Publisher User Manual
Contents
1. 2 TradeDoubler Market like you mean It Aral Fh Publisher User Manual Getting Started A manual on how to use the TradeDoubler performance based marketing interface as TradeDoubler Market like you mean it CONTENT L AVES CIC IO erect xsontunte tomate nrestraieacoatuatenteotateessnriealparnieekasmineeeantacsaniaue AEAEE TET 2 2 DDI FOP G1 i ccraancustanevesrveevanveernessernaeeasienananatcannennouimeres nanan 2 io Se 64 diel 910 oP en ne re re 2 JON FO Ose srcnte stone retire seacnteananvornimassiaevenateastanaianeuennananeye ate ree 3 3 SCE AS rpm cae erencaneesnaceermaesenneinieniaaamentenrannerteten ye nr rr rrr ea 4 Find Program AdS wee xssncsercnarexesaesenrme sina vonneasannastesnainxconanaaiiinnennere ate eae Ennert 4 GNK TO eener EEA 6 Select Ad ane vecunen seaceees tery senaeeesaneasecaaeesiensennatenneadenaneraane sani ay Nal UES N NER 6 OW GOOG oo aoune rennet ce rreaasenceeesaneasinanansien ananassae 7 Text links ANd Deep LINKING ccccecceceececeeceeeeeeeceeeeseeeeseeeeeeesueeeseeeeseeeeseeeeeeeeeeaesseeeseeaeeeeaeeeggs 8 BZ RED OLN Gs cartanerasnchsaniuarantntanstathsasinaradantvadiniethamnbsadinnenn tects echruneceaieersninerortrertencbrsmsenrerorentites 9 ACCOUN Bd ANG Sv cactiecasturetitantcatannnncninnananatedaniiasaianenasncataainananeriernbrertresinanerectuerionetessirersencbroctites 9 ACCOUN Na SIO Eiserne EEEE tonnbroctersinonepontnersphetessipersennbrootites 9 Account Balance Breakdown2. ccccccceccecseeceeceeeeceeaeeeeseeeseeeeeeeseeeseeeeaeeseseesueeseeaesaeaeseseesaees 9 M POO e EEEREN EEA EAEE E Te 10 PoV E eE EE E EA E as ae se ee eee neces ee ee ee ee eee 10 Program OVEIVIGW iiccecsssoccsrssccstsecscureccarseccenseescutseccnseseenstoscarsenseoseutsecarsescensssecutsecesnuvesautoscarses 11 PROTON OLE oe casreerancrmasarapnnaaaerannaearnaraamannnaresamiataadonganias vite wibi sinainys sinereaanenni ieee ai nay eat mpi neniye eitia ors 12 Monthly Ove AV rtrt r r rnrEPEREPEPEArArANAnnEnErEEnEnEEnnn nnne 12 5 Payment INFONNATION cccccec esse eceeceeeseeeeseeeeeeeeeeeeeeeeeseeaeeeeeseeeeseeseeseseeseseeaeseeseseegass 13 Last revision 2009 01 14 anngr Statement of C onfidentality This document is the property of TradeDoubler AB and is strictly confidential It contains information intended only for the person to whom it is transmitted With the receipt of this document the recipient acknowledges and agrees that i in the event that the recipient does not intend to implement TradeDoubler AB s publisher network solution these instructions will be retumed to the address listed below at the earliest possible moment ii the recipient will not copy fax reproduce divulge distribute or in any other ways compromise the confidentiality of this document in whole or in part without the expressed wntten consent of TradeDoubler AB and iii all of the information herein will be treated as confidential materal with no
3. 2 You can also search forthe program using the search box e Tick Program listas search type If you have multiple websites select website Enter Under Consideration or Accepted in the Website status dropdown list Click Search Click the program name in the search result and choose Links 3 Itisalso possible to Search foradsin a specific program using the search box e Tick Ad listassearch type Enter the name or ID of the program Select website Click Search Click the program name in the search result and choose Links Tariffs Performance Ad Ad Ad l Avg Last TD Website type name sire WW Click Leads Sales Se paid updated info status EPM Category Lifestyle amp Full zooplus co uk Fashion Home amp JPG GIF Banner 468x650 29 08 07 Accepted ing Zooplus s Pet Supplies 100 us couk _ amp Accessories Leson O e HW s h a CONFIDENTIAL 2009 TradeDoubler AB asp TradeDoubler Market like you mean it Links Tab You have now been redirected to the Links tab in Program settings 1 Click Graphical elements to view available ads orclicka suitable category 2 The Available sizes section displays a breakdown of the available ad sizes for the program based on the most common banner dimensions Click a size to view all available adsin that size Available sizes Product database Product feea s not availabe for fs progran Car Insurance 6 Credit Cards 10 Home Insurance 6 Life Insurance 9
4. Mortgages 13 Personal Loans 9 Secured Loans 5 Select Ad The list of ads includes different types of ads Text Links J PG GIF HIML Banners and Flash ads Tarifs Ferformance Avg Last TD Website UV Click Leads Sales nae paid updated info status EPM A LUERE ae ho Adname Ad size 1 Selectad and click the link Show Code CONFIDENTIAL 2009 TradeDoubler AB a TradeDoubler Market like you mean it Show Code When you click Show code a pop up opens with the HTML Code Now all you need to do is to select options for the code and copy and paste onto your Website The Show code popup displays different options depending on the type of ad The example below isthe code fora Text link Choose one of the options below for some graphical elements there may only be one option Copy and paste the code to insert the graphical element on your site JavaScript could compared with other options slow down your web site but sometimes you need to use JavaScript since some graphical elements only work with JavaScript 1 Highlight the code for only one of the different types copy it and paste it to your page where you want the image to appear 2 You do not have to change anything the code has been prepared with your ID AD GE ID 16240296 AD GE name Text 1 2 TradeDoubler JavaScript O Custom Use cache prevention lt script type textjavascript gt war uri http impgb tradedoubler co
5. There is no limit on applications Featured and new programs are presented on the first page of the interface and it is possible to apply directly by clicking the program logo You can also use the search functionality on the first page of the interface or the Search page accessed from the left hand menu Search type O Program list Adlit AdToollit Textlinks Program name or ID Category Art amp Literature a Business amp Finance Business To Business All Careers Tariff structure Website name Sort by 2 TradeDoubler Program name Website status Rows per page All 20 Advanced search CONFIDENTIAL 2009 TradeDoubler AB a TradeDoubler Market like you mean it There are several ways of searching for programs these are a few 1 Tick Program listas Search type e Search for all available programs by leaving the field Program name or ID empty Change Rows per page to a high numbere g 500 e Search fora specific program by entenng a full or partial program name in the Program name or ID field e Search by category select one or more categones that fit your website and search for programsin those categones To search for multiple categones hold Ctr down and click each category to include 2 If you have multiple websites registered with TradeDoubler make sure you select the website that you want to apply with from the Ste Name dropdown list 3 Click Search Join Program To apply to a progr
6. am either click the program name and select Apply or click the Overview link in the nght hand column to go to Program settings and apply from there Services ment Alienware UK fs amp Overview Links To Info MANE c Program Settings Overview Overview Alienware UK Status Aof apoied Overview Alienware UK ALIENWARE Visit the site htto www alienware co uk Important Read the TradeDoubler Publisher Agreement p have read the agreement and accepted the terms therein 1 Ifyou have multiple websites registered with TradeDoubler select Site Name in the dropdown list 2 Clickthe link Important Read the TradeDoubler Publisher Agreement 3 Read the agreement and tick the checkbox I have read the agreement and accepted the temms therein Click Apply for this program You will instantly receive an email notifying you that you are under consideration forthe program i gt CONFIDENTIAL 2009 TradeDoubler AB 4 TradeDoubler Market like you mean it 6 The advertiser reviews your website and will decide whether to accept or deny your application Thiscan take up to 14 days You can in most cases start eaming commission from that program immediately by placing ads on your website however if you are subsequently denied on the program you will lose any commission that might have been eamed dunng the application process TIP You should apply to programs that are relevant to your website con
7. ccount information Edit Payment info Site information Payment information Edit payment info Please ensure you register your correct bank details incorrect details will prevent payment in being made Your commissions will automatically be transferred into your bank account at payment date highlighted at the top of the Account Balance Breakdown Report For domestic payments affiliates must enter Bank Name Sort Code and Account Number AD MANAGEMENT Tethers chee sere eee He ERa be ambar Dele heran A mem amk hh mahere Coif Pada m TOTARI TE CONFIDENTIAL 2009 TradeDoubler AB 13
8. ck the performance of youradsand your account in several reports You access reports in the left hand menu Reports Statistics can also be viewed in the publisher Account Snapshot on the firt page of the interface where the account balance is also displayed Account Balance The account balance displayed on the firt page of the Account balance interface is the amount generated since the last payment and is funds owed to you Click the account 6 926 85 balance fora breakdown of events Account Snapshot Account Snapshot Website name All websites The Account Snapshot provides a quick overview of period website statistics It allows you to review the se viel a performance of your account overall or for specific websites over a given time period You can selecta 4s 4 Total specific website and specify a time penod Click Save Preference to keep those settings for each time you log in cc Save Preference Account Balance Breakdown This report gives an overview of the commissions you have eamed but yet not been paid for It will give you information on the next payment date and the minimum payment threshold needed in order to generate payment from TradeDoubler This report has three sections Transactions not yet qualified for payment Transactions to be paid in the next payment and Rejected payments Transactions not yet qualified for payment e Transactions in pending status Commission that an adv
9. ebsite program and specified time penod After running the report you can click the double arow in the Link column to select other reports forthat program Program Overview Report 7 al E aL pon Today s date 25 10 07 11 20 Report period 25 10 07 25 10 07 Currency GBF Site name 2 TradeDoubler Last updated Read more Update frequency Live This report took 0 35 Program Impressions Unique Clicks Unique Leads Click call Order Digital wallet Commission impression visitors value Y Nam ICR VE GBI T Deae ae Pe aa 0 00 gt Books Direct 1324 o o e Impressions The number of times ads on your website have been viewed in that program e Unique impressions Number of responsesto page requests from a vistor s browser within a predefined time penod most advertisers do not track this event e Clicks o Numberoftimesads on your website were clicked on in that program o CTR Click Through Rate Clicks divided by Impressions times 100 e Unique visitors UV o One click per visitor per predefined time period for example if the same user clickson an ad 10 times in one hour that will register 10 clicks but only one unique UV o UVR Unique Visitor Rate UV divided by Impressions times 100 o The number of leads generated from the website in that program Leads are generaly completed actions without a sale for example an application o LR Lead Rate Leadsdivided by Impressions times 100 o The n
10. ertiser owes you on sales that are awaiting acceptance by the advertiser e Transactions in status under consideration Lists commission eamed on programs that you are under consideration for these will not be paid until you have been accepted on the program CONFIDENTIAL 2009 TradeDoubler AB as TradeDoubler Market like you mean it e In payment penod but unpaid by Advertiser TradeDoubler has not yet been paid and can therefore not pay out commission Invoices are sent by TradeDoubler to the advertisers on a regular basis If the advertiser is late paying an invoice the name of the advertiser is highlighted in red e Prepaid Transactions These are payments from advertisers that use the prepayment feature Approved transactions are automatically paid for in the next possible payment e Transactions not yet invoiced to Advertisers The advertiser has not yet been invoiced forthese transactions Transactions to be paid in the next payment Transactions in this section have been eamed after the cut off point for the last payment penod and are not due yet Payments are made monthly but are two months in arrears This is TradeDoubler standard two month lag which allows us to Invoice and collect payments from advertisers We have to allow time for advertisers to review salesand leadsin the case of retums invalid credit cardsor fraud Rejected payments These are payments rejected by your bank Make sure that you have entered yo
11. less care than that afforded to confidential matenal of your own company TradeDoubler AB has prepared thisdocument TradeDoubler AB Sveavagen 20 111 57 Stockholm Sweden CONFIDENTIAL 2009 TradeDoubler AB ZB Atay TradeDoubler Market like you mean it 1 Inttoduction Welcome to TradeDoubler Start eaming money from your website today it s quick it s easy and it sfree TradeDoubler partners with all types of website owners to successfully increase the value of their traffic Through TradeDoubler s platform you can monitor and evaluate the traffic to your website and convert it into revenue Access our network of leading brand advertisers and build profitable partnerships Select the best deals that suit your business model Offer your webstte visitors well targeted compelling advertising to boost the appeal of your content Work with TradeDoublers expert teamsand gain a virtual workforce committed to growing your online revenues and partnerships with top advertisers on your behalf Optimize the advertising space on your website by measunng the effectiveness of ads TradeDoubler administer all payments and ensure you are paid reliably and on time The following guide will help you get started Follow the easy steps below to link to advertisers and start eaming commission 2 Apply to Program Search Program The first thing you need to do isto search forand apply to all the programs you would like to work with
12. mvimp type js 9 16240296 a 407311 new String Math random substring 2 11 document write lt sc ript type text javascript src urie charset IS0 8659 1 gt lt sc ript gt lt script gt 1 Choose the website where the ad is to be published You can only choose between websites with the status Accepted or Under consideration 2 Tickthe checkboxto select e JavaScnpt e Custom 3 Use cache prevention Tick to enable cache prevention is used to make sure that the browser does not cache the link and thus guarantees that all impressions are accounted for 4 Copy the code and paste it in the HIML code of the website The code is complete and has been prepared with your ID It might take up to 15 minutes before imagesappearon the website CONFIDENTIAL 2009 TradeDoubler AB dP TradeDoubler Market like you mean it Text links and Deep Linking Text Links are used to link directly to the advertiser s website Deep linking isa text link that directs the visitor to a specific page on the advertisers website rather than to the home page As the target URL contains content connected to the advert Deep linking results in much more targeted linking You can search for links available in a program by using the search box as for programs and ads select Text links as the search type Or go to Ad Management in the left hand menu and choose My text links 1 Select you ad and click the link titled Text link o
13. r Deep link If the ad is not available asa Deep link the link is replaced by a No in the column Program name Program ID Category Prepayment Keywords Product feeds Website status Text links Deep linking Ej Gatwick Express Under 23158 Cars and Transport Closed Text links D link pee Pees be ae eee Cars and Transport Shopping Travel Under Lombard Direct E Restricted N Textlinks IN EERE amp Holidays Business amp ig s Consideration me j Finance Moneysupermarket com Shopping Business amp Under z Text links Closed s Finance Consideration Test implementation 1 e Under 233 M Textlinks D link 14 Mars thomas aoe o R Consideration retine ki B 2 Select Text link format e Full Anchor Tag e Plain URL Enter Target URL Deep linking only Enter Anchor text Test your Text link Copy and paste the code onto your website DU RW Text Link Generator for Gatwick Express Closed 31 10 06 Select Text Link Format Full Anchor Tag Plain URL Anchor text My Anchor Text Text link code lt a href http clkuk tradedoubler com click p 23158 a 407311 g 1080942 tite My Anchor Text target _blank My Anchor Text lt a gt lt img erc http impgb tradedoubler comimp typetiny gf 1080942 a 407311 i gt Test your Text Link My Anchor Text CONFIDENTIAL 2009 TradeDoubler AB 3 TradeDoubler Market like you mean it 4 Reporting Once you have the ads and links up on your website you can che
14. rom the ad e Key metrics eCPM eamings per 1000 impression how much commission you eam for every 1000 impression eCPC eamings per click how much you eam each time the ad Isclicked Monthly Overview This report provides a monthly summary of your activities and can give a precise description on the data of yourchoice You can run the report on all your websites or choose a specific website and to select a specific program Select the information that you want to see in the report using the checkboxes in Advanced Click the doubler arrow in the Links column for other report options orto run a drill down Day by day Monthly overview B7 e ae Today s date 26 10 07 11 45 Programs 10icd com 3289 Country GE Currency GEF Site name 2 TradeDoubler Last updated Read more Update frequency Live This report took 0 0s Period Impressions Unique Clicks Unique Leads Sales Order Commission impression visitors value Total Publisher 00 00 0 00 0 00 Oo 0 00 pa moraine e or A gt TradeDoubler Market like you mean it 5 Payment Information You enter your bank details in the interface Go to Settings and select Payment information If you have further queres please visit our FAQ Information FAQ Payment TradeDoubler makes payments to publishers once a month usually mid month if the payment isabove the payment threshold You can check the Account Balance Breakdown report to see the next payment date A
15. tent in order to increase your conversions 3 Select Ads Find Program Ads You can now start adding adsto your website You should select a program that you have applied to orare accepted on and then choose an ad from that program You can search foradsina program in different ways 1 Search forthe program by clicking the link My Programs on the first page of the interface under the search box e Ifyou have multiple websites select website e Enter Under Consideration or Accepted in the Website status dropdown list e Click Run report e Click the ID of the program that you want to add ads from in the 3rd column e Select the Links tab My Programs iiaii show only programnames Sort by Indude prepayment warning H Advanced Reset to default Show add to My reports Hy Programs B pj E aili iz Today s date 25 08 08 11 14 Site name 2 TradeDoubler This report took 0 is This report displays all the programs you have applied to and the status of your relationship with the program Click Advanced for additional options Tick the checkboxes Event and Program tariff to view the events that are paid for Program Sub total TradeDoubler 2 TradeDoubler Lombard Direct 45281 15 06 06 Under Consideration Tet implementation 1 14 Mars thomas 23336 19 01 06 Under Consideration Edit points dd CONFIDENTIAL 2009 TradeDoubler AB Za tee TradeDoubler Market like you mean it
16. umberof Sales generated from your website in that program o GBP orothercumency Generated commission o CR Conversion Rate Sales divided by Clicks e Ordervalue The total basket value of goods purchased via the website e Digital wallet Deposits and Withdrawals Manual transactions that have been paid or removed by TradeDoubler orby the advertiser e Commission The total commission eamed from your website CONFIDENTIAL 2009 TradeDoubler AB 11 TradeDoubler Market like you mean it Ad report This report shows how each ad has perfomed Make sure to update those ads that are not so effective The report accumulates all traffic for one program and breaks it down perad e Impressions and Unique impressions Number of impressions unique impressions the ad has generated A Unique impression is a page requests from a visitors browser within a predefined time penod e Clicks and CTR Click Trough Rate Number of generated clicks and CTR the higher percentage the betterthe ad is performing e Unique visitors UV and UVR Unique Visitor Rate Number of generated UV and the UVR e leads Number of generated leads the value of leads and LR Lead Rate the higher percentage the betterthe ad is performing e Sales Number of generated sales the value of sales and CR Sales Rate the higher percentage the betterthe ad isperforming e Ordervalue Basket value of the sale made via the ad e Commission The commission generated f
17. ur bank details conectly If yourdetailsare not corect payment will not go through and you will have to wait until the next payment penod My Programs This report displays all the programs you have applied to and the status of your relationship with the program Click Advanced for additional options to include in the report Tick the checkboxes Eventand Program tanff to view the events that are paid forand the amount Payment The payment report displays transactions that have been paid into your account in the related payment run Click the sum in the Sum converted column for a breakdown of transactions where each transaction has its own row with detailed information Commissions for sales and leads are broken down per transaction while clicks and impressions are aggregated per day EPI information is also included allowing you to attnbute specific salesto specific custom events Transaction Sumi in Sum Local name currency converted currency GBP 28 00 GBP 238 00 GBP 28 00 i i i i i i Sales GBP 18 60 GBP S0 GBP 18 60 I I I I Site name Program 2 TradeDoubler Blinddater Leads i i CONFIDENTIAL 2009 TradeDoubler AB 10 fp TradeDoubler Market like you mean it Program Overview This report gives you an overview of all activities in one of your websites ora summary of all your websites It givesa precise descnption on the transactions that you have generated broken down per registered w
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