Facebook Page Insights - 2011 User's Manual
Contents
1. Mo Thu Sun Wed Discussion Board or mention your Ee Ee e e few E E E l aR or Wall Posts to their friends Daily Videos The number of times people posted a video to your Page on that day Daily Wall Posts The number of times people posted on your Page s Wall on that day Daily Reviews The number of times someone wrote a review on your Page on that day Daily Discussions Posts The number of times people participated on your Discussion Board on that day Daily Mentions The number of times the name of your Page was mentioned in people s status updates or Wall posts on that day Daily Places Activity Daily Places Activity Your Page is associated with one Ef check ins Ei Claimed Deals or more Places People can engage with your Places from their mobile Mon Wed T Thu Tiat device by checking in when they are nearby or claiming a Deal if A you have enabled this feature Note Check ins and Claimed Deals are only being counted since March 8 2011 Claimed Deals The number of times people claimed a Deal at your Place on that day if you have enabled this feature Check ins The number of times people checked in at your Place on that day 2011 Facebook Inc All rights reserved Product specifications subject to change without notice LL Get more fans and interactions for your Page One of the best ways to increase the number of fans and interactions of your Page is to create a Facebook Ad campaign With2. facebook ae ee aan Facebook Marketing Sc Insights gt Facebook Marketing Solutions gt Page Overview Tabs Date Selector w Page Overview Ef Users E Interactions Users See Details New Likes Lifetime Likes Monthly Active Users a Links 13 683 27 287 202 99 803 os Go to Page Active Users Help 9 Er Active Users E Active Users Er Active Users Documentation 100 000 50 000 Hi a A n aa Thu Sun Wed Sat Tue Fri Jan 2 Jan 20 Feb 2 Feb 5 Feb 8 Feb 11 Interactions See Details Post Views gt Post Feedback gt 1 944 627 475 2 382 365 Page Content Feedback Ey Likes E Comments Facebook 2011 English US About Advertising Developers Careers Privacy Terms Help 2011 Facebook Inc All rights reserved Product specifications subject to change without notice Users Facebook is rebuilding the web around people and lets businesses build authentic connections at scale In the User section you can learn more about the people who engage with your Page New Likes The number of new Likes that your Page received during the date range you specified Lifetime Likes The total number of Likes that your Page received as of the end of your date range Monthly Active Users The number of people who have interacted with or viewed your Page or its posts in the last 30 days This includes interactions from fans and non fans Users Ste Details New Likes Lifetime Like
3. Facebook Ads you can promote your Page to more than 500 million potential customers choose your audience by location age and interest use our Like button to increase your ad s influence and build acommunity around your business Simply click Create an Ad at the top right hand corner of any page within Insights to get Started If you want more information about Facebook Ads please visit our Guide to Facebook Ads http www facebook com adsmarketing 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 12
4. content by liking or commenting They can also choose to unsubscribe from your Page so that stories will not appear in their News Feed in the future Unsubscribes Number of people who unsubscribed from your Page on that day Comments Number of times people comments on your Stories on that day Likes Number of times people clicked Like on your stories on that day Page Posts The total number of times your Page Posts Page post was seen in News Feed or on the Page Wall The feedback pe rcentage is the ratio of the The world is waiting to see what the marketers at Budweiser February 4 at 12 45pm 58 927 0 11 total Likes and comments on that We re pleased to announce that our location based service January 31 at 10 42am 112 903 0 14 sto ry over th e total num be r of Wete excited to introduce Sponsored Stories a new way for January 25 at 6 33am 126 058 0 16 times the story Was seen 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 10 Daily Page Activity Daily Page Activity Other than liking and commenting Ef Daily Mentions Ef Daily Discussion Posts E Daily Reviews Ef Daily Wall Posts Ef Daily Videos on your posts people who like your Page can engage with itina number of ways They can write on your Page s Wall upload photos or videos to your Page write reviews A POA we ra end lt gt if applicable create posts on your Fri
5. Facebook Insights Product Guide for Facebook Page owners Introduction Getting started Monitor key metrics Get Insights about the people using your Page Get Insights about how people interact with Your Page Get more fans and interactions for your Page Facebook 2011 facebook Introduction Facebook Insights Analytics for Websites Applications and Pages all in one place Having good analytics is a key to successfully growing a business To this end we want to provide you with even better metrics for your Facebook Apps websites and Pages We re excited to announce that we recently launched an improved Insights dashboard The new Insights dashboard provides a single view of all your Facebook analytics related to Websites including fully integrated sites sites that use social plugins as well as non integrated domains Apps including canvas mobile device and desktop apps Facebook Pages including Pages created on Facebook com and those that are part of the Open Graph protocol For example you can now view analytics about specific stories that people liked on your website or how many people commented on your Page Posts This data will tell you what your audience finds most interesting so that you can capitalize on that content In this guide we will focus on Insights for your Page and will help you understand the analytics that Insights provide This information can be used to fine tune pag
6. edback 1 627 101 gsi 11 681 e220 Page Content Feedback d E Likes Ef Comments Comments The number of times people have commented on a post by your Page during the date range Likes The number of times people have liked a post by your Page during the date range Page Content Feedback The number of Likes and comments made on stories posted by your Page during the date range you specified Export your data You can export data from the dashboard using the Export button at the top right corner of the dashboard After you click the Export button a dialog box allows you to specify the date range that you would like to export data for as well as whether you would like to get the data as an Excel file or as a CSV comma Separated values file 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 6 Get Insights about the people using your Page Users tab If you want to get more details about the people using your Page click See Details next to Users on the Page Overview tab The Users tab not only contains the same user metrics as the Page Overview tab New Likes Lifetime Likes Monthly Active Users Active Users but also more detailed breakdowns of the people using your Page based on their demographics and activity on your Page In Practice If you discover on this dashboard that many people like your posts but don t comment on them you might want
7. es in order to increase engagement If you have integrated the Open Graph protocol into your Web pages Insights will capture engagement with Pages regardless of whether an action was taken on or off Facebook Note This is anonymized aggregate data and does not include personally identifiable information 2011 Facebook Inc All rights reserved Product specifications subject to change without notice Getting Started To see metrics on your Facebook Page go to the Insights dashboard http www facebook com insights Only Page admins application owners and domain admins can view Insights data for the properties they own or administer On this dashboard you ll be able to see basic metrics for all of your Pages Likes Interactions e Monthly Active Users The number of people e Daily Post Views The number of times who have interacted with or viewed your people fans and non fans have viewed Page or its posts in the last 30 days This a story posted by your Page during the includes interactions from fans and non last complete day for which the data was fans gathered e Daily New Likes The number of new Likes e Daily Post Feedback The number of likes that your Page received during the last and comments made on stories posted by complete day for which the data was your Page during the last complete day for gathered which the data was gathered To access a more detailed dashboard for a specific Page select the name of
8. ew Likes The number of new Likes that your Page received during the date range you specified Like Sources E unlikes 7 725 Unknown 5 614 Page 481 Search 66 Requests 42 Stream 12 Suggestions 3 Ads 1 Like Box Unlikes the number of people who unliked your Page on that day New Likes the number of new people who liked your Page on that day Like Sources Breakdown of the number of Page Likes from the most common places where people can like your Page during the date range you specified Note this does not include all areas of Facebook where people can like your Page Page the number of new Likes directly from your Facebook Page Search the number of new Likes from the Facebook search page Requests the number of new Likes from friends who send Page recommendations to other friends Stream the number of new Likes from stories displayed in News Feed Demographics Gender and Age Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles for the date range you specified Countries Number of people who like your Page broken down by country based on the geolocation of users IP addresses for the date range you specified Cities Number of people who like your Page broken down by city based on the Countries J Cities Suggestions the number of new Likes from Page suggestions that Facebook rec
9. ommends to people Ads the number of new Likes directly from the inline action of an Ad Like Box the number of new Likes from the Like box social plugin User Profile Page the number of new Likes from the user profile of someone who has already liked your Page Unknown additional areas of Facebook where people can like your Page that are not yet being explicitly reported in the Insights dashboard Gender and Age 2 Like Sources 51 135 Ads 6 456 Page 5 22 Messages 1 954 User Profile 643 Search 433 Stream 272 Unknown 167 Requests 49 Suggestions 6 Like Box Less 2 6 1 3 25 34 35 44 Ba Language d 45 54 55 1 7 109 426 United States geolocation of users IP addresses for the date range you specified Language Number of people who like your Page broken down by language based on the default language setting selected when accessing Facebook for the date range you specified 56 148 Indonesia 21 922 Canada 19 102 Venezuela 17 558 Turkey 16 688 Argentina 16 560 Philippines More 47 462 Jakarta 17 106 Caracas 13 334 Santiago 12 760 Makati 11 304 Bogota 11 238 Tunis 10 714 Buenos Aires More 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 254 236 English US 72 716 Spanish 44 528 English UK 39 188 Indonesian 30 130 French France 16 776 Turkish 15 020 Spanish Spain More Tab Views and External Referre
10. rs Tab Views Number of views that each tab on your Page received when logged in users visited your Page during the nice digs A cenit date range you specified 5 632 Resources 512 google co uk 4 429 Information 272 yandex ru 3 219 Help 238 google ca External Referrers Number of views coming from the sc eatiaaian see a e top referring external domains sending traffic to your 2 509 Video 204 google com au Page during the date range you specified E ee SE Ea 619 Photos 202 google de 486 Live from AdWeek NYC 198 google es More More Tab Views External Referrers Page Views Total number of views of your Facebook Page during the date range you specified Page Views i A Logged in Page Views g Unique Page Views Unique Page Views Number of distinct people who visited your Page Daily Logged in Page Views Number of views of your Page by people logged into their Facebook accounts Note Most people use Facebook when they are logged in Media Consumption After you post a Facebook video a photo or an audio clip people are able to click to consume that piece of content This data corresponds to number of views of that your videos photos and audio clips received on that day during the date range you specified Media Consumption j A Video Views E Audio Listens A Photo Views Photo Views Number of views that the photos you posted to your Page received on that day Audio Listens Number of view
11. s Monthly Active Users 12 870 25 279 806 90 915 1s Active Users Ei Daily Active Users Ei Weekly Active Users E Monthly Active Users Monthly Active The number of people who have interacted with or viewed your Page or its posts in the last 30 days Weekly Active The number of people who have interacted with or viewed your Page or its posts in the last 7 days Daily Active The number of people who have interacted with or viewed your Page or its posts in the last day Active Users The number of people who have interacted with or viewed your Page or its posts 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 5 Interactions When you create compelling content people will want to interact with it by commenting liking or writing on your Wall These people help to share your content organically throughout Facebook as their interactions lead to organic stories being published in their friends News Feeds The Interactions section of Insights allows you to track how people interact with your stories and helps you evolve your content to make it more effective Post Views The number of times people fans and non fans have viewed a story posted by your Page during the date range you specified Post Feedback The number of Likes and comments made on stories posted by your Page during the date range you specified Interactions See Details Post Views Post Fe
12. s that the audio clips you posted to your Page received on that day Video Views Number of views that the videos you posted to your Page received on that day 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 9 Get Insights about how people interact with your Page Interactions tab If you want to get more details about how people are interacting with your Page click See Details next to Interactions on the Page Overview tab The Interactions dashboard not only contains the same metrics as the Page Overview tab Post Views Post Feedback but also more granular data on the interactions on your page such as the number of impressions and feedback on specific posts and the breakdown of the type of interactions from people writing on your Page wall to people mentioning your Page in their status updates In Practice You can compare the engagement that each specific post generates in order to identify patterns if you notice that asking questions to your audience always generates more comments than other posts you might decide to ask questions more frequently Or if you decide to runa Specific promotion where people have to post a video to your Wall you can now track the number of videos that were posted Daily Story Feedback When you post stories to people Daily Story Feedback Ef Likes Ef Comments Ef Unsubscribes who like your Page they can engage with your
13. the Page in the drop down menu on the left navigation bar or click on View Insights under the name of your Page Two Ways to View Detailed Insights facebook Home Profile Account act tae T Insights Insights for your Domain Facebook Marketing Solutions F Create App m2 ebook Marketing Solutions Likes Interactions 90 915 4 Monthly Active Users 577 Daily New Likes 159 619 4 Daily Post Views 1654 Daily Post Feedback Facebook 2011 English US About Advertising Developers Careers Privacy Terms Help 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 3 Monitor key metrics Page Overview tab The tabs on the left side of the page allow you to navigate within the Insights dashboard The Page overview tab shows you key metrics about who the people engaging with your Page are as well as how they interact with it You can also export these analytics directly into a spreadsheet You can select whether you want to see monthly or weekly data in the top right corner of the page If you select monthly data the dashboard will automatically default to the last complete month If you select weekly data the dashboard will automatically default to the last complete week You can also choose to refine the date range If at any point you re unsure of what date range you re looking at you can mouse over the question mark next to the metric
14. to try asking for their opinions more often and giving them a chance to provide input or share stories about your business You might also discover on this dashboard that the majority of people who like your Page are women 18 to 24 and you might decide to run an ad campaign for this particular demographic or post content on your Page that will resonate with those young women Daily Active Users Breakdown Daily Active Users Breakdown Breakdown of the number of E Unique Page Views E Post Viewers E LikedaPost E Commented onaPost wall Posts people who have inte racted with i i or viewed your Page or its posts on that day by type of action during i the date range you specified This iii i includes views and interactions oe Sa D ee Ma N H h e d i H E e e i i S i a S a from both fans and non fans Daily Wall Posts the number of times someone wrote on your Page wall on that day Commented on a Post the number of times someone commented on one of your Page posts on that day Liked a Post the number of times someone clicked Like on one of your Page posts on that day Post Viewers the number of people who have seen your content in their News Feed or on your Page s Wall on that day Unique Page Views the number of unique people who have visited your Page on that day 2011 Facebook Inc All rights reserved Product specifications subject to change without notice 7 New Likes New Likes E N
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