企業の消費者に対する社会的責任 東北大学経済学部経営学科 4 年
Contents
1. ICO 5 NR2. 1 1 CSR Corporate Social Responsibility
3. Panasonic VOC Voice of Customer VOE Voice of Engineer DVD 2007 AVC Panasonic 2008 3
4. 3 Nn i 2 3 AL 4 CSR a
5. UD U D 3 3 SONY Panasonic IT TOSHTIBA UD 4 SONY H
6. SONY SONY CSR SONY 2
7. CS 0 CSR CSR GRI
8. 2008 2 COPC 2000 10 Panasonic KPI TOSHTIBA 5 SONY 5 500
9. EF t 9 CSR Panasonic TOSHIBA 2 CSR SONY 3 SONY 2008 3 8 8700 2008 3 7 6700 1 SONY
10. 420 180 2 SONY 52 6000 SONY 9 590 512 10
11. 2 SONY 1 XCP XCP 2005 10 BMG CD XCP rootkit Winternals Software rootkit XCP Microsoft
12. A AN 1 ZS 2 US SS DS 2 1 ty 3 CSR
13. IS09241 E Se 1 E 11 Ef
14. 2 3 1 2 CSR 2004 2000 2007
15. gt 5 SN z NO 2 2 Effectiveness 5 Usability 1
16. SONY Sony Drive Panasonic UD UD 1 H UD 2007 UD Panasonic UD e 36 508 TOSHIBA UD UD UD 2006 2006in UD 2007 TI A
17. 1 r SONY E x 3 B EE 132
18. CERES Coalition for Environmentally Responsible Economies 1997 NGO Global Reporting Initiative CSR GRI 2 1 SONY SONY SONY
19. TOSHIBA CPL CL PL
20. 9 65 4
21. 11 CD RFE 40 PTC BMG XCP CD SONY
22. 2007 6 21 90 3 3 1 Sea ie 3 E 3 SONY CSR SONY CSR
23. CI Consumers International 8 5 EE 1982
24. H 4 2007 10 2 1 HDD 40GB SONY SONY 3 ET SONY 2006 6 16 SONY
25. Panasonic TOSHTIBA CALL web 2 SONY 2003 SONY 2008 8 1 100 750 Panasonic FF
26. LZ C 1 8 Consumer Rights 8 5 1982 LU E The Right to Satisfaction of Basic Needs The Right to Safety The Right to be Informed The Right to Choo
27. E SONY 9 070 E 11 SCE SCE E 5 SCPH 75000 E 2006 E 9 E 8 3 2006 2 E 11 11 H 196 SCE E lt web
28. 1 SONY 1946 5 19 1958 1 1 7 1
29. JEITA PC RT HE SONY 4 E Hy E 2007 2008 3
30. 2003 18 72 5 2 1 1 3
31. 2007 U site http wwwr usabihty gr jp HP CSR http www sony co p SonyInfo csr HP CSR http panasomic co p csr HP CSR J http www toshiba co jp csr jp ITmedia HP http wwwr itmedia co jp news topncs xcp html ITmedia HP http wwwr itmedia co Jp news topics xcp html 8 1996 Impress Watch HPT http avwatch impress co jp docs 20070621 sony1 htm 2004
32. E 3 3 SONY SCE 2002 2005 1 3 2 2007 3 F
33. G Force Japan 2006 VAIO VAIO SONY SONY E Hr OR E SONY 3 1 gt 1
34. web 2 2005 3 5000 2006
35. 2007 PSP 1000 2 2 2005 E SCPH 77000 1 2005 E SONY 5
36. UD O 1963 COPC 2000 e a Panasonic i TOSHIBA 4 SONY KPI
37. Panasonic Curl Web TOSHIBA 2007 ER 31 62 1400 SONY 684 8 Curl TOSHTIBA 96 Panasonic 1 4 SONY SONY SONY
38. 3 3 SONY Panasonic TOSHIBA 8 SONY CD
39. 9 4 E A5EB1134 RN A OM ME
40. CSR 5 3 DU Panasonic TOSHIBA 1 3 3
41. Critical Awareness 0 Action and Involvement Social Responsibility Ecological Responsibility Sohidarity
42. CEO Howard Stringer CEO 5 DVD 7 LCD 20 3 31 2007 I8 8 714
43. 9 700 TOSHIBA 3 CRM TOSHIBA 2006 FE 5 CALL Customer AppealLogical Linkage TOSHTIBA User Club Site 3 3 SONY
44. ficiency Satisfaction ISO ig ISO Accessibility E 2 B
45. se The Right to be Heard The Right to Redress LZ i The Right to Consumer Education The Right to a Healthy Environment 5 Consumer Response
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