Cluster at 4 digit Product Cluster at 6 digit Product Cluster at 10 digit other criteria Exports vi Trade indicators v by product v List of produ ed by Brazil in 2012 i Download P Rows per page Default 25 per page v Table Graph 1234 Trade Indicators Annual growth in Annual growth in Annual growth in Annual growth of share in Product label Trade balance world imports Ranking in ee value between quantity between value between world 2012 USD ee os hetween 2011 2012 p a om nm wosa O A o o mje osson l san ew O O P EE EER pe aw a ms exports 2008 2012 p a aja ees Camel wel e aje ea oleagic fruits grain seed fruit 17 682 008 17 350 733 aE mje mamaca orso nasa o fea iz Somsa conen noae vna s ea ar rences oner ian
3. E other criteria Exports v f 5 List of Unit US Dollar thousand Table Imported Imported Imported Imported Imported Imported Imported Imported imported Product label value in value in valuein valuein value in valuein valuein value in value in 2003 2004 2005 2006 2007 2008 2009 2010 2011 27090010 Sokeat and ots obtained from bituminous minerals crude 3 777 032 6 758 086 7 664 711 9 086 543 11 975 787 16 389 131 9 066 134 10 097 443 14 080 609 13 405 739 SSR oils and preparations of petroleum or bituminous minerals n e s me 823 Eo 765 1 1021345 345 1 1780r 807 3 019 170 5 142 253 1 167250 530 5191081 131 081 7 7404900 942 6573720 573 720 Motor cars and other motor vehicles principally designed for the transport of persons incl station wagons and racing cars with spark ignition internal combustion reciprocating piston engine of a cylinder capacity gt 1 500 cm but lt 3 000 cm excl vehicles for the transport of persons 405 581 413 128 496 353 1 347 988 2 027 835 3 095 567 3 338 142 4928363 6 977 924 5 845 384 on snow and other specially designed vehicles of subheading 8703 10 With a seating capacity of not more than 6 including the driver 3 956 323 956 323 Potassium chloride for use as fertiliser excl that in tablets or similar forms or in packages with a gross weight of lt 10 kg Others a
4. As Figure 8 shows data in Trade Map can be searched and analysed in three different ways by product by country and by a pair of countries Searching by product will provide you with product specific trade data at different levels of detail and aggregation Searching by country will provide you with an insight into a country s export import profile Searching through a pair of countries regions will allow you to analyse bilateral trade between two countries or regions Once a product a country or a combination is selected the system will allow choosing different types of data the available options will highlight while the rest will remain grey as in Figure 9 Further details for each option are provided in Table 3 The menu allows you to view the export or import side of statistics Note that by default the import side is selected in your query Imports Figure 9 The Selection Menu in detail Country Region xi Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series The three main selection options are Product Service Country and Partners Partners only appears if you select a country The selection fields are all hyper linked you need to start writing in each of them and products or countries that match your search text will appear in the drop down menu below You can search a product by typing either the name of the product or its HS code The system automatically displays the
5. TRADE MAP USER GUIDE 113 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Annex III Link to Market Access Information Trade Map provides a direct link to the online database of Market Access Map also developed by ITC Market Access Map provides e Applied tariff data for more than 191 countries including Most Favoured Nation MFN and preferential rates Supporting information on bilateral regional and multilateral trade agreements Data on trade flows Information on Non Tariff Measures NTM By selecting a specific product and an importing country in the main selection menu in Trade Map and then clicking on Trade Indicators you will retrieve a table with a set of trade related indicators including the tariff applied by the country to the imports of the selected product from trade partner countries as shown in Figure 121 In the example the product is 150910 Olive oil virgin and the importing country is France The user has two options to retrieve detailed tariff information from Trade Map and access Market Access Map Figure 121 Tariffs applied by France to imports of olive oil from all partner countries PX dh TRADE MAP XI C Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Other ITC Tools More UE oa Ag Endish v el Olive oil virg
6. Website The table in Figure 82 contains a list of companies that import or distribute fruit and berries in the United States The table also provides a quick overview of the number of product and service categories traded the number of employees the country and the city of residence and the Website of the company The information can be sorted by all data types and by default it is sorted by company name in alphabetical order The Costa Rican exporter can sort the information by number of product categories traded and pick the company with the smallest number of product categories the idea behind this procedure is to find a company that specializes in the trade of fruit products only Table 22 shows the companies with the smallest number of product categories traded The Costa Rican exporter can finally get the contact details of each of these three companies by simply clicking on their names The result is shown in Figure 83 Table 22 List of companies trading a small number of product categories Number of product or Number of Company name service pany employees categories traded epa iae i Seald Sweet LLC 21 50 of America Beach http www sealdsweet com Lieberman Inc 101 250 of America Newark Distributors Inc 21 50 of America Angeles miller com Country City Website 64 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 83 Company profile Company profile Westlake Distributors Inc
7. not report trade data in any of the years under review the calculation is p a based on mirror statistics No trend is calculated if the country has not reported any data for at least a 4 year period Annual growth rate of exports in quantity over the latest available 5 year Exported growth in period This indicator is calculated using the least squares method If a quantity between 2008 country does not report trade data in any of the years under review the 2012 p a calculation is based on mirror statistics No trend is calculated when the reporting country data is not available for at least a four year period This growth rate is a good complement to the 5 year trend indicating between 2011 2012 whether growth trends have been stable or volatile over the 5 year period and showing the country s performance over the latest 1 year period p a available countries in world imports latest available year in world imports accounts for This indicates how much the partner country s imports from the world have Total import growth in grown annually for the selected product over the latest available 5 year value of partner countries period This indicator is calculated on data as reported by the importing between 2008 2012 country This combined with the indicators on export growth calculated p a above allows the analyst to see how the market share of the country under review has changed The effective level of prot
8. Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More E na Ag English v Product Product Group None Oworld County Korea Republic of Country Group None Partner All other criteria Imports v Trade indicators f by country v by country y t by product f List of supplying MAllby service RE product imported by Korea Republic of in 2012 ict 620 gt VVOI r i ted Figure 86 Analysis by products imported by the Republic of Korea ee Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More V aag Engish v Product 620463 Womens girls trousers and shorts of synth v Product Group None Qworld Country Korea Republic of v Country Group None Partner AN J Partner Group None 7 other criteria Imports v Yearly time series List of products imported by Korea Republic of i at the same aggregating level as the product 620463 Womens girls trousers and shorts of synthetic fibres not knitted Unit US Dollar thousand FDI data Tariffs data Download BE W E imported imported imported imported Code Product labe
9. Pre calculated indicators for international trade of goods in the latest available year Yearly trade in services data by country and by service type See Chapter 6 As a user you have access to different features and data depending on their profile Unregistered users have access to a limited set of features registered users based in developed countries have a restricted free access registered users based in developing countries and any registered users who bought a subscription have unrestricted access to the full set of features and data More details can be found in Table 1 See http legacy intracen org marketanalysis developing aspx fur the list of developing countries See http legacy intracen org marketanalysis OptionsFees aspx for existing subscription options 6 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 1 Users access to data Features and data Not Registered users from Registered users registered developed countries with subscription users without subscription or from developing country Trade in services data y y Trade indicators for trade in goods in y y y the latest available year Yearly trade data for 1 200 products at v y the 2 and 4 digit level Harmonized System nomenclature HS Yearly trade data for 5 300 products at w v the 6 digit level HS and for 10 000 products at the tariff line level Creation of products and country x y w groups Monthly and q
10. Values vli US Dollar List of supplying markets for a product imported by United States of America Product 0807114010 SEEDLESS WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR INCLUSIVE Unit US Dollar thousand z We FDI data Tariffs data Companies Time Period number of cotumnsy Jio per page y gt Rows per page Default 25 per page v Imported imported imported Imported imported Imported imported Imported imported Imported value in value in value in i i value in value in value in value in M04 2013 M05 2013 M06 2013 M07 2013 M08 693 405 World 8 852 15 825 0 62 871 101 899 27 285 2 867 Mexico 8 852 15 383 60 630 101 713 27 285 2 867 693 405 So Costa Rica 0 24 0 0 0 0 0 c EO E E E E E EE E E E E 0 0 198 22 0 0 0 o o o o o o o jo o 010 o9 9101910901010 Honduras 0 0 a then Figure 76 shows the result table with monthly information broken down by trading partners The exporter can click on the icon to see previous periods Another way to analyse monthly trade statistics is by exporting them to Excel click on the X Excel icon For example the Costa Rican exporter can download the available monthly data for her product into an Excel table and build a line graph such as the one in Figure 77 Figure 77 shows a seasonality trend In fact Mexico s exports of watermelons to the USA were very low b
11. indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Imports Country Region x i Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series The menu items at the top of the page provide access to other resources and ITC s tools as listed in Table 2 Table 2 Options available in Trade Map Access to other databases and resources wmn eee ee Link to the Trade Map Home Page www trademap org selection menu Home amp Search Note Once you are in a table map or graph and click on the selection menu the different options you selected in your query will already be displayed in the selection menu Data Availability provides information about the data available for reporting and non Availability reporting countries at the Harmonized System level and Tariff line level User guide Frequently Asked Questions Reference Glossary of items Material Online courses Corresponding Product Codes table with the corresponding product codes between the different HS revisions see Annex 1 Data sources Other ITC Links to Market Access Map Investment Map Standards Map Trade Tools Competiti
12. INCLUSIVE 59 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 74 Quarterly imports of watermelons in the US se RADE MAP a ITC TE statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 English v v Product 080711 Watermelons fresh Product Group None i Qworld Country United States of America d ee one Partner All Partner Group None other criteria Imports v Quarterly time series v by product v Product Cluster at 10 digit v Values vii US Dollar List of products imported by United States of America i detailed products in the following category 080711 Watermelons fresh Unit US Dollar thousand x FDI data Tariffs data Companies Download a w 5 Time Period number of columns 10 perpage v gt gt Rows per page Default 25 per page v Imported Imported 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 Code Product label SEEDLESS WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR INCLUSIVE 2 ee SI sean aa SEEDLESS WATERMELONS FRESH IF ENTERED DURING THE PERIOD 0807113010 FROM DECEMBER 1 IN ANY YEAR TO THE FOLLOWING MARCH 31 10 466 37 994 34 10 635 41 985 17 INCLUSIVE Figure 74 shows the list of p
13. Log in Already have an account Create an account P Create an account for ITC s market analysis Emailadress oe A Remember me Forgot your password A pop up window will be prompted Fill in the e mail address and password fields as shown in Figure 6b Please remember that usernames and passwords are case sensitive By clicking on Log In you will enter the database and see the Selection Menu page see Figure 7 Note the username is based on an email address By selecting the box Remember me next time you will have direct access to the Selection Menu the next time you go to the Trade Maps URL www trademap org You will not need to enter your username and password again Hereinafter the screen shots will always be of the ITC Generic English version of the tool At the top right of the screen you will be able to switch from the English to the French or Spanish versions 11 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 2 2 Main Selection Menu Once logged in the user is redirected to the Selection Menu as shown in Figure 7 Figure 7 The Selection Menu page Va RADE MAP oy I I C TE ADE MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UEA english Trade Map provides in the form of tables graphs and maps
14. Retrieval of market access information in Trade Map 24 TTA TRADE MAP gt I C Trade statistics for international business development y Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other MG Tools More UE a Ag English v 0807114010 SEEDLESS WATE Market Access Map Oword Country United States of America Investment Map Partner Group None x SIE a v Values v i US Dollar vii Trade Competitiveness Map Product Product Group None v Country Group None Partner All other criteria Imports v Yearly time series By clicking on the Market Access tab highlighted in Figure 72 she will access the online database of Market Access Map In this specific case the objective is to identify the tariff applied by the US to any exporting countries for the product 0807114010 seedless watermelons fresh entered during the period from April 1 to November 20 in any year inclusive The query criteria are automatically transferred to Market Access Map Specifically the system remembers that we are analysing imports by the United States of a product identified at the NTL level through the code 0807114010 The query from Trade Map will translate in Market Access Map into a list of all countries of the world and the respective tariff that the United States of America
15. Trade year 2011 Applied tariff data source ITC MAcMap complemented by WTO IDB Trade data source ITC Normalized trade matrix AVE Methodology AVE based on the World Unit Value When product conversions are used under the column Corresponding HS6 codes in the importing country revision you can find the corresponding product codes according to the revision used by each importing country This will explain you how the No of corresponding national tariff lines is calculated in these cases lt lt New Search lt lt Modify Search Select Map to visualise applied tariffs by geographical distribution El Table Map D ws No of corresponding Level of Total ad valorem So Importing country Year Revision partner country value the importing country national tariff lines protection in USS 000 equivalent tariff ee Afghanistan 2013 HS12 1 2 5 Click Here Albania 2013 HS12 2 es 10 Click Here Algeria 2009 HS07 2 41 0 Click Here Angola 2009 H507 1 10 Click Here Anguilla 2013 HSO07 1 ey 15 Click Here ee ras 2013 HS9 1 g 40 Click Here Argentina 2013 HS12 1 ome 269 27 9 Click Here Armenia 2013 HS07 2 ee 10 Click Here Aruba 2013 HSO07 2 3 Click Here Source ITC ITC ITC ITC ITC ITC ITC ITC ITC Level of protection 0 J0 51 15 10 110 15 115 20 120 30 130 40 140 50 gt 50 Market Access Map provides other detailed information and tools to c
16. You can choose a maximum of 50 products per group Figure 19 Create your own product group 2A ITC TRADE MAP R Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More M a Ag Engish Manage my Product groups Write the name of your product group here New group name Change existing groups Group Level 200912 Orange juice unfermented Brix value lt 20 at 20 C whet 200921 Grapefruit juice unfermented Brix value lt 20 at 20 C whe 200931 Single citrus fruit juice unfermented Brix value lt 20 at 20 2 A 100912 Orange juice unfermented Brix value lt 20 at 20 C whet 200919 Orange juice amp nes unfermentd not spiritd whether or not su 200920 Grapefruit juice unfermentd spiritd whether or not sugard 200921 Grapefruit juice unfermented Brix value lt 20 at 20 C wi 200929 apefruit juice unfermented Brix value gt 20 at 20 C whe Table 6 Selection options for a group of products Select one product Deselect one product Deselect all products 2 2 2 How to select a country a region or a partner country 2 2 2 1 Select a country or a region in the main selection menu To select a country or a region type the name of the country or group
17. a sra feo Swoon ocoton notentes SSCSCS SCS S S S SSSC asf se aa _ feou wonensiges esses ofcoton notented OOOO OOO O 8 o o a o ezoso womensions pereis oromertemne matenas norma m j oo a ar asa womensors sons orses oea OOOO OoOO O Co Cs a a eaaa womensions pereis orwooror me armarnar nanea S r rs o a or ezoa womensions resis oromer teme matenas roume aou oa ze wa izae womens towers a snons or omer tewe materas normes m ua ars rn e Table 25 shows that Korean demand for women s girls dresses of synthetic fibres not knitted HS 620443 has also grown rapidly since 2009 Table 25 Year on year import growth Product label importati importatio importati importati Imported ons ns growth ons ons value in growth in in value growth in growth in 2012 US value between value value Dollar between 2009 2010 between between thousand 2008 2010 2011 2009 740 Ws 4 Pe 9 620462 Women s girls trousers and shorts of 20 18 30 22 4 7 13 25 270278 cotton not knitted 620463 Women s girls trousers and shorts of 15 84 36 18 47 06 14 47 155409 synthetic fibres not knitted 620433 Women s girls jackets of synthetic fibres 32 79 35 39 20 39 7 59 89191 not knitted 620443 Women s girls dresses of synthetic fibres 17 21 9 48 17 24 2 57252 not knitted 4 620432 Women s girls jackets of cotton not l 46 26 ee e
18. fresh Monthly time series Download w F 2 Time Period number of columns Sperpage Rows per page Default It 25 per page v Exported quantity Exported quantity Exported quantity Tons Tons Tons eC TZ Ca messa O o o o a CZ e a E E E e T T E M Fi io a rl rr rr Graph approach By clicking on the Graph tab the exporter can see the figures in a bar chart that will help her refine the analysis She will have different graph options to choose from depending on the query settings For example if she clicks on the Graph tab in the table that appears in Figure 55 parameters set as follows Exports Yearly time series by country Direct data Quantities Primary unit she will obtain a trend line graph of exported quantities as shown in Figure 56 As shown in Figure 56 by using the same criteria as explained above the Costa Rican exporter will be able to see the information in 3 different graphs a curve graph a bar chart and a bubble graph 45 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 56 Curve graph on exported quantities a FDI data Map LEl Graph Curve on exported quantity v F4Q H B 0 F Curve on exported quanti Bar chart on exported quanti From 1 to 5 Countries From 2008 v to 2012 v 2008 2009 2010 2011 2012 Netherlands United Kingdom United States of America Germany Belgi
19. turmenc thyme bay leaves amp curry e N C2 0905 Vanilla 0909 Seeds of anise badian fennel coriander cumin etc Losers in declining m Ninners in declining sectors i l Madagascar is a net importer e Madagascar is a net exporter Reference bubble 24 for this product for thes product a The annual increase in world market share is calculated through the formula in Equation 2 Annual increase in world market share Equation 2 Annual increase in world market share 100 annual growth in value of the country s exports 100 average annual growth of world imports 1 100 By default 20 products appear in the graph It is possible to reduce this number to make interpretation of the graph easier 79 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE For instance for the product 0907 Cloves the annual growth in value of Madagascar s exports between 2008 and 2012 is 60 and the average annual growth of world imports over the same period is 47 Equation 3 Calculation of annual growth in value of Madagascar s exports 100 Annual growth in value of Madagascar s exports between 2008 2012 160 The red horizontal reference line in the graph in Figure 94 refers to the average annual nominal growth of total exports of the world for the period 2008 to 2012 This was 6 for the reference period shown in Figure 94 Moreover the red vertical reference line in the graph indicates 0 growt
20. 1 19 elsewhere ee el 271019 Other petroleum oils 5 237 456 3 864 863 19 and preparations 470329 Chemical wood pulp 4 321 578 4 321 500 7 3 37 1 soda sulphate non coniferous semi bl bleachd nes 4 272 332 4 266 548 7 32 4 1 domesticus cuts amp offal frozen 020230 Bovine cuts boneless 3 652 783 n 160 3 21 1 1 frozen 880240 Aircraft nes of an 3 579 212 bad 134 12 3 9 3 unladen weight a _ ai i 270900 230400 020714 Fowls gallus exceeding 15 000 kg 240120 Tobacco unmanufactured partly or wholly stemmed or stripped From the data in 84 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 30 another type of bubble graph can be generated The structure is similar to the bubble graph in Figure 94 in paragraph 4 2 Analyse trends in a sub sector 4 digit product groups but there are a few significant differences the horizontal axis represents Brazil s world market share in the latest available year 2012 in this case and the vertical axis represents the annual growth of world imports over the last five years 2008 2012 in this case The Brazilian trade advisor can select the Graph tab and choose the Bubble graph on Brazil s world market share vs world import growth in the drop down menu as shown in Figure 98 Figure 98 Bubble graph of Brazil s world market share vs world import growth 417 TRADE MAP gt I I C Trade statistics for
21. 5 years as shown in Figure 63 51 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 63 List of supplying markets for Watermelons to the US yearly time series Table Graph Map Companies FDI data Curve on imported value vil FfaQ E B e F _ Show World data From 1 to 5 Countries From 2008 vito 2012 v Update gt 250 000 200 000 Mexico 150 000 Guatemala 2008 2009 2010 2011 2012 Mexico Guatemala Honduras Costa Rica Nicaragua Choosing the Monthly instead of the yearly time series will allow assessing the monthly import trends up to the latest available month Figure 64 time series going from January 2011 to July 2013 shows that Mexico still was in July 2013 the most relevant trading partner of the US for Watermelons Figure 63 also shows the seasonality of the US market for Watermelons there is a peak in imports of Watermelons each year in the month of May this time series is available not only for values but also for imported quantities 52 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 64 List of supplying markets for Watermelons to the US monthly time series Product 080711 Watermelons fresh Product Group None World Country United States of America Country Group None Partner All v Partner Group None other criteria Imports Monthly time series v f by county w Directdata v Values v i U
22. 78 Figure 79 Figure 80 Figure 81 Figure 82 Figure 83 Figure 84 Figure 85 Figure 86 Figure 87 Figure 88 Figure 89 Figure 90 Figure 91 Figure 92 Figure 93 Figure 94 Figure 95 Figure 96 Figure 97 Figure 98 Figure 99 Figure 100 Figure 101 Figure 102 Figure 103 Figure 104 Figure 105 Figure 106 Figure 107 Figure 108 Figure 109 Figure 110 Figure 111 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE List of importing markets for watermelons exported by Costa Rica in quantity Curve graph on exported quantities Different criteria to retrieve different graphs Bubble graph on market diversification prospects for Costa Rican watermelons Mouse over tooltip on the bubble graph Selection criteria for identifying world s importers List of worldwide importers for watermelons in 2012 List of markets supplying watermelons to the United States in 2012 List of supplying markets for Watermelons to the US yearly time series List of supplying markets for Watermelons to the US monthly time series Expansion of tariff information Tariffs applied by different importing countries to Costa Rican Watermelons NTL codes of HS code 080711 for the Unites States in the navigation menu Market assessment by NTL products Time series of NTL data Other criteria to assess trade dynamics US trading partners for a product at the NTL level Retrieval of market access information in Trade Map Selecti
23. Algeria Libya Egypt On mouse over Tooltip with import export value Mali Niger Chad Nigeria Ethiopia Australia 83 278 116 416 E 116 416 388 232 8 e 22 7 455 6 9 465 665 554 1 164 163 884 USD thousand MMMM gt 1 164 163 884 USD thousand 388 USD thousand 777 USD thousand USD thousand You can change or combine trade indicators displayed on the map as indicated in Figure 45 For instance you can combine two trade indicators as in the map in Figure 46 where the first one is the Imported value represented by colours and the second one is the Share in world imports represented by differently sized bubbles Figure 45 Selection of trade indicators for the maps Table Graph Map Map orted valu y second trade indicator None nit Value U A amp Share in world imports Share in world imports Imported value Imported value M 35 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 46 A map example based on two trade indicators Home amp Search Data Availability Reference Material Other ITC Tools More O Eg English v Product TOTAL AII products World County All X Country Group None Partner All Partner Group None other criteria Imports Trade indicators by country LEG Graph Map Map Imported value Secondtrade indicator Share in world imports v oF List of importers for the selected produc
24. HS code 080711 Table 21 Yearly NTL trade data for Watermelons imported by the United States Table 22 Table 23 Table 24 Table 25 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Table 33 List of companies trading a small number of product categories List of markets supplying women s girls trousers to the Republic of Korea Analysis by products imported by the Republic of Korea Year on year import growth List of products at the 2 digit level exported by Madagascar in 2012 Explanatory notes for the headings of Table 26 List of markets to which Madagascar exported products in 2012 List of HS 4 digit products exported by Madagascar under the product group 09 List of products at the 6 digit level exported by Brazil in the latest available year Actual and potential trade between Zimbabwe and Namibia in 2012 Explanatory notes for actual and potential trade indicators in Table 31 Current and potential intra regional trade in the LAIA region for rice products Table of Equations Equation 1 Trade balance Equation 2 Annual increase in world market share Equation 3 Calculation of annual growth in value of Madagascar s exports Equation 4 Trade potential calculation Equation 5 Calculation of potential trade for lumber between Zimbabwe and Namibia 97 98 98 98 99 99 100 104 104 108 109 109 7 12 14 15 18 21 23 26 21 29 32 33 33 33 37 43 44 49 51 56 57 64 67 68 69 7
25. Index on values Index on unit values f US Dollar pE Argentine Peso Australian Dollar Brazilian Real Canadian Dollar Chilean Peso Danish Krone Euro New Zealand Dollar Norwegian Krone Pound Sterling Rand Russian Ruble South Korean Won Swedish Krona Swiss Franc US Dollar ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 10 Explanatory notes for Time Series Imports Import data See the Demand side Exports Trade balance Yearly time series Quarterly time series Monthly time series By country By product By service Product at 2 digits Product at 4 digits Product at 6 digits Product at 8 or 10 digits Enable users to see the result by Service HS 2 Chapter of the good E g 08 HS 2 Edible fruit and nuts peel of citrus fruits or melons HS 4 Groupings within the chapter sub sector E g 0804 HS 4 Dates figs pineapples avocados guavas mangoes and mangosteens fresh or dried HS 6 Product s within the grouping product level E g 080450 HS 6 Guavas mangoes and mangosteens fresh or dried National Tariff Lines NTL codes See the Supply Side Defined as exports minus imports for This column indicates whether the country that particular HS NTL code is a net importer or exporter Quarterly or monthly time series help identify the seasonality of the market They also inform users about the most recent evolution
26. Location Country United States of America City Los Angeles Contact Website __ http www westlake millercom Phone 1 213 624 8676 Fax 1 213 622 7711 Executives Kent Pomeroy Additionnal Information Turnover 119 971 657 USD Number of employees 21 50 Product or service categories traded by the company D distributor P producer S services supplier l import E export Product or service category D PI SWE Fruit tropical or subtropical trade DIVE Fruit and berries trade DIVE Source Kompass The Costa Rican exporter can see that there is a company in Los Angeles that distributes imports and exports fruit and berries and tropical and subtropical fruit The Costa Rican exporter can also have a look at the company s Website to understand better if it could be interested in importing watermelons from Costa Rica to distribute them in US territory Finally contact information is also provided to allow the exporter to establish a direct contact 65 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE A VIETNAMESE EXPORTER OF APPAREL IS LOOKING TO DIVERSIFY HIS HER EXPORTS TO A GIVEN MARKET An entrepreneur based in Viet Nam has been exporting apparel to the Republic of Korea for the past few years Wishing to improve his performance he may want to scan the Korean market to find opportunities for differentiating his production Trade Map could be used first to monitor the current situation o
27. Material Other ITC Tools More OE a Ag Engish Service 219 Railtransport d world O County All v Country Group None Partner All Partner Group None other criteria Imports v Yearly time series v by country v Values v US Dollar List of importers for the selected service Service 219 Rail transport Unit US Dollar thousand FDI data Tariffs data Download BE w F Time Period number of columns 5 per page v Rows per page Default 25 per page v Imported Imported Imported Imported Imported Imported Imported Imported Imported Imported i Imported EBOPS Importers value in value in value in value in value in value in value in value in valuein value in value in EI seman 1252301 1 40274 1 008 774 1 70523 1523 00 E afam O O O e zo wz sa ozr Ca we sre so a osor i oosa araeo resor ior frora raorao aaron Besane O O O T oo ra ovo sorzasa razze _ezore azz soar ma o S o j aoj oo O fona aso essea zasa oeae ean o a as asoa ora rea res oseo ozr orma ro ex once onsene enone on es ronzes ezzsee sssses aasee srsza sonen Specifically Trade Map provides a list of importing countries for the selected service Likewise it is possible to obtain the list of exporting countries by choosing Exports in the Selection Menu or in the Other Criteria tab as shown in Figure 116 6 2 Trade in Services by country It is also possible to
28. Share in imported Imported imported Ranking Share of export estimated Bilateral Trade rowth in applied by United imported Unit growth in growthin growth in partner value of trade at Exporters balance states of MPOMES quantity value value quantity value countries United 8 digit 2012 USD quantity F partner States of America s 5012 unit USD unit between between between countries in world countries America between nes si 2 poe m aez ool se ms a A A a T mewo 21o 2ssa2o esaj asos77 tons sao sft tat aj oj af o E m o an an a ee ee ee ee y ee y an thousand imports 1d 2008 2012 2008 2012 2011 2012 in worid exports p a exports 50 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 19 List of supplying markets for Watermelons imported by the United States in 2012 Trade Indicators Tariff estimate d applied by United States of America Exporters Imported value 2012 USD thousand Trade balance 2012 USD thousand Share in United States of America s imports Imported quantity 2012 Quantity unit Unit value USD unit Imported growth in value between 2008 2012 p a Imported growth in quantity between 2008 2012 p a Imported growth in value between 2011 2012 p a Ranking of partner countries in world exports Share of partner countries in world exports Total export growth in
29. TRADE MAP R gt Trade statistics for international business development S Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc More ME a Ag English v Product Group Rice LAIA Other ITC Tools Reference Material Home amp Search Data Availability All products in the group Product Oworld County All v Country Group Latin American Integration Association LAIA v Partner All Partner Group Latin American Integration Association LAIA v by product v Products at6 digits v Values v i US Dollar vii by importing country by exporting coun n Association LAIA and Latin American Integration Association LAIA byproduct group Rice LAIA other criteria Imports v Yearly time series v Existing and potential trade between Lati Figure 111 shows the intra regional imports of rice products for each country member of the LAIA for the period from 2008 to 2012 sorted by 2012 value The first line represents total imports of rice within the LAIA region The two main intra regional importers within the LAIA are Brazil and Peru and they represent 57 of the intra regional rice demand in 2012 These could represent important client countries for the rice entrepreneur Figure 111 List of LAIA countries that import rice products from the LAIA region a I TC TRAD E MAP development Month
30. Tariffs data i Companies Download a w a 2 Time Period number of columns 10 perpage v gt Rows per page Default 25 per page v Imported Imported Imported Imported Imported Imported Imported Imported Imported Code Pradet lahal Vailnain Valuein Value in Value in Value in Value in Value in Value in Value in 41 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q4 2013 Q1 2013 Q2 sex Click here to retrieve the list of countries 0807114010 APRI supply this product to the US 0 0807114090 nr 0 61 939 1 675 6 813 0 10 064 SEEDLESS WATERMELONS FRESH IF ENTERED DURING THE PERIOD 0807113010 FROM DECEMBER 1 IN ANY YEAR TO THE FOLLOWING MARCH 31 37 994 34 0 10 635 41 985 INCLUSIVE 1 360 20 188 108 164 1 726 24 677 0 192 055 60 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 76 Monthly data broken down by trading partners ry 4 g ITC TRADE MAP Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More A aag Engish v Product 0807114010 SEEDLESS WATERMELONS FRE v Product Group None Oworld County United States of America v Country Group None Partner All v Partner Group None other criteria Imports v Monthly time series v by country v Directdata v
31. a comparable base i e to express the effect of the tariff as a percentage of the unit value of the product More specifically An ad valorem tariff is a tariff levied on the unit value of the product and it is expressed as a percentage of that value For example a tariff of 15 will levy a duty of 15 percent of the value of the merchandise Specific tariffs are tariffs levied on the volume or the number of units of the product and are expressed as a monetary amount per unit of the import e g 3 per kg Compound tariffs are a combination of ad valorem and specific rates such as 14 plus 3 per kg All of these tariffs are converted to ad valorem equivalents using a standard methodology refined by ITC It is therefore possible to calculate an AVE tariff at 2 4 and 6 digits For a more detailed explanation on how AVE tariffs are calculated in Market Access Map please refer to http www macmap org Reference Methodology aspx 53 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Tariff information at the 6 digit level allows the exporter to get a quick overview of the average level of protection applied to a group of products in order to quickly screen and rank markets According to the last column of Table 19 the Costa Rican exporter faces an AVE of 0 on Watermelons to the US the same as its competitors in the region but much lower than that faced by Italy or Greece which equals 13 To further screen the
32. alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Select Group Osme Group rera RX Fi Advanced search apy Region Latin American integration Associaton LANA Select Ez Type Region E tain American tiogration Association LAIA i SAU Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series 5 2 Review of existing intra regional trade The result of the query for the LAIA intra regional trade of rice products is shown in Figure 107 and developed in Table 33 Figure 107 Current and potential intra regional trade in the LAIA region for rice products Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More E na Ag Engish v Product All products in the group Product Group Rice LAIA Oworld Country All Country Group Latin American Integration Association LAIA 2 ITC TRADE MAP Partner All Partner Group Latin American Integration Association LAIA other criteria Imports v Yearly time series v
33. assessment and should be complemented with other sources and cross referenced by product specialists and industry insiders Overall ITC s experience suggests that trade statistics represent a very useful source of information and a valid starting point for strategic market research when analysed with a healthy mix of scepticism and pragmatism vis a vis their strengths and shortcomings Time Series When switching from the trade indicator to the time series approach the source of data may change Specifically some data in Trade Map are directly sourced from the reporting countries and some data are sourced from the United Nations Statistics Division UNSD please refer to the annex about sources of data This may lead to slight variations in two cases e Between the HS and the corresponding NTL levels e Between yearly and the corresponding monthly data Reporting and non reporting countries in a group created by the user In cases where some countries in a regional group do not report to UN Comtrade or ITC their trade statistics are estimated as in the individual country case through mirror statistics exports are estimated based on partners imports and vice versa 111 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Annex II The Harmonized System and its revisions The Harmonized System HS is an international nomenclature for the classification of internationally traded goods It allows countries to classify t
34. by product v Products at6 digits v Values vli US Dollar vii Existing and potential trade between Latin American Integration Association LAIA and Latin American Integration Association LAIA Product group Rice LAIA Unit US Dollar thousand FDI data Tariffs data Download BE w F zs Time Period number of columns 3perpage v Rows per page Default 25 per page v Latin American Integration Association LAIA s imports from Latin American Integration Association Latin American Integration Association Latin American Integration LAIA s exports to world LAIA s imports from world Association LAIA Indicative potential trade Value in Value in Value in Value in Value in Potential in Potential in Potential 2011 ee ee ae eee we a A ee ee 163 481 181 168 094 162 2010 2012 2010 2011 in 2012 eens A leeereeeeeeeen 828 169 364 1 030 202 391 942 210 415 768 513 930 938 391 682 1 024 414 735 636 373 432 774 910 501 774 116 253 semi milled or wholly eas m 397 103 422 801 568 215 578 690 1 023 658 1 069 885 694 775 527 151 742 474 181 587 104 350 174 259 not polished or glazed Rice in the mr 21 535 71 321 128 822 61 330 125 622 112 714 333 974 423 464 607 620 39 795 54 301 rough 99 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 33 Current and potential intra regional trade in the LAIA region for rice products Latin American Integration A
35. corresponding description 13 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE In order to proceed with your query you will then need to select the type of information you need The different options are described in Table 3 Further details on Trade Indicators and Time Series can be found in paragraph 2 3 Navigation Menu in Trade Map Table 3 Options available through the Selection Menu in Trade Map Trade Indicators select this if you want to view raw data as well as i trade indicators such as growth trends market share concentration Trade Indicators average applied tariff etc Trade indicators are pre calculated before uploading to the database and are updated twice a year in June and in October Yearly Time Series select this if you want to view data over several years You can switch from the default indicator of trade values to different indicators quantity unit value etc All calculations on the time series are done online and every week new data are uploaded to the database between January and June Quarterly Time Series select this if you want to view data over several quarters You can switch from the default indicator of trade values to different indicators quantity unit value etc All calculations on the time series are done online and every week new data are uploaded to the database Monthly Time Series select this if you want to view data over several months You can switch from the d
36. have been stable or volatile over the period and shows the country s performance over the last year Annual growth of world Annual growth rate of world imports for the respective products between imports between 2008 2012 2008 and 2012 This indicator provides a term of comparison for the p a annual growth rate of the value of exports between 2008 and 2012 for the country of reference If the country s exports growth rate is higher than the world s imports growth rate then the country is gaining market shares in the world market for the product under review Share in world exports This indicator is calculated on the basis of Trade Map s world estimation which includes reported and mirror data The country s ranking in world exports in 2012 for the product under review 4 1 2 Importing markets In order to retrieve the list of the countries that are importing from Madagascar the analyst can select By Country in the Other Criteria tab Trade Map will generate a list of Madagascar s trading partners The list will be sorted by default by value of imports as in Figure 90 and 73 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 28 Figure 90 List of markets to which Madagascar exported products in 2012 E MAP 24 RAD x ITC TE statistics for international business development UE a Naa English Monthy quarterly and yearly trade data Import amp export values v
37. of product names containing the word watermelons will appear The exporter will then able to choose 080711 Watermelons fresh among the products produced by the application She can then type Costa Rica in the country box The exporter has to click on the item Costa Rica to select it The exporter can then start by searching the list of countries importing watermelons from Costa Rica To do so she should select Exports and click on Trade Indicators in the selection menu as shown in Figure 53 The full list of countries importing watermelons from Costa Rica will be generated and is shown in Figure 54 and Table 16 explanatory notes for Table 16 are available in Table 17 Figure 53 Criteria selection for the list of export markets for Costa Rican watermelons se RADE MAP o gt I TC TE Statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More M a Ag English Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the m
38. roasted iron pyrites agglomerated 100590 Maize corn nes a E 5 120100 Soya beans j 999999 Commodities not elsewhere specified 270900 Petroleum oils and oils obtained from bituminous minerals crude 230400 Soya bean oil cake amp oth solid residues whether or not ground or pellet World market share of Brazil 2012 e Brazilhas lostworld market Brazil has increased world Reference bubble 24 share for this product market share for this product gt For instance for the product 260111 Iron ores amp concentrates other than roasted iron pyrites non agglomerated the annual growth of world imports over the last 5 years was 18 and Brazil s world market share for the same product was 23 6 in 2012 The bubble is blue because Brazil has been increasing its world market share over the last five years Brazil s export growth over the last five years 830 as shown in Table 30 is greater than the world import growth over the last five years 18 By default 20 products appear in the graph It is possible to reduce this number to make interpretation of the graph easier 85 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Moving the mouse over the bubble will allow the Brazilian advisor to retrieve detailed information on Brazil s market share annual growth of world imports and the value of Brazilian exports in USD for each product as shown in Figure 100 Figure 100 Mouse over in a bub
39. select a country and assess the amount of international trade for a list of services In this case users will choose Service in the Product Service drop down menu and a country in the Selection Menu as shown in Figure 117 Figure 117 Trade in services by country Selection Menu YG RAD a I Jk amp TE statistics E MAP development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE a Ag English v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Imports Country O Region xi Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series The button Yearly Time Series allows retrieving the list of services that Mozambique has been importing over the last years as shown in Figure 118 105 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 118 Yearly time series for country specific trade in services data Th si TRADE MAP Oe I C Trade statistics for international business develop
40. target market the exporter will need to examine other market access measures possibly applied by the US to Costa Rican watermelons such as sanitary and phytosanitary measures Information on non tariff measures is available in the ITC databases for some countries Moreover some links to Web sites offering information about non tariff measures are also available in the useful links section of Market Access Map at www macmap org Useful Links aspx By clicking on the value highlighted in blue zero in this case corresponding to Costa Rica in the last column Tariff estimated applied by United States of America the Costa Rican exporter can find all the tariffs that importing countries apply to the product Watermelons HS 080711 originating from Costa Rica Specifically by clicking on the tariff figure as highlighted in Figure 65 she will be redirected to the page on Market Access Map as in Figure 66 Figure 65 Expansion of tariff information 24 ITC TRADE MAP o gt Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More M aag English v Product 080711 Watermelons fresh Product Group None OQworld Country United States of America Country Group None Partner All Partner Group None o
41. tariffs in potential new markets 53 3 5 Investigate potential markets at the National Tariff Line level 55 A VIETNAMESE EXPORTER OF APPAREL IS LOOKING TO DIVERSIFY HIS HER EXPORTS TO A GIVEN MARKET 66 3 6 Assess the performance of the products currently exported to the market 66 3 7 Identify similar products imported by the given market 67 CHAPTER 4 COUNTRY ANALYSIS ANALYSING A COUNTRY S TRADE PORTFOLIO 70 A GOVERNMENT ANALYST FROM MADAGASCAR WISHES TO IDENTIFY NATIONAL TRADE PERFORMANCE BY SECTOR 71 4 1 National trade performance by sector 71 4 2 Analyse trends in a sub sector 4 digit product groups 75 A TRADE ADVISER WISHES TO ANALYSE BRAZIL S EXPORT PORTFOLIO 79 4 3 Overview of products exported by Brazil 79 CHAPTER 5 BILATERAL APPROACH IDENTIFYING TRADE OPPORTUNITIES WITH YOUR COUNTRY S TRADING PARTNER 86 A TRADE SUPPORT INSTITUTION FROM ZIMBABWE WISHES TO IDENTIFY OPPORTUNITIES TO INCREASE BILATERAL TRADE WITH NAMIBIA 87 5 1 Assess current bilateral trade between two countries at the product level 87 A TRADE ANALYST WANTS TO ANALYSE THE INTRA REGIONAL TRADE FOR RICE IN THE LATIN AMERICAN INTEGRATION ASSOCIATION LAIA REGION 92 5 2 Review of existing intra regional trade 93 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 6 TRADE IN SERVICES STATISTICS 6 1 Trade in Services by service 6 2 Trade in Services by country ANNEXES Annex I Limitations of foreign trade s
42. trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 Product p 0807114010 SEEDLESS WATERMELONS FRE v Product Group None Oworld Country United States of America Country Group None Partner All Partner Group None 7 ues vf US Dollar sis AR INCLUSIVE 2013 Q3 imported unit value Imported unit id unit value Imported unit value ween Extend the in us Dollar Kilograms SLET ti m e S e ri e S Kilograms Dollar Kilograms To facilitate the analysis data can be exported to Excel by clicking on the X Excel icon The exporter can see that the unit value of Mexican watermelons is the highest in the period 2012 2013 as shown in Figure 79 Given the geographic proximity of Mexico to the US market this difference in unit value requires the Costa Rican exporter to conduct a deeper analysis Figure 79 Unit values of watermelons imported by the US Excel calculations Quarterly evolution of the unit values of a watermelond imported by the US 0 8 0 7 4 0 6 0 5 E Mexico 0 3 E Guatemala 0 2 7 0 1 0 T T T T T T T T T T T T T T T T T T Quarter Unit value US kg 3 5 5 Identify trading companies In Trade Map the exporter of watermelons who wants to target the US market is also able
43. 0 China Essential ils of eucalyptus Essential oils whether or not terpeneless incl concretes and absolutes excl those of citrus fruit geramium jasmine lavender lavandine mint 330129100 Japan and vetiver Essential oils bay leaf oil cananga oil cassia oil cedar oil citronella oil clove oil HENAN oil fennel oil staranise oil petit grain oil rosemary oil rose wood oil sandal wood oil ylang ylang oil cinnamon leaf oil ginger grass oil pal _ Mountain ash Eucalyptus regnans alpine ash Eucalyptus delegatenis and messmate stringy bark tasmanian oak Eucalyptus obliqua 44079950 Australia r sawn or chipped lengthwise sliced or peeled but not further pre 330129190 Japan Essential oils bay leaf oil cananga oil citronella oil eucalyptus oil fennel oil staranise oil petit grain oil rosemary oil rose wood oil ylang ylang lt span oil cinnamon leaf oil ginger grass oil palmarosa oil thyme oil gyusho oil and lemongrass oi 33012990 Australia Essential ails excl citrus fruit geranium jasmin lavender or lavandin mints vetiver eucalyptus 3201902500 United States of Canaigre chestnut curupay divi divi eucalyptus etc 33012910 Switzerland Huile d eucalyptus et huile de santal 33012910 Cuba Of eucalyptus 3301250013 Maldives Oils of mints whether or not terpeneless incl concretes and absolutes excl those of peppermint Mentha piperita Eucalyptus oil 93012924 india Essential oils whether or not t
44. 00630 Rice semi milled or wholly milled whether or not polished or glazed LAIA countries exported US 563 million of 100630 Rice to other LAIA countries in 2012 The LAIA region imported 100630 Rice for US 735 million in 2012 It is therefore possible to deduce that 73 of total imports of 100630 Rice in the LAIA region originated from LAIA countries in 2012 The same analysis gives different results if applied to the product 100610 Rice in the husk paddy or rough This code identifies an unprocessed variety of rice and the intra regional trade for this type of rice is much lower than the intra regional trade of other rice varieties This trend suggests that LAIA countries might import raw rice and then process it and re export it within the region At this point in the analysis it might be interesting for the rice entrepreneur to identify the main exporting and importing countries within the LAIA region First she can use the navigation menu and select By Exporting Country in the Other Criteria bar to look at the supply side as indicated in Figure 108 Figure 108 Retrieval of LAIA countries that supply rice products in the LAIA region Zor TRADE MAP Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE Eag Engish v Product A
45. 012 USD eee Quantity Unit UsD unit between between between imports the in Trade thousand in 2012 2008 2012 2008 2012 2011 2012 country Map Trade EXT Efem o an eaa a o a a a I O O a OCT S E era a of e2 aa E ta remenans eeo sso osel tons ow o s se 2a aa ia cua e arn zosar tons 142 ma vol aa sa aa ___ aay i umtecioncom azn a 3 se aa C enn E E E SSCS a E eT E 25400 _oo2sa tons ase sf 9 26 aa E C tase toaro soar tons roof ff ss aa aa mjw 20020 ssj _nsos toms em of of 19 a aa ea suesen tsaa0 rosso a5ava tons os of a 14 aa aa ia uommay O 15047 16 40 tons oe a af a sal al __a CT Casa sane tone tons ral of 7 1a aa aa to Denman E s000 oro tons ora of of of s2 al E eo eeu sara aomr a7sai tons vl af of 1a aa aa ia smaun f oof eo _200na toms ae 2 a7 12 aa a i nooaxona cana reas E of af sa a __aa One of the key features of Trade Map is the World total estimation the first line of the table in Figure 61 The World total estimation is the sum of imports from reporting and non reporting countries for the product 080711 Watermelons fresh abbreviated as Watermelons below This number gives an overall value for the world market for this product Table 18helps clarify Figure 61 48 ITC S MARKET ANALYSIS AND RESEARCH TRADE M
46. 0328 23 17 14 0 4 35 and spices Articles of apparel 152352 147641 12 14 5 0 1 61 accessories knit or crochet Articles of apparel 149780 145345 27 12 3 0 1 64 accessories not knit or crochet Mineral fuels oils 82591 533386 z 12 137 distillation products etc Fish crustaceans 73623 41996 35 7 0 1 83 molluscs aquatic invertebrates nes Nickel and articles 59359 59196 thereof Meat fish and 38551 37237 seafood food preparations nes Pearls precious 25536 25072 stones metals coins etc Edible vegetables 24121 21291 and certain roots and tubers Articles of leather 18826 10075 animal gut harness travel goods From the first line of Table 26 the Malagasy analyst can see that overall Madagascar ranks 145 among the world s exporters of goods with a 3 p a decline in exports over the 2008 2012 period compared with the average annual world import growth of 6 over the same period and a 17 p a decline over the 2011 2012 period This suggests that Madagascar has reduced its overall share in world trade over the last 5 years Looking at exports at the HS 2 digit level helps highlight the overall performance of different sectors and possibly identify sectors that are interesting from the perspective of attracting foreign or domestic investment Sectors such as HS 09 Coffee tea mate and spices and HS 26 Ores slag and ash have experienced high growth in value between 2008 and 2012 23 a
47. 12 period Namibian imports of lumber HS 440710 in dark grey in Table 30 decreased by 4 per annum while exports from Zimbabwe to Namibia increased by 60 per annum This means that Zimbabwean exporters have increased their market share in Namibia However Namibia only represents 1 9 of Zimbabwe s exports Although the bilateral trade for this product is very small it does exist and this means that it is possible to export lumber from Zimbabwe to Namibia Namibia s imports for this product are important and Zimbabwe s exports are also important There is a potential complementarity between the two countries and therefore a potential to grow bilateral trade To estimate potential trade for lumber we subtract Zimbabwe s actual exports to Namibia US 152 thousand from the lower of two values the value of total Namibian lumber imports US 5 623 thousand and Zimbabwe s total lumber exports US 8 212 thousand We get an indicative potential trade of US 5 471 thousand Equation 5 Calculation of potential trade for lumber between Zimbabwe and Namibia Total Namibian lumber imports US 5 623 thousand Zimbabwe s actual exports of lumber to Namibia US 152 thousand Indicative potential trade US 5 471 thousand Trade Map also provides information on the ad valorem equivalent tariff applied by Namibia to Zimbabwe as shown in 94 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 31 This information allo
48. 2 73 74 76 81 89 91 94 50 71 71 87 90 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE EXECUTIVE SUMMARY Trade Map provides trade flow information in a user friendly and easily accessible format Users have access to one of the world s largest trade databases containing indicators on national export performance international demand alternative markets and the role of competitors from both the product and country perspectives Users can quickly and easily Analyse current export performance examine the performance and dynamics of a country s export markets for any product service identify the number and size of export markets and the concentration of exports highlight countries where market share has increased Identify promising export markets view the world s major importing countries for a specific product with indicators illustrating the concentration and growth rate of imports in each market Assess the level of competition in the global market competing countries exporting the same product are ranked in terms of value of exports and availability of additional indicators on quantities growth and market share Assess the level of competition in a specific export market view a country s competitors in any target market with information on the export performance of each competitor the number of supplying countries and their perform
49. 2 indicates the type of graphs that can be generated when Time Series has been selected Table 12 Explanatory notes for graph with time series Time Series Graph Options Specific Bar chart Bar chart on imported value Country or Curve Curve on imported value Select the number f ntri ane Bar chart or Bar chart on exported value BECennniee Curve Curve on exported value Select the years Specific Product Bar chart or Bar chart on balance in value Graph options By Curve Curve on balance in value Country Examples and further explanations of how to interpret graphs and tables are provided throughout Chapter 3 Product Analysis Identifying New Export Markets For Your Product and Chapter 4 Country Analysis Analysing a Country s Trade Portfolio through various concrete examples Graph Options The following graph options as shown in Figure 40 and Table 13 are available for bar charts Figure 40 Graph options Fa A H BL ao Table 13 Graph options Save Chart Print Toggle 3D E Image PEnEENAN Preview W View Select Enable A Select Chart in Reset Chart amp Color c Disable Type Palette Appearance Zoom Graph Types When a bar chart is posted a number of graph types are available as described in Table 14 Table 14 Graph types Point Bubble Line Spline Step Line Fast Line 3A aage J A 3 7 FastPoint 100 Stacked E F M ald Series Sal stacked ili Stacked om Column li
50. 2008 2012 a p a e ea ae ee ___ _ ae ae eee an America S 1 2 9 JERE lE 8 Jel amp oO 5 IG JE E fe n E e alalla z z 2 za 3 2jg AEIR E E 23g 3N R ale China oj aaj eaa TECT o 2285 oaao Tos 2169 ser esl ae 79 775 42 7 f 2 a 5 z 3 diii z alejajale Jalala Z al _ A Nn ole ZS aj 3 8 2 N A re Nlelele alelalsis 8 3 38 2 s i N 3 w 4 i NIN z 3 _ N de x w x gt os wn 110 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 12019 shows data reported by Brazil direct data and it can be seen that Belgium and the Netherlands appear to be the first and the fourth destinations of Brazilian exports respectively accounting for more than 45 of total export value However according to the import values declared by Belgium and the Netherlands and shown in Figure 120 these two countries do not even rank among the first 15 countries importing orange juice from Brazil Brazil Belgium and the Netherlands report to the UN Comtrade database and therefore in this case both direct and mirror data are available Among the various reasons that generally account for the discrepancies between direct and mirror data re exports can explain the difference in this specific case In fact Brazili
51. 45 2 345 12 5 6 352 Tons America cons n en asf 20 pran ef sef asf eefe a prama if rf 0720 Russian 35 35 0 2 Tons 583 Federation ofall The exporter can immediately see in the title of the table that Costa Rica ranks 10 in world exports of 080711 watermelons fresh see Figure 54 and that Costa Rican exports represent 1 59 of the world exports of this product In the first line of the table the table shown in Figure 54 is more clearly presented in Table 16 the world s imports of watermelons from Costa Rica amounted to over US 18 million in 2012 This number also represents the total value of Costa Rican exports of this product The Netherlands the United Kingdom and the United States are Costa Rica s major trading partners consuming 84 of Costa Rican exports of watermelons They are also the 5 7 and 1 largest importers of watermelons in the world respectively We can see the significant increase in Panama s imports from Costa Rica which have grown by 167 per annum in terms of value over the last five available years 2008 2012 and 89 in the last available year 2001 2012 We can also see that Europe absorbed 86 5 of Costa Rican watermelons exports in value in 2012 The United States of America USA absorbed only 12 5 of Costa Rican fresh watermelon exports in value in 2012 although it is the largest import market for watermelons in the world with a 23 6 share of world imports Costa Rican exporte
52. 5 727 USD thousand 465 665 727 1 164 164 316 USD thousand gt 1 164 164 316 USD thousand orters for the selected product in 2013 r d J j 3 Algeria Libya Egypt 38 Australia ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 2 4 4 How to export tables graphs and maps Tables graphs and maps can be exported into an Excel file or saved as images by clicking on the respective icon To export into Excel users simply need to click on the on the Excel icon which is just above the Table as shown in Figure 52 To save a graph or a map as an image users simply need to click on the disk icon AI just above the graph or map This allows easy manipulation and use of the information Figure 52 Export to Excel Download ae w Export the table in Excel Word or Text format Print the table 39 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 3 PRODUCT ANALYSIS IDENTIFYING NEW EXPORT MARKETS FOR YOUR PRODUCT Trade Map allows the user to look at trade data in from three different perspectives a product product group perspective a single country region perspective and a bilateral perspective for any set of two countries regions Focusing on a product lets users to analyse export markets and potential suppliers for this product and to identify the structure of those markets including recent trends in supply and demand opportunities to diversify into altern
53. 7 7 132 03 2 3 880 715 170111 NO O Raw sugar cane 68 937 68 937 240220 00 Cigarettes 9 50 363 containing tobacco 38 064 710221 ol Diamonds industrial unworked or 11 617 11 617 252329 ol 11 109 p a Poles 0 1 12 039 treated painted etc 440310 O 8 735 481910 iN O Cartons boxes 15 077 and cases of corrugated paper or paperboard 8 120 401120 Pneumatic tires 165 12 048 new of rubber for buses or lorries 7 800 7 800 Lumbe 8 212 940360 Furniture wooden nes 4 203 4 203 3 092 740311 ol Copper cathodes 92 212 and sections of cathodes unwrought 3 092 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 31 shows the actual trade between Zimbabwe and Namibia Namibia s imports from the world and Zimbabwe s exports to the world for overall trade and for individual products at the 6 digit level Total exports from Zimbabwe to Namibia amounted to almost US 2 million in 2012 and decreased annually by 27 between 2008 and 2012 Namibia s imports totalled more than US 7 billion in 2012 with an annual growth rate of 9 between 2008 and 2012 Zimbabwe s exports totalled almost US 4 billion in 2012 with an annual growth rate of 23 between 2008 and 2012 Overall the bilateral trade between the two countries is negligible as it represents only 0 04 of Zimbabwe s total exports Over the 2008 20
54. 977 016 956 374 949 943 1 499 950 3 828 361 2 060 379 2 203 793 3 470 958 3 509 972 809 564 1 313 655 1 497 083 2 715 407 1 591 347 2 132 086 2 733 775 3 336 130 87 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 88 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 5 BILATERAL APPROACH IDENTIFYING TRADE OPPORTUNITIES WITH YOUR COUNTRY S TRADING PARTNER A specific type of country analysis can be done using TradeMap to analyse bilateral or regional trade and to identify potential trade opportunities with one or more partners Chapter 5 describes the bilateral approach using TradeMap that can support researching questions such as What is the current trade structure between two countries What is the balance of trade between the two countries What are the differences between the export structures of each country Are there potential new areas that could be explored to expand bilateral trade As in previous cases numerous paths are available for the researcher but a typical one would include 1 2 In the main selection menu selecting the reference country generally the home country and the trading partner country Selecting exports or imports will provide trade indicators from the perspective of the reference country For example if exports are selected it will show the exports from the reference country to the partner country It will also c
55. ANY YEAR TO THE FOLLOWING MARCH 31 INCLUSIVE If a period is mentioned in a product label this is generally due to the application of the specific tariff during the period mentioned in the product label For the Costa Rican exporter this more detailed data is very helpful because it allows focusing on the specific variety of watermelons that the US actually imports Here she can see that the US imports watermelons mainly from April to November and specifically seedless fresh watermelons She may also want to click on Other Criteria to obtain the data in terms of Values Quantities Growth in value Growth in quantity Share in value in Unit Value Growth on unit value Index on values and Index on unit values as shown in Figure 70 Figure 70 Other criteria to assess trade dynamics Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 Product 080711 Watermelons fresh United States of America All other criteria Imports v Yearly time series by product v Product Cluster at 10 digit v Product Group None Country Group None Oword Country Partner Quantities Growth in value Growth in quantity Share in value in Unit values List of products imported by United States of A detailed products in the following category 080711 Wate Unit US Dollar thousand Table Sra Ja
56. AP USER GUIDE Table 18 List of worldwide importers of Watermelons in 2012 Trade Indicators Number Averag of e tariff importi estimat ng Zep compan applied ies by the availabl country ein Trade WM ET United States of Tons America France 68 703 703 61 639 639 112 001 112 001 China 59 535 535 37 731 731 420 1437 Tons 420 1437 Tons al ef af ef a Importers Value imported in 2012 USD thousand Trade balance in 2012 USD thousand Quantity Unit Annual growth in value between 2008 PLPA KA Annual growth in quantity between 2008 2012 Annual growth in value between 2011 PALPA KA Share in world imports Quantity imported in Unit value USD unit Poland 34 209 209 33 636 636 91 277 91 277 Tons ae A e musa 21 488 i870 s0647 Tons voo al al al 19 a aa C E Sman isao asz esara tone eos of o 3 v4 2x vo Norway isoa asor roaso tone ove af gt 7 v4 of e wizard vasa aae ozelo ral of 6 7 va 0 wo Poman eo mo raroa tone ora of of e va 2x o E EAE E E E aE Slovakia 13 010 010 12 12 831 28 064 064 Tons z _ S010 i Spain 11 656 256 061 18 049 Tons e Table 18 shows that the world import market for Watermelons reached a value of US 1 11 billion in 2012 Over the last five years 2008 2012 we can see an increase in value of the world market of 3 p a and an annual increase in q
57. Companies Growth on unit values xs Index on values Download al w le oa E Time Period number of columns Index on unit values fs per page Default 25 per page v 3 5 2 Investigate competing suppliers in a potential market at the tariff line level As the Costa Rican exporter did before to find the suppliers of watermelons to the United States see paragraph 3 3 Analyse the performance of competing suppliers by clicking on the product 0807114010 seedless watermelons fresh entered during the period from April 1 to November 20 in any year inclusive she can now see who the main competitors for the supply of this particular variety of watermelons to the US market are Costa Rica contributes to the US imports of this variety of watermelons only by a small percentage Performance of US trading partners is diverse some trading partners have increased their exports of 0807114010 fresh watermelons between 2008 and 2012 and some have not as you can see in Figure 71 Figure 71 US trading partners for a product at the NTL level o4 T TRADE MAP Os I C Trade statistics for international business development L5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Product 0807114010 SEEDLESS WATERMELONS FRE v Product Grou
58. ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE ANNEXES 107 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 108 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Annex I Limitations of foreign trade statistics International trade statistics provide a comprehensive means to assess trade flows among countries They are comprehensive in terms of product coverage more than 5 300 products under the Harmonized System geographical coverage around 220 countries and territories covering 97 of world trade and time series data under the Harmonized System are available since 1990 Moreover they are available at a moderate cost This makes them an attractive reference for market research and trade performance analysis ITC has developed a number of tools for international trade assessment and promotion based on trade related statistical information Trade Map Market Access Map Investment Map and Standards Map The tools present trade statistics and other trade related information in an analytical and user friendly format Users should however pay attention to the following when using international trade statistics Trade data is never complete Smuggling and non reporting are real problems in a number of countries In addition trade statistics like any other type of information are not free of mistakes and omissions Some countries include re imports in their import statistics and re exports i
59. Integration Association LAIA Partner All Partner Group Latin American Integration Association LAIA other criteria Imports v Yearly time series v by exporting country v Values v i US Dollar vii List of supplying markets from Latin American Integration Association LAIA for a product group imported by Latin American Integration Association LAIA l Product group Rice LAIA Unit US Dollar thousand FDI data Tariffs data data Download ad m Time Period number of columns 5 per page v Rows per page Default 25 per page v merere rra SEa inao Beendet rede f soosiana Latin American Integration Association LAIA Aggregation Uruguay 180 649 179 342 241 195 506 298 026 Argentina f 190 870 182 344 210 389 32 193 599 Brazil f 103 725 29 751 6 131 134 561 38 180 45 755 58 490 516 112 215 1 986 20 205 12 828 27 969 3 Colombia f Finally she can use the navigation menu and select By Importing Country in the Other Criteria bar to look at the demand side as indicated in Figure 110 Please note that the indicators on quantity share in value growth in quantity unit values growth in unit values and the indexes on unit values are not available when a country group is aggregated 101 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 110 Retrieval of LAIA countries demanding rice products from the LAIA region 22 ITC
60. LAIA see Figure 105 Figure 105 Creation of the Rice LAIA product group o4 TRADE MAP oy Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Ea Ag English Manage my Product groups New group name Rice LAIA Group Level 2D O4D 6D 100610 Rice in the husk paddy or rough 100620 Rice husked brown 100630 Rice semi milled or wholly milled whether or not polishec Tw avuTt vow i a A 100640 Rice broken H 1005 Maize corn 1006 Rice WE 100610 Rice in the husk paddy or rough 100620 Rice husked brown i 100630 Rice semi milled or wholly milled whether or not polished or La 100640 Rice broken K 1007 Grain sorghum 1008 Buckwheat millet and canary seed fl 11 Milling nroducts malt starches inulin wheat alten b lt Once a new group is created a message will appear The Group Rice LAIA has been successfully created Selection of region and trade partners Trade Map allows the rice entrepreneur to select the region of interest in this case the LAIA region in order to analyse intra regional trade flows On the Selection Menu page a Region should be selected in the country region box Many pre created regions are available for selec
61. M6 should be done in 2016 The Extended Balance of Payments for Services EBOPS represents a detailed segmentation provided by the MSITS 2002 of the broad service categories identified within the BMP5 framework defined as EBOPS 2002 In 2014 Trade Map data for services detailed categories refer exclusively to the 2002 edition of the EBOPS classification A new EBOPS 2010 classification has been built on the BPM6 framework The definitions of its components are provided by the MSITS 2010 1 2 1 2 1 Sources ITC together with the World Trade Organization WTO and the United Nations Conference on Trade and Development UNCTAD source the trade in services data from EUROSTAT for European Union EU countries The Organization for Economic Co operation and Development OECD for non EU OECD countries The WTO for the remaining countries 1 2 2 Geographical coverage You can check the countries for which Trade Map presents statistical information by clicking on Data availability http www trademap org stDataAvailability aspx in the Home page You can choose between product Figure 1 and services Figure 2 data This page also specifies the years quarters or months for which country data is available Figure 1 Product data availability Data Availability For all countries and territories Countries Countries Group No Data BM Reporting Data Time Series f Yearly Data 2 4 6 digits gt JJ Mirror Data Yea
62. Material Other ITC Tools More Viaetase alae English Product TOTAL All products Product Group None OQworld Country Madagascar v Country Group None Partner All i f Partner Group None other criteria Exports v Trade indicators v by product v Atsame level 2 digit v List of products at 2 digits level exported by Madagascar in 2012 Download w E Rows per page Default 25 per page v 1234 Trade Indicators Annual growth Annual growth Annual growth Annual growth of Trade balance in value in quantity in invalue world imp imports 2012 USD between between En thousand 2008 2012 2008 2012 poiana 2012 2082012 p a p a rom armoa asa nasaan 3 a a a a E or crochet Articles of apparel accessories not se Ores sg anes ran nson _ 27 e pa fuels oils distillation 82 591 533 386 products etc ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 26 List of products at the 2 digit level exported by Madagascar in 2012 Trade Indicators Exported Trade Annual Annual Annual Annual Share Ranking value balance growth growth growth growth in in world Code Product label 2012 2012 in value in in value of world world exports USD USD between quantity between imports exports thousand thousand 2008 between 2011 between 2012 2008 2012 2008 p a 2012 p a 2012 p a p a Coffee tea mate 191738 19
63. S FRESH IF ENTERED DURING THE PERIOD FROM DECEMBER 1 IN ANY YEAR aa aaa aan 0807114000 Watermelons fresh if entered during the period April 1 through November 30 i USA NTLs PORR 0807114010 SEEDLESS WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMB eee 0807114090 WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN a EE Tabe 080719 Melons fresh other than watermelons Bama f i _ 0807191000 CANTALOUPES FRESH IF ENTERED DURING THE PERIOD FROM AUGUST 1 TO SEPTEMBER 1 Download asl W E 0807191500 CANTALOUPES FRESH Default 25 perpage v Alternatively in the navigation menu she can choose to assess a market by products at the NTL level In this case she will need to select this option in the available navigation criteria as shown in Figure 68 Figure 68 Market assessment by NTL products 4170 TRADE MAP o gt I I C Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Data Availability Other ITC Tools A aag English v Product 080711 Watermelons fresh v Product Group None v More Reference Material Home amp Search world County United States of America v Country Group None v Parner All Partner Group None other criteria Imports v Trade indicators by country Directdata v b
64. S 55 billion to US 223 billion between 2001 and 2012 If a country has reported trade data at the tariff line level it is possible to retrieve such information at this level A quick way to do so is by clicking on Product Cluster at 10 digit in the Other Criteria tab The analyst has to note that the number of years available for products at the NTL level might not match the number of years available for products at the 6 digit level 86 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 101 Leading products exported by Brazil in 2012 at the NTL level RN P Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference A laterial Other ITC Tools Product TOTAL All products Product Group None O word Country Brazil vl Country Group None Parner All v More Partner Group None v veny ime seres x by product v f Product Cluster at 10 digit v Values vii US Dollar vii Atsame level 2 digi Yearly time series Product Cluster at 4 digit zil i Quarterly time series Product Cluster at 6 digit Monthly time series Product Cluster at 10 digit Tariffs data Download BE w F Time Period number of columns 20 per page ined Rows per page Default 25 per page v 12345678910
65. S Dollar Table Graph Map Companies FDI data Tariffs data Curve on imported value v FAQ H mB Ho F C Show World data From 1 to 5 Countries From M01 v 2011 v to M07 v 2013 v Update gt 120 000 100 000 80 000 60 000 40 000 20 000 j 0 i oz oz _ _ _ _ _ _ _ _ 12 OWE LOZ vi Or LIN LIN IN LONE zone cow wire DON OME W E Mexico Nicaragua Panama viet Nam Turks and Caicos Islands 3 4 Examine tariffs in potential new markets Trade Map also contains information on Ad Valorem Equivalent AVE tariffs applied by the country under review last column on the right in Table 19 AVE data are extracted from ITC Market Access Map www macmap org This information allows the exporter to gauge market access conditions for any potential market and compare the market access conditions faced by Costa Rica relative to its competitors Definition of Ad Valorem Equivalent AVE tariff Import tariffs can take a variety of forms Most often they are expressed in ad valorem terms i e a percentage of the value of the product However tariffs are often expressed in specific terms e g 2 per kg or 4 000 Yen per pair of shoes or 0 88 kg on the sugar content of a product This can make it difficult to compare tariffs Hence it is necessary to convert all tariffs to
66. TRADE MAP USER GUIDE Figure 122 From Trade Map to Market Access Map via the Market Access tab Compare tariffs Step 2 2 Tariffs applied by France to all exporting countries Product 150910 Olive oil virgin Applied tariff year 2013 Trade year 2011 Nomenclature Applied tariff data source ITC MAcMap complemented by WTO IDB Trade data source ITC Normalized trade matrix AVE Methodology AVE based on the World Unit Value lt lt New Search lt lt Modify Search Select Map to visualise applied tariffs by geographical distribution ze Table Map D cy Exporting country ica corresponding national tariff es ad valorem equivalent saan aa from partner country value in Afghanistan 2 0 Albania 2 0 Algeria 2 32 72 cS 14 American Samoa 2 32 72 ic Andorra 2 0 Angola 2 0 Anguilla 2 0 Antigua and Barbuda 2 0 Argentina 2 32 72 a 6 Armenia 2 32 72 es Aruba 2 0 Level of protection 0 10 51 eS 15 10 GB 110 151 OD 115 201 GD 20 201 Ss 130 401 GRD lt 0 501 a gt 50 2 Click on the tariff applied by France to Tunisia Square n 2 in Figure 121 to get the tariffs that different countries apply to the product 150910 Olive oil virgin originating from Tunisia as shown in Figure 123 Figure 123 From Trade Map to Market Access Map via tariff figures Compare tariffs Step 2 2 Tariffs applied by all importing countries to Tunisia Product 150910 Olive oil virgin
67. TRADE or ITC database Annual growth in value over the last Annual growth rate of exports from the selected country to the five years selected partner country over the latest 5 year period This trend is calculated using the least squares method If a country does not report data for the most recent year the trend calculation is based on mirror statistics If the last 4 years of the period are reported but the first year is missing the 5 year trend is based on only 4 years of reported data No trend is calculated if the selected exporting country has not reported trade data for at least 4 consecutive years Share in country s exports Share of the partner country in the exports of the selected country for the selected product Equivalent ad valorem tariff applied Average tariff faced by the exporter in the partner country s market by the importing country to the This data is extracted from ITC s Market Access Map exporting countr www macmap org Partner country s imports from the world Value in US thousand Value of total imports of the selected partner country for the product under review as reported to the COMTRADE or ITC database or as calculated using mirror statistics Annual growth in value over the last Annual growth of the selected partner country s total imports for the five years product under review over the latest 5 year period The trend is calculated using the least squares method If a country d
68. This can be done at HS2 HS4 HS6 or NTL level The table will also provide key indicators such as volume and value exported as well as growth and the country position in the global market of the product sector analysed 3 By selecting by country on the menu at the top of the page the same analysis can be done by destination country including again the key market indicators as well as an estimated tariff level faced by the country in different markets 4 The information can then be displayed in chart graph or map format and stored or exported for further analysis To illustrate this process two examples are provided that of a government analyst seeking to identify Madagascar s national trade performance by sector and a Brazilian trade advisor analysing the country s export performance 70 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE A GOVERNMENT ANALYST FROM MADAGASCAR WISHES TO IDENTIFY NATIONAL TRADE PERFORMANCE BY SECTOR 4 1 National trade performance by sector As an example the government of Madagascar wishes to investigate how the country competes in the world market in terms of exports in order to channel efforts in specific sectors to attract foreign or domestic investment and or stimulate international trade 4 1 1 Analyse the exports portfolio Figure 88 Selection criteria for a by country analysis of exports lt lt RAD os I TC TE statistics E MAP development Monthy quarter
69. Trade Map User Guide Trade statistics for international business development November 2014 Market Analysis and Research MAR Division of Market Development Street address P 41 22 730 0111 Postal address lt P A nt International Trade Centre F 41 22 733 4439 International Trade Centre Trade ALY cen ernational 54 56 Rue de Montbrillant E itcreg intracen org Palais des Nations 1202 Geneva Switzerland www intracen org 1211 Geneva 10 Switzerland ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE AVE BOP BPMS5 BPM6 CIF COMESA EBOPS EC FOB GATS HS ITC LAIA LDCs m MERCOSUR MEN MSITS n e s NTL p a SITC TSI UNCTAD UNSD WTO ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Acronyms Ad Valorem Equivalent Balance of Payments Balance of Payments Manual 5 edition Balance of Payments Manual 6 edition Cost Insurance and Freight Common Market for Eastern and Southern Africa Extended Balance of Payments Services classification European Commission Free On board General Agreement on Trade in Services Harmonized System International Trade Centre Latin American Integration Association Least developed countries million Mercado Comin del Sur South American Common Market Most Favoured Nation Manual on International Trade Statistics not elsewhere specified National Tariff Line per annum Standard International Trade Classification Trade Su
70. an exports enter the European market mainly through the two largest ports located in the Netherlands and in Belgium the port of Rotterdam and the port of Antwerp When recording international trade transactions Brazil considers Belgium and the Netherlands as the two markets of destination for its orange juices and therefore counts the respective trade flows as exports to those countries Nevertheless the Netherlands and Belgium do not record these products as imports from Brazil but consider them as just transiting through their national territories In fact they are re exporting the products to other continental markets and this explains why Germany and France appear among the top countries of destination in the mirror statistics table Another reason why countries appear as importers in the statistics provided by the selected exporting country but not in the table based on mirror statistics is due to the fact that these countries have not reported to UN Comtrade or ITC Figures 119 and 120 also show that sometimes the import export values declared for the same trade flow by Brazil and by a partner country do not coincide This is a common occurrence and there are over 20 reasons to explain this statistical phenomenon Please refer to the FAQ section on the Trade Map Website http www trademap org stFAQ aspx li_Answer2_3 Given the discrepancies described above foreign trade statistics should never be the sole medium for international markets
71. an automatic email in your mailbox to activate your account You will need to click on the link provided in the email to confirm and validate your account If you do not receive a confirmation email you should check your spam box since the automatic email might be received as spam ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE In the first step of the registration process the system asks for your country Figure 4 If the system identifies you as a user from a developed country but you are indeed from a developing country please check the related box on the second page of the registration process Figure 5 Then follow the instructions in the automatic email you will receive Figure 4 First step in the registration process Please enter your email address An activation email will be sent to this address It will be used to login to the ITC Market Analysis Tools Confirm your email address Select your country Continue registration gt Figure 5 Second step in the registration process eI International X E MARKET ANALYSIS TOOLS ACCOUNT SS ms Registration to the ITC s Market Analysis Tools Market Analysis Tools j i a Trade Map Features Trade in services data Yearly trade data HS and tariff line Mandatory information Monthly and quarterly trade data at the 2 digit Email address ee TS a _ x onthly and quarterly trade data at the 4 an a 6 digit level HS and at the t
72. ance in the market Find information on the average tariffs applied by countries to the import of a specific product from specific partner countries a first overview on market access conditions is directly available in Trade Map further and more detailed information is available by following a direct link to Market Access Map Market Access Map provides tariff line market access information such as ad valorem equivalents and specific tariffs as well as tariff rate quotas MFN and preferential tariffs applied under bilateral and regional trade agreements View trade data at the national tariff line level trade flows are detailed at the NTL level for around 10 000 products and more than 150 countries covering more than 90 of world trade trade in services data is also available under the Balance of Payments nomenclature Identify new supplying markets countries exporting a product both to the world and to a specific market are ranked against one another thus allowing direct comparisons of current and potential national suppliers Review opportunities for diversification in a specific market by comparing the demand for a set of similar or related products services in the market under review Assess national trade performance make an overall evaluation of national trade performance and identify sectors and products services in terms of their potential for investment and trade promotion Identify existing and potential bilateral trade with any pa
73. and 6 digit HS levels and you will also have the option of choosing data at the 8 or 10 digit NTL level if you specify a country See Table 9 for further explanations Figure 30 and Table 9 below list the different levels of product clusters corresponding to a product code selected at the 2 digit level e g 08 HS 2 Edible fruit and nuts peel of citrus fruits or melons 26 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 31 Trade indicators by product criteria selection other criteria Exports Trade indicators by product B At same level 2 digit At same level 2 digit Product Cluster at 4 digit Product Cluster at 6 digit Table 9 Explanatory notes for trade indicators by product Harmonized System or National Tariff Line Level of analysis HS 2 Product Chapter Lists all product groups at the 2 digit level imported or At same 2 exported by the country or the region digit level lt is used for analysis at E g 08 HS 2 Edible fruit and nuts peel of citrus fruits or melons HS 4 Groupings within the chapter sub sector macroeconomic level to determine the export import portfolio of a country at the Product sector level Cluster a E g 0804 HS 4 Dates figs pineapples avocados at 4 digit guavas mangoes and mangosteens fresh or dried lt is used to determine the export import portfolio of a country at a more specific level HS 6 Product s within the grouping pr
74. applied by the country Average distance of supplying untries km Share in world imnoarte Trade balance in Concentration of supplying countries Annual growth in value betwee Annual growth in 2013 USD value between thousand 2009 2013 won ta779 005705 asare Juntessitesatamenca i 232832868 70372 to retrieve more Jemi o f ene osr trade indicators E E E a aa e E onarena moneo sana o Ce soca oirre05 Expand the information by clicking on the plus symbol as shown in Figure 34 The result of this operation is shown in Figure 35 where you have a larger set of indicators including among others indicators on the average distance between a country of reference and all its trading partners and on market concentration Importers Click on the plus Increase the number of rows in the table Figure 35 More trade indicators Trade Indicators Average tariff estimated applied by rEg Average of supplying countries km Share in world mports Trade balance in 2013 USD thousand Concentration of supplying countries Annual growth in value between 2012 2013 Annual growth in value between 2009 2013 importers D r E e Jumeosaesormera i zeo oran o f e o o a e E A E S E T a O ET e E E of E T E S ET 2 4 1 2 Time series You can also expand the time series and retrieve more periods monthly quarterly or yearly on one page as
75. applies to the import of the specified product for each country Please note that the product is identified at the HS 6 level and the tariff displayed is an average of the tariffs applied to the sub products at the NTL level However if the Costa Rican exporter wishes to retrieve the exact tariffs applied at the NTL level this will be possible by refining the query in Market Access Map 3 5 4 Examine seasonal variation of the product at the tariff line level An interesting feature of Trade Map is the option to show trade data at the NTL level on a quarterly or monthly basis as shown in Figure 73 Figure 73 Selection of quarterly or monthly time series 4470 T L J Trade statistics for international business development L5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE Saag Engish v Product 0807114010 SEEDLESS WATERMELONS FRE v Product Group None y O world Country United States of America v Country Group None Partner All v Partner Group None other criteria Imports Yearly time series 4 bycountry v Directdata v Values v i US Dollar Yearly time series Quarterly time series i Monthly time series Companies markets for a product imported by United States of America i Product 0807114010 SEEDLESS ESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR
76. ariff line level Company data e 4 44 Choose a password Dine hahar nanmirit aansh ahina Intern ani mien nen ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 10 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 2 HOW TO USE TRADE MAP 2 1 How to enter the database Figure 6a Log in 4 X TRADE MAP L Trade statistics for international business development S Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Login English The following institutions support free access to Trade Map through the North South partnership programme Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Product Single Group Country Region Laval X i Advanced search xi Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series Choose your language English French or Spanish versions are available and click on the login button Figure 6b
77. arket analysis online tools through a common registration portal at http www intracen org mat or directly in Trade Map see Figure 3 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 3 Home page 24 RADE MAP os I TC TE statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Login English The following institutions support free access to Trade Map through the North South partnership programme dt g oy ik Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Imports Product Single Group Laval X i Advanced search Country Region Laval xi Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series When you reach the Trade Map home page the selection menu is displayed at this stage you can already start the navigation without having to login or register By selecting a product and a country and clicking the appropriat
78. arly trade data Import amp export values volumes growth rates market shares etc Data Availability Other ITC Tools More UEa ag Engish Product Product Group None Home amp Search Reference Material World County All v Country Group None X Partner All Partner Group None Direct data z Direct data Mirror data Yearly time series Quarterly time series Monthly time series by product by service criteria After submitting a query in the main Selection Menu Trade Map generates a table providing the data you requested A navigation menu will always appear at the top of the page and will allow to directly modify the different search criteria as shown in Figure 27 and Figure 28 The navigation menu represents a practical way to modify your query criteria You can Directly change the country of reference or retrieve the country groups that you have created under My Account please note that you can select the World option to assess the global market Directly change the product of reference or retrieve the product groups that you have created under My Account please note that the item Total all products is considered as a product itself Directly change the partner country or retrieve the country groups that you have created under My Account please note that this field is set by default to All i e you have not chosen any speci
79. ative markets or away from traditional sources of supply This section describes how to run a product analysis to answer a series of specific questions from the perspective of Trade Support Institutions TSIs and exporters Typical questions could be What are the major importing countries for a product What are the trends Is the target market concentrated in terms of suppliers How far are the supplying countries from the target market Which countries are the major competitors in a specific market What are the tariff measures applied in a potential new market What are some of the companies importing or distributing the product of interest One of the most common uses of the Trade Map database among exporters is to identify potential markets and to prioritize these markets relative to a set of market attractiveness criteria such as growth size and tariff restrictions In this case Trade Map can be used to Assess the current export situation of a country for a specific product of interest Identify the countries with greatest demand for the product of interest and the most recent trends identify the competitor countries exporting the product of interest and their export performance and to assess the tariff levels applied in the target markets Although the database can be navigated using different paths a typical research would include 1 Selecting the product to be analysed using the product search feature 2 S
80. babwean TSI can analyse the trade potential with Namibia at the HS 6 digit product level 5 1 Assess current bilateral trade between two countries at the product level The example focuses on a TSI officer in Zimbabwe analysing the trade potential with Namibia It is always important to start from the Selection Menu page where in this case Exports has to be selected as the direction of trade Zimbabwe as the country under review and Namibia as the partner country as shown in Figure 102 The result table referenced in the internal selection menu as in Figure 103 provides bilateral trade data at the sector level i e at the HS 2 digit level Figure 102 Selection Menu bilateral trade between Zimbabwe and Namibia gt ITC TRADE MAP 4 Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More E aag English v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Single OGroup n o
81. ble graph Size of national supply and growth of international demand for export products of Brazil 2012 170111 Raw sugar cane Scale 4 000 000 US Dollar thousand i J 260111 Iron ores amp concentrates oth than roasted iron pyrites non agglomerated 2012 20 090111 Coffee not roasted not decaffeinated 260111 Iron ores amp concentrates oth than roasted iron pyrites non agglomerated 15 World market share 23 6 H 271019 Other petroleum oils and preparations Annual growth of world imports 18 Exports 23 809 804 US Dollar thousand Brazil has increased world market share for Iron ores amp concentrates oth than roasted iron pyrites non agglomerated 100590 Maize corn nes 999999 Commodities not elsewhere specified Ee 120100 Soya beans Annual growth of world imports between 2008 4 NN270900 Petroleum oils and oils obtained from bituminous minerals crude 230400 Soya bean oil cake amp oth solid residues whether or not ground or pellet World market share of Brazil 2012 For more in depth analysis on the leading Brazilian export products the analyst can choose Yearly Time Series instead of Trade Indicators in the navigation menu This will allow examining trade data for the products and the trend of specific trade indicators over time as shown in Figure 101 a minimum of 5 years is shown in the screen Total exports of Brazil increased significantly from U
82. broken down by product category List of companies exporting the v v Exp selected products broken down by product category List of companies importing the selected products in the v v 4 mp selected country broken down by product category List of companies exporting the selected products in the v v v Exp selected country broken down by product category 2 2 1 How to select a product or a group of products 2 2 1 1 Select a product or a group of products in the main selection menu To select a product type a keyword or HS product code in the product selection field as shown in Figure 10 Figure 10 Select a product d i Advanced search Country Region x i Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series For example if you enter coffee as keyword in the box Product all the first twenty HS codes with a label containing the word coffee will be displayed in the drop down menu as shown in Figure 11 If you enter 09 as product code a list of the first twenty products whose product code contains 09 will be displayed To select a product just click on the HS product code in the available list Product codes at the 2 4 or 6 digit level of the Harmonized System revision 1996 2002 2007 or 2012 can be selected 16 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 11 Automatic product selection Imports Product Single Group X i Adva
83. car growthin growth in partner partner import USD PAPA U1 D s exports value value countries countrie growth in thousand thousand between between in world sin value of 2008 2012 2011 2012 imports world partner p a p a imports countries between 2008 2012 p a Importers World 1224514 1434473 cae 356917 196561 102560 277418 76457 13757 k 69514 53225 67118 62678 60543 32568 United 54385 44759 States of America Singapore 49528 11282 fF France China O o1 NO NO ol Germany Canada Area nes South 40022 112212 Africa Italy 38315 2170 13 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 4 2 Analyse trends in a sub sector 4 digit product groups Trade Map also offers the possibility of conducting a more in depth analysis of each of the groups of products exported by Madagascar as listed in Figure 91 By clicking on the symbol next to a product code the analyst can see all the products included in this product cluster at the HS 4 digit level as in Figure 92 and 76 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 29 In this way the analyst to identify those products that appear to be promising in terms of export potential on the basis of the market s size and dynamics Figure 91 Expand the list of products at the HS 4 digit level 9 Trade statistics for international business
84. ce 2001 List of importing markets countries and regions for a specific product by a country region since 2001 V Data on the bilateral trade 7 Wh Imp Exp between the two selected countries for the latest available year Exp Exp Imp Exp Services data are available only at the yearly level no quarterly or monthly data for services data No company data are available for trade in services information Between June and December trade indicators are available for the previous year between January and May trade indicators are available for the year prior to the previous For example between June and December 2014 Trade Map provides trade indicators for the year 2013 while between January and May 2014 trade indicators are available for the year 2012 15 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE You select You will obtain Product nae f Partner Import Year Trade Map Table Service Cty S arter Export p _ Month VY Yearly quarterly monthly data on 7 VY Imp Exp bilateral trade between the two selected countries time series since 2001 Y Data on bilateral trade of 7 VY A Imp Exp selected products between the two selected countries for the latest available year 4 Yearly quarterly monthly data on bilateral trade of selected Y vA v Imp Exp products between the two selected countries time series since 2001 List of companies importing the v v Imp selected products
85. click on your name and select Manage my Country Groups to create or modify your own country groups as indicated in Figure 22 and Figure 23 Figure 22 The My Account menu Manage my Country Groups 4 TTA TRADE MAP 4 Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc UE Ag English Manage my Country Groups Manage my Product Groups J Logout Data Availability Reference Material Other ITC Tools More Home amp Search 22 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 23 Create your own country group 477C TRADE MAP L Trade statistics for international business development A5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE aag Engish Manage my country groups New group name Dominica Dominican Republic East Europe not elsewhere specified Ecuador Egypt a El Salvador Equatorial Guinea a Eritrea Estonia Ethiopia lt lt Europe EFTA not elsewhere specified Europe Othr Nes i lFuronean lJnion Nes For instance you can create a new group with the name soybean importers Select the countries to include in this group by clicking on their names and then on the icon as s
86. crude m beans 17 17 248 319 17 248 319 17 095 600 095600 138 470111 Raw sugar cane 0 cane 9 836 041 9838037 0 iron ores amp concentrates other than Soya bean oil cake amp oth solid ja zm residues whether or not ground or pellet 990557 Cae 83 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 30 List of products at the 6 digit level exported by Brazil in the latest available year Trade Indicators Exported Trade Annual Annual Annual Annual Share Ran value 2012 balance growth growth growth growth in world king in USD 2012 USD in in in of world exports world Product label thousand thousand value quantit value imports exports betwee y betwee between n 2008 betwee n 2011 2008 2012 n 2008 2012 2012 2012 p a p a p a p a 260111 Iron ores 23 809 804 23 809 647 30 concentrates i than roasted iron pyrites non agglomerated Petroleum oils and oils 20 305 900 6 900 148 obtained from bituminous minerals crude 260112 Iron ores amp 7 179 488 7 179 488 20 7 28 14 29 3 1 concentrates other than roasted iron pyrites agglomerated Soya bean oil cake amp 6 595 457 6 593 240 11 5 16 5 23 6 2 other solid residues whether or not ground or pellet 090111 Coffee not roasted 5 721 722 5 721 722 15 28 15 24 4 1 not decaffeinated 999999 Commodities 5 637 368 5 590 217 11 2
87. cs as a basis for strategic market research 55 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE objective of levying duties and identify products more specifically The NTL classification is usually a further breakdown of the product groups covered at the HS 6 digit level check online which countries are reporting data at the NTL level at www trademap org stDataAvailability aspx For instance the HS 6 digit code 080711 Watermelons fresh refers to different tyoes of watermelons There are four US NTL codes that fit within this 6 digit cluster of Watermelons fresh The main differentiation is made on the basis of the period of the year when the merchandise enters the US market Furthermore the US nomenclature differentiates between seedless and other watermelons Please refer to Table 20 for the exact NTL lines Table 20 USA NTL codes of HS code 080711 Code Product label Seedless watermelons fresh entered during the period from April 1 to 0807114010 i i i November 30 in any year inclusive 0807114090 Watermelons fresh entered during the period from April 1 to November 30 in any year inclusive not elsewhere specified or included Seedless watermelons fresh if entered during the period from December 1 0807113010 i in any year to the following March 31 inclusive Watermelons fresh if entered during the period from December 1 in any year to the following March 31 inclusive not elsewhere spec
88. d can be observed by looking at the growth of imports in value between 2011 and 2012 the latest available year in Trade Map Romania Morocco 3 7 Identify similar products imported by the given market This favourable situation may lead the Vietnamese exporter to consider expanding his portfolio of products in the Korean market To do so he should examine opportunities for product diversification in order to benefit from the promising trend observed for the product under review He then needs to know what complementary products the Republic of Korea is importing and what products are experiencing a growing demand The exporter can choose to assess the Korean market by imported products To do so he has to click on By Product in the Other Criteria bar in the drop down menu as shown in Figure 85 this action will generate a list of products that belong to the same product cluster and that offer a potential for diversification In this case Trade Map will provide the exporter with a list of all products belonging to the same product cluster imported by the Republic of Korea and starting with the 4 digit code 6204 The trade data will be displayed for the most recent years available Figure 86 and Table 24 show data for the years 2008 2012 67 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 85 Analysis by product criteria selection 24 T TRADE MAP os I C Trade statistics for international business development
89. derstanding the structure and evolution of international markets is essential for both firms and TSls Firms that want to open up to international markets to diversify their export base both in terms of products and clients as well as their import base in terms of suppliers are confronted with several questions such as What is the size of the world trade for a product or service What are the trends for that market i e is the market growing and by how much Which countries does my country currently trade certain products with Are there opportunities to identify new or alternative markets What tariff measures exist in a specific market Which countries compete to supply a specific product service to a specific market or to the world Is there seasonality for imports of a specific product in a given market TSIs need to identify which sectors and partner countries to prioritize and which development strategies to focus on Detailed analysis of trade statistics helps them gauge a country s competitiveness and identify priority products services and export markets by answering questions such as What are my country s priority products services and markets for trade promotion What countries supply the majority of my country s imports What alternative sources of supply are available What is my country s current trade performance For what products services is there potential to increase bilateral trad
90. development amp Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc 3 ITC TRADE MAP world Country Madagascar Country Group None Partner All Partner Group None other criteria Exports v Trade indicators v by product v Atsame level 2 digit v List of products at 2 digits level exported by Madagascar in 2012 Table Graph Download BE W P Rows per page Default 25 per page v 1234 Trade Indicators Annual growth in Annual growth in Annual growth in Annual growth of Share in Product label Trade baance value between quantity between value between world imports worid Sa world sate ne z p a Cim a between 2008 2012 exports p Tain 008 2012 2008 2012 2014 2012 between 70 2008 2012 spor is Si IAAT r E T E T joo Coffee tea mate and spices 191 191 738 190 90 328 8 crochet or crochet a rc aaa Fish crustaceans molluscs aquatic i Home amp Search Data Availability Reference Material Other ITC Tools More VE aag Engish vi Product TOTAL All products Product Group None l Figure 92 List of HS 4 digit products exported by Madagascar under the product group 09 Se RAD ao ITC TE statistics E MAP development Mo
91. duct label 2008 2009 2010 2011 SEEDLESS WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR INCLUSIVE WATI IS FRES 30 IN 0807114090 WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR en ziak pan wa 70 408 INCLUSIVE NESOI SEEDLESS WATERMELONS FRESH IF ENTERED DURING THE PERIOD FROM DECEMBER 1 IN ANY YEAR TO 5 6 0807113010 THE FOLLOWING MARCH 31 INCLUSIVE 37 789 44 757 34 974 52 325 48 662 WATERMELONS FRESH IF ENTERED DURING THE PERIOD FROM DECEMBER 1 IN ANY YEAR TO THE as 0807113090 9 oaazs12080 FOLLOWING MARCH 31 INCLUSIVE NESOI 11 994 aml 11 021 4 740 8 652 The table in Figure 69 is further detailed in Table 21 Trade values for certain NTLs are zero over the years This may depend on two factors 0807114010 146 739 161 880 189 523 118 324 134 568 1 At the NTL level it might happen that data compilers add new product codes or remove some depending on the availability of information or on the country s needs In Trade Map however when this happens no product code is removed Therefore the trade values for removed products are automatically set to zero For example the products at 10 digits are all sub products of the HS 6 code 080711 the product 080711 0000 does not provide any specification the code is composed of the six digits of the parent code and a series of zero s In the example the trade value for the sub
92. e in the table with all the results The possible matches appearing first are those with the two keywords in the label There are 4 countries with a specific NTL for essential oil of eucalyptus In order to understand the 6 digit HS product group that the product eucalyptus oil belongs to the trade adviser only needs to take the first 6 digits of the identification code used by those 4 countries HS 330129 Please note that also Switzerland and Morocco appear in the search result with one NTL but their product labels are in French Huile d eucalyptus et huile de santal and Huile essentielle d eucalyptus non deterpen e respectively The NTL level descriptions are not always translated into English For example for South American countries product labels are available in Spanish for many French speaking African countries labels are available only in French and for some former USSR countries product labels are in Cyrillic 18 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 14 Advanced product search by keyword at the NTL level Search of Products by keywords Search by Keywords Search by Hierarchy OAt 2 4 Country All Keywords eucalyptus oil Rows per page Default 25 per page v 33012910 Australia Essential oils of eucalyptus cajeputol United States of aa 2 Fe Jil 3301291000 Anenca Essential Bils of eucalyptus 33012920 Pakistan Essential oil of eucalyptus 3301296
93. e last five years p a See the trend of a market and specific trade indicators over time pre calculated online for the users Time Series data enable users to see product or market trends over time Yearly quarterly and monthly time series celica It enables users to see the result by partner country It enables users to see the result by product It enables users to obtain a table with trade in services data for the specified countries This option is only available when a country has reported its trade data Importing or exporting company of a specific product By country By product By service Direct Data It enables users to get data for non reporting countries using mirror Statistics This also enables users to Mirror Data check the consistency of data of reporting countries See Annex The trade of non reporting countries has been reconstructed on the basis of data reported by partner countries or mirror statistics Although using mirror Statistics has its shortcomings see Annex it does generate a wealth of information for certain countries which would otherwise be unavailable 2 3 2 Trade Indicators by product If you choose to retrieve trade indicators for a product as shown in Figure 31 you will be able to do this at the global level or for a specific country If you do not choose any specific country you will be able to choose among products at the 2 4
94. e link you will be able to navigate through the different tables up to a certain level of detail Once reached this level the following pop up window will be prompted on your screen to ask you to login or register for continuing the navigation To freely access quarterly data for product codes at the 2 digit level HS please register and login Registered users Registered users free subscription Trade in services data f v v Yearly data for 1 200 products 2 and 4 digit level of the Harmonized system nomenclature HS Yearly data for more than 10 000 products 6 digit level HS and tariff line Features Anonymous users Monthly and quarterly data at the 2 digit level HS Monthly and quarterly data at the 4 and 6 digit level HS and at the tariff line level Company data v 7 Already have an account Create an account Subscription Email add Create an account for ITC s market For more information mal a Fess fc fl j T l 7 li r Jt analysis tools about subscrition Password options A Remember me Forgot your password EEN Dpions i Fens For more information please contact us by email at marketanal To create your personal account click on the button Register Now when the Restricted access pane is displayed You can also click on the Login button on the top right side of the selection menu Complete all information before submitting the request form You will receive
95. e unit values over time as a percentage of the unit value in the reference period All the trade values in Trade Map are expressed in US dollars Exchange rates values are converted from US dollars to other currencies using the average exchange rate over the monthly quarterly or yearly period the source is www oanda com ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 2 4 How to create a Table a Graph or a Map 2 4 1 How to create a Table A table is the default result of any query done through the Selection Menu Time Series Trade Map will produce a table that can be then modified through the Trade indicator or internal navigation menu 2 4 1 1 Trade Indicators Figure 34 Trade indicators 24 ZL ITC Trade statistics for international business development Either you select to visualize Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc arch Data Availability ther Lic Too More Product TOTAL Allr products World County All Partner All yme amp Sea Reference h taterial Mr Accour nt My 7 q English Product Group None gt Country Group None Partner Group None List of importers for the selected product in 2013 Product TOTAL All products Graph Download BE w F zs Rows per page Default 25 per page 12345678910 Trade Indicators tariff estimated
96. e with a specific partner What are the trade flows between my country and a specific region or economic group What are the potential importing distributing Companies of my product in a target country 1 2 What can be found in Trade Map This guide is meant to help Trade Map users Understand how to use the online application Chapter 2 Identify new export markets for a product Chapter 3 Analyse a country s trade portfolio Chapter 4 Identify trade opportunities with a country s trading partner Chapter 5 Analyse trade in services statistics Chapter 6 1 2 1 Data coverage ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 1 2 1 1 Products Trade Map is based on the Harmonized System The Harmonized System HS is an international nomenclature for the classification of products published by the World Customs Organization www wcoomd org It allows participating countries to classify traded goods on a common basis for customs purposes At the international level the HS nomenclature is a six digit code system for classifying goods The HS comprises approximately 5 300 article oroduct descriptions that appear as headings and subheadings arranged in 99 chapters grouped in 21 sections that refer to specific product categories animal products vegetable products mineral products etc The six digit structure can be broken down into three parts the first two digits HS 2 identify the chapter
97. ection faced by the exporter By clicking on the link the user can also see the tariffs applied by the partner to competing countries This data is extracted from ITC s Market Access Map available at www macmap org An exporter can use this module to scan the world for the best market access conditions offered by all possible importing countries Exported growth in value Tariff equivalent ad valorem faced by the exporting country Using Time Series in the navigation bar the exporter can see that her country has steadily increased the quantity it exports to its partner countries Figure 55 and had a 4 fold increase in the value of its exports of watermelons over the period 2001 2012 44 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 55 List of importing markets for watermelons exported by Costa Rica in quantity SSA TTC TRADE MAP o gt Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 Product 080711 Watermelons fresh Product Group None i Oworld County Costa Rica Country Group Partner All Partner Group other criteria Exports Y Tra Trade indicators Yearly time series ing markets for a product exported by Costa Rica i Quarterly time series Product 080711 Watermelons
98. ed to as mirror statistics Mirror statistics are a second best solution when no data is available and allow to cover low income countries that do not report national trade statistics to UN Comtrade or ITC However mirror statistics have a number of shortcomings when compared to the first best solution of nationally reported data First and foremost they do not cover trade with other non reporting countries Second there is the problem of trans shipments which may hide the actual source of supply Third mirror statistics invert the reporting standards by valuing exports in c i f terms 1 e including transport costs and insurance and imports in f o b terms i e excluding transport costs and insurance In an effort to make some of these discrepancies more transparent Trade Map allows users to choose between mirror and direct statistics as shown in Figure 119 109 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 119 List of importing markets for a product exported by Brazil direct data Se 2 g ITC TRADE MAP Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data i _ Reference W lateral Other TC Tools More Mr Account My 7 Product Product Group None O Oworld Country Brazil EJ Country Group None Partner All Partner Group None other criteria Exp
99. efault indicator of trade values to different indicators quantity unit value etc All calculations on the time series are done online and every week new data are uploaded to the database Companies select this if you want to view records of companies importing exporting distributing the product of your choice The main source of company data available in Trade Map is Kompass www kompass com Yearly Time Seres Quarterly Time Series Monthly Time Series Companies It is not necessary to select a product a country and a partner country for every query You need to select at least one product or one country region and then the import export direction of statistics Table 4 shows all possible selections from the selection menu and the corresponding results Please note that if you select a product that has been created in the HS revision 1996 2002 or 2012 and this is not available in HS revision 2007 it will not be possible to select the button trade indicators Trade indicators have been calculated for products available in HS revision 2007 Please also note that the company selection button is available only if you select a product in the product tab The information is available for a number of countries depending on current availability of information 14 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE The combination of the different selection criteria give access to different pieces of information and a
100. electing exports and trade indicators in the selection menu will provide a list of countries exporting this product and will help review the current level of exports from the country Note As the screen only shows the first 25 records if the country is not a large exporter it will show in the following pages 3 Trade indicators will also allow the exporter to see if her country has increased or decreased exports during the past few years and identify the largest or strongest growing competitor countries 4 By going back to the main selection menu and selecting imports the global market for the product can be analysed including size growth seasonality and general tariff levels 5 The information can then be displayed in chart graph or map format and stored or exported for further analysis To illustrate this process two examples will be analysed The case of a watermelon exporter from Costa Rica looking for new export opportunities and that of a Vietnamese manufacturer looking to diversify his exports 40 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE AN EXPORTER OF WATERMELONS FROM COSTA RICA LOOKING FOR NEW MARKETS 3 1 Review current situation of the country s exports As afirst step the Costa Rican exporter of watermelons can use Trade Map to see which countries currently import watermelons from Costa Rica In the Selection Menu she should enter the keyword watermelons and a list
101. er can use the module to get a birds eye view of the tariff rates that her country applies to all possible exporting countries in order to minimize tariffs on imported materials A TSI can use the module to identify products and markets that offer good prospects for trade promotion 54 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 66 Tariffs applied by different importing countries to Costa Rican Watermelons 2 ITC MARKET ACCESS MAP Improving transparency in international trade and market access cuice searen Advanced analysis v Raw Data Download v Country analysis v Options v Support materials v Find tariffs fs gt Compare Tariffs Results Logged in as MY Mr English v Find non tariff measures Find trade remedies Trade agreements and Rules of Origin Compare tariffs Video tutorial User guide Tariffs applied by all importing countries to Guatemala Product 080711 Watermelons fresh Trade year 2011 Applied tariff data source ITC MAcMap complemented by WTO IDB Trade data source ITC Normalized trade matrix AVE Methodology AVE based on the World Tariff Profile WTP lt lt New search lt lt Modify search E Table Map a rm fe Level of protection csy Guatemala s Correspondi ponding No of exportsto Totalad ic codes in Importing a corresponding Level of partner valorem Revision country national tariff protection country equivalents lines val
102. erpeneless incl concretes and absolutes excl those of citrus fruit geramium jasmine lavender lavandine mint lt and vetiver Eucalyptus oil 1404100020 United States of Canaigre chestnut curupay divi divi eucalyptus gall nuts hemlock larch mangrove oak sumac tara uranday wattle amp oth materials for America tanning 44039903 Norway Wood in the rough whether or not stripped of bark or sapwood or roughly squared Other Other Wood for pulping of eucalyptus 4407992101 New Zealand Wood eucalyptus species sawn or chipped lengthwise sliced or peeled thicker than 6mm planed square dressed structural 4407992109 New Zealand Wood eucalyptus species sawn or chipped lengthwise sliced or peeled thicker than 6mm planed not square dressed or structural Example 2 find the HS code of a product and its derivatives to create a product group An interesting feature of the advanced product search tool is that it allows looking for the HS code of your product and its derivatives In the Search by Keywords feature select At 2 4 or 6 digit levels Figure 15 and type the name or keywords of your product e g orange Then click on Search Figure 15 Advanced product search at the HS levels TRADE MAP Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Re
103. es The exporter can click on Fruit and berries trade Figure 82 shows the result screen 63 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 82 Importing companies in the US for fruit and berries a T TRADE MAP I C Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 Product 0807114010 SEEDLESS WATERMELONS FRE v ProductGroup None Oworld Country United States of America v Country Group None Partner All Partner Group None other criteria Imports v Companies List of importing companies in United States of America for the following product Product category Fruit and berries trade Download w F 2 Rows per page Default 25 per page v Number of product or Number of service employees categories traded anc st00 Untecstatescramencn iosangeres miodumuraunasaiescom coninaicanne 1o unetstastaneics Purpose SS ST a Canum tamemen __ Uno untaSates otamena _ uedey miorumucenumamen fowmecommanns __ ___2 s0 unteastaes ranenca eros mormueunancoeen Dances co ormewvoncme __1oras0 uneastaes otamena erom miormuaamoonmeem ea S E jaerwmanesen u srwo umeasiaes otamena moneo iommenmansen CS iaaeao 28a teins tarenca e O O OOOO
104. es os fee knitted 69 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 4 COUNTRY ANALYSIS ANALYSING A COUNTRY S TRADE PORTFOLIO In addition to the by product analysis described in Chapter 3 Trade Map also allows a by country analysis of trade statistics By country analysis allows assessing the national trade performance of a specific country or group of countries It also gives an overview of a country s national export competitiveness vis a vis its competitors Trade Map data can serve as input for national export strategies industry policy or trade support institutional planning Chapter 4 describes country analysis as a way to answer a series of questions from the perspective of ministries research institutes and Trade Support Institutions Typical questions include What are the most dynamic export sectors of a country What are the major trading partners of a country What are the top exported and imported products of a country Again as when searching for product information the database can be navigated using different paths but a typical Trade Support Institution searching to identify national trade performance in a certain sector would follow the following steps 1 Selecting the country to be analysed typically its own using the main selection menu 2 Selecting exports and trade indicators in the selection menu will provide a list of products exported by the country
105. estions available at http www trademap org stFAQ aspx li_Answer4_1 In the Selection Menu page of Trade Map it is possible to choose between products and services as shown in Figure 112 Figure 112 Services option in the Trade Map Selection Menu Suwa TRADE MAP L Trade statistics for international business development A5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Ea ag Engish v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level anes Exports Epo esne oco p o E Advances O Country Region Pesse enter s countyterrtory or resen name RX Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series 6 1 Trade in Services by service Once the Service option has been chosen in the drop down menu users will have the possibility of choosing a service in the product service tab It is possible to either type the label or code of a service or browse the hierarchical structure of the BOP nomenclature U
106. eting countries to or from your own country list as in Figure 26 23 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 26 Select from your own country groups Australia a EU15 Brunei Darussalam G42 Canada G7 Chile Greater China China l 1 Gretaer China Hong Kong China 7 Least Developed Countries Indonesia My Own County Group Japan Korea Republic of Malaysia Mexico New Zealand A Papua New Guinea Peru Philippi e 2 3 Navigation Menu in Trade Map Figure 27 Upper navigation menu in Trade Map product country and partner country al business development ade data Import amp export values volumes growth rates market shares etc Vietnam Engish Product Country and Partner country selection Home amp Search Data Availability Reference Material Other ITC Tools More _ 080510 Oranges fresh or dried All Product Group None P Country Country Group None Partner All Partner Group None other criteria Imports x Yearly time series x by country gt Direct data gt Exports Trade indicators i Direct data D Yearly time series by product Mirror data Trade balance Quarterly time series by service Monthly time series Companies Figure 28 Lower navigation menu in Trade Map other criteria gt ITC TRADE MAP 4 Trade statistics for international business development S Monthy quarterly and ye
107. etween July M 07 and September M 09 and high between April and June In this specific case seasonality is due to the fact that the United States has identified two different NTL codes for products imported in different periods of the year the seasonality effect might change when looking at the corresponding HS 6 product as it would combine the seasonality trends of all the corresponding sub products Figure 77 List of markets supplying watermelons to the US Excel calculations List of markets supplying watermelons to the US Mexico Guatemala Imported value in USD thousands 2012 M02 2012 MO03 2012 M04 2012 MO05 2012 M06 2012 MO07 2012 M08 2012 MO09 2012 M10 2012 M11 2012 M12 2013 M01 2013 M02 2013 M03 2013 M04 2013 M05 2013 M06 2013 M07 2013 M08 2013 M09 e 5 or gt Another interesting indicator to analyse is the unit price The exporter can click on the drop down menu where she sees Values and select Unit Value as shown in Figure 78 She will thus be able to compare the competitors on the basis of unit values which are expressed in US dollars per kilo It is possible to perform this analysis on a quarterly monthly or annual basis and extend the time series 61 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 78 Quarterly time series of unit values QS RADE MAP oy ITC TE statistics E MAE business development Monthy quarterly and yearly
108. exports for this product its ranking in A F FDI data Tariffs data Graph lle Rows per page Default 25 per page v Trade Indicators Download F Total import Tariff Exported rowth i XPOris Ranking of Shareof eee estimated Bilateral Trade Share in rowth in trade at importers balance Costa Exported Quantity Unit value vahit partner paoa rtner faced by igi 2012 USD Rica s quantity Uspiunit kanana Se soe iiss Costa Rica thousand a aos z 2011 2012 mee imports 1 between p a pa p a Pers ae mi 42 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 16 Result list of importing markets for watermelons exported by Costa Rica in the last available year Trade Indicators wth in value 2012 p a fe Exported growth in quantity Rica Importers thousand thousand Quantity unit Unit value USD unit world imports world imports Exported gr a ie a Go S a between 2008 Exported value 2012 USD Trade balance 2012 USD Share in Costa Rica s exports Exported quantity 2012 between 2008 2012 p a Exported growth in value between 2011 2012 p a Ranking of partner countries in Share of partner countries in Total import growth in value of partner countries between 2008 2012 p a Tariff estimated faced by Costa O 2i N O United Kingdom 3 936 3 936 20 9 8 754 SEE United States of 2 3
109. f Vietnamese exports to the Korean market compared to its competitors and then to look for similar products with growing demand in the same market 3 6 Assess the performance of the products currently exported to the market The product that the Vietnamese entrepreneur is exporting to the Republic of Korea is identified by the code 620463 not knitted women s girls trousers and shorts of synthetic fibres As a first step in the process of Outlining an effective export strategy the Vietnamese exporter analyses his current situation in the Korean market By selecting the product 620463 the market Republic of Korea and the Import flows on the Selection Menu of Trade Map he can get a table that describes the Korean market for the product under review as shown in Figure 83 and in Table 23 Figure 84 List of supplying markets for a product imported by the Republic of Korea SZ 2 ITC TRADE MAP Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More E a Ag Engish v Product 620463 Womens gitls trousers and shorts of synth v Product Group None Owors County Korea Republic of y Country Group None Partner All v Partner Group None other criteria Imports v Trade indicators v by country v Direc
110. ference Material Other ITC Tools More Mr Account My 7 English Search of Products by keywords Search by Keywords Search by Hierarchy At Tariff Line level All the HS codes containing the name of the product will be displayed as in Figure 16 You will see all the HS codes in one page by increasing the number of rows per page 19 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 16 List of the HS labels containing the word orange Search of Products by keywords Search by Keywords Search by Hierarchy At 2 4 6 Digit levels At Tariff Line level Keywords orange EA Code 080510 Fresh or dried oranges 2824 Lead oxides red lead and orange lead Red lead and orange lead 2 2 Frozen orange juice unfermented whether or not containing added sugar or other sweetening matter excl containing spirit 2 0 2 Rows per page 300 per page 824 8242 0091 Orange juice unfermented Brix value lt 20 at 20 C whether or not containing added sugar or other sweetening matter excl containing spirit and frozen Oils of sweet and bitter orange whether or not terpeneless incl concretes and absolutes excl orange flower oil Fresh or dried citrus fruit excl oranges lemons Citrus limon Citrus limonum limes Citrus aurantifolia Citrus latifolia grapefruit mandarins incl tangerines and satsumas clementines wilkings and similar citrus hybrids Orange juice unfer
111. fic partner country Each click on the navigation menu will generate a new query in the database and provide a new table By clicking on the arrow in the top left corner below the Home button a part of the navigation menu will be hidden as shown in Figure 29 24 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 29 Hidden navigation menu L Trade statistics for international business development Q Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Viewsat Engish el other criteria Imports Trade indicators bycountry v In Trade Map when you assess a market through the trade indicators you can choose to sort the results of your query by country by product or by service 2 3 1 Trade Indicators by country If you choose to retrieve trade indicators by country the result table will provide the list of countries that are exporting or importing the selected product If you do not choose a specific product the table will provide a list of exporting importing countries with respect to their overall trade A set of indicators is provided for each couniry If you choose to assess the trade of a specific country with its partner countries you will also have the option of choosing between direct if available or mirror data Figure 30 Further explanations ca
112. formation 1 2 1 1 1 Sources Different sources of information are used in Trade Map Yearly trade data available in Trade Map is mainly based on UN COMTRADE maintained by the United Nations Statistics Division UNSD and integrated with data collected by ITC UN COMTRADE covers more than 90 of world trade or around 160 countries and territories http comtrade un org Trade Map presents data for an even larger number of countries and territories around 220 by using both reported and mirror statistics Data is presented at the 2 4 or 6 digit level of the Harmonized System HS on a yearly basis see Annex Il Harmonized System and HS Revisions REPORTED AND MIRROR STATISTICS Trade data is available not only for countries that report their own trade data but also for the over 50 countries or territories that do not report national trade statistics to UN COMTRADE or ITC The trade of these countries has been reconstructed on the basis of data reported by partner countries the so called mirror statistics Although using mirror statistics has its shortcomings see Annex it does generate a wealth of information which would otherwise be unavailable This mix of direct and mirror statistics gives a good estimation of the worldwide market for all products The user will notice that mirror data are presented in yellow colour in order to differentiate them from direct data DETAILED NATIONAL STATISTICS The Trade Map database also include
113. h of Madagascar s world market share It should be noted that the criterion for distinguishing between growing and declining products in the dynamic bubble graph is the annual average nominal growth rate of total world imports from 2008 to 2012 and in Figure 94 this equals 6 The vertical and horizontal axis are particularly interesting in terms of trade development since they divide the chart into four quadrants with different characteristics Winners in growing sectors Winners in declining markets Losers in growing sectors Losers in declining sectors Each of these sections is described below Winners in growing sectors Champions The upper right quadrant contains winners in growing sectors These are export products with a relative high growth in the country s product portfolio and a world demand above the world average rate They are products growing faster than overall world trade and for which Madagascar has been able to outperform world market growth and has consequently increased its share in world exports In Figure 93 we can find the 0907 Cloves among winners in growing sectors Exporters of these products have proven their international competitiveness over the period Trade promotion efforts for these products are unlikely to be controversial as they are national successes Promotional efforts for these products might include broadening supply capacity Losers in growing sectors Underachievers The secto
114. hare Mouse over in a bubble graph Leading products exported by Brazil in 2012 at the NTL level Selection Menu bilateral trade between Zimbabwe and Namibia Navigation menu for bilateral trade between Zimbabwe and Namibia Actual and potential trade between Zimbabwe and Namibia in 2012 Creation of the Rice LAIA product group Selection Menu intra regional trade in the LAIA region for rice products Current and potential intra regional trade in the LAIA region for rice products Retrieval of LAIA countries that supply rice products in the LAIA region List of LAIA countries that supply rice products within the LAIA region Retrieval of LAIA countries demanding rice products from the LAIA region List of LAIA countries that import rice products from the LAIA region 45 46 46 47 47 47 48 50 52 53 54 55 56 56 57 58 58 59 59 60 60 61 61 62 62 63 63 64 65 66 68 68 69 71 71 73 75 75 76 11 79 79 80 82 82 83 84 87 88 88 92 93 93 95 95 96 96 Figure 112 Figure 113 Figure 114 Figure 115 Figure 116 Figure 117 Figure 118 Figure 119 Figure 120 Figure 121 Figure 122 Figure 123 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Services option in the Trade Map Selection Menu Advanced Search for services data BOP hierarchical breakdown Trade in services by service Selection Menu Yearly time series for service specific trade in services data Trade in services by countr
115. hown in Table 7 Then click Save You will then be able to select your country group in the Selection Menu Table 7 Selection options for a country group Select one country Deselect one country Select all the countries Deselect all countries You can select the countries from the complete list of countries as in Figure 24 Figure 24 Individual country selection Albania Algeria British Virgin Islands Cayman Islands Canada Centr Amer Com Market CACM Nes Central African Republic Chad Chile gt China Christmas Islands Cocos Keeling Islands lt Colombia Comoros Congo a O w HP m 3 rA nw You can select the countries from a standard pre loaded country group e g the European Union EU 15 or EU27 as in Figure 25 Figure 25 Standard country group selection SSS rr erreerroorrrrrenrnty perro Economic Community of West African States ECOWAS a Austria Economic Cooperation Organization ECO Belgium Europe Denmark Finland European Union EU 27 France European Union EU 28 Germany G7 Greece Greater China Ireland F Gulf Cooperation Council GCC Italy Indian Ocean Rim Association for Regional Cooperation IOR AR Luxembourg Landlocked Developing Countries LLDC Netherlands Latin America and the Caribbean Portugal Spain Sweden 5 United Kinad 3 You can manage your country list by adding or del
116. i ake Avceccinas a Product Group None Oworld County France Country Group None a Investment Map Partner All Partner Group None other criteria Imports v Trade indicators ali Standards Map Trade eS ay List of supp gyme z product imported by France in 2012 i marsin 150910 Olive oil virgin France s imports represent 7 81 of world imports for this product its ranking in world imports is 3 Rows per page Default 25 per page v Download P 12345 Trade Indicators Total Imported Imported d Ranking Share of Tariff Bilateral Trade Share in eee a growth in growth in of partner peer CET trade at Exporters balance France s eons Quantity Unit value value quantity partner countries applied by 8 digit 2012 USD imports _ unit USD unit between between countries jn worlg BATIST France thousand jo 2012 i 2008 2012 2008 2012 2011 i p countries an lt lt l lt ex between 2008 2012 a E Ca sone orf one ssr oreo ms Ca m ef 40 52 os tne ME Begum 12 225 7505 E Portua saj aseo 12 1 607 Tons 1 Click on the Market Access tab square n 1 in Figure 121 to go directly to Market Access Map and obtain the tariffs that France applies to imports of 150910 Olive oil virgin as shown in Figure 122 114 ITC S MARKET ANALYSIS AND RESEARCH
117. ified or included 0807113090 This information allows the exporter to refine her research and target specific products There are different ways to access data at the NTL level The Costa Rican exporter can use either the Advanced Search feature in the Selection menu see 2 2 1 2 Advanced Product Search or the navigation menu as shown in Figure 67 In the navigation menu she will first have to select a country and then click on the product tab A list of products with their available NTLs will appear as shown in Figure 67 Figure 67 NTL codes of HS code 080711 for the Unites States in the navigation menu 24 X TRADE MAP 4 2 Trade statistics for international business development S Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Vitesse Engish v Product 080711 Watermelons fresh v Product Group None v Oworld Country TOTAL All products A E 08 Edible fruit nuts peel of citrus fruit melons Partner 0807 Melons including watermelons amp papayas fresh 080711 Watermelons fresh 6 di it level inate 0807110000 WATERMELONS FRESH 9 EA 0807113000 Watermelons fresh if entered during the period from December 1 in any year ome 0807113010 SEEDLESS WATERMELONS FRESH IF ENTERED DURING THE PERIOD FROM DECEMBER 1 IN Souk 0807113090 WATERMELON
118. il up to the 6 digit level Please note that when you have found the HS code corresponding to your product you can double click on it to select it and you will be taken back to the main selection menu where you will see the product box filled with your selection 2 2 1 3 Create your own group of products When logged in Trade Map in the top menu bar click on your name and then select Manage my Product Groups as shown in Figure 18 You will be able to create your own groups of products for your data queries 20 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 18 The My Account menu Manage my Product Groups Oh TT RAD os I C TF ADE MAP es development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Mr Account Mv English y Manage my Country Groups Manage my Product Groups J Logout Other ITC Tools More Reference Material Home amp Search Data Availability For instance as shown in Figure 19 you can create a new group that we will call fruit juice and then select the products you want to include in this group by selecting them and then clicking on the icon as described in Table 6 Remember to save your new product group Please note that when you select the products you can only mix products at the same HS level In the example below the group of products is at the 6 digit HS level
119. importers for the selected product in 2013 Product TOTAL All products Imported value USD thousand paIOY a c a 3 D 3 pUeyeY mn a a E E z BOVOLIY jo 81815 parun eug Buoy Buoy wopBury parun Spuepea eN p oagndey es uyg edie Countries 31 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 39 Disabled graph tab Companies Download as w E When Graph and Map are in grey this means that it is not possible to create a Graph or Map from the corresponding table as shown in Figure 39 Table 11 below indicates the types of graph that can be generated when trade indicators has been selected Table 11 Explanatory notes for graph with trade indicators Specific Product AND All countries by Country Specific country AND All products by Product Import Exoprt Import Export Import Export ie Bubble Graph Bubble Graph Type of Graph Trade Indicators Second Trade Indicator Imported Value Annual growth in value over the last five available years Ranking in world imports Share in world imports Second Trade Indicator Exported Value Annual growth in value over the last five available years Ranking in world exports Share in world exports Bubble graph on Country X s increase in share of world imports vs world export growth Bubble graph on Country X s world impo
120. international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More ME a Ag Engish v Product TOTAL All products Product Group None Oworld Country Brazil Country Group None Partner All Partner Group None other criteria Exports v Trade indicators v byproduct v Product Cluster at6 digit v The colour of the bubble allows to easily identifying whether Brazil has been increasing or decreasing its world market share for a particular product over the five latest available years 2008 2012 in this case as shown in the legend of Figure 99 The trade advisor can now to assess Brazil s exports performance for the first ten exported products HS 6 digit level and evaluate their importance in terms of Brazil s world market share Figure 99 Bubble graph on Brazil s world market share vs world import market share Size of national supply and growth of international demand for export products of Brazil 2012 170111 Raw sugar cane Scale 4 000 000 US Dollar thousand 25 260111 Iron ores amp concentrates oth than roasted iron pyrites non agglomerated 2012 008 z 20 E 2090111 Coffee not roasted not decaffeinated 271019 Other petroleum oils and preparations i A 260112 Iron ores amp concentrates other than
121. j aal a 2d ad PR Area E A ER Pie pr 7 Y Col A o c m A r Candle Sain Doughnut Stock Stick Range Range Gantt all x 8 4 8 A Range Radar Polar Box Plot Funnel Pyramid Column Graph colours can be personalized with the colour options shown in Figure 41 33 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 41 Graph colours if Defauit E Light Steel Blue i Earth Tones I Gray Scale BB Semi Transparent i Exoe Like O Light Beige E Berry IE chocolate MB Fire m Green Bue ou Dundas 2 4 3 How to create a Map Trade Map also allows you to create a map with the data that is shown by default in a table You simply need to click on the Map tab as shown in Figure 42 Figure 42 Map tab Table Download Las w When this option is not available the Map tab will be in grey as in Figure 43 Figure 43 Disabled map tab Graph Jap Companies A graph example is available in Figure 44 34 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 44 A map example based on one trade indicator Home amp Search Data Availability Reference Material Other ITC Tools More a Reem English Product TOTAL AIl products World County All Country Group None Partner All lt Parner Group None other criteria Imports Trade indicators v bycounty v Map Imported value v Secondtrade indicator None X 2 E Directions to move the map
122. l in 2010 value in 2011 value in 2008 value in 2009 A iemenahitnieenex nat ita ct OEE ansa 270278 ezoass Wwonensions rousers ana sron ofsyahete tres romea O O rf O e O nssr 15an ezsa womensons aeres oromere res nomea OOOO OO O a o o O oan emas womens cesses otsniete nes amea O o o f a a o o ra zat womensiars pexers or oon not tes szos womens resses of coron not te e49 Womens giris jackets of other textile materials not knitted 33 947 ez0453 Womens gis skirts of synthetic bres not knitted aoas7 too 27e woas saaa ato Table 24 Analysis by products imported by the Republic of Korea Code Product label Imported Imported Imported Imported Imported value in value in value in value in value in 2008 USD 2009 USD 2010 USD 2011 USD 2012 USD thousand thousand thousand thousand thousand 620462 Women s girls trousers and shorts of 286031 228304 297293 311548 270278 cotton not knitted 620463 Women s girls trousers and shorts of 80552 67789 92318 135763 155409 synthetic fibres not knitted 620443 Women s girls dresses of synthetic 34347 28437 31110 46095 57252 fibres not knitted 620432 Women s girls jackets of cotton not 39205 21067 24902 34174 32347 knitted The exporter may also want to investigate trends of imported values and quantities of products in the Korean market Trade Map offers the option to complement the analysis with annual gr
123. l trade between the two selected countries calculated using thousand the trade data for the latest available year Trade potential is defined as the lower value between the country s exports and the partner country s imports minus the actual current trade between the two countries In other words high potential means that the partner country s imports are significant and the country s exports are also significant while at the same time the country s share in the imports of the partner country is small 97 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE A TRADE ANALYST WANTS TO ANALYSE THE INTRA REGIONAL TRADE FOR RICE IN THE LATIN AMERICAN INTEGRATION ASSOCIATION LAIA REGION Trade Map allows analysis of regional trade flows for specific products The following is the example of a rice entrepreneur from Latin America who wants to assess the current trade for rice products among the Latin American Integration Association LAIA countries As a first step in the example the rice entrepreneur can create a group of rice products The first thing to do is to identify the HS codes of each product that has to be included in the newly created group This means that each product line has to be identified through its 6 digit HS code Remember that the options of creating your own groups of product or country is only available when you are logged in Trade Map In the example the product group is named Rice
124. l trade in services in Trade Map solely refers to services transactions between residents and non residents as collected according to the IMF s Balance of Payments Manual BPM Services transactions in the Balance of Payments BOP broadly correspond to cross border trade Mode 1 one of the four different modes through which services are supplied worldwide as defined in the General Agreement on Trade in Services GATS Moreover the BOP nomenclature also includes although not exhaustively trade in services data referring to consumption abroad Mode 2 commercial presence Mode 3 and the delivery of services by foreign workers known as movement of natural persons Mode 4 and consequently so does Trade Map Trade in services statistics are compiled under the BOP nomenclature which contains up to twelve services categories eleven as included in the GATS commercial services plus one The level of data details varies from country to country depending on the national collection systems Some countries report more detailed Statistics stretching the BOP nomenclature into the Extended BOP Services EBOPS classification which further details the twelve main categories This Chapter is meant to provide an insight into the trade in services statistics available in Trade Map For further general information on trade in services statistics and for all the points not addressed in this Chapter reference can be made to the Trade Map frequently asked qu
125. ll products in the group Product Group Rice LAIA Oword Country All Country Group Latin American Integration Association LAIA Partner All v Partner Group Latin American Integration Association LAIA other criteria Imports v Yearly time series v f by product v Products at6 digits v Values v i US Dollar vii by importing country Existing and potential trade between Lati exp oring coun i Association LAIA and Latin American Integration Association LAIA y product group Rice LAIA Figure 109 presents the LAIA intra regional exports of rice products for each country member of the LAIA for the period from 2008 to 2012 sorted by 2012 value The first line represents total exports of rice within the LAIA region The first four intra regional LAIA exporters are Uruguay Argentina Paraguay and Brazil representing 92 of total intra regional rice supply in 2012 This will be the competitors of the rice entrepreneur Figure 109 List of LAIA countries that supply rice products within the LAIA region Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc SSI TRADE MAP o gt Trade statistics for international business development Home amp Search Data Availability Reference Material Other ITC Tools More V oa Ag Engish v Product All products in the group Product Group Rice LAIA Oword Country All Country Group Latin American
126. lue world between Zimbabwe s lied b between imports USD between exports xports Namibia to thousand paws 2012 S Poms A 2008 2012 thousand 2008 2012 to i Zimbabwe p a Cigarettes containing tobacco 710221 Diamonds industnal unworked or simply sawn cleaved or bruted zee otundceneines 440310 Poles treated painted etc 10 481910 Cartons boxes and cases of corrugated paper or paperboard 401120 ae tires new of rubber for buses 440710 a coniferous softwood 6 mm and 1 Indicative Potential Trade is not available at the 2 or 4 digit HS level 92 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 31 Actual and potential trade between Zimbabwe and Namibia in 2012 Zimbabwe s exports to Namibia s imports from Zimbabwe s exports to Namibia world world Value Annu Sha Equival Valuein Annu Share Valuein Annu Share in al re ent ad 2012 al in 2012 al in 2012 growt in valorem USD growt world USD growt world eo SD h in Zim tariff thousa h in impor thousa h in expor thous value applied nd value ts nd value ts and betwe by betwe betwe en Namibia en 3 882 42 9 2008 to 2008 38 064 simply sawn 2012 Zimbab 2012 we p a p a aa aa 1 3 657 788 64 8 cleaved or bruted Portland cement 11 455 32 0 2 11 109 10 0 2 nes aa aa ae aa aa Product Code Indicative potential trade USD thousand TOTAL All products 1 714 2
127. ly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE a Ag English v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level E x i Advanced search Product Parner Region x i Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series In the Selection Menu the Malagasy analyst will first need to select Madagascar as a country then Exports as the trade direction see Figure 88 and then click on Trade Indicators Trade Map will generate a list of Madagascar s exports sectors at the HS 2 digit level sorted by value as shown in Figure 89 and Table 26 which is further explained in Table 27 Figure 89 List of products at the HS 2 digit level exported by Madagascar in 2012 amp 4 TRADE MAP o gt Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference
128. m Advanced search Country O Region x i xi g Trade Map also allows the TSI officer to assess the bilateral trade potential at the HS 6 digit product level By selecting Product Cluster at 6 digit level in the Other Criteria tab the analyst can generate a list of individual products exported from Zimbabwe to Namibia and the respective indicative trade potential see The result table is shown in Error Not a valid bookmark self reference and it can be better analysed in Table 31 The information can be sorted by Indicative potential trade between Zimbabwe and Namibia by clicking on the heading of the last column on the right Figure 104 and 90 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 31 Trade potential is defined as the lower value between the country s exports and the partner country s imports minus the actual current trade between the two countries The trade potential is indicative only and serves as a Starting point for further research It gives an overview of the complementarities of the two economies Equation 4 Trade potential calculation Trade potential min country s exports partner country s imports actual bilateral trade Figure 103 Navigation menu for bilateral trade between Zimbabwe and Namibia Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc lt lt RAD a ITC TE statistics E MAP development
129. ment Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availabilty Reference Material Other ITC Tools More VE oa Ag English Serice 200 Total services O world Country Mozambique Country Group None Partner All Partner Group None other criteria Imports w Yearly time series v by service v At Same Level BPM5 v Values v US Dollar List of services imported by Mozambique i Service 200 Total services i Unit US Dollar thousand Download sl W gt Imported Imported Imported Imported BPMS Code Service labe Value in 2008 Value in 2009 Value in 2010 Value in 2011 aoo Tt services 965382 1 068 990 2363 09 ia 210 4 oommeionsenens E ens srs noe Ee E E ana ss Bo O O O ee KAE e E E E E C E tec E Data for Mozambique are calculations based on national sources by the International Monetary Fund IMF The data in green is estimated by the joint workforce of UNCTAD WTO and ITC UNCTAD WTO and ITC are all members of the task force on international trade statistics The task force approved a methodology to produce a common dataset on trade in services published by UNCTAD WTO and ITC Specifically Eurostat data will be used for EU countries OECD data for non EU OECD countries and UNSD or IMF data for the rest of the world depending on the detail of information reported 106
130. mented whether or not containing added sugar or other sweetening matter excl containing spirit frozen and of a Brix value lt 20 at 20 C juice of citrus fruit whether or not containing added sugar or other sweetening matter excl fermented or containing spirit mixtures orange juice and grapefruit juice 00931 00939 2 2 Single citrus fruit juice unfermented Brix value lt 20 at 20 C whether or not containing added sugar or other sweetening matter excl containing spirit mixtures orange juice and grapefruit juice 2 200229 Single citrus fruit juice unfermented Brix value gt 20 at 20 C whether or not containing added sugar or other sweetening matter excl containing spirit mixtures orange juice and grapefruit juice 330119 Essential oils of citrus fruit whether or not terpeneless incl concretes and absolutes excl those of sweet and bitter orange and lemon The result is the complete list of HS codes containing the word orange in their description There are 12 HS codes containing the word orange and referring to the product itself and its derivatives fresh fruit juice and essential oil You can create a product group in order to study the trends of the different products see 2 2 1 3 Create your own group of products for an explanation on how to create a product group Search by Hierarchy You can click on the tab Search by Hierarchy in order to search through the hierarchy of the HS nomencla
131. n Indonesia s imports v Second trade indicator None z Colour Blue Countries from 1 to 8 max 207 Update arrows It is possible to visualize different trade indicators on the map as indicated in Figure 49 and described in Table 15 Figure 49 Trade indicator options on maps Map Share in Indonesia s imports Share in Indonesia s imports Unit Value Total export growth in value of partner countries Share in world imports Imported value Second trade indicator None 1 Countries from Imported value Share of partners countries in world exports Share in Indonesia s imports You can change the trade indicator or combine two of them by using the drop down menu By changing the criteria selected in the navigation menu you will automatically update the map accordingly Table 15 Types of available maps Title First Trade Indicators Second Trade Indicators List of Importers for the selected product in the latest available year List of Exporters for the selected Exported value None product in the Unit Value Exported value latest available Share in world exports Share in world exports ear Imported value None Unit Value Imported value Share in world imports Share in world imports Specific Product And All countries by country 37 Specific country And Specific product By Partner country ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE List of suppl
132. n be found in Table 8 Figure 30 Trade indicators by country other criteria Imports Trade indicators by country x Direct data x Exports Trade indicators s Yearly time series Direct data by product Mirror data Quarterly time series by service Monthly time series Companies 25 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 8 Explanatory notes for the trade indicators by country Criteria Description Analysis Imports Impordata See the Demand side Exports Expondata See the Supply Side Trade Indicators enable users to see e World market different indicators pre calculated by Value in a reference year in USD ITC to enrich the analysis of a product thousand Trade Balance Exports or a market minus Imports quantity quantity unit unit Value annual growth in value over the last five years annual growth in quantity over the last five years annual growth in value for the last year share in world imports exports average distance of supplying importing countries market concentration ad Trade Indicators valorem tariff equivalent applied by the country to imports e Country specific All the indicators above as well as share in country s imports exports ranking of partner country in world exports imports share of partner country in world exports imports total export import growth in value of partner country over th
133. n their export statistics For example a country may show up as an exporter of airplanes simply because a local airline has sent back a defective airplane to the producer the country is re exporting the defective airplane back to the original exporting country The export value refers to the total or contract value According to international conventions for reporting trade statistics the export value should refer to the total or contract value which may of course be very different from local value added For many processing activities the local value added remains below 20 of the export value Different products are categorized differently Even at the lowest level of disaggregation product groups in the trade nomenclatures often contain a wide range of different products Moreover the product nomenclature might sometimes be misleading the labels of aggregated product groups are often very general and provide only limited guidance on the leading items within the group Exchange rate fluctuations are not always properly recorded in international trade statistics Values in local currencies are normally aggregated over a period of one year and only then converted to US dollars Mirror statistics are sometimes used instead of direct statistics for those countries that do not report trade data to the United Nations When countries do not provide direct trade statistics ITC uses statistics reported by partner countries This approach is referr
134. nalysis and this is better described in Table 4 Table 4 Tables available in Trade Map You select You will obtain Product sere i Partner Year Service Cty Quarter Month Com Import panies Export Trade Map Table Data on world import markets of Imp for selected products for the Z latest available year Data on world export markets Exp for selected products for the latest available year Yearly quarterly monthly data on va in world import markets for p selected products services time v series since 2001 Yearly quarterly monthly data on world export markets for selected products services time series since 2001 List of products imported by Ss Imp selected countries in the latest available year List of products exported by Exp selected countries in the latest available year Yearly quarterly monthly time S series of the list of Imp products services imported by selected countries time series Y since 2001 Yearly quarterly monthly time series of the list of products exported by selected countries time series since 2001 List of markets countries and regions supplying selected products to selected countries in the latest available year v v List of markets countries and regions importing the selected Exp products from selected countries in the latest available year List of supplying markets countries and regions for a S Imp specific product imported by a country region v4 v sin
135. nced search Oranges fresh or dried A Country Region Citrus fruits fresh or dried nes i xi Orange juice unfermentd amp not spiritd whether not sugard sweet frozen Orange juice unfermented Brix value lt 20 at 20 C whether or not co Orange juice amp nes unfermentd not spiritd whether or not sugard or sweet Trade Indicators i noe a Citrus fruit juice nes exc mx unferment unspiritd wthr nt sug sweet Single citrus fruit juice unfermented Brix value lt 20 at 20 C whet To improve the speed of Trade Map only the first twenty products corresponding to the selection are posted in the drop down menu If you cannot find your product in the twenty possible matches displayed please use the advanced search When logged in you can also select a group of products from a predefined list by clicking on Group as shown in Figure 12 Please refer to 2 2 1 3 Manage your product groups to learn how to create your own group of products Figure 12 Product group selection Imports Product O Single Group X i Advanced search Agriculture and Hunting AND Food Beverages and Tobacco O Country O Region Food beverages and tobacco Rice LAIA Partner Region Tobacco products Unspecified food beverages and tobacco trade flows Trade Indicators i Cotton 2 2 1 2 Advanced Product Search Next to the product field on the right side of the Selection Menu as shown in Figure 13 there is a li
136. nd 59 p a respectively while world exports of these products have grown only by 14 p a These may be attractive sectors for investment 72 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 27 Explanatory notes for the headings of Table 26 Code HS product code for a product exported in 2012 Product label Abbreviated product description corresponding to the HS nomenclature Exported value 2012 USD value of 2012 exports for the selected product The figures in the Trade thousand Indicators module are those reported to the COMTRADE or ITC database by countries or those calculated on the basis of mirror statistics Trade balance 2012 USD Trade balance is defined as exports minus imports This column shows thousand whether the country is a net importer figures in red or a net exporter Annual growth in value Annual growth rate in the value of exports over the last 5 years This trend between 2008 2012 p a is calculated on the basis of the least squares method If a country did not report trade data in 2012 trend calculation is based on mirror statistics no trend is calculated if the country has not reported any data for a four or five year period between 2008 2012 p a same method as for growth in value Annual growth in value Annual growth rate over the most recent 12 month period This is a good between 2011 2012 p a complement to the 5 year trend because it shows whether growth trends
137. nd has so far been adopted by most trading nations The HS is regularly reviewed and revised in accordance with the preamble to the HS Convention which recognizes the importance of ensuring that HS be kept up to date in light of changes in technology or in patterns of international trade The HS headings and subheadings are accompanied by interpretative rules and section chapter and subheading notes which are designed to facilitate classification decisions and clarify the scope of each heading or subheading Several revisions have been developed as of March 2014 HS 1996 or HS Revision 1 HS 1996 or HS revision 1 stands for the 1996 revision of the Harmonized System HS1996 contains 5 113 subheadings and 1 241 headings grouped into 97 chapters and 21 sections As a general rule goods are arranged in the order of their degree of manufacture raw materials unworked products semi finished products and finished products For example live animals fall under Chapter 1 animal hides and skins under Chapter 41 and leather footwear under Chapter 64 The same order also exists within the chapters and headings HS 2002 or HS Revision 2 HS 2002 or HS revision 2 stands for the 2002 revision of the Harmonized System For each revision depending on the usage of product codes by customs some codes are split into new product codes and some others are regrouped into a common code HS 2007 or HS Revision 3 HS 2007 or HS revision 3 stands for the 2007 revi
138. ning the companies available in Trade Map for different product categories that the product of interest may belong to Figure 81 shows the result table Figure 81 Importing companies in the US broken down by product categories 4 RAD a ITC TE statistics E MAP development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE nAg English v Product 0807114010 SEEDLESS WATERMELONS FRE v Product Group None Oworld Country United States of America w Country Group None Partner All Parner Group None other criteria Imports v Companies Number of importing companies in United States of America broken down by product categories for the following product Product 0807114010 SEEDLESS WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR INCLUSIVE Companies Download F Rows per page Default 25 per page v Number of importing Product category companies available in Trade Fruit and berries Map 2 inuotes enoner T A S mea ooo T Source Kompass For the sake of completeness it might be useful to choose the product category with the highest number of companies the Fruit and berries trade category in the case users are advised to browse the different categories to make sure that they are not missing any opportuniti
139. nk to the Advanced Search feature By clicking on it you will be able to either retrieve all HS and NTL codes containing specific word s in their labels or search through the HS nomenclature hierarchy Figure 13 Advanced Search option in the Selection Menu Imports Product Single Group Country Region Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series 17 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Search by Keywords The Advanced Product Search by keyword helps you to look for the corresponding HS code of the product using one or several keywords in the HS product descriptions at the 2 4 and 6 digit level of the Harmonized System and at the tariff line level The main advantages of this Advanced Product Search are This search engine can look for the product written in either singular or plural and recognizes the similarities between words example freeze frozen Several keywords can be entered for a specific product You will be presented with all the possible codes HS or tariff line level of varieties species for the same product related products and product derivatives There is no limitation to the first twenty products Product labels are longer than on the Main Selection Menu Table 5 Advanced product search options You select yee At the Cases Solution digit NTL Country levels eye Find the HS code of a product Keywords can be used t
140. nthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Product 09 Coffee tea mate and spices Product Group None world Country Madagascar Country Group None Partner All Partner Group None other criteria Exports v Trade indicators by product v Product Cluster at 4 digit v List of products at 4 digits level exported by Madagascar in 2012 Download BE W E gt Rows per page Default 25 per page v Trade Indicators Product abel Tade bannas Annual growth in Annual growth in Annual growth in Annual growth of Share in Ranking in 2012 USD value between quantity between value between world imports world concise quan 2008 mei tA 2008 2012 p a ager TT 2008 2012 roan A AREE e E r E E mje lows wu wm eof y o A C S E a E E E E e arf eral ef a E Ginger saffron turmeric thyme bay 0910 leaves amp _ Eae SS E a mace and cardamons i acc Cinnamon and cinnamon tree flowers and cinnamon tree flowers o 0 Home amp Search Data Availability Reference Material Other ITC Tools More UE aag Engish f 17 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 29 List of HS 4 digit products exported by Madagascar under the product group 09 Trade Indicators Exp
141. o identify VY products Find the HS code at the NTL Keywords can be used to identify S level for all countries products Find the HS code at the NTL Keywords can be used to identify 7 J level for a country products Difficulty in finding the HS code By looking at the tariff line level of a product at the 2 4 or 6 you might be able to identify the digit HS level first HS 6 digit of your product See Example 1 below Find a product and its See example 2 7 derivatives Specific cases and situations are discussed in Table 5 and in the examples below Example 1 looking for the HS code of a specific product when you cannot find it in the Selection Menu If you cannot find the HS code of your product at the 2 4 or 6 digit HS level you may wish to look for your product at the NTL level by using several keywords For instance a trade adviser is looking for trade data for the product eucalyptus oil He she was not able to find the HS code by looking at the 2 4 or 6 digit level In the Search by Keywords option in the Advanced Search menu he she can select the option At Tariff Line Level and directly type eucalyptus oil in the text box Figure 14 The search engine will first search product labels containing all the keywords and then keyword by keyword The results are displayed in a table in ascending order The search engine will highlight the keyword eucalyptus in yellow and the keyword oil in blu
142. oduct level Product Cluster at 6 digit E g 080450 HS 6 Guavas mangosteens fresh or dried mangoes and lt helps users to compare similar products between countries and over time National Tariff Lines NTL codes Detailed classification of goods beyond the 6 digit level of the Harmonized System Each country decides its own NTL classification Hence NTL codes can be different from one country to another Examples eNational Tariff Line for Australia 08045000 NTL Fresh or dried guavas mangoes and mangosteens Data is only available for countries that report their Product data at NTL level Cluster at 8 or 10 digit National Tariff Line for Japan 080450011 NTL Mangoes fresh 080450019 NTL Guavas and mangosteens fresh This information helps better detail the type product National Tariff Line for the United States 0804508000 NTL Guavas mangoes and mangosteens dried 0804506080 NTL Guavas and mangosteens fresh if entered during the period from June 1 to August 31 of the following year inclusive 0804504040 NTL Mangoes fresh if entered during the period from September 1 in any year to the following May 31 inclusive 2 3 3 Time Series Trade in services You can assess services data through Time Series only In this case you will obtain a table with a list of services traded by the selected country in a yearly time series Trade Map does not provide a set of pre calcula
143. oducts within the 09 Coffee tea mate and spices product cluster The graph shows the export value of each product size of the bubbles and compares Madagascar s annual increase in world market share between 2008 and 2012 horizontal axis with the annual growth of international demand between 2008 and 2012 vertical axis This graph shows the export performance in dynamic terms dynamic analysis Figure 94 Supply and demand trends for products exported by Madagascar 4177 TRADE MAP O I C Trade statistics for international business development A5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More E oa Ag Engish v Product 09 Coffee tea mate and spices Product Group None world Country Madagascar Country Group None Partner All Partner Group None other criteria Exports v Trade indicators v byproduct v Product Cluster at4 digit v Table Graph VET mpanie FDI data Bubble graph on Madagascar export growth vs world import growth vV FaQ From 1 to 20 Products 49 7 inners in growing sectors Losers in growing sectors 0307 Cloves A ZA 39 7 4 Seale 30 000 US Dollar thousand 29 7 19 7 0901 Coffee 0904 Pepper peppers and capsicum e 0908 Nutmeg mace and cardamons gS 0906 Cinnamon and cinnamon tree flowers o 9 7 0902 Tea 0910 Ginger saffron
144. oes not report data for the most recent year the trend calculation is based on mirror statistics If the last 4 years of the period are reported but the first year is missing the 5 year trend is based on only 4 years of reported data No trend is calculated if the selected exporting country has not reported trade data for at least 4 consecutive years Share in world imports Share of the selected partner country s imports in world imports for the product under review Selected country exports to the world Value in US thousand Value exported by the country to the world for the product group under review as reported to the COMTRADE or ITC database or as calculated using mirror statistics Annual growth in value over the last Annual growth of the selected country s total exports for the product five years under review over the latest 5 year period The trend is calculated using the least squares method If a country does not report data for the most recent year the trend calculation is based on mirror Statistics If the last 4 years of the period are reported but the first year is missing the 5 year trend is based on only 4 years of reported data No trend is calculated if the selected exporting country has not reported trade data for at least 4 consecutive years Share in world exports Share of the selected country s exports in world exports for the product under review Indicative potential trade in US Potentia
145. of 30 9 66 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 23 List of markets supplying women s girls trousers to the Republic of Korea Trade Indicators in value between 2008 2012 p a in value Republic between 2011 2012 p a countries Exporters in Korea partner Korea Republic of Trade balance 2012 USD Tariff estimated applied by thousand between 2008 2012 p a Total export growth in value Share of partner countries of Imported growth in quantity in world exports Imported value 2012 USD between 2008 2012 p a thousand Imported quantity 2012 Unit value USD unit countries in world exports of s imports Quantity unit Imported growth Imported growth Share World sos 7000 209 2784 2784 232000 1553 1553 35295 China Vietnam Indonesia Myanmar Republic of Moldova Sri Lanka 1059 5519 ic 353000 Japan Italy Spain D United States of America Cambodia The entrepreneur can see that Viet Nam is performing better than his competitors in the Korean market since Korean imports from Viet Nam have been increasing at a faster rate than those from other countries imports from Viet Nam grew by 105 per annum between 2008 and 2012 while Korean imports increased by only 22 on average in the same period This means that Viet Nam has actually gained Korean market between 2008 and 2012 The same tren
146. of countries in the selection field 21 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 20 Country selection laneegem Exports TOTAL All products Product Single Group e county Region Type the country name and then select the country Central African Republic Partner Region Trade Indicators France Free Zones Companies French Polynesia For instance if you type the letters fr in the box Country all the countries containing the letters fr will be displayed in the drop down menu as shown in Figure 20 When you have selected a country a box named Partner appears By following the same system you can select the partner countries of the country selected in the field Country to identify bilateral trade You can also select a predefined group of countries by clicking on Region as shown in Figure 21 The acronym nes at the end of a product or country name means not elsewhere specified Figure 21 Country group Region selection Single Group TOTAL Al products O X i Advanced search Countr Region Type region name then select the region Companies Central and Eastern Europe CEE Europe European Union EU 15 Yearly Ti European Union EU 27 European Union EU 28 Trade Indicators 2 2 2 2 Create your own group of countries When logged in Trade Map in the top menu bar
147. of the markets partner countr product Harmonized System nomenclature NTL codes descriptions give more specific information about a product es ee nn a ee ee ee ee ae quarterly or monthly basis Quantities Quantities over a period on a yearly quarterly or monthly basis Growth in value in quantity in unit values Share in value in Index on values Index on unit values US Dollar Other Currencies Annual growth rate of import export value quantity and unit value since 2001 Share of the importing exporting partner country in the total export import of the country and product under review It is an index whereby you can set a reference period at 100 and Trade Map will calculate the other values for the other periods as a percentage of the value in the reference period It is an index whereby you can set a reference period at 100 and Trade Map will calculate the other values for the other periods as a percentage of the value in the reference period a Currency used by default in Trade Map This trend is calculated using the geometric growth rate method You can see the evolution of the share of any partner country over time You can set a period of reference year quarter or month to 100 and see the evolution of trade values over time as a percentage of the value in the reference period You can set a period of reference year quarter or month to 100 and see the evolution of th
148. olumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Product Group None Product TOTAL All i Country Group None OQworld Country Madagascar Partner Group None Partner All other criteria Exports v Trade indicators v by country v Direct data v List of importing markets for the product 90 soo by Madagascar in 2012 Product TOTAL All products ranking in worid exports is 145 Madagascar s exports represent 0 01 of worid exports for this product it Rows per page Default 25 per page v Table Grap Ma Download ax P e 1234567 Trade Indicators 5 Share of Total import growth estimated Exported growth Exported growth Ranking of l Trade balance Share in in value between in value between partner partner in value of partner faced by countries in countries in countries between Madagascar 2012 USD Madagascar s 2012 2011 2012 p 2008 2012 2011 2012 ET E thousand exports pa pa world imports world imports 2008 2012 p a e ee ee ae Eee aaa eee 1 sl 74 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 28 List of markets to which Madagascar exported products in 2012 Trade Indicators Exported Trade Share in Exported Exported Ranking of Share of Total value 2012 balance Madagas
149. olumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More ME a Ag Engish v Search of Services by hierarchy Search by Keywords Search by Hierarchy Data type Service v 200 Total services A 205 Transportation f 206 Sea transport 207 Sea transport Passenger 208 Sea transport Freight 209 Sea transport Supporting auxiliary and other sea transport services 210 Air transport i 211 Air transport Passenger 212 Air transport Freight i 213 Supporting auxiliary and other air transport services 214 Other transport 215 Other transport Passenger 216 Other transport Freight 217 Other transport Other 219 Rail transport 220 Rail Tansport Passenger It is possible to click on a service sector in order to choose it for the market assessment In this example the rail transport sector EBOPS code 219 will be selected By clicking on 219 Rail transport the user will choose this specific sector for the analysis as shown in Figure 115 Figure 115 Trade in services by service Selection Menu A TRADE MAP L Trade statistics for international business development A5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availabili
150. ompare this figure to the total exports of the reference country to the world of each product as well as the total imports of the same product by the partner country The analysis can be done at different product level and over different periods of time The difference between what is currently traded and the trade level of each country independently of each other can provide a first idea of trade potential between the two countries although this needs to be taken with caution as the products may not be directly comparable example different qualities or there may be specific reasons why the trade between the countries doesn t realize its potential example non tariff restrictions or geographical distance As previous chapters and to illustrate this process two examples are provided that of a trade support institution from Zimbabwe wishing to identify opportunities to increase bilateral trade with Namibia followed by a case describing how a trade analyst could seek information on intraregional trade of rice in the Latin American Integration Association Region 89 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE A TRADE SUPPORT INSTITUTION FROM ZIMBABWE WISHES TO IDENTIFY OPPORTUNITIES TO INCREASE BILATERAL TRADE WITH NAMIBIA A Zimbabwean TSI wishes to expand its country s current trade with Namibia The TSI wants to identify sectors and products to focus its trade promotion efforts on This chapter will show how the Zim
151. on Menu 4177 TRADE MAP L I C Trade statistics for international business development L5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More ME a Ag Engish v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level MEM Osme Oco oneness E x i Advanced search Partner ORegion esse enter a countryterrtory or region name optiona RX Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series By default she will get a table with the list of products exported by Brazil in the latest available year 2012 in this case She will need to click on Product Cluster at 6 digit in the last drop down menu in the Other Criteria tab as shown in Figure 96 to obtain the list of products at the 6 digit level as shown in Figure 97 and 82 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 30 Figure 96 List of products at the 2 digit level exported by Brazil in the latest available year
152. on of quarterly or monthly time series Quarterly imports of watermelons in the US Retrieve monthly information broken down by trading partners Monthly data broken down by trading partners List of markets supplying watermelons to the US Excel calculations Quarterly time series of unit values Unit values of watermelons imported by the US Excel calculations Companies menu Importing companies in the US broken down by product categories Importing companies in the US for fruit and berries Company profile List of supplying markets for a product imported by the Republic of Korea Analysis by product criteria selection Analysis by products imported by the Republic of Korea Changes in the search criteria Selection criteria for a by country analysis of exports List of products at the HS 2 digit level exported by Madagascar in 2012 List of markets to which Madagascar exported products in 2012 Expand the list of products at the HS 4 digit level List of HS 4 digit products exported by Madagascar under the product group 09 Graph features Supply and demand trends for products exported by Madagascar Select Brazil in the Selection Menu List of products at the 2 digit level exported by Brazil in the latest available year List of products at the 6 digit level exported by Brazil in the latest available year Bubble graph of Brazil s world market share vs world import growth Bubble graph on Brazil s world market share vs world import market s
153. onduct a thorough assessment of market access conditions For more information please refer to the Market Access Map user guide available at http Wwww macmap org Content UserGuide en pdf 115 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 116
154. ors may not be displayed due to a lack of consistent time series data Products in this quadrant are those for which Madagascar s market share is growing because its exports are growing and world imports are declining 80 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Losers in declining sectors Products in this quadrant are characterized by declining shares of the country s exports in world import markets that are growing below the world average rate World imports of the products concerned have increased at a below average rate or decreased and Madagascar s share in the world market has decreased Trade promotion efforts for product groups in this category face an uphill task They need to adopt an integrated approach that might take into account bottlenecks both on the supply and on the demand side 81 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE A TRADE ADVISER WISHES TO ANALYSE BRAZIL S EXPORT PORTFOLIO 4 3 Overview of products exported by Brazil A trade advisor wants to have a quick overview of Brazil s export portfolio To refine the research she can analyse Brazilian exports at the 6 digit level of the Harmonized System to obtain an overview of the top products exported by Brazil In the Selection Menu she will need to type Brazil in the Country box select Exports and click on Trade Indicators as indicated in Figure 95 Figure 95 Select Brazil in the Selecti
155. orted Trade Annual Annual Annual Annual Share Ranking value balance growth growth in growth growth in in world Code Product label 2012 2012 in quantity in value of world exports USD USD value between between world expor thou thou betwee 2008 2011 imports ts sand sand n 2008 2012 2012 2008 2012 p a p a 2012 p a TOTAL All products 1224514 1434473 0907 Cloves 167744 167077 o jz 0906 Cinnamon and 1324 1323 4 cinnamon tree flowers 0910 Ginger saffron 477 412 21 18 1 74 turmeric thyme bay leaves amp curry For instance among the products listed in 0904 Pepper peppers and 6133 6125 19 4 capsicu 78 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 29 the product 0907 Cloves appears to be a promising one as it has shown substantial growth over the latest available 5 years 60 p a while world imports have grown at the lower rate of 47 p a over the same period Madagascar s high rate of export growth could be better explained by looking at quarterly data The analyst can generate a graphical representation in the form of a bubble graph by clicking on Graph at the top of the screen as shown in Figure 93 Figure 93 Graph features List of products at 4 digits level exported by Madagascar in 2012 Download BE W F e Rows per page Default 25 per page v Figure 94 presents Madagascar s export performance for the HS 4 digit pr
156. orts v Trade indicators by country v List of importing markets for the product exported by Brazil in 2012 i Product 200911 Orange juice unfermentd spiritd whether not sugard sweet frozen Brazil s exports represent 51 02 of world exports for this product its ranking in world exports is 1 Download B9 W E 2 Rows per page Default 25 per page v 123 Total import i Exported Exported Exported Share of growth in Tariff Bilateral Trade Share in growth in growthin growth in Ranking of partner value of estimated trade at importers balance Brazil s Unit value value quantity value a countries partner faced by B digit 2012 USD exports unit USDiunit between between between SVMEES jin worid countries Brazil thousand nas 2008 2012 2008 2012 2011 2012 world imports between hpa pa i Mapa j POM A 2008 2013 Trade Indicators OO oa a A A a ro mo eal manl l l el s so el or Ts 180 a S a g i O y 5 a A S iw MES 8 8 s 8 8 5 gji i 17 675 17 675 1 8 8 427 Tons 2 097 32 15 15 13 21 4 Figure 119 shows the data of those countries that import frozen orange juice from Brazil as reported by Brazil whereas Figure 120 shows
157. ost aggregated level to the tariff line level Select Exports 080711 Watermelons fresh a X i Advanced search Costa Rica Type the name of the product or its HS code and select it Type the name l of the country Partner Region and select it Trade Indicators Yearly Ti Market Analysis and Researct fitzerland Tel 41 0 Copyr rUnUW US UII ese If none of the products satisfies the query click on Advanced Search see 2 2 1 2 Advanced Product Search 41 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 54 Result list of importing markets for watermelons exported by Costa Rica in the last available year TRADE MAP 4 Trade statistics for international business development Monthy quarterly and yearly trade data import amp export values volumes growth rates market shares etc Mr Account My 7 English v Reference Material Other ITC Tools More Home amp Search Data Availability Product 080711 Watermelons fresh world Country Costa Rica Parner All Exports v Trade indicators v by country v Direct data v Product Group None Country Group None Partner Group None other criteria List of importing mrkots for the ponm exported by Costa Rica in 2012 duct 080711 Watermelions fresh world exports is 10 Sosta Rica s exports represent 1 59 of world
158. owth rates in value and quantity This information is also available in different currencies as shown in Figure 87 620433 Women s girls jackets of synthetic 88098 59215 80170 96520 89191 fibres not knitted 68 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 87 Changes in the search criteria ee RAD a ITC TE statistics E MAP n development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More a Login Product TOTAL All products l O world County Korea Republic of 4 Country Group None Partner All Partner Group None H other criteria Imports Yearly time series byproduct At Same Level 6 digit Growth in value US Dollar Bg Argentine Peso List of products imported by Korea Republic of Australian Dollar _ Brazilian Real Canadian Dollar Unit Chilean Peso Dee o Danish Krone Export in a w F gt Time Period number of columns Prac ows per page Default 25 per page ations importations Product label rowth in value in value growth in vaiue between teen between 2008 2009 f 011 2011 2012 szausa _ Wwonensiges wousers ana snons orsyrmene reres rores nela sar 15000 es Sonens aes esoe OOOO O l Ce r ezus womensians rests or synmewe rores romea f a o e
159. p None O world Country United States of America v Country Group None Partner All v Parner Group None other criteria Imports v Yearly time series v by country v Directdata v Values v i US Dollar List of supplying markets for a product imported by United States of America Unit US Dollar thousand Apr FDI data Tariffs data V Companies Download as wj Time Period number of columns cae v Rows per page Default 25 per page v Bilateral Imported orted Imported Imported Imported Imported 8 digits aae in vaie in value in in value in in value in value in a in value in value in 2003 2007 2008 2009 2010 2011 World 6 887 56 218 56218 66 cE 92 232 105 109 146 739 161 880 189 523 134 568 6 54 436 63 355 86 887 102 063 144 174 158 222 187 938 128 507 Honduras 1 417 1 873 2 oo7 93 Canada 121 138 Nicaragua Dominican Republic E Mexico 5j ojo o i N ojN w o o apa N B a 58 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 3 5 3 Examine tariffs in potential new markets at the tariff line level In order to get the tariff applied to a product at the tariff line level the exporter just has to click on the tab Market Access at the top of the navigation menu Figure 72
160. pport Institution United Nations Conference on Trade and Development United Nations Statistics Division World Trade Organization For additional terms and their explanations visit our online glossary at www trademap org stGlossary aspx Note Please note that the statistics in Trade Map undergo annual updates as well as updates throughout the year as new information becomes available These updates may generate varying figures or trends from what is seen in this User Guide However the principles and applications of Trade Map remain the same marketanalysis intracen org or more information or assistance Please contact ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table of Contents EXECUTIVE SUMMARY 1 CHAPTER 1 INTRODUCTION 3 1 1 Overview 3 1 2 What can be found in Trade Map 3 1 3 Access to the tool 7 CHAPTER 2 HOW TO USE TRADE MAP 11 2 1 How to enter the database 11 2 2 Main Selection Menu 12 2 3 Navigation Menu in Trade Map 24 2 4 How to create a Table a Graph or a Map 30 CHAPTER 3 PRODUCT ANALYSIS IDENTIFYING NEW EXPORT MARKETS FOR YOUR PRODUCT 40 AN EXPORTER OF WATERMELONS FROM COSTA RICA LOOKING FOR NEW MARKETS 41 3 1 Review current situation of the country s exports 41 3 2 Identify and analyse the world s leading importers 47 3 3 Analyse the performance of competing suppliers 50 3 4 Examine
161. products not specified is set to zero 2 Sometimes a product code disappears over time because it is replaced by other codes This could happen when new HS revisions are adopted or when there is a change in the tariff scheme For further information please see Annex II Harmonized System and HS Revisions Table 21 Yearly NTL trade data for Watermelons imported by the United States Imported Imported Imported Imported Imported 6701o Product label value in value in value in value in value in 2008 2009 2010 2011 2012 SEEDLESS WATERMELONS FRESH ENTERED DURING THE PERIOD 080711 4010 FROM APRIL 1 TO NOVEMBER 30 IN 146 739 161 880 189 523 118 324 134 568 ANY YEAR INCLUSIVE WATERMELONS FRESH ENTERED DURING THE PERIOD FROM APRIL 1 080711 4090 TO NOVEMBER 30 IN ANY YEAR 13 652 22 435 32 635 58 999 70 428 INCLUSIVE NESOI 48 662 SEEDLESS WATERMELONS FRESH IF ENTERED DURING THE PERIOD 080711 3010 FROM DECEMBER 1 IN ANY YEAR 37 789 44 757 34 974 52 325 TO THE FOLLOWING MARCH 31 INCLUSIVE WATERMELONS FRESH IF ENTERED DURING THE PERIOD 080711 3090 FROM DECEMBER 1 IN ANY YEAR 11 994 13 131 11 021 4 740 8 652 TO THE FOLLOWING MARCH 31 INCLUSIVE NESOI WATERMELONS FRESH IF ENTERED DURING THE PERIOD 080711 4000 APRIL 1 THROUGH NOVEMBER 30 INCLUSIVE 57 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE WATERMELONS FRESH IF ENTERED DURING THE PERIOD 080711 3000 FROM DECEMBER 1 IN
162. raded goods on a common basis for customs purposes The HS is a Six digit code system and includes approximately 5 000 article oroduct descriptions arranged in 97 chapters grouped in 21 sections The six digits can be broken down into three parts the first two digits HS 2 identify the chapter e g the code 09 refers to Coffee Tea Mat and Spices the next two digits HS 4 identify groupings within that chapter e g the code 09 02 refers to Tea whether or not flavoured and the last two digits HS 6 are more specific e g the code 09 02 10 refers to Green tea not fermented in immediate packing of a content not exceeding 3 kg Up to the HS 6 digit level countries classify traded goods identically Beyond the sixth digit countries are free to add more digits and introduce national product distinctions This greater level of specificity is referred to as the National Tariff Line NTL level and is generally used by national authorities to apply tariff requirements to very specific products For example the United States of America adds another four digits to the HS codes to provide a more specific identification system for the products it exports and imports and applies customs duties to HS was formally known as the Harmonized Commodity Description and Coding System It was developed by the World Customs Organization and the International Convention on the Harmonized System HS Convention entered into force on 1 January 1988 a
163. raman varway 250050 oroso gt Figure 97 List of products at the 6 digit level exported by Brazil in the latest available year Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc 2 ITC TRADE MAP Home amp Search Data Availabilty Reference Material Other ITC Tools More Mr Account My 7 Product TOTAL All products Product Group None OQ world Country Brazil Country Group None Partner All Partner Group None other criteria Exports v Trade indicators by product v Product Cluster at 6 digit v List of products at 6 digits level exported by Brazil in 2012 i Download Ba P Rows per page Default 25 per page v 12345678910 Trade Indicators Trade balance ANRYa arowth in Annual growth in Annual growth in Annual growth of Share in Rankina in Product label lt n value between quantity between value between world imports world mta i koree 2008 2012 2008 2012 2011 2012 0 pesween exports re 2008 2012 2008 2012 p a See p p p a 4 Tom Al products srme roars to d o ts a iron ores amp concentrates oth than roasted 270900 Petroleum oils and oils obtained from 20 305 900 6 900 148 a minerals
164. rly Data 2 4 6 digits Yearly Data tariff line level Download d Quartery data Time Period number of columns 5Sperpage Rowsperpage 300 perpage Afghanistan Group Africa not elsewhere specified Albania Algeria America not elsewhere specified American Samoa Andorra Angola Anguilla Antigua and Barbuda Area Nes Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 2 Services data availability Service Data Availability BPM5 E No data Al Reporting Time Period number of columns 5 per page 9 Rows perpage 300 per page mo Afghanistan Africa not elsewhere specified Albania Algeria America not elsewhere specified American Samoa Andorra Angola Anguilla Antigua and Barbuda Area Nes Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh 1 2 3 Data type and visualization Trade Map provides the following pieces of information Yearly quarterly and monthly trade data for 5 300 products at the 6 digit level of the Harmonised System HS nomenclature and for 10 000 products at the National Tariff Line NTL level Information on importing exporting and distributing enterprises in over 60 countries company name city and country list of traded products number of employees annual turnover contact persons website address and phone numbers
165. roducts at the National Tariff Line level imported by the United States on a quarterly basis over the period 2011 Q2 2013 Q3 For the Costa Rican exporter this more detailed data is very useful because it allows her to identify demand fluctuations She can identify for example that the highest demand for the product has been every second quarter over the last 2 years 0807114010 She can also examine imported value on a monthly basis and compare seasonal variation between competitors Monthly information can be retrieved by clicking on the product code 0807114010 to get the list of supplying countries to the US and then choosing the Monthly Time Series option as shown in Figure 75 Figure 75 Retrieve monthly information broken down by trading partners Se RADE MAP os ITC TE statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More A a Ag English Product 080711 Watermelons fresh Product Group None v O world Country United States of America v Country Group None Partner All Partner Group None vli US Dollar other criteria Imports Quarterly time series v by prod Viessiracient Click here to retrieve of prod i ducts iy Monthly Time Series fresh Monthly time series Unit US Dollar thousand A _ FDI data
166. rs located in the upper left quadrant are those for which Madagascar has lost market share while the world market has grown Careful examination by entrepreneurs and trade promoters can help determine how resources if any might be invested to better profit from a growing international demand These products can represent an alert for policy makers to identify opportunities for trade promotion and other efforts However it would be necessary to examine the data at a more detailed level to determine which products offer the best growth opportunities also it would be important to check whether Madagascar is already exporting these products and if yes how Madagascar s performance compares with the world average Positive global trends for products at the 4 digit level can mask considerable variation at the 6 digit or tariff line level Reasons for underperformance may be diverse and include supply side capacity constraints product quality issues and market access barriers Winners in declining markets Products in this quadrant are characterized by growing shares of the country s exports in markets that are declining or growing below the world average rate From a trade promotion perspective niche marketing strategies might help pinpoint those products that showed a positive trade performance in spite of an overall market decline The chart is not available or not complete for some countries for which growth rates are not calculated some sect
167. rs of fresh watermelons are mainly focused on European markets This could indicate an interesting opportunity but further research is required in order to validate this hypothesis 43 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 17 Explanatory Notes for Table 16 Title of the column Value exported imported by the country of interest to from the different eT pened Ve Menetre en trade partners in the latest available year and in current US thousand as thousand Pa ee ene es reported by official institutions or as calculated through mirror statistics rade balance 2012 USD Exports minus imports for that particular HS NTL code This column thousand indicates whether the country is a net importer or exporter Share in Costa Rica s Share of partner countries in the exports of the country under review exports Exported quantity 2012 Quantity exported in the latest available year by the country of interest to the different trade partners The unit in which quantities are reported Value in USD divided by quantity This indicator can be used as a proxy for Unit value USD unit price It does not take into account differences in products under the same HS code seasonal prices currency fluctuations etc Annual growth rate of export value over the latest available 5 year period Exported growth in value This indicator is calculated using the least squares method If a country does between 2008 2012
168. rt share vs world export growth Bar chart on imported value Second trade indicator Bar chart on exported value Bubble graph on Country X s increase in share of world exports vs world import growth Bubble graph on Country X s world market share vs world import growth Graph Options the of Select number countries the of Select number countries Zoom Portrait Landscape Specific Country AND Specific Product By Country Specific Country AND Specific Product By country Import Export Import Export ac Bubble Graph Bubble Graph Bar chart on value of imports Bar chart on share in Country X s imports Bar chart on growth in value of imports over the last five years Bar chart on value of export Bar chart on share in Country X s exports Bar chart on growth in value of exports over the last five years Bubble graph on prospects for diversification of suppliers for the selected imported product Bubble graph on Country X s import growth vs partner export growth Bubble graph on prospect for market diversification Bubble graph on Country X s export growth vs partner import growth It is possible to add a second trade indicator in the same bar chart 32 the of Select number countries the of Select number countries Zoom Portrait Landscape ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 1
169. rtner country or region bilateral trade opportunities can be identified by comparing the actual bilateral trade the partner countries demand of a specific product service in terms of imports and the global export capacity of the home country Access trade data as recent as the previous quarter in the same year users can analyse long time series on a monthly or quarterly basis to see seasonality and better understand the impact of a historical event on trade dynamics Identify companies exporting importing or distributing a specific product in a number of markets ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 1 INTRODUCTION 1 1 Overview Trade Map was developed in 2001 by the International Trade Centre ITC to help both Trade Support Institutions TSIs and enterprises answer questions about international trade and thereby facilitate strategic market research Trade Map organizes a large volume of primary trade data and presents them in an accessible user friendly and interactive Web based application It provides indicators on country or product performance demand alternative markets performance of competitors and information on importing and exporting companies It presents the information in tables charts and maps and allows queries on exports or imports by product service or group of products and by country or group of countries Un
170. rts 20 91 Annual growth United Kingdom s imports 4 Share in world imports 3 8 United Kingdom import growth from the world lt Costa Rica export growth to United Kingdom 3 2 Identify and analyse the world s leading importers The Costa Rican exporter can also use Trade Map to identify the situation of the world market for watermelons and Costa Rica s position within that market In order to do so she has to select the different options in the navigation menu as shown in Figure 60 Figure 60 Selection criteria for identifying world s importers Home amp Search Data Availability Reference Material Other ITC Tools More Viasat Engish v 080711 Watermelons fresh Product Group Country Group Partner All other criteria Imports v Trade indicators v by country 47 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 61 List of worldwide importers for watermelons in 2012 List of importers for the selected product in 2012 larte froach Table Graph Map Companies FDI data Tariffs data Download a Rows per page Default 25 per page v Trade Indicators d _ TD fant Average Number of Annual Annual Annual tariff importing growth in growthin growthin Share in festimated companies importers balance in Quantity Unit value value quantity value world applied by available 2
171. s data at the 8 and 10 digit NTL level for over 150 countries on an annual basis and more than 100 countries on a quarterly or monthly basis ITC collects data on a monthly or quarterly basis at the NTL level directly from the institutions in charge in each country or region national customs authorities ministries of commerce national statistical offices regional organizations etc IMPORT TARIFES Trade Map also contains tariff information expressed as Ad Valorem Equivalents AVE applied by over 180 countries These data are directly sourced from the other ITC s tool that covers market access conditions trade agreements and rules of origin the Market Access Map database www macmap org By clicking on the value corresponding to the ad valorem equivalent AVE tariff in Trade Map you will be automatically linked to Market Access Map 1 2 1 2 Services Trade in services statistics in Trade Map are classified according to the framework set by the 5th edition of the International Monetary Fund IMF Balance of Payments Manual BPM5 and the Extended Balance of Payments on Services EBOPS classification released in 2002 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE BPMb5 groups services into 11 main categories In 2014 Trade Map data refers exclusively to this edition of the Manual The 6th edition of the Balance of Payments Manual BPM6 was published in 2009 The migration of the Trade Map services statistics to BP
172. sers can click on Advanced Search to access the BOP hierarchy as shown in Figure 113 103 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 113 Advanced Search for services data 24 TRADE MAP L Trade statistics for international business development A5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More U a Ag Engish v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Imports Service Single Group X ij Advanced search O Country Region ease enter a countytertory or reson rere xi Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series Figure 114 shows a screenshot of the Trade Map page providing the BOP hierarchy Specifically Figure 114 shows a part of the hierarchical breakdown of the transportation service sector Figure 114 BOP hierarchical breakdown lt lt oy ITC TRADE MAP development Monthy quarterly and yearly trade data Import amp export values v
173. shown in Figure 36 30 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 36 Quarterly time series 24 ITC TRADE MAP o gt Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE Ag English Product TOTAL All products Product Group None World County All Country Group None QUN Nan other criteria Imports v Quarterly time series 7 by country Values i US Dollar Trade indicators Yearly time series of importers for the selected product Quarterly time series Product TOTAL All products Month Ea series Unit US Dollar thousand 12345 Imported a in Imported value in Imported ae in Imported eg in Importers 2013 03 2013 04 2014 01 2014 03 el United States of America 598 712 137 629 496 ys 562 681 918 681 918 gt 336 016 620 140 431 Increase the aise i aera ad period displayed in fd numbers of ea ean isn rows in the m momen O o mso O oraraa OO erro CAC e son E E T 2 4 2 How to create a Graph Trade Map allows you to create a graph with the data that is shown by default in a table You simply need to click on the Graph tab as shown in Figure 37 A graph example is available in Figure 38 Figure 37 Graph tab Figure 38 Bar chart example List of
174. sion of the Harmonized System For each revision depending on the usage of product codes by customs some codes are split into new product codes and some others are regrouped into a common code HS 2012 or HS Revision 4 HS 2012 or HS revision 4 stands for the 2012 revision of the Harmonized System For each revision depending on the usage of product codes by customs some codes are split into new product codes and some others are regrouped into a common code For more general information about the different HS revisions and the HS nomenclature please go to http www wcoomd org In Trade Map the HS 2007 or HS Revision 3 is used for the trade indicators to facilitate cross country analysis The trade data time series are based on the revision under which each country has reported the trade information for the reference year For example the 2007 data reported by France are based on HS revision 3 while the 2007 data reported by Pakistan are based on HS revision 2 A country may also report under different HS revisions over the years This means that for example a product code that was present in a previous HS revision is not present in the next one This makes assessment of the time series more difficult Trade Map provides a correspondence table between HS nomenclatures to facilitate assessment of time series and this table is available at htto www trademap org stCorrespondingProductCodes aspx 112 ITC S MARKET ANALYSIS AND RESEARCH
175. ssociation LAIA s exports to Latin American Integration Association LAIA Latin American Integration Association Latin American Integration Association LAIA s imports from world LAIA s exports to world Indicative potential trade Product Ede Product label Value in Value in Value in Value in Value in Value in Value in Value in Value in 2012 Potential in Potential in Potential in 2010 2011 2012 2010 2011 2012 2010 2011 2010 2011 2012 TOTAL All products 132 140 498 163 481 181 168 094 162 828 169 364 1 030 202 391 942 210 415 768 513 930 938 391 682 1 024 414 735 636 373 432 774 910 501 774 116 253 Rice semi milled or wholly milled whether or not 100630 polished or glazed 397 103 422 801 568 215 578 690 1 023 658 1 069 885 694 775 527 151 742 474 181 587 104 350 174 259 Rice in the husk 100610 paddy or rough 21 535 71 321 128 822 61 330 125 622 112 714 333 974 423 464 607 620 39 795 54 301 100620 Rice husked brown 62 614 71 021 95 951 91 813 213 051 200 370 63 653 71 609 11272m 1 039 16 260 100640 9 896 11 608 14 973 132 439 202 432 180 046 11 956 14 115 19 034 2 060 2 507 4 061 100 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE The first line of Table 33 shows the trade statistics for the product group Rice LAIA and these values are the sum of the trade data for the four selected HS 6 products Table 33 specifically shows that the most traded rice product in the LAIA region is 1
176. t data v List of supplying markets for the product imported by Korea Republic of in 2012 t 3 6 of worid imports for this product its ranking world imports is 6 ANETE FDI data Tariffs data companies Rows per page Default 25 per page v Trade Indicators Total export Tariff Share in imported Imported imported Share of growth in estimated PRGA Ranking of 2Nare o stimatec Bilateral Korea growth in growth in growth in partner value of applied by trade at Exporters balance Imported Unit value partner x LUTON py Republic quantity Quantity ARPS value quantity value countries countries partner Korea S digit 2012 USD ofs unit USD unit between between between in world countries j thousand 2012 in world i imports 2008 2012 2008 2012 2011 2012 between of s 2 p a 2008 2012 p a exports j Sxports D e ara soa sa ore anno 8 ea ae a a Ions aas1 0500 sora ton aco rao eo oo vr va a T C mama se as 2 asof tors eooo oa col ss6 maf C E 27ee 10 2 Tor E _ ss oa 9 a Te assaf aj aaf Tons asza o oo ooo e al os oj es pama sos sso oz af Tons sssooo aaj ao jo ay oa e a ia oot O 5 ns ar00 safe fa a f 100 sa 03 f tom ossoo mo af mals so vo a D eT 70 202 022 tos onsen of sof eof ef sl Table 23 shows that Viet Nam was ranked as the 2 exporter of women s girls trousers to the Korean market in 2012 with a market share
177. t group Country selection Country group Region selection The My Account menu Manage my Country Groups Create your own country group Individual country selection Standard country group selection Select from your own country groups Upper navigation menu in Trade Map product country and partner country Lower navigation menu in Trade Map other criteria Hidden navigation menu Trade indicators by country Trade indicators by product criteria selection Time series by service Options in Time Series Trade indicators More trade indicators Quarterly time series Graph tab Bar chart example Disabled graph tab Graph options Graph colours Map tab Disabled map tab A map example based on one trade indicator Selection of trade indicators for the maps A map example based on two trade indicators Partner countries on the map Generate arrows on maps Trade indicator options on maps Switch to time series on the maps A map example based on the yearly time series Export to Excel Criteria selection for the list of export markets for Costa Rican watermelons Result list of importing markets for watermelons exported by Costa Rica in the last available Figure 55 Figure 56 Figure 57 Figure 58 Figure 59 Figure 60 Figure 61 Figure 62 Figure 63 Figure 64 Figure 65 Figure 66 Figure 67 Figure 68 Figure 69 Figure 70 Figure 71 Figure 72 Figure 73 Figure 74 Figure 75 Figure 76 Figure 77 Figure
178. t in 24 irae Algeria Libya Egypt Mali Niger pad Nigeria Ethiopia First indicator legend Australia Second indicator legend From the world map shown in Figure 46 it is also possible to identify a market of interest and its partner countries For instance we want to know the main supplying markets of Indonesia By clicking on Indonesia in the map Figure 46 you will get a new map as shown in Figure 47 showing the countries exporting to Indonesia ranked by Share of Indonesia s imports You will also be able to visualize the information as arrows the arrows follow the direction of trade and their thickness indicates the magnitude of the trade flows the thicker the arrow the higher the value of imports exports The arrows option is available in the Graph tab as it is shown in Figure 48 36 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 47 Partner countries on the map Table Graph Map Map Share in Indonesia s imports v Second trade indicator None hd V Show data with arrows Colour Blue v Countries from 1 to 8 max 211 Update arrows S Greenland 2 g 9 ofwa Russian Federation Canada Ukraine Kazakhstan Mongolia tah United States af America Spair Turkey Pakist i 7 Algeria Libya Egy akistan J Mexico on India f eiba es i Mali Niger ty d gt tt Chad AD Nigeria Ethiopia 5 TERE zz Brazil Lingola Bolivia Australia Chile NA Figure 48 Generate arrows on maps Map Share i
179. tatistics Annex II The Harmonized System and its revisions Annex III Link to Market Access Information 97 97 99 101 103 106 108 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table of Figures Figure 1 Product data availability Figure 2 Services data availability Figure 3 Home page Figure 4 First step in the registration process Figure 5 Second step in the registration process Figure 6 Log in Figure 7 The Selection Menu page Figure 8 Selection Menu Figure 9 The Selection Menu in detail Figure 10 Figure 11 Figure 12 Figure 13 Figure 14 Figure 15 Figure 16 Figure 17 Figure 18 Figure 19 Figure 20 Figure 21 Figure 22 Figure 23 Figure 24 Figure 25 Figure 26 Figure 27 Figure 28 Figure 29 Figure 30 Figure 31 Figure 32 Figure 33 Figure 34 Figure 35 Figure 36 Figure 37 Figure 38 Figure 39 Figure 40 Figure 41 Figure 42 Figure 43 Figure 44 Figure 45 Figure 46 Figure 47 Figure 48 Figure 49 Figure 50 Figure 51 Figure 52 Figure 53 Figure 54 year Select a product Automatic product selection Product group selection Advanced Search option in the Selection Menu Advanced product search by keyword at the NTL level Advanced product search at the HS levels List of the HS labels containing the word orange Advanced search by hierarchy in the Harmonized System The My Account menu Manage my Product Groups Create your own produc
180. ted indicators for services data as shown in Figure 32 Moreover services data is available at the yearly level only 2 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 32 Time series by service other criteria Imports Exports Trade balance 2 3 4 Time series Products By selecting Time Series for product data you will be able to look at the data by year quarter or month including data for the most recent year quarter or month as shown in Figure 33 and further explained in Table 10 Figure 33 Options in Time Series al a Yearly time series v by service B At Same Level BPM5 BPM5 At Same Level EBOPS least detailed level EBOPS intermediate level EBOPS most detailed level 5 Values US Dollar Argentine Peso Australian Dollar Brazilian Real Canadian Dollar Chilean Peso Danish Krone Euro New Zealand Dollar Norwegian Krone Pound Sterling Rand Russian Ruble South Korean Won Swedish Krona Swiss Franc other criteria Imports Exports Trade balance Yearly time series Trade indicators Quarterly time series i Monthly time series z by product B by count by service At same level 2 digit At same level 2 Product Cluster at 4 digit Product Cluster at 6 digit Product Cluster at 10 digi 28 Quantities Growth in value Growth in quantity Share in value in Unit values Growth on unit values
181. the goods are classified in e g 09 Coffee Tea Mat and Spices each chapter is then divided into headings identified by the first four digits HS 4 of the 6 digit code e g 09 02 Tea whether or not flavoured the six digits together HS 6 are more specific and identify a subheading within its heading e g 09 02 03 Black fermented tea and partly fermented tea Up to the HS 6 digit level all countries classify products in the same way a few exceptions exist where some countries apply old versions of the HS nomenclature Beyond the six digit level the classification becomes national and countries are free to introduce national distinctions by adding more digits to make the HS classification of products even more specific This greater level of specificity is referred to as the National Tariff Line NTL level and is used by countries to identify specific products to which a tariff is attributed For example Canada adds another two digits to the HS nomenclature to classify its exports and imports in greater depth e g the code 090230 10 is the code for black tea packaged as tea bags Trade Map provides both values and quantities for the trade flows of goods The currency used in Trade Map by default is the US dollar and users can choose among 16 more currencies to assess the value of trade flows the quantity units instead will change depending on the specific products and on how each country reports this in
182. the same information but as reported by Brazil s partner countries Figure 120 List of importing markets for a product exported by Brazil mirror data a ITC TRADE MAP Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Product 200911 Orange juice unfermentd amp not spiritd whethe v Product Group None O world Country Brazil Country Group None Partner All Partner Group None other criteria Exports v Trade indicators by country v List of importing markets for the product exported by Brazil in 2012 Mirror i Product 200911 Orange juice unfermentd spiritd whether not sugard sweet frozen Brazil s exports represent 51 02 of world exports for this product its ranking in world exports is 1 123 Trade Indicators l Total import Exported Exported Shareof growthin Tariff Bilateral Trade Pewee growth in in Ranking of partner value of estimated trade at balance il Sgr Quantity Unit value quantity a countries partner faced by 8 digit 2012 USD quantity unit USDiunit between between between SOUntTesS in world countries Brazil thousand 2012 2008 2012 2008 2012 2011 2012 werd imports between p a
183. ther criteria Imports v Trade indicators v by country v Directdata v n ca s imports represent 23 56 of world imports for this product its rank z 7 FDI data Tariffs data Graph Ma Companies Rows per page Default 25 per page v Trade Indicators Total Taritt Share in imported Imported imported Ranking Share of xport estimated Bilateral Trade growth in applied by United imported Unit growth In growth in growth in of priaug value of trade at balance states of POSS quantity value value quantity value partner countries nited tation 2012 USD america s M429 unit usp unity between between between countries in world Der States of thousand 2012 2008 2012 2008 2012 2011 2012 in world exports Countries America p a p a p a f exports Maren Ch p a ma pee eee ee EE ee ee ee a E E JE i Ad valorem eauivalent Efo Es oa sa E tons ava ao E E tea a Compare tariffs with Market Access Map Figure 66 shows the results available in the Compare tariffs module of Market Access Map The module is available as a sub module to the Quick search module in the upper screen tab of the tool The Compare tariffs module has been specifically designed to assist exporters importers and TSIs The exporter can use this module to scan the world for the best market access conditions offered by all possible importing countries An import
184. tion together with the ones created by the user The LAIA region is pre loaded in the system and the entrepreneur only needs to type LAIA in the country region box The full list of pre loaded and user created regional groups is available in the My Country Groups tab see Paragraph 2 2 2 2 Create your own group of countries Selection of the product and regions in the main selection menu In order to retrieve the necessary information to assess the LAIA intra regional trade of rice products the entrepreneur has to see Figure 106 1 Select the Exports box 98 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 2 Select the Group box next to the Product tab and type Rice LAIA in the tab the Rice LAIA product group will appear in the drop down menu 3 Select the Region box in the country tab and type Latin American Integration Association LAIA 4 Select the Region box in the partner country tab and type LAIA 5 Click on Yearly Time Series Figure 106 Selection Menu intra regional trade in the LAIA region for rice products e RADE MAP amp oy TC TE statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE a Aag English v Trade Map provides in the form of tables graphs and maps indicators on export performance international demand
185. tners although they do not present high growth rates The most salient of these importing markets are the Netherlands the United Kingdom and the United States China buys few watermelons from Costa Rica although yearly Chinese imports of watermelons from the world have increased by 22 per year between 2008 and 2012 46 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 58 Bubble graph on market diversification prospects for Costa Rican watermelons Prospects for market diversification for a product exported Dy Costa Rica in 2012 100 Panama Scale 5 of world imports s 80 Honduras E Dominica pa 60 2 O 40 2 3 China 20 United States of America T Guatemala H Portugal United Kingdom Netherlands 5 2 Canada ltaly France 0 Ireland A A Czech Republic Poland Germany Belgium i Spain 20 Mexico Russian Federation Costa Rica export growth Costa Rica export growth NA Reference bubble 4 to partner lt Partner import to partner gt Partner import ao growth from the world growth from the world By placing the mouse pointer over the bubble the Costa Rican exporter will get more details in a tooltip as shown in Figure 59 and by clicking on the bubble she will obtain the list of suppliers to that market Figure 59 Mouse over tooltip on the bubble graph United Kingdom l Netherlands amp United Kingdom Share of United Kingdom in Costa Rica s expo
186. to find information on companies importing or distributing watermelons in the US Trade Map provides the location contact details turnover number of employees and the Website address of a selection of companies exporting importing distributing producing or supplying specific products or services in a country of interest 62 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE The same drop down menu where the exporter can choose between Time Series and Trade Indicators also allows her to select company information as shown in Figure 80 Figure 80 Companies menu Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc a ITC TRADE MAP Home amp Search Data Availability Reference Material Other ITC Tools More Viewsat English v Product 0807114010 SEEDLESS WATERMELONS FRE v Product Group None Oworld County United States of America Country Group None Partner All Partner Group None other criteria Imports v Quarterly time series v by country v Directdata v Unitvalues v US Dollar STS SSS plying markets for a product imported by United States of America i Product 0807114010 SEED Cane S FRESH ENTERED DURING THE PERIOD FROM APRIL 1 TO NOVEMBER 30 IN ANY YEAR INCLUSIVE By selecting Companies in the drop down menu she will obtain a table contai
187. ture You can now navigate through the hierarchy of the HS nomenclature and select a product at the HS 6 product level by expanding the 21 HS 2 sections and the 98 HS 4 chapters of the HS nomenclature Figure 17 Figure 17 Advanced search by hierarchy in the Harmonized System Search by Keywords Search by Hierarchy 01 Live animals 02 Meat and edible meat offal 03 Fish and crustaceans molluscs and other aquatic invertebrates 04 Dairy produce birds eggs natural honey edible products of animal origin not elsewhere specifies 05 Products of animal origin not elsewhere specified or included 06 Live trees and other plants bulbs roots and the like cut flowers and ornamental foliage 07 Edible vegetables and certain roots and tubers 08 Edible fruit and nuts peel of citrus fruits or melons 0801 Coconuts Brazil nuts and cashew nuts fresh or dried whether or not shelled or peeled q 0802 Other nuts fresh or dried whether or not shelled or peeled excl coconuts Brazil nuts are 0803 bananas incl plantains fresh or dried 0804 Dates figs pineapples avocados guavas mangoes and mangosteens fresh or dried amp 0805 Citrus fruit fresh or dried 080510 Fresh or dried oranges cmc mc mec ft oft By clicking on the next to each record you can go deeper into the HS classification starting from the 2 digit level and increasing the level of deta
188. ty Reference Material Other ITC Tools More M a Ag English Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level Imports Country Region Pesse enters countyvteriory or region name ostona BA xi Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series 104 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE As shown in Figure 115 Trade Map provides yearly time series for services data The trade indicators available for product data are not available for services data The level of detail and the geographical coverage of services data are still uneven across countries and years and therefore ITC does not compile standardized indicators Figure 116 shows how it is possible to visualize trade in services data for a chosen sector in Trade Map Figure 116 Yearly time series for service specific trade in services data ee RADE MAP ao ITC TE statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference
189. uantity of 3 In this case there is no difference between the two growth rates at world level The Costa Rican exporter can also see that the world market is fairly concentrated with North American USA and Canada and European countries representing almost the entirety of the world demand Table 18 also shows that the demand for Watermelons in China has been strong with an increase in market size of 22 per year between 2008 and 2012 Spain has a positive trade balance which means Spanish exports of Watermelons are greater than imports 49 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE 3 3 Analyse the performance of competing suppliers After identifying the most interesting potential markets the exporter might want to gather more information about the countries that supply watermelons to these potential markets The exporter from Costa Rica may want to identify the main competitors she will have when entering her target markets The list of supplying markets of an importing country can be obtained by clicking on the country name highlighted in blue in the list of importers for the selected product For instance the United States could be a market worth examining as it had an annual growth in value of 4 greater than the world average over the latest available 5 years and of 12 over the latest available year Click on United States in Figure 60 to see the countries supplying watermelons to the US Fig
190. uarterly trade data atthe 3 w y 2 digit level HS available for more than 90 countries for 2013 Monthly and quarterly trade data atthe 3 y 4 and 6 digit level HS and at the tariff line level available for more than 90 countries for 2013 Company data p d Ps y You may want to first register online to familiarise yourself with the freely accessible Trade Map modules As shown in Table 1 only users with a full subscription free for users from developing countries and fee based for those in developed countries have access to modules such as monthly and quarterly data at the 4 and 6 digit and at the NTL levels as well as company data The list of developing and developed countries is available in the menu item Reference material in the Home page For more information on subscription options and fees please visit http www intracen org mat OptionsFees aspx Additional information such as a downloadable version of the Trade Map user guide and Frequently Asked Questions FAQ is available on the Home page In addition a link to video tutorials is also available to guide users through the analysis 1 3 Access to the tool Thanks to financial contributions from different international organisations and ITC s Global Trust Fund ITC has been able to provide free access to ITC s Market Analysis Tools of Trade Map Market Access Map Investment Map and Standards Map for users in developing countries Users can register to ITC s m
191. ue in tariff _ US 000 revision Q Afghanistan 16 00 Click Here Albania 10 00 Click Here Algeria 30 00 Click Here Angola 50 00 Click Here Anguilla 5 00 Click Here the importing Source country Antigua and Barbuda 40 00 Click Here In order to get more detailed information on tariffs applied to the selected country at the NTL level the exporter has to select the sub module Find tariffs in the Quick search module Thanks to the Find tariffs module and also to the Trade agreements and Rules of Origin module the exporter will be able to find more information about the type of regime certification and rules of origin that apply to exports of Costa Rican Watermelons The first two chapters of the Market Access Map User Guide provide further relevant tips on how to easily navigate the tool and are available at www macmap org Content 2012_07_03 UserGuide pdf 3 5 Investigate potential markets at the National Tariff Line level 3 5 1 Identify product differentiation at the NTL level Trade Map also allows the exporter to analyse the information at the more detailed NTL level The NTL level refers to the more detailed classification that each country uses to identify traded products with the Sometimes the source of data published at the NTL level and source of data provided by UNSD at the 6 digit level is not the same see Annex I What users should take into consideration when they use foreign trade statisti
192. um By changing the criteria parameters available in the top of the screen the exporter will be able to change the type of graph as shown in Figure 57 Figure 57 Different criteria to retrieve different graphs gt ITC TRADE MAP L Trade statistics for international business development A5 Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 Product 080711 Watermelons fresh v Product Group None v Oworld Country Costa Rica v Country Group None v Partner All v Partner Group None y D other criteria Exports v Trade indicators v by country v Directdata v Trade indicators Yearly time series E FDI data Tariffs data Graph Quarterly time series Monthly time series Bubble graph on prospect for market diversification v FSD For instance by selecting Trade indicators she will retrieve a set of graphs including the bubble graph for prospect market diversification as shown in Figure 58 The graph in Figure 57 shows that Costa Rican exports of watermelons are not very much diversified geographically as there are few relevant importing countries The Netherlands for example imports more than 50 of Costa Rican exports The size of the bubble indicates the size of the markets We can also see that Costa Rica is winning market share in its largest importing par
193. ure 62 and Table 19 show that the USA is already importing from Costa Rica and from Guatemala Honduras Nicaragua Panama and the Dominican Republic This could make it easier for newcomers from these countries to enter the market Once the Costa Rican exporter knows that neighbouring countries are competitors she could research what advantages those competitors may have e g logistics distribution channels trade agreements political ties etc Figure 62 List of markets supplying watermelons to the United States in 2012 a T TRADE MAP Sl C Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More UE a Ag English v Product 080711 Watermelons fresh Product Group None world County United States of America Country Group None Partner All Partner Group None other criteria Imports v Trade indicators v by country v Direct data v List of supplying markets for the penaos 7 at by United States of America in 2012 United States of America s imports arant PEGA ch vorid imports for this product its ranking in world imports is 1 rel ae FDI data Tariffs data Graph Vie Companies Download F Rows per page Default 25 per page v Trade Indicators 0 Total Tariff
194. value of partner countries between 2008 2012 p a wora 22300 105225 100 sosea os sof a 12 vodeo aise orazo oa ensr7 Tone soo o a 2 comes aen aer of x0 rel o al al ol raves aero ser ra oss Tow se a aa or ve oa vol 0 coma en v40r saoi os oxr7 tore oat ve 2 a vo ro ve 0 Mearan 1200 eoo os ze tore ssr vor resl so wo ox ve 0 A os 7 6 a oo of ar 0 Raae to aef of wef tom sows eo veo ox ote Panama sal ei of wea vor ove 20 ao wi of eel a 0 cee 7 w fel ef In this case Mexico is the main supplier of the US market and accounts for 88 4 of US imports of Watermelons Guatemala has a 10 2 share in US imports of Watermelons and is located as far from the US market as Costa Rica It is interesting to note that the unit value of watermelons exported by Costa Rica to the USA is 10 below the unit value for Guatemala and 20 below Mexico Also it is interesting to analyse why the US which is the largest importer of Watermelons is a highly concentrated market importing 98 5 of Watermelons from only two supplying countries This might mean that there is export potential for a new trading partner By selecting Yearly time series and then clicking on the Graph tab the Costa Rican exporter will be able to choose the graph Curve on imported value Here she can see that Mexico has been the main supplier of Watermelons to the US market over the last
195. veness Map and Market Analysis Portal Subscription options amp fees Terms amp Conditions for using Trade Map Developing Countries list of Developing Countries Developed Countries list of Developed Countries Newsletters Surveys results Videos About Trade Map presentation My Account Manage my Country Groups see 2 2 2 2 Create your own group of countries appears as Manage my Product Groups see 2 2 1 3 Create your own group of products your own name To access these menu you need to be logged in Trade Map 12 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Figure 8 Selection Menu 2 ITC TRADE MAP oy Trade statistics for international business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More OE aag English Trade Map provides in the form of tables graphs and maps indicators on export performance international demand alternative markets and competitive markets as well as a directory of importing and exporting companies Trade Map covers 220 countries and territories and 5300 products of the Harmonized System The monthly quarterly and yearly trade flows are available from the most aggregated level to the tariff line level US Exports Country Region x i Trade Indicators Yearly Time Series Quarterly Time Series Monthly Time Series
196. ws an evaluation of the tariff measures applied by Namibia to products coming from Zimbabwe Specifically the product 440710 Lumber coniferous softwood 6 mm and thicker exported by Zimbabwe to Namibia faces an AVE tariff of 10 The Zimbabwean TSI officer can now retrieve the list of all trade partner countries of Zimbabwe and Namibia for each traded product Figure 103 shows that it is possible O emeng a list of all supplying markets of a A particular product imported by Namibia by peang on the icon in the column of Namibian total imports of o lumber Alternatively by clicking on the icon in the column of Zimbabwe s total exports of lumber it is possible to obtain the list of the markets importing lumber from Zimbabwe 95 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 32 provides a description of the different indicators and pieces of information available in Trade Map when assessing the bilateral trade between two countries 96 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE Table 32 Explanatory notes for actual and potential trade indicators in Table 31 Product code Product code for the product traded between the two countries under review Value in US thousand Trade between the two selected countries as reported either by the selected country to the COMTRADE or ITC database or if the selected country has not reported any trade data as reported by the partner country to the COM
197. y Selection Menu Yearly time series for country specific trade in services data List of importing markets for a product exported by Brazil direct data List of importing markets for a product exported by Brazil mirror data Tariffs applied by France to imports of olive oil from all partner countries From Trade Map to Market Access Map via the Market Access tab From Trade Map to Market Access Map via tariff figures Table of Tables Table 1 Users access to data Table 2 Options available in Trade Map Table 3 Options available through the Selection Menu in Trade Map Table 4 Tables available in Trade Map Table 5 Advanced product search options Table 6 Selection options for a group of products Table 7 Selection options for a country group Table 8 Explanatory notes for the trade indicators by country Table 9 Explanatory notes for trade indicators by product Table 10 Explanatory notes for Time Series Table 11 Explanatory notes for graph with trade indicators Table 12 Explanatory notes for graph with time series Table 13 Graph options Table 14 Graph types Table 15 Types of available maps Table 16 Result list of importing markets for watermelons exported by Costa Rica in the last available year Table 17 Explanatory Notes for Table 16 Table 18 List of worldwide importers of Watermelons in 2012 Table 19 List of supplying markets for Watermelons imported by the United States in 2012 Table 20 USA NTL codes of
198. y quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More ME a Ag Engish Product All products in the group Product Group Rice LAIA Oworld County All Country Group Latin American Integration Association LAIA Partner All Partner Group Latin American Integration Association LAIA other criteria Imports v Yearly time series v by importing country v Values v i US Dollar vii List of importing markets in Latin American Integration Association LAIA for the product group exported by Latin American Integration Association LAIA Product group Rice LAIA Unit US Dollar thousand FDI data Tariffs data Download w a Time Period number of columns ws perpage v Rows per page Default 25perpage v Latin American Integration Association LAIA Aggregation 452 041 450 117 484 213 546 738 626 238 65 664 51 217 59 603 111 505 160 336 M V S E E E E Ecuador fae 1 923 277 2 17 816 qee Bolivia 23 170 7 546 1 886 1 803 j ruguay f 1 266 1 821 1 330 Paraguay f 12 Mirror data is used when a country has not reported the information to COMTRADE or to ITC Mirror figures are shown in yellow mirror direct aggregates are shown in purple 102 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE CHAPTER 6 TRADE IN SERVICES STATISTICS Internationa
199. y country by product by service List of supply ar the product imported by United States of America in 2012 Companies FDI data Tariffs data Download a W Rows per page Default 25 per page v 56 ITC S MARKET ANALYSIS AND RESEARCH TRADE MAP USER GUIDE For some countries NTL information is available also on a quarterly or monthly basis Clicking on yearly time series opens the drop down menu showing the options to retrieve quarterly or monthly data see Figure 68 Figure 69 Time series of NTL data ee RADE MAP ao ITC TE Statistics E MAI business development Monthy quarterly and yearly trade data Import amp export values volumes growth rates market shares etc Home amp Search Data Availability Reference Material Other ITC Tools More Mr Account My 7 English v v Product 080711 Watermelons fresh Product Group None world Country United States of America v Country Group None Partner All Partner Group None other criteria Imports vi Yearly time series B by product v Product Cluster at 10 digit v Values v i US Dollar Trade indicators Yearly tme senes Quarterly time series Monthly time series Unit US Dollar thousand z FDI data Tariffs data j Companies Download a w Time Period number of columns 5 per page Tied Rows per page Default 25 per page v imported value in Imported value in Imported value in Imported value in Code Pro
200. ying markets for a product imported by Country X in the latest available year List of importing markets for a product exported by Country X in the latest available year Share in Country X s imports Unit Value Total export growth in value of partner countries Imported value Share in world exports Share in Country X s exports Unit Value Total import growth in value of partner countries Exported value Share in world imports None Share countries exports Share in Country X s imports Imported value None Share countries imports Share in Country X s exports Imported value of in partners world of in partners world Map based on Time Series By using the other criteria in the toolbar selection menu you can switch from Trade Indicators to Time Series as in Figure 50 Figure 50 Switch to time series on the maps 2 Trade indicators Trade indicators Yearly time series Quarterly time series Monthly time series Imports x bycountry Directdata other criteria The available reference years are displayed in a drop drown menu as shown in Figure 51 Figure 51 A map example based on the yearly time series E ies Years of reference for the map Imported value USD thousand NLA 0 23 283 286 USD thousand 23 283 286 116 416 432 USD thousand 116 416 432 232 832 863 USD thousand 232 832 863 465 66

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