egta Cost per Thousand Database 2008
Contents
1. in which case you will not be able to use the Software The SOFTWARE is protected by copyright laws and international copyright treaties as well as OFF do not agree to the terms of this license agreement Sd On the Select Destination Location page click on the Next button if you agree with the default location i e C Program Files PrimoPDF Otherwise select your own destination location and then click on Next amp PrimoPDF Setup Installation Folder Where would you like PrimoPDF to be installed The software will be installed in the folder listed below To select a different location either type in a new path or click Change to browse for an existing folder Install PrimoPDF to C Program Files activePDF PrimaPDF Space required 16 1 MB Space available on selected drive 30 19 GB Cancel Once the program has completed installation you will be prompted to Finish the installation The wizard will then close PrimoPDF Setup The PrimoPDF 3 1 installation is complete Thank you for choosing PrimoPDF Please click Finish to exit this installer Open PrimoPDF User Manual Brought to you by activePDF Inc Once you have closed the Primo PDF wizard the c 000 database will ask you if you have succeeded in installing the Primo PDF software Click Yes if this is the case Primo PDF Install Did you succed installing Primo PDF No You2. should begin automatically fig 2a If it does not navigate to your desktop and double click on the setup icon On the Setup C000 TV 2008 setup wizard page click on the Next button to continue the installation fig 2a Fig 2a i Setup c000 TV 2006 Welcome to the c000 TY 2006 A Setup Wizard This will install c000 TY 2006 on your computer It is recommended that you close all other applications before continuing Click Next to continue or Cancel to exit Setup e The next page that appears is the license agreement fig 2b Once you have read it carefully click on I accept the agreement and then click on the Next button Fig 2b ie Setup c000 TV 2005b License Agreement Please read the following important information before continuing Please read the following License Agreement You must accept the terms of this agreement before continuing with the installation SOFTWARE LICENSE PLEASE READ THIS LICENSE CAREFULLY BEFORE USING THIS SOFTWARE BY USING THIS SOFTWARE YOU AGREE TO BECOME BOUND BY THE TERMS OF THIS LICENSE IF YOU DO NOT AGREE TO THE TERMS OF THIS LICENSE DO NOT USE THIS SOFTWARE AND PROMPTLY RETURN IT TO THE egta The enclosed Database Software is licensed not sold to you by egta and accept the agreement I do not accept the agreement e On the Select Destination Location page fig 2c click on the Next button if you a
3. COLOR 740 ESC P 2 Properties Status Ready Type Epson Stylus COLOR 740 ESC P 2 Where LPT1 Comment m Paper Orientation Size Ad v Portrait D Source Automatically Select x Landscape Network OK Cancel _Network _ emea Fig 5c Print e e E m Printer Name HP PSC 500 x Properties Status Ready Type HP PSC 500 Where D0OT4_001 Comment J Print to file m Print range Copies All Number of copies fi Pages from 1 tafi i l l 1 1 2 2 3 3 is Collate Number pages from 1 OLE I Update all Links before printing Cancel 5B Printing to Adobe PDF e You may print every layout featuring a PDF button e A simple click on this PDF button will open a first dialog box fig 5d Fig 5d Install PDF Feature You should first install Primo PDF to use this Feature do you want to install it now Cancel Yes This dialog box asks you if you wish to install Primo PDF PDF writer if you do not currently have it Click Yes to continue and a second dialog box will open fig 5e This dialog box asks you to follow the Primo PDF installation wizard without quitting the c 000 database software Click OK to continue to the third dialog box fig 5f Fig 5e Information In the Primo PDF installation window please click on the Next button without quitting C O00 database software The Primo PDF se
4. TV LESI puler 13 hed Aree m2 A D inh eee wre esa AL Gane 2007 A16 GDP Capita 2007 he GDO p a33 BPS Capita 2007 GRPs TV adspend amp adv time a1907 inflation rate 2007 ENT A1906 Inflation rate 2006 Forecast a2238 Exchasge rate 2007 2006 egta C 000 television 2008 Version 10 2 2006 Segts All rghts reserve e To access the main menu when you are in the Comparative tables menu click on top right button fig 4a To navigate between the tables click on the gt gt or lt lt button at the top of the screen fig 4g Fig 4g Comparative Tables table 017 26 General Informat on T al al w Comiry c one tv Population Land Ares Density GDP PPS PPS Iefi Rate InfLR te Exch Rate Country T km capita 2007 2008 2007 06 gt Austris Eu 2 S S2656 EUR 102 2 31 848 EUR 2 2 2 3 Austria eu lee 330 800 GP 2SREUR 05 2 IER 1 6 2 0 Belgium Nort Belgium South 3 EU 346 330 S00 M3r 2S7 EUA 105 2 AS 700 EUR 2 85 20 Belgium Sout gt tiger BU e 28 899 3782 EVA 35 7 9 316 GUR 7 6 5 0 Bulgaria gt Canada Quebec s 204 33 26 3 Qua 327 2 20 860 tur 3 2 0 2 1 Geena Geet gt Gate EU 78 37 485 441 EUR 64 0 3 168 EUR 2 84 4 7 02 a Crech Republic Eu 8 866 132 228 130 12 383 BUR 61 6 20 S24 EUR 3 0 3 5 2 i Ceech Republi Estonia EL 45227 30 3 547 1 331 EUA 55 2 EF 76S EUR 6 73 7 3 Estonia f tu 170739 33 873 BUR o 29 504 FUR a 1w Finland m tu 226 18
5. tepsatra egta com Website http www egta com association of television and radio Ses This database solution was developed by BH amp A sprl bvba FileMaker Solutions Alliance Partner level Member Rue Vanderkinderestraat 471 B 1180 Brussels Tel 32 2 345 78 52 Fax 32 2 538 21 66 Email info bh a com http www bh a com USER WARNINGS This solution contains passwords which can only be provided by the developer identified above This file is not customizable Contact BH amp A for information on customizing this database solution BH amp A amp egta July 2008 Portions of software are FileMaker Inc All rights reserved FileMaker is a registered trademark of FileMaker Inc Microsoft is a registered trademark of Microsoft Corporation Microsoft Windows is a registered trademark of Microsoft Corporation Other products and brands are registered trademarks or trademarks of their respective owners
6. 2008 egtachO0 482322 National Files Menu Select a country Select a chapter Contents of the chapter A General information about the country austria A General information about the country PAGE I Total population ares GOP GOF capits Inflation rate PPS per capita currenty and conversion rates YAP ENA ERO BERS NTE RY ny Go tw thes chapter Goto page g egta C 000 television 2008 Version 10 2 2008 ezta All nghts reserved Select a country by clicking on the country scrolling menu fig 4b e Browse the data from the beginning by double clicking on General information about the country or access a specific chapter by double clicking on the name of this chapter When clicking once the content of the selected chapter appears on the right e You may choose to access a specific page with the button Go to page button in the bottom right corner fig 4b Enter the page number you want to browse and click on Go to page Fig 4b B 000 TV 2008 egtachO0 482322 National Files Menu ane ae seer ontents of the pter PEP aye information about the countr A General information about the country Eelgiun rortr Le i TV market in genere PAGE t Tatal population eres GOP GOP capita Inflation rate PSS Sulgeria per capita currency and conversion rates snada Quebec Televisio timing sean E Price of advertising technical factors Czech Republic Estonia P Brice of advertis
7. 92242 29 765 BUR 106 2 37 S17 EUR 3 9 2 3 france Carmany EU Baa 2423800 23 445 EUR 103 9 28345 EUR 2 34 2 4 Cermany Hungary Eu 3 030 208 102 077 OSI EUR 529 25 966 EUR 7 35 7 8 Hungary p seur S eieGee 70273 85632 42 024 EUR 7 7 3S 549 EUR 2 93 29 Ireland gt W BL 196 sas 34 25 968 GUA 2 25 300 sur 2 22 Ttaly gt Lithuania E s2 28028 277 BUR 55 8 54834 EUR s 85 6 3 Uthuania Netherlands 334 559537 GSESEEUR 1047 SR 6S8 EUR 2 6 2 5 Netherlands Pan European Pan European a GEL 1 8 307 246 amp 06i FUA 39 6 3 324 BUR 2 68 zew o Poland Romania eL 3 121 43 5424 BUR 56 4 9 955 tuk 3 2 Romania gt Rise E e 341 732 6 22 EUR 61 7 GO 7S7 EUR 21 94 12 9 t Rus sive 200 33542 16 569 EUR 74 1 22374 EUR 2 75 4 1 Slovenia South atice 39 200 292 4 181 EUR 7 15 iLi co South Africa gt jw ss 49 84 23 06 BUR 90 2 2635s RUR 28 3 0 Spain gt Sweden 20 s 36 149 BUR 118 3 50 569 tUr 2 1 0 Sweden 5 amp EU 182 3093 4 5 META 12 6 SER 0 8 1 0 Switzerland Turkey 5 2 EUR 34 26 6315 EUR 625 0 360 EUR 8 83 ss 24 Wy Ukraine 7 2 BLG EUR 93 3 1 949 EUR ga 10 9 ot Ukraine United Kingdom J 2 023 50 33 254 GUA ss 29 294 fuk 2 2 3 United Kingdo e You may also exclude one or several countries you are less interested in by clicking on the button sign fig 4h in front of each country line To get back to the full list of countries simply click on the button sign in the top left
8. F THE LICENSE IF YOU DO NOT AGREE TO THE TERMS OF THE LICENSE DO NOT USE THIS SOFTWARE 3 Starting the database e Click the Start button in the lower left corner of your screen then go into Programs and then c000 TV 2008 and click on the c000 TV 2008 icon fig 3a note you can click on the desktop shortcut or the quick launch shortcut if you created one during the installation of the program Fig 3a fia cO00 TY 2006 d A cOO00 TY 2006 c000 TY 2006 on the Web ay Uninstall c000 TY 2006 cOO0 TY 2006 e Enter your user name egtac000 Only for the first opening fig 3b Enter your password egtac000 and click OK fig 3b Fig 3b Open c000_tv_2006v1 SY Open cOO0_ty_2006 1 using eE Account Name and Password Account Name egtacO00 Password eee Change Password Cancel 4 Viewing data 4A The Main Menu From the Main Menu click on e National files to access national data about any specific country e Comparative tables to compare answers from either all countries or for subset of them with a fixed selection of criteria A C000 TV 2008 egtac000 482322 K 08 edition of the egta c 000 database egt egta C 000 teleweion 7008 Version 10 2 2008 egte Al rights reserved 4B The National Files Menu When in the National files menu to go back to the Main Menu click on the button fig 4a F 000 TV
9. Yo fo Cost per Thousand Database 2008 Technical and marketing factors that have an influence on the cost per thousand association of televisi d radi User manual v9 0 egta 2008 e G a Table of Contents 1 Minimumi reg iremeNntS oeseri E T A A A EE EA 2 PAETAE EIE oT E a E E E E aman E EE 2 3 Stafting the database ise ce vcs na secsssnueusenauuiaceausnasaccasussausaesssusasuece seeesnasee uaa iaieiiea aia aeie E AEAEE E AERE EENAA NEEESE SEPA A NEREA ad Aa Erea 3 ABANT E N E EE E E E EE aacamenea sa sasusasaanssacennsacssacsacsasaexeseseeneene eee 3 AA The Main Wie Mls ac asnanasaccacaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaadsavasiaaapaseessenseesds aaaaaaaaaaaaaaaaaaaaaaaaassipanseasueseeceeeeesaexsSbenssussssssnsssnneeettecaeeeeeesenn OOOO NSS 3 4B The National Files IW Ci ce ssssscsnnnnnnnnnsinapacnnnnepnnennnnnnnnnnnsrnnscayecededcentiaaaiaiseeneceedeassaatadaaaaaaccecencunbiiadae tect eneeceueneesassosaussessansasaaadiiaetaeeenereeneeres 3 AC Comparative ld Sy ae o2 ce oa scnacsssessercassabsssuaasscsessonaassevsousauase eeneasesedcacaadcaineensanasaneanauaseansuueanstonccneecuaaacausenueaceseceaanannccesaenaaecantusuemaaetantectetive 4 AD EXport Onto ECE as nnsusnrnessisiasnanaaacaias neeaae nanea EEE S NEEE ANAON ONNO EEEE EEEIEE EEEO TAE 5 4E Using Multiple WINAOWS ac ecard dead teed te EEEE EREEREER TENE A AEEA T EREET REENE ESEE ERRER kas One T T AA A S Ae See 5 Be PUN ea tenckeenceaemccnatencccasacccctaa tet ccagenceccmecccasamecacs
10. anmcasseneusssmacus seman aie cea aeuraias see ncucesmoeuescurnceeaacuseyetrucsersnuetenameseuewsass 5 5A Printing from the national files section ceccciveccccccecscecccccadunnaenseesssasceaiccsiisecencndadunsseuseeaseasacuncansacioudanccteessulsslaeaaene sauce duneidudcaccceeses waa mns gO NNUNA NIN Ne 5 5B Printinge tO Adobe PDE ees E EE saaceuseconcanecunenceccauevanataaedacstaneeese 6 5C Printing from the comparative tables Section wcsssccccssnnnacsnccesessusnvcvsvevacepnaunssenenanisveiiereceuseunsantasdaasadtesennsive aomemmnnnmnateunntenennten EEEREN EEN 7 Z MOUDIESNOOlIME eere seene eee EEEE EEEE SEE E A A EA A AEEA E 7 TechnicalassistanNCe eeens a E A TEE EEE TTTTT TTT T TTT ee eeC TTR eee 7 1 Minimum requirements An Intel Compatible PC Pentium III 500 MHz or higher At least 256 MB of RAM A Hard disk with at least 100 MB of free space Win 2000 with Service Pack 4 or later or Win XP with Service Pack 2 Microsoft Outlook or Outlook Express or another email application that is MAPI compliant installed and configured properly e A min 1024x768 video board and compatible monitor e Recommended An Intel Pentium IIl PC with Win XP Professional SP2 2 Installing the database IMPORTANT YOU MUST HAVE THE APPROPRIATE RIGHTS TO INSTALL THIS DATABASE WHEREBY YOU WILL ALSO BE INSTALLING A NEW PROGRAM e Download the database from the egta link provided in your email e Once the database is completely downloaded the setup
11. are then ready to print to PDF from the c 000 database To print the current page for this country only select This country to print the same page for all countries select All countries Message Do you want to create a PDF for this page for this country or For all the countries Cancel All countries You will then have the options to save and name your PDF document at the option Save As Once you have selected where to save your pdf and what to name it click on Create PDF nitro software aR Ss Screen Print eBook Prepress Custom Document Properties Empty Change Firefox and PDF PDF Security None Change There are so many Firefox users these days in part because of the great add ons Pan z you can get The free PDF Download Save As c Documents and Settings yachada Desktop extension for example helps you stop browser crashes and regain control over Post Process Open PDF PDF files on the web Options Create PDF Cancel Read about PDF Download 5C Printing from the comparative tables section e You may print every table by clicking on the print button in the menu above the table fig 5g Fig 5g A first dialog box appears Print Set up fig 5b where you must select a printer page orientation landscape and page size Ensure you change your page size to A3 e When ready click on OK 7 Troubleshooting If you are unable to enter the database A dialog
12. box appears FileMaker Pro could not be launched because of incorrect installation missing components or insufficient memory check that your computer complies with the minimum requirements See 1 Minimum requirements and that you have Internet Explorer 4 0 or a later version installed Contact your system administrator for further inquiries If you are unable to go back to the Main Menu press Alt Ctrl Del to quit the application then click End Task If the problem occurs frequently please send an email to egta bh a com with as many details as you can provide Damaged files Power failures hardware problems or other factors can damage the database files When the runtime application discovers a damaged file a dialog box appears telling you to contact the developer Simply reinstall the database See 2 How to install the database Cannot print comparative tables Try printing the table first to PDF and then saving to your desktop Re try printing the comparative table again using the Print button Technical assistance Email egta bh a com Tel 32 2 345 78 52 Fax 32 2 538 21 66 For further inquiries Emails katty roberfroid egta com or rachada tepsatra egta com Tel General 32 2 290 31 31 Tel Direct 32 2 290 31 32 An initiative of egta association of television and radio sales houses rue Wiertz 50 B 1050 Brussels Belgium Tel 32 2 290 31 31 Emails katty roberfroid egta com or rachada
13. fig 4h e To display only Western or Eastern European countries click on the buttons W or E in the top left corner of the table fig 4h Fig 4h Tit me e You also have the possibility to sort rank the data per column in ascending order To do so click on the title of the column you wish to sort After the column has been sorted a Sorted image will appear above the column top of fig 4i Fig 4i al c 000 TV 1 8 EUR 3 0 EUR 3 1 EUR 4 1 EUR 4 7 EUR 5 2 EUR 7 6 EUR 8 6 EUR 8 6 EUR 8 6 EUR 9 1 EUR 9 3 EUR 10 3 EUR 11 0 EUR 11 0 EUR 11 5 EUR 12 0 EUR 13 7 EUR 14 8 EUR 15 0 EUR 17 8 EUR 18 3 EUR 12 2518 Click on a specific data field to go to the related national file at the page where the related question is listed fig 4 i j Go back to the table last viewed by clicking on the Tables button fig 4k Fig 4j National Files Russia page 28 34 F Price of Advertising Marketing Factors Source TNS Gallup VI 4D Export onto Excel In this version of c 000 you may export data onto Excel from the comparative tables only In each desired table click the Excel button fig 41 Fig 4l The Excel document will automatically open with the exported information related to the page and the countries you are browsing The document can then be saved The database cannot export to versions earlier than Excel 97 4E Using Multiple Windows In this version
14. gree with the default location i e C Program Files cO00 TV 2008 Otherwise select your own destination location and then click on Next Fig 2c ie Setup cO00 TV 2005b Select Destination Location Where should c000 TY 2005b be installed J Setup will install cCO00 TY 2005b into the following folder To continue click Next If you would like to select a different folder click Browse C Program Files c000 Tv 2009 At least 144 5 MB of free disk space is required e On the Select Start Menu Folder page fig 2d click on the Next button if you agree with the default location i e c000 TV 2008 Otherwise select your own destination location and then click on Next Fig 2d fe Setup c000 TV 2005b Select Start Menu Folder Where should Setup place the program s shortcuts Setup will create the program s shortcuts in the following Start Menu folder To continue click Next IF you would like to select a different folder click Browse c000 TV 2005 C Don t create a Start Menu folder e Choose Create a desktop icon or Create a Quick Launch icon if you want to make a shortcut on your desktop or quick launch bar to access the database faster fig 2e Click Next to continue the setup Fig 2e fe Setup C000 TV 2005e Sz Select Additional Tasks is Which additional tasks should be performed Q Select the additional tasks you would like Setup to perform while
15. ing maricating factors egta C 000 television 2008 Version 10 2 2008 egte All rights reserved e When you are in the National files mode fig 4c on any page to go to the next page click on the gt gt button fig 4d To come back to the previous page click on the lt lt button To return to the National files menu click on the Files Menu button fig 4d Fig 4c National Files Austria page 01 34 A General Information 32 846 103 2 nflat Curre Exchange egta C 000 television 2008 Version 10 2 2006 egta Al nghts reserved ci Fig 4d e You may choose to access a specific page with the button Go fig 4e Select the country and or enter the page number you want to browse then click on Go Fig 4e Country SS a co e Please note that you will see occasional which indicates that more information is available for a specific question via tooltip To view the tooltip simply hold your mouse over the asterisk and the additional information will appear 4C Comparative tables In total there are 26 tables each with a selection of fixed criteria fig 4f To access one of those tables double click on the desired table button Fig 4f ay cOO0 tv 2008 C000 TV 2008 egtac000 482322 Zij Sy Window gdt About TV main menu Comparative Tables Menu Select a table Contents of the table Genera information Table 1 General Information F2221 C000
16. installing C000 TV 2005e then click Next Additional icons Create a desktop icon C Create a Quick Launch icon e On the following screen fig 2f check that all the information is correct and click Install to begin installing the program For any reason if the information is incorrect or you wish to change the choices you have made click Back and correct them Fig 2f ie Setup cO00 TV 2005b Ready to Install Setup is now ready to begin installing cO00 TY 2005b on your computer Click Install to continue with the installation or click Back if you want to review or change any settings Destination location C Program Files c000 TY 2005 Start Menu folder c000 TY 2005 Additional tasks Additional icons Create a desktop icon Create a Quick Launch icon Once the program has completed installation you will be prompted to Finish the installation fig 2g e You may choose to launch c000 TV 2008 automatically upon termination of the installation program Fig 2g iG Setup c000 TV 2006 Completing the c000 TV 2006 By Setup Wizard amp Setup has finished installing cOO0 TY 2006 on your computer The application may be launched by selecting the installed icons Click Finish to exit Setup Launch cf00 TY 2006 IMPORTANT PLEASE READ THE ATTACHED LICENSE CAREFULLY BEFORE USING THIS SOFTWARE BY USING THIS SOFTWARE YOU AGREE TO BECOME BOUND BY THE TERMS O
17. of c 000 you can have multiple windows showing different pages of the database opened at the same time e Click on the New Window button fig 4m located on the bottom right corner of most of the windows and a new window will appear on top of the one you were previously viewing After opening multiple windows in order to close them you must click on the Close Window button fig 4m located in the bottom right hand corner note be careful not to close your last window as you will then be closing the database completely Fig 4m New Window Close Window 5 Printing 5A Printing from the national files section You may print every layout featuring a Print button fig 4d e A simple click on this Print button will open a first dialog box fig 5a To print the current page select This page to print all the pages about the current country select All pages Fig 5a FileMaker Pro xj Do you want to print this page or all the pages about this country Cancel All pages p e A second dialog box appears Print Set up fig 5b where you must select a printer page orientation landscape and scaling When ready click on OK In the second print dialog box fig 5c next to Print choose Current record Attention current record means all the information related to one country e Click OK Fig 5b EO I 2 xi Printer Name Epson Stylus
18. tup wizard appears Click on the Next button to continue the installation Fig 5f T PrimoPDF Setup Welcome Welcome to the installer for PrimoPDF 3 1 Itis strongly recommended that you exit all Windows programs before continuing with this installation If you have any other programs running please click Cancel close the programs and run this setup again We also recommend removing any prior versions of PrimoPDF before continuing with the PrimoPDF 3 0 installation Otherwise click Next to continue Brought to you by activePDF Inc Cancel The next page that appears is the license agreement Once you have read it carefully click on I accept the agreement and then click on the Next button PrimoPDF Setup License Agreement Please read the following license agreement carefully NOTICE TO USER THIS IS A CONTRACT BY INSTALLING THIS SOFTWARE YOU ACCEPT ALL THE TERMS AND CONDITIONS OF THIS AGREEMENT This activePDF Inc ACTIVEPDF End User License Agreement EULA accompanies this activePDF product PRIMOPDF and related explanatory materials SOFTWARE The term SOFTWARE shall also include any upgrades modified versions or updates of the Software licensed to you by ACTIVEPDF Please read this EULA carefully If you are reading this prior to electronic distribution you will be asked to accept this agreement and continue to install or if you wish to decline this agreement
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