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User Manual ASEOPS 9 - ASEOPS (AceBIT SEO Professionals Suite)

1. The Code Shrinker simplifies HTML code so that better loading times are achieved due to smaller files Like the HTML Validator it deletes unnecessary HTML code Click Start Analysis to start the reading process The amount of time needed depends on the complexity of your site and the speed of your connection Click the lower half of the Start Analysis button to do a custom scan In the Custom Scan dialog you can select a Scan Depth to determine to which level ASEOPS is going to follow links on your site and increase decrease the number of Threads to increase decrease the query speed In addition you can skip certain pages folders and session IDs After reading and compressing the files the compression report is displayed in the main window You can select a compressed file from the compression report and take a look at it using the Open in Browser button on the right side of the tool bar The compressed files can be saved individually or all together via Save Via the Export button you can also save your results in different formats or create a report via the Report tab Metatag Generator With meta tags you can ensure that each document of your website is correctly indexed Every single page of your site should have individual meta tags referring to the respective content of that page 47 User Manual ASEOPS 9 The Metatag Generator helps you to create meta tags fast and easily 1 Standard Tags Enter a value for each meta
2. into a PDF or CSV file e Details Displays or hides a window on the right hand side with the optimization details of the project e Filter Allows to only show certain elements e g only optimized or only non optimized elements Rating History Displays or hides a diagram with the projects rating history In this way you can work through the list of optimization elements step by step and take all measures necessary in order to achieve a better ranking among the selected search engines for the selected search term Additionally it provides you with an overview of the elements of your websites that are already well optimized and therefore do not necessitate any changes 3 Report On the third tab Report you may export the generated analysis report print it and adapt it to your wishes by means of a template from the Templates section 22 Working with the program e Generate Draws up the analysis report e Export With this function you may export the analysis report e g into a PDF or CSV file Report Settings Use this button in order to only take certain elements e g only_ optimized elements into your report or to exclude certain elements from the report Print Preview By clicking onto this button you can see how the analysis report will look like once printed History Via this button you can look at already generated reports listed by their date in order to compare report results Report
3. you can mark it as submitted by clicking the according button in the toolbar Thus the recommendation for the selected search service will change Accordingly you can mark it as not submitted After filling in all necessary fields you can submit your site by clicking the according submit field in the submit form 50 Working with the program Via the Export button you can save your results in different formats or create a report via the Report tab Duplicate Content Finder With the help of the Duplicate Content Finder you can search your website for texts which are used on several sites Duplicate Content to avoid that some contents and subpages are evaluated more negatively or are not indexed by Google Make sure that every subpage has its own unique content Note It is of course not possible to avoid all kinds of overlapping in one website project Even the use of the same always used navigation bar can lead to a certain grade of concordance Therefore you should concentrate on the text contents and avoid sites which are 90 or 100 identical in regard to content If you want to analyze your project URL and its subpages click Start Analysis Otherwise click the lower half of the Start Analysis button to do a custom scan In the Custom Scan dialog you can select a Scan Depth to determine to which level ASEOPS is going to follow links on your site and increase decrease the number of Threads to increase decrease the qu
4. you should be careful with names of stars and prominents at least if you haven t ask for permission first For company websites the name of the company would fit best Customers who search for a company in the Internet will be able to remember www company com very well 61 User Manual ASEOPS 9 e It is helpful if you can add your most important keyword to the domain name This will not only improve the ranking but also tell a visitor what he she can expect on your website A short domain name is easy to remember for a visitor A concise name may be better than a fantasy construction or abbreviation e Make sure to use known and generally accepted top level domains like com net Info or similar Basics 4 Specialization Do not try to put all information in one huge HTML file but specialize your pages Example If your website deals with animals create one page for elephants one for tigers etc A page with little content in which the word elephant is mentioned frequently will be ranked higher than a 3 MB HTML file in which elephant is just one word among thousands This little step can help be ranked considerably higher In addition your pages are much easier to read Basics 5 Technical details Before submitting your website make sure it is technically correct e Your website does not trigger any error messages e g it runs under standard browsers like Firefox and Internet Explorer e File s
5. ASEOPS 9 6 Wizards 3555251302505 a is it Coates ds as tds 57 Lost Unlock Key Mir tanda Rda 57 T st Connection Wizarde dla 57 Report Search Engine Wizard ini 58 PA BSUS A a a a aa pa ea ona 59 Basics Io Content ins A EA REE husk KEA ia 59 E A A A O A 60 Basics DO malin NAIM didas 61 Basics 4 Sp cializati n dt ti Bh ie 62 Basics 5 Technical details a 62 Search SN GING submission a ds 63 What APS meta CAS A aere e spr dace cade tas nae EE e a R E 63 8 Indiy iii aa nah ies Me a aie eile 65 Iv The AceBIT SEO Professionals Suite short ASEOPS is a new software product which emerged from the popular search engine optimization tool Hello Engines Professional It was mostly made for professional webmasters agencies and companies which take care of or own several website projects The program offers a number of tools which will support you in your daily work regarding search engine optimization to get a better position in Google amp Co in the long term ASEOPS automates many processes and helps you to gather information and reports at one central place Test your website and its ranking find new keywords and much more That way you will be able to reach the target group which is meant to find you on the Internet For the new features of the current version visit ASEOPS com If you want to start working with ASEOPS straight away go to Quick start In addition the program includes a number of help options which you can choose
6. Automatic submission On the Automatic Submission tab of the Tools section you find all search services with which this kind of submission is possible in ASEOPS First of all please select an existing Template with submission data or click New Template to create a new one You can change the selected template any time by clicking Edit Template The search engines are sorted by country what makes it easy to find the right ones To select the desired search engines click the icon next to the according country to see all available search services The Rating and the PageRank which are shown for a search service will help you to get an idea about their importance In addition the Language is listed for all search services If you would like to include all search services which are available for a country simply check the box for that country instead of selecting them individually Note Some of the listed search engines have restrictions and only accept certain top level domains like com or de If this is the case this is shown in the Restriction column and you can only submit your site if your website meets this condition If you have previously done an analysis with ASEOPS the program has already analyzed in which search services you are already listed and in which not This can be seen in the Recommendation for every search service To submit your website only to those search services where you are not listed yet click the Select
7. Reports amp Success Tracking In the Reports module you have the possibility to combine the results of the different analyses and tools in one General Report The reports for the different tools and analysis functions can be generated in the according sections in the program General Report In the General Report section you can combine the reports of different modules into one overall report To do so select the items you want to add in the Report Builder on the left side and click gt to add it to the selected reports on the right Alternatively you can select an element right click it and choose Add to Report Via the right click menu gt Display you can have a look at the according report To remove an item from the report select it and click lt or right click it and select Remove from Report Via the right click menu or by drag amp drop you can also change the order of the elements Afterwards click the Create button to create the report with the items you chose Then you can Export or Print your general report 52 Program Options The program options of ASEOPS can be opened via the according entry in the Edit menu or by clicking F11 They are divided into eight tabs General Projects e Advanced Network e Custom Ratings e Backlinks Sound e Proxy Servers You can reset the default settings by clicking on Restore default settings in the lower left corner Options General On th
8. Settings The Analysis Report may be changed in different ways In order to edit the report settings go to the section Analysis amp Error Recognition click onto the option Analysis Report then select the Report tab and finally click onto Report Settings Now you have the following edit options at your disposal 1 General Include in Report Select the sections that should be included in the report e Chart Settings Select a color for the chart You can also define a custom color 2 Content Element Below you can manually check uncheck all the elements or sections you want to have or not have in your report e Move Up Down Furthermore you can change the order of the elements in the list using the arrow buttons pointing upwards and downwards 23 User Manual ASEOPS 9 Website Rating Website Rating The Website Rating section in ASEOPS provides an overview of the most important factors for a website in relation to its ranking As there are many different criteria to be considered for the ranking promotion and popularity of a website you should check from time to time how and how good the most important of those criteria like technical requirements linking and an acceptable Page Rank have been fulfilled Note The Rating module offers the possibility to check the most important criteria at a glance and calculates an overall rating for a website Please note that it should only be seen as a guideline and does not mea
9. Website Analysis Analysis Report g Website Rating SEO Analyzer Website Analysis The Website Analysis section will help you to get an overview of the current status of your web project In addition this information is needed to determine which the necessary improvements are and which weaknesses and errors need to be revised or corrected Start Analysis Click here in order to launch your website s analysis Thereupon ASEOPS will download the necessary data from and about your website If you would like to exclude certain aspects in the list from the analysis simply uncheck these elements Cancel In the progress window you may click on the Cancel button in order to stop the analysis before its end Pause Additionally you can click onto Pause in order to stop the analysis temporarily To continue the analysis again click onto the Continue button Save Analysis in History A click onto the small arrow on the Start Analysis button opens up a dialog window in which you can determine that the analysis history shall be saved Auto create New Report A click onto the small arrow on the Start Analysis button opens up a dialog window in which you can determine that a new report should be created automatically after the analysis is completed Analysis Settings Here you can import or export custom presets for analyses e Select This function either checks or unchecks all of the elements in the list for the ana
10. a Project and make the necessary changes Note If you are managing many projects you can add and use folders for a better overview New Project Wizard The New Project Wizard can be accessed in the Project Files section and will help you setting up your website project 1 URL Enter the URL for this project Normally this will be the main site of your website project that is http www mysite com Alternatively click Local File if you want to analyze a HTML document which is saved on your disk Afterwards click Next and ASEOPS will start retrieving the available data from the specified website 2 Website Data On this form of the wizard enter some basic descriptions about your website ASEOPS will fill in most of the information based on the information which was found on the website If the according information was not found on the website or you would like to change it you can enter text manually A comment can be added containing some additional information like a delivery date Furthermore you can load information from a template on the right side or save it as such Then click Next User Manual ASEOPS 9 3 Project Keywords Here you can select the Preferred Search Engine for which you would like to optimize your website and define the number of matches to be checked In addition please select your Primary Keyword that is the keyword for which you would like to optimize your site primarily and some additional key
11. can generate a report which can be adapted to the format and style you like To do so go to the Templates section select Report Templates and click on New Template Name First of all enter a name for your template Style Sheet In this section you may change the report s appearance To do so you can either select a default style sheet or a custom one If you choose the custom option you can load a CSS file by clicking onto the Select button Additionally you may set and change the report s attributes e Report Description Here you can change the report description in the report s heading Just enter your text into the text field or adapt the default text e Report Logo Here you may determine the report s logo The selected logo will be displayed in the window beneath it If you click onto the Select button you may select your own logo e g your company s logo If you click onto Restore Default the ASEOPS logo will be used Report Copyright Furthermore you have the possibility to change the copyright in the report s footer Click OK if you would like to save the changes you have made Analysis Analysis The Analysis module will help you to get an overview of the current status of your website project This information is needed to determine which the necessary improvements are and which weaknesses and errors need to be revised or corrected 18 Working with the program It is divided into the following sections e
12. de aca Merced Beat eh Ose ads coed EErEE Stig Eee SEIRE 34 Rai nisap id aE oes AE ar E E Wedas bin iets E EEEE 34 Ranking Query it ed 35 Rankina Stats hectares Sec orcas clarin 35 TOOTS tetas teeta a steer E a ea Se tad el dak Cael all hg ta ata staat 36 Ltd a ie lo 36 HTFME Validat t a e de es ridad 37 Link Valid tor irinenn aen a A altel a vacate ear fake a 39 Site SCANNET a ee O A A A ara ea tess 40 Site Ch ck r Properties sess cces tenascin alia iria aei ara EE ARERR RE 41 Web Robot Simulator visitan dd e e Ea r aa EE Eo retenes 41 PageRank Calculator ed 42 Sitemap Generator nina iia 44 C st miz A A A io tess 45 Robots Generator matt tl ias 46 Toad Time Checo pi 46 Code Shrinker a A ala Sarat ceed 47 Wie tata Generator A A i aS Nave Sacnt eee ad 47 Automatic Submission sssc2ateoseeted atheist ae ei 49 Manual submission stesia reia ea EE iene areata 50 Duplicate Content Finder sa delle bilidad 51 Social Bookmarks Mana g r asia it rta 51 Reports seias e Orce 52 Reports amp Success Tracking dd 52 A A e eae toes fos a aes aE a ite 52 S5 Program Options me eenean AA A A a neuen 53 Propran O PUTO IS ra esete eect a e leida 53 Options Generada c aio 53 Options Projects s nesei t r hres ae AE idad eii 54 Options AVES ainean an A A 54 Options NCW OT emir dali 55 Options RANES oeenn a A A ee 55 Options Backlinks cani ER AA OR ated EEE E 55 Options SOU 5c a e a eg a i 55 Options Proxy OVA 56 iii User Manual
13. entered under uery 1 Inthe Table View you are shown a summary of the results The URL column indicates the number of subsites in the top results Click the icon to have a closer look at those subsites and their ranking On the right side you see the Queries History which is displaying the results of previous queries It can be shown or hidden via the Queries History button in the tool bar Below is the Positions History as well as a graphical presentation of results over the time Select a keyword and the corresponding search engine in the list of the main window to have a look at the development of the results Thus you can check what effects the changes you made to your website have had 35 User Manual ASEOPS 9 The Positions Chart will demonstrate the history graphically You can generate a report with the ranking query results To do so click Export and select either Word or Excel als format In addition you can save the results in a csv file 2 You can then switch to the Report tab to save or print the results You can customize your report by selecting a template which you have previously created in the Templates section _ Tools Tools In the Tools module you will find many useful tools for editing and analyzing your website and generating information like site map files or meta tags Select one of the following sections HTML Validator Link Validator e Site Scanner e Web Robot Simulator PageRank
14. from a URL e Clipboard By clicking onto this button you may import keywords from the clipboard Delete Clear These options delete one viz all keywords from the list above After entering or changing all the keywords as desired click OK to finish your list Template Customers First of all enter a name for the template you are creating Then you can enter the First Name Last Name E Mail Company some contact information of a client and select a Salutation Once you are finished click OK Template Submission Data This template is only used to submit your website to search engines The information is required by some search engines First of all enter a name for the submission data template Then fill in all the fields in the webmaster and organisation sections if possible A User Name and Password are required by some search engines when registering Please be careful that you are not entering a password which you are using for some confidential log in as well Note Please be careful about the e mail address you enter as it could be abused by spammers 17 User Manual ASEOPS 9 Template Access Data First of all enter a name for the access data template In addition please specify where the according html file is stored which you would like to optimize As Website Location select either your local system or FTP Server Afterwards click OK to save your template Template Report Templates In ASEOPS you
15. if you have any questions or problems What s new in ASEOPS Our software is being developed and updated constantly In order to see what makes this software better than the previous versions please visit one of our websites depending on what edition you are using ASEOPS com Setup To install ASEOPS on your computer do as follows 1 Go to the ASEOPS website select the Download menu and choose the desired version of ASEOPS 2 Click the indicated download link 3 Then select the folder where you wish to save the file or execute the file directly 4 Follow the instructions of the installation wizard 5 After successful installation always go to the Update manager This way you make sure that you are using the latest version of ASEOPS 6 Go to File gt Unlock to request a free activation key and enter your valid unlock code you received by e mail to unlock the program System requirements Operating system Windows 8 7 Vista 2000 XP or 2003 400 MHz Intel Pentium II processor or later 512 MB RAM or more Internet Explorer 8 or higher 45 MB of free hard disk space Unlock to full version To work with ASEOPS you need to unlock the software Important To unlock ASEOPS you need to be connected to the internet You can either select the option Unlock Now on the first program start or go to the File menu in the test version and select Unlock If you already have an unlock code select St
16. list you can right click it to create a new project for this URL or to analyze it for further investigation In addition you can delete one or more keywords from the list or directly rename them in the list Keyword Mining Tools In the Keyword Tools section different tools are available to analyze keywords and generate new ones In the main window you will see the keywords that belong to your currently selected active keyword list Mark an item in the keywords list or more than one by holding the Ctrl key pressed determine which Search Service you would like to query and how many results you would like to receive and click Analyze to see more details about a keyword Alternatively you can analyze all keywords at once You can see the Properties of a keyword by double clicking on it in the list e Using the button Suggest you can generate new keywords based on one keyword to start with Furthermore you can use different Web Services to generate new keywords To analyze the websites of competitors in view of keywords click Competitor s e You can generate combinations of different keywords by choosing the Combinations option 31 User Manual ASEOPS 9 Backlinks Backlinks In the Backlinks module of ASEOPS you can have a look at all the websites which link to yours and analyze them e Inthe Links List section you can search for links and manually add new links e Inthe Summary section you will get an ove
17. search engine queries In order to use this feature you need to check Use proxy servers for search engine quering You can either type in the proxy or load a list from a text file 56 Lost Unlock Key Wizard The Lost Unlock Key Wizard assists you in recovering your unlock key in case that you lost it Go to the Wizards section and select the Lost Unlock Key Wizard from the list In the first step of the wizard you are asked for some relevant data which the AceBIT service team needs to be able to find your lost unlock key bold fields are required First name Enter your first name Last name Enter your last name Company Enter your company unless you do not use the program privately Email address Enter the email address you used when ordering the product If you are not unsure you can enter more than one email address by separating them with a semicolon 3 Reseller Select the seller from which you bought the product e g 1 amp 1 If you have forgotten select Don t remember If you select Other Online Shop you can specify it in the text field on the right Purchase date Enter when you bought ASEOPS If you are unsure enter the approximate date Comments Here you can add further details for the AceBIT service team Click Next after filling in all required fields As a next step you are asked to review the details which you are going to send to AceBIT If you would like to make any changes click Back otherwi
18. tag New You can start a different meta tag project e Open Allows you to open a metag tag project you already created before Import Read existing meta tags from existing HTML files or from an online URL and to edit or insert them into other documents You will find more information about the different meta tag types in the Meta Tags topic Tip Import an existing HTML file to check whether it contains valid meta tags Afterwards select the Generate tab 2 Generate The list contains all meta tags which you previously filled in Uncheck any item which you do not want to use for your current file Then click Generate to create the correct code It is shown in the Results section By using the Copy to clipboard button you can copy the generated meta tags and paste them into a HTML document If you select As HTML page the correct tags lt html gt lt head gt lt head gt lt body gt lt body gt lt html gt are directly created and copied as well Alternatively you can add your meta tags to a HTML document by opening the Insert tab 3 Insert Click Add file to select a HTML file into which you would like to insert the generated meta tags Via Add folder you can add all files within a specific folder to the list Next click Insert to insert all created meta tags into the selected files 48 Working with the program The Edit HTML button will open the HTML document directly in the HTML Editor
19. validation report will look like once printed Print Enables you to print the present validation report so that you can compare the current values to those after the optimization Working with the program History A click onto this buttons shows a window at the right hand side which displays the dates of previously generated reports Link Validator The Link Checker of the Tools module in ASEOPS helps you to find links on your website which do not or do no longer work The Link Validator has two tabs Link Validator and Report 1 Link Validator The Link Validator tab provides the following buttons Start Analysis Click here to analyse the URL of a project and its subpages The time needed for the analysis depends on the complexity of your site and the speed of your connection Custom Analysis By clicking onto the lower part of the Start Analysis button you may do accustom scan In the Custom Scan dialog you can e g select a scan depth and thereby determine to which level ASEOPS will follow links on your site Additionally you can increase or decrease the number of threads to increase or decrease the query speed Finally you can exempt certain pages folders and session IDs from the analysis Properties If you would like to see all details on a certain Web page choose this page and then click onto the Properties button Alternatively you can double click onto the respective page in the list Correct Error
20. 55 P PageRank Calculator 42 POD ANTOPUON Std 53 Project FICS reis 8 Project SCUINGS citadas 11 POS ii its 8 Q QUICK Sla nanena 6 R Ranking ADI YVSIS od 34 Ranking QUO cistitis 34 Ranking Status isa 35 E AA Seavers recent eye 23 25 26 Report Search Engine Wizard 58 Report SettingsS o omoom 22 Report Templates oooocoocoonionicci 17 REPO taa ist dia 52 Robots Generator 45 S Search engine submission 62 SEO AAV ZO iii 26 SEO CROSS ie 13 A O Cee 3 Site Checker properties 41 Site Map Generator 43 Site SCANNGCS ooooccocionicncincnanonnnanonnncnoss 40 Social Websites Manager 51 65 User Manual ASEOPS 9 System requirements 3 T Template Access Data 17 Template Customers oooocicicccicccnco 17 Template Keyword Sets 16 Template Submission Data 17 Template Websites 15 Templates a 8 14 15 Test Connection Wizard 57 The user interface e s 7 TOONIS ne ka T A eee haus 36 Top TODO tddi 26 U Unlock to full version 3 Update Manager 5 W Web Robot Simulator 41 Website Analysis oooooonicinnncinnnnn 18 Welcome to ASEOPS cccccccesees 1 What does ASEOPS 00 7 66
21. Allows fixing mistakes on the website Open URL Opens the indicated website in your browser Find URL Enables you to search the URLs shown in the list for a certain term that you enter into this function s search mask Copy URL Copies the selected URL to the clipboard Export Exports the data you have received into different formats 39 User Manual ASEOPS 9 View HTML A click onto this button shows or hides the HTML source code of the selected URL in the lower part of the current window You may directly open and edit the site in the HTML Editor if the FTP connection data for this project is entered in the Project Files section Once the analysis is completed the main window shows the errors and warnings regarding the indicated website In order to see details about these errors and warnings click onto the plus symbol in front of a website You can find those links which no longer work in the list by their Status In addition you can have a look at the titel type size and modification date of each linked page 2 Report Via the Report tab you can create a report of the HTML validation process Afterwards you will be able to compare this report with reports you will generate once you have optimized your website The Report tab offers following options e Generate Click here in order to generate a report of the HTML validation process Export You can export the report into different formats Template Sele
22. Calculator Site Map Generator Robots Generator e Load Time Checker e Code Shrinker e _Metatag Generator Automatic Submission 36 Working with the program Manual Submission Dublicate Content Finder e Social Websites HTML Validator The HTML Validator checks source code of HTML documents for superfluous or wrong attributes and commands automatically created for example by some WYSIWYG editors WYSIWYG What You See Is What You Get They affect loading time especially in bigger documents or even cause mistakes on the site The HTML Validator offers two tabs Pages List and Report 1 Pages List The Pages List tab provides following buttons Start Analysis Click here to analyse the URL of a project and its subpages The time needed for the analysis depends on the complexity of your site and the speed of your connection e Custom Analysis By clicking onto the lower part of the Start Analysis button you may do a custom scan In the Custom Scan dialog you can e g select a scan depth and thereby determine to which level ASEOPS will follow links on your site Additionally you can increase or decrease the number of threads to increase or decrease the query speed Finally you can exempt certain pages folders and session IDs from the analysis 37 User Manual ASEOPS 9 Properties If you would like to see all details on a certain Web page choose this page and then click onto th
23. User Manual ASEOPS 9 Table of Contents 1 Welcome to ASEOPS voii id id naaa A daa hd 1 2 MS A ee eon 2 Whats Tew ait ASEOS desidia aria 2 Is Getting SAFE a A da 3 O rcs Laas veep eis sas tea dace it wei syle tah Wado eaiS dala Stove E ER O i 3 AA A cue EAEE A a A ERE eea 3 Unl ck to t ll versions eniai iiie ia 3 Step USE Me GOI et on SAS A cede 4 Step 2 Request activation Key cesses la A A O E ede 4 St p 3s Ent r Unlock CO ii A Rane Seale A Dee ede 4 Deriva ASEOP Si eB ta Mall dls 4 Update Manara ia 5 Helprand Support 5 QUICK SS A EE T ANA AAA 5 TSE NO E 6 4 Working with the program aiii Air A AnS 7 What does ASEOPS do mesitas aee aee a N eSt akese i ah 7 The USER Mi AS ti 7 l OTE E E T A E AE ENE 8 A E E E E Mau ta E E EAE E 8 o CS E E T E E ET 8 Template Sin enering tidad lc 14 PIVEN SUS A E E E A E EN EE A 18 AOS dai 18 O Dosa ooteasines 19 Analysis ROP OE ysis pad A deinen eens 20 Website Rain irse 24 Optimization bdo ito cil 26 COUN AION ai lat Ea ESER 26 SEO AMA ZAR A 27 SEO Reporta oo Sats aa Sak at i a al E T tetas ene an ait oe 28 Compare DOC UMCIIS ed 29 LOP lO Compar A E E E EE E OAE TAR E aE 29 A A e EE E EE eae ER ares O T RT E E R a E 30 ICEA Ke E E A A A E eae sates 30 A sconna a E a a N a A ERER E 30 Table of Contents Key word Mining Tools e di idos 31 o A A E melons eae et ea cepoeegce 32 A A a PaE TO ORE RSET SO vs TS CET 32 Backlinks ist A A A 32 O A tet nea id park sooo peered ena 33 A
24. be checked in the preferred search engine Primary Keyword Determine the keyword for which your website shall be optimized This keyword may be a single word or a phrase and you may type it in manually or select it from the drop down list The drop down list in question offers keywords that correspond to the content of your website or that are proposed in the list of additional keywords below Alternate Keywords for the Home Page Proposes additional key phrases for your site s home page Load from Template Save as Template All of the above information you may also load from a template instead of typing it in manually or else save in form of a template in order to use it again in future projects Add Keywords A click onto this button opens up a window in which you may manually enter up to 15 keywords Load from Collection Via this button you may load keywords from the corresponding selection 12 Working with the program Load from File This button lets you load keywords from a file e g a text file or a CSV file Access Data This tab provides following options Default Filename on Server Here you may choose the standard file e g index htm l or default htm 1 No access to source files Check this option if you do not have direct access to the source files In this case the software will download the files in write protected mode If you uncheck this option i e if you can access the source files
25. button and choose the option Recommended only Thus only missing search services are checked In addition you can use the Select button to check all search services at once or to uncheck them all To see only those search engines which are currently checked you can click the Show Selection button Click it once more to see all search services again Then click Submit in the toolbar to do the submission to all selected search engines After submission you can directly see if the submission to a selected search service was successful by looking at the Status which is shown in the list Below you will also be shown the answer page which the search service returned Note The status OK 200 does not mean that your website has already been added to the search service This may take some days or even weeks The status will only inform you if the submission was successfully received by a search service The date of the submission will be added to that list so that you can later see at a glance when you last submitted to a specific search service 49 User Manual ASEOPS 9 Via the Export button you can save your results in different formats or create a report via the Report tab Manual submission The Manual Submission tab comprises all search engines or directories which do either not allow automatic submission or which have e g premium offers about which you should decide yourself First of all please select a template with submissi
26. ct a template which you have created in the Templates section Print Preview Lets you see how the validation report will look like once printed Print Enables you to print the present validation report so that you can compare the current values to those after the optimization History A click onto this buttons shows a window at the right hand side which displays the dates of previously generated reports Site Scanner Use Site Scanner to read all links and HTML documents of a site This might be useful if you for example want to clean your web server and quickly determine unused documents To use the Site Scanner select it from the Tools section and proceed as follows 40 Working with the program Click Start Analysis to start the reading process The amount of time needed depends on the complexity of your site and the speed of your connection Click the lower half of the Start Analysis button to do a custom scan In the Custom Scan dialog you can select a Scan Depth to determine to which level ASEOPS is going to follow links on your site and increase decrease the number of Threads to increase decrease the query speed In addition you can skip certain pages folders and session IDs and external links When the scan has finished all found links are displayed After scanning your site you can have a closer look at each link by selecting it from the list and clicking Properties You can export the list of websites t
27. ds to increase decrease the query speed In addition you can skip certain pages folders and session IDs Depending on how extensive your website is the analysis may take some time Afterwards you will be shown all important information in tables The upper table will after a successful analysis show all documents of your website URL The exact URL of this document e Status The http status code received Title The documents title according to the Title Tag e PageRank The determined PageRank based on a starting value of 1 Inbound Links The number of links which link from other documents of your website to this document links from external websites are ignored Outbound Links The number of links which link from this document to other documents of your website links to external websites are ignored Click a row in the upper table to be able to see in the other two tables below which documents are linked and where links come from Tip You should aim at getting the highest PageRank especially for all those important documents which you have optimized for certain keywords and with which you would like to achieve a good ranking You can export the list of websites to different formats or create a report via the Report tab 43 User Manual ASEOPS 9 Sitemap Generator Use the Sitemap Generator from the Tools section in order to organize your website and to make sure that all pages can be found by search
28. e General tab of the ASEOPS program options you can decide on the following settings e User Interface Language Select the language you want to use User interface theme Change the program s appearance Open last project at startup If you check this option the last project will be opened once you restart the program This is useful if you are working with one project at a time Auto run Quick Rating after website analysis Check this option if you want to receive a percentage result for your website after using the Website Analysis module 53 User Manual ASEOPS 9 e Automatically check for updates every x days If you check this option ASEOPS will detect updates of the program or the database automatically e Projects Folder Here you can determine where your ASEOPS projects and results will be saved by default Options Projects Your projects will be saved in this location You can use the Move button to share your projects over a network with other team members Options Advanced This tab has three areas 1 Analysis Settings e Max Threads Set a number of threads which will be used for queries as a maximum A larger number will increase the speed HTTP Timeout A specified period of time that will be allowed to elapse before an error is returned Ignore characters in keywords Enter the desired characters without any delimiter between them 2 Ranking Settings Here you can adjust the s
29. e Properties button Alternatively you can double click onto the respective page in the list Correct Error Allows fixing mistakes on the website Open URL Opens the indicated website in your browser Find URL Enables you to search the URLs shown in the list for a certain term that you enter into this function s search mask Copy URL Copies the selected URL to the clipboard Export Exports the data you have received into different formats View HTML A click onto this button shows or hides the HTML source code of the selected URL in the lower part of the current window You may directly open and edit the site in the HTML Editor if the FTP connection data for this project is entered in the Project Files section Once the analysis is completed the main window shows the errors and warnings regarding the indicated website In order to see details about these errors and warnings click onto the plus symbol in front of a website 2 Report Via the Report tab you can create a report of the HTML validation process Afterwards you will be able to compare this report with reports you will generate once you have optimized your website The Report tab offers following options 38 Generate Click here in order to generate a report of the HTML validation process Export You can export the report into different formats Template Select a template which you have created in the Templates section Print Preview Lets you see how the
30. e a look at the online help Quick Start You want to start immediately without reading the entire user manual The following instructions will help you 1 Go to the Projects section and click Add to create a new project based on your URL Fill in the most important data and select a primary keyword and search engine for the project 2 Navigate to the Analysis section and have your website analyzed You will receive an overall rating for your site which will show you the current state regarding optimization In addition you can check the HTML code links and load time of your website in this section of ASEOPS 3 In the Keywords section you can create keywords and keyword lists and find new keyword combinations using different keyword tools 4 To determine the current ranking of your website for specific keywords go to the Ranking section Here you can also see a history of your ranking results 5 With the help of different modules you can use tools to create sitemaps and meta tags or validate your HTML code Additionally you can report your website to several search engines User Manual ASEOPS 9 The software also helps you determine a number of details about your site in regards to backlinks and pagerank distribution as an example All crucial analyses can be put into a report and exported 6 Go to the Reports section and print or save all the necessary reports so that you can compare your current results to the one which
31. e the computer crashed please contact our support to have it deactivated Update Manager The Update Manager enables you to keep your software up to date at all times It automatically checks via the Internet whether a newer version of ASEOPS is available Use this command regularly to ensure that you are always working with the most current version If you have problems make sure no antivirus software or firewalls may stop the Update Manager from connecting to the Internet If the problems persist download product updates manually from the ASEOPS website From the File menu select the Update Manager to start it Click Start on the Welcome Page to search for available updates 4 Getting started If the program finds an update leave the check box activated to install the according program version Note Only free updates will be installed If you would like to use the Update Manager at each startup you can specify that in the _ Options Help and support To get help on a specific topic If you are using ASEOPS for the first time read Quick Start Search respective term in Help Index e For context sensitive help press F1 while executing ASEOPS or click the Help button e Refer to the user manual e Read the FAQs all frequently asked questions are answered here e Post your questions to the ASEOPS Support Forum open to all users or look for answers to your questions there e Contact our Support Tak
32. engines This is especially important if your site contains Macromedia flash or Java Script menus that do not include HTML links For creating a sitemap you have two possibilities automatic site scan and manual generation 1 Automatic Site Scan Click onto Start Analysis in order to start the reading of your websites Via the arrow in the lower half of the button Start Analysis you may launch a custom analysis This provides you with following options URL Choose a different URL Scan Depth Determine the scan depth for the indicated URL Max Number of Pages Limit the number of pages analyzed Default Page Set the usual homepage e g index htm Scan Sub domains Determine whether sub domains shall also be analyzed Skip URLS Folders Exclude certain website addresses and or folders from the analysis Clean Session IDs Deletes temporary session IDs e Check External Links Determine whether external links i e links to outside additional contents shall also be checked 2 Manual Creation The second possibility to create a sitemap is to add the links manually Choose this option if you would like to manually add import and or delete data The analysis results will be shown in the main window It contains information on e g URL title description size and importance 44 Working with the program Now how have following buttons at your disposal Generate Via this function yo
33. ep 2 Unlock to full version Step 1 User information Here you enter your personal details Important Please enter a valid email address You need to enter an email address that you can access during the activation Do not use email addresses of third persons as you need to enter the activation key which is sent to that address to complete the activation User Manual ASEOPS 9 Step 2 Request activation key Click the Request Activation Key button Your activation key is sent to the specified email address within a few minutes Then enter the activation key into the Activation Key field Important You can simply request a new activation key if you need to activate your software again You do not need to save your activation key Step 3 Enter unlock code Enter the unlock code which you received when ordering the software Afterwards click Next and finish the wizard Deactivate ASEOPS With a valid unlock code you can unlock ASEOPS on up to two computers at the same time If you want to move ASEOPS to another PC you will need to deactivate it on the old computer Only then you will be able to use the unlock code on another PC To do so please click Deactivate Software in the File menu and confirm to deactivate It Important This also applies when you re install your operating system Please make sure to deactivate ASEOPS first If you should forget to deactivate it or it is no longer possible becaus
34. er The Load Time Checker uses file and image sizes to determine the average loading time of a site with different speeds Click Start Analysis to start the reading process The amount of time needed depends on the complexity of your site and the speed of your connection Click the lower half of the Start Analysis button to do a custom scan In the Custom Scan dialog you can select a Scan Depth to determine to which level ASEOPS is going to follow links on your site and increase decrease the number of Threads to increase decrease the query speed In addition you can skip certain pages folders and session IDs 46 Working with the program The results are displayed in the main window split into different sorts of Internet connections Click the icon to have a closer look at the elements of a site and their loading time to determine which of them possibly cause a higher load time To see all details about a specific subsite at a glance select it and click Properties in the tool bar To create a report with the results of the Load Time Checker click Create in the toolbar after the scan was completed or switch to the Report tab Of course you can Edit Print and Save as HTML MHT or TXT file your report so that you are able to compare the current results to the ones you will have after optimizing your website Via the Export button you can also save your results in different formats or create a report via the Report tab Code Shrinker
35. ery speed In addition you can skip certain pages folders and session IDs After the scan finishes you will be shown a matrix of all the pages in the main window which allows you to compare every site in your domain with every other site You get a percentage for every pair of pages which will show the level of similarity You should look for pairs of websites which show a higher number of similarity for example 70 or 90 These fields will be marked in colors yellow and orange If you click such a field you can compare the Original Page to the Similar Page below You can export the results of the Duplicate Content Finder to csv or an Excel spreadsheet by clicking Export in the toolbar In addition you can create a report on the according tab which will list all similar web pages Social Bookmarks Manager With the Social Bookmarks Manager you can manage your existing social bookmark accounts like De licio us in one single application Favorites This area consists of three tabs 1 Accounts The accounts you saved in ASEOPS are listed here Clicking on an account will open its login page in ASEOPS and fill in the saved login information automatically 51 User Manual ASEOPS 9 Through the context menu you can open an account s Properties where you can edit the login information and URL 2 Recommended Provides a list of social websites recommended by ASEOPS 3 History Displays ASEOPS s browser history Reports
36. es Page Source Shows the HTML source code of the selected site Page Preview Shows a preview of the according site in browser By clicking the icon you will see the subpages of the website and their rating and analysis Note You can define different keywords on which the analysis is based for each page of your website project To do so select a page and change or add keywords in the Page Keywords section on the right You can also add keywords from a list which you have created in the Keywords section by clicking Load from template Finally you have two possibilities In order to export your report or print its results go to the SEO Report section e Tto customize your report select a template you previously created in the Templates section _ SEO Report The SEO Report is based on the results of the SEO Analyzer It allows you to create a well structuted report listing all the SEO ratings for the pages of your domain In this section you have following options e Generate Click here in order to generate a SEO report and to show changes you may have applied to the template Export You can export the report into HTML PDF CSV MS Excel or Word e Template Select a template which you have created in the Templates section from the list Print Preview Lets you see how the SEO report will look like once printed 28 Working with the program Print Enables you to print the present SEO report s
37. ettings for search engine queries You can use these settings to make the queries more search engine friendly so that you don t get blocked e Visit search engine query before query Loads the search engine s main page first e g google com e Random pause after homepage ASEOPS will use a value within these specifications to wait before starting a query Random pause between queries ASEOPS will use a value within these specifications to wait before starting a new query e User Agent string Select the default user agent string 54 Program Options 3 Web Files Select which file types are to be analyzed by the Site Checker modules like e g Link Checker HTML Validator etc If your page includes HTML files with any extensions which are not listed you can them here so that ASEOPS recognizes these files as well Simply enter it into the field below and click Add Options Network If you are using a proxy server you need to configure ASEOPS so that it can connect to the Internet via HTTP and FTP In most cases no changes need to be made as most Internet connections work without proxy servers Tip If you are not sure whether you are using a proxy server click the System Settings button If your computer is configured correctly proper settings will be used automatically and no further changes need to be made To make proxy settings select the proxy type for http and ftp connections from the Connection T
38. hat they do not guarantee that your website ranks number one or that it will be displayed ideally Meta tags can be created in ASEOPS using the integrated Metatag Generator Use the clipboard or the integrated editor to add the generated meta tags to your HTML files Here you will find some basic information about the according meta tags Author Publisher Copyright e Topic e Keywords Description Page Type e Audience Indexing Expires valid until 64 A POV AICO oree aani 54 PAN GLY SIS re 18 Analysis Report 20 Automatic SUDMISSION oooooocccccc 48 B Backlinks Analyzer 31 BASICS vestidas 59 60 61 62 C Code SHIM dit 46 Compare Websites 25 Customize sitemMap oomommoooo 45 D Definition meta tags 63 Dublicate Content Finder 50 E Error Recognition siii 18 G General dd 53 General Report n se 52 H Help and support for ASEOPS 5 HTML Validator 37 K Keyword Collections 30 Keyword Mining Tools 30 AA auoeibeeeenst ees yyr 30 L Link CHECK CF aviat 38 Load Time Checke ccsceeeeee 46 Lost Unlock Key Wizard 57 M Manual submission ooociconicnicccncn ns 49 Metatag Generator 47 N New Project Wizard 9 O ODIA is 53 54 Options Network
39. his value In the field below you see the details which make up the rating They are divided into four sections Site Rank ASEOPS determines how good your website is rated by important search engines and directories for example the Google PageRank In addition the age of the website is determined which also plays a role for a good ranking Site Popularity This section is about the number of external links which different search engines determine Technical Analysis ASEOPS checks your websites for technical aspects which might be a problem for search engines as for example Frames and checks if the source code of the website has any errors Social Bookmarking Some websites offer the possibility for a user to refer to other good websites and this kind of recommendation becomes more and more popular today Therefore this section checks how many social bookmarks for the website in question the most important and best known of these portals offer For each factor which contributes to the rating you will get a value which the website got The criteria have different weights Apart from this value you are shown in brackets which percentage of the possible score was achieved At Component Rating the scores for each section are summed up 25 User Manual ASEOPS 9 Rating Compare Websites The option Compare Websites is to be found in the Website Rating section This tool allows you to compare three websites regarding thei
40. izes of images are optimized Titel meta tags and robots txt are included for each site e There is a Noframes section only if you are using frames e Your links work properly ete 62 Basics Tip Use the different analysis tools in the Analysis and Tools sections to check your website for possible errors before you submit it to search services Search engine submission Search engine submission or registration is the process of getting your website included in a search engine index Many people believe that website submission is not necessary because the leading search engines like Google and Yahoo use crawlers and bots to search and add URLs to the index But this can only happen if a site is already linked to sites in the index In addition directories and smaller regional search engines will never find your site It is in any case better to take matters into your own hands and to submit your URL instead of waiting until it will be found by a crawler In addition the search engine submission will help you to get the first valuable backlinks for a new project With ASEOPS you can submit your website both automatically and manually With an automatic submission you can save a lot of time and energy You enter details about your website select search services to which you like to submit your website and let the program do the rest However there are situations when only manual submission is possible For example so
41. ke to fix a problem click onto the corresponding element in the list and then onto this button Thereupon ASEOPS will show a window in which you can start measures in order to fix or improve the problem as indicated in the recommendation Set Optimized In case you prefer to take a recommended optimization measure yourself or do not want to change anything you can set the status of that element to Optimized To do so click onto the corresponding element in the list and then onto the button Set Optimized 20 Working with the program Exclude Element If an element is not relevant for your website at all you can click onto this option In this way the optimization status of this element is set to Excluded The element may later be added again e Reset Element Resets the status of the selected element to Unknown You may check it again at the next analysis Export This function allows you to export the analysis report e g into a PDF or CSV file Below the toolbar you see information on the found problems e g their URL the number of problems HTML Validator and their Total Size 2 Overall view On the Overall view tab you will find a complete list of all the measures which are important for search engine optimization and which ASEOPS checks for the primary keyword and search engine you selected in your project They are sorted by superior categories which are e Technical analysis Site Rank e Si
42. ld like to optimize with ASEOPS e Templates Here you can create templates which you would like to use for several_projects as for example for websites or keyword sets for which you would like to optimize Project Files Project Files In this program section you can create your projects which you would like to optimize with ASEOPS Apart from the URL of your website you will have to enter some basic information and select the search engine and keyword for which you would like to optimize your site Add Click Add to start the New Project Wizard which will help you to enter the data which is needed Afterwards all projects will be shown in the Project list with the according information and a screenshot of the website on the right side Below you can see the SEO check list for the selected project which can be used to work through the list of measures which need to be taken Thus you can manage several projects without losing track e Open Select a project from the list and click Open to select it or double click it Working with the program e Close Accordingly you can use the Close button when you are finished with a project e Properties If you would like to make changes to one project click the Properties button to open it and have the opportunity to apply changes Click the Save button then e Duplicate a Project In case you have a project which is very similar to an existing project you can Duplicate
43. ll the backlinks which are currently in the list for your records or for your customer Alternatively you can export the link list into different formats like CSV or TXT Summary In the Backlinks Summary section you will get an overview of all the backlinks which were found 33 User Manual ASEOPS 9 The overview which you see at Statistics will help you to determine the total number of backlinks which were found for the analyzed site and their distribution in regard to IP addresses NoFollow Follow and unique domains for example At the right you see in the Backlinks Diagram what the back link distribution on your website currently looks like in regard to the PageRank Please ensure that your link distribution looks natural meaning that there are far more links with PageRank 0 and 1 than there are with a higher PageRank You can check this distribution in the back links pyramid In the Domain Authority Diagram you can see how the Domain authority for the linking sites is distributed It is important to note that Domain Authority is on a 100 point logarithmic scale Thus it is much more difficult to grow your score from 70 to 80 than it would be to grow from 20 to 30 Below you see the distribution in regard to geographical origin that is to the countries from which the links come By clicking the NoFollow Diagram button in the toolbar you can add another graph which shows the distribution of Follow and NoFollow links which
44. llows you to compare your own website s SEO rating to those of the top 10 competitors for a keyword First of all select the URL from your own domain to which you would like to compare the competitor websites Below you can select the keyword and the search engine which will be used to determine the top 10 competitors By default you will find the keywords you have selected for the page in the SEO Analyzer in this list but you can also type in a different keyword 29 User Manual ASEOPS 9 Then click Analyze Top 10 and ASEOPS will determine the top 10 competitors for the keyword and do a SEO analysis for them On the left side of the results table you will find all the elements which were tested Thus you can see at a glance for every element how your websites and the top 10 websites are rated and can determine where your competitor websites are better than you in regard to SEO criteria and where they have their weaknesses Note The percentage which is given is always a rating which shows how well a website does in regard to this element For example a rating of 100 for duplicated meta tags does NOT mean that there are duplicated meta tags everywhere but that there are no duplicated meta tags and thus the websites receives a 100 rating for not having duplicated meta tags For a more detailed analysis of a single website use the SEO Analyzer You can use the Export button to save the results of this comparison Keywords Ke
45. lysis depending on whether you choose Select All or Select None History Click here in order to see the dates of the last analysis Once the analysis is completed there shows a window containing following information 19 User Manual ASEOPS 9 e Number of analyzed website elements found errors and generated warnings e Overall rating of the website from 0 00 to 100 00 Go to Optimization Area e View Complete Report Note You can change the importance and weight of the analysis elements in the ASEOPS Program Options on the Custom Ratings tab Analysis Report Analysis Report The Analysis Report in ASEOPS comprises the results of the analysis which was done in the Website Analysis section All results are listed clearly arranged so that you can easily determine the weak and already improved parts of a website This is useful if you want to show the results to a customer of yours or want to have an overview of the work you have done for your own website Note Please execute the query in the module Website Analysis anew in case you have changed the keywords or search engines The section Analysis Report consists of three tabs Problems found Overall View and 1 Problems found This tab provides an overview of all the errors and problems which ASEOPS has found regarding your website and the primary keyword and search engine In this tab s toolbar you have following options Fix Problem If you would li
46. me search services ask you to enter a generated code to avoid receiving too much spam from submission tools In addition ASEOPS does not submit your website automatically to those search services which are not free of charge In general it is not submit your website more than once to search engines and directories Search engine crawlers update the information about your page automatically at regular intervals once you have been accepted into the index Only if there are major changes i e translate it into another language or completely change the content it is recommendable to repeat the submission You should take into consideration that most search engines take 6 weeks or more to index your website after submission Don t panic when you can t see an immediate response to your submission but visit the search services at a later date again What are meta tags Meta tags enable you to give certain information about your website This information is then read by search engines not directories or better by their robots For example the text entered through meta tag description should be displayed as a description of a page i e a HTML document not the whole site in a search engine 63 User Manual ASEOPS 9 Meta tags can help you to avoid problems with frames tables or other difficult elements Meta tags help you control site descriptions in such search engines that support this feature You should use meta tags but remember t
47. n a representative statement about the quality or the real value of your webite With the help of the rating you can identify which points may need to be improved and measure the changes over a specific period The Website Rating section consists of three tabs e _Website Rating e Compare Websites On this tab you can compare the results of different websites to_each other e Top 1000 Websites This tab will show you the best 1 000 websites which were_tested in ASEOPS and ASEOPS for comparison Rating Compare Websites In order to process a rating query proceed as follows Website Enter a URL here e Rate Website Click onto this button in order to start the rating query The query may take several minutes Export With the help of this function you may export the query results into different formats 24 Working with the program After the query is completed you will receive following information Overall Rating of the Website Here you see the complete rating of the indicated website with 100 being the best possible value Site Rank Position Shows you the website s position in relation to the 1000 best websites e g place 678 of 1000 Top 1000 Websites Via this link you may have a look at the dynamic list of the top 1000 entered websites Alternatively you can go to the tab Top 1000 Websites which you also find in the Website Rating section Last Update Shows the date of the last update of t
48. necessarily complex structures and topical excursuses Structure your text for reason of clarity by using subheadings and use enumerations where it is appropriate instead of creating one large block of text Basics 2 Design Apart from content the design of a website plays an important role as it will also affect a visitor First of all it is most important that you have exactly that visitor in mind when you choose a design and do not loose yourself in technical tricks and gimmicks just to show that you are able to Instead you should count on a simple and clean design Let the following tips guide you 60 Try to find a strategy concerning graphics and pictures which best fits your content Pictures are helpful to demonstrate facts and valorate text optically but they can also distract people from the actual content when they are used too often too centralized or too oversized Select a font and font size which your reader s will appreciate Make sure your texts are readable dark lettering best would be black on a light background will have the best contrast and will help visitors to read your text Be careful not to use too many colors as a website which is too colorful does not communicate as much and can appear disturbing In addition it is important to have a look at colors which are close to one another Consider which color represents your concept and content best Plain colors which do not attract too much attenti
49. nts e Top 10 Compare SEO Analyzer The function SEO Analyzer is to be found in the Optimization module The SEO Analyzer provides following functions Start Analysis Click here to start the SEO analysis of your website ASEOPS will retrieve all the necessary data from and about your website To stop the SEO analysis click onto the Cancel button within the progress window e Custom Analysis If you would like to define your website s analysis more precisely choose the option Custom Analysis which you find by clicking onto the arrow on the Start Analysis button Into the window that opens enter the URL of your website and set the analysis e g with regards to its scan depth Reset Keywords This option resets the keywords for the present URL In this process the inserted keywords are deleted for all documents Afterwards the values from the meta tag Keywords are reinserted Export Enables to export the SEO analysis into an HTML document e Open URL Opens the URL of the entered website Edit HTML Allows to modify the URL s HTML document Once the analysis is completed you will get a list below to see which optimization areas are already ok and which need to be improved 27 User Manual ASEOPS 9 SEO Analysis Checks if items like a title tag and headers are used correctly in your website and if the chosen keywords are found in different parts of the website like in the body or in the lt alt gt tags of imag
50. nu to determine those elements which are to be added in HREF 45 User Manual ASEOPS 9 Robots Generator The Robots Editor creates a file which excludes robots of certain search engines or disallows access to specified folders of your website It has to be placed in the root directory of the domain so that search engine robots can find it You can access the Robots Generator over the Tools module The Robots txt works as follows With User agent Name of the Robot you determine for which search engine robot the orders are valid By adding Disallow entries you can determine folders which you don t want to be indexed for example because they have not yet been finished In addition you can add comments for yourself which are identified by an and ignored by robots To address all robots use the character To create a completely New File click the according button in the toolbar otherwise click Open File Click New to add Robots Exclusions and the path to your sitemap By clicking Edit you can make changes to the existing entries Tipp Use the Site Scanner to read the structure of your site and select directories to be locked for selected agents Below the list of User Agents and Disallow paths you can see the source text of your robots txt file Click Refresh to apply any changes you made in the upper part to that text or vice versa When finished you can save your file or export its content to a text file Load Time Check
51. o different formats or create a report via the Report tab Site Checker Properties The dialog window Properties shows the properties of a selected link This window may be called up when using e g the function HTML Validator The Properties window consists of three tabs General Outbound Links and Inbound Links 1 General This tab provides following information The title of the selected website The description entered for this site Robots the site s indexing e g index or follow e Modified the date of the site s last modification 2 Outbound Links Offers information about links leaving the site 3 Inbound Links Offers information about the links leading to this site Web Robot Simulator The Web Robot Simulator section shows you how search engine robots see your site or those of your competitors 41 User Manual ASEOPS 9 Enter the URL which you would like to analyze into the address bar Via Navigate you can open the selected URL in the browser or you can press ENTER Select an agent which you want to refer to from the list In the main window you are now shown the website On the right side of the main window you can see a report which contains several details about the analyzed site Have a look at the different tabs to see the following information Robot View This view will show you what and how search engines read in your site HTML Source Shows the soucce code of the curren
52. o that you can compare the values after the optimization History A click onto this buttons shows a window at the right hand side which displays the dates of SEO reports Compare Documents In the Compare Documents section of the Document Optimization module you can compare two of your domain s pages or any other URL to each other in regard to their SEO optimization for a specified keyword The home page of your project is already preselected as the first URL but you can easily select a different page from the drop down list Note Please note that you should do a SEO analysis first to get a list of the available documents on the domain Enter a second URL into the field Compare to or select one from the list Below you can enter keywords manually By default the keywords specified for the page in the SEO Analysis section normally the keywords from the Keywords meta tag are available here Click Compare to start the analysis process You will then receive a list with the SEO analysis elements for both pages and can compare them accordingly At the top you see the overall rating of both websites You can export the results of the Compare Documents section on the right side of the toolbar to HTML or print them Select a Template created in the Templates section to use your own logo and formatting then click Generate to apply the changes Top 10 Compare The Top 10 Compare section in the Document Optimization module a
53. of our next database updates 58 Basics 1 Content The most important part of your website is its content no surprise Good current content guarantees that users return Here are some of the most important things which you should bear in mind 1 General Instead of wasting valuable time on tricks and manipulation you should rather focus on keeping your content well arranged and interesting You should maintain your focus on your website s visitors Share your know how with the world You will be rewarded with loyal visitors many recommendations and links to your site Concentrate on only a few topics in the beginning to be able to offer better content Select strategically important keywords for your site and add them to your text without cumulating too many which would displease a visitor Take care that the content you offer is up to date 2 Style Separate advertising and content because this will make your statements seem more reliable Start mentioning the most important information to attract interest Explain the technical terms you are using in your text if necessary Pay attention to orthography grammar and punctuation Small mistakes will be tolerated but if this should occur more frequently the reading flow will be impeded and the text will appear less reliable 59 User Manual ASEOPS 9 Make sure that your sentences are as short and as precise as possible and that you do not use un
54. om the available tabs Then click New Template to create an according template in this category 14 Working with the program There are the following possibilities e Websites e Keyword Sets e Customers Submission Data e Access Data e Report Templates If you have already existing templates you can select one in the list and click Edit Template to change it Of course you can also Delete a template On the right side of the toolbar you can change the item View by selecting the desired option Templates In the Templates section you can create templates which you want to use for several of your projects In addition you can edit templates which you created from a project Select the kind of template you want to create from the available tabs Then click New Template to create an according template in this category There are the following possibilities e Websites e Keyword Sets e Customers e Submission Data e Access Data e Report Templates If you have already existing templates you can select one in the list and click Edit Template to change it 15 User Manual ASEOPS 9 Of course you can also Delete a template On the right side of the toolbar you can change the item View by selecting the desired option Template Websites First of all enter a name for your template Then you can add or edit all or some of the following information Title Enter the title of your website URL Enter
55. on are often the better alternative compared to shrill and noticeable colors even when you like the latter personally Do not change structure and layout for any of your subpages If you use less elements and technical gimmicks the load time of your website will be short which will certainly please your visitors Basics Use known symbols for known functionalities as for example the shopping cart icon for order pages Characterize links with one of the usual representations Use Thumbnails if you want to publish huge images to ensure that the load time is short and your site is clearly arranged Do not use too many animations and acoustical signals if any because this will annoy visitors sooner or later Offer a clear and easy to use navigation to your visitor so that he she is able to find the right way Try to avoid that a visitor has to scroll horizontally Some more tricks and tips can be found on the Internet for example at http www usabilityfirst com websites design txl Basics 3 Domain Name A further important step when creating your website is to choose a domain name Here are some things that you have to think of The domain name you have chosen has to be free so that you can register it Your domain name may not violate the right of third parties and companies Big and well known companies will generally have a prior right about domain names as far as their name is concerned In addition
56. on data which you have already created in the Templates section or click New Template to create one now You can change the selected template any time by clicking Edit Template On the right side you see a list of all search services sorted by country Click the button to be able to see all search services for a certain country The Rating and PageRank will help you to estimate the importance of a search service In the Recommendation field you will find information whether you should submit your website to that search engine or directory based on the results of the analysis which ASEOPS made As soon as you select a search service in the list the website of that search service will be opened in the browser on the left side In most cases this will already be the site where you can submit your side in some cases you may need to do some clicks to reach the correct page because you need to decide between premium and free offers With the Back and Forward buttons you can go to a previous or already opened site as in any browser In the Fields section on the right you see all the information which you have added in your project By clicking the Fill Form button in the toolbar ASEOPS will fill this information into the submission form of the website You can change add and review the entries if necessary To erase all entries in the form click Clear Form If you already submitted your site to a search service or do not want to do so
57. on has not been filled in as it is not yet to be found on your website you may fill this data in manually e URL Enter the project s URL Normally this is the main page of your website project e g http www mysite com Description Enter a description for your website You can vary your description that is submitted to search engines by splitting it into multiple parts with different variables ASEOPS uses the following delimiters and e g This is was my our the first latest website project for fun submission this year ASEOPS will use a variable from within each unit marked by the brackets Local File Instead of entering a URL you may click on this button in order to analyze an HTML file stored on your PC e Update Screenshot Creates another preview thumbnail of your website 11 User Manual ASEOPS 9 Update Site Age Updates the date when your site was firstly registered Load from Template Save as Template All of the above information you may also load from a template instead of typing it in manually or else save in form of a template in order to use it again in future projects Keywords On this tab you provide the following details concerning search engines and keywords Preferred Search Engine Here you may choose the search engine which you prefer In the drop down list ASEOPS offers you some search engines to choose from Max Matches Defines how many results should
58. r optimization status Thus you can for example compare your own website to that of your best competitors In order to compare URLs proceed as follows 1 Enter at least two URLs into the fields URL 1 3 2 Then click onto the button Compare 3 Once the comparison is finished you will see its results below in the upper half the all in all rating for each website in the lower half the websites detailled results In addition to comparing websites the present Compare Websites tab provides following options Print Preview Lets you see how the website comparison will look like once printed Print Enables you to print the present comparison Export Allows you to export the comparison s results into an HTML or PDF file Rating Top 1000 Websites The option Top 1000 Websites is to be found in the Website Rating section On this tab you can have a look at the best 1 000 websites which have so far been tested in ASEOPS In addition you can also see which rating they received in comparison to your own website project and when they were tested At the bottom of the page you can navigate the according position ranges 1 100 101 200 and so on Optimization Optimization In the Optimization module you can analyze your websites in regard to SEO and compare it to your competitor sites It offers the following sections 26 Working with the program e SEO Analyzer e Optimization Report Compare Docume
59. rview of the distribution according to different criteria like PageRank and country of origin Backlinks List The Backlinks List will help you to find and analyze external links to your website Click Retrieve Backlinks to start the query of links for the project URL By default the found links will automatically be analyzed You can change this and other settings by clicking the lower half of the Retrieve Backlinks button Note The number of found analyzed links can be increased in the scan settings which you will see if you click the lower half of the Find Links button If there are duplicates among the found links you may receive slightly less links than set In addition you can manually add backlinks which you know or found by clicking Add URL or Import txt or csv files If you select a backlink in the list you can delete it from the list Use the Analyze All button to analyze the whole list or the Analyze Selected to analyze only a part The results table offers the following values URL The URL of the website which contains a link to the URL you entered Status The HTML status of the URL normally a 200 OK Target The exact site of your domain to which the website links Anchor text The text with which the website links to your URL Outbound Links The number of outgoing links on the website in total Attribute Special characteristics of the website as for example nofollow links 32 Working with
60. se click Finish to send the request using your default email client Test Connection Wizard The Test Connection Wizard will connect to one of the AceBIT servers to test the connection If the attempt fails the log will help to find the reasons for the problems Go to the Wizards section and select the Test Connection Wizard Note Please ensure that to access the internet is allowed to ASEOPS by your firewall 57 User Manual ASEOPS 9 Under Proxy you can enter proxy settings if you are using a proxy server If you are not sure click System settings and ASEOPS will use the settings that Windows uses Click Next to start the connection test If any problems should occur the log which is generated will help to resolve the problem In such a case please review the text which is sent to AceBIT and click Finish to send the log using your default email client Report Search Engine Wizard To report a search engine which you would like to have added to the database of ASEOPS use the Report Search Engine Wizard in the Wizards section Fill in as many fields as possible with information on the search engine you want to report Fields in bold font are obligatory Click Next after having entered all information As a next step please review the data you entered and click Finish to send the XML file to AceBIT using your default e mail client After reviewing and validating the reported search service we may include it into one
61. skip options for websites you would like to skip by default In the Additional section you can add some further information to your project e The Report template is used to customize reports which you are creating inside of this project The Customer Data allows you to save information about the client for which you are doing the project The Submission Data template is only used for the submission to search engines Click New template if you want to use any of these three templates to create one 10 Working with the program Note All advanced settings are optional 6 Wizard Completion After you have filled in all the necessary fields you can complete the New Project Wizard by clicking Finish By default ASEOPS will now start to analyze your website In case you want to create some other projects first uncheck the according option Start Website Analysis Project Properties In order to adapt a project upon its completion open the project s properties Here you have five tabs at your disposal Website Data In this form of the Project Wizard you enter your website s basic descriptions Most form fields are already filled out by ASEOPS with the information the software has found on the website in question This information is also sent to search engines during Automatic and Manual Submission If you would like to change the filled in information you can do so here manually If certain informati
62. steps one by one That way you can always maintain an overview even with several projects The list consists of twelve steps tasks and is divided into four colons task task status program functions and comments Task Here are listed the twelve basic steps related to search engine optimization If you double click onto a task you will see its single subtasks After you have carried out a certain subtask and thus consider it as completed you can check the box at the left of the respective subtask Task Status Here you see your progress within the SEO check list If you mark a certain task as completed its task status is set to Done At the same time the status of the subordinated task to which this subtask belongs rises In this way you always see at first sight how much you still have to do at how many tasks Program Functions In this colon you see the function by means of which you can check or carry out a certain task e g find out the number of competitors by using the keywords tool A click onto the corresponding functions leads you directly to the respective module e Comments This colon shows a description of the task that is selected in the colon at the left Templates Templates In the Templates section you can create templates which you want to use for several of your projects In addition you can edit templates which you created from a project Select the kind of template you want to create fr
63. te Popularity Search engines appearance Social Bookmarking e Ranking Analysis SEO Analysis Each category consists of one or more optimization measures These measures you can show or hide by clicking onto the box with the plus or minus symbol at the left of this measure The table shows for each measure its description importance and optimization status 21 User Manual ASEOPS 9 Fix Problem If you would like to fix a problem click onto the corresponding element in the list and then onto this button Thereupon ASEOPS will show a window in which you can start measures in order to fix or improve the problem as indicated in the recommendation If the correction has been successful you can set the measure s optimization status to Optimized Set Optimized In case you prefer to take a recommended optimization measure yourself or do not want to change anything you can set the status of that element to Optimized To do so click onto the corresponding element in the list and then onto the button Set Optimized Exclude Element If an element is not relevant for your website at all you can click onto this option In this way the optimization status of this element is set to Excluded The element may later be added again e Reset Element Resets the status of the selected element to Unknown You may check it again at the next analysis Export This function allows you to export the analysis report e g
64. the URL of your website Country Select a country for which your website is made otherwise select International Language Select the language of your website Description Enter a description on what your website is about and which topics it covers Afterwards click OK to save it Template Keyword Sets If you create a new template and choose the Keyword Set option you may indicate following information 16 Name First indicate a name for this template with keywords sets Keyword Here you can enter the primary keyword of your website as well as single search terms or combinations of search terms By entering characters into the field Keyword the buttons at the right of the field Add and Replace become active Add If you clin onto this button the term entered in the Keyword field is taken over into the list below Working with the program Replace With this function you may edit or entirely replace keywords in the list To do so you first need to click onto one of the keywords in the list This term will then be shown in the Keyword field Now you edit the term in the Keyword field as desired In this way the buttons Add and Replace become active so that you may now use them Current Project Imports the keywords from the project s properties Load from File This button allows you to load keywords from a file e g a text file Load from URL With this function you may load keywords directly
65. the buttons and fields below will become activated e Website Location Choose here where the website is located You may select from Local System FTP Server and SFTP Server According to your location selection you will then enter the location s access data below Test Connection Click here in order to test your connection settings Advanced This tab allows you to modify the analysis settings which ASEOPS uses by default Max Link Level This option determines the level up to which ASEOPS will analyze links 1 e how deep the software will scan your website s links Max number of pages Here you determine the maximum number of documents that shall be analyzed by ASEOPS Max ranking results Determine how many positions among search engines will be analyzed Usually only the top 10 are queried Scheduled Ranking Submission By means of this function you can let the ranking query and or the submission to search engines be carried out automatically A click onto the button Settings opens the Windows Task Planer who helps you to configure the precise settings 13 User Manual ASEOPS 9 Having made all of the desired changes click OK SEO Check List There are numerous factors which are important for successful search engine optimization and which you should thus bear in mind after creating the actual website The SEO Check List in ASEOPS offers you a check list with which you can carry out these
66. the program IP address The website s IP address to see if any of your backlinks come from the same IP PageRank The Google PageRank of the website Server location The place where the server of the website is located Domain The domain to which the website belongs Added on The date when this backlink was first found or added Page Authority The Page Authority predicts how well a web page will rank on a domain The higher the Page Authority the greater the potential to rank well Page MozRank The mozRank represents the importance of a domain and has a value between 0 and 10 attributed by SEOMoz org to a web page The higher the value of the mozRank the more important the document on a domain becomes Domain Authority The Domain Authority predicts how well a web page will rank on a domain The higher the Domain Authority the greater the potential for an individual page on that domain to rank well Domain mozRank The Domain mozRank represents the importance of a domain and has a value between 0 and 10 attributed by SEOMoz org to a web page The higher the value of the mozRank the more important the domain becomes You can have a closer look at one link by double clicking it or by selecting it and clicking the Properties button in the toolbar In addition you can open the website in your browser from here Via Find Backlink you can search for a particular backlink in the list On the Report tab you can create a report of a
67. the project filenames sit What does ASEOPS do ASEOPS is a software which facilitates making your website known on the Internet It helps you to detect and improve weaknesses and to find the right methods to ensure that your website is found that is it helps you to optimize your website for search engines These are the features which ASEOPS offers Convenient management of different projects Detailed analysis of all important Ranking criteria e A ranking query and a keywords section which will allow you to find and analyze keywords for your website e Numerous tools which allow you to create detailed optimization measures for your website e Well structures reports which show the results of your work at a glance The user interface ASEOPS is a powerful application comprising many features One of the design objectives for the user interface was to automate as many processes as possible so that handling the program is as easy for users as possible The user interface is separated into eight related modules e Projects e Analysis e Optimization e Keywords Backlinks e Ranking User Manual ASEOPS 9 e Tools e Reports Via the main menu you can access the Tools menu with some additional wizards Projects Projects The Projects module consists of two sections e Project Files Here you create new projects with URLs and other data like keywords and a primary search engine for which you wou
68. tly open website e Content Subdivides the content of each area like title meta tags and body and shows you the mere text content only e Keywords A graph which demonstrates how often each keyword is used in the text Links Lists all links outgoing from this site with their link text and possible nofollow attributes PageRank Calculator The Page Rank Calculator tool helps you to find out how the internal linking of your website will effect the PageRank distribution Thus you will receive important information about the question if you give most PageRank to your important documents by internal linking or if you waste it on unimportant ones For calculating the program will use a PageRank of 1 as default After analyzing your linking you will be able to see what the new PageRank could be based on the fictional starting PageRank 1 Note This module analyzes the internal linking and the resulting distribution of the PageRank given by Google but it does not analyze the external linking or the actual PageRank 42 Working with the program Click Start Analysis to start the reading process The amount of time needed depends on the complexity of your site and the speed of your connection Click the lower half of the Start Analysis button to do a custom scan In the Custom Scan dialog you can select a Scan Depth to determine to which level ASEOPS is going to follow links on your site and increase decrease the number of Threa
69. u will get a sitemap in HTML and XML format The HTML Site Map tab generates a website map in HTML format for human visitors The Sitemap XML Index tab provides a XML sitemap for the indexing by search engines e Sort You may change the sort order of the single elements by choosing Ascending or Descending Save As Save the sitemap for further use Customize Here you can specify the settings of your sitemap _ e Open in Browser Shows the analysis result in the browser Default Change Frequency Select a change frequency in order to set the update rate for the specified URL Default Priority Determine the indicated URL s priority in relation to other pages on the same site This setting can help the Google robots to crawl the website correctly Default Last Modified Choose e g the server response or a certain value Customize Sitemap You can customize the generated site map according to your wishes You have the following options Specify if you want to Use Relative URLs to generate the site map Choose a HTML file with a template in the External HTML template option to show your sitemap in a special design Add a CSS file in the External CSS Sheet option In addition you can choose elements to be displayed on the Site Map i e whether you want the page title description URL and sample content to be generated You can additionally specify a sample content length Use the Include in HREF Elements me
70. words ASEOPS will offer you some keywords according to the content which it found on your website You can either select one of those keywords as primary keywords if you click the arrow button on the right or choose a different keyword by typing it manually You can also load that information from a template or save it as such Load from Collection allows you to use the keywords you created in the Keywords section Alternatively you can load keywords from any text file Note You need to select a primary keyword and a preferred search engine to be able to continue Afterwards click Next 4 Access Data Specify here where the according html file is stored which you would like to optimize As Website Location select either your local system or FTP Server You can test the connection data which you entered by clicking Test Connection If you do not have direct access to the according files you can check the option No access to source files You can then not directly edit the HTML code of course 5 Advanced Settings The analysis settings which ASEOPS uses by default can be adapted on this tab The Scan Depth refers the link checking and determines how deep the program will check The Max number of pages determines how many documents will be considered for the technical analysis At Max ranking results you can determine how many positions in search engines will be checked which is the top 10 by default In addition you can set some
71. you achieve during the optimization process Task Planer You can schedule automatic analyses ranking queries and submissions by using the Task Planer ASEOPS doesn t need to run in order for the Planer to work Starting the Task Planer Double click the file aseops_tp exe from the ASEOPS installation directory NOTE The tasks will run even if ASEOPS is not started but you should configure the Task Planer s Options to start together with Windows Adding a new task In order to add a new task click on Task gt New Task or hit the shortcut key combination CTRL N Add the desired project s by clicking on Add and configure the task afterwards in the task properties dialog Manage tasks You can access and modify a task s properties at any time through the context menu by right clicking on the task You can also start stop or delete a task over the context menu Log You can always check if a task was completed successfully or if there was an error in the Status column of the Task Planer main window More detailed information can be found in the Results tab from the task properties Alternatively to the Task Planer you can create a batch file with the following command lt path gt helloengines9 exe lt command gt lt list gt lt path gt path to the ASEOPS 9 installation directory lt command gt analysis ranking or submission lt list gt fully qualified name of the plain text file with the name of
72. your backlinks have You can export all these backlinks statistics to different formats by clicking the Export button in the toolbar Ranking Ranking The Ranking module helps you to determine where your website or that of a competitor is currently listed in a search engine for specific keywords or keyword combinations It is divided into the following sections e Query search engines Ranking Status 34 Working with the program Ranking Query To see how your website is ranked by the different search engines you can use the Query section Please proceed as follows 1 Enter a URL into the Websites field Click Add to add the according URL to the list You can also load URLs from the clipboard or from a text file 2 Enter the keywords which you would like to query into the Keywords field In addition you can paste keywords from the clipboard or from a list which you for example created in the Keywords section Afterwards click Add 3 On the right hand side you can select the search engines for the query 4 If you want to change the number of ranking results you can do that in the Advanced tab of the project Properties 5 Click Start Query in the tool bar to start the process 6 After the query was completed you will automatically be referred to the Status Report section where you will be shown the results _ Ranking Status The Status section of the ranking query displays the results of the data
73. ype list and type in the required information into the fields below If necessary enter a user name and password as well This section should only be changed by advanced users If in doubt contact your system administrator Options Ratings On the Custom Ratings tab of the program options you can change the importance and weight for the different SEO criteria which are used in the Website Analysis section This way you will be able to decrease the weight of a certain element in case you consider it to be less important for your projects Select an element from the list and set its importance and weight on the right side You can select an Importance less important important very important from the drop down list and change the Weight by moving the scroll bar Options Backlinks On the Backlinks tab you can choose how your backlinks will be selected You can pick either SEOmox Top 1000 URLs or blekko SEO Tools Blekko s web service requires you to sign up free of charge Simply click on the provided link Options Sound On the sound tab you can configure individual sounds for specific program events First select the program from the event list and then assign it to the desired sound Press the Browse button to get to additional sounds on your computer which you can assign to program events 55 User Manual ASEOPS 9 Options Proxy Servers Use these Option to create a list of proxy servers in order to accelerate large
74. ywords The Keywords module assists you in creating keywords and keyword lists which you can use for directories or for ranking queries in ASEOPS This section has two sections e Keyword Analyzer e Keyword Tools Keyword Analyzer The Keyword Analyzer section allows you to create and edit keyword lists Click New to create a new keyword list As a first step choose a name for your list Confirm with OK This list is then displayed as the active list Using the corresponding button you can Rename or Delete the selected list Click the button Add Keywords to add new keywords to the active list Furthermore you can load keywords from a text file by clicking the button Load from File To add the content of the clipboard to your keywords choose Paste from Clipboard Another possibility is to import keywords from an URL by clicking Load from URL Enter the URL from which the keywords are to be extracted and confirm with OK The generated keyword list can be saved as a text file 30 Working with the program By clicking the button Properties or by double clicking on a certain keyword you can see more details about it Select a Search Service and the number of Top URLs to see the details for example your top competitors for the selected keyword after clicking Analyze Via Analyze All all keywords which are currently in the list will be analyzed accordingly Tip If you select a competitor URL for a keyword in the

User Manual ASEOPS 9 - ASEOPS (AceBIT SEO Professionals Suite)

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