User Manual
Contents
1. uL a m a RE sateen n hinatan rune a liar ma Boles Th Us ENDE Haiars a gt dead Baian Cangas his Hird To get back to normal page layout click on the same icon again E bimi Demire Besir Lig ial Chee Femi lege Pup tute J Ssr n h Si Silobreaker ae 9 WE LECHE 50224 hi hat Ser en is E Foes murem Hg Bart iuh Ashir p Loree Howe Babar ed bbs oe rta eem rey Peed DE M a J Cm Bimma Gece 1 Gods anre l MEER T RU s labra es r Esa mm UAE ay bet Tee 1 E Th Exe erie fee i Ks 2 r Had b A Usa C Qi reme irem mma titm te aem ra iia a m iF i Pad eut x z AT ae J n isl EE reece tallest m cd I WE Maca e Cerne hah edd Aa m ES w 77 em A uid eser me mr iz aquse at on al p n Onde Feier 4a oe Pre nt Sul Barthes T Liu i Cassini 1 7 S rina a Patt lt 19 premium Sitopreaker The Hot2. f Alliance Corporation BMW Bayerische STS Company Motoren Werke AG v A Mercedes BenzipI AG Chrysler LLC d Cars t diua D Operating Income Stockholm Diesel Daimler Trucks Division Microsoft Corporation FIAT SpA You access the network but enter your search phrase in the search box at the top and press Network or click on the network widget in the 360 page LEER LLLLLLLILLLLLLELHEILLLIERAL LLUI xr LEG j P i a e ager a a Maas 360 Search HiolSpots Trends Timeline cem Ee dm FRI Ss P4 15 Mandela Person messo T ame zd o 9 dh Bdvaoced Search Oplona ra Feci A i ida m Xa a tati E Em a li i 1 Se E MEE Erit p boda 5 17 premium Sitobreaker The network shows entities as small icons and relationships as connecting lines between the different entities Strong relationships are displayed with stronger connections and entities with common relationships are visually grouped together The sliders above the network can be used to change the composition of entity types in the network The right hand side shows related entities which allows you to filte
3. fat ae 7 OT Hue a Diem did Lite ees Ait ain eia eb ae 23 2308 ie meses Sugiere r Cte iha mihi i l ine Lrg oe bem Er TTL Tami Pheg reed ede acra jee eg eg ET 005 ee _ Pee Jaa lar d 2015 lan Jus Rl Jam 2 cy ee eom 33 premium SILO Create M y List breaker Click on My List in the top menu bar to set up monitoring lists In My List you can define different groups of entities For example my competitor A My List can include people companies organizations key phrases products cities countries topics industries and publications Global operator account Mobile Network operators Competitors LOCAL TELE Premium publications All telecom news publications VIP Organisations VIP opinion makers Shared Lists syenskg operat rer Mew list name instructions gt gt Your list may be shared with colleagues in either a read only mode where other can use the list but not edit or as a collaborative list where your colleagues can add entities to the list Global operator account Cheng which will also update your list Adding new entities to M y List To add new entities using My List first type the word you are looking for then select the suggested Ent
4. Obama faces presidential crossroads FT President Obama aces a cholce in fils week s State of fhe Union m years the gains he has made or does he Info He will qo retreat for consoldation Mat conservatives will try to label _ Punika Jer 24 3011 by Abay Hers Entities Baya Chern Repablikan i Cimon THE CORPORATE MAKEOVER FE But fie phrasing above comes from imme the chairman and chief executive of General Electric George WwW Clinton Rober Ciiis ma General Electric Company News Channel mra gh Republican Party US Democratic Party U5 Lined Nations mers A Wie House Taxes Elections Im B IPod Deepwater Horizon DeLorean DIMC 12 Imas Tucson Cleveland Oho Unified States Milwaukee rera Unified Stas Iraq Asghanistan meme amp IT or IT internet amp Online Heal mas CNN com Video AFP wa Y anoo CNN Polkkal Ticker r Republican Panty U 3 paimi Obama Ar White Houtt D lnilrastructure POLITICAL HOT TOPIC 5 Monday January 24 2011 Pubin Jan 24 22 Ey CI Poic The CNN Bureau s maming speed read of fhe op stories making mews trom around the country and the world Click on fhe headlines for more WASHINGTON POLITICAL For the atest political mews waw CNNPolltics com CNN Sencie Republicans It takes tha VMS pusiri 23 22
5. credi on cem B 4 surprise bright spots in the economy Farming a recoveryot all ihe indudtnas impacted hae apes b b m fri ay Mi LE Jn ieee If you wish to rename a widget click on the heading type in the desired description and click OK Searching within widgets If you are looking for specific information relating to your My Page set up you can search within the filters For example if you would like to search for articles about the Prime minister of China within your Page Ford and M ergers amp Acquisitions in China without changing your permanent filters simply add your search key phrase in the general search box use the free text key phrase or a ready defined Entity and click Filter Eras Leer ee a Einm Tae ws Plages du Fam porem crobreaker To hd Ceim Cum 1 Tis bE ur mails uk Dm Dis EUN LEFT 4 surprise bright spots a GM in the economy anpa i iF ari TET IE i Puma p The resulting display will show only the information within your widgets and will only display the information you are looking for as represented in the examp
6. frasi Arinia With me streng economic growth Chana and Cninase companies pursuit of nas quicidy and Then Ther veas ur Edel thi aulprmlhen Many 23 by Strout fmi Tecnnalogy in energy and manufacturing industries Mangers and acquissons of Chinese Cina min break high fnis qwar The dati fram Thomson Reuters showed May 2 S016 Sy ety Online Entities Deslar China Fasenal Cina Dil Cors Led Eniiligs Geri Will kegen amp READ FULL ARTELE Laub Pees Even Cem Ford Moir zampany Eritie pred will eerie dram nir mees 17m pne irasi Ai DA To open the scrapbook in a separate page click on the scrapbook text in the top menu or click on the icon if the scrapbook widget has previously been added to your page Documents in Scrapboo jura Fam oe been oi Mami Sd ti m orm ii fens Sesh mno hue eee Pug ed at 11 EP 5 V mirum 4 ne ies Varese cy fe pees HL II dh et TO hess eee cron aper Bebe e ccrmebara ode Bip Ja 817 Geers ogee Bam imper T ee A Ae ee a LE AAE E aa ya upik Fen epee
7. 30 premium Sitobreaker Pree epee gible somni misiles regir iur sire Tebii He DI PADO RETO ARA Toc Fea m Leet Pee hil Adige ss sobreaker Manors Panes Review ld 25 GEL o repere bem d hEn riimid ee Pg bee ee ep ee a pi dee Bo ee pra Bei gee JD Sees pee ee Bye gle Bree eee ol ee eee ee Hew HE aru iL Hex T D a mti M ue 2 Sier 8 Pos T ee j 8 Ruac Ra z KU Bg eTRONUE i abor emp Opp ee GE eee IRS EE Se 2 E md pea ee Dae je Fa H pego nin an By Saree ge ee De ae eed ee ee GITE ee ee ee eee eee eee a ae ee ee eee FG Jmm Hi rerin ri in et gyi pnis Eu did m sum rune T me Firm A fa mua gt Um n pr Chas mass iene Tam omens k bie 8783 GENER SR PUGNO num By clicking on the header the user will
8. RIORUM aS IAN CHE GU ETIN DRE UNE TIENE 31 Changing headings Ex FEM FL Yr IS FER EE V YE 32 Searching within 32 varo der 33 eale MYLE 34 Adding new entities M EISE caskussssbetasa phu rode 34 Setting up FROM and ABOUT to Follow Your Influencers in a New Way 35 Export content to other 36 So Tree 37 38 premium Sitobreaker Introduction Today s deluge of information from old new and social media as well as from all internal sources forces us to deal with information in new ways Long gone are the days when just access to aggregated information was a competitive advantage Today it is all about how you manage to benefit from too much information that decides whether you ll be able to stay ahead of the curve Silobreaker Premium is the most powerful intelligence and media monitoring product online for corporate financial non profit and government agency users Whether your focus is on competitive intelligence early warning risk management media monitoring news search or all of the above Silobreaker Premium keeps you in the know Avail
9. All content Network Hot spots Trends Content Volume Quotes 360 profile You Tube videos Twitter Social media search and In Focus You can create multiple My Page tabs adapted for monitoring your specific areas of interest For example you may choose to monitor your brand in press and social media your competition s movements industry trends suppliers key customers prospects key influencers government and authorities Create a new tab in My Page r i My Company ET Eon Sei te on tres tab optional ae on PA mors widgets tc oes tab Znmam Anaypeal Teck Sceul Meca C y Ea 1 i xor Bin F 1 i 1 Fati y m E T LJ ih D For each widget a filter is set up defining what information the widget shall display When defining a filter you can choose between using ready defined Entities and or free key word search phrases If you want to form combinations of different search phrases entities Watch lists and use the AND OR or NOT functions you can use the Wizard to set up complex filters All filters are editable allowing you to open an already defined filter and change the settings 24 premium Sitobreaker Choose between the following Widgets Top stories News Blogs Press releases Report research Audio video Shows the major news relating to your filter set
10. Barack Damas ronel fal riis wakame nu Soc siderosis Anders YQemaen The Socks Democratic Party SWEL Esak Cinams Firs Feeponrsed Jan 24 2011 Updaned Jan 24 2011 13 Coi Social media to help President Obama reach out following State of the Union address te nation awaits President Barack Obama s State of te Union Address to fe Congress te House has released an announcement fo fhe efed frat President Obama and senior administration officials willl hold series of Ie online events fo answer Jem z4 2011 infemetional Easiness Time HE Errem Sorcha Medis Esak Wiha House Tweet about Barack Obama Ager Sate of fhe Union can Barack Obra Burn words Into acilon By CARRIE BUDOFF BROWN E 12711 345 AM EST mcm Hino miim ge rae meae Ghar 4 rea cum af 1 Arizora May Bring More Seeking Cuts President Barack taces new challenge trom mm Ioni e covers Gori Firs Reported Jean zs 2011 Jen z4 200711 SOTU forecast Pizzazz over policy Cerra substance In speech me will about jobs he deficit and fe inure aif iie rations troubled Published Jan 24 2011 Entities Byak Ones Tucson uin First Jan 23 200711 Updated Jan 24 2011 5 Documernis Firs Jan 24 20711 Updaned Jen 24 2011
11. You Tube Adding Premium Content In addition you can choose to import and index other Premium content sources and internal data The search monitoring analytical visualizations and e mail alerts will work in the same way for Premium content as for open source content This means that purchased analytical reports will be alerted to different subscribers if relevant for their work instead of having to search for information stored within the company The Premium content is only available for users with premium account right access Each user can be defined for which content he or she can have access to This means that not all users within the same organization must have the access to the same information Example of Premium Information sources are Premium external data Factiva Dow Jones Nexis Lexis Hoovers ProQuest SITE Intelligence Forrester Frost and Sullivan Thomson Reuters Gartner Standard amp Poors Strategy Analytics Industry subscription newsletters etc Internal data Silobreaker premium can also include internal data such as word documents PDF documents excel etc Import Formats Silobreaker has vast experience in the integration of multiple and different content resources through various interface and use a very flexible XM L format Any format that can be converted to XM L can be imported Ships with conversion support for TXT Office formats DOC x PPT x XLS x OpenOffice formats PDF Other
12. and groundwork for them freeing up time for analysis and qualified decision making Entities Entity or entities is a central concept of the Silobreaker search and visualization technology An entity is a person city country or similar and Silobreaker is entity focused because human knowledge is entity focused Entities are used by the Silobreaker technology to bring structure and extract knowledge from unstructured data like text in news articles Entities are linked to articles in Silobreaker because they are mentioned in such articles Silobreaker finds these entities and understands how they relate to each other in the news flow This is how Silobreaker is able to serve up its search results in so many different ways and across content types enabling you to navigate and analyse without the need for keyword based queries Entities are also referred to with different names IBM and International Business M achines all refer to the same company the Silobreaker results are based on many different spellings and aliases for each entity rather than just a single search word Entity definition of IBM Corp in Silobreaker IBM Corp Close Lc Company 17385 Entity Info Alias Current Aliases IBM Corporation IBM Corp 4 IBM IBM Corp International Business Machines Co International Business Machines There are several millions of defined entities in the Silobreaker Premium database The admin
13. formats build to order 37 premium Sitobreaker Security When you access our site using industry standard Secure Socket Layer SSL technology your information is protected using both server authentication and data encryption ensuring that your data 15 safe secure and available only to registered users in your organization Your data will be completely inaccessible to your competitors Silobreaker provides each user in your organization with a unique user name and password that must be entered each time a user logs on 38
14. roar Bu See Pet hra e i hiiia has bi Tila Dieting bial Eri Fise Dee cal bum Geren S LAUR Diim Parque Pana umma ee TUER Blu bine Fe J ks Emma one LT va Tia oe ee ee ee ene semen The Zu Plo e mmu Vien d Tii hE ees 760 eee Be S be Hed es Ej um la rien See bed ce ec ee ee Ted ee ee ee go Ts pee oe ee ee ee ee Ty ae fe MEA eel ee ar Ae 7 dec ba aai ee mas hni Pee Doe maay tia arde ee eg ele Pi parea nd ele ee ee unl PEREP LI cra 4 nam ee m ripa ang irri n n imul maius roim ban Bae 2 7 CE oe dee co aji pu rp sasiu al eG merge ET TE EEFE Pia aed lihe iog ieir ei Caii di LL Cacety guard veu HEA sis eats bg rekia pii do uhi re Lunr ee 7 De bs Dp dw DERE Tau Ie Dp wc em caes ae aed Fick cf Pam Pub Es php TETEE Mir Cee ll ca ee F dab m Du he ed ld Bund Fiore sto baj Face fur Pa meandi da imane irri og pers Poe da lc a imma haier ilm Lr ran 31 premium Sitobreaker Changing headings for a widget ors
15. update the chart If you want to see the Imm share of voice Se EET within a certain topic you can always add a filter to the Trend Page How is the result generated The chart shows the relative share of mentions in the news between the selected entities Y axis and the overall article volume in which the entities are mentioned If a filter is added to the Trend Page then the relative share of mentions is calculated based on documents matching the current filter 21 premium Sitobreaker The Time Series Page A time series is a useful way to visualize analyze and present changes or events that occur over periods of time The Silobreaker Time Series Page allows users to view news blogs and other data sources on a browsable graphical timeline where the search results are presented chronologically The Time Series allows the user to split the chronologically presented result on different sorting criteria such as Source Country Define your search and split the graph per country where the information was published from Publication Define your search and split the information per publication Document Type Define your search and split the information per document type news articles blogs press releases etc If a filter is added to the Time Line Page then the relative share of mentions is calculated based on documents matching the current filte
16. 01 by 13 premium Sitobreaker What s on the page The wide left column displays the latest news blogs and selected multi media content relevant to your search The analytics column to the right provides several contextual views of the search result At the top of the page you ll find a short summary and an image of the entity when available many of the entities will also have an included link to a fact sheet providing a short background and history How is the result generated The 360 page results are either based on structured data directly linked to the given entity such as fact sheets for people or geographic maps for cities or they are based on all documents linked to the given entity which is the case for latest stories Silobreaker also looks at the importance of an entity in text when it generates the result For example the Top Stories list will prioritize stories where the entity is mentioned very frequently Using In Focus text mining for better discovery The In Focus text mining box is one of the discovery tools you can use to more efficiently discover and find information when using the 360 page For every search you do the In Focus text mining widget will display the most frequent persons companies organizations key phrases topics products places countries and publications mentioned in your search result For example searching for David Cameron will give you sev
17. East Kilbride United Kingdom Nationality United Kingdom Liam Fox Fact Sheet Biography for Liam Fox In Context British Defence Secretary Liam Fox has warned that Iran could develop nuclear weapons of mass destruction as early as next year AndhraMews net Feb 01 2011 Latest Stories Germany and failed to deliver Defence Management 2 hours aga Iran Could Have Nuke by Next Year NewsMax com 21 hours ago Australia concerned over spate of PNG carjackings ABC Radio Australia News Feb 03 2011 Iranian parliament delivers rebuke to Ahmadinejad International Christian Embassy Jerusalem Feb 02 2011 MPs reprimand leaky ministers Y ahoo UK and Ireland Feb 02 2011 16 premium Sitobreaker The Network Page The Network Page finds things in the search result for you people organizations topics places and keywords understands how they relate to each other in the news and displays these connections in an interactive network This enables you to explore and see beyond your original focus Company Organization Person City Keyphrase 14 03 03 10 LL HS 11 D j N f 8 Frankfurt am Main 4 Bribery Christer Gardell vi i IL AB Volvo a Met Profit 3 Volkswagen AG v Fuel Call Renault SA EBIT Electric Car EUN Stuttgart Germany Scania AB Daimler lt It Mi Electric Vehicle Dieter Fete gnau Toyota Motor 4
18. Sitobrea ker User Manual remiu SILO premium Sitobreaker Contents hune 3 SHODreaKer 5 5 cM NER E T T m 5 ash RU 6 6 Benelreor 7 ISCO eee ae 7 E E E E 7 GN SUO canazn disse nena 8 Entity Search 9 Free text search and RENTE REIR A TER Y Pro A FUN UP 9 navanceg 12 SUE 13 Using In Focus text mining for better discovery 14 The Neb muon IMS V NEU EU 17 The SOLS 20 NE UU e 21 22 Monitoring agents and E mail 24 NES MERE UT 24 Create a new tab in ucc P a evil Resta RU 24 General filter for the entire tab nnns 28 YD OI DU CI DR UR 29 Setting up an E mail Alert for a M y mmn 30 TAS SIO aN
19. Spots Page Hot Spots Search provides geo mapping of news events and displays global or siobreaker Pede fran ME Aide sev Geant Cpe d local hot spots for any topic which has been selected The size of the hot spot indicates the size of the news iin story in terms of document volume and the intensity of the red color shows how i recent the story is y Interacting with the Map mE rm By hovering with the mouse over a hot spot you will see a popup displaying a link to the story that generated the hot spot click on it for further analysis The map is interactive which means that you can pan and zoom in the map by dragging with the mouse or by using the slider on your left hand side or by using the mouse wheel You can always change focus of the Hot Spots page by filtering on a certain topic If you filter the page on a geographical area such as a country the map will zoom in on that specific country How is the result generated Silobreaker has access to a geographical database of almost 300 000 places including local names and geographical coordinates This database is used to link documents to geographical areas whenever a document mentions a place or a city When a hot spot search is performed Silobreaker searches for stories that are highly geographically oriented i e stories where geographic names have a high r
20. able as SaaS Software as a Service in a single intuitive and secure user interface you can define monitoring targets trigger content aggregation perform analyses and display results in customized dashboards e mail alerts or by auto generated reports Silobreaker Premium enables you to Set up watch lists and collaborate with colleagues Monitor old new and social media content Upload internal content for side by side analysis against unstructured web content Track big movers in the information flow by heat tools and other analytics Save and export findings straight into 3rd party applications Silobreaker Premium removes the limitations of traditional keyword based queries and combines content aggregation with analytical tools and visualizations that help users improve their monitoring and discovery as well as analyze and make sense of their findings more efficiently straightaway and across user groups premium Sitobreaker Difference Silobreaker com vs Silobreaker Premium When migrating from Silobreaker com to Silobreaker Premium you will discover new features and content The main differences between Silobreaker com and Silobreaker Premium are Silobreaker_com Silobreaker Premium All Silobreaker com standard content functionality amp tools Additional language coverage Secure login through SSL encrytion Times series visualization tool Full size visualisation pages My Page dashboard for personalized s
21. at 08 00 Tora DAE en Ere i us iam Lisi at bep 7 ee eee E pacpreiagf emai you upcaedg c army new content on yit MyPa tab umm ima ee Cee ap berem Ham Aip anm onam iom ees get gee Tume Set alert OTe UE BEES aci bee c PUE mcs D a niis inl Roi ee iniri Rd TER LRG GcRAR Rl BERERE P R4 RR 5st ee Pri am wm ue irm JEANS Bed Doe Spe obs Alem ofa To set up an Email Alert Click on the Create Email Alert icon in the upper right corner Enter the recipients email addresses you wish to send the report to Set the delivery time and days you wish to receive the reports Note If you would like to receive just a weekly report mark only one day in the check box After defining the recipients and delivery options click save The report will be delivered via e mail in an html format presenting you with the latest incoming news representing the last report from your My Page dashboard To remove an Email Alert or add recipients click on the icon now called Modify Email Alert again click delete Email Alert or add more recipients You may also change delivery options and click save An Email Alert sample is shown below
22. ay which you currently use the search function in a regular Google type search engine The search engine supports all Boolean expressions For example new contract OR partnership You can also combine the use of defined entities and free text search person Bill Clinton AND partnership Common Boolean operators AND Both parts of the search expression must be included in the result of the search smoke AND oil You can also type AND expressions using the enter key smoke oil Sitobreaker OR NOT One of the search expressions must be included in the result of the search environment OR climate Excludes all articles including defined keywords smoke AND NOT oil Silobreaker specific search operators FROM list doclang doctype Presents the information written by a specific person organization or publication Example FROM Country United Kingdom Filter the search to include only documents published from news sites in the United Kingdom FROM Person Bill Clinton or FROM Organisation Clinton Global Initiative This search will present blogs or Twitter from Bill Clinton or the organization Clinton Global Initiative For the from feature to work properly all included blogs Twitter accounts etc must be mapped to an Entity This service is included in the Silobreaker Premium subscription As a user you supply the list of influencers and their blogs and twitter addresses to your Silobreaker c
23. be directed directly to the original source and article Using the dashboard When you hoover the mouse over a heading or entity a pop up window will display additional information about the article If you would like to read the entire article click on Read full article E dep tei me C mhem at memet an 20 Tee See ee ET CRE ieee ke Gee 1 Dea deu Bue aum cd eee dum a t zh Lemas brm T IN iaeia 4 surprise bright spots ee iTi r i in the EODOnoOITy p 5 rmm malas b brip mas Jn a m a miae iera uri mi mir wsr ex4dd lo eae cox mesi pim p li mom a ee Fi ja bei i bers Bae II prii DRE Dy Wages Tk eb Fos spol A EPP Emyr FET Ie E m id a m ruta Fc ego gx mu aua eem E PTS Miimi um DT REDE Eas daas PA jo aS oom i rT 17 A mU FCU ee ee o s quent ct TBE ma Speer Pump i ERG ERG DIR xp ON peni e ppe Lom Bimard caram bee t4 ge s B NYSE fn This Econocy PLA fetes bar wi rei E eee d
24. currently seeing on the page and narrow down your focus You can filter your search result on any topic term or entity you think is suitable by either clicking on the drill down icon next to an entity in the In Focus box or the right column of your result page or by typing in the filter term in the search box and clicking on the Filter button next to the Search button Page Filter v peermearion Racsm Whenever you have filtered a page in any way by using the search box or by drilling down you Will see that there is a yellow filter box at the top of the page This shows the current applied filter which is used to narrow down all content and analytical results for that page You can easily remove the filter by clicking on the small close symbol in the filter box More Search Options If you already know what type of Entity you are looking for such as a person a place or a company you can prefix your search term with the type Person Barack Obama or Barack Obama Person The entity types include person company organization keyphrase product city country topic site industry and publication If you would like to search for a phrase put quotation marks around your search terms example wireless network Using Boolean expressions You can use the operators AND OR and NOT to create more advanced queries You can also search or filter a current page to only inclu
25. de articles including the expression smoking gun FROM list My Competitors Presents the information written by one or many entities defined in a M y List A prerequisite is that for the from list feature to work properly all included blogs Twitter accounts etc must be mapped to an Entity This is a service included in the subscription for all Silobreaker Premium customers As a user you supply the list of influencers and their blogs and twitter addresses to your Silobreaker contact sales rep who will map the information to the right Entity Person Carl Bildt AND doclang Swedish Searches for information about the politician Carl Bildt in Swedish articles and documents fromdate 2010 05 01 todate 2010 07 01 Presents only information that was published in between a defined time period Whenever you have filtered a page in any way you will see a yellow filter box at the top of the page This shows the current applied filter which is used to narrow down all content and analytical results for that page 11 Sitobreaker Advanced Search Wizard You can access more advanced search options by clicking the Advanced Search link just below the search box Using this tool you can filter you search based on content type source and date range etc Company Fone urb cimpang ABE AR Coity Chris Search for documents that contain ad crisp fbr CompanytordMeol r Company e Merge
26. de results from a certain Publication by typing Publication New York Times or New York Times Publication If you would like to search for words that appear close to each other in the text put quotation marks around your search terms and add the symbol followed by the number of allowed middle words that you want to allow The search for George Bush 2 will then premium Sitobreaker results in documents containing George Bush George Walker Bush or George Herbert Walker Bush You can also group search expressions between Boolean operators by using parentheses Barack Obama and smoking and not smoking gun Entity search If you would like to use a defined entity for your search start typing the name in the search or filter box and use the suggestions presented by the auto complete function The auto complete function presents the entities according to content volume You can also type in entities manually in your search or filter box For manual entries use the following format For example person Bill Clinton company Microsoft Corporation organization Greenpeace International keyphrase emission product twinrix city London country France topic merger amp acquisitions industry Media amp Advertising publication New York Times Free text search and phrases If no entity defined matches your search or filter need you can use any type of word and or combination of words in the same w
27. earch monitoring and analysis Email alerts from multiple dashboards My Lists functionality for personalized watchlists and publication filters Collaborative tools for sharing My Lists and My Page Unlimited number of dashboards watchlists search agents email alerts and reports Social media real time search Twitter Facebook Google Buzz Google Blogs Heat measure for monitoring big movers in the media flow Scrapbaak functionality for saving and analyzing content Export of data in RTF HTML format to 3rd party applications Follow functionality for tracking entities or publications R55 and available for content feed to a customer s intranet Customer able to request add content sources Customer able ta add entities and keywords Product support and getting started customization User training and customer support Import and index other Premium content sources Gartner reports and internal data A premium Sitobreaker Silobreaker Premium features The features are divided into the following chapters Log in amp First page Search discover amp analysis Monitoring M y Pages and alerts Premium content Security Login To access Silobreaker Premium you need a password and a user name Click the Log in tab on the Silobreaker home page www silobreaker com enter your user name and password and click the Log in button Log in to Silobreaker Username Pas
28. elevance Only stories based on at least three documents are considered so for example a story reported by only two publications will not generate a hot spot For each story found the most important place is extracted and is used to pinpoint the hot spot on the map This means that if the story mentions two different places the hot spot will be placed on the most important one If a country is added to the filter the hot spot search will only consider stories that are located within that country 20 premium Sitobreaker The Trends Page With the Trends Page you can compare people companies or products to see who or what attracts most media attention based on mentions in the news Essentially it enables you to gauge trends from what the aggregate press corps is writing about If you go to the Trend Page by doing a Trend Search for an entity you ll see that Silobreaker automatically suggests two other related entities of the same type for comparison in the chart However you can easily replace the suggestions by either s obreaker ne ny ne SER UE selecting from other suggested names related to your search or by using ei n eerie the Add IDEE UE functionality m DE Please note once you have selected Weg S the entities you have s TA 0 aj yen to press the io ms Refresh button to
29. eral thousand articles By extracting the In Focus widget you will get a quick understanding what these articles are about who is involved who has written about David Cameron and what geographical locations are interesting in relationship to David Cameron Whenever you add a new filter on top of your search or change the search criteria the In Focus box will change accordingly analyzing the articles based on your search filters 14 Sitobreaker Extracted In Focus widget when searching for David Cameron Person The Conservative Party United Kingdom i Bakng amp Francia Services T amp Blotecn Autos Media amp Acvertising Retailing Legal Food amp Tobacco eam Telecom Aerosocace amp Detense mema amp Onine Tamon Telegraph News The Cofiee mouse ano News Discussion a Guardian C UK FT com UK News FT com Westmreter Blog Biene Lass Financial Tines UK Homepage Sitobreaker You can also filter the information by hovering over the In Focus box and click the filter icon 2 Nick Clegg Fredrik Reinfeldt Ed Miliband more Gordon Brown George Osborne Barack Obama Andy Coulson Angela Merkel William Hague Margaret Thatcher Tony Blair Steve Bell Vince Cab Liam Fox Liam Fox Person Title Secretary of State for Defence Organization The Conservative Party United Kingdom Date Of Birth 1961 09 22 Place Of Birth
30. iencer na tan amp Competitors V VES any Ford Motor Company Govemment Birth 04 08 1545 J Placejot Birth Kansas USA Hationality United States afi 0 Fact Sheet Biography for Alan Mulaly in Fou Setting up FROM and ABOUT to Follow Your Influencers in a New Way All organizations have different influencers These can be politicians authorities or influential organizations think tanks bloggers management executives or it can be specific publications Silobreaker allows you to not only see what media is writing about your influencers but to also see what your influencers are writing themselves in Twitter feeds blogs etc To set up this feature follow the steps listed below Create a list of your influencers in My List Go to My page and start a new tab Create widgets with information FROM your influencers Type as a filter from list name of the list for example from list Influencer and you will receive all feeds written by your influencers Create widgets with information ABOUT your influencers Type as a filter list name of the list for example list Influencer and you will receive all news blog press releases etc ABOUT your influencers Note For the From list feature to work properly all included blogs twitter accounts etc must be mapped to an Entity This service is included in the subscripti
31. istration tool for entity definitions are not generally available for users of Silobreaker Premium and thus managed by Silobreaker As part of becoming a Silobreaker Premium customer premium Sitobreaker Silobreaker works together with the customer to ensure all required entities of interest are defined in the system with the right aliases and conditions for contextual search Benefits of Entities Simplifies your search Instead of typing long search phrases with different spelling combinations you define the search string once and the use the defined entity Simplifies your use of filters Instead of typing long filter phrases with different spelling combinations you define the filter once and the use the defined entity The Entities feature improves the analysis mapping data to objects and giving life to visualization models All content is also classified after Silobreaker s Topics such as Solar Power or Terrorism All documents do not need to mention the name of a topic in order to be linked to it Silobreaker extracts the general understanding of the document from the entities in it and links it accordingly to its topics structure In Silobreaker you can easily find the defined entity It is all the words with an entity type that pop up in the auto suggestion box Search amp discover Searching in Silobreaker is done from the search box at the top of any page Search results are divided in
32. ity and click Add Entity You can also include an Entity when using the regular search page in Silobreaker n 7 key influencers etc Rerame List Shares collaborate Share as read xily Selected Search for entity to add America Movil Company AT amp T Inc Company Bharti Airtel Ltd Company China Mobile Communications Corp Company China Unicom Ltd Company Everything Everywhere Limited Company France Telecom Company Mobile Tele Systems OJSC Company DoCoMo Inc Company Orascom Telecom Company SingTel Mobile Company SingTel Optus Pty Ltd Company Sprint Nextel Corporation Company Telecom Italia SpA Company Telefonica 5 Company Telekomsel Company For example you find an interesting Entity in an article you are reading By clicking on the name a 360 page will open with all relating documents to this Entity By clicking on the List icon under the Entity name you can automatically add this Entity to one or more of your lists To accomplish this click on the List icon mark the list that should include this Entity and click on the List icon again 34 premium Sitobreaker HEWS SEARCH ANALYSIS INSIGHT Advanced Search Options gt gt Home Globallssues Technology Science Business Energy Countries Alan Mulally Included in Lists V hnf
33. le Ford and M ergers amp Acquisitions in China and articles including the Chinese Prime minster Wen Jiabao Creating widgets with multiple search phrases and entities If you have many entities you would like to include in one widget you can also use My List to set up watch lists instead of typing in very long search phrases 32 remium SiLobreaker Scrapbook The scrapbook is used for analyzing and reading articles in a separate page You may select the articles to send to the scrapbook by hovering the mouse over an article s heading When the pop up window appears click on the send to scrapbook icon Firmi Resensi 23 2219 tik SH OSOTD 77 Little alriinaz merger nes Geckos am confusing Those himel on Bie d s often maks sense 4 cdassie gp to speak was tha Haw Coke debacie a sparkling and cosy preduc Campaign Lied States ms J Mergers amp Acgqua ons Good WE 5c Auch AB Pad Ford Fuskm pone e hingin Shanghai Cihuvwn Canada ars Fine rFnmnpmiES by 20 21 Laban May Je ST 1 Denon Canada ested Sates B Mergers Haie Financial Reporting poes Ata Basing amp F inancal Services dines j Chim Bonis Jbuinal Finulma Geak Stait Trai P Ofna Chinese acquisitions may reach recod high m Sgad io
34. mation flow either by or about the Entity in question Profile widget of chosen Person set up as an entity Shows all Tweets relating to your filter set up Shows social media relating to you filter set up from Twitter Google Blog search Google Buzz and Facebook In Focus highlights the people companies organizations key phrases products cities countries topics industries and publications that are most frequently mentioned in relation to your search Shows all YouTube videos relating to you filter set up Time Serie widgets with auto refresh capabilities Split the graph according to your choice T oues E ae es eg ae Awa et T a pH DRDXG AEHIIGIHE Bd B4 GR ACD RD morn rU ip re Eou ath Videca eae b e ee 27 premium Sitobreaker General filter for the entire tab When setting up a new My Page tab you can create general and or specific page filters for each widget A general page filter is very useful when creating a page where you want all the widgets to use the same filter for example your company name Set a filter on this tab optional Filter on ford Set Fiter Wizard TS Ford Focus Product ts to this tab TS Ford Fiesta Product Con
35. nalytical Tools Social Media While typing your keywords i e Ford Silobreaker automatically provides you with Entity suggestions in a list just below the search box Choose one of the entities to find what you re looking for faster with more accurate search results or use a free text keyword then click Set Filter Ford Molor Company Set a filter on this tab optional Filler Motor Company ast Fiol Vi S After clicking the Filter button your filter is displayed in a yellow box Use the Wizard button if you would like to create a filter with combinations of many entities and key search words For example you want your My Page tab to display information about M ergers amp Acquisitions relating to Ford M otor Company in China Click on the Wizard button to create your Filter If no defined entities are available for your search you may enter any word s and press enter 28 premium Sitobreaker Search for documents thai contain Low But don t inchide documents that contain Limit search te documents fr m arcad L4 Esirict result to denumea mia You can also filter on publications For example if you wish to see what The New York Times writes about Ford and Mergers amp Acquisitions type your publication of choice in the publication search box as follows publication New York Times click ente
36. network By hovering over the midpoint of any relationship you can easily see the articles that explain the association Provides geo mapping of news events and displays global or local hot spots for any topic that you have selected within your search Compare people companies or products to see who or what attracts most media attention based on mentions in the news Note When using the Trend widget by default a page filter will be included If you wish to compare two companies such as Ford vs GM do not use a page filter unless you wish to filter the trend widget for a specific topic such as mergers amp acquistions Shows the number of documents articles blogs and audio amp video that you have selected within your search Shows your entities in a heat sorted list The Heat indicates whether the amount of documents during the last day or week relating to your search is higher or lower than average Heat is useful in tracking big E A Crai EI Has ase S d uli lt hiberna 26 premium Sitobreaker Quotes 360 profile Twitter Social media search In Focus YouTube videos Time Serie movers in the news The heat widget does not take any consideration to defined page filters and is based on all news articles linked to the entities Auto extracts quotes from the infor
37. on for all Silobreaker Premium customers As a user you must supply the list of influencers and their blogs and twitter addresses to your Silobreaker contact sales rep who will then map the information to the right Entity 35 premium Sitobreaker 1 Tertius ROSE or wat hem ji r 1 for gem d emm eis gm C E Rm emp gem eee glen og es bem a e m Sous Lr i Ss Eh ns T mme wem eats L Tap ber A im qoo emm l Up Thomson Reiles Pushes Further into Real Cast AOL AOL and Google Tie Up rga riers rb i ote 1 a 1 JJ Abrams Rounds Out The Super B super B Bulking A Super Cast H T eg loire r Ran dora mibi mL Sir flap pamti yes manus ey oma ee ge oleum 1 bi eip E eng pi immi F a mug ee saper 0 Ln Export content to other applications If you would like to export the information from a content widget to other applications you can use the export function For example you would like to export the documents to M icrosoft Word in order to develop a management report or a newsletter Follow the steps below Top Minnas AMAN my ininnncers iar J J Abrams Rounds Out The Super 8 Cast Click in the expo
38. ontact sales rep who will map the information to the right Entity Provides information about one or more of your entities defined in a watch list defined in My List see the My List section of this user guide for additional information on this function Example list My Competitors Using the search wizard you can click a drop down menu to see your defined My Lists Filter the search to a specific language Example doclang swedish OR doclang german Filter the search to a specific document types The document types are Article News Special Report Blog Press Release Audio Video and or Fact Sheet Example doctype Article OR doctype Blog doctype Press Release 10 premium Sitobreaker fromdate Presents only information that was published after a defined date Example fromdate 2010 05 01 Presents only information that was published after 2010 05 01 fromdate 24h Presents only information that was published the last 24 hours fromdate 15 Presents only information that was published the last 15 days todate Presents only information that was published before a defined date Example todate 2010 05 01 Combined search phrases You can also combine the different search expressions to create sophisticated search strings These can also be grouped using parenthesis Person Barack Obama AND smoking AND NOT smoking gun Searches for articles about Barack Obama and smoking but shall exclu
39. r Preece ev Dam Rr Aprin us Tear uipa eed doge land l a By clicking on a dot in the graph the specific news articles etc creating the position of the dot will be displayed in the news list 22 Sitobreaker The Time Series Page can also be use to present a time line graph of different objects not relating to a general search phrase LastHours LastDay LastMonth Custom Xbox 360 Product Nintendo Wii Product PlayStation3 Product L E e 2 23 premium Sitobreaker Monitoring agents and E mail alerts M y Page My Page enables you to design your own Silobreaker pages You can mix and match between the tools and features as well as drag and drop the widgets to personalize the layout Once you re done you can create a unique URL by clicking on Share Page with others and make your My Page available to colleagues The same ie ao T My Page tab will be created for any user who clicks on and activates the unique URL wich You find My Page in the upper right corner of Silobreaker As a premium customer you are given your own branded Page which may be easily customized by selecting among the following widgets Top stories News Blogs Reports research Audio video
40. r and then click search The wizard is editable This means that you can open the Wizard in a later stage and edit your Filter For example adding words that should not be included in your search Setting up Widgets When done setting a Page Tab filters if used You can start building your dashboard using the widgets of choice Simply click on the widget icon in the Set up menu wait until the widget appears on the dashboard and move the widget in one of the three columns using drag and drop If you have no need to further filter the specific widget click on save in the widget s upper right corner petes F i 4 surprise bight spots GM in the econormry B 4 Surprise Bright Spots nyse in This Economy aaju 29 premium Sitobreaker M ultiple widgets can be set up using different filters or by adding more specific filters to one widget on top of the general page filter The filter set up is done after clicking the widget icon according to the same principles as the general page filter Setting up an E mail Alert for a M y Page The My Page dashboard will provide you with a set of tools to find read and analyze the information which matches your defined filter As a user you can also set up an E mail Alert for the page For example you may set up an alert which shows all the latest news within your search delivered to your email as a report every morning
41. r the network on a certain topic At the bottom you ll see related documents and quotes Interacting with the Network By hovering with the mouse over an entity name a pop up appears that shows how the name fits in contextually with your search By hovering over a midpoint of any relationship you will see how the connection fits in and a list of documents showing the evidence for that connection AL a ila T i LASPAZE A Ae L d Pager BASE ami Re i e gt M T Documents indicating a relationship ru EE between VIASPACE Inc and Fuel Cell in context Fuel Cell in Context VIASP ACT Sapa See man Deen Bren s Ful Ce Test and Activate 5yziem Ay dogs nig tor EF i m Fnesrmn Any unwanted entities can be dragged and thrown away in the trash can which is located in the lower right corner This allows you to remove already known relationships and entities that you want to exclude from your analysis How is the result generated A key aspect of the network is that nothing is manually configured or structured beforehand Networks are generated on the fly when you make a query and will change dynamically over time as new documents are being published and imported into the system The network is generated in two steps First the search query is used to e
42. rectly to that name s E 360 page which then becomes the new focal e ouo point BA Erro SSS TUS RaeemodCmws um e premium Sitobreaker Search discover amp analysis The whole philosophy behind Silobreaker is to move away from the traditional keyword based search query which generates page after page of headline results and forces the user into a loop of continually adjusting the query to find relevance and context We see the keyword based query as a possible entry point followed by graphical search results which enable the user to discover navigate and drill down further without having to type in new keywords It would be difficult to imagine managing numerical data without the use of descriptive graphical representations Silobreaker believes that the same principle applies to handle vast quantities of textual data descriptive graphical representations are not a luxury but a necessity when trying to digest the vast quantities of information and data currently seen in today s world Traditional search engines require you to accurately pinpoint your search In many instances you need to be an expert in your field to take to full advantage of the information in databases and unstructured text The Silobreaker technology allows the novice to become an expert and the expert to become a discoverer Silobreakers technology quickly moves the user closer to the many possible answers by doing much of the searching
43. rs amp Acquisitions Punphrase ouni a at east png Lom aee pr ees i ee cap t Ihi urs ter any ef amp fy OF these Lati List But don t include documents that contain any 51 Pese unwaeted wardygenhes Limit search to documents from amy ol hese put amp cabor or any pubkeates theme Linea Select List punianaetdarng any rim 12 premium Sitobreaker 360 Search result The 360 page which is one of the most central pages in Silobreaker provides you with a full search result around your search term a person a company an industry or any other type of Entity The 360 page showsthe latest news blogs and selected multi media content as well as Silobreaker s analytical tools all in one single page premium Obreaker MEWS SEARCH ANALYSIS INSIGHT ance Business Organization United States Gouemment Date Of Birth 1951 05 04 Place Of Birth Honolulu Nationality Unfied States Fact Sheet Elography tor First F emorseni Jam 2011 Upate Jan zie 2011 4 Documen av Obama Anar ceram Tha Sc Darren Party CER aS Jan 26 20011 By 5 Time Line Trans ite 350 Search Network Hotspots Trends Countries Energy S Sverige bor lara av ObamaSverige bor Centattande sateningar Infrastruktur uflkining och forskning for aff t ekonomi Tier igen Det var eft
44. rt text at the top right corner of the widget Choose the format of the export currently Silobreaker supports RTF and HTM L export formats Note As a Premium user we can only export the heading and teaser including the links to the original source In cases where you have included a premium source with full text rights The Silobreaker tool will display full text articles and full text export 36 premium Sitobreaker Content With Silobreaker Premium you choose the content As a default any Silobreaker Premium user will have access to default content sources provided in the Silobreaker Premium service In the Premium service we have a default content database of approx 35 000 sources These are primarily news sites larger corporate news sites and larger blogs in English German and Swedish These sources are included in the subscription For blogs we can as an additional service include and index all blogs that contains by you decided selected key words Thus a total blog coverage for selected areas RSS for sites offering RSS feeds we can add these to the system and included in the subscriptions fee you can request 200 RSS feed to be added to the system per year For social media we offer included in the price a meta search of Google Buzz Twitter Facebook and Google Blogs A meta search means that that the information is presented in the system but not indexed or saved For video we currently import content from
45. sword Remember Me wildcard MWS SEARCH AMALTSUS INSPGHI EE The First Page si obreaker oe Silobreaker s First Page shows latest stories across all topics as well analytical results for the overall news flow People companies and other entities that are hot the news are highlighted aswell as visualizations of hot spots around the world mpm zs c pr oe drca nsi sismo nisal Erda Gye Seeing anc bo Dacmcar c FBI goes js after Anonymous for pro WikiLeaks DDoS attacks Tha Fi hu pura in hut for Coco wh portico in es uud Hut ut cT mzerscam bo acopcuting more bhan panch waren BOZE bha ine Ste Thurzcay Bung gourmet n abut Pub mira po by ni Tusc rica Oem Hmc Teta See The First Page is a great starting point for checking y Old guard in cabinet up on the latest news and offers many ways to C AR narrow your search or for navigating to more ZA i E specific areas on the site SERS You can mouse over or click on almost everything Remembering Challenger 25 years later where on the page allowing you to put the search result lt meat tc te in context drill down or quickly switch focus to tn tsi gain higher relevance or faster insight Just click ON 2 Flights to cancelled as volcano erupts any name and you ll go di
46. to display heading amp teaser or just heading plus show or hide duplicates Shows all audio amp video relating to your filter set up Configure the widget to display 5 10 20 or 40 Audio video within the same widget The remaining articles will be displayed on page 2 and sequentially E nee PF ee al a Wf OF i a Farewell ceremony for HK victims held at Manila r Pome Golam RES e dice mem 1 25 premium Sitobreaker All content Network Hot spots Trends Content Volume Heat for Entities in List thereafter The system allows you to choose to display heading amp teaser or just heading plus show or hide duplicates Shows all news blogs press releases research amp reports audio amp video in one widget relating to you filter set up Configure the widget to display 5 10 20 or 40 documents within the same widget The remaining articles will be displayed on page 2 and sequentially thereafter The system allows you to choose to display heading amp teaser or just heading plus show or hide duplicates Visualizes relationships or associations found in your search result in real time understands how they relate to each other in the news and displays these connections in an interactive
47. to five main categories which have been customized to allow the user to decide how he would like to view the result either as list of text documents or different visualizations 360 Search Network Hot Spots Trends Timeline 360 Search Network Hot Spots Trends Time Line iPhone Product Search Filter Advanced Search Options gt Simple Search Type In one or several search terms separated by space in the search box click Search and a new search is performed and presented on the current page The result is based on documents and results matching all keywords that you entered premium Sitobreaker Automatic Suggestions While you re typing your keywords you ll notice that Silobreaker automatically provides you with Entity suggestions in a list just below the search box Choose one of the entities to find what you re looking for faster and more accurately 360 Search Network Hot Spots Trends Time Line Search Fiter Bank of America Corp Company South America World Region Feedback Identify Entity American Idol Product Americas Continent es American International Group Company Working with filters Filter or Drill Down is a search within search functionality that enables you to find even better contextual relevance or reduce your search result to a more manageable amount of content Click the Filter button to filter what you re
48. up based on algorithms relating to that filter set up When using the Top stories widget you can choose to display the top 4 6 12 or 17 news stories Shows all news relating to your filter set up You can configure the widget to display 5 10 20 or 40 news articles within the same widget The remaining articles will be displayed on page 2 and sequentially thereafter The system allows you to choose to display a heading amp teaser or just a heading plus show or hide duplicates Shows all blogs relating to your filter set up Configure the widget to display 5 10 20 or 40 blogs within the same widget The remaining articles will be displayed on page 2 and sequentially thereafter The system allows you to choose to display a heading amp teaser or just a heading plus show or hide duplicates Shows all press releases relating to your filter set up Configure the widget to display 5 10 20 or 40 press releases within the same widget The remaining articles will be displayed on page 2 and sequentially thereafter The system allows you to choose to display a heading amp teaser or just a heading plus show or hide duplicates Shows all reports amp research relating to your filter set up You can configure the widget to display 5 10 20 or 40 reports within the same widget The remaining articles will be displayed on page 2 and sequentially thereafter The system allows you to choose
49. xtract the most relevant entities from the documents matching the search Secondly the documents are analyzed to identify links between these entities Network links are based on co occurrence in documents If two entities are mentioned in the same paragraph it s an indication or evidence that they in some sense are related Each connection in the network is based on such evidence The evidence is extracted from all the documents related to the network search Once a filter has been applied then only documents matching that filter are used for the analysis The Network Pages shows a maximum of 30 entities in the same network and is based on frequency If your drag one entity displayed in the network to the trash can the Network Page will use new entities if available with less frequency 18 premium Sitopreaker Full Size Visualization When using the network page times series and other visualizations pages you can use the maximize icon to increase the work area Premium Demo Out Change Password Scrapbook My Lists Page Translate maximize Click on the maximize icon in the upper right corner and the visualization will use the full screen Compare Femen Pecan H Ji Tasa rs Irt amc 2 n 1 Urik a mishbe p A aen rupe UT A aim ey MPa rs Seemed T a
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