Wiley Communicating the User Experience
Contents
1. ideas 134 140 styles of 129 validating 138 140 sizing adjusting for wireframes PowerPoint 257 Slide Master editing for usability test reports PowerPoint 281 283 slide presentations creating and setting up 24 25 Snap to grid enabling for wireframes PowerPoint 256 257 solution suggesting as component of task models 50 pecialists 165 pecification information communicating with nN Nn content requirements documents 106 preadsheet sitemaps 128 130 131 takeholder team 52 takeholders 16 84 293 tart steps in user journeys 81 82 tencil Library OmniGraffle 92 93 tencils using in wireframes OmniGraffle 237 239 steps in user journeys 81 83 stock images avoiding for personas 12 storyboards as component of wireframes 171 strategists 167 structure of wireframes 172 173 structured email communicating findings with 280 style of wireframes 172 173 HMA HH H styling in Axure 242 244 in OmniGraffle 92 93 95 96 in PowerPoint 259 261 subheadings in personas 23 30 39 40 suggestions 50 108 109 summary information as component of content requirements document 108 supporting information communicating with content requirements documents 106 107 T tabbed navigation creating for wireframes PowerPoint 258 259 tables in content requirements documents Word 117 120 tabs creating for wireframes OmniGraffle 220 225 task models about 44 anatomy of 50 51 a2. 154 writing labels 153 154 existing barriers as components of task models 49 50 325 exploratory tests taking notes for 273 274 external factors communicating with user journeys 82 F feasibility of projects 277 feel using in wireframes 174 175 finance teams 166 findings communicating 280 prioritizing 277 278 flagging non existent content in visual sitemaps 132 flags using in spreadsheet sitemaps 131 flow in user journeys 81 83 folds showing in wireframes 169 fonts for personas 28 formatting tables in content requirements documents Word 118 120 functionality communicating with content requirements documents 106 communicating with wireframes 163 funnel diagrams about 292 anatomy of 298 299 audience for 300 creating in OmniGraffle 304 313 creating in PowerPoint 314 322 document for 7 features of good 293 reasons for creating 293 298 research and workshop ideas 301 303 G gathering materials 88 generating ideas 181 182 goals communicating with user journeys 81 as component of task models 47 51 as components of personas 14 identifying 55 grids setting up for wireframes OmniGraffle 190 191 COMMUNICATING THE USER EXPERIENCE groupings communicating with user journeys 81 as components of user journeys 82 information 55 guides using for usability test reports PowerPoint 285 286 H head of online managers 166 headers creating in wireframes Ax
3. 42 144 in wireframes OmniGraffle 213 215 brand copy communicating with content requirements documents 105 106 brand teams 166 bullets in personas 12 23 30 33 40 42 in wireframes Axure 244 247 business analysts as audience for user journeys 84 as audience for wireframes 165 business owners 272 business stakeholders 16 84 293 buttons in wireframes Axure 249 252 in wireframes OmniGraffle 232 237 C call centers 19 53 302 303 Canvas Axure 240 241 canvas sizing 188 189 card sorting 135 137 cells shading on sitemaps in Excel 154 156 change log as component of wireframes 170 closed card sorts 138 139 COMMUNICATING coding notes 274 Colborne Giles managing director 160 collages 113 color adding in OmniGraffle Pro 36 37 adding in PowerPoint 26 27 using in wireframes 174 color palettes in usability test reports PowerPoint 284 285 columns adding to sitemaps 130 156 157 combining shapes for wireframes PowerPoint 261 262 comments as components of usability test reports 267 communicating findings 280 complex evaluations 48 64 65 compliance teams 166 connecting lines for sitemaps 131 150 151 content adding to content requirements documents Word 121 auditing 112 113 communicating with user journeys 81 82 communicating with wireframes 162 prioritizing 179 180 testing in context 109 110 variation testing 110 111 content requirements about 4 104 audi
4. Index A A B testing 85 accessibility teams 165 account directors 167 agency teams 167 alignment OmniGraffle 96 analysis as reason for creating user journeys 79 80 analytics as reason for creating funnel diagrams 294 296 analytics specialists 165 analyzing data 55 56 anatomy of funnel diagrams 298 299 of personas 14 15 of spreadsheet sitemaps 130 131 of usability test reports 266 272 of user journeys 82 83 of visual sitemaps 131 132 of wireframes 167 171 annotated screenshots 280 annotation in wireframes 169 arrows in user journeys OmniGraffle 93 96 in user journeys PowerPoint 102 using in PowerPoint 71 audience for content requirements documents 109 for funnel diagrams 300 for personas 16 for sitemaps 127 129 for task models 51 52 for usability test reports 272 for user journeys 83 84 for wireframes 163 167 auditing content 112 113 Axure creating wireframes in about 240 241 adding images 247 249 creating basic shapes 242 244 creating custom buttons 249 252 creating master objects 252 255 editing text and bullets 244 247 styling basic shapes 242 244 B barriers as components of task models 49 50 51 basing personas on real people 12 behaviors as components of personas 14 15 benchmark testing 114 black and white photos 76 blocks as components of funnel diagrams 298 board members 167 boxes in sitemaps OmniGraffle 148 150 in sitemaps PowerPoint 1
5. ce for usability test reports 272 as audience for user journeys 84 as audience for wireframes 164 designs user testing of 84 developers as audience for usability test reports 272 as audience for wireframes 164 165 development team as audience for funnel diagrams 300 as audience for sitemaps 128 INDEX as audience for task models 52 as audience for user journeys 84 as audience for wireframes 164 165 direct connections 47 direction indicating for task models OmniGraffle 60 document titles for content requirements documents 107 for personas 22 23 documents creating for wireframes OmniGraffle 188 putting into context 7 8 summary 2 7 drop downs creating for wireframes PowerPoint 261 262 duplicating objects 206 E e commerce teams 167 elements creating for usability test reports PowerPoint 289 290 email communicating findings with 280 embedding video in usability test reports PowerPoint 290 emotional needs as component of task models 48 49 emotions highlighting 56 enabling rulers OmniGraffle 216 Snap to grid for wireframes PowerPoint 256 257 end steps for user journeys 81 82 ethnographic research conducting 20 21 evaluations complex 64 65 evaluations controlled for task models OmniGraffle 62 64 for task models PowerPoint 72 74 examining user journeys 87 89 Excel creating sitemaps in adding rows and columns 156 157 shading cells 154 156 wrapping text 153
6. ence for 109 as component of task models 49 51 creating documents for 4 114 121 features of good 105 109 research and workshop ideas 111 114 validating 109 111 content teams as audience for sitemaps 128 as audience for wireframes 165 contextual observations 53 54 controlled evaluations about 48 for task models OmniGraffle 62 64 for task models PowerPoint 72 74 copy teams 165 copywriters 84 core purpose as component of content requirements document 108 THE USER EXPERIENCE cropping images in usability test reports PowerPoint 286 288 cross links about 127 showing in sitemaps PowerPoint 131 146 147 curved arrows styling in user journeys OmniGraffle 95 96 customer service managers 166 D data analyzing 55 56 communicating with content requirements documents 106 communicating with funnel diagrams 296 297 real using in wireframes 169 decision points 81 83 defining your personas 21 22 de magnetizing lines for sitemaps OmniGraffle 151 152 depth interviews 20 descriptive image placeholders 169 descriptive photography using for personas 12 13 design notes as component of usability test reports 270 design principles of wireframes 171 176 design suggestions as component of task models 51 design team as audience for task models 52 as audience for usability test reports 272 design validation tests 274 275 designers as audience for sitemaps 127 128 as audien
7. ientation 142 showing cross links 146 147 signifying page groups 145 146 PowerPoint creating task models in creating models 70 76 setting up templates 69 PowerPoint creating usability test reports in about 281 creating custom color palettes 284 285 creating custom elements 289 290 editing images 287 289 editing Slide Master 281 283 editing text boxes 286 287 editing Title Master 283 284 inserting video 290 setting up templates 281 286 using guides 285 286 PowerPoint creating user journeys in adding arrows and lines 102 adding shapes 99 changing shapes 99 100 finishing up 102 setting up templates 98 99 wrapping text 101 PowerPoint creating wireframes in adjusting sizing 257 combining shapes 261 262 creating page outlines 258 creating tabbed navigation 258 259 enabling Snap to grid 256 257 setting up templates 256 257 styling shapes 259 261 practicing presentations 278 279 presentations creating and setting up OmniGraffle Pro 38 35 practicing 278 279 titling for content requirements documents Word 116 117 prioritization workshops 277 278 prioritizing about 272 content 179 180 findings 277 278 priority communicating with wireframes 163 process sorting 86 87 product development as reason for creating user journeys 79 product managers as audience for funnel diagrams 300 as audience for wireframes 166 project managers as audience for sitemaps 128 as audience for usabilit
8. mes 167 page orientation setting for sitemaps PowerPoint 142 page outlines in wireframes 200 203 258 page titles as components of usability test reports 266 as components of wireframes 167 creating for wireframes OmniGraffle 195 200 pages for funnel diagrams 305 309 314 318 pain points in user journeys 82 83 paragraph controls in usability test reports PowerPoint 286 287 PDFs personas as 28 percentages in funnel diagrams 297 298 305 309 314 318 persona images 22 COMMUNICATING THE USER EXPERIENCE personas about 10 anatomy of 14 15 audience for 16 as component of task models 51 creating 22 42 creating in OmniGraffle Pro 34 42 creating in PowerPoint 24 33 defining your 21 22 document for 2 goals of 11 qualities of good 11 13 research and workshop ideas 18 22 validating 17 photos black and white 76 as persona component 14 pixels as component of wireframes 167 planners 167 Post it Notes 89 post testing workshop photos communicating findings with 280 PowerPoint creating funnel diagrams in adding the why 318 322 representing pages and percentages 314 318 setting up templates 314 PowerPoint creating personas in adding icons subheadings and bulleted lists 28 33 adding persona images and titles 25 28 creating and setting up slide presentation 24 25 PowerPoint creating sitemaps in adding connecting lines 144 145 creating and shading boxes 142 144 setting page or
9. n PowerPoint 70 for wireframes PowerPoint 257 right clicking shapes PowerPoint 70 rows adding to sitemaps Excel 156 157 ruler units changing for wireframes OmniGraffle 189 190 rulers enabling in OmniGraffle 216 running successful workshops 178 179 5 screenshots communicating findings with 280 as component of usability test reports 267 search engine optimization SEO teams 128 165 search logs using 134 senior managers 272 senior stakeholders 16 300 SEO search engine optimization teams 128 165 separating logged in areas in visual sitemaps 132 severity indicators as components of usability test reports 267 severity of usability issues 277 severity based themes 276 shading boxes on sitemaps PowerPoint 142 144 buttons in wireframes Axure 249 252 cells in sitemaps Excel 154 156 as component of funnel diagrams 299 as component of wireframes 168 using in spreadsheet sitemaps 131 using in visual sitemaps 131 shapes in user journeys 92 94 100 101 in wireframes 242 244 261 262 sign off groups 166 167 site analytics using 134 Sitemap pane Axure 240 241 sitemaps about 124 anatomy of 130 133 audience for 127 129 creating 140 157 creating in Excel 153 157 COMMUNICATING THE USER EXPERIENCE sitemaps continued creating in OmniGraffle 148 152 creating in PowerPoint 142 147 document for 5 features of good 125 127 reasons for creating 125 126 research and workshop
10. ntations for content requirements documents Word 116 117 Toolbar Axure 240 241 transparency in usability test reports PowerPoint 288 289 tree structure of spreadsheet sitemaps 130 U usability test reports about 264 anatomy of 266 272 audience for 272 communicating findings 280 creating in PowerPoint 281 290 features of good 265 note taking and research tips 272 275 reasons for creating 265 266 research and workshop ideas 276 279 user behavior as component of task models 47 48 51 identifying 56 user experience 1 See also specific topics user experience peers 165 user journeys about 78 anatomy of 82 83 audience for 83 84 creating in OmniGraffle 90 97 creating in PowerPoint 98 102 document for 3 examining 87 89 331 features of good 79 82 illustrating 89 research and workshop ideas 86 89 validating 84 85 user quote callouts in usability test reports PowerPoint 289 user quotes as components of usability test reports 267 as components of personas 14 user support as component of content requirements document 108 user testing of designs 84 of live sites 84 as reason for creating funnel diagrams 294 302 of wireframes 84 user testing reports document for 6 user video as component of usability test reports 267 user experience themes 276 users listening to and observing 113 114 y validating content requirements documents 109 111 personas 17 sitemaps 138 140 ta
11. p templates 58 59 OmniGraffle creating user journeys in adding lines and arrows 94 95 creating titles for user journeys 92 finishing off 96 97 setting up templates 90 91 styling curved arrows 95 96 styling shapes 92 93 using magnetic shapes and arrows 93 94 OmniGraffle creating wireframes in about 186 187 adding images 225 229 adding text 229 232 changing canvas sizing 188 189 changing ruler units 189 190 creating buttons 232 237 creating custom page grids 203 209 creating layers 191 192 327 creating LinkBack objects 210 213 creating new documents 188 creating page titles with variables 195 199 creating shared layers 192 193 creating tabs 220 225 image placeholders 215 219 reordering layers 193 195 setting up grids 190 191 setting up templates 188 213 using basic boxes to mark out content areas 213 215 using stencils 237 239 working with page outlines 200 203 OmniGraffle Pro creating personas in adding persona images and titles 35 38 adding subheadings and bulleted lists 38 42 creating and setting up presentations 34 35 online forums visiting 54 online managers 166 open card sorting 135 137 operations teams 166 order of tasks as component of task models 47 P page functionality themes 276 page grids in wireframes OmniGraffle 203 209 page groups in sitemaps PowerPoint 145 146 page name as component of content requirements document 108 page numbers as components of wirefra
12. s using for user journeys OmniGraffle 93 94 managers 167 managing director 167 margins setting in usability test reports PowerPoint 286 market researchers 166 marketing copy communicating with content requirements documents 105 106 marketing directors 272 marketing teams 166 master objects creating in wireframes Axure 252 255 Masters pane Axure 240 241 measurement communicating with user journeys 82 multivariate testing MVT 85 must dos as components of personas 15 must nevers as components of personas 15 MVT multivariate testing 85 INDEX N names as components of personas 14 navigation communicating with wireframes 163 note indicators in usability test reports PowerPoint 289 290 notes columns in spreadsheet sitemaps 130 as components of user journeys 83 creating for task models OmniGraffle 68 for design validation tests 274 275 for exploratory tests 273 274 linking with wireframes 169 note taking and research tips for usability test reports 272 275 O objects duplicating 206 OmniGraffle creating funnel diagrams in adding the why 310 313 representing pages and percentages 305 309 setting up templates 304 OmniGraffle creating sitemaps in creating boxes with magnetic points 148 150 de magnetizing lines 151 152 setting up templates 148 using connecting lines 150 151 OmniGraffle creating task models in creating models 60 68 setting u
13. ser journeys 101 writing descriptive image placeholders 169 labels in sitemaps in Excel 153 154
14. sk models 52 53 user journeys 84 85 wireframes 176 177 video in usability test reports 290 vision communicating with wireframes 162 vision page as component of wireframes 169 170 visual heat of wireframes 173 174 visual sitemaps 128 131 132 133 visual weighting as component of wireframes 168 W website feedback tools as reason for creating funnel diagrams 303 why in funnel diagrams 310 313 318 322 Widget Properties pane Axure 240 241 Widgets pane Axure 240 241 COMMUNICATING THE USER EXPERIENCE wireframe team 84 wireframers 127 128 wireframes about 159 160 anatomy of 167 171 audience for 163 167 communicating with 162 163 creating in Axure 240 255 creating in OmniGraffle 186 239 creating in PowerPoint 256 262 design principles for 171 176 document for 6 features of good 160 161 producing 184 185 reasons for using 162 research and workshop ideas 178 185 user testing of 84 validating 176 177 Word creating content requirements documents in adding content 121 formatting tables 118 120 inserting tables 117 118 setting up templates 116 titling presentations 116 117 workshop ideas See also research and workshop ideas analyzing data 55 56 auditing content 112 113 defining your personas 21 22 examining user journeys 87 89 usability test reports 276 279 workshops conducting 88 89 running successful 178 179 wrapping text on sitemaps in Excel 153 154 in u
15. udience for 51 52 creating in OmniGraffle 58 68 creating in PowerPoint 69 76 document for 3 features of good 45 50 illustrating 56 57 research and workshop ideas 53 56 validating 52 53 when to create 45 task phases as component of task models 51 task goal based themes 276 tasks communicating with user journeys 81 in task models 51 61 70 71 template numbers using in visual sitemaps 132 templates for content requirements documents Word 116 for funnel diagrams OmniGraffle 304 for funnel diagrams PowerPoint 314 for sitemaps OmniGraffle 148 for task models OmniGraffle 58 59 for task models PowerPoint 69 for usability test reports PowerPoint 281 286 for user journeys OmniGraffle 90 91 for user journeys PowerPoint 98 99 for wireframes OmniGraffle 188 213 for wireframes PowerPoint 256 257 testing A B 85 benchmark 114 design validation 274 275 text in sitemaps 153 154 in user journeys 101 in wireframes 229 232 244 247 INDEX text boxes editing for usability test reports PowerPoint 286 287 text lines shapes as components of wireframes 168 text outputs as components of usability test reports 270 text size as component of funnel diagrams 299 themes identifying 276 Title Master editing for usability test reports PowerPoint 283 284 titles in funnel diagrams 298 personas 25 28 35 38 in task models 60 70 in user journeys 82 92 titling prese
16. ure 244 highlighting emotions 56 I icons adding to personas 28 29 creating for task models PowerPoint 74 75 inserting in personas OmniGraffle Pro 38 39 ideas generating 181 182 identifying goals 55 themes 276 user behaviors 56 illustrating task models 56 57 user journeys 89 image placeholders using in wireframes OmniGraffle 215 219 image requirements communicating with content requirements documents 106 images in personas 22 25 28 35 38 in usability test reports 286 289 in wireframes 162 169 225 229 247 249 impact 277 indicating direction for task models OmniGraffle 60 individual tasks adding to task models OmniGraffle 61 information analyzing 55 grouping 55 instructions communicating with content requirements documents 106 interactions as components of task models 49 internal UX teams 272 inviting attendees 87 88 K key goals as components of personas 14 key issues as components of funnel diagrams 299 L abels in sitemaps 131 132 153 154 ayers in wireframes 191 195 ayout communicating with wireframes 162 egal teams 166 ines in sitemaps 151 152 in user journeys 94 95 102 LinkBack objects creating in wireframes OmniGraffle 210 213 inking notes and wireframes 169 ive sites user testing of 84 oop backs creating for task models OmniGraffle 65 67 M Mac creating personas on See OmniGraffle Pro creating personas on magnetic shape
17. y test reports 272 as audience for user journeys 84 as audience for wireframes 165 project team 272 projector method communicating findings with 280 INDEX Q qualitative data 303 quantitative data 303 R recommendations as components of usability test reports 267 reference ID as component of content requirements document 108 related business functions 166 remote navigation texting 139 140 reordering layers in wireframes OmniGraffle 193 195 required elements as components of content requirements document 108 109 research conducting 53 54 theories 18 research and workshop ideas content requirements documents 111 114 funnel diagrams 301 303 personas 18 22 sitemaps 134 140 task models 53 56 user journeys 86 89 wireframes 178 184 research techniques benchmark testing 114 call centers listening in on 19 conducting depth interviews 20 conducting ethnographic research 20 21 conducting research 53 54 creating healthy perspectives 182 184 determining pages you need 137 138 generating ideas 181 182 identifying themes 276 immersing yourself in the topic 111 listening to and observing users 113 114 open card sorting 135 137 practicing presentations 278 279 prioritizing content 179 180 prioritizing findings 277 278 using site analytics and search logs 134 validating sitemaps 138 140 what 301 why 302 303 329 resizing canvas in OmniGraffle 58 188 189 rectangles i
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