1. PIIQ MDR PQI 3 Functionality 1965 T FM 110 PCM D1 4 Usability 1988 CRF V21 2. lt gt ZX1 3. 4 1 Originality 1980 Profeet lt gt NX 800 2 Lifestyle 4. Q2 A IFA Q3 5. lt gt NX800 2 2009 6. CM 2010 International Consumer Electronics Show BRAVIA 2010 1 7. 3 1 On Off Conscious 2 6 Upward Style 6 40 3m 1 6 8. 4 2009 10 NEX 5 NEX VG 10 ov 3 NEX 5 VG 10 2 9. BRIT Insurance Design of the Year A 1 10. 12 2 IFA 9 IFA IFA IFA Areal 2011 International Consumer Electronics Show CES IFA 11. 01 1986 88 Design Center America 91 12. Area1 Icon 6 Area2 Imsight amp Area3 Intimate Area44 Integrate 3 Area5 Install 3 13. 01 C Copyright 1998 2011 BUTSUGAKU Research Institute 14. 98 Design Centre Europe 2005 2 1961 50 15. IFA CES PR 16. gt NX800 2 2009 lt gt KDL 40ZX1 17. 50 Sony Design Design Sony Q amp A Ql1 A monolithic monolith monolith monolithic 18. 3 Contrast of Materials UI 1 LCD UI 19. VAIO P VAIO PC 3 PC PIIQ 20. Consumer Electronics Show CES Contemplating Monolithic Design Sony at Milano Salone 2010 CES 4 2010 Sony at Milano Salone 2010 Contemplating Monolithic Design Edward Barber Jay 5 Osgerby 2 5 21. 1 A 2010 11 22. 2010 11 2011 2 23 SOCIETY OF RESEARCH amp DESIGN 1 BUTSUGAKU Research Institute vol 154 11 2011 2 23 DNA