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October 2009

1. city or county or are their efforts farther reaching into areas that you may or may not want to work in What types of venues are they attracting to exhibit at their shows Is the bridal show company you are con sidering putting your hard earned advertis ing dollars using a shotgun approach and attracting as many brides as possible or are they more selective about where they spend their money and who they target The bottom line is you should find bridal show companies that are target mar keting to your ideal clientele and put the majority of your bridal show advertising dollars on the shows whose target clientele match yours This ensures you the biggest bang for your buck with your advertising dollars Now you re in the right shows now what Bridal shows are as much about the brides as they are about the vendors When at a show approach it as you do a wedding you are performing I would strongly sug gest arriving early and speaking with the other vendors in attendance For me this is a very important step and one that is often missed By knowing who the top vendors are in your area and being able to be on a first name basis with them you can then DISC JOCKEY NEWS OCTOBER 2009 PAGE 5 confidently take care of your clients who are looking for help and advice when plan ning their wedding and in need of a great limo florist or photographer Networking with your fellow vendors at a bridal show is often a mis
2. Se p F P Membership has its benefits As a member you will receive Discounts on Liability and Property Insurance Exclusive Legal amp Accounting Advice A Mobile Beat Magazine sub scription Music Discounts Marketing Materials and much more Visit our web site for detailed information and membership application ADJA 20118 N 67th Ave Suite 300 605 Glendale AZ 85308 888 723 5776 office adja org A likely so worried about today that they re not focused on tomorrow However you are much wiser than that e Answer the immediate issues ad just and prosper During my days with the Marine Corp it was often yelled with enthusiasm Oo Rah Semper FI mean ing Oh yeah always faithful You might keep that in mind to maintain your faith But since I was a Hospital Corpsman and a bit of a buck the system and status quo guy Medic of sorts for those that don t know we would always retort with Oo Rah Semper Gumby meaning oh yeah always flexible Stay flexible and obser vant and you ll be able to adjust to the situations that arise and excel in these hard times while others are rigidly hanging on to the way they have been doing things That may mean for some that they will make it through these hard times to stay in business while others fade away with the past Semper Fi to all the Marine Corps buddies and Semper Gumby to all the Corpsmen Think Creatively Ac
3. PAGE 14 DISC JOCKEY NEWS OCTOBER 2009 Have You Looked In Mirror Lately By Dude Walker Wedding show season is just around the corner When the mass of I m gonna be wearin white and that makes me right unleash their detective skills upon wedding industry and more importantly the wed ding shows Today s bridal planner is changing at a speed faster than ever before They are constantly bombarded with expert and non expert advice in magazines talk shows and not so reality TV The amount of sales pitches and disinfor mation that wedding plan ners have to mire through today is stag gering Is there any wonder that some wedding planner jump headlong into the EXACT wrong fit for their wedding and guests Entering the spotlight YOU the best solution to their entertainment needs Now it s time to look into a mirror both physically and metaphorically with one question in mind If I don t look like I can afford my ser vices how can I sell it Wedding shows are a package deal You have only a few seconds of curb appeal to win your clients trust long enough to gain a further look into what you may have to offer This encompasses every item from the essence of your breath down to very pens that you use in sharing or gathering information It doesn t matter where you start just build a marketing plan that outlines your goals including the how and what you need to
4. and chose NOT to call me because he knew that was the weakest way to try to get to me Scenario Two The CEO had a salesman working for him who was a fan of mine and a business friend of mine but he chose not to utilize that resource because he felt it would not be a very powerful introduction and that I would turn the meeting down Correct as sumption on his part Scenario Three One of the CEO s best customers is a lifelong friend of mine whose opinion I greatly respect The CEO asked my friend if he would set the meeting up I got an email from my friend and a phone call telling me this meeting would be very worth my while that he thought the CEO s idea and product were a perfect fit for my busi ness and that I should take a meeting with him as soon as possible My business friend indicated that he would like to be present at the meeting as well REALITY I couldn t turn the meeting down I respect my friend He was pretty en thusiastic about the whole idea and was will ing to physically be at the meeting I couldn t say no Scenario four did not enter into this pro cess It is when the person requesting the meeting is a bigger name than the person he or she is asking If Donald Trump called me on the phone and said Hey Jeffrey do you have a little time to meet with me or if Warren Buffet called me on the phone and said Hey Jeffrey do you have a little time to meet with me I would fly 5 0
5. means anyone that is involved in the business and or personal life as well as the clients e Be the leader others want to follow Demonstrate exactly what you want from others creativity enthusiasm loyalty good judgment Be sure to provide enough instruction to complete the task s but don t micro manage Allow your team to develop their own methods of delivering your de sired outcome It really doesn t matter how you get the results that you want as long as it s ethically and professionally completed You don t like being stifled and neither does any member of your team And be sure to give a specific deadline otherwise it won t be done when you thought it should have been done Come in early stay late Don t worry you won t have to do this forever and you shouldn t be doing it for very long Know that they will emulate you your atti tude toward anything and your actions on everything e Pay attention to the small things Who on your team appears to be more worried or ADJA exclusive DVD Instructional Series featuring key topics for the professional DJ Learn to educate consumers on how to choose a truly professional Disc Jockey country Network with other professionals in your city and across the Build and grow YOUR business and help encourage success among other ADJA members DISC JOCKEY NEWS OCTOBER 2009 PAGE 7 negative than normal perhaps their work is slipping or their
6. propellerheads se shop gt Record standalone software MSRP of 299 USD 279 EUR Record Reason Duo bundle MSRP of 629 USD 535 EUR Record for Reason Owners sidegrade MSRP of 149 USD 129 EUR Learn more about Record To learn more about Record and to see videos and tutorials on its use please visit www record you com lt http www re cord you com gt About Propellerhead Software Formed in 1994 Propellerhead Soft ware is a privately owned company based in Stockholm Sweden Renowned for its musician centric approach Propellerhead has created some of the world s most innova tive music software applications and technol ogy standards Musicians producers and the media have praised Record Reason ReCycle and ReBirth applications for being inspir ing great sounding and of superior quality Technologies such as ReWire and the REX file format are de facto industry standards implemented in all major music software Today Propellerhead s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making http www propellerheads se www propellerheads se gt Press Releases continued on page 11 lt http Press Releases Press Releases continued from page 10 Chauvet Intimidator Scan Fitted with LED The Intimidator Scan LED 1s a five chan nel DMX scanner that now comes fitted with LED illumination One 22W white LED powers this f
7. fast Let s talk about money Currently the Eclipse is priced at 299 99 on several DJ gear websites with a suggested price of 400 00 I feel it is a reasonable price for what it is capable of providing When using a laser lighting effect please remember to follow the caution warning statements found in the user s manual Just for points of interest I ve pulled a couple of statements out of the Eclipse manual 1 This laser product can potentially cause instant eye injury or blindness if laser light directly strikes the eye 2 It is illegal and dangerous to shine this laser into audience areas where the audience or other person nel could get direct laser beams or bright reflections into their eyes As a reminder there are also interna tional safety regulations that need to be followed when using a laser effect You need to have at least 3 meters of vertical separation between the floor and the lowest laser light Also you need to have at least 3 meters of horizontal separation between the laser light and the audience You can contact Kirk at kirkholslin discjockeynews com If you would like your product reviewed please contact the Disc Jockey News at sales discjockeynews com bundle of both programs in a single package Pricing amp availability Record is available for sale worldwide today from authorized Propellerhead deal ers and through Propellerhead s online store www propellerheads se shop lt http www
8. Monthly Disc Jockey Newspaper The Q Corner Where Quality Meets Quantity When you go to the theater before the main attraction starts they show previews right In fact one of my pet peeves has be come arriving for an 8pm movie and watch ing 9 previews between 8 and 8 20 and then I m done with my popcorn before the movie even starts But anyway the pre views usually consist of actual scenes from the movie edited in such a way that the plot becomes obvious and there is enough of a tease to leave you wanting more How much more effective is that than if they just showed the actor saying Hey my new movie is about this guy who s the last human left on earth He s stranded in Manhattan and during the day he hunts for food with his dog At night though whoa That s the scary part Even when the actors in the movie go on talk shows to promote their new releas es they bring clips with them The point is Hollywood understands that the best way to market entertainment is to give the public a little glimpse A little taste I think we do the same thing We have a 20 minute show that features what we do best MC sing and interact We demonstrate bridal party introductions we have one or two of our MC Singers sing a mock wedding song and then we get these brides to be out of their seats and on the dance floor We use a few audience participation songs to do that and when I tell other DJs that fact this is us
9. N Cold 8 Mariah Carey Obsessed amp Pink Please Don t Leave Me 9 Dorrough Ice Cream Paint Job 9 Plain White T s 1 2 3 4 10 Trey Songz LOL Smiley Face 10 Colby Caillat Fallin For You 11 Beyonce Ego 11 Michael Buble Haven t Met You Yet 12 Yo Gotti S Star 12 Daughtry No Surprise 13 Keyshia Cole Trust 13 Nickelback If Today Was Your Last Day 14 R Kelly Number One 14 David Cook Come Back To Me 15 Jeremih Imma Star 15 Parachute She Is Love Country Alternative 1 Justin Moore Small Town USA 1 Muse Uprising 2 Toby Keith American Ride 2 Alice In Chains Check My Brain 3 Jason Aldean Big Green Tractor 3 Kings Of Leon Notion 4 George Strait Living For The Night 4 Weezer I Want You To 5 Keith Urban Only You Can Love Me This Way 5 Rise Against Savior 6 Chris Young Getting You Home 6 Silversun Pickups Panic Switch 7 Blake Shelton Pll Just Hold On 7 Paramore Ignorance 8 Brad Paisley Welcome To The Future 8 Chevelle Jars 9 Zac Brown Band Toes 9 Pearl Jam The Fixer 10 Eric Church Love Your Love The Most 10 Linkin Park New Divide 11 Darryl Worley Sounds Like Life To Me 11 Cage The Elephant Ain t No Rest For The Wicked 12 Kenny Chesney Pm Alive 12 Breaking Benjamin I Will Not Bow 13 Carrie Underwood Cowboy Casanova 13 Anberlin Feel Good Drag 14 Love And Theft Runaway 14 AFI Medicate 15 Craig Morgan Bonfire 15 Sick Puppies A Different Spin by Jason Nocera UNDER YOUR WING AND TAUGHT ME EVERYTHING YOU KNOW ABOUT DJING YOU MADE ME INTO ON
10. away from eclectic music with this list of music requests designed to keep the dancefloor active Distribute FREE Copies to Employees and Clients See web site for limited license 25 00 Spiral bound or PDF Download www djmusiclist com PAGE 12 DISC JOCKEY NEWS e OCTOBER 2009 D R E A M S By Dean Carlson So after a particularly long day I was ready to hit the sack Exhausted I crawled into bed and moments later my eyes were shut as the sandman did his job At 3am I jerk straight up breathing fast sweat run ning down the side of my face I had just had one of those not SO pleasant dreams some green nine foot tall man rip ping vari ous limbs off of any victim he can catch It s funny how the next morning I wake up to remember very little of what I had dreamt That is not the type of dreams I am going to cover The dreams I want to talk about are those that are more like goals I want to own a house some day or maybe it s a boat or a car that you have always dreamed of having More Behind The Mic By Dave Winsor Your Voice It s your instrument You need to understand its abilities and limitations Once you do you ll truly know what you are capable of Are you interested in learning a whole new way of speaking If you are let s go Where does your voicecome E ifrom Stomach head bel ly throat or chest Do you haveahigh pitched voice Are you a boomer D
11. before we get to the dance floor portion of a cus tomer s relation ship with your service Connections are two way ac tions The ser vice you provide needs to connect with the client you intend to book Like wise the client needs to connect with your service before they hire you One on one sales are the most essential element of con nection One on one sales are that prime moment when you have full control over a phenomenon It s a transitional phenom enon It s that transition where a prospect consumer becomes a customer client It s that moment when a faceless target mar ket anticipated statistic that anonymous who you set your company up to serve becomes the Karl and Cindy s Patti and David s Leigh and Tony s and Shan tel and Kyle s that propel your success A booth at a bridal show is the very best place to connect with a client For service providers a bridal show is the one place we can become a retail outlet Granted some of you don t do bridal shows That s fine and that s too bad at the same time There is no one place where you have the best footfall of prime ready to buy eyes One of many great Wedding MBA semi nars was put on by Bill Heaton of Great Bridal Expo He presented on Bridal Show Booths The Good Bad and VERY Ugly Rolling my eyes at that seminar title was very close to a premonition I would like to thank one of my
12. brethren DJs for becoming the picture used as the VERY UGLY booth I ve also heard countless times from DJs that it is the show promoter s responsibility to create the footfall for the show This day and age there is no reason you cannot use simple cheap and effective media sources to create your own pre show hype to cause folks to come Get creative with that hype Enticements are more than discounts You can do that over the phone Remember you are presenting to a Millennial Gen Y bride They seek more than the Gen X did Your booth is a place to provide a Millen nial that additional information An interesting point made in that semi nar was Make Sure the Bride and Groom Know What They Are Seeing You ll have 5 seconds to express what portion of a bride s wedding day you provide If you fail to convey that clearly you have an ugly booth that s using the bride s words Brides are who we serve at a bridal show Mimicking a gear booth you saw at a DJ trade show is a failed attempt at what worked to motivate you forgetting totally it is with a bride and her wedding ceremony or wedding reception environ ment that you are trying to connect On the other hand getting too far away from what we do is an ugly booth as well I can go to any DJ chat board and see other DJs of fering praise for a picture of a small couch and a coffee table as another DJ s booth If your booth doesn t say wha
13. combined with a great red and green laser effects When you add some fog or haze into the mix WOW what a display I immediately thought of how I could have that effect projected on a gymnasium ceiling during a school dance The kids would love it especially if you were to set the lasers on a fast rotation with strobe action The Eclipse has a 120 degree beam an gle It is fan cooled The 5 watt LED and lasers do generate a bit of heat The light also has a power out on the back of the fix ture According to the manual you could connect up to 50 max units at 120 Volts The Eclipse does have an auto switching power supply for our 240 volt users One feature I wished the light had is DMX capability If you mount the light on a light stand and raise it up you lose the ability to change the rotation speeds of the LED and lasers You are no longer able to change the nebula intensity or strobe speed of the lasers Depending on your type of shows you may need to create a new light ing setup that would let you adjust the light settings This could be rather inconvenient Another option would be to purchase two features onto an aging audio application we truly started from scratch with full knowl edge of today s computer architectures and capabilities Record is the result says Ernst Nathorst B s CEO In short we wanted to do what we ve always done help people make more and better music Recording done right B
14. did the job Then we had to add bridal publications Along came the in ternet and we added online DJ listing com panies who did well in the search engines Times keep going and today you can include the video hosting sharing sites as legitimate methods of reaching potential customers Take a minute and go to YouTube Search for first dance and see the results 336 000 video clips are listed here alone The top listing has over 11 5 million views all by itself Youtube has become a host for any number of demo videos from across society and DJs are well represented You can find DJs doing great introductions wonderful routines indepth story presentations and www discjockeynews com 29442 120th St Grey Eagle MN 56336 Phone 320 285 2323 Fax 320 285 5264 Published by The Disc Jockey News Corporation Educational Production Manager John Young john discjockeynews com 320 285 2323 office 612 597 4499 cell Editor Lori Young 320 285 2323 office 612 597 2998 cell editor discjockeynews com awesome mixes These in many cases but not all talented people have put them selves and their work out there for review by clients who might not have even known such possibilities existed with a mobile DJ I have seen things that are so far beyond my skills that I felt like I should hang up my headphones and take up knitting But every once in a while there is one that makes me wonder why anyone would post such a flop Di
15. en trepreneurs to review free of charge his lat est audio release 8 Degrees 2008 For a free copy email him your contact info at admin7029 businesslaunchexpert com Let s face it these days everyone has a website So what makes your website GUNN QU FACT Research shows that visitors spend MORE time on exciting dynamic websites with engaging content DJ Intelligence is the fastest and simplest way for you to enhance your existing disc jockey website with engaging interactive content No programming required Music Search amp Request System Dynamic Availability Checker Savable Event Planning Forms Customizable Event Timelines Ei Intelligence Complete Online Event Booking Smarten Your Website Instant Price Quote Generator Post Event Satisfaction Survey Credit Card Payment Gateway Guest Request List System No software to download or install Works with any website hosted at any ISP Adds onto your site in seconds 100 customizable Add these features to your existing DJ website today at www djintelligence com Don t yet have a website We can help Visit our site for details PAGE 6 e DISC JOCKEY NEWS OCTOBER 2009 From The Other Side By Jake Palmer As a DJ Mobile Entertainer since 1986 I sometimes fall into the same trap many of us do We get a little jaded or dare I say even lazy about what we do After years of wedding re ceptions and dances we might
16. is a professional audio video mixing automation and scheduling system which benefits from the ease mobility and reliability of Mac computers MegaSeg en Chauvet brought the Eclipse to mar ket in September The Eclipse combines 2 Class III lasers and a bright 5 watt LED into one chassis The effect is designed to be a star field created by red and green la sers projected onto a dark blue nebula or dark night time sky There are separate controls for the laser effects and the LED The controls enable you to determine the rotation direction and speed of the laser effects and LED You can also control the strobe speed of the la ser effects Depending on the brightness of the room you can adjust the brightness of the LED nebula night time sky effect After reading about the Eclipse online I went to one of my favorite DJ stores to get a closer look at this new light effect Closer is a subjective word When I got there the light was already mounted 12 feet overhead Bummer I would not be able to test the range of speed for the star field and nebula rotations The reason for checking the rotation speed is quite simple This light has the capability of two practical applications during the course of a wedding reception The first option is obviously to be used during the dance However if the rotation ables seamless transitions between songs and music videos with the added ability to trig ger sound effects via hot keys c
17. of great success from other DJs who work the shows but they are almost always multi ops or newbie single ops to the industry who are just starting out and have a lower rate than average for DJs in the area This is just my opinion and my expe rience 1997 to 2000 but when I was at tending bridal shows I always found that the greater majority of the brides attending were there not to look for a DJ a photogra pher or a cake but more as a way to have an extra day to be in the spot light and be treated as a princess Many were looking for little unusual items that stores don t car ry or possible a new idea to make her wed ding reception unique In my experience the bulk of the brides there were not interested in hiring entertainment Here is why I believe that bridal shows do not work for my business When a young lady is proposed to they are all excited and start working on their event right away Sta tistics show that most ladies are proposed to on Christmas New Years Eve and Val entines day Followed closely by the next popular which is the ladies birthday or an anniversary of the couple Bridal shows in my area typically take place in March DISC JOCKEY NEWS OCTOBER 2009 PAGE 3 or April Then another in the fall in Octo ber or November If the majority of ladies are proposed to in December by March or April Bridal show time they have already booked the church the hall and most if not all of their vendors The s
18. rect view effects Select built in automated programs or customize your own to create the right show for your application Transfer your custom ized programs to up to 10 fixtures at a time via master slave or DMX to produce an even more dazzling show The rectangular shaped light contains 28 compact 1W LEDs packed in its four pods Each pod contains seven LEDs 2 red 2 green 2 blue and 1 white that provide an COLORdash to lech output of 1 690 2m with a beam angle of 17 degrees field angle is 32 degrees Thanks to its white LEDs this unit offers a virtually limitless range of colors including pastels and true white The COLORdash Block weighs just 4 4 pounds 1 9Kg making it easy to install or stow The units can be back mounted to a wall or hung on a truss The double bracket yoke also serves as a floor stand Designed for broad base appeal the COL ORdash Block offers features for multiple markets including events production houses nightclubs hotels and retail For more info visit www chauvetlight ing com The 2009 Edition is Here A handy checklist of the most requested songs played by mobile DJs Nearly 2 000 songs are grouped by music genre and indexed by artist with the chart year and a check box next to each title See which essential songs are missing from your collection or use the list to pick out songs to play at your events You may also distribute copies to clients guide them
19. with music playback but they are horrible at creating original mar keting material on their own Protect your Sales 320 285 2323 office 320 285 5264 fax sales discjockeynews com Free Swap Shop Classified Email Ads swap discjockeynews com Deadlines Advertisement deadlines are the 20th of the month The publication is distributed to all zones on the Ist of every month Letter to the Editor Questions can be sub mitted to the editor or writers of the paper via mail or email All letters must have complete contact information included for use and publication Personal information video and photos with watermarks and you shouldn t have problems with online con tent thieves Third label your YouTube video tags as specifically as possible with what is happening the location who you are and what you do Too many clips are put up and you don t know if the person who is dem onstrating their skills would even be serv ing your part of the world Getting back to the first dance search There were 336 000 videos found Now if I were a bride looking for examples of first dances from Dallas TX Iam now down to 290 clips Now I can maybe add the venue name to my search and find examples of some video shot at the venue I would be using Are you seeing where the need for accurate labeling helps potential clients find your demo video Video hosting sites like YouTube can be a great asset in your marketing of your busi
20. you expect and the amount of literature you need to not have prospective leaving your booth empty handed Step 14 Promote that you ll be attend ing the show to current and potential clients Having current clients stop by your booth enhances your image when they greet you Some other great ways to increase foot traffic are to drop a line into your regular ads place a flyer or sticker in all outgoing mail pieces direct mail special ads just for the show or a contest or premium for stop ping by your booth Step 15 Keep you booth space clean neat and attractive Know your way around your booth and exactly where your litera ture is stored Fumbling for information in front of impatient potential clients can make you appear incompetent Step 16 Don t be scared of your price and be willing to talk costs If a client asks you why you re 1 000 dollars more than the 595 wannabe DJ YOU need to know WHY It s not just because you re better the client needs to understand why you re better What we attain to cheaply we esteem too lightly Thomas Paine Step 17 Be honest and confident Be ing genuine is the quickest and most solid way of gaining the trust and admiration of potential clients Making the sale is much different that finding the right client that fits you and your business plan There are clients capable of filling your competi tors calendar at 495 Don t put yourself into the position o
21. 00 miles to make either meeting Those are the four meeting scenarios 1 Make the meeting on your own where you have to sell like hell 2 Create a weak third party endorsement where the air of skepticism 1s still thick 3 Have a respected third party peer actu ally set the meeting This is a huge neutral izing element in the selling process And it worked with me in this case 4 You want to meet with them way worse than you want to meet with you Think about how you make your meet ings I know some of you will email me and tell me that cold calls still work and that you make sales from them But ask yourself se riously would you rather have 10 appoint ments set up by scenario three or 10 cold call appointments that probably took you 500 actual calls to get those appointments MAJOR CLUE The stronger the rela tionship the higher the listening factor If you make all your meetings by scenario one or scenario two the potential customer will still have a high degree of skepticism and you ll have to arrive with your sales gun loaded When my 20 year business friend walked in with this potential new relationship I was listening to their every word gave them my undivided attention and followed up with a Saturday night dinner a late night business meeting and a deal The entire selling cycle was under eight days 1 How long is your sales cycle 2 How powerful are your referrals 3 How open are the
22. 5 MODELS STARTING AT 299 with up to 2500 WATTS PER CHANNEL IWOVYVH ONIGNUODSY Fd e DNILHDIT e PAGE 2 DISC JOCKEY NEWS OCTOBER 2009 Somebody Give Me A Pencil By John Young Yes I too saw the aisle at the store with the Christmas decorations They shouldn t be out yet In Minne sota we were enjoying one of our warmest September s in years Our outdoor wed dings have had GREAT fall weather with sunshine and warm temps We are wanting to hold onto the end of summer while the store is starting to squeeze in Christmas decorations between the Halloween cos tumes While we don t want to hurry life along any faster than we have to the reality is that we are only a couple of months away from our holiday parties So next issue we want to focus on the holiday parties Some of our writers will reach into their holiday party bag of tricks and give out some ideas that might help you with your winter events The October 2009 issue is reaching many readers who are receiving their very first Disc Jockey News If this is your sam ple issue see the label on the front cover if it reads 10 01 09 it is then you will need to subscribe to keep receiving the pa per You can subscribe online or fill out the form right there gt As DJs struggle through the end of our recent economic recession They are looking for more and more ways to reach potential clients It used to be an ad in the yellowpages
23. Disc Jockey News OCTOBER 2009 By Mike Walter I spend a fair amount of time on vari ous DJ chat boards Probably more than I should But I like to see what others in my industry are discussing what their concerns are and how they are han dling them One of the topics that come up from time to time is Bridal Shows I am always surprised at how my opinion of these events differ from so many in the in dustry To put it quite simply I love them while so many others can t stand them For us here at Elite Entertainment Bridal Shows are the number two source of leads and bookings behind only my staff s per sonal referrals But here s the biggest difference that I see most of the DJs I know who think Bridal Shows aren t worth the time and the energy do not perform at these shows They have a booth which nowadays they dress up with all sorts of plasma screens and cool lighting and they distrib ute literature and hopefully strike up a few meaningful conversations throughout the day with some prospective brides to be But they never get out in front of the crowd and perform When I discuss this with other DJs e1 ther in person or on a chat board I usually use the analogy of a movie preview ro Check the mailing label Next to your address there is a date code PRESORTED STD U S POSTAGE PAID SAUK CENTRE MN PERMIT NO 42 Subscription is valid thru date above on the label The
24. E OF THE BEST ji TEX WHY I WANTED TO SHARE SOME EXCITING NEWS WITH YOU Yov re Going Down www nichecartoons com VG I M LEAVING YOUR COMPANY AND STARTING MY OWN DJ BUSINESS The Game Show Entertainment System Game Show Mania is bigger than ever and now you can offer your guests complete show productions using our popular games or inventing your own o Digital Scorekeeping Fast Electronic Lockout Zany Sound Effects Rugged and Portable Sets Up in Minutes The Original ame Creative Imagineering 4153 SW 47th Ave 146 Ft Lauderdale FL 33314 800 644 3141 www gameshowmania com 954 316 6001 Fax 316 6005 Ask about our economical Mini Game Show System too PAGE 16 DISC JOCKEY NEWS OCTOBER 2009 T We could tell you that Promo Only is _ the best But we don t have to Right now just as they ve been doing for the past 17 years Promo Only subscribers are telling other professionals that Promo Only is the best legal music and music video service around With 18 different formats on CD 8 formats on DVD the largest collection of video classics in the world the industry s only weekly DVD service personal media consultants attentive customer service and NEW DIGITAL FILE FORMATS available We d have to agree EST RECORD POOL PROM PROMO SERVICE an 2006 2007 amp 2008 The Industry s Most Complete Source For Music And Music V
25. SIONAL ENTERTAINERS ACCESS TO E P Discount Liability Eqtipnient w Medical Gomprehensive Business Benefits Member Mark tingieampalgNs Natonal afd CLo alMetwarkina Mefafeils Samide onis iane w EdUCANON MEOMSIIMES TAFF DEDICATED TUN OURENSI nadia o CAD l Don t Be Fooled By Other AeeccEtOne Slick Presentations In business prospects may seem darkest when really they are about to turn A little more perseverance a little more effort and what seemed a hopeless failure may turn into a glorious success There is no failure except in no longer trying History abounds with tales of persever ance Theodore Geisel died in 1991 at the age of 87 Before he died he wrote 47 books that sold more than 100 million copies in 18 languages What most people don t know about Dr Seuss is that he didn t write his first book until he was 33 and it was rejected by 28 publishers before Vanguard Press picked it up Then there was a little girl from Tennes see who was born to face poverty obesity a broken home and physical abuse Today Oprah Winfrey is one of the most admired celebrities in the world Similarly there are many tales of experts who were convinced that the ideas plans and projects of others could never be achieved However accomplishment came to those who said I can make it happen e The Italian sculptor Agostino d Antonio worked diligently on a large piece of marble Unable to produc
26. Screen Adds Professionalism To Any Performance or Display Now it s easier than ever to add a profes sional backdrop to your performance or dis play with Global Truss new Global Screen A portable flexible white Lycra screen the Global Screen fits easily and securely into trussing making it ideal for DJs performers small productions trade shows presentations DISC JOCKEY NEWS OCTOBER 2009 PAGE 11 and corporate events A snap literally to install the Global Screen is large enough to make an impres sive impact yet it s lightweight and compact for ease of portability The 4 way stretch Lycra fabric can accommodate any size and almost any shape from 8 to 10 feet by 6 to 8 5 feet and can be used either vertically or horizontally With bungee cords and clips holding the screen securely to the truss at 12 anchor points the Global Screen can be installed quickly yet it is secure and stable Unlike screens that have only 8 anchor points the Global Screen s extra 4 anchors alleviate stress that pulling puts on the fabric which helps to make it more durable and longer lasting The extra anchors also stretch the fabric more evenly over the truss supports prevent ing rippling and creating a smoother surface on which to project The white fabric which can be projected on from the front or rear makes a perfect backdrop for video presenta tions slideshows and ambient color displays So rugged and w
27. a list of 12 reminders to those who would have happiness and success in life Number two on the list was persever ance In building a firm foundation for success Forbes Scrapbook of Thoughts on the Busi ness of Life listed 20 steps including perse verance One of the greatest pleasures in life 1s do ing what people say you can t When things seem bleakest you have to carry on to suc ceed Businessman H Ross Perot said A les son I ve learned from the lives of great in ventors the most successful people in the world aren t the brightest They are the ones who persevere And finally oil magnate John D Rocke feller added I do not think there 1s any other quality so essential to success of any kind as the quality of perseverance It overcomes al most everything even nature Pll never forget watching The David Susskind Show years ago He had three guests on who were self made millionaires These men in their mid thirties had aver aged being in a dozen different businesses before they hit it big The line between failure and success is so fine that we scarcely know when we pass it so fine that we are often on the line and do not know it How many people have thrown up their hands at a time when a little more effort a little more patience would have achieved success THE LARGEST amp MOST SUCCESSFUL The Best Insuranee oases ENTERTAINER ASSOCIATION IN THE USA WE PROVIDE MOREPROFES
28. ame could be said of the fall show By the time the show rolls around brides have a real good start on the planning and have the vendors booked For the few who where actually looking for a wedding vendor it seemed that they were always looking for the vendors with the lowest rates which I never was When there are ten DJs ten photographers and ten cake creators who all look the exact same at the show it comes down to saving money over quality or value of the vendor I have heard this same complaint from many other non DJ vendors over the years I did book a couple weddings after the show was over but it wasn t enough to cover time and ex penses of doing the shows For a single operator you will need to man the booth from open to close of the day This could be eight to ten hours at tempting to get a few seconds with a bride to say something that gets her to stop and pay attention or call you later Some bridal shows can last two and even three consecu tive days Typically these shows occur as a weekend event which is when you need to work parties to pay the bills The smaller local bridal show can be cheaper in costs to participate in but they have a smaller advertising budget as well as number of brides attending The shows operated by a bridal magazine web site or other major player in wedding vendors will have a big ger advertising budget as well as numbers of attendees but can easily cost a thousand dollars and up to over
29. ay you took a sales call today for a wedding next year that you are open for You start to go through everything and to try to set up an appointment with this bride And in the course of the conversa tion you find out she is going to be a guest SOUND amp LIGHTING just oft of 1731 University Ave W St Paul s 651 647 9342 metrosoundlighting com MDJ ad48 09 0928 12 50 for 12 issues at your wedding this weekend You check your notes and it looks like a fun wedding ie the brides not a goth chick who wants death metal all night Wouldn t you be thrilled about that Wouldn t you confi dently say to her Just come to the wed ding this weekend and enjoy yourself and call me next week if you like what you see I know I would Why Because this bride to be is going to have a chance to see me perform and after that well why wouldn t She book That s not cockiness it s confi dence and I dare say every veteran in this industry would think the same thing Well on a larger scale that s what Bridal Shows do They give you the op portunity to perform in front of X number of brides And after that why wouldn t they book Mike Walter is the owner of Elite En tertainment of New Jersey and a nationally recognized expert in the area of multisys tem company development and staff train ing You can contact Mike at mikewalter discjockeynews com PRO DJ EQUIPMENT Vd O crown
30. commitment to perform at the highest level is diminishing Show your awareness and concern before it s too late You ll know it s getting to be too late if you re getting angry at them or they are ready to quit e Look for opportunities Many compa nies prosper in tough economic times by being aware of their customer s changing needs and then coming up with solutions Solutions such as pricing changes add ons or more personal contact don t need to be permanent Things change and people do expect them to change but don t always like them to change Wedding expenditures is an example While good intentions can always grow to become great results these days it requires more support in many ar eas since the cutbacks layoffs and eco nomic fears create a fearful environment for everyone and the wedding clients are demanding more justification for their pre cious dollars Don t worry about what the other DJ company is doing to survive the current economy Figure out what is good for you and your team and do it e Keep your eye on the future The eco nomic tides will turn and when they do you want to be ahead of the game What will your company look like a year from now Clean house What training programs can you update or initiate What about up dating policies and procedures dress code employee handbooks Your competition 1s The ADJA OF FERS Me J I tE So DJs Can Build amp Grow Their Business l msi
31. d American DJ Now is the time to take a look at upgrading or enhancing your light show Press Releases Fidelity Media Unveils MegaSeg 5 With More Than 100 Improvements Fidelity Media unveiled MegaSeg 5 the latest version of the premiere Mac based DJ mixing and radio broadcasting software The new release with over 100 improvements and Mac OS X Snow Leopard optimiza tions includes a new animated interface an integrated playlist viewer with direct 1Tunes access multi touch trackpad crossfader con trol improved MIDI support with a Denon HC4500 controller preset BPM editing in the preview player automated events to in sert live radio streams and import files a turntable break effect shortcut progress style transport controls a playlist break but ton and much more Over ten years of research develop ment and user feedback have culminated in our best release yet said Jason Cox Fidelity Media s Founder The new interface is a ma jor milestone as we ve tweaked every aspect of the software and continue to embrace the latest Mac technologies while maintaining the familiar and easy to use product our cus tomers expect Pricing amp Availability MegaSeg 5 is now available for download from Fidelity Media at www megaseg com for 249 US and current users can upgrade for 79 US System requirements more de tailed information and a free demo version is also available About MegaSeg MegaSeg
32. d and acted better I should have been more careful less angry during strike while wearing any part of my performance wardrobe I should have been less hasty less angry when handling my suit coat Hell I should have had a spare suit I have since addressed with greater attention habit and seriousness these and the ever evolving inventory of details Remember the devil is in de tails Rocky can be reached at rockybourg discjockeynews com your current business plan and present day bridal planners Shows that have a major grand prize have a tendency of producing prize seekers that are not legitimate brides and grooms Step 3 Know how much space you re renting A booth space can vary greatly Are you renting a six foot table in some remote hallway or do you have a 10x10 booth on the main show floor Step 4 Personal Hygiene pay close at tention to breath and body odor Watching what you eat can prevent bad breath hic cups and reports from the 1 inch woofer Step 5 Clothing It may seem superfi cial but you are judged by what you wear down to the shine of your shoes Get bulky keys out of your pockets and ditch the cell phone holster Rent a Tux or buy a new suit for sales meetings A uniform represents the person wearing it Your favorite foot ball jersey could compel a bridal couple to look elsewhere if they support the other team Step 6 Review and update your busi ness cards brochures related handouts and backdr
33. d the person uploading the video know that it is horrible Would the person uploading that video really want a future client to view this sorry to say they probably do because they don t know how bad they are But let s just look at the good ones I have seen a couple that were outstanding but I didn t know who the DJ was or where they were from where they worked Yes I could track back with some research on their other posted videos or message them but it wasn t easy to find out who did this great piece of work Not smart from the business side I talked to a DJ who does a very nice job with his YouTube videos and has seen a bump in his response from his demo video clips on YouTube He shared a couple of tips that many will find useful First have an opening and closing scene At the beginning and end of his vid eos he has his logo and website informa tion shown for a few seconds so a potential client can see how to contact him if they like his work Second watermark your video For those who don t know what this is it is the little logo or identifier in the corner of the screen when the video is viewed Most broadcast television channels now use some form of watermark to notate who they are and what is their property That is the same for DJ demo video If you have some great video someone out there will try to take it and claim it as their own This goes with photos and even website text DJ might be creative
34. details right is communication How much communica tion do you have with your clients Are you taking the time to sit down with them and cover all the details Even at my wed ding after we sat down for dinner we re alized that we needed to cut the cake so we got up grabbed the photographer and quickly did it Who should have taken care of this detail The photographer the DJ the catering staff at the hotel doesn t matter didn t get done because no one discussed this pretty important detail with us I am always sure to cover this detail with brides and grooms when we plan their event to avoid the same fate and then when I fol low through by coordinating the photogra pher and the catering staff around the cake cutting the bride and groom are thrilled that someone is in taking charge If you take the time to ask the right questions and listen to the wants needs and wishes of your clients the whole pro cess will go smoother from start to finish Who knows you might even get a tip Jake Palmer can be reached at jakepal mer Qdiscjockeynews com Unpacking Concept Connections By Ken Petersen As I sit waiting for flights destine for the Wedding MBA conference in Las Ve gas and back home afterwards a reoccur ring word is seen Connections Time and time again there are too many DJs that emphasize connecting with the dance floor is the core of their personal mantras There are many steps involved
35. doors to your pros pect s office 3 5 How open is their wallet For a few more meeting insights go to www gitomer com and enter MEETING in the GitBit box Jeffrey Gitomer is the author of The Little Red Book of Selling and The Little Gold Book of YES Attitude President of Charlotte based Buy Gitomer he gives seminars runs annual sales meetings and conducts Internet training programs on sales and customer service at www trainone com He can be reached at 704 333 1112 or e mail to sales man gitomer com a November 8th amp 9th 2009 Airport Hilton Wichita Kansas Se 2 es 4 lest Mobile Entertainers S BL ry i sea rch for the Ml HES group on meio A Stevie Ray Bridal Shows How To Choose By Mitch Taylor If your dj business does a majority of their business with weddings then I can think of no better invest ment than to be at a bridal show Bridal shows are hosted by a local organi zation venue or vendor at a nice venue and a strong advertising campaign is run With today s day and age of all types of media bridal show companies and venues hosting their own bridal shows and competing for the same bride it can be challenging as a business owner to know which shows to be a part of and which shows to pass on How do you know which shows to advertise in One way is to find out who specifically these bridal shows are target ing Are they advertising only in a certain
36. e Would you rather hire a guy that only knew how to code soft ware or engineer vehicle panels Would you rather hire someone with no people skills or only people skills As deejays we re no doubtjacks of many trades and masters of some How many people in corporate America can claim to have skill in all of the following handling customer complaints responding on the fly to multiple changes audio video technol ogy skills public speaking accounting purchasing planning software hardware crowd dynamics event planning design sales marketing accounting and office management You actually have a whole lot more than you give yourself credit for to offer the world I challenge quite con fidently anyone to match my skill set I recognize people might be better at this or that but if an opportunity called for it I d at least have enough of an understanding to gain some traction on the skill quickly and be well on my way to being good at it in no time So be careful not to sell your self short on your capabilities Be careful not to lay yourself to rest in a box called dj for eternity Recognize your potential embrace your creativity and explore a hu mongous realm of possibilities that make you a HUE MAN one of many colors and abundant possibilities Dan Nichols is a professional busi ness coach and published author based in Michigan He also has 18 years experience as a mobile dj He s looking for some
37. e final acceptance of the advertiser s order State E a I a a a a a oe Please photocopy and mail this form with a check to to Disc Jockey News 29442 120th St e Grey Eagle MN 56336 Zip Press Releases Press releases and photos can be submitted via email or CD to the Disc Jockey News by advertisers Releases may be edited for content and size Photos Photos can be submitted to the Disc Jockey News via email Photos must be in jpg format with a minimum of 1500 pixels 300 dpi at 5 inches wide for publication The Disc Jockey News is published month ly by The Disc Jockey News Corporation 29442 120th St Grey Eagle MN 56336 Starting From Scratch By Jeff Richards Starting from scratch is a monthly col umn that will help those new to the Disc Jockey industry Each article will cover what it takes to be a successful mobile DJ Today s topic Bridal Shows for Single Op erators John asked us all to talk about Bridal shows in this months pa per I have to say that it has been almost ten years since I last did a bridal show so my take on it may not be as up to date as others and I maybe the only writer with a negative response to Bridal shows From 1997 to 2000 when I first went full time with the business I did several of the local bridal shows in my area It was an interest ing experience but for me personally as a single operator I found it did not work for my business I do hear
38. e his desired masterpiece he lamented I can do nothing with it Oth er sculptors also worked this difficult piece of marble but to no avail Michelangelo discovered the stone and visualized the pos sibilities in it His perseverance resulted in one of the world s masterpieces his statue HEEE 01 200 10000 of David e Even the great Thomas Edison discour aged his friend Henry Ford from pursuing his fledgling idea of a motorcar Convinced of the worthlessness of the idea Edison in vited Ford to come and work for him Ford remained committed and tirelessly pursued his dream Although his first attempt result ed in a vehicle without reverse gear Henry Ford knew he could make it happen And of course he did e Forget it the experts advised Madame Curie They agreed radium was a scientifi cally impossible idea However Madame Curie insisted I can make it happen e Finally as you read these accounts under the magnificent light of your environment consider the plight of Benjamin Franklin He was admonished to stop his foolish experi ments with lightning What an absurdity and waste of time Why nothing could outdo the fabulous oil lamp Thank goodness Franklin knew he could make it happen You too can make it happen Mackay s Moral Never give up The mighty oak was once a little nut that held its ground Reprinted with permission from nation ally syndicated columnist Harvey Mackay aut
39. eatherproof is the Global Screen that it can even be used outdoors With its stretch fabric portability and durability the Global Screen is an indis pensable tool for anyone involved in DJ ing emceeing small productions or designing trade show booths or displays of any kind said Ken Kahn General Manager of Global Truss America It s flexible enough to fit almost any type of performance or display Plus it s easy to transport and set up and it can be used just about anywhere indoors or out The Global Screen will instantly create a professional looking backdrop which can also do double duty as a projection screen Best of all added Kahn it s very economi cally priced while offering superior features and construction that go beyond the typical fabric screen Fire retardant and easy to care for the Global Screen is machine washable although dry cleaning is recommended It comes with its own convenient carrying bag and 12 bun gee cords The MSRP of the Global Screen is 189 95 Chauvet COLORdAash Block Compact in Size with Impressive Output The COLORdash Block is a compact wash fixture that provides an impressively high power output with four separate clus ters of LEDs to produce an infinite array of colors It comes with seven operating modes and full color mixing with or without DMX con trol Use it as a wash light or take control of each pod individually and create stunning di
40. ence with a prospect pays and why so much business is done because we persist It was hard to attain and the bond 1s therefore stronger Lastly this is why some companies and industries find it is worthwhile to bring on new clients by having them make a small purchase This foot in the door technique terms that governed such matters I had but two options One was to declare the contract breached and return to base This would however unnecessarily and negatively impact my clients celebration risk my reputation with both the popular venue and any guests that might attend and prove unequivocally that I am a complete jerk I couldn t have that kind of proof especially outside of internet fo rum environments just lying around so I implemented option two I was forced to strike into an adjacent less convenient room and hope that the already into overtime event ended soon enough to allow adequate time for set up check and wardrobe change With less than 60 minutes to lift off the visibly stressed room captain appeared and un apologetically informed me that I could begin setting up in 15 minutes but to hur ry up and be ready With ever fiber of restraint I could muster and I have very few I thanked him for the warning while secretly plac ing dozens of imaginary sharp long barbed pins in my pretend room captain voo doo doll I used the quarter hour at hand to prepare for and mentally walk through the h
41. er taking the time to actually read the speech I can see where he is coming from Before I get everyone up in arms this isn t political in anyway but I m a big fan of personal responsibility and I believe that for every finger you point at someone else there are 3 fingers pointing right back at you In my last two articles ve covered the areas that needed our attention on a person al and local level The next step is going to be the biggest definitely the hardest and possibly the most important if our indus try 1s ever going to be taken seriously We need to reinvent our image and it needs to be done globally Take a second and think about how we are portrayed by the media I can think of only one instance where a Mobile DJ has been portrayed in a good way Accord ing to the media we are usually either the loud and obnoxious guy in the powder blue tux with the ruffle tux shirt or we are the backward baseball cap wearing turntable mixing DJ with the head nod Most of the people reading this article aren t remotely either so how do we go about changing our image I believe it has to be collectively through a DJ Association We don t have the funds individually to do the advertising and marketing necessary to affect change however the majority of DJs can band to gether under one banner and allow that or ganization to do the work in building a new image for our industry An opposing view could debate Why sh
42. f turning down a poten tial premium client because you ve encum bered your calendar with low paying gigs Step 18 Know your curb appeal Po tential brides and grooms want you alert to use fewer sex symbols to be technically qualified to use less high pressure to of fer more information and literature detail ing features and how they benefit from those features For a BONUS TIP go to http dudewalker org bonus tip djnews oct 2009 Step 19 Be willing to commit for a reasonable price A marriage takes place because two people have committed that a some future date they ll affirm that com mitment in a life long verbal contract gen erally speaking with a reception and party attached It all comes down to the value of the commitment If a client offers you an absurdly low price be willing to take their price on ONE condition They must wait until 7 14 days prior to their event for your confirmation If they think that your sug gestion is preposterous help them connect the dots of YOUR value and YOUR rate for THEIR date for YOUR commitment RIGHT NOW Step 20 Take a long self reflective look in the mirror Decide whether you want to be a success by design or a failure by ac cident Winging it in today s wedding show landscape can be a costly venture when you really need to be ready to invest some cold hard cash Anywhere from a minimum of 500 up to 100 150 of the total cost of your booth space Start plann
43. g started at 8 o clock right after a 2 5 hour dinner There was no beer no wine and no alcohol at the dinner This was business And everyone wanted to be at their best And did I mention it was Saturday night This meeting came about because I ac cepted the word of a 20 year friend who not only recommended that I take the first meeting but also attended A group of business people were trying to persuade me to buy into a software prod uct that would help salespeo ple sell More Better Faster The subject I of this piece is who grants you iy a meeting and why Like any CEO or entre preneur I only take the meetings that I deem are important to my company and me My time is guarded My time is valuable These days it takes a lot to get to see me for an hour I m always open I m eager to see what s new But I tend to take meetings through third parties Referrals and testimonials Never from a cold call Think about how you try to make impor tant meetings happen Meetings with decision makers Meetings with executive officers Pm going to share scenarios with you from this meeting what happened and why it happened so that you can try to correct or at least upscale the way you make an ap pointment with and speak with a chief ex ecutive decision maker Here are the four scenarios by which meetings occur Scenario One The company CEO knew of me knew that we would be a perfect fit
44. here you can establish a bond of trust and convey a good feeling to today s millennial bride And that my friends 1s connection Ken Petersen can be reached at kenpe tersen discjockeynews com discjockeynews com for the fan Excelling In Tough Times By Ken Day Many of my business coaching sessions of late have centered on a highly important topic Excelling In Tough Times Whether you re a small single op or the multi op of three to 30 the times are changing rapidly in our personal and professional lives For the past few years my clients have been faced with entitle ment issues of younger employees feeling en titled to high pay without putting in the effort to actually earn it and clients wanting deep discounts just because they ask As challenging as that has been today s economic climate adds to the complexity of keeping business coming in getting em ployees subcontractors to perform at their highest levels and convincing clients of the valuable services being provided are well worth what is being asked for in the form of payment Real Chapters Real Education Real Leadership Real Value Join Today Anyone can excel in the good times Challenging times call for mastery in our lives and business yet the overall rules of success haven t changed They are mere ly intensified Below are approaches that are working for my clients and their team team
45. hor of the New York Times 1 bestseller Swim With The Sharks Without Being Eaten Alive and the new book We Got Fired And It s the Best Thing That Ever Happened to Us an 15 Sunrise Higi iF Wi Babylon WY BaT S271 1700 TE T A Long Isiand iwy Fresh Meadows MY 778 Fee OT00 idjnow com Coal or Ofick 1800 355 7746 PRO AUDIO LIGHTING VIDEO idjnow com DISC JOCKEY NEWS OCTOBER 2009 PAGE 9 MegaSeg 5 experience the new interface to your mix Designed exclusively for Mac with over 10 years of research development and user feedback Featuring the best interface for mobile entertainers with elegant yet powerful features and a clean uncluttered design tailored to your needs Jo learn more visit www megaseg com today MegaSeg 5 One step closer to perfection mM idoly u ae a and Fidelity Media rademarks of Fidelity Media Inc is red trademark rein Inc 2009 Fidelity Media Inc PAGE 10 DISC JOCKEY NEWS OCTOBER 2009 Gear Review Chauvet Eclipse By Kirk Holslin For many of us Fall signals the end of the wedding season Our gear has been loaded and unloaded many times ported down narrow hallways and stuffed into tiny elevators I m certain a few pieces of Fr rA Ti T bales Se aiie e gear have been dinged up during the course of the wedding season The Fall season also signals the in troduction of new lighting products from companies such as Martin Chauvet an
46. ideo Licensed for use by industry professionals 407 331 3600 Proof of eligibility required www prom oonly com
47. if truth be told I should have been born in the early 1900s and a member of the rat pack Frank Dean Sammy and Rocky Ahhh Sorry I m back now Unfortunately the propensity of some venues to place quantity before quality rendered my timely arrival premature Despite specific and precise contractual DISC JOCKEY NEWS e OCTOBER 2009 PAGE 13 client about information he gave you in writ ing or put in an email will help nudge him along to follow through You might bring up THEIR idea by saying I m just following up on something you mentioned in an email you sent to me on the 16th You put some thing about how I might want to contact your friend Pauline Jefferson What would you recommend I do there This is why you ve heard so many peo ple endorse writing down your goals It has been proven to help you achieve them be cause your commitment increases c The harder it is to attain something the more committed you are to it and the more you value it This can be anything in life from pursuing your dream partner and then finding the commitment a no brainer to training for a marathon and then staying in excellent health Boot camp in the Ma rines is so brutal that people emerge more resilient simply braver and better for the wear Why do you think you see so many Marines bumper stickers on cars A tough life experience can make people more loyal and persistent This is likely another reason why per sist
48. if we are ever to grow to our potential and I hope that you will make the effort to band together with other DJs locally and globally I ve grown from being an island worried about sharing with others because they will somehow put me out of business to where I am now and learned so much more than I ve ever thought possible The more I share and reach out to others the bigger a return I get Starting next month I m looking for some new ideas of things that would be of interest and help to you Please email me your thoughts and suggestions Thanks for reading and I look forward to growing with you Kelly Suit can be reached at kellysuit discjockeynews com Can You Afford to Let Customers Slip Through Your Fingers In today s tough economy finding new leads is more challenging than ever DJ Event Planner makes it easy to keep close track of all your leads no matter where you are with one simple easy to use Web based system e Appointments e To Do Items e Client Contacts e Emails e Client Employee Info e Leads e Documents e Mail Templates e Equipment Lists e Music Lists e Venue Info e Expenses e Contract Details e Planning Information To find out more and to get a FREE 30 Day Trial visit our web site at www djeventplanner com PAGE 4 e DISC JOCKEY NEWS OCTOBER 2009 Arranging The Meeting By Jeffery Gitomer I had a business meeting in my office last night Saturday night The meetin
49. ily Weekly Yearly and Lifetime Things that help me are don t multitask prioritize daily objectives and I prevent distractions Finally we are to Success the S in Dreams Success is defined differently by each and every one of us One man s garbage is another man s riches as it were But I believe that we are our own worst enemy when it comes to reaching whatever goal we set for ourselves And sometimes it is the little things that we take for granted that are tripping us up and not allowing us to reach the finish line DREAMS is all about starting with the basics I wish I could take credit for this acronym but I saw a speaker use it 3 years ago To DREAM big is to SUC CEED big Good Luck and Great Shows Dean Carlson can be reached at deancarlson discjockeynews com I had to listen to him too long Love the enthusiasm but add that to his delivery and POW waaay over the top The two instances I just mentioned are very unique voices Gilbert Gottfried is another So how do you know where you are in vocal development and just as impor tant content development Find some one who will walk you through all the stages of development You should find a person who will develop a baseline of your voice as it is and then help to cre ate exercises to work on your areas of weakness You can get some great feedback from an independent source You can t count on your wife brother or girlfriend to be able to help
50. ing today for success tomor row Best motivation your competitors are hoping you procrastinate because it makes their job easier You can reach Dude Walker at dude walker discjockeynews com DISC JOCKEY NEWS OCTOBER 2009 PAGE 15 Monthly Music Charts By TMStudios com Pop Rock 1 Taylor Swift You Belong With Me 1 Linkin Park New Divide 2 Black Eyed Peas I Gotta Feeling 2 Alice In Chains Check My Brain 3 Kings Of Leon Use Somebody 3 Nickelback Burn It To The Ground 4 Jay Sean Down 4 Creed Overcome 5 Miley Cyrus Party In The U S A 5 Godsmack Whiskey Hangover 6 Keri Hilson Knock You Down 6 Shinedown Sound Of Madness 7 Cobra Starship Good Girls Go Bad 7 Cavo Champagne 8 Jordin Sparks Battlefield 8 Pearl Jam The Fixer 9 Daughtry No Surprise 9 Breaking Benjamin I Will Not Bow 10 Boys Like Girls Love Drunk 10 Halestorm I Get Off 11 Jason Derulo Whatcha Say 11 Green Day 21 Guns 12 Mariah Carey Obsessed 12 Chevelle Jars 13 Pitbull Hotel Room Service 13 Papa Roach Lifeline 14 Katy Perry Waking Up In Vegas 14 Jet She s A Genius 15 Fray Never Say Never 15 Chickenfoot Oh Yeah Urban Adult Contempory 1 Drake Successful 1 Miley Cyrus The Climb 2 Mario Break Up 2 Fray You Found Me 3 Maxwell Pretty Wings 3 Rob Thomas Her Diamonds 4 Pleasure P Under 4 Matt Nathanson Come On Get Higher 5 Jay Z Rihanna Kanye Run This Town 5 Jason Mraz I m Yours 6 Gucci Mane Wasted 6 Taylor Swift You Belong With Me 7 Fabolous Throw It In The Bag 7 Katy Perry Hot
51. l details are worthy of se rious atten tion no matter how small M any moons re member that reference ago I got lucky in a not so enviable fashion because I had recently switched from tighty whiteys to darker briefs A minor point but important to this story Before the unfolding of the events and the circumstances of which I am about to speak I had given little if any thought to such details other than tag in the back legs through the big holes My apologies to those dining while reading The switch was purely happenstance as my source for such items was out of the standard color I had worn for at least 30 years I opted for the same comfortable reliable brand but in the only available hues blue black maroon You know the variety pack With my freshly dry cleaned black suit polished black shoes pressed and starched white shirt coordinated tie socks and belt in the garment bag I was prepared from a wardrobe perspective to perform at the scheduled wedding At least I though so Please note that I purposefully opted for black briefs given the formal nature of the event My approved strike uniform was khaki polo shorts and a dark company polo I ar rived with ample time to complete strike and set up of all the necessary gear per form a site and sound check and refresh my appearance before getting into what some might consider the monkey suit Conversely I enjoy wearing a nice suit but
52. m my vehicle a scene reminiscent of My Cousin Vinny I watched my coat glide slow motion style into a nearby puddle of garbage bag drippings discard ed kitchen grease and other liquids best left unidentified Now I have performed many events without a suit coat but this horrific development would pose a new problem given the moon roof near my back pockets Despite having becoming good friends with these clients I was sure they had no desire to have their guests get to know me that well With the remaining time I carefully carried the unaffected clothes into the dressing room to assess sense a theme here my options Using black duct tape and applying some unknown and dormant tailoring skills I affected a best possible repair fully aware that the duct tape could give way at any moment and it did within 5 minutes of beginning the reception I plowed through knowing of the po tential for em bare ass ment and accepted my fate Imagine my surprise when be cause of my earlier brief decision no one seemed to notice the defect It was not even noticeable in the pictures I even tually reviewed I now endorse and wear only black underwear with dark outfits So what is my point in sharing this ancient self effacing ridiculous but true story It is simply that despite being to tally innocent in the compression of my contracted and expected strike provisions I eventually realized that I could and should have planne
53. mental functioning and chronic sleep You wouldn t scream into their ear to get your point across would you So don t scream into the mic either People will listen to you just get their attention and speak clearly and warmly Uh how can I speak warmly Ok good question Think of it this way when you say I Love You to a signifi cant other I bet your voice is warm Am Iright Just imagine you are whispering those three words into that persons ear That s the power of warm Can you get to warm Read this line out loud When I see you under the moonlight your beauty takes my breath away I bet that was awkward If it was I think I know why You have to be able to get to the place of emotion mentally in order for you to get there physically Voice over work in volves a lot of that type of thing Now ask yourself Am I anywhere close to this type of delivery Perhaps you are and if that s the case keep working at it If you re not then you really need to work at it NOW For me this is an art form Start pay ing attention to the voices on commer cials that you hear Really listen to what the person is saying not with words but with inflection Try this exercise I re deprivation can negatively impact your immune system and contribute to the development of a whole host of serious ailments Next we have E which stands for Ex ercise This is probably the one I s
54. n LED strobe powered by 45 white LEDs the Dual Gem Pulse will create breath taking excitement on the dance floor or stage It combines the razor sharp colored beams of the original Dual Gem LED s double moon flowers with an added burst of brilliant flash ing white light from the strobe in the center A switch on the back of the Dual Gem Pulse allows the strobe to be turned on or off giving DJs and clubs a quick way to ramp up the visual thrills For instance you can start out using just the dual moonflowers to project LED patterns on the dance floor or walls then turn on the flashing strobe when the music starts to heat up The quick pul sating flash of the strobe emanating from the moonflowers multicolored rays will pump up the crowd and create a truly intense visu ally spectacular atmosphere As a 2 in 1 combo fixture the Dual Gem Pulse also offers spectacular dollar value to DJs and clubs In today s economic climate American DJ is more committed than ever to giving our customers more for their money said Scott Davies General Manager of the American DJ Group of Companies That is why we took our very successful Dual Gem LED and added a strobe to it essentially giv ing DJs and clubs two effects for the price of one The Dual Gem Pulse is very affordable and the fact that it utilizes cutting edge LED technology enhances its value even further One of the biggest values of LED fixtures comes fr
55. ness and skill set But as with any thing on the internet be careful what you put out there If it is potentially offensive to ANYONE or ANY GROUP you can be sure they will find your video clip and rain on your parade Keep it clean profession al positive and locked up tight so you can benefit from the likes of YouTube Next month I want to talk a bit about facebook If you have some facebook sto ries to share email me at john discjock eynews com Subscription Form Is this your sample issue of the new Disc Jockey News You can subscribe to the newspaper and have it deliv ered to your mailbox each month Or you can subscribe online at www discjockeynews com 1 year 12 issues 12 50 r Business Name Contact Person Address City email When did you initially start receiving the Disc Jockey News approximate date will not be published in the letter areas Swap Shop Email Personal ads can be sub mitted via email with or without photos We reserve the right to edit or reject question able ads Upcoming events must be submit ted via email Banner ads are available for top and side banners on each email blast Subscriptions Subscriptions to the Disc Jockey News are 12 50 year for US ad dresses Subscription forms and foreign rates are available on the website Advertising Our ad takers have no author ity to bind this newspaper and only publi cation of an advertisement shall constitut
56. o you have a noisy mouth I can help All those descriptions come with advantages and limitations Here is the key The relationship be tween your mouth and the microphone is exactly the same as the relationship be tween your mouth and the listeners ear specifically I want my DJ performance to be fill in the blank Each and every one of us have different expectations about what we do And maybe we each aspire to some form of greatness when it comes to our performances The ques tion comes down to why don t these dreams come to fruition The answer lies in the acronym D R E A M S The D in dreams stands for Diet Junk food in equals junk out If you truly want to be running at full steam and be able to maintain that pace for any length of time you must look at what you are putting into your body And mind you it isn t just the day that you want results on that this matters I learned a few years ago that it takes a couple of days of hydration for your body to be at its peak So do your self a favor and pull out your old middle school home economics notebooks and brush up on the food groups again R stands for Rest We live in a so ciety of such fast pace We go to bed later and wake up earlier I know that I am often guilty of getting as little as 5 6 hours a sleep a night when the national recommendation is 7 to 9 hour Sleep is important even one night of inadequate sleep can impair your reaction time and
57. om the long life of their lamps The Dual Gem Pulse s LEDs are rated at 100 000 hours virtually eliminating the expense and hassle of lamp replacement LEDs also emit very little heat so the Dual Gem Pulse can run all night without shutting down for duty cycles And because LEDs are very energy efficient the Dual Gem Pulse consumes 17W maximum electric bills will be lower and more units can be run on a single circuit Another advantage of LEDs is the rich saturated colors they produce which won t fade over time The Dual Gem Pulse s beams are so sharp and bright they don t require fog for intensification making it an ideal ef fect for venues where smoke is undesirable Featuring a 32 beam angle the Dual Gem Pulse can cover an extremely wide area with its colorful LED patterns Featuring multi voltage operation the Dual Gem Pulse comes with a dual voltage switch on the back panel 115V 230V IEC plug A convenient hanging bracket is also included Great for mobile entertainers the Dual Gem Pulse is extremely compact mea suring just 9 25 L x 11 W x 6 25 H and weighing 7 lbs The MSRP of the Dual Gem Pulse is 179 95 American DJ s Dual Gem Pulse has a dual voltage switch on the back panel 115V 230V IEC plug and comes with a hanging brack et The MSRP is 179 95 To see the Dual Gem Pulse in action click the link below http www youtube com watch v 59cjm_ZDDFo Global Truss New Global
58. ops Step 7 Design a theme for your booth If you don t feel confident hire an artist or decorating consultant for ideas Step 8 Decide on ten to twelve picture that represent you and your company and focus on three If interest is shown you can always share the remaining pictures Step 9 Order premium door prizes well in advance Step 10 Get your DJ rig out of your booth If you plan on playing background music you should have specific equipment designed to fit your booth space not the en tire venue where the wedding show is be ing held Step 11 Watch your language The only thing professional about profanity are first three letters Step 12 Leave your competitors out of it The moment you refer to a competitor you ve compelled the client to investigate them further and quite possibly talked yourself out a sale Remind yourself that trash always ranks below treasure both in value and position The client only cares about what YOU can DO for THEM Know your product inside and out and how your potential client as a customer will benefit from hiring your service Step 13 Know your objective Deter mine whether you intend on closing at the show or whether you plan on scheduling sales consults in the following weeks then focus on that sales approach Keep in mind that today s millennial make purchases dif ferently Know the total number of leads you expect total number of qualified leads you expect cost per lead
59. or we were excited and called right away however when the decorator failed to return two voice mail messages we looked for someone else It doesn t matter how many referrals you get or what kind of praise a vendor might give you if you don t follow through you don t get the gig In sales we are always told that people buy on emotion don t let that excitement fizzle If you can t be available for every incoming phone call or e mail it is imperative you return the call the same day I was also blown away when it would take a week or more to receive promised info by mail or in some cases by e mail Following through is a detail When you meet with a client whether it s to present your service or to plan the event remember the details I was most impressed with the vendors that asked a lot of questions about us and our wedding BEFORE telling us what they could do or offer This always showed me they were genuinely interested in our day and us When asking questions always listen and adjust accordingly Even though we had no less than 3 meeting with our hotel cater ing staff when we had our last meeting the week of the wedding the hotel still had our bar in the hall outside the reception room This is a perfect example of a detail we expressed to the hotel on 2 or 3 occasions and they still were planning their standard cookie cutter set up they were not listen ing to our wants and needs The key to getting all the
60. otice how the structure changes My general tone is friendly every day guy I can create characters rang ing from a friendly old man to a cartoon character I can make up voices for dif ferent occasions too Now I have a distinct sound and it has taken years of practice and patience It s not an easy thing to do I started with a voice that was coming from the back of my throat and I ve worked hard to get it down into my chest How did I do that Practice If your voice is located in your head then you need to develop your lower register through practice If your voice is located in your belly you ll REALLY need to develop a higher register through practice But the most important part of this is that you need to vary your deliv ery to keep peoples attention You ve no doubt heard Ben Stein My eyes were dry in the monotone delivery He does that voice and it makes him money but I wouldn t want to be exposed to it for too long Richard Simmons is someone who would also cause me to find a weapon if was a child I had never even heard the term ADD Now it seems I have it And technology hasn t made this any simpler with instant this and new things coming at us so fast It is easy to get lost in the race Believe it or not your brain is a muscle and if you want to have great Mental Focus you need to rest it feed it and exercise it regularly We should have several levels of Mental Focus Currently Da
61. ould I send my hard earned money to an association There have been associations around for decades and we haven t seen any positive change To those who share this view I m going to ask you to look again Not only are there great benefits for you and your business belonging to these asso ciations but if you look more closely you will see that our image has been improving due in large part to their efforts Many arti cles have been written in bridal magazines about what a professional DJ should cost and that number has been swayed for the better thanks to the marketing plan set forth several years ago by such associations The horror of the iPod wedding has been brought to light with a great viral video by the American DJ Association Unfortunately real change requires money and DJ associations just don t have enough to do as much as could be done My challenge to you this month if you aren t currently a member is to really explore joining an association and to just think of it as a normal expense of your business no different than a business license You might not see the returns immediately but over time with continued support I m con fident that your business and our profession will benefit in many profound ways I hope you will take to heart the points in this article and thoughtfully consider what your responsibility is to your busi ness your clients and to your profession We truly need to join together
62. reach those goals Step 1 Choose the right wedding show s Each wedding show has a tenden cy to promote themselves differently to po tential brides amp grooms If you re offering only high end services attending a wed ding show filled with 5 000 total budget brides may be a waste of your resources Know what you bring to the table and don t assume they can afford it Step 2 Evaluate your potential audi ence Show promoters have a tendency to engage in puffery to increase their attendance numbers The ONLY ATTEN DANCE NUMBERS THAT MATTER are the head count of brides grooms and those brides and grooms that attend together Demand historical head counts and how they are promoting to these potential cli ents right now If a show promotes itself the same way as it did 10 year ago tell the promoter that you re not interested Your company needs to have access to the maxi mum number of potential clients that fit Rocky continued from page 13 any limbo contests or bowing to the back wall I managed to complete the remain ing set up without incident or knowingly revealing my southern exposure to the venue staff With the sound check com plete and event materials in place I raced more like shuffled to my vehicle to re trieve my suit coat shirt etc and begin my wardrobe change with 10 minutes and counting guests arriving and the venue staff tightening up the room As I quickly pulled the garment bag fro
63. sed opportunity by the mobile DJ and can be a great source of referrals Next you selected the right shows to be in you networked with your fel low vendors now HERE COME THE BRIDES What do you say First what kind of show are you at Will there be 50 or less brides in attendance or 500 For me the size of the show determines my approach If it s a quantity over quality show 200 brides or more then you need to have a phenomenal marketing piece and business card to wow them and make sure it gets into as many hands as possible Smaller bridal shows 100 brides or less allows for a quality approach and you can spend time with each person that drops by your booth You re home from the show NOW Unfortunately sometimes the show 1s the last time that potential cli ent will hear from some mobile djs For follow up have a system in place and fol low it toa T I recommend finding out when they are planning on looking for entertainment and follow up with clients a week or two before that This way you won t be that annoying salesperson who calls them week after week asking Hey do you have a DJ yet Don t be that DJ Any follow up call that you make to a cli ent should have purpose a reason for the call and no the reason isn t to see if they booked with anyone yet Your follow up call should be client focused and not you focused If there s not a reason and benefit for the client tha
64. start to think we are so good we don t need to change or improve This is why I want to share the experience of the planning process of MY wedding with you My goal is to help you become better by putting you in the Shoes of the client in this case the bride and groom Sometimes we can learn a lot about ourselves by taking a look From The Other Side Last month I talked about first impres sions in the sales process and how that first contact can make or break a sale Today I want to move to the next step details de tails and details I was really amazed by how many ven dors not just DJs failed to pay attention to the details Not just the details of my wedding reception dance or meal but eh details of the sales process of getting my business The details of any wedding are the little things most brides like to freak out about Details can be as simple as how the party favors are placed on the table to how the bride and groom are introduced Details are the little things that set the high dollar professionals apart from the week end warriors When all the details are per fect they might seem almost un noticed but when the details are not perfect prob lems could arise The details that make us professionals are not just the little things we do to make each event special and unique They start at the first contact When our good friend who owns one of the bridal shops in town highly recommended a decorat
65. t Responsibly Feel Passionately You can reach Ken Day at kenday dis cjockeynews com Ken Day owns Kenneth Day Weddings at http www kennethday weddings com wenci DIS Buil fl amp Grow Their Business We Offer More Real local chapters provide more education networking and support _ More benefits that benefit you More education to you your employees and your clientele lt More ADJA members in more places Exclusive streaming media in HD Exclusive online Webinars One of a kind DJ in need program see WWW adja org for more details More Unity the ADJA is bringing together more DJs in more parts of the world than any other DJ association PAGE 8 e DISC JOCKEY NEWS OCTOBER 2009 No Time To Quite Irying By Harvey Mackay When the going gets tough such as it is for so many right now it s time to make a trip to the zoo for inspiration That s where youll find my ingredients for success a hide like a hippopotamus the courage of a lion the memory of an elephant the perseverance of a beaver the endurance of an Alaskan sled dog the speed of a greyhound the agility of a monkey and the stub bornness of a mule One of those traits persever ance stands out during down times when we are so often tempted to give up Marshall Field the famed Chicago department store merchant once offered
66. t the 2009 International DJ Expo in Atlantic City He is the author of the upcoming book Fear less Referrals He can be reached at 608 843 3827 into my suit pants and dress shoes to al low more time to freshen up and get into my shirt and to tie my tie Seemed logical given the now seriously compressed time limits Unfortunately I failed to account for the unexpected physical requirements contortions that a rushed set up might demand While carrying a speaker with one hand and an amp case in the other both tasks better handled individually with two hands I executed what would be considered by Olympic standards a perfect stage straddle Never before and not since have I or anyone for that mat ter ever wished that I was wearing a skirt Suit pants dress shoes and certain body parts are not designed for such maneu vers My first auditory offering of the eve ning was a clear and unmistakable seam separating RIP Now before you burn this paper I promise not to describe the scene any more than to say the open seam in the seat of my suit pants was repairable but not at that moment nor properly with that amount of time in that venue far from base The new trouser vent was a surpris ingly clean tear and would probably not show while wearing my coat Phew Plus I had the added benefit of having only black cotton visible through said portal and I had no intention of participating in Rocky continued on page 14
67. t you are calling i e new promotion you are running you just performed at their venue and wanted to share a layout with them a new idea you had for their wedding then DON T make the phone call Bridal shows can be a great source of revenue for the mobile DJ if approached in the right manner Do your own research and plan accordingly I hope this informa tion helps you on your journey to bridal show success Mitch Taylor is a 17 year veteran of the mobile disc jockey industry starting out on the cruise ships of Carnival Cruise Lines He is amember of the American Disc Jock ey Association and WED Guild Mitch owns and operates Taylored Entertain ment in the Upper Peninsula of Michigan and can be reached at 906 786 6967 or via email at mitch discjockeynews com Jacks And Jills Of All Trades By Dan Nichols Why knowing more is just plain cool er than specializing Hi guys and girls if you think I am trying to get you to see your worth in these articles you re right You may also observe when you flip it on it s head that writing is a cathartic experience for me I write to hear see and feel my worth too I write to sort out ideas and concepts making them clearer in my head If you ve thought of yourself as a jack of all trades master of none I would suggest to you now it s a complete lie you re telling yourself Even if it is true and you are a master of none consider who you d rather hir
68. t you do re member this is in bride s words you have an ugly booth How to avoid the ugly booth Use large 2ft by 3ft photos to show what you represent Many one hour photo labs will have a large photo quality printer Let the booth be exciting Use wedding colors that are current Wash the booth in light Be you and be rested No sitting no food no drinks If you are a multi op staff the booth with only your best and coach them on how to act and what to say they are onstage the whole time Try to not overstaff your booth You leave less and less room for X T o v cc Become a fan of the Disc Jockey News brides to get into your booth Multi ops NO COLOGNE And if you do need it still require none of your DJs wear any at the start You supply it and you supply one scent Connections at a bridal show are be yond just the brides and grooms Brides and grooms are a large percentage of the people there but there are other folks who can do more for your business other busi nesses vendors Cater to them Ask your neighbor if you are doing anything that is hurting or helping them Take that feed back they offer and use it A good impres sion with your bridal show neighbors and even a businesses booth in the opposite corner of the hall will create stakeholder sales reps for the entire year One on one sales and the bridal show booth are both instances both separate and combined w
69. three grand per event Typically there are several of these that run during the bridal show season and that can really add up for a single operator I did one show where I had a wedding on Saturday night and got home at two in the morning on Sunday I then had to get up at five to be at the location site by seven o clock in the morning for setting up The event started at nine and lasted until five After tear down and the trip home I had put in 32 hours in a 36 hour period of work I stopped doing bridal shows when my calendar got to a point that by the time they announced the show I was already booked for that day weekend It would be nice for the exposure to do a few shows now and then but the economy has tightened the ad vertising budget and for me the payoff isn t as good as it needs to be for me to invest so much time and money into doing the shows If you decide to do bridal shows I wish you all the best To respond to Jeff s column send an e mail to jeffrichards discjockeynews com Time To Reinvent Our Image By Kelly Suit If you have read the last two articles I ve written you know I m all about The Change We Need as an industry if you caught the political undertone congrats it was intentional My dear friend and Disc Jockey News writer Jeff Richards sug gested tongue in cheek that my last article was similar in nature to the President s speech to our school aged children and aft
70. truggle with the most We don t have to all pump it up and be body builders But some form of keeping in shape is a must For me I ride my bike to the office every day 4 miles downhill each way Exer cise helps the body produce endorphins which is the chemical in your body that helps you feel more peaceful and happy And I think that one of the best benefits to exercise is that it can give you that feeling of accomplishment meaning I set out to do this and I finished it A is all about the attitude baby Don t be an Eeyore you know Winnie the Pooh s sad little friend For most of the last 5 years when people ask me how I am doing I usually say Spectacular with a moderate chance of being Phe nomenal I have an attitude of gratitude And for me it s easy to feel that way knowing where I have been and where I am at now I have heard it said that the worst thing you can do for your day is start it off by reading or watching or re ceiving any kind of world news Create your own day don t let others do it for you Remember this is it this moment is all that is truly promised to us M is for Mental Focus When I ally want a slice of that pizza Read that as a sentence Now where was the emphasis If you can t find it try read ing the sentence several times and each time you do emphasize a different word I really want a slice of that pizza I REALLY want a slice of that pizza and so on N
71. ts believe that the referral was their idea rather than yours the more committed they will be in following up on it This is why you want to use an Ask the Expert approach to getting referrals Ex What would be the best way to find out if your friend Sarah might be interest ed or How would you recommend I find out if other departments in your company might be interested in a similar event Author Robert Cialdini has found that we are most committed to something that we believe was our decision and that we took responsibility for it and did so with no outside pressure by pressure he means be ing offered a reward or gift or with your kids it might be a bribe or threat so that they comply to behave Other factors that increase your commit ment and your client s commitment to fol lowing through include a Declaring it in public having your cli ent say out loud what she intends to do to contact a referral can go a long way to mak ing sure you get an opportunity to help that person or that group b Writing it down perhaps reminding a I Prefer Black Underwear By Rocky Bourg Even if you typically go commando I implore you to rethink your foundation garment options and choices You may never fall victim to Murphy s law but if you as I did find yourself on the less than desirable end of fate you will be glad your draw ers are black If the devil is truly in the details then al
72. ually where they start shaking their heads and saying no way So here s my answer to that You can t be all things to all people When Hollywood promotes a horror movie they don t soften up the gory scenes in hopes of attracting people who don t like all the blood and guts No they realize they are going to turn off a certain segment of society but they hope to attract enough That date code is when your subscription ends If this is a sample issue for you then the code is this month this month If this is a sample issue you can subscribe to the paper online j at http www discjockeynews com or via the mail in form on page 2 ELS l l If your paid for subscription runs out this month the code is i J people to make a profit They show the movie for what it is We have a similar mentality At Elite Entertainment we are a fun loving DJ Company and we d rather attract fun lov ing brides If we turn off a certain segment of the brides in the room who don t want to dance and have a good time that s fine with me I know from years of experience that our show is successful and it gets brides to book They ve seen us entertain They ve heard our sound system They ve listened to our voices PI take that over a cool booth and a slick brochure any day Pll try one more point to attempt to convince any of my loyal readers that you should be showcasing at Bridal Shows Let s s
73. ue tracks on a second output create dynamic scheduled playlists and program automated events MegaSeg is also compatible with songs pur chased from the iTunes Store About Fidelity Media Located in Champaign Urbana Illinois Fidelity Media was founded in 1998 with a vision to simplify music mixing and library management for mobile DJ s radio stations and other performance and recreational in dustries Its flagship product MegaSeg con tinues to spearhead the digital music revolu tion on the Mac platform Propellerhead Record Available for Sale Worldwide WATCH FOR A REVIEW OF RECORD IN AN UPCOMING DISC JOCKEY NEWS New software application from Propeller head puts musicians at the forefront Propellerhead Software today released for sale worldwide Record the recording software that puts the musician in focus Re cord software for both Mac and Windows combines effortless recording and a stunning software mixer console with a limitless rack of audio processing gear that builds itself or can be infinitely customized Over 50 000 us ers tested Record during its beta test period which began in May We figured it was time that someone took a fresh look at recording from a musi cian s perspective Not needing to bolt music speed is slow enough you could also use it to provide a subtle starry night time sky effect during the cocktail hour and during dinner What I was able to view was a bright blue nebula effect
74. uilt for independent minded musicians Record has the feel of a million dollar record ing studio with the streamlined simplicity of a tape deck For guitar players the built in virtual POD from Line 6 brings a wide range of top quality guitar amps and cabinets Record s software mixer s sound is faithfully modeled after the renowned SSL 9000K hardware with flexible routing full dynam ics EQ advanced effects handling and com plete automation With its state of the art dy namic multicore audio handling Record uses a computer s processing power to its fullest Users will never have worry about track counts latency issues or adding that extra reverb or effect With a straightforward inter face it won t get in the way of ideas and will inspire users to make more music Seamless integration with Reason Owners of Reason have seamless integra tion in Record with their Reason instruments and devices Not only will Record open Rea son files directly if Reason is installed and registered all Reason devices appear in Re cord s rack without plugging in or launch ing a second application For Reason own ers Propellerhead offers a special sidegrade called Record for Reason Owners that pro vides a complete copy of Record and updates any version of Reason to work with Record For new users who want to buy both together Propellerhead offers Record Reason Duo a of them Set one to a slow speed and the other to
75. ully programmable fixture The Intimidator Scan LED is fitted with separate color and gobo wheels The color wheel contains 11 colors plus white including one quad and one tri color and a rainbow spin effect The gobo wheel with gobo shake is comprised of 14 gobos plus open Two gobos are glass the remaining gobos are metal The Intimidator Scan LED also offers built in sound activated programs via master slave When a DMX signal is not present it automatically enters a stand alone mode and runs through its list of built in programs Thanks to LED technology power con sumption is low allowing up to 20 units to be linked 120V Pan of 180 degrees and tilt of 90 degrees makes for a large coverage area INTIMIDATOR SCAN LED with an output of 1 530 lux The beam angle is a Sharply focused 15 degrees The double bracket yoke offers more flex ibility of placement Use the yoke as a floor stand or hang it from a truss For more info visit www chauvetlight ing com American DJ s Dual Gem Pulse Of fers Twice the Fun As 2 in 1 LED Strobe Moonflower Effect American DJ has put more flash in its popular Dual Gem LED moonflower liter ally The company has added an LED strobe to this hot selling dual LED moonflower ef fect to create the all new Dual Gem Pulse a sound activated combo LED moonflower strobe effect With two moonflowers containing a total of 32 red 30 green and 30 blue LEDs flanking a
76. urried forced and atypical set up circumstances Knowing I would need at least 30 40 minutes to properly set up the equipment and perform a rudimentary site and sound check I came to the brilliant conclusion that I could save some time by changing works because it leverages the commitment now made It s why many insurance compa nies are happy to have you start out buying just car insurance Once you re a customer it is easier then to discuss other products and services It s similar with banks starting you out with checking accounts Inconsistency is an undesirable personal ity trait One of the key motivators behind our be havior is the need and pressure we feel to be seen as consistent So if your client tells you that she will follow up with a referral and she said it sincerely she will feel awkward about not keeping her word about look ing inconsistent Knowing this can help you persist in following up She gave you her word So remember in a referral conversa tion ask your client in such a way that he COMMITS TO HIS IDEA RATHER THAN SUBMITS TO YOURS The follow through will be infinitely better which means more business for you Matt Anderson can be reached at Matt TheReferralAuthority com or www LoyaltyEzine com Matt coaches sales pro fessionals how to build referral based busi nesses with non threatening language that works today He speaks all over the US and the UK on referrals and is presenting a
77. you develop your own sound They ll always tell you your voice sounds ok I ve been broadcasting for over 30 years I ve read a lot of commercial copy and have worked with some incredible coaches They have been instrumental in my career They have been guide posts in my development You should have one too If you want you can contact me at www behindthemic biz Pd love to hear you Dave Winsor can be reached at dav ewinsorQ discjockeynews com The Referral Coach By Matt Anderson How The Rule of Commitment and Consistency Helps You Get More Refer rals It is quite simply our nearly obsessive desire to be and to appear consistent with what we have already done Robert Cial dini It s so impor tant to leverage as much of your clients exper tise as possible in identifying a referral for you warming up the referral and ad vising you on how to follow up The Power of Your Clients Making a Commitment to Refer You When you are asking for a referral you want your client to COMMIT TO THEIR IDEA ex how they think you should con tact someone RATHER THAN SUBMIT TO YOURS can you give me their infor mation and tell them I ll be calling Fully understanding the principle that how committed your clients are to THEIR IDEAS and to keeping their word can go a long way to helping you get higher quality and more warmed up referrals It s remark able The more your clien

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