gp736 2014
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1. e Sizes can be taken during registrations and all the customers should be able to buy through log in The application will not ask for your measurement and size again e Picture with original fabric by using 3D view should be shown with each click on new combination rather than using vector images and solid colours Graduation Project Siddhesh Gautam Page 40 NEW MODEL OF MERCHANT OF SHIRT AND USER MANUAL With the consideration of the limitations in the basic layout a new layout is formed This layout is designed on Visual Basic Window Form Following is the layout of the new model The application starts with the login page Through this page the customer can log in to visit the main application form below shown picture is of the Log In page screen i r HE i p i i R is M f E i i a ia L 4 f iii i H fa L f i i H ia i Not a User Yet Register with us E i ona a a E eE Blo Bie i ee i ee bi ct co ce FF i ie i oe ol E ie ie il fl Ly a et oe cee n oa ts a a a ie iE e E e np TIET IE IE IE E el 7 ien e e e en Sie per pe ae pe a TIST IS IE iE a iE ne E nE g nE On clicking on Login button a pop up window will appear and will ask for User Name and Password If the user is already registered then he can type his User Name and Password and click on Login to enter the main screen If the user has not registered yet then regis2. Prince Charlie Elself rdbcollar2 Checked Then Orders txtcollar Text The Polo Else Orders txtcollar Text The Madman End If Graduation Project Siddhesh Gautam Page 52 If rdofit Checked Then Orders txtfit Text Modern Elself rdbfit2 Checked Then Orders txtfit Text Straight Else Orders txtfit Text Classic End If Orders txtproductid Text txtproductid Text Orders txtQuantity Text 1 Orders txtcustID Text txtusername Text Orders Show Me Hide End Sub Programming code of Update My Account button Private Sub Button3_Click ByVal sender As System Object ByVal e As System EventArgs Handles Button3 Click Registration Show End Sub Graduation Project Siddhesh Gautam Page 53 PROGRAMMING CODES OF ORDER DETAIL WINDOW Private Sub Orders_Load ByVal sender As System Object ByVal e As System EventArgs Handles MyBase Load Try sqlstr select from Table1 where StylelD amp txtstyle Text amp cn New OleDbConnection constr cn Open cmd New OleDbCommand salstr cn dr cmd ExecuteReader While dr Read txtunitprice Text dr Cost End While dr Close Catch ex As Exception MsgBox ex ToString vbCritical Error Finally cn Close End Try End Sub x 06 05 2014 Bv s 5 raTa sg aT as POO POO POO Graduation Project Siddhesh Gautam Page 54 Programming code of Ok button Private Sub Button2_Click ByVal sender As System Object By
3. Producer Logistics provider Production Production of gt 4 Trans tion Scenario IV of standard individualized eee Customizing Distribution elements elements Np Sales ss SY eas naaal Producer Logistics provider Retailer Customer Customer Graduation Project Siddhesh Gautam Page 17 Process flexibility In order to cope with a high diversity of customers requirements in mass customization a large product variety is needed This induces a variant rich production where process flexibility plays a decisive role Process flexibility can be improved by minimizing setup times A setup can be defined as any changeover activity that is necessary in batch manufacturing to change parts fixtures tooling equipment programming or instructions from one product or product variation to another Anderson Zacks Anderson Group Before moving into mass customization it is relevant to make sure that the current production system can be easily adapted to use flexible processes and to incorporate computer aided as well as manual manufacturing Customizability of products In addition to make processes flexible some changes on the product design level are necessary In fact t he concept of modularity is a basic building block in the manufacturing situations traditionally considered to be flexible Duray et al Approaches to mass customisation 2000 Moreover modularity is an approach that enables manufacture
4. There is also an option of customisation where the customer can customise various aspects of his choice of shirt like fit collar and cuffs Graduation Project Siddhesh Gautam Page 36 MERCHANT OF SHIRTS COLOUR PR 4 ERIR CANCEL CUSTOMISATION Pic Customisation Window for customising colour and size This screen will enable the user to customise his shirt with choice of colour and size if the customer is interested to buy a particular standard size Proceed To Customisation button will enable the customer to proceed to the further customisation of his choice of product Buy button will enable the customer to skip other steps and buy the product with customised colour and size Cancel button will cancel all the steps and will route the customer to the Home Screen from where he can either choose another product or can exit the program Graduation Project Siddhesh Gautam Page 37 MERCHANT OF SHIRTS COLLAR Select your collar AND OTHER OPTIONS PROCEED TO 7 BUY CANCEL Pic Customisation Window for customising collar cuffs and fit This customisation window will enable the customer to further customise his choice of shirt by customising collar cuffs and fit After selecting from different options the picture box will show how the shirt will look like after customisation Proceed To Fitting Room button will enable the customer to proceed to fitting room where he can enter his measurements Buy
5. button will enable the customer to buy the customised product Cancel button will cancel all the steps and will route the customer to the Home Screen from where he can either choose another product or can exit the program Graduation Project Siddhesh Gautam Page 38 MERCHANT OF SHIRTS COLLAR SHIRT i LENGTH SHOULDER CHEST 5 WIDTH MEASUREMENTS WAIST LENGTH TO WAIST BOTTOM HOW TO CANCEL MEASURE Pic Window for taking measurements This window will enable the customer to give the details of his measurement which will be saved in the database of the customer account How To Measure button will open a window which will show how to take measurements Buy button will enable the customer to buy the customised product Cancel button will cancel all the steps and will route the customer to the Home Screen from where he can either choose another product or can exit the program Graduation Project Siddhesh Gautam Page 39 LIMITATIONS OF THIS LAYOUT e There should be a Log In Register Now Button and Forgot Password Option where a new customer can log in NOTE Register Now Button refers to a button that can enable a customer to register as a new customer Forgot Password Button refers to the button that can enable to remember the password by sending it on registered e mail or phone number e Customers are unable to see the other designs offered e Variety of fabrics and checks should be available
6. near mass production efficiency Pine 1993 Thereby not only the product individualization perspective plays a relevant role but also the costs perspective For example Rautenstrauch et al Moving towards mass customization 2002 speak about mass customization when the product price does not exceed approximately 10 15 percent of a standard product From a strategic point of view the goal of mass customization is to differentiate products through customization and to also take advantage of the economies of scale Frank T Piller Author A new marketing approach to mass customisation 2000 mentions that the mass customizer has to provide customers with an achievement potential by developing a wide product solution space from which customers can select or self configure the product variant that meets individual requirements Graduation Project Siddhesh Gautam Page 12 NECESSARY CONDITIONS WHEN ACHIEVING PRODUCT CUSTOMIZATION The main concern is to determine the specific organizational requirements and favourable market factors that will contribute to an increase in the probability of the success implementation of mass customization For instance according to Broekhuizen Alsem Authors Mass Customization Strategies Development of a Competence based Framework 2002 success in mass customization is attained when the supplier provides customers with superior customer value in contrast to mass manufacturers offerings throug
7. of a ferocious pack The segment is also attracting capital According to a paper published by Technopak a consultancy firm titled Apparel E tailing in India the 130 million apparel e retailing space in the country has attracted investments worth 70 million or 40 of the total funding Indian online retailers got in the past two years Graduation Project Siddhesh Gautam Page 10 According to The Hindu Jan 28 2014 Apparels and accessories will emerge as the biggest category in online shopping search this year taking over from consumer electronics last year in terms of absolute query volumes 10 12 Online Ticketing consumers Nite 11 potential buyers Clothing Heat Beaty al Tablet a ay According to a Google India study search for consumer electronics was at 34 percent followed by apparels and accessories at 30 per cent in 2012 In 2013 we saw apparels and accessories queries going up to 35 36 per cent and consumer electronics down from 34 per cent to around 30 per cent because of more options available in apparels and accessories Nitin Bawankule Industry Director Ecommerce Classifieds and Media Google India told in a report to The Hindu According to the article Responsive design to boost m commerce by fibre2fashion E commerce already has been a huge hit among consumers all around the globe With the increasing amount of Smartphone users the need to have diverse platforms a
8. of the yarn from which the fabric is made higher numbers mean thinner yarn and thence finer cloth and higher prices Oxford cloth the coarsest shirting is nonetheless quite soft and comfortable A more casual fabric its most natural form is the button down collar In coloured and patterned Oxford shirts only the threads running in one direction are dyed while the others are left white This gives the fabric its characteristic textured appearance Pinpoint Oxford is woven likewise but of finer yarn and is thus smoother and more formal Royal Oxford is finer still and can stand proudly beside a fine wool suit and expensive tie Poplin bears a smoother texture but similar weight the result of a fine yarn running one way with a thicker one interweaving it It is soft and comfortable and often used in more casual shirts Colours find themselves easily at home here and it takes sporty patterns especially well Cotton twill a shimmery diagonal weave s makes for richly textured shirts without _ sacrificing formality In herringbone twill the direction of the diagonals switches back and forth every quarter inch or so giving the fabric even more depth When occasion or whim calls for a solid shirt twill plays the role with panache Graduation Project Siddhesh Gautam Page 28 Finer still is broadcloth of fine yarn woven so tightly that it gleams This is the most formal shirting for day to day wear
9. up as shown in the side figure This screen enables the user to check all the details User can also choose the quantity of his choice The picture box will show the selected customised shirt On clicking the buy button the order will be placed and a messagebox will appear to confirm that the order is place From here we can redirect the user to the payment gateway Graduation Project Siddhesh Gautam Page 44 PROGRAMMING Graduation Project Siddhesh Gautam Page 45 PROGRAMMING CODES OF LOGIN PAGE Private Sub BACKGROUND _Load ByVal sender As System Object ByVal e As System EventArgs Handles MyBase Load Me WindowState FormWindowState Maximized End Sub wE i ia i bed boo i fat t J 4 i ie p LL Programming codes for the Log In button Private Sub Button1_Click ByVal sender As System Object ByVal e As System EventArgs Handles Button1 Click Login Show Button1 Hide End Sub End Class Graduation Project Siddhesh Gautam Page 46 PROGRAMMING CODES OF LOGIN WINDOW Programming codes of the Login Button Private Sub Button1_Click ByVal sender As System Object ByVal e As System EventArgs Handles Button Click Try sqlstr select from CustomerDetail where CustomerID amp txtusername Text amp AND CustomerPassword amp txtuserpassword Text amp 5 Not a User Yet Register with us cn New OleDbConnection constr cn Op
10. Button Private Sub Button1_Click ByVal sender As System Object ByVal e As System EventArgs Handles Button1 Click Try Dim color cuff collar fit total As String If rdbStyle1 Checked Then color 1 Else color 2 End If Graduation Project Siddhesh Gautam If rdocuff1 Checked Then cuff 1 Elself rdbcuff2 Checked Then cuff 2 Else cuff 3 End If If rdbcollar1 Checked Then collar 1 Elself rdbcollar2 Checked Then collar 2 Else collar 3 End If If rdbfit1 Checked Then fit 1 Elself rdbfit2 Checked Then fit 2 Else fit 3 End If total color cuff collar fit txtproductid Text total Dim p As String p C MerchantOfShirt StylePictures amp total amp jpg pbPicture lmage Image FromFile p Orders pbPicture Image Image FromFile p Page 50 Graduation Project Siddhesh Gautam Page 51 Catch ex As Exception MsgBox No Picture available for this Fabric vbCritical Error End Try End Sub Programming codes of Next button Private Sub Button2_Click ByVal sender As System Object ByVal e As System EventArgs Handles Button2 Click If rdbStyle1 Checked Then Orders txtstyle Text Style1 Else Orders txtstyle Text Style2 End If If rdocuff1 Checked Then Orders txtcuff Text Single Convertible Elself rdbcuff2 Checked Then Orders txtcuff Text Double Bond Else Orders txtcuff Text The French End If If rdbcollar1 Checked Then Orders txtcollar Text
11. D OF THE PROJECT 6 SCOPE OF THE PROJECT 7 LITERATURE REVIEW 8 INTRODUCTION 9 CONCEPT OF CUSTUMISATION 11 MADE TO MEASURE 18 CUSTOM FIT ONLINE STORES 19 M COMMERCE 20 VISUAL STUDIO 2010 INTRODUCTION 25 INTRODUCTION TO SHIRT 27 TYPE OF DATA 31 RESEARCH METHODOLOGY 32 PROJECT 33 FEASIBILITY OF CUSTOM MADE APPAREL 34 PROJECT DESIGN 35 USER MANUAL 40 PROGRAMMING 44 CONCLUSION 57 BIBLIOGRAPHY 58 Graduation Project Siddhesh Gautam Page 4 EXECUTIVE SUMMARY Web Applications is a start up for even an already established company offline Merchant Of Shirt is a hypothetical shirt manufacturing company which makes made to measure garments The purpose of this paper is to understand the feasibility of an online made to measure application and to develop a web application through which a customer can place an order for a made to measure customised shirt in the least steps possible by using visual studio 2010 Microsoft access 2007 and VB NET programming language The online fashion retailing industry is burgeoning Numerous sites have cropped up in the past few years to claim their share of a very satisfying retail pie This competition has also resulted in small and big ventures innovating to try and stay ahead of a ferocious pack Technological advances have created another alternative economical individualized clothing for the middle market Sizing algorithms and e commerce enable companies to offer a variety of designs and f
12. ET has the following syntax e Statements can terminate with keywords such as End If instead of using s to group statements e Statements can also be terminated with a new line instead of semicolons e Variables are both assigned and compared using an equal to sign e Round brackets are used with arrays both to declare them and to get a value at a given index in one of them TIOBE Programming Community Index urce www tiobe C m java Objective C ad Man De Q C q 15 Visual Basic E PHP f Python P JavaScript 10 Va a ay Ae Visual Basic NET ayt a The TIOBE Programming Community index is an indicator of the popularity of programming languages The index is updated once a month The ratings are based on the number of skilled engineers world wide courses and third party vendors Popular search engines such as Google Bing Yahoo Wikipedia Amazon YouTube and Baidu are used to calculate the ratings Visual Basic NET is amongst the ten most popular programming languages according to TIOBE Index Graduation Project Siddhesh Gautam Page 27 INTRODUCTION TO SHIRT FABRICS Shirt fabrics or shirtings as they are called by tailors are of various nature and variously appropriate Cotton is by far the most common fabric for dress shirts and most fabric names refer to a particular method of weaving it The numbers sometimes listed with fabrics denote the thickness
13. End on end broadcloth is that made by interweaving threads of alternating colours for a visual texture so subtle it appears solid from an arm s length away Thanks to its tight weave this cloth displays patterns with exquisite precision Formal shirts are made of white piqu cotton which boasts a rich woven texture This is the only shirt proper for black tie or white tie and it is not appropriate for anything else Besides pure cotton all the fabrics above can be found in cotton polyester blends These are less expensive and while they do not look as rich or feel as smooth they can often be worn without ironing No iron 100 cotton shirts offer the rich look of natural fiber with the ease of synthetics but the good ones are very expensive and the cheap ones irritate the skin Synthetics fibers get itchy and uncomfortable in extreme heat i e over 95 degrees Fahrenheit Ironing is really not that much work and it is the surest way to look and feel good in shirts which are affordable enough that you can stock your closet with a diverse collection of them Graduation Project Siddhesh Gautam Page 29 MENS SHIRT Many details go into the construction of a men s dress shirt and the more attention one pays to these the better results one can achieve in purchasing and wearing one Shirt fabrics are given their own separate article this article deals chiefly with the construction and design features of A men s dress s
14. MOS APP TO CUSTOMISE YOUR SHIRT GRADUATION PROJECT Siddhesh Gautam M BFT 10 26 3 12 2014 Page 2 ACKNOWLEDGEMENT take this opportunity to express my profound gratitude and deep regards to my Mentor Mr T S Prakash for his exemplary guidance monitoring and constant encouragement throughout the course of this project The blessing help and guidance given by him time to time shall carry me a long way in the journey of life on which am about to embark also take this opportunity to express a deep sense of gratitude to Company Mentor Mr Shikhar Vaidya Co Founder Sinnamon Fashions Pvt Ltd for his cordial support valuable information and guidance which helped me in completing this task through various stages am obliged to Mr Nitin Salve for his continuous technical support would also very grateful to all the faculty members for their continuous support would also like to give a special thanks to our CC Mr Ranjan Saha for his valuable support and giving me the opportunity to do this project am grateful to the whole Department Of Fashion Technology Mumbai for their cooperation during the period of my assignment Lastly thank almighty my parents brother sisters and friends for their constant encouragement without which this assignment would not be possible Siddhesh Gautam M BFT 10 26 Graduation Project Siddhesh Gautam Page 3 CONTENT EXECUTIVE SUMMARY 4 OBJECTIVE OF THE PROJECT 5 NEE
15. PE OF THE PROJECT There are very limited customisation options available in apparel industry Also these customisations are limited to only very few apparel products So we can open doors for the wider variety of apparel products with more customisation options Customised Product Business is a bubble business which has not even started in India there is yet lot to explore in this field Online customisation in Formal Category of Apparels is yet to be explored by the Indian Online Retail Industry So a downloadable computer application in which through few swipes and clicks the consumer can buy a custom fit made to measure garment of his choice can break these limitations in the Online Customised Apparel Market without spending on concrete stores Graduation Project Siddhesh Gautam Page 8 LITERATURE REVIEW e INTRODUCTION e CONCEPT OF CUSTOMISATION e MADE TO MEASURE IN ONLINE BUSINESS e CUSTOM FIT ONLINE STORES e M COMMERCE e E COMMERCE AND M COMMERCE IN APPARELS e VISUAL STUDIO 2010 INTRODUCTION e VB NET INTRODUCTION e INTRODUCTION TO SHIRT FABRIC e MENS SHIRT Graduation Project Siddhesh Gautam Page 9 INTRODUCTION Ever since the advent of internet every aspect of our day to day life has witnessed a sea change in terms of work being done Today shopping for clothes accessories etc or gifting things to others is hardly a matter of few minutes All we need is an internet connection and few clicks to get i
16. Text amp amp txtname Text amp amp txtphno Text amp amp txtpassword Text amp amp txtAddress Text amp amp txtcollar Text amp amp txtchest Text amp amp txtwaist Text amp amp txtlenghttowaist Text amp amp txtbottom Text amp amp txtshirtlenght Text amp amp txtshoulderwidth Text amp cn New OleDbConnection constr cn Open Graduation Project Siddhesh Gautam Page 48 cmd New OleDbCommand sastr cn count cmd ExecuteNonQuery If count 1 Then MsgBox Congratulations You have been Registered Your User ID is amp txtemaillD Text amp and password amp txtpassword Text amp volnformation Message Else MsgBox Sorry some problem occured Try Again Later vbCritical Error End If Catch ex As Exception MsgBox ex ToString vbCritical Error Finally cn Close End Try End If Me Close Login Show End Sub Graduation Project Siddhesh Gautam Page 49 PROGRAMMING CODE OF CUSTOMSATION WINDOW Private Sub Mainform_Load ByVal sender As System Object ByVal e As System EventArgs Handles MyBase Load Dim p As String p C MerchantOfShirt StylePictures 11 11 jpg pbPicture Image Image FromFile p txtusername Text Login txtusername Text End Sub MERCHANT OF SHIRT Sagle Convertible Double Bond The French Programming code of Preview
17. Val e As System EventArgs Handles Button2 Click cost End Sub Programming code of Buy button Private Sub Button1_Click ByVal sender As System Object ByVal e As System EventArgs Handles Button1 Click If txtcustID Text Then MsgBox Please Fill The Form correctly Customer ID not entered Else Try sqlstr insert into OrderDetails CustomerID OrderDate ColourType Cufffype CollarType FitType Quantity TotalCost ProductID values amp txtcustID Text amp amp dtporderdate Value amp amp txtstyle Text amp amp txtcuff Text amp amp txtcollar Text amp amp txtfit Text amp amp txtQuantity Text amp amp txttotalcost Text amp amp txtproductid Text amp cn New OleDbConnection constr cn Open cmd New OleDbCommand salstr cn count cmd ExecuteNonQuery If count 1 Then MsgBox Congratulations Your has been placed Your desired Shirt will be Shipped right now and you will recieve it in 7 working days Thanks for using Our Services volnformation Message Else MsgBox Sorry some problem occured Try Again Later vbCritical Error End If Graduation Project Siddhesh Gautam Catch ex As Exception MsgBox ex ToString vbCritical Error Finally cn Close End Try Me Close End If End Sub Page 55 Graduation Project Siddhesh Gautam Page 56 DATABASE The Database of the application is m
18. While it certainly raises a suit and tie above the masses let the wearer be warned against it if he cannot equal its eminence Shirt Cuffs Barrel cuffs standard on most dress shirts come in a variety of styles and except for the most formal of occasions The common variety has a single button cuffs with two or even three buttons are somewhat more artful French cuffs are de rigeur for formal wear they look good with a suit but are always optional Shirt Pockets The traditional left breast pocket adds a little depth to a dress shirt especially if worn without jacket and tie and can be useful for holding pens tickets and the like A shirt with no pockets can look slightly cleaner with a coat and tie but since the coat covers the pocket the difference is minimal when wearing a suit As with most things simplicity equals formality so the pocketless shirt is the dressiest Graduation Project Siddhesh Gautam Page 31 TYPES OF DATA For this project only secondary data will be required Secondary data source e Standard Measurement Chart for different sizes from textbook J Crew Mens Clothing e Standard procedure of pattern making from textbook Helen Armstrong Pattermaking for Fashion Design e Coding and algorithms from textbook Kogent Learning Solution Inc Visual Basic 2010 Programming Black Book Graduation Project Siddhesh Gautam Page 32 RESEARCH METHODOLOGY CONCEPT OF CUSTOMISATION First s
19. ade on Microsoft Access 2007 Three tables are made to give database support to the application The tables are Customer Detail It maintains the database of the customer profile It has twelve different attributes e CustomerlD e CustomerName e CustomerPhone e CustomerPassword e CustomerAddress e Collar e Chest e Waist e LengthToWaist e Bottom e ShirtLength e Width Order Detail It contains the details of the order placed It consists of ten attributes e Orderld e CustomerID e OrderDate e ColourType e CuffType e CollarType e FitType e Quantity e TotalCost e ProductID Table1 Cost This table contains the cost of the products Its consists of two attributes e StylelD e Cost Graduation Project Siddhesh Gautam Page 57 CONCLUSION In this project have developed a computer application through which a customer can place an order for a made to measure customised shirt by using Visual Studio 2010 and Microsoft Access 2007 and VB NET as the programming language Through this web application the customer can order a made to measure shirt in few clicks Also it indicates the pattern master the nearest pattern of the customer This concept is inspired by the local tailors how they manage the size charts of their regular customers and how do they take measurements This is the online version what the local tailors do in their daily business This application can run on most of the Windows OS Window
20. aditional mens clothing stores ORDERS ABOVE 150 USD TAILORER STORE Hand cut for a perfect fit SIARI DESIGNYOUROWN MENS LADIES MEASUREMENT PROFILE FABRICS SALE STYLE GUIDE DESIGN YOUR 2 CREATE MEASURE WE CUSTOMIZE START SHIRT DESIGNER GARMENTS ONLINE MENT PROFILE YOUR GARMENTS winiaicctatctiinian COLLECTION 2014 Subscribe to our newsletter Get a discount code worth 15 00 USD E mail Emat addres Made to measure shirts chinos piqu polos and more by Tailor Store your online tailor Pic Screenshot of Tailorstore com Graduation Project Siddhesh Gautam Page 20 M COMMERCE The phrase mobile commerce was originally coined in 1997 to mean the delivery of electronic commerce capabilities directly into the consumer s hand anywhere via wireless technology Many choose to think of Mobile Commerce as meaning a retail outlet in your customer s pocket Mobile Commerce or M Commerce can also be defined as any electronic commerce activity conducted over through mobile devices such as smart phones tablet PCs etc Mobile Commerce includes both B2B and B2C e commerce transactions executed through Mobile Devices 56 19 700 14 500 _ 9 300 ig 2009 2010 2011 2012 e 2013 e am Market Size INR Crore Growth Rate CAGR MVAS Market Size and Growth Rate Source IMRB Estimations Pic graph between MVAS Market Size and Growth Rate from Inte
21. en cmd New OleDbCommand salstr cn dr cmd ExecuteReader dr Read If dr HasRows Then Dim username As String txtusername Text txtuserpassword Clear txtusername Focus Mainform Show Else MsgBox Username Password do not match vbCritical Login Error End If Catch ex As Exception MsgBox ex ToString vbCritical Error End Try Mainform txtusername Text txtusername Text Me Hide End Sub Graduation Project Siddhesh Gautam Page 47 PROGRAMMING CODES OF REGISTRATION WINDOW Programming code of Not a User Yet Register with us Private Sub LinkLabel1_LinkClicked ByVal sender As System Object ByVal e As System Windows Forms LinkLabelLinkClickedEventArgs Handles LinkLabel1 LinkClicked Registration Show End Sub Programming code of Proceed To Size Detail Entry Private Sub btnProceed_Click ByVal sender As System Object ByVal e As System EventArgs Handles btnProceed Click GroupBox1 Visible True End Sub Programming Code of Register Button Private Sub btnregister_Click_1 ByVal sender As System Object ByVal e As System EventArgs Handles btnregister Click If txtemaillD Text Then MsgBox Please Fill The Form correctly E Mail ID not entered Else Try sqlstr insert into CustomerDetail CustomerID CustomerName CustomerPhone CustomerPassword CustomerAddress Collar Chest Waist LengthToWaist Bottom ShirtLength ShoulderWidth values amp txtemaillD
22. h customization on a mass scale Kaluza identifies six strategic success factors namely costs quality time flexibility service and product variety However necessary conditions can relate to success factors competences or capabilities that the supplier has to examine and to develop further before and during the pursuit of mass customization For the elaboration of the framework we primarily focus on what conditions are necessary for the implementation and pursuit of mass customization We do not concentrate on how these conditions can be fulfilled or influenced For instance we argue that technology is just a means that supports manufacturing flexibility or optimal customers needs elicitation Technology pertains to the category of enablers which can be defined as the means by which change occurs said Hart Author Fundamental Modes of Operation for Mass Customization 1995 The framework summarizing the main conditions are believed to be decisive for the achievement of mass customization is represented by fig Before moving into mass customization After moving into mass customization Market conditions l l Demand and structural factors f macro perspective Customer demand for customization micro perspective j Internal abilities of the mass customizing system Optimal customers needs elicitation Mass 5 Customer oriented design customization achievement A l Variety and com
23. hirts If you haven t yet I Le IF A read our introduction to dress shirts et lt A Pic Louis Philippe Website we advise doing so as that it lays a foundation for this article s topics a of In retail stores men s shirts are sized j la by collar circumference and sleeve F length Most are cut to fit the most f corpulent members of each size and thus look blousy on most men Those with an uncommon pairing of neck size and arm length have difficulty even finding a shirt that fits in these two places Since even the simplest alterations can add 25 50 to the price of a dress shirt it is often more economical to have shirts made to one s exact measurements For a man starting out who is unable to afford custom made the best bet is to try on a lot of shirts until one finds a particular size of a particular brand that fits him well in the chest stomach neck and sleeves and then buy as many colors and patterns of these as he can find Aside from fabric and fit a man has a few matters of construction to consider when picking out or ordering a shirt Collar cuffs pocket placket and pleats As with fit in retail these are standardized to the lowest common denominator and one has little choice in the matter Even in a store with thousands and thousands of shirts you will likely be able to count on one hand the few that are really what you want Graduation Project Siddhesh Gautam Page 30 Shirt C
24. his mobile device itself for the payment of utility bills such as phone bill electric bill petrol purchase etc Thus in a way it is more secure than other modes of payment Target Based Advertising The region specific promotion or advertising can be easily conducted in the mobile commerce environment Mobile Advertising allows to target Location based Advertising For example if your business is in India you can set Mobile Advertising campaigns based on your locality city etc Anytime Access Mobile internet is available anytime 24x7x365 Mobile users can conduct their mobile transaction and access information at their convenience Tablet PCs Smart phones etc are the commonly used mobile devices The small screen size is a great handicap for browsing users and graphic users The small size of the device limits the use of powerful hardware and display interfaces Mobile devices have limited memory and storage capacity As a result Mobile devices fail to support complex applications Graduation Project Siddhesh Gautam Page 23 M COMMERCE IN APPARELS Fashion and home related products are most popular amongst customers buying over mobile owing to the impulsive buying patterns for these products said Ankit Khanna VP product management of Snapdeal com There are many mobile applications for Android Windows and Apple in India which enables their customers to buy their choice of clothes online through your mobile Fo
25. hopping on mobiles to get great deals on purchases and 45 per cent shoppers said they accessed shopping sites only at night On eBay India 24 per cent of all customers visit via a mobile device as told by eBay India Head Mobile Commerce Santosh Rao In a statement Snapdeal said that 45 of the transactions seen on mobile now come through the native applications while the remaining 55 come through the mobile site Also the average ticket size of orders place through the mobile apps is higher than those placed through the mobile site India s nearly 100 million Smartphone users are beginning to shop online at a pace that the country s biggest e commerce companies such as Flipkart and others are expecting the mobile traffic to surpass their exp 25 oFF desktop user base this year j net lt E Given the increasingly higher consumption of data on p LA geen mal mobile phones we think that the next wave of digital nig ma Ena a commerce customers will come from this medium YU Restourants Ankit Khanna VP product management of z Snapdeal com said in a statement Indeed several mobile only startups too are also beginning to gain from this trend Paytm a mobile shopping app is chasing an audacious goal to process 1 million orders in a day by 2016 before any of the bigger established e commerce rivals reach that milestone India s fast growing population of first time Internet users are increasingly buying o
26. iffer in their preferences for certain product attributes The concept of key value attributes for mass customization as the attributes with the greatest perceived value to the customer The analysis of the key value attributes is a relevant issue in order to determine where the focus of product variety should be It can be identified as to which product variety is important and value adding from the customers perspective In particular we need to know how much consumers care for customized offerings and which customized products or services would be more wanted by consumers Guilabert Donthu 2003 In order to contribute in the filling of this research gap Guilabert Donthu use the notion of Customer Customization Sensitivity CCS which was first introduced by Hart 1995 The authors define CCS as the customer s susceptibility to preferring customized products services Guilabert Donthu and develop a scale consisting of six dimensions which help evaluate whether potential customers will accept customization or not These dimensions are presented in figure Customer Customization Sensitivity CCS Scale In general customized products services meet my needs better than standard ones I wish there were more products services that could be easily customized to my taste I believe there is a need for more customized products services If the price is similar for standard and customized products services I would choose customized product
27. ine sellers of made to order menswear For 29 they will send a tailor s kit containing 16 fabric swatches measuring tapes and a 29 credit toward a future order By avoiding a brick and mortar presence Indochino is able to keep its prices down Recently a premium Italian charcoal wool suit was selling for 599 A similar one at Nordstrom by BOSS Black was listed for 795 INDOCHINO Qa 100 AUSTRALIA N MERINo WoRSTED Wool No PILLING er Ne SHRINKAGE HoRSE HAIR WERLINING HELSA SHOULDER PADS THE GoLD STANDARD MEDIUM WEIGHT HAND SEWN Yar PORES A GoD SNOMED TTNG IN SHoULDER PADS qweag IT YEAR RUND HAND STITEHED SLEEVE 5E Satis mars JUST Hew Wi ESseNTULS SUPER OOs IZOs prems SUPER I4Os ENoUGH SAM Ss AUTS Lo ZIPPER ANATEMY oF AN INDoCHINo SUIT AVoD THoSE EMBARRASSING MoMENTS LLHoRN HoR N Srn ZEAL oul HALF FLoATING CANV ASED MAGIC erie a PANTS BEMBERS CoP WOOT LINING mep rs LIKE SUT 12 STPCHES INCH YEP WE TESTED THAT PoCKET gt Pic screenshot of Indochino com Only a few companies offering customized fit cater to both men and women Tailor Store is one of them based in Helsingborg Sweden They provide made to measure clothing for men and a small line for women While overseas shipping may be slightly more they have more styles and options than most brick and mortar stores at a price that is comparable to or less than Nordstrom Brooks Brothers and other tr
28. its at only slightly more than similar off the rack prices Now consumers can buy made to order clothing online In this paper have developed a computer application and the whole process of development of the application is explained step by step This paper can be used as guide to build similar application Graduation Project Siddhesh Gautam Page 5 OBJECTIVE OF THE PROJECT To develop a computer application through which a customer can place an order for a made to measure customised shirt Graduation Project Siddhesh Gautam Page 6 NEED FOR THE PROJECT The trend towards product customization that can be observed nowadays is the result of many changes in the business environment These have enforced many suppliers to revise their production strategies and management concepts Though there are many website and mobile applications that enable the consumers to buy the apparel products of multi brands but there are very few that enable the consumers to buy and customise their product according to their choice There are customisable T shirts and Sportswear but not much of the work has yet been done in the category of customisable formal apparel category like shirts trousers and jackets Through this project intend to develop a computer application downloadable though internet that can enable a consumer to customise a shirt in collars cuffs hem fit and measurements Graduation Project Siddhesh Gautam Page 7 SCO
29. ized work could no longer be managed long distance But it opened the door for others to try their luck in this emerging retail sector The made to order trend has grown significantly in the last decade on all levels of e commerce from solo operations to multinational manufacturers And it appeals to customers of all ages Some are looking for a bargain from a company that keeps its prices low by not having a brick and mortar presence Others are willing to pay a premium sometimes 25 more for a taste of old world men s bespoke tailoring and women s couture fashion said Wendy S Goffe Forbes Magazine January 7 2013 The proliferation of online made to order apparel suggests that buyers are hungry for customized garments While buying these goods online isn t likely to disrupt the retail industry it is clear that retail apparel companies are busy creating new and innovative ways to reach beyond the traditional brick and mortar experience Some retailers have latched onto the made to order inspirational luxury trend by customizing fit using customers measurements entered online to produce a garment that fits according to their size and specifications Others customize style with a menu of options that can be combined in multiple ways to create a unique finished product Some do both Graduation Project Siddhesh Gautam Page 19 CUSTOM FIT ONLINE STORES Indochino based in Boston is one of the most popular onl
30. language provided a language specific service exists Built in languages include C C and C CLI VB NET via Visual Basic NET C via Visual C and F as of Visual Studio 2010 Support for other languages such as M Python and Ruby among others is available via language services installed separately It also supports XML XSLT HTML XHTML JavaScript and CSS Individual language specific versions of Visual Studio also exist which provide more limited language services to the user Microsoft Visual Basic Visual J Visual C and Visual C Microsoft provides Express editions of its Visual Studio at no cost Commercial versions of Visual Studio along with select past versions are available for free to students via Microsoft s DreamSpark program Graduation Project Siddhesh Gautam Page 26 VISUAL BASIC NET INTRODUCTION In April 2010 Microsoft released Visual Basic 2010 along with NET Framework Microsoft currently supplies two main editions of IDEs for developing in VB NET Microsoft Visual Studio 2012 which is commercial software and Visual Basic Express Edition 2012 which is free of charge The command line compiler VBC EXE is installed as part of the freeware NET Framework SDK Mono also includes a command line VB NET compiler The most recent version is VB 2013 released November 18 2013 Visual Basic NET VB NET is an object oriented computer programming language implemented on the NET Framework VB N
31. n mobile Even if we consider a 20 quarterly growth rate the mobile Internet users in India will reach 185 million from around 155 million currently Graduation Project Siddhesh Gautam Page 25 VISUAL STUDIO 2010 INTRODUCTION Microsoft Visual Studio is an integrated development environment IDE from Microsoft It is used to develop computer programs for Microsoft Windows Operating Systems as well as web sites web applications and web This product is tenet ts services Visual Studio uses Microsoft software development platforms such as Windows API Windows Forms Windows Presentation Foundation Windows Store and Microsoft Silverlight It can produce both native code and managed code Visual Studio includes a code editor supporting IntelliSense as well as code refactoring The integrated debugger works both as a source level debugger and a machine level debugger Other built in tools include a forms designer for building GUI applications web designer class designer and database schema designer It accepts plug ins that enhance the functionality at almost every level including adding support for source control systems and adding new toolsets like editors and visual designers for domain specific languages or toolsets for other aspects of the software development lifecycle Visual Studio supports different programming languages and allows the code editor and debugger to support to varying degrees nearly any programming
32. nd developing a strong m commerce or mobile commerce channel becomes extremely essential Internet sites and mobile applications are known to be the best ways to reach consumers online Which to an extent is true but sadly the desktop layout does not work well on a tablet or for that matter even on a smartphone Zooming on products and filling details can be very inconvenient for consumers while accessing a web site or purchasing clothes on their smartphones This is when a layout which stays consistent throughout all mediums be it personal computers tablets smart phones or smart watches and at the same time acts differently depending on the size of the screen of the device being used is required This is what responsive design can do to online commerce Graduation Project Siddhesh Gautam Page 11 CONCEPT OF CUSTOMISATION According to Joe Pine and Jim Gilmore Strategic Horizon LLP 1999 customised is defined as producing in response to a particular customer s desires The authors point out that it is relevant to make the distinction between variety and customization Whereas customization strives for fulfilling individual customer s needs variety simply involves more choice from which the customer is able to choose Fundamentally customers do not want choice they just want exactly what they want Pine Gilmore 1999 Customization is intended to add increased customer perceived value to a product since a customized p
33. no real communication between the user and the pattern master there are many things which a user will not be able to explain to the master The user will have to choose from only the options provided by the online retailer Hence with the constraints of the online retailer amongst the choices of customisability the products can be customised to a limit d Capabilities to optimally elicit customers requirements Popularity of customised product is increasing day by day The business world and money bags of customised product retailers are increasing every day There is a huge demand of customised products and many innovative ideas are been developed by various online retailers Graduation Project Siddhesh Gautam Page 35 PROJECT DESIGN After consulting text of three languages PHP VB NET and HTML VB NET is considered for the programming language to develop the desired application on Visual Studio 2010 First the basic format is made This format gives the basic idea about how the application should look like and what all necessary attributes should be made available Following is the basic layout of the application Merchant Of Shirt OMETE OF SHIRTS CUSTOMISE FITTING ROOM ALREADY OUR USER BUY DIRECTLY Pic Homescreen The Home Screen consists of four buttons and one picture box This screen will enable the user to buy the clothes directly according to the size entered by the customer while registering
34. ollars Men s dress shirt collar is the most important both in determining the garment s level of formality and in flattering the wearer s unique face Button down collars are the least formal and are the best collars to wear without a tie They also go well with a tie and sweater blazer or sport coat l The wing collar which does not cover the band of the tie around the neck is reserved for formal wear According to Akshay Marvekar Co founder Bombay Shirt Company Most men s dress shirts sport some sort of pointed collar but there is huge room for variety here While the standard point collar looks good on most men those with narrower faces do better with slightly shorter ones while round faces carry well above long collar points As a general rule the greater the angle between the short sides of the collar points the more formal the presentation Spread collars which leave a wide opening between them take large tie knots especially well The edges of the cut away collar nearly form a straight line above the tie knot this is the most formal collar arrangement An exception to the parallelism of spread and formality is the tab collar here little tabs of fabric extending from each side connect behind the tie knot holding the collar close together and projecting the knot outward for a precise no nonsense look The white contrast collar in any style with or without matching white French cuffs is a favourite of power dressers
35. or local information over Mobile Internet Shopped Online mCommerce has more than doubled since October 2009 38 of the smartphone population have now completed a purchase from their device as more and more companies invest in mobile sites and develop the technology making shopping easier for users 0 Oct OF Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jut11 Oct 11 Jan 12 After the success of online shopping on internet online shopping companies are focusing on mobile shopping as now days this is another booming sector User wants to spend more time on mobile phone than computer these days so preferably a consumer searches for products and services using mobile phones As per Nielsons mobile shopping is increasing 10 to 15 each year and is adding a huge contribution to commerce and from October 2009 to Jan 2012 38 growth has been recorded M Commerce and Banking Companies are very optimistic for the growth of M Commerce India The recent success of e commerce companies in India further brightens the scope of Mobile Commerce Graduation Project Siddhesh Gautam Page 22 The benefits of Internet and E commerce extend to Mobile Web and Mobile Commerce as well Some of the benefits of M Commerce are Allow Urgent Transactions M commerce allows time critical and emergency transactions For an instance train availability and train schedules can be obtained even at the last moment Secured Transactions The mobile user uses
36. outsourced Thus it is conceivable that other partners in the value chain take over the task of producing the customized elements or the customization of elements For this reason several partners in the value chain can play a substantial role in achieving good responsiveness to customers preferences The result of the evaluation of the value chain readiness is a specification of the activities of the individualization process to be carried out inside the company and those to be outsourced If strategic suppliers distributors or retailers do not have the necessary capabilities a narrow cooperation with the objective to improve the customization capabilities of the entire value chain is required before moving into mass customization Schenk Seelmann Eggebert introduced four different logistical approaches of how to realize mass customization strategies across the value chain They discuss different scenarios where the customizing process can be carried out either by the producer logistics provider retailer or customer The four way logistic approach is described in the figure below Production of standard elements Production of Scenario I individualized Scenario II of standard elements Producer Logistics provider Retailer Customer Production Production of Scenario III of standard _ individualized or Potation Customizing Sales Usage Distribution elements elements r y Retailer vy SS
37. plexity management Supply chain agility Customizing ability Knowledge sharing Value chain readiness First mover Manufacturing flexibility Customizability of products Capabilities of optimal elicitation l I I Process flexibility i It distinguishes between market conditions and customizing ability as main dimensions before shifting to mass customization After implementation several internal abilities of the mass customizing system have to be maintained and further developed Graduation Project Siddhesh Gautam Page 13 MARKET CONDITON Before shifting to mass customization the supplier has to carefully examine whether the market conditions are favourable with respect to a demand and structural factors b customer demand for customization and c first mover advantage Demand and structural factors The market turbulence map of Pine 1993 proposes a market turbulence questionnaire to be distributed to key executives and or knowledgeable managers and professionals across a broad section within the company On the basis of their responses the market turbulence map can be drawn up from which the turbulence level of the company s market environment can be determined However the market turbulence map of Pine singly takes into account information that stems from company members and not from customers Factors Stable vs Unstable Demand Levels Necessities vs La
38. r example Jabong Flipkart Snapdeal Tradus Amazon etc these applications Men BUY 3 GET EXTRA 10 OFF BUY 4 GET EXTRA 15 OFF Women JE amp Kios Shop by Departments TRONICS amp FASHION amp ELECTRONICS amp Mob ACCESSORIES APPLIANCES gt iq Boc Shop by Departments MP2 Video Plavers EB Home amp Kitchen Appliances ee johnplayers jeans 4 ine 4 Pi enables us to buy clothes from multiple brands There are also online stores of RMG brands like Versace Louis Vuitton Louis Phillippe John Players etc It is surprising that there are only a few brands in India as well as overseas which have their Mobile Application for B2C Business To Consumer platform ss amp Tablets es amp labiet Cl Laptops amp Accessories Pic Android Mobile Application of Flipkart EW SUMMER COLLECTION 4 A A FE Pic Website for online shopping of John Players Graduation Project Siddhesh Gautam Page 24 eBay India on February 26 2014 launched its Deals 10PM initiative aimed at helping more people shop online using their mobile phones Available between February 26 to 28 eBay offered mobile only deals across different products categories like perfumes watches audio accessories auto accessories apparels and video games from 10 PM to 12 midnight This initiative was taken on the basis of a survey conducted in 2013 which indicated that 78 per cent shoppers prefer s
39. rnational Journal of Advanced Research in IT and Engineering According to BI Intelligence in January 2013 29 of mobile users have now made a purchase with their phones Walmart estimated that 40 of all visits to their internet shopping site in December 2012 was from a mobile device Bank of America predicts 67 1 billion in purchases will be made from mobile devices by European and U S shoppers in 2015 Mobile retailers in UK alone are expected to increase revenues up to 31 in FY 2013 14 Wireless networks like 3G GPRS GSM and CDMA have enabled the Indian Mobile Users to access internet on mobile devices Mobile Device Users in India get access to the data and information stored on server through Mobile Internet There is widespread penetration of Mobile commerce in India Mobile Commerce has enabled Indians to execute transactions at the touch of a screen Mobile commerce relates to connecting people through wireless networks without the need of computers or laptops Graduation Project Siddhesh Gautam Page 21 Indian Mobile Web Users have high expectations from Mobile Web World e Mobile Internet Usage has already surpassed desktop visits in India e Mobile Internet in India has become more secure and fast M commerce in India is likely to outperform e commerce as a choice for digital commerce transactions e In Urban India there are more than 27 Million Smart Phones e More than 50 of the Smart Phone users in India search f
40. roduct compared to a mass produced product increasingly fulfils the need of the customer When defining the term product customization it is relevant to include the product perspective which can be a physical good or a service Thus product customization can be defined as producing a physical good or a service that is tailored to a particular customer s requirements In this context customer involvement is an important issue because customers dictate what the enterprise has to produce In the case of physical goods product customization can occur ex post after manufacturing by the retailer customization is considered because the main focus will be placed on manufacturing enterprises However value adding services around physical products are considered as additional criteria for differentiating goods and thus for customization In order to customize products there are two main approaches The first is to specifically design and manufacture products for a particular customer s requirements by using a job shop manufacturing system These products are designed and produced from scratch for each individual customer in other words the needed resources are used differently to a great extent for each specific product However the second approach is to implement a mass customization system that aims at linking both advantages of mass production and customization The main objective of mass customization is to produce individualized goods with
41. rs to postpone customers orders Modules can be anonymously produced on a mass scale When a customer order arrives modules are then combined in a way that will satisfy the specific requirements of the customer Thus the product modularity level not only influences manufacturing flexibility but also the customizability of products Capabilities of optimal elicitation Before moving onward to mass customization the necessary capabilities for optimal customers needs elicitation should be available Suresh Kotha emphasizes that mistakes and errors in processing customers orders can be extremely costly in mass customization Therefore the company has to implement mechanisms that help customers find the products that fully correspond to their requirements The information gained from customers is of high relevance since it represents the basis on which the individualized product is manufactured If a mistake occurs at the elicitation stage then the product will by no means correspond to customers expectations In order to have access to customer information it may be required to develop an inter connected information network with a group of retailers who maintain direct contact with customers Another alternative is to directly communicate with customers by e g implementing a software tool over the World Wide Web which provides customers with the possibility to change and visualize product variations The supplier should consider many al
42. s account e Update My Measurements This button is to update the body measurements of the user e My Past Purchase This button will enable the user to check his past purchases e Preview This button will enable the person to see how the shirt will look like after his choice of selection e Next This button is to move to the next stage of the application e Logout This button will enable the customer to log out his account and to return to the first screen of the application Graduation Project Siddhesh Gautam Page 43 Following are the features of the group boxes A group box is a container box which contains different attributes like combobox checkbox textbox etc e Fit Selection This group box contains three different choices of fit style of the shirt The three fits are modern fit straight fit and classic fit The user can choose from the three by clicking on the checkbox e Collar Selection This group box enables the customer to choose from the variety of collars available We have used three kinds of collars here Prince Charlie The Polo and The Madman The user can choose by clicking on the checkboxes beside them e Cuff Selection This group box enables the customer to choose from different types of cuffs that are Single Convertible Double Bond and The French The picture box enables the customer to preview the image with the selected customisation Once the user clicks the Next button a new screen pops
43. s XP Windows Vista Windows 7 and Windows 8 This application can also run on any Windows Mobile The Programming Codes of the application can be used to build the application for Apple and Android platforms also E commerce and M commerce are growing with the more affordable technology these days Most of the businesses have already started to try e commerce and many are moving towards m commerce too With this boom in the e commerce and m commerce and the popularity of customisation and made to measure the amalgamation is worth a try There are already many players who are providing customised product even customised apparels But there are very less choices in the made to measure online Offline made to measure is very costly During the development of this application realised that it can be turned into a social business idea too If we outsource the local tailors of various cities and area and give them a platform to get their customers online then this could turn into a new business concept Graduation Project Siddhesh Gautam Page 58 BIBLIOGRAPHY e Information and Management Systems for Product Customization by Gerold Kreutler e http www encyclopedia com topic shirt aspx How Products are made e http etidweb tamu edu hsieh ENTC410 Design 20for 20Mass 20Custom erization ProductCustomerization pdf PRODUCT CUSTOMIZATION THEORETICAL BASICS e http www indiantextilejournal com articles FAdetails asp id 2130 Mass cus
44. s services If I have to wait the latest version of a product service I d go with the previous version instead If I have a choice I prefer to have customized products services First mover advantage The last factor pertaining to market conditions is the first mover advantage Suresh Kotha University of Washington 1996 argues that being a first mover in implementing mass customization will be beneficial for the supplier s image Even when competitors enter the mass custom segment afterwards they will find it difficult to prevail especially when customers consider the first mover as the leader and best supplier of individualized products Graduation Project Siddhesh Gautam Page 15 CUSTOMISING ABILITY Customizing ability deals with the evaluation of the readiness of the whole organization before moving into mass customization Customizing ability basically must be examined with respect to a the value chain readiness b process flexibility c customizability of products and d capabilities to optimally elicit customers requirements Graduation Project Siddhesh Gautam Page 16 Value chain readiness The objective of evaluating the value chain readiness before shifting to mass customization is to examine the customizing potential of the entire network including the company its suppliers distributors and retailers Consequently a large number of parts required in the end product assembly might be
45. t done The new technology has made it possible to conduct business online and this has resulted in a phenomenal rise in the number of websites However a prerequisite to set up a successful online business is a web design A website has to be attractive and user friendly to attract a large number of customers The following graph explains the ratio of nine biggest online buying nations between their online sales in 2011 and forecasted sales in 2016 i Gaining ground El According to Economic Times 30 Dec Online retail sales as of total 2013 India s e commerce market grew at E 2011 MMH 2016 forecast a staggering 88 per cent in 2013 to 16 0 2 4 6 8 10 12 14 billion riding on booming online retail Britain trends and defying slower economic growth and spiralling inflation according to US i a survey by industry body Assocham Germany E commerce in India has evolved France significantly in the last decade and there Japan are many aspects of e commerce like TV l shopping online shopping and mobile Arna which are all part of what is digital India commerce That journey has happened over the last decade Sources Javelin Group eMarketer Forrester Companies to consumers The online fashion retailing industry is burgeoning Numerous sites have cropped up in the past few years to claim their share of a very satisfying retail pie This competition has also resulted in small and big ventures innovating to try and stay ahead
46. tep in this process is to understand the process of customisation and to understand the feasibility of customisation of formal apparels E COMMERCE AND M COMMERCE After understanding the limitations of customisation in formal menswear and positive feasibility result the next step is to understand the e commerce and m commerce market in the present scenario It is found that understanding the current trends in the market is necessary before making a web application PROJECT DESIGN Next step is to design the format of the application First step is to choose which language would be best suitable according to the project and individual s skill set After choosing the language the format of the application is designed First of all a basic format is developed The basic format is thus modified according to the need of the project The format is designed on the Form Design for GUI Graphical User Interface PROGRAMMING AND DATABASE BUILDING In Visual Studio 2010 coding and database building goes side by side Hence after making the design of the application on Form Design we can do the coding programming of each attribute Form Command Button Label Textbox Date and Time message Box etc and can develop the database in parallel Each attributed is coded according to the design of the Application TESTING After the application is built testing is required and observation has to be noted and these observations will be cross checked wi
47. ternatives and evaluate them with respect to the available capabilities and potential for the successful achievement of mass customization Graduation Project Siddhesh Gautam Page 18 MADE TO MEASURE IN ONLINE BUSINESS According to Brooke Simon March 31 2007 Financial Times Made to measure typically refers to clothing that is sewn from a standard sized base pattern The fit of a made to measure garment is expected to be superior to that of a ready to wear garment because ready to wear garments are constructed to fit the manufacturer s definition of an average customer while made to measure garments are constructed to fit each customer individually Technological advances have created another alternative economical individualized clothing call it mass customization for the middle market Sizing algorithms and e commerce enable companies to offer a variety of designs and fits at only slightly more than similar off the rack prices Now consumers can buy made to order clothing and shoes online Levi Strauss amp Co helped lead the way with its personalized pair program in 1995 After a one time computerized fitting a customer could choose from among a range of styles fabrics finishes and colors and a pair of jeans could be individually manufactured based on the customer s original specifications The program didn t last it was discontinued in 2004 when domestic manufacturing was moved off shore and custom
48. th the plan and modifications are done accordingly Graduation Project Siddhesh Gautam Page 33 PROJECT DEVELOPMENT OF MERCHANT OF SHIRT Graduation Project Siddhesh Gautam Page 34 FEASABILITY OF CUSTOMISATION IN FORMAL SHIRTS Before Ready Made Garment Industry all the apparels used to be custom made Due to the emergence of industrialisation Ready To Wear garments came into market which were of much lower cost than the custom fit one Customizing ability examined with respect to a The value chain readiness Since there are already many customisable products available in the market and the advent of E commerce has already left its mark in the global shopping experience of the consumers as well as of retailers and manufacturers the value chain is now aware of the value chain requirements of such business platforms With the growth of online sales of apparel in the global apparel business there is a vacancy for businesses which can provide customised apparels to their customers in few clicks b Process flexibility Since the patterns can be modified from the standard size to the individual size of the consumer and all the stitching processes remains same for most of operations hence customised formal shirts though a web or mobile application are quite flexible c Customizability of products Formal shirts can be customised easily but there are some constraints when we talk about doing it online Since there is
49. tomisation in apparel industry Indian Textile Journal e Standard Measurement Chart for different sizes from textbook J Crew Mens Clothing e Standard procedure of pattern making from textbook Helen Armstrong Pattermaking for Fashion Design e Coding and algorithms from textbook Kogent Learning Solution Inc Visual Basic 2010 Programming Black Book e http www louisphilippe com Official Louis Philippes website e http www snapdeal com Official Website of snapdal e http www allcustomapparel com Graduation Project Siddhesh Gautam
50. trations can be done by clicking on Not a User Yet Register with us Clicking this button will open the registration window Graduation Project Siddhesh Gautam The user will be asked to enter his size details they are Length to waist Shoulder width All measurements in Inch Page 41 The Registration window will enable the customers to register themselves on Merchant Of Shirt application By registering themselves they do not have to mention their size again and again though they can update their size anytime Also without registration one is not allowed to enter the main screen Here the user has to enter his her Name Phone Number E Mail ID Password and Address On clicking on proceed to size detail a window pops up which asks the user to enter his her size measurements On clicking the Register button after filling all the details of personal information and size information the details will be registered on the server of Merchant Of Shirt Graduation Project Siddhesh Gautam Page 42 The Customisation screen is the main screen of the application From this screen the user can update his account and size measurement choose from the different styles available the user can also customise the features like collar fit etc a MERCHANT OF SHIRT N A e 1 ETI Following are the different functions of the different buttons e Update My Account This button is to update the user
51. xunes Easily Defined vs Uncertain Needs amp Wants Homogeneous vs Heterogeneous Desires Slowly vs Quickly Changing Needs amp Wants Low vs High Price Consciousness Low vs High Quality Consciousness Low vs High Fashion Style Consciousness Low vs High Service Levels Low vs High Buyer Power Level of Economic Cycle Dependence Low vs High Competitive Intensity Price Competition vs Product Differentiation Low vs High Saturation Levels Vulnerability to Substitutes Long vs Short Product Life Cycles Low vs High Rate of Technology Change Degree of Turbulence Although Pine empirically validates his market turbulence model by examining the correlation between the market turbulence factors and measures of customization and variety we think it is also important to evaluate whether the customers themselves are interested in customization Graduation Project Siddhesh Gautam Page 14 Customer demand for customization The success of mass customization should be primarily initiated by customers Their willingness to have individualized products with eventual premium prices and longer delivery times is a decisive condition that has to be examined before moving into mass customization It is obvious that if final customers do not have any interest in customization pursuing mass customization strategies will be superfluous Zipkin Author 2001 points out that customization may truly add value to customers when they sharply d
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