Alcatel-Lucent Mobile TV User's Manual
Contents
1. Alcatel Lucent Unlimited Mobile TV Solution 13 14 Alcatel Lucent Unlimited Mobile TV Solution Partner with Alcatel Lucent for Unlimited Mobile TV Alcatel Lucent is committed to supporting service providers in delivering a truly converged TV experience We have established a leading position in interactive TV services and enable TV video and music services for more than 120 fixed and mobile service providers around the world Alcatel Lucent is also a worldwide leader in the development and deployment of fixed Triple Play and IP TV Leverage Our Mobile TV Ecosystem Since any mobile TV offering must be supported at every technology level Alcatel Lucent s Unlimited Mobile TV solution is supported by an ecosystem of industrial partners that provide e High performance DVB H and DVB SH chipsets DiBcom NXP founded by Philips e Mobile handsets compliant with DVB H and DVB SH specifications Sagem Samsung e Powerful and highly reliable satellite systems for digital broadcasting Thal s Alenia Space e Innovative antenna solutions in particular in low visual impact antennas broadband panel arrays and advanced RF combining and conditioning technology for DVB H DVB SH as well as UMTS RFS e Expertise in DVB T DVB H and DVB SH modulators TeamCast e Expertise in DVB H and DVB SH IP encapsulators DVB H and DVB SH network management and network radio resource management UDcast In addition Alcatel Lucent2. 12 Alcatel Lucent Unlimited Mobile TV Solution NETWORK OUTSOURCING AGREEMENT WITH E PLUS IN GERMANY Alcatel Lucent is managing several network business divisions of Germany s third largest mobile communications provider E Plus Mobilfunk Under the terms of the network outsourcing agreement E Plus Mobilfunk transferred the operational business divisions responsible for the operation maintenance and deployment of its cellular network to Alcatel Lucent enabling E Plus to concentrate on its core business reduce operational expenses and increase network quality As part of this agreement about 750 E Plus employees in Germany joined Alcatel Lucent E Plus will maintain responsibility for strategic network planning and network development including the selection of mobile communications locations and their technical equipment to ensure the long term quality of its cellular network Our decision to enter a strategic partnership with Alcatel Lucent is designed to guarantee our subscribers a network of a constantly increasing quality over the long term explained Elmar Grasser Chief Technical Officer of E Plus Mobilfunk GmbH amp Co KG Alcatel Lucent is the world s leading network integrator with the resources to meet future network construction and maintenance requirements with greater speed flexibility and cost synergies than we could alone And with this step we re once again playing a pioneering role on the German market
3. has secured the support of renowned international scientific institutions in the field of hybrid satellite and terrestrial reception complex wave form optimization and the optimal delivery of video and audio services over cellular networks Alcatel Lucent is your trusted partner to design develop deploy and operate Unlimited Mobile TV solutions adapted to your environment The solution e provides your customers with a unique end user experience that smoothly blends mass audience interactive and personalized multimedia applications on the same device e offers a telco grade quality of service and operation combining multiple networks and infrastructures e is based on efficient open standards DVB family DVB H and DVB SH with different spectrum options Figure 5 Alcatel Lucent Unlimited Mobile TV Delivers Value for You and Your Customers Expertise Network optimization Patents R amp D forces Track record including Operations Flexible Adapted to various spectrum options Hybrid l Combined with other techno integrated Cellular Satellite Terrestrial with legacy network Broadcast Key Partners Alcatel Lucent Key Products Terminals handset PDA PMF Vehicle Unlimited See eee Head End Space manufacturers Content protection Mobile TV Network Core Multistandard Multi Application DVB SH pioneer DVB H STIMI Brought by broadcast Unicast Integration 2G 3G GMR WiMax and Interactivity Services Design
4. in the 9600 DTH The high power amplification is band and power specific due to the broad range of requirements 470 MHz to 2700 MHz and from 10 W to 300 W and indoor and outdoor configuration options available Alcatel Lucent Unlimited Mobile TV Solution 7 Mobile Interactive TV successes Alcatel Lucent media solutions include mobile interactive TV applications which allow extensive interactivity and personalization complementing traditional live TV with made for mobile content creating the possibility to provide targeted advertisement supported content to end users Alcatel Lucent is heavily involved in interactive mobile TV deployments with more than 80 mobile operators around the world using its superior end to end video and music solutions to enable their mobile video music and live TV services including Orange World Video portal Telef nica in Spain and Mexico T Mobile in Germany the UK and Austria MTN South Africa Optimus and SIC TV in Portugal Alcatel Lucent demonstrated the world s first unified Mobile TV experience across 3G and broadcast networks enabling a compelling Mobile TV end user experience combining unicast and broadcast Mobile TV channels connected to the same service platform on the same handset Leveraging Mobile TV interactivity and personalization Alcatel Lucent enables the generation of new services additional revenues and new advertising models 8 Alcatel Lucent Unlimited Mobile TV So
5. Alcatel Lucent D Alcatel Lucent Unlimited Mobile TV Solution Deliver Complete Mobile TV for Your Market by Partnering with Alcatel Lucent 2 I ih gt i wae A i 7 abel F Unlimited Audience Unlimited Number of Channels Unlimited Coverage Maximum Interactivity Unlimited Entertainment Unlimited Usage Mobile TV Ready for Prime Time Today s mobile end users want more from their mobile services They want advanced services that let them download and play songs and videos send text messages conference with colleagues and friends and exchange pictures or videos on whichever device they are using Now mobile end users worldwide are showing a growing interest in mobile TV In fact the European Commission estimates that mobile TV could be a market of up to 20 billion by 2011 reaching approximately 500 million customers worldwide 2 Alcatel Lucent Unlimited Mobile TV Solution Where it is available mobile TV has been successfully deployed on existing cellular infrastructures in point to point mode But this approach is not designed to deliver the same content to many users at the same time It prevents mass market deployment and due to potential congestion does not allow mobile service providers to deliver the high quality of experience end users demand To go beyond point to point offerings and provide mass access to mainstream TV channels on mobile service providers must deploy dedicated mobile bro
6. DVB SH Mobile Networks Service Delivery Platform gt DV3 Sil 9600 DTH TRANSMITTER UHF BAND Alcatel Lucent has developed a digital transmitter for broadcasting DVB H television services to mobile users which can also broadcast DVB T signals to fixed users of digital terrestrial television Emerging network architectures need low power transmitters that can provide radio coverage with the same quality delivered by cellular networks The Alcatel Lucent 9600 DTH meets these requirements Two versions are available the 9600 DTH 50 and the 9600 DTH 100 which offer 50 Watts or 100 Watts of output power respectively This transmitter is an ideal solution for implementing DVB H T networks in the UHF band Unlike standard broadcasting transmitters its features are designed to support mobile cellular network deployment including a compact form factor adapted for installation in mobile sites 9600 DTR DIGITAL TRANSMITTER S BAND The Alcatel Lucent 9600 DTR is based on a flexible architecture which makes it a true hardware platform covering any potential need up to the upper S band 2 7 GHz using either the DVB SH waveform or any other standard This transmitter has triple carrier capability as well as auto adaptive non linear pre correction an integrated DVB S S2 demodulator Gigabit Ethernet traffic interfaces and an internal GPS receiver for single frequency network SFN operation as
7. Project management Deployment Integration O amp M Local presence Alcatel Lucent Unlimited Mobile TV Solution 15 www alcatel lucent com Alcatel Lucent Alcatel Lucent and the Alcatel Lucent logo are trademarks of Alcatel Lucent All other trademarks are the property of their respective owners The information presented is subject to change without notice Alcatel Lucent assumes no responsibility for inaccuracies contained herein 2007 Alcatel Lucent All rights reserved UCE001288807070602 08
8. V either from terrestrial repeaters or from the satellite and unicast TV from a 3G broadband connection To deliver the content the mobile TV service delivery platform adapts and aggregates TV programs and rich multimedia services into IP service streams and selects the transmission format either broadcast or unicast 2G 3G etc depending on the targeted audience The service delivery platform lets you provide end users with interactive and personalization features such as chat voting and click to buy And it pro vides seamless access to related services as well as cross advertising opportunities on any combined unicast and broadcast network Figure 2 Alcatel Lucent Selecting the Standard Adapted to Your Spectrum Options 174MHz to 230MHz 400MHz to 800MHz 850MHz 900MHz 2007 2 1 2 2 GHZ 2 6GHz 3 GHz Alcatel Lucent Unlimited Mobile TV Solution 5 Alcatel Lucent Unlimited Mobile TV Solution is based on DVB H SH standards The complete Alcatel Lucent solu tion gives you the most flexibility for a mobile TV service designed for efficient operation and optimum coverage Based on DVB family mobile TV standards it offers wide spectrum availability from UHF up to 3GHz It allows you to choose the best combination of DVB H and DVB SH technologies for your market And it accommodates multiple infrastruc ture options from satellite to broad cast towers and cellular s
9. adcast networks that are complementary to existing cellular networks But the design of these net works may be expensive and risky Alcatel Lucent minimizes the expense and risk of mobile TV deployment with a mass market solution that addresses the expectations of con sumers television broadcasters and mobile operators imn Simplify the Delivery of Mass Market Mobile TV The Alcatel Lucent Unlimited Mobile TV solution simplifies the delivery of mass market mobile TV Its a complete turnkey solution that allows you to present end users with a truly diversified Mobile TV offer based on a mix of mainstream broad cast channels and an unlimited num ber of specialty unicast channels The mix of broadcast and unicast services combined with interactive capabilities made possible by Alcatel Lucent s content management and service platform can improve cus tomer retention and drive higher mobile service revenues And the Alcatel Lucent Unlimited Mobile TV solution delivers service to your whole market because it is designed to provide exceptional indoor cover age and service availability throughout a whole country or region aie eeceeeee X oa a i pi yin j The result is a mass market mobile TV option tailored to deliver an unlimited number of TV channels to an unlimited mobile audience with unlimited coverage Leverage the Experience of a Trusted Partner With the Alcatel Lucent Unli
10. ce We understand your oper TV deployment simple and efficient ational constraints and the risks asso ciated with any new technology The World s Leading deployment so we have designed Network Integrator our Unlimited Mobile TV solution i Alcatel Lucent has unmatched to minimize those risks experience and expertise in network deployment and operation As the world s leading network integrator Alcatel Lucent supports more than 1 600 products from more than 290 vendors has delivered over 30 solutions that incorporate more than 90 services and manages over 55 networks supporting more than 80 million subscribers Furthermore Alcatel Lucent has a recurrent net work management business with Our solution approach gives you a full range of network life cycle support from conception and design through deployment and maintenance With more than 20 000 professionals experienced in the delivery of inte erated end to end telecommunications solutions worldwide we know how to manage the various partners and over 100 enterprises worldwide Figure 4 Alcatel Lucent Services Full Range of Network Lifecycle Capabilities Targeted analysis and modeling Network operations and maintenance Consult Alcatel Lucent Services Full implementation End to end integration xX e Program Manase Single point of accountability Consistent proven delivery methodology for managing end to end complexity
11. d parties to make sure you build your business based on the most effective technologies for your market Mobile TV Memberships Alcatel Lucent is member of several key industry bodies committed to the success of mobile TV worldwide including the bmco forum Germany the Forum de la T l vision Mobile France and the Mobile Digital TV Alliance USA Alcatel Lucent rep resentatives also actively contribute to the work of the DVB Project and of the UMTS Forum and GSM Association joint mobile TV Workgroup of ETSI and of OMA Open Mobile Alliance Capitalize on Our Market Knowledge Alcatel Lucent continuously performs end user focus groups and studies in order to design services that match end user demands This research clearly indicates that end users are waiting for and are ready to pay for a mobile TV offering that delivers a large variety of choices a high level of personalization maximum interactivity and great quality of service everywhere bmcoforum gt E Forum Tv mobile AAOBILENATALLIANCE Digital Video Broadcasting ASSOC LAT ICI Alcatel Lucent Unlimited Mobile TV Solution 9 10 Alcatel Lucent Unlimited Mobile TV Solution i r r lt P Alcatel Lucent Enables Mobile TV Launches Worldwide Alcatel Lucent is a trusted mobile TV solution provider for operators around the world SES AND EUTELSAT EUROPE SES Global and Eutelsat Communications have joined fo
12. echnology challenges with the Unlimited Mobile TV solution This solution makes optimal use of existing network investments and resources and combines them with the best technical capabilities of various technologies and spectrum options to deliver a complete end to end solution designed to be easily adapted to your needs Figure 1 Alcatel Lucent Unlimited Mobile TV Solution with DVB H SH Alcatel Lucent ThalesAlenia Alcatel Lucent AD AND SERVICE CONTENT DELIVERY PLATFORM AGGREGATION Incl Bcast Head End APPLICATION AND SERVICE O amp M MICROWAVE BACKHAULING SYSTEM ARCHITECTURE DESIGN AND OPTIMIZATION SPACE SEGMENT TERMINALS TRANSMITTERS Integration in legacy networks Vi n f E2E SOLUTION INTEGRATION BUILD AND OPERATE Depending on your current assets network and spectrum and service objectives the Alcatel Lucent Unlimited Mobile TV solution offers different infrastructure options to deliver mainstream channels e High power mobile broadcast satellites which provide direct terminal reception across rural areas countrywide e Medium to high power trans mitters for urban suburban outdoor reception e Low power transmitters for cellular like quality of service in urban indoor areas Full flexibility between terrestrial and satellite backhauling is also provided to feed these infrastructures with the channels to be broadcast End user terminals receive broadcast T
13. ites And as a true pioneer of the DVB SH technology Alcatel Lucent has established an ecosystem of industrial and research partners to optimize the delivery of Unlimited Mobile TV based on this new technology 6 Alcatel Lucent Unlimited Mobile TV Solution New DVB SH Specification Enables Delivery of Mobile Multimedia Services Using Hybrid Satellite Terrestrial Networks The new Digital Video Broadcasting Satellite services to Handhelds DVB SH specification is an evolution of the Digital Video Broadcasting Handheld DVB H standard It enhances the range of DVB standards for the delivery of mobile digital television The DVB SH standard enables the delivery of IP based media content and data to handheld terminals like mobile phones and PDAs via satellite It has been designed for frequencies below 3 GHz It com plements the existing DVB H physical layer standard and uses the DVB IP Datacast IPDC set of content delivery electronic service guide and service purchase and protection standards DVB SH includes features such as turbo coding for forward error correction and a highly flexible interleaver in an advanced system designed to cope with a hybrid satellite terrestrial network topology Satellite transmission ensures wide area coverage and the terrestrial component assures coverage where the satellite signal cannot be received as may be the case in urban areas Figure 3 Alcatel Lucent Unlimited Mobile TV Solution in
14. lution Initiate Your Mobile TV Business Beyond providing the most effec tive technology options with the Unlimited Mobile TV solution Alcatel Lucent can also help you kick start your mobile TV business As your mobile TV partner Alcatel Lucent works with you to develop a complete understanding of your market and your end users service expectations For example the Alcatel Lucent Worldwide Lab www alcatel lucentlab com conducts qualitative research that sheds light on what end users around the world expect from new personalized services Recent research conducted by The Lab revealed the top five issues users have with current mobile services and the top five features users appreciate about current services With this and other research Alcatel Lucent can provide insight into what kind of mobile TV service will work in your market what end users in your market will pay for an enhanced service offer and how that offer should be positioned Acquire Licenses Build a Business Case Once you know what kind of service to introduce we will work with you to navigate through the various spec trum licenses required to operate your mobile TV service We ll help you build a business case that ensures you meet all your business objectives while keeping capital and operational expenditures in line And we ll also establish and initiate ad hoc partnerships and consor tiums with independent technology agnostic thir
15. mited Mobile TV solution you leverage Alcatel Lucent s experience and expertise delivering mobile video and TV services around the world As your trusted mobile TV partner Alcatel Lucent helps you design develop deploy and operate an effective mobile TV solution opti mized specifically for your environ ment Alcatel Lucent s partnership approach helps you Alcatel Lucent Unlimited Mobile TV Solution 3 Unicast and Broadcast Complementary for Unlimited Mobile TV Unicast is communication between a single sender and a single receiver over a network An earlier term point to point communication is similar in meaning to unicast Typically current 3G networks are unicast which means that there are as many mobile TV signals as there are number of viewers simultane ously watching a given program By contrast broadcast is commu nication from one sender to all potential receivers in a given area region 4 Alcatel Lucent Unlimited Mobile TV Solution Select the Technology that Fits You Best To deploy and integrate a mobile broadcast overlay with your network for a truly mass market mobile TV offering optimized for your market you must address many challenges e What spectrum is required e Which standard is most appropriate e How can you achieve your target coverage e Can you reuse your existing assets e What is the best way to combine services Alcatel Lucent has addressed these and other t
16. rces to establish the first European satellite infrastructure for broadcasting video radio and data to mobile devices and vehicle receivers Under the joint venture SES and Eutelsat have agreed to create a company which will operate and commercialize the S band payload on the W2A satellite The S band space segment represents an investment of approximately 130 million It will allow the delivery for the first time of mobile multimedia broad cast services directly to user terminals in France Germany Italy Poland Spain or the UK The satellite is supported by a hybrid infrastructure that combines satellite and terrestrial networks and delivers universal coverage and indoor penetration for mobile TV services ICO is expanding its relationship with Alcatel Lucent We have confi dence in their ability based on both their leadership in DVB SH development and their extensive experience in systems design and deployment TIM BRYAN CEO ICO ICO GLOBAL COMMUNICATIONS UNITED STATES Alcatel Lucent is working with ICO Global Communications to launch a market trial of ICO s Mobile Interactive Media MIM services As ICO s mobile TV partner Alcatel Lucent will provide end to end network inte eration services as well as equipment engineering and implementation serv ices The MIM service offering will be launched over ICO s integrated satellite and terrestrial network and is the first deployment world
17. wide of a hybrid satellite and terrestrial solution using the new DVB SH mobile broad casting standard ICO MIM will provide full duplex IP data communication services using GMR air interface technology a full suite of interactive mobile video products using DVB SH and interac tive navigation all via an integrated satellite and terrestrial terminal and antenna system SFR VODAFONE GROUP FRANCE Alcatel Lucent has been testing DVB SH technology for broadcast mobile TV in the S Band with SFR This technical test of Alcatel Lucent s Unlimited Mobile TV solution in the South West part of France uses SFR s operational 3G mobile infrastructure and pre commercial DVB SH elements for the broadcast portion of the network The pilot program allows SFR to evaluate the capability of the Alcatel Lucent solution to make mobile TV available to a large audience with high quality mobile TV channels It has tested various usage conditions such as inside and outside buildings as well as in moving vehicles Alcatel Lucent Unlimited Mobile TV Solution 11 Deploy and Operate Your Mobile TV Service Alcatel Lucent s experience with a sub contractors required to make variety of mobile TV projects around your mobile TV service a reality the world gives us the knowledge and experience you need from a solution And we have a variety of hosting partner to successfully deploy a mobile options that can make any mobile TV servi
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