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Contents
1.2. IBM Global Business Services 11 Melissa Schaefer IBM Institute for Business Valueg 0 Laura VanTine IBM Global Business Services 10 34 IBM Institute for Busine
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27. 19 21 http www ibm com jp E mail GBSMKTG Q jp ibm com 0 E m e w A 0 yee DO Copyright IBM Corporation 2010 All Rights Reserved 04 10 Printed in Japan IBM IBM ibm com International Business Machines Corp IBM IBM www ibm com legal copytrade shtml IBM IBM International Business Machines Corporation E Please Recycle
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29. 2 300 2 999 m EDEN se 5 Cm EEINM 300 11 Jb 5 13 Jk 1 WM 4 1 1 3 World Resources Institute and International Finance Corporation The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid 2007 Paul Collier The Bottom Billion Oxford University Press 2007 United Nations Population Division Somewhere over the Rainbow The Economist January 24 2008 3E Ed
30. IBM Institute for Business Value 3 3 3 1
31. 3Highlights pdf Burgeoning bourgeoisie New Middle Classes in Emerging Markets The Economist February 12 2009 9 Shirky Clay How social media can make history Speech at the TED Conference June 19 2009 http www ted com talks clay_shirky_how_cellphones_twitte r facebook can make history html 10 Johnson Bobbie Why 2009 was Facebook s year The Guardian December 28 2009 http www guardian co uk technology 2009 dec 28 facebook users social network Using Twitter to Promote Your Business fisc ny com December 20 2009 http www fisc ny com promoteyour business using twitter to promote your business 11 Heffernan Robert and Steve LaValle Advocacy in the customer focused enterprise The next generation of CRM Done Right IBM Institute for Business Value April 2006 http www 935 ibm com services us in dex wss ibvstudy gbs a1024240 cntxt a1005261 12 Lempert Phil Millennials Shifts Will Affect CPG and Retailers supermarketguru com December 3 2009 http www supermarketguru com index cfm go sg viewArticle articleld 896 Meeting the demands of the smarter consumer IBM Global Business Services 13 103 8510
32. IBM Global Business Services Retail Executive Report IBM Institute for Business Value IBM Institute for Business Value IBM IBM Institute for Business Value IBM Global Business Services 1 Melissa Schaefer Laura VanTine IBM Institute for Business Value 3 3 3 MAMI
33. s to hit 5 9 bil lion in 2013 driven by China India Africa Infonetics Research November 3 2009 http www infonetics com pr 2009 Fixed and Mobile Subscribers Market Highlights asp Ahonen Tomi T The Digital Divide in Numbers TVs PCs Internet users Mobile around the world Communities Dominate Brands blog November 10 2009 http communities dominate blogs com brands 2009 1 1 the digital divide in numbers html Global Faces and Networked Places The Nielsen Company March 2009 http server uk imrworldwide com pdcimages Global_Faces_and_Networked_ Places A_Nielsen_Report_on_Social_Networkings_ New_Global_Footprint pdf Garf Robert Laura VanTine and Maureen Stan cik Boyce Shopper advocacy Building consumer trust in the new economy IBM Institute for Business Value January 2009 http www 935 ibm com ser vices us gbs bus html gbs retail shopping advocacy html cntxt a 1000063 Global Employment Trends Update International Labor Office May 2009 http www ilo org wcmsp5 groups public dgreports dcomm documents publication wcms_106504 pdf World Population Prospects The 2008 Revision Population database Population Division of the De partment of Economic and Social Affairs of the United Nations Secretariat 2009 http esa un org unpp 7 World Population Highlights Population Reference Bureau Population Bulletin Vol 62 No 3 September 2007 http www prb org pdf07 62
34. ss Value Robert Garf Shannon Miller Jill Puleri IBM 1 1 7 1 70 12 1 More than four billion phone users worldwide European Information Technology Observatory Au gust 7 2009 http www eito com pressinforma tion 20090807 htm Mobile subscriber
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