PayPal Express Checkout - 2009 User Guide
Contents
1. PayPal can pass you their details User Interface Standards October 2009 29 Te Recurring Billers Express Checkout Flow Recurring Payments Flow 30 October 2009 User Interface Standards2. ES Elimination of Merchant Review Page Elimination of Merchant Review Page If you sell digital goods or other products where a Review page on your site is not required you can optionally make the checkout appear to complete on the PayPal site and entirely bypass your Review page WebsiteName com Review your payment PayPal E Secure Payments ifthe information below is correct click Pay Now to complete your payment View PayPal policies and your payment source rights Description Amount 10 00 Hem Total O hem Total 10 00 Total 10 00 USD Payment Method Instant Transfer Chase Checking Confirmed 2003000900041 743 PayPal will use Visa 2000 0000000042183 10 fund this Iransaction ifyour bank does not have enough funds Iffunds are added lo your PayPal balance before this transaction completes the addilional balance may be used for this transaction Learn More Chanae Ship to 33 Main Street Mountain View CA 94043 United States Change Contact information janesmilh yahoo corm 408 555 1212 Change Cancel end return to WebsiteNome com When the customer clicks the Pay Now PayPal displays order amount button they return to your website Even if you do not display your Review page you still must call the DoExpressCheckoutPayment API request to complete the PayPal payment User Interface Standards October 2009 27 Additional Options and Requirements Elimination of Merchant Review Page 28 O
3. Payment Methods pages in your regular flow User Interface Standards October 2009 25 az Additional Options and Requirements Checkout From the Product Details Page Sign In New User Sign up Search e _Home Clothes New ShoestBags Jewelery Electronics Toys Kitchen Bed Bath Automatic Drip Coffee Maker Red Chrome Shopping Bag summary You have added this item to you cart E Tea Set K ten 21122540056 Blue M There s nothing typical about this cotfeemawer It offers sleek styling wilh a thermal carafe that helps keep coffee warmer and fresher for preseving taste ower longer penods Oty 2 Remove Product Dimensions 10 x 13 7 0 inches 5 9 pounds Shipping Weight 7 pounds Shipping Only within the U S ASIN BOOOZOROVK item model number KF500 Click Image tor larger views Continue Shopping or Proceed to Checkout AL Items Total 533 95 Shipping 19 95 Customers who bought items in your recent history also bought Sub Total 587 27 Tabletop Mixer Digital Camera Batik Fish Knitted T shirt OR met W 6200W Collection Classic collection item 225425535 item 225425672 item 225425420 hiii j The safer easier way to pay Copyright wateitanatie All rights reserved PayPal only requires you to place a Checkout with PayPal button if the Checkout button initiates the checkout flow 26 October 2009 User Interface Standards Additional Options and Requirements
4. the product or service described herein PayPal Inc reserves the right to make changes to any information herein without further notice Contents About this Guide Intended Audience 2 2 a a a a a a L Chapter 1 PayPal Placement in the Checkout Flow Checkout Option on Your Shopping Cart Page aoaaa a Payment Option on Your Payment Methods Page aoaaa 2 000 002 ae Chapter 2 Placement of PayPal Branded ACCEPERAT Marks and Graphics on Your Site ion ie San ie Using PayPal Hosted Images 0 0000 eee ee 11 Home Page o ws eee ee a a ee ee ewe 12 Product Details Page ee 13 Shopping CartPage 14 Payment Methods Page 2 ee a 15 Chapter 3 Best Practices 2 2 eee ee ee ee NY Merchant Product Home Page and Product Details Page 19 PayPal Login Page 0 0 ee 20 PayPal Review Page a 21 Merchant Review Page 2 a 24 Chapter 4 Additional Options and Requirements 25 Checkout From the Product Details Page 0 e eee ee 25 Elimination of Merchant Review Page o a eee ee ee 27 Chapter 5 Recurring Billers Express Checkout Flow 29 Recurring Payments Flow 2 o o 29 October 2009 Contents 4 October 2009 About this Guide Express Checkout User Interface Standards details the requirements and best practices for placing PayPal grap
5. 0 Total 10 00 USD Payment Method Instant Transfer Chase Checking Confirmed HOOCKOK 00061743 PayPal will use Visa 000 400 000 2183 10 fund this transaction if your bank does not have enough funds iffunds are added to your PayPal balance before this transaction completes the addilional balance may be used for this transaction Learn More Change Ship to 33 Main Street Mountain View CA94043 United States Change Contact information janesmilh yahoo com 408 555 1212 2 Partio Cancel end return to YWebs eName com When the customer clicks the Pay Now PayPal displays order amount button they return to your website Even if you do not display your Review page you still must call the DoExpressCheckoutPayment API request to complete the PayPal payment User Interface Standards October 2009 23 24 Best Practices Merchant Review Page Merchant Review Page In those cases where the buyer clicks the Checkout with PayPal button on the Shopping Cart page the buyers are returned to your website s Review page after logging in to PayPal and selecting their funding source After the Merchant Review page we recommend that there are no more than two pages in your checkout flow for the highest conversion WebsiteN a m Se CO m My Account Gift Certificates Wishlist Help Search lv Sign In New User Sign up Item s Options Shipping Price n E tase Classic Bla wi Usually ships within
6. 59 95 n pox rane to 2 days was 98 00 temti Qty 1 Remove 1 eda Stiletto Heeled Shoes Black Y Usually ships within 25 95 item 225425055 oa ito days was 25 00 Shipping Address Payment Method Items Total 375 90 Shipping 19 95 Edit Edit Estimated Tax 1 00 John Smith You have selected PayPal as your Sub Total 06 94 123 Main St payment method PayPal Account See Mountain View CA 94043 jsmith yahoo com oupon Code 408 555 5000 sr update jsmith yahoo com Shipping Method Ground Edit Estimated Arrival Date September 30 2009 G race onder Copyright websitename All rights reserved Pre select the default shipping method for your When the customer clicks the Place Order customers and allow them to change it if button call the DoExpressCheckoutPayment desired API request to complete the PayPal payment Allow your customer to enter coupons or gift certificates and click an Update button or link to apply them October 2009 User Interface Standards Additional Options and Requirements This section contains the requirements for other options you can use when placing PayPal in the checkout flow Checkout From the Product Details Page When your buyer clicks the Checkout with PayPal button they log in to PayPal and select a shipping address and payment method Because this information is returned to you when the buyer returns from PayPal you can skip the Shipping and
7. PayPal Express Checkout User Interface Standards Last updated October 2009 Express Checkout User Interface Standards Document Number 10094 en_US 200910 2009 PayPal Inc All rights reserved PayPal is a registered trademark of PayPal Inc The PayPal logo is a trademark of PayPal Inc Other trademarks and brands are the property of their respective owners The information in this document belongs to PayPal Inc It may not be used reproduced or disclosed without the written approval of PayPal Inc Copyright O PayPal All rights reserved PayPal Europe S a r l et Cie S C A Soci t en Commandite par Actions Registered office 22 24 Boulevard Royal L 2449 Luxembourg R C S Luxembourg B 118 349 Consumer advisory The PayPal payment service is regarded as a stored value facility under Singapore law As such it does not require the approval of the Monetary Authority of Singapore You are advised to read the terms and conditions carefully Notice of non liability PayPal Inc is providing the information in this document to you AS IS with all faults PayPal Inc makes no warranties of any kind whether express implied or statutory with respect to the information contained herein PayPal Inc assumes no liability for damages whether direct or indirect caused by errors or omissions or resulting from the use of this document or the information contained in this document or resulting from the application or use of
8. ce Marks and Graphics on Your Site Home Page Home Page Display the PayPal acceptance graphic in an area of the page that the buyer can view without scrolling Consistent placement of PayPal branding across the Home and Product Details pages results in increased overall sales and conversion WebsiteName com Kitchen gt Baking gt Cooking gt Cutlery Clothes gt Women gt Men gt Children gt Maternity Shoes gt Women gt Men gt Children Bags gt Clutches gt Evening gt Leather Jewelry gt Earrings gt Necklaces gt Bracelets gt Rings Electronics gt Audio Video gt Camera Photo gt Video Games Toys gt Action Figures gt Dolls gt Games gt Stuffed Animals Bed Bath gt Bedding Ensembles gt Bedspreads amp Coverlets gt Women gt Children gt On Sale gt Walking Shoes gt Formal gt Sneakers gt Boots gt Sports gt See All perra EE VISA E Pa gt Shirts Tops gt Pants gt Dresses gt Maternity gt Jackets gt See All My Account Gift Certificates Wishlist Help Sign In New User Sign up PayPal is the safer easier way to pay online Learn More 12 Copyrights websitename All rights reserved October 2009 User Interface Standards Placement of PayPal Branded Acceptance Marks and Graphics on Your Site Exa Product Details Page Product Details Page D
9. ctober 2009 User Interface Standards Recurring Billers Express Checkout Flow If you sell items or services that require charging buyers on a recurring basis such as subscriptions or memberships use the following recommendations to provide a fast easy checkout experience for your buyers who choose PayPal These recommendations let you charge your buyers periodically without requiring them to log in to their PayPal accounts each time Recurring Payments Flow Place the Checkout with PayPal button at the beginning of the checkout flow on the Shopping Cart page which is usually the page after the buyer selects Proceed to checkout or View cart When your buyer clicks the Checkout with PayPal button they log in to PayPal and select a shipping address and payment method Because this information is returned to you when the buyer returns from PayPal you can skip the shipping and payment methods pages in your regular flow Recurring Billers ll PayPal website Lua Merchant website Check out IA Shopping Cart PayPal Review Show Checkout with Buyer gives you PayPal button informed consent for charging future payments Confirmation Submit Store Account Payment Methods Confirmation You can charge a buyer on a Show Paypal as recurring basis without a store default payment account If you require a store method for current account we reccomend that the and future purchases log in is after the PayPal pages so
10. dit card logos ror vsa Ee E Pay using PayPal What is PayPal Pay using credit card 3 Radio button Horizontal alignment of PayPal and credit card logos with credit card information uneditable grayed out Payment Options Prei vsa REI E Pay using PayPal What is PayPal Pay using credit card Card Type Card Number Expiration Date CEC 16 October 2009 User Interface Standards Placement of PayPal Branded Acceptance Marks and Graphics on Your Site Payment Methods Page When the page first loads credit card fields should be either hidden samples 1 and 2 above or uneditable sample 3 above Credit card fields should dynamically display or become editable only after the buyer chooses Pay using credit card as the payment method PayPal research indicates that displaying payment options using radio buttons converts better than drop down menus or tabbed navigation bars User Interface Standards October 2009 17 ae Placement of PayPal Branded Acceptance Marks and Graphics on Your Site Payment Methods Page 18 October 2009 User Interface Standards Best Practices The following sections illustrate PayPal s best practices for optimal performance and ways that you can customize each of the pages in the Express Checkout flow to the specific needs of your business Merchant Product Home Page and Product Details Page Use consistent PayPal branding on your website s Home page and Product Detail
11. hic images on your website It also explains how buyers who pay with PayPal will experience checkout on your website and how you can modify that buyer experience depending on your needs Following these requirements and best practices provides optimal performance and ensures that PayPal buyers have a consistent checkout experience from website to website Intended Audience This guide is for e Merchants to get an overview of the requirements for adding PayPal Express Checkout to their e commerce website e Developers who will be integrating PayPal Express Checkout User Interface Standards October 2009 Intended Audience 6 October 2009 User Interface Standards PayPal Placement in the Checkout Flow By using these recommended checkout flow and the placement requirements you optimize your website s checkout flow and significantly improve your buyer s experience increasing conversion Your buyers immediately see that you have PayPal and stay on your website You must offer PayPal to your buyers in at least the following two places in your checkout flow e Asacheckout option on your Shopping Cart page e Asa payment option on your Payment Methods page PayPal recommends that you allow guest checkout on your site If you choose not to allow guest checkout PayPal recommends that your buyers log in to your site after they have finished with the PayPal flow Note This document describes the placement and usage requiremen
12. hould PayPal button Always be clickable Call the SetExpressCheckout API request to Be placed right below or next to each of your own initiate the transaction Nini hae After receiving the SetExpressCheckout API Have the word or separating it from your other response redirect the customer to PayPal checkout button Appear before your website collects any billing or shipping details and before any other payment Be aligned vertically or horizontally with your own buttons 14 October 2009 User Interface Standards Placement of PayPal Branded Acceptance Marks and Graphics on Your Site Payment Methods Page Payment Methods Page Display PayPal as a payment option near the other payment options on your Payment Methods page This placement as shown in the figure below provides the greatest conversion of buyers when using PayPal Express Checkout WebsiteN d m CO m My Account Gift Certificates Wishlist Help Search Ix Sign In New User Sign up PEI ENNS AN HA A 7 A ge a amp Your shoppin 11 Review the information below then click Confirm Order L Confirm Order _ Shipping Address Shipping Method John Smith 1 Day Air via DHL 26 00 123 Main Street e Mountain View CA 94043 2 Day Air via DHL 16 00 USA UPS Ground 6 00 be isa IPSS T O Pay using PayPal What is PayPal Pay using credit card Whatis PayPal should be linked t
13. isplay the Express Checkout acceptance graphic on your Product Details pages Websi teN a m E m My Account Gift Certificates Wishlist Help Search Ivf Sign In New User Sign up Kitchen New Shoes amp Bags Jewelery Electronics Toys Clothes Bed Bath Kitchen gt Baan Our Price 65 9 g gt Cooking gt Cutlery There s nothing typical about this coffeemaker It offers sleek Clothes styling with a thermal carafe that helps keep coffee waimer and fiesher Tor preserving taste over longer periods gt Women gt Men gt Children Peoduct Dimensions 16 x 13 x 7 6 inches 5 9 pounds gt Maternity Shipping Weight 7 pounds Shipping Only within the U S Shoes ASIN BOOO20ROVK tem model number KF600 gt Women gt Men gt Children Bags gt Clutches Chrome gi to Cart gt Evening gt Leather po Qty 2 Jewelry gt Earnings Available in Stock Nackisnas Usually ships in 24 hours Now PayPal gt Bracelet opting gt Rings Electronics gt Audio Mideo Customers who bought items in your recent history also bought gt Camera Photo gt Video Gamez Toys gt Action Figures y q i gt Dolls vy gt Games gt Stutfed Animals Tabletop Mixer Digital Camera Batik Fish Knitted T shirt Bed Bath 8000 w 6230D Collect Classic collection item 225425095 item 225425035 item 225425095 item i225425035 gt Bedding Ensembles gt Bedspreads a
14. k Fish Knitted T shirt Bed Bath 8000 W 6230D gt Collection gt Classi lecti item 225 5 item 225425635 item 225425635 itemti22542503 gt Bedding Ensembles gt Bedspreads amp Coverlets Copyright yourwebsite All rights reserved gt Bedding Ensembles gt Bedspreads amp Coverlets ES visa Rex Copyrights websitename All rights reserved User Interface Standards October 2009 Best Practices PayPal Login Page Six months after the launch change the message from Now Accepting PayPal to either We Accept PayPal or We Prefer PayPal consistently on both pages The PayPal acceptance graphics should be linked to the approved What is PayPal text Consistent placement of PayPal branding across the Home and Product Details pages results in increased overall sales and conversion PayPal Login Page After the buyer clicks the Checkout with PayPal button or selects PayPal from your Payment Methods page you call the SetExpressCheckout API and redirect the buyer to PayPal WebsiteName com PayPal is the safer easier way to pay PayPal amp secure Payments PayPal securely processes payments tor Websitename com You can finish paying in a few clicks Why use PayPal Use your credit card online without exposing your card number to LOG IN TO PAYPAL merchants Speed through checkout No need to enter your card number or Email address Password Cancel and ret
15. mp Coverlets Copyright yourwebsite All rights reserved The PayPal acceptance graphic should be close to the Add to Cart button on each of your Product Detail pages User Interface Standards October 2009 13 ee Placement of PayPal Branded Acceptance Marks and Graphics on Your Site Shopping Cart Page Shopping Cart Page Displaying the Checkout with PayPal button before your checkout process on your Shopping Cart page as shown in the figure below leads to higher sales and conversion WebsiteNa m e com My Account Gift Certificates Wishlist Help Search I Sign In New User Sign up Clot F EY Shoes amp Bags l Jewel al Electronics Em kit hen JEB i Bath oz 4 4 3 AG Your shopping Items Total 175 85 Shipping 19 95 The suter easier way to pay Item s Options Shipping Price 7 Tea Set Classic Bhe iM Usually ships within 59 95 item eas Qty ral E to 2 days was 390 0 Stiletto Heeled Shoes Red 4 Usually ships within 15 95 item 2254259035 C ry R 2 to 2days was 25 00 ES Digital Camera Elue v Usually ships within 99 05 item F 252004134 ea t to 2 days was 220 00 Qty 3 Remove Items Total 175 85 Shipping 19 95 Sub Total 195 80 ies Parral on ERECTED The safer easier way to pay Copyright websitename All rights reserved O Checkout with PayPal button requirements When the customer clicks the Checkout with The button s
16. o the official What is PayPal text See the URL following this figure Item s Options Shipping Price ES Tea Get Classic Blue Usually ships within 59 95 Ss tientas o Qty Pa R 1i to 2days was 98 00 DAA IA Roe MAA hy ON Pe Ty Te TTT O UY Tr TEES Pep IT Tye TVA f j Stiletto Heeled Shoes Red Mv Usually ships within 15 95 item 225425935 Qty ry R ato 2 days was 25 00 gt Digital Camera Blue vw Usually ships within 09 05 item 252094134 pa 1 to 2 days O 5 1134 Qty 1 R ae was 120 00 Items Total 275 85 Shipping 10 95 The PayPal payment option should be displayed Sub Total 205 80 before other payment options There should not be a default payment option Confirm Order Copyright websitename All rights reserved User Interface Standards October 2009 15 ae Placement of PayPal Branded Acceptance Marks and Graphics on Your Site Payment Methods Page URL to What is PayPal Text What is PayPal should be linked to the official What is PayPal text at the following URL https www paypal com us cgi bin webscr cmd xpt Marketing popup OLCWhatlsPayPal outside Placement Samples On your Payment Methods page use the placement sample below that most closely resembles the way you display payment options to your buyers 1 Radio button Vertical alignment O What is PayPal o HE vs E Item s Options Shipping 2 Radio button Horizontal alignment of PayPal and cre
17. s page For example if you use Now Accepting PayPal on your Home page use the same message on the Product Details page WebsiteN ame com My Account Gift Certificates Wishlist Help f Search Ix Sign In New User Sign up y Kitchen New rtificates shlist Help Automatic Drip lt Kitchen 7 ee 5 t In New User Sign up gt Baking Our Price 65 99 gt Cooking gt Cutlery he l There s nothing typical about this coffeemaker It offers sleek Clothes styling with a thermal carafe that helps keep coffee warmer omar and fresher for preserving taste over longer periods Live Support gt Men Sales amp customer service gt Children Product Dimensions 16 x 13 x7 6 inches 5 9 pounds gt Maternity Shipping Weight 7 pounds Shipping Only within the U S re Shoes ASIN BODOZOROVK 02 Semen Item model number KF600 en gt Children Bags gt Clutohes Chrome w 03 gt Evening gt Leather Qty 1 Jewelry gt Earrings Available In Stock gt Necklaces Usually shipsin 24 hours gt Bracelets gt Rings PayPal is the safer easier Electronics way to pay online Learn More gt Audio Video i i i PROL Customers who bought items in your recent history also bought gt Video Games Toys S i Tas A j A gt gt gt Action Figures Y e gt Dolls eS e i gt Games Sue Animals Tabletop Mixer DigitalCamera i Bati
18. seller Payment Method Ship to Contact Information Cancel and return to WebsiteNarne com PayPal The sater easier way to pay For more mtoemabon read our User Agreement end Privel 22 Unit Price Quentity Amourt 9 95 2 19 90 39 70 2 79 40 Item total 99 30 Tax 2 00 Shipping and handling 10 00 UPS Express 2 Days 10 00 US0 UPS Next Day Air Freight 20 00 USD 3 00 UPS Express 2 Days 10 00 UPS Ground 2 to 7 Days 9 99 USD 1 35 Tota 109 65 USD Enter gift certificate reward or discount CrediDebit Card Visa KOO 00 2477 redit card transaction will appear on your bill as SAMPLE TRANSACTION Change John Smith 123 Main Street Mountain View CA 94043 United States Change johnsmith ahoo com Using the SetExpressCheckout API request fields you can Suppress display ofthe customer s shipping address Display a shipping address that you provide instead of the one stored in the customer s PayPal account October 2009 User Interface Standards Best Practices a PayPal Review Page This is an example of the PayPal Review page that appears when the buyer selects PayPal from your Payments Methods page WebsiteName com Review your payment PayPal secure Payments ifthe information below is correct click Pay Now to complete your payment View PayP al policies and your payment source rights Description Amount 10 00 Hem Total f O Hem Total 10 0
19. ts for various e commerce business models including retail hardware See PayPal Login Page on page 20 digital goods See Elimination of Merchant Review Page on page 27 and recurring billing See Recurring Payments Flow on page 29 If you have a different business model contact your PayPal Integration manager to discuss the checkout flow that will work best for you Checkout Option on Your Shopping Cart Page Place the Checkout with PayPal button at the beginning of the checkout flow on the Shopping Cart page The Shopping Cart page is usually the page after the buyer selects Proceed to Checkout or View Cart When your buyers click the Checkout with PayPal button they log in to PayPal and select a shipping address and payment method Because this information is returned to you when the buyer returns from PayPal you can skip the Shipping and Payment Methods pages in your regular flow User Interface Standards October 2009 PayPal Placement in the Checkout Flow Checkout Option on Your Shopping Cart Page FIGURE 1 1 Merchant s Checkout Flow E Paypal Website E Your Website Confirmation Buyer views order contirmation PayPal Login PayPal Review Buyer reviews shipping and billing info then pays E PayPal redirects the buyer to the Merchant O Add the PayPal acceptance graphic to the page site Call the GetExpressCheckoutDetails API request 2 Add the Checkout with PayPal b
20. urn to WebsteNome com bogin PayPal protects your privacy and securty Forgot emai or password For more information read our User Agreement and Privacy Policy G Use fields in the SetExpressCheckout API Pass the Cancel URL as part of the request to include your logo and to alter the SetExpressCheckout API request The look and feel of the PayPal Login page Your displayed text is set in your merchant profile logo can be a maximum size of 750 pixels wide by 90 pixels high 20 October 2009 User Interface Standards Best Practices PayPal Review Page PayPal Review Page After the buyer logs into their PayPal account they can choose their funding source Depending on the options that you set in API calls or your PayPal profile the buyer may also select a shipping address or other information This is an example PayPal Review page showing line item details that were passed optionally as part of the SetExpressCheckout API request The PayPal Review page appears when the buyer clicks the Checkout with PayPal button on the Shopping Cart page and logs in to PayPal User Interface Standards October 2009 21 Best Practices PayPal Review Page WebsiteName com Review your payment It the information below is correct click Pay Now to complete your payment Descrplion 10 Decal Kona Blend Coffee fem 623085 Size 6 8 02 Coffee Filler bags Rem 5230683 Size Two 24 piece boxes Add special nstructons to the
21. utton Call the DoExpressCheckout Payment API Call the SetExpressCheckout API request request Redirect the buyer to PayPal October 2009 User Interface Standards PayPal Placement in the Checkout Flow Payment Option on Your Payment Methods Page Payment Option on Your Payment Methods Page Place PayPal near the end of the checkout on your Payment Methods page along with other payment options you offer lua Paypal Website A Your Website Confirmation Es Shopping Cart Shipping m PayPal Confirmation Buyer views order Payment Methods confirmation l Eaa E PayPal Login PayPal Review Buyer reviews billing info and then pays User Interface Standards October 2009 9 es PayPal Placement in the Checkout Flow Payment Option on Your Payment Methods Page 10 October 2009 User Interface Standards Placement of PayPal Branded Acceptance Marks and Graphics on Your Site The following sections detail the requirements for placing PayPal graphic images on your site Using PayPal Hosted Images PayPal requires that you use PayPal graphic images hosted on PayPal s secure servers That way if PayPal updates its graphic images they will appear automatically on your website so it looks like a trusted PayPal site As a result the PayPal branding that consumers see is consistent from website to website User Interface Standards October 2009 11 e Placement of PayPal Branded Acceptan
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