NATURAL EXHIBITOR PROSPECTUS - Shows Home Page
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1. mia A e a a A y NA TIE NG Gt y B JEN EXHIBITOR PROSPECTUS a gt wie Te GC FF he ET As the natural marketplace continues to be on the cutting edge with consumer demands Natural food store retailers are aggressively pursuing on trend and new product assortments to secure consumer loyal ty The KeHE Natural Spring Show has a reputation of providing an avenue to match these retailers with vendors whose products identify and set upcoming trends With their ability to make buying decisions quickly these retailers use this show to support emerging brands as well as their existing product assort ments The KeHE Natural Spring Show will showcase all product categories including natural and organic fresh VMS and personal care bulk household cleaning supplies international and domestic specialty and general merchandise Each vendor is encouraged to present attending retailers with new items sea St sonally relevant shippers pallet deals and case stacks and other hot priced promotional opportunities to promote your brands Promotional months for this show will mirror the June July and August 2016 dates however show pro motions are madi from Marsiya Monthy bering ie mE SCHEDULE OF EVENTS a 8 00 a m 5 00 p m 8 00 a m 2 00 p m 3 00 p m 6 00 p m 6 00 p m 8 00 p m Registration Open Exhibitor Setup Exhibit Hall Open Reta2. must be properly located and protected by safety barriers and fire proofed to prevent fire hazards or personal accidents to spectators KeHE reserves the right to dispose of any food items that may pose a health and safety risk i e food that has gone bad due to heat or food that attracts insects 14 Guests under 21 Exhibitors amp Guests Policy At the request of KeHE s Risk Management group and of the each show venue all under age personnel must be accompanied by an adult with Show ID at all times including all show floor and show sponsored functions All exhibitors and attendees are asked to abide and enforce such policy Failure to comply may lead to KeHE show s contract termination 15 Payments Full payment for all exhibitors is due February 12 2016 If full pay ment and promotional allowance form s are not received by Febru ary 12 2016 KeHE will not assign the exhibitor a table location and may cancel the show participation If application is honored despite non payment a credit card will be required to complete payment Ad ditionally full payment must be received prior to the show or exhibi tors will not be allowed to set up Payment will not be accepted onsite 16 Installation and Dismantling All exhibits must be completed staffed and ready for business by 8 00 a m on the Thursday Exhibitors not show ready by the stated time will be fined 500 and may be prohibited from exhibiting in future KeHE events N
3. cook ing equipment must have a fire extinguisher in their exhibit space Without a fire extinguisher no cooking will be permitted All exhibitors who will be heating or cooking food must provide a Plexiglass shield in front of all cooking and heating equipment Any exhibitor using heat producing equipment must provide ventilation safety equipment proper insulation and utility connections meeting all local fire regula tions Fire regulations prohibit the use of paper crepe paper corru gated paper oil cloth tar paper nylon plastic uncoated cardboard untreated wood and any other combustible or flammable materials for the decorating of an exhibit space No cooking or heating appliances which are in use may be left unattended in an exhibit space associ ated with the table location for any period of time A minimum of two feet must be kept between all cooking devices and all combustible materials Exhibitors using cooking equipment will be required to obtain a rider on their insurance and will be required to show proof of insurance before set up The following are to be named on the rider KeHE Distributors The Expo Group the show venue in question and SmithBucklin Corporation 9 Display of a Non Approved Product KeHE will charge a 1 500 violation fee to any vendor displaying pro duct s that are not part of the KeHE inventory and properly slotted 10 Distribution of Alcoholic Beverages Distribution of alcoholic beverages is prohibit
4. e package will include the following 4 e One 1 8 Table includes champagne skirting e KeHE Marketing Program Only original contracts received e Company Identification Sign L from exhibitors participating in the KeHE Marketing program e Two 2 Chairs with full payment and promotion contracts received will be pro e One 1 Wastebasket cessed and considered for space assignment e Complimentary badge registration for two 2 to Exhibit Hall and Retailer Appreciation Reception e Brand Representation KeHE requires limitations of brand Half Table 1 390 representation to a maximum of three 3 brands per booth This The table package will include the following allows you better your product in front of our retailers e One Half 12 8 Table 4 of space includes champagne skirting e Company Identification Sign 4 Table Application Deadline Table applications must be e One 1 Chair received no later than February 12 2016 or until all available e One 1 Wastebasket table locations have been sold ta e Complimentary badge registration for one 1 to Exhibit Fr Hall and Retailer Appreciation Reception e Table Location Assignment Table locations will be assigned gt a to all participants the week of February 15 2016 and table lt ADDITIONAL EXHIBITOR BROKER BADGES assignment confirmations and the Exhibitor Services Manual will Exhibitor Registration and Retailer Appreciation Reception 85 be sent to the main compa
5. ease be certain the individual listed on the contract is the main contact as all correspondence will be routed through that individual Show Management will select certain firms as official contractors for exhibitor services These contractors will be selected on the basis of proper rates for their services and their ability to meet exhibitor requirements The service manual will provide contact names and information pertaining to auxiliary services and order forms for all services 23 Subletting Exhibitors are prohibited from assigning or subletting a booth or any part of the space allotted to them Nor shall they exhibit or permit to be exhibited in their space any merchandise or advertising materi als which are not a part of their regular products or which are not compatible with the character of KeHE without a written request and approval from KeHE
6. easiest way to promote products and what better way to reach all attendees than to have your product included with the Spring Natural Show meal functions For more information and available options contact ShowSponsorships KeHE com Samples are not included in the price and sponsor is responsible for all additional costs associated with shipping product transporting and possible corkage fees Half Page Ad in Onsite Show Program 200 A half page non bleed placement 8 5 x 5 5 vertical should include company name logo company message and graphic image Files must be high resolution with fonts embedded and ei ther eps pdf jpg or tiff Deadline for ad submission is March 15 2016 NEED AN AD CREATED Ads that are NOT submitted in the required formats will be charged an additional fee for reformatting or recreating the ads after they are submitted If you would like us to create your ad for an additional 400 you must supply a high resolution logo and text as a Word document You must notify Julie Caine at Julie Caine KeHE com that your company would like an ad created before March 10 2016 Lanyards 1 500 Distributed to all attendees name badge lanyards will include your company logo name and Web site Soonsorship requires purchase of lanyards from a third party provider for an additional fee Select your company s logo color to make a bold statement 1 Americans with Disabilities Act Similar no
7. ed in this building 11 Eligibility The objective of the 2015 KeHE Spring Natural Show is to showcase products that are distributed by KeHE Distributors Eligible compa nies are those that have been specifically invited to exhibit by KeHE KeHE reserves the right to revoke a company s exhibit privileges and terminate the exhibit agreement if the company s product s are no longer distributed by KeHE KeHE does not specify that any space will be available to any applicant 12 Exhibitor s Authorized Representative Each exhibiting company must have at least one person to be its representative in connection with installation operation and removal of exhibit Such representative shall be authorized to enter into such service contracts as may be necessary and for which the exhibitor shall be responsible and exhibitor assumes responsibility for such representative being in attendance throughout all exposition periods Exhibitors and their representatives will be required to wear badges throughout the Show Badges are not transferable Members of KeHE Show Management must be advised of any changes to representa tives registered The new representative s name and replacement name must be provided 13 Fire Safety Regulations The exhibitor assumes all responsibility for compliance with local city and state safety fire and health ordinances covering installation and operation of equipment All display or exhibit materials and equipment
8. iler Appreciation Event WEDNESDAY April 20 2016 7 00 a m 4 00 p m 7 00 a m 5 00 p m 8 00 a m 8 45 a m 9 00 a m 4 00 p m 4 00 p m 7 00 p m Registration Open Luggage Storage THURSDAY April 21 2016 Featured Speaker Exhibit Hall Open Exhibitor Tear Down Tentative schedule goie to change all events will be at the Hyatt McCormick Place West Building Sy OLA ie CAN GINO eT WE EPEK eS ET AAP ET pt We are pleased to invite you to our 2016 KeHE Natural Spring Show This regional show will host the 2 combined Midwest Northeast and Southeast regions on April 20 21 2016 at the Hyatt McCormick Place West Building in Chicago IL This is the first time it will be held in Chicago which is within close proximity to even more retailers to buy from you ry F y Po Mi E pt BP 2 re a at ARA a J de a Pt j es ata ar Wa k j a f A ds 3 5 ar Y gt a E ye a i ee aT at AS A E La a si F ll e y EE j A ek a i EAM PEA SS EY m 2016 KeHE Natural Spring Show provides your company an excellent opportunity to showcase 3 new products hot promotions and items that provide consumer value to the Independent a Natural Marketplace that can be otherwise hard to reach TA DT ETA No GAVIA PEA E ae ee ee eee AA GG rot La a LIE Y NE Full Table 51 590 REQUIREMENTS The tabl
9. ith a product display as permitted by the venue Sponsor Make your company logo the first gt DE sapa to provide all products for prominent viewing and placement thing attendees see as they enter npa Maga is up to the discretion of Show Management Make sure your the Exhibit Hall Your company Pro aoa company is in the spotlight with this soonsorship name and logo will be placed at the entrance to the aisle where your booth is located guarantying your company logo is seen by all attendees Fees for production of custom adhesive logos are included in the listed cost 3 Electronic Charging Stations 51 500 5 available 1 Plug in your brand while attendees charge their xe devices KeHE is offering electronic charging stations within the show hall and in the lobby area for our attendees phones tablets and other 3 Fi devices Chargers will not be provided Each Y sponsorship includes one 1 charging station should include company name logo company with signage on each station that contains your y message and graphic image Files must be high logo and booth number Vendors may sponsor a resolution with fonts embedded and either eps pdf multiple charging stations y jpg or tiff Deadline for ad submission is March 15 2016 Full Page Ad in Onsite Show Program 400 A full page non bleed placement 8 5 x 11 vertical E n Ae Menu Inclusion Sponsorship 500 Taste tests are the
10. mples or place marketing materials other than approved KeHE outside of their allotted table space The 51 500 will be deducted by KeHE and donat ed to charity To protect all Sponsorship participants the following marketing activities are prohibited Exhibitor or Broker signage may not be placed outside of an exhibitor s assigned table space Exhibitor product may not be distributed other than from their allotted table space Examples the distribution of products or marketing materials in and around the shuttle area eating and business areas parking garages and or and other areas at each of the show venue locations being used 20 Sample Size Limit Food items are limited to bite size and are not to exceed 2 oz portions 21 Security KeHE Show Management will provide 24 hour perimeter security from the start of set up on Saturday of each scheduled event through the end of dismantling on Sunday of each scheduled event However the exhibitor is solely responsible for his her own materials and should insure his her exhibit against loss or theft Exhibitors are advised to take individual precautionary measures such as securing portable articles of value and removing such articles to a place of safekeeping after the exhibit hours 22 Service Organization and Electronic Exhibitor Services Manual The electronic KeHE Show Exhibitor Services Manual will be e mailed to the one person designated as the booth contact for your company Pl
11. n U S Statutes Exhibitors shall be responsible for making their exhibits accessible to persons with disabilities as required by the Americans with Disabili ties Act or similar statutes as may apply outside of the United States and shall hold KeHE Distributors harmless from any consequences of failing to do so 2 Application and Payment All exhibitors participating in the 2016 KeHE Natural Spring Show are required to complete an application for space and subscribe to the following official Rules and Regulations The 2016 KeHE Natural Spring Show accepts for processing only those applications that are completed with all required information signed by an appropriate company representative of the exhibiting company and accompanied by the appropriate payment listed Applications to exhibit will not be processed unless the exhibitor is a participant in the KeHE Marketing program 3 Assignment of Space Table space will be assigned after the cut off date for all exhibitors Table selection begins February 12 2016 A confirmation of your table location number will be e mailed to the key contact approximately 8 weeks prior to each Natural Show Please note that the floor plan is subject to change and KeHE reserves the right to assign space or rearrange the floor plan and or relocate any exhibit at any time before or during the event 4 Badges An exhibitor is responsible for all badged personnel under the company name KeHE reserves the
12. ny contact the week of February 22 T each 2016 INDIVIDUAL TICKETS 1 e Table Payment Full payment is due no later than February 12 e Exhibitor Registration Badges 20 each 4 2016 If full payment and promotional allowance form s are not E e Tickets to Retailer Appreciation Reception 75 each A received by February 12 2016 KeHE will not assign the exhibi E tor a table location and may cancel the show participation If ap EXHIBIT QUESTIONS CONTACT plication is honored despite non payment a credit card will be 2016 KeHE Natural Spring Show Management required to complete payment Additionally full payment must Phone 800 261 1599 be received prior to the show or exhibitors will not be allowed to E mail NaturalShowsOKeHE com set up Payment will not be accepted onsite PROMOTIONS For additional selling opportunities this show will be using the established Marketing Monthly promotion periods schedule Additional information will be noted on the Promotion Submission Form In order to participate in the Natural Spring Show vendors must have items active in at least one of the following KeHE DCs Bloomington Lehigh Valley and or Elkton Natural Channel Spring Show Spring Show Promotion Month Marketing Monthly Contract Buy Start Date Buy End Date Retailer Ship Due Dates Due Date Dates 1 1 16 02 12 16 6 2 16 thru 7 2 2016 2 12 16 02 12 16 7 3 16 thru 8 6 2016 3 11 16 02 12 16 8 7 16 thru 9 3 2016 June 2016 Book 6 Jul
13. o exhibitor shall begin dismantling their exhibit prior to 4 00 p m on the Thursday of each scheduled Natural Show 17 Insurance Liability and Indemnification All property of exhibitor is understood to remain under their custody and control in transit to or from or within the confines of the Exhibit Hall Exhibitors are required to obtain from their insurance company a rider to cover exhibit material against injury to the person and proper ty of others Neither KeHE Distributors Inc nor KeHE Show Manage ment nor the show venue In question nor the contracting decorating representatives will be responsible for any injury loss or damage that may occur to the exhibitor or to the exhibitor s employees or property from any cause prior to during or subsequent to the period covered by the exhibit contract and the exhibitor signing this contract expressly releases all of the aforesaid from and agrees to indemnify and hold harmless them and each of them against any and all claims for such loss damage or injury 18 Management KeHE Show Management reserves the right to remove or alter any exhibit that does not comply with the above regulations 19 Marketing Activity Onsite All exhibitor marketing activities must be confined to the exhibitor s allotted table space unless exhibitor is participating in a prepaid Sponsorship and is approved by show management KeHE will charge a 1 500 violation fee to any all vendors who distribute sa
14. right to remove or discharge any exhibitor who has badged inappropriate personnel 5 Care of the Building Exhibitors will be held responsible for any damage caused by fasten ing displays or fixtures to the building floors walls or columns or to standard booth equipment or for damage caused in any other manner Exhibitors may not apply paint lacquer adhesives or any other coat ing to building columns and floors or to standard booth equipment 6 Cancellations Cancellation of exhibit space must be directed in writing to Natural Shows KeHE com If notice of cancellation is received before Feb ruary 12 2016 the exhibitor will not be held to a cancellation penalty After February 12 2016 and exhibitor is liable for the space assigned to them and all fees associated with that purchase No refunds on cancellation of space will be made after February 12 2016 Any autho rized refunds will be processed after the show takes place 7 Character of Displays The KeHE Show reserves the right to prohibit an exhibitor to conduct and maintain an exhibit if in the judgment of the show management it compromises the business or the event KeHE reserves the right to restrict any promotional item that in the judgment of show manage ment is deemed inappropriate for a family oriented event 8 Cooking Regulations No combustible oils bottled gases or open flames of any kind will be allowed in the Exhibit Hall Exhibitors using any kind of
15. y 2016 Book 7 August 2016 Book 8 05 09 16 06 06 16 07 11 16 06 10 16 07 15 16 08 12 16 A A z i E Ra ee OPPORTUNITIES am i G3 E oe i KeHE offers a sponsorship and advertising program to help Sampling Refreshment Station 500 5 positions available promote your company s presence at each of the 2015 KeHE Double your exposure and trial to all attendees with a second f Natural Spring and Fall Shows The program iS designed to location as they walk the Exhibit Hall Refreshment Stations A meet your budget requirements and increase your company s throughout the Exhibit Hall are secondary locations that allow F visibility both at the show and throughout the year your product to be viewed and sampled Your sponsorship a comes with additional visibility through promotional signage that gt KeHE Spring Natural Show 8 Dinner Sponsor 515 000 one will direct attendees to your primary location in the Exhibit Hall A available Sponsor is responsible for all additional costs associated with Have your products in the ultimate spotlight with this exclusive shipping transporting displaying maintaining and removing of i extra product sponsorship Your products will receive additional exposure on all show signage within and around the Exhibit Hall hotel and Appreciation Dinner and be spotlighted at the Appreciation Din Aisle Carpet Decals 650 TE ner w
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