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Keyword Discovery User Manual

1. Account All your account amp subscription settings are available in the account section See the Account amp Subscription frequently asked questions for more information Help Mouse over for quick links to the Keyword Discovery frequently asked questions manual news and updates etc Order Order Trellian services including Keyword Reports Competitive Intelligence and SEO Software Logout Logs you out of your account Keyword Discovery User Manual Page 8 of 105 www keyworddiscovery com The Keyword Research Interface Research Box You intial search will generally be performed using the Research box It allows you access to all databases and search options See the Searching For Keywords manual page for information on basic searches Trellian Competitive Intelligence i Paid Inclusion Meed More Hits SEO Software Account Help Order Logout J Research ci Data fe Keyword Trends amp Keyword Tools Reports Industry Terms eA Import B Projects Target default 10 v Search Term shoes Results perpage 10 News amp Updates Exclude Database Global Premium C Historical O Phrase Match O Include Plurals Remove Spaces J Adult Filter O Spell Fl Thesaurus O Inflected Form O Competitors C Related O Fuzzy Like CO Industry CO Domain Score Estimated results 165 822 Page 12345678910 gt gt Also Searched Queries
2. dresses 68 226 Md 2 7 C payless shoes 6 254 md a youtube 2 772 570 d a gt C vans shoes 5 589 md a google 3 496 262 ual lo C coach shoes 5 264 m e handbags 25 265 Lal 2 C shoes store 4 964 U S lt a C search 3 589 787 d S gt Access the top 10 000 results via the Enterprise API Clear Select All Select By ter A oe ddd Clear Select All Select By ft woe i L am i Keyword Discovery User Manual Page 6 of 105 www keyworddiscovery com The Keyword Research Interface Toolbar All primary tools in Keyword Discovery can be found on the main toolbar Trellian Competitive Intelligence red Di E aid Inclusion Meed More Hits SEG Software Account Help Order Logout Research CI Data E keyword Trends A keyword Tools Reports Industry Terms Bimport Projects Target default 10 cross Reference Tool XREF Top Search Term Lists Gg Domain Researcher Tool Exhaustive Keyword Lists G Google Formatting Tool Exhaustive Industry Keyword Lists ate Keyword Density Tool Drop Domain Reports Keyword Filter Tool Keyword Statistics T Keyword Permutations fee Keyword Trends Rolling over Keyword Tools or Reports will display a drop down menu You can click on a tool in the drop down menu to go straight to it or click on Keyword Tools to go to the main page with deatils on each tool The main tools are e Research The Research tool is where to start your keyword resear
3. Page 59 of 105 www keyworddiscovery com Projects Loading Projects To load a Project or Open it select the project from the Projects Target drop down menu found on the toolbar its SEO Software Account Help Order Logout article 2 Mew Project 1 nfgnjgh 10 News amp Updates test 10 arch New Project ia l F Wait for a moment for the project to load then you will be able to add analyze export keywords from the target project For information on working with your project see the Working with Projects manual page Keyword Discovery User Manual Page 60 of 105 www keyworddiscovery com Projects Exporting Projects Projects can be exported to Microsoft Excel or CSV formats and can include analyze data as well as search volumes 1 To export a project first click Projects from the toolbar Need More Hits SEQ Software industry Terms 8import Projects Target default 10 2 Click any project from the projects list in Projects view New Copy Rename Delete Clear Select All Ea 0 X Select Project Size d cakes 96 d chicken oF d shoes 10 C TestProject 0 d default z New Copy Rename Delete Clear Select All 22 E X Clipboard Size O 3 Click the Export icon Keyword Discovery User Manual Page 61 of 105 www keyworddiscovery com Select Database Global Premium wt Results Page Page 1 Select uer Searches shoes 143 457 al a gt F
4. Sorted by user frequency o em Gaarchee Query Searches O shoes 143 457 md 8 C ebay 1 993 127 ual 8 lt o jordan shoes 15 483 lil os O boots 65 366 Lal 8 lt nike shoes 12 882 md oe nike 96 348 Lal 8 9 O deshoes 11 829 al S myspace 2 818 338 lud Lo P womens shoes 9 070 Wal S C heels 11 932 d 8 P running shoes 6 538 md 8 CL dresses 68 226 Lal lt 0 payless shoes 6 254 m S C youtube 2 772 570 Wal lo lt vans shoes 5 589 m 8 C google 3 496 362 d 8 lt coach shoes 5 264 m S C handbags 25 265 ly lo 9 shoes store 4 964 m S C search 3 589 787 L lo gt Access the top 10 000 results via the Enterprise API Clear Select All Select By fiw oo Add Clear Select All Select By tw t coe a oa o For information on advanced search types see the Search Types manual page For detailed information on the different databases see the Databases manual page Keyword Discovery User Manual Page 9 of 105 www keyworddiscovery com The Keyword Research Interface News and_ Updates The News and Updates box shows important news and updates such as added features tools search types and databases as well as upcoming features Click on one of the links will take you to the Keyword Discovery News and Updates page News amp Updates dm Alert Changes to Interface Wew Hew Features Released Coming soon Professional wersion If you do not wish to
5. lt a ar ga Keyword Discovery User Manual Page 40 of 105 www keyworddiscovery com Databases Also Searched Queries The keywords listed in the Also Searched column are the most commonly searched keywords searched for by the same users that also searched for the supplied search term To qualify the also searched keywords had to be searched for in the same session on the same day as the supplied search term The order of the results is based User Frequency That is the more users that did the same search the higher that term is in the results Also search queries are automatically displayed in the right set of results when performing a normal search For example Searching for shoes would return this in the right set of results Also Searched Queries Sorted by user frequency Query 7 Searches Cl ebay 1 993 127 ual Lo F F boots 65 3606 U Leo F C nike 56 349 tal La F C myspace 2 018 338 lud E F F heels 11 932 Ud oo F d dresses 69 226 Ma a 3 C youtube 2 772 570 U 6 F LI google 3 496 362 Ud S 5 Fl handbags 25 265 Lal 2 3 C search 3 599 797 Md 8 lt a Add Clear Select All Select By Tf oy 22 oS Also Searched results are great for brain storming and identifying new potential trends paths and niche terms that others users have performed in the past NOTE For very popular terms we recommend to use the Adult filter Keyword Discovery User Manual Page 41 of 105
6. Import Cross Reference Tool REF ES Domain Researcher Tool IG Google Formatting Toal abe Eewvord Density Tool keyword Filter Tool Keyword Permutations Keyword Trends Keywords can be entered manually separated by new line loaded from a text file imported from a website or imported from a saved project The Get Meta Tags function retrieves keywords from a website s meta tags and displays them ready for filtering Keyword Filter Insert keywords here Filtered keyword results Projects default Name Size chicken 32 A New Propect 101 plo 100 shoes this is a project 198 default 1 g Load New Delete Filter Options E o Find hat Replace With O Work on Filtered Keyword Results Instead Sting Prefix Suffix Filter Keywords 3 Tip Use n for newline tfor tab s for space Upload file Import Meta Tags from a URL Browse Upload 7 Get Meta Tags Import Filtered Results into KeywordDiscovery Save Filtered Results To Selected Project Save to Clipboard Save Filtered Results To New Project Keyword Discovery User Manual Page 79 of 105 www keyworddiscovery com To filter keywords 1 Enter the keywords to filter Each keyword should be on a separate line 2 Enter the character or string to search for in the Find What box 3 Enter the character or string to replace the search string with in the Replace With box 4 To filter keywords from the already filtered results select
7. Keyword Discovery User Manual Page 83 of 105 www keyworddiscovery com Keyword Reports Keyword Discovery offers these advanced keyword reports for those that simply need more keyword data For detailed information of each report please see the Keyword Reports Information Page Paid Inclusion Need More Hits SEO Software ds Keyword Tools Reports industry Terms Simport Projects Top Search Term Lists Exhaustive Keyword Lists Exhaustive Industry Keyword Lists Drop Domain Reports keyword Statistics Go to the manual page Drop Domain Report Exhaustive Report Keyword Statistics Top Search Term List Keyword Discovery User Manual Page 84 of 105 www keyworddiscovery com Keyword Reports Drop Domain Report Every day a new list of expired domains becomes available at Snap Names We run this list through our KeywordDiscovery Global Premium database and extract the search volumes for any matching domains For detailed information on the Drop Domain Report see the Keyword Discovery Drop Domain Report For Domainers page Keyword Discovery User Manual Page 85 of 105 www keyworddiscovery com Keyword Reports Exhaustive Report The long tail or tail end keyword data are the gems that not many know about Since many keywords have more than 1 000 related results in some cases hundreds of thousands with the exhaustive list you can have the complete set of results for a given keyword For de
8. running shoes 6 538 Ud Le gt payless shoes 6 254 U G F vans shoes 5 589 d E oe coach shoes 5 264 U oe SP shoes store 164 Ud oe 7 Access the top 10 000 results via the Enter APII Add Clear Select All Select By ED 3 A m E This will check avalibility of the displayed keywords as domains in the com and net namespace To use DNS tool 1 Click the DNS icon in any set of results 2 The results will appear in the right table Please note the full use of this tool is available for Enterprise subscriptions only Standard subscriptions will return the top 3 results The DNS tool is limited to 1000 queries per day ing ex eane IUT Available domain names in either the com or net TLD are marked as Avaliable and domains for sale are marked as For Sale You can click the icons to buy the domains Spaces in keywords are removed by default The domain names can also be displayed with a Keyword Discovery User Manual Page 69 of 105 www keyworddiscovery com hyphen instead of a space Click the separator button to perform the search using hypens e Alternativly the Domain Researcher Tool is avaliable from the Keyword Tools menu ive Intelligence Paid Inclusion Weed More Hits esis Software a Elkeyword Trends Keyword Tools Reports Industry Terms impart Cross Reference Tool REF 38 Domain Researcher Tool IG Google Formatting Tool abel Eeyword Density
9. searches to lowest On the right are Also Searched Queries These are search terms that people searching for your inital keyword also search for See the Also Search Queries manual page for more information Estimated results 165 922 Page 12345678910 gt gt Also Searched Queries Sorted by user frequency d uery Searches Query Searches Ol shoes 143 457 Mul 8 ebay 1 993 127 Lal Le lt o jordan shoes 15 483 mda boots 65 366 Lal a nike shoes 12 882 Mal ss nike 96 348 d a gt F dc shoes 11 829 W a myspace 2 518 338 lud 8 C womens shoes y 9 070 ud es lt 3 heels 11 832 md 8 d running shoes w 6 538 Lal 6 7 F dresses 68 226 U a payless shoes 6 254 al so Se C youtube 2 772 570 Lal lel a Fl vans shoes 5 589 lal E C google 3 496 362 d 8 coach shoes 5 264 Wal E handbags 25 265 id a O shoes store 4 964 al E O search 3 569 787 Md le lt 3 Access the top 10 000 results via the Enterprise AFI Add Clear Select All Selectay 7 s oe Add Clear Select All Select by fei m E What do the results mean The Searches colum number represents the actual number of times each keyword or phrase as been searched in the selected database These results should be viewed as a benchmark for relative popularity or ranking by popularity as compared to other searched terms What do the icons mean e Help See the Help Icon manual page e Tren
10. 3 103 25 U T T 25 OD T 0 p B13 udla 7 O shop 1 909 i6 O 1 j g 3 3 1 0 30073 M a gt O sale 1 551 13 0 o o 5 8 o o0 O 25690 lod lel O boots 1 074 9 1 0 0 4 4 D 0 0 65366 Wa gt O sandals 1 074 9 1 o o 4 4 0 0 O 18736 Ha gt Combined view Keyword Discovery User Manual Page 76 of 105 www keyworddiscovery com Keyword Density URL www shoes com Results 10 Search 1 Min Keywords Per Phrase 3 Max Keywords PerPhrase View By Keyword Count w Clignore Meta Keywords Clignore Meta Description F Use Default Stopword List 3 Min Word Character Length 2 w Min Occurances Per Page Add Clear Select All Select By g lt p E Next Page gt gt a shoes 3 461 29 143457 ma gt O shoes com 0 935 7 2716 O40 0 716 6 9m CO usm 3 103 26 813 lial e C kids shoes 0 477 4 1995 Ha S gt 00 0 716 6 g lad ol O shop 1 909 16 30073 mula C work shoes 0 477 4 pazinlel O45 0 716 6 pudla gt O sae 1 551 13 25690 Ma gt O new amivas 0 477 4 aga HAFS 0 716 6 g ad fe C boots 1 074 9 65366 Ha gt O de shoes 0 358 3 11829 wll 0 50 0 716 6 pela O sandals 1 074 9 18736 wel lel 0 see more 0 358 3 781 Wwa 0320 0 716 6 1 udla C kean 1 074 9 4694 hla gt O health wellness 0 358 3 ga baa S 05 0 716 6 3 mila View by keyword count Term The search terms keywords from the webpage Density The density of the keyword from the webpage shown as a percentage Count The number
11. Ranking Keywords also known as search terms are the words or phrases that people enter into search engines to find websites about or related to that term To attract more visitors to your page you need to know which keywords people are using to find similar websites and optimize your website for these keywords If a key search phrase is not in at least one of your pages the search engine will not rank your page highly for that phrase therefore you are missing out on all the potential traffic the search phrase generates To help achieve high ranking on search engines you need to optimize the keyword content of your web pages There are several different areas in your webpages where keywords should be placed not just in the META KEYWORD tag The keywords need to be used effectively throughout the site and good rankings can be obtained without resorting to spammy techniques such as listing keywords at the bottom of a page in a white font on a page with a white background Most search engines place a large emphasis on the actual text on a web page As a result the way that the text on a page is constructed plays an important role in determining the way engines index your site When building a web site it is important to ensure that your pages contain as much relevant text as possible Search engines gather keywords from your page contents and rank your web page based on the keyword density Keyword density is number of times a word or phrase 1s
12. Tool F keyword Filter Tool Keyword Permutations Keyword Trends Whith the stand alone tool you can provide your own keyword list to check for avaliable domains NOTE Not avaliable to Free or Standard users Domain Researcher Tool DNS Tool Use the Domain Researcher to quick check Upto 100 search phrases are available to be registered as either a com or net domain once all the spaces are stripped out Click here for more info NOTE Enter upto 100 search phrases one search phrase per line Please remove all non alphanumeric characters as they will cause this tool to fail This tool currently does not support IDN based domains shoes mens shoes Get ONS results Keyword Discovery User Manual Page 70 of 105 www keyworddiscovery com To use the stand alone DNS tool 1 Enter a list of keywords upto 100 at a time 2 Click Get DNS Results to perform the domain search Remaining credits for today 998 Find Expiring Domains Here uery Searches Domain Names com net C shoes 143 457 wal 6 P shoes C nike shoes 12 982 ll S hikeshoes C womens shoes Snr ee eceane C mens shoes 4 622 ale p ancchoes Add Clear Select All Select By lt gt CS separator ak Search volumes will be retrieved from the Global Premium database and displayed next to the table of domain availability Available domain names in either the com or net TLD are marked as Avaliable and domains fo
13. Types Phrase Match Search A phrase match search performs a broad match search which only returns the keyword phrases that match the order of the keywords provided To use this feature enter a keyword and check the Phrase Match checkbox from the search form For example free hosting will return only the keyword phrases that match the order of the keywords The keyword free web hosting would not be included in the results Estimated results 463 Page 12345678910 gt gt Query Searches 7 free hosting 660 ud a lt a LJ free hosting promotion site web 136 wal 2 Se F free hosting guide g1 ual a lt 3 cjb net offers free hosting and internet services 54 ual oo S a fees ae ee games music audio pictures 40 ual a L free hosting sites oq ual eo lt siti free hosting 27 m a 7 L free hosting per video 12 nal 2 LJ free hosting with free domain 16 wal 2 Se C find free hosting 16 al a F Access the top 10 000 results via the Enterprise APII Add Clear Select All Select By gy 2 A Outside of the research search page a phrase search can be performed by surrounding the keyword with quotes Keyword Discovery User Manual Page 31 of 105 www keyworddiscovery com Search Types Related There may be keywords that are closely related to your web site s purpose that you are not targeting There could also be different words or names that have the same meaning as other w
14. ill A P E o m n eee o m a 0 Jan Feb Mar Ape May Jun Jul Aug Sep Get Noy Dec Month searches Historical Monthly Trend Market Share NOTE All chart data is from the global premium database e The second way allows you to compare upto 5 search terms at once and see trends for specific countries It can be accessed by clicking Keyword Trends on the toolbar Keyword Discovery User Manual Page 51 of 105 www keyworddiscovery com Trellian Competitive Intelligence K l Faid Inclusion Research CI Data El keyword Trends keyword Tools Reports 1 Enter upto 5 search terms into the Keywords field seperated by commas 2 Select a Database 3 Choose from Trend or Monthly Graph 4 Click Search Trends Use commas to compare up to 5 search terms Search Trends Search Results valentines 10000 uery 7 Searches Trellian KeywordDiscovery com H valentines 6 748 Uu S lt 5 sagd engg Searches per million users amp m Add Clear Select All gp Co Jan Feb Mar Apr May Jurn Jul Aug Sep Oct Nov Dec The Keyword Trends tool will also display Search Engine Market Share and Search Demographics For more information see their manual pages e Search Market Share e Search Demographics Keyword Discovery User Manual Page 52 of 105 www keyworddiscovery com Analyzing Keywords Search Engine Market Share You can now obtain Search Engine Market Share graphs from two places The first is avaliable from
15. jordan shoes 15 493 Md S F F nike shoes 12 892 ud S 7 C deshoes 11 529 id S F F womens shoes 9 070 ud a gt d running shoes 6 538 ud a oe F payless shoes 6 254 ud E lt oe F vans shoes 5 599 ud a gt C coach shoes 5 264 ld a LI shoes store 4 964 ud 2 Clear Select All Select By f age GR Oy E gt A B E 4 The project that you wish to export can be selected from the Choose Project drop down menu You can also choose which database to get search volumes from export format and what data to export Export Options Choose Project default 10 Choose Database Global Premium v Default Export Type Export as a Microsoft Excel document Export as Comma Separated document CSV Email export results in CSV format Export Data Filter Include all details Searches Occurrences KEI Include only the following Searches F Occurrences C KEI CO Daily CI Successful Search Note Occurrences KEI and Daily are available only when exporting from Global Premium database and if you have already analyzed the data Please click here to close this window when the download is complete 5 Click the Export and download the exported data Keyword Discovery User Manual Page 62 of 105 www keyworddiscovery com Projects Importing to Projects To import a text list of keywords or keywords from a website s meta tags click the Import button on the toolbar Meed More Hit
16. link An overview of each search type is provided below Also see the Databases manual page Note The number of results returned is dependent on the subscription level Adult Filter This function removers search terms containing adult keywords from the result set Read More Competitors Based on Trellian Competitive Intelligence user path data the Competitors feature lists upto the top 100 sites domains that receive the most traffic for that keyword from Search Engines Read More Domain Score Search The Domain score feature is recommended when querying a domain name It performs 4 separate queries for the keyword entered The sum of all 4 results if any are then represented as the total search volume Read Mote Exclude terms Prevents specific keywords from being displayed in the results Enter excluded keywords separated by commas Read More Keyword Discovery User Manual Page 17 of 105 www keyworddiscovery com Fuzzy Like search A fuzzy or like search performs a fuzzy string match on the keyword or phrase to return similar search terms Ideal to find reverse misspellings Read More Include Plurals search This option includes plurals of the keyword entered Read Mote Industry Categories Industry Categories search queries the Industry Terms database to list the actual categories that the keyword s falls under This option is useful in matching keywords to specific catego
17. list of keyword databases contains over 36 billion keyword searches performed worldwide from over 200 different sources Based on data from June 2005 to present Read More Adult database The adult database returns search terms containing adult keywords For example A search for the keyword wear returns sexy club wear and erotic wear eBay database The eBay database contains searches performed at eBay It provides the ability to find what eBay buyers are looking for potential opportunities and high conversion keywords for use in PPC campaigns Google database The Google database contains searches performed at Google com and localized Google sites such as google es google fr etc Data is collected from our user panel Industry Keywords The Industry terms tool provides lists of common search terms grouped by category This makes it easy to discover some of the top searches for specific industries To display the Industry terms click on the Industry terms button in the toolbar Read More Keyword Discovery User Manual Page 38 of 105 www keyworddiscovery com News database The news database contains searches performed at major news sites and news portals such as Google news It provides the ability to identify and monitor current news trends Question Phrases database Question phrases will help you find search terms in which the user is asking a question For example A search for the keyword tyre retur
18. see the News and Updates box you can click the minimise button to hide it Keyword Discovery will remember your selection Keyword Discovery User Manual Page 10 of 105 www keyworddiscovery com The Keyword Research Interface Help Icons Help icons are displayed for many items Mouse over the icon to display help for a particular feature tats 165 822 Page bests 0 78910 se d uery Searches F shoes uerg This column shows the keyword results for your search The jordan shdresults contain the exact keyword phrase that was searched F nike shoe deshoes 11 529 ual S F womens shoes 9 070 lud eo se running shoes 6 538 d 8 F F payless shoes 6 254 Ud E P wans shoes 5 589 ud 8 F A coach shoes 5 264 M S C shoes store 4 964 Ud E lt 3 Access the top 10 000 results via the Enterprise APII Clear Select All Select By ff qp GS j oo I mj CL See the Quick Start Guide at http www keyworddiscovery com quick start guide html Frequently Asked Questions are answered at http www keyworddiscovery com kd faqg html A Keyword Discovery tour is available at http www keyworddiscovery com tour overview html Keyword Discovery User Manual Page 11 of 105 www keyworddiscovery com The Keyword Research Interface Results Page After performing a search initially you will see two sets of results The left set of results are the actual search results The results are shown from highest number of
19. text working while the data is being fetched and will display the data once it has been retrieved Keyword Discovery will also display your remaining credits for the day Once you have used all your credits you will no longer be able to fetch Occurrences amp KEI for keywords until the next day Your analysis credits will reset at midnight Australian EST GMT 10 The occurrence figures an estimate of the number of pages in which each search term appears are obtained from Google Each plan includes a different amount of analysis credits You can check what each plan includes at the Subscription plans comparison page Keyword Discovery User Manual Page 46 of 105 www keyworddiscovery com What do these figures mean Searches This column contains the number of times that each keyword or phrase has been searched for over the last 12 months Successful Search See the Successful Search manual page Occurrences This column contains an estimate of the number of pages in which each search term appears If there are a large number of pages for a keyword it will be more difficult to achieve good rankings due to the number of competitors If the occurrence value for a keyword is not cached ie Has not been recently fetched Keyword Discovery will display the other available data immediately while fetching the occurrence data in the background The occurrences and KEI columns will initially show working for these keywords w
20. the Work on Filtered Keyword Results Instead option 5 Click on the Filter Keywords button Note Single character keywords and keywords that are prepositions articles or conjunctions will be filtered out After filtering the keywords can be saved into current loaded project clipboard a new project or imported to the keyword discovery results page Up to 5000 keywords can be imported into Keyword Discovery per day The limit also takes into account keywords imported via the filter tool Keyword Discovery User Manual Page 80 of 105 www keyworddiscovery com Keyword Tools Keyword Permutations Tool Permutation search 1s a useful tool that searches for terms that contain the set of keywords ordered in different sequences This is a more restricted and targeted search and is particularly useful when you are trying to target a specific group of keywords To use this feature click Keyword Tools from the toolbar then click Keyword Permutation SEQ Software ive Intelligence Paid Inclusion Meed More Hits a Elkeyword Trends keyword Tools Reports Industry Terms import Cross Reference Tool REF ES Domain Researcher Tool G Google Formatting Taal abe Eewywvord Density Tool keyword Filter Tool T Keyword Permutations Keyword Trends Keywords must be separated by commas If N a is shown in the resulting search column the keyword has no searches registered in the Keyword Discovery database A Permutat
21. with your subscriptions and how many keywords you can store per project see the Subscription Plans Comparison page Select project Jefault Clipboard Size 0 Creating a new project To create a new project click the New button Alternatively select New Project in the project drop down box located at the far right of the navigation toolbar Enter a name for the project in the popup window then click OK Follow the instructions below to add keywords Selecting an existing project to work with To view or select a project click the project s name The currently selected project name and the number of keywords in the project are displayed at the top right of the page Adding and removing keywords from a project To add keywords and their associated data to a project you will first need to perform a search Then select the keywords you would like added to the project by ticking the checkboxes next to the keywords in the search results Alternatively the Select All button can be used to select all keywords from the current page Click the Add to Project button to add the selected keywords to the project Keyword Discovery User Manual Page 57 of 105 www keyworddiscovery com Once added the background color of the added keywords will be darkened and a green tick is displayed in the query column To remove the keyword tick the checkboxes and click the trash can button Repeat the process to add or remove keywords from the projec
22. www keyworddiscovery com Databases Historical There are now 2 types of historical keyword databases 1 Historical Databases 2 Historical Global Database the original keyword database Historical Databases By ticking the Historical checkbox reasults displayed are from August 2006 onwards for selected databases including Global Premium Australian Canadian Dutch French German Italian Norwegian Polish Portuguese Spanish Swedish UK and US If the Historical box is left un ticked displayed results will be a rolling 12 months of data Search Term chicken Results per page 10 y Search xue e Database Global Premium v Historical Keyword Discover l C Phrase F Remove spaces F Adultfilter E Spell Historical Global C Inflected form E Competitors C Related Industry T C Domain score other This feature is not avaliable when using the Historical Global database The search counts are collected from a user panel of around 3 million users and are thus real searches performed and not estimates This is the reason why the search volumes reported will be smaller than what they would be if we did have all internet users in our panel Search numbers should be used relative to other terms but more importantly the common skews generated by rank checkers and other automated scripts found in other tools are minimized Keyword Discovery User Manual Page 42 of 105 www keywordd
23. www keyworddiscovery com web site Keywords are shown in black if they are found in the meta tags only Body The total number of times the search term appears between the lt body gt tags excluding anything that is counted elsewhere Links The number of times the search term appears in link text Eg lt a href gt here lt a gt Heading The number of times the search term appears in heading tags Eg lt hl gt lt h2 gt lt h3 gt etc Alt The number of times the search term appears in the alternative text for images Eg lt img src image gif alt here gt Href The number of times the search term appreas in the title or name attributes of a hyperlink tag Eg lt a href title here name or here gt a link lt a gt For an in depth analysis of your website including a competitor analysis have a look at SEO Reports at http www trellian com seoreport Keyword Discovery User Manual Page 68 of 105 www keyworddiscovery com Keyword Tools Domain Researcher Tool The DNS tool cross references keywords with domains and displays the availability of the domains There are now two ways to use this tool e You can use the Domain Researcher Tool from results Estimated results 165 622 Page 12345678910 gt Query Searches 7 J shoes 143 457 Ll e lt 3 jordan shoes 15 483 lu e F nike shoes 12 992 otal Le F de shoes 11 829 lal eo F C womens shoes 9 070 aul Le F F
24. A Keyword Discovery User Manual Page 34 of 105 www keyworddiscovery com Search Types Spell Search Fetch terms that are also misspellings Many people have difficulty spelling make typing mistakes when entering keywords or simply write words in a different way for example the word color in the US is written as Colour in Australia To use this feature enter a keyword and check the Spell checkbox from the search form You can take advantage of this by targeting commonly misspelled keywords These keywords are often far less competitive than the correctly spelled keyword For Example You are running a hotel business lets try and find the different ways people spell the word accommodation Enter the keyword accommodation and check the Spell checkbox Estimated results 23 Page 12345678910 gt gt L Word Similarity if Searches Queries tr C accommodation XQ 100 290 429 ud ls 46 024 J accomodation QQ rs 95 769 ud le 25 166 J accomodations F so 43 259 Ll Le 12 284 accommodations D 75 31 723 l Le F 6 525 A accomadation E s 21 380 ud e F 6 738 accomadations P 2s 4 902 ud a Se Zee accomidation LJ 50 3 381 aba lo gt 1 504 accommadation rsx 2 920 aul a lt 3 1 028 accommodate E 25 2 512 ual S o 400 accomidations D 25 1 867 ud S oe 1 002 Access the top 10 000 results via the Enterprise AFI Add Clear Select All Select By ap zy 2
25. CONTENT shoes boots running nike athletic netball womens mens kids basketball Jordan buy online gt lt HEAD gt Link text Link tags also known as Anchors are usually found many times throughout websites between the BODY tags The description text used for the link should ideally contain any relevant keywords and describe the purpose or destination of the link For example lt A HREF nikeshoes htm gt Our new range of Nike running shoes lt A gt lt A HREF http www nike com gt The official Nike website lt A gt rather than Click lt A HREF nikeshoes htm gt here lt A gt to see our new range of nike running shoes lt A HREF http www nike com gt http www nike com lt A gt Images Alt tags are used in conjunction with image tags lt IMG gt to provide a textual description of the image The alt tag is useful for the visually impaired visitors who are using software to read out the page contents and for people who have images turned off in their browser All image tags should have an alt section For example lt IMG SRC images leatherboots jpg alt Black leather ankle high boots gt However do not create images solely for the purpose of adding alt tags unless the images add value Keyword Discovery User Manual Page 95 of 105 www keyworddiscovery com to your website The technique of creating 1 x pixel images with alt tags stuffed with keywords is regarded as spamming by some search engines and is not
26. E ead CI sex 1 350 772 lll Le gt 0 15 or CO google 3 632 119 Md oe F 0 44 D7 C yahoo 4 101 451 ual a F oos CO myspace com 1 403 356 Lal 8 F oo m F porn 940 791 d Le F oos E Ef O ebay 2 100 480 wal a gt oxi e C games 683 481 d E 7 ooy EE O youtube 3 019 011 Wed A F oo E LJ lyrics 149 999 ual 8 F ows Add Clear Select All Select By q 2 E Results per page 10 20 50 100 Select a category from the list on the left to drill down to more specific categories Keywords from this list can be added to a project analysed cross referenced and exported Keyword Discovery User Manual Page 44 of 105 www keyworddiscovery com Analyzing Keywords A keyword search returns a list of keywords sorted in descending order Further analysis can be performed to help qualify keywords Keyword Analysis To display further information about the keywords click the Analyze button graph icon underneath the results Analysis is only currently available on the Global premium database Estimated results 165 622 Page 12345678910 gt gt Query Searches C shoes 143 457 ud eo F jordan shoes 15 493 Lal Le F F nike shoes 12 992 ual E lt 3 de shoes 11 929 ual Le F C womens shoes 9 070 d E F C running shoes 6 539 Lal e lt a F pavless shoes 6 254 U oe oY F vans shoes 5 589 ud e lt 3 C coach shoes 5 264 Ud S F shoes store Access the top 10 000 result
27. ErEE 99 Account Manar ome nt Credits sacs senate gece E dpe a eaie nda EA aun me pended 100 Account IVA TS CAS spares sir sisson aE E EEE E a EE lawns inner needa NE 101 Account Management Billing Details siscicconcsesenadbannnnmbeanienddeaenonnncneinddbauninimbeanignadeaennonenimenaaeieieacows 102 Account Management Transaction HIStory ccccccccccccccccceeeccceeeeeaeseeesssseseeecececeeeeeeeeeeeaaaees ees 104 Fowo DISCO Vy UO n E E E E E T 105 Keyword Discovery User Manual Page 3 of 105 www keyworddiscovery com Introduction Keyword research is the foundation to successfully marketing your website on the Internet Finding and implementing the most popular and relevant keywords is vital to driving traffic to your website Whether you are optimizing your website maximizing your PPC campaigns Keyword Discovery will help find your keyword gems to start taking traffic from your competitors Keyword Discovery provides the most advanced keyword research and analysis tool with incomparable features Multiple database options including Industry terms and language regional databases and nearly 40 advanced features With Keyword Discovery you can Optimize website content and meta tags Maximize your pay per click advertising campaigns Find and target niche audiences Take traffic away from your competitors Keyword Discovery User Manual Page 4 of 105 www keyworddiscovery com An Overview of Keywords and Search Engine
28. OA Note the different ways in which people misspelled accommodation If you target the common keyword misspellings in your PPC campaigns and even in organic SEO you can get a real edge over your competition Outside of the research search page a spell search can be performed by prefixing your search term with spell Keyword Discovery User Manual Page 35 of 105 www keyworddiscovery com Search Types Thesaurus Search The Thesaurus search allows you to find search terms that have similar word sense to the keyword entered This feature complements the Related Search feature by looking at a broader spectrum of semantically similar keywords To use this feature enter a keyword and check the Thesaurus checkbox from the search form For example a search for the keyword translator will return the following words Results 15 Page 1 2 gt gt Query Searches 7 F translator 25 933 Ud Le F program 7 106 ual F 7 interpreter 1 511 ud Lo programme 1 782 Ud Le F C linguist 513 ual e mediator 471 ial eo F transcriber 399 ud 2 lt 5 C polyglot 241 id E F F computer program 112 ual e F intercessor gg atl Lo Se Access the top 10 000 results via the Enterprise 4PI1 Add Clear Select All Select By aR gy OS OA Keyword Discovery User Manual Page 36 of 105 www keyworddiscovery com Databases By default Keyword Discovery will search the Global premium database To searc
29. Or you can chat live with our customer support staff between 9am 5pm Monday to Friday Australian EST GMT 10 Keyword Discovery User Manual Page 105 of 105
30. a result returned by the search engines The is rather insightful as it provides a very clear indication on search terms that generate clicks It also provides a great way to find search terms that are currently not optimized for If the results returned do not generate clicks then obviously vast majority of users do not see any relevant results so spending time optimizing on these low Successful Search Score terms could be a valuable exercise And finally it also highlights search terms that have very high Successful Search Score percentages as ones that will be optimized and will be harder to compete against So closers to 100 will mean that users tend to find what they are looking for in the results returned by the search engines Keyword Discovery User Manual Page 49 of 105 www keyworddiscovery com Analyzing Keywords Predicted Daily Figures in this column provide an estimate of the total number of daily searches for Global Premium or the number of daily searches in that country for Regional databases for each given search term The predicted daily figure is calculated by determining how many searches Keyword Discovery captures compared to the total searches performed in that country for the selected Regional database or the world for the Global Premium database For example Assume that the search volume in our Australian database for the keyword womens shoes is 3 000 and that we have captured searches from 5 of us
31. ays and Special Days Valentine s Day History Soaciety Holidays Valentine s_Day Classroam fEids_ and Teens People_and Soctety Holidays and Special Days Valentine s Day fSociety Holidays Valentine s_Day fEids_ and Teens People_and Society Holidays and Special Days To include regional categories such as Regional North America United States click on Show within the Regional Categories drop down list Top Top f Society Holidays Valentine s Day Society Holidays Valentine s Day These are the top searches driving traffic to sites in this category See the Industry Terms Methodology page for a detailed explanation of how Classroom thi 7 TESE ad Graphics is unigue keyword database is created Sami If you need to know the top searches driving traffic to a specific website then please see the advanced Competitive Intelligence solution Results 4 513 Fage 12345678910 Query Searches Volume C love quizzes o 295 lud 2 F 2234 iy C dance moves 954 ital E 3 ios LC love letters 4 795 ld 2 F osan C love calculator 11 710 ud S gt osay fy C wedding bouquets 2 516 ual a F o4ox ff C dance steps 362 ud ae 5 o4eu fe C love horoscope 1 758 al a o4ox fF C build me up buttercup lyrics 122 nal eo F oz6x fF Keyword Discovery User Manual Page 28 of 105 www keyworddiscovery com Results represent the categories that the selected keyword fall under You can drill down further to th
32. bar of the browser window when the site is viewed The title tags appear as the name of the website in search results and is often where you need to make your first impression The title is a good place to display your company name and a few relevant keywords You can also add locality descriptors to let your visitors know where your business 1s located An example of a title tag lt HEAD gt lt TITLE gt Dress shoes sneakers runners sandals and much more John s Fine Shoes Australia lt TITLE gt lt HEAD gt The title tag should be slightly different for each page reflecting the content for that particular page For example the shoe store may have a different page for running shoes so the title tag may change to lt HEAD gt lt TITLE gt Running and athletic shoes John s Fine Shoes Australia lt TITLE gt lt HEAD gt A bad example of a title tag is shown below The title does not explain where the company is located or what type of shoes it sells lt HEAD gt lt TITLE gt Johns shoes home page lt TITLE gt lt HEAD gt Description tag The description tag appears in the HEAD section of each page s code The description tag should be used to expand on the title as the text in this tag often appears as the description of the website in search results For example lt HEAD gt lt TITLE gt John s Fine Shoes Australia dress shoes sneakers runners sandals and much more lt TITLE gt lt META NAME Desc
33. ch Enter one or more keywords and click search From there you can drill down analyze or filter your keywords e CI Data From here you can manage your Competitive Intelligence subscriptions Keyword Trends See trend data market share Search Demographics and Search Engine Market Share for upto 5 search terms at once e Keyword Tools e Cross Reference Tool Use the Cross Reference Tool to quick check if a list of keywords are used on a specific URL e Domain Researcher Tool Use the DNS Researcher to quick check if a search phrase either excluding spaces or split with a hyphen are available to be registered e Google Formatting Tool Use the Formatting tool to generate keyword lists ready for Google AdWords e Keyword Density Tool Use the Keyword Density to quickly check the keyword densities on any URL Keyword Filter Tool Use the Keyword Filter to manage expand and build up your keyword lists Run advanced search and replace strings and much more e Keyword Permutations Run Keyword Permutations to quickly check what ordering of keywords in a phrase are most commonly used e Reports Top Search Term Lists Find out what keywords are searched for the most as a whole or in specific countries and even specific search engines such as Google and Yahoo Keyword Discovery User Manual Page 7 of 105 www keyworddiscovery com Exhaustive Keyword Lists The long tail or tail end keyword data are the gem
34. ck 304 id E F C joe camel 375 ud S C camel style 3568 ual S 7 C camel trophy 306 lad S F Access the top 10 000 results via the Enterprise API Add Clear Select All Select By m O gt SAE Please report any Adult keywords not filtered to our support team Keyword Discovery User Manual Page 21 of 105 www keyworddiscovery com Search Types Competitors Based on Trellian Competitive Intelligence user path data the Competitors feature lists upto the top 100 sites domains that receive the most traffic for that keyword from Search Engines This is great to identify who your main competitors are for a give search term It is also valuable as it highlights that fact that the 1 ranked sites are not always the ones that receive most of the search traffic To do a Competitors search tick the Competitors option on the research box For example A search for shoes will return the following results Beta Release Following are top competing sites receiving most traffic for shoes Results 2911 Results Page Page 1234236783 Top Competing Sites tr craigslist arg nextag cam ebay com walmart com target com amazon com shoes com ga aiaonline com kpsn com bjb jijijiji a Zappos com Clear Select All Select Ey 5 The results are in order of traffic That is the more traffic the domain received from that keyword the higher up in the list it is For example if there were 10 searches done that res
35. count Help Order Logout rends A Keyword Tools Reports Industry Terms import Projects et default Search Results perpage 10 si Al Histariral Account details such as name address password and your default database can be chanaged from the Accoun Details section Account Details Username Password Company First Name Last Name Email Street City State ip Country Telephone Mobile Faux Home Page Default database contactdtrellian cam Change Login Password Trellian John Smith contact trellian com o East Concourse Beaumaris WIL Sas Australia 613 9509 7946 http aaa trellian com Global Premium Update Details Keyword Discovery User Manual Page 98 of 105 www keyworddiscovery com Account Management Subscriptions All account related information such as the status expiry date and length of your subscription can be viewed from the account management section You can also renew your subscription Update Credit Card Billing Details and view Transaction History and Invoices Keyword Subscription Details Subscription Status Enterprise Access Change or Cancel Subscription Subscription Expires 2010 05 06 348 days away Subscription Length 1 Monthfwill renew on expiry API Query Balance 6 10000 Keyword Subscription Seat Details Number of Seats oO Order Drop Domain Report Subscription Details Please Click Here to order
36. counted on a web page The keywords can appear in the page title links content descriptions and headings Keyword Discovery User Manual Page 5 of 105 www keyworddiscovery com The Keyword Research Interface All the features of the Keyword Research tool are available on the main screen The interface is easy to navigate and 1s designed to be user friendly Features that apply to specific tools such as Project manipulation are found under the relevant sections Trellian Paid Inclusion Need More Hits SEO Software Account Help Order Logout J Research CI Data felkeyword Trends kKeyword Tools Reports Industry Terms import Projects Target default 10 v Search Term shoe Results per page 10 sam News amp Updates e Database Global Premium Historical F Phrase Match J Include Plurals P Remove Spaces P Adult Filter CO Spell F Thesaurus C Inflected Form C competitors FJ Related 7 F Fuzzy Like OJ Industry C Domain Score Estimated results 165 822 Page 12345678910 gt Also Searched Queries Sorted by user frequency O Query Searches Query Searches Ol shoes 143 457 WA O ebay 1 993 127 lad ol F jordan shoes 15 493 wal S 7 L boats 65 366 Lal F C nike shoes 12 982 md S O nike 56 348 Ud 2 F de shoes 11 829 d e gt O myspace 2 818 338 lud 2 P C womens shoes 9 070 d le oe C heels 11 832 ud S C running shoes 6 538 m e
37. ct By ap gy 2 AA The export options are as follows e Choose database Select the database to export results from e Export as a Microsoft Excel document exports the data in a format specifically for Excel e Export as Comma Separated document CSV exports the data in CSV format e Email export results in CSV format emails the data in CSV format to the email address on record for the Keyword Discovery account e Include all details Searches Occurrences KEI Includes the analysis data only if the data has been previously analyzed e Include only the following allows for selection of specific details e Surround keywords with for phrase match used for Google Adwords phrase match Available for Excel format exports only e Surround keywords with for exact match used for Google Adwords exact match Available for Excel format exports only NOTE The export function is avaliable in many different results and not all of these options will always be avaliable Keyword Discovery User Manual Page 92 of 105 www keyworddiscovery com For email export the keyword data will be emailed instantly and a confirmation message is shown Otherwise you will be prompted to save the data as a csv Comma Separated Values file which can be opened with Microsoft Excel or any text application such as Notepad Export Options Choose Project shoes 10 a Choose Database Global Premiurn w Default Export Type O E
38. curences Per Page values are 1 to 5 Select Ignore Meta Keywords if you wish to filter out Meta Keywords from the results Select Ignore Meta Description if you wish to filter out Meta Description from the results Select Use Default Stopword list if you wish to filter out stopwords Select the View option Combined lists all keywords within one single column By Keyword Count lists each column by the number of words in the phrase For example 1st column will display 1 word phrases 2nd column will include 2 word phrases and 3rd column 3 word phrases CONAN KRWHD Keyword Discovery User Manual Page 75 of 105 www keyworddiscovery com 10 Select the number of results to return from the Results drop down menu 11 Click the Search button Keyword Density URL Resuts 10_ Search 1 v Min Keywords Per Phrase 3 Max Keywords Per Phrase View Combined y Cl Ignore Meta Keywords LJignore Meta Description Use Default Stopword List 3 Min Word Character Length 2 Min Occurances Per Page The keyword density tool Keyword Density URL www shoes com Results 10 Search l v Min Keywords Per Phrase 3 Max Keywords Per Phrase View Combined v Cl Ignore Meta Keywords _lignore Meta Description Use Default Stopword List 3 Min Word Character Length 2 Min Occurances Per Page Add yoga aaa Next Page gt gt g shoes y 3 461 29 1 1 3 3 14 6 1 O 449457 Hla gt O usm
39. drop domain Subscription Status sper edeak ion Billing Details Update Credit Card Billing Details Transaction History and Invoices Trellian Affiliate Partner Details Partner ID Number 504453 Total Commissions Earned 0 00 Quick links Partner Resourses Click Stats Sales Reports You can also order additional services such as the Drop Domain Report or additional user seats For other Keyword Services see the Keyword Reports page also accessable by clicking Reports on the toolbar Keyword Discovery User Manual Page 99 of 105 www keyworddiscovery com Account Management Credits Included credits between Keyword Discovery subscriptions differ For details of what your subscription includes see the Keyword Discovery Subscription Plans Comparison page You can find out how many Search credits you have for the day by clicking the Account link in the top right of the page The number is under Query Balance Remaining Keyword Subscription Details Subscription Status Standard Access Upgrade to Enterprise Access Change or Cancel Subscription Subscription Expires 2010 05 08 347 days away Subscription Length 1 Yeartwill renew on expiry Query Balance Remaining 1500 1500 Once you have used all your credits you will no longer be able to perform searches until the next day You will be told how many Analyze credits you have remaining for the day whenever you Analyze a keyword War
40. ds Shows a graph of trends for the search term Market Share Shows a pie graph of Search Engine Market share for the search term Keyword Discovery User Manual Page 12 of 105 www keyworddiscovery com Find Industry Categories Shows a list Industry Categories related to the search term In Project Means that this search term is in your current project Addi Add to Project Add the selected keywords to the Target Project Clear _ Clear Selected Deselects any selected keywords in the results select All _ Select All Selects all keywords in the results select BY _ Select By Selects keywords that match a string you enter it Delete from Project Deletes the selected keywords from the Target Project Analyze Keywords Analyzes the selected keywords See the Analyzing Keywords manual page for more information at Export Keywords Exports the selected keywords See the Exporting Keywords_ manual page for more information 4 _ Search amp Replace See the Search amp Replace manual page H Search DNS Cross references keywords with domains and displays the availability of the domains See the Domain Researcher Tool manual page for more information Cross reference Tool Check your competitor s web site to see which keywords they are using See the Cross Reference Tool manual page for more information Keyword Discovery User Manual Page 13 of 105 www keyworddiscovery co
41. e specific Industry Terms page to view other keywords that also fall under the same Industry category In the above example clicking on Society Holidays Valentine s Day displays the top keywords and the volume of traffic being driven to that particular category Estimated results 5 821 Page 12345678910 gt gt Query Searches 7 valentines day 7 408 ud S happy valentines day 1 165 t E F valentines day poems 659 tal a Se valentines day cards Soo hal oe 9 valentines day hearts 466 hal eo a valentines day ideas 461 oul e valentines day gifts 370 thal E F iw valentines day coloring pages 311 al eo 7 F valentines day crafts 295 ud E history of valentines day 333 thal E F Access the top 10 000 results via Enterprise API Add Clear Select All Select By z 2 OA You can either search for Industry categories for a single keyword or a group of keywords For a group of keywords simply tick the keywords within an existing list of results you would like to check and click on the Industry Icon at the bottom of the results See the Industry Terms Methodology page for a detailed explanation of how the Industry Terms database is created Keyword Discovery User Manual Page 29 of 105 www keyworddiscovery com Search Types Inflected Form Search Inflected Form Definition An alteration of the form of a word by the addition of an affix as in English dogs from dog or by changin
42. eeeeeessseeesessesneeeaeseeseeeeeeseeeeaaeseseeeees 23 we ore al pe gt 67116 Coral T eee en E E ee OP 24 yer o aM Ryn okie LAA E oe EE ee E O ee ee een eee 25 Scarch Types Include Plurals Sear nee ene en ee ee eee ene ere are 26 Search Types Industry Categories Sear Ci vassscnssvesnsnarsgssemeenesaveararseaueeuneadearssoetuiemadsaveracitansnsesesenwers 2 Search Types Inflected Form Sar CO icecs cccsencncncncsuacueseconpunnensesuossmonsncmnsearsosecaseewuehsaenosseuneetamnsnsentanenecs 30 Scarch Types Phrase Match Search secsesesrisrserisreresseersserr i rereset Erren UPEP E E ERSTER EEP RSU Esiri 31 e scie R e E a EE EE E E EEE N 32 Search TYPES Remove SPACE ieisnsdananiniesodbawinndbacndienilnntenisind anaE Eaa ENE 33 Search Types Scarchand REDIAICE ee ene ee E 34 Search Types Spell Search Fetch terms that are also misspellingS cccccccccceeseeeeeeeeeeeees 35 Search hy pes The nurus MEAN ee O E A cies meen ecenenem 36 DAO AS SG E earn termi enn chee canis EE S EE E E twen oie eee mane T 37 Databascs Goba ls PrO e E E 40 Databases A lso Searched Que CS esise aE E E E EE EEEO 41 DAA ASS A Oe i E vacates vrei E E 42 Databases Historical Global ccccccccccccceeeeeeeeesseeseesessssneeeeeeeeeeeeeeeesesseseeeeeeaaasaaaeeeeeeeeeeeaaaeaenses 43 Datipasec ndu ny Ler ee nee ne E ee ere 44 ANE EE O ee ee ae E eae ne a ae ee eee 45 Analyzing Keywords KEI Keyword Effectiveness Indicator ccceeeceeecceceeeeeeeeeeeeeee
43. eeees 48 Analyzing Keywords Successful S CALCM pescsasesnssiseiniteavevievivssbsusuendaveyeesuueteenveaveuexeseunnieiaseneeducsneisexetes 49 Analyzing Keywords Predicted Datly ccccccccccccccccccccceeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeas 50 Analyzing Keywords Historical Trends cccccceeeeeccccccceccscaeeeeessssseeseeeeeecccceeceeseaueseeseaaases 51 Analyzing Keywords Search Engine Market Share cccccsccsssssssssssssssseesesssesesssessesseeeeeeeeas 53 Analyzing Keywords Search Demographics ccccccccceeceeseeseeeeeeeeeeeeeeeeeeeeeeeeeceeeaaeeeeceseeueeeeeeeeeas 55 Fa 2 5 6 EE E ne eee SAA ee ee ee eee a eee 56 PEOFCC S e Vy ON mo w FOC OIG er E E EE uses so grein EEEE 57 Prob Cbs lo aC mt PO SOUS e E E E E EE 60 PEOVCCIS Te OS 0 E E T 6l Projecte Lapo ine TO PrO COS ein A E EE 63 Projects Irans hiting KC yy ORS crese riea E EE E E 64 Fy WO TOO eea E E E E A bern E A e E E E acneasanias 65 Keyword Tools The Cross Reference XREF Tool cccccccccccccccccccccceeeeeeeeeeeeeeeeeeceeeeeeeeeeeeeeeeeeeeeas 66 Keyword Tools Domain Researcher Tool enescenecernneisriciri u a aa 69 Keyword Discovery User Manual Page 2 of 105 www keyworddiscovery com Keyword Tools Google Formatting TOON oisiciscciessaciessiasuntsiesacieetacaunesnedacieedaaduadatedunceehaasadmeaaianens a Keyword Tools Keyword Density TOON sisccccnsssddesosinvsaseosaqaterexerannnee t
44. enets eau NEEE NEE NET 75 Keyword Tools Keyword Managot sisszsdiicscvecasccteatesarscumscnnvendhosaqeenacasteatssareeuwacenyeadboaaerinacsdaadvnanssacsncs 19 Keyword Tools Keyword Permutations Tool cccccccccccccccccsssssssssessseeececcccceeeeeesessaeaasseseeseesaeaeees 8 Keyword Tools Keyword Trends TOO lis scsssesacesaces cestosssasnayes ede yesiacos E a a a ae 83 Keyword REDOMS 6 2sc0sieiianacdorsacasdnncdanoesagiadennndabanteawinesecndiusswoenenasveanbebsssaaciesesetbasioneheranssasdabensaasasienatsibnes 84 Keyword Reports Drop Domain RED Ol ss ccssietincccocnssicncencesssdvensrsauediondenceestenehndeitecainatevinaactssanteeteres 85 Keyword Reports Eshaustive Repolieresenrrie ienr E N 86 Keyword Reports Keyword Statistics Query Size by Country cccccccssseseeesesssteeeeeeeeeeeees 87 Keyword Reports Top Search Term ToS ccacsrccaceigesceannensaccsinanencaticteaecentencenacmeraadenmneaeercimanecaanernsesss 89 Importing Keywords From An External SOUrC ccccccccccccccccccccceceeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeas 90 Exporaing Keywords and Their Datanescprrornin rae E N EEG 92 Mpi menine Keyword IMO a WeDS ean en one EN eee ne eee ere ene 94 PRE COU Manage m nt 5 5 doranavandcennusdcronniwacisntaswadsresionansdudadieed yaioincsetestadsnuntonedulaniad sn dtnnondsatanesdenstatmeatasea suns 97 Account Manacement CC ONIN Seesen etree taaan Ee T panciomnnesieas 98 Account lama ee Mle ML SUD SCI OMS uresen en EEE EEK E
45. ers in Australia From this we calculate the predicted total searches for this keyword in Australia then divide it by 365 to get the average Daily predicted searches Of course the actual formula is a little more complex and allows for keywords that only started to be searched for on a paticular date and seasonality This is also the reason why when you multiply the daily prediction figure by 365 you will get a much larger number than the number of actual searches recorded in our database Keyword Discovery User Manual Page 50 of 105 www keyworddiscovery com Analyzing Keywords Historical Trends You can now obtain Historical Trends graphs from two places The first is avaliable from most result sets by clicking the Trends icon the second is avaliable by clicking Keyword Trends on the toolbar The Keyword Trends tool allows you to compare upto 5 search terms at once and see trends for specific countries To obtain Trend information you can click the Trends icon on a result set Estimated results 5 821 Page 1234567E 10 gt gt Query Se 2 valentines day 7 408 al a lt 3 happy valentines day 1 165 lal Le valentines day poems 659 Md E Se A few moments later the trend graph will load showing you result from the last 12 months The chart type can be changed between historical shows weekly data monthly and trend OX valentines day Year 2008 2009 4 000 2 400 1 300 1 200 BOO
46. es 451 ial G C bike motor o4 y E whizzer motor bikes 206 ud E P C motor bike insurance 197 id eo _ electric bike motor 173 ud e F mini motor bike 147 ual E P C motor bike carbs 1471 Ud eo 7 mini motor bikes 1365 ual eo Access the top 10 000 results via the Enterprise AFI Add Clear Select All Select By aR gy OS oA Keyword Discovery User Manual Page 33 of 105 www keyworddiscovery com Search Types Search and Replace Acts like a regular search and replace tool in text editors Once clicked on enter a string you wish to replace and then click on OK You will be prompted again for the string you wish to replace it with In this example shoes has been replaced with slippers Mens shoes will be replaced by Mens slippers and returned with the relevant search counts Results are in descending order from the most search counts to lowest Terms with no search counts will not be displayed Estimated results 6 756 Page 12345678910 gt gt Query Searches 7 P sliopers 9 003 Ud Leow gt C mens slippers o45 hal S C ballet slippers 572 shal oe I womens slippers Aca i a F women s slippers 336 ud e F crochet slippers 394 thal a P scom slippers 964 ual oe knitted slippers free 949 shal E P men s slippers 47 hal oe F ruby slippers 47 thal eo F Access the top 10 000 results via the Ent ise API Add Clear Select All Select By 4 qq OS
47. etch the search figures from then click the Import button To import directly into a project select a project name from the select project list Note only 100 keywords at a time can be imported directly into a project To import meta tag keywords enter the URL in the bottom field and click the Get Meta Tags button To import from a CSV or text file click on the browse button locate your file and click the Upload button The keywords will be imported then displayed The imported keywords can then be used in the same manner as the search keywords Note Please remove all non alphanumeric characters as they will cause the import to fail Keyword Discovery User Manual Page 91 of 105 www keyworddiscovery com Exporting Keywords and Their Data To export the list of keywords and their associated data from a search you can click the export button on a result set See the Exporting Projects manual page for information on exporting projects Estimated results 165 622 Page 12345678910 gt gt Query Searches 7 shoes 143 457 Ud Lo 5 C jordan shoes 15 493 ual E F nike shoes 12 992 lu a lt o C de shoes 11 929 ual Le F C womens shoes 9 070 d eo F C running shoes 6 538 ud S oe payless shoes 6 254 d 8 lt a vans shoes 5 589 abel oe lt a C coach shoes 5 264 U S lt P shoes store 4 964 Ud S S Access the top 10 000 results via the EWerprise API Add Clear Select All Sele
48. f we have any search term in our database it is because a search by real human or not was done for them 1t means that if you are running PPC campaigns your ads will also be displayed in such cases So by removing them from your campaigns or adding them into your campaigns but at a much lower CPC rate you are then making your primary ads perform better and are not penalized for ads that have a poor click through ratio Which can make a huge difference to your ads rank Keyword Discovery User Manual Page 43 of 105 www keyworddiscovery com Databases Industry Terms The Industry terms tool provides lists of common search terms grouped by category This makes it easy to discover some of the top searches for specific industries To display the Industry terms click on the Industry terms button in the toolbar Note This list is not filtered and may contain adult related keywords Top Top Adult Arts Business These are the top searches driving traffic to sites in this category Computers See the Industry Terms Methodology page for a detailed explanation of how Games this unique keyword database is created Health Home If you need to know the top searches driving traffic to a specific website then kids and Teens please see the advanced Competitive Inteligence solution Mews Recreation Reference Results 17 559 790 Page 12345678910 Regional Science L Query Searches Yolume ieee myspace 2 917 661 Lal lo F 0174
49. g the form of a base as in English spoke from speak that indicates grammatical features such as number person mood or tense To use this feature enter a keyword and check the Inflected Form checkbox from the search form In other words this option includes the inflected form of the keyword in the search results For example A search for the keyword run will also include results containing the keywords ran runs and running As aresult Keyword Discovery will perform a search for every Inflected Form type and provide the a list of the top searched for results and in this case would include search terms such as Estimated results 142 413 Page 12345678910 gt Query Searches 7 LJ ran 11 909 ual Lo F F running 10 356 U 2 F F see kal Fun 9 716 Ud Loe gt running shoes 6 538 Label oe gt FP see kai run craigslist 5 412 u oe 5 J run 4 699 Lal le the book running out of time summary 4 656 uaa oo 3 C runs 3 586 lud a F dog run 2 954 Ud a lt 3 oblation run multiply 2 055 ud ae lt 3 Access the top 10 000 results via the Enterprise AFI Add Clear Select All Select By ap gy 2 OA NOTES Keep in mind that in English only some words have inflected forms where keyword run has an inflected form but keywords running or ran do not This function is not available on Historical databases Keyword Discovery User Manual Page 30 of 105 www keyworddiscovery com Search
50. h on other databases such as shopping news regional eBay etc select the database from the list To set a default database click on the Account link then click the Update details link An overview of each database is provided below Also see the Search Types manual page Note The number of results returned is dependent on the subscription level Global Premium The Global Premium database contains over 4 4 billion keyword searches based purely on user panel data which is is less prone to skew caused by automated agents Read More Regional The regional databases contains searches performed by users in that region and searches on engines in that region eg The UK database contains searches made by UK users and searches on UK search engines by users in ANY region Also Searched The keywords listed in the Also Searched column are the most commonly searched keywords searched for by the same users that also searched for the supplied search term To qualify the also searched keywords had to be searched for in the same session on the same day as the supplied search term Read More Historical By checking the Historical checkbox you will see results from August 2006 to present Note Avaliable for the Global Premium and Regional databases only Read More Keyword Discovery User Manual Page 37 of 105 www keyworddiscovery com Historical Global The Historical Global Database can be found in the drop down
51. hich will gradually be replaced with the data as it is retrieved KEI Keyword Effectiveness Indicator See the KEI manual page Predicted Daily See the Predicted Daily manual page Keyword Discovery User Manual Page 47 of 105 www keyworddiscovery com Analyzing Keywords KEI Keyword Effectiveness Indicator KEI stands for Keyword Effectiveness Indicator and designed to measure the effectiveness or the value of a given search term KEI is a value between 0 and 10 The value of each keyword is calculated by correlating a number of factors including the popularity of the keyword and the number of pages on which it occurs The most effective keywords will be those with a high KEI value Such terms are typically searched for often but appear on a small number of pages and are therefore less competitive When using KEI keep in mind that KEI is only an indicator and should not be the sole reason for choosing particular keywords You can use SEO Toolkit to check the other more important criteria such as in links Google Page Rank Alexa Rank PI Rank and the number of competing PPC ads on both Google and Yahoo Keyword Discovery User Manual Page 48 of 105 www keyworddiscovery com Analyzing Keywords Successful Search This column contains the percentage of searches that generated a click on one of the search results That is what percent of people that did that search for the same keyword actually found and clicked on
52. ion Monthly 69 95 Enterprise Subscription with AFI Yearly Best Value Save 35 4455 00 O Enterprise Subscription with AFI Monthly 495 00 Submit All prices are in US dollars Your order will be submitted through a secure SSL connection MOTE Your Credit Card account will show a debit in Australan Dollars by Trelian Pty Ltd the amount being equivalent to the US purchase price Australan orders are inclusive of 10 GST Enter the usernames passwords and e mail addresses of the user seats you wish to purchase Keyword Discovery User Manual Page 101 of 105 www keyworddiscovery com Account Management Billing Details Your Keyword Discovery Trellian account can be managed by clicking the Account link at the top right of the page whenever you are logged in Paid Inclusion Need More Hits SEO Software Account Help Order Logout rends Keyword Tools Reports Industry Terms Rimpot Projects et default Results per page Search T wl Histariral You can upgrade your billing details by clicking the Update Credit Card Billing Details link on the account page Keyword Subscription Details Billing Details Update Credit Card Billing Details Subscription Status Enterprise Access Treneacdian lictantcrd aE JTanhsatlion nistor and INVOICES Change or Cancel Subscription Subscription Expires 2010 05 08 346 days away Trellian Affiliate Partner Details Subscription Length 1 Monthi
53. ion search can be performed by selecting Permutation from the database selector For example entering the keywords low interest loan returns Keyword Discovery User Manual Page 81 of 105 Keyword Permutation Tool www keyworddiscovery com Use commas to compare upto 5 single phrase keywords eg low interest loan ae a ee Search Term jow interest loan Select Database Clobal Premium vw Query loan low Interest low Interest low Interest loan loan interest Interest loan loan low interest low loan Interest loan low Interest low loan low low loan interest Interest low loan loan interest low Searches 7 27 160 ual a F 19 910 Uy a F 1 075 U 8 F 177 ital Leo F 56 l 2 23 lud 2 F 7 ad e amp 3 lud e 3 ual a F 1 id Le F 1 ld Lo F 1 ital S lt 3 nja ll a F nja ileal a 7 nja ileal a F Access the top 10 000 results via the Enterprise APII Add Clear Select All Select By aR gy 2 oA Search Keyword Discovery User Manual Page 82 of 105 www keyworddiscovery com Keyword Tools Keyword Trends lool The Keyword Trends tool allows you to compare upto 5 search terms at once and see trends for specific countries It can be accessed by clicking Keyword Trends on the toolbar 1 Enter upto 5 search terms into the Keywords field seperated by commas 2 Select a Database 3 Choose from Trend or Monthly Graph 4 Click Search Trends Keywo
54. iscovery com Databases Historical Global There are now 2 types of historical keyword databases 1 Historical Databases 2 Historical Global Database the original keyword database Historical Global Database Search Term Results perpage 10 Search excude sd Database Historical Global Historical ht L Phrase oee a Remove Spaces E Adult Filter T CL Spell Historical Global Inflected Form CL Competitors L Related eve L industry L Domain Score Canada Dutch French German The Historical Global Database can be found in the drop down list of keyword databases includes data from all data sources since June 2005 onwards This includes data from search engine logs themselves that include unfortunately a lot of spam and automated searches that artificially inflate the search counts Keep in mind that the Historical Global Database includes data from a longer period of time That is why the numbers in Historical Global Database should not be used or relied upon especially those in the top of the lists However the Historical Global database is very useful and servers 2 great objectives 1 Ideal for tail end and niche research As we have included all the keywords that we have collected to date it is great at finding those relevant yet not so frequently searched for terms So great at finding those elusive keywords 2 Great to build up stop word lists for PPC campaigns I
55. l 8 3 myspace 2 919 329 ual le 7 youtube 2 772 570 Lal 8 F O ebay 1 993 127 ual e F facebook 1 659 926 Lal Le F Fl us 1 542 903 lud Le lt a myspace com 1 350 640 l Le 3 Clear Select All Select By 5 A F 2t ean ks The translation link Select a translation option from the list and click the translate button Translation Options Language options English French English German C English Italian English Spanish French English German English Italian English Spanish English Translate Froject The translation options The translated keywords are then displayed in the chosen language and can be used in any way Eg added to a new project The original keywords in the project are not modified The translation tool should only be used with 50 or fewer keywords Keyword Discovery User Manual Page 64 of 105 www keyworddiscovery com Keyword Tools Keyword Discovery includes many powerful keyword tools which can be found in the Keyword Tools menu on the toolbar ive Intelligence Cross Reference Tool REF Es Domain Researcher Tool IG Google Formatting Toal abe Eewwvord Density Tool keyword Filter Tool Se Keyword Permutations Keyword Trends Go to the manual page Cross Reference Tool Domain Researcher Tool Google Formatting Keyword Density Keyword Manager Keyword Permutation Keyword Trends Keyword Disc
56. m Searching For Keywords To begin searching for keywords click on the Research button in the main toolbar and follow these steps 1 Enter a search term in the Search Term field Search Term shoes o Results perpage 10 Search Exclude Database Global Premium L Historical Cl Phrase Match U Include Plurals O Remove Spaces O Adult Filter E Spell Thesaurus l Inflected Form L Competitors P Related a Fuzzy Like T E Industry T L Domain Score 2 Select the number of results to be displayed per page Search Term Results per page Exclude sd Database Global Premium Ol Historical Phrase match 7 U Include Plurals 7 O Remove Spaces Cl Adult Filter E Spell T F Thesaurus L Inflected Form E Competitors F Related Fuzzy Like Cl Industry Domain Score 3 Select a database See the Databases manual page for details on database types Keyword Discovery User Manual Page 14 of 105 www keyworddiscovery com Search Term Results perpage 10 sade Sd Gisbal Premium v Gamporicsl 7 J Remove Spaces Aepword Oyscore A C Inflected Form A Industry ts Database C Phrase N if A Spell LC Related Historical Global Australia Canada Dutch French German Italiar Morwegian Polish Portuguese Spanish Swedish LIE JS Offer Google Yahoo eBa UII C Domain Score Search l Adult Filter J C
57. most result sets by clicking the Market Share icon the second is avaliable by clicking Keyword Trends on the toolbar The Keyword Trends tool allows you to compare upto 5 search terms at once and see Search Engine Market Share for specific countries e To obtain Search Engine Market Share information you can click the Market Share icon on a result set Estimated results 5 621 Page 123456789 W gt gt Query Searct J valentines day 7 408 ud 8 gt happy valentines day 1 165 Ud Le valentines day poems 659 ud e 7 A few moments later the trend graph will load showing you result from the last 12 months The chart type can be changed between historical shows weekly data monthly and trend OX valentines day Tear 2003 2009 Google ee sk u Yahoo E Google 73 63 M Yahoo 446 E Ask 191 Other 000 Historical Monthly Trend Market Share Keyword Discovery User Manual Page 53 of 105 BR WN Re www keyworddiscovery com NOTE All chart data is from the global premium database The second way allows you to compare upto 5 search terms at once and see Search Engine Market Share for specific countries It can be accessed by clicking Keyword Trends on the toolbar EA IET Competitive Inteligence Paid Inclusion i J Research cI Data El keyword Trends keyword Tools Reports Enter upto 5 search terms into the Keywords field seperated by commas Select a Database Click Search Tre
58. nariral You can upgrade view your transaction history by clicking the Transaction History and Invoices link on the account page Keyword Subscription Details Billing Details Update Credit Card Billing Details Subscription Status Enterprise Access a Trane schon Eiehace see Ines Jfansathion Misto and INVOICES Change or Cancel Subscription Subscription Expires 2010 05 08 348 days away Trellian Affiliate Partner Details Subscription Length 1 Monthiwill renew on expiry Partner ID Number 504453 API Query Balance 6 10000 Total Commissions Earned 0 00 Quick links Keyword Subscription Seat Details Partner Resourses Click Stats Sales Reports Number of Seats 0 Order Drop Domain Report Subscription Details Please Click Here to order drop domain Subscription Status eror deaden You can click Order Details or Invoice for futher details on each order Transaction History 2009 05 08 13 34 US 599 40 OK Order Details Invoice Keyword Discovery User Manual Page 104 of 105 www keyworddiscovery com Keyword Discovery Support Please check the Keyword Discovery FAQ before contacting support as 90 of all support questions we receive are the same and the fastest way to get an answer is to check our FAQ All support links can be found at http www keyworddiscovery com support html To contact the Keyword Discovery team please complete the contact form at http www keyworddiscovery com contact html
59. nds Scroll down to the Search Engine Market Share section Search Engine Market Share valentines Engine Yolume E coogle 77 29 E ahoo 12 40 Bsn 126 Bao 126 Bask os9 other Engines 20 The Keyword Trends tool will also display Historical Trends and Search Demographics For more information see their manual pages Historical Trends e Search Demographics Keyword Discovery User Manual Page 54 of 105 www keyworddiscovery com Analyzing Keywords Search Demographics The Keyword Trends tool allows you to compare upto 5 search terms at once and see a Search Demographic break down It can be accessed by clicking Keyword Trends on the toolbar Trellian Competitive Intelligence Keyword Discovery Paid Inclusion J Research Cl Data Keyword Trends Keyword Tools 1 Enter upto 5 search terms into the Keywords field seperated by commas 2 Select a Database 3 Click Search Trends 4 Scroll down to the Search Demographics section Search Demographics Click on Country to view State and City GEO data valentines day Region United States Region Percent State Percent City Percent India 34 22 California 2 70 Waukesha 1 09 a United States 31 11 New York 2 52 New York 1 00 Australa 7 20 New Jersey 1 77 Mt Laurel 0 81 United Kingdom 4 95 Wisconsin 1 66 Chillicothe 0 59 South Africa 3 33 Ohio 1 53 Kodiak 0 55 Croatia 3 17 Missouri 1 24 Kansas City 0 51 Philippines 2 06 Te
60. ning fou have 996 analysis credits remaining Fetching results from Google This may take a while Results 102 526 ResultsPage 10 Page 12345678910 gt gt uer Searches Successful Search Occurrences KEI Predicted Daily C chicken 33 300 u oo 23 10 121 000 000 0 11 137 chicken pox 5 221 P 64 16 258 robot chicken 5 046 bd LS 7 36 54 278 Once you have used all your analysis credits you will no longer be able to fetch Occurrences amp KEI for keywords until the next day However 1f the Occurrences amp KEI has been fetched by another Keyword Discovery user within the last 90 days the cached figure will be displayed for that keyword Your daily analysis credits reset every 24 hours at midnight Australian EST GMT 10 Keyword Discovery User Manual Page 100 of 105 www keyworddiscovery com Account Management Seats Existing users are able to purchase additional logins known as seats at a discounted price If you already have an account you can login and go to the Keyword Discovery Seat Subscription page to order additional seats Keyword Discovery Seat Subscription Enter the subscription seat usernames passwords emails below one per line Username Password Email 1Otestacc en supporti keyworddiscovery corn 123test oa supporti keyworddiscovery car lt 2 Subscription Type Cost Seat Standard Subscription Yearly Best Value Save 35 599 40 Standard Subscript
61. ns how to fix a bycycle tyre puncture and where can 1 find a tyre fitting job Shopping database The shopping database contains searches performed at major ecommerce and shopping sites such as Amazon Buy Bizrate Froogle shopping Yahoo shopping and many others This data can show you how customers search for products on major shopping sites how they think about products which search phrases they use what specific SKUs that are most searched for etc Yahoo database The Yahoo database contains searches performed at Yahoo com and localized Yahoo sites such as au yahoo com fr yahoo com etc Data is collected from our user panel Keyword Discovery User Manual Page 39 of 105 www keyworddiscovery com Databases Global Premium Skew is a major problem that has traditionally faced all keyword suggestion services Typically search statistics reported on popular queries are impacted by various automated agents such as search engine crawlers rank and bid checkers These inflate the true search numbers making it difficult to accurately estimate available traffic To overcome this problem the Global Premium database contains over 4 4 billion keyword searches based purely on user panel data This data is 1s less prone to skew caused by automated agents The Global Premium Database is the default database and can be changed by selecting another database from the Database drop down menu on the search form Keyword Discovery is cur
62. of times the keyword search term appears on the webpage Title The number of times the keyword appears in the html title tags Keywords The number of times the keyword appears in the meta tags keywords Description The number of times the keyword appears in the meta tags description Link The number of times the keyword appears in link anchor text For example lt a href http www keyworddiscovery com gt Keyword Research lt a gt will include Keyword Research under the link column Heading The number of times the keyword appears in html heading tags Searches Keyword Discovery User Manual Page 77 of 105 www keyworddiscovery com The number of times the keyword has been searched for click on a column heading to order the results by the column data Graphs Trend graphs display seasonal data in weekly or monthly increments for the selected keyword Market Share Graph displays the search engine market share for the selected keyword Keyword Discovery User Manual Page 78 of 105 www keyworddiscovery com Keyword Tools Keyword Manager Keywords in projects can be filtered to replace substrings The keyword search and replace function works similarly to a search and replace function in a text editor application The Keyword Manager Tool is avaliable from the Keyword Tools menu ive Intelligence Paid Inclusion Need More Hits SEQ Software a Elkeyword Trends keyword Tools Reports Industry Terms
63. ompetitors T 4 Select search filters optional See the Search types manual page for details on advanced search types Search Term shoes Results per page 10 Database Global Premium k Phrase Match Spell if Related Historical Include Plurals Remove Spa Inflected Form T Thesaurus T Fuzzy Like Industry 5 To begin the search click the Search button Domain Score Search Adult Filter oF Competitors 6 The search results are displayed The searches column displays the number of searches for the keyword over the last 12 months for Premium Regional and Specialty databases ebay Shopping News Google Yahoo Respective historical databases such as Premium Historical Regional Historical and Specialty Historical databases are from August 2006 to present We also have a Historical Global database that is compiled from searches collected since June 2005 to present Keyword Discovery User Manual Page 15 of 105 www keyworddiscovery com Estimated results 165 622 Page 12345678910 gt Query Searches 7 C shoes 143 457 ual S F C jordan shoes 15 483 u a F nike shoes 12 962 l eo F C de shoes 11 920 aul a F L womens shoes 9 070 Ud Lae lt 3 L running shoes 6 538 ud oe e payless shoes 6 254 U S vans shoes 5 589 lud Le lt 3 L coach shoes 5 264 Ud S shoes store 4 5964 U E Access the top 10 000 results via
64. ords due to regional or cultural differences To use this feature enter a keyword and check the Related checkbox from the search form For Example Consider an online store selling shoes To find related terms you would enter shoes The results will include words such as Results 147 Page 1234536780910 gt gt Query Searches 7 C women s shoes 1 383 ld Le lt 3 men s shoes 654 M E C shoes 143 457 Ud 2 F womens shoes 9 070 aul Le F mens shoes 4 622 id 2 dress shoes 2 313 ud e F casual shoes 407 d S 7 kids shoes 1 995 ual Lo J sandals 16 736 Lal e F mens performance series n a Lal Le oe Access the top 10 000 results via the Enterprise APII Add Clear Select All Select By aR qy 2 OA oS Outside of the research search page a related search can be performed by prefixing your search term with related Keyword Discovery User Manual Page 32 of 105 www keyworddiscovery com Search Types Remove Spaces This feature allows the option to search for keywords with and without spaces To use this feature enter a keyword and check the Remove spaces checkbox from the search form For example A search for the keyword motor bike will also include results containing the keywords motor bike and motorbike Estimated results 2 768 Page 12345678910 gt gt Query Searches 7 motor bike 4 570 abel oe gt O motor bikes 1 767 d oe gt C motor bike gam
65. ords into the field Importing keywords from a text file Importing keywords from a URL 2 Choose from Add Quotes Add Brackets or Add Brackets and Quotes Keyword Discovery User Manual Page 73 of 105 www keyworddiscovery com Google AdWords Formatting Insert keywords here Filtered keyword results shoes shoes shoes Google AdWords Formatting Add Quotes Add Quotes for Phrase Match formatting Add Brackets Add Brackets for Exact Match formatting i Add Quotes and Brackets for both Phrase Match and Exact Match formatting To export the result use the Save to Clipboard option below Once saved you can then paste the results Upload file Import Meta Tags from a URL Export Filtered Results To Text File Export Filtered Results As CSV Select All Clear Filtered Results 3 Export your formatted keywords by e Clicking the Select All button and copying the keywords to your clipboard e Exporting to keywords to a text file by clicking the Export Filtered Results To Text File button e Exporting to keywords to a CSV file by clicking the Export Filtered Results As CSV button Keyword Discovery User Manual Page 74 of 105 www keyworddiscovery com Keyword Tools Keyword Density Tool Most search engines place a large amount of importance on the actual text that is placed on a web page As a result the way that the text on a page is constructed plays an important role in determining the way engines index your
66. overy User Manual Page 65 of 105 www keyworddiscovery com Keyword Tools The Cross Reference XREF Tool Use the Cross Reference Tool to quickly check if a list of keywords are used on a specific URL On top of this the Xref tool also works like a Density Tool and checks these data points Meta Title Meta Description Meta Keywords Body Content Heading Tags In Links ALT Tags Href Title Tags and also provides the Keyword Discovery search volumes There are 2 different Cross Reference tools avaliable e You can use the Cross Reference tool from results Its 185 020 Page 12345678910 gt gt This will cross reference the provided URL against the keywords displayed in the results To use cross reference tool 1 Click the cross reference icon in any set of results 2 Enter a URL to cross reference your keywords with 3 Click Ok to perform the cross reference col ith orbitales SR The results page will now be shown Keywords already in your project will show a green tick next to them You can add keywords to your project by selecting them and clicking the Add button You can change the URL to cross reference against by clicking the Change URL button For explanations of the columns in the results click here e The second way is to use the stand alone Cross Reference tool which is avaliable from the Keyword Tools menu Whith the stand alone tool you can provide your own keyword list to cross reference wi
67. ption is useful in matching keywords to specific categories and also in locating related keywords from the same category or niche Search Term valentines day Results perpage 10 Search exiude Database Global Premium s Historical Phrase Match Include Plurals Remove Spaces Adult Filter Spell Thesaurus Inflected Form Competitors Related Fuzzy Like ta Industry rs Domain Score Estimated results 5 621 Page 1234567868910 Query Searches valentines day 7 406 otal S i happy valentines day 1 165 ual oo Se Enter a search term and click on the Industry button Alternatively you can click on the industry terms icon within an existing list of results Keyword Discovery User Manual Page 27 of 105 www keyworddiscovery com Search Term valentines day Results perpage 10 Search a Database Global Premium s Historical T Phrase Match Include Plurals Remove Spaces Adult Filter Spell Thesaurus Inflected Form Competitors T Related Fuzzy Like Industry T Domain Score These are the top categories that receive the most traffic fram the search term valentines day Click on the links below to navigate to the actual Industry Terms category to view other keywords See the Industry Terms Methodology page for a detailed explanation of how this unique keyword dat Results 29 Results Page Regional Categories Hide Industry tr fEKids and Teens People and Society Holid
68. r sale are marked as For Sale You can click theses icons to buy the domains Keyword Discovery User Manual Page 71 of 105 www keyworddiscovery com Keyword Tools Google Formatting Tool The Google Formatting Tool 1s avaliable from the Keyword Tools menu ive Intelligence iy Paid Inclusion Need More Hits SEO Software a Elkeyword Trends keyword Tools Reports Industry Terms 8 Import Cross Reference Tool REF ES Domain Researcher Tool IG Google Formatting Toal abe Eewyvord Density Tool keyword Filter Tool Se Keyword Permutations Keyword Trends You can use the Google Formatting tool to generate keyword lists ready for use with Google AdWords Campaigns Keyword Discovery User Manual Page 72 of 105 www keyworddiscovery com Google AdWords Formatting Insert keywords here Filtered keyword results Google AdWords Formatting 4dd Quotes Add Quotes for Phrase Match formatting 4dd Brackets Add Brackets for Exact Match formatting Add Brackets and Quotes Add Quotes and Brackets for both Phrase Match and Exact Match formatting To export the result use the Save to Clipboard option below Once saved you can then paste the results Upload file Import Meta Tags from a URL Export Filtered Results To Text File Export Filtered Results 4s CS Select All Clear Filtered Results To use the Google Formatting tool 1 Insert keywords in the Insert keywords here field by e Copy amp pasting keyw
69. rds valentines Database Global Graph Trend Monthly Search Trends Use commas to compare up to 5 search terms Search Trends Search Results valentines 10000 uery Searches on a Trellian KeywordDiscovery com O valentines 6 748 lud La 5 B000 E 2 000 A a000 gi ai E T 2000 z Add Clear Select All jy GE u i Jar Feb Mar Apr May Jun Jul Aug Sep Oct Now Dec Search Engine Market Share Search Demographics Click on Country to view State and City GEO data valentines valentines Region United States Region Percent State Percent City Percent United States 55 46 California 2 57 Orlando 1 04 Philippines 8 59 Texas 1 74 New York 0 64 India 5 39 Florida 1 73 Atlanta 0 62 Viet Nam 68 16 New York 0 88 Stevenson Ranch 0 45 United Kingdom 4 59 Georgia 0 78 Los Olivos 0 43 China 2 94 Michigan O 47 Oklahoma City 0 54 n Norway 1 97 Colorado 0 47 Houston 0 32 Engine Yolume I cocoge 7729 P Japan 1 53 Oklahoma 0 41 Woodland Hills 0 32 a acer 12 40 C Guatemala 1 21 Indiana 0 38 El Paso 0 31 7 ae A 7 B MSN 126 Canada 1 12 Virginia 0 33 College Station 0 50 More More More Bao 1 26 C Bask os9 C E Other Engines T 20 L The Search Trends graph is based on the last 12 months of data The Keyword Trends tool will also display Search Engine Market Share and Search Demographics Yo can click a Country or State in Search Demographics to show a detailed break down
70. re searched for the most as a whole or in specific countries and even specific search engines such as Google and Yahoo For detailed information on the Top Search Term Lists see the Keyword Discovery Top Search Term Reports page Keyword Discovery User Manual Page 89 of 105 www keyworddiscovery com Importing Keywords From An External Source To import a text list of keywords or keywords from a website s meta tags click the Import button on the toolbar Select Database Historical Global Select Project Results per page 10 Enter one keyword per line or comma separated keywords MOTE Please remove all non alphanumeric characters as they will cause the import to fail Importing is limited to 500 keywords per import and 5000 keywords per day Select a project from the Select Project dropdown to import directly to a project You can only import 100 keywords at a time to the selected project Import Upload file Browse Upload y Import Meta Tags from a URL http Get Meta Tags 94 The keyword import page The import tool is limited to importing 500 keywords phrases at a time Up to 5000 keywords can be imported per day The limit also takes into account keywords imported via the filter tool To import enter the data to import using one search term per line or separating each keyword by Keyword Discovery User Manual Page 90 of 105 www keyworddiscovery com commas Select a database to f
71. recommended Headings Heading tags such as lt H1 gt lt H2 gt etc are often given extra standing by search engines The heading tag should contain one or two important keywords For example lt H1 gt Running and Athletic shoes lt H1 gt Text The text on the webpage should contain sentences and paragraphs that integrate the keywords in a logical manner To test the text for readability read it out aloud ensuring that it makes sense and is relevant to your visitors The sentences should flow naturally and provide visitors with useful information about your products or services Keyword Discovery User Manual Page 96 of 105 www keyworddiscovery com Account Management Your Keyword Discovery Trellian account can be managed by clicking the Account link at the top right of the page whenever you are logged in Paid Inclusion Need More Hits SEQ Software Account Help Order Logout rends keyword Tools Reports Industry Terms Import a fie default Results per page Search ae w F Hictnriral Go to the manual page Accounts Subscriptions Credits Seats Billing Details Transaction History Keyword Discovery User Manual Page 97 of 105 www keyworddiscovery com Account Management Accounts Your Keyword Discovery Trellian account can be managed by clicking the Account link at the top right of the page whenever you are logged in Paid Inclusion Need More Hits SEO Software Ac
72. rently the only keyword research service with this level of data quality Below is an example on the search term ipod from both our Global Premium and Historical Global databases Comparison of keyword search using the term ipod on the Global Premium database displays results that contain less skew and are hence provide a far more accurate indication of searches in comparison to the results reported by the Global database Global Premium Database Historical Global Database Estimated results 116 544 Estimated results 438 009 C Query Searches C Query Searches CO ipod 188 639 Lal lt S O ipod 4 002 517 Lal Le gt C ipod touch 53 274 Wal Lo lt C apple ipod 595 733 lal 8 gt C ipod nano 38 734 ld 8 lt C ipod accessories 499 591 Lal 8 gt C ipod shuffle 9 974 Lal 8 gt C free ipod 449 195 ual 8 lt C apple ipod 9 956 ud 8 gt C free ipod nano 328 527 ud 8 C ipod classic 6 130 ld 8 gt C apple ipod mini 265 653 ud 8 P O ipod accessories 4 198 lud S lt C ipod nano 252 613 lal Lo 9 O ipod video 4 009 ual 8 lt O ipod mini 233 963 wal 8 lt O ipod firmware 1 3 3 381 d 8 9 C ipod case 161 870 lud 8 lt CO ipod firmware 1 3 features 3 380 ual Lo gt CO ipod shuffle 142 451 ul 8 Access the top 10 000 results via the Enterprise API Access the top 10 000 results via the Enterprise API Add Clear Select All Select By f gy 93 4 oo Add Clear Select All Select By
73. ries and also in locating related keywords from the same category or niche Read More Inflected Form Also searches different forms of the word For example A search for the keyword swim will also include results containing the keywords swam swum swimming and swims Read More Phrase match A phrase match search will return search terms containing the keywords in the EXACT order provided Read More Keyword Discovery User Manual Page 18 of 105 www keyworddiscovery com Project search To search within a project select it from the Database drop down box on the search form Related search A related search will find keywords related to the keyword s entered This may help discover relevant keywords that you may not be targeting helping you to broaden your keyword range Read Mote Remove Spaces Search This function returns search results with and without spaces of the searched phrase Read More Search and Replace Acts like a regular search and replace tool in text editors Once clicked on enter a string you wish to replace and then click on OK Read More Spell search A spell search will find keyword that are common misspellings for keywords entered Targeting popular keyword misspellings can often increase traffic Read More Keyword Discovery User Manual Page 19 of 105 www keyworddiscovery com Thesaurus Search The Thesaurus search provides a set of key
74. ription CONTENT John s Fine Shoes stock all types of shoes from running shoes to dress shoes in large range of sizes You can even order online gt lt HEAD gt Keyword Discovery User Manual Page 94 of 105 www keyworddiscovery com Generally 250 characters is sufficient for the description as most search engines display only a short part of the description Keyword tag The keyword tag appears in the HEAD section of each page and contains a list of keywords and phrases that are relevant to your site The keyword tag used to be a highly influential tag used by search engines to index websites however due to abuse by search engine spammers adding irrelevant repeated keywords the tag now carries less influence Adding irrelevant keywords may attract more traffic to your site however it s likely to be untargeted traffic and the visitors probably wont be interested in your site anyway The keywords in the META tag should be separated by commas NOT spaces and keywords should not be repeated A list of 8 12 keywords or phrases is generally considered sufficient The keyword tag should be different for each webpage lt HEAD gt lt TITLE gt John s Fine Shoes Australia dress shoes sneakers runners sandals and much more lt TITLE gt lt META NAME Description CONTENT John s Fine Shoes stock all types of shoes from running shoes to dress shoes in large range of sizes You can even order online gt lt META NAME KEY WORDS
75. s SEQ Software Account Help Sorts Industry Terms Import Projects Target she Select a project from the Select Project dropdown to import directly to a project You must remove all non alphanumeric characters or the import will fail You can only import 100 keywords at a time to the selected project Select Database Historical Global Select Project Results per page 10 Enter one keyword per line or comma separated keywords MOTE Please remove all non alphanumeric characters as they will cause the import to fall Importing is limited to 500 keywords per import and 5000 keywords per day Select a project from the Select Project dropdown to import directly to a project You can only import 100 keywords at a time to the selected project Import 4 Upload file Browse Upload 4 Import Meta Tags from a URL http 4 Get Meta Tags 4 NOTE Importing is limited 5 000 keywords per day Keyword Discovery User Manual Page 63 of 105 www keyworddiscovery com Projects Translating Keywords Keywords in projects can be translated from English to French German Italian and Spanish and vice versa To translate a project load the project then click on the translate button yellow fish Select Database Global Premium ka Results Page Page 12345678910 gt gt Select uer Searches C yahoo 4 230 320 ld E F O bar 3 651 858 ud E search 3 589 767 U 8 F google 3 496 362 La
76. s that not many know about Since many keywords have more than 1 000 related results in some cases hundreds of thousands with the exhaustive list you can have the complete set of results for a given keyword Exhaustive Industry Keyword Lists Just like the Exhaustive Keyword Lists above you can order the full list of keyword that are classified in the same industry or category This is great for classifying keywords to a specific category Drop Domain Reports If you buy domains via the SnapNames and NameJet drop domain services then use our Drop Domain Reports to filter and fine tune the daily lists of expiring domains against our KeywordDiscovery database e Keyword Statistics Query Size by Country Quickly see search behavior trends and how the nature of search differs per country Industry Terms The Industry terms tool provides lists of common search terms grouped by category This makes it easy to discover some of the top searches for specific industries Import You can import a list of keywords from a file a URL or copy and paste it into the import field Importing is limited to 500 keywords per import and 5000 keywords per day Projects From the Projects tool you can manage your projects or keywords 1n your projects The projects tool also includes a translator Next to the Projects button on the toolbar there is a drop down menu where you can select the Target project the open project that keywords will be added to
77. s etc These columns display the data for each language eg en is English de is German fr 1s French etc Note All figures are given as percentages The data is compiled from searches done in the previous month and is updated monthly Keyword Discovery User Manual Page 87 of 105 www keyworddiscovery com Words ous Suk BA au Pleca de Beles Efe n Hno se mm o pt Tiit 1 26 94 26 45 27 21 29 26 34 50 33 63 29 24 33 16 47 43 46 94 25 92 40 45 29 36 2 41 60 45 81 38 60 40 14 42 29 34 72 37 42 42 55 34 61 393 356 45 09 32 65 359 034 3 318 174 17 71 24 03 19 98 15 22 17 61 19 16 16 973 12 59 12 69 15 70 14 74 19 42 4 7 00 5 66 5 72 Sabb d Soe bdo 7 Aie d bd 3 234 3 F1 b le b les 7 0L a Jde 2 36 20d S 2 0 L A0 3 37 3 4D ee L ga L ros Jarh 3 0i 3 2d 6 L e 1 05 1 05 1 24 0 0L 1L 7d toffee 0 71 0 457 0 70 bof 1 50 1 Ba Fi D ra OSU 0 457 02592 0 3862 oer 0 30 0 32 0 21 0 35 0 41 ys 0 762 g 0 354 0 25 0 25 0 30 0 16 0 d7 0 45 0 16 O 09 O 20 0 49 m de 0 40 g D L O 13 0 12 O 15 0 08 0 24 O 26 0 07 O 04 O 10 0 234 0 22 O 16 10 0 09 0 06 0 07 O 08 0 05 0 15 0 18 0 04 O 03 0 09 0 16 0 16 0 09 Word Statistics Keyword Discovery User Manual Page 88 of 105 www keyworddiscovery com Keyword Reports Top Search Term List The Top Search Term List Report allows you to find out what keywords a
78. s vi Add Clear Select All Select By ap qy 2 PA 4 964 Ud oe lt 5 e Enterprise AFI If the KEI occurrence value for a keyword is cached another user has fetched it in the last 90 days Keyword Discovery will display the cached data immediately A small graph image is shown for keywords with no cached results available Note Cached results do not use analysis credits Keyword Discovery User Manual Page 45 of 105 www keyworddiscovery com Results 102 526 Results Page 10 ver Searches Successful Search Occurrence J chicken 33 300 Md Le F 23 10 121 000 1 chicken pox 5 221 abel oe 64 16 p gt robot chicken 5 046 Ud ae Se 36 54 bump of chicken 4 563 abel Le S 69 09 chicken recipes 4 756 Ud oe lt o 59 80 1 680 chicken coop plans 3 598 d E oe 100 chicken hatcheries 2 953 ud ae o 54 25 chicken coop 2 932 ld E 44 95 706 1 O fried chicken 2 475 ud e lt 3 43 60 chicken coops 2 212 ud e g4 04 Access the top 10 000 results via the Enterprise AFI Add Clear Select All Select By yze lt p G Ak E E To retrieve the occurrences and KEI in real time select the keywords you wish to analyze then click the Analyze button to retrieve the results in real time An analysis credit will be used for each 56 a fs chicken coops Access the top 10 000 results lect all Select By Analyze g hE un The occurrence KEI columns will show the
79. site When building a web site it is important to ensure that your pages contain as much relevant text as possible Search engines gather keywords from your page contents and rank your web page based on the keyword density Keyword density 1s number of times a word or phrase is counted on a web page The keywords can appear in the page title links and headings as well as text in the page body Ideally the keyword density should be around 3 for your major keywords The keyword density tool checks a webpage and returns a list of keywords from the webpage along with the density data To display the keyword density tool click the Density button in the toolbar The Keyword Density Tool is avaliable from the Keyword Tools menu ive Intelligence keyword Dis Paid Inclusion Meed More Hits SEQ Software a Elkeyword Trends keyword Tools Reports Industry Terms import Cross Reference Tool REF Eg Domain Researcher Tool IG Google Formatting Tool abel Eewword Density Tool keyword Filter Tool S Keyword Permutations Keyword Trends To start the analysis process follow these steps 1 Enter a webpage URL in the URL field The density tool only searches the webpage specified not the entire website Select either 1 or 2 from the Minimum Keywords Per Phrase Select the number of Maximum Keywords Per Phrase values are from 1 to 4 Select the Minimum Word Character Length values are to 5 Select the number of Minimum Oc
80. stor CL Phrase Match O Include Plurals U Re Returns these results Estimated results 3 268 Page 12345678910 Query Searches _ london hotel 1 541 Ud Le hotel london 1 014 Md E london uk hotel 118 ual 2 F hotel in london 101 ud a lt 5 new london hotel 99 aul S J london hotel deals 7q id S F brunel hotel london 74 ital eo F Access the top 10 000 results via the Enterprise AFII Add Clear Select All Select By ap zy 2 oA But excludes terms such as cheap hotel in london discount london hotel discount hotel london etc Keyword Discovery User Manual Page 24 of 105 www keyworddiscovery com Search Types Fuzzy Like A like search performs a fuzzy string match on the keyword or phrase to return similar search terms To use this feature enter a keyword and check the Fuzzy Like checkbox from the search form For example entering the keyword government and checking the Fuzzy Like checkbox returns Estimated results 100 064 Query Searches 7 government 13 195 lal eo F government grants 11 427 oul el F government jobs 9 406 Ud S lt a E free government grants 2 936 ud S gt federal government 2 209 ud E C state government 1 997 Lal Le gt apply for free government grants 1 955 ital Le a free government money 1 937 lal Le F LJ us government 1 541 ital Le C government auctions 1 524 ud Le Access
81. t Renaming a project To rename a project click on the project name then click the rename button Loading a project See the Loading Projects manual page Deleting a project To delete a project tick the checkbox next to the project then click the Delete button Exporting a project See the Exporting Projects manual page Clipboard Clipboard allows you to copy and paste selected keywords from one project to another In the Project tool select the project to copy keywords from Next select the keywords and click on the copy to clipboard icon google To paste simply click on another project and click the clipboard paste icon Note Ensure the project you wish to paste to is highlighted by a darker shade of color Keyword Discovery User Manual Page 58 of 105 www keyworddiscovery com New Copy Rename Delete Clear Select all E2 E X Select Project Size d cakes J6 LI chicken 97 E shoes 5 C TestProject 0 LI default z New Copy Rename Delete Clear Select all E2 7 R Clipboard Size 4 Clearing the clipboard is achieved by clicking the clear clipboard icon New Copy Rename Delete Clear Select All B2 D X Select Project Size r cakes 06 LI chicken 97 A shoes 5 F TestProject 0 F default z New Copy Rename Delete Clear Select All a 7 X Clipboard Size 4 Clipboard size is displayed at the bottom of the menu In this example five keywords are currently stored in the clipboard Keyword Discovery User Manual
82. tailed information on the Drop Domain Report see the Search Phrase Exhaustive Lists page Just like the Exhaustive Keyword Lists above you can order the full list of keyword that are classified in the same industry or category This is great for classifying keywords to a specific category For detailed information on the Drop Domain Report see the Industry Keyword Report page Keyword Discovery User Manual Page 86 of 105 www keyworddiscovery com Keyword Reports Keyword Statistics Query Size by Country The Keyword Statistics Report is avaliable from Keyword Reports on the toolbar Paid Inclusion Need More Hits SEO Software Reports Industry Terms a Import Projects ds Keyword Tools Top Search Term Lists Exhaustive Keyword Lists Exhaustive Industry Keyword Lists Drop Domain Reports Keyword Statistics The Keyword Statistics Report allows you to quickly see search behavior trends and how the nature of search differs per country Since the average number of terms per search phrase varies substantially from country to country gain some useful insights into search behavior in the markets you are active in For example English users predominantly use 2 and 3 word search terms with single keyword searches becoming less common This information can help you target your keywords to the searching audience more effectively Words This column displays the number of words in the search en de fr e
83. th the provided URL Keyword Discovery User Manual Page 66 of 105 www keyworddiscovery com To use the stand alone cross reference tool 1 Select the database to retreive search volumes from 2 Enter a URL to cross reference your keywords with 3 Enter a list of keywords upto 100 at a time 4 Click Get Cross Reference Results to perform the cross reference tet ev ees smd it ut esc cg wn Searces Hitches Tile Desoigisa Keywords Dody Laks Heading Mt Hef 14 The results page will now be shown Keywords already in your project will show a green tick next to them You can add keywords to your project by selecting them and clicking the Add button You can change the URL to cross reference against by clicking the Change URL button For explanations of the columns in the results see below The X Ref Columns The following explains the meaning of each column in the results Searches Displays keyword s search volume in the selected database Matches Displays the number of times the search term was found on the web site outside of the Meta tags These keywords are shown 1n red Title Number of times the search term appears in the title tag of the page Description Displays the number of times the search term appears in the meta description tag of the page Keywords Displays the number of times the search term appears 1n the keywords meta tag of the Keyword Discovery User Manual Page 67 of 105
84. the Enterprise AFII Add Clear Select All Select By 4 qv 25 j 7 To drill down focus further on a keyword click on a keyword in the Query column This image displays search phrases obtained by clicking on the nike shoes keyword Estimated results 165 922 Page 12345678910 gt Also Searched Queries Sorted by user frequency LJ uery T Searches L Query Searches Ol shoes 143 457 bul s O ebay 1 993 127 id Le jordan shoes 15 493 Wal s C boots 65 366 M S gt O 12 582 ud al L nike 66 348 Lal E lt a Ol de shoes 11 829 ul CO myspace 2 818 338 ud Le gt womens shoes 9 070 Wale CL heels 11 832 ad Le running shoes 6 538 Wal e CL dresses 66 226 ld S payless shoes 6 254 Wal C youtube 2 772 570 Lal Le O vans shoes 5 589 lal 8 CL google 3 496 362 Lal 8 CO coach shoes 5 264 Wal E handbags 25 265 lal S E shoes store 4 964 ial E lt S search 3 599 797 Md 2 F Access the top 10 000 results via the Enterprise API Clean Select All Select By E gt 2 j oe Add Clear Select All Select By EJ F t m E E L L Keyword Discovery User Manual Page 16 of 105 www keyworddiscovery com Search Types By default Keyword Discovery will search the Global premium database To search on other databases such as shopping news regional eBay etc select the database from the list To set a default database click on the Account link then click the Update details
85. the top 10 000 results via the Enterprise AFI Add Clear Select All Select By ap gy 2 OA Outside of the research search page a fuzzy like search can be performed by entering like as the prefix for the search term Keyword Discovery User Manual Page 25 of 105 www keyworddiscovery com Search Types Include Plurals Search This option includes plurals of the keyword in the search results To use this feature enter a keyword and check the Include Plurals checkbox from the search form For example A search for the keyword cookie will also include results containing the keyword cookies Estimated results 62 349 Page 12345678910 gt gt Query Searches cookies 16 440 ual ee F C cookie 5 539 ud La lt 3 F cookie jar 4 633 Ud Lae F C cookie monster 4 403 i ee F cookie recipes 2953 ud S chocolate chip cookies 2 706 d E F sugar cookies 2590 ata ae a F peanut butter cookies Aa i oo 3 christmas cookies 2 134 id le F C no bake cookies 2 003 bud eo F Access the top 10 000 results via the Enterprise 4PI1 Add Clear Select All Select By 4 gy 2 PA Note This function is not available on the Historical Global database Keyword Discovery User Manual Page 26 of 105 www keyworddiscovery com Search Types Industry Categories Search Industry Categories search queries the Industry Terms database to list the actual categories that the keyword s falls under This o
86. ulted in clicks to 2 different domains one had 7 clicks and the other 3 clicks then we would show the one with 7 clicks first with 70 traffic score an the second domain would show 30 traffic score Keyword Discovery User Manual Page 22 of 105 www keyworddiscovery com Search Types Domain Score The Domain score feature is recommended when querying a domain name It performs 4 separate queries for the keyword entered The sum of all 4 results if any are then represented as the total search volume To use this feature enter a domain name and check the Domain Score checkbox from the search form For example A search for domain would retreive search counts for domain com www domain com http www domain com and http www domain com and combine them to give you a total count Estimated results 1 Page 1 Query Searches domain com 226 lal e 7 Access the top 10 000 results via the Enterprise API Add Clear Select All Select By ap gy OS PA Keyword Discovery User Manual Page 23 of 105 www keyworddiscovery com Search Types Exclude Terms Keyword exclusion prevents the specified keywords from being displayed in the results Enter excluded keywords separated by commas For example Entering the keywords cheap discount in the Exclude field and performing a search on london hotel Search Term london hotel Results p Exclude cheap discount Database Global Premium w Premium LI Hi
87. will renew on expiry Partner ID Number 504453 API Query Balance 6 10000 Total Commissions Earned 0 00 Quick links Keyword Subscription Seat Details Partner Resourses Click Stats Sales Reports Number of Seats D Order Drop Domain Report Subscription Details Please Click Here to order drop domain Subscription Status report subscription Enter you new card details in the form and click the Save new Card details button Keyword Discovery User Manual Page 102 of 105 www keyworddiscovery com Your stored Credit Card Details Card Type VISA Card Name ra kain d Card Number aiian Card Expiry 02 2015 Card CVC eds Enter new card details Card Type VISA lt Card Expiry Select Month l 2009 M Card CYC P _ If you are not the cardholder please tick this box Clear my Card details Save new Card details Represents a required item NOTE Deleting credit card details does not cancel active subscriptions or recurring charges Keyword Discovery User Manual Page 103 of 105 www keyworddiscovery com Account Management Transaction History Your Keyword Discovery Trellian account can be managed by clicking the Account link at the top right of the page whenever you are logged in Paid Inclusion Need More Hits SEQ Software Account Help Order Logout rends keyword Tools Reports Industry Terms import Projects et default Results per page 10 Search E wl 1 Hict
88. words and phrases that have similar word sense to keywords entered This feature complements the Related search feature by looking at a broader spectrum of semantically similar keywords Read More Keyword Discovery User Manual Page 20 of 105 www keyworddiscovery com Search Types Adult Filter This function removes search terms containing adult keywords from the results For example A search for the keyword camel will return the following unfiltered results below Enabling the adult filter will remove any adult words from being displayed within the results In the example below any phrase with camel toe will be omitted from the results 9 Estimated results 12 502 Page 12345678910 gt C Query Searches F camel toe 39 005 ual 8 lt 9 E camel 7 875 Lal be gt F camel toes 7 499 ual Lo C camel spider 6 946 d a camel clips 3 018 ual Lo C camel spiders 2 907 aul Lo C camel toe pussy O72 ual S lt 5 C rate my camel toe oqo tal 5 C camel toe pics 791 ual S E camel cigarettes 704 u a 5 Access the top 10 000 results via the Enterprise APII Add Clear Select All Select By f qv 2S 4 oo Estimated results 12 502 Page 12345676910 gt gt C Query Searches C camel 7 875 Md a gt C camel spider 6 946 Md a oe C camel clips 3 018 md a Se F camel spiders 2 907 iud S lt 3 camel cigarettes 794 ud eo oo CO burning camel 425 shal oo F C camel ba
89. www keyworddiscovery com Keyword Discovery User Manual www keyworddiscovery com Help and Support at www keyworddiscovery com support html KeywordDiscovery com 2004 2009 A Trellian Company All Rights Reserved Keyword Discovery User Manual Page 1 of 105 www keyworddiscovery com Table of Contents DAMM UU OTA esses cn ceca tessa aie mare at awed we cetera sae cmc EE EEEE 4 An Overview of Keywords and Search Engine Ranking ccccccccccccecseeeeeeeseeeeeeeeeeeceeeeaaeeeeeeeeaas 5 The keyword Rescarch TINCT AG Goce aciressenssw casts EE EEE eens unrreunemeanins 6 The keyword Research Interlace LOO MDa a5 ecaesasaccscesynteaspseawensesteaesss canny E A E EEE 1 The Keyword Research Interface Research BOX nnnnnnnnsssssssseseeeeereennssnssssssseossssensssersssseresserrese 9 The Keyword Research Interface News and Updates cccccceccsssesesssssssesessssssssssesssssseeseeeeeeeas 10 The Keyword Research Interlace Help ICONS esnsisrere E EEE 11 The Keyword Res arch Interface Results P46 Ciiysscscsscsieseesvacsadunesdassvapsdesasscetedeeavasseanasavedaniesaneeaveeed 12 Be AU Fi EO I yy gc stress E E occ nines Galena dense set aaca EA E 14 BS AUF Ne gc exn cere sean A E E E E acu then sosocasten A 17 eat Cl Ay SN CD ana E E 21 search pes ONIN FIO gs cres tise en cenctee a euer oa csacees E socio eweaseeosassyeneols ZZ Search Types Domain Score ccccccccccccccccceessesseeeessssssnneeeeeeeeeee
90. xas 1 16 House Springs 0 51 Malaysia 1 354 Florida 0 80 Evansville 0 51 Brazil 1 51 Pennsylvania 0 76 Stratford 0 46 Egypt LO Connecticut 0 66 Reston UO 36 More More More You can click on a country to get a break down of States and Cities or click more to get a full list The Keyword Trends tool will also display Search Trends and Search Market Share For more information see their manual pages e Historical Trends e Search Market Share Keyword Discovery User Manual Page 55 of 105 www keyworddiscovery com Projects Projects are lists of keywords that can be saved for later use analyzed translated or export To display the project manager click the Projects button in the toolbar Need More Hits SEQ Software industry Terms import Projects Target default 10 t For information of how many projects you get with your subscriptions and how many keywords you can store per project see the Subscription Plans Comparison page Keyword Discovery User Manual Page 56 of 105 www keyworddiscovery com Projects Working with Projects Projects are lists of keywords that can be saved for later use analyzed translated or export To display the project manager click the Projects button in the toolbar Need More Hits SEO Software industry Terms import Projects Target default 10 A default project exists for each user and cannot be deleted For information of how many projects you get
91. xport as a Microsoft Excel document Export as Comma Separated document csv Email export results in CSV format Export Data Filter Include all details Searches Occurrences KEI Include only the following Searches C KEI C Successful Search C Occurrences F Daily Note Occurrences KEI and Daily are available only when exporting fram Global Premium database and if you have already analyzed the data Please click here to close this window when the download is complete Export Options Export Options Choose Database Global Premium wt Default Export Type Export as a Microsoft Excel document Export as Comma Separated document csv Email export results in CS format Export Data Filter Include all details Please click here to close this window when the download is complete Industry Terms Export Options Keyword Discovery User Manual Page 93 of 105 www keyworddiscovery com Implementing Keywords Into a Website Now you have compiled a list of keywords to use you need to integrate them into your site Not all search engines will read all of these tags and some indexing algorithms place more emphasis on specific tags No one except the algorithm authors know exactly how they work so it is good practice to use all of the techniques described below Title tag The title tags appear in the HEAD section of the page code and the title is displayed in the title

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