PHG Publisher - iTunes Management Console
Contents
1. Reporting Programs Payments Settings Logout il performance meta GBP Y No Co Metrics Time Period 3 4 Sort By Clicks To Items 2013 09 30 00 00 Commission Presets Revenue From 2013 01 01 00 00 Meta Data Performance Tab 1 Visual map This interactive map allows you to select active territories marked black which will provide further statistics 2 Show Country This area allows the you to select a specific country and analyse country specific performance A pop up box will appear next to the select country summarising the below parameters Number of clicks Number of items Amount of commission Number of revenue Conversion rate pog You can also select a pre set date range or customise a specific date period by selecting the Custom Range that you wish the traffic performance to be plotted against 3 Metrics the metrics option selects the data parameter you wish to review on the table of results below the visual map 4 Time Period Used to specify the date range for your reports Simply click the From and To fields which displays a pop up calendar and select your preferred start and end date down to the exact hour if you wish Hit Apply Range to action the date range Within the console below the heat map results will be displayed in an aggregated table to give the user a quick analysis of total performance across countries Programs This section within the iTunes manage2. allocated to your account To generate a self bill first set up your payment details e Navigate to Settings gt payment method e Add your payment details If you have sales tracked under different currencies you can specify how you are paid for each of these Eg If you track sales in USD but wish to be paid in EUR this is possible e Click apply once complete Country of bank Tracked Currency Paid Currency Hover an item for help ban renal Monthy Threshold Swift Code Setting up payment method e Once payment details set up to release funds navigate to Payments gt Self bill e Select the payment amount and click to release payment self bill Currency Amount Available Search Search GBP 3 050 00 Click to release payment Releasing payment e When a self bill invoice is raised this will notify the finance department to transfer funds to you e The payment run will happen as often as once a week but in urgent cases can be done daily e A record of your self bill invoice will be created for your reference and can be downloaded in PDF format via the console e It is also possible to download a CSV comma separated value file which clearly outlines what sales make up your self bill invoice Please note payment can ONLY be made to your account once sales have been approved and funds have been paid to the finance department Important Note As you have total control over when you can r
3. depth analysis of your iTunes performance Please note clicks will report in real time but sales will ONLY display within the iTunes console once iTunes have validated these as billed The invoicing and batching process typically takes 3 7 days to charge a customer credit card and upload the data into the console Highlighted are 5 key feature points Overview Tools Reporting Programs Payments Settings Logout Affiliate Token 1113eE shazamaff All v GBP performance meta 1 6 856 5 142 3 428 1 714 0 Metrics and Pivots 3 5 Options Time Period 2 Group By Pivot By Download Reports From 2013 07 01 00 00 Clicks iTunes Choose Columns To 2013 07 23 00 00 Items Campaigns Commission Products Apply Revenue Countries Type 4 Show entries Commissions Revenue Currency iTunes Reporting Interface 1 Performance Graph This provides you a visual representation of the data specified by the chosen time period and reporting metrics items clicks commission currency etc 2 Time Period Used to specify the date range for your reports Simply click the From and To fields which displays a pop up calendar and select your preferred start and end date down to the exact hour if you wish Hit Apply Range to action the date range 3 Metrics and Pivots The advanced pivoting system is a powerful tool for extracting key information from a large set of data in a quick and easy manner You can group your report data
4. user a greater understanding of your performance based activity and ultimately provide you with the tools to manage and optimise your campaign activity The iTunes management console is built on top of our own proprietary API which is a unique feature within the performance marketing industry When you are given access to the management console you are also inherently given access to our API Q What benefits or advantages does this offer A This means that any screen interface data or function that you see within the management console can be replicated through the API into your own applications or internal management systems This provides you with maximum flexibility and control in how you use and interact with our platform To find out more about the API please get in touch with us and or check out the API documentation at http apidocs performancehorizon com This Publisher Console user guide is designed to help you understand the key features of the console and to hopefully answer any initial questions you may have on each section of the interface iTunes Console Advantages e The API allows you to integrate the reporting functionality into your own internal management system e iTunes activity is graphically represented with product overlay functionality to help analyse performance e Ability to pivot all aggregated data within the console reduce admin time help analyse and optimise Apple campaigns e The console is int
5. 16 Commission 2 490 94 Revenue 187 059 38 Conversion Rate 0 00 Revenue 35 584 79 Turkey TV Clicks 0 Items 186 Items 5 348 Commission 33 72 Commission 62 11 Revenue 481 77 Conversion Rate 0 00 Revenue 887 25 The Overview Dashboard 193K revenue 0 00 g e GMT 0 Apps Items 46 013 Commission 237 15 Revenue 3 387 81 Movies Items 157 Commission 69 26 Revenue 989 49 1 Affiliate Token 1113eE All v GBP click to view more news 21 7M conversion rate tems this year s items y axis single du October December Byitems r Books Items 444 Commission 80 00 Revenue 1 142 88 Services Items 8 Commission 6 73 Revenue 96 21 1 Account Use the drop down to select your publisher account it is possible to have more than 1 account 2 Data Time Period This provides an overview of your total click conversion data for a defined time period This will automatically graph the previous time period in grey against your current activity providing you with instant retrospective analysis There are 4 available periods Current day Current week It is possible to choose which day you regard as the start of the week Current month Current year 3 Data Sets This will show the aggregated number of clicks items commission revenue and conversion rate across all of your iTunes GEOs you are operating in based on the selected time period All data is
6. e com support iTunes Linking Syntax Once you have been approved onto the iTunes console you will automatically be assigned an affiliate token This uniquely identifies your account and ensures all clicks sales are allocated back you For reference this value can be found in the top right hand corner of the console Affiliate Token 10ItL itunes_publisher v Example affiliate token do not use Using the Tools provided your affiliate token would automatically be appended to all creative and tracking links so no manual inclusion is required Should you wish to build a tracking link manually this takes the following syntax at Affiliate Token Unique ID assigned to your iTunes account to track and award sales ct Campaign Token journey134 This allows you to assign your own campaign value which is tracked against that click sale Example https itunes apple com us artist journey id486597 at 4567113 amp ct journey134 Payment The iTunes Management Console has a flexible invoicing system which provides you the publisher full control over when you are paid and how frequent For all billed sales once funds have been paid into the Management Console you can withdraw payment by raising a self bill How do I get paid By registering onto the iTunes Management Console you agree to be self billed This allows full control to request payment as frequent and whenever you require providing funds are
7. egrated with all modern devices including tablets and smartphones e Aself billing system means that the payment procedure is flexible and works around you e Customizable report layout It is possible to manipulate reporting data in a format that suits you via the console e A wide range of different tools to assist building automated tracking links RSS feeds to promote iTunes products e Payments can be made across numerous currencies e Flexibility to change the week start day giving publishers greater control over their data views e Full training on the platform e Ability to review performance through the ExactView App e Console is fully translatable to your local language Getting Started Before you can login to the iTunes Management Console please ensure that you have registered a publisher account and have been approved access to the iTunes network In order to sign up to the iTunes network please follow the below link https affiliate itunes apple com apply Once approved onto the iTunes Management Console you will have full access to all of the public information on the network such as reporting payment settings tracking tools and network news Within the iTunes Management Console there are 6 key sections available in the dashboard to help you manage and optimise your campaign performance e Overview e Tools e Reporting e Programs e Payments e Settings This guide will walk you through each section detailing
8. equest the funds to be released if you do not generate a self bill regularly or if you do not set a payment Interval your funds will continue to accumulate Settings The section allows you to find details about your account and customise console setting This consists of three parts the user publisher and payment User Tab In addition to specific user details this tab allows you to e Access your API key e Access your user ID e Change your password Publisher Tab In addition to further specific details this tabs allows you to e Add your VAT number e Add your company details e Change the week start day by changing this date all reports will be changed e Set the default currency e Change the locale this will change the localisation of the interface e Opt out countries The publisher has the option to remove themselves from any countries were iTunes have a store This will stop any revenue and commission tracking in the selected country e Other details this section includes important information for iTunes regarding the users site Please note that these details are important in order to received accurate Self billed reports Payment Tab This tab allows you to add payment details for each type of currency
9. ks Pivot Country Download JSON API Link https y YitSmQdd1 HeSiBcwc Pivot Direct Link https y YitSmQdd 1 HeSiBcwc Items Download XML API Link https y YitSmQdd1 HeSiBewr Items Direct Link https y Yit5mQdd 1 HeSiBcwc A description of the download links on hover will appear here Please note that all of the URLs contain your unique API authentication credentials so that you can remotely access the chosen report Export Options As the iTunes Management Console is built on top of an API there are a number of different formats provided 1 JSON API Link This will export the data in JSON JavaScript Object Notation which can be parsed used any programming language 2 XML API Link This will export data in XML Extensible Markup language Download Pivot CSV This report downloads the pivot selected in the console 4 Download Items CSV This will provides a granular line by line report of all your data Exporting sale data via API The iTunes Management Console is built on top of a custom built API which allows reports to be exported remotely into your own applications or internal management systems This provides you with maximum flexibility and control in how you use and interact with our console Below outlines most common API methods to extract sale information from the management console The first thing is to ensure that you have your API details These can be accessed within the Reporting Console by clicki
10. loho iTunes Store Publisher User Guide Version 1 1 foh Version Date Author 10 09 13 William Goff Table of Contents Table ot EoplenE ae nee anime ee 2 Tin OO CRON g PIEP EE E E E E BEI NENNE SEE nodules Med isen EE E A A ran pinstengntitied eousecseies 3 iTunes Console Advantages ccccccceeccseecceecceeceuceceeecueesueesuecaueesueesaeesueeaueesueseueesueeseuesueeaeeeseees 3 Getting Started ee ee ee OEE ENE E N E Ern EEr 4 NETTE E N EA A A ne E A N EE A E E ee eier 5 FP O aeree a ee 7 Metrics and Pivoting the Data essen nn enden nenn teen nee rer 8 Exporting sale data via APl 2uu22u0220020sennnnnnennnennnnnnnnnnennnnnnnnnnennne nun nenn nennen nnnnnnennnennnnnnnnnne nenn 10 Meta 2221 0 0 41 1 O ER asin es meee teeter rece tern mse orci ce aoa xis ee ree Eae EEE EERTE EE ARE ERRENA 12 FH GAINS een Teer 14 Campan SaS scene ses Se eee eset eee einen rege er ehe 14 SOME SS OT WMS a acetic hats ee ea canines webs i thank pean een ee 14 ON AE E N EEA EN E medion aces E E E EEN E EEE 15 Ines LINKING SYNTAX ee ee ee ee ea 15 PAYMENT ee 16 Howdolget palid een en a ee er 16 ee een 18 Introduction Welcome to the iTunes Management Console user guide version 1 1 Based on years of industry experience and feedback from hundreds of clients and publishers we have built a unique user friendly and intuitive management console All of the features and functionality that we have developed aim to give you the
11. ment console provides 2 key areas of interest e Campaign Status e Commission rates Campaign Status Upon registering your account via the sign up URL https signup performancehorizon com signup en_uk itunes The iTunes team will review your application and upon approval you automatically gain full access to the iTunes console along with all available reporting features tracking tools If for any reason iTunes reject an account tracking links will cease to work and the user will not be able to access the platform This section outlines the default commission rate for the overall campaign campaign Show A0 m entre Approved i gt ITunes sale Retail 7 00 Campaign Details Approved application Commission rates By clicking on the iTunes campaign the commission s rates for the unique user is displayed in the lower half of the screen Campaign Commissions oE er 9 00 9 00 Apps iOS App In App Subscription 9 00 Apps Mac App In App 9 00 Books Book 9 00 Books Audiobook Tools The iTunes Management Console offers a number of different ways to promote the iTunes campaign for example through banners RSS feeds widgets or through standard tracking links These are hosted by iTunes and accessible within the Tools gt Overview page For any queries on the tools provided by iTunes please review e http www apple com itunes affiliates resources e http affiliate itunes appl
12. ng on any of the Download Report options and taking note of the URLs that are provided API Links JSON API Link https API_KEY USER_API_KEY XML API Link https API_KEY USER_API_KEY Access to API credentials API Syntax Every API call uses HTTP BASIC authentication over a secure HTTPS connection and all calls confirm to the same standard format application_key This key grants you access to This can be located within the the iTunes application yYit5mQddl download URL user_api_key This is your unique user key L134U131 This can be located either in that completes the BASIC the console authorization Settings gt User Or via the download URL as outlined above publisher_id This is your unique publisher 5648797 This can be located either in ID the console Settings gt publisher Or via the download URL as outlined above There are a wide range of API methods to assist with your data extraction for further details please refer to http apidocs performancehorizon com Meta Reporting The Reporting gt Meta section allows you to analyse country specific data which is represented by the interactive map Hot spots within the visual map represents areas of high activity and when selected will display further details This will provide additional insight into the global performance There are four main areas to the creative reporting tab highlighted on the screen shot below Overview Tools
13. over 4 metrics e Clicks e Items e Commissions e Revenue Based on this data you can apply a pivot to aggregate all data generated by the selected pivot across the chosen metric This provides a detailed overview of the statistics based on currently active time period Metrics and Pivoting the Data Pivoting can be highly effective and save time from manually manipulating your report data in external applications such as Excel It will display the aggregated data based on your metric pivot criteria For example to display the iTunes country activity that is generating the most conversions simply apply the relevant pivot and metric rules Metrics and Pivots Group By Pivot By O Clicks D iTunes items D Campaigns Commission D Products O Revenue Countries Type Choosing a Pivot The result will group all your campaigns and their aggregated conversion data Commissions The Pivot Result 4 Data Rows To see the data row s activity plotted against the total performance click on the row and the data will be plotted on the graph above 5 Options Downloading Reports Reports can be exported via 3 formats such as JSON XML or as a standard CSV comma separated values All of these export functions can be executed remotely as your API authentication is dynamically inserted into the download links To obtain your download URLs use the Options gt Download Reports section API Links CSV Lin
14. the key features and functionality Overview For a quick and easy to digest summary of the activity generated across the iTunes campaign the Overview dashboard is the perfect place to start This interface displays the key aggregated data sets total clicks items commission revenue conversion rate for all your activity The data updates are pushed to the dashboard without the need to refresh the page so you can easily monitor the data flow generated through your online activity comparing it with past performance and across several pre defined time periods Below is the main overview screen with 6 key features points highlighted with an explanation below Overview Tools day week month Welcome 3 1 100 clicks 206K 154K 103K 51 4K February 5 Top Countries United States Clicks 0 Items 128 561 Commission 8 224 15 Conversion Rate 0 00 Revenue 117 487 88 Russia Clicks 0 Items 17 875 Commission 244 02 Conversion Rate 0 00 Revenue 3 486 01 Reporting Programs Payments year 2 218K Canada Clicks 0 Items 24 733 Commission 1 554 30 Conversion Rate 0 00 Revenue 22 204 29 Mexico Clicks 0 Items 9 541 Commission 468 28 Conversion Rate 0 00 Revenue 6 689 72 Settings Logout 13 5K a commission Currency All currencies into GBP June By Items 6 Top Products Australia Music Clicks 0 Items 170 964 Items 23 815 Commission 13 094
15. updated in real time and illustrated via the performance graph 4 Performance Graph Each data set is represented via a line graph to provide insight into traffic and conversion trends If you highlight any sections of the graph it will display the statistics for the selected date period year and data set items To view the performance graph for a different data set simply click on the aggregated number e g to view clicks you would click on the number 1 in the above example and the graph will change to reflect this data Current activity is shown via the foreground graph line coloured which is compared against the previous data shown by the grey line in the background If you have selected the data period of day the grey line graph will display the previous day s activity Top Countries The bottom left panel displays your top 6 performing iTunes countries should you promote multiple markets with aggregate totals for clicks items commissions revenue and conversion rates You can choose the metric used to determine the rank of your top iTunes countries by using the selector at the top right Top Products The bottom right panel displays your top 6 Products sold across iTunes This can be changed to display different statistics such as Free Apps vs Paid apps Reporting This section allows you to analyse your performance activity in greater detail interrogating the data at a granular level providing an in
Download Pdf Manuals
Related Search